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evisionmediasusanfriesen · 21 days ago

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How to Attract Better Clients (Without Working Harder)

At this point, you’ve already done the work.

You’ve built your website. You’ve refined your services. You’ve shown up online. And you’ve delivered real value to your clients.

But for whatever reason, you’re still not attracting the kind of clients you know you deserve.

Instead of referrals and recurring contracts, you’re chasing leads who second-guess your prices or ghost you after the discovery call.

And the unfortunate truth of this is that it’s not about how hard you work – it’s about how clearly and confidently you show up as the expert your ideal clients are searching for.

So, if you’re struggling to attract better clients, but you don’t want to add anything to your to-do list, I want to introduce you to a smarter, easier way to connect with your ideal clientele that doesn’t require you to take on anything extra.

What it Means to Attract Better Clients

When I talk about “better clients”, this isn’t just code for clients who pay more.

I know, as business owners, we tend to focus a lot on pricing, but the truth is there’s a ton of different qualities that can make for better clients. This includes things like:

Clients who energize you, instead of draining you

People who respect your time and show up prepared

Clients who trust your expertise and don’t micromanage

Buyers who see your value – and don’t question your rates

These are the kinds of clients who will help you build a sustainable, profitable, fulfilling business.

And the only way to attract them consistently is by getting your brand to do the heavy lifting.

Why You’re Working Too Hard to Get the Wrong Clients

If you’re exhausted by your marketing efforts, you’re probably trying to fix poor positioning with more visibility.

I notice a lot of business owners doing this sort of thing, which may include:

Constantly updating your offers to chase trends

Accepting misaligned clients just to keep the pipeline full

Posting more on social media hoping something will stick

Lowering your rates or overdelivering out of fear of losing the sale

No doubt, these short-term strategies are bound to keep you busy, but the problem is they’ll rarely attract high-quality clients.

So, if you want to attract better clients, what you’re going to need is greater clarity, consistency, and confidence in your brand’s message.

Step 1: Get Clear on Who You Want to Attract

Too many business owners say things like, “I’ll work with anyone who needs my services.”

And while this may seem logical, the truth is it’s the fastest way to blend in – and burn out.

Your dream clients should be specifically interested in the value you provide, so they can’t be just anyone. They need to be people with specific issues that you can solve, like:

The health coach whose referrals have dried up

The HR firm that’s overwhelmed by marketing decisions that don’t convert

The consultant making six figures who’s been stuck at the same income level for years

What I’m getting at here is that if you want to attract better clients, you’re going to have to start by defining who they are, and what it is that actually makes them better.

In doing so, you should ask yourself these kinds of questions:

Who was a joy to work with?

Who are the clients that got the best results with me?

What frustrations were they dealing with when they came to me?

Step 2: Show Them You Understand Their Pain

Believe it or not, better clients aren’t searching for generic service providers.

They’re searching for someone who gets them, and someone who already understands the challenges they’re facing.

For example, if you’re a health coach, your clients may not be looking for “health coaching”.

Instead, they’re more likely to be searching for something like “how to lose belly fat” or “why my energy has tanked”.

In any case, you should focus on their problem, not your products or processes.

Try to get inside your clients’ heads and understand the challenges they’re dealing with. Use their language, mirror their thoughts, and speak directly to the emotions behind their search.

Because when your branding sounds like it came from inside their head, you’ll build instant trust.

Step 3: Position Yourself as the Only Option

Better clients don’t hire based on price. They hire based on clarity and connection.

They want the specialist, the expert, or the trusted advisor, and that means your brand needs to expertly communicate:

Relevance (You serve people exactly like them)

Authority (You’ve done this before, and you’ve done it well)

Transformation (You solve the root of their problem, not just the surface symptom)

Your job is not to convince. It’s to make it obvious that you are the right choice.

In any case, if you’re still competing on price or overwhelmed by low-quality leads, your brand positioning needs a serious upgrade.

Read: 9 Common AI Marketing Errors That Can Sabotage Your Brand Positioning

If you want to consistently attract better clients, then your brand positioning has to be on point.

But despite the soaring popularity of AI platforms like ChatGPT, and how useful they can be, if you don’t use them properly, it can create irreparable damage to your brand.

With that in mind, this article explores some of the most common AI marketing errors that can ruin your brand positioning, including failing to understand your audience, neglecting to plan, and more.

Keep reading here.

Step 4: Simplify Your Offers to Elevate Your Value

More options don’t create more conversions. They create more confusion.

When your list of offers is bloated or unclear, it can confuse or overwhelm potential clients, and it also signals uncertainty. And clients feel that.

The best brand positioning happens when your offers are easy to understand, aligned with a specific result, and priced in a way that signals quality and confidence.

So, if you’re finding it tough to attract better clients, or people are complaining that your offers are too convoluted, you should ask yourself:

Are my offers framed around outcomes, not hours?

Is there a clear next step for every stage of the process?

Could a new visitor describe what I do in one sentence?

Because when your offers are clear and focused, you’ll make it easy for the right clients to say yes.

Step 5: Use Social Proof Strategically

Better clients look for validation before they commit to giving you their business, as they want to see that others like them have succeeded by working with you.

But social proof doesn’t just include testimonials, and you should also consider:

Case studies

Screenshots of client wins

Before/after transformations

How you talk about past clients in your content

Whatever you choose to do, every time you share a story of a real result, you show future clients what’s possible for them, too.

And this helps to build trust, credibility, and emotional connection.

Step 6: Stop Hiding Your Expertise

A lot of entrepreneurs with real talent tend to water themselves down online.

There are many reasons for this, and at times, I’ve even felt the pressure to do this myself.

I can’t speak for everyone, but in a lot of cases, people do this because they’re scared of things like sounding too confident, being visible enough to be judged, or repelling people with strong opinions.

But better clients are attracted to confidence, and they want to know you have a clear point of view.

So, instead of playing it safe like this, it’s probably a better idea to do things like:

Explain your process

Share your frameworks

Take a stand on what doesn’t work in your industry

And when you differentiate yourself in this way, that’s how you go from invisible to irresistible.

Step 7: Stop Doing It All Yourself

In my experience, one of the most common blocks to attracting better clients is trying to be your own marketer.

You’re the expert in your field, but you shouldn’t also have to be the branding expert, the copywriter, the designer, and the strategist.

Smart entrepreneurs know when to delegate, and that’s because they understand the importance of letting go of the DIY mindset and investing in clarity – clarity in your brand, your message, your website, and your offers.

When those pieces are aligned and consistent, better clients will come to you, without the grind.

Step 8: Build a Marketing System That Works While You Rest

If you want to attract better clients, it’s not about doing more – it’s about setting up systems that consistently speak for you. That might include:

A lead magnet that filters out non-ideal clients

Weekly content that positions you as an expert

A brand-driven website that turns visitors into inquiries

An email sequence that nurtures and educates your audience

But this doesn’t mean you need to be online 24/7. It means creating intentional assets that do the work for you, day and night.

And when your marketing system is built to attract the right people, you’ll no longer have to chase after leads because they’ll find you.

What Attracting Better Clients Looks Like

If you want to attract better clients, it’s not going to happen because of some fluke or a lucky break. More than likely, it’ll be the result of:

Knowing who your ideal clients are

Building trust before they even reach out

Creating a path that makes saying “yes” feel easy

Positioning your brand so they feel seen and understood

Speaking their language and showing them the transformation

And when it all clicks?

You’re no longer stuck in feast-or-famine mode, you’ll consistently attract the right clients at the right price, and you’ll feel energized, respected, and aligned.

What’s more, your business will finally be able to support the life you truly want.

Ready to Attract Better Clients – Without Working Harder?

You don’t need another crash course in funnels or hacks. You need clarity.

And that’s exactly what you’ll get in The ‘No More Wasted Marketing’ Workbook, a step-by-step guide to help you refine your brand positioning and uncover what makes your business stand out.

This isn’t just a workbook. It’s your roadmap to:

Marketing that finally feels like it’s working

Offers that feel like a perfect fit (because they are)

Magnetic messaging that speaks to your ideal client

A brand that builds trust and authority at first glance

So, if you’re tired of attracting the wrong clients, or none at all, it’s time to change that.

Download The ‘No More Wasted Marketing’ Workbook Now and start building the kind of brand that your best clients just can’t ignore.

To your business success, Susan Friesen

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#marketing strategies #small business marketing #get more clients #get better clients #ideal client

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lylahammar · 5 months ago

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the one perk he can't earn

#REALLY PROUD OF THIS ONE #been experimenting so much with my painting this week I feel like I'm getting more powerful with each piece 💪😤#tryna do art really quick so that I don't get too hung up on rendering and that's workin great for me heheh #also I think I popped off with the symbolism of the spider lilies but idk how many people will understand all the layers of that #been analyzing the shit outta all the symbolism in the show with my gf and the spider lilies work in 3 ways #I wonder who or what I'll draw next 👀 I'll have to see next week unless my client gets back to me with notes lol #my art #severance #severance spoilers #severance dylan #dylan george #dylan G

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shopifyseoexpert · 1 year ago

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Boost Your Shopify Sales: 10 Proven Tips!

Here are 10 tips to optimize your Shopify e-commerce store for higher conversions:

1-Optimize for Mobile:

Ensure your store is fully responsive and provides a seamless shopping experience on mobile devices. With a significant portion of traffic coming from mobile users, this is crucial.

Action: Use mobile-friendly themes and test your site on various devices

2-High-Quality Product Images and Descriptions:

Use clear, high-resolution images and detailed, persuasive product descriptions to showcase your products effectively.

Action: Include multiple images from different angles and zoom functionality.

3-Simplify Navigation:

Make it easy for customers to find what they’re looking for with a clean, intuitive navigation structure.

Action: Use clear categories, search functionality, and filters.-

4-Fast Loading Speed:

Ensure your site loads quickly to prevent potential customers from bouncing.

Action: Optimize images, leverage browser caching, and consider using a content delivery network (CDN).

5-Trust Signals:

Include trust badges, customer reviews, and secure payment icons to build credibility and trust.

Action: Display reviews prominently and ensure your site has SSL certification.

6-Streamline Checkout Process:

Minimize the steps required to complete a purchase and offer multiple payment options.

Action: Enable guest checkout, auto-fill address details, and reduce form fields.

7-Effective Call-to-Actions (CTAs):

Use clear and compelling CTAs to guide customers towards making a purchase.

Action: Use action-oriented language like “Buy Now”, “Add to Cart”, and “Checkout Securely”.

8-Email Capture and Retargeting:

Capture visitor emails and use retargeting to bring them back to your store.

Action: Use exit-intent popups, offer discounts for email sign-ups, and set up retargeting ads.

9-Offer Free Shipping and Discounts:

Highlight offers like free shipping, discounts, or bundle deals to incentivize purchases.

Action: Promote these offers on the homepage, product pages, and during checkout.

10-Customer Support and Live Chat:

Provide excellent customer support and consider adding live chat functionality to assist customers in real-time.

Action: Ensure easy access to support via chatbots, live chat, or prominently displayed contact information.

Need to rank your ecommerce store #1 on Google.

#Shopify Store Sales #increase sales #get more clients #how to get more clients #seo expert services #ranking optimization #company name #increase website traffic #business names #domain authority #user experience #seo expert #google ranking #increase domain authority #shôpify seo specialsit

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cubbihue · 10 months ago

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Does Mr. Turner like rubbing his “son’s” successful career in Dinkleberg’s face??

He does! He brags about Timmy's success to every person within the neighborhood's vicinity. Mr. Turner loves how successful his son is! It really secures his reputation at the neighborhood HOA meetings they host at their house.

Timmy's worked very hard to gain more successes than failures. The more successful he is, the greater his family's social standing!! And the less he gets to overhear his dad ranting to the neighborhood about his failures.

Bitties Series: [Start] > [Previous] > [Next]

#fairly oddparents #fop #fop a new wish #fop timmy turner #fop timmy #timmy turner #chimmy changa #asks #raven with a pocketwatch #itty bitties fop au #tw parental neglect #<- ask to tag #using the neighborhood gossip is a very good way to reign in your son when he gets too cocky or proud for your liking.#but its also a good way to boost your social standing!! wow!! the joys of reaping the rewards from someone else's hard work!#by contrast mrs. turner doesnt mention his successes to her friends #which timmy does appreciate somewhat but she also doesnt really. give him much of anything.#so.#cant really tell whats worse. the oversharing or the ignoring.#timmy's parents hosts a LOT of events at their house #so he's usually juggling like. hundreds of tasks at once.#he has to get the drinks the plates the food the clean up watch the kids get more drinks respond to his dad's calls handle 3 conversations #prevent his mom from offering him to clean her friends yards stop that kid from spilling ketchup over the grass catch the loose dog #get more drinks for his dad watch the grill avoid the aunt's mlm scheme pitches reject the neighbor's pitch for a potential girlfriend-#all while picking up work calls and scheduling office hours and fixing his coworkers' mistakes and emailing clients and and-#....which is all to say that timmy does most of the hosting. while his parents partake in the celebrating and partying.#man. you'd think doing this for 20 years you'd be able to handle stress

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in-tua-deep · 24 days ago

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Was thinking about how even though ART threatened its life and terrified it the literal first time they met and even so ART is its best friend while gurathin is clearly cared about but will always get the label of “the client that murderbot Doesn’t Like” in a way that just feels different to me

And I genuinely don’t remember but… did gurathin ever apologize to murderbot??

Not for being suspicious or careful or whatever, but the way ART did. Bc in their first interaction, ART apologized not for threatening it, but for scaring it

Acknowledging that it has feelings and that ART’s actions had consequences that directly affected the wellbeing of murderbot and that murderbot had valid reasons for “sulking” or not wanting to engage with ART in that moment. Because ART scared it.

I think that waking up hurt and vulnerable and finding out that someone you didn’t trust dug inside your mind and dragged out your biggest secrets that, if known, you are certain will directly lead to your death. Well. I just think that would be incredibly scary is all

#murderbot diaries #murderbot #the murderbot diaries #don’t get me wrong I enjoy gurathin as a character #he and murderbot really are feral cats who did NOT get long enough sniffing each other under a door #and I respect gura’s suspicion bc damn. the group is so horribly trusting #and like. that could absolutely kill them #and sometimes u are okay with being the bad guy as long as the people you care about *live*#it does make me wonder if things would have gone very differently if they’d met one on one #where gurathin didn’t have anything to protect #the meeting with ART happened partially because ART didn’t have its crew to protect after all #but it makes me wonder if ARTs crew were there. idk. I still think it would have apologized for scaring it #and art didn’t apologize for the threat. bc art had to keep itself safe. but.#maybe it would have chosen a different way #idk #thinking a lot about that apology rn #has anyone ever apologized to murderbot before? not for like. a decision. but for the way it impacted murderbot specifically #gurathin is scared too but like. not by murderbot?#Gurathin is scared of things he thinks might happen or what murderbot might do #while murderbot is scared by something Gurathin did to it while it was vulnerable #like until that point murderbots actions had all been to try and keep its clients alive and its secret intact to keep itself alive #and even then when it came to its life and the crew? it chose theirs #and the repayment was an incredible violation of its privacy and more suspicion

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egophiliac · 6 months ago

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Hello! Could I ask how many chapters does the jp server currently have? I believe you're at the 12th part but I'm not sure. Part 7 came out in the eng server and the measly 16 chapters with no chapters within chapters destroyed me, so I'm trying to estimate how many we'll get when parts come out

yep, we're in the middle of 7-12 right now! they started splitting them up further starting with 11, so we got chapter 11 part 1, then chapter 11 part 2, and we're due chapter 12 part 2 (and maybe 3?) later this month. we've been getting them more regularly though, so it seems like they're switching to smaller but more frequent story drops!

I think Eng is following the same chapter breakdown as JP for these ones, and they've mostly been a decent length each IMO -- 9 was on the short side (two-person dorms go by so fast...) but we're getting nice little wrap-ups to the characters' arcs so I personally haven't felt, like, shortchanged or anything so far! it is SUPER hard being patient though (I'm lucky enough to be able to play it immediately and I'm still dying over here), so. ...I'm hoping the smaller drops help with that. :')

if you want the actual chapter numbers so far:

chapter 8 - 117-139

chapter 9 - 140-157

chapter 10 - 158-191

chapter 11 - 192-211 (part 1) / 212-226 (part 2)

chapter 12 - 227-244 (part 1)

(pretty sure these are correct, but if someone notices that they're off, please let me know!)

#twisted wonderland #twisted wonderland spoilers #twisted wonderland episode 7 spoilers #twisted wonderland book 7 spoilers #unsure if this needs any more specific spoilers so uhhh lmk i guess #but to talk a bit about the future of 7 #my personal little based-on-no-evidence theory is that they might be trying to time 7-13 for around the fifth anniversary #since it is (presumably) the wrap-around back to diasomnia and potentially the end of episode 7 in general #it would just be a real nice coincidence of timing is all i'm saying #(pysch! episode 7 is endless and eternal and we'll never be free of it)#BUT ANYWAY i'm a bit puzzled about 12's release #based on the schedule it sounds like we might be getting both 12-2 and 12-3 at the same time...?#so like...did some scheduling stuff happen there or something #it's not a complaint i'm just always kinda curious when i see stuff like this #lemme see those gantt charts twst #(<- tags i did not think i would use more than once)#as someone who has been on the production side my first assumption is always that there were Delays™#which to be fair is just inherently true 99% of the time. something is always Delayed™ and you just gotta try and keep it from snowballing #the client notes are coming in tuesday. the client notes are coming in wednesday. the client notes are coming in next week.#the client notes have always been delayed mr torrance

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