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gsinfotechvispvtltd · 4 months

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Measuring Success: Debunking the Myth of Unmeasurable Digital Marketing

Introduction:

A common myth surrounding digital marketing is that it is not measurable. However, the reality is quite the opposite. Digital marketing provides various metrics and analytics tools that allow businesses to measure the effectiveness of their campaigns. In this blog post, we will debunk the myth surrounding the immeasurability of digital marketing and shed light on the plethora of metrics and analytics available to track campaign performance.

The Importance of Metrics and Analytics:

Digital marketing offers a wealth of metrics and analytics tools that enable businesses to gain insights into the performance of their campaigns. These metrics provide valuable data on various aspects, such as website traffic, conversion rates, engagement levels, and customer behavior. By leveraging these metrics, businesses can make data-driven decisions, optimize their strategies, and achieve better results.

Tracking Campaign Performance:

One of the primary benefits of digital marketing is the ability to track campaign performance in real-time. Businesses can monitor key metrics such as impressions, clicks, conversions, and engagement rates to assess the effectiveness of their campaigns. This allows for timely adjustments and optimizations to maximize the impact of marketing efforts.

Website Analytics:

Website analytics tools, such as Google Analytics, provide businesses with comprehensive data on website performance. These tools offer insights into metrics like website traffic, bounce rates, session duration, and conversion rates. By analyzing this data, businesses can identify areas for improvement, optimize user experience, and drive better results.

Conversion Tracking:

Conversion tracking is a crucial aspect of digital marketing measurement. It allows businesses to track specific actions taken by users, such as making a purchase, filling out a form, or subscribing to a newsletter. By setting up conversion tracking, businesses can attribute conversions to specific marketing campaigns or channels, enabling them to measure the effectiveness of their efforts accurately.

Social Media Metrics:

Social media platforms provide built-in analytics tools that offer valuable insights into campaign performance. Businesses can track metrics such as reach, engagement, follower growth, and click-through rates. These metrics help businesses understand the impact of their social media marketing efforts, identify popular content, and optimize their social media strategies.

Email Marketing Metrics:

Email marketing platforms provide metrics that allow businesses to measure the success of their email campaigns. Metrics such as open rates, click-through rates, and conversion rates provide insights into the effectiveness of email marketing efforts. By analyzing these metrics, businesses can refine their email marketing strategies, improve engagement, and drive better results.

Paid Advertising Metrics:

Digital advertising platforms, such as Google Ads and social media advertising platforms, offer a range of metrics to measure the performance of paid campaigns. Metrics like impressions, click-through rates, cost per click, and return on ad spend provide businesses with valuable insights into the effectiveness of their advertising efforts. These metrics help businesses optimize their ad campaigns, allocate budgets effectively, and achieve better ROI.

Attribution Modeling:

Attribution modeling is a technique used to assign credit to different marketing touchpoints that contribute to a conversion. It helps businesses understand the impact of various marketing channels and campaigns on the customer journey. By using attribution models, businesses can allocate resources effectively, optimize their marketing mix, and make data-driven decisions.

Continuous Improvement:

Digital marketing metrics and analytics provide businesses with the opportunity for continuous improvement. By regularly monitoring and analyzing campaign performance, businesses can identify trends, spot areas for improvement, and make data-driven optimizations. This iterative approach allows businesses to refine their strategies, enhance their marketing efforts, and achieve better results over time.

Conclusion:

The myth that digital marketing is not measurable is debunked by the reality that it provides various metrics and analytics tools to track campaign performance. From website analytics and conversion tracking to social media metrics, email marketing metrics, and paid advertising metrics, businesses have access to a wealth of data to measure the effectiveness of their digital marketing efforts. By leveraging these metrics and making data-driven decisions, businesses can optimize their strategies, drive better results, and achieve their marketing goals.

#Digital Marketing #Measurable Results #Analytics #Metrics #Campaign Effectiveness #Website Analytics #Conversion Tracking #Social Media Metrics #Email Marketing Metrics #Paid Advertising Metrics #Attribution Modeling

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ketchuppee · 11 months

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During the 2008 recession, my aunt lost her job. Her, her partner, and my three cousins moved across the country to stay with us while they got back on their feet. My house turned from a family of four to a family of nine overnight, complete with three dogs and five cats between us.

It took a few years for them to get a place of their own, but after a few rentals and apartments, they now own a split level ranch in a town nearby. I’ve lost track of how many coworkers and friends have stayed with them when they were in a tight spot. A mother and son getting out of an abusive relationship, a divorcee trying to stay local for his kids while they work out a custody agreement, you name it. My aunt and uncle knew first hand what that kindness meant, and always find space for someone who needed it, the way my parents had for them.

That same aunt and uncle visited me in [redacted] city last year. They are prolific drinkers, so we spent most of the day bar hopping. As we wandered the city, any time we passed a homeless person, my uncle would pull out a fresh cigarette and ask them if they had a light. Regardless of if they had a lighter on hand or not, he offered them a few bucks in exchange, which he explained to me after was because he felt it would be easier for them to accept in exchange for a service, no matter how small.

I work for a company that produces a lot of fabric waste. Every few weeks, I bring two big black trash bags full of discarded material over to a woman who works down the hall. She distributes them to local churches, quilting clubs, and teachers who can use them for crafts. She’s currently in the process of working with our building to set up a recycling program for the smaller pieces of fabric that are harder to find use for.

One of my best friends gives monthly donations to four or five local organizations. She’s fortunate enough to have a tech job that gives her a good salary, and she knows that a recurring donation is more valuable to a non-profit because they can rely on that money month after month, and can plan ways to stretch that dollar for maximum impact. One of those organizations is a native plant trust, and once she’s out of her apartment complex and in a home with a yard, she has plans to convert it into a haven of local flora.

My partner works for a company that is working to help regulate crypto and hold the current bad actors in the space accountable for their actions. We unfortunately live in a time where technology develops far too fast for bureaucracy to keep up with, but just because people use a technology for ill gain doesn’t mean the technology itself is bad. The blockchain is something that she finds fascinating and powerful, and she is using her degree and her expertise to turn it into a tool for good.

I knew someone who always had a bag of treats in their purse, on the odd chance they came across a stray cat or dog, they had something to offer them.

I follow artists who post about every local election they know of, because they know their platform gives them more reach than the average person, and that they can leverage that platform to encourage people to vote in elections that get less attention, but in many ways have more impact on the direction our country is going to go.

All of this to say, there’s more than one way to do good in the world. Social media leads us to believe that the loudest, the most vocal, the most prolific poster is the most virtuous, but they are only a piece of the puzzle. (And if virtue for virtues sake is your end goal, you’ve already lost, but that’s a different post). Community is built of people leveraging their privileges to help those without them. We need people doing all of those things and more, because no individual can or should do all of it. You would be stretched too thin, your efforts valiant, but less effective in your ambition.

None of this is to encourage inaction. Identify your unique strengths, skills, and privileges, and put them to use. Determine what causes are important to you, and commit to doing what you can to help them. Collective action is how change is made, but don’t forget that we need diversity in actions taken.

#long post #some thoughts I’ve been having

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2soulscollide · 9 months

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free resources to write a novel in 2024

hello hello! it's me, rach!

as the new year approaches, many of us set goals and resolutions - myself included. one of my goals for 2024 is to write a novel (I've been procrastinating on this for quite a long time now). i assume that some of you might have the same goal, that's why I'm writing this post today.

over 2023 i've been releasing some freebies for authors just like me, so I thought I could compile my favorites in this post. hope you find this useful :)

1) the writer's workbook

this workbook has over 60 exercises to help you develop characters, scenarios, etc. if you're ever stuck, I'm pretty sure this workbook will be your best friend.

2) author's corner (notion template)

this is the most downloaded freebie in my shop! it is a notion dashboard with everything you need to organize your writing and has some templates included (like scrivener)!!

3) another notion template

this one has two themes you can choose from: cottage-core and dark academia. they're very similar to the previous template, but this one is more recent and I added some new features. feel free to explore both and pick the one you like the most.

4) the author's journal

this is a cute printable with 20 pages that will help you stay on track and manage your social media accounts as a writer who shares their work online. you can also register what you're currently writing and your personal research and resources.

5) plan your book printable

this is a 6-page printable for you to fill out and plan your book easily and effectively.

6) excel sheet to organize tasks & word-count

this is a simple excel sheet, but it is very effective for keeping track of your tasks & word-count of your novels. also, it is 100% customizable to your liking!

that's all for now! feel free to explore my gumroad shop where I have plenty of freebies to grab! also, don't forget to subscribe so that you never miss any opportunity to get a goodie for free :)

hope this post was useful!

have a nice day,

rach

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mtbcleadgenbuzz · 1 year

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Small Business Survival Guide: Essential Strategies For Success

Small Business Survival Guide: Essential Strategies For Success Small businesses are the backbone of any economy, and they play a vital role in driving growth and development. However, starting a small business is not an easy task, and it takes more than just passion to succeed in today’s competitive marketplace. With limited resources and stiff competition from larger corporations, many small…

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neolithicsheep · 1 month

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I've been meaning to write this down for some time because there are some fundamental errors that people keep making in crowdfunding/sales that shoot their campaigns in the foot. So here's a list of easy principles.

Who am I and why should you listen to me? I am a freelance chaos marketer who has raised well over $100,000 when totaling up various crowdfunding campaigns, mostly for aid to Afghanistan. In addition I've managed to successfully market everything from stuffed plush koalas to hydration salts. Why am I putting this out here for free? Because despite a years long track record of success in social media marketing no one will hire me because I don't have a college degree, so I might as well help people out who can't afford to hire full time marketing.

If you'd like to hire me to help you evaluate your marketing and sales and teach you better skills on a 1 to 1 basis then hit me up, I am often willing to barter, esp with artists in a variety of mediums!

Anyway on to HOW TO CONVINCE PEOPLE TO GIVE YOU MONEY:

TL;DR: use positive messaging that humanizes everyone involved and make it as easy as possible for people to give you money.

1. Shame and guilt are demotivators. They will not inspire people to give you money. “Why aren't people helping” “I guess people don't care” “This isn't getting enough shares/donations” etc etc. Online fundraising is often frustrating, heartbreaking, and will make you angry, especially when there's a humanitarian crisis involved. It is critical that if you are raising funds for someone else that you have a place to vent that is not the audience you would like to donate to the cause.

2. Use motivating messages instead! “You can help!” “Even a small donation is important because it tells Recipient they're not alone, and people care” “We can't fix the whole world, but we can make this one thing right, and that means something”. Emphasize that this is a problem that the reader can help fix with even a small effort. With items for sale, tell a story. "I drew this thinking about how safe I always felt under a tree in my childhood backyard". "I chose the colors in this shawl to remind me of sagebrush and piñon pine in my favorite place."

3. Make it easy for people to give you money. Never talk about your product or cause without a link that leads directly to where people can give you money. They should be able to click one link on your post and land at the fundraiser or your shop. Every required click is going to lose people, so minimize the number of them required. This also means if you have a list of fundraisers for people to choose from the ones at the bottom will be neglected - people will hit the ones at the top. Be sure to take those off when they're met or periodically shuffle the list around to make sure everyone gets a chance to be in the first 5 spots. In online stores people will often only look at the first page or two of items so be sure to shuffle things around and remove out of stock items that are taking up prime real estate.

4. Humanize the recipient - this can be tricksy when raising charitable aid because you don't want to be exploitative. But to use my last Afghan campaign as an example, “We need to raise $500 for an Afghan family” is less effective than “This Afghan family's home was damaged in heavy rains that caused extensive flooding. They only need $500 to repair and rebuild so they can stay in their home and not become displaced.” If possible, tell as much of the recipient's story as they consent to. Eg “Fred is seven and loves dinosaurs. His favorite is brontosaurus, and he carries a stuffed one with him everywhere. He wants to be a paleontologist when he grows up and discover a complete brontosaurus skeleton that he can give the same name as his stuffed friend. Unfortunately he's also a trans boy living in Texas and his family needs $1500 to rent a Uhaul and get to Colorado so he can grow up in safety and do that.”

5. If you're not the recipient, humanize yourself while you're at it! “I'd be really grateful if you all could share or donate” “This fundraiser really means a lot to me because…” “Thank you so much for any help, whether sharing or donating”

6. Treat the audience like humans. Speak to them like they are people you're having a conversation with, not ATMs. This ultimately is the goal of not using shame/guilt and humanizing yourself and the recipient.

7. Set low goals and bump them up when met. One of the weird things about people is they prefer to give to successful fundraisers. Yeah I don't know either. So you're more likely to get the full amount you need if you set a partial goal initially and then raise it when that's met. Raise it in small increments and raise it repeatedly as those goals are hit to keep momentum going. You can't always control this so if you're boosting someone else's fundraiser you can do it artificially via asks like “Hey y'all can we get together and put $500 on this?”

#marketing #fundraising #sales

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krishasolanki · 19 days

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#kshitijvivan #graphic design #social media #adobe after effects #motion tracking

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reasonsforhope · 2 months

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"For over a decade, the Yosemite toad has been recognized as a federally threatened species, after experiencing a 50% population decline during the Rim Fire of 2013.

The wildfire, which encompassed a mass of land near Yosemite National Park, made the amphibian species especially vulnerable in its home habitat.

Native to the Sierra Nevada, the toads play a key role in the area’s ecosystem — and conservationists stepped in to secure their future.

In 2017, the San Francisco Zoo’s conservation team began working with the National Park Service, Yosemite Conservancy, U.S. Fish & Wildlife Service, California Department of Fish & Wildlife, and the U.S. Geological Survey.

The goal of all of these stakeholders? To raise their own Yosemite toads, re-establishing a self-sustaining population in the wild.

“Over the past several years, SF Zoo’s conservation team has been busily raising hundreds of these small but significant amphibians from tadpole stage, a species found only in the Sierra Nevada, for the purpose of reintroducing them to an area of Yosemite National Park where it was last seen 11 years ago,” the zoo shared on social media.

By 2022, a group of toads were deemed ready for release — and at the end of June of this year [2024], 118 toads were flown via helicopter back to their habitat.

“It’s the first time anyone has ever raised this species in captivity and released them to the wild,” Rochelle Stiles, field conservation manager at the San Francisco Zoo, told SFGATE. “It’s just incredible. It makes what we do at the zoo every day worthwhile.”

Over the past two years, these toads were fed a diet of crickets and vitamin supplements and were examined individually to ensure they were ready for wildlife release.

Zoo team members inserted a microchip into each toad to identify and monitor its health. In addition, 30 of the toads were equipped with radio transmitters, allowing their movements to be tracked using a radio receiver and antenna.

The project doesn’t end with this single wildlife release; it’s slated to take place over the next five years, as conservationists continue to collect data about the toads’ breeding conditions and survivability in an ever-changing climate. They will also continue to raise future toad groups at the zoo’s wellness and conservation center...

While the future of the Yosemite toad is still up in the air — and the uncertainty of climate change makes this a particularly audacious leap of faith — the reintroduction of these amphibians could have positive ripple effects for all of Yosemite.

Their re-entry could restore the population balance of invertebrates and small vertebrates that the toads consume, as well as balance the food web, serving as prey for snakes, birds, and other local predators.

“Zoo-reared toads can restore historic populations,” Nancy Chan, director of communications at the San Francisco Zoo, told SFGATE.

Stiles continued: “This is our backyard, our home, and we want to bring native species back to where they belong.”

-via GoodGoodGood, July 11, 2024

#yosemite #yosemite national park #california #united states #amphibian #frogs and toads #frogblr #frogposting #toadblr #toad #endangered species #wild animals #biodiversity #wildlife conservation #wildlife #good news #hope

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fullhalalalchemist · 1 year

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🚨🚨CONGRESS SECRETLY TRYING TO SNEAK IN EARN IT ACT COPYCAT INTO MUST PASS SPENDING BILL (PLEASE READ EXTREMELY IMPORTANT)

July 20, 2023 Congress is right now determining what is included in a must pass spending bill the NDAA. Often congress will sneakily add as amendments their bills that they can't pass in a normal setting.

If you remember, I made a previous post about EARN IT being reintroduced here.

The EARN IT Act and it's copycats are bipartisan bills that will greatly censor if not completely eliminate encryption and anything sexual and LGBTQ+ from the internet, globally. Anything the far-right doesn't like will be completely gone. The best way to stop them is to use https://www.badinternetbills.com/ to call your senators.

Following it's initial introduction earlier this year was massive opposition from human rights, LGBT, tech, political groups, and grassroots groups. Bc of this, the senators decided to remake the bill but give it a new name, so they can still pass Earn It without actually passing Earn It. Those bills are the Stop CSAM Act (yes really, they actually named it that), and the Cooper-Davis act.

The entire point of these bills is to mass surveil and censor everyone and I don't know why more people or senators speak out against it. There is a direct timeline from when the Attorney General Barr (under Trump) said he wanted to do this to it's initial introduction in 2019, and how the senators explicitly knew they couldn't actually say that so they lied and said it was about "stopping CSAM" or "stopping drugs" for Cooper-Davis Act.

These bills essentially do the following:

they gut encryption, the one thing actually protects you from having your data seen by anyone. Do you want republicans to know you're trans? that someone had an abortion? that they spoke out against the govt? to see your private photos you have uploaded to the cloud? to see what porn you watch? if youre a journalist, or an abuse survivor, any hacker or abuser can see your stuff and track you.

they gut parts of Section 230, the one thing that allows anyone to post online and birthed social media. Previous gutting into 230 gave us the tumblr nsfw ban and killed that site.

they create an unelected commission with some already established govt body (DOJ, FTC, etc) that will include law enforcement and people from NCOSE or other Christian conservative groups who will decide what is and isn't lawful to say. no citizen can vote who's on this commission, and the president gets to pick. it's like the supreme court, but for the internet.

lead to mass censorship and surveillance because of the above

We have until the end of the month to stop this, but this can be added literally any moment until then. It's literally code red. If this is added it goes into effect immediately. The BEST way to stop this is to drive calls and emails to the senate. https://www.badinternetbills.com/ connects you directly to your members of congress & gives you a call script.

It is ESSENTIAL to call the Senate leaders who can stop this. Here's a more precise call script you can use: https://docs.google.com/document/d/1huD5Ldd1lPTECYTEb9Gg2ZzrqW6Y9tryHT-MdjOl8kY/edit

All these people expressed concern over Earn It, so we need to press them hard to not allow it's copycats Cooper-Davis or Stop CSAM into the NDAA. This is URGENT and needs all hands on deck. Chuck Schumer (D-NY) (202) 224-6542 Maria Cantwell (D-WA) (202) 224-3441 Jon Ossof (D-GA) (202)-224-3521 Alex Padilla (D-CA) (202) 224-3553 Cory Booker (D-NJ) (202) 224-3224 Mike Lee (R-UT) (202) 224-5444

Please please please spread this message and blow up their phones.

TLDR; The Senate is trying to quietly push the Earn It Act's copycat bills into the must pass NDAA, which will lead to mass censorship and surveillance online by gutting Section 230 which is the entire reason you can even be on tumblr and why the internet exists, killing encryption which put everyone's lives in danger, and appointing far-right people to a supreme court-esque commission that the president has direct control over. They could be added in ANY DAY and we need to push hard to stop it before it gets to that point. CALL YOUR SENATORS **NOW** BY USING https://www.badinternetbills.com/ AND CALL THE SENATE LEADERSHIP AND SPREAD THE WORD!!!!

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mirohlayo · 5 months

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Hi, can I request a Reader x F1 grid story where reader breaks her arm/leg and she can't race because of it, but she still attends the races to watch with her team? And then the drivers start to draw on her cast as a feel better soon gesture.

Maybe she also posts it on her social media throughout the day to show fans the progress of the drawings.

Thank you so much xxx

P.S. Love you writing

Hi !! So as you requested I used the F1 grid, but only the drivers who I write for originally (+ Albon). I also wrote reader as a F1 Academy driver to make it more easy to write and more realistic. It's the first time I write something like this, so hope you'll enjoy it girll !! ᥫ᭡

DRAWINGS ON MY BROKEN ARM

( because maybe you just need some love from your handsome friends. )

warning : none just a broken arm, a cast and fluff

note : I really struggled a lot to find some good cast pictures, these ones are a bit awful lmaoo sorry

word count : 1.3k

It was not planned. This was absolutely not what was planned.

As you get out of the car with difficulty, greeting pleasantly the driver who kindly accompanied you to the Suzuka circuit, you try as best you can not to move your arm too much. If you make unnecessary efforts you will tire yourself out for nothing.

You absolutely did not choose to break your arm. It was due to a mistake, a very big mistake indeed. While you were testing your car during free practice, during a session where the falling rain flooded the track with water, your tires did not grip effectively and you found yourself thrown against the wall, in a fairly serious crash. surprising.

The teams immediately helped you, and while everyone was asking you if you were okay after this crash, that's when you realized a big problem: yes, you were okay, but not your arm. . And after a short stay in the hospital, you now find yourself - or rather your arm - stuck in an amazing cast.

You obviously cannot participate in the next F1 Academy races. But you can, however, do something else that is much more energetic and beneficial for you in the state you are in: attend the F1 race which is currently taking place in Japan.

After all, being locked up for almost a week in your apartment was totally boring and you really need a little fresh air, and above all the passion for this sport to stimulate. Being a very close friend of certain drivers, you did not hesitate for a single second to accept your team's proposal when they offered to accompany you to the Suzuka GP.

Now there you are in the paddock, trying to slip through the others to get to the Mercedes garage. There where you find Georges, who smiles with all his teeth at the sight of you.

“Hello you” He walks over to you and starts to wrap his arms around you in order to give you a hug, but a reflex immediately makes him step back. “Oh sorry, I forgot you have a... little problem” He struggles to finish his sentence, grimacing at the sight of your wrapped arm in a cast.

You giggle before patting his shoulder. "Are you better since your crash? I saw that a few days ago and I was really scared for you." His eyes scan you, he is worried about you. You smile softly at him to reassure him. "Don't worry. I may have a broken arm but that won't stop me from supporting you in this race."

“Oh, Y/n!” Lewis' voice calls out to you, and you turn to face him, Charles next to him. They both smile at you, taking care not to touch your arm so as not to hurt you further. "I'm so sorry about your crash. You must definitely be disappointed." Lewis affectionately caresses your shoulder, a show of affection and support.

"At least you're alive, that's the main thing. It's good to see you here, the other guys miss you you know." Charles explains the situation, telling you how worried and scared the pilots were following your accident. You also received several messages from them on instagram, in which they supported you and showered you with kind words.

“Y/NNN!!” Daniel screams your name from afar, a big smile on his face as he almost throws himself at you. “Hey watch out for his arm.” Lewis alerts Daniel so he doesn't hurt you, but he doesn't seem to hear anything and comes to take you in his arms. “Daniel, I’ll go back to the hospital if you continue.” He finally pulls away, carefully observing your cast.

“Maybe I should call the others, they’ll be happy to see you.” Charles volunteers to bring the other drivers back, while you chat with your friends. They are all very respectful and very attentive, they are sincerely empathetic towards you.

In the distance, you finally see the rest of the boys arriving.

“Here’s my girl.” Lando comes to wrap his arm around your shoulders, a smirk present on his lips. You push him away, grimacing to tease him, and he holds his heart as if you had just broken it into a thousand pieces. "I know I shouldn't have sent you that 'get well soon' with a red heart on Instagram, hypocrite." He pretends to roll his eyes but his smile betrays him.

"Indeed, you shouldn't have. Your teammate was the first to message me and that's why he's my favorite boy today." Oscar tssk while crossing his arms, however amused by the situation. Max, Carlos and Alex are discreetly added to the group that has just formed around you.

“Even with a broken arm, you can do a lot of things you know.” Max told you in a confident manner. “Like Lance last year.” Carlos chuckled at Lando, both nodding at the same time because they thought the same thing. You can't help but feel alive again.

It's true that the last few days were difficult. Alone, injured and locked in your apartment, you no longer had much of a taste for life. You kept asking yourself questions about your future, about the rest of the races of the year. You were also worried. But you knew that coming here, being surrounded by your closest friends again, laughing and talking with them, was all you needed. You can only be grateful to them.

“I have an idea guys!” Alex then exclaims, drawing attention to himself. “Since Y/n is injured, and her cast is… white and bland, we should draw to give her courage.” He said while pointing at your cast. The other drivers nod, agreeing with the Williams driver's idea.

“I will have the honor of drawing first!” Then begins George, who is already ready to fight to have his drawing on your cast. "She wants a drawing of her favorite driver which is me. Too bad for you, George." Lando, and his sassy attitude, is ahead of the Mercedes driver. “I bet I draw better than all of you so let me do it.” Carlos steps forward to assert himself.

They seem to be on the verge of fighting over who will have the honor of drawing best, or who will draw first. You laugh while calming the situation. "Look, you're all going to be able to draw. We just need some markers." You remark, as you wave to your team in the distance to help you.

It doesn't take long before they arrive with a small pencil case filled with different colored markers. You then sit on a chair in a corner of the garage, the nine drivers around you. Oscar is the first to draw on your cast, while the others are still fighting over who will go second.

In the end, after a good session of laughter and slightly failed drawings, the result is there. Your plaster is decorated with designs, each one as extravagant as the last, but that doesn't matter, because their intention comes from the heart. This sincere gesture will certainly give you courage for the rest of your adventure, you are sure of it.

And as they all give you one last smile, one last hug, they leave to prepare for the approaching race. You end up joining your team further in the VIP stands, ready for the start of the race. “What a beautiful cast” Your engineer nods at the magnificent designs on your arm, and you smile. “Beautiful may not be the word, but it’s very precious to me for sure.”

And as you share a laugh, the red lights go out, as the din of cars echoes throughout the circuit. For a moment, everything seems wonderful. It's crazy how a simple little attention like drawings can brighten up your day a little more. And can also brighten up the day of others, like those of your fans for example...

yourusername just posted !

liked by oscarpiastri, charles_leclerc, maxverstappen1 and others...

yourusername: maybe no more arm but at least I have my handsome boyys ❤️

view comments

danielricciardo: if anyone wonders who drew the beautiful star, it’s me ✌️😁

⤷ landonorris: you wrote on her arm instead of her cast you dickhead

⤷ danielricciardo: I was feeling different 😜

user: Alex just writing his name makes absolutely sense

user: no cuz they're literally the SWEETEST ahww

⤷ yourusername: only oscar cuz he's the one who drew the best

⤷ danielricciardo: but you said it was me earlier

⤷ yourusername: i lied plus you literally drew on my SKIN instead of my cast 😠

landonorris: my girl not giving any credits to my amazing beautiful drawing 💔

⤷ yourusername: yeah cuz you have no talent, keep it up it's awful mate 🔥🔥

⤷ landonorris: hypocrite I hate you

charles_leclerc: take care of yourself y/n ❤️

georgerussell63: I slayed, my drawing is lit

⤷ yourusername: no 🙄🥱

user: i need friends as precious as them, love their friendship !!

#f1 imagine #f1 x reader #f1 fanfic #f1 grid x reader #f1 x you #lando norris x reader #oscar piastri x reader #charles leclerc x reader #carlos sainz x reader #lewis hamilton x reader #george russel x reader #daniel riccardo x reader #max verstappen x reader #alex albon x reader

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propertyofwicked · 3 months

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DIAL DRUNK - LN

summary - lando had always been her rock, her best friend whose laughter brightened her darkest days. but when she drifted away after starting a new relationship, lando was left confused and heartbroken, eventually discovering the painful truth of her struggles and the depths of his unwavering loyalty.

warnings - mention of toxic + somewhat abusive boyfriend (not lando), fighting, alcohol - happy ending (cos im not mean)

please stay safe and dont read this if any of these warnings will effect you! i will be back with a new post soon! look after yourselves <3

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lando norris had always been the light in her life, the best friend who made everything better with his infectious laughter and unwavering support. their bond was unbreakable, or so he thought. but when she started dating her new boyfriend, everything changed. she stopped answering his calls, missed their regular meet-ups, and slowly drifted away. everyone was surprised when she stopped showing up to races, or when she no longer appeared on lando’s instagram - both in pictures and the comments.

lando was confused and hurt, but he respected her decision, believing she was simply busy with her new relationship. and even if he only heard from her when she sent a text to congratulate him on a race result, he was just happy she was still supporting him from wherever she was.

the first time she hadn’t attended one of his races, he had texted her afterward, "missed you this weekend, hope everything's okay." her reply came hours later: "sorry, got caught up with something. next time for sure." but there was no next time. race after race, her absence was palpable.

the missed calls were harder to ignore. at first, she would call back with an excuse. "sorry, my phone was on silent," or "i was out with friends, lost track of time." but soon, she stopped calling back altogether. lando's messages grew more worried, but he tried to keep them light. "everything alright? feels like we haven't talked in ages." the responses were always brief, vague, and unsatisfying. "yeah, just busy. talk soon."

then came the day he saw a picture of her and her boyfriend on social media. they looked happy, but something about her smile seemed off. forced. he left a comment, something friendly and supportive, but she didn't reply. she didn't even like the comment. lando felt a knot in his stomach. something was wrong, but he didn't know what, and she wasn't letting him in.

the isolation gnawed at him. he missed their late-night conversations, the way they would laugh until their sides hurt. he missed her being the first person he called with good news, and the one who would cheer him up when things didn't go as planned. it was like a piece of his life had gone missing, and he had no idea how to get it back.

one night, after a particularly tough race, lando found himself dialling her number, despite knowing she probably wouldn't answer. the phone rang and rang, and just as he was about to hang up, she picked up. her voice was a whisper.

"lando, i can't talk right now."

"what's going on?" he asked, his voice breaking. "why are you shutting me out?"

there was a long pause. he could hear her breathing, could almost feel the weight of whatever she was struggling with.

"it's... complicated," she finally said. "i'm sorry."

"complicated how?" he pressed.

"i can't," she whispered. "i'm sorry." and then she hung up.

lando stared at his phone, feeling more lost and helpless than ever. what had happened to her? why was she pushing him away? he couldn't shake the feeling that something was terribly wrong, but without her willing to talk, he had no way to help her.

the texts and calls grew less frequent. she stopped liking his posts, stopped commenting on his photos. it was like she had disappeared from his life entirely. the only sign he had that she was still out there were the occasional texts after a race, short messages of congratulations that felt hollow and distant.

each time his phone buzzed with one of those messages, it was a bittersweet moment. he was glad she still cared enough to reach out, but the emptiness of her words was a constant reminder of how far apart they had drifted. he missed her more than he could put into words, and the pain of her absence was a constant ache in his chest.

he truly didn’t expect to see her that night, especially not stood at the bar of a busy club that he and max had gone to, and not stood alone.

“y/n hey!” he called out, approaching her quickly and taking her in a quick embrace as he tried desperately to ignore the way she flinches and stiffened her posture.

“hi!” she replied, smiling at him nonetheless.

“how have you been? i feel like i haven’t seen you in a while.”

“i’m ok - how are you? still reeling from your first win?” she replied again, her posture softening as the bar tender handed her a glass of white wine. again, lando tried to ignore how different this was - he’d never seen her drink anything other than a malibu coke when they went out.

“i guess you could say that,” he responded happily, though not without noticing how different she looked - the was smaller, and her natural smile was gone, replaced with this horrid fake grin he had only seen on a handful of occasions, “who are you here with?”

“oh! i came with mich-”

“michael. and you are..?”

the voice had interrupted her, and her shoulders peaked up in anxiety once more as her boyfriend stood behind her, his frame towering hers slightly. he had his hand stuck out, in attempt to greet lando as if he had no idea who he was. he did. in fact, lando was a sore spot in his and y/n’s relationship.

“lando,” he replied, though neglecting to shake his hand, “i’ll leave you to it. come say hi before you leave,” he added, before turning swiftly on his heel to re-join max and a few others of their friends who had joined.

and as his drinks kept flowing, so did his thoughts. lando’s eyes were drawn to the table she sat on, looking out of place surrounded by michael and his friends. this wasn’t the y/n he knew, but he feared this was the new her, the her who was no longer his friend, no longer the girl that would spend hours with him doing everything and nothing at the same time.

lando wasn’t quite sure how drunk he was, not until he was stumbling to and from the bathroom, his vision clouded but not enough to distract him from the fact that y/n and michael had left their booth, and yet he wasn’t surprised that she hadn’t come to say goodbye. he himself thought it best to call it a night and head back to the comfort of his flat.

but then he saw them. she was arguing with her boyfriend, tears streaming down her face as michael was yelling, his grip on her arm tight and aggressive.

"you've had a face like a slapped arse all night," he snarled, his voice low but seething with anger. "you refuse to enjoy yourself unless it's your idea. you're so selfish."

"i'm not," she pleaded, her voice breaking. "i just... i don't feel comfortable here."

"oh, really? you never feel comfortable anywhere unless you're in control," michael spat, shaking her slightly. "you ruin everything."

"that's not true," she sobbed, trying to pull away. "please, michael, just let me go."

"no, we're going to sort this out right now," he growled, his grip tightening.

lando's heart pounded with a mixture of rage and concern, quickly finding himself pushing the door to the club open, barely allowing the cold night air to engulf him before he was striding over to the couple.

"hey, let her go!" lando demanded, stepping between them.

"this is none of your business," michael sneered, not loosening his grip.

"it is when you're hurting her," lando shot back, his voice steady but eyes blazing with anger. he could see the fear in her eyes, and it broke his heart.

"lando, please," she whispered, her voice trembling. "just go."

"i'm not leaving you with him," lando said firmly. "not like this."

“leave it, lando. i’m fine, i promise,” she continued shakily.

“oh yeah - defend him. as per fucking usual y/n,” michael yelled once more, letting go of his grip on her arm to push her back, the two men watching as she stumbled, almost losing her footing. lando stepped quickly, grabbing her waist softly, but enough to steady her once more.

“you ok?” he whispered to her, waiting for her to nod quickly at him then spinning around to face her boyfriend once more. before he could open his mouth to speak, michael’s fist was swiftly approaching lando’s face, to which he only missed slightly - only briefly making contact with his cheek as lando dodged the hit.

“right. so that’s how we’re playing this? cool,” lando announced, no longer trying to keep his calmness at the forefront of his mind as he raised his own fist, landing a punch square to the man’s face, driven by a protective instinct, months of pent-up frustration, and, quite potentially, the alcohol streaming through him. someone called the police, and before lando knew it, he was being pulled away, handcuffed and led to a police car.

“sir - your emergency contact is still not answering our calls - is there anyone else you’d like us to call?”

lando's heart sank, feeling like he had truly lost her.

“who did michael call as his emergency contact?” lando asked the officer, ignoring his previous question.

“we can’t disclose that information,” the officer responded with a sigh, but looked around the room quickly before adding a hushed, “it wasn’t her. if that helps.”

lando nodded at him quickly, trying to think of anyone who could come and pick him up from the station.

“try my friend max - his number should be in my phone somewhere,” lando told him to which the officer turned to go and retrieve his phone from evidence having not needed it before as he remembered y/n’s number like it was his own name. as the officer handed him his phone, he hesitated.

“listen,” he began softly, “someone who won’t even pick up the phone... are they really worth a potential assault charge?”

lando felt a surge of anger mixed with a deep sadness. “yes, she is. or at least, the version of her that i knew was worth it,” he said firmly. “she’s been through a lot. it’s not her fault.”

any rational person would not be defending someone who had ghosted them for months on end. he was overwhelmed, sad, angry - but rational? he was far from it right now.

the officer nodded, seeing the determination in lando’s eyes. “alright, i hope things work out for you both.”

“mr norris? your ride is here,” a new officer announced an hour later, handing lando a bag of his personal belongings before sending him through the door. stood face to face with max in a police station was not his idea of a nice night out.

“come on, mate. let’s get you home,” max said, smiling sadly at him as he led them to his car, “so, when’s the court date?”

“there isn’t one, luckily,” lando told him, buckling himself in and leaning into the seat in exhaustion, “injuries weren’t severe enough and he didn’t want to press charges.”

“lucky, indeed,” max hummed, “can i ask why?”

“you can ask. do i have to answer?”

“no, i guess not.”

“good.”

the car ride was silent from then on until they arrived at lando’s building, bidding each other goodbye quickly, before parting ways. lando swore the elevator was slower at 3am as he returned to his apartment, exhausted and disheartened.

as he approached his door, he saw her sitting on the door matt, her makeup ruined by tears. she looked up, eyes filled with sorrow and regret.

"lando," she choked out, standing up. lando didn't say anything at first, shocked that she was really here. he just pulled her into a tight hug, holding her as she sobbed against his chest.

"it's okay," he whispered. "i'm just glad you're here now."

they stood there for a long time, wrapped in each other's arms. finally, she pulled back, looking up at him with red-rimmed eyes.

"i'm so sorry,” she started again, pushing through her tears, “does it hurt?” she asked him, her fingers running softly over the slight bruising that dusted his cheeks.

“oh this? this is nothing - you should see the other guy,” he joked, trying to ignore his own pain, desperate to see her smile.

“i don’t think i want to see the other guy ever again,” she replied remorsefully.

“why did you do it, y/n? why did you disappear? why did you change?”

“i-i didn’t mean to. i didn’t want to lando, really. i didn’t,” she defended, “but he would just get so jealous, so angry, any time i spoke to you, or about you. he would say things. about me. about you. things that hurt. and i just kept thinking that maybe it would get better. maybe it would stop.”

“but it didn’t,” lando added for her, trailing off slightly. she didn’t respond verbally, rather, she merely nodded at him.

“oh y/n,” he sympathised, “you should’ve said, i could’ve done something. anything.”

“i just- i thought he liked me y’know. i thought maybe after a while he’d come around. and then he would guilt me into missing your races, or delete your messages from my phone. i never meant to ignore you lan, i promise,” she sighed, tears still cascading down her face, “can you ever forgive me?"

"there's nothing to forgive," lando said softly, brushing a strand of hair from her face, "you were in a tough situation. i'm just sorry i couldn't help you. god knows i would do anything to help you, angel."

she nodded, tears still falling, but there was a small, hopeful smile on her lips. "thank you, lando. for everything."

“come on, you want a cuppa?”

“always.”

“there she is,” he smiled at her widely, “there’s the y/n i know.”

the two shuffled inside, and lando made her a cup of tea just like old times. they talked for hours, about everything and nothing until any awkwardness from their separation dissipated into the night, until the sun began to rise. the start of a new day.

"i missed you," she whispered, her head resting on his shoulder as they sat together on the sofa, their skin illuminated by the orange tinge of sun peaking through the large windows.

"i missed you too," lando replied, gently kissing the top of her head. "and i'm never letting anything come between us again."

“tell me about miami,” she asked after a few moments of silence.

“ive already told you 3 times tonight.”

“i know, but i want to hear it again,” she whined, “i’ll never forgive myself for not being there.”

she smiled as he began to talk again, feeling safe and loved for the first time in a long while. they stayed like that, wrapped in each other's presence, knowing that whatever came next, they would face it together.

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