Because I wrote a chapter of The Anthropocene Reviewed about the history of Diet Dr Pepper, the Dr Pepper Snapple Company reached out to me one day to inquire a brand relationship.
I am not one to turn my nose up at Big Soda money, so I agreed to meet with them. Two nice people showed up on zoom and they said what kind of relationship with Dr Pepper would interest you, and I said:
"I would like for Dr Pepper to be the official sponsor of humanity's relationship with the moon." My idea was that Dr Pepper and I would share stories from history about how humanity has understood and imagined the moon, and then at the end there would be a little tag line that was like, "Dr Pepper: Sponsoring Humanity's Relationship with the Moon Since 2023."
I still think this is a great idea. Who needs an Official Soda more than humanity's relationship with the moon???
Then they asked me if I would, like, make tiktoks about how much I liked Diet Dr Pepper, and I said of course not that would be extremely boring.