hey uh so I haven't seen anyone talking about this here yet, but
the amazon river, like the biggest river in the fucking world, in the middle of the amazon fucking rainforest, is currently going through its worst drought since the records began 121 years ago
picture from Folha PE
there's a lot going on but I haven't seen much international buzz around this like there was when the forest was on fire (maybe because it's harder to shift the narrative to blame brazil exclusively as if the rest of the world didn't have fault in this) so I wanted to bring this to tumblr's attention
I don't know too many details as I live in the other side of the country and we are suffering from the exact opposite (at least three cyclones this year, honestly have stopped counting - it's unusual for us to get hit by even one - floods, landslides, we have a death toll, people are losing everything to the water), but like, I as a brazilian have literally never seen pictures of the river like this before. every single city in the amazonas state is in a state of emergency as of november 1st.
pictures by Adriano Liziero (ig: geopanoramas)
we are used to seeing images of rio negro and solimões, the two main amazon river affluents, in all their grandiose and beauty and seeing these pictures is really fucking chilling. some of our news outlets are saying the solimões has turned to a sand desert... can you imagine this watery sight turning into a desert in the span of a year?
while down south we are seeing amounts of rain and hailstorms the likes of which our infrastructure is simply not built to deal with, up north people who have built everything around the river are at a loss of what to do.
the houses there that are built to float are just on the ground, people who depend on fishing for a living have to walk kilometers to find any fish that are still alive at all, the biodiversity there is at risk, and on an economic level it's hard to grasp how people from the northern states are getting by at all - the main means of transport for ANYTHING in that region is via the river water. this will impact the region for months to come. it doesnt make a lot of sense to build a lot of roads bc it's just better to use the waterway system, everything is built around or floats on the river after all. and like, the water level is so incomprehensibly low the boats are just STUCK. people are having a hard time getting from one place to another - keep in mind the widest parts of the river are over 10 km apart!!
this shit is really serious and i am trying not to think about it because we have a different kind of problem to worry about down south but it's really terrifying when I stop to think about it. you already know the climate crisis is real and the effects are beyond preventable now (we're past global warming, get used to calling it "global boiling"). we'll be switching strategies to damage control from now on and like, this is what it's come to.
I don't like to be alarmist but it's hard not to be alarmed. I'm sorry that I can't end this post with very clear intructions on how people overseas can help, there really isn't much to do except hope the water level rises soon, maybe pray if you believe in something. in that regard we just have to keep pressing for change at a global level; local conditions only would not, COULD NOT be causing this - the amazon river is a CONTINENTAL body of water, it spans across multiple countries. so my advice is spread the word, let your representatives know that you're worried and you want change towards sustainability, degrowth and reduced carbon emissions, support your local NGOs, maybe join a cause, I don't know? I recommend reading on ecological and feminist economics though
however, I know you can help the affected riverine families by donating to organizations dedicated to helping the region. keep in mind a single US dollar, pound or euro is worth over 5x more in our currency so anything you donate at all will certainly help those affected.
FAS - Sustainable Amazon Fundation
Idesam - Sustainable Developent and Preservation Institute of Amazonas
Greenpeace Brasil - I know Greenpeace isn't the best but they're one of the few options I can think of that have a bridge to the international world and they are helping directly
There are a lot of other smaller/local NGOs but I'm not sure how you could donate to them from overseas, I'll leave some of them here anyway:
Projeto Gari
Caritás Brasileira
If you know any other organizations please link them, I'll be sure to reblog though my reach isn't a lot
thank you so much for reading this to the end, don't feel obligated to share but please do if you can! even if you just read up to here it means a lot to me that someone out there knows
also as an afterthought, I wanted to expand on why I think this hasn't made big news yet: because unlike the case of the 2020 forest fires, other countries have to hold themselves accountable when looking at this situation. while in 2020 it was easier to pretend the fires were all our fault and people were talking about taking the amazon away from us like they wouldn't do much worse. global superpowers have no more forests to speak of so I guess they've been eyeing what latin america still has. so like this bit of the post is just to say if you're thinking of saying anything of the sort, maybe think of what your own country has done to contribute to this instead of blaming brazil exclusively and saying the amazon should be protected by force or whatever
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you have to go to work so you can pay for your doctor, who is not taking your insurance right now, and if you say i can't afford the doctor's you are told - get a better job. it is very sad that you are unwell, yes, but maybe you should have thought about that before not having a better job.
(where is the better job? who is giving out these better jobs? you are sick, you are hurting - how the hell are you supposed to be well enough for this better job?)
but you go to the doctor because you had the nerve to be hurt or sick or whatever else. and they tell you that it is because you have anxiety. you try your best. you are a self-advocate. you've done the reading (which sometimes pisses them off worse, honestly). you say it is actually adding to my anxiety, it is effecting my quality of life. so they say that you are fat. they say that all young people have this happen to them, isn't it a medical marvel! they say that you should eat more vegetables. they say that you probably just need to lose a little more weight, and that you are faking it for attention.
(what attention could this doctor possibly give? what validation? that's their fucking job, isn't it?)
there is always a hypochondriac, right. someone always tells you about a hypochondriac. or someone who is unnecessarily aggressive during the worst days of their life. or someone looking "for a quick fix". or some idiot who wasn't educated about how to properly care for themselves who just abandons their treatment. and again, the hypochondriac, the overly-cautious hysteric. these people don't deserve to be treated like humans (right), and since you might be one of these people, you also don't get treated like a human. because those people can really fuck with the system, you now have to pay for it. and besides. you're actually probably faking it.
(more often than not, you find a 2:1 ratio of these stories. for every "hypochondriac", there are 2 people who knew something was wrong, and yet nobody could fucking find it. the story often ends with pointless suffering. the story often ends with and now it's too late, and it's going to kill me.)
you are actually just making excuses. someone else got that procedure or that diagnosis and he's fine, you should be fine too. someone else said they watched a documentary about other inspirational people with your exact same condition, maybe you should be inspirational, too. you're just too morbid. your pain and your experience is probably just not statistically concerning. it is all self-reported anyway, and you're just being a baby.
(once, while sitting down in the middle of making coffee, you had the sudden, horrible thought - i could kill myself to make the pain stop. you had to call your best friend after that. had to pet your dog. had to cry about it in the shower. you won't, but that moment - god, fuck. the pain just goes on and on.)
you know someone who went in for routine surgery and said i still feel everything. they told her to just relax. it took her kicking and screaming before they figured out she wasn't lying - the anesthetic drip hadn't been working. you know someone who went in for severe migraines who was told drink water and lose weight. you know someone who was actively bleeding out and throwing up in the ER and was told you're just having a bad period.
in the ER there are always these little posters saying things like "don't wait! get checked today!" and you think about how often you do wait. how often the days spool out. you once waited a full week before seeing the doctor for what you thought was a sprained wrist. it had actually been broken - they had to rebreak it to set it.
but you go into the doctor. the problem you're having is immediate. the person behind the counter frowns and says we're not taking your insurance. you will be paying for this out-of-pocket.
they send you home with tylenol and a little health packet about weight loss or anxiety or attention deficit. on the front it has your birthday and diagnosis. you think about crying, and the words swim. it might as well say go fuck yourself. it might as well say you're a fucking idiot. it might as well say light your money on fire and lie down in it. and the entire fucking time - the problem persists.
it's okay. it's okay, it's just another thing, you think. it's just another thing i have to learn to live with.
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“Brand safety” killed Jezebel
I'll be at the Studio City branch of the LA Public Library this Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!
Progressives: if you want to lose to conservatives, all you need to do is reflexively praise and support everything conservatives turn into a culture-war issue, without considering whether they might be right. Because sometimes…they're right.
Remember early in the Trump presidency, when conservatives all woke up and discovered that America's spy agencies – excuse me, "the intelligence community" – were dirty-tricking psychos who run amok, lawlessly sabotaging democracy? Progressives have been shouting this ever since Hoover's FBI tried to blackmail MLK into killing himself:
https://en.wikipedia.org/wiki/FBI%E2%80%93King_suicide_letter
But millions of progressives forgot about COINTELPRO, CIA dirty tricks and CIA mass spying when this "intelligence community" temporarily set out to wrong-foot Trump. Remember James Comey votive candles?
https://www.usatoday.com/story/opinion/2019/08/30/james-comey-fbi-memo-leaks-trump-inspector-general-report-column/2157705001/
Anthropologists have a name for this phenomenon, in which one side reverses its positions because their sworn enemies have done so. It's called schizmogenesis, and it goes like this: "If they hate it, we love it":
https://pluralistic.net/2021/12/18/schizmogenesis/
Schizmogenesis is an equal-opportunity delusion. Within living memory, white evangelicals supported abortion, because their sworn enemies – Catholics – opposed it. Some of those white Boomer women who voted Trump because abortion was literally the only issue they cared about held the opposite position on abortion not so long ago – and completely forgot about it:
https://text.npr.org/734303135
The main purpose of the culture war isn't immiserating marginalized people – that's its effect, but its purpose is to distract low-information turkeys (working people) so they'll vote for Christmas (the ongoing seizure of power by American oligarchs). For the funders of conservative movement politics, the cruelty isn't the point, it's merely the tactic. The point is power:
https://pluralistic.net/2022/03/09/turkeys-voting-for-christmas/#culture-wars
Which brings me to "woke capitalism." Conservative string-pullers have whipped up their base about the threat of companies embracing social causes. They (erroneously) claim that corporations have progressive values, and that big business is thumbing the scales for causes they despise. The purpose here isn't to sow distrust of capitalism per se. Rather, it's to stampede talk-radio-addled supporters into backing the oligarchy's agenda. Remember when culture war leaders told their base to support being gouged on credit-card junk fees "to own the libs?"
https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping
That's schizmogenesis working against the conservative rank-and-file, tricking them into taking the side of a cartel of wildly profitable payment processors who are making billions by picking their pockets (credit card fees are up 40% since the covid lockdowns), because (checks notes), Target pays these profiteers a lot to process its payments, and Target sells Pride merch (no, really):
https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping
It's easy to point and laugh at conservative dopes when they're tricked into shooting themselves in the balls to own the libs. This is not a hypothetical example:
https://pluralistic.net/2020/05/28/holographic-nano-layer-catalyser/#musketfuckers
But progressives do it, too, particularly when they embrace monopolies as a force for positive social change. Remember 2019, when people got excited about playing loud pop music at Nazi rallies in the hopes that the monopoly video platforms' copyright filters would make any video from that rally impossible to post?
https://memex.craphound.com/2019/07/23/clever-hack-that-will-end-badly-playing-copyrighted-music-during-nazis-rallies-so-they-cant-be-posted-to-youtube/
I warned then that if this tactic worked, it would be used by cops to prevent you from recording them when they're macing you or splitting your skull with a billyclub, and yup, within a couple years, cops were blaring Taylor Swift music in hopes of preventing the public from posting videos of their illegal conduct:
https://pluralistic.net/2022/04/07/moral-hazard-of-filternets/#dmas
Conservatives are (partially) right about woke capitalism. It is a threat to democracy. Concentrating the power to decide who gets to speak and what they get to say into the hands of five or six corporations, mostly run by mediocre billionaires, is bad for society. The moderation decisions of giant platforms are a form of (commercial) censorship, even these don't violate the First Amendment:
https://locusmag.com/2020/01/cory-doctorow-inaction-is-a-form-of-action/
(The progressive delusion that censorship only occurs when the First Amendment is violated is a wild own-goal, one that excuses, for example, the decision by school book-fair monopolist Scholastic to remove books about queers and Black and brown people from its offerings as a purely private matter without consequences for free speech):
https://www.themarysue.com/scholastic-response-to-authors-and-illustrators-on-diverse-books/
Conservatives are only partially right about woke capitalism, though. Here's what they're wrong about: corporations don't have values. Target isn't selling Pride tees because they support progressive causes, they're selling them because it seems like a good way to increase returns to their shareholders. Individuals – even top executives – at Target might endorse the cause, but the company will only durably support the cause if that endorsement is profitable, which means that when it stops being profitable, the company will stop supporting the cause:
https://www.cnn.com/2023/05/23/business/target-lgbtq-merchandise/index.html
The idea that corporations have values isn't merely stupid, it's very dangerous. The Hobby Lobby decision – which allows corporations to deny basic health-care expenses for women on the basis that a Bronze Age mystic wouldn't approve of an IUD – rests on the ideological foundation that corporate personhood includes corporate values:
https://en.wikipedia.org/wiki/Burwell_v._Hobby_Lobby_Stores,_Inc.
Citizens United – the idea that corporations should be allowed to funnel unlimited funds to politicians who'll sell out the public good in favor of investor profits – also depends on a form of corporate personhood that includes values:
https://en.wikipedia.org/wiki/Citizens_United_v._FEC
There are undeniably instances in which corporate monopoly power benefits progressive causes, but these are side-effects of corporate power's main purpose, namely: taking money and power away from working people and giving it to rich people. That is what monopoly power is for.
Which brings me to ad-tech, "brand safety," and the demise of Jezebel, the 16 year old feminist website whose shuttering was just announced by its latest owner, G/O Media:
https://www.metafilter.com/201349/This-is-the-end-of-Jezebel-and-that-feels-really-really-bad
Jezebel's demise is the direct result of monopoly power. Jezebel writes about current affairs – sex, politics, abortion, and other important issues of great moment and significance. When we talk about journalism as a public good, necessary for a healthy civic life, this is what we mean. But unfortunately for Jezebel – and any other news outlet covering current events – there are vast, invisible forces that exist solely to starve this kind of coverage of advertising revenue.
Writing for the independent news site 404 Media, reporter Emanuel Maiberg and former Motherboard editor-in-chief Jason Koebler go deep on the "brand safety" industry, whose mission is to assist corporations in blocking their ads from showing up alongside real news:
https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/
Maiberg and Koebler explain how industry associations like the World Federation of Marketers' Global Alliance for Responsible Media (GARM) promulgate "frameworks" to help advertisers automatically detect and exclude real news from consideration when their ads are placed:
https://www.peer39.com/blog/garm-standards
This boycott makes use of scammy "AI" technology like "sentiment and emotional analysis" to determine whether an article is suitable for monetization. These parameters are then fed to the ad-tech duopoly's ad auction system, so Google and Meta (who control the vast majority of online advertising) can ensure that real news is starved of cash.
But reality is not brand-safe, and high quality, reputable journalistic outlets are concerned with reality, which means that the "brand safe" outlets that attract the most revenue are garbage websites that haven't yet been blacklisted by the ad-safety cartel, leading to major brands' ads showing up alongside notorious internet gross-out images like "goatse":
https://www.404media.co/sqword-game-dev-sneaks-goatse-onto-a-dozen-sites-that-stole-his-game/
More than a fifth of "brand safe" ad placements end up on "made for advertising" sites, which 404 Media describe as "trash websites that plagiarize content, are literally spam, pay for fake traffic, or are autogenerated websites that serve no other purpose than capturing ad dollars":
https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look
Despite all this, many progressives have become cheerleaders for "brand safety," as a countervailing force to the drawdown of trust and safety at online platforms, which led to the re-platforming of Nazis, QAnon conspiratorialists, TERFs, and other overt elements of the reactionary movement's vanguard on Twitter and Facebook. Articles about ads for major brands showing up alongside Nazi content on Twitter are now a staple of progressive reporting, presented as evidence of Elon Musk's lack of business acumen. The message of these stories is "Musk is bad at business because he's allowing Nazis on his platform, which will send advertisers bolting for the exits to avoid brand-safety crises."
This isn't wrong. Musk is a bad businessman (he's a good scam artist, though). Twitter is hemorrhaging advertisers, notwithstanding the desperate (and easily debunked) stats-juking its "CEO," Linda Yaccarino, floats onstage at tech conferences:
https://www.techdirt.com/2023/10/11/math-problem-for-linda-yaccarino-if-90-of-the-top-advertisers-have-come-back-but-are-only-spending-10-of-what-they-used-to-how-screwed-are-you/
But progressives are out of their minds if they think the primary effect of the brand safety industry is punishing Elon Musk for secretly loving Nazis. The primary effect of brand safety is killing reality-based coverage of the news of the day, and since reality has a well-known anti-conservative bias, anything that works against the reality-based community is ultimately good for oligarchy:
https://en.wikipedia.org/wiki/Reality-based_community
We can't afford to let schizmogenesis stampede us into loving things just because conservative culture warriors have been momentarily tricked into hating them as part of oligarchs' turkeys-voting-for-Christmas project. "Swivel-eyed loons hate it, so it must be good," is a worse-than-useless heuristic for navigating complex issues:
https://locusmag.com/2023/05/commentary-cory-doctorow-the-swivel-eyed-loons-have-a-point/
A much better rule of thumb is "If oligarchs love something, it's probably bad." Almost without exception, things that are good for oligarchs are bad for the rest of us. I mean, this whole shuttering of Jezebel starts with an oligarch imposing his will on millions of other people. Jezebel began life as a Gawker Media site, beloved of millions of readers, destroyed when FBI informant Peter Thiel secretly funded Hulk Hogan's lawsuit against the publisher in a successful bid to put them out of business to retaliate for their unfavorable coverage of Thiel:
https://www.theatlantic.com/business/archive/2018/02/hogan-thiel-gawker-trial/554132/
This, in turn, put Jezebel under the ownership of G/O Media, who are unwilling to pay for a human salesforce that would – for example – sell advertising space on Jezebel to sex-toy companies or pro-abortion groups. G/O has been on a killing spree, shuttering beloved news outlets like Deadspin:
https://deadspin.com/this-is-how-things-work-now-at-g-o-media-1836908201
G/O's top exec, an oligarch named Jim Spanfeller who answers to the private equity looters at Great Hill Partners, is bent on ending reality-based coverage in favor of "letting robots shit out brand safe AI-assisted articles about generic topics":
https://www.msnbc.com/opinion/msnbc-opinion/ai-articles-disinformation-future-g-o-media-rcna95944
Three quarters of a century ago, Orwell coined a term to describe this kind of news: duckspeak,
It was not the man’s brain that was speaking it was his larynx. The stuff that was coming out of him consisted of words but it was not speech in true sense: it was a noise uttered in unconsciousness like the quacking of a duck.
When investors and analysts speak of "content" (rather than, say, "journalism"), this is what they mean – a warm slurry of platitudes, purged of any jagged-edged fragments to render it a perfectly suitable carrier for commercial messages targeted based on surveillance data about the "consumer" whose eyeballs are upon it.
This aversion to reality has been present among corporate decisionmakers since the earliest days, but the consolidation of power among large firms – ad-tech firms, online platforms, and "brands" themselves – makes corporate realityphobia much easier to turn into, well, reality, giving advertisers the fine-grained power to put Jezebel and every site like it out of business.
As Koebler and Maiberg's headliine so aptly puts it, "Advertisers Don’t Want Sites Like Jezebel to Exist."
The reason to deplore Nazis on Twitter is because they are Nazis, not because their content isn't brand-safe. The short-term wins progressives gain by legitimizing a corporate veto over what we see online are vastly overshadowed by the most important consequence of brand safety: the mass extinction of reality-based reporting. Reality isn't brand safe. If you're in the reality based community, brand safety should be your sworn enemy, even if they help you temporarily get a couple of Nazis kicked off Twitter.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/11/11/ad-jacency/#brand-safety
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