#how to set up google analytics

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Google Analytics is a free web analytics tool presented by Google to assist you with breaking down your site traffic.  Despite the fact that Web Analytics seems like a tiny space of the Digital Marketing presence, the ramifications of Google Analytics are indeed tremendous.

[varsha-123456]

Google Analytics is a free web analytics tool presented by Google to assist you with breaking down your site traffic. 

[gmatechnologi]

How to Set Up Tag manager For Seamless Google Analytics Integration

In the digital age, data is the backbone of informed decision-making for businesses and marketers. Google Analytics is a powerful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. That’s why we’re here to introduce you to the game-changer: Tag Manager. By setting up Tag Manager for seamless Google Analytics integration, you can simplify your data tracking process like never before. Say goodbye to complicated codes and hello to a smooth and effortless way of monitoring your website performance. So, let’s dive in and discover how this powerful tool can revolutionize the way you handle your analytics – all while saving time and boosting productivity!

What Is Tag Manager?

Tag Manager is a tool that allows you to easily add and manage your website’s tags, including those for analytics and marketing platforms like Google Analytics. By using Tag Manager, you can avoid having to hard-code tags into your website’s code, making it simpler to keep your tags up-to-date and accurate. In addition, Tag Manager can help you better manage your website’s data collection by giving you control over when and how tags are fired.

Benefits Of Using Tag Manager For Google Analytics Integration

If you manage a website, there’s a good chance you’re using Google Analytics to track your site’s traffic and performance. Google Analytics is a powerful tool that provides a wealth of data about your website visitors. However, setting up tracking for all of the different web pages on your site can be a challenge.

This is where Google Tag Manager comes in. Tag Manager is a free tool from Google that makes it easy to add and manage tracking code on your website. With Tag Manager, you can quickly and easily add Google Analytics tracking code to all of your web pages without having to edit each page individually.

Tag Manager also makes it easy to track events on your website, such as clicks on links or buttons. This data can be extremely valuable in understanding how visitors interact with your site and what they’re interested in.

Using Tag Manager can simplify your data tracking process and make it easier to get the most out of Google Analytics. If you’re not using Tag Manager already, we recommend giving it a try!

How To Set Up Tag Manager

Log in to your Google Analytics account and select the Admin tab.

Under the Property column, click +Create Container.

Enter a name for your container and select Web as the platform. Then click Create Container.

Copy the code provided under Step 2: Install Tags. This code needs to be added to every page of your website that you want to track with Google Analytics.

Use a tag management system like Google Tag Manager to insert the tracking code onto your website pages. This will allow you to manage all your website tags in one place, and make it easier to add or remove tags as needed without having to edit your website code.

To set up Tag Manager, create a new account and container following the instructions on their site. Once you’ve created your account, you’ll be given a snippet of code to copy and paste onto every page of your site that you want to track with Tag Manager.

Now that everything is set up, you can start using Google Analytics tracking codes (called “tags”) within Tag Manager to track specific events on your website pages such as button clicks, form submissions, and more!

Setting Up Tags In Tag Manager

If you’re looking to simplify your data tracking, Google Tag Manager is a great solution. Setting up tags in Tag Manager is a breeze, and it only takes a few minutes to get started.

To set up tags in Tag Manager, first create a new account and container. Then, add the tags you want to track, including your Google Analytics tag. Publish your container so that the tags are live on your site.

That’s all there is to it! With Tag Manager, you can easily manage all of your tags in one place, making it simple to keep track of your data.

Configuring Triggers And Variables In Tag Manager

When you’re ready to take your Google Analytics implementation to the next level, Tag Manager is the tool for you. Tag Manager simplifies the process of tracking page views, events, and other interactions by allowing you to set up triggers and variables that will do the heavy lifting for you.

To get started, sign in to your Google Analytics account and navigate to the Admin page. In the Property column, click on Tag Manager. If you don’t see Tag Manager listed, it may not be available for your account yet – in this case, you’ll need to contact your Google Analytics administrator.

Once you’re in Tag Manager, click on Create Container. You’ll be prompted to give your container a name and choose where it will be used – choose Web if you’re planning on tracking interactions on a website. After you’ve created your container, you’ll be given a code snippet that needs to be added to every page of your site. The easiest way to do this is to add it as a custom HTML tag in your site’s template.

Now that your container is set up, it’s time to configure some tags. Tags are snippets of code that correspond to the actions you want to track (such as pageviews or clicks). To create a new tag, click on the New Tag button and choose the type of tag you want to create from the list of options.

Most tags will require some sort of trigger – this is what tells Tag Manager when to fire the tag. To create a trigger, click on the New Trigger button and then select the type of trigger you want to use. You can choose from pageview, click, form submission, and more.

Finally, you’ll need to set up some variables. Variables are pieces of information that you can use in your tags and triggers (such as the URL of the page being viewed). To create a variable, click on the New Variable button and then select the type of variable you want to use. You can choose from fields like Page URL, Page Hostname, and Referrer URL.

With tags, triggers, and variables configured, you’re ready to start tracking interactions on your website! Tag Manager makes it easy to keep track of user behavior – all without having to write any code.

Testing Your Tagging Setup

Assuming you’ve already decided to use Google Tag Manager (GTM) to deploy your Google Analytics tags, the next step is testing your setup before going live. This is important because it allows you to verify that your tags are firing correctly and passing the right information to Google Analytics.

The first thing you need to do is create a new container in GTM. This will be your test container, which you will use to test your tags before publishing them to your live site. Once you’ve created the test container, you can add any tags that you want to test.

Next, you need to create a test page on your website. This can be a simple page with just a few elements, or it can be an existing page that you know receives traffic. Once the test page is created, add the GTM code snippet to it.

Now it’s time to actually test your tags. To do this, you’ll need to use the Preview mode in GTM. When Preview mode is enabled, GTM will load all of your tags on the pages that you visit, but those tags will only fire when the preview mode is active. This allows you to see exactly what would happen when those tags are fired on a real pageview.

To activate Preview mode, click the “Preview” button in the top-right corner of the GTM interface. Then navigate to your test page and interact with it as you normally would. As you do so, the tags that you’ve set up will fire and appear in the “Tags Fired On This Page” section of the GTM interface.

Once you’re satisfied with your tagging setup, you can go ahead and publish your changes to your live site. To do this, click the “Submit” button in GTM and give your container a descriptive name (e.g., “Analytics tags – July 2019”). This will make it easier for you to keep track of which versions of your tagging setup are currently live on the site.

Optimizing Your Tagging Setup

Assuming you’ve already decided to use Google Tag Manager (GTM) for your web tracking needs, the next step is setting up your tags. The process of optimizing your tagging setup can be broken down into a few key steps:

Choose the right tags for your needs. There are a variety of different types of tags available, each with its own strengths and weaknesses. Be sure to select tags that will best meet the needs of your website or app.

Configure your tags properly. This step is crucial in ensuring that your tags are firing correctly and accurately capturing the data you need.

Test, test, test! Once you have your tags set up, it’s important to verify that they are working as intended. The only way to do this is through careful testing.

By following these steps, you can be confident that your GTM setup is optimized for success.

Alternatives To Using Tag Manager With Google Analytics

If you’re not using Google Tag Manager to manage your Google Analytics tracking code, you’re missing out on a valuable tool that can save you time and simplify your data tracking. Here are some alternatives to using Tag Manager with Google Analytics:

Use the Google Analytics Tracking Code Helper Plugin for WordPress

The GA Tracking Code Helper is a free WordPress plugin that allows you to easily add the Google Analytics tracking code to your website. Once installed, simply enter your GA Tracking ID and the plugin will automatically insert the tracking code into the header of your website.

Add the GA Tracking Code Manually

If you’re not using WordPress, or if you prefer not to use a plugin, you can add the GA tracking code manually to your website’s header file. Simply copy and paste the following code into your header file, replacing YOUR_TRACKING_ID with your actual GA Tracking ID:

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All the cool kids use ComicFury 😘

Hey y'all! If you love independent comic sites and have a few extra dollars in your pocket, please consider supporting ComicFury, the owner Kyo has been running it for nearly twenty years and it's one of the only comic hosting platforms left that's entirely independent and reminiscent of the 'old school' days that I know y'all feel nostalgic over.

(kyo's sense of humor is truly unmatched lmao)

Here are some of the other great features it offers:

Message board forums! It's a gift from the mid-2000's era gods!

Entirely free-to-use HTML and CSS editing! You can use the provided templates, or go wild and customize the site entirely to your liking! There's also a built-in site editor for people like me who want more control over their site design but don't have the patience to learn HTML/CSS ;0

In-depth site analytics that allow you to track and moderate comments, monitor your comic's performance per week, and let you see how many visitors you get. You can also set up Google Analytics on your site if you want that extra touch of data, without any bullshit from the platform. Shit, the site doesn't come with ads, but you can run ads on your site. The site owners don't ask questions, they don't take a cut. Pair your site with ComicAd and you'll be as cool as a crocodile alligator !

RSS feeds! They're like Youtube subscriptions for millennials and Gen X'ers!

NSFW comics are allowed, let the "female presenting nipples" run free! (just tag and content rate them properly!)

Tagging. Tagging. Remember that? The basic feature that every comic site has except for the alleged "#1 webcomic site"? The independent comic site that still looks the same as it did 10 years ago has that. Which you'd assume isn't that big a deal, but isn't it weird that Webtoons doesn't?

Blog posts. 'Nuff said.

AI-made comics are strictly prohibited. This also means you don't have to worry about the site owners sneaking in AI comics or installing AI scrapers (cough cough)

Did I mention that the hosting includes actual hosting? Meaning for only the cost of the domain you can change your URL to whatever site name you want. No extra cost for hosting because it's just a URL redirect. No stupid "pro plan" or "gold tier" subscription necessary, every feature of the site is free to use for all. If this were a sponsored Pornhub ad, this is the part where I'd say "no credit card, no bullshit".

Don't believe me? Alright, look at my creator backend (feat stats on my old ass 2014 comic, I ain't got anything to hide LOL)

TRANSCRIPTS! CHAPTER ORGANIZATION! MASS PAGE UPLOADING! MULTIPLE CREATOR SUPPORT! FULL HTML AND CSS SUPPORT! SIMPLIFIED EDITORS! ACTUAL STATISTICS THAT GIVE YOU WEEKLY BREAKDOWNS! THE POWER OF CHOICE!!

So yeah! You have zero reasons to not use and support ComicFury! It being "smaller" than Webtoons shouldn't stop you! Regain your independence, support smaller platforms, and maybe you'll even find that 'tight-knit community' that we all miss from the days of old! They're out there, you just gotta be willing to use them! ( ´ ∀ `)ノ～ ♡

[sergeifyodorov]

would you actually be willing to give like a pretty long rundown of those main guys from the 2015 draft class?? because i would be Very interested

Of course! I wrote this in a Google doc so I could get it all down. It's a LOT btw -- this is the abridged version, leaving out what are probably important details, and it's still [checks] 11k words long. Sorry about that.

Anyone who tells you that the draft is a science is an idiot not worth their twenty-dollar stadium beer. The draft has analytical elements, sure, but it is a crapshoot through and through. If you dare to take a look back on draft histories from the past ten years -- the past twenty, the past thirty -- only rarely is the first pick, the “best in show,” actually the best of his class. I mean, no wonder, right? How well can you determine how good a man is going to be at hockey when you have only seen him as a teenager? Accuracy and prophecy are not kin.

Every ten years, though, you come across someone whose trajectory is easy to map. A prospect who is so head and shoulders above everyone else -- in numbers, in the eye test -- that you cannot help but say that they are going to be The Next One. God save the poor boy you put that name on.

In this case, it is 2014, and they are speaking those words again. On the dingy ice of an OHL arena, a red-haired Toronto boy with scared fawn’s eyes paces around the circles, faster than anyone else in the building. There are articles written about him already, calling his experience the torture test and labelling him Jesus, the saviour, the new great. It will get worse for him from here.

A Generational Prospect

It is 2004, and all eyes are on Sidney Crosby. He has eclipsed QMJHL scoring records. He performs highlight-reel antics. It is known that he will make the NHL as a teenager, and that whichever team has him will have an asset they should not ever think to relinquish.

Now, in 2023, all expectations of him are blown away. He is fifteenth on the all-time scoring list, having played most of his life in the dead-puck era, and will be inside the top ten by the time he retires. He has never been below a point per game, having gotten to a hundred points as an eighteen-year-old rookie and only slowed down to ninety at thirty-five. He has won three Cups; two Harts; two each Art Ross and Rocket Richard.

Something similar can be said for his contemporary, one Alex Ovechkin, sixteenth in all-time scoring, second ever in goals. While neither were always the most singular, dominant player of the past eighteen years (has it really been that long?) their longevity and consistent high-level play have cemented them into that tier of all-time greats. 

Such players only emerge once (or, for them, twice) in a generation; a “generational talent.” Gordie Howe was the first, before drafting happened at all, then Gretzky, joined as a part of the WHA merger, then Lemieux, then, debatably, Jagr through the early half of the dead-puck era, then Crosby and Ovechkin. Jagr was drafted fifth overall partly due to political constraints (it was 1990, and Czechia was behind the Iron Curtain), but all of the other drafted ones went first. While development curves for everyone else are hard to map, it is easy to tell, for them, how good they are as youths. We all call Gretzky the “Great One,” but he actually got that nickname before he was a teenager, because of how much better than the rest of his peers he was.

This is how we go up to the 2015 draft. Let’s say that it is September 2014, a full hockey season before the draft, so we can set the scene. Go back to the dingy Erie rink, watch the red-haired boy speed around the ice.

This is Connor McDavid. He was born in January just outside Toronto; if you are unfamiliar with the term “GTA,” I will pause now to tell you that it means Greater Toronto Area, and that it is the nexus of all hockey in the world. He is a Leafs fan, as so many of the GTA hockey-playing hopefuls are. 

Connor is an unusual child, even by young hockey prospect standards. Entry to any of the CHL major junior leagues -- the OHL, the WHL, the QMJHL -- starts at sixteen, but select few can apply early, and if they are academically, physically, and emotionally deemed adept they can be accepted for exceptional status and join at fifteen. This happens once every two or three years nowadays; Tavares and Ekblad were the only ones to predate McDavid. As well as being deemed exceptional by the board of the CHL, he is exceptional among peers, too: intelligent and analytical, black-and-white, painfully shy. He works hard in school, desperate to avoid coming off as a “dumb jock.” Media interviewers ask for him, but they have to change the settings on their microphones in order to pick up his voice, it is so soft. 

He has already won trophies; scholastic achievement, sportsmanlike behaviour, CHL rookie of the year. He will score at least one point in all but one of the first eighteen games of the 2014-15 OHL season, before breaking his hand in a fight (getting himself a Gordie Howe hatty, being that he already has a goal and an assist). He will score a hundred points in thirty-eight games, and a hundred and twenty points in the forty-seven games he will play.

Understandably, his name is penned in at number one on the draft board. Even such deficits as breaking a hand and being out for six weeks don’t tank his stock, it is so obvious how well on track he is to outpace all but the best.

He is sweet and shy, a captain of Erie based mostly on skill, and tight-laced into the destiny of future franchise saviour.

At least he has a friend, though, right?

Dylan

The 2014-15 Erie Otters are a good team. A great one, even -- third in league standings by season’s end, and you don’t get that far if your single generational superstar is sidelined half the year with a hand injury.

This is where Dylan comes in. Like Connor, he’s a GTA boy, and a young Leafs fan. Unlike Connor, he’s part of a serious hockey family -- the middle child of three. His older brother Ryan has already been drafted, in the first round, no less. He’s a real student of the game, too, a stats obsessive and a calm, steadfast personality. 

Remember how we said the draft is a crapshoot? That’s very true. Prospects may have precise rankings when all is said and done, but in the meantime I find it best thinking of them as instead arranging into tiers -- there’s the generational talent in this year, but disregarding him we have a first overall-level, then a small handful of top prospects. Not saviours in their entirety, but certain to make a team very happy. Dylan projects as the latter group -- he’ll be somewhere between three and five. In 2014-15, he’s the OHL scoring leader, and takes the Erie Otters’ single-season record.

He and Connor are also best friends. Connor’s quiet, anxious even, but Dylan has a coolheaded sort of confidence that brings out the best in him. Rarely are they pictured without each other; rarely are they spoken to without mentioning the other. There’s a sweet little video out there of the Otters going to New York state and going on this little ziplining/outdoor climbing gym, and Connor and Dylan are about as glued to each other’s sides as you can be while obeying the harness safety rules. In hockey terms, while a little young for it, they’re married. Much like Crosby and Malkin are, although over a much shorter term, and publically the two Otters are much closer.

Dylan is the one I feel as if I can talk the least about. He is mostly defined by what he is not: not Connor, to start, and before the actual draft takes place that is the most of it. 

Of course, that’s the most of what any of it is, isn’t it? These are teenagers, separated into imprecise tiers and mostly defined by which tier they slot into. The three boys below Connor, no matter how good they are, are defined by being not Connor.

Jack Eichel most of all.

Jack, to start, is American, unlike any of the other three. He’s a late birthday -- born in November of 1996 instead of  the first eight and a half months of 1997 -- so he’s, in theory, had another year to adapt. (Brief footnote: the September 15 cutoff is what determines draft eligibility, either the year you turn eighteen or the year you turn nineteen. If you were born in, say, June of 2000, you would be eligible for the draft in 2018. If you had the audacity to be born in October of 2000 instead, you’d have to wait until 2019.) His development pipeline is also unlike the others, having come up into the NCAA, college hockey, and playing at the US National Development team before committing to Boston University. He won the Hobey Baker award as a freshman, and led the NCAA in scoring as a rookie.

He was marketed, coming into the draft, as the American Connor -- the new face of American hockey, a homegrown star, a fellow generational talent, although that was a feeble marketing strategy to dull the disappointment of going second to greatness. He was proud and polite, quiet but not scared, a young man uncomfortably aware of his own myth and rather irritated at the fact he had a myth in the first place. Taken in and treated well, he would probably have a well-suited disposition to a high-stress, playoff-bound team.

It’s unfortunate that that wouldn’t realize until eight years after he was drafted.

The Draft Itself, or, What Caused All These Problems In The First Place

The draft lottery rolls around. The lottery and the draft take place on different days -- the lottery several weeks before, so that for a long time the boys have an idea of to whom they will go. The first four teams to pick are, in order:

Edmonton. Edmonton had been very bad, for a very long time, and had three shiny prizes already to show for it: Taylor Hall, drafted first overall in 2010; Nail Yakupov, drafted first overall in 2012; and Ryan Nugent-Hopkins, drafted first overall in 2013. I’m sure you already know this, but Edmonton was Gretzky’s team, while Gretzky won all his cups, and they now stand to get themselves another generational talent in Connor McDavid.

Buffalo. The Sabres have a few decent pieces: Ryan O’Reilly, Sam Reinhart. They haven’t made the playoffs in a few years, and have plummeted to the bottom of the standings, finishing thirtieth out of thirty.

Arizona. Arizona has never gotten off the ground, not once. They are a dust mote of a franchise, held in place by Gary Bettman’s fragile ego and the skimmings of Original Six markets. Their survival, as doomed as we know it is, is banking on a distant hope of good prospect luck and better PDO.

Toronto. While Arizona is the smallest of small markets, Toronto is… well, it’s Toronto. Remember earlier, how I said that the GTA is the nexus of hockey? Toronto is called the Centre of the Universe, and for good goddamn reason. The Leafs are one of the most storied franchises in the NHL, and simultaneously one of the winningest (the second-most Stanley Cups, after Montreal) and the losingest (their most recent Cup was almost sixty years ago.) Their fanbase dwarfs all but the most hardcore of French Canadian separatist contingents. There’s a common phrase now, when any hockey news is mentioned -- but how does this affect the Leafs? It’s well-done satire.

And with four teams, we have four boys. So I come upon the last one now: Mitch Marner. Mitch, like Dylan and Connor, is a GTA boy, a born and raised Leafs fan on an OHL team. He plays for the London Knights -- a diminutive forward (he weighs in at 160 pounds soaking wet at eighteen, and eight years later barely cracks 180) with fantastic playmaking skills, the creativity and gall to do things other players have never even thought of. He’s a sweet one, too, bubbly and energetic and cuddly and kind.

Here is how the draft goes:

The Oilers take the stage first, for the fourth time in six years. The ceremony is unnecessary. Connor McDavid is the name everyone knows they will say. Connor walks up to the stage, looking vaguely nauseous, and dons the jersey and the hat. (His facial expression in the interviews afterward is thoroughly dissected over the next eight years. Some say it’s simple stage fright; others say it’s personal distaste for the Oilers -- remember, Toronto boy, Toronto heart. I choose to believe it’s the first one. Not all of us are John Tavares.)

After a first-round prospect is chosen, they bring him down for an interview, then shuffle him off to some arena underbelly for photos upon photos. Connor performs his niceties, but before he is taken back, he asks to stay. He wants to watch Dylan get drafted.

The Buffalo Sabres come second, and pick Jack Eichel. Eichel is asked, throughout, how he feels about Connor, being behind Connor, coming second to Connor. The narrative being pushed is called McEichel -- the Canadian wunderkind versus the American one -- and he wants no part in it. He’s impressed by Connor’s play, in their few brief meetings he thinks of him as nice enough, he wants to carve out his own path.

This refusal to play along may have been the start of the discontent, in hindsight. The media clearly wasn’t going to get anything out of soft-voiced scared-eyed perfect Canadian boy Connor, but Jack, sharper edges and colder heart, might be good for a soundbite or two about this new league-made rivalry. Jack, though, ever aware, puts himself solidly into Generic Hockey Interview voice and backs off.

The Coyotes come third. Here is where a choice occurs, the first genuine decision. Connor McDavid had been slotted into first pick since the day he got accepted for exceptional status. Eichel had taken a few years more, but his place in second after Connor was well known for months on end. Dylan and Mitch, however, were up in the air. Do you pick the big one with more points, or the small one with star power?

The Coyotes follow the conventional hockey wisdom, and take the big boy. Connor waits to watch his friend take the jersey, then hugs him in the wings.

Finally, the Leafs.

Let’s actually take a step back to talk about the Leafs rebuild, for a second, because it, like everything the Leafs have ever done, is a testament to failure. Also, somewhat, because it is relevant. Also, moreso, because I can’t shut up about hockey and you’ve asked me to talk as long as I like. If you’re still reading, I want you to know that a) I am ever thankful for your time and b) we’re, like, just getting started here.

The Leafs’ last contending era was before the 04-05 lockout season, which means it predates the salary cap. They struggled in the midsection, for a long time, then finally fell enough to gain the fifth overall pick in 2008, with which they selected a big tough young defenceman named Luke Schenn, the first official piece of the Leafs’ rebuild, strange as it may be. Luke, while competent enough, was obviously not the sort of franchise-changing star the Leafs needed, and they struggled in the midsection again, before gaining, once more, the fifth overall pick, with which they selected Schenn’s partner, one Morgan Rielly. The two would be perfect partners, but we won’t know this for eleven years. Luke was traded twelve hours after Rielly’s draft.

Rielly is still in the AHL the next year, 2013, when the Leafs make the playoffs. This is the infamous 4-1 series: the Leafs go down 3-1 in the series, claw their way back up to game seven. They gain a 4-1 lead, going into the third period, and then blow it completely and lose the game, and the series, in overtime. They do not make the playoffs in 2013-14, and before the 2014-15 season begins they change management. The man they install as President decides to tank, and tank hard, selling as much of the Leafs as he can in the hopes of landing that elusive first pick.

They end up with fourth overall, and Mike Babcock, the Leafs’ head coach, does not want Mitch Marner, instead asking the then-management for the bigger defenceman, a boy named Hanifin who will go fifth to the Hurricanes. The Leafs take Marner anyway. Watch him as his name is called. He, like the first three, sits in a nest of other prospects and their families -- Mitch actually sits right behind Jack Eichel -- but unlike them, when his name is called the other prospects lean over to offer him congratulations, as well as his parents and brother. Mat Barzal, from across the aisle, offers a bro-hug as Mitch goes by.

The rest of the draft goes as usual. The 2015 draft, beyond narratively, is one of the deepest drafts in recent memory; players you may recognize include Timo Meier, Mikko Rantanen, Travis Konecny, Sebastian Aho (the Carolina one!), Roope Hintz, Kirill Kaprizov, Troy Terry… the list goes on. These players have their own stories, but few really tie in to this one. (So far.)

Summer passes; we move on. Training camp rolls around.

Connor McDavid, as expected, makes the team. He moves in with Taylor Hall, a fellow first overall. Jack Eichel also makes the team.

Dylan and Mitch do not. Dylan’s reasons are unknown to me, but Mitch is sent down because, again, Babcock does not want him. He’s naturally undersized and does not have a frame that builds muscle; Babcock is not under the impression that young men in Mitch’s image make good hockey players. Both Mitch and Dylan are returned to the OHL.

The stage is set now; each boy has a team. Eight years on, only half of them are on those teams. But we can’t worry about that yet! We have to make it to the NHL first!

World Juniors and the Memorial Cup

Once Connor makes the Oilers, Dylan Strome is named captain of the Erie Otters. Very cool, to only get what you deserve after the golden boy is gone.

Jack and Connor are off playing with the big boys. They’ll get their own section later -- we have to work our way up, not up and down and up and down. I’ve got to be somewhat cohesive, you know? So, we’ll stay, for now, in the world of junior hockey.

The Otters and the London Knights, Mitch’s team, are in the wonderful circumstance of not only both being very good at the same time, but also being in the same division as one another. This means they see each other quite often (no plane travel in the OHL. Bus only.) and have thus formed… a bit of a rivalry. It is becoming difficult to dance around: Dylan Strome, despite the politeness they’ve shown each other at the draft, hates Mitch Marner.

And why wouldn’t you? He’s the one Dylan fought with all last season for the OHL scoring title; he’s fast on his feet and can shoot from impossible angles; he makes plays you’ve never even considered, much less considered possible. He dangles through the Otters and scores the easiest impossible goal you’ve ever seen and laughs as light as air about the whole thing. And he’s tiny. Unfortunately for the rest of us, Marner drew a lot of comparisons to Patrick Kane in his junior days -- thankfully without the character in common, but as a hockey player. An undersized (almost comically so) London winger with otherworldly ability to manifest scoring chances out of nothing. The exact sort of irritating worm that not one of us wants on the other team.

So, of course, they get put on the same team.

The 2016 World Juniors are summoned. Connor McDavid, then dealing with a broken collarbone and a great deal of pressure, is not on Team Canada’s roster. Dylan Strome and Mitch Marner both are. Suddenly and thankfully, the media’s focus shifts from one, false rivalry in McEichel to a very very real one.

I don’t want to dismiss what happens next as a mere symptom of the fact that hockey players are engineered to get along with their teammates, even if they don’t like each other. Admittedly, it does start that way -- Mitch is a winger and Dylan a centre, and both skilled, so the coach puts them on the same line. Simple enough. And then they spark up a friendship.

Dylan’s reasons for hating Mitch were not personal, just hockey-related. Dylan hated Mitch because he was good and he knew it, the simple way a teenager hates their direct competitor. On the same team, though, the competition aspect is removed, and the barrier for hatred is gone. This is the Dylan/Mitch enemies to lovers arc, if you want to put it that way.

Mitch, for the record, I doubt ever hated Dylan. He doesn’t have that in him, never had. He saw a rival, sure, and as soon as that rival wore a matching jersey I assume he taped the word friend over whatever defined their relationship before. Mitch is probably one of the most gregarious, friendly, charming hockey players out there. Beyond his cute little face and on-ice highlights, even. He’s loud, sure, but when he talks he knows how to include you. He finds out what you like and talks about it, he singles you out if you’re shy and builds up your confidence. He’s just plain nice.

Dylan, like the rest of us, was charmed. Within weeks he went from calling Mitch annoying to telling us all about how he loves cuddling (!?) with him. They became fast friends and great linemates.

Dylan’s not the only one Mitch Marner befriends at Worlds, though. Somewhere between matches, Mitch takes an elevator at the complex they’re staying at, and ends up sharing it with a boy from the American team, a tall square-jawed Mexican centre with a Justin Bieber obsession. This is Auston Matthews, one of the projected top picks of the 2016 draft -- born just two days after the cutoff that would have made him eligible to go in 2015. He played with Jack Eichel at the USNTDP, before taking his age-eighteen year to go play pro in Switzerland. He holds the NTDP scoring record as a seventeen-year-old, and will continue to hold it until Jack Hughes breaks onto the scene. The two boys in the elevator do not yet know it, but they are about to share the mantle of franchise saviour, for the franchise most desperately in need of saving.

Either way. The Canadians place sixth at World Juniors, the Americans do better, the Finns win the whole thing. (In the long run, Laine turns out not to be better than Matthews after all.) Mitch and Dylan go back to their OHL teams.

Erie and London tie in points that year, but London wins the OHL title and goes to Alberta for the Memorial Cup, the CHL trophy. Mitch Marner takes home the scoring title, the Stafford Smythe (CHL equivalent of the Conn Smythe), and the Memorial Cup itself. He is one of the most decorated winners in OHL history, touted as being clutch, creating magic, and racking up points. He has close friends in Dylan Strome and fellow Knight Matthew Tkachuk, who will be selected sixth overall in the 2016 draft, the second American after Auston Matthews himself. And when NHL training camp rolls around in the fall, even Babcock cannot deny he is ready, no matter how slight he may still be.

Connor Complex

There’s nothing that fuels story like a good rivalry, and the NHL was obsessed with marketing this rivalry. The Canadian versus the American. The perfect child of a long line of red-blooded southern Ontario tradition versus the Boston boy with a chip on his shoulder. Jack and Connor, Connor and Jack. They hyped Jack up the time leading up to the draft, trying to hint that he was almost as good -- no, just as good -- as McDavid himself.

He was not, and everyone knew.

The 2014-15 Sabres, then the worst team in the NHL and having done an elite job at tanking (they are one of the worst teams in the analytics era, besides the 2022-23 Anaheim Ducks -- I wonder what prize might be waiting at that number one spot? Surely not someone named Connor.) wanted McDavid. The Pegulas, the owners of the Sabres, tried to hide their disappointment in him as pride. They had an all-American star, they said, someone who had grown up not too far from Buffalo himself, and in the same country, no less. He would be the sort of man to lead them into a new golden age, away from the misery of the tank years.

And yet the narrative persisted. McEichel, they whispered. Look at how good Connor McDavid is, and look at how much Eichel is not him. McDavid, they say, McDavid McDavid McDavid. No article could be written about Jack without mentioning how he came second to Connor.

The Sabres tried to quell the whispers. Look at our boy, they say. They signed Eichel to an eight-year, ten million dollar contract, and in the beginning of the 2018-19 season they named him captain. Isn’t our boy great.

The team does not improve. The Sabres hadn’t made the playoffs for three years when they drafted Eichel; they still haven’t made the playoffs today. I wasn’t around to look, but the team was bad. Eichel did his best, but he was young and inexperienced and did not -- never did -- have captain’s blood in him; Ryan O’Reilly lost his love for the game.

The whispers of character issues start to come out. Jack Eichel is a “locker room cancer;” he’s selfish, stuck-up, quick-tempered. He’s caught in a cage where the only key is to be Connor, something which he never wanted to achieve in the first place, and never could have even if he did want it. The whole narrative was completely fabricated. He liked Connor well enough when they met.

I do imagine he has feelings about it, though, and feelings about Connor now. He didn’t know him, not enough to have an opinion on the boy, but the name followed him around long enough for him to think about it. Imagine it. You’re good in your field, great, even. You’re doing well enough to earn yourself a superstar contract, you’re an All-Star, and yet the only way you will get any recognition at all is when they say that you are worse than one of the greatest players ever to play the game. They lock you into a connection that you have never wanted, barring you from forging your own path. You exist permanently in that orange-and-blue shadow. I don’t blame Jack for being angry. I would be too.

Babcock

Auston Matthews was incredible from the jump. He was big, he was strong, his wrister is the stuff of legend. He won the Calder in his and Mitch’s rookie year, by a not insignificant margin, well ahead of Laine. He was a coach’s dream doll, unusual enough to be marketed and good enough to be useful. Unavoidably masculine even at nineteen.

Mitch less so. Mitch is still small, remember, and struggles to gain weight. I know I talk about his size a lot, but it’s genuinely important. Hockey and its fan culture has long been a group that prioritized size and raw power above all things. Mitch possessed neither of those things, and when he struggled with gaining muscle it was seen as an unwillingness to try. If you know anything about the ability of our bodies to gain or lose weight, you know that it is simply a genetic roll of the dice, a scale that puts a little bit of us into the “gains muscle mass easily” category and decides when to stop. Most hockey players actually aren’t very far up the muscle-gaining spectrum, especially when compared to American football or baseball players -- mass is strength, yes, but it’s also more to move around on ice -- but Mitch is especially low on the scale. Because of this, he is seen as unmanly, a dangerous thing to be.

The Leafs media market is a nightmare, and always has been. Because this is the Centre of the Universe, there are more eyes on the Leafs than on any other team. More eyes mean more writers, means you have to say weirder and wilder things to beg for clicks. Outrage is a good marketing tactic. Getting mad about one of the prize prospects seemingly not wanting to bulk up for the good of the team is a very easy thing to do.

What’s more, Mitch, after his entry-level contract had expired, had had a very difficult and long-drawn out contract negotiation, asking for a lot of money -- essentially the maximum that the Leafs could afford at the time. Because of the salary cap constraint, this was seen as kind of selfish. The angry clicks move. Mitch is sensitive, they say. Soft, selfish, weak.

It’s easy enough to dismiss out of hand when your uncle from Belleville does it, because what does he know. It’s different when it’s the head coach of the Leafs. Mike Babcock, is, at the time of hiring, the highest-paid coach in the NHL. He was signed before the 2015-16 season, and at that point had an eight-year contract, which would have carried him up until this year.

Mike Babcock sucked. Structurally, his teams were fine -- the Leafs made the playoffs in 2016-17, and haven’t missed it since, but he was awful, horribly mean to the boys under him, and especially, especially Mitch. 

We should skip ahead a little bit. It’s the beginning of the 2019-20 season. The Leafs have made the playoffs three times already, and lost in the first round each time -- but this, too, is not yet a phrase that strikes worry into our hearts. They’re young, and they have plenty of time left. 

Respected veteran Jason Spezza came home to the Leafs, having spent his career -- a player who might squeak the Hall of Fame, but is more likely just below its level -- in first Ottawa, where he was the captain of the Senators briefly and one of its most well-loved players, and then Dallas. Like the boys I talk about here, Jason Spezza is a former OHL player, a GTA boy, a Leafs fan. The Leafs’ season opener is against Ottawa, the team where Jason Spezza left most of his mark. There used to be a promotion with the Senators -- a local branch of some pizza chain would offer a free slice if the Sens scored more than five goals in a game. Spezza (and his linemates, Heatley and Alfredsson) were so good, they named his line the Pizza line. Mike Babcock makes Jason Spezza a healthy scratch on that day.

This is seen as disrespectful, but no more than a coach living up to his hardass reputation. You do what the coach tells you, don’t you? Lest you become a whiner, or worse, a locker room cancer. Scratching an extremely well-respected veteran on the opener against his former team is just something some guys do. A message, if you will. Stay the course, Babcock just wants his players to respect him.

And then news of the list leaks.

It happened when Mitch was a rookie, but they kept it hidden for three years. The Leafs went on a father-and-sons trip, one they do every season. They’re on a road trip, with only their fathers, isolated from their home.

(A brief aside to talk about Mitch’s dad; his name is Paul Marner, and he is the most stereotypical hardass hockey dad on the planet. A nitpicker, an armchair coach, a bully. I do not imagine Mitch felt particularly comforted by his and Babcock’s combined presence on this trip.)

Babcock approached Mitch and asked him to organize all of his teammates in a list. He wanted Mitch to arrange them in order of hardest workers to laziest; he thought Mitch was one of the lazy ones, and wanted to drive this point home by making him categorize his teammates like this. Mitch, as a rookie hockey player does in the presence of the Maple Leaf hanging over his head like the sword of Damocles, obliged. He was under the impression it would be a private affair, just an assignment from Babcock to teach him some sort of lesson. Whether it be out of fear or honesty, he placed himself last on the list. 

Babcock told the others.

Specifically, two Leafs vets that Mitch had placed low on the list -- Nazem Kadri and Tyler Bozak. Imagine this: you are a decent centre on a bubble team, but nonetheless an established NHL veteran of about a decade, and your coach shows you a list a rookie made. He tells you that the rookie arranged everyone by work ethic, grinders to lazy shits. You are firmly on the “lazy shit” end.

How much does the coach have to suck, or how much does the rookie have to be loved, for Kadri and Bozak to react like they did? The rumour says they called for Babcock’s head on the spot. Mitch was in tears. I wouldn’t want to stay in Toronto if that happened to me. No wonder he and Auston signed for so much -- Babcock was barely halfway through his contract when they did. If I’d thought that I would have to deal with him for that long, I wouldn’t accept anything less than as much as they could possibly pay me.

In the end, in the beginning of December, 2019, Mitch got hurt and the Leafs went on a road trip. They were already losing by the time they’d left, and they kept losing. Normally, a team on a road trip doesn’t take the hurt players with them, but they took Mitch. The Leafs lost six in a row and finally fired Babcock, letting Sheldon Keefe take his place. Mitch’s presence was a comfort.

Go West

The Leafs make the playoffs first, and take Mitch with them. The Sabres are fighting a silent war with their star centre, but they are no closer to success. 

Connor McDavid is named captain at nineteen, the youngest in the history of the NHL. He scrapes the team to a playoff spot, then to a second round loss. He wins the Art Ross and the Hart.

The year before his entry-level contract expires, when he is first eligible, he signs what is then the most expensive per-year contract in NHL history -- eight years, a hundred million dollars. He is looking forward to spending the rest of his prime as an Oiler. He wins the Art Ross the next year, comes very close the year after. The Oilers do not make the playoffs again until after Covid hits.

He gets hurt a lot, too -- he breaks his collarbone as a rookie, missing half the season, and at the very end of the 2018-19 year, crashes into the net irons and shatters his knee. There are rumours of the man who broke Connor’s collarbone doing it on purpose; Connor claims that he overheard the man bragging about it, and I am inclined to believe him. This guy gets traded to the Oilers not too long after that.

In the meantime, Dylan is struggling. The Coyotes stick him in Tucson, a team he is obviously too good for. His entry-level contract slides another season. He wiffles between Tucson and Arizona, not being considered good enough to stay up but being too good to stay down. In the end, on the last year of his entry-level contract, he is traded from the Coyotes to the Chicago Blackhawks, a similarly bad team with a few remnants of its Cup-winning days. Dylan, a feeble icon of Chicagoan hope for one last dance with the aging core, centres Patrick Kane.

In his first half-season with the Blackhawks, he scores 51 points in 58 games. There are hopeful flashes of what he can be, the touted prospect he once was. 

Things wrap up on New Years like this: Connor is beyond a hundred-point pace; Dylan, although in no less danger, is at least out of the dust at the bottom of the barrel; Jack is caught in a cold war; the team loves Mitch. 

John Tavares has a Terrible, Horrible, No Good, Very Bad Playoff Series

March of 2020 rolls around, and with it the coronavirus pandemic. The league is shut down before the season ends, and the playoffs re-formed in July, inside a bubble -- no one in, no one out until they are eliminated. The Sabres stay with their families, having once again missed the playoffs. The Leafs are set to play the Columbus Blue Jackets, and the Oilers are set to play the Blackhawks.

This, to date, is Dylan’s only playoff appearance, and he is set to face Connor.

Dylan wins.

The qualifying round -- functioning as the first round of the bubble playoffs -- is a best of five, not of seven, and the Blackhawks defeat the Oilers 3-1. They then proceed to lose in five games (this one is a best of seven) to Vegas, but Dylan’s job is done.

The Leafs lose in the first round again. The Leafs have made the playoffs since Auston and Mitch’s debut, every single year, but they lose each time; in six, to the Capitals, then in seven every year after that. Or, in this case, in five.

Covid had not stopped by the end of the 2020 season ( :/ ) and the NHL was rearranged for what would be ostensibly the 2020-2021 season, but ended up being played mostly in 2021. Because of border laws, the Canadian teams are sequestered into their own, North division. Dylan Strome signs a two-year contract extension with Chicago right before the season starts -- one that will carry him until the end of the 2021-2022 season. 

If you’ve seen All or Nothing on Amazon Prime, it is this season that is covered. The Leafs tear through what is seen as a weaker North division, taking a comfortable first place spot. Connor McDavid cracks a hundred points in fifty-six games. Both Leafs and Oilers lose in the first round.

The Leafs do it perhaps most remarkably. They have drawn the Canadiens, a rather insubstantial team who are in their spot mostly because they have one of the best goaltenders in recent memory at their back.

I watched this game, live, before I was a serious Leafs fan. I can only imagine what it would be like if you were already invested at that point; I would not wish to live that horror on anyone. I tried to watch All or Nothing, later, but I stop here. 

Corey Perry and John Tavares are both on the ice, in the race for the puck. Tavares catches an edge, as you sometimes do, and falls, and Perry’s knee is in exactly the wrong place at exactly the wrong time, and it catches Tavares in the side of the head. He falls to the ice, his limbs splaying unnaturally. He won’t move. 

Medics come over, to try and raise him to his feet. He fights against them, blood streaming from a cut in his forehead, unable to tell if they are trying to hurt him or not. There is no one in the crowd, the stadium empty for the pandemic. The camera cuts to Kyle Dubas in the rafters, who has a phone in his hand and swiftly vanishes back into the halls of the arena. He is calling Tavares’ wife. We do not know what is going to happen. Everyone looks shaken -- the Habs have just watched a man nearly die, the Leafs have just lost their captain, perhaps forever. They lose, although the game feels like an afterthought. I do not want to watch hockey anymore.

They win the next three straight, though, even without him. Then they lose, twice, in overtime.

The Leafs, as they have done for the past four years up to this point, go to game seven.

Partway through the game, Mitch Marner panics in his defensive zone and puts the puck over the glass. This is a penalty, it is a penalty every time, and he knows that. He sits in the box, looking defeated already. He curls in on himself, and the camera flashes to the penalty box. He’s crying. He knows the game is lost.

The Leafs are eliminated again, and there is a target on his back now, not only for the puck going over the glass but for the tears. He’s soft, they say. As they have said since he was picked, because he doesn’t look like a hockey player should, because he doesn’t act like a hockey player should, because he doesn’t play hockey like a hockey player should. He makes too much and he disappears when it matters.

Thoughts on the Leafs’ playoff successes suddenly switch from the core is young, even if this is frustrating to they need to win before it’s too late. Already, in recent years, they have suffered historic game-seven chokes and drastic failures to launch. Whether they do it against teams like the President’s Trophy-winning Capitals or the barely-alive wild-card Canadiens is irrelevant. They cannot win a round, at all. The Leafs are already the team with the greatest Cup drought, and they are now gaining a long playoff round victory drought too. It should be time, at least, for them to look like they are a contender. 

This is how the Leafs find themself stuck; a particularly frustrating timeloop, even though hockey itself is nothing but. Sports are cyclical by nature. A team is bad, then okay, then good, then declining, then bad again, and this repeats anew. Some teams try to get themselves out of this cycle by being good forever; I can assure you that this only really happens to the New York Yankees, who employ a cadre of evil wizards to keep everything on that hell team going well for them. Most other teams who try end up stuck like the Canucks are, right now: bad enough to miss the playoffs, but not good enough to get key picks for a rebuild. I can see next season play out, clear as day: they struggle out of the gate, one of their stars gets hurt right when it seems like they’re at the very, very start of gathering momentum, they’re bottom-10 by January and the team says everyone but Pettersson are on the table, they trade picks and low-grade players, they get blazing hot post-deadline and finish twenty-first.

There is, unfortunately, also a perception that pure talent is not what makes players playoff performers -- instead, some so-called “clutch gene” that exists, or not. The reality is somewhere in between. Clutch exists. There are always players who can score when no one else can even dream of it, but a greater problem is luck. President’s Trophy winners are not often Cup winners (even if higher seeds are most likely to win), because the regular season is a much, much bigger sample size and the playoffs can change the course of all of it by a goalie having a hot streak at the right time. The 2018-19 Tampa Bay Lightning, third-best team in NHL history, got swept in the first round by Sergei Bobrovsky going crazy. The 2022-23 Bruins lost in seven in the first round in much the same manner.

And no matter what, the Leafs are always on the wrong end of the luck. Bounces hit the post. The refs take back goals for reasons they would have ignored at any other time of year. John Tavares slips, and his head makes contact with a knee.

Mitch ends up the whipping boy. He is the Leafs’ most valuable player, and this is a team with Auston Matthews on it, but I’m serious. He was the Leafs’ leading playoff scorer in 2023, he’s one of the best penalty-killers in the league, he’s adored by everyone who’s ever once talked to him. He only ever wanted to be a Leaf, and now that he is here he is the sacrificial lamb for the anger at a curse that is not his fault.

I do blame the media. I will always blame the media, those who turn on him at a moment’s notice because they know picking on the skinny pretty unmanly one will get more clicks than anything else. I beg of you -- know that, of anything that it could be, it is not Mitch’s fault.

Jack Eichel has a Terrible, Horrible, No Good, Very Bad Neck Injury

It is 2021, and the Sabres aren’t going to make the playoffs. Jack Eichel has been captain for coming up on three years, and has been a Sabre for coming up on six, none of which have even slightly improved the team. He is widely disliked within the fanbase, and, rumouredly, within the locker room and organization. 

Jack is frustrated, dragging a mediocre team along through a slog of the past six years, and he has never been the kindest man on the planet. He is about to get worse. The Sabres are on a losing streak when they head to Long Island, and Jack is hit the wrong way and slips a disk in his neck. The Sabres insist he’ll only be out a week and a half. 

It is a great sin in hockey, to go against team. Anything that can be seen as selfish is demonized; shooting from a difficult angle when your teammate is wide open, not playing when you can muscle through the pain. Not trusting your coach or management is about as bad as you can get. If you’re a team guy, willing to sacrifice health and limb for the boys, you are held as saint, no matter how hurt you become in the end. This is a philosophy that has been drilled into these men since they were kids, as soon as they put their first skates on. You can stand any pain for the length of a hockey shift; you can play through anything for two minutes. It is a dangerous, dangerous school of thought, one of the most destructive parts of hockey culture. But it is, nonetheless, law.

Eichel is about to commit a sin so great they’ll kick him out of Heaven. I do think that, of the four of them, he is the only one with any semblance of genre awareness: when he was first scouted as a prospect and they were comparing him to McDavid, I think that he would be the only one to ignore the media’s spin on that as thoroughly as he did. He knows what he is, and he knows himself. Of course it comes off as bitchy and selfish, though -- that kind of pressure can’t be kind to anyone.

Before the week and a half is up, he visits a specialist doctor about his neck. This is where it all starts to go wrong.

The Sabres take issue with that for two reasons: one, that they hoped he’d be able to come back after the end of it. Keep in mind that he has herniated a disk in his neck, an injury typically so severe it’s impressive he’s walking -- slipping a cervical disk often causes nerve pain that radiates down through the entire spinal cord below that point, which is the whole body from how high up his is. Two, that the doctor he consults is an independent surgeon, one unaffiliated with the Sabres themselves. 

The thing about belonging to a hockey team is that you are, because of the way your employment is linked to your physical health, essentially their property. They make your medical decisions for you, they feed you, they tell you how to move. Going to someone else is a breach of contract, and the already-tense connection between Jack and the Sabres gets more tense. The Sabres keep losing. They lose eighteen games in a row.

Jack’s doctor recommended a surgery that no NHL player has ever had; cervical disk replacement. The Sabres did not want this -- the surgery carries risks, yes, but they also wanted to control the way that Jack’s injury was handled, and going through with this surgery was Jack’s wish, not theirs. The Sabres do their own evaluation, and ask for a different, more common surgery: spinal fusion. This surgery carries less immediate risk, but the bones in Eichel’s neck will also be fused, and he doesn’t want that. Because the team has final control over a player’s health, not the player, they decline his disk replacement. Having reached a stalemate, they rule him out for the rest of the season, trying to win a war of attrition.

September 2021 rolls around, and the Sabres, along with thirty-one other teams, take training camp. At the beginning of training camp, players do a physical exam. Jack, because his herniated disk has not improved, because he needs a surgery that has been denied from him, because he is stubbornly and bravely willing to wait out the Sabres, fails his physical. As a result, the Sabres, fed up with him, strip the captain’s C from his chest.

Jack makes one final request to the team: either let him get the surgery or trade him. In the end, they trade him to the Vegas Golden Knights, a team that did not exist when he was drafted. The Golden Knights approve him for the disk replacement surgery the day they acquire him.

The surgery is a success; his rehab goes better than anyone expects, and he starts tearing it up when he comes back. I would argue that, if the Golden Knights win the Cup this year, he should get the Conn Smythe -- he has been an invaluable member of the team, even without a letter on his chest.

It is less important for him to win his million awards than it is for him to come in and out of this surgery in the first place, still able to play. He fought with the team that was supposed to have upheld him as their star for months over his right to do what he wanted with his own health; in the end, the only way to go was for him to change that team. He was the first to have this surgery, but after him there have already been hockey players who have undergone it -- much like Tommy John, the baseball player who got his ulnar ligament reconstructed and the surgery to do so named after him. He fought for the chance to control his own body and won.

And for that, he was demonized.

The Sabres missed the playoffs every year they had him; they missed the playoffs every year after he left. Because he was the captain and he had the audacity to go against the organization’s wishes, he was hated. In Buffalo, he is still hated. If you ask, they’ll tell you he was a locker room cancer, that he was undevoted to winning. If you look at him in Vegas, neither of those things are true.

Jack Eichel is a rare man -- he does have that “clutch” gene, or rather doesn’t have the choke instinct. He has always been unbothered by the spiral around him. He operates well in the mire, and when the pressure rises it doesn’t affect him (or maybe, even better, he feeds on it.) He has the right kind of mentality -- that fuck-you, I’m here and you can’t change that, you tried to control me and I wouldn’t bend mentality. He has only made the playoffs once, this year. Like Dylan, actually, his only appearance has involved defeating Connor McDavid. Go back and watch his highlights from the Vegas-Edmonton series if you can: he has a couple of pretty goals and more than a couple great defensive takeaways, but he doesn’t lose his cool, not once. He has earned his right to be here, and he knows it more than anyone else. I’m rooting for the Stars, but I hope he wins some day.

153

How do you talk about the Edmonton Oilers? I mean, without either excusing or demonizing them, although I admit I have Hater Instinct and trend towards the latter. They have the best player in the world; that grown-up incarnation of the wide-eyed boy on the Erie rink. They have the best playoff performer in the world; Leon Draisaitl, who I have not avoided mentioning until now on purpose, but whom I cannot continue without bringing up. They have been terribly cap-managed since the day McDavid was drafted, and are an unstable roster with blazing-hot offense and very little defence or goaltending at all.

For a brief moment, let’s not talk about the Oilers. Let’s only talk about Connor himself.

McDavid has 850 points in 569 career games. Not even Sid had that many points through that few games. If he stays healthy, Connor’s well on track to become the second player ever to hit two thousand for his career -- after a certain other Oiler, who need not be mentioned. He has won just about every award you can win, with the exception of the Selke… and the Cup.

If it’s possible, he has proven himself better than all of the hype at the draft saying he would become a great. To watch him, you can see the way he has changed his team, how even though they have all learned from him that he is still the best.

There is something that many Oilers do. When next your team plays them, pay attention to it: they cut into the offensive zone with possession on the outside, using tight little crossovers to gain speed, after which they’ll usually try to rush the net (if there are no defenders in the way). This is a move that McDavid has patented; he’ll use it, just as many of the others will, but he’ll probably be the one that scores. The depth all skate like him, really, fast and in wide arcs, trying to generate a rush chance. 

Connor as a player is a tour de force, the best power-player in the world by a mile, no slouch at even strength, speedy enough to score even shorthanded. The boy’s got wheels. Sometimes it’s hard to tell which NHLers are fast and which are slow, but Connor’s just that tick above everyone else that you can see it without eye training at all.

Connor as a person is a bit less showy. He’s quiet by nature, shy and soft-voiced. Because he was hyped so much (franchise saviour, McJesus, Next One) he has been media trained into sterility, giving the same level answers as everyone else, hardly daring to express any opinion at all. His eyes are big, rounded, and one of them is lazy from a time when his brother tried to take it out as a child, and that combined with his heavy brow and stiff expression -- he’s never been a good smiler, smirks with one corner of his mouth and that’s mostly it -- give him a resting expression of something like concern, or maybe despair. When he laughs, he doesn’t really “laugh,” just kind of coughs, a one or two-syllable affair. He avoids eye contact with the camera, and often the reporters as well. There is no seething emotion under the surface, not like with Eichel, nor does he speak analytically like Dylan does. He moves through his life as if he is someone who does not want it to turn out quite like this.

I do not know if he wants to be in Edmonton. There are jokes about how he is desperate to leave, but I definitely don’t believe those; there’s a difference between not wanting to stay and wanting to go. I don’t think he hates it. He has been given a responsibility, the captain’s C -- and because, unlike Jack Eichel, he is a good Canadian boy who has been given a destiny, he accepts it. He loves his teammates, especially Draisaitl, whom he seems to derive all his confidence from.

I will also say that I don’t believe he’s stupid. Naive, perhaps; not stupid. There is no way out for him, even if he was sure he wanted to leave; he’s the best player in the world, far too expensive for any contender to afford in either trade or cap space, and if he asks for a trade he won’t let himself go to a team that isn’t already a contender. He will remain an Oiler at least until his contract is up, and I imagine that his staying afterwards depends on Draisaitl.

People talk about him leaving a lot, largely because of the team that has been assembled around him. The Oilers are not a well-created team, and I will say that plainly now and spend as little time technically deconstructing it as possible.

Beyond McDavid and Draisaitl, they have:

A rookie starting goaltender, whose success as we know it is based on a single-season sample size and a complete playoff collapse.

A five million dollar backup goaltender, who earned his contract by being carried by the Leafs, despite being utterly horrendous for a long enough stretch leading up to his free agency that anyone who looked beyond the win-loss numbers wouldn’t have signed him.

One genuine shutdown defender.

One young up-and-coming defender; by far one of the most promising Oiler (or otherwise) defensive prospects, beyond the usual suspects.

One netfront grinder who is great at playing wing to high-power setters, but cannot drive his own line.

One decent 2C.

Sarah Nurse’s cousin. Sarah’s better.

A supporting cast of bad defencemen and middling-at-best forwards.

Many charming characters, of course: Zach Hyman, the grinder, is a beloved ex-Leaf, and I’m personally a fan of Nugent-Hopkins, the 2C, but the vast majority of this is not the sort of thing a contending team is built upon. McDavid has missed the playoffs almost as often as he’s made them. The playoffs are a crapshoot, but in order to try your luck you have to at least be able to enter the lottery, and it takes a stunning amount of effort to be able to do that.

So, McDavid lingers, in this kind of limbo. It mirrors the Leafs, almost. (And yes. Because McDavid is an Ontario boy, and the Leafs are the Centre of the Universe, we have to mention them both in conversation. Not all stories revolve around the Leafs, but this one does.) One true contender, and one generational talent, both what we picture to be well overdue for their Cup run, but neither having yet done so. 

The thing about the stories of the class of 2015 is that they intertwine, that they mimic and mirror each other. These boys have not simply gotten drafted in the same handful of picks in the same year and gone on their merry ways -- they layer, they parallel, they weave around each other. Connor is the captain of a team that cannot win, Jack is a captain, Mitch cannot win. Jack fought for the right to control his body and was demonized for it; Mitch negotiated for a contract that he determined to be a fair price for Babcock, and was demonized for it. Whatever pure saviour they figure Connor to be, Jack is the twisted inverse of that, falling from grace.

Connor has one of the best seasons in NHL history, one of only seventeen player-seasons with over a hundred and fifty points (Nine of those seasons belong to Gretzky. Another four belong to Lemieux.) He loses, in six games in the second round, to the Vegas Golden Knights. At the time that he’s eliminated, he leads the playoffs in points. Leon Draisaitl is tied for second place. Counting from the date Mitch Marner played his first game in the NHL, the Oilers and Leafs have almost exactly the same number of playoff game wins, with the Oilers having one more.

There’s No Place Like Strome

Before we can look to the future, there is one person I have been neglecting. Dylan, poor Dylan. I think it would be only half an unfair assessment to call him a draft bust. He’s talented, for sure, but not nearly the same calibre that the draftees around him are. Hardly a Marner, an Eichel, or even a Rantanen or a Meier. 

His career has existed quietly in the shadows, so far from Connor McDavid that it only feels fair to mention them in the same conversation in this context. It has been eight years since they were best friends, Connor so close to Dylan he waited in the stadium in order to watch him get drafted. They didn’t look each other in the eye in the handshake line when Dylan won their series. Connor didn’t go to his wedding.

That being said: so far, he has found himself a knack for landing in the shadow of greatness. When he was an Erie Otter, it was Connor -- Dylan held the scoring title in their draft year, while Connor was out nursing his hand, but Connor was the chosen son and Dylan was the Coyotes’ consolation prize. When he was traded to the Blackhawks, he found himself centring Kane and Debrincat, but of course both of them were the offseason and trade deadline’s prizes, and not him.

And then he signed in Washington.

So now, we go back to Ovechkin. Alex Ovechkin is one of the greatest players of all time; his Capitals are on the decline now, but they contended for a long time while he was playing and may still contend as long as Ovi still skates. For a long time, the team relied on Ovechkin’s goalscoring, assisted mostly by his faithful centre, Nicklas Backstrom. They, too, are married; they have played a thousand games as teammates, been through a decade of heartbreak together before the Cup was theirs. During the 2021-2022 season, Backstrom took time off -- he needed hip surgery, something likely to end his career. Ovi was alone.

There is a fundamental difference, of course, between the expectations of wingers and centres. A winger, like Ovi, scores, or assists, at his own leisure, but it is the centre’s job to drive his line. Ovechkin is generational -- he will sink forty goals no matter what -- but he still needs someone to move him out of the defensive zone, someone to make his assist.

Enter Dylan -- a young centre, not especially fast on his feet but intelligent, and clearly experienced in the realm of managing high-calibre wingers (see: Debrincat, and the ghost of Patrick Kane.) He joins the Capitals on a one-year contract, desperate to prove himself. Chicago didn’t want him, and Arizona didn’t either. It takes barely until November before he is, once again, the necessary shadow of greatness. 

Ovechkin, the team’s captain and centrepoint, clearly likes what he sees, and the management does, as well. The Capitals offer Strome a five-year extension.

Maybe it’s because he’s less of a superstar then the other three members of his draft class, but Dylan has a life outside of hockey -- a wife and young daughter. After being thrown away by other teams, and with his new family, I can only imagine that it was… peaceful, if anything, to be offered this contract.

Chicago, after rapidly getting rid of him, Debrincat, and then Kane, would go on to tank spectacularly, and win themselves the first overall pick. They will use it to draft another generational talent. His name is also Connor.

The Blue Wedding

So, here we stand, at the end of it all. Dylan finally has a home, a mother hen of a Russian bear that it has become his job to assist in record-breaking, and soon to be two daughters. Jack has a team that loves him, freedom from pain, and an ongoing potential Cup run. Connor has a sterile mansion, a best friend, and an unsteady team. Mitch’s life is up in the air.

Right as I’m writing this, the general manager of the Leafs has been unceremoniously kicked out. His tenure will end the day before Mitch’s no-move contract kicks in, but it is not known if Mitch’s time as a Leaf will survive that long. He is well on track to become one of the greatest Leafs of all time, and his tenure might be cut short in the prime of his career. 

But let’s wrap up with this: Mitch will get married this summer. Because he’s Mitch, the darling of the league, everyone’s best friend, I imagine the wedding party to be extensive/ Packed to the brim of current and former Leafs, as well as people who have never been Leafs. I wonder if Dylan Strome will be there -- or even Connor McDavid, although McDavid never even attended Dylan’s wedding.

The stories, as they do, go on.

[beespaceprogram]

Sticker Cutter Research

I was looking into getting a sticker cutting machine, and I decided to start by looking into cricut which is a well known brand. I had a look at what models they had than their feature etc, but what I was most concerned about was their software. Printer companies like to lock you into a defacto subscription to support hardware you don't really own, and as I was to discover, cricut are operating in a similar way.

The cricut software is online-only*. To cut your own designs you need to use their software to upload your art to their server. There's no way to cut a new design without a logged-in cricut account and an internet connection. At one point in 2021 they flirted with limiting free accounts to 20 uploads/month but backed down after huge community backlash, as far as I can tell.

The incident spawned several community efforts to write open-source firmware for cricut hardware. Some efforts were successful for specific models/serial numbers, but require cracking open the case and hooking in to the debug contacts to flash the chip; not exactly widely accessible. Another project sought to create a python cricut server you can run locally, and then divert the app's calls to the server to your local one.

I restarted my search, this time beginning with looking for extant open-source software for driving cutters, and found this project, which looks a little awkward to use, but functional. They list a bunch of cutter hardwares and whether they're compatible or not. Of those, I recognised the sihouette brand name from other artists talking about them.

I downloaded the silhouette software to try like I did w the cricut software, and immediately it was notable that it didn't try to connect to the internet at all. It's a bit clunky, in that way printer and scanner software tends to be, but I honestly greatly preferred using it to cricut's sluggish electron app⁺. Their software has a few paid tiers above the free one, adding stuff like sgv import/export/and reading cut settings from a barcode on the input material. They're one-off payments, and seem reasonable to me.

This is not so much a review, as sharing some of the research I've done. I haven't yet used either a cricut or a silhouette, and I haven't researched other brands either. But I wanted to talk about this research because to me, cricut's aggressively online nature is a red flag. Software that must connect to a server to run is software that runs only at the whim of the server owner (and only as long as it's profitable to keep the server up). And if that software is the only thing that will make your several hundred dollars worth of plastic and (cheap, according to a teardown I read) servos run, then you have no guarantee you'll be able to run it in the future.

Do you use a desktop cnc cutter? What has your experience been like with the hardware and software? Do you have any experience from home printers with good print quality and user-refillable ink cartridges?

* Cricut's app tried to connect to more than 14 different addresses, including facebook, youtube, google analytics, datadoghq.com, and launchdarkly.com. Launch Darkly are a service provider that help software companies do a whole bunch of things I'm coming to despise, for example, they offer infrastructure for serving different features to different demographics and comparing results to control groups. You know how at various times you've gotten wildly different numbers of ads than your friends on instagram? They were using techniques like this to work out how many ads they could show without affecting their pickup/engagement rates. Scummy stuff.

⁺ Electron apps are web-pages pretending to be applications. They use heaps of ram, tend to have very poor performance, and encourage frustrating UI design that doesn't follow OS conventions. Discord's app is a notable example of an Electron app

[mariacallous]

Google’s and Microsoft’s search engines have a problem with deepfake porn videos. Since deepfakes emerged half a decade ago, the technology has consistently been used to abuse and harass women—using machine learning to morph someone’s head into pornography without their permission. Now the number of nonconsensual deepfake porn videos is growing at an exponential rate, fueled by the advancement of AI technologies and an expanding deepfake ecosystem.

A new analysis of nonconsensual deepfake porn videos, conducted by an independent researcher and shared with WIRED, shows how pervasive the videos have become. At least 244,625 videos have been uploaded to the top 35 websites set up either exclusively or partially to host deepfake porn videos in the past seven years, according to the researcher, who requested anonymity to avoid being targeted online.

Over the first nine months of this year, 113,000 videos were uploaded to the websites—a 54 percent increase on the 73,000 videos uploaded in all of 2022. By the end of this year, the analysis forecasts, more videos will have been produced in 2023 than the total number of every other year combined.

These startling figures are just a snapshot of how colossal the issues with nonconsensual deepfakes has become—the full scale of the problem is much larger and encompasses other types of manipulated imagery. A whole industry of deepfake abuse, which predominantly targets women and is produced without people’s consent or knowledge, has emerged in recent years. Face-swapping apps that work on still images and apps where clothes can be “stripped off a person” in a photo with just a few clicks are also highly prominent. There are likely millions of images being created with these apps.

“This is something that targets everyday people, everyday high school students, everyday adults—it's become a daily occurrence,” says Sophie Maddocks, who conducts research on digital rights and cyber-sexual violence at the University of Pennsylvania. “It would make a lot of difference if we were able to make these technologies harder to access. It shouldn't take two seconds to potentially incite a sex crime.”

The new research highlights 35 different websites, which exist to exclusively host deepfake pornography videos or incorporate the videos alongside other adult material. (It does not encompass videos posted on social media, those shared privately, or manipulated photos.) WIRED is not naming or directly linking to the websites, so as not to further increase their visibility. The researcher scraped the websites to analyze the number and duration of deepfake videos, and they looked at how people find the websites using the analytics service SimilarWeb.

Many of the websites make it clear they host or spread deepfake porn videos—often featuring the word deepfakes or derivatives of it in their name. The top two websites contain 44,000 videos each, while five others host more than 10,000 deepfake videos. Most of them have several thousand videos, while some only list a few hundred. Some videos the researcher analyzed have been watched millions of times.

The research also identified an additional 300 general pornography websites that incorporate nonconsensual deepfake pornography in some way. The researcher says “leak” websites and websites that exist to repost people’s social media pictures are also incorporating deepfake images. One website dealing in photographs claims it has “undressed” people in 350,000 photos.

Measuring the full scale of deepfake videos and images online is incredibly difficult. Tracking where the content is shared on social media is challenging, while abusive content is also shared in private messaging groups or closed channels, often by people known to the victims. In September, more than 20 girls aged 11 to 17 came forward in the Spanish town of Almendralejo after AI tools were used to generate naked photos of them without their knowledge.

“There has been significant growth in the availability of AI tools for creating deepfake nonconsensual pornographic imagery, and an increase in demand for this type of content on pornography platforms and illicit online networks,” says Asher Flynn, an associate professor at Monash University, Australia, who focuses on AI and technology-facilitated abuse. This is only likely to increase with new generative AI tools.

The gateway to many of the websites and tools to create deepfake videos or images is through search. Millions of people are directed to the websites analyzed by the researcher, with 50 to 80 percent of people finding their way to the websites via search. Finding deepfake videos through search is trivial and does not require a person to have any special knowledge about what to search for.

The issue is global. Using a VPN, the researcher tested Google searches in Canada, Germany, Japan, the US, Brazil, South Africa, and Australia. In all the tests, deepfake websites were prominently displayed in search results. Celebrities, streamers, and content creators are often targeted in the videos. Maddocks says the spread of deepfakes has become “endemic” and is what many researchers first feared when the first deepfake videos rose to prominence in December 2017.

Since the tools needed to create deepfake videos emerged, they’ve become easier to use, and the quality of the videos being produced has improved. The wave of image-generation tools also offers the potential for higher-quality abusive images and, eventually, video to be created. And five years after the first deepfakes started to appear, the first laws are just emerging that criminalize the sharing of faked images.

The proliferation of these deepfake apps combined with a greater reliance on digital communications in the Covid-19 era and a "failure of laws and policies to keep pace" has created a “perfect storm,” Flynn says.

Experts say that alongside new laws, better education about the technologies is needed, as well as measures to stop the spread of tools created to cause harm. This includes action by firms that host the websites and also search engines, including Google and Microsoft’s Bing. Currently, Digital Millennium Copyright Act (DMCA) complaints are the primary legal mechanism that women have to get videos removed from websites.

Henry Ajder, a deepfake and generative AI expert who has monitored the spread of the technologies, says adding more “friction” to the process of people finding deepfake porn videos, apps to change people’s faces, and tools that specifically allow the creation of nonconsensual images can reduce the spread. “It's about trying to make it as hard as possible for someone to find,” he says. This could be search engines down-ranking results for harmful websites or internet service providers blocking sites, he says. “It's hard to feel really optimistic, given the volume and scale of these operations, and the need for platforms—which historically have not taken these issues seriously—to suddenly do so,” Ajder says.

“Like any search engine, Google indexes content that exists on the web, but we actively design our ranking systems to avoid shocking people with unexpected harmful or explicit content they don't want to see,” says Google spokesperson Ned Adriance, pointing to its page on when it removes search results. Google’s support pages say it is possible for people to request that “involuntary fake pornography” be removed. Its removal form requires people to manually submit URLs and the search terms that were used to find the content. “As this space evolves, we're actively working to add more safeguards to help protect people, based on systems we've built for other types of nonconsensual explicit imagery,” Adriance says.

Courtney Gregoire, chief digital safety officer at Microsoft, says it does not allow deepfakes, and they can be reported through its web forms. “The distribution of nonconsensual intimate imagery (NCII) is a gross violation of personal privacy and dignity with devastating effects for victims,” Gregoire says. “Microsoft prohibits NCII on our platforms and services, including the soliciting of NCII or advocating for the production or redistribution of intimate imagery without a victim’s consent.”

While the number of videos and pictures continues to skyrocket, the impact on victims can be long-lasting. “Gender-based online harassment is having an enormous chilling effect on free speech for women,” Maddocks says. As reported by WIRED, female Twitch streamers targeted by deepfakes have detailed feeling violated, being exposed to more harassment, and losing time, and some said the nonconsensual content found its way to family members.

Flynn, the Monash University professor, says her research has found “high rates” of mental health concerns—such as anxiety, depression, self-injury, and suicide—as a result of digital abuse. “The potential impacts on a person’s mental and physical health, as well as impacts on their employment, family, and social lives can be immense,” Flynn says, “regardless of whether the image is deepfaked or ‘real.’”

[thethirteenthcrow]

tbh i would love any kind of internet security list you could provide whenever you have time! :)

*kracks knuckles*

INTERNET SECURITY LIST AND OTHER FIREFOX EXTENSIONS

▷ use firefox, not safari or edge and Definitely Not google chrome;

▷ always use duckduckgo as your regular search engine. even w the extensions below you’ll see that none of them will light up bc duckduckgo is awesome and doesn’t track u;

▷ go to your add-ons and get these extensions (alphabetical order):

— adNauseum (fake-clicks on every ad it detects a bunch of times so the company's analytics will be all fucky-wucky and it will cost companies lotsa money)

— cookie autodelete

— decentraleyes

— disconnect

— don’t track me google

— duckduckgo privacy essentials

— hoxx vpn proxy (free, although limited, vpn)

— https everywhere

— localCDN

— privacy badger (redirects your trackers babey!)

— privacy possum (falsifies data so it costs companies as much money as possible)

— TrackMeNot (does randomly generated searches on random search engines so it hides what you really search for AND makes analytics all fucky-wucky)

— uBlock origin (superior adblocker)

— WhatCampaign (swaps out google analytics with fake shit, do you see a pattern? once again! the analytics are, repeat after me, fucky-wucky!)

▷ other add-ons that i do recommend but have nothing to do with tracking/adblocking:

— auto tab discard (closes ur tabs after long time no use, mend it to your own settings);

— bitwarden (one place to keep all your passwords, would not recommend putting Very Important ones like your bank account there but, like, tumblr works);

— dark mode (automatically makes websites dark, isn't perfect but it's nicer than being blinded by every Wikipedia page at 3am when you're losing that sense of existence and what is and isn't real anymore)

— firefox multi account containters (sort your tabs babey! give cute colors to your tabs, separates them from work/personal/shopping/etc.)

— google docs dark mode (turn off dark mode and use this one for docs, works amazingly)

— grammarly

— honey (save money, use honey ;))

— mind the time (keep track of how much time you've spent on a tab)

— reddit container and facebook container (two seperate add-ons but keeps your reddit and facebook stuff separate from the rest)

— reverso context (for my fellow bilinguals who sometimes Do Not Know the words and then there they are)

— shinigami eyes (it's a starting extension but it tries to hide transphobic and other anti-lgbtq+ stuff from your view. when you see something's slipped through, you can report it to them so they hide it from other users)

— simple tab groups (sort your tabs in groups with names n stuff)

— sponsorblock (also a starting extension, but hides sponsored-moments from youtube videos and makes you enjoy the content you're there for, not the 783rd hello fresh or raid shadow legends ad. it's user-driven, so be sure to submit the moments where there is sponsored content to help other viewers!)

— tranquility reader (if u don't want to be overwhelmed by all the functions on a webpage and just. read. the. damn. text.)

— unpaywall (a MUST for all students or people in research-driven workfields. read those paywalled items and articles! learning should be free! another option for this extension is 12ft ladder)

and those are all the extensions i currently have on my firefox. if you have any recommendations, drop 'em in my inbox and I'll add them to this list!! hope this helps you out!

small reminder that adding more extensions might make your firefox slower, but trust me, is alllll worth it.

stay safe out there on the big wide web that wants to know everything about you. don't tell them more than what you want them to know xx

[writingdotcoffee]

New in Writing Analytics: The Draft Library

I haven't posted much recently, and this is why. I've been working on a massive new feature for Writing Analytics. It took way longer than I expected, but it's ready now. And I'm so happy with how it turned out.

Previously, the app only had a chronological list of all your writing sessions. This works fine when you work on a single project, mostly first drafting. However, when you write a lot of stuff, it's easy to lose track of what you did when.

The thing is, people write a lot of stuff in WA. This feature was badly needed for a long time — my first sketches date back to August 2022. I'm glad I didn't build it back then because the idea wasn't fully formed yet. I found the right solution a few months ago and started working on it.

Introducing the Draft Library

One great thing about the library is that it's pretty self-explanatory. It's where your projects and drafts live. Projects behave like folders. You can drag them around to rearrange them. Click on a project to see the drafts inside.

When you open a draft, you'll see its text and some basic stats. Figures like the word count and how much time you spent working on it across all your writing sessions.

Creating new sessions has also changed. I broke the form down into a few steps. It's now way easier to select a project and join a challenge.

This brings me to my favourite new feature: colour coding! You could always set colours for projects, but this is mainly to distinguish them on your dashboard.

Now, you can colour-code drafts in the library as well. Make published drafts green and drafts that still need work red?

Or, when working on a more complex story, you could colour-code different chapters based on the PoV characters or track interweaving threads of the narrative. The possibilities there are endless!

If you'd like to give this a go, you can sign up here (it's free for two weeks).

Coming Up Next

I'm always working on new features for the app. Right now, I'm updating the version history. Every time you create a session, Writing Analytics makes a copy of your draft. You can go back in time and see all the previous versions.

I'm also working on an export feature to the docx format so you can move your work to Google Docs and send it to your editor when you finish drafting.

[msinfobusinesspromotion]

Google Analytics is a free web analytics tool presented by Google to assist you with breaking down your site traffic.  Despite the fact that Web Analytics seems like a tiny space of the Digital Marketing presence, the ramifications of Google Analytics are indeed tremendous.

[varsha-123456]

Google Analytics is a free web analytics tool presented by Google to assist you with breaking down your site traffic.

[ukrfeminism]

New research shows the number of deepfake videos is skyrocketing—and the world's biggest search engines are funneling clicks to dozens of sites dedicated to the nonconsensual fakes.

Google’s and Microsoft’s search engines have a problem with deepfake porn videos. Since deepfakes emerged half a decade ago, the technology has consistently been used to abuse and harass women—using machine learning to morph someone’s head into pornography without their permission. Now the number of nonconsensual deepfake porn videos is growing at an exponential rate, fueled by the advancement of AI technologies and an expanding deepfake ecosystem.

A new analysis of nonconsensual deepfake porn videos, conducted by an independent researcher and shared with WIRED, shows how pervasive the videos have become. At least 244,625 videos have been uploaded to the top 35 websites set up either exclusively or partially to host deepfake porn videos in the past seven years, according to the researcher, who requested anonymity to avoid being targeted online.

Over the first nine months of this year, 113,000 videos were uploaded to the websites—a 54 percent increase on the 73,000 videos uploaded in all of 2022. By the end of this year, the analysis forecasts, more videos will have been produced in 2023 than the total number of every other year combined.

These startling figures are just a snapshot of how colossal the issues with nonconsensual deepfakes has become—the full scale of the problem is much larger and encompasses other types of manipulated imagery. A whole industry of deepfake abuse, which predominantly targets women and is produced without people’s consent or knowledge, has emerged in recent years. Face-swapping apps that work on still images and apps where clothes can be “stripped off a person” in a photo with just a few clicks are also highly prominent. There are likely millions of images being created with these apps.

“This is something that targets everyday people, everyday high school students, everyday adults—it's become a daily occurrence,” says Sophie Maddocks, who conducts research on digital rights and cyber-sexual violence at the University of Pennsylvania. “It would make a lot of difference if we were able to make these technologies harder to access. It shouldn't take two seconds to potentially incite a sex crime.”

The new research highlights 35 different websites, which exist to exclusively host deepfake pornography videos or incorporate the videos alongside other adult material. (It does not encompass videos posted on social media, those shared privately, or manipulated photos.) WIRED is not naming or directly linking to the websites, so as not to further increase their visibility. The researcher scraped the websites to analyze the number and duration of deepfake videos, and they looked at how people find the websites using the analytics service SimilarWeb.

Many of the websites make it clear they host or spread deepfake porn videos—often featuring the word deepfakes or derivatives of it in their name. The top two websites contain 44,000 videos each, while five others host more than 10,000 deepfake videos. Most of them have several thousand videos, while some only list a few hundred. Some videos the researcher analyzed have been watched millions of times.

The research also identified an additional 300 general pornography websites that incorporate nonconsensual deepfake pornography in some way. The researcher says “leak” websites and websites that exist to repost people’s social media pictures are also incorporating deepfake images. One website dealing in photographs claims it has “undressed” people in 350,000 photos.

Measuring the full scale of deepfake videos and images online is incredibly difficult. Tracking where the content is shared on social media is challenging, while abusive content is also shared in private messaging groups or closed channels, often by people known to the victims. In September, more than 20 girls aged 11 to 17 came forward in the Spanish town of Almendralejo after AI tools were used to generate naked photos of them without their knowledge.

“There has been significant growth in the availability of AI tools for creating deepfake nonconsensual pornographic imagery, and an increase in demand for this type of content on pornography platforms and illicit online networks,” says Asher Flynn, an associate professor at Monash University, Australia, who focuses on AI and technology-facilitated abuse. This is only likely to increase with new generative AI tools.

The gateway to many of the websites and tools to create deepfake videos or images is through search. Millions of people are directed to the websites analyzed by the researcher, with 50 to 80 percent of people finding their way to the websites via search. Finding deepfake videos through search is trivial and does not require a person to have any special knowledge about what to search for.

The issue is global. Using a VPN, the researcher tested Google searches in Canada, Germany, Japan, the US, Brazil, South Africa, and Australia. In all the tests, deepfake websites were prominently displayed in search results. Celebrities, streamers, and content creators are often targeted in the videos. Maddocks says the spread of deepfakes has become “endemic” and is what many researchers first feared when the first deepfake videos rose to prominence in December 2017.

Since the tools needed to create deepfake videos emerged, they’ve become easier to use, and the quality of the videos being produced has improved. The wave of image-generation tools also offers the potential for higher-quality abusive images and, eventually, video to be created. And five years after the first deepfakes started to appear, the first laws are just emerging that criminalize the sharing of faked images.

The proliferation of these deepfake apps combined with a greater reliance on digital communications in the Covid-19 era and a "failure of laws and policies to keep pace" has created a “perfect storm,” Flynn says.

Experts say that alongside new laws, better education about the technologies is needed, as well as measures to stop the spread of tools created to cause harm. This includes action by firms that host the websites and also search engines, including Google and Microsoft’s Bing. Currently, Digital Millennium Copyright Act (DMCA) complaints are the primary legal mechanism that women have to get videos removed from websites.

Henry Ajder, a deepfake and generative AI expert who has monitored the spread of the technologies, says adding more “friction” to the process of people finding deepfake porn videos, apps to change people’s faces, and tools that specifically allow the creation of nonconsensual images can reduce the spread. “It's about trying to make it as hard as possible for someone to find,” he says. This could be search engines down-ranking results for harmful websites or internet service providers blocking sites, he says. “It's hard to feel really optimistic, given the volume and scale of these operations, and the need for platforms—which historically have not taken these issues seriously—to suddenly do so,” Ajder says.

“Like any search engine, Google indexes content that exists on the web, but we actively design our ranking systems to avoid shocking people with unexpected harmful or explicit content they don't want to see,” says Google spokesperson Ned Adriance, pointing to its page on when it removes search results. Google’s support pages say it is possible for people to request that “involuntary fake pornography” be removed. Its removal form requires people to manually submit URLs and the search terms that were used to find the content. “As this space evolves, we're actively working to add more safeguards to help protect people, based on systems we've built for other types of nonconsensual explicit imagery,” Adriance says.

Courtney Gregoire, chief digital safety officer at Microsoft, says it does not allow deepfakes, and they can be reported through its web forms. “The distribution of nonconsensual intimate imagery (NCII) is a gross violation of personal privacy and dignity with devastating effects for victims,” Gregoire says. “Microsoft prohibits NCII on our platforms and services, including the soliciting of NCII or advocating for the production or redistribution of intimate imagery without a victim’s consent.”

While the number of videos and pictures continues to skyrocket, the impact on victims can be long-lasting. “Gender-based online harassment is having an enormous chilling effect on free speech for women,” Maddocks says. As reported by WIRED, female Twitch streamers targeted by deepfakes have detailed feeling violated, being exposed to more harassment, and losing time, and some said the nonconsensual content found its way to family members.

Flynn, the Monash University professor, says her research has found “high rates” of mental health concerns—such as anxiety, depression, self-injury, and suicide—as a result of digital abuse. “The potential impacts on a person’s mental and physical health, as well as impacts on their employment, family, and social lives can be immense,” Flynn says, “regardless of whether the image is deepfaked or ‘real.’”

[unhingedpolycule]

Aromantic Horangi is not something I’ve considered, but I love it. Tell me more.

As for dealing with Krueger I see Soap as the one more likely to start a fistfight. The guy is hot blooded as hell and he’s not going to tolerate anyone calling his relationships into question. Ghost seems more the type for the subtle warfare, he doesn’t want to upset Konig but he’s gonna fuck Krueger’s day up.

I headcannon Horangi as someone super laid back, but in the silent, precise and analytical kind of way. We are talking to the extend of coming off as colder than he actually is. But he actually cares deeply. König didn't understand this, until he has a bad panic attack at 3 am and afterwards stands in the kitchen, trying to pour a bowl of cereal with shaking hands. Only for Horangi to come in, take one look at him and do it for him, before sitting with him for an hour, until König feels like he is able to sleep again. He considers him his best friend afterwards.

I feel like their closeness would lead to landing in bed together and König proceeds to fall. Hard. Horangi tries again and again to explain to him that he cares deepy, but love is just not on the table, that he just doesn't feel attraction in this way. Its frustrating for both of them, they fight more than once, because König thinks Horangi is just using him. He feels like they are basically a couple already, what does HHorangi mean he doesnt fall in love? He thinks he does something wrong. König only gets over his feelings when Horangi puts his foot down and tells him to respect his boundaries and feelings or else. König finally does a bit of googling and this makes it much easier for him to be understanding. Horangi isnt lying, this is a thing that people do experience.

What stays, is a gentle, deep friendship. They trust each other, sleep with each other and hold each other. Even if they are not exclusive, they don't really go out with other people because its inconvenient, but Horangi has more partners than König. They share a physical proximity, but König always longs for a relationship with someone who loves him romantically. (Which is hard to come by when you don't wanna give up your squish.) König often vents his frustrations to him and Horangi really tries to hold back on the: "Well, if you were Aromantic, your life would be easier. Ever considered changing teams?" Jokes.

When he meets Ghost and Soap, he is head over heels and when they notice him too, there is a conversation to be had about the whole thing, but they accept his thing with Horangi fully. There is still jealousy sometimes, that can't be fully avoided, but Horangi taught König how to properly communicate polyamory and now he can step up and help them navigate this.

(Horangi is happy with his sexuality, albeit he had to struggle for some time, the typical "whats wrong with me??? Why can't I love my partners like they love me? Am I doing something wrong??" Until he just says fuck it and starts setting boundaries.)

And ABSOLUTELY. Soap laughs at first because he thinks it is a joke or Krueger is just weird, but he clocks on to Krueger being malicious on purpose and it might very well escalate to screaming and threats. Maybe not to a fistfight (because ghost holds him back) because Soap knows he would get a write up and thats not a good look. Ghost follows Krueger at night, just to freak him out. Acts as if he is just coincidentally wherever Krueger is. It gets really terrefying when Krueger goes for a jog and there is the cherry of a cigarette closely behind him. He doesnt stop his shitty behavior, but god, he makes sure that he is never alone with Ghost for too long.

[mikepercy123]

Google Adsense is an advertising program developed by Google that allows website owners to earn revenue by displaying ads on their websites. Adsense uses a pay-per-click model, which means that website owners earn money every time a user clicks on an ad displayed on their website, but ad crawler errors can cause WordPress admins headaches.... Google Adsense is an advertising program developed by Google that allows website owners to earn revenue by displaying ads on their websites. Adsense uses a pay-per-click model, which means that website owners earn money every time a user clicks on an ad displayed on their website, but ad crawler errors can cause WordPress admins headaches. Adsense is a popular choice for website owners looking to monetise their traffic because it is easy to set up and use. Additionally, Adsense offers a wide range of ad formats, including text, image, and video ads, which allows website owners to display ads that are relevant to their audience and fit seamlessly into their website's design. When it comes to integrating Adsense into your WordPress website, you have several options available. One option is to use the official SiteKit plugin from Google, which allows you to easily connect your Adsense account and display ads on your website. This plugin is available for free in the WordPress repository and is regularly updated by Google. Another option is to use a third-party Adsense plugin, such as Advanced Ads, Ad Inserter, or Easy Adsense Ads Manager. These plugins offer additional features, such as ad rotation, ad scheduling, and ad placement options, that can help you optimise your ad revenue. It's important to note that third-party plugins may not be updated as frequently and may come with additional overhead and vulnerabilities that can slow down your website's performance or put your website at risk. Top 10 Adsense Plugins AdSanity: AdSanity is a powerful plugin that allows you to insert Adsense ads, as well as other ad networks, into your website. It offers a wide range of features, including ad scheduling, ad rotation, and ad placement options, to help you optimize your ad revenue. SiteKit by Google is a plugin that has been developed by Google, released in 2020. SiteKit is an all-in-one solution that helps you set up and manage your website's analytics, search console, Adsense, and Tag Manager all in one place. It's designed to simplify the process of setting up and managing your website's Adsense ads and you can easily connect your Adsense account and start displaying ads on your website. Advanced Ads: Advanced Ads is a popular plugin that allows you to easily insert Adsense ads, as well as other ad networks, into your website. It offers a wide range of features, including ad scheduling, ad rotation, and ad placement options, to help you optimize your ad revenue. Ad Inserter: Ad Inserter is a powerful plugin that allows you to insert Adsense ads, as well as other ad networks, into your website. It offers a wide range of features, including ad scheduling, ad rotation, and ad placement options, to help you optimize your ad revenue. Easy Adsense Ads Manager: Easy Adsense Ads Manager is a simple plugin that allows you to easily insert Adsense ads into your website. It offers basic features, such as ad placement options, to help you optimize your ad revenue. WP QUADS: WP QUADS is a popular plugin that allows you to easily insert Adsense ads, as well as other ad networks, into your website. It offers a wide range of features, including ad scheduling, ad rotation, and ad placement options, to help you optimize your ad revenue. Quick Adsense: Quick Adsense is a simple plugin that allows you to easily insert Adsense ads into your website. It offers basic features, such as ad placement options, to help you optimize your ad revenue. AdRotate: AdRotate is a popular plugin that allows you to easily insert Adsense ads, as well as other ad networks, into your website. It offers a wide range of features,

including ad scheduling, ad rotation, and ad placement options, to help you optimize your ad revenue. Additionally, AdRotate has a built-in statistics system that helps you track your ad performance. WP Insert: WP Insert is a powerful plugin that allows you to insert Adsense ads, as well as other ad networks, into your website. It offers a wide range of features, including ad scheduling, ad rotation, and ad placement options, to help you optimize your ad revenue. Additionally, WP Insert also offers features such as ad targeting, ad blocking, and ad impression tracking. AdThrive Ads: AdThrive Ads is a plugin that allows you to easily insert Adsense ads into your website, it's built for high-traffic sites and offers advanced features such as ad optimization, ad testing, and ad revenue maximization. AdThrive Ads is a premium plugin, which means you have to pay for it, but it also offers a 14-day free trial. Please note that these descriptions are intended to be a general overview of each plugin's features and should not be considered as definitive. It's always a good idea to check the plugin's official website via the links above, read the documentation and do a Google search to read reviews before making a decision on which plugin to use. It's important to note that plugins available in the WordPress repository can come with additional overhead, vulnerabilities, and performance issues. These plugins often add additional scripts and styles to the website which can slow performance. It's also possible that some plugins may have security vulnerabilities that can put the website at risk, either now or later if they are abandoned by their developer, which is not uncommon. So what's the solution, I hear you cry in anguish?! Google Adsense on your WordPress Site via functions.php Google Adsense is a powerful tool for monetising your website and earning revenue through advertising. With Adsense, you can display text, image, and video ads on your website, and earn money every time a user clicks on one of these ads. One way to include Adsense on your WordPress site is to use the functions.php file. By adding a snippet of code to this file, you can include Adsense ads on your website without the need for additional plugins. This approach can be especially useful for developers who prefer a streamlined website with minimal overhead and vulnerabilities. If you're a developer who values a streamlined WordPress website, the following line of code in your functions.php file can help you show Adsense ads without any extra bloat. add_action('wp_footer', 'adsense_code'); function adsense_code() ?>

[zurjoy5]

Accelerate Business Growth: Unleashing the Power of Digital Marketing

Achieving rapid business growth through digital marketing requires a strategic approach that leverages the vast opportunities available in the digital landscape. Here's a concise guide on how to accelerate your business's expansion:

Define Clear Goals: Start by setting specific, measurable, and achievable goals for your business growth. These could include increasing website traffic, boosting sales, or expanding your customer base.

Identify Your Target Audience: Understand your ideal customers' demographics, interests, and online behavior. This knowledge is crucial for crafting highly targeted marketing campaigns.

Optimize Your Website: Ensure your website is user-friendly, fast, and mobile-responsive. A well-optimized site not only attracts more visitors but also enhances the user experience.

Content Marketing: Create valuable, relevant, and engaging content that addresses your audience's needs and pain points. Blog posts, videos, and infographics can establish your brand as an industry authority.

Social Media Strategy: Develop a strong presence on relevant social media platforms. Consistently post content, engage with your audience, and use paid advertising to reach a wider audience.

Search Engine Optimization (SEO): Optimize your website for search engines to improve its visibility in search results. This organic traffic can be a consistent source of leads and conversions.

Email Marketing: Build and nurture an email list. Send personalized, targeted email campaigns to keep your audience informed and engaged.

Paid Advertising: Invest in pay-per-click (PPC) advertising to quickly boost your online visibility. Platforms like Google Ads and Facebook Ads offer precise targeting options.

Analytics and Data Analysis: Regularly analyze the performance of your digital marketing efforts. Use data-driven insights to refine your strategies and allocate resources effectively.

Stay Current: Keep up with digital marketing trends and adapt to changes in the digital landscape. The ability to innovate and stay relevant is key to sustained growth.

Test and Iterate: Continuously test different approaches and refine your tactics based on what works best for your business

By following these steps and continuously optimizing your digital marketing efforts, you can unlock rapid growth opportunities for your business. Digital marketing provides a cost-effective and scalable way to reach a broader audience, drive sales, and build a strong brand presence in today's digital-driven world.