Different Types of Propaganda: Part 1
Hello chuckle fucks of Tumblr, it's clear to me that you no fucking clue what propaganda is or how to spot it.
So 1st is what is propaganda?
Definition of propaganda:
the spreading of ideas, information, or rumors to help or injure an institution, a cause, or a person ideas, facts, or allegations spread deliberately to further one cause or to damage an opposing cause https://www.merriam-webster.com/dictionary/propaganda
dissemination of information—facts, arguments, rumors, half-truths, or lies—to influence public opinion. It is often conveyed through mass media. https://www.britannica.com/topic/propaganda
information, ideas, opinions, or images, often only giving one part of an argument, that are broadcast, published, or in some other way spread to influence people's opinions https://dictionary.cambridge.org/us/dictionary/english/propaganda
Propaganda Techniques Explained
This video does a good job of summarizing the different techniques
https://www.youtube.com/watch?v=sybo484veJY (you have to copy the link because the video doesn't allow playback.)
Agenda Setting:
Agenda: a secret aim or reason for doing something. (https://dictionary.cambridge.org/us/dictionary/english/agenda?q=Agenda)
A situation where critics perceive inexplicit political motives (or an institutional tendency to overlook underprivileged perspectives) to lie behind the choice of topics covered (e.g. in the news, current affairs, and documentaries), their relative importance (inferred from sequence and the relative amounts of space or time devoted to them), how they are presented, and what issues are backgrounded or excluded (see also selective representation). Media agendas are often set by ‘authoritative sources’ in government and industry upon which news organizations rely. The primary concern is that those in power thus call attention to issues that suit their agendas and distract attention from those that undermine them. It is usually argued that this influences or determines the terms and scope of public debate—not by telling people what to think but by telling them what to think about and controlling the salience for them of particular issues. (https://www.oxfordreference.com/display/10.1093/oi/authority.20110803095355782)
Agenda setting means the "ability [of the news media] to influence the importance placed on the topics of the public agenda". If a news item is covered frequently and prominently, the audience will regard the issue as more important. (https://en.wikipedia.org/wiki/Propaganda_techniques#:~:text=Bandwagon%20and%20%22inevitable%2Dvictory%22,the%20road%20to%20certain%20victory)
(https://www.researchgate.net/figure/Agenda-Setting-Theory-Model_fig1_307536314)
Fear Appeal:
A psychological and rhetorical strategy in persuasive communication such as advertising that seeks to evoke a response of fear or anxiety in the audience by showing them an undesirable outcome that they can avoid by heeding the warning. This strategy is intended to increase the effectiveness of the message and it is commonly used in health and safety campaigns, such as those warning motorists not to drink and drive. (https://www.oxfordreference.com/display/10.1093/oi/authority.20110803095812722?p=emailAWHA3YEy2eMug&d=/10.1093/oi/authority.20110803095812722)
For example, fear can be used to drive votes toward a particular candidate or party—a method that relies on our natural instinct to find safety in numbers. And, a meta-analysis conducted by Albarracin and her colleagues found that messages with fear are nearly twice as effective as messages without fear (Psychological Bulletin, Vol. 141, No. 6, 2015). (https://www.apa.org/news/apa/2020/fear-motivator-elections)
(https://thevisualcommunicationguy.com/2017/09/14/the-fear-appeal-advertising/)
(https://en.wikipedia.org/wiki/Irreversible_Damage)
Appeal to Prejudice
Prejudice: an unfair and unreasonable opinion or feeling, especially when formed without enough thought or knowledge. (https://dictionary.cambridge.org/us/dictionary/english/prejudice)
The one who makes the appeal to prejudice attempts to persuade you to act or feel in a certain way by associating his person, product or proposal with a certain one or more of your prejudices, positive or negative – a prejudice being a prejudgment wrapped in emotion and having a history. Not only does he rekindle your prejudice, he also arouses in you warm feelings toward the one (himself) who apparently shares your prejudice. And so it becomes much easier to make you believe or buy whatever he has to offer. (https://agloa.org/wp-content/uploads/2019PropGuidelinesSecD.pdf)
Using loaded or emotive terms to attach value or moral goodness to believing the proposition. (https://en.wikipedia.org/wiki/Propaganda_techniques#:~:text=Bandwagon%20and%20%22inevitable%2Dvictory%22,the%20road%20to%20certain%20victory)
Der ewige Jude, a pseudo-documentary directed by Fritz Hippler and influenced by German Minister of Propaganda Joseph Goebbels, featured scenes of Jews in Warsaw and Lodz ghettos. The film was popular in Germany and occupied Europe, with notorious sequences comparing Jews to rats carrying contagion. The film also highlighted the alien nature of East European Jews, with "stereotypical" Polish Jews transformed into "western-looking" Jews. The film's crude characterizations and gruesome footage made it a hit with audiences, demonstrating that there was no difference between Jews in East European ghettos and those in German neighborhoods.( https://encyclopedia.ushmm.org/content/en/article/der-ewige-jude)
Inevitable Victory + Bandwagon
Inevitable: certain to happen and unable to be avoided or prevented (https://dictionary.cambridge.org/us/dictionary/english/inevitable?q=Inevitable) + Victory: an occasion when you win a game, competition, election, war, etc. or the fact that you have won. (https://dictionary.cambridge.org/us/dictionary/english/victory?q=Victory) = Certain to happen and cannot to be stopped or averted occasion when you win a game, competition, election, war, etc.
Bandwagon: an activity, group, movement, etc. that has become successful or fashionable and so attracts many new people. (https://dictionary.cambridge.org/us/dictionary/english/bandwagon)
An effort is made to influence you to act in a certain way by asserting or implying that that is what is popular or what the majority is doing (https://agloa.org/wp-content/uploads/2019PropGuidelinesSecD.pdf)
invites those not already on the bandwagon to join those already on the road to certain victory. Those already or at least partially on the bandwagon are reassured that staying aboard is their best course of action. (https://en.wikipedia.org/wiki/Propaganda_techniques#:~:text=Bandwagon%20and%20%22inevitable%2Dvictory%22,the%20road%20to%20certain%20victory)
(https://www.newyorker.com/news/john-cassidy/the-big-question-about-donald-trumps-rise-in-the-polls)
(https://x.com/AHA_tylersgap/status/734961473265373185/photo/1)
Beautiful People
The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful. (This is used more in advertising for products, instead of political reasons.) Usually for advertising rather than political purposes, sexual arousal may also be used. (https://en.wikipedia.org/wiki/Propaganda_techniques#:~:text=Bandwagon%20and%20%22inevitable%2Dvictory%22,the%20road%20to%20certain%20victory)
depiction of attractive famous people or happy people to associate success or happiness with adherence to an idea or cause or purchase of a product. (https://www.dailywritingtips.com/50-types-of-propaganda/)
(https://quizlet.com/855901690/persuasive-techniques-flash-cards/)
Big lie
The repeated articulation of a complex of events that justify subsequent action. The descriptions of these events have elements of truth, and the "big lie" generalizations merge and eventually supplant the public's accurate perception of the underlying events. (https://en.wikipedia.org/wiki/Propaganda_techniques#:~:text=Bandwagon%20and%20%22inevitable%2Dvictory%22,the%20road%20to%20certain%20victory)
A big lie (German: große Lüge) is a gross distortion or misrepresentation of the truth primarily used as a political propaganda technique. The German expression was first used by Adolf Hitler in his book Mein Kampf (1925) to describe how people could be induced to believe so colossal a lie because they would not believe that someone "could have the impudence to distort the truth so infamously". Hitler claimed that the technique had been used by Jews to blame Germany's loss in World War I on German general Erich Ludendorff, who was a prominent nationalist political leader in the Weimar Republic. (https://en.wikipedia.org/wiki/Big_lie)
A deliberate gross distortion of the truth is used especially as a propaganda tactic. (https://www.merriam-webster.com/dictionary/big%20lie)
(https://thenevadaindependent.com/article/big-lie-looms-over-nevadas-legislative-primaries)
(https://en.wikipedia.org/wiki/Political_views_of_Adolf_Hitler#Mein_Kampf)
Black-and-white fallacy
Presenting only two choices, with the product or idea being propagated as the better choice. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
type of cognitive distortion characterized by the tendency to see things in absolutes, with no shades of grey in between. This type of thinking can manifest in various aspects of life, from relationships to work to personal beliefs. (https://www.psychowellnesscenter.com/Blog/how-does-black-and-white-thinking-affects-your-mood-and-behavior)
only two choices are given. You are either for something or against it; there is no middle ground or shades of gray. It is used to polarize issues and negate all attempts to find a common ground. (https://www.cuesta.edu/student/resources/ssc/study_guides/critical_thinking/103_think_logic_errors.html#:~:text=This%20technique%20is%20also%20called,to%20find%20a%20common%20ground)
"“Globalize the Intifada” is a phrase used by pro-Palestinian activists that calls for aggressive resistance against Israel and those who support Israel. The most prominent expressions of intifada have been through violence so this phrase is often understood by those saying and hearing it as encouraging violence against Israelis, Jews, and institutions supporting Israel. While the intent of the person saying this phrase may be different, the impact on the Jewish community remains the same."
(https://www.ajc.org/news/what-does-globalize-the-intifada-mean-and-how-can-it-lead-to-targeting-jews-with-violence)
See when people say "Globalize the Intifada" it implies that there are only two choices in the conflict. One, is the pro-Palestine side, that the aggressive resistance against Israel, and those who support it, and the pro-Israel side is the ones they are against. Without realizing that there is a peaceful option. ( The one I do not know because, one I am not a politician, and international politics is a mess. And two I do not know enough about the conflict to support a peaceful end where everyone is satisfied. )
Cherry picking
suppressing evidence, or the fallacy of incomplete evidence is the act of pointing to individual cases or data that seem to confirm a particular position while ignoring a significant portion of related and similar cases or data that may contradict that position. Cherry-picking may be committed intentionally or unintentionally. (https://en.wikipedia.org/wiki/Cherry_picking)
Present only evidence confirming your position, while ignoring or withholding an often more significant portion that contradicts it. (https://www.propwatch.org/category_results.php?cat_id=1&id=29&k=cherry+picking&p=propaganda.php)
Example : “CLAIM: Four recent shootings show there has been an “incredible rise” in transgender or nonbinary mass shooters in the past few years, making the group “by far the largest group committing as a percentage of the population.” Donald Trump Jr. spread the narrative widely on Twitter, claiming the supposed “incredible rise” and later saying there was a clear trend forming. Hundreds of other social media users amplified the idea. Trump Jr. did not respond to a request for comment.” THE FACTS: While specific data on transgender and nonbinary mass shooters can be hard to isolate, available information shows that the overwhelming majority of assailants in mass shootings are cisgender males. In making the claim, social media users are citing four examples over the past five years in which the assailant in a shooting identified as trans or nonbinary: the November killing of five at a gay nightclub in Colorado Springs, Colorado; a 2019 shooting at a Denver-area school by two shooters, one of them a trans man, that left one student dead and eight wounded; a 2018 shooting at a Maryland warehouse that left four dead, including the shooter; and the shooting Monday in Nashville. The number of mass shootings committed by those identifying as trans or nonbinary — and their ratio compared to mass shootings committed by other groups — is hard to quantify. It depends on the database used, how the act is defined, and how gender identity is recorded — for example, transgender males may statistically be counted as just men. But experts agree that the most reputable information still shows a clear pattern that cisgender males are the most likely to commit such an act of mass violence.” (https://apnews.com/article/fact-check-transgender-nashville-shooting-misinformation-cd62492d066d41e820c138256570978c)
(02:15: cherry picking definition: Biden highlights only wage growth in "the bottom 40%," while not mentioning that, due to inflation, real wages actually declined for all other income groups.) (https://www.propwatch.org/category_results.php?cat_id=1&id=29&k=cherry+picking&p=propaganda.php)
Classical conditioning
That is, if A is always present when B is present and B causes a physical reaction (e.g. disgust, pleasure), then when presented with object A in the absence of B, that same reaction will be experienced. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
The behavioral psychological method that systematically transfers feelings, thoughts, or dispositions through relationships. It pairs an object, event, or variable that elicits a particular natural or reflexive response (unconditioned stimulus) with a neutral one to the point that only the presence of the latter is required to induce the originally impulsive and event-specific response. This time, it’s no longer neutral but a conditioned stimulus. (https://www.thecable.ng/classical-conditioning-potent-political-strategy/)
(https://sites.psu.edu/intropsychf19grp7/2019/11/15/classical-conditioning-puppy-training/)
As you can see, the food products in both these ads have been depicted as mouth-watering and delicious, and are designed to cause consumers to feel hungry. (https://www.advergize.com/marketing/classical-conditioning-examples-in-psychology/#Classical_Conditioning_in_Advertising_Examples)
Ad hominem
A Latin phrase that has come to mean attacking one's opponent, as opposed to attacking their arguments. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
attacking the character or motive of the person making an argument, rather than attacking the argument itself. (https://www.propwatch.org/term_results.php?cat_id=1&id=23&k=ad+hominem)
(https://thinkingispower.com/logical-fallacies/)
(35:19: ad hominem definition: Warnock attacks the character of Walker and his allies for making allegations against his church, without addressing any of the specific allegations against his church.) (https://www.propwatch.org/term_results.php?cat_id=1&id=23&k=ad+hominem)
Ad nauseam
This uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
repeating something over and over again, until it forms a mental association and/or becomes perceived as truth. Based on the "mere exposure effect," is a psychological phenomenon by which people tend to develop a preference for things merely because they're familiar to them, including things they don't like. This principle for example makes people more likely to prefer listening to a song they've heard before over a new song they've never heard and to believe something they hear repeatedly, even if they know it's untrue.(https://www.propwatch.org/category_results.php?cat_id=1&id=24&k=ad+nauseum&p=propaganda.php)
"Make America Great Again"
(https://www.msnbc.com/msnbc/donald-trump-dropped-378000-make-america-great-again-hats-2015s-final-quarter-msna786506)
Appeal to authority
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
(also known as an appeal to false or unqualified authority) plays on people’s feelings of respect or familiarity towards a famous person to bypass critical thinking. It’s like someone is telling us “accept this because some authority said it.” (https://www.scribbr.com/fallacies/appeal-to-authority-fallacy/#:~:text=An%20appeal%20to%20authority%20)
appeal to anonymous authority - insisting something is true because an unnamed expert, study, or generalized group (like 'scientists') says it's true (https://www.propwatch.org/category_results.php?cat_id=1&id=73&k=appeal+to+anonymous+authority&p=propaganda.php)
(09:56: appeal to anonymous authority see definition: There are "those that say" you can test too much, without identifying who those people are.) (https://www.propwatch.org/category_results.php?cat_id=1&id=73&k=appeal+to+anonymous+authority&p=propaganda.php)
Cognitive dissonance
People desire to be consistent. Suppose a pollster finds that a certain group of people hates his candidate for senator but loves actor A. They use actor A's endorsement of their candidate to change people's minds because people cannot tolerate inconsistency. They are forced to either dislike the actor or like the candidate. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
Creates a feeling of mental stress when we encounter ideas or beliefs that conflict with our own. (https://www.propwatch.org/term_results.php?id=99&k=cognitive%20dissonance)
Psychological conflict resulting from incongruous beliefs and attitudes held simultaneously. (https://www.merriam-webster.com/dictionary/cognitive%20dissonance)
Common man
The approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience. Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folk's device, the propagandist can win the confidence of persons who resent or distrust foreign-sounding, intellectual speech, words, or mannerisms. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
Establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns. (https://www.propwatch.org/category_results.php?cat_id=1&id=30&k=common+folk&p=propaganda.php)
(04:53: common folk see definition) (https://www.propwatch.org/category_results.php?cat_id=1&id=30&k=common+folk&p=propaganda.php)
(https://movieposters.ha.com/itm/movie-posters/war/world-war-ii-propaganda-us-government-printing-office-1944-navy-poster-285-x-40-i-m-proud-of-you-folks-too-jo/a/7132-86871.s)
Cult of personality
A cult of personality arises when an individual uses mass media to create an idealized and heroic public image, often through unquestioning flattery and praise. The hero personality then advocates the positions that the propagandist desires to promote. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
A situation in which a public figure (such as a political leader) is deliberately presented to the people of a country as a great person who should be admired and loved. (https://www.merriam-webster.com/dictionary/cult%20of%20personality)
“Nazi propaganda often focused on glorifying Adolf Hitler as Germany’s sole savior in order to inspire a sense of personal devotion to him. Many films, books, newspapers, magazines, and other items portrayed Hitler as a strong and self-sacrificing father figure who personally embodied the character traits of the “ideal Nazi.”” (https://perspectives.ushmm.org/tag/cult-of-personality)
(Recently appointed as German chancellor, Adolf Hitler greets President Paul von Hindenburg in Potsdam, Germany, on March 21, 1933. This pose was designed to project an image of Hitler as non-threatening to the established order. This particular image is from a popular postcard. The photo also appeared widely in both the German and international press. Hitler appears in civilian dress, bowing in deference to the heavily decorated von Hindenburg. The March 5, 1933, elections had conferred legitimacy on Hitler's leadership.) (https://encyclopedia.ushmm.org/content/en/article/making-a-leader)
(https://foreignpolicy.com/2020/09/30/washington-trump-and-cults-of-personality/)
Demonizing the enemy
Making individuals from the opposing nation, from a different ethnic group, or those who support the opposing viewpoint appear to be subhuman, worthless, or immoral, through suggestion or false accusations. Dehumanizing is also a term used synonymously with demonizing, the latter usually serves as an aspect of the former. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
Psychological process whereby opponents view each other as less than human and thus not deserving of moral consideration. Jews in the eyes of Nazis and Tutsis in the eyes of Hutus (in the Rwandan genocide) are but two examples. Protracted conflict strains relationships and makes it difficult for parties to recognize that they are part of a shared human community. Such conditions often lead to feelings of intense hatred and alienation among conflicting parties. The more severe the conflict, the more the psychological distance between groups will widen.
“During the protracted conflict, feelings of anger, fear, and distrust shape the way that the parties perceive each other. Adversarial attitudes and perceptions develop and parties begin to attribute negative traits to their opponent. They may come to view the opponent as an evil enemy, deficient in moral virtue, or as a dangerous, warlike monster. Such images can stem from a desire for group identity and a need to contrast the distinctive attributes and virtues of one's own group with the vices of the "outside" group…Enemy images are usually black and white. The negative actions of one's opponent are thought to reflect their fundamental evil nature, traits, or motives. One's own faults, as well as the values and motivations behind the actions of one's opponent, are usually discounted, denied, or ignored. It becomes difficult to empathize or see where one's opponent is coming from.”
“Once certain groups are stigmatized as evil, morally inferior, and not fully human, the persecution of those groups becomes more psychologically acceptable. Restraints against aggression and violence begin to disappear. Not surprisingly, dehumanization increases the likelihood of violence and may cause a conflict to escalate out of control. Once a violence break over has occurred, it may seem even more acceptable for people to do things that they would have regarded as morally unthinkable before.Parties may come to believe that destruction of the other side is necessary, and pursue an overwhelming victory that will cause one's opponent to simply disappear. This sort of into-the-sea framing can cause lasting damage to relationships between the conflicting parties, making it more difficult to solve their underlying problems and leading to the loss of more innocent lives."(https://www.beyondintractability.org/essay/dehumanization)
“In Virginia, for example, we are witnessing the most anti-LGBT legislative session in the state’s history. So far, 9 anti-gay and anti-trans bills have been introduced. Some of the bills reveal a fixation with determining the “anatomical sex” of students to ensure that trans students are expelled from communal bathrooms. One goes so far as to impose a $50 civil penalty on any student who uses the “wrong” bathroom. Others seek to prevent trans people from updating their Virginia birth records to match their gender and limit nondiscrimination protections based on sex to people whose gender matches the gender assigned to them at birth.” (https://www.aclu.org/news/lgbtq-rights/legislators-across-country-set-their-sights-transgender-people)
(https://www.worldjewishcongress.org/en/news/defining-antisemitism-talking-about-israeli-policy-by-using-classical-antisemitic-tropes)
(https://www.tumblr.com/the-library-alcove/search/zionism)
(https://en.abna24.com/story/1410340)
Demoralization
Propaganda towards an adversary to erode fighting spirit, and encourage surrender or defection. (https://en.wikipedia.org/wiki/Propaganda_techniques#Specific_techniques)
Propaganda in wartime must seek to demoralize enemy morale. A primary objective of propaganda aimed at enemy nations is to break down their will to fight. It seeks to lower the enemy’s will to resist and it does this in several ways. One is to picture the military successes on the propagandist’s side. Another is to picture the armed might and economic power that the enemy has to face. Yet another is to picture the moral superiority of the cause against which the enemy is fighting. It is part of a nation’s strategic plan to intimidate enemy leaders, to separate them from their people, and to break down resistance by producing evidence that the mass of the enemy people have been deceived and misled. (https://www.historians.org/about-aha-and-membership/aha-history-and-archives/gi-roundtable-series/pamphlets/em-2-what-is-propaganda-(1944)/war-propaganda)
(https://x.com/Cluffalo/status/1790011284471083192)
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Your Posts Aren't Praxis, But They Could Be: Some thoughts on Agenda Setting
You ever think about how the Conservative line about Trans Women went from "they are just too hot, if we don't do something all our young men will accidentally have gay sex" to "they are disgusting ogres in a dress, if we don't do something they'll eat our kids" somewhere I want to say 2014 or so?
I do, a lot...
Now, this isn't just wallowing in anxious dreams about what my hypothetical murderer will be testifying to the court during his Trans Panic plea. This has a point, what happened here is a "Narrative Shift," they changed their "Line" for their "Agenda Setting" campaign. I highlight the above terms because not everyone is familiar with them so I will run though really quick.
Western Mass Media is a bare-knuckle pit fight between several private corporations, state actors, and independent Fascist political interest groups mediated through Capital as a social organizational force. Attention is the first thing each group is trying to get, because they have an overriding need to turn that back into real Capital. For Media Companies that is the only thing they care about and will do anything to get it, they don't believe in anything and will often repeat what they think the audience wants to hear. For the other two, they both have Interests they are acting within so their mad drive for Capital is in tension with that group's particular Interest; they advance that Interest with Attention's byproduct, Influence. They don't just want to get attention, they want to actually use that attention for something, favorably affecting the viewer, and so can not afford just any kind of attention. As a matter of fact, for most functions, not all press is good press and smart groups know that, so they must self-select attention that will give them the most positive influence and avoid scandal.
Now, this means that Media Companies can make more Capital and thus be rewarded by Capital more, getting to collect even more attention and by extension influence then their competition ever could. Savvy individuals figured this out a long time ago and adjusted their tactics. State Actors have it easy, they can just tell companies what to say, take for instance the US Armed Forces getting final edit over Marvel movies featuring military assets; for Interest Groups they have a much harder time, these groups need to convince Media Companies their Interest is what the public wants discussed. And to do that Interest Groups have to sift though talking points and lines until they have a narrative that sticks and then they repeat it and repeat it and repeat it, and they don't stop repeating it unless they come up with an even stickier narrative to replace it with.
People outside this group but aligned with the Interest will engage with the narrative first, then after a while and with enough of a critical mass people outside or opposed to that Interest will be exposed to it. The first outside people to interact become bridges, spreading the Narrative like contagion, legitimizing from their engagement. Some very dastardly groups will embed their people in outside groups for that purpose. If the first time you hear about a Conservative narrative is from a "Progressive," be a bit suspicious. If you are talking about their arguments earnestly you are losing. Discussing their narrative makes their narrative something discussed. If that discourse persists it creates an audience segment Media Companies will want to serve.
This is called "Agenda Setting" it is the process Political Interest groups use to get their ideas out there by becoming the thing talked about, and Fascists have a near monopoly on this.
The late 2010s saw an increase in Racism targeted against Central and South American peoples because of the "Immigration Caravan" Narrative, In 2020 Anti-Asian hate attacks spiked because of the "China Virus" Narrative, and to circle back around in 2022 Queerphobic violence rose, typified by the Club Q shooting in Colorado. This is a product of Fascist Agenda Setting.
We have to learn some of these tricks, we can't let Fascists be the only ones driving the culture from the ground up. Communists must, for the sake of Trans, PoC, and all oppressed people get our foothold in culture or we are going to see much much worse things in the coming years. That starts with getting organized into cadres of Communists experimenting with memetics and mass culture, actually adapting to advances in personal and public psychology rather then relying on propaganda tactics from before the popularization of radio. And in doing this Communists must learn the right things from the Political Interest group industrial complex, and that isn't Opportunistically getting more bigoted as some "Leftists" suggest (again, suspicion is a virtue in Mass Media.) And, as a Trans Woman I will say, if you post about being my "Ally" you could at least do me the favor of learning how to post well.
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Eddie blinks. Once. Twice. And a third time for good measure. The scene before him doesn't change. Steve Harrington stands off to the side of the lunch table, behind Jeff and Frankie who have both gone still as statues like they think if they don't move, King Steve won't see them.
"Uh, what?" Eddie finds himself saying, against his own will. He heard Harrington the first time, doesn't need or want him to repeat himself, but his disbelief seems to have won out against his grudge for all jocks and his indifference to Steve Harrington in particular.
Harrington's face pinches, like he's three seconds away from rolling his eyes. He doesn't do that, though, which Eddie will give him one brownie point for. "I asked if you had a minute to talk." Eddie's taking away his brownie point because Steve 'asks' in a way that sounds more like a demand.
Hearing the question and or demand a second time doesn't lower Eddie's hackles, but it does pique his curiosity. He drums his fingers atop his lunchbox, thinking it over. He wishes he could say he's pretending to think about it before he tells Harrington to fuck off, but the truth is he actually is thinking about it.
What could Harrington possibly have to say to him? They very much do not run in the same circles. Eddie only talks business at the picnic table past the edge of the woods out back and everyone who buys from him knows that. They share several classes, since they're both seniors, but everyone knows Eddie's on a track to not graduate (again) so he can't possibly be coming to discuss Mrs. Click's homework assignment.
"Sure. Should we go elsewhere or...?" Eddie trails off, lifting a hand to wave in a circle in Steve's direction, questioning.
Steve looks over his shoulder, back towards the side of the cafeteria taken up by the 'popular' crowd. When Steve turns his face back, he looks- well, kind of sad for a moment before it's smoothed over with indifference.
Interesting.
"No. It's probably good that the rest of your friends hear it anyway," Steve answers.
Jeff's eyebrows rise to his hairline, and Frankie frowns as his eyebrows raise at the same time, showing an expression of interest. Eddie's got no idea what Gareth's face is doing because Eddie can't see him unless he wants to turn his face away, but he's certain it's probably a glare of some sort.
Eddie leans back in his chair, wiggling like he's getting extra comfortable before he says, "Well, alright Harrington. Shoot."
"I'm graduating this year, so I just wanted to give you a heads up for next year. I tried to curb the bullying, but I know it still happened. So, since I'm not going to be here to watch out for that, you're gonna wanna up your," Steve gestures to all of Eddie, "everything."
He knew Steve curbed the bullying a bit, heard the confirmation of that last year from Jason Carver and Tommy Hagan, when he'd stepped in to save Gareth. Or rather, Gareth had come flying in to save him and then Eddie had to save Gareth- well, the details don't matter really.
"My everything?" Eddie asks, more confused than angry. He thinks he should be angry. Harrington has all but outright said he doesn't think Eddie's going to graduate with him, after all. But no. The main emotion now is confusion.
"Yeah. Your, y'know, freakinesss or whatever. Be more of it."
"Be more of a freak?" It's fascinating, that Harrington just keeps talking like he thinks anyone at this table care for his opinion.
"Yeah!" Harrington says, cheery like he thinks that Eddie's agreed with him somehow, complete with a stupid snap of his fingers that turns into a finger gun pointed at Eddie. "You've already got this like unapproachable mad dog kind of look about you, most of the JV team is already scared of you. Just like, up that a bit more and they'll probably steer clear of you and your friends." Then Harrington frowns deep, looking around the table of nerds and dorks before looking down at the top of Gareth's head to add, "well. Except probably curly here. No offense, but you seem an easy target."
"Fuck off," Gareth growls, because of everyone at the table, Gareth does have the most bite. (Most bark goes to Eddie himself). Eddie's more prone to run from a problem than engage in it, unlike Gareth, who he's had to pull off of a few people this year.
"Or not," Harrington retracts his previous statement and Eddie will grant the man another brownie point, which brings the total up to one.
"Good to know my reputation precedes me," Eddie grins, wild and a bit manic.
Harrington is unphased. "Yeah! Do that more. I think it really freaks Jason out and he's most likely to take the captain slot next year, so if you get him afraid of you, the rest of the team'll fall in line and leave you alone too. I think he's super religious, so like, lean into the satanic panic thing people are up in arms about and next year will be a breeze. And-"
Eddie lifts a hand, a motion for Harrington to stop talking. It surprised him a little that Harrington does. Even more interesting. "Stop me if I'm wrong here, Harrington, but are you suggesting that I become the bully?"
Harrington's mouth opens and closes a few times before his face pinches again. Instead of looking like he's going to roll his eyes and be bitchy, Harrington looks confused and then like he's deep in thought. An uncomfortable amount of awkward silence falls over there table, but it's just when Eddie's about to break that silence that Harrington finally speaks. "No. I'm saying just like, be you but bigger. Like, you don't even gotta look in the team's direction. If you're just more of a freak than you usually are, they'll steer clear without the bullying."
"You sure know how to compliment a guy," Eddie deadpans. He's not even upset that Steve's called him a freak. He's spent the majority of his high school career cultivating that outlook. He wasn't just a freak, he was The Freak.
Now a look crosses Harrington's face. One Eddie's not sure he's interpreting correctly. If he had to take a guess, he'd say the look was calculating, knowing, in a way that Eddie doesn't think Harrington could actually achieve. Then it's gone, replaced with the bitchy, eye-rolling look Eddie's used to seeing, and Harrington says, "I haven't said anything untrue."
Hmm. The most interesting thing yet. Eddie might not be graduating (again) but he's not dumb. He didn't survive this far in his life, with a father like his, without learning to read people. He wasn't as good as he wanted to be at reading people last year, but he's definitely good enough know to think that, maybe, just maybe, Harrington also knows a thing or two about cultivating a public perception. Making sure people only see a certain side of you.
"Alright," is what Eddie answers, "I'll take what you've said under advisement."
"Uh. Okay," Harrington says before he just walks away. Conversation over.
"Well," Jeff says, "that was strange."
"Very," Eddie agrees as he watches Harrington walk away, tracking him until the cafeteria door slams shut behind him when he exits.
Eddie has always wanted to up the ante, so to speak. Jump on a cafeteria table and rant about capitalism and organized sports. He never has before but next year seems like a great time to try.
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