#MRM//McCann

[allthebrazilianpolitics]

Online marketplaces surpass search engines as top product search tool in Brazil

Brazilian consumers increasingly turn to retail platforms before making purchases

For the first time, online marketplaces have overtaken search engines as the primary starting point for product research among Brazilian consumers, according to the latest edition of the Commerce survey by MRM Brasil, part of the McCann Worldgroup network.

The study found that 54% of respondents now begin their shopping journey on platforms such as Amazon, Magazine Luiza, and Mercado Libre—up four percentage points over the past four years. Search engines like Google, Bing, and Yahoo dropped to second place, cited by 52% of participants, a five-point decline over the same period.

Conducted in two waves between 2020 and 2024, the survey sampled 1,000 consumers in each round. Results highlight the increasing sophistication of Brazil’s online shoppers, who are adopting more mobile, multichannel behaviors. Mobile phones are used by 91% of respondents for digital purchases, while the use of computers fell to 53%. Smart TVs emerged as a relevant shopping channel, cited by 10%.

“The second wave of the Commerce study revealed a rapid evolution in Brazilian consumer behavior, outpacing even the industry’s own transformation,” said Fábio Souza, CEO of MRM Brasil. “Digitally mature consumers now navigate a far more complex journey with multiple touchpoints, including online marketplaces, review sites, and social media.”

Continue reading.

[thereporterasiastuff-blog]

แมคแคนแต่งตั้งผู้อำนวยการบริหารฝ่ายสร้างสรรค์คนใหม่

แมคแคน แต่งตั้งนางสาวเชอร์รี่ แม็กซ์เวลล์ เข้ามาดำรงตำแหน่งผู้อำนวยการบริหารฝ่ายสร้างสรรค์ของแมคแคน เวิลด์กรุ๊ป ประเทศไทย โดยจะมุ่งเน้นดูแล MRM//McCann ซึ่งเป็นบริษัทในเครือของแมคแคน เวิลด์กรุ๊ป ประเทศไทย นาวสาวเชอร์รี่มีประสบการณ์ทำงานในหลายประเทศมากว่า 25 ปี ซึ่งก่อนหน้านี้ เคยดำรงตำแหน่งเป็นผู้อำนวยการบริหารฝ่ายสร้างสรรค์ ระดับภูมิภาค ของบริษัทครีเอทีฟ อันเดอร์กราวน์ (Creative Underground) ที่ฮ่องกง นอกจากนี้ ยังมีความสนใจในด้านการปฎิรูปธุรกิจด้วยดิจิทัล (digital transformation) และ User Experience โดยเคยได้รับรางวัลจากเวทีนานาชาติมาแล้วมากมาย ไม่ว่าจะเป็นรางวัลประเภทดิจิทัล (Digital) การตลาดที่ขับเคลื่อนด้วยข้อมูล (Data-Driven Marketing) รวมถึงข้อมูลและความเข้าใจผู้บริโภคในเชิงลึก (Best Use of Customer Insights & Data) อีกทั้งยังเคยเป็นคณะกรรมการในงานเทศกาลประกวดรางวัลโฆษณานานาชาติที่เมืองคานส์อีกด้วย นางสาวเชอร์รี่ กล่าวว่า “ความคิดสร้างสรรค์มีความสำคัญมากในการสร้างนวัตกรรมและโซลูชันในด้านประสบการณ์ของลูกค้า (Customer Experience หรือ CX) และประสบการณ์ของผู้ใช้งาน (User Experience หรือ UX) รวมถึงการออกแบบแนวทางของผู้บริโภคอย่างไร้รอยต่อ โดยแมคแคนและ MRM//McCann เข้าใจกระบวนการทำงานต่างๆ เป็นอย่างดี ไม่ว่าจะเป็นการเข้าถึงคอนเทนต์หรือแพลตฟอร์มดิจิทัลในเชิงลึก การร่วมงานกับทีมในครั้งนี้ถือเป็นการทำงานครั้งที่สองในประเทศไทย ซึ่งเป็นที่ๆ เคยผลิตผลงานที่ประสบความสำเร็จมาแล้ว” ทั้งนี้ นางสาวเชอร์รี่จะประจำออฟฟิศที่กรุงเทพฯ และทำงานร่วมกับนายสุกฤต กิตตินันทกุล รองผู้จัดการทั่วไปของ MRM/McCann กรุงเทพฯ เพื่อส่งมอบผลงานที่ล้ำหน้า นำไปซึ่งการเติบโตของแบรนด์ต่างๆและสร้างความสัมพันธ์ที่ดีกับผู้บริโภค ตลอดระยะเวลากว่า 10 ปี นายสุกฤตมุ่งให้ความสนใจเกี่ยวกับด้าน Hybrid Engagement Planning และ Consumer Experience ซึ่งก่อนเข้าดำรงตำแหน่งปัจจุบัน เคยมีประสบการณ์ทำงานในหลากหลายประเภทกับแมคแคนและ MRM//McCann ในฐานะรองผู้จัดการทั่วไปของ MRM//McCann นายสุกฤตจะเป็นผู้บริหารMRM//McCann สาขากรุงเทพฯ รวมถึงโปรเจคปฎิรูปธุรกิจด้วยดิจิทัลอื่นๆ การเปลี่ยนแปลงบุคลากรในทีมจะช่วยผลักดันให้ MRM//McCann เป็นผู้นำเอเจนซี่ด้าน customer relationship ประเทศไทยในยุคดิจิทัล และเพื่อยกระดับการออกแบบ เทคโนโลยี และสมรรถภาพในทำงาน MRM//McCann จะช่วยผลันดันให้แบรนด์เติบโต และสร้างสัมพันธ์ที่ดีระหว่างแบรนด์กับผู้บริโภคอย่างต่อเนื่อง นางยุพิน สุวรรณโสภณ มินซิ่ง ประธานเจ้าหน้าที่บริหาร แมคแคน เวิลด์กรุ๊ป ประเทศไทย กล่าวว่า สุกฤตได้ร่วมงานกับเรามายาวนานกว่า 5 ปี และมีคุณสมบัติเพียบพร้อมในการขับเคลื่อน MRM//McCann และด้วยวิศัยทัศน์ของเชอร์รี่ ดิฉันมั่นใจเป็นอย่างยิ่งว่าเราจะมีทีมที่ดีที่สุดส่งมอบผลงานที่ยอดเยี่ยมให้กับลูกค้าของเรา ด้านนายนิก แฮนเดล ประธานเจ้าหน้าที่บริหารระดับภูมิภาค MRM//McCann เอเชียแปซิฟิก กล่าวว่า มูลค่าโฆษณาดิจิทัลที่เติบโตเพิ่มขึ้น 20% และมูลค่าอีคอมเมิร์ซที่เติบโตเพิ่มขึ้นอีก 13% ทำให้ประเทศไทยเป็นตัวแปรสำคัญในเอเชียตะวันออกเฉียงใต้ด้านดิจิทัลและการตลาดที่ขับเคลื่อนด้วยข้อมูล ภายใต้การบริหารของสุกฤตและเชอร์รี่ เรามั่นใจว่าทีมจะสามารถรังสรรค์ผลงานได้อย่างต่อเนื่อง เพื่อให้สอดคล้องกับแผนการเติบโตและความรู้ ความเข้าใจที่เกิดจากความคิดสร้างสรรค์ หรือที่เรียกว่าปัญญาสะสมในภูมิภาคนี้” ลิงค์ที่เกี่ยวข้อง แมคแคน เวิลด์กรุ๊ป ประเทศไทย Read the full article

[mellowyknox]

Panasonic X Verizon "Fire”

Panasonic X Verizon "EMS”

Panasonic X Verizon "Police”

Agency: MRM McCann New York

Production: Jmills Salt Lake City Director: Jeremy Miller Cinematographer: Bennett Duchin Editor: Peter Jodlowski Colorist: Kinan Chabani

Year: 2018

[daspat]

An afternoon in London... #london #🇬🇧 #greatbritain #england #mccannlondon #mccann #mrmmccann #mrm #wanderlust #travelphotography #travelgram #latergram #picoftheday (hier: London, United Kingdom) https://www.instagram.com/p/BwnZZ4tBN9b/?utm_source=ig_tumblr_share&igshid=jsex3xomdu8

[practiquescretivitatjuju]

IpMark - Ikea

“Bajo el claim ‘la sostenibilidad es un viaje’, IKEA lanza la campaña de la nueva revista comercial de la mano de las agencias creativas McCann y MRM/McCann

El spot principal muestra cómo las páginas de las revistas de IKEA salen de las furgonetas de reparto y de buzones y sobrevuelan las calles de la capital madrileña, con el objetivo de reflejar el actual escenario de la pandemia.“

[brasilempregos]

Descrição da vaga Gerente de Estratégia de Customer Experience (CX) Buscamos uma pessoa para atuar como Gerente de Estratégia de Customer Experience (CX) para trabalhar na MRM Brasil, uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Atuamos a partir do modelo híbrido de agência e consultoria de transformação digital, ajudando a fortalecer o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento. Venha fazer parte de um time Better Together onde sua individualidade é respeitada e valorizada em todos os sentidos! Responsabilidades e atribuições Ser o guardião da visão cliente dentro da agência Cuidar para que o conjunto de interações que o consumidor tenha com a marca e seus canais componham uma excelente experiência. Mapear as complexidades existentes dentro da jornada de compra e pós compra. Desenhar estratégias para aprimorar os diferentes processos de aquisição existentes Orientar times criativos e de tecnologia na execução de melhorias e/ou desenvolvimento de novos conjuntos de interações. Desenvolver ações voltadas para o relacionamento, encantamento e fidelização de clientes; Acompanhar indicadores e brifar areas internas da marca para que elas melhorem a experiência interna quando houver necessidade. Elaborar e conduzir processos de discovery e research Definir KPIs e metodologias de acompanhamento para avaliar os conjuntos de ações que componham as experiências. Requisitos e qualificações Ter excelente capacidade analitica Ter uma boa comunicação e oratória Facilidade de relacionamento Alta familiaridade com cultura de dados Conhecimento de metodologia Agile Ser um bom “ouvinte de consumidores” Ser entusiasta das novas tecnologias Boa capacidade de negociação Experiência imprescendível em CX Formação superior em Comunicação, Administração, Marketing e afins. Informações adicionais Modelo de trabalho híbrido. Ferramentas de trabalho fornecidas pela empresa. Benefícios: VA/VR: valor fixo de R$902,00 mensais; Assistência médica (100% coberto pela empresa); Seguro de vida de até 12 salários; Day off de aniversário; Plataforma de desenvolvimento e aprimoramento acadêmico e profissional. A MRM é uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Sob a liderança de Fábio Souza (CEO), atua a partir do modelo híbrido de agência e consultoria de transformação digital. A agência ajuda a fortalecer o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento. Na sua atuação, encontram-se entregas de branding, campanhas integradas, mídia digital e performance, ad-tech, CRM, programas de fidelidade, transformação e inovação, soluções de Commerce. Está posicionada desde 2017 como Global Digital Agency Leader pelo Gartner e como Best Workplace for Innovators na lista de 2020 da Fast Company. Com centros de excelência em tecnologia espalhados em todo o mundo e parceria com as principais plataformas de Martech (Salesforce, Adobe e Google), tem entre seus clientes no Brasil empresas como General Motors, Mastercard, Sanofi, Bayer, Samsung, Latam Airlines, Unilever, Merck, entre outros.

[themarketinsights]

Direct Marketing Services Market Will Hit Big Revenues In Future | OgilvyOne, Wunderman, Acxiom, Epsilon

Advance Market Analytics published a new research publication on “Global Direct Marketing Services Market Insights, to 2027” with 232 pages and enriched with self-explained Tables and charts in presentable format. In the study, you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market-associated stakeholders. The growth of the Direct Marketing Services market was mainly driven by the increasing R&D spending across the world.

Major players profiled in the study are:

Rapp (United States), Epsilon (United States), Wunderman (United States), Acxiom (United States), Harte-Hanks Direct (United States), OgilvyOne (United States), Merkle (United States), Harland Clarke Corp (United States), MRM//McCann (United States), DigitasLBi (India),

Get Exclusive PDF Sample Copy of This Research @ https://www.advancemarketanalytics.com/sample-report/35087-global-direct-marketing-services-market#utm_source=DigitalJournalVinay

Scope of the Report of Direct Marketing Services

Direct Marketing is one effective marketing methods, it is considered as one of the types of the advertising campaign. The major benefits of direct marketing services are upgraded loyalty strategies, new business opportunities, increased in sales, optimizing market budget, and many others.

The Global Direct Marketing Services Market segments and Market Data Break Down are illuminated below:

by Type (Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling, Others), Application (Business to Business, Business to Government, Business to Consumers, Others), Organizations Size (Small and Medium Size Organization, Large Size Organization), Offerings (Solutions, Services)

Market Opportunities:

High Adoption of Email Marketing and SMS Marketing for Brand Promotions Activities

Rapid Acceptance of Omni Channel Direct Marketing Services

Market Drivers:

Increasing Number of Organisations in Emerging Economies

Growing Demand for Digital Marketing

Market Trend:

Increasing Use of Direct Mail to Customers

Development in Direct Marketing Advertising Services

What can be explored with the Direct Marketing Services Market Study?

Gain Market Understanding

Identify Growth Opportunities

Analyze and Measure the Global Direct Marketing Services Market by Identifying Investment across various Industry Verticals

Understand the Trends that will drive Future Changes in Direct Marketing Services

Understand the Competitive Scenarios

Track Right Markets

Identify the Right Verticals

Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa

Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.

Have Any Questions Regarding Global Direct Marketing Services Market Report, Ask Our Experts@ https://www.advancemarketanalytics.com/enquiry-before-buy/35087-global-direct-marketing-services-market#utm_source=DigitalJournalVinay

Strategic Points Covered in Table of Content of Global Direct Marketing Services Market:

Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Direct Marketing Services market

Chapter 2: Exclusive Summary – the basic information of the Direct Marketing Services Market.

Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges & Opportunities of the Direct Marketing Services

Chapter 4: Presenting the Direct Marketing Services Market Factor Analysis, Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.

Chapter 5: Displaying the by Type, End User and Region/Country 2016-2021

Chapter 6: Evaluating the leading manufacturers of the Direct Marketing Services market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile

Chapter 7: To evaluate the market by segments, by countries and by Manufacturers/Company with revenue share and sales by key countries in these various regions (2022-2027)

Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source

Finally, Direct Marketing Services Market is a valuable source of guidance for individuals and companies.

Read Detailed Index of full Research Study at @ https://www.advancemarketanalytics.com/buy-now?format=1&report=35087#utm_source=DigitalJournalVinay

Contact Us:

Craig Francis (PR & Marketing Manager)

AMA Research & Media LLP

Unit No. 429, Parsonage Road Edison, NJ

New Jersey USA – 08837

[cdigitalss]

MullenLowe CCO Nicky Bullard picks her Desert Island Ads

MullenLowe CCO Nicky Bullard picks her Desert Island Ads

Nicky Bullard is chief creative officer of MullenLowe Group UK. One of the UK’s leading ad executives, she was formerly chair and CCO of McCann Worldgroup’s MRM Europe and executive creative director of LIDA/M&C Saatchi. Desert Island Ads There are worst places to be than on an island in the middle of nowhere. Surrounded by clear blue water, marine life, and white sand. And to have your favourite…

[creativespiritus]

One Year Gala Anniversary: We Look Back With Gratitude

One year ago Creative Spirit US brought 400 people together to celebrate people with #disabilities and our honorees #TamiErwin EVP + CEO Verizon, and Voya #VoyaCares Program. 20 new corporate partners and thousands of #allies opened the door to #EconomicEmpowerment for people with #IDDs. Join us in re-celebrating today. We are humbled and grateful for your support. #HireDifferent 2021 and beyond.

The Able Channel, The ADVERTISING Club (New York) (Founding Partner), AAR Partners, Cisco, #ChristineButler, Cramer Krasselt, Diageo Careers, Disney, Jamie Mincer Gutfreund, #JessicaSpeziale, #JohnOsborn, Karen Eisenbach, IBM, Facebook, #KerrySette, Lee Nadler, #LisaColantuono, Mack McKelvey, Mari Kim Novak, MediaLink, McCann, MRM, Organic, Inc., Ogury, Salesforce, #SalientMG, Xerox, Partners + Napier, RAPP Worldwide, Teradata, Verizon, Voya.

Thank you all so much! We hope you have a wonderful weekend.

Let's re-watch the memories together here: https://youtu.be/AS3Elcc5fUE.

[martechcube]

MRM, leading global marketing agency that is part of McCann Worldgroup, has been named a “Partner Of The Year” at the 2020 Acquia Partner Awards.

Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. The Acquia Partner Awards recognize the outstanding contributions from the company’s partners over the course of 2020, both in the overall business performance category as well as growth from the previous year.

[wiseguyreportresearch]

Global Direct Marketing Tactics Market  CAGR, Volume and Value 2019-2024

According to this study, over the next five years the Direct Marketing Tactics market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global revenue market share of key companies in Direct Marketing Tactics business, shared in Chapter 3.

This report presents a comprehensive overview, market shares and growth opportunities of Direct Marketing Tactics market by product type, application, key companies and key regions.

This study considers the Direct Marketing Tactics value generated from the sales of the following segments:

ALSO READ : https://icrowdnewswire.com/2021/01/26/direct-marketing-tactics-market-2021-global-analysis-share-trend-key-players-opportunities-amp-forecast-to-2024/

Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.

Direct mail

Telemarketing

Text (SMS) marketing

Handouts

Social media marketing

Direct selling

Others

Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.

Business to Business

Business to Government

Business to Consumers

Others

ALSO READ : http://www.marketwatch.com/story/doughnuts-market-2021-share-growth-trend-industry-analysis-and-forecast-to-2026-2021-01-12

This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.

Americas

United States

Canada

Mexico

Brazil

APAC

China

Japan

Korea

Southeast Asia

India

Australia

Europe

Germany

France

UK

Italy

Russia

Spain

Middle East & Africa

Egypt

South Africa

Israel

Turkey

GCC Countries

ALSO READ :  http://www.marketwatch.com/story/global-herbal-oil-industry-analysis-size-market-share-growth-trend-and-forecast-to-2025-2020-10-27

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.

Rapp

Epsilon

Wunderman

FCB

Acxiom

Harte-Hanks Direct

OgilvyOne

Merkle

Harland Clarke Corp

MRM//McCann

DigitasLBi

Aimia

SourceLink

BBDO

SapientNitro

Leo Burnett

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

ALSO READ : http://www.marketwatch.com/story/integrated-circuit-market-is-growing-with-top-leading-companies-and-good-future-opportunities-for-forecast-period-2021-to-2027-2021-01-19

Research objectives

To study and analyze the global Direct Marketing Tactics market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.

To understand the structure of Direct Marketing Tactics market by identifying its various subsegments.

Focuses on the key global Direct Marketing Tactics players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Direct Marketing Tactics with respect to individual growth trends, future prospects, and their contribution to the total market.

To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

To project the size of Direct Marketing Tactics submarkets, with respect to key regions (along with their respective key countries).

To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.

ALSO READ : http://www.marketwatch.com/story/smart-hospitals-global-market-2021-share-growth-trend-industry-analysis-and-forecast-to-2026-2021-01-05

[casaslujo-costa-brava]

El susurrador de cocinas

Hace 3 años Ikea lanzo una campaña espectacular, se llamaba el susurrador de cocinas. Un anuncio en el que salía un especialista de ikea vestido de Cowboy, el cual nos ayudaría a elegir la cocina perfecta, el se encargaba de medir, de mostrarte las mejores opciones para que tu solamente señalaras y pusieras en tu cocina todos los elementos que te iban mejor, los elementos de la cocina que el experto te recomendaba. Un spot special dedicado a las cocinas de la casa Desde Casas Increibles nos encanta y te enseñamos el vídeo, nos parece muy original y entretenido, el susurrador de cocina a conseguido tocarnos la fibra. https://www.youtube.com/watch?v=NNzZjIj-GgQ Toda una lección de marketing con humor. Para que aprendamos a perder el miedo a elegir la cocina que queremos. ¿ Quien ha creado esta campaña de marketing ? La campaña creada por McCann y MRM//McCann usa un formato de cine de los más Western con un vaquero como protagonista e inspirandose en la gran pelicula el susurrador de caballos. Así es como con un gran tono de humor y siguiendo los códigos cinematógraficos del Oeste, IKEA nos enseña este gran anuncio "El Susurrador de Cocinas" como un héroe que ayuda a una pareja que se ve sola y desamparada en el momento de elegir su nueva cocina. Read the full article

[awesometeennews]

How This Pandemic Will Shape the Fashion World

How This Pandemic Will Shape the Fashion World

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A total of 61 percent Indians reported less time shopping online in the wake of the current crisis, while 43 percent of Indians have delayed purchasing clothes in the outbreak, says a report.

The research report titled “A Brave New World”, was conducted by Liva, an ingredient fabric brand from the house of Aditya Birla Group, in association with MRM, the digital arm of Mccann World…

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MRM//McCann- Associate Strategy Planner (Freelance)

MRM // McCann is seeking an Associate Strategic Planner (ASP). This is a rare opportunity to break into the strategic planning team of a top global agency.

You:

Inside of you lives a curiosity that always drives you to ask

“why?”

and occasionally sends you down a deep Wikipedia-rabbit-hole. You believe equally in the power of a truly great creative idea and the value of sound data. You’re a persuasive writer. You love a good story and you read—more than just on your phone. You know how to analyze and synthesize information to get to the big “aha.”You’re comfortable both in the limelight and behind the scenes. You want to be part of an agency that rewards loyalty, promotes from within, and appreciates people’s individual quirks.Most importantly: you want to learn to be an exceptional Planner and to help produce award-winning work that matters.

Us:

We’re MRM // McCann, part of the global McCann Worldgroup network. Our Strategic Planning team members develop deep understanding of target audiences and help translate those insights into effective creative work that motivates action.We’ve got clients you’ve actually heard of and, as an ASP, you’d have the opportunity to touch many of them. We’ve designed our ASP role to support several account teams at once. This gives you the chance to:

Learn about various client industries

Work directly with several different Strategy Directors, Creative teams and Account Directors

Gain experience in many areas of the business, including: research, audience insight development, brand planning, comms planning, advertising, marketing, digital strategy and UX, social, RM, sales and event support

We want you to challenge us and our thinking. And we intend to challenge the hell out of you.

RESPONSIBILITIES

Research Assistance, Audience Championing + Storytelling

Be a scrappy researcher intent on helping your Strategic Planning team members more deeply understand our clients’ businesses, target audiences, and competitors

Help distill complex research and data into simple, compelling and insightful narratives

Learn to develop discussion guides, research briefs, audience personas, customer journeys, competitive audits, messaging architectures, and agency POVs

Play the role of champion for the target audience, ensuring that agency work is as impactful for him or her as possible

Learn to craft beautiful, tightly defined creative briefs and partner with Creative team members to help produce extraordinary work

Other duties as assigned

QUALIFICATIONS

Currently Pursuing a BA or BS in marketing, advertising, public relations, journalism, sociology, psychology, or related fieldSkillsExceptional ability to get things done exceptional collaboration skillsSolid storyteller with excellent written, verbal, and presentation skills able to take guidance and feedback from multiple sources, process it, and put it into practice some experience using secondary or syndicated research tools preferred bonus points for any candidates experienced in assisting in the design or facilitation of primary research methods, in either a professional or academic setting MRM, RELATIONSHIP IS OUR MIDDLE NAME.MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):

Ideas power everything

We’re Better Together

We’ll figure it out

Complexity can be managed

It only counts if we deliver

Technology is magic

MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.

Click here to apply

[sergio-lopez]

Frankfurt 8.37am (at MRM//McCANN Deutschland) https://www.instagram.com/p/B7-dSyDgUA4C6CBgwg9KZ72rtVtQ1JSkn0XVeE0/?igshid=1xgm55u2ozkce

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Diageo Backs Creative Equals Scheme to Bring 100 Women Back to the Workplace

Diageo recently announced that it will be backing the Creative Equals scheme to bring 100 women back to the workplace. The brand is doing this to help reduce barriers to female creatives wishing to return to the workplace. They have formed this partnership with Creative Equals as the work hard to achieve greater gender parity.

About the Creative Equals Scheme and Its Partnership with Diageo

The Creative Equal Returner scheme is currently in its second year. It works to assist 100 women who wish to return to the creative sector. They work with women in London, New York and Mumbai and help them return to the creative sector. Their goal together with Diageo is to help 100 women return to the creative industry in 2020. They do this by offering them a two-week ‘training boot camp’. The training boot camp will put the participants through their paces with courses covering the latest industry developments together with responding to briefs from Diageo brands such as Baileys, Johnnie Walker, Smirnoff.  The training boot camp serves as an introduction to a four-week placement at partner organisations. These organizations include Anomaly, D&AD, DDB Mudra, Geometry, Glitch, M&C Saatchi, MRM//McCann, Publicis, Uncommon, VMLY&R, and Wunderman Thompson. The Creative Equals scheme was been spurred by research from the UK advertising industry. The study found that women comprise just 16% of creative directors. This 2020 scheme follows the success of the 2019 programme which aided 58 women in Manchester and London.

Diageo Speaks about the Scheme

Syl Saller, chief marketing officer of Diageo spoke about the campaign. She stated that they are pleased to see more women entering the boardrooms of agencies, but too few are in creative leadership positions. According to Saller, diversity in creative leadership leads to better and more effective work. She stated that it’s time for concerted action that will close the creative leadership gap. Hence their involvement in the scheme. Read the full article