#tumblr best practices

[freesia-writes]

[miyamiwu]

An Honest Guide to Tumblr for Twitter Refugees (Part 2)

Part 0: What the heck is Tumblr and is it right for me?

Part 1: Configuring settings + customizing your Tumblr

Covered in Part 2:

Posting basics (introducing the editor, different post types)

Best practices (stating trigger warnings, adding image IDs, indicating sources, etc)

Post controls (who can reblog and reply to your posts)

Note: Like Part 1, I suggest you follow this guide while on desktop Tumblr. This post also contains lots of images without ID. Such images though are basically just screenshots of what's already described in the post body.

Posting Basics

I was gonna talk about curating your dashboard first, but considering how Tumblr veterans would think you’re a bot and just block you if they see your blog is empty, I think it’s best if we cover posting first.

Tumblr Editor

Before everything else, let’s get to know the editor.

On your desktop dashboard, you get to pick from different post types: Text, Photo, Quote, Link, Chat, Audio, and Video.

It should be pretty self-explanatory what they do, but you know what? THESE DON’T MATTER.

I talked about this briefly in Part 1, so lemme just copy-paste it here:

Although Tumblr is still advocating its different posts types (text, image, audio, video, etc.), they’ve actually been rolling out changes to their editor where only a single post type is used (text) and you just add media to it. This is called NPF (Neue Post Format). On desktop, you can turn off the beta editor and thereby turn off NPF. However, on mobile web and on the app, posts can only be made in NPF.

To put it simply: There is no difference at all between the different post types. The only difference is that when you click on a post type (for example, photo), the first block* on your post will be related to that post type (e.g. a photo block).

* If you’ve used WordPress before, then this should be familiar. But if not, then here’s a quick explanation: A block is basically a component used to create a post (text block for text, image block for images, video block for videos, etc.)

More technical info about the block editor and how to use it can be found here.

So my point is, don’t sweat too much over the different post types.

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You can also write posts in HTML / Markdown!

If the default rich text editor is not enough for you, then get more power by using the HTML editor. It doesn't support all HTML elements, but at least you can do fancy stuff like adding some gradient text:

gradients are cool

To switch editors, click on the gear icon at the top of the editor, and in the Text Editor dropdown, choose between Rich Text, HTML, or Markdown. If you’re curious about Markdown, learn more about it here.

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Some neat stuff you have to know about posting on Tumblr:

A. YOU CAN EDIT POSTS!!!

We’ve had an edit button here for years, and best of all, it’s free! However, for posts of yours that have been reblogged, even if you do edit the original post, the edits won’t be reflected on the reblogged version. More about reblogging in Part 4 of this guide.

B. You can post loooong articles here

Like Twitter, Tumblr also has a character limit for text. However, this limit is on a per-paragraph basis and not for your entire post. And it’s such a generous limit that I’ve never once hit it. I don’t even have to keep tabs on how many characters I’ve made. You can find a list of all the limits you have to keep in mind when using the NPF/beta editor at the bottom of this article.

C. You can save drafts and schedule posts

If you can’t finish that post right now, no worries. Just save it to your drafts first and finish it later. Or, if you’ve prepared a cool post for New Year even though it’s still November, just schedule that post to publish on a New Year. More about queue/scheduling in Part 4 of this guide.

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Best Practices

I don’t think I need to do a step-by-step on how to use the editor because it’s pretty intuitive, so let’s talk about best practices when it comes to posting.

On stating trigger/content Warnings

In Twitter, you do this:

// tw: r*pe, g*re, m*utilation . . . . [actual triggering content]

Please don’t do this.

First of all, here on Tumblr, we do not censor out those “problematic” words. You have to spell them out so that people who have such words filtered in their settings will actually not see them. Getting content filters to work will be a pain if people have to keep in mind all variations of rape (r*ape, r@pe, r4pe, etc).

Second, those multiple dots don’t do anything. Instead, utilize the “Read More” block. This block will hide everything that comes after it under a “Keep Reading” link.

On desktop, you click on this icon that has a zigzag sandwiched between two horizontal lines:

On mobile, you do it by typing :readmore: and then hitting Enter.

(I’ll talk more about triggers/content warnings in Part 3, which will cover Tags)

Just spell everything out actually, not just trigger words

Instead of oomfs or moots, say mutals. Instead of unalive, say murder. No need to shorten or tone anything down here.

Add image ID’s

Image ID’s are basically descriptions of an image. This is important for people using screen readers. I’m guilty for not always following this, but just trust me on this.

On desktop, you hover over the image, click on the three dots that appear, and then click “Update image description.” Keep the description in simple words and state exactly what the image contains. I’m doing it for this particular image below:

On dashboard and on some themes, the image ID will be shown when you click on the ALT button that appears when you hover over the image.

Sometimes, when OP forgets to put an ID, someone will reblog the post and add the ID themselves. If you see someone doing this on one of your posts, then please be an angel and add that ID to the original post. Image descriptions will be more useful/have more impact if they’re actually part of the original post.

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Link back to source

If you’re sharing someone else’s content from another site, please indicate the source. You can do this by adding a link to the source from within the post body itself, or by using Tumblr’s content source feature in the editor:

Click on the little gear above the editor, and in the “Content source” field, paste your link.

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Do not repost other people’s gifs/edits

Sometimes you see a cool gif here on Tumblr that you want to use on your own post. People are generally fine with that, but you have to do it the right way.

DO NOT DO THIS: Downloading the gif and then uploading it to your own post.

Instead, DO THIS: Use Tumblr’s GIF block and search for a gif from there. Doing it this way would link back to the OP and even notify them in their Activity.

Here’s an example of how it looks:

The gif above is from my side blog, and below the image, it says “GIF by fyeahbachisagi.”

Post Controls

If you don’t want a certain post of yours to get around too much, you can disable reblogs on it. Click the gear icon at the top of the editor, and in the “Who can Reblog?” dropdown, choose from Anyone or No One.

Limits on Replies, however, is on a per-blog setting and not per post. Go to tumblr.com/settings/blog/username, and scroll all the way down until you see the setting for Replies.

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Okay, that’s all for Part 2! Next up, in Part 3, I will talk about utilizing tags

Update: Part 3 is up! Well, kinda... Not exactly a guide catered to Twitter refugees, but still a guide to tagging:

A Guide to Tagging on Tumblr: Types of Tags

[verflares]

i thought i felt your shape, but i was wrong. really all i felt was falsely strong, i held on tight and closed my eyes. it was dumb, i had no sense of your size. it was dumb to hold so tight.

[neymiiie]

I just want to see him again.

[ipostmysimpingstuffanonymously]

[xgermankittycatx]

some more random sketches (including rdr2 because i couldn't help myself :0) I SWEAR IM GONNA DRAW MORE MERLIN STUFF SOON!!! i just have rdr2 brainrott at the moment :'D (the picture in the first drawing is a monumental sculpture from Staglieno Cemetery if anyone's wondering :])

[cartoonist1004]

hilda fanart drawing

[carnivalcarriondiscarded]

PLEASE MORE BUTTERFLY HOWDY CONTENT HES SO FUCKING SILLY

OKAY HERE'S A COMIC SHENANIGANS THING

[lazycranberrydoodles]

when i saw eeaao in theaters it made me cry 3 times and then immediately became both my favorite movie and the best movie i had ever seen :) / follow for more art! / reference below the cut

my beloved

[baronvolkov]

The Triumvirate: Jim, Mccoy, Spock

[velvetsart]

fun portrait practice from last year 🌈 :-)

[licorishh]

i love og soap too much. my stomach hurts. i don't feel good.

[palipunk]

Elven glory 🌙✨

[kazemi-tan]

Light and shadows practice.

[doodlesdreaming]

I really liked the sketch I doodled from my last ask, so I cleaned it up and gave it some color.

[chemical-tlas]

weather isn't the only character I draw!!!

I love her too,,,,