#lindseyeatsla

[fullcravings]

Nutmeg and Orange Ricotta Fritters with Berry Jam

[soothifying-sounds-asmr]

Garlic Parm Mashed Potatoes by lindseyeatsla

[hungry-tummy]

French Onion Soup - lindseyeatsla

[ugly-by-nature]

UGLY by nature posted a video from Instagram: #Vegan Thai Green Coconut Curry! By @lindseyeatsla. https://instagr.am/p/CEE49YZJlM9/

[darkumvi]

#Repost @lindseyeatsla • • • • • • creamy, vegan roasted tomato basil soup 🥄🍅🌱 Roasted assorted tomatoes, onions and garlic then mixed with carrots, balsamic + more to create a luscious and delicious soup. Then blended with coconut milk and basil for ultimate creaminess. Full recipe: 8-9 roma tomatoes 2 cups cherry tomatoes 1 yellow onion 5-6 cloves garlic 1/4th cup chopped carrots 4 oz @califiafarms unsweetened almondmilk 1/2 can full fat coconut milk 1 tablespoon balsamic vinegar 4 cups vegetable broth 1 bundle basil 1 tablespoon tomato paste salt and pepper to taste - Heat your oven to 400 degrees. In a baking tray with parchment or oven proof pan, roast your tomatoes, onion and garlic with olive oil and salt and pepper for 30-45 minutes. - Next, add your roasted mixture in a pot. Add carrots, balsamic vinegar, almond milk, vegetable broth, tomato paste and basil. Season with salt and pepper. Let it simmer and combine together for 30 minutes. - Next, blend the soup mixture in a blender or a hand-blender. After it’s blended, add in your creamy coconut milk, adjust with salt and pepper. Stir well and serve. #llindseyeats #llindseyeatsvids #vegan #plantbased #lindseyeatsla https://www.instagram.com/p/BuvUtnWnNzw/?utm_source=ig_tumblr_share&igshid=9ogl4gleuf9

[chw131]

Repost @lindseyeatsla - . mongolian beef noodles 🥢 I lovvee mongolian beef 🥩 so wanted to add some noodz to it too! Made with flank steak and mixed with green onions, soy sauce, brown sugar, red chili flakes, ginger, garlic and lime juice. brb about to eat it all. ✌🏻#llindseyeats #mongolianbeef #dinner #recipes https://www.instagram.com/p/B1HKN6aA47d/?igshid=eojgij4c7dr4

[alkalineholisticwellness]

Vegan Pumpkin Mac n’ Cheese. Ingredients: 1 1⁄2 cups canned pumpkin puree 2 1/2 - 3 cups seasonal @califiafarms Pumpkin Spice Creamer 1⁄3 cup nutritional yeast 1⁄4 tsp garlic powder 1 tsp red pepper flakes 1⁄8 tsp pepper 1⁄8 t sp cayenne 1-2 sprigs of sage 2 cups gluten free fusilli (or any pasta of your choice) Salt and pepper to taste Breadcrumbs for topping (optional) ~ Directions Start by heating up your pumpkin spice creamer on low in a skillet for 3-4 minutes. Add in your pumpkin puree and stir. + Next add your garlic powder, red pepper flakes, pepper, cayenne and your sprig of sage. Mix well and let the flavors combine in medium/low. Remove your sage leaves. + Next, add in your pasta and nutritional yeast and let the liquid get absorbed. TIP: Throughout the cooking process, keep adding creamer as this is the cooking liquid. Stir every couple of minutes. + Once all the liquid is absorbed and your pasta is cooked through, serve and top with fresh sage and crispy breadcrumbs. #dairyfree #veganrecipevideos #veganrecipes #foodvideo #recipevideo #foodvideos #recipevideos #pumpkinrecipes #dairyfreerecipes #cooking #recipes #dinnerrecipes #veganpasta #plantbasedfood #veganfood #plantbasedrecipes #plantbasedrecipe #veganmacandcheese by @lindseyeatsla https://www.instagram.com/p/BtvbSiHIxSi/?utm_source=ig_tumblr_share&igshid=1h79iclau8ee3

[kata--strofa]

Creamy Potato Leak Soup | LindseyeatsLA

https://lindseyeatsla.com/creamy-potato-leak-soup/

[virginiaovers]

3 Delicious Dishes for Cooking At Different Temperatures

Consumers continue to expand their palates, looking for new flavors and foods that they can try, with  32% willing to pay extra for authentic food. According to a UK study, the average Brit also enjoys eight meals a week from different world cuisines. One of the key factors that affects taste and flavor in foods is the cooking temperature, with varying methods of cooking changing the taste of food. Here are three dishes for cooking at different temperatures that you might want to try to see how their flavors are affected when subjected to variable heats.

1. Hungarian Goulash

  View this post on Instagram

  A post shared by Harry & Ben #slowcookersundays (@slowcookersundays_) on Nov 10, 2019 at 6:04am PST

This delicious dish is hearty and perfect for chilly nights and family get-togethers. Despite being invented in Hungary, there are several variations of the dish that appear all over the world. But the original recipe calls for specific ingredients, such as chunks of beef, paprika, bay leaf, and bell pepper. Cooking begins by browning onions, vegetables and beef over a medium heat before lowering the temperature to cook the dish for 1.5-2 hours until the meat is tender.

The low temperature means it’s important to study your cooker, as different cookers have different temperature ranges, which can affect how your dishes turn out. For example, induction cooktops feature a rapid heating function that will heat faster than gas or electric appliances. To prevent burning food that can become harmful to health, it is essential to regulate cooking temperatures.

2. Tuna Tataki

  View this post on Instagram

  A post shared by lindsey

(@lindseyeatsla) on Dec 23, 2018 at 8:24pm PST

Tataki is the Japanese method of cooking fish and meat by searing at high heat. Searing, or the Maillard process, may occur at temperatures as low as 300°F, but the optimum range is from 300°F to 500°F for best results. Beyond 500°F may result in dry food or at worst, burnt meat.

After searing, the food is sealed in a sandwich bag and plunged into an ice bath to halt the cooking process. It is then sliced into thin pieces and served with a dressing, which can be soy sauce, wasabi or teriyaki sauce. The final dish is a wonderful blend of grilled and raw fish, making a great light starter or an appetizer.

3. Sous Vide Steaks

  View this post on Instagram

  A post shared by America’s Test Kitchen (@testkitchen) on Mar 16, 2019 at 1:34pm PDT

If you’re fond of using science and cookery together, molecular gastronomy is a good fit. Many people may not understand how molecular dishes work, but put simply, the food is created by manipulating molecular composition, which changes its texture, flavor and form. One of the best known methods of molecular gastronomy is sous vide, a technique of cooking meat at low even temperatures between 55°F and 60°F.

The steaks are immersed in water that is of a constant temperature, cooking the meat evenly and preventing it from drying out. Low temperatures ensure that the food cells do not break, rendering the meat tender and succulent. Unfortunately, something so good can take a long time to produce, and the process can last anywhere from 2-3 days. Thus, if you’re in a hurry, this method of cooking your steaks is not your best option.

Cooking temperatures play a role in the taste of foods. Whether you’re looking for new foods to try or alternative cooking methods, these three dishes will give you an insight into how temperatures alter flavors.

The post 3 Delicious Dishes for Cooking At Different Temperatures appeared first on Travel for Food Hub.

3 Delicious Dishes for Cooking At Different Temperatures published first on https://zenramensushi.tumblr.com/

[fullcravings]

Mixed Berry Cobbler

[wynneth]

🇺🇸 One last #horchata before leaving . . . #drinkup #LAeats #LAfoodie #yelpLA #LosAngelesEats #LAfoodjunkie #YelpElite #EaterLA @hungryhungryheejin @foodxeater @foodzmything @prettyfitfoodie @lindseyeatsla @croizzantflakez @dradevsfood @x3hoppie @foodforthoughtlosangeles @foodiejudge @themunchiesdiaries #bestfoodla #LAgram #SoCal #SouthernCalifornia #conquer_la #discoverla #losangelesgrammers #lagrammers #CaliforniaCaptures #losangelesgrammers #DTLAWanderers #LostInLA #ExploringLA #VisitCalifornia #wheream_i_la

[learnhealthyrecipes-blog]

Spice up your #Sunday w/ these Spicy Bell Pepper and Tomato Chilaquiles by @lind… Boost your #Sunday w/ these Spicy Bell Pepper and Tomato Chilaquiles by @lindseyeatsla 🎉This Recipe is featured in our FREE Weekly Meal Planner “Make This Now!” (omnivore, gluten free & vegan editions accessible)!

[cecilevadasblog]

Warm Chicken and Pea Salad

Vibrant, flavorful, fresh but also filling - this is a great summer dish for any occasion. Served cold for picnics or fresh off the barbeque, this sure is a crowd pleaser and so simple for the cook!

Calling all bacon fanatics! Don’t I have a dish for you... feast your eyes on this Asian style marinated chicken with a pea and bacon salad. Now, grab a bite - don't forget to squeeze that lemon - and feel that burst of flavour from the chicken emulsify with the salted bacon peas. 

Using fresh herbs as an accompanying salad, this dish screams summer party food, alfresco style. Of course, great for the kids as well. Reduced the marinade for an extra pop of flavour and a great dunking sauce moment. 

Super simple, super easy... it sure will be a hit (and makes for even better leftovers).

Asian Plum Chicken Thighs with a Pea, Bacon and Mint Salad

Inspired by Lindseyeatsla

Ingredients 

For the Chicken and Marinade

500 grams organic free-range chicken thighs

2 tbsp Chinese plum sauce

1 tsp harissa 

1 1/2 tsp roasted chilli jam

2 tbsp light soy sauce

1 tbsp rice wine vinegar 

2 tsp sesame oil

For the Marinade cause

1 tsp corn starch 

Salt and pepper

For the Pea and Bacon salad

100 grams of frozen peas

1/2 large white onion

2 tbsp dried bacon, sliced

1 tsp thyme, leaves removed from the stem

Salt and pepper

Mint and shiso for serving 

Method

Prepare the marinade first by simply mixing the marinade ingredients together in a bowl. Add the chicken thighs and coat well. Cover, refrigerate and leave for at least one hour (better overnight). 

To make the pea salad - start by heating 1 tablespoon of olive oil in a pan and add the bacon and onion. Cook for 2-3 minutes or until the onion begins to turn translucent. Add the thyme, peas, salt and pepper, cooking until the peas turn a rich green colour. Remove from the pan and leave to cool.

Cook the chicken in a pan with a tablespoon of canola oil. Pour the leftover marinade in a small saucepan and place on medium heat. Cook for at least 5 minutes on a gentle bubble. 

Flip the chicken over. Cook for 10 minutes or until the chicken begins to brown. Remove from the pan. Pour the leftover juices into the marinade saucepan. Add the corn starch, whisking as you go to ensure clumps do not form.

Place the chicken on a serving platter along with fresh mint and shiso leaves. Scatter over the pea and bacon salad along with slices of lemon. Serve the marinade sauce alongside.

[ugly-by-nature]

Stephen posted a video to Instagram: #Vegan Watermelon Poke Bowls! By @lindseyeatsla. https://instagr.am/p/CFM9EonpzyQ/

[cmonboardla]

“All about this yellow mustard, lemon and herb spatchcock chicken! 🍗 roasted with onions, carrots, garlic cloves + potatoes. Serve alongside some salad/rice and you’re golden ✨   “ .

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credit: @lindseyeatsla .

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CB Los Angeles compiles the best Los Angeles happenings. To find out things to do in L.A., keep an eye on the C’monBoard website [link in the bio] .

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Los Angeles weekend guide? Keep an eye on our website.

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Make sure to check out our Los Angeles-themed products at www.cmonstore.com

[ageloire]

17 of the Best Brands on Instagram Right Now

Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 1 billion active monthly users as of June 2018 -- the last 200 million of which joined in the prior nine months.

In a time when visual content remains a crucial part of any business' marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

Although they're few and far between, there are some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram. These industries include skincare, lifestyle, education, shoes, interior design, entertainment, and even office supplies (one of the most B2B markets you can think of).

Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. For each of these brands, we've included examples of their best posts. For some of them, we've also included their most popular Instagram post of all time in terms of engagement (i.e. combined total of likes and comments) thanks to data from Instagram analytics and management platform Iconosquare.

Best Brands on Instagram

Lego

Califia Farms

FollowMeTo

Lorna Jane

Letterfolk

Apartment Therapy

Paris Opera Ballet

Tentsile

Desenio

No Your City

Vans

Divinity LA Bracelets

WeWork

Finfolk Productions

Shiseido

Sephora Collections

Staples

(Psst -- Want to get a stunning Instagram Story auto-magically created for your brand? Check out StoriesAds.com, a free Story generator from HubSpot and Shakr. Click here to get started.)

17 of the Best Brands on Instagram

1. Lego

Followers: 3.8M

If you're not following Lego on Instagram, you're missing out on some entertaining content that isn't just product plugs for kids.

The famous plastic building block brand populates its Instagram feed with fun takes on pop culture references everyone is bound to appreciate -- something many businesses can learn from on their own Instagram accounts.

While most of Lego's posts do serve to announce the release of new Lego characters, the main value in its Instagram account is to emulate familiar social tropes in a classic Lego way. Some of them are pretty impressive, like the life-sized flying car from Harry Potter and the Chamber of Secrets.

      View this post on Instagram

    Check out this magical Ford Anglia made completely out of LEGO bricks! ✨😮 #LEGOHarryPotter #HarryPotter #WizardingWorld @HarryPotterFilm

A post shared by LEGO (@lego) on Mar 16, 2019 at 8:15am PDT

2. Califia Farms

Followers: 219k

Califia Farms natural beverage products have some of the most attractive packaging we've come across. In fact, it's so iconic that it won top honors in the global packaging design category from Beverage World Magazine.

Instagram is a perfect platform to showcase that cool, curvy bottle, and the folks at Califia don't shy away from doing just that -- most of the brand's posts feature the beverage's containers in some way, whether they're the main subject of the photo, or more of an accessory in the context of the active, healthy lifestyle Califia's buyer personas love.

Something Califia does really well on Instagram is create fun, playful videos and GIFs. Check out this one, which they used to teach viewers how to create a fresh tomato basil soup:

      View this post on Instagram

    With spring just around the corner, try this fresh tomato basil soup 🍅 Bursting with flavor, this easy recipe by @lindseyeatsla calls to roast tomatoes with onion + garlic, add creamy almond + coocnut milk and top with fresh basil 🌿🥄 (recipe in bio)

A post shared by Califia Farms (@califiafarms) on Mar 18, 2019 at 11:47am PDT

And this one, which is just plain fun to watch:

  Our creamy blend of coconut H2O + coconut milk has us surfin' into Wednesday. 🥥🏄‍♀️

A post shared by Califia Farms (@califiafarms) on May 23, 2018 at 9:19am PDT

3. #FollowMeTo

Followers: 499k

Ever seen those photos of a woman leading a man by the hand in all different parts of the world? That pose was made famous by a couple named Murad and Natalia Osmann for their #FollowMeTo project.

Their Instagram account is a mix of stunning images of the classic #FollowMeTo pose that have been edited beautifully, as well as some really interesting behind-the-scenes photos of their world travels -- including some fun photos of the "making of" the famous pose.

4. Lorna Jane

Followers: 822k

If your brand were a person, how would you describe its personality? Australian activewear company Lorna Jane has done an awesome job answering this important branding question with its Instagram content. Spend just a few seconds scrolling through these photos, and you'll quickly be able to name the target Lorna Jane buyer: a young, sporty, twenty- or thirty-something woman who values looking good while maintaining an active lifestyle.

The images posted by Lorna Jane, which often show the brand's clothing and accessories, as well as images of women who embody its target buyer persona, are colorful, playful, and inspirational, which is a perfect representation of the brand's essence -- in other words, its heart, soul, and spirit.

5. Letterfolk

Followers: 306k

Letterfolk is a small business run by a husband-and-wife team who create and sell beautiful, handcrafted felt letterboards. Each letterboard comes with a full set of characters so people can personalize the walls of their homes, which means endless room for creativity.

Instagram is the perfect platform for them to inspire customers and aspiring customers with real customers' boards, as well as ideas they've come up with and staged themselves. Their Instagram content is funny, thought-provoking, and relatable -- all recipes for shareability.

Letterfolk's Most Engaging Post

[Click here to see the post.]

Why it's engaging: Not only is this photo showing a funny and clever message, but it's also very, very relatable to women -- one of Letterfolk's target customers. It's also a very taggable photo, so the comment section is rife with Instagram users mentioning their friends' usernames so they can share in the fun.

6. Apartment Therapy

Followers: 1.9M

Apartment Therapy's Instagram account really is a source of therapy, if you love the sight of cozy homes. If you've seen social media posts from Apartment Therapy before, rest assured the pictures of residences on its Instagram account are just as creative.

Two recent posts to Apartment Therapy's Instagram feed are below. From the plant-friendly living room on the left, to the comfortable A-frame on the right, this brand gives its Instagram followers plenty of inspiration to personalize their own space and, according to its Instagram bio, "live happy, healthy lives at home."

7. Paris Opera Ballet

Followers: 340k

The city of Paris is known for many lovely things -- wine, cheese, and art are just a few. But that last one, art, is photographically captured on the Instagram account of the Paris Opera Ballet, or Ballet de l'Opera de Paris.

The account captures candid images of the ballet's dancers during performances, rehearsals, and backstage, giving viewers an artful glimpse at what goes into the ballet's productions. It also makes use of something called banners on Instagram, when larger photos can be divided into multiple pictures to create a tiled banner of smaller photos. (There are several apps available to pull that off, but to start, check out Tile Pic).

The way this account highlights performance venues is noteworthy, too. The third photo beneath the first two below provides an intimate shot of rehearsal, conveying a gritty behind-the-scenes feel that can generate excitement for productions.

8. Tentsile

Followers: 189k

"Stunning" is the first word that comes to mind when I scroll through Tentsile's Instagram photos. The company sells tree tents, what they call "portable treehouses" that will "literally take your camping experience to a new level." Their Instagram is full of shockingly beautiful scenes of their product in use in all matter of terrain: rainforests, mountains, beaches... you name it.

Tentsile's Most Engaging Post

      View this post on Instagram

    Into the wild we go... who wants to join us? 🌲💦 . #Tentsile #TreeTent #ElevateYourAdventure . . . . . #instanaturelovers #photooftheday #earthpix #roamtheplanet #landscape_captures #explorecanada #quebec #campvibes #nature_wizards

A post shared by Tentsile (@tentsile) on Sep 12, 2018 at 12:06pm PDT

Why it's engaging: Tentsile's followers are interested in seeing the unique tent uses and setups that customers come up with. Not only is the post above a video -- which are known for getting more engagement than photos -- but the preview shot alone shows an intriguing location for a tree tent. For starters, how the heck did they get it up there?

9. Desenio

Followers: 910k

Look at the colors of any well-known brand and you'll notice that they use the same colors over and over again -- in their logo, on their website, and in their social media images. Using the same colors over and over again is a great way to establish brand consistency and help consumers become familiar with your brand.

That's what the Swedish online art print company Desenio does beautifully on their Instagram account. They use a lot of blues, greens, greys, and blacks, which evoke senses of calm, healing, luxury, and trust.

Desenio's Most Engaging Post

      View this post on Instagram

    Hello holidays, we're very happy to see you! We wish all of you lovely followers amazing days filled with happiness and festive vibes! 🎄✨

A post shared by DESENIO - POSTERS ONLINE (@desenio) on Dec 24, 2018 at 5:03am PST

Why it's engaging: When your Instagram account is predicated on brand consistency, deviating from the usual theme or color might be off limits. But in minor doses, throwing something new into your feed can give your account a boost of engagement. The post above was a simple holiday card from Desenio, but it was so dramatically different from the look and feel of the business's usual interior design, followers just had to click through to see more.

Many of the comments included exclamations of how beautiful and evocative the post is. One commenter was inspired enough to describe what winters are like where they live. To increase your own comment rate, follow Desenio's lead by posting images of things and situations that remind your followers of things they care about in their personal lives.

10. No Your City

Followers: 26k

The folks at No Your City produce a documentary series that captures the fascinating stories of people all over the world, but mostly in New York. The brand's Instagram account, though, is less about these stories and more about showcasing gorgeous images from the city itself.

What we love about these photos is how closely they follow the best practices for taking great photos with your phone. Each one of No Your City's photos seems to follow at least one of these recommendations, whether it's focusing on a single subject, embracing negative space, playing with reflections, or finding interesting perspectives. The photos are consistently stunning, and as a result, the brand has built a solid following.

11. Vans

Followers: 15.2M

Vans is known for its stylish shoes, but the brand's use of social media is just as stylish. Its Instagram business account is no exception.

The maker of the classic checkered slip-ons has an aggressively flashy Instagram feed, featuring both standalone product shots and action photos of people expressing themselves in their favorite Vans gear.

Vans' Instagram account's most unique quality is likely how much skateboarding content it has. The brand doesn't just appeal to teenage skaters anymore, but it shows its loyalty to that lifestyle in an engaging way. Below, Vans features an Indian girl with a caption that describes her as the "only girl who regularly skateboards in her town."

Vans' Most Engaging Post

      View this post on Instagram

    Keep it comfy in the ComfyCush Era, designed to give your feet an experience like no other. Shop now at vans.com/comfycush or your nearest store.

A post shared by vans (@vans) on Feb 27, 2019 at 4:35pm PST

Why it's engaging: Just because you're promoting an ordinary product launch doesn't mean the social media post supporting the launch should be equally ordinary. Vans' recent video, above, endorses a line of shoes called ComfyCush, but the video itself is a little, well, weirder. And for a business so dependent on style, the right amount of weird can give Vans an awesome amount of engagement.

12. Divinity LA Bracelets

Followers: 238k

Here's an example of a small business performing very well on Instagram. A beaded bracelet could have any theme.

Divinity's Most Engaging Post

Why it's engaging: The caption reads: "Each Sea Turtle and Hatchling bracelet sold helps a Hatchling make it to the ocean." People tagged their friends to show them the cute sea turtles, or to say "WE NEED TO SAVE THEM!"

13. WeWork

Followers: 479k

WeWork provides shared office spaces in cities and countries all over the globe -- so it only makes sense that they should post a lot of photos showcasing their beautiful co-working communities. They do an amazing job photographing the spaces in ways that make followers like us wish we could jump into the photos and plop down with our laptops and a coffee.

They don't stop at posting photos of their shared workspaces, though. WeWork uses Instagram to capture and share moments from some of the largest branded events that members (and their friends) look forward to all year, like WeWork Summer Camp. Hashtags are used to label these events -- like #WWCamp -- and to encourage customers to share their own photos of the spaces, using WeWork's memorable slogan: "Do what you love."

Our favorite is the #DogsOfWeWork hashtag. Not only is it awesome because, well, dogs ... but it's also a great way for the company to promote their laid-back culture while also inviting customers to interact with their brand on social. Near the end of each year, they actually choose the best photo submissions to the #DogsOfWeWork hashtag on Instagram and Facebook and put together a calendar for the following year.

WeWork's Most Engaging Post

      View this post on Instagram

    Here’s to raising each other up. As our friend and Creator Global Finals judge @aplusk says, “Find yourself a unicorn.” 🦄 #wearewework #creatorawards #weareone

A post shared by WeWork (@wework) on Jan 9, 2019 at 11:27pm PST

Why it's engaging: For all its beautiful photos of people and office spaces and dogs, some of you might be surprised that one of this company's most engaging Instagram posts of all time doesn't take place in a WeWork office space at all. The video above is an example of influencer marketing done right. By partnering with actor and investor, Ashton Kutcher, the company caught the attention of its audience, and made it shareable by showing its followers a speech Ashton gave that resonates with WeWork's followers.

Use free design tools like Canva, PicMonkey, or even PowerPoint to create these images easily.

14. Finfolk Productions

Followers: 222k

Ever wanted to be a mermaid? You can come pretty close, thanks to companies like FinFolk Productions. Believe it or not, silicone mermaid tails you can put on and swim around in are actually quite trendy in certain areas and for certain age groups -- typically young girls, which is one of Instagram's core users.

Finfolk Productions' Instagram feed is full of beautifully shot photos that play into the mermaid fantasy by looking more like mythical art than real people.

Finfolk Productions' Most Engaging Post

      View this post on Instagram

    SPECIAL REVEAL: The Finfolk Swarovski Crystal Silicone Tail ✨ Available now on the website for purchase. 🐚💎💍 (UPDATE: tail has sold!) • Alright, beautiful mermaids and mermen, this is a release I (Bryn) have personally been anticipating for a long time. Thanks to our amazing team here at Finfolk, everyone agreed to this project and came together to make it happen. As many of you know, my own wedding is upcoming this spring. I never knew that planning a wedding would open up so much inspiration for me. While searching through many couture bridal gowns and other items, I began to envision how a truly couture bridal mermaid would appear. Apparently, all iridescent white with over 8,000 hand laid Swarovski crystals is the result I concluded upon. It is with great joy and some anticipation, that we release to you all, the Finfolk Swarovski Crystal Silicone Tail. Available now to be obsessively gazed upon (as the staff has now done for weeks while completing it), and for purchase to one very special and lucky mermaid. This is a project truly and especially from my heart, and I hope you all enjoy it as much as we enjoyed conceptualizing and creating it. • Included with this tail is a matching crystalized Stargazer top and stunning custom made Octavia circlet by @thevirginiamermaid 💎 💍 🧜🏼‍♀️ • • #finfolk #finfolkproductions #finfolkmermaid #mermaid #mermaidtail #swarovski #swarovskicrystals #crystals #rhinestones #glitter #sparkle #wedding #bride #bridal #couture #couturefashion #fashion #bridesmaid #weddingdress #diamonds #iridescent #weddinghair #weddingphotography #photography #

A post shared by Finfolk Productions (@finfolkproductions) on Feb 24, 2019 at 10:40am PST

Why it's engaging: The post above is two things in one: a new product and a sentimental announcement by the company founder, Bryn Roberts. For most of Finfolk's followers, the white mermaid fin above isn't just a different color from the typical fins made by the company. It's also emblematic of Bryn's recent wedding, for which she wanted to make a bridal-style mermaid fin that all of Finfolk's customers would appreciate.

I never knew that planning a wedding would open up so much inspiration for me. While searching through many couture bridal gowns and other items, I began to envision how a truly couture bridal mermaid would appear. Apparently, all iridescent white with over 8,000 hand laid Swarovski crystals is the result I concluded upon. It is with great joy and some anticipation, that we release to you all, the Finfolk Swarovski Crystal Silicone Tail.

15. Shiseido

Followers: 660k

Shiseido started out as Japan's first Western-style pharmacy 140 years ago and has since developed into selling high-quality brightening and anti-aging skincare, makeup, and fragrance products.

Its company mission is to inspire a life of beauty and culture -- a mission they portray beautifully through their Instagram content. If you take a look at their feed, you'll notice they post three images at a time so the posts appear in a row pattern on their larger feed -- a very clever and original way to organize their content.

Shiseido's Most Engaging Post

      View this post on Instagram

    Global Color Artist @patrickta and APAC Ambassador @ponysmakeup unite to create a monochromatic, mauve makeup look that is nothing short of mesmerizing. SHISEIDO Makeup Products Used: Essentialist Eye Palette, 06 Hanatsubaki Street Nightlife Naname Fude Multi Eye Brush Essentialist Eye Palette, 06 Hanatsubaki Street Nightlife Yane Hake Precision Eye Brush ImperialLash MascaraInk, 01 Sumi Black Waterproof InnerGlow CheekPowder, 04 Aura Pink Daiya Fude Face Duo Aura Dew, 01 Lunar Essentialist Eye Palette, 06 Hanatsubaki Street Nightlife ModernMatte Powder Lipstick, 507 Murmur Brow InkTrio, 02 Taupe

A post shared by SHISEIDO (@shiseido) on Sep 27, 2018 at 10:46am PDT

Why it's engaging: Back in late March 2016, Instagram started rolling out the ability to upload 60-second videos -- and we've seen some amazing Instagram videos from brands ever since, like the one above from Shiseido. The one above lasts nearly all 60 seconds and its product demo is curiously satisfying to watch. The subject's purple hair also gives followers a slightly edgier look to consider when browsing the company's makeup collection. (Hot tip: Posts featuring faces, especially for a skincare brand, are ideal for boosting social media engagement).

Don't be intimidated by highly professional Instagram videos like theirs. You can post highly engaging videos on Instagram without a huge video team or a bottomless budget. Here's a step-by-step guide for making great videos on Instagram without breaking the bank.

16. Sephora Collections

Followers: 626k

Sephora Collections' brand personality is playful, colorful, and feminine. It does a wonderful job of characterizing this personality in its Instagram content, using bright colors, patterns, and fun captions.

This branded Sephora account also diversifies its feed with a lot of fun Instagram video content that gives off the same playful vibes.

Sephora Collection's Most Engaging Post

      View this post on Instagram

    Problem: a million brushes rolling around in your makeup bag. Solution: magnetic brushes you can stand up on your counter. Talk about #OrganizationGoals 🙌🏽 #ThingsOrganizedNeatly Beauty Magnet Brushes, starting at $8

A post shared by Sephora Collection US (@sc) on Aug 2, 2018 at 3:57pm PDT

Why it's engaging: Sometimes, you just have to cut right to the chase. Sephora made magnetic makeup brushes and wanted the world to see them. Businesses must be careful how much product-focused content they're posting, but when you come up with something you know your customers will love, your best bet is to simply show it in action.

17. Staples

Followers: 64k

The folks at Staples do a lot of things right when it comes to Instagram content, but there are two that particularly grab our attention -- engaging with followers by asking questions and including calls-to-action in captions, and staying true to the brand's playful-yet-practical personality.

When it comes to engaging Staples' followers, it's all about asking questions in the photo captions. For example, check out the second photo below featuring a series of emojis -- its caption reads, "That's pretty much our day. How about yours? Tell us in emojis." Scroll through the comments on that photo, and you'll see followers had a lot of fun responses. The caption paired with the first photo below -- the one with the cupcakes -- asks users to tag someone who they want to thank.

Staples does a great job staying true to brand by posting fun photos such as the "2016" shot written in office supplies and using the #OfficeHack hashtag to engage their following.

The folks at Staples also use Instagram to post cute videos and GIFs, like the one below that shows businesses how they can use Staples supplies to create a "revamped breakroom."

  A revamped breakroom = a reenergized office

A post shared by Staples (@staples) on Feb 7, 2018 at 8:58am PST

Ready to populate your Instagram Story with pics and videos that are as captivating as the content above? We believe in you -- just download the free branding guide below and get to posting.

from Marketing https://blog.hubspot.com/marketing/best-brands-on-instagram