#Facebooklive

[lightspreader]

THE DAILY WORD

[inayaashishdel]

Check us out.. LIVE on Facebook ❕

[vickiabelson]

Today LIVE! Glee’s Josh Sussman and I were supposed to reunite last July when the SAG/AFTRA strike first struck. It was at the very beginning when it was unclear what the “new rules” were. A loyal unionist, Josh opted out to honor the no podcast ban. It turned out there were soon workarounds, but had Josh joined me during the strike we wouldn’t have been able to talk about his work, and… hell, what fun would that have been? Well, knowing Josh a bit - it still woud’ve been fun, because he’s fun about so many things. Josh is impossible to miss with his unique look which oft likens him to a possible Art Garfunkel son or a very young, much hipper, Larry Fine, in hair only. A Gleek, I recognized him immediately at a social soirée, bumping into him a couple more times over the years. Our interactions were brief, friendly, and perhaps a tad awkward. I didn’t anticipate when we sat down for a Game Changers pre-pandemic, that he would prove to be one of the most enjoyable, easy, refreshing, inspiring, thought-provoking, and fun conversations I’d had. I knew there had to be a lot to him to garner the success he’s achieved, working consistently since starting, racking up an impressive list of credits, for a young man. Josh appeared in a number of shows my kids were addicted to, from the Suite Life of Zach and Cody, Drake and Josh (different Josh), Wizards of Waverly Place, Warren the Ape, to the award-winning, mega-hit, Glee, which we watched together all through its run. Since our chat, Josh was a recurring character on the animated Glitch Techs, on most recently, on Mr. Mayor with Ted Danson. 

Josh appeared in the fierce independent feature, Tangerine, in 2 Lava  Lantula, did 4 seasons of Fish Hooks, and innumerable other TV shows, movies & shorts. 

Josh had a dream the last time we talked… has he yet realized it? Is it still his dream? If not, what is? Inquiring mind wants to know. So looking forward to the fun! 

Josh Sussman on Game Changers With Vicki Abelson

Wednesday, 8/14/24, 5 pm PT, 8 pm ET

Streaming Live on my Facebook

WednesDaily by Toni Vincent & @peter_and_paul_ Cartoons

[charlierakib]

facebook ads manager

How to set up your facebook ads manager

Outline

Introduction to Facebook Ads Manager

Why Facebook Ads Manager is Essential

2.1 Benefits of Using Facebook Ads Manager

2.2 Targeted Advertising

2.3 Budget Control and Optimization

2. Setting Up Your Facebook Ads Manager Account

3.1 Creating a Business Manager Account

3.2 Linking Facebook Pages and Ad Accounts

3.3 Understanding Account Structure

3. Navigating the Facebook Ads Manager Dashboard

4.1 Overview of Dashboard Sections

4.2 Customizing Columns for Insights

4.3 Utilizing Filters for Data Analysis

4. Creating Effective Ad Campaigns

5.1 Choosing Ad Objectives

5.2 Defining Target Audience

5.3 Setting Budgets and Schedules

5. Designing Compelling Ad Creatives

6.1 Image and Video Best Practices

6.2 Crafting Engaging Ad Copy

6.3 Call-to-Action Strategies

6. Understanding Ad Metrics and Analytics

7.1 Key Performance Indicators (KPIs)

7.2 Interpreting Data for Optimization

7.3 A/B Testing for Improved Performance

7. Troubleshooting Common Issues in Facebook Ads Manager

8.1 Ad Disapprovals and Policy Compliance

8.2 Billing and Payment Concerns

8.3 Technical Glitches and Solutions

8. Advanced Tips for Facebook Ads Manager

9.1 Dynamic Ads and Product Catalogs

9.2 Retargeting Strategies

9.3 Lookalike Audiences for Expansion

9. Staying Updated with Facebook Ads Manager Changes

10.1 Facebook Updates and New Features

10.2 Adapting Strategies to Algorithm Changes

10. Success Stories: Brands Excelling with Facebook Ads Manager

Common Pitfalls to Avoid

12.1 Overlooking Analytics Insights

12.2 Ignoring Audience Feedback

12.3 Neglecting Mobile Optimization

11. Future Trends in Facebook Advertising

13.1 Integration with Virtual Reality

13.2 Artificial Intelligence in Ad Targeting

13.3 Social Commerce Opportunities

12. Conclusion

13. FAQs About Facebook Ads Manager

15.1 How can I set a realistic budget for my Facebook ad campaigns?

15.2 What is the relevance score, and how does it impact ad performance?

15.3 Can I run ads on Instagram through Facebook Ads Manager?

15.4 How often should I update my ad creatives for optimal results?

15.5 Are there any industry-specific tips for successful Facebook advertising?

Facebook Ads Manager: Navigating the Landscape of Digital Advertising

In today’s digital age, advertising has evolved into a sophisticated landscape, and Facebook Ads Manager stands at the forefront of this revolution. As businesses strive to connect with their target audience in meaningful ways, understanding the intricacies of Facebook Ads Manager becomes paramount.

Introduction to Facebook Ads Manager

Facebook Ads Manager is a comprehensive tool designed to empower businesses in creating, managing, and optimizing their Facebook and Instagram advertisements. It provides a centralized platform for every aspect of the advertising process, from setting up campaigns to analyzing performance metrics.

Why Facebook Ads Manager is Essential

Benefits of Using Facebook Ads Manager

In the vast realm of online advertising, Facebook Ads Manager offers a myriad of benefits that can significantly impact the success of your marketing campaigns.

Targeted Advertising

One of the key advantages of Facebook Ads Manager is its unparalleled ability to target specific demographics, interests, and behaviors. This level of precision ensures that your ads are reaching the right audience, maximizing the return on investment.

Budget Control and Optimization

Unlike traditional advertising methods, Facebook Ads Manager allows you to have complete control over your budget. You can set daily or lifetime budgets, giving you the flexibility to optimize spending based on real-time performance.

✔ads manager: Our agency will be your facebook ads manager

Creating a Business Manager Account

Before delving into the world of Facebook advertising, it’s essential to set up a Business Manager account. This centralized hub lets you manage all aspects of your business on Facebook, including ad accounts, pages, and team members.

Linking Facebook Pages and Ad Accounts

Once your Business Manager account is ready, the next step is linking your Facebook pages and ad accounts. This streamlined process ensures seamless coordination between your organic content and paid advertisements.

Understanding Account Structure

Facebook Ads Manager operates within a hierarchical structure, comprising ad campaigns, ad sets, and individual ads. Understanding this framework is crucial for effective campaign management and optimization.

Navigating the Facebook Ads Manager Dashboard

Overview of Dashboard Sections

The dashboard is the command center of your advertising efforts. Familiarizing yourself with its various sections, such as Campaigns, Ad Sets, and Ads, is vital for efficient navigation.

Customizing Columns for Insights

Tailoring the columns displayed on your dashboard provides deeper insights into ad performance. By including relevant metrics like click-through rate and conversion rates, you can make data-driven decisions.

Utilizing Filters for Data Analysis

Filters are powerful tools within Facebook Ads Manager that allow you to isolate specific data for analysis. Whether you’re examining the performance of a single ad or an entire campaign, filters enhance your ability to draw actionable conclusions.

Creating Effective Ad Campaigns

Choosing Ad Objectives

Every successful ad campaign starts with a clear objective. Whether it’s increasing brand awareness, driving website traffic, or generating leads, selecting the right ad objective sets the foundation for success.

Defining Target Audience

The heart of effective advertising lies in understanding your target audience. Facebook Ads Manager lets you define your audience based on demographics, interests, and behaviors, ensuring your message resonates with the right people.

Setting Budgets and Schedules

The financial aspect of advertising is a crucial factor. With Facebook Ads Manager, you can set daily or lifetime budgets, control ad delivery schedules, and allocate resources strategically for optimal results.

Designing Compelling Ad Creatives

Image and Video Best Practices

Visual appeal is paramount in capturing audience attention. Learn the best practices for creating eye-catching images and videos that convey your message effectively.

Crafting Engaging Ad Copy

Compelling ad copy complements striking visuals. Explore strategies for writing copy that resonates with your audience and encourages them to take the desired action.

Call-to-Action Strategies

A well-crafted call-to-action (CTA) is the final nudge that converts potential customers into actual ones. Discover effective CTA strategies that prompt users to engage with your ads.

Understanding Ad Metrics and Analytics

Key Performance Indicators (KPIs)

Monitoring key performance indicators is crucial for gauging the success of your campaigns. From click-through rates to conversion metrics, each KPI provides valuable insights into the effectiveness of your ads.

Interpreting Data for Optimization

Data is only as valuable as your ability to interpret it. Facebook Ads Manager offers a wealth of analytics; understanding how to leverage this data ensures ongoing optimization for better results.

A/B Testing for Improved Performance

A/B testing involves experimenting with different ad elements to determine what resonates best with your audience. Implementing A/B tests within Facebook Ads Manager can lead to valuable insights and improved campaign performance.

Troubleshooting Common Issues in Facebook Ads Manager

Ad Disapprovals and Policy Compliance

Navigating Facebook’s ad policies is essential to prevent disapprovals. Understand the common reasons for ad rejections and ensure compliance with Facebook’s guidelines.

Billing and Payment Concerns

Smooth ad operations require hassle-free billing. Address common billing and payment issues to ensure uninterrupted advertising.

Technical Glitches and Solutions

In the digital realm, technical glitches can occur. Familiarize yourself with common technical issues and their solutions to maintain a seamless advertising experience.

Advanced Tips for Facebook Ads Manager

Dynamic Ads and Product Catalogs

Take your advertising to the next level with dynamic ads and product catalogs. Learn how to showcase relevant products to users who have shown interest, increasing the likelihood of conversions.

Retargeting Strategies

Retargeting allows you to re-engage users who have interacted with your brand. Explore retargeting strategies to bring back potential customers and boost conversion rates.

Lookalike Audiences for Expansion

Lookalike audiences enable you to reach users similar to your existing customer base. Understand how to leverage this feature for audience expansion and increased brand visibility.

Staying Updated with Facebook Ads Manager Changes

Facebook Updates and New Features

The digital landscape is ever-evolving, and so is Facebook Ads Manager. Stay abreast of the latest updates and features to ensure your advertising strategies remain cutting-edge.

Adapting Strategies to Algorithm Changes

Facebook’s algorithms determine ad delivery and visibility. Learn how to adapt your strategies to algorithm changes for continued success in reaching your target audience.

Success Stories: Brands Excelling with Facebook Ads Manager

Explore real-world success stories of businesses that have leveraged Facebook Ads Manager to achieve remarkable results. Gain inspiration and insights from their journeys to apply to your own campaigns.

Common Pitfalls to Avoid

Overlooking Analytics Insights

Failure to analyze and act upon analytics insights can hinder your advertising success. Avoid common pitfalls by regularly reviewing performance data and making data-driven decisions.

Ignoring Audience Feedback

Audience feedback is invaluable for refining your ad strategy. Pay attention to comments, messages, and reviews to understand your audience’s sentiments and adjust your approach accordingly.

Neglecting Mobile Optimization

With a significant portion of users accessing Facebook on mobile devices, neglecting mobile optimization can lead to missed opportunities. Ensure your ads are mobile-friendly for a seamless user experience.

Future Trends in Facebook Advertising

Integration with Virtual Reality

The future of advertising may involve immersive experiences through virtual reality. Explore the potential integration of virtual reality into Facebook Ads Manager for innovative and engaging campaigns.

Artificial Intelligence in Ad Targeting

Harness the power of artificial intelligence for more precise ad targeting. Learn about the emerging trends and tools that utilize AI to enhance the effectiveness of your campaigns.

Social Commerce Opportunities

As social commerce gains momentum, discover how Facebook Ads Manager can facilitate direct shopping experiences within the platform. Stay ahead of the curve by exploring social commerce opportunities.

Conclusion

In conclusion, Facebook Ads Manager is not just a tool; it’s a powerhouse for businesses aiming to thrive in the digital marketplace. From precise targeting to creative ad design and continuous optimization, mastering the nuances of Facebook Ads Manager can elevate your advertising game to unprecedented heights.

FAQs About Facebook Ads Manager

1. How can I set a realistic budget for my Facebook ad campaigns?

Setting a realistic budget involves understanding your business goals, audience size, and the expected cost per result. Start small, monitor performance, and adjust accordingly.

2. What is the relevance score, and how does it impact ad performance?

The relevance score measures the relevance and engagement level of your ads. Higher scores often lead to lower costs and better placement within users’ feeds.

3. Can I run ads on Instagram through Facebook Ads Manager?

Yes, Facebook Ads Manager allows seamless integration with Instagram. You can create and manage your Instagram ads within the same platform.

4. How often should I update my ad creatives for optimal results?

Regularly updating ad creatives prevents ad fatigue and keeps your content fresh. Consider refreshing your creatives every few weeks to maintain audience interest.

5. Are there any industry-specific tips for successful Facebook advertising?

Each industry has its nuances, but universal principles like understanding your audience, compelling creatives, and continuous optimization apply. Tailor your strategy based on your industry’s unique characteristics.

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Free Session: What is Qi? – Discover Your Vital Energy ✨ Discover the Vital Energy ✨ Free Introductory Session: What is Qi? Join us in a live session to explore the fundamental concept of Qi, the energy that flows through everything. Learn how understanding it can enhance your well-being and mental clarity. It’s free and live! The session is Sunday, April 20th! In this session you will…

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The Double-Edged Sword of Facebook Ads: What You Need to Know

Facebook ads have become an undeniable force in the digital marketing world. Whether you're a small business owner, a content creator, or just someone scrolling through your feed, you’ve likely encountered them. But are they worth the hype? Let’s break it down.

Why Facebook Ads Work

Precision Targeting: Facebook’s ad platform is a powerhouse when it comes to targeting. You can reach people based on their age, location, interests, and even behaviors. This means your ads are shown to the people most likely to care about your product or service.

Cost-Effective: Compared to traditional advertising, Facebook ads are relatively affordable. You can start with a small budget and scale up as you see results.

Engagement Opportunities: With options like carousel ads, video ads, and lead generation forms, Facebook ads allow for creative and interactive ways to connect with your audience.

The Bad: The Challenges of Facebook Ads

Ad Fatigue: Let’s be real—people are tired of being bombarded with ads. If your ad isn’t compelling, it’s likely to get scrolled past or worse, reported.

Algorithm Changes: Facebook’s algorithm is constantly evolving. What worked last month might not work today, making it a bit of a guessing game for marketers.

Privacy Concerns: With increasing scrutiny over data privacy, some users are wary of how their information is used for ad targeting. This can lead to distrust and lower engagement.

Tips for Running Successful Facebook Ads

Know Your Audience: The more specific you are with your targeting, the better your results will be.

Create Eye-Catching Content: Use high-quality visuals and copy that speaks directly to your audience’s needs.

Test and Optimize: Run A/B tests to see what works best and adjust your strategy accordingly.

Final Thoughts

Facebook ads can be a game-changer for your business or brand, but they’re not a magic solution. Success requires strategy, creativity, and a willingness to adapt. So, if you’re thinking about diving into the world of Facebook ads, start small, learn as you go, and don’t be afraid to experiment.

What’s your experience with Facebook ads? Love them, hate them, or still on the fence? Let’s chat in the comments! 💬

[rohanrafi]

The Grow

Live streaming has revolutionized the way we consume and share content, enabling real-time interaction and engagement between creators and audiences. From gaming enthusiasts broadcasting their gameplay to musicians hosting virtual concerts, live streaming has become a staple of digital communication in the modern era.

One of the key advantages of live streaming is its accessibility. Platforms like YouTube, Twitch, Facebook Live, and Instagram Live provide intuitive tools for anyone with a smartphone or webcam to go live. This democratization of broadcasting has empowered individuals, small businesses, and influencers to reach global audiences without significant costs.

Interactivity is another hallmark of live streaming. Unlike traditional pre-recorded content, live streams allow viewers to participate in real-time through comments, questions, and reactions. This dynamic fosters a sense of community and builds deeper connections between creators and their audiences.

In addition to entertainment, live streaming has practical applications across various industries. Educational institutions leverage it for virtual classes, while businesses use it for product launches, webinars, and training sessions. Nonprofits and activists also rely on live streams to raise awareness and funds for their causes.

However, live streaming is not without challenges. Technical issues, audience retention, and ensuring engaging content are hurdles creators often face. Additionally, managing online etiquette and moderation is crucial for maintaining a positive viewer experience.

As technology continues to advance, live streaming will likely evolve further, offering new opportunities for creativity, connection, and commerce.

ing World of Live Streaming

[vickiabelson]

Rumer Live on Game Changers With Vicki Abelson 

It had been too long, too many years, since I’d last seen Rumer, whom I first heard about through our mutual friend, the late, J Marshall Craig a decade ago.  As soon as I had my first taste I became obsessed with her and made it my quest to have her sing in my living room.  I saw her perform at a benefit concert for Jeff Jones about 10 yrs ago and vowed to make it happen. A great friend and collaborator of the late, beloved PF Sloan, Rumer oft lived across the country and abroad, I met her at last at PF’s memorial 9 yrs ago, just after he’d performed in the living room. Rumer and I became fast friends and I’ve listened to her in heavy rotation almost non-stop since. We came thisclose to her appearing at Women Who Write in 2016, and it’s taken all this time to get her on Game Changers… good things come to those who wait. 

We went deep today, fittingly on 9/11. First, into Rumer’s past. Her humble beginnings, at the time, one of seven siblings. A secret revealed long ago, which led to unwarranted shame, and an ongoing almost unfathomable generosity. The origin of her name, another sweet, and loving familiar story. Adele, the 16-year-old down the street who had the record deal that Sara sought, La Honda, her early band, the years, the hard work, finding the right producer and manager, and grit determination that finally paid off. Her platinum debut album, Seasons of My Soul, which garnered her numerous Brit and MOJO Award nominations and a couple of wins. Performing in the UK with Dionne Warwick and meeting her musical director, Rob Shirakbari, who would become Rumer’s partner in music and life, Elton John became enamored of her talent, an oh-so-sweet story there! Touring brought her to the United States, where she began a long ongoing collaborative relationship with Burt Bacharach, to the White House to sing for the Obamas, to Jimmy Webb to sing his P.F. Sloan, and ultimately to sing it with the man himself, so important to this day as we ready to vote, to Daryl Hall and his Daryl House, great story about that, an email from Richard Carpenter, after being likened to his sister for years, a series of albums, motherhood, moving to Arkansas, a visit back to LA, where last we met, first giggling like girls in my car and then at a party at Stephen Bishop’s, her Nashville Tears, then back to the UK. where she, husband Rob, and son, Denny, currently reside, and where Rumer will be performing her now Triple Platinum, Seasons of My Soul, to a Sold Out crowd, and soon, a new album, with her 9/11 song, will drop. Rumer shared her September 11th story, and I, mine. 

I’m so grateful to have had this reunion with Rumer, a treasured friend, and an artist I adore to my core, who gives me goosebumps every time I hear her sing. Her Slow remains in my top 5 of all time https://www.youtube.com/watch?v=jvYUfwMBCrU. Her duet of I Can’t Go For That with Daryl Hall is unforgettable https://www.youtube.com/watch?v=Rzr6mvDar30as is her cover of his Sara Smile - that her first given name is Sara, just makes it that much sweeter. https://www.youtube.com/watch?v=wh7y--Mc7kk.

Rumer has the voice of an angel and the soul of one.

Rumer Live on Game Changers With Vicki Abelson 

Wednesday, 9/11/24, 1 pm PT, 4 pm ET

Streamed Live on my Facebook

Replay here:

[sreejakrishna]

'What is the Professional Dashboard in Facebook Page?'

The Professional Dashboard reigns, Central hub where insights blend, Page activities smoothly mend.

Performance metrics, clear and bright, Reach and engagement, in soft light, Audience's heart, their traits displayed, Behavior patterns gently laid.

Content tools for posts in line, Drafts and schedules, all defined, Monetization paths unfold, Setup tips, and tools of gold.

Messages and comments flow, With effective responses, let engagement grow, Streamlined management, a guiding light, A dashboard of clarity, day and night.

DETAILS

Purpose of the Professional Dashboard

Centralized management of Page activities

Insights into audience engagement and performance

Key Features

Performance Insights Overview of reach and engagement metrics, Audience demographics and behavior analysis

Content Management Tools Scheduling posts, Draft management

Monetization Options Overview of available monetization tools, Eligibility criteria and setup tips

Audience Interaction Managing messages and comments, Responding to audience queries effectively

Benefits of Using the Professional Dashboard

Streamlined Page management

Enhanced content strategy based on insights

Improved audience engagement and growth

How to Access the Professional Dashboard

Step-by-step guide to accessing the dashboard

Overview of navigation within the dashboard

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Buy Facebook ads manager accounts

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Join me on Facebook Live in my Reader Group each Friday at 7 pm EST. Reader Group - https://www.facebook.com/groups/sheilakellbooks