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Millions of businesses advertise online using Google advertising to reach new customers and grow their business. What are you waiting for? kettlemuse.com/digital-marketing-agency-in-bangalore/

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A day to work towards global harmony and world peace In these difficult times of physical distancing, the world will be invited to unite and celebrate the day by spreading compassion, kindness, and hope in the face of the pandemic. Happy International Day of Peace. https://kettlemuse.com/

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Email list building- Guideline

You might know how important it is to do email campaigns, especially for B2B marketing. How will you acquire these emails? Here I am detailing the methods you can follow to get emails from your visitors(email list building). 

Use popups

Many people won’t suggest popups. You like it or not, this is one of the commonly used methods to prompt visitors to sign up for your products or services.

These simple-looking popup boxes can increase your monthly subscriber list if you have used it with good design and relevant content. Optimized content and the way of presenting the content add value to the number of subscribers you get. 

Optimize the email confirmation page:

This page can sometimes lose the one who subscribed to your services. You are giving a second chance for the visitor to subscribe to you. So you have to present it in a good way so that you won't lose the visitor by making them rethink about the confirmation. 

A few tips can optimize your content. Some are, do not confuse the users by asking indirect questions to confirm the subscription, optimize your email subject so that users will open it for confirmation, explain what they get by confirming, and finally a strong call to action. 

Use social proof to increase subscribers:

If you can show how many subscribers you already have, this drives great results to your new subscriber lists. But what if you have a very few subscriber list that you can't even showcase? Say you have only 20 subscribers. 

In such cases, what you can do is highlight the other perfect side of your business. eg. testimonials. If you have a collection of great testimonials, highlight those which add equal value as in the case of showing the number of subscribers. 

The main 2 factors people trust are the numbers and reviews. If one is low for you, you can compensate for it with the other. 

Sneak Peek to your competitors’ tools

You can go through the competitors best converting tools to understand what all the tools they are using to optimize the marketing.

You can either go through the source code or use other tools like ‘Built With’. This will list out the tools your competitors are using for link building, traffic generation, email marketing, etc. 

Redirect visitors to the most converting landing page

The next thing you can use to increase subscribers is, convert your visitors to the landing page where they can subscribe. That is, the best places to put your subscription button are the top converting pages of your website. 

Thus understanding the top converting pages would be one of the main steps you should take. Now use these pages to the hotspots so that people will easily click to these pages. If your user landed on the page, then it is a sign that there are chances that the user may convert. 

So you have to show the subscribe/download button at the very best place so that visitors will easily find and click. 

LinkedIn Groups and Twitter followers: 

If your brand has a LinkedIn group, you can use that group to acquire more subscribers by using a welcome message. Ie, say I have a LinkedIn group and you would like to join my group. 

So when you click the join button, you will get a welcome email. You can optimize the welcome email in such a way that you will make the user click a link & confirm the membership. 

This link can point to a separate landing page where you can implement a subscription button to the landing page to get more leads.  

Now, what do you think of your twitter followers? Did they subscribe to your newsletters? If not, you are missing the easiest way to achieve subscribers because your twitter followers already like what you post. 

So just a simple post mentioning “Want the latest SEO steps you should follow in 2020 to rank on top that I share only with the subscribers?.” can increase your subscribers per day. 

Use of words:

The way you ask users/viewers to subscribe also matters. There are some words that make wonders to you once you start using them. Some of them are featured, exclusive, advanced, download, secrets, access, special offer, limited offer, proven tips, etc.

Work on call to action

Attractive call to action leverages the final decision of a viewer to subscribe or not. Think from your experience that how many times you had a second thought before clicking the ‘subscribe now’ button? This means you want to click but you are not confident. 

Your call to action should be in such a way to make the user take an action. Eg: ‘let's do this’, ‘sounds good’ etc. Avoid using the old boring CTA such as submit, register, join, etc.

Try these techniques and experience the difference. You will understand how much these small optimizations can drive good results to your email list building

If you need any more guidance for email promotion and list building, you are welcome to one of the best Email Marketing Company in Bangalore. Build an email list now!

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Email remains the most effective way to nurture leads and turn them into customers. Connect with your audience, promote your brand and increase sales.

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Blog promotion: A complete guide

We all know that content marketing plays an important role when it comes to SEO. Creating and promoting blogs will help you to achieve relevant traffic to your blog pages and thus website. Here in this blog, I am mentioning the methods to promote your blogs to achieve more traffic.

Guest posting

As a starter, guest posting is a good option to publish your blogs. The issue we face here is, it is a bit difficult to get traffic from these guest blogs back to your website.

One way to get this traffic is by offering something the visitors need. In this way, you can make these visitors end up on your website.

Data-driven content:

This is one of the important factors to remember while creating the content for your blog. Even though it is time-consuming to prepare data-driven content, it is worth the time. Your blog will stand out.

Update and upgrade your content: If you go through your old blog postings, you can feel the presence of some outdated content, poor flow of the blog, old styling, images, and icons, etc.

By replacing all these, you can create a new face for the old blog post and republish it by changing the date and last update. This can result in an increase in website traffic and thus blog promotion.

LinkedIn posting: Once you did the rework on your old blog posts, you can post them on LinkedIn. You will get good traffic without affecting the fact that you have posted an old blog.

Because now that the content marketing idea has changed with new strategies, with new images and new structure, it looks fresh and you can achieve enough traffic to your website.

Facebook boosting: You can boost your blogs on Facebook. It is a known fact that facebook’s organic reach has reduced tremendously so that every post should be boosted to reach the audience.

Thus you can boost your blogs after posting. You can reduce the CPC by retargeting the visitors to your website/facebook page etc. Retargeting can reduce the CPC.

Newsletter: Newsletter is also a great platform to post your blogs. The traffic to your website depends on the content, format, and layout of your email newsletter. Try different layouts and find out which one works for you the most.

Personalized outreach: It is an old technique and it is never gonna lose the value in the future. Super personalization is one of the best methods to achieve a backlink to your website or traffic to your blogs.

Many people are using blogger outreach. What stands out for you is the way you personalize the email. The email should not for the reader to do something on your website.

One example is, if you find an error page link in the content that you were reading, you can send an email to the admin that there is a change in the link which you have provided.

This can be because of the URL change occurred on your website. If a similar URL change occurred due to the rebuilding of the website, you can refer to the things to remember before revamping your website here.

Catchy social media images: Choosing eye-catchy images to post on social media along with the blog can increase the clicks and thus blog traffic. Optimize the image for all the social media platforms you use.

This will provide the complete visibility of the images. Use images based on the theme of the blog topic you are sharing.

Use blog topics to make YouTube videos: Using the parts of your blog content, you can start YouTube video creation. This can save a lot of time searching for the topics and scripts for your YouTube video.

I am not asking you to start making video copies of your blog, but you can find a topic for the video and use the key points you have used in your blogs and newsletters and add a few more new points specifically related to the chosen topic for your video and publish.

You can mention the blog details in the video so that a viewer will go through the blog if he finds it interesting.

Reply to comments: You want people to read the blog when you publish one. You feel excited when people comment on your blog. It means they are loyal readers and more than that they send some time to know more or appreciate your work.

If someone values your effort, then you should value their time also. Replying to their comments makes the readers feel like you care about them and value their time.

Choose new topics for your blog: As you know, the competition over niche topics is increased. So to stand out, you should find unique new topics that your competitors are not using. This will increase traffic with less competition.

Time for publishing: There is no common best time for publishing your blog. You have to experiment from your end by choosing the most suggesting time of the day and day of the week. You will get enough information over time only by experimenting with your own. This can vary from business to business and content to content. Understand the peak time and note down which helps you for the future posting.

Case studies: Readers love to read fruitful experiments and examples. Even we can understand the difference when reading something someone has written technically and reading a case study with the steps taken by the client over an issue and the results obtained through the steps.

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Lets celebrate the engineers day to remember India’s most prolific civil engineer, dam builder, economist and statesman Bharat Ratna M. Visvesvaraya. https://kettlemuse.com/

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Best free SEO tools

Building organic traffic and organic leads to your website is not at all expensive. With the below-mentioned tools, you can do all the analysis and collect reports without spending a single penny. If you require a professional hand to manage seo, here we are one of the best seo agency in bangalore

The basic categories for these tools are listed below. 

Keyword analysis:

Keyword planner: This is the first tool I will go for keyword analysis. If you are concentrating on Google ranking, better go for Google keyword planner. It provides the CPC and other bid estimates. Most of the other tools also provide these details but there are chances that those data are taken from the google keyword planner itself. 

Ubersuggest: One key specification on this tool is it will suggest local keywords suggestions for local SEO. You can also understand the average links you required to rank etc

Answer the public: This tool works based on the questions the public has based on a key topic you input. Here you can ask any question or keyword and you will get a lot of related questions regarding that topic.

Google trends: Here you will get all the keyword related parameters and along with that you can see the latest hot/trending keywords. You can do the keyword analysis based on the country also. 

Keyworddit: Keyworddit is a Reddit keyword research tool. This provides keywords with search volume in a subreddit within a timeframe. 

Content marketing

Google Search console: Through the search console, you will get a lot of information. Those that help for content marketing are understanding through which keyword you are getting traffic, the search impression of your blog posts and the click-through rate to understand the performance of your blog and which one is performing better, etc.

Ubersuggest: Ubersuggest has a division called content ideas where you can enter a topic or keyword and you will get the list of blog posts with that topic. Also, you can understand the trending topics and what people want to read or how people want to read that topic.

Grammarly: Every content writer should be using this. Google values well-written content without grammatical errors and spelling mistakes. Grammarly is a great free tool that checks the spelling and grammar errors of your content. The good thing about Grammarly is, you can add it to a google extension.

Google SERP tool: This tool helps you to maintain the number of characters you should enter your meta heading. Otherwise, the entire heading won't be readable if you exceed the character limit.

Animalz Revive: Google algorithm is updating frequently. You should keep up to date with the changes. But what you do with already posted content. Animalz Revive identifies which all posts need to be refreshed. This tool saves a lot of time by focusing on the one which needs modification. 

Rank tracking

Google search console: This is a great tool that almost all of us use to analyze the ranking. This is a tool from google so that we will get the exact details based on the performance. You can also analyze the ranking changes

Ubersuggest: Ubersuggest also provides a rank tracking facility so that you can track the ranking of your keywords based on the location. 

Link Building

Backlinks: This tool helps to collect all the backlinks your website has. This will also help to find out the backlinks of your competitors and do link building as per that. 

Mozbar: Domain authority and page authority is an addon when you do link building. Google will notice if your backlinks are associated with high DA and PA websites. 

SEO

Ubersuggest: Technical analyzer by ubersuggest provides a detailed analysis of your website. It covers all the basic and important SEO factors and lists out a method on what you should do to avoid such errors.

Page speed insights: Page speed is everything for SEO. Page speed insights help you to understand the page loading speed of your website and it will identify why your website loading speed is high and suggest the steps to fix them. 

Varvy: Varvy will provide a detailed SEO analysis report from the basic to the advanced level. It provides a combined result of many other tools. So I suggest Varvy only if you are a technical person. 

Structured data markup helper: This tool from Google helps you to add schema to your website which helps you to increase the ranking. All you have to do is select the schema fields you would like to fill by adding the URL and in the end, you will get an HTML code to add to your site. 

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Sick people get doctors and sick computers get programmers. Happy Programmer’s Day to all those hardworking individuals. https://kettlemuse.com/

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AI and Online Marketing in 2020

Human beings always have some limitations and require more time to perform a job. The invention of artificial intelligence was a great evolution in all the technology areas.

Most of the companies out there are using AI integrated tools nowadays. In 2020 the use of AI increases and will replace many manpower oriented works to machine-oriented.

The use of AI reduces the cost, saves time and allows you to add different strategies and objectives as per each company requirement. Thus analyzing the end results and creating higher ROI.

AI is working very close to online marketers so that the presence of AI is visible in all the stages of the marketing cycle such as planning, production, promotion, personalization, performance, etc.

Can a machine have human intelligent behavior?

Now we all know the answer to this question. If marketing is all about finding and reaching the potential customers, then AI is killing this job with more advanced options in a limited time.

That is why in 2020 almost all the companies follow AI-based tools for marketing purposes.

Reaching the correct audience with information they require- Acquisition

If you already have a database, great!! Now if you have a new offer to promote, AI can understand which of them from your database are more likely to convert for your different types of offers.

AI is a self-learning algorithm that will learn, understand and identify similar audiences across all social media thus helping you to reach out to the exact audience you are looking for.

But I suggest to always keep track of the results which we get and measure the campaign performance.

Analyze and predict data

AI uses advanced analytics to understand the historical behavior of the data and predict the user responses based on the analysis.

We all know that advanced marketing techniques depend on predictive analytics. AI will simplify the actions and provide analytics by mining and modeling the data.

Personalization

One of the key advantages of AI is personalization at the right time. If you bought a dress from a particular website, there is a chance that you will buy a shoe or bag that matches the dress if you get a thought of that.

AI helps to recommend those options to the right customers and make them convert without knowing that they are convinced.

Also, AI helps to understand the time, each user will be active online, which will help the marketers to trigger the emails/ messages during the time their audience is ready to read.

Chatbots

We all hate manually programmed replies for our queries because they have a limit and they cannot always understand what exactly you are looking for.

In 2019 already most of the companies used AI for their chatbots. In 2020 this will increase so that users who visit any website will get more user-friendly responsive replies to the queries. This will cut down the 24*7 manpower requirement for online customer support.

Content generation

You must be spending a decent time to search for that buzz topic to write on. Use of AI in content creation helps to predict the best topics for your content creation, suggest the related topics to your content, to understand the frequency of posting, which all keywords should use, etc.

You have to switch to the advanced way of content marketing as the competition is high and only the quality/relevant content will survive.

It is a known fact that AI is exponentially growing and will grow over the coming years. Upgrade to AI tools and get some useful realtime data to analyze and shape your business.

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Chatbots have become popular due to dramatic advancements in machine learning. Today’s chatbots are smarter, more responsive, and more useful https://kettlemuse.com/

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Education is the most powerful weapon with which you can change the world. ~Nelson Mandela digital marketing company

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On this special day, let's thank all the efforts teachers have put in to make us a better person in life. All of them who teach us new lessons about life in one way or another in our daily life are our teachers. Happy Teacher's day.

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Transform your business ideas into mobile applications. Our simple strategies make userfriendly app functionalites which include all your needs. Mobile Application Development Company in Bangalore

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Wish you all a very happy, prosperous, colorful, healthy, wealthy and funfilled Onam to all Malayalis,where ever they are. https://kettlemuse.com/

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A good design not just amplifies your brand, but gives it a personality of its own. We believe in creating designs that inspire.

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It's a day that is meant to celebrate women's empowerment. Cheers to all the strong women out there. Happy Women's Equality Day.

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If search engines literally can't find you, none of the rest of your work matters. Likewise understand the foundation for your good SEO. Search engine algorithms change frequently and SEO tactics evolve in response to those changes. At kettle muse, we provide SEO service based on latest updates and trends. https://kettlemuse.com/seo-company-in-bangalore/