#Importance of Using Video Marketing

[minody]

while I was thinking about charli xcx and pop culture impacts, I'm ranking my most important charli xcx interviews from the brat era

1. Zane Lowe

2. GQ

3. honestly I haven't watched it in full but the comment "this is like watching a theatre kid talk to one of the coked out party gays in school on a crisp thursday morning at 7 am" really nails it.

Brittany Broski

negligible are the really corporate magazine ones like WSJ and Vogue Australia

[intelisync]

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[millermenapologist]

Fandom friends, we have won the battle (although we definitely did not win the war).

Yesterday, I wrote this post about lore.fm, an AI scraping app that was being marketed as an accessibility tool. Now, the person that has been promoting this app decided, in the light of plenty of backlash, to backtrack and pull it down, as they "feel uncomfortable" with how authors reacted to it.

Of this video, it's very important to highlight a couple of things:

the video is 3 long minutes of guilt-tripping: she keeps repeating that her (and her team, whose existence wasn't disclosed until yesterday: this app was marketed as being a sole woman's pet project) wanted to do good and create an accessibility tool. This comes with the underlying layer that all the authors who rightfully decided to defend their creations are ableist and in the wrong. It's a manipulation tactic;

there is no acknowledgement of the fact that the app was created by a team that specifically works to create apps that generate AI stories;

there is no explanation as to where the money to fund this app is coming from, and we all know that, when you're not paying for the product, you are the product;

this is backtracking, not genuine conversation: since the other day, the videos promoting this app went viral on r/Ao3, and plenty of people began contacting team@lore.fm to ask for their works to not be included. Then, the news spread on Tumblr too. They originally thought they could get away with "legally" stealing as much material as possible, and had to cut the project short because authors were doing everything in their power to stop them. The decision to take the app off for "reassessment" doesn't come from the goodness of their hearts.

At this point of the conversation, I think it's clear that the entirety of the project was relying on the perceived naïveté of fanfic readers and writers, who are oftentimes seen and stereotyped as being silly teens and not adults with real jobs and real knowledge of the law. When they saw dozens, if not hundreds, of authors contacting them to ask their works to not be featured, some of them threatening legal consequences, they had no other choice but to backtrack.

For now, the issue is closed, but don't think it'll be forever. Know your rights, even if you're "just" a fic author, and defend yourself and your works too from these scummy companies that see us as nothing but machines that churn out material for them to steal and profit off of with no consequences.

[arimiadev]

"I want to make a visual novel but don't know how"

visual novels are one of the most diverse and varied mediums out there and can be so much fun to make. if you've ever wanted to make one, it's pretty easy to get started!!

Overall Guide

this is a lengthy guide I made going over different parts of visual novels and how people make them! now let's go over some parts~

What Are Visual Novels?

Visual novels are a medium of video games focused on storytelling through the use of static or low-gameplay mechanics. Most can be considered a subsection of interactive fiction. A lot of visual novels have no gameplay or minigames, but some do feature light gameplay. The important aspect is that the gameplay in visual novels is never the focus, and instead the game focuses on a story delivered through dialogue & narration in textboxes on the screen.

Some visual novels are romance, some are fantasy, some are mystery, some are NSFW, some are cutesy, some are kiddie. Visual novels come in all shapes and sizes.

Visual Novel Misconceptions

Visual novels have been around for several decades now, but parts of them are still misunderstood by wider audiences. Here’s some frequent misconceptions about visual novels.

"Every visual novel has sexual content."

Visual novels come in all shapes and sizes, which includes content. Not every visual novel has sexual content, nor is it required to sell well. Visual novels are a medium for storytelling rather than a genre, so they can be anything you want them to be.

"Every visual novel is a dating sim."

Similar to the last one, some people think every visual novel is a romance game or a dating sim. Not every visual novel has romance in it, nor is it required to sell well.

"Every visual novel has choices and multiple endings."

Some of the most popular visual novels out there like Umineko When they Cry don’t have choices. Choices and multiple endings aren’t required to make a visual novel—completely linear experiences are fine.

"Visual novels need to be long."

Some of the top visual novels on itch.io right now are under 25k words, which puts them under 2 hours of playtime. Visual novels don’t have to be a certain length—they can be as long or as short as the story needs them to be. There’s even an annual visual novel jam, O2A2, that focuses on making a visual novel under 1k words with limited assets.

"Visual novels don’t sell well."

This is very much your mileage may vary. Some visual novels sell very, very well, such as how the recent Our Life: Now and Forever Kickstarter gained almost $300k. Marketing is an entire field just like art and writing and isn’t something you can skimp on or push to the end.

"Visual novel players hate reading."

A vast, vast majority of visual novel readers want a visual novel—they want a game that is light on gameplay and heavy on reading. You don’t have to add gameplay to a visual novel to keep people interested. Rather, minigames added at random can deter players. Visual novel players want an engaging story—if you’re worried of losing their attention, then focus on a tighter script or cinematography.

"Visual novels need to be anime style."

Visual novels originated in Japan and most do have an anime style, but visual novels do not need an anime style to sell well. The art style for a game will change the audience for the game—players who want something anime style probably won’t be interested in a semi-realistic style, but other people will be. It’s all about finding the right style for your story and finding the audience who responds well to it.

Visual Novel Terms

Here’s a list of terms you might encounter in visual novel and game dev communities.

EVN / OELVN – stands for English Visual Novel and Original English Language Visual Novel. Two terms used for describing Western VNs that are made in English, although EVN is used more frequently nowadays. An EVN/OELVN is specifically a visual novel made in English first, not a visual novel that has an English translation (and was made in a different language first). There are several variations of this, such as JVN meaning Japanese Visual Novel and RVN meaning Russian Visual Novel.

Kinetic novel – a visual novel that’s linear with few or no choices. Has only one ending. Also called a linear visual novel, linear game, etc.

Game jams – an event where developers have a set amount of time to make a game, ranging from a weekend to several months. Some jams have themes that the games must follow as well as other restrictions while others are more freeform. Nowadays, most jams are hosted on itchio. You can find a list of visual novel game jams here.

Game engine – a piece of software used for developing video games. The most popular ones for making indie VNs in English-speaking areas are Ren’Py and Unity, though Tyranobuilder is very popular in Japan for indies.

Text/code editor – when programming, you’ll need another piece of software to edit and write code that works with the game engine. Some popular text editors are Visual Studio Code, Sublime, Atom, Notepad, and more.

Character sprite – the individual character art that changes expressions and can move around the screen. Can include multiple outfits, pose changes, and more.

CGs – although it typically stands for Computer Generated, CGs in visual novels typically means the cut scene art where no sprites are shown (unless there's a side sprite on the textbox). CGs are usually reserved for special scenes and are the type of artwork you’d see in a CG Gallery or as promotional artwork.

UI / GUI – the User Interface / Graphical User Interface. This is what the player interacts with such as the textbox, main menu, save / load screen, settings, and more.

ADV mode – the standard reading mode for visual novels, short for Adventure mode. The textbox is located at the bottom of the screen. Popular examples of this are Steins;Gate, AI: The Somnium Files, and Amnesia.

NVL mode – a different reading mode for visual novels, short for Novel mode. The textbox covers most of the screen. Popular examples of this are Fate/stay night, Tsukihime, and Umineko When they Cry.

Dating simulator – dating sims are some of the oldest forms of visual novels and are essentially stat raisers where you spend time with various characters with the goal being to romance them by getting your stats high enough. In Western spheres dating sim has become synonymous with a romance game, where stat raising is not involved, but it’s important to note that dating sims refer to stat raisers a lot of the time. Unlike otome, a dating sim doesn’t refer to a specific sexual orientation.

Otome / Otoge – roughly translates to “maiden’s love” and is used to describe games with a female demographic, usually dating sims & romance games which feature male love interests and a female protagonist. Some otome games feature female and other gendered LIs, but male LIs are still the primary focus.

Eroge – an erotic game. If a game has sexual content in it, it’s an eroge. The original Fate/stay night (not the remastered version on Steam) is a popular example of an eroge.

Resources

And now, let's look at some tools and links for actually making visual novels.

Engines & Programming

Ren’Py – free visual novel engine

Twine – free text-based game engine (usually used for interactive fiction)

Naninovel – Unity-based tool for making Unity VNs

tiny tools – collection of various game dev tools

Ren’Edit Add-On – Ren’Py script editing & feedback tool

Ren’Py Accessibility Add-On

Feniks Ren’Py resources – various add-ons and tutorials by Feniks

Game Jam & Short Dev Advice

Game Jam Survival Guide - Essential Tips and Tricks

Releasing 8+ games (ft. game jams) and when to take a break

making game development backup plans

Advice for Leading VN Game Jam Teams

How to Make a Visual Novel Solo

How to Finish Your Visual Novel

Design

How to Make Visual Novels

Visual Novel Conference Talks

Visual Novel Cinematography & Design

Art Direction & Execution in Visual Novels

Making Impactful, Impressive Character Sprites

Post-production Techniques for VNs

Vimi’s Visual Novel Design

Writing

Writing Interactive – guides for narrative games writers

Visual Novel Conference Talks

Writing Mystery Visual Novels

How to Design Interesting Choices in VNs

The Intrigue of Ambiguity

Artwork

Clip Studio Paint

Krita

FireAlpaca

Medibang

GIMP

FastStone Photo Resizer – batch photo resizer and editor

FotoSketcher – various settings to apply artistic filters to photos

Marketing

How to Market Visual Novels

Marketing Visual Novels FAQ

Marketing Fundamentals for Indie Game Developers

Marketing your first indie game – What we learned from releasing the same game twice

The stairstep approach to indie game marketing

Marketing your Visual Novel for Kickstarter

Visual Novel Press-Kits

Audio

Eric Matyas music & SFX

Vita-chi SFX & graphics

Free Music Archive

Free Sound

dova-syndrome

Misc.

Lemmasoft Creative Commons Forum

itch.io visual novel resources

Google Fonts – free fonts

Uncle Mugen backgrounds

Canva – browser & desktop graphic design tool

Unsplash – free photos

Wrapping Up

all in all, visual novels are a fun medium to explore and play around with. if you want to make something short as a test run, try joining a game jam! if you want to see how varied visual novels can be, try playing some indies from itchio! at the end of the day there's no bad way to start making your own visual novel. hit the ground running and go for it!!

I've been developing visual novels for over 10 years now, blogging about them on my own blog and releasing visual novels through my studio Crystal Game Works. I hope this guide helped shed light on how to get into the medium!

— Arimia

[reasonsforhope]

"In Zimbabwe, an Africa-born mobility startup is providing women with the catalyst they need to drive change in their community and society.

Called the Hamba, this durable electric tricycle is mobilizing a generation of working women and mothers, allowing them to perform arduous tasks with relative ease and comfort.

Manufactured in Africa and managed by the startup Mobility for Africa (MFA), a leasing program for women allowed one or several locals to lease a Hamba for $15 a month. This pilot program was a huge success, and now these electric tricycles are available to buy, on a lease-to-purchase agreement, and to rent—all on an ad-hoc basis.

It allows women to fetch water and firewood, take family members to medical facilities, or bring and buy produce at local markets, saving sometimes dozens of miles of walking each day.

“In the past transporting our produce to the market was a nightmare we would wake up at 3 am and travel a very long distance using an ox-drawn cart but now it is much easier we can reach the market on time,” a 34-year-old tomato farmer and mother of six, Hilda Takadini, told Africa News.

92% of female customers participating in the company’s pilot program noted an improvement in how safe they feel whilst traveling since they started using the Hamba compared with walking, and some have offered their services as couriers and drivers to other community members, sparking the spirit of entrepreneurialism.

Among the women whose stories were changed by the appearance of the Hamba was Anna Bhobho, a 31-year-old housewife from rural Zimbabwe who was excluded from economic life.

Now, she’s the major bread winner in her house, and Takadini relies on her to bring tomatoes to market before they spoil.

“Even my husband and in-laws have more respect for me now. No one used to listen to me, but now I have a seat when important decisions are being made,” the mother of three told Africa News.

70% of the Hambas are reserved for women, and 300 are estimated to currently own or rent one. The solar-powered trikes have just one moving part in the motor, making them easy to maintain and fix. Batteries can be exchanged when depleted at a cost of $5.00 at one of Infraco Africa’s solar power stations, a partner with MFA on the initiative.

Each Hamba can carry 1,000 pounds or so of cargo, and have a top speed of 37 mph (you couldn’t go much faster on a rural Zimbabwe road anyway)."

-Article via Good News Network, April 9, 2025. Video via Africa News, March 22, 2025.

[imarketer4udma-blog]

WHY YOUR BUSINESS NEEDS YOUTUBE PROMOTION – 2 CASES TO PROVE IT

Did you know that YouTube has over 2 billion logged-in monthly users, making it the second most visited website in the world? With such an enormous user base, YouTube presents a powerful platform to showcase your business and capture the attention of a massive audience.  In this article, we will delve into the compelling reasons why your business needs YouTube promotion and how it can significantly benefit your brand’s visibility and growth. Stay tuned until the end for a detailed example of a winning YouTube promotion strategy, backed by IM4U’s expertise in this area.

UNEXPECTED BENEFITS OF YOUTUBE PROMOTION FOR YOUR BUSINESS

YouTube, with its vast user base and popularity, offers numerous advantages for businesses looking to promote their products or services. We will explore some unexpected benefits of YouTube promotion for businesses, showcasing how companies have leveraged the platform to their advantage. By leveraging YouTube promotion, you can expand your reach and boost your overall visibility, giving your business a competitive edge in the digital landscape.

Boost your visibility

With its massive user base and global reach, with over 2.1 billion logged-in monthly active users, YouTube provides a unique platform to showcase your brand, products, or services to a diverse and engaged audience. By creating compelling video content and optimizing it for search visibility, you can increase your chances of appearing in YouTube search results and suggested videos, thus exposing your business to a broader audience. 

One remarkable example of YouTube promotion’s power in boosting visibility and driving business success is the case of Blendtec, a blender manufacturer. This company gained tremendous popularity with their “Will It Blend?” video series on YouTube. In these entertaining videos, they blended unconventional items like smartphones and golf balls, demonstrating the durability and power of their blenders. This creative approach helped them build a strong online presence and significantly boosted their sales.

Based on our experience, YouTube videos often rank well in search engine results pages (SERPs), further enhancing your online visibility beyond the platform itself. For instance, our client Decks Toronto saw a significant increase in their online visibility when we optimized their YouTube videos with relevant keywords. As a result, their videos appeared prominently in both YouTube searches and Google searches related to deck construction, attracting a broader audience and driving more traffic to their website.

Drive traffic to your website

Another remarkable and unexpected benefit of YouTube promotion for your business is its ability to drive significant traffic to your website. Depending on the success of your YouTube promotion efforts, it’s possible for YouTube to contribute anywhere from 10% to 30% or more of your total website traffic.

By strategically including links and calls-to-action in your video descriptions, annotations, or end screens, you can encourage viewers to visit your website for more information or to make a purchase. For example, our client Almco Plumbing, a plumbing services company, experienced a notable increase in website traffic through their YouTube promotion strategy. They have got up to 70 users in 11 days from a channel with 76 videos and 1580 subscribers. By creating informative videos on common plumbing issues and professional solutions, they attracted a wide audience seeking plumbing assistance.

Connect with your audience

YouTube’s interactive nature allows you to engage with viewers through comments, likes, and shares, fostering a sense of community and enabling direct communication with your target market. By actively participating in the comment section and responding to viewer inquiries, your brand can establish trust, demonstrate expertise, and showcase your dedication to customer satisfaction. 

Additionally, YouTube analytics provide valuable insights into viewer behavior, preferences, and demographics, allowing you to tailor your content to better resonate with your audience. This level of connection and engagement not only helps in building a loyal fan base, but also provides valuable feedback and insights for future marketing efforts.

One notable example of a company leveraging YouTube promotion to great success is GoPro, a renowned action camera company. By creating thrilling videos filmed with their cameras, the brand not only promotes the brand but also inspires and engages their target audience, resulting in increased brand recognition and sales.

HOW DOES YOUTUBE PROMOTION WORK FOR BUSINESS?

YouTube promotion for business works by utilizing the platform’s features and strategies to increase visibility, engagement, and reach. Here’s an overview of how YouTube promotion typically works.

Content creation platform

YouTube offers businesses an exceptional opportunity for growth and establishing new channels of communication with their target audience. With a wide range of content options at their disposal, including product showcases, tutorials, informational videos, vlogs, testimonials, and more, businesses can effectively convey their brand message and elevate their visibility and popularity.

Through captivating product     showcases, businesses can engage viewers and highlight the unique     features and benefits of their offerings, leaving a lasting impression.

Tutorials enable businesses to     educate and empower their audience, positioning themselves as trusted     authorities in their respective industries.

Informative videos provide a platform for     businesses to share valuable insights, tips, and updates, establishing     themselves as go-to resources for relevant information.

Brand promotion

YouTube offers a captivating platform for businesses to share their brand story, values, mission, and vision, allowing them to create a distinctive and recognizable brand identity. Businesses can establish a strong emotional connection with viewers, showcasing their unique values and the impact they strive to make by effectively communicating their brand narrative. YouTube’s wide reach and immersive nature provide the perfect stage for businesses to showcase their brand identity in a visually appealing and memorable way, leaving a lasting impression on their audience.

Engagement and community building

Businesses actively engage with their viewers by responding to comments, encouraging likes and shares, and fostering a sense of community. This interaction helps build trust, loyalty, and credibility with the audience. The real-time feedback offers businesses a unique opportunity to listen, engage, and understand their customers’ needs and preferences, ultimately helping them refine their offerings to better address customer problems and enhance the overall customer experience.

Cross-promotion and collaboration

YouTube provides businesses with a valuable opportunity for cross-promotion and collaboration with influencers and other relevant channels. By partnering with established channels or influential individuals in their industry, businesses can tap into their existing subscriber base and reach new audiences that align with their target market. Through cross-promotion, businesses can collaborate with channels that have a similar target audience or complementary content.

BASIC STRATEGY FOR YOUTUBE PROMOTION FOR BUSINESS

A basic strategy for YouTube promotion for business typically involves the following steps:

Step 1. Define your goals

Clearly define your goals for YouTube promotion and set a strategy. Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Identifying your objectives will help shape your content and promotional strategies. A well-formulated goal for YouTube promotion could be:

“We want to get 100 subscribers and 10 new referral users from YouTube to our site in a month after we create 3 informational videos about our services, 1 video about our brand and 1 video about a trending topic.”

In this example, the goal clearly outlines the primary objectives of the YouTube promotion, which are to increase brand awareness and drive website traffic.

Step 2. Research your target audience

Understanding your target audience’s demographics, interests, and preferences is crucial for effective promotion.  This information will guide your content creation and help you tailor your videos to resonate with your intended viewers. To learn more about strategy to define your target audience, you can check out this comprehensive article: “How to find your target audience for your business”

Step 3. Create compelling content

Develop high-quality, engaging video content that aligns with your target audience’s interests and needs. Focus on providing value, entertaining or educating viewers, and showcasing your expertise. Consider using a mix of formats, such as tutorials, product demonstrations, testimonials, or behind-the-scenes footage, to keep your content diverse and engaging.

Step 4. Optimize your videos

Optimize your video titles, descriptions, and tags with relevant keywords related to your business, industry, and target audience. This will improve the visibility of your videos in YouTube search results and increase the chances of them being recommended to viewers. Here are a couple of plugins that can help with optimizing your YouTube videos:

TubeBuddy is     an AI YouTube optimization tool that offers a range of features to enhance     your video’s performance. It provides keyword research tools to help you     find relevant keywords for your titles, descriptions, and tags.

VidIQ is     another powerful plugin that offers comprehensive YouTube optimization     capabilities. It provides keyword research and tracking tools, helping you     identify high-ranking keywords and trends in your industry.

Step 5. Consistent branding

Maintain consistent branding across your YouTube channel. Design visually appealing channel artwork, create attention-grabbing thumbnails, and use a consistent tone and style in your videos. This helps in building brand recognition and reinforcing your brand identity. 

One example of a YouTube channel that demonstrates consistent branding and visually appealing artwork is “TED Talks”. TED Talks is known for its engaging and informative videos featuring talks from various experts and speakers on a wide range of topics.

Step 6. Engage with your audience

Actively engage with your audience by responding to comments, asking for feedback, and encouraging likes, shares, and subscriptions. Building a community around your channel fosters trust, loyalty, and a stronger connection with your viewers.

One notable example of a company that effectively engages with its audience on YouTube is Wendy’s, a fast-food chain. Wendy’s has gained a reputation for its witty and humorous social media presence, and their YouTube channel is no exception. Wendy’s regularly interacts with users in the comment sections of their videos, responding to both positive and negative feedback in a playful and entertaining manner. They often engage in lighthearted banter with viewers, showcasing their brand’s unique personality and building a sense of community.

Step 7. Cross-promotion

Promote your YouTube channel and videos across other marketing channels. Share links to your videos on your website, social media platforms, blog posts, and email newsletters. This cross-promotion helps drive traffic to your YouTube channel and increases visibility.

Step 8. Collaborate with influencers

Consider collaborating with relevant influencers or creators in your industry. Partnering with influencers who have a substantial following can expose your brand to a wider audience and help build credibility.

Step 9. Utilize YouTube Ads

If your budget allows, consider running YouTube Ads to expand your reach and target specific demographics or interests. YouTube ads can help increase visibility and drive more viewers to your videos and channel.

Step 10. Monitor and analyze performance

Regularly monitor the performance of your YouTube channel and individual videos using YouTube Analytics. Pay attention to metrics such as views, watch time, engagement, and audience demographics. This data will provide insights into what is resonating with your audience and help you refine your strategies. Remember, YouTube promotion for business is an ongoing process. Consistency, quality content, and active engagement are key to building a successful presence on YouTube and achieving your marketing objectives.

CONCLUSION

YouTube provides a vast audience and unparalleled visibility, allowing businesses to increase brand awareness and reach new customers. By tapping into this platform, companies can expand their online presence and grow their customer base. Additionally, YouTube promotion enables businesses to drive traffic to their websites, increasing the potential for conversions and business growth. Through strategic placement of links and calls-to-action in video descriptions, businesses can redirect viewers to their websites where they can explore products, services, and valuable content in more detail.

GET MORE VIEWS ON YOUTUBE WITH M4U DIGITAL MARKETING AGENCY

Let IM4U digital agency guide you through the process and help you unlock the immense potential of YouTube promotion for your business!

[micer2012]

a reflection on MatPat's plagiarism

Hello, my name is Della, or micer2012, and 2 years ago Game Theory plagiarized three Tumblr posts of mine, making a video that now holds almost 6 million views.

My posts explaining his plagiarism made their rounds on Reddit, Tumblr and Twitter, but despite the Hermits and Pooka commenting on it (generally in support of me or saying they don’t know enough details about the situation to say either way), MatPat and his team have never owned up to anything, and no mention of my name is present on the video. The one Reddit post they made denying it (which was made before my detailed takedown, which they have never responded to (though the mods on the r/GameTheorists Reddit were kind and made sure it stayed up)) didn’t even mention me by name, just referring to me as “a tumblr user”. (Though one of the screenshotted comments in the body of the post does say my name)

This experience was baffling, but it’s overall had a positive impact on my life. r/Hermitcraft gave me a Golden Apple Award (post of the year, 2021). My inbox was filled with excited fans, wanting to ask me questions or pose their own theories, far more than the hate I got. (Though the hate I got from Game Theory fans was VERY funny. I wondered why none of them gave me shit about saying “MatPat misgendered Evil Xisuma” before realizing none of them read that far into the post.)

And getting on a more personal, and much more important note, I met most of my current online friends through this, including my partner. It helped me grow closer with my irl friends as well and gave me an entertaining story that I tell whenever I have the chance. It was one of the first things in my life that really made me feel like my talents, my autistic hyperfocusing and analyzing of things I love, could be valuable. Useful. Exploitable. It blew my mind that MatPat thought an autistic kid’s ramblings about a Minecraft Youtube joke character were good enough to steal. To put an audible sponsorship on. To get 6 million views off of.

And that’s why I’m writing this post, this update years later. As you might’ve been able to guess, Hbomberguy’s Youtube video on plagiarism reopened this wound. It was really hard for me to sit through, it took days of pausing and taking breaks, because I had experienced everything he was talking about firsthand. 

In my 10 page long takedown post, I wrote about how his rewording of my sentences made him say things that were incorrect, just like Filip did. The content farm production style that made big companies like Cinemassacre take one creator (AVGN/MatPat) and turn him and his content into a brand, a voice that reads out scripts by other people with other opinions/theories, is a history shared with Game Theory. What really hit me was Harris talking about how big creators only do this to people they think they can get away with doing it to. How they view their victims as lesser, as not deserving of their words, repackaging them as their own to give to an audience that can gain from hearing them, but deserves better than to have to listen to the original victim.

That’s the thing, I 100% think a video version of my theory to expose to a bigger community than “Evil Xisuma Fans on Tumblr” is a great idea!! Near the end of the video Harris talks about how video adaptations of things could be a great market, even an accessibility tool, and I completely feel that about my posts. I wrote them quickly assuming the reader was someone well versed on Evil Xisuma lore, after not even watching most of the CarnEvil series, and the diagrams I made to explain them are even less comprehensible. Harris makes a joke that I completely agree with, 

“I’m sure some of my videos would do very well if someone translated them into English.”

I don’t think I would’ve ever made my posts if I didn’t have autism, and a special fixation on Evil Xisuma and Hermitcraft. I made them because I felt the character was being done an injustice, and because I wanted to share with other superfans this theory that might explain it away. I do think that MatPat plagiarizing me was ableist. I used to wonder a lot if this would’ve happened if my posts were articulated better, if they had been peer reviewed, if the posts themselves had been spread to a wider audience before MatPat made his video. At one point when the discourse was fresh (before I had the time to write out my 10 page rebuttal), a bigger YouTuber (100k subs at the time) messaged me and started talking on Discord, interested in possibly making a video on the discourse, but I think my style of typing and general enthusiasm drove him away. You can tell by a single look at my blog (or my original 3 posts!) that I don’t usually type like this. This post you’re reading now has been peer reviewed and edited, and took me hours to format correctly. That video could’ve been huge, the entire outcome of this MatPat situation would probably be much different.

I also used to stress a lot about “being the one who ruined Evil Xisuma’s story”. If you didn’t know, to me S8 Evil Xisuma’s story got wrapped up pretty quickly and unsatisfying (in my personal autistic opinion). (though this might’ve been due to s8 being experimental and ending early with moon big) There was no real culmination of the plot points and arcs going on, and I don’t want to blame myself, but when Xisuma said on stream (when the MatPat thing was first going on) that he didn’t want to focus on the discourse or draw more attention to it, it makes a lot of sense to me that he just wanted to wrap it all up as quickly as possible. For a while I beat myself up about it, of ruining the story of this character I love, but it’s not my fault. If anyone’s, it’s MatPats, but I don’t think it’s useful to just blame someone else. That’s how the story ended up going, and that’s fine. This is Evil Xisuma we’re talking about, their inconsistent lore is what made them such an interesting character. And notably, Pooka made an animation with an awesome culmination of Jeff, the Dreamer, Evil Xisuma, and his own sona’s story, and it makes me so happy to watch. Whatever Pooka does is of course his own choice, but I’m glad he got to give this personal story his own ending (if it is an ending, and not just the start of a new chapter!). 

Typing this all out and getting it off my chest has made me feel a lot better. For a while I wanted to make my OWN video essay about Evil Xisuma’s lore and CarnEvil’s lore, actually going episode by episode to explain it instead of just assuming you knew as much about Evil Xisuma as I did. That idea is still not off the table, but MCYT isn’t something I’m that into right now. Maybe if something else comes out about Evil Xisuma I’ll get back on it, but for now I’m fine with letting that go. But I want to make other videos, share other theories and analysis… if I have the freetime I’d love to make YouTube videos, and if I don’t have the time I’ll continue posting to my tumblr and infodumping to my friends. Apparently my infodumping is valuable enough “content” to steal! Writing this out has made me feel a lot better though, I’m really glad I got it out.

If anyone ever wants to talk to me about the things I’m obsessed with, or reach out to me as a source in a bigger discussion about Game Theory or other channels, my inbox is more than welcome :] Thank you for reading! 

Sincerely, a tumblr user.

[esperderek]

I have to have a chuckle at the Screenrant article posted recently about the Galactic Starcruiser, which totally wasn't about Jenny Nicholson's video honest.

In part, because early in Nicholson's video, she talks about how unnatural it is to have your influencers speak in adcopy and copyright rather than the more colloquial nicknames, and how it makes the people speaking about the product seem very insincere and, well, paid off. Because normal humans don't speak that way, but advertising does.

What's the first two lines in this article?

"As a life-long fan of Star Wars, there was nothing quite as exciting as finding out that I would be working on the immersive Star Wars: Galactic Starcruiser experience. Located at the Walt Disney World Resort, the Galactic Starcruiser opened on March 1, 2022, and welcomed passengers to board a two-day, two-night cruise through the stars, during which they could live out their own Star Wars adventure."

No one talks like this naturally. No one writes like this naturally.

This is supposed to be your passioned defense of the place you worked at, the people you worked with, and the memories you made along the way. C'mon! Why don't you open with a story, perhaps an anecdote about the best moment you had working there, or the devastation of the day you lost your dream job. We need to feel your humanity! But there's nothing of that here, to the point where you can just hear the TM behind Galactic Starcruiser.

The first half of this article continues in this vein, reading like a press release Disney marketing put out, just with past tense rather than present or future tense:

"Essentially, the Starcruiser experience was a 48-hour movie that passengers were actually a part of. It was all facilitated through the "datapad," which was accessed through the Play Disney Parks app."

"To facilitate the overarching immersive experience and storytelling, the Starcruiser built a jam-packed itinerary for each and every guest that would consist of a variety of important activities: the captain's toast at muster, a bridge training exercise, lightsaber training, and more. These types of events were essential to understanding what was happening, as they would give passengers the chance to interact with characters and build their story. This is why the Starcruiser could never be just a hotel; every part of it was designed for enthusiastic interaction."

Like, c'mon. I used to work in television. I've seen and used adcopy in my former job, and this is some serious adcopy. It honestly wouldn't shock me if the author dredged up some old adcopy they had lying around about the topic and just transferred it over, changing the tense. You're not here to sell us this product, because there is no product to sell. It's gone, it's been gone for a year, you don't have to sell us on IT. Speak about your experiences.

The next part is yet another topic that Jenny Nicholson pointed out, the bad faith excuses that influencers and advertisers made for the extreme price point:

"What many people don't know, however, is that the price included much more than just a room. The passengers' food, park tickets, recreation activities on board, non-alcoholic drinks, and more were all included - with merchandise being one of the few additional costs on board."

Which is absolute bad faith reasoning, especially when there are plenty of other vacation options that are ALSO all-inclusive, but are MUCH cheaper and offer MORE amenities than the Galactic Starcruiser did! Including Disney Cruises, owned by the same company! Seriously, you can go on a halfway decent sounding cruise or all-inclusive resort somewhere warm for, like, a week or two and spend far less than GSC cost.

Then the last part is essentially: "All the workers liked working there and the bad reviews afterwards make the workers who worked on it feel sad. :("

Which, like, companies have been hiding behind that reasoning for ages. Curiously, the author never offers....any reasons or stories. WHY did working on it impact you so much? What set it apart, what were the people like, what did you like about working there, why are you so passionate about it even a year later? There's nothing, just a generic sort of "We worked hard." and "We're sad it's gone." Why? How? What happened? The video you're obviously writing this in response to is filled with personal anecdotes and stories, it's the backbone of the video! Again, you need to give us something to show your humanity!

Especially when you consider that Nicholson repeatedly points out that the only highlight about her experience, the only thing that kept the damn thing going was the workers.

She had nothing but praise for them, and nothing but contempt for the higher ups who wasted and abused that enthusiasm, to the point where one of her last points was "Hey, Disney is basically exploiting labor."

Much like Jenny, I'm also not condemning anyone who had a good time working there. Good! If you were having a good time at work, that's great. If you have good memories about the people, awesome. But I'll note two things:

a) That doesn't meant you weren't being exploited, and

b) That doesn't mean you have to be a useful idiot for the corporation you worked for afterwards.

I'm not conspiracy brained enough to go "Oh, Disney TOTALLY forced this article into being.", because a cursory examination of the author's prior works and such suggests a lifelong passion for Star Wars, she did work at the hotel, and she's a Star Wars Editor (whatever THAT means in this day and age) for Screen Rant. Apparently one of the heads of Screen Rant says that Disney had no hand in it either.

Though, I can see why people would think that way. It READS like a press release, not something a normal human being would write about an experience they feel passionate about.

[yingdu-lover]

angry post

i have a personal problem with this kind of attitude. it's not a petty thing i am unreasonably angry about. there is a politics of translation and it affects one's understanding of art and popular culture/cultural geopolitics.

yes, tbhx has an unprecedented world wide release for a donghua/Chinese media and it's vital for its popularity, especially among transnational fandom spaces. Transcreated works are important for easier access. BUT, my gripe with the Japanese dub of a Chinese media WILL never be resolved. I am not talking about the quality, the issue lies in the very creation of the Japanese dub of a donghua itself. Let me give you an example.

Last year, we had an optional course called translation studies and one of the first things our professor asked was : who are the writers of A Doll's House and Waiting for Godot? He told those few of us who had read these texts closely to shut our mouth and let others take a guess. Most people answered : British writers. The texts are English texts. Because it's so famous among literature enthusiasts and when a piece of literature has a 'classic' tag attached to it, we tend to generalize and oversimplify it. So, a Norwegian playwright's original Norwegian play or an Irish playwright's play originally written in French- both get labelled as British literature. Get my point?

The anime industry is justifiably dominated by Japanese productions but when we forget to accommodate the nuances, the origin culture decays. It is, in many senses, a form of subtle cultural imperialism brought by ignorance.

People complain about Link Click's 'poor marketing' but I think Haolin was clever doing so. Even in the reviews by Indian anime bros™ I see them trying to pronounce 'donghua'. People RECOGNIZE that Link Click is a Chinese media, it's NOT an anime. You may laugh at those link click related youtube video titles saying stuff like : China is taking over anime, this Chinese anime is better than your favourite anime, PEAK Chinese anime, the best anime of 2021 is NOT Japanese?!, Link Click is taking over anime, China's hidden gem, China might have created the best anime of the year- CHINA IS IMPORTANT.

Whenever people talk about Chinese donghua- Link Click, Heaven Official's Blessing, Master of Diabolism etc are mentioned and people KNOW that it looks like anime but not really anime. It's... something... something else. This distinction is critical and essential.

Now, thanks to censorship (the Chinese version is not available on any official platform), many people think (not all people dig that deep while watching things, like come on) Spiritpact is a JAPANESE anime. Who the heck is Tanmouki or whatever. They are are Duanmu Xi and Yang Jinghua.

Reading up to this part if you think I am a Japanese anime hater then...*sighs*. Please read the whole thing again.

I like the Japanese dub of Link Click but there was a c*** in the comments who said "uwu it's not in japanese so I won't watch it" b**** doesn't even understand Japanese. B just wants an 'authentic Japanese anime experience.'

I feared that tbhx would face this issue.

And if you find those people who go : Ahhh, Japanese or Chinese- same thing, even their script look similar- fuck you, fuck you, you loser-fuckrr sinophobe i hope your phone battery dies your charger malfunctions your phone your laptop restarts with all data erased I hope you reek of wet socks and your taste sand all the time fuck you

[leonardalphachurch]

Burnie’s AMA podcast about Rooster Teeth’s revival is now available to the public and so I’m going to summarizing the relevant questions that were answered here.

Why?

“It’s because we could […] If we don’t do it who will?” Throughout the episode, Burnie also mentioned: not wanting RT to become lost media; wanting to create opportunities for himself/past employees of the company; wanting to work with old properties again; being able to collaborate with new talent; and the Rooster Teeth brand being good marketing. “One of the main motivators for this was preserving the media, and I’m happy to say, it is preserved.”

Also spoken about over multiple questions, Burnie says that Warner Brothers might have been planning to sell off the whole company, including employees etc., and he did not want (/couldn’t afford) to buy it then. It was only after the shutdown, after it became clear the WB was selling off individual shows, that Burnie started trying to buy things. I mention this specifically because I’ve seen a lot of people talk as if the company itself is coming back; it is not. What Burnie owns right now is the brand and IP rights to a lot of the properties. The actual “company” of Rooster Teeth is actually Burnie’s production company “Box Canyon Productions” and right now only has two employees.

What properties does Rooster Teeth still own?

“It’s a very, very long list.” Burnie says they have the rights over 50 shows, some specifically named ones being The RT Podcast, Red vs Blue, and The Know. Most of the shows that were hosted on the Rooster Teeth YouTube channel were a part of the acquisition. Nothing from Achievement Hunter, Funhaus, or RWBY are owned by RT anymore. Heavy emphasis was put on AH no longer being under RT’s brand anymore.

Are the scope of these new projects going to be more in line with smaller content like the RT Shorts, or is the hope to try and focus on larger productions like Day 5, The Schedule, or Lazer Team?

“The sweet spot for scale is going all the way back to the early episodes of Red vs Blue.” The focus is going to be on “compelling writing and great characters,” and making projects with smaller productions. Throughout the episode they reiterated that their main focus is going to be on individual projects and shows.

Does this mean there are hopes of getting a complete boxset of RvB?

“I also would love a complete boxset of Red vs Blue.” Burnie says he wants to do this, but doing physical media in 2025 is complicated and a financial risk, so they’re going to have to figure out how it would be done. He mentions possibly doing a preorder for it.

What happens if this just fails again?

“It’s not bulletproof, but I don’t know what it would take for us to have to shutter this thing at this point.” Burnie says that they’re already profitable, that they maintain themselves, and that unless they do something that would put them in tremendous amounts of debt, as long as YouTube still remains a platform that lets them host videos, he’s not worried about the company shutting down.

Could this lead to some of the old RT merch being available again?

“Yeah, it would have to be within the brands we’re talking about.” They talk about there being a lot of old merch, so figuring out how to provide the specific pieces that people want will be a challenge. Burnie how his personal philosophies on making merchandise in a way that does not produce “junk” may also make selling merch more difficult. Ashley says it is going to be a “slow start.”

More questions were answered and things discussed on the episode but this is what I found to be important to share here.

The TL;DR of RvB news: They do own the Red vs Blue IP. There was no confirmation or denial of any future continuations of the show, but we will very likely be getting a boxset and some old merch returning.

[mostlysignssomeportents]

Mark Zuckerberg announces mind-control ray (again)

I'm on a 20+ city book tour for my new novel PICKS AND SHOVELS. Catch me in PITTSBURGH on May 15 at WHITE WHALE BOOKS, and in PDX on Jun 20 at BARNES AND NOBLE with BUNNIE HUANG. More tour dates (London, Manchester) here.

Mark Zuckerberg has told investors how he plans to make back the tens of billions he's spending on AI: he's going to use it to make advertisements that can bypass our critical faculties and convince anyone to buy anything. In other words, Meta will make an AI mind-control ray and rent it out to grateful advertisers.

Here, Zuck is fulfilling the fundamental duty of every CEO of every high-growth tech company: explaining how his company will continue to grow. These growth stories are key, because growth stocks trade at a huge premium relative to the stocks of "mature" companies. Every dollar Meta brings in boosts their share price to a much greater degree than the dollars earned by companies with similar rates of profit, but slower rates of growth. This premium represents a bet by investors that Meta will continue to grow, which means that the instant Meta stops growing, the value of its shares will plummet, to reflect the fact that it is a "mature" company, not a "growth" company.

So Zuck needs to do everything he can to keep investors believing that Meta will continue to grow. After all, Zuck's key employees and top managers all take much (or even most!) of their compensation in Meta stock, which means that the instant the company stops growing, those workers' pay will plummet and they will seek employment elsewhere, depriving Meta of the workers it needs to successfully create or conquer a new market and once again become a growth stock.

This is why Zuck keeps telling stories. The most important story Zuck tells is about himself, the boy genius who converted a tool for nonconsensually rating the fuckability of Harvard undergrads into a social media monopoly with four billion users. Zuck's cult of personality isn't the product of mere narcissism – it's a tool for creating the material conditions for ongoing investor confidence:

https://www.businessinsider.com/mark-zuckerberg-shirt-latin-what-does-it-say-explained-words-2024-9

If Zuck is a boy genius, then Zuck's pronouncements take on the character of prophesy. When Zuck announced the "pivot to video," investors poured tens of billions into Facebook stock and into video-first online news production, despite the fact that Zuck was obviously lying:

https://slate.com/technology/2018/10/facebook-online-video-pivot-metrics-false.html

The "boy genius" story is an example of Silicon Valley's storied "reality distortion field," pioneered by Steve Jobs. Like Jobs, Zuck is a Texas marksman, who fires a shotgun into the side of a barn and then draws a target around the holes. Jobs is remembered for his successes, and forgiven his (many, many) flops, and so is Zuck. The fact that pivot to video was well understood to have been a catastrophic scam didn't stop people from believing Zuck when he announced "metaverse."

Zuck lost more than $70b on metaverse, but, being a boy genius Texas marksman, he is still able to inspire confidence from credulous investors. Zuck's AI initiatives generated huge interest in Meta's stock, with investors betting that Zuck would find ways to keep Meta's growth going, despite the fact that AI has the worst unit economics of any tech venture in living memory. AI is a business that gets more expensive as time goes on, and where the market's willingness to pay goes down over time. This makes the old dotcom economics of "losing money on every sale, but making it up in volume" look positively rosy:

https://www.wheresyoured.at/reality-check/

Now, Zuck has finally described how he's going to turn AI's terrible economics around: he's going to ask AI to design his advertisers' campaigns, and these will be so devastatingly effective that advertisers will pay a huge premium to advertise on Meta:

https://finance.yahoo.com/news/the-ai-revolution-is-an-advertising-revolution-morning-brief-100001467.html

This narrative is especially galling because it's literally the same story Zuck has been telling for decades: "Facebook has built a mind-control out of Big Data, and we can sell anything to anyone":

https://pluralistic.net/2021/09/30/dont-believe-the-criti-hype/#ordinary-mediocrities

This is a facially absurd proposition. After all, everyone who's ever claimed to have perfected mind-control – Rasputin, Mesmer, MK-ULTRA, neurolinguistic programming grifters and pathetic "pick up artists" – was a liar. Either they were lying to themselves, or to everyone else. Or both.

But many of tech's critics helped sell this narrative (and thus helped Meta sell ads). Many critics have fallen prey to the sin of "criti-hype," Lee Vinsel's term for critiquing the claims of your adversary without bothering to ask whether they are true:

https://pluralistic.net/2021/02/02/euthanize-rentiers/#dont-believe-the-hype

The project of convincing investors that tech's "dopamine hackers" had perfected mind-control with warmed over, non-replicable Skinnerian behavior-mod techniques and mass surveillance sold a hell of a lot of ads. After all, if there's one kind of person the advertising sector has always been able to sell to, it's advertising executives, who are the easiest of marks for a story about how easy it is to trick the public into buying whatever you're selling:

https://pluralistic.net/2020/10/05/florida-man/#wannamakers-ghost

Every ad-tech sales-bro who takes a meeting with an advertising executive finds himself pushing on an open door. Advertisers desperately wants to believe in mind-control rays. Think of the department store magnate John Wannamaker, who said, "half my advertising spending is wasted – I just don't know which half." Imagine: some advertising exec convinced John Wannamaker that he was only wasting half of his advertising spending!

I've long maintained that the threat from AI to workers isn't that AI can do your job – it's that an AI salesman can convince your boss to fire you and replace you with an AI that can't do your job:

https://pluralistic.net/2025/03/18/asbestos-in-the-walls/#government-by-spicy-autocomplete

The corollary here is that it doesn't matter if AI can design ads that work, not so long as an AI ad salesman can sell this proposition to an advertisers, and not so long as a tech CEO can sell it to investors.

AI keeps passing the worst kinds of Turing tests – for example, it's great at helping people who are prone to life-destroying hallucinations that they are talking to God:

https://www.rollingstone.com/culture/culture-features/ai-spiritual-delusions-destroying-human-relationships-1235330175/

Zuck kept up his growth story with this mind control narrative for more than a decade, got caught committing a string of spectacular frauds, and then lured investors back into his stock offerings by telling the same story. This isn't just an indictment of Zuck, it's a stinging rebuke to the whole idea that markets are a kind of infallible computer for assessing and operationalizing information. The market's "thought process" demonstrably lacks the object permanence that most babies acquire by the time they are a year old. You can tell when your child has acquired object permanence by the fact that they cease to enjoy "peek-a-boo" (object permanence means they understand where you have gone when your face is hidden).

In claiming that AI will give him an infinite growth mind-control ray, Mark Zuckerberg is challenging the market to a game of peek-a-boo – and he's winning.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2025/05/07/rah-rah-rasputin/#credulous-dolts

Image:

Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

[blueiscoool]

Naples Welcomes Exhibition of Ancient Stolen and Looted Artifacts

The National Archaeological Museum of Naples is showcasing 600 recovered objects, which date to between the Archaic period and the Middle Ages.

For more than half a century, a specialized Italian police unit has been confiscating valuable artifacts from the black market. Some 15,000 recovered items are housed at the National Archaeological Museum of Naples—and now, the museum is displaying 600 of them for the first time.

Titled “Treasures Rediscovered: Stories of Crime and Stolen Artifacts,” the exhibition focuses not only on ancient artworks, but also on the “often complex dynamic” of illegal trafficking that brought these items to the museum, according to a statement.

“It is a beautiful exhibition that tells a beautiful story, a story also of redemption for our stolen archaeological artifacts, which often find their way into private property or even international museums,” exhibition co-curator Massimo Osanna, director of national museums at Italy’s culture ministry, tells the Associated Press’ Francesco Sportelli. “Thanks to the work of the public prosecutor’s office and the police, together with the ministry, [these artifacts] are finally coming home and to light.”

Strict laws govern the ownership of archaeological artifacts in Italy. Looting has been happening for centuries, but today’s criminals have turned to advanced technologies—including sonar, drones and underwater metal detectors—to pluck treasure from shipwrecks and other ancient sites beneath the Mediterranean Sea, per the AP.

The exhibition begins with a history of collecting, which has long fueled illegal excavations and trafficking. Visitors learn about international markets and law enforcement, important court cases and the stories of looted items that haven’t yet been recovered.

Artifacts on view include coins, marbles, bronzes, weapons, armor and pottery. They come from all over southern Italy, and they date to between the Archaic period (roughly 650 to 480 B.C.E.) and the Middle Ages.

The show highlights several stories of illegal exchange: In one case, a man from Naples used archaeological finds to pay his pharmacist. In another, a French archaeologist bought sculptures from the ancient city of Pompeii off a local farmer for the equivalent of about $28. Three frescoed slabs from a fourth-century B.C.E. tomb were found in the private collection of 20th-century opera singer Maria Callas.

Also on display are “the classic tools of grave robbers, spilloni [soil probes] through which gravediggers pierce the ground,” says Pierpaolo Filippelli, deputy prosecutor of the Naples prosecutor’s office, in an AP video, per a translation by Euronews. “But today, art traffickers operate on a more advanced level, using tools like the dark web to sell stolen works.”

According to the statement, the exhibition is a “journey of collective memory” that highlights the importance of protecting cultural heritage. The Italian police’s cultural heritage protection command recovered over 100,000 artifacts in 2023 (the most recent year with available documentation), as the AP reports. Officials estimate that the haul is worth about $299 million.

By Sonja Anderson.

[neroushalvaus]

Okay I am going to use the Somerton situation to talk about something that is very important to me. Following the discussion I have seen former Somerton fans being disappointed in themselves and questioning how they can ever trust another video essayist again. I have also seen some people being smug because to them Somerton was obviously unreliable from the start. As a person who also saw the "red flags" in Somerton, I would like to skip the smugness and talk a bit about what the red flags were to me.

Someone else has probably posted something similar and Hbomberguy's & Todd in the Shadows's videos touched a few of these points, but they didn't focus on them or how to spot these things. I think it is a good thing: I think it would have reinforced the idea that Somerton's fans were to blame for being lied to, and these youtubers didn't want to pin any blame on the fans. Also, some of the things I'm going to talk about were not by any means proof of him being unreliable, they were common tropes I personally associate with people who are bullshitting on internet. Think of it as something like spotting terfs: If you consider following a tumblr user and find out they have at some point posted "males will always be a danger to females no matter what they say", it is very possible that they are not a terf. Maybe they were having a bad day and were just wording their post badly – But you should probably search "trans" from their blog before following them, just to be sure.

So, the tropes in James Somerton's content that I consider red flags:

Lack of sources. This one may seem obvious and Hbomb talked about this in his video, but the lack of sources in his videos was outrageous. Video essays are called essays for a reason, they are not supposed to be just a guy talking about whatever comes to his mind, they should be well researched essays. Obviously video essays should contain one's own thoughts and interpretations and those do not need citations. But James Somerton didn't come out of the womb knowing everything about LGBT history, Disney and film theory, if he actually knew something about all this stuff, he should have learnt it from somewhere. There should be sources he could point to. It is very common that even when a video essayist doesn't tell you where they got all their information, they open their video by saying stuff like "when I prepared for this video I read the book Also sprach Zarathustra by Friedrich Nietzsche and this one thrilling blog post about lesbian cruising in 1960s Sweden". From what I've seen, James does not really do this. From watching his videos you could arrive to the conclusion that James Somerton does not read any books, he just knows everything. There are situations where people don't feel the need to add sources, like when the information is considered common knowledge or when the topic relates heavily to the essayist's actual academic field or profession. This is okay and very understandable, but can sometimes be dangerous, since if the video essayist markets himself as a marketing specialist, people are more likely to take his word for stuff that has to do with marketing, even without sources. It is understandable that in many situations an essayist may think "why should I cite a source? I know this thing!", but doing your research well is partly about checking if the information you are certain of is actually true. Also, as Hbomb pointed out, if you can cite a source, your audience can go learn more about the subject. It's not about anyone doubting you know your stuff, it's about learning. That's why well-respected video essayists usually cite their sources very clearly.

Lack of pictures and screenshots. This is about different kinds of sources again, many things on this list are kind of about sources. An example: When James Somerton made a video about JKR, he mentioned something about Rowling at one time saying that trans students in 30-50Feralhogs (or whatever the wizard school is called) could use magic to present as their gender. If this was any other video essayist, you'd expect a tweet to pop up, or something else confirming Rowling ever said this. Nothing pops up, obviously because Rowling didn't say this, but you can't see anything fishy in that because things rarely pop up in Somerton's videos. He doesn't show you court documents when speaking about a court case, he doesn't show you the comments apparently mad at him for implying the gay anime is gay when he is complaining about people being mad at him. There is a reason people show screenshots and tweets in video essays. When a good video essayist says JK Rowling has tweeted that all people who menstruate should be referred to as women, the video essayist shows the tweet so people know they are not making it up. If there were hoards of annoying bitc-- I mean, angry white women whining about gay sex in HuffPost articles or Somerton's youtube comments, he should have no trouble showing you those. Remember that you should not trust someone just because they show you pictures or screenshots. Pictures can be photoshopped, screenshots can be doctored. Many youtubers are aware that you listen to their videos while cleaning or while walking your dog and don't actually see the screen all the time, and some may take advantage of that by saying something like "and here she threatened to kill me" while showing a text message where someone said "die mad about it". A screenshot alone isn't much but you should demand to see the screenshot.

Passive voice. I am once again bitching about this. Somerton repeatedly says things like "it's been said that" or "it was common knowledge that" or "a legend says that" or "according to most interpretations". He doesn't say who says it, making it very hard to fact check and that seems to be his goal in some cases.

Relying heavily on anecdotes. Writing a dense, analytical video about film theory or history can be exhausting and you may want to pepper in little fun facts. However Somerton seemed to rely on these heavily; he can't just talk about how he has totally bought every lie told by The Pink Swastika, he also needs to tell a cute little anecdote about SS men forcing sexual favours out of men. He can't just tell a story about a court case, he needs to add in ridiculous stuff about the jury booing. This is what I mean by not all the things on this list being necessarily proof of someone being unreliable. Many people use anecdotes and little stories in their storytelling, it makes the videos flow better and it's hard to decide which anecdotes are valid and which are not. A source obviously makes an anecdote a bit more believable, but here are some things that instantly make me fact check an anecdote:

It's a bit too convenient, poetic or ironic. Sometimes real life is weirder than fiction but if an anecdote is "perfect" and has an amazing punchline and you could write twelve poems about it, there is a possibility it was invented by pop science books.

It assumes your political enemies are stupid. Dunking on conservatives, MRAs and transphobes is always fun and after you've seen a lot of this kind of content it's easy to believe anything about these people. You must resist the impulse to believe everything that may make your opponents look stupid.

The person telling the anecdote implies it is an example of a larger, systemic problem. You know what's worse than taking a random happenstance from human history or internet and basing an entire political theory on it? The said random happenstance being made up. You should in general be wary of people telling one story and explaining why it's an example of everything that's wrong in the world. We live in a huge world. You can always find a white woman who loves cute gays but hates the idea of Nick Heartstopper and Charlie Heartstopper getting nasty but that doesn't mean it's an indicator of a larger issue.

Simplifying complex issues. We all know that "only the boring gays survived the AIDS crisis, and that's why gays started to only care about marriage equality and military" is a horrible, insensitive thing to say, but you also have to think about it for like two seconds to realize that it can't be correct. It kind of reminds me of the "roe v wade caused the crime drop of 1990s" claim in Freakonomics. It sounds logical and simple, like a basic math calculation. Societal issues rarely are like that, though. You should never believe anyone who tells you about a huge societal shift and says it happened because of one thing and one thing only.

These were some of the things I noticed in Somerton's content that caused me to distrust him. I hope these were helpful to you and feel free to add your own "red flags" if you feel like it!

[sarcasticscribbles]

BOYCOTT EUROVISION FOR ISRAEL PARTICIPATION.

I am the Eurovision gay this time of year, I love this show. Not only is my country hosting 2024 but it's also in a city I love, but I can't watch as people sing about peace and love while Palestinians are getting killed by one of the participants.

I've complied a couple of petitions, open letters and information regarding Eurovision: Eurovision isn't the highest priority regarding Gaza, but this show is marketing & tourism for countries, Israel is using it to pink wash their politics

According to SVT, Swedish television network in charge of Eurovision 2024 in Sweden Malmö, Eurovision is apolitical, and therefore Israel qualify. They refer to any calls for boycott meaningless ( via )

SVT statement:

[ID: "SVT statement on the debate over Israel’s participation in the Eurovision Song Contest

Israel’s participation in the Eurovision Song Contest is generating debate and today a number of Swedish artists have called on the EBU to cancel Israel’s participation in the Eurovision Song Contest 2024. It is the EBU’s decision which public broadcasters may take part in the event, and as the host broadcaster, SVT follows the EBU’s decisions. The humanitarian suffering in this deeply complex conflict is devastating. Nobody can be left unmoved by the current situation in Gaza, or by the Hamas attack in Israel. We are also concerned about these developments. We understand and respect that groups of people wish to make their voices heard. As the host broadcaster, SVT has an ongoing dialogue with the EBU about the challenges of producing Europe’s largest TV-production in times of unrest. We are humbled by the task and are working to ensure the project can be carried out in the best way possible, with the vision that music unites." END ID]

Eurovision has always been political, and was created as a celebration of peace after WW2. Songs are statements, and EBU took action by banning Russia and Belarus for the invasion of Ukraine. It's a way to show sympathy and solidarity, which Gaza is in need of now.

Why Eurovision is so important to Israel is the opportunity of pink washing, and appearing liberal and LGBTQ-friendly, that the show encourages. This leads to great marketing and tourism for the country, alqueerian on twitter did a great thread about it:

[ID: Tweet from @ alqueerian on X formerly known as Twitter. Tweet: "A really quick thread on pinkwashing and why it’s wrong: pinkwashing is a term that was coined by LGBTQ Palestinians to specifically refer to the use of homophobia as a justification for israeli war crimes, ethnic cleansing, mass displacement, starvation etc." END ID]

Full thread

WHAT YOU CAN DO:

Here are a couple of petitions, open letters and links to encourage the ban of Israel in Eurovision

And if all fail: we boycott

Here are two petitions for the ban of Israel: Petition 1

Petition 2

A list of emails and contact information for broadcasters regarding Israel participation: copy, paste and send. Document

It's created by verilybitchie on YouTube who also made a great call to action video I can recommend

[ID: Screenshot of verilybitchie youtube video "Genocide at the Eurovision Song Contest". The video is showing an article by Chris Lockeyer, news reposter, titled "Israel to compete at Eurovision despite boycott threats" The article says: "The European broadcast Union said its member organisations approved Israel's participation in the competition and it remains aligned with other competition organisations on its stance." The article is from December 19th, 2023. END ID]

And for Swedes, I think it's extra important for us to speak up; here's what we can do:

Open letter via Björk & Frihet, a charity in Skåne offer letters to sign but also have pdf version to print at home!

[ID: Photo from Björk & Frihet, a swedish charity offering open letters to sign to send to the government. "Stoppa folkmordet" as the letters are ladled, means "stop the genocide" END ID]

This is also a letter regarding the contest being held in Malmö, a city with a long history fighting for Palestine! Sign here

[ID: Vote for Swedes in Malmö to sign to protest Israel's participation in Eurovision. END ID]

Meanwhile, don't forget your daily clicks to help Palestine while we wait for EBU to stand by their words and prove we are united by music!

[ID: Iceland's Hatari holds up Palestinian flags during Eurovision in Tel Aviv, May 19, 2019. END ID]

[super-cosmic-library]

Camboy!Steve Harrington au, where Steve’s majorly successful and decides to treat his boyfriend, Eddie, like his sugar baby. He buys every nerd thing that Eddie expresses interest in.

Steve becomes a regular at the local gaming store, and every time there’s a new employee or customer who hasn’t met him yet, they’re going out of their way to flirt with him. He’s gorgeous AND he knows all about the things he buys? They are tripping over themselves to invite him to join their table top games. But he only knows about the products he buys (and why they’re important) because he loves listening to Eddie ramble on for hours about his interests, which older staff members and regulars know because they’ve heard Steve prattle on about his “baby.”

Even though it’s not his job to spoil Steve, Eddie wants to do it when he can. He loves his boy and the way he pampers him, so he wants to show Steve that he care about him too. So, using the allowance Steve gives him (because Steve insists on being the sole breadwinner so Eddie can focus on his creative talents), he goes to the farmers market to get the best and freshest ingredients he can find to make his boy’s favorite meals. There, he makes friends with all the grannies and the lesbians, trading recipes and gossip. It doesn’t hurt that that’s where his best friend, Chrissy works. She always hides something special for him behind the counter whenever she knows they have an important event or anniversary coming up.

He will also save some of his money up to by Steve special toys and lingerie for his videos. The fellas at the sex/smoke/CBD shop he always goes to are all making bets as to what type of person a guy like him is dating. One of the workers, Argyle, has a hunch that it’s an Only Fans streamer he subscribes to. After all, around a week after Eddie visits, the guy will post a video wearing similar lingerie or playing with similar toys to what Eddie had just bought. (Argyle only remembers his purchases because they spend a lot of time gabbing about this and that.) None of Argyle’s coworkers believe him when he posits his theory because although Eddie looks cool, he’s a total dork and could never pull someone like Steve. And if Argyle hadn’t been blazed out of his mind when it happened, he would have noticed a familiar looking tattooed wrist in the frame of one of Steve’s videos.

[rheya28]

Lucio's Market [Restaurant, Grocery, Teaching Kitchen] ♥ The Sims 4: Speed Build // CC

Lucio's Market is where culinary passion meets community connection! Nestled in the heart of Anchorpoint Wharf, this venue seamlessly blends a fully stocked grocery store, a dynamic teaching kitchen, and a cozy restaurant—all under one roof. [Lot Can be set as a restaurant, generic, or retail]

➽ Speed Build Video

➽ Rheya's Notes:

♥This lot has been semi play-tested. ♥To make the Grocery part of the build functional, you can turn this into a retail lot. There are also grocery mods available such as SS realistic cooking mod and the Bulk Grocery Mod. Please keep in mind that I did not follow any requirements for these two mods as the grocery part of the build was made simply for aesthetics and storytelling. You are welcome to make adjustments! ♥We do not have a teaching kitchen venue option in the sims 4, however, the gameplay can be achieve with some imagination! You can turn this into a generic lot and simply have your sims cook/bake together on different stoves simultaneously. ♥Lastly if you want this lot to function as a restaurant, simply change the venue lot type in build mode. I would recommend downloading LittleMsSam's lock mod to lock the testing kitchen's door. This will prevent customers from using the kitchen appliances!

➽ Important Notes:

● Please make sure to turn bb.moveobjects on! ● Please DO NOT reupload or claim as your own. ● Feel free to tag me if you are using it, I love seeing my build in other peoples save file ● Feel free to edit/tweak my builds, but please make sure to credit me as the original creator! ● Thank you to all CC Creators ● Please let me know if there's any problem with the build

♥ Sim Featured in video Courtney Ajak & Tiara Robinson by  @aashwarr Emi Grey by  @jaxplaysthesims

➽Lot Details

Lot Name: Lucio's Market Lot type: Restaurant + Generic lot + Can be retail Lot size: 30x20 Location: Archorpoint Wharf, San Sequioa

♥ MODS:

TOOL MOD by TwistedMexi

♥ CC LIST:

Note: I reuse a lot of the same cc in all my builds, specifically cc's from felixandre, HeyHarrie, tuds, and Pierisim so if you're interested in downloading past, present, future build from me i suggest getting all their cc sets to make life a little easier! other creators include Sooky, Charlypancakes, Sixam, Thecluttercat, Myshunosun, awingedllama, peacemaker.

Awingedllama: Blooming Room plants

Lilis Palace: folklore (only deco jars)

Severinka: Grocery Store pt 1 (cash desk, display island only), Grocery Store pt 2 (all), Grocery store pt 3 (Shopping cart and basket only), Grocery store pt 4 (all)

Around the sims 4: Bulk grocery

FelixAndre x Harrie: Baysic, Harluxe, Orjanic, Kichen

Bbygyal123: Abstract Prints

FelixAndre: Berlin pt 3, Chateau, Fayun , Kyoto , Florence , Grove, Shop the look, Soho

Charlypancakes: Chalk

Thecluttercat: Dandydiary pt 2, Helloo horse, Sunny Sundays

Harrie: Brownstone, Brutalist, Coastal, Klean, Kwatei, Octave, Spoons

LittleDica: Rise & Grind, Delicious kitchen

Myshunosun: Harbalist Kitchen

Peacemaker: Pointless Renovation

Pierisim: Auntie Vera, Coldbrew, David Apartment, Domaine Du clos, Mcm, Oak House, Winter Garden, Woodland Ranch

Max20: Poolside lounge pack (floor pattern only)

S-imagination: Cottage kitchen (Decorative bag with scoop only)

Sixam: Home Improvement, Hote Bedroom

Syboullette: Boulangerie (chalk board only)

Taurus Design: Lilith Chilling Area (sul sul sign only)

Tuds: Cross, IND, NCTR, SHKR

● DOWNLOAD Tray File and CC list: Patreon Page ● Origin ID: anrheya [previous name: applez] ● Twitter: Rheya28__ ● Tiktok: Rheya28__ ● Youtube: Rheya28__