#eCommerce content

[madhukumarc]

E-Commerce Content Creation

E-commerce content creation is a crucial aspect of running a successful online store.

In today's digital landscape, where competition is fierce, creating informative and compelling content is the key to attracting and engaging customers.

So, if you're looking to enhance your e-commerce business, get ready, as I'm about to share with you some valuable insights and tips on e-commerce content creation for driving results.

Let's get in.

Do you know? - “worldwide ecommerce sales are expected to reach $7.96 trillion in 2027 according to Shopify” - Swap’s The Future-Proof Ecommerce Report

E-Commerce Content Creation:

1. First and foremost, it's essential to understand the significance of high-quality product descriptions.

When customers visit your online store, they rely on the information you provide to make informed purchase decisions.

Therefore, it's crucial to write product descriptions that are not only accurate but also persuasive.

Start by researching your target audience and understanding their needs, preferences, and pain points.

This knowledge will help you craft product descriptions that resonate with your potential buyers.

Use language that speaks directly to them, highlighting the benefits and unique selling points of your products. The power of long-tail keywords can never be ignored.

2. Additionally, incorporating SEO techniques into your product descriptions can significantly improve your visibility in search engine results.

Conduct keyword research using tools like Ahrefs, Semrush, Keyword Tool.io, or any other tool you are familiar with to identify relevant keywords for your products.

Incorporate these keywords naturally into your descriptions, ensuring they flow seamlessly and don't disrupt the reading experience.

“A solid technical SEO foundation is essential for e-commerce success, but there’s also a lot you can do in terms of ecommerce content optimization to ensure you stand out online and achieve your ecommerce goals” – Sitebulb

3. Another aspect of e-commerce content creation that often gets overlooked is visual content.

Humans are highly visual beings, and incorporating high-quality images and videos into your online store can make a world of difference.

Invest in professional product photography or create engaging videos that showcase your products in action.

4. When it comes to writing blog posts or articles for your e-commerce website, the key is to provide valuable and educational content.

Instead of solely focusing on sales pitches, aim to become a trusted source of information for your target audience.

Address common pain points or challenges related to your products and offer practical solutions and tips.

Incorporate relevant keywords naturally into your blog posts to enhance their visibility in search engine results.

However, always prioritize user experience over keyword stuffing. Write for humans first, search engines second.

Remember - “In the ecommerce space, where brands compete for a small share of digital real estate, blogs open up a whole other stream of traffic that can be just as valuable to your business” - Search Engine Land

5. Social media platforms play a vital role in e-commerce content creation as well.

Take advantage of these platforms to share engaging content, promotions, and updates about your products.

Utilize captivating visuals, compelling captions, and relevant hashtags to maximize reach and engagement.

6. Lastly, don't forget the power of user-generated content (UGC).

Encourage your customers to leave reviews, feedback, and testimonials, share their experiences on social media, do product exhibits kind of, or even create unboxing videos.

User-generated content not only adds trust and credibility to your brand but also serves as valuable social proof for potential buyers.

7. Remember, e-commerce content creation requires a strategic approach that combines accurate product descriptions, visually appealing content, informative blog posts, engaging social media campaigns, and user-generated content.

8. Leverage AI tools that help to save time, brainstorm content ideas, improve consistency, generate tailored content, and enhance content relevance, driving better engagement and conversions.

“Among technologies that are revolutionizing all aspects of the online experience — including, but certainly not limited to, ecommerce — perhaps the most potent is AI” – BigCommerce Report

Image Content Source - Marketing Max Newsletter

Pro-Tip: Use Google Search Console (GSC) to identify high-potential keywords and Google Analytics to analyze top-performing pages and accordingly fine-tune your e-commerce content strategy.

In conclusion, by following the aforementioned aspects, you'll be on your way to building a successful e-commerce business that attracts and retains customers.

Here's related information that you may also find helpful – International E-Commerce SEO

[indiesellersguild]

New article: Is Dropshipping Indie Selling? (No.)

There has been a recent influx of social media accounts made to advertise The Wonders Of Dropshipping on any post mentioning ecommerce. Many of these seem to be bots, but a real person must be behind them -- so our very own Alex R. of @handmadehazefromtheheart decided to write up an article responding to the idea that these ecommerce "guru" types overlap with our member base of online indie sellers.

Excerpt:

To a consumer, the process of buying from big name versus indie online storefronts is the same: see the pictures, read the description, click “purchase,” and wait for a package. That standard makes it pretty easy for another kind of online seller to present you with a product on an original-looking webpage, accept your money in exchange for the promise of shipment — and then turn around and give (some of) that money to an actual supplier that sends you your purchase. [...] Ultimately, the Indie Sellers Guild seeks to be an online extension of the labor movement. In capitalism, things are often divided into a working class and an owning class, and we’re here for the working class. [...] [D]ropshipping is a way to claw at the benefits of being part of the owning class: gaining profit for nothing more than inserting yourself into a transaction that doesn’t need you to operate fairly. We don’t condone that, and we don’t represent that.

View it in full here.

For some insightful thoughts on print-on-demand selling -- something that we don't all agree falls under "dropshipping" but does overlap -- you'll find a link inside to another article by Valerie of Artisans Cooperative.

[ai-marketing-company-pickmyurl]

Business Marketing Tips

Branding with Business Marketing Tips

Tips for Business Marketing

Your Website is Your Brand’s Identity Think of your website as your digital storefront. But without strong SEO (Search Engine Optimization), it’s like putting your store in the middle of nowhere. A well-optimized website continues to bring in inquiries and feedback passively—working for your brand even when you're not.

Digital Marketing is the Lifeline of Your Website A website without digital marketing is like a dead fish in still water. To stay ahead of your competitors, you need a strong online presence—and that’s only possible with consistent and targeted digital marketing strategies.

Social Media Keeps Your Business Visible and Connected Social Media Marketing isn’t just about posts—it’s about building and maintaining relationships. An active network can open doors to new clients and opportunities.

Pickmyurl is a trusted digital marketing agency based in Thane. 📞 Phone: +91 22 4012 2285 📧 Email: info@pickmyurl.com 💬 WhatsApp: +91 98195 95495 🌐 Website: https://pickmyurl.com

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

[e-commerce-development-company]

Woxro: The Bright Head in the Lead of Ecommerce Development

Woxro is one of the highest level e-commerce development companies in the constantly changing digital economy. Woxro assures cutting-edge solutions for businesses with the sophisticated requirement of today's digital economy. Whether it's about B2B and B2C platforms or the most seamless integration, or simply a custom-built solution, the online business experiences get ignited through Woxro's services. Backed with the attitude of innovation and commitment towards making their clients successful, Woxro helps companies make strong digital platforms along with competitive markets. Check out these are the core e-commerce development services by which Woxro comes forward to be a preferred partner for businesses wanting to breathe new life into their online presence. Woxro is the leading ecommerce development company in India and is providing top notch services and solutions for you.

B2B Platform Development

The B2B interaction is at the heart of modern commerce; it has built B2B platforms that make such interactions easy and hassle-free. B2B marketplaces help a company reach its suppliers, shortlist potential partnerships, and make the transactions all from one centralized place. Woxro's B2B platforms are wide-ranging and ensure that customers experience security, reliability, and ease of use in all business operations in order to create confidence and efficient workflows. Woxro's B2B solutions are equipped with real-time inventory management, automated processes, and advanced analytics, meaning businesses can work efficiently and have valuable relationships that last long.

B2C Platform Development

Through ease-of-use, online shops to offer products for shopping, Woxro's B2C platform development services help businesses reach their customers and interact directly with them. Designed to convert visitors into loyal customers, Woxro's B2C platforms include all the comprehensive tools for managing products, processing secure payments, and engaging in more personalized experiences for shopping. Each is optimized to give an easy, enjoyable experience to the user as businesses stretch their reach to the customer, marketing being directed, and giving an enjoyable shopping experience that creates a sale and brand loyalty.

Platform Migration

Moving out from the outdated systems to modern scalable platforms often marks the beginning for businesses that want to remain competitive. Woxro professionals successfully migrate complexly numerous business operations from less than the minimum level of disruption. Woxro takes cautious control of data migration, system configuration, and testing processes while making the move to become more distant in terms of on-premise systems to cloud infrastructure, updating legacy technology, or changing platforms. When businesses engage with Woxro, they embrace the latest technologies, realize cost savings on operations, and boost the performance of the system with business continuity and efficiency intact.

Custom-Designed Platform Development

Woxro realises that every business is unique and has custom platform development services that provide bespoke solutions for a specific goal or workflow in place. These platforms are off-the-shelf by definition, designed from the ground up to meet a precise business need. Woxro's custom solutions are scalable and adaptive, allowing businesses to implement proprietary features, streamline workflows, and maximize flexibility. About Woxro's customization innovation integration: It ensures that the platforms continue to grow with the business and, thus, become an excellent basis for long-term growth as well as a competitive edge in the market.

CMS Integration

The integration of a content management system with your e-commerce platform has vast benefits within the operation, ranging from effective product management to advanced SEO capabilities. Woxro's content management system integration services enable businesses to access a single, easy-to-use interface for managing product descriptions, optimizing search content for better search engine rankings, and personalising shopping experiences. CMS integration, therefore, promotes ease of updates while bringing increased online visibility and engagement from customers. CMS integration helps companies create more engaging and dynamic experiences that talk to customers to convert them.

API Integration

API integration is a necessary concept for e-commerce platforms in an interlinked digital world, integrating with third-party applications, payment systems, and other services. Woxro's API integration services provide smoother interoperability between different software applications for easy information sharing and add-on features. Of course, payment gateway, CRM system, and APIs all resolve issues because their performance can grow without getting disconcerting of existing operations, Woxro ensures that. API integration makes the overall functionality and responsiveness of e-commerce platforms robust, flexible, and scalable enough to expand on further expectations.

Why Woxro for ECommerce Development?

At Woxro, you will find industry expertise, innovative technology and, above all, a client-centric approach that seeks tailored solutions for each business. Ecommerce development with Woxro's services is done to cater for the unique needs of every client so as to ensure robust, scalable solutions adapting to changing market demands. Whether it is a B2B, B2C platform, handling platform migrations, or integration with CMS and APIs, Woxro connects with technical pools of expertise in alignment with strategic insight to yield results. Businesses partner with Woxro to achieve advanced tools and custom solutions in enforcing the new path forward through their digital success.

Conclusion

Woxro e-commerce development solutions give businesses the possibility of a powerful and agile web presence. The products offered by Woxro for creating B2C growth strengthen customer engagement, streamline B2B relations, smooth migrates, and unlock API and CMS integrations that facilitate business clients' digital transformation with the platform. Equipping businesses with solutions that solve the challenges of the digital age, creating future-proof, impact-generating e-commerce, to drive business growth and success-all of these Woxro does.

[onlineecommercestore]

Strengthen Brand Identity and Fuel Creativity with Sales Quoting Software

For value-added resellers in the IT and office supplies sector, creating a strong brand identity is indispensable. A brand identity not only sets a company apart from its competitors but also fosters trust and loyalty among customers.

However, maintaining a consistent brand image while striving for innovation can be a challenging task. This is where sales quoting software steps in to streamline processes, enhance brand identity, and fuel creativity. The business sales quoting software serves as a comprehensive solution for value-added resellers (VARs) to generate accurate quotes quickly and efficiently.

However its benefits extend beyond mere sales operations; it can play a pivotal role in reinforcing brand identity and fostering creativity within an organization. Here's how:

Consistency in Brand Messaging

A cohesive brand identity is built upon consistent messaging across all customer touchpoints. Sales quoting software allows businesses to incorporate branded templates, logos, and messaging into every quote, ensuring that the brand identity remains consistent throughout the sales process. This consistency reinforces brand recognition and strengthens the brand's overall image in the eyes of customers.

Personalization

While consistency is key, personalization is equally important for connecting with customers on a deeper level. A business quote generator enables businesses to tailor quotes to each customer's specific needs and preferences. By incorporating personalized elements such as customer names, relevant product recommendations, and customized pricing options, businesses can demonstrate their commitment to providing personalized experiences, thus enhancing brand loyalty.

Streamlined Workflows

Creativity thrives in environments where processes are streamlined and efficient. The software that has connections with Cisco Direct data feed automates repetitive tasks such as data entry, pricing calculations, and quote generation, allowing sales teams to focus their time and energy on more creative endeavors, such as crafting compelling sales pitches and developing innovative solutions to meet customer needs.

Data-Driven Insights

Creativity flourishes when fueled by insights and feedback. Sales quoting tools connected to catalog management solutions provide valuable data and analytics on quote performance, customer preferences, and sales trends. By leveraging these insights, businesses can identify areas for improvement, uncover new opportunities, and fine-tune their sales strategies to better resonate with their target audience, ultimately fostering a culture of continuous innovation.

Collaboration and Communication

Effective collaboration is essential for unleashing creativity within an organization. This software system integrated with catalog solutions software facilitates seamless collaboration among sales teams, marketing departments, and other stakeholders involved in the quoting process. Features such as real-time updates, commenting, and version control ensure that everyone is on the same page, fostering a collaborative environment where ideas can flow freely and innovation can thrive.

Brand Differentiation

In a crowded marketplace, standing out from the competition is crucial. Sales quoting tools that have built-in connections with the Cisco catalog empower businesses to differentiate themselves by offering unique value propositions, showcasing their expertise, and highlighting the benefits of their products or services in a visually compelling manner. By effectively communicating their brand's unique selling points through quotes, businesses can carve out a distinct identity in the minds of customers.

Sales quoting software is not just a tool for generating quotes; it is a powerful asset for strengthening brand identity and fueling creativity within an organization. By ensuring consistency in brand messaging, enabling personalization, streamlining workflows, providing data-driven insights, fostering collaboration, and facilitating brand differentiation, sales quoting software empowers businesses to elevate their brand image, engage customers more effectively, and drive innovation forward.

As businesses continue to navigate an ever-evolving marketplace, investing in this software application is not just a wise decision; it's a strategic imperative for success in the digital age.

[honestlygroovychild]

Did you desire to makes your talent pay you?

Did you know that those thinking and ideas of you can actually pay you?

Did you know that you have an hidden talent that can earn you a lot of money?

If you wish to unlock this hidden talent, kindly text me to get things done.

[xlsdesignt]

what u think, to much colour, or less?

https://sdesignt.threadless.com/

[skrrt-marketing]

Skrrt Marketing | Leading Digital Marketing Agency in Delhi NCR

Looking for a top-tier digital marketing agency in Noida? Skrrt Marketing is your go-to partner for all things digital. We specialize in website development, PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), content marketing, social media marketing, blogging, and email marketing. Our expert team is dedicated to helping businesses grow online by delivering tailor-made strategies that drive traffic, generate leads, and boost sales.

Why Choose Skrrt Marketing?

Expertise in Website Development: We build responsive, user-friendly websites optimized for performance and search engines.

Proven PPC Campaigns: Maximize your ROI with targeted, data-driven PPC strategies that reach your ideal audience.

SEO That Works: Our advanced SEO techniques improve your website's visibility on search engines, ensuring you rank higher for relevant keywords.

Content Marketing Mastery: We create compelling content that engages your audience and drives meaningful interactions.

Social Media Marketing: Grow your brand’s presence on social media platforms with customized strategies that resonate with your audience.

Professional Blogging Services: Enhance your website’s content with SEO-friendly blogs that inform, engage, and convert.

Effective Email Marketing: Reach your customers directly with personalized email campaigns that increase engagement and sales.

Get in Touch

Located in the heart of Noida, Skrrt Marketing is committed to delivering exceptional digital marketing solutions that meet your business goals. Contact us today to take your online presence to the next level!

www.skrrtmarketing.com

 B-91 Sector 2 Noida U.P. 201301

suyash.sanix@gmail.com

+ 91 7905280368

[ladyhusle]

Cut Through the Noise: Embrace Authentic Marketing to Build Lasting Connections

Discover the secrets to authentic marketing with Chelsey's latest post: Cut Through the Noise! Dive into the power of authenticity, transparency, and real connections to build lasting relationships in the digital age. 🌟 #MarketingTips #DigitalMarketing

Chelsey’s blog post emphasizes returning to marketing basics—authenticity, transparency, and genuine connections—to cut through digital overload. Using examples like Patagonia and TOMS Shoes, she illustrates how these principles build trust and loyalty, creating lasting impacts in the digital age. BY Chelsey’s Curations July 28,…

[ecommerce11]

Boost Your Sales: Become a Seller on Amazon and Flipkart with Expert Marketing Services

Unlock unparalleled growth by becoming a seller on Amazon and Flipkart today! With billions of customers waiting to discover your products, now is the perfect time to expand your reach. Our specialized Amazon and Flipkart marketing services are designed to skyrocket your sales, enhance product visibility, and optimize performance. Benefit from targeted advertising, brand positioning, and data-driven insights to stay ahead of the competition. Don’t miss out on the opportunity to transform your business—partner with us and watch your sales soar. Join the eCommerce revolution and start selling on Amazon and Flipkart with our expert guidance!

Visit our website to know more -https://ecommercechanakya.com/

[renuwebxpert]

Are you in search of the top web design company in Hyderabad? Look no further than Webxperts Digital Solutions! Our team of skilled professionals is dedicated to creating stunning websites tailored to your specific needs. Enhance your online presence with our state-of-the-art web development services and designs. Contact us today +91 8466886735 Visit : https://webxperts.in/Hyderabad

[jdigitals24]

Top Best Static Web Designing Services in Chennai India

Empower your online presence with J Digitals, the foremost provider of Best Static Web Designing Services in Chennai. Elevate user engagement, enhance functionality, and stay ahead in the digital realm with our cutting-edge solutions. Partner with us to create dynamic websites that leave a lasting impression on your audience.

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JULY 2024

If you are new to my Tumblr, I usually do these summaries of SEO and marketing news once a month, picking out the pieces that are most likely to be useful to small and micro-businesses.

You can get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog or get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

There is a relatively new way to file copyright claims against US residents, called The Copyright Claims Board (CCB). I wrote more here [post by me on Patreon]

After a few years of handwringing and false starts, Google is abandoning plans to block third-party cookies in Chrome. Both Safari and Firefox already block them. 

When composing titles and text where other keywords are found, it can be useful to have a short checklist of the types of keywords you need, as this screenshot demonstrates. While that title is too long for most platforms and search engines, it covers really critical points that should get mentioned in the product description and keyword fields/tags as well:

The core keywords that describe the item

What the customer is looking to do - solve a problem? Find a gift? Feel better? 

What makes the product stand out in its field - why buy this instead of something else? Differentiating your items is something that should come before you get to the listing stage, so the keywords should already be in your head. 

Relevant keywords that will be used in long tail searches are always great add-ons.

What if anything about your item is trendy now? E.g., sustainability? Particular colours, styles or materials/ingredients are always important.  

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google’s June spam update has finished rolling out. And here is the full list of Google news from June. 

Expect a new Google core update “in the coming weeks” (as if we needed more Google excitement).

Google’s AI overviews continue to dwindle at the top of search results, now only appearing in 7% of searches.

Despite Google trying to target AI spam, many poorly-copied articles still outrank the originals in Google search results. 

Internal links are important for Google SEO. While this article covers blogging in particular, most of the tips apply to any standalone website. Google also recently did a video [YouTube] on the same topic. 

Google had a really excellent second quarter, mostly due to the cloud and AI. 

Not Google

OpenAI is testing SearchGPT with a small number of subscribers. Alphabet shares dropped 3% after the announcement. 

SOCIAL MEDIA - All Aspects, By Site

General

New social media alert: noplace is a new app billed as MySpace for Gen Z that also has some similarities with Twitter (e.g., text-based chats, with no photos or videos at this time). iOS only at the moment; no Android app or web page. 

Thinking of trying out Bluesky? Here are some tips to get the most out of it. 

Facebook (includes relevant general news from Meta)

Meta’s attempt at circumventing EU privacy regulations through paid subscriptions is illegal under the Digital Markets Act, according to the European Commission. “if the company cannot reach an agreement with regulators before March 2025, the Commission has the power to levy fines of up to 10 percent of the company’s global turnover.”

If you post Reels from a business page, you may be able to let Meta use AI to do A/B testing on the captions and other portions shown. I personally would not do this unless I could see what options they were choosing, since AI is often not as good as it thinks it is. 

Apple’s 30% fee on in-app ad purchases for Facebook and Instagram has kicked in worldwide as of July 1. 

Facebook is testing ads in the Notifications list on the app. 

Meta is encouraging advertisers to connect their Google Analytics accounts to Meta Ads, claiming “integration could improve campaign performance, citing a 22% conversion increase.”

Instagram

The head of Instagram is still emphasizing that the number of DM shares per post is a huge ranking factor. 

LinkedIn

Another article on the basics of setting up LinkedIn and getting found through it. 

You can now advertise your LinkedIn newsletters on the platform. 

Pinterest

Pinterest is slowly testing an AI program that edits the background of product photography without changing the product. 

Is Pinterest dying? An investment research firm thinks so. 

Reddit

If you want to see results from Reddit in your search engine results, Google is the only place that can happen now. 

More than ever, Reddit is being touted as a way to be found (especially in Google search), but you do have to understand how the site works to be successful at it. 

Snapchat

Snapchat+ now has 9 million paying users, and they are getting quite a few new personalization updates, and Snaps that last 50 seconds or less. 

Threads

Threads has hit 175 million active users each month, up from 130 million in February. 

TikTok

TikTok has made it easier to reuse your videos outside of the site without a watermark. 

TikTok users can now select a custom thumbnail image for videos, either a frame from the clip itself, or a still image from elsewhere.  

Twitter

You can opt out of Twitter using your posts as data for its AI, Grok. 

YouTube

YouTube has new tools for Shorts, including one that makes your longer videos into Shorts. 

Community Spaces are the latest YouTube test to try to get more fan involvement, while moving users away from video comments.

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Start your content marketing plans for August now, including back-to-school themes and Alfred Hitchcock’s birthday on August 13. 

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads now have several new updates, including blocking misspellings. 

Google’s new Merchant Center Next will soon be available for all users, if they haven’t already been invited. Supplemental feeds are now (or soon will be) allowed there. 

STATS, DATA, TRACKING 

Google Search Console users can now add their shipping and return info to Google search through the Console itself. This is useful for sites that do not pay for Google Ads or use Google’s free shopping ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

The second part of this Whiteboard Friday [video with transcript] discusses how consumer behaviour is changing during tight economic times. “People are still spending. They just want the most for their money. Also, the consideration phase is much more complex and longer.” The remainder of the piece discusses how to approach your target market during these times. 

Prime Day was supposedly the best ever for Amazon, but they didn’t release any numbers. Adobe Analytics tracked US ecommerce sales on those days and provides some insight. “Buy-now, pay-later accounted for 7.6% of all orders, a 16.4% year-over-year increase.”

MISCELLANEOUS

You know how I always tell small business owners to have multiple revenue streams? Tech needs to have multiple providers and backups as well, as the recent CrowdStrike and Microsoft issues demonstrate. 

If you used Google’s old URL shortener anywhere, those links will no longer redirect as of August 25 2024. 

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