#but there are lots of ways to build a website

[tinystepsforward]

autocrattic (more matt shenanigans, not tumblr this time)

I am almost definitely not the right person for this writeup, but I'm closer than most people on here, so here goes! This is all open-source tech drama, and I take my time laying out the context, but the short version is: Matt tried to extort another company, who immediately posted receipts, and now he's refusing to log off again. The long version is... long.

If you don't need software context, scroll down/find the "ok tony that's enough. tell me what's actually happening" heading, or just go read the pink sections. Or look at this PDF.

the background

So. Matt's original Good Idea was starting WordPress with fellow developer Mike Little in 2003, which is free and open-source software (FOSS) that was originally just for blogging, but now powers lots of websites that do other things. In particular, Automattic acquired WooCommerce a long time ago, which is free online store software you can run on WordPress.

FOSS is... interesting. It's a world that ultimately is powered by people who believe deeply that information and resources should be free, but often have massive blind spots (for example, Wikipedia's consistently had issues with bias, since no amount of "anyone can edit" will overcome systemic bias in terms of who has time to edit or is not going to be driven away by the existing contributor culture). As with anything else that people spend thousands of hours doing online, there's drama. As with anything else that's technically free but can be monetized, there are:

Heaps of companies and solo developers who profit off WordPress themes, plugins, hosting, and other services;

Conflicts between volunteer contributors and for-profit contributors;

Annoying founders who get way too much credit for everything the project has become.

the WordPress ecosystem

A project as heavily used as WordPress (some double-digit percentage of the Internet uses WP. I refuse to believe it's the 43% that Matt claims it is, but it's a pretty large chunk) can't survive just on the spare hours of volunteers, especially in an increasingly monetised world where its users demand functional software, are less and less tech or FOSS literate, and its contributors have no fucking time to build things for that userbase.

Matt runs Automattic, which is a privately-traded, for-profit company. The free software is run by the WordPress Foundation, which is technically completely separate (wordpress.org). The main products Automattic offers are WordPress-related: WordPress.com, a host which was designed to be beginner-friendly; Jetpack, a suite of plugins which extend WordPress in a whole bunch of ways that may or may not make sense as one big product; WooCommerce, which I've already mentioned. There's also WordPress VIP, which is the fancy bespoke five-digit-plus option for enterprise customers. And there's Tumblr, if Matt ever succeeds in putting it on WordPress. (Every Tumblr or WordPress dev I know thinks that's fucking ridiculous and impossible. Automattic's hiring for it anyway.)

Automattic devotes a chunk of its employees toward developing Core, which is what people in the WordPress space call WordPress.org, the free software. This is part of an initiative called Five for the Future — 5% of your company's profits off WordPress should go back into making the project better. Many other companies don't do this.

There are lots of other companies in the space. GoDaddy, for example, barely gives back in any way (and also sucks). WP Engine is the company this drama is about. They don't really contribute to Core. They offer relatively expensive WordPress hosting, as well as providing a series of other WordPress-related products like LocalWP (local site development software), Advanced Custom Fields (the easiest way to set up advanced taxonomies and other fields when making new types of posts. If you don't know what this means don't worry about it), etc.

Anyway. Lots of strong personalities. Lots of for-profit companies. Lots of them getting invested in, or bought by, private equity firms.

Matt being Matt, tech being tech

As was said repeatedly when Matt was flipping out about Tumblr, all of the stuff happening at Automattic is pretty normal tech company behaviour. Shit gets worse. People get less for their money. WordPress.com used to be a really good place for people starting out with a website who didn't need "real" WordPress — for $48 a year on the Personal plan, you had really limited features (no plugins or other customisable extensions), but you had a simple website with good SEO that was pretty secure, relatively easy to use, and 24-hour access to Happiness Engineers (HEs for short. Bad job title. This was my job) who could walk you through everything no matter how bad at tech you were. Then Personal plan users got moved from chat to emails only. Emails started being responded to by contractors who didn't know as much as HEs did and certainly didn't get paid half as well. Then came AI, and the mandate for HEs to try to upsell everyone things they didn't necessarily need. (This is the point at which I quit.)

But as was said then as well, most tech CEOs don't publicly get into this kind of shitfight with their users. They're horrid tyrants, but they don't do it this publicly.

ok tony that's enough. tell me what's actually happening

WordCamp US, one of the biggest WordPress industry events of the year, is the backdrop for all this. It just finished.

There are.... a lot of posts by Matt across multiple platforms because, as always, he can't log off. But here's the broad strokes.

Sep 17

Matt publishes a wanky blog post about companies that profit off open source without giving back. It targets a specific company, WP Engine.

Compare the Five For the Future pages from Automattic and WP Engine, two companies that are roughly the same size with revenue in the ballpark of half a billion. These pledges are just a proxy and aren’t perfectly accurate, but as I write this, Automattic has 3,786 hours per week (not even counting me!), and WP Engine has 47 hours. WP Engine has good people, some of whom are listed on that page, but the company is controlled by Silver Lake, a private equity firm with $102 billion in assets under management. Silver Lake doesn’t give a dang about your Open Source ideals. It just wants a return on capital. So it’s at this point that I ask everyone in the WordPress community to vote with your wallet. Who are you giving your money to? Someone who’s going to nourish the ecosystem, or someone who’s going to frack every bit of value out of it until it withers?

(It's worth noting here that Automattic is funded in part by BlackRock, who Wikipedia calls "the world's largest asset manager".)

Sep 20 (WCUS final day)

WP Engine puts out a blog post detailing their contributions to WordPress.

Matt devotes his keynote/closing speech to slamming WP Engine.

He also implies people inside WP Engine are sending him information.

For the people sending me stuff from inside companies, please do not do it on your work device. Use a personal phone, Signal with disappearing messages, etc. I have a bunch of journalists happy to connect you with as well. #wcus — Twitter I know private equity and investors can be brutal (read the book Barbarians at the Gate). Please let me know if any employee faces firing or retaliation for speaking up about their company's participation (or lack thereof) in WordPress. We'll make sure it's a big public deal and that you get support. — Tumblr

Matt also puts out an offer live at WordCamp US:

“If anyone of you gets in trouble for speaking up in favor of WordPress and/or open source, reach out to me. I’ll do my best to help you find a new job.” — source tweet, RTed by Matt

He also puts up a poll asking the community if WP Engine should be allowed back at WordCamps.

Sep 21

Matt writes a blog post on the WordPress.org blog (the official project blog!): WP Engine is not WordPress.

He opens this blog post by claiming his mom was confused and thought WP Engine was official.

The blog post goes on about how WP Engine disabled post revisions (which is a pretty normal thing to do when you need to free up some resources), therefore being not "real" WordPress. (As I said earlier, WordPress.com disables most features for Personal and Premium plans. Or whatever those plans are called, they've been renamed like 12 times in the last few years. But that's a different complaint.)

Sep 22: More bullshit on Twitter. Matt makes a Reddit post on r/Wordpress about WP Engine that promptly gets deleted. Writeups start to come out:

Search Engine Journal: WordPress Co-Founder Mullenweg Sparks Backlash

TechCrunch: Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers

Sep 23 onward

Okay, time zones mean I can't effectively sequence the rest of this.

Matt defends himself on Reddit, casually mentioning that WP Engine is now suing him.

Also here's a decent writeup from someone involved with the community that may be of interest.

WP Engine drops the full PDF of their cease and desist, which includes screenshots of Matt apparently threatening them via text.

Twitter link | Direct PDF link

This PDF includes some truly fucked texts where Matt appears to be trying to get WP Engine to pay him money unless they want him to tell his audience at WCUS that they're evil.

Matt, after saying he's been sued and can't talk about it, hosts a Twitter Space and talks about it for a couple hours.

He also continues to post on Reddit, Twitter, and on the Core contributor Slack.

Here's a comment where he says WP Engine could have avoided this by paying Automattic 8% of their revenue.

Another, 20 hours ago, where he says he's being downvoted by "trolls, probably WPE employees"

At some point, Matt updates the WordPress Foundation trademark policy. I am 90% sure this was him — it's not legalese and makes no fucking sense to single out WP Engine.

Old text: The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit. New text: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

Sep 25: Automattic puts up their own legal response.

anyway this fucking sucks

This is bigger than anything Matt's done before. I'm so worried about my friends who're still there. The internal ramifications have... been not great so far, including that Matt's naturally being extra gung-ho about "you're either for me or against me and if you're against me then don't bother working your two weeks".

Despite everything, I like WordPress. (If you dig into this, you'll see plenty of people commenting about blocks or Gutenberg or React other things they hate. Unlike many of the old FOSSheads, I actually also think Gutenberg/the block editor was a good idea, even if it was poorly implemented.)

I think that the original mission — to make it so anyone can spin up a website that's easy enough to use and blog with — is a good thing. I think, despite all the ways being part of FOSS communities since my early teens has led to all kinds of racist, homophobic and sexual harm for me and for many other people, that free and open-source software is important.

So many people were already burning out of the project. Matt has been doing this for so long that those with long memories can recite all the ways he's wrecked shit back a decade or more. Most of us are exhausted and need to make money to live. The world is worse than it ever was.

Social media sucks worse and worse, and this was a world in which people missed old webrings, old blogs, RSS readers, the world where you curated your own whimsical, unpaid corner of the Internet. I started actually actively using my own WordPress blog this year, and I've really enjoyed it.

And people don't want to deal with any of this.

The thing is, Matt's right about one thing: capital is ruining free open-source software. What he's wrong about is everything else: the idea that WordPress.com isn't enshittifying (or confusing) at a much higher rate than WP Engine, the idea that WP Engine or Silver Lake are the only big players in the field, the notion that he's part of the solution and not part of the problem.

But he's started a battle where there are no winners but the lawyers who get paid to duke it out, and all the volunteers who've survived this long in an ecosystem increasingly dominated by big money are giving up and leaving.

Anyway if you got this far, consider donating to someone on gazafunds.com. It'll take much less time than reading this did.

[hyperionwitch-art]

Would you mind sharing a little about how you made your website for sharing your art? I want to make one, but I'm not sure where to start.

Not at all!

So, what I did was write my site in HTML and CSS from scratch and then hosted it on Neocities. Which, for a little bit of background, I had a li'l leg up on because I learned HTML in high school and then picked both it and CSS back up recently for my day job, and my partner was a huge help in understanding some of the backend type stuff for editing and adding a bit of Javascript. It has its pros and cons versus using something like Squarespace, or even using a framework to help shortcut the HTML/CSS--some stuff on the page is still a little broken, and I haven't fixed it yet!

If you're interested in going down the same path I did, there are lots of resources available! I started with (the free parts of) Codecademy, but Neocities itself has a page on learning skills for website building, and personally if I was going to start over I think that's where I'd begin. You can find that here: https://neocities.org/tutorials

Otherwise, if picking that up is too intimidating or time consuming (very understandable!) you can look into WYSIWYG ("what you see is what you get") editors like Squarespace, Wordpress, or Wix, which I believe are more built to drag and drop page elements onto a site so you can see it as its being built, and you don't have to mess with the code part (unless you want to!).

I hope that helps! If you've got questions, I can try to assist--though I'm not sure I'm the best at explaining stuff, haha~

[bluastro-yellow]

Kurvitz stresses that Kim doesn't actually have a character sheet hidden in Disco Elysium's code. Imagining that Lieutenant Kitsuragi has only one natural attribute point in Motorics helps the ZA/UM team to understand the depth of his character beyond what's referenced in the game's dialogue. "We just came up with this stuff for coherency," says Kurvitz. "And because we're nerds."

"I like to think Kim has a Thought Cabinet project called Revolutionary Aerostatic Brigades that he's worked on since he was a teenager," Kurvitz says. "This raises the learning caps for his Reaction Speed and Interfacing."

Kim's high Volition skill makes him impervious to prying, Kurvitz says, as the detective can find out on occasions being met with Kim's brick-wall resolve. Kim often chastises these whims of the detective's, but will occasionally play along. The Lieutenant finds his new partner funny, says Kurvitz.

Kim is naturally shit at Motorics and thinks Harry is funny source

[pewcat2]

there is something so gender affirming about writing about yourself in a professional sense and feeling comfortable about switching pronouns throughout the entire blurb

[eggy-tea]

My wish for the world is for everyone to learn the difference between a website and an app

[kuromi-hoemie]

me: weird, I’m not able to reblog anymore? If I click reblog nothing pops up. I notice ublock origin’s counter keeps going up, what gives?

tumblr:

why the fuck is a wordpress pixel preventing me from reblogging you loser ass website. I’m not on wordpress, this breakage shouldn’t be happening.

Tbf, if I open a new tab or refresh the page I’m able to reblog again - but if I’m deep in the dash that’s obviously not the ideal move to make. I’m assuming this has something to do with the new UI Tumblr’s using because this hasn’t happened before.

Also, having refreshed the page and basically JUST making this post - can you fucking not??

Maybe it’s because I have the logger open so it’s not refreshing things but uhhh yeah this is dumb, whatever’s happening here.

On top of my heart kinda racing (bad) by just using the new UI because it feels like I’m on twitter again I’m just so annoyed with everything @staff​ is doing >.> STOP IT god dammit

[skyjynxart]

I'm tired but I think I'm also emotionally numb at this point since I already lived through the DeviantArt machine learning fiasco.

My two cents: this isn't going to fix the problem, but I do think that artists learning the basics of making a website(NOT using wix for the love of the gods, and probably not Squarespace, probably not even carrd) is probably our only way forward. Make a gallery however you want it to look, nightshade/glaze your work if you can, and 100% make sure to include a mailing list option. I promise you people will want to sign up, even if it's just that one super enthusiastic mutual.

The internet as we know it is collapsing, but maybe there's a chance we can get back some of the energy of the early days because of it.

[xmo-rmon]

“Inseminary”

or “Lockpick to the Priesthood” or “Come Unto Me” or “Pearl Necklace of Great Price” or “Faith is Like a Little Seed”

Authentic stolen holy text, Near Clear silicone, gold pigment.

I went to the mormon church’s website, looked up their views on homosexuality, noted the scriptures they referenced, ripped them by hand out of the bible and book of mormon I stole from their chapel, and then mixed them into a silicone dildo of my own design like confetti. A dildo which will of course be used for homosexual purposes (with non-lubricated condoms and water based lube, for safety).

I’ve wanted to try dildo making for literally over a decade. I don’t have any fancy equipment like a 3D printer or a vacuum chamber, I made the sculpt by hand, and I fucked up a lot along the way, but all that being said I’m proud of what I was able to accomplish and I learned a lot. I put in more gold than I meant to, but honestly, it was meant to represent scripture’s gilded edges, and as it turned out, it looks really beautiful or quite filthy depending on the lighting, which feels entirely appropriate for scripture.

It was hard to read all of those verses. But as I tore them up I bathed them in the intention to take words that were meant to inflict queer pain wherever they go, and say “Actually, I pull those words out when I want some queer pleasure.” Build joy where they want you to have it the least.

Read about/donate to the Timpanogos tribe, for whom brigham young sent out an “extermination order”

LandBack

[genericpuff]

Tbh at this point you should just make your own webcomic app/website because it would probably be 100 times better than whatever going on with webtoon right now.

hahaha it wouldn't tho, sorry 💀

Here's the fundamental issue with webcomic platforms that a lot of people just don't realize (and why they're so difficult to run successfully):

Storage costs are incredibly expensive, it's why so many sites have limitations on file sizes / page sizes / etc. because all of those images and site info have to be stored somewhere, which costs $$$.

Maintenance costs are expensive and get more so as you grow, you need people who are capable of fixing bugs ASAP and managing the servers and site itself

Financially speaking, webcomics are in a state of high supply, low demand. Loads of artists are willing to create their passion projects, but getting people to read them and pay for them is a whole other issue. Demand is high in the general sense that once people get attached to a webtoon they'll demand more, but many people aren't actually willing to go looking for new stuff to read and depend more on what sites feed them (and what they already like). There are a lot of comics to go around and thus a lot of competition with a limited audience of people willing to actually pay for them.

Trying to build a new platform from the ground up is incredibly difficult and a majority of sites fail within their first year. Not only do you have to convince artists to take a chance on your platform, you have to convince readers to come. Readers won't come if there isn't work on the platform to read, but artists won't come if they don't think the site will be worth it due to low traffic numbers. This is why the artists with large followings who are willing to take chances on the smaller sites are crucial, but that's only if you can convince them to use the site in favor of (or alongside) whatever platform they're using already where the majority of their audience lies. For many creators it's just not worth the time, energy, or risk.

Even if you find short-term success, in the long-term there are always going to be profit margins to maintain. The more users you pull in, the more storage is used by incoming artists, the more you have to spend on storage and server maintenance costs, and that means either taking the risk at crowdfunding (ex. ComicFury) or having to resort to outsider investments (ex. Tapas). Look at SmackJeeves, it used to be a titan in the independent webcomic hosting community, until it folded over to a buyout by NHN and then was pretty much immediately shuttered due to NHN basically turning it into a manwha scanlation site and driving away its entire userbase. And if you don't get bought out and try your hand at crowdfunding, you may just wind up living on a lifeline that could cut out at any moment, like what happened to Inkblazers (fun fact, the death of Inkblazers was what kicked off the cultural shift in Tapas around 2015-16 when all of IB's users migrated over and brought their work with them which was more aimed towards the BL and romancee drama community, rather than the comedy / gag-a-day culture that Tapas had made itself known for... now you deadass can't tell Tapas apart from a lot of scanlation sites because it got bought out by Kakao and kept putting all of its eggs into the isekai/romance drama basket.)

Right now the mindset in which artists and readers are operating is that they're trying way, way too hard to find a "one size fits all" site. Readers want a place where they can find all their favorite webtoons without much effort, artists wants a place where they can post to an audience of thousands, and both sides want a community that will feel tight-knit. But the reality is that you can't really have all three of those things, not on one site. Something always winds up having to be sacrificed - if a site grows big enough, it'll have to start seeking more funding while also cutting costs which will result in features becoming paywall'd, intrusive ads, creators losing their freedom, and/or outsider support which often results in the platform losing its core identity and alienating its tight-knit community.

If I had to describe what I'm talking about in a "pick one" graphic, it would look something like this:

(*note: this is mostly based on my own observations from using all of these sites at some point or another, they're not necessarily entirely accurate to the statistical performance of each site, I can only glean so much from experience and traffic trackers LMAO that said I did ask some comic pals for input and they were very helpful in helping me adjust it with their own takes <3).

The homogenization of the Internet has really whipped people into submission for the "big sites" that offer "everything", but that's never been the Internet, it relies on being multi-faceted and offering different spaces for different purposes. And we're seeing that ideology falter through the enshittification of sites like Twitter, Facebook, Instagram, etc. where users are at odds with the platforms because the platforms are gutting features in an attempt to satisfy shareholders whom without the platforms would not exist. Like, most of us aren't paying money to use social media sites / comic platform sites, so where else are they gonna make the necessary funds to keep these sites running? Selling ad space and locking features behind paywalls.

And this is especially true for a lot of budding sites that don't have the audience to support them via crowdfunding but also don't have the leverage to ask for investments - so unless they get really REALLY lucky in EITHER of those departments, they're gonna be operating at a loss, and even once they do achieve either of those things there are gonna be issues in the site's longevity, whether it be dying from lack of growing crowdfunding support or dying from shareholder meddling.

So what can we do?

We can learn how to take our independence back. We don't have to stop using these big platforms altogether as they do have things to offer in their own way, particularly their large audience sizes and dipping into other demographics that might not be reachable from certain sites - but we gotta learn that no single site is going to satisfy every wish we have and we have to be willing to learn the skills necessary to running our own spaces again. Pick up HTML/CSS, get to know other people who know HTML/CSS if you can't grasp it (it's me, I can't grasp it LOL), be willing to take a chance on those "smaller sites" and don't write them off entirely as spaces that can be beneficial to you just because they don't have large numbers or because they don't offer rewards programs. And if you have a really polished piece of work in your hands, look into agencies and publishing houses that specialize in indie comics / graphic novels, don't settle for the first Originals contract that gets sent your way.

For the last decade corporations have been convincing us that our worth is tied to the eyes we can bring to them. Instead of serving ourselves, we've begun serving the big guys, insisting that it has to be worth something eventually and that it'll "payoff" simply by the virtue of gambler's fallacy. Ask yourself what site is right for you and your work rather than asking yourself if your work is good enough for them. Most of us are broke trying to make it work on these sites anyways, may as well be broke and fulfilled by posting in places that actually suit us and our work if we can. Don't define your success by what sites like Webtoons are enforcing - that definition only benefits them, not you.

[exeggcute]

the great reddit API meltdown of '23, or: this was always bound to happen

there's a lot of press about what's going on with reddit right now (app shutdowns, subreddit blackouts, the CEO continually putting his foot in his mouth), but I haven't seen as much stuff talking about how reddit got into this situation to begin with. so as a certified non-expert and Context Enjoyer I thought it might be helpful to lay things out as I understand them—a high-level view, surveying the whole landscape—in the wonderful world of startups, IPOs, and extremely angry users.

disclaimer that I am not a founder or VC (lmao), have yet to work at a company with a successful IPO, and am not a reddit employee or third-party reddit developer or even a subreddit moderator. I do work at a startup, know my way around an API or two, and have spent twelve regrettable years on reddit itself. which is to say that I make no promises of infallibility, but I hope you'll at least find all this interesting.

profit now or profit later

before you can really get into reddit as reddit, it helps to know a bit about startups (of which reddit is one). and before I launch into that, let me share my Three Types Of Websites framework, which is basically just a mental model about financial incentives that's helped me contextualize some of this stuff.

(1) website/software that does not exist to make money: relatively rare, for a variety of reasons, among them that it costs money to build and maintain a website in the first place. wikipedia is the evergreen example, although even wikipedia's been subject to criticism for how the wikimedia foundation pays out its employees and all that fun nonprofit stuff. what's important here is that even when making money is not the goal, money itself is still a factor, whether it's solicited via donations or it's just one guy paying out of pocket to host a hobby site. but websites in this category do, generally, offer free, no-strings-attached experiences to their users.

(I do want push back against the retrospective nostalgia of "everything on the internet used to be this way" because I don't think that was ever really true—look at AOL, the dotcom boom, the rise of banner ads. I distinctly remember that neopets had multiple corporate sponsors, including a cookie crisp-themed flash game. yahoo bought geocities for $3.6 billion; money's always been trading hands, obvious or not. it's indisputable that the internet is simply different now than it was ten or twenty years ago, and that monetization models themselves have largely changed as well (I have thoughts about this as it relates to web 1.0 vs web 2.0 and their associated costs/scale/etc.), but I think the only time people weren't trying to squeeze the internet for all the dimes it can offer was when the internet was first conceived as a tool for national defense.)

(2) website/software that exists to make money now: the type that requires the least explanation. mostly non-startup apps and services, including any random ecommerce storefront, mobile apps that cost three bucks to download, an MMO with a recurring subscription, or even a news website that runs banner ads and/or offers paid subscriptions. in most (but not all) cases, the "make money now" part is obvious, so these things don't feel free to us as users, even to the extent that they might have watered-down free versions or limited access free trials. no one's shocked when WoW offers another paid expansion packs because WoW's been around for two decades and has explicitly been trying to make money that whole time.

(3) website/software that exists to make money later: this is the fun one, and more common than you'd think. "make money later" is more or less the entire startup business model—I'll get into that in the next section—and is deployed with the expectation that you will make money at some point, but not always by means as obvious as "selling WoW expansions for forty bucks a pop."

companies in this category tend to have two closely entwined characteristics: they prioritize growth above all else, regardless of whether this growth is profitable in any way (now, or sometimes, ever), and they do this by offering users really cool and awesome shit at little to no cost (or, if not for free, then at least at a significant loss to the company).

so from a user perspective, these things either seem free or far cheaper than their competitors. but of course websites and software and apps and [blank]-as-a-service tools cost money to build and maintain, and that money has to come from somewhere, and the people supplying that money, generally, expect to get it back...

just not immediately.

startups, VCs, IPOs, and you

here's the extremely condensed "did NOT go to harvard business school" version of how a startup works:

(1) you have a cool idea.

(2) you convince some venture capitalists (also known as VCs) that your idea is cool. if they see the potential in what you're pitching, they'll give you money in exchange for partial ownership of your company—which means that if/when the company starts trading its stock publicly, these investors will own X numbers of shares that they can sell at any time. in other words, you get free money now (and you'll likely seek multiple "rounds" of investors over the years to sustain your company), but with the explicit expectations that these investors will get their payoff later, assuming you don't crash and burn before that happens.

during this phase, you want to do anything in your power to make your company appealing to investors so you can attract more of them and raise funds as needed. because you are definitely not bringing in the necessary revenue to offset operating costs by yourself.

it's also worth nothing that this is less about projecting the long-term profitability of your company than it's about its perceived profitability—i.e., VCs want to put their money behind a company that other people will also have confidence in, because that's what makes stock valuable, and VCs are in it for stock prices.

(3) there are two non-exclusive win conditions for your startup: you can get acquired, and you can have an IPO (also referred to as "going public"). these are often called "exit scenarios" and they benefit VCs and founders, as well as some employees. it's also possible for a company to get acquired, possibly even more than once, and then later go public.

acquisition: sell the whole damn thing to someone else. there are a million ways this can happen, some better than others, but in many cases this means anyone with ownership of the company (which includes both investors and employees who hold stock options) get their stock bought out by the acquiring company and end up with cash in hand. in varying amounts, of course. sometimes the founders walk away, sometimes the employees get laid off, but not always.

IPO: short for "initial public offering," this is when the company starts trading its stocks publicly, which means anyone who wants to can start buying that company's stock, which really means that VCs (and employees with stock options) can turn that hypothetical money into real money by selling their company stock to interested buyers.

drawing from that, companies don't go for an IPO until they think their stock will actually be worth something (or else what's the point?)—specifically, worth more than the amount of money that investors poured into it. The Powers That Be will speculate about a company's IPO potential way ahead of time, which is where you'll hear stuff about companies who have an estimated IPO evaluation of (to pull a completely random example) $10B. actually I lied, that was not a random example, that was reddit's valuation back in 2021 lol. but a valuation is basically just "how much will people be interested in our stock?"

as such, in the time leading up to an IPO, it's really really important to do everything you can to make your company seem like a good investment (which is how you get stock prices up), usually by making the company's numbers look good. but! if you plan on cashing out, the long-term effects of your decisions aren't top of mind here. remember, the industry lingo is "exit scenario."

if all of this seems like a good short-term strategy for companies and their VCs, but an unsustainable model for anyone who's buying those stocks during the IPO, that's because it often is.

also worth noting that it's possible for a company to be technically unprofitable as a business (meaning their costs outstrip their revenue) and still trade enormously well on the stock market; uber is the perennial example of this. to the people who make money solely off of buying and selling stock, it literally does not matter that the actual rideshare model isn't netting any income—people think the stock is valuable, so it's valuable.

this is also why, for example, elon musk is richer than god: if he were only the CEO of tesla, the money he'd make from selling mediocre cars would be (comparatively, lol) minimal. but he's also one of tesla's angel investors, which means he holds a shitload of tesla stock, and tesla's stock has performed well since their IPO a decade ago (despite recent dips)—even if tesla itself has never been a huge moneymaker, public faith in the company's eventual success has kept them trading at high levels. granted, this also means most of musk's wealth is hypothetical and not liquid; if TSLA dropped to nothing, so would the value of all the stock he holds (and his net work with it).

what's an API, anyway?

to move in an entirely different direction: we can't get into reddit's API debacle without understanding what an API itself is.

an API (short for "application programming interface," not that it really matters) is a series of code instructions that independent developers can use to plug their shit into someone else's shit. like a series of tin cans on strings between two kids' treehouses, but for sending and receiving data.

APIs work by yoinking data directly from a company's servers instead of displaying anything visually to users. so I could use reddit's API to build my own app that takes the day's top r/AITA post and transcribes it into pig latin: my app is a bunch of lines of code, and some of those lines of code fetch data from reddit (and then transcribe that data into pig latin), and then my app displays the content to anyone who wants to see it, not reddit itself. as far as reddit is concerned, no additional human beings laid eyeballs on that r/AITA post, and reddit never had a chance to serve ads alongside the pig-latinized content in my app. (put a pin in this part—it'll be relevant later.)

but at its core, an API is really a type of protocol, which encompasses a broad category of formats and business models and so on. some APIs are completely free to use, like how anyone can build a discord bot (but you still have to host it yourself). some companies offer free APIs to third-party developers can build their own plugins, and then the company and the third-party dev split the profit on those plugins. some APIs have a free tier for hobbyists and a paid tier for big professional projects (like every weather API ever, lol). some APIs are strictly paid services because the API itself is the company's core offering.

reddit's financial foundations

okay thanks for sticking with me. I promise we're almost ready to be almost ready to talk about the current backlash.

reddit has always been a startup's startup from day one: its founders created the site after attending a startup incubator (which is basically a summer camp run by VCs) with the successful goal of creating a financially successful site. backed by that delicious y combinator money, reddit got acquired by conde nast only a year or two after its creation, which netted its founders a couple million each. this was back in like, 2006 by the way. in the time since that acquisition, reddit's gone through a bunch of additional funding rounds, including from big-name investors like a16z, peter thiel (yes, that guy), sam altman (yes, also that guy), sequoia, fidelity, and tencent. crunchbase says that they've raised a total of $1.3B in investor backing.

in all this time, reddit has never been a public company, or, strictly speaking, profitable.

APIs and third-party apps

reddit has offered free API access for basically as long as it's had a public API—remember, as a "make money later" company, their primary goal is growth, which means attracting as many users as possible to the platform. so letting anyone build an app or widget is (or really, was) in line with that goal.

as such, third-party reddit apps have been around forever. by third-party apps, I mean apps that use the reddit API to display actual reddit content in an unofficial wrapper. iirc reddit didn't even have an official mobile app until semi-recently, so many of these third-party mobile apps in particular just sprung up to meet an unmet need, and they've kept a small but dedicated userbase ever since. some people also prefer the user experience of the unofficial apps, especially since they offer extra settings to customize what you're seeing and few to no ads (and any ads these apps do display are to the benefit of the third-party developers, not reddit itself.)

(let me add this preemptively: one solution I've seen proposed to the paid API backlash is that reddit should have third-party developers display reddit's ads in those third-party apps, but this isn't really possible or advisable due to boring adtech reasons I won't inflict on you here. source: just trust me bro)

in addition to mobile apps, there are also third-party tools that don’t replace the Official Reddit Viewing Experience but do offer auxiliary features like being able to mass-delete your post history, tools that make the site more accessible to people who use screen readers, and tools that help moderators of subreddits moderate more easily. not to mention a small army of reddit bots like u/AutoWikibot or u/RemindMebot (and then the bots that tally the number of people who reply to bot comments with “good bot” or “bad bot).

the number of people who use third-party apps is relatively small, but they arguably comprise some of reddit’s most dedicated users, which means that third-party apps are important to the people who keep reddit running and the people who supply reddit with high-quality content.

unpaid moderators and user-generated content

so reddit is sort of two things: reddit is a platform, but it’s also a community.

the platform is all the unsexy (or, if you like python, sexy) stuff under the hood that actually makes the damn thing work. this is what the company spends money building and maintaining and "owns." the community is all the stuff that happens on the platform: posts, people, petty squabbles. so the platform is where the content lives, but ultimately the content is the reason people use reddit—no one’s like “yeah, I spend time on here because the backend framework really impressed me."

and all of this content is supplied by users, which is not unique among social media platforms, but the content is also managed by users, which is. paid employees do not govern subreddits; unpaid volunteers do. and moderation is the only thing that keeps reddit even remotely tolerable—without someone to remove spam, ban annoying users, and (god willing) enforce rules against abuse and hate speech, a subreddit loses its appeal and therefore its users. not dissimilar to the situation we’re seeing play out at twitter, except at twitter it was the loss of paid moderators;  reddit is arguably in a more precarious position because they could lose this unpaid labor at any moment, and as an already-unprofitable company they absolutely cannot afford to implement paid labor as a substitute.

oh yeah? spell "IPO" backwards

so here we are, June 2023, and reddit is licking its lips in anticipation of a long-fabled IPO. which means it’s time to start fluffing themselves up for investors by cutting costs (yay, layoffs!) and seeking new avenues of profit, however small.

this brings us to the current controversy: reddit announced a new API pricing plan that more or less prevents anyone from using it for free.

from reddit's perspective, the ostensible benefits of charging for API access are twofold: first, there's direct profit to be made off of the developers who (may or may not) pay several thousand dollars a month to use it, and second, cutting off unsanctioned third-party mobile apps (possibly) funnels those apps' users back into the official reddit mobile app. and since users on third-party apps reap the benefit of reddit's site architecture (and hosting, and development, and all the other expenses the site itself incurs) without “earning” money for reddit by generating ad impressions, there’s a financial incentive at work here: even if only a small percentage of people use third-party apps, getting them to use the official app instead translates to increased ad revenue, however marginal.

(also worth mentioning that chatGPT and other LLMs were trained via tools that used reddit's API to scrape post and content data, and now that openAI is reaping the profits of that training without giving reddit any kickbacks, reddit probably wants to prevent repeats of this from happening in the future. if you want to train the next LLM, it's gonna cost you.)

of course, these changes only benefit reddit if they actually increase the company’s revenue and perceived value/growth—which is hard to do when your users (who are also the people who supply the content for other users to engage with, who are also the people who moderate your communities and make them fun to participate in) get really fucking pissed and threaten to walk.

pricing shenanigans

under the new API pricing plan, third-party developers are suddenly facing steep costs to maintain the apps and tools they’ve built.

most paid APIs are priced by volume: basically, the more data you send and receive, the more money it costs. so if your third-party app has a lot of users, you’ll have to make more API requests to fetch content for those users, and your app becomes more expensive to maintain. (this isn’t an issue if the tool you’re building also turns a profit, but most third-party reddit apps make little, if any, money.)

which is why, even though third-party apps capture a relatively small portion of reddit’s users, the developer of a popular third-party app called apollo recently learned that it would cost them about $20 million a year to keep the app running. and apollo actually offers some paid features (for extra in-app features independent of what reddit offers), but nowhere near enough to break even on those API costs.

so apollo, any many apps like it, were suddenly unable to keep their doors open under the new API pricing model and announced that they'd be forced to shut down.

backlash, blackout

plenty has been said already about the current subreddit blackouts—in like, official news outlets and everything—so this might be the least interesting section of my whole post lol. the short version is that enough redditors got pissed enough that they collectively decided to take subreddits “offline” in protest, either by making them read-only or making them completely inaccessible. their goal was to send a message, and that message was "if you piss us off and we bail, here's what reddit's gonna be like: a ghost town."

but, you may ask, if third-party apps only captured a small number of users in the first place, how was the backlash strong enough to result in a near-sitewide blackout? well, two reasons:

first and foremost, since moderators in particular are fond of third-party tools, and since moderators wield outsized power (as both the people who keep your site more or less civil, and as the people who can take a subreddit offline if they feel like it), it’s in your best interests to keep them happy. especially since they don’t get paid to do this job in the first place, won’t keep doing it if it gets too hard, and essentially have nothing to lose by stepping down.

then, to a lesser extent, the non-moderator users on third-party apps tend to be Power Users who’ve been on reddit since its inception, and as such likely supply a disproportionate amount of the high-quality content for other users to see (and for ads to be served alongside). if you drive away those users, you’re effectively kneecapping your overall site traffic (which is bad for Growth) and reducing the number/value of any ad impressions you can serve (which is bad for revenue).

also a secret third reason, which is that even people who use the official apps have no stake in a potential IPO, can smell the general unfairness of this whole situation, and would enjoy the schadenfreude of investors getting fucked over. not to mention that reddit’s current CEO has made a complete ass of himself and now everyone hates him and wants to see him suffer personally.

(granted, it seems like reddit may acquiesce slightly and grant free API access to a select set of moderation/accessibility tools, but at this point it comes across as an empty gesture.)

"later" is now "now"

TL;DR: this whole thing is a combination of many factors, specifically reddit being intensely user-driven and self-governed, but also a high-traffic site that costs a lot of money to run (why they willingly decided to start hosting video a few years back is beyond me...), while also being angled as a public stock market offering in the very near future. to some extent I understand why reddit’s CEO doubled down on the changes—he wants to look strong for investors—but he’s also made a fool of himself and cast a shadow of uncertainty onto reddit’s future, not to mention the PR nightmare surrounding all of this. and since arguably the most important thing in an IPO is how much faith people have in your company, I honestly think reddit would’ve fared better if they hadn’t gone nuclear with the API changes in the first place.

that said, I also think it’s a mistake to assume that reddit care (or needs to care) about its users in any meaningful way, or at least not as more than means to an end. if reddit shuts down in three years, but all of the people sitting on stock options right now cashed out at $120/share and escaped unscathed... that’s a success story! you got your money! VCs want to recoup their investment—they don’t care about longevity (at least not after they’re gone), user experience, or even sustained profit. those were never the forces driving them, because these were never the ultimate metrics of their success.

and to be clear: this isn’t unique to reddit. this is how pretty much all startups operate.

I talked about the difference between “make money now” companies and “make money later” companies, and what we’re experiencing is the painful transition from “later” to “now.” as users, this change is almost invisible until it’s already happened—it’s like a rug we didn’t even know existed gets pulled out from under us.

the pre-IPO honeymoon phase is awesome as a user, because companies have no expectation of profit, only growth. if you can rely on VC money to stay afloat, your only concern is building a user base, not squeezing a profit out of them. and to do that, you offer cool shit at a loss: everything’s chocolate and flowers and quarterly reports about the number of signups you’re getting!

...until you reach a critical mass of users, VCs want to cash in, and to prepare for that IPO leadership starts thinking of ways to make the website (appear) profitable and implements a bunch of shit that makes users go “wait, what?”

I also touched on this earlier, but I want to reiterate a bit here: I think the myth of the benign non-monetized internet of yore is exactly that—a myth. what has changed are the specific market factors behind these websites, and their scale, and the means by which they attempt to monetize their services and/or make their services look attractive to investors, and so from a user perspective things feel worse because the specific ways we’re getting squeezed have evolved. maybe they are even worse, at least in the ways that matter. but I’m also increasingly less surprised when this occurs, because making money is and has always been the goal for all of these ventures, regardless of how they try to do so.

[anonymouspuzzler]

HAPPY UPDATE DAY!!! 🏠

After all this time, all this hard work, I can finally tell you all more about my work on Welcome Home beyond "Dude Just Trust Me I Work On It I Swear" !!

I've been calling myself the "production manager" because a lot of what I've done has been in that realm - making checklists and spreadsheets, doing research, sending emails, and generally keeping our wonderful team on track to do the incredible things they do, with all the support they need! I'm very lucky and grateful to get to support Clown and all the incredible actors and artists we've brought on!!

that said, over the time I've been part of this project (I looked back and realized February 1st this year is when it all Officially Began, can you believe it), I've gotten to work on some more obvious, visible things you'll find on the site today as well! most prominently, I am very proud to say, I was the curator of the very real Welcome Home exhibition!! Clown was extremely generous and supportive in letting me bring his work into the world this way, and with their help it became bigger and better than I ever could have dreamed! Though this iteration was very small and private due to our venue, I hope the few of you I know who attended enjoyed it very much, and for the rest, know we hope to find ways to host the exhibition in other and more public venues in the future! (Where and when, I don't know, but I'll work hard to make it happen...!)

As part of the exhibition, I was able to create a lot of new props to help build the world of Welcome Home! Most excitingly, I was able to create a real working toy telephone, and help Clown to find our talented group of voice actors to provide the recordings! And of course, I was able to meet dear sweet Wally and Home themselves, who were the sweetest little peanuts and a true pair of professionals! Just delights to work with!!

Though this was my most prominent contribution, somehow, that wasn't all! You will find bits and pieces of my art and writing all over the newest website update (some places more obvious than others...), and I was able to contribute to building many of the new and updated site pages as well! We've all worked so hard on everything you'll find there, so I hope you all enjoy the exciting new additions to the neighborhood!

My final little statement while I have my sweet little soapbox here... every last one of you who has provided support, even just one ko-fi tip, has Directly made this update Possible!! Not only do these tips allow us very literally to pay for supplies, art, voice work and the like, it very directly Supports and Improves the livelihoods of every single person involved!! so if you have the means, and would like to do so, please do consider tipping or subscribing to Clown and/or any of the other artists and actors involved!

And with all that... thank you, neighbors!! And Welcome Home!!

[kichoukotori]

Several years ago I briefly worked in the warehouse of a nondescript extremely large e-commerce company. I had no other options for employment but desperately needed money. Turnover was like 150%. I worked from something like 7pm to 5am, my commute was 50 minutes each way and before I got paid I didn't even have the cash for enough gas to get home one night and had to bum $10 off of my kid sibling (this is all to give you an idea of my abysmal mental state while employed here.) You're not allowed to do anything besides your job, no music or anything and they track your movement on cameras so you can't even take a breather. The job is real monotonous, you get sent boxes of items of random sizes and you have to put the items into shelves of varying sizes and the shelves come to you, you don't walk to them. Because the company tracks the rate at which you put items on these shelves, many small items are desirable because you can put a lot of them in quickly. Everything about the place seems almost designed intentionally to break you mentally and turn you into a robot. So I'm about 6 or 7 hours into my shift, feeling on the verge of a mental collapse, and up comes a container with a bunch of small white boxes, bout half the size of a deck of cards. No labels. Great, I'm already happy about whatever these things are. So I go to scan them in, and it gives you the name of the item and a little picture. Sasuke Penis Costume. What? Sasuke Penis Costume. A picture of that red cloud robe from Naruto and one of the headbands with the metal plate on it. I'm thinking, there's no way. What is a penis costume? Am I hallucinating this? And there's so many of them, literally about a hundred, and I know I'm going to be spending at least an hour with Sasuke Penis Costume, there's so many and they're so small, I'm already excited about the potential efficiency of these, and then I see it's Sasuke Penis Costume? So the entire shift I'm like, trying to not put these things away too quick, because honestly I'm starting to build a kind of kinship with them. This is quite literally the most exciting thing to happen to me during my whole 2 week employment at the warehouse. I started to see Sasuke Penis Costume as a friend, some reminder of the outside world, a reminder of the humanity I was becoming so unfamiliar with, a reminder the world contained comedy, art, anime, and penis. I really couldn't tell you if I ended up putting all of them away, the last thing I remember is my desperate need to look these items up when I got home. I needed a link to send to my friends for when I told them this riveting story. I learned that the costume is called the Akatsuki cloak in my fervent search for the item, and wouldn't you know it, absolutely zero trace of these things exists online. Not on the e-commerce website, not on any specialized penis-costume websites (whose existence I was not privvy to prior to this incident) and no third-party retailer has these. Not even Google images will show me the hypothetical existence of Sasuke Penis Costume. Every few months I look it up, trying to find evidence that it can be bought, that any of this was ever real. My bond, my friendship, and dare I say even love for Sasuke Penis Costume feels as tangible as the boxes they came in, and yet the universe will give me no closure of their fate. Less and less frequently I search for them, each time becoming more and more discouraged that I will ever find them, but unlike their substance on this earth, one thing is inarguably certain. Sasuke Penis Costume exists to me, and it will live on firmly and resolutely within my memory and within my heart.

[cookinguptales]

You know... I had an experience about two months ago that I didn't talk about publicly, but I've been turning it over and over in my mind lately and I guess I'm finally able to put my unease into words.

So there's a podcast I'd been enjoying and right after I got caught up, they announced that they were planning on doing a live show. It's gonna be near me and on the day before my birthday and I thought -- hey, it's fate.

But... as many of you know, I'm disabled. For me, getting to a show like that has a lot of steps. One of those steps involved emailing the podcasters to ask about accessibility for the venue.

The response I got back was very quick and very brief. Essentially, it told me to contact the venue because they had no idea if it was accessible or not.

It was a bucket of cold water, and I had a hard time articulating at the time quite why it was so disheartening, but... I think I get it a little more now.

This is a podcast that has loudly spoken about inclusivity and diversity and all that jazz, but... I mean, it's easy to say that, isn't it? But just talking the talk without walking the walk isn't enough. That's like saying "sure, we will happily welcome you in our house -- if you can figure out how to unlock the door."

And friends, my lock-picking set is pretty good by this point. I've been scouting out locations for decades. I've had to research every goddamn classroom, field trip, and assigned bookstore that I've ever had in an academic setting. I've had to research every movie theater, theme park, and menu for every outing with friends or dates. I spend a long time painstakingly charting out accessible public transportation and potential places to sit down every time I leave the house.

Because when I was in college, my professors never made sure their lesson plans were accessible. (And I often had to argue with them to get the subpar accommodations I got.) Because my friends don't always know to get movie tickets for the accessible rows. Because my dates sometimes leave me on fucking read when I ask if we can go to a restaurant that doesn't keep its restrooms down a flight of stairs.

I had one professor who ever did research to see if I could do all the coursework she had planned, and who came up with alternate plans when she realized that I could not. Only one. It was a medical history and ethics class, and my professor sounded bewildered as she realized how difficult it is to plan your life when you're disabled.

This woman was straight-up one of the most thoughtful, philosophical, and ethical professors I've ever had, one who was incredibly devoted to diversity and inclusion -- and she'd never thought about it before, that the hospital archives she wanted us to visit were up a flight of stairs. That the medical museum full of disabled bodies she wanted us to visit only had a code-locked back entrance and an old freight elevator for their disabled guests who were still breathing.

And that's the crux of it, isn't it? It's easy to theoretically accept the existence of people who aren't like you. It's a lot harder to actively create a space in which they can exist by your side.

Because here's what I did before I contacted the podcasters. I googled the venue. I researched the neighborhood and contacted a friend who lives in the area to help me figure out if there were any accessible public transportation routes near there. (There aren't.) I planned for over an hour to figure out how close I could get before I had to shell out for an uber for the last leg of the trip.

Then I read through the venue's website. I looked through their main pages, through their FAQs to see if there was any mention of accessibility. No dice. I download their packet for clients and find out that, while the base building is accessible, the way that chairs/tables are set up for individual functions can make it inaccessible. So it's really up to who's hosting the show there.

So then and only then I contacted the podcasters. I asked if the floor plan was accessible. I asked if all the seats were accessible, or only some, and whether it was open seating or not. Would I need to show up early to get an accessible seat, or maybe make a reservation?

And... well, I got the one-sentence reply back that I described above. And that... god, it was really disheartening. I realized that they never even asked if their venues were accessible when they were booking the shows. I realized that they were unwilling to put in the work to learn the answers to questions that disabled attendees might have. I realized that they didn't care to find out if the building was accessible.

They didn't know and they didn't care. That, I think, is what took the wind out of my sails when they emailed me back. It's what made me decide that... yeah, I didn't really want to go through the trouble of finding an accessible route to the venue. I didn't want to have to pay an arm and a leg to hire a car to take me the last part of the journey. I didn't want to make myself frantic trying to figure out if I could do all that and still make the last train home.

If they didn't care, I guess I didn't either.

If they'd apologized and said that the only venue they could get was inaccessible, I actually would have understood. I know that small shows don't always get their pick of venues. I get it. I even would have understood if they'd been like "oh dang, I actually don't know -- but I'll find out."

But to be told that they didn't know and didn't intend to find out... oof. That one stung.

Because.... this is the thing. This is the thing. I may be good at it by now, but I'm so tired of picking locks. I'm tired of doing all the legwork because no one ever thinks to help me. I'm tired of feeling like an afterthought at best, or at worst utterly unwelcome.

If you truly want to be inclusive, you need to stop telling people that you're happy to have them -- if they can manage to unlock the door. You need to fucking open it yourself and welcome them in.

What brought all this back to me now, you may be asking? Well... I guess it's just what I was thinking to myself as I was tidying up my phone.

Today I'm deleting podcasts.

[hypertextdog]

YOU -- mm i want a fat man on me gaystyle but with clothes on

FURRY INCLINATION [Medium: Success] -- Any *animalline traits* to him, two-legs?

SENSATION -- That would do nicely, texturally speaking...

YOU -- not for now, but i'll keep that in mind.

POSTER'S GAMBIT [Easy: Success] -- Yes. YES. It's the perfect emotion. Everyone wants -- even if not that. So generalize, blogsman. Ambiguate. With this, you can finally build your *viral empire.*

BROAD APPEAL [Hard: Success] -- With your crowd: three faves, and a flirtatious re-blog from some fur-fag. Eight if the bitcoinette or the not-lycanthrope touches it...

POSTER'S GAMBIT -- Try again. We're *this* close to another "you have to let 'denny's parking lot at 3am' go."

YOU -- mm i want big men on me gaystyle #gay #mlm #lgbt #asexual

SENSATION [Medium: Success] -- But it's not about "big" -- "big" alone is nothing. Non descript. You crave *plasticity* -- you want to feel him pushing through, between your fingers...

FURRY INCLINATION -- Oh, yes. Sounds *sonft,* two-legs.

SENSATION -- *Really* sonft. If we must say it that way. And so *heavy* on our supine body, too. I almost wonder if we could...

New task: Administer the *auto-hand-job.*

SENSATION -- Yeah.

POSTER'S GAMBIT -- NEVER MIND THEM. Never mind any of that. You're almost there. Keep going, blogsman. *Earn* the U.R.L.

BROAD APPEAL [Hard: Success] -- Thirteen faves, four reblogs. None flirtatious -- none you think.

YOU -- what's missing?

BROAD APPEAL -- What do you think?

YOU [Impossible: Success] -- the *sapphic* factor.

BROAD APPEAL -- Exactly right. I *told* you I'm named this way for a reason...

HIGH SCHOOL G.S.A. -- Do it for Erin. And Michaela. I wonder if they're still...

BROAD INTUITION [Medium: Success] -- They're not.

YOU -- mm i want big men or women on me #lgbt #ambiguously queer

HIGH SCHOOL G.S.A. -- Ah-ah-ah.

BROAD APPEAL -- And about that word "big" ... you know what has to happen.

YOU -- but that's the core of it to me, kind of.

POSTER'S GAMBIT [Easy: Success] -- And to the fur-fag sector.

BROAD APPEAL -- A sector is nothing. We want the *website* in our hands. Even the proponents of Astarion, and the proprietors of "best girls"...

YOU -- Yuck.

BROAD APPEAL -- I know. But they're the only way.

VANITY [Easy: Failure] -- God, we'll be on *Ellen.*

BROAD APPEAL -- Enough of that. She's out.

YOU [Impossible: Success] -- mm i want anything at all #lgbt #ambiguously queer #asexual

POSTER'S GAMBIT -- STOP THERE. YOU'VE FOUND IT, BLOGSMAN. QUICKLY -- BEFORE WE BOTH FORGET -- TYPE IT UP AND POST.

BROAD APPEAL -- The known numbers don't go high enough. You've found a ticket out of here -- out of *Massachusetts.*

SHIVERS -- IN 2027, A METEOR THE SIZE OF A KLEAN KANTEEN WILL LAND IN THE CENTER OF ROXBURY AND LEVEL BOSTON WITH ITS ZETTA-JOULES OF IMPACT ENERGY. TOO SMALL AND TOO QUICK FOR EVEN M.I.T.'S OBSERVATORY-BOYS TO DETECT.

POSTER'S GAMBIT -- More important things than that are happening -- and sooner, too. Type it up, blogsman. This is the easy part...

YOU -- You type: "mm i want anything at all #lgbt #ambiguously queer #asexual."

SENSATION [Hard: Success] -- Stop. Go back. It's dishonest.

BROAD APPEAL -- This was never about you -- you were only ever the basis on which *this* could be constructed. If that...

POSTER'S GAMBIT -- Post it, blogsman. Make the world relate to you.

YOU -- You hit: "post."

YOU -- The progress bar reaches -- reaches -- completes. A green light indicates success.

POSTER'S GAMBIT -- YES. YES... Oh, I suppose we should have waited for *optimum posting hours.* It doesn't matter now. It's done -- and the onslaught faves will begin rolling in catastrophically in three... two...

POSTER'S GAMBIT -- In three... two...

Thought gained: Any day now...

POSTER'S GAMBIT -- Don't worry, blogsman. Just keep checking your phone -- the *wi-fi* here is *bunk,* anyway.

VANITY -- And once it does -- Ellen.

[foone]

Look if there's one thing, just one thing, that I wish everyone understood about archiving, it's this:

We can always decide later that we don't need something we archived.

Like, if we archive a website that's full of THE WORST STUFF, like it turns out it's borderline illegal bot-made spam art, we can delete it. Gone.

We can also chose not to curate. You can make a list of the 100 Best Fanfic and just quietly not link to or mention the 20,000 RPFs of bigoted youtubers eating each other. No problem!

We can also make things not publicly available. This happens surprisingly often: like, sometimes there'll be a YouTube channel of alt-right bigotry that gets taken down by YouTube, but someone gives a copy to the internet archive, and they don't make it publicly available. Because it might be useful for researchers, and eventually historians, it's kept. But putting it online for everyone to see? That's just be propaganda for their bigotry. So it's hidden, for now. You can ask to see it, but you need a reason.

And we can say all these things, we can chose to delete it later, we can not curate it, we can hide it from public view... But we only have these options BECAUSE we archived it.

If we didn't archive it, we have no options. It is gone. I'm focusing on the negative here, but think about the positive side:

What if it turns out something we thought was junk turns out to be amazing new art?

What if something we thought of as pointless and not worth curating turns out to be influential?

What if something turns out to be of vital historical importance, the key that is used to solve a great mystery, the Rosetta stone for an era?

All of those things are great... If we archived it when we could.

Because this is an asymmetric problem:

If we archived it and it turns out it's not useful, we can delete.

If we didn't archive it and it turns out it is useful, OOPS!

You can't unlose something that's been lost. It's gone. This is a one way trip, it's already fallen off the cliff. Your only hope is that you're wrong about it being lost, and there is actually still a copy somewhere. If it's truly lost, your only option is to build a time machine.

And this has happened! There are things lost, so many of them that we know of, and many more we don't know of. There are BOOKS OF THE BIBLE referenced in the canon that simply do not exist anymore. Like, Paul says to go read his letter to the Laodiceans, and what did that letter say? We don't know. It's gone.

The most celebrated playwright in the English tradition has plays that are just gone. You want to perform or watch Love's Labours Won? TOO FUCKING BAD.

Want to watch Lon Cheyney's London After Midnight, a mystery-horror silent film from 1927? TOO BAD. The MGM vault burnt down in 1965 and the last known copy went up in smoke.

If something still exists, if it still is kept somewhere, there is always an opportunity to decide if it's worthy of being remembered. It can still be recognized for its merits, for its impact, for its importance, or just what it says about the time and culture and people who made it, and what they believed and thought and did. It can still be a useful part of history, even if we decide it's a horrible thing, a bigoted mess, a terrible piece of art. We have the opportunity to do all that.

If it's lost... We are out of options. All we can do is research it from how it affected other things. There's a lot of great books and plays and films and shows that we only know of because other contemporary sources talked about them so much. We're trying to figure out what it was and what it did, from tracing the shadow it cast on the rest of culture.

This is why archivists get anxious whenever people say "this thing is bad and should not be preserved". Because, yeah, maybe they're right. Maybe we'll look back and decide "yeah, that is worthless and we shouldn't waste the hard drive or warehouse space on it".

But if they're wrong, and we listen to them, and don't archive... We don't get a second chance at this. And archivists have been bitten too many times by talk of "we don't need copies, the original studio has the masters!" (it burnt down), or "this isn't worth preserving, it's just some damn silly fad" (the fad turned out to be the first steps of a cultural revolution), or "this media is degenerate/illegal/immoral" (it turns out those saying that were bigots and history doesn't agree with their assessment).

So we archive what we can. We can always decide later if it doesn't need preserving. And being a responsible archivist often means preserving things but not making them publicly available, or being selective in what you archive (I back up a lot of old computer hard drives. Often they have personal photos and emails and banking information! That doesn't get saved).

But it's not really a good idea to be making quality or moral judgements of what you archive. Because maybe you're right, maybe a decade or two later you'll decide this didn't need to be saved. And you'll have the freedom to make that choice. But if you didn't archive it, and decide a decade later you were wrong... It's just gone now. You failed.

Because at the end of the day I'd rather look at an archive and see it includes 10,000 things I think are worthless trash, than look at an archive of on the "best things" and know that there are some things that simply cannot be included. Maybe they were better, but can't be considered as one of the best... Because they're just gone. No one has read them, no one has been able to read them.

We have a long history of losing things. The least we can do going forward is to try and avoid losing more. And leave it up to history to decide if what we saved was worth it.

My dream is for a future where critics can look at stuff made in the present and go "all of this was shit. Useless, badly made, bigoted, horrible. Don't waste your time on it!"

Because that's infinitely better than the future where all they can do is go "we don't know of this was any good... It was probably important? We just don't know. It's gone. And it's never coming back"

[kikyoupdates]

Girlfriend-For-Hire ⭑˚🦋⭑ 𝟶𝟷

yandere!ocs x f!reader

yandere, reverse harem, yandere reverse harem, original characters x fem!reader, slowburn, slowburn yandere

Hoping to try something new and earn a bit of money on the side, you join an app that lets people hire you for your dating services. The idea is pretty straightforward — you pose as the client's girlfriend for a brief period of time, and in turn, you receive payment. But you didn't foresee everyone getting so attached to you, and suddenly, they're no longer satisfied with a fabricated relationship.

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“...you can do what now?”

“Hire someone to date you,” your friend, Ava, repeats. She chuckles and waves you off dismissively. “Come on, [Name]. It’s the modern age. People are always coming up with new things these days. I’m willing to bet there’s an app or website out there for practically anything.”

You blink in disbelief. Granted, there is all kinds of crazy shit going on in the world, and you’ve heard of companionship services before—like escorts or sugar baby arrangements—but to hear that something like this is trending nowadays is still undeniably a shock. 

“Here, look,” Ava gestures, pulling out her phone. “I was curious, so I downloaded the app the other day just to check out.” 

“Uh, don’t you already have a boyfriend?”

“He knows I was just browsing. I showed him too, and we scrolled through some stuff together. A lot of the profiles on here are wild,” she laughs. “It’s crazy what people advertise they’re willing to do. Get a load of this guy. He says he’s down to meet your family and make a total ass out of himself just so that he lowers your parents’ standards and the next real boyfriend you get will look way better by comparison.”

“Fucking hell,” you mutter. “I can’t tell if this is actually real, or just some new meme template.” 

“Of course it’s real! I think you’re underestimating how lonely people these days are. There’s definitely a lot of money to be made in this industry. Just look at how much people are willing to blow on their favorite streamer, even though they’ve never met them a day in their life. Dating’s gotten a lot more complicated lately, so I guess some people just want to skip past the troublesome parts and experience what it’s like to be with someone.” 

You furrow your brows. The whole thing sounds incredibly sad when you think of it that way. People would rather pay for a fabricated relationship than put in the time and effort towards building something real? Loneliness is starting to sound like an actual epidemic nowadays. 

“Well, I guess I shouldn’t judge people without understanding where they’re coming from,” you acknowledge. “It’s not like I know what they’ve been through. Times are changing and all. It sounds like this is actually starting to become pretty mainstream.” 

Ava nods chipperly. “Yep! I mean, I love my boyfriend, so I’m definitely not the target audience, but maybe it’s what some people need to gain a little boost of confidence and get back into the dating scene. I doubt everyone uses it in a romantic sense too. There are people out there that just want a bit of company every now and then. Isn’t it nice that they have someone to spend time with this way?” 

“Yeah… I guess that’s true.” 

Honestly, you’re still struggling to fully wrap your head around this. You understand the premise well enough, but you can’t really get past the part about accepting payment just to provide someone with a fabricated experience. Then again, you suppose that’s the case for most things nowadays. People are willing to spend the brunt of their earnings on in-game purchases for video games and other things that aren’t tangible in the real world, because even though they aren’t necessarily organic, it still provides them with some satisfaction. 

Long story short, it’s not up to you to decide what does or doesn’t make someone else happy, and you suppose as long as it’s executed in a professional manner, there’s nothing wrong with meeting new people this way. 

“Hey, I’ve got a great idea,” Ava suddenly perks up. “You should join this app! You’re super pretty, smart, and nice. I bet you’d have loads of guys lining up to hire you as their girlfriend!”

“Me?” You blink repeatedly, shuffling backwards the closer she leans in. “I mean, I just don’t think I’m the right person for the job. If it makes people happy, then I support it, but deep down, I worry I’d feel like I’m exploiting someone’s feelings just for a few extra bucks. Morally speaking, I’m not so sure I like the idea…” 

“It’s not exploitation,” she insists. “People know what they’re signing up for. At the end of the day, it’s a buyer-seller relationship. Someone pays for the service being advertised, and they receive it. As long as you’re not ambiguous about what you’re willing to do for the amount that you’re charging, people know what to expect. Of course, I’m sure there might be the occasional asshole here and there, but if they do anything inappropriate or violate the terms, you can report them through the app and they’ll be banned from using it.” 

You’re not quite sure how to respond to that. Some extra money would be nice. You’re a university student with all sorts of loans, so it’s not like you’ve got excess cash lying around. And it’s also true that you’ve been looking to apply for a new job lately, since your old manager was a total ass and you ended up quitting. 

Still. A girlfriend-for-hire? Someone like you? It’s just really difficult to imagine. 

“I actually think it’d be a good experience,” Ava goes on. “You’ve never really put yourself out there before. I know everyone dates at their own pace and stuff, but you shouldn’t have to be afraid. Who knows? Maybe you’ll meet some cool people and want to date them for real. And even if you don’t end up going for them, you still make some money, so either way, you’ve got nothing to lose.”

You chuckle weakly. “Yeah, I just don’t know. I feel like I’m better suited for traditional jobs. But thanks for the vote of confidence. I’m glad you think people would actually be willing to pay to date me.” 

“Girl, you seriously need to believe in yourself more,” Ava sighs. “I’m telling you, you’re a catch. But at the end of the day, it’s your call. You shouldn’t force yourself into anything if you feel uncomfortable.”

You smile and nod in agreement, and sensing your discomfort, Ava decides to change the topic.

But for some reason, you feel a twinge in your chest, and it’s hard to keep your mind from wandering.

Later that same day, you’re lounging on the couch, mouth agape, having just downloaded the app on your own phone. 

“What the hell am I doing…?” 

You tell yourself that it’s just simple curiosity. Yeah. That’s all it is. Ava piqued your interest earlier, and now you just want to scroll through in more detail to get a better sense of what kind of people use this platform. 

The app is called ‘Partner For Hire’. The name isn’t particularly inspired, you have to admit, but you suppose it communicates its point rather effectively and leaves no room for ambiguity. Ultimately, this is a transactional relationship, and it’s probably for the best that clients know what to expect. 

You can use the app as either a buyer or seller. Meaning that you can create your profile and advertise your services, or simply list yourself as a prospective client and what your hobbies and interests are. In that sense, it’s kind of similar to most dating apps, since you have to take a flattering photo to go along with whatever blurb you’re providing. Of course, just because you try to solicit someone’s services doesn’t mean there’s any guarantee they’ll accept. This is an app where you can run everything yourself, and of course the company takes a cut of your profits, rather than an agency that matches you with a client regardless of whether you want to accept the job or not. 

There’s definitely a lot of flexibility, and you can easily choose who you want to pretend to date. If someone is interested in hiring you, they submit a request to be able to contact you, and once you accept, you can message them directly and establish the terms of the dating contract, such as the length and what particular services will be provided. 

You scroll through the list of boyfriends/girlfriends being advertised on the app, and honestly, it seems like there’s a decent amount of money to be made. Of course, a lot of that comes with building a good reputation and improving your ratings and visibility so more people will want to hire you, but it actually seems like a decent amount of people are able to make a living off this sort of thing. 

You bite down on your lower lip. Should you really go ahead and just do it? Like Ava said, there’s probably not much to lose. All the transactions are managed on the app, so you can easily report people who try to skip out on paying. Clients have to link their banking and personal info, so they’d be taking on a big risk by trying to scam people. You’re sure it might happen from time to time, but based on the reviews you’ve read, the company is really good at enforcing their policies and making sure everyone gets paid.

The money seems good, and it would definitely help take some pressure off your student loans, but ultimately, the biggest thing you’re struggling with is your moral compass.

People are willing to spend money for this kind of thing, and that’s entirely their choice to make, so it’s not like you’re extorting them or anything. Still… you wonder if it’s actually okay to profit off of someone else’s loneliness. You’ve never worked the kind of job that requires you to cater directly to another person’s emotions, and it kind of freaks you out.

But maybe Ava is right. There are all sorts of people in this world. Maybe some of them are just curious to try the app out. Maybe others just want to get their families off their back by pretending like they’re dating someone for a little while. There’s no way to discern everyone’s motivations, so perhaps there’s really no point in thinking about it at all. 

Most importantly, this could be a good thing for you. Life has been stagnant recently, and it’s true that you usually hesitate to put yourself out there. You’ll never learn what you do or don’t like if you keep on avoiding everything. This could be a chance to learn a lot about other people, but also, to learn more about yourself. 

Yeah. It’s time to stop overthinking for a change and just try something new. 

Thus, feeling unusually determined, you spend the rest of the day setting up your profile (finding nice selfies was the longest part of the whole ordeal), and with a resolved huff, you post it and officially go live on the app. 

You’re not really sure what you were expecting, but needless to say, there isn’t any immediate feedback. It probably takes a while for people to stumble across your profile, and even then, there’s no guarantee they’ll want to go out with you. 

I guess I was getting worked up for no reason. Certain people might find success with this kind of thing, but it’s probably not as easy as it looks. 

You scratch your cheek, suddenly sheepish over how needlessly excited you got earlier. You’re not used to stepping out of your comfort zone, so you must have gotten a bit carried away. 

For the rest of the evening, you set your phone aside and come back to reality. You get some homework done, make dinner, and by the time you’re ready for bed, you’ve pretty much forgotten about the whole thing altogether. 

That is, until you check and see that you’ve missed a notification.

“Huh? Someone viewed my profile and wants to message me?”

You’re undeniably taken aback. Not just because it’s happening a lot sooner than you expected, but also because it means that contrary to what you first thought, people are interested in you. 

Having minimal experience when it comes to dating and romance in general, you have to admit, the thought of being viewed as desirable is immensely flattering. 

Curious to see who wants to hire your services, you click on the user’s profile.

His name is Isaac, and he’s twenty-one years old, set to complete his undergraduate studies at the end of the year. He goes to a different university than yours, thankfully, because you can’t help but feel like it would be incredibly awkward to bump into him on campus after pretending to be his girlfriend. He’s studying to become a doctor, which means he’s still got a lot of school ahead of him, but you’ve always had a lot of admiration for people who are willing to commit to their goals and work hard. 

Also, even though you don’t want to sound shallow or anything… he’s really, really attractive. 

You frown. Granted, there’s more to a person than their appearance, but based on how he comes across in his profile and what his future career is, he doesn’t strike you as the type of person who would struggle to date someone.

But again, you can never know what’s going on in a stranger’s life. And there’s no real way to find out why he decided to join the app.

Apart from speaking to him directly, of course. 

[𝐃𝐨 𝐲𝐨𝐮 𝐰𝐢𝐬𝐡 𝐭𝐨 𝐯𝐢𝐞𝐰 𝐭𝐡𝐢𝐬 𝐮𝐬𝐞𝐫’𝐬 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬?]

>>[𝐘𝐄𝐒]

After a momentary delay, the screen loads into a messaging interface, allowing you to see what Isaac sent you and respond to him directly.  

You stare at the messages without blinking, just taking it all in. So, there really are people like him out there, who use these apps for reasons other than seeking companionship. It sounds like he’s not too interested in dating for real, but his parents are putting a lot of pressure on him, so he just wants an escape. Honestly, you can’t blame him for it. Your parents were overbearing for the better portion of your life—even now, as an adult—so you can understand just how suffocating it gets at times.

All of a sudden, you don’t feel too bad about accepting the job. It doesn’t feel like exploitation in the slightest. In fact, you’d be helping someone resolve a frustration situation, while getting paid in the process. It actually sounds like it could be rather fulfilling. 

More importantly, you decided to be more confident and try something new. You refuse to back out now. 

You stare at the messages without blinking, just taking it all in. So, there really are people like him out there, who use these apps for reasons other than seeking companionship. It sounds like he’s not too interested in dating for real, but his parents are putting a lot of pressure on him, so he just wants an escape. Honestly, you can’t blame him for it. Your parents were overbearing for the better portion of your life—even now, as an adult—so you can understand just how suffocating it gets at times. 

All of a sudden, you don’t feel too bad about accepting the job. It doesn’t feel like exploitation in the slightest. In fact, you’d be helping someone resolve a frustration situation, while getting paid in the process. It actually sounds like it could be rather fulfilling. 

More importantly, you decided to be more confident and try something new. You refuse to back out now. 

[𝐍𝐚𝐦𝐞]:

You’re admittedly a bit nervous, especially since you want to do a good job and avoid letting him down, but mostly, you’re feeling excited. All of this is uncharted territory for you, after all. Never in a million years would you have imagined taking on a job like this. 

And you really shouldn’t have.

You don’t know it yet, but this will be the cause of many, many regrets. 

Shit. I’m starting to have second thoughts. 

Even now, you still can’t believe you’re really going through with this. After talking to Isaac and ironing out the finer details, you agreed to join him for a family gathering and pose as his girlfriend. You expected for him to have quite a few requests, but luckily, he seems pretty laid back about the whole thing. The better portion of your conversation was spent on getting your stories straight so as not to incur any suspicion, and since you’ve always been a good student and a hard worker, you promptly memorized everything there was to know. 

And now, it’s finally time to put this plan in motion. 

“Hey,” Isaac greets. “[Name], right?”

It’s the evening, since his parents are hosting a dinner party. The event is supposed to be pretty casual, but you still dressed up semi-formal in the hopes of making a good impression. He never explicitly mentioned how strict his parents are, but since they’ve been on his case about getting a girlfriend, it never hurts to go the extra mile. 

"Hi, Isaac,” you smile. “It’s so nice to meet you.” 

“You, too,” he nods. He’s considerably taller than you, and every bit as handsome as his picture suggested. Unless his personality is god-awful (which you probably would’ve picked up on after messaging him for so long), you’ve got a good feeling that most girls would be interested in him.

Still, everyone is different. He might have really high standards, or maybe he wants to focus on his studies, or perhaps it’s just a case of having never met the right person. Whatever the reason may be, his parents shouldn’t be pressuring him to date someone, and if you have the means to help him out, you’ll happily do it. 

“You look really nice,” Isaac says. He tilts his head to the side. “I hope you didn’t feel like you had to dress up to impress anyone. The most important part is that they believe I’m seeing someone so that they finally ease up a bit.” 

“Oh, I just did this for my own peace of mind,” you reassure. “I made sure to memorize everything you told me in advance, so I’m confident I can convince them that we’re the real deal. Even though this is technically my first day on the job… I promise not to let you down.” 

You blush, feeling rather flustered. The idea of being someone’s hired girlfriend is still a lot to wrap your head around, and you certainly don’t want to make empty promises, but you have every intention of giving it your best shot. Isaac is in a stressful situation, and you’re resolved to do whatever you can to fix it. 

“Can’t wait to get this over with,” Isaac sighs. He opens the passenger door and gestures for you to step inside the car. “Don’t worry. I know you might be feeling a bit uneasy, but I promise I’m not a serial killer or anything like that. I won’t hold it against you if you have 911 ready on speed dial until we get to my parents’ house.” 

“I trust you,” you insist. “I’ve heard good things about this app, and it sounds like they take safety seriously. They’ve got your information in their system, after all. Plus, I can tell that you’re a nice guy. It’s just a gut feeling.”

“I appreciate it,” he smiles. “Anyways… I guess I’ve stalled for long enough. You can probably tell that I really don’t feel like going. But the sooner I get them off my back, the better.” 

“I’ll be the best girlfriend you can ask for,” you beam. 

It’s a promise to him, but also to yourself. You are committed to taking this new job seriously, and for the rest of the evening, you will do whatever it takes to blend into the role that’s been thrust upon you. There’s no reason to get worked up. At the end of the day, all of this is pretend. It won’t be anywhere near as complicated as a real relationship.

Right?

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