#lead generation service for education industry

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[seotechexpertss]

Digital Marketing for Logistics

[ghostlyferrettarot]

✨️💎Jupiter and the signs💎✨️

❗️All the observations in this post are based on personal experience and research, it's completely fine if it doesn't resonate with everyone❗️

✨️Paid Services ✨️ (Natal charts and tarot readings) Open!

🌟If you like my work you can support me through Ko-fi. Thank you!🌟

💎Masterlist💎

♣︎Jupiter in Aries: They tend to be more enthusiastic, assertive, energetic, and full of ideas about how to initiate, promote, or expand ideas. You can also be more stubborn and very persuasive in getting people to embark on your plans and ideas. As Jupiter represents the principle of growth and the notion of something higher, the actions of those born under the influence of Jupiter in Aries can lead to personal development more easily.

♣︎Jupiter in Taurus: indicates a predisposition to use money and material resources correctly and beneficially. Jupiter in the sign of Taurus has a strong tendency to attract wealth and have a good sense of the value of things. Those who obtain it like to enjoy material comfort, good food, various forms of art and the good things in life in general. They appreciate what is good and what has personal value, even if it is expensive.

♣︎Jupiter in Gemini: they tend to be intellectually curious, they can read a lot or be that type of person who is always on the Internet looking for new information, news, curiosities and teachings. Their curiosity can be aroused in different areas, so they tend to be mentally restless and enjoy movement. Valuing communication is an essential part of those who have this position, for example Working in the communication industry, whether with journalism , advertising, public relations or tourism.

♣︎Jupiter in Cancer: these individuals focus on family experiences, knowledge base, past and personal roots. The place where they belong and call their own, is also a place where friends and acquaintances can find greater comfort in case they have problems guiding the course of life. There is a desire to create a safe, comfortable, friendly, welcoming and prosperous family environment that can also be used for educational and fun activities.

♣︎Jupiter in Leo: Optimism, generosity and a kind way of being are highlighted. You tend to like to be admired and valued. Jupiter in the sign of Leo brings the tendency of leadership. Its natives generally arouse enthusiasm in other people, and therefore have the potential to be good leaders. The generosity, firmness and reliability of these natives stands out.

♣︎Jupiter in Virgo: The person will care about the details and the precision of his behavior. It influences the person to appreciate the details, the kind that he can do a lot with a little. They have a superior, prudent, intellectual, analytical and practical nature; They differentiate what is essential from what is not essential, truth from fiction, what is valid and what is not. Their judgment is generally excellent.

♣︎Jupiter in Libra: They are people who tend to worry about the moral principles that guide society, their unions and their interpersonal relationships. Natives with Jupiter in Libra believe that love and justice can create a much more harmonious social order, being more generous people and, for this reason, more popular and loved. These personal characteristics can make them develop activities related to the public. It is not uncommon for people with this position to be attracted to becoming diplomats, salespeople, presenters, etc.

♣︎Jupiter in Scorpio: tends to have a greater appreciation for everything that is hidden, secret. They like to investigate and delve into other people's minds, as well as more ethereal topics, such as death, the occult and religion, for example. Jupiter in Scorpio can discover secret information about the private affairs of others in an extremely natural way. People have the potential to become more resourceful and have very strong and resolute opinions regarding their beliefs.

♣︎Jupiter in Sagittarius: One of the main interests of those who have Jupiter in Sagittarius is higher knowledge. Topics such as philosophy or religion, education and foreign cultures have a lot of meaning and are appreciated. They tend to choose their own system of thought that will govern their behavior and the way they view life. This is the type of attitude that can earn a person the respect and admiration of others in many situations.

♣︎Jupiter in Capricorn: You can demonstrate greater economic or political responsibility, being prudent, cautious and trying to be fair in your judgments. For people with Jupiter in Capricorn, management, status and recognition tend to gain more importance. Due to Characteristics such as ambition, patience, administrative ability and the wisdom to deal with the resources acquired throughout life, those born with this position generally manage to save money and own property.

♣︎Jupiter in Aquarius: they tend to enjoy interacting with people of all classes, races or creeds, without much distinction or prejudice. They tend to be more tolerant and understanding, recognizing more easily that everyone has their place in the world and that in all positions there are lessons to learn. Jupiter in Aquarius are more likely to engage in philanthropic activities aimed at helping others.

♣︎Jupiter in Pisces: they tend to be more emotional, understanding and endowed with a greater sense of compassion. Having spiritual or philosophical convictions, with this positioning, becomes more possible; People can develop a more comprehensive, universal and fulfilling spiritual understanding. Because of this greater search for elevation, they tend to eventually enjoy moments of isolation, becoming more introspective. By meditating, you can better develop this intuition and renew yourself spiritually.

[rilakeila]

exchange of roses, teaser (jujutsu academy)

host club! jjk x fem!reader x ohshc

gojo satoru is the head of jujutsu academy's elite high school host club with his friends: geto suguru, nanami kento, itadori sukuna, shoko ieiri, haibara yu, and of course, their princess manager. what happens when they go up against another elite host club on an exchange event with different schools? let's find out!

a/n: haven't planned out if it's a series or collection of one shots, might do both; an au within an au would be fun. let me know if you have any ideas

international jujutsu technology and science academy is one of the world's largest elite private schools, having many campuses around the world. their founding campus is in tokyo, japan. their primary educational directions focuses on the development of technology and sciences. they cater from pre-k to high school (+ college prep). one of the most popular clubs is the high school's host club, where they get to entertain students with too much time on their hands

gojo satoru.

the founder of the said club is gojo satoru, head of the gojo clan who oversees gojo co, one of the oldest construction companies in the world. they focus on architecture specifically traditional japanese architecture. due to the modernizing of the world, they focused on implementing modern taste to the architecture to also maintain competitive in the industry. one of their main projects is upkeeping of the tokyo campus.

geto suguru.

the spokesman/vice president, geto suguru. he is part of the brains of the host club along with kento. the heir of the geto corporations that started their organization due to biochemistry long ago. earlier generations of his family had a massive breakthrough with their research which allowed them to catapult to the top. suguru is currently leading and overseeing the company's subgroup, uzumaki, which is helping the advancement of merging bioengineering within the company.

nanami kento.

the actual brains of the host club, nanami kento. he runs the numbers and makes sure that everything is running well with their princess manager. kento's family mainly function in the banking industry within the financial services but dabble in the investment industry. he still questions as to why he spends his free time (and exerting a lot of effort) with the host club.

itadori sukuna.

just a member/bodyguard of the host club (because he's a giant so he's intimidating), itadori sukuna. the last entering member (satoru was really just curious about sukuna and invited him with the group, ended up being wowed by his host skills). his family is a line of top chefs, selling cookware and cookbooks, and also runs the culinary department of jujutsu academy. (pretty popular probably because his little brother, yuuji, shows up every so often).

shoko ieiri.

here for the shits and giggles, shoko ieiri. her family consists of doctors and engineers which would lead into medical technology. she decided to go down the doctor route but will eventually need to replace her mother's position soon as she (her mother) would be retiring. ieiri joined the host club, just to accompany satoru and suguru, but has not minded the club activities since joining.

haibara yu.

here for the shits and giggles pt. 2, haibara yu (actually, kento asked him to take part of the host club with him). his family is one of the oldest toy manufacturers in japan, as well as branching out to confectioneryand theme parks (which have been successful endeavors). he also supplies all of the treats and tea imports for the host clubs, cutting down the expenses severely due to a large discount (but they do get new recipes sampled for free, just have to pay if they choose to keep it in their lineup)

(y/n) (l/n).

the dear princess manager of the host club. she works behind the scenes with the help of mostly kento but as well as suguru. her family is just old money rich, starting as medics way back during history. due to housing multiple patients and lost people, the business went from medical to hospitality. they moved around, dropping seeds down as they go. it eventually bloomed heavily, leaving a fortune. there's no rightful heir as her and her siblings must work together to figure it out (however, she seems to be the commander of it all)

[beautifullache]

🦄The Sims 4🦄

🍟Fast Food Careers🍔

💕EARLY RELEASE: 5.31.2024💕

McDonald's

3 days of PTO

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.

We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big on a daily basis and preparing for a career that can have impact around the world.

Crew Member

Janitor Custodian

Shift Manager

General Manager

Allow Teen

Allow Young Adult

Allow Adult

Allow Elder

Taco Bell

3 days of PTO

Taco Bell restaurants have a variety of job opportunities to suit you. Whether you want to pursue a career with us or utilize our career opportunities to start chasing your dreams, we want to be a part of your story. Additionally, we continue to evolve our benefits for employees. Here's just a taste: free meals, competitive pay, flexible scheduling, paid time off, performance bonuses, education support, and career growth opportunities.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Power Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens. Taco Bell and its more than 350 franchise organization have nearly 7,000 restaurants across the United States that proudly serve more than 36 million customers every week.

CASHIER

KITCHEN / COOK / FOOD

FOOD SERVICE / FOOD PREP

SHIFT MANAGER / HOURLY MANAGER

GENERAL MANAGER

Allow Teen

Allow Young Adult

Allow Adult

Allow Elder

Wendy's

3 days of PTO

The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the U.S. and 29 other countries and U.S. territories worldwide. To learn more about the brand, visit our website: www.wendys.com When everyday people sort through all the ‘spin’ there is one quick-service restaurant that is ‘A Cut Above’… that’s Wendy’s … we stand for honest food … higher quality, fresh, wholesome food … prepared when you order it … prepared by Wendy’s kind of people … people that believe this is My Wendy’s … we do it Dave’s Way … we don’t cut corners. We work hard with honesty, integrity and a true sense of respect for one another. And we take time to give something back to our communities. We are looking for individuals with a track record of achievement who are seeking an opportunity to make an impact in an evolving, growing organization. We are committed to providing “A Cut Above” development experience to help star performers achieve their full potential, while providing a great employee experience.

Crew Member

Cook

Assistant Manager

Manager

Allow Teen

Allow Young Adult

Allow Adult

Allow Elder

DOWNLOAD NOW

[makeimpactnow]

How Consistent Publishing Can Boost Your SEO Performance

Search engine optimization (SEO) is the process of improving your website's visibility and relevance for search engines and users. SEO is not a one-time activity, but a continuous effort that requires constant monitoring, updating, and refining. One of the key factors that affects your SEO performance is the consistency of your content creation and publishing.

Consistent publishing means creating and posting high-quality, relevant, and engaging content on a regular basis. This can help you achieve several benefits for your SEO, such as:

- **Increasing your organic traffic**: By publishing fresh and valuable content, you can attract more visitors to your website who are looking for information, solutions, or entertainment. Search engines also favor websites that update their content frequently, as they indicate that the website is active and authoritative. According to a study by HubSpot, companies that published 16 or more blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts¹.

- **Enhancing your brand awareness and reputation**: By publishing consistent content, you can establish your brand as a leader and expert in your industry. You can showcase your knowledge, insights, and opinions on topics that matter to your audience and demonstrate your value proposition. This can help you build trust, credibility, and loyalty among your potential and existing customers.

- **Improving your keyword rankings**: By publishing consistent content, you can target more keywords and search queries that are relevant to your business and audience. You can optimize your content for both short-tail and long-tail keywords, as well as semantic and voice search. This can help you rank higher on search engine results pages (SERPs) and drive more qualified traffic to your website.

- **Boosting your user engagement and retention**: By publishing consistent content, you can provide your audience with a reason to visit your website regularly and stay longer. You can also encourage them to interact with your content by leaving comments, sharing feedback, or asking questions. This can help you increase your user engagement and retention rates, as well as reduce your bounce rate and improve your dwell time.

- **Generating more leads and conversions**: By publishing consistent content, you can create more opportunities to capture and nurture leads. You can use your content to educate, inform, persuade, and inspire your audience to take action. You can also use your content to showcase your products or services, offer solutions to your audience's pain points, and address their objections or concerns. This can help you increase your conversion rate and grow your sales.

As you can see, consistent publishing can have a positive impact on your SEO performance and your overall business goals. However, consistent publishing does not mean publishing content for the sake of it. You need to ensure that your content is of high quality, relevant, and engaging for your audience and search engines. You also need to monitor and measure your content performance and make adjustments as needed.

To help you with your content creation and publishing, you can use some of the following tips:

- **Create a content calendar**: A content calendar is a tool that helps you plan, schedule, and organize your content activities. It can help you define your content goals, topics, formats, keywords, distribution channels, and deadlines. It can also help you avoid content gaps, duplication, or inconsistency.

- **Conduct keyword research**: Keyword research is the process of finding and analyzing the words and phrases that your audience uses to search for information online. It can help you identify the topics, questions, and trends that are relevant to your business and audience. It can also help you optimize your content for search engines and users.

- **Use content templates**: Content templates are pre-designed structures that help you create content faster and easier. They can help you follow a consistent format, style, and tone for your content. They can also help you include the essential elements of your content, such as headlines, introductions, body paragraphs, conclusions, and calls to action.

- **Leverage content tools**: Content tools are software applications that help you create, edit, optimize, and publish your content. They can help you improve your content quality, readability, and SEO. Some examples of content tools are grammar checkers, plagiarism checkers, headline analyzers, keyword tools, and content management systems.

Consistent publishing is a powerful strategy that can help you boost your SEO performance and achieve your business objectives. By creating and posting high-quality, relevant, and engaging content on a regular basis, you can increase your organic traffic, enhance your brand awareness and reputation, improve your keyword rankings, boost your user engagement and retention, and generate more leads and conversions. To succeed with consistent publishing, you need to plan, research, create, optimize, and measure your content effectively. You can also use content tools to help you with your content creation and publishing process.

[phenakistoskope]

Last week, I bought a copy of Frontline because I'd been quite enamoured with Aijaz Ahmad's work over the past few months. Ahmad had been an editorial consultant with Frontline for years, contributing over eighty articles to the publication, articles that I will track down one day, by hook or by crook, but that's not the point.

My copy of Frontline is dated April 5th 2024, and it begins with an article written by Satish Deshpande, whose economic and sociological scholarship I am unfamiliar with, but whose occasional contribution to The Economic and Political Weekly I am familiar with, especially the essay Caste and Castelessness: Towards a Biography of the ‘General Category’, which has been useful to my understanding of caste.

The essay in Frontline is called A Leap Year for Indian Democracy? and it walks me through the ravages of the BJP's tenure at the helm of the Indian parliament, its part in the disintegration of the democratic institutions of the state, including the courts, bureaucracy, law enforcement, and public universities. It muses about the strengths and weaknesses of the opposition, the INDIA bloc, and professes support for anything but the NDA.

What struck me about the essay was, first, the assertion that the Emergency called by the Indira Gandhi led Congress government in 1975-1976, "seems almost innocent" compared to the atrocities of the BJP lead government. While I would agree that the political foundations that underwrote the Emergency were certainly different from the political underpinnings of the current hindutva regime, the ascription of innocence, even in passing, to a brutal regime is a distortion of history, it seems flippant at best and deeply disturbing at worst.

Second, the essay ends with a personal anecdote where Deshpande recounts his part in the elections of 1977, that is, the year the Indira Gandhi led Congress was ousted from the centre. He calls it an "inspirational anecdote", where Deshpande and twenty or thirty of his compatriots campaigned for the Janata Party, and Deshpande himself was assigned to campaign for Atal Bihari Vajpayee, of the Bharatiya Jana Sangh, despite despite the author's political leanings "going strongly against the Jana Sangh".

Somehow, Deshpande manages to disclose that he played a small, insignificant part in the rise of the hindutva regime of our times, and in the same breath, denounce it profusely. I'm not going to denounce Deshpande based on this essay, but I do wonder whether Frontline itself limits political enunciation in a certain ways, I know Vijay Prashad has also contributed to Frontline in the past, and that The Hindu Group acquired Frontline, some time after 1994 (Frontline began publication in 1984, The Hindu Group was established in 1994, I'm making educated guesses).

But perhaps the limits of what a publication can say are determined by the advertising that pays for its publication. Now, The Hindu Group clearly has a diverse portfolio of advertisers under its belt, but I am going to consider only the advertisements printed in the particular issue of Frontline on my desk.

There are three adverts in this copy of Frontline, one inside the front cover, and two more on either side of the back cover. I shall elide the place of book reviews, book, film, and art recommendation as advertisements to expedite the analysis. The advertisements are as follows:

Inside the front cover is an advertisement for Rau's IAS Study Circle, a private tuition service which prepares students and civilians for the Union Public Service Commission (UPSC) and Indian Administrative Services (IAS) exams; private tuition for public posts. The fees for the courses and rehearsal tests range from ₹8,000 to ₹175,000.

Inside the back cover is an advertisement for Gujarat Maritime University, another private institution, which teaches many courses relating to the maritime industry, but none of them concerned with actually operating sea-faring vessels.

The back cover is an advertisement for Galgotias University, established under the Uttar Pradesh Private Universities Act no. 12 of 2019, and offers a wide range of courses, and, to quote the advertisement — "In keeping with the grand vision of our Hon'ble PM Shri Narendra Modi Ji for making India a Vishwaguru, and staying committed to the dream of our Hon'ble UP CM Shri Yogi Adityanath Ji for making our state a truly Global Knowledge Superpower" (emphasis in original)

I haven't had a chance to read all the essays and articles in this issue of Frontline, that will be accomplished over the next week, nor have I any past issues to compare advertising patterns with. However, I am quite certain that political positions are limited within Frontline's pages, mainly by advertising, but, this does not imply that the limits cannot be transcended in calling for a complete restructuring of India's political economy.

[sparksinthenight]

Letter to the Canadian Government about Mandatory Human Rights and Environment Due Diligence Laws

Our names are ______. We are from ______. We are writing to you to ask that you create good Mandatory Human Rights Due Diligence laws for all companies operating in, selling goods or services in, or headquartered in Canada. This will help workers, communities, and ecosystems around the world and contribute to the creation of a fair world where current people and future generations have what they need.

Right now, companies are doing horrific human rights abuses and environmental abuses all around the world.

First of all, workers are being horrifically overworked and incredibly underpaid in intensely dangerous working conditions. Three million workers die every year due to workplace accidents or poisoning. Fifty million people are literally being held in modern slavery. Ten percent of children worldwide are doing child labour. Two thirds of the world are in multidimensional poverty, where they don’t have five or more of their basic needs (such as food and sanitation and education) met. Forget living wages, most workers are not even paid bare subsistence wages. And experts have described working conditions as soul-destroying for workers around the world.

Local communities around factories and plantations and power plants and mines and whatnot are also being polluted. Chemicals from industrial developments leach into the ground, air, and water, poisoning people, destroying crops and plants, and killing local fish and wildlife. This leads to many people dying from being poisoned or losing their livelihoods. People lose their access to clean water and air, to food, and to life.

And the environment is being harmed by industrial activities too. We are at the start of the worst biodiversity crisis the earth has ever faced. Ecosystems all around the world are collapsing, and will continue to collapse. Not to mention, the climate is warming and causing devastation for people the world over. All humans rely on a healthy climate and healthy ecosystems for fertile soil, clean water, safety from extreme weather, pest and disease control, and the list goes on. But it is the actions of industry, companies, and supply chains that are the biggest contributor to the climate and biodiversity crises.

And often, when people stand up for the air and water and land, when they stand up for their communities and/or their fellow workers, they are threatened, intimidated, or even killed.

The companies that are headquartered in Canada or sell their products in Canada are benefitting from and causing all these problems. Their supply chains are rife with human rights abuses and environmental abuses, and they do not take adequate measures to stop the many abuses in their supply chains. Because of this, Canada and all Canadians are guilty of destroying the world and uncountable lives.

But a better world is possible. Mandatory Human Rights Due Diligence Laws, or Mandatory Corporate Sustainability Due Diligence Laws, or whatever you want to call them, would ensure that any companies that abuse the workers, local communities, and local environments tied to their supply chains are made to pay. Not just made to pay a fine, which companies don’t mind and only view as a cost of doing business, but actually made to face justice and jail time.

These laws are necessary in order to ensure that workers and other people are given the human rights and human dignity they deserve, and they are necessary in order to protect the world’s ecosystems so that future generations can live. Without due diligence laws, the situation will continue to get worse and worse. But with due diligence laws, we can see improvement.

Please enact Mandatory Human Rights Due Diligence Laws.

Thank you,

Send to:

Prime Minister Trudeau- justin.trudeau@parl.gc.ca

Deputy Prime Minister Freeland- chrystia.freeland@parl.gc.ca

Minister of Foreign Affairs Joly- melanie.joly@parl.gc.ca

Find your MP here: https://www.ourcommons.ca/members/en

Minister of Women and Gender Equality and Youth Ien- marci.ien@parl.gc.ca

Minister of Environment and Climate Change Guilbeault- Steven.Guilbeault@parl.gc.ca

Minister of Energy and Natural Resources Wilkinson- jonathan.wilkinson@parl.gc.ca

Minister of Export Promotion, International Trade, and Economic Development Ng- mary.ng@parl.gc.ca

Minister of International Development Hussen- ahmed.hussen@parl.gc.ca

Minister of Innovation, Science, and Industry Champagne- francois-philippe.champagne@parl.gc.ca

Minister of Fisheries, Oceans and the Canadian Coast Guard Lebouthillier- diane.lebouthillier@parl.gc.ca

[accountsend]

Lead Generation Hacks: Creative Strategies to Capture Attention

Article by Jonathan Bomser | CEO | AccountSend.com

In the crowded B2B landscape, creativity is the key to standing out and capturing the attention of potential leads. Here are seven innovative strategies that will help you supercharge your lead generation efforts and make your mark in the industry.

DOWNLOAD THE LEAD GENERATION HACKS INFOGRAPHIC HERE

Leverage Social Media Contests Social media contests are a unique way to capture attention and engage potential leads. They encourage interaction and sharing, effectively amplifying your reach. Make sure that the contest aligns with your brand and offers a valuable reward to attract the right audience.

Explore Unconventional Networking Opportunities Don’t limit yourself to traditional networking events! Seek out opportunities in niche industries or emerging markets or sponsor relevant community events. Even activities like podcast guesting can help you reach new audiences and generate leads.

Create Valuable, Shareable Content Useful shareable content can extend your reach and draw in potential leads. Infographics, eBooks, and educational videos are just a few examples of valuable content that will appeal to your target audience while aligning with your brand’s expertise.

Utilize Interactive Tools Interactive tools such as quizzes, calculators, or interactive infographics can engage potential leads while providing them with personalized insights. These tools are not only engaging but can also help you gather valuable data about your leads.

Host Webinars or Virtual Events Webinars or virtual events give you an opportunity to demonstrate your expertise while engaging with potential leads in real-time. You can address industry trends, offer actionable tips or discuss common challenges while following up with attendees for potential sales opportunities.

Collaborate with Complementary Businesses Collaboration can help you tap into new audiences! Find businesses that offer complementary services and propose collaborative projects such as co-hosted webinars, joint promotions or bundled services.

Use Gamification in Your Marketing Strategy Gamification can make your marketing efforts more engaging! This could involve a points-based system for interactions, achievement badges for milestones or even a leaderboard! This approach can increase engagement while fostering a deeper connection with your audience!

In conclusion, creativity is essential for giving your lead generation efforts a competitive edge! These strategies are not only engaging but also provide value to potential leads while helping you stand out in the busy B2B marketplace!

[scotianostra]

James McGill was born on October 6th, 1744 in Glasgow.

A name most of you will be unfamiliar with but McGill ask any Canadian and they will tell about the man who founded one of their top Universities that bears his name.

During his studies at Glasgow University, McGill was shaped by the values of the Scottish Enlightenment. Although he left university without completing a degree—a fact likely due to his family’s poor fortunes—his education instilled in him a lifelong love of new ideas, and a commitment to give serious thought to the beliefs and opinions of others, no matter how at odds they were with his own worldview.

Sometime before 1766, McGill immigrated to North America and entered the rough-and-tumble world of the fur trade. His hard work and French fluency served him well as he spent much of the following nine years in almost constant danger, navigating the rivers and lakes of the Great Lakes frontier, wintering in unmapped wilderness and living off the land.

By 1775, McGill had established himself as a successful merchant, trading in furs, ammunition and general goods. He said goodbye to bush life and used his fortune to settle in Montreal. There he married an industrious francophone widow, Charlotte, and became stepfather to her young sons.

McGill's dedication to public service distinguished him from many of his fur-trading contemporaries. A volunteer Colonel with the Montreal militia, he led the defence of Montreal during the War of 1812. He served as a city magistrate for many years, making him part of a council that was the de facto government of Montreal at the time. He was also a member of a committee that reported on the need for a Legislative Assembly for the colony of Lower Canada, to which he would be elected three times.

Always a visionary, McGill was determined to create a rigorous system of education for Lower Canada. During his time as a legislator, he participated in the debates that would lead to the establishment of the Royal Institute for the Advancement of Learning (RIAL), a body designed to establish a formal educational system in the colony.

McGill took great care of the welfare of others, including his step-children and the orphan daughter of a friend. This ecumenical and generous spirit manifested itself in his final will, which, after his death in 1813, revealed a bequest to the RIAL for the founding of a college.

Spurred on by the gift, the RIAL became the governing body for McGill College, which was officially established in 1821. McGill College is a regular top performer and is usually in the top 30 universities in the world.

The pics are McGill by Canadian artist Louis Dulongpré and a statue of the man at McGill College's downtown campus in Montreal.

[aibyrdidini]

GUIDE FOR CONSULTING SERVICES USING ARTIFICIAL INTELLIGENCE

In a recent project using AI for a real estate management and sales company, it became a laboratory for consulting and breaking down resistance to the lack of culture and benchmarks in the local market to compare the use of technology and pricing.

As much as we have technical experience, every day we are surprised by new things and unusual demands, which we have to learn and adapt to because we are consultants and we have to live with all the differences with professionalism.

After this successful experience, I decided to write a guide to help our employees and the market, because what counts at the end of the day are the state of the art, customer satisfaction and problem solving.

I'd like to point out that in the area of AI, as opposed to IT, we can apply 4 solutions, depending on the complexity of the problem: Use of Generative AI with prompts, Use of AI tools customizing the solution for a specific client, Use of NoCode to provide the solution and the development of applications with algorithms and AI technology combined.

The provision of AI consulting services faces significant challenges, but these can be overcome with the right strategies. Promoting an AI culture, adopting an efficient data management strategy, and transparency in the AI market are essential if companies are to make the most of this technology and achieve positive results in their operations.

CHALLENGES IN PROVIDING SERVICES USING ARTIFICIAL INTELLIGENCE (AI) FOR ENTERPRISES.

Lack of Culture

│ ├─ AI is a Very New Technology

│ └─ Majority of Enterprises Lack Culture and Knowledge

├─ Difference from IT

│ ├─ Data and Information Needs to be Cleaned

│ ├─ Data and Information Needs to be Recognized and Mastered

│ └─ AI will Use Data and Information to Create Solutions

└─ Lack of Market References

└─ No Standard Pricing for AI-based Solutions

Addressing the Challenges

├─ Lack of Culture

│ ├─ Educate Enterprises on Benefits of AI

│ ├─ Provide Proof-of-Concept Projects to Demonstrate AI Capabilities

│ └─ Develop AI Adoption Roadmaps for Enterprises

├─ Difference from IT

│ ├─ Emphasize Importance of Data Preparation and Curation

│ ├─ Highlight Need for Domain Expertise in AI Model Development

│ └─ Offer Data Engineering Services to Support AI Implementation

└─ Lack of Market References

├─ Research Competitor Pricing and Offerings

├─ Develop Transparent Pricing Models based on Project Scope

└─ Provide Detailed Proposals Outlining Solution Value and Pricing

Pricing Considerations

├─ Cost of Data Preparation and Curation

├─ Complexity of AI Model Development

├─ Ongoing Maintenance and Support Requirements

├─ Potential Business Impact and ROI for Enterprises

└─ Benchmarking Against Industry Standards and Competitors

Delivering Value with AI Consulting

├─ Understand Enterprise Pain Points and Objectives

├─ Tailor AI Solutions to Specific Business Needs

├─ Ensure Seamless Integration with Existing Systems

├─ Provide Comprehensive Training and Change Management

├─ Monitor and Optimize AI Models for Continuous Improvement

└─ Demonstrate Measurable Bus

LACK OF CULTURE

- AI is a Very New Technology: The rapid advancement of AI technology presents a unique challenge for enterprises, especially those new to the field. The novelty of AI means that many companies lack the foundational knowledge and understanding required to leverage its full potential.

- Majority of Enterprises Lack Culture and Knowledge: The absence of a culture that embraces AI within organizations hinders the adoption and effective utilization of AI technologies. This gap in knowledge and culture can lead to missed opportunities for innovation and efficiency gains.

Difference from IT

- Data and Information Needs to be Cleaned: Unlike traditional IT projects, AI projects require meticulous data cleaning and preparation. This process is crucial for training AI models accurately and efficiently, yet it is often underestimated in terms of time and resources.

- Data and Information Needs to be Recognized and Mastered: Beyond cleaning, recognizing and mastering the data and information used in AI projects is essential. This involves understanding the nuances of the data, its structure, and how it relates to the problem at hand, which is a skill set that may not be readily available within all organizations.

- AI will Use Data and Information to Create Solutions: The ultimate goal of AI projects is to use data and information to create intelligent solutions. However, achieving this requires a deep understanding of both the data and the AI technologies themselves, which can be a significant hurdle for organizations without the necessary expertise.

Lack of Market References

- No Standard Pricing for AI-based Solutions: The lack of established market references for pricing AI-based solutions complicates the procurement process for enterprises. Without clear benchmarks, it becomes challenging for companies to determine the fair value of AI services, leading to uncertainty and potential overpricing.

ADDRESSING THE CHALLENGES

Lack of Culture

- Educate Enterprises on Benefits of AI: Raising awareness and understanding of AI's benefits is crucial. This can be achieved through educational workshops, seminars, and training programs tailored to different levels of the organization.

- Provide Proof-of-Concept Projects to Demonstrate AI Capabilities: Demonstrating the tangible benefits of AI through proof-of-concept projects can help overcome resistance and foster a culture of innovation.

- Develop AI Adoption Roadmaps for Enterprises: Creating a structured plan for AI adoption can guide organizations through the process, ensuring they have a clear path to integrating AI into their operations.

Difference from IT

- Emphasize Importance of Data Preparation and Curation: Highlighting the importance of data preparation in AI projects can help organizations allocate the necessary resources and attention to this critical step.

- Highlight Need for Domain Expertise in AI Model Development: Recognizing the need for domain-specific expertise in AI model development can guide organizations in seeking out the right skills and partnerships.

- Offer Data Engineering Services to Support AI Implementation: Providing data engineering services can support organizations in preparing their data for AI, bridging the gap between data readiness and AI deployment.

Lack of Market References

- Research Competitor Pricing and Offerings: Conducting thorough research on competitor pricing and offerings can provide a basis for developing transparent and fair pricing models for AI services.

- Develop Transparent Pricing Models based on Project Scope: Creating pricing models that reflect the scope and complexity of AI projects can help ensure that enterprises receive value for money.

- Provide Detailed Proposals Outlining Solution Value and Pricing: Offering detailed proposals that clearly outline the value and pricing of AI solutions can enhance transparency and trust between service providers and their clients.

PRICING CONSIDERATIONS

- Cost of Data Preparation and Curation: The cost associated with preparing and curating data for AI projects should be considered in the overall pricing structure.

- Complexity of AI Model Development: The complexity of developing AI models, including the need for specialized expertise, should influence pricing.

- Ongoing Maintenance and Support Requirements: The ongoing maintenance and support required to keep AI models effective and up-to-date should be factored into pricing.

- Potential Business Impact and ROI for Enterprises: The potential return on investment (ROI) that AI solutions can offer should be considered in pricing, reflecting the value that AI can bring to businesses.

- Benchmarking Against Industry Standards and Competitors: Pricing should be benchmarked against industry standards and competitors to ensure fairness and competitiveness.

DELIVERING VALUE WITH AI CONSULTING

- Understand Enterprise Pain Points and Objectives: Gaining a deep understanding of the enterprise's pain points and objectives is crucial for tailoring AI solutions effectively.

- Tailor AI Solutions to Specific Business Needs: Customizing AI solutions to meet the specific needs of the business ensures that the solutions are relevant and impactful.

- Ensure Seamless Integration with Existing Systems: Integrating AI solutions seamlessly with existing systems is key to avoiding disruption and maximizing the benefits of AI.

- Provide Comprehensive Training and Change Management: Offering comprehensive training and change management support helps organizations adapt to new AI technologies and processes.

- Monitor and Optimize AI Models for Continuous Improvement: Regular monitoring and optimization of AI models ensure that they remain effective and aligned with evolving business needs.

- Demonstrate Measurable Business Impact: Showing measurable business impact through AI solutions helps justify the investment and fosters continued support for AI initiatives.

RDIDINI PROMPT ENGINEER

[allthebrazilianpolitics]

Palestinian mission in Brazil seeks direct trade

A delegation of 11 Palestinian companies had appointments in São Paulo this Monday (15) with a meeting at the Arab Brazilian Chamber headquarters. The group wants direct tourism and business without passing through Israel.

A mission of Palestinian businesspeople in Brazil aims to make trade and tourism business between the two countries more direct. The group started its activities in São Paulo this Monday (15), with a meeting at the headquarters of the Arab Brazilian Chamber of Commerce (ABCC), and will stay until Friday (19), concurrently with the period of the APAS supermarket Show, which the delegation will visit.

Palestine trades with Brazil, but most of the flow passes through Israel. The same happens in tourism. Palestine receives Brazilian visitors, but many people go to the region through Israeli travel agencies, which do not favor using Palestinian tourist structures such as hotels. The lack of a direct sea route also hampers logistics.

Regarding this reality and the desire to build a trade flow without intermediaries in the Brazil-Palestine relations, the businesspeople spoke with the secretary-general & CEO of the ABCC, Tamer Mansour, and other organization executives this Friday morning. The Palestinian mission to Brazil is promoted by the Palestinian Businessmen Forum, whose president, Amer Osaily (opening picture), leads the delegation in São Paulo.

According to Osaily, the goal is to expand business with Brazil in six sectors in which the entity he presides operates; industry, commerce, construction, services, agriculture, and medical. The institution also has sound connections with the education sector and works on tourism to establish a direct flow of Brazilian visitors. “We have the capacity and infrastructure for that,” said Osaily to ANBA.

Continue reading.

[seotechexpertss]

[forex-bank-signal]

Unveiling the Dynamics of Forex Trading Signal Providers in 2024

In the intricate realm of forex trading, having a reliable compass to navigate the market is indispensable. Forex trading signal providers serve as this compass, offering traders valuable insights and recommendations to capitalize on market opportunities. In this article, we delve into the evolution, leading players, and emerging trends of forex trading signal providers in 2024, shedding light on their pivotal role in shaping trading strategies.

The Essence of Forex Trading Signals

Forex trading signals act as beacons, illuminating potential trading opportunities in the vast sea of the foreign exchange market. These signals are derived from meticulous analysis of market data, encompassing technical indicators, fundamental factors, and prevailing market sentiment. By providing actionable information on entry and exit points, forex signals empower traders to make informed decisions and optimize their trading performance.

Evolution of Forex Signal Providers

The landscape of forex trading signal providers has undergone a profound transformation, propelled by technological advancements and evolving market dynamics:

Harnessing Artificial Intelligence and Machine Learning: AI and machine learning algorithms have revolutionized signal generation. By crunching vast datasets, these technologies can identify patterns and trends with remarkable accuracy, enhancing the reliability and precision of trading signals.

Real-Time Analysis and Alerts: Timeliness is crucial in forex trading, and modern signal providers leverage real-time data analysis to deliver swift alerts to traders. This enables traders to seize opportunities as they arise and stay ahead of market movements.

Customization and Personalization: Recognizing the diverse needs of traders, signal providers now offer customization options. Traders can tailor signals to their unique preferences, risk tolerance, and trading objectives, ensuring that the signals align with their individual strategies.

Enhanced Accessibility: Accessibility has been a focal point for signal providers, with the advent of user-friendly platforms and mobile apps. Traders can now access signals on-the-go, enabling them to stay connected to the market and execute trades conveniently.

Leading Forex Signal Providers in 2024

Several forex trading signal providers have established themselves as leaders in the industry, offering comprehensive services and innovative solutions:

Forexbanksignal.pro: Renowned for its in-depth market analysis and accurate signals, Trading Central is a preferred choice for professional traders. Their platform provides a wealth of technical insights and tools to support traders' decision-making process.

ForexSignals.com: With a focus on community and education, ForexSignals.com offers live trading rooms, educational resources, and real-time signals. Their collaborative platform fosters a supportive environment for traders to learn and grow together.

ZuluTrade: ZuluTrade's social trading platform allows users to follow and copy the trades of top-performing traders. This unique approach provides valuable insights and opportunities for traders of all levels to replicate successful strategies.

FXTM Signals: FXTM Signals offers a diverse range of signals based on both fundamental and technical analysis. Their user-friendly interface and seamless integration with trading platforms make it easy for traders to access actionable insights and make informed decisions.

Future Trends in Forex Trading Signals

Looking ahead, the future of forex trading signal providers is ripe with innovation and advancement:

Integration of Blockchain Technology: Blockchain technology holds the potential to enhance transparency and security in signal generation and distribution, fostering greater trust among traders.

Advanced Analytics and Predictive Tools: Continued advancements in analytics and predictive tools will enable signal providers to offer deeper insights into market trends and behaviors, empowering traders with actionable intelligence.

Regulatory Compliance: With the growing prominence of forex trading, regulatory bodies may introduce stricter guidelines for signal providers to ensure transparency and protect traders' interests.

Focus on Education and Empowerment: Education will remain paramount, with signal providers placing a greater emphasis on empowering traders with the knowledge and skills needed to succeed in the forex market.

Conclusion

In 2024, forex trading signal providers continue to play a pivotal role in empowering traders with valuable insights and recommendations. With advancements in technology and a focus on customization and accessibility, these providers are poised to revolutionize the way traders approach forex trading. Whether you're a seasoned trader or new to the game, leveraging the expertise of forex trading signal providers can help you navigate the complexities of the market and achieve your trading goals with confidence.

[vickutz1]

TITLE: PrismNET Asia-Pacific Leaders Symposium: Launch of the 319 Global Service Center Initiative

On May 7th, the PrismNET Asia-Pacific Leaders’ Symposium was successfully held at the Cordis Hotel in Hong Kong, bringing together service center heads and community leaders from various countries and regions within Asia-Pacific to discuss the expansive plans for PrismNET. At the event, Marlik Luno, the Chairman of PrismNET Global Development Committee and Chief Operating Officer, welcomed the representatives of the Asia-Pacific community and outlined the development plans for the upcoming months. Luno highlighted the current global societal transformation characterized by significant shifts in productivity. PrismNET is at the forefront of this transformation, leading the development in the AIGC artificial intelligence industry. The company has addressed the industry’s core challenge of GPU power supply for energy in artificial intelligence, having upgraded 13 GPU power clusters globally with a total capacity reaching 1100P. Furthermore, the platform is developing the PrismNET Chain (PNC), a global distributed power cluster blockchain network aimed at consolidating idle and redundant GPU power for scheduling and distribution, thus maximizing the application value of individual GPU capacities.

Subsequently, Tomy Tang, from the Platform Education and Development Committee, analyzed the current state and future value of the AI+DePin industry track for the leaders. He discussed how PrismNET positions itself as the first platform globally to implement an AI+Web3.0 ecosystem. The platform’s GPU power leasing service has already provided cost-effective energy solutions for more AI enterprises. Using AI for content publication, data streaming, and automated sales through e-commerce server rooms built around the world, along with matrixed account operations, the platform has achieved over $7000 in sales profit per account on TikTok, demonstrating the deep application of AI in e-commerce.

Following this, William delved into an in-depth analysis of PrismNET’s business model and its long-term value prospects. Many community leaders expressed that PrismNET’s business model fully meets everyone’s market expectations and that this mechanism is adaptable to various market conditions, ensuring the best possible outcomes for business expansion. The business model, being a core element of project development, features low barriers to entry, high returns, vast potential for imagination, scalability, user-friendliness, and strong promotional drive, which are significant characteristics of the PrismNET model.

During the banquet, the platform made a major announcement with the launch of PriamAI, an AI short video tool tailored for C-end users, integrating functions like IP creation, graphic generation, video conversion, and digital human cloning. PrismAI provides numerous entrepreneurs with powerful tools for easy use. Additionally, users can utilize PNC for exchanges to enhance their experience significantly, also greatly boosting PNC’s circulation and application value within the ecosystem.

At the banquet, the 319 Global Service Center Plan was announced, which, through the strong support of salons and sharing sessions, aids in the business development of service centers in various regions and rapidly propagates PrismNET’s vast ecosystem in the market. The banquet also recognized outstanding service centers for April, with Chief Operating Officer Luno personally distributing awards to the winners. Additionally, the development and evaluation plans for the community in May and a preview of the PrismNET Global Elite International Symposium scheduled for June were announced.

During this meeting, leaders from the Wutong Community and Xinxin International Community shared their experiences, insights, and market development strategies deeply with the attendees, setting goals and resolutions for May. All leaders present reached a high consensus to strive with full effort to discuss, build, share, and win together, and to collaborate in developing a grand industry ecosystem alongside the platform.

About PrismNET

PrismNET aims to provide cheap computing power and sustainable development super power for global AIGC entrepreneurs and developers in the AI field. It promotes the development of the artificial intelligence industry through the construction of distributed computing power cluster networks and computing power leasing services under trusted networks. Provide global investors with a convenient way to participate in the artificial intelligence track and an AI income path.

Follow PrismNET on:

Website | Telegram |Channel| Twitter | Medium | YouTube

[makuojinanwa]

How To Create A Content Marketing Strategy For Your SaaS Business

Whether you're starting conversations that engage your target audience, sharing information that positions your SaaS business as an industry leader, or simply drumming up business for your SaaS product, you need an effective SaaS content marketing strategy.

Why you may ask?

Because 63% of customers cite web pages during their evaluation process. And on the average, companies that blog receive 434% more indexed pages. If, on an industry-wide scale, you have nearly 10 times more leads from long form blog posts than short ones, then content marketing is a priority if you want to grow your SaaS business long term.

In this guide, we'll discuss SaaS content marketing strategy. And by the end, you'll know what content strategy is, why you need one and when to apply it. Then you'll get a step-by-step process of creating a content strategy unique to your SaaS business.

Defining SaaS Content Strategy

If you don't understand content strategy, we'll explain what it is before we get to the why and when.

So what is content strategy?

Content strategy is simply all the content processes a business employs to get prospects to buy their product or service. There's

#Audience Research

#Business Model

#Content Ideation

#Media Platforms

#Content Creation

#Distribution &

#Evaluation

And as a SaaS business owner, SaaS content strategy is simply a content strategy that accounts for your SaaS business model.

SaaS companies like Canva, Buffer and HubSpot have executed robust content marketing strategies that have scaled their lead generation and subscription efforts.

Specifically, Grammarly has a blog that educates their readers on writing styles and technique. Their blog has over 100,000 subscribers and their content has over 5 million views.

These readers get freemium access to their editing tool. They number 30 million users. And a good number of these readers end up paying for their editing software.

As a SaaS business owner, you can aim for similar success, cheap and exponential business growth, with an effective SaaS content strategy.

Benefit Of SaaS Content Strategy

Focus stands out amongst content strategy benefits like exponential growth and cheap lead generation. Joe Pulizzi stressed the importance of content strategy and expanded on focus as a SaaS content strategy benefit when he said this…

"We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, overtime."

- Joe Pulizzi

A good SaaS content strategy saves time and energy that would otherwise be spent talking to the void. Strategy quickly gets you closer to what works. By studying your target market, you discover not just what to say, but where and when to say it.

Let's take HubSpot for instance here.

HubSpot's blog posts are comprehensive guides to unlock business growth via sales and marketing. Their blog content has a strong bias towards explaining theories and practices. But on their Instagram page, we observe something different. Content is more conversational and personable. Learning takes a back seat to experience and entertainment.

Their blog readers and Instagram followers are different. And even when these audiences overlap, we see different attitudes for different platforms. And in this case, the same lead is in a different mindset depending on which platform they consume HubSpot's content.

We can see that HubSpot's approach to content creation and distribution considers platform culture when talking about the same topics. These content strategy insights come from studying market behavior on search engines and different social media platforms.

So now they don't have to work mindlessly. They have knowledge and a plan on how to use relevant content to generate leads and sales.

This is the process of creating a content strategy and you can do the same for your SaaS business.

When To Use SaaS Content Strategy

From time to time, I find founders and aspiring entrepreneurs asking when to use content strategy in their business.

My answer?

Start as soon as you can. In fact, you should have started yesterday even if you don't have a product or market. Surprised? Let me explain.

Early Stage SaaS Companies

You see, a content strategy is valuable because of what it makes you do. You can't have a strategy to engage a market if you first don't know your core service or product, and who would need your offer.

Say you're a digital marketer helping e-commerce stores increase website traffic. And you hope to sell software services to e-commerce store owners in the future. You could use a content strategy where you document your process of helping e-commerce websites grow their traffic.

Now you're engaging your market while figuring out other problems they may have that would be worth a SaaS tool. Before UberSuggest, Neil Patel ran his digital marketing blog for many years. He offered educational content to digital marketers and online entrepreneurs on how to grow their businesses. Now his SaaS tool, UberSuggest, helps entrepreneurs with keywords for their content marketing efforts.

Established SaaS Companies

On the other hand, established SaaS businesses can improve the value of their business by having another option to generate leads and sales. Outbound processes like cold calling and emailing can be effective and sustainable. But adding inbound processes like content marketing to the mix increase lead gen options and strengthens outbound processes too.

Regardless of where you are in your SaaS journey, creating a good SaaS content strategy keeps you in touch with your product and market.

Now having understood what a SaaS content strategy is and can do, let's get into the weeds of creating one.

Defining Your Market

All effective SaaS content strategy starts out with a defined market. As a SaaS business owner, ask yourself these questions…

Who needs what you sell?

Why do they have this need?

What would they feel like when said need is satisfied?

What else do they do outside finding said satisfaction?

These questions give you an opportunity to understand your market. Say you sell business software to freelance writers and content creators. Freelance writers and content creators need high paying clients and commercial success with their audience respectively.

But is that all?

It isn't. Dig deeper.

For a freelance writer, higher paying clients mean

Reduced Anxiety

Meaningful Work &

Time Freedom

And for the content creator, a profitable product they own means

Income Stability

Creative Freedom &

Work Satisfaction

As an owner of your business software, you now know what your editing or invoice software actually means to your market. You know their needs and what they'll feel like when satisfied.

So it's time to find them.

SaaS Content Strategy Platforms

We've answered the above questions for your hypothetical software business except for what content creators and freelance writers do outside their core jobs.

Answering the last question brings up more questions…

Do they consume business content from online gurus?

Do they take courses from fellow writers and bloggers?

What about search and social groups where they interact with fellow content creators and freelancers?

Remember, we're trying to find out their hangout spots online. So wherever they spend their time online is a potential content strategy platform. Content strategy platforms are places that shape your tone and approach to creating engaging content that converts prospects.

You can speak with your customers to get an idea of how they spend their online hours when they're not working. Of course you can't go around asking awkward questions like

'Where do you spend your time online?'.

Instead, you can say something like

'What's your most inspiring piece of educational content in the last 2 months?'

'Who's making content that gets you excited?'

'What obstacles do you face that often hinder your productivity?' (By the way, whoever is offering courses or creating content to solve that problem is a potential content strategy platform.)

Get a list of these content strategy platforms and go to work studying your market. You'll find yourself in reddit channels, comment sections of Instagram accounts and YouTube channels. You'll pick up Twitter trends and read blog comments.

Before long, the picture of your market becomes clear. You'll be full of content and distribution ideas for your content marketing campaign. Your SEO keyword search would be much more robust instead of staring at keyword software charts with frustration.

Back to our hypothetical software business. Your market research would take you to content strategy platforms like Ali Abdaal, Dan Koe, Zulie Rane, Gary Vee and Roberto Blake. These creators serve the typical content creator and freelance writer. Observe how they talk and what they talk about in the comment sections of these influencer accounts.

Now you know exactly what your market wants and you know how to create content for them.

It's time to engage and convert.

Engaging And Converting Your Audience

Many SaaS companies get it right up to this point but skid off track at this crucial bend. They lose because they want to engage their prospects on the company's terms. Don't make that mistake.

Remember our earlier conversation about HubSpot's approach to their blog and Instagram accounts?

Good.

They observed that business owners on search engines such as Google, have search intent to learn about new information and products to solve business problems. So HubSpot's blog attracts them with big prominent blog titles and small author bylines.

Blog Titles

Picture of HubSpot's SERP

Blog Titles and Author Bylines

Picture of HubSpot's Blog Post

You get the sense that it's ideas first before people. On the other hand, business owners and professionals who want to unwind while being social on Instagram, dictate HubSpot's Instagram approach to content creation. Here, social interaction and entertainment are priority over ideas and education.

Personality Over Theory

Picture of HubSpot's Instagram account

It's not enough to create content, you have to do so native to each platform. This is where strategy bleeds into tactics. Let's talk team building.

Building A Content Team

Having understood what it takes to create a practical SaaS content strategy, it's time to roll up your sleeves and get to tactics. You could start solo but at some point, you'd need to build a team.

We'll examine 4 factors that determine the success of your team. They're

Vision

Roles

Collaboration &

Accountability

We'll begin with vision.

Vision

Your vision is volume and creativity. You have a SaaS content strategy and ideas to engage your prospects. But to get results, you need to create and distribute as much content as possible.

We're talking 20-30 social media posts daily with at least 3-10 social engagements per post. Write blog posts, record podcasts and YouTube videos on a daily basis. Repurpose your long form posts for social. You want to find what sticks.

This is hard work but that's the real secret to content marketing success.

Especially at the beginning, you have to find out what actually works. So volume and creativity is the vision when hiring a content marketing team. At such volume, in 3-5 years, you'll evaluate content activity and do more of what engages your market. And consistent sales roll in.

There are no shortcuts to this game. It's not a sprint or a marathon, it's both. The long hard road is the easiest and shortest one. Get to work. As entrepreneurs, we instinctively understand that outbound processes like cold calling are a numbers game but we don't apply it to content marketing.

There are so many intangible content marketing skills that can only be mastered via the fire hose approach. So when building your content marketing team, your overarching vision is that big is better.

Roles

You want big and better, so it's time to get you a content marketing team who can achieve your goals. I'd say that there are 3 major content marketing roles.

Director

Manager &

Creative

When you were creating your content marketing strategy for your hypothetical SaaS company, you played the director role. In addition to setting the vision for content strategy, a director of content analyses and adjusts content efforts to achieve customer and company goals.

The manager is in charge of content production and adjacent processes. They hire creatives, supervise them and build systems that guarantee the right flow of content creation and distribution.

Creatives create content assets, engage with professionals within your business and prospects via content strategy platforms. They also collaborate with both manager and director to improve their creative processes.

Collaboration

Team collaboration with each other and the larger organization decides success. On the director level, they have to find a balance between customer satisfaction and company goals.

When creating a content strategy, these 2 criteria guide the content strategy process. Many times, the director is the link between C-suite and the content marketing branch of the company.

The manager, in many ways, is the middleman. They make strategy, from the director, and tactics from creatives, align. Giving strategy legs, and tactics direction, leads to a successful conveyor belt of content assets and development of customer-company relationships.

Creatives who collaborate effectively with their managers, get to do meaningful and result-driven work.

Accountability

Accountability is probably the only way to see through projects. We'll look at 3 ways to hold both you and the team accountable for your roles.

I. Set Realistic Goals

At the beginning you want the team to start with small achievable goals. A social media content creator who hasn't done more than 5 posts a day shouldn't start their first day on the job creating 30 social media posts daily.

II. Set General Guidelines And Standards

Something as simple as adequate communication during work hours should be basic. Team chats and emails shouldn't be left unattended for 3 days without prior notification of a new development. Team members should attend meetings.

III. Assign Specific Tasks To Individual

A good example here would be creatives being in charge of content creation and distribution. They're not responsible for engagement results. That's the responsibility of the manager and director.

Conclusion

As we draw this guide to a close, it's important to note that content marketing strategy will always be worth its business results. And since ever-changing markets affect business results, you'll always have to evaluate your tactics and strategy.

At the beginning of your content marketing efforts, a strategy, content schedule and distribution map, should be the goal. It isn't about the number of views as it's about the number of content pieces you create. And that's why volume is important.

A year or 2 into this flurry of activity, all content strategy platforms would show noticeable patterns of engagement. Some content pieces would have more engagement than others. This is where evaluation comes in.

Ditch what doesn't work and do more of what does. Scaling what works at this point would grow views and traffic. Just as we discussed, content marketing strategy is the first in a series of steps to generate leads and sales for your business.

If you have further questions about SaaS content strategy or content marketing in general, leave a comment below and it'll be addressed.