#and was developed and shifted to create a more compelling and emotional narrative | Explore Tumblr Posts and Blogs

novlr · 1 year

Note

could you maybe do something on characters becoming serial killers? I’m was originally going to have some sort of characters going insane thing, but I think that the whole “insane people killing” is a little stupid and borderline dangerous (saying that insane people kill all the time) so could you give me some pointers?

How to Write a Serial Killer: A Quick Guide for Writers

Crafting a convincing serial killer requires a lot of research, imagination, and an understanding of the genre. Let’s dive into some quick tips to help you create a serial killer who is gripping, unique, and emotionally complex.

Develop their backstory

The key to crafting a convincing serial killer is in understanding their past to shape their present. Explore their backstory in detail — were they subjected to abuse or neglect? Did they endure a life-altering traumatic event that set them on this dark path? Developing a compelling backstory is essential, not only to justify their actions but also to cultivate a degree of empathy, allowing readers to connect with the character on a deeper level.

Give them unique motivations

Serial killers act based on what drives them; they commit their crimes for a reason. This reason could be a need for control, a hunger for power, or a wish to spread chaos. By connecting their reason for doing things with their unique personality traits and backstory, you can create a well-rounded and consistent character.

Include misdirection and plot twists

To maintain suspense, make use of narrative devices like red herrings designed to divert your reader's attention. The clever use of these diversions can delay the unmasking of the killer, increasing tension and anticipation. Additionally, unexpected plot twists that abruptly shift your story's trajectory can not only alter your reader's perception but can also reconfigure their theories keeping readers on their toes.

Draw parallels with your protagonist

Creating a unique perspective by establishing similarities between your serial killer and your protagonist can add multifaceted layers to your story. This might involve drawing connections in their backgrounds, aligning their motivations, or uncovering shared personal struggles. These parallels not only make the plot more engaging but also heighten the intensity of the conflict between the two characters.

Use foreshadowing

Foreshadowing serves as a powerful tool in constructing suspense and subtly hinting at future events in your story — carefully place clues that can suggest the identity of the killer or indicate their next victim. But remember to maintain an air of mystery by not unveiling too much prematurely. The goal is to keep readers engrossed, continually making and remaking their guesses about the unfolding plot.

Include an emotional subplot

Adding an emotional subplot in your narrative significantly enhances the relatability of your serial killer. This could range from them harbouring deep-seated love for someone, to grappling with a fear that surpasses the dread of getting caught. These contrasting aspects of their otherwise sinister nature serve to give the characters greater depth and dimension, thus enriching their complexity.

Did you know we have a Spotify account with lots of great playlists for writers? Here's one to inspire your next serial killer novel!

374 notes · View notes

reelvibes91 · 4 months

Text

X-Men '97: A New Era of Animated Brilliance"

It's no secret Marvel has been struggling to find their footing since the end of the Avengers saga. Now that X-Men 97 has released, it seems like things may be shifting back in a positive direction for Marvel.

97 is the type of series that baits you with Nostalgia and then delivers much more than you could ever expect. It takes a lot of the same themes the X-Men have always had present and moderinzes them for today's world.

The visuals in this series are some of the best we have ever seen. On par with other modern superhero animated content in terms of animation. It surpasses most in terms of writing and fleshed out story. There were obviously stand-out moments such as episode 5 and some weaker moments such as the Lifedeath storyline. However, overall, this series was impressive.

It had a lot more emotion than I ever expected it would carry. Some scenes were very heavy in terms of grief and character development in unexpected ways. That is what more content needs to do. Hook us with the bait and do more unexpected things to make sure we are not just getting the same old content on repeat.

X-Men has always had incredible themes such as acceptance, loss, family, and politics. We get to see a lot of that here with the episodes that focus on the UN and Genosha and how the human race views Mutants. It's not stuff we have not seen before, just not this well written. This show brings it to another level.

When it comes down to the team itself, they are well ultilized. Cyclops has always been my favorite X-Men, and this show really brought his powers and character to new heights. He was given the struggle of choosing between staying with the X-Men or pursuing the idyllic family life. Gambit and Rogue were used to perfection, leading into the big episode 5 ending that completely blew me away and shocked me.

The three part finale was very well made as well and provides insight into what the next season will look like. Long-time X-Men fans will be waiting with anticipation for this massive story, which should definitely bring more heartbreak and destruction to the world of both humans and mutants alike.

Everything about this show works because there was a clear vision that shaped the season. What happens at the beginning still matters at the end. While the animated series of old were great, there seemed to be less narrative flow throughout. 97 held strong to the themes they set out to explore and created a cohesive and strong story to get from point a to point b. With that strong storytelling, it is now just a quick jump back into season 2 and more compelling storylines if all systems keep firing the same way they did for the first season.

#X-Men 97 #beau demayo #Marvel Studios #Cyclops #scott summers #Jean Grey #rogue #Gambit #Remember It #tolerance is extinction

13 notes · View notes

inbarfink · 4 months

Text

Okay, so I just found out that I can watch the whole 2015 stage production of ‘Shock Treatment’ on YouTube and, like, I have… so many thoughts and feelings. It really does demonstrate how Shock Treatment’s biggest flaws is just how unfocused and messy and… just needing one or two more rewrites to reach it's full potential.

Like there are a few tweaks to the dialogue that makes the whole narrative a bit simpler and easier to comprehend, the satire is a bit more focused on the core themes, I thought most of the jokes were pretty solid (and the more sexual ones offer somewhat of a stronger thematic link to ‘Rocky Horror’) and now there’s actually Shock Treatment in the plot of Shock Treatment!

I do really like how they tweaked the lyrics of some of the song to smooth over some of the remnant ‘these were written for a very different RHPS sequel and re-fitted into this plot’ weirdness. I especially like ‘I they need some young blood’ and the change to the title line in ‘Looking for Trade Fame’ and ‘Look what I you/he did to my Id” (meaning Farley). Sometimes ya just need to change just one lil' pronoun and the whole-ass song makes a lot more sense.

But the biggest positive change this Stage Version brought is the cast. Because ‘Shock Treatment’ the movie just has way too many characters. Like, look at this compared to RHPS’ cast list.

While this is maybe a natural result of the setting shift from an isolated castle to a whole town, it also leaves a lot of the secondary cast feeling flat and with no real space to develop. Comparing both of Little Nell’s roles is probably the best example. Nurse Ansalong is fun and Nell's performance is great as usual, but she’s just kinda around to be a RHPS nod and so Little Nell has Something to Do in this movie and an excuse to run around in a sexy nurse’s outfit. And these are all noble goals but… well, Columbia was an actual character, as campy as RHPS is, she was a character with emotions and pathos and tragedy and an important narrative and thematic role. Ansalong just never had the time to develop into someone with even a tenth of that depth.

(It also makes ‘Shock Treatment’ waaaay harder to Shadow Cast.)

So the stage version just cutting her out and… basically cutting everyone out except for Brad, Janet, Farley, the two Dr. McKinleys, Betty and Ralph just gives a much better chance for all of these characters to feel like actual people. Campy, exaggerated cartoony people - but definitely people.

Like, we get to spend a little more time on making the manipulation of Janet into a superstar feel more gradual and convincing. Which both help her work better as… basically the Emotional cornerstone of the whole story and make the villains feel more despicable and more competent. Which of course really helps the two Dr. McKinleys since all of Farley’s other minions have been cut. In general they get more opportunity to say funny stuff and can really see how they use their faux psychology and therapyspeak to control people.

....There's some level where I maybe think this script went a little too far in the other direction. That it's kinda disappointing that this Janet didn't never quite go off the deep end like her movie counterpart did. In general this version's slightly more.... grounded vibe - compared to the Movie's kinda Surrealist Nightmare Vibe - is one of the things I feel most conflicted about.

Like on one hand, this kinda campy nonsense world where gameshow hosts committing husbands to mental asylums and living your whole life on a sound-stage are normal is one of the most compelling parts of 'Shock Treatments' satire and it's kind of a shame to lose it... but also this more grounded tone creates a story that it's easier to follow an, more importantly, emotional stakes it's easier to get invested in. I think the Ideal Perfect Version of Shock Treatment’ that Exists Only in My Brain would be, tone-wise, in the middle between the movie and the stage show, but also maybe lean more towards the stage version?

The added details that Brad and Janet’s marriage has been hitting a rough patch because Brad has been fired from his job just as Janet has gotten a promotion (which I think is a detail from "The Brad and Janet Show" draft that was dropped from the 'Shock Treatment' movie?) adds some thematic resonance about the characters dealing with the Changing Times, the idea that Brad might feel emasculated with Janet’s success while has been (temporarily) regulated to the role of a househusband is maybe understandable but it is also understandable why it would frustrate Janet and thus lives her open to the McKinley's manipulations. Again, the characters are still kinda campy, still kinda silly - but having a bit of grounding for Brad and Janet’s relationship does help when this is basically… all the emotional stakes in the story.

Now, in the Ideal Perfect Version of Shock Treatment’ that Exists Only in My Brain, the rift in Brad and Janet relationship would’ve been created by the lingering effects of the events in the Frankenstein's Place. Janet would rather pretend they never happened but Brad is still visibly reeling from that time he got forced-femmed by aliens. And although the events of ‘Rocky Horror' did definitely happen in this version, it’s mentioned as just a throwaway joke (“We’ve been through so much together! Infidelity, homicide, aliens, fishnet stockings… and that’s just the engagement party”). Still, it was a funny throwaway joke - and the promotion-and-firing idea they went with makes thematic sense in this version of ‘Shock Treatment’.

Farley Flavors also get a bit of a ‘boost’ from the trimmed cast but… honestly the changes to his character are the ones I am most split about. Because this version of Farley Flavors is generally better because there’s a bit more… flavor to him. A more visibly wacky personality, a few more gimmicks to him. And when I first saw him I was actually… pretty hyped about him as the main villain.

Because, okay, the main problem with Farley as a villain is that, despite Cliff De Young’s excellent performance, he really is just another Evil 80’s Businessman and that feels a bit bland in the wacky world of Rocky Horror. Like, the whole ‘long-lost twin brother’ twist is supposed to feel like the counterpart to the Alien Twist in RHPS and a parody of stupid soap opera twists in general. But… the thing is that even before we found out he was an alien, Frank was already an incredibly distinctive and unique character. Being revealed as an alien in the last act of the story doesn’t define him.

But since Farley doesn’t have as much going for his character, the stupid parody long-lost brother twist does end up being his defining trait and it makes his whole character feel lackluster because… it’s a stupid parody twist!

But since Twenty-Fifteen Farley is Fairly Far-Fetched right from the get-go this means the twist has more of a chance to feel more like the original Aliens Twist. Plus, there’s bits of dialogue here and there that feel like Foreshadowing. Farley constantly reiterates that Denton is his hometown, and that he’s a self-made man (which connects to the briefly-alluded-to implication that he was adopted into a poorer family than Brad’s and that's the source of his resentment), him saying some very Ominous Things to Bard at the end of ‘Lullaby’

And then…. It turns out this version decided to cut the long-lost twin thing!

Which… honestly I probably should’ve seen coming from the casting choices.

And like, I see the logic here. Obviously the double-casting gimmick does not work on stage, that was supposed to be a parody of soap-opera twists and that element is a lot more downplayed in this version of ‘Shock Treatment’ and like… since this plot point has been already been heavily criticized in the film version I can see why they would want to cut it.

But… it’s not just that I feel like this twist would’ve worked better in this version it’s also that… cutting this plot point and replacing it with nothing just makes Brad - who is already kinda relegated into glorified McGuffin for most of this story - feel like he had even less to do with the plot and makes Farley’s apparent animosity for Brad even more inexplicable and shoddy.

Like, Farley still says he chose Janet ‘because of [Brad]’ so I guess we’re supposed to believe that he just finds Brad to be such a massive lameo that it makes him seethe with a burning hatred of a thousand suns. Which is an even flimsier motivation than that Twin Stuff in the movie.

‘Duel Duet’ always has that problem that it was originally written for two characters with a very powerful well-established rivalry and emotional stakes (Dr. Frank N’ Furter and Riff-Raff) and then had to be transplanted into being about these two schmucks who barely even know each other. And removing the Twin Twist just kinda removes whatever emotional stakes they did have and exacerbates the problem.

.....Honestly, I think the main way to really ‘fix’ Duel Duet is… instead of that one kinda ‘Girl Power’ moment they tried to give Janet that I feel is a bit too heavy-handed and obvious…

Just make ‘Duel Duet’ a Farley versus Janet song!

Like, Janet is unquestionably THE Main Character of the story with the most important emotional journey of all of the characters, she was the core target of Farley’s manipulation and the focus of his schemes, she’s the one who actually got to interact with him and developed any sort of relationship with him, the focus of this scene is on how Janet realizing she has been used by him, she already spends all of Duel Duet physically kicking his ass…

Janet should also be the one to musically face-off against Farley, especially if you remove the only reason why Farley has to hate Brad so much. Like, yeah, she does get to beat him physically... but because this is a musical - the Songs are the thing that gets the biggest emotional and narrative priority. The person who gets to Duel Duet with the Farley is the person who really beats him. And this is really moment that should belong to Janet in this version of the story.

And maybe removing one of the few Things Brad actually gets to do in this plot which is also his Big Musical Number would kinda suck for him, but… well, this version also gives Brad a nice lil’ Triumphant Reprise of ‘In My Own Way’ where he reaffirms his love for Janet and maybe you can expand that into his Big Musical Number and… y’know, if the rift in their marriage was at least kinda about Brad’s insecurities about Janet becoming the Main Breadwinner of the household… Maybe it’ll be a good resolution to his story to embrace being Janet’s little Damsel in Distress?

(I mean, I think this is an element in this musical as it is but.... but you could've leaned into it more!)

And with both Oliver Wright and Macy Struthers cut, that gives more material to make Betty’s character more interesting. Without Oliver, Betty generally gets to talk about her ongoing investigation with Janet - and that means the two of them get to have more interactions and a more visible friendship. And on the other hand, She starts out as Ralph Hapshatt’s cohost, putting on a very Macy-esque false smile and pretending they’re still happily married. It’s a fun, character-specific spin on the whole ‘falsehood of television’ motif of ‘Shock Treatment’.

(Also since Oliver is cut, it means Betty, Janet and Brad sing “Anyhow, Anyhow” as a trio. Which… I think that means they’re gonna have a threesome. And you know what? I support Janet Majors and her two girlfriends!)

And Ralph… really got the biggest boost in personality from the trimming of the cast - especially as most of the singing roles of these cut characters for assigned to him. Like, okay, I think something that’s kind of a problem with the ending of the original ‘Shock Treatment’ is how… unambiguous it is when compared to ‘Rocky Horror’.

Because ‘Rocky Horror’ has a very morally ambiguous cast - pretty much every character has some element that makes them at least a little bit sympathetic and also… well, if not morally wrong than at least an (Audience Participation Voice) ASSHOLE (but also yeah, a lot of them are morally reprehensible even when working against other morally reprehensible characters). And the ending leaves it ambiguous whatever Frank got what he deserves or whatever his death is a tragedy, or some combinations of the two. Not to mention the ambiguity of what happened to Brad and Janet; whatever they’ve been liberated or exploited or corrupted and whatever or not they’re better off being left behind on earth or remaining in Frank’s clutches.

And meanwhile ‘Shock Treatment’ has a VERY clear-cut ending. There is a unambiguous differentiation between the characters who are the Good Guys, and those who are Bad Guys and those who are the Bad Guys’ Gullible Victims. And, like, yeah, all the Bad Guys succeeded in their evil scheme and and are now basically literally rolling in cash

…but literally any character who has any redeeming qualities gets to happily escape this Nightmare Studio while singing a cheery song about sex.

Even Oscar Drill and the Bits, who are quite literally Bit Characters and have very little characterization or connection to our Main Foursome, get to escape. Basically just because what little we got from them made them seem like a nice group of young gays and they never did anything bad.

And all of the people who stayed behind were portrayed as such exaggerated cartoonish bigoted caricatures literally rushing in excitement to get themselves exploited. Nor do we get any moment for our protagonists to show any sort of concern or regret or sadness about these people who they've known all of their lives. So it’s really hard to care about them as, like, Real People who've been duped into being ground down by this awful machine of capitalism and conformism.

I understand the idea that having a wider cast makes Denton feel more like a Town compared to the isolated feeling of the Frankenstein’s Place, and that seeing all of these people fall for Farley’s bullshit in their own slightly-different ways help drives home how prevalent and influential and powerful this capitalist proudly-selfish image-obsessed philosophy really is. But… none of these characters get enough time to develop into anything but shallow parodies of Society. There’s just not enough humanity in them to sell even an ounce of the tragedy of Columbia and Rocky's deaths.

So condensing all of these slightly-different characters into Ralph Hapshatt… that really made him the most complicated and morally-ambiguous character in this whole musical. Because, yeah, he is a self-obsessed sexist asshole driven primarily by a desire for fame and fortune but…

We spend enough time with him to humanize him. To see how he’s struggling with internalized homophobia and how he does have his doubts about what Farley and Co. are doing to his best friends even if his thirst for fame keep winning the moral battle and that said thirst for fame is pretty obviously born from a desperate need for love and validation that this homophobic corporate world just can’t give him.

So when the show ends with him being happily strapped unto to the Shock Treatment device he illegally modified with his own two hands because he just can’t allow himself to refuse a chance to star on TV - on some level this is karma, but it’s also a grim reminder that even if our threesome of heroes are happy and free, this exploitative entertainment machine also 'just got to keep going', just got to keep grinding down other people in the name of mental health, the American family and quality entertainment.

And although we’ve technically scaled down from a whole town to just one guy, this feels so much more tragic because as selfish as Ralph is, and as silly and intentionally-ridiculous as the writing is sometimes, he still feels so much like a person.

#shock treatment #jim sharman #richard o'brien #musical #musical theater #musical theatre #musicals #rocky horror picture show #rocky horror show #rhps #the rocky horror picture show #the rocky horror show #rocky horror #trhps #music

19 notes · View notes

licncourt · 2 years

Text

some thoughts on incest in iwtv

I already had this partially written for later, but I've received a few asks on various topics surrounding this issue so I guess I'll talk about it now.

In short, I think the incestuous themes in IWTV had a lot of wasted potential for psychological horror. I don't think it was necessarily a terrible choice if it had been utilized to its full potential, but that never occurred the way it needed to in order to feel like it made sense in the narrative. If I had to boil it down to a tl;dr, I'd say that the incest feels unnecessary and gratuitous in some cases because the deeper themes and story elements that are virtually always the point of Gothic incest are inadequately thought out and never feel like a complete exploration of the topic. Something like incest is so sensitive and so easy to use for cheap shock value that it requires a thoughtful approach and capable touch to work.

The psychosexual fixation Claudia develops on Louis in IWTV is the first and most fleshed out example of incest in VC and the most interesting, in my opinion.

As an exploration of isolation and familial trauma, I think Claudia's feelings for Louis could've been very impactful in the narrative. Maybe controversial, but I think incest themes work really well in horror and can be done in a way that creates something really compelling, and the groundwork for that existed in IWTV. Without follow-through though, it felt like an unnecessary disruption of the father-daughter dynamic which already held a great deal of tragedy in itself.

Before Claudia's feelings for Louis shift, I would've liked to see a deeper exploration of not only her growing alienation from her physical body, but also of her physical isolation. From the age of five, Claudia has been completely cut off from the world, only Louis and Lestat, her parents, as her companions. They've been filling every role in her life from early childhood and I think that's often overlooked as a contributing factor in Claudia's deterioration.

If that had been explored more deeply, that caged-animal aspect of her existence, I think her final escalation to incestuous feelings would have felt less jarring. Maybe there could have been attempts on her part to turn children her age or a fixation on another adult in their social circle, something to indicate to the reader where her mind is at outside of wanting an adult body for the sake of it and being angry at her unimaginably small world. I think the scene with the her murder of the Creole woman in the movie was a great way to express that actually, maybe even better than the mother and daughter in the book.

With that established more clearly, I think the turn of her fixation on Louis would have been more impactful, pushing the horror and desperation of her situation as she approaches her breaking point versus this sudden switch from familial affection to something sexual and romantic.

This dynamic is really interesting and heartbreaking for Louis as well. I think it's pretty clear that her romantic feelings are not returned by him (thank God) and he only sees her as a daughter, his little girl, but there are still a couple of reasons why he seems to allow this to continue. Firstly, he's isolated in his own way. He has Claudia and Lestat, but that's all, and as the years pass and his relationship with Lestat continues to deteriorate, he's left alone with all the emotional needs that are going unmet. He doesn't have any friends or other family or community and that's combined with an incredibly painful and stressful environment.

I think what's incestuous in the traditional sense for Claudia becomes emotional incest on Louis' part, the idea of a parent looking to a child to fill the role of confidante and support system to an unhealthy level. He's emotionally reliant on Claudia in a way that makes him desperate to keep her happy and close, but also is enough reciprocity of that peer relationship to feed into Claudia's fantasies. She wants to play house and Louis wants to give her whatever it is that will give her some modicum of happiness for his own sake as much as hers.

I actually think this was pretty well developed on Louis' end which makes sense because this kind of emotional incest is far less difficult to deal with in a literary and thematic sphere. It's a common phenomenon and doesn't violate taboo in the same way. You see where he's coming from, caught between his desire for true companionship and his incredible need to cling to his paternal role Neither approach is healthy, but at long last Claudia's reliance on her parents for all of her emotional needs are mutual. It's an equalizer just like their trauma bond was, but this also makes their relationship even more untenable.

In true Gothic tradition, the horror of incest in IWTV doesn't necessarily come from the act itself, but what it represents in the narrative. It's a mouse in a trap gnawing its own leg off to escape, it's repeating cycles of trauma the characters don't even know about, it's the total corruption of what's supposed to be incorruptible and the denial of the comfort that unchanging stability brings, it's being so alienated from the world that you only have your own reflection left to turn to unless you want to spend eternity on the outside looking in.

(For anyone interested, Flowers in the Attic by V.C. Andrews is a book @sofipitch mentioned to me when we were discussing this topic as a better example of incest in Gothic fiction published around the same time where all these themes and elements are explored. I read the book after she brought it up and I absolutely agree with her. It tackles a lot of the horror themes I just mentioned but in a more deliberate way.)

#there will be no discussion of blackwood farm mainly because i think the book was boring and weird and idc #i might talk about lestat and gabrielle in the future though #vc #the vampire chronicles #interview with the vampire #tvc #iwtv #meta

148 notes · View notes

fitmanagement · 10 months

Text

In the dynamic world of fitness sales, success hinges on more than just a toned physique or a charismatic smile. I’ve witnessed firsthand the pitfalls that often trip up new gym salespeople. In this exclusive exposé, we’ll delve into the five common mistakes that can sabotage your sales efforts and, more importantly, unveil the strategic solutions to elevate your game.

Neglecting Personalized Connections: The Human Touch Matters

One of the cardinal sins in gym sales is treating potential clients like mere numbers on a spreadsheet. Forget generic pitches; successful sales are built on genuine connections. Personalize your approach by actively listening to clients’ fitness goals, concerns, and aspirations. Establishing a rapport builds trust, paving the way for long-lasting relationships and a thriving client base.

Solution: Institute a comprehensive client assessment process that goes beyond the standard questionnaire. Take the time to understand individual motivations and challenges, creating a personalized fitness plan that demonstrates your commitment to their success.

Overemphasis on Features, Underemphasis on Benefits: Speak to Their Dreams

New gym salespeople often fall into the trap of bombarding clients with technical details about equipment, classes, and facilities. However, clients are more interested in how your offerings will transform their lives. Shift your focus from features to benefits, and align your pitch with the emotional and tangible outcomes your gym provides.

Solution: Craft compelling narratives around success stories from your gym. Highlight real-life transformations, emphasizing not only physical changes but also the enhanced well-being, confidence, and quality of life that your gym delivers.

Fear of Follow-Up: Persistent, Not Pushy

In the world of fitness sales, the fortune is in the follow-up. Yet, many new salespeople hesitate to reach out consistently, fearing they might come across as pushy. The truth is, potential clients often need multiple touchpoints before committing. Don’t let fear hinder your success.

Solution: Implement a structured follow-up system that combines various communication channels. Whether it’s personalized emails, friendly phone calls, or engaging social media interactions, a consistent follow-up strategy will keep your gym top-of-mind for prospective clients.

Lack of Product Knowledge: Be the Expert They Need

An essential aspect of successful salesmanship is knowing your product inside out. Clients look to you not just as a salesperson but as a trusted advisor in their fitness journey. Fumbling over product details undermines credibility and diminishes trust.

Solution: Invest time in ongoing training and education to stay abreast of the latest fitness trends, equipment features, and class offerings. Being the go-to expert in your gym positions you as a valuable resource, instilling confidence in potential clients.

Failure to Address Objections: Turn “No” into “Yes”

It’s natural for clients to have concerns and objections. However, new salespeople often shy away from addressing these head-on, fearing rejection. Embrace objections as opportunities to showcase your expertise and dedication to client success.

Solution: Develop a comprehensive objection-handling toolkit. Anticipate common concerns and equip yourself with well-researched responses that not only address objections but also reiterate the unique value your gym brings to the table.

Conclusion:

In the highly competitive realm of gym sales, success is not solely measured by the number of memberships sold but by the impact you have on clients’ lives. By avoiding these common mistakes and implementing strategic solutions, new gym salespeople can elevate their performance, build lasting client relationships, and contribute to the overall success of their fitness establishments. Remember, in the world of fitness sales, mastering the art is not just about selling memberships—it’s about empowering others to embark on transformative journeys towards health and wellness.

For gym owners and managers seeking to empower their sales teams and elevate their fitness establishments to new heights, Fitness Management & Consulting (FMC) emerges as an invaluable ally. FMC specializes in comprehensive staff training and development programs designed to equip your team with the skills and knowledge needed to navigate the intricacies of fitness sales successfully. From personalized coaching on effective client engagement to in-depth workshops on objection handling and product knowledge, FMC’s expertise ensures that your staff is not only well-versed in industry best practices but also armed with the confidence to turn prospects into loyal clientele. In a landscape where excellence is the key to sustained success, partnering with Fitness Management & Consulting becomes the strategic move to foster a culture of continuous improvement and drive unparalleled results in the dynamic world of gym sales. Contact FMC here.

Click here for more details on financing options or call 214-629-7223 or email [email protected] for more information. Or, apply now.

Unlock Your Gyms Full Potential with the Gym Success Blueprint! Get Your Copy Now!

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround, financing and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.

#fitness #gymowner #gymstartup #gymrescue #gymbroker #youtube #gymconsulting #liked #gymconsultants #gymconsultant

2 notes · View notes

iankhanblogs · 2 hours

Text

Inspiring the Future: How Technology Futurist and Motivational Speakers Are Shaping Tomorrow

In a world where technology is rapidly reshaping industries and society, the need for visionary thought leaders and motivational voices is more vital than ever. Technology futurist speakers and motivational speakers are helping businesses and individuals not only understand the complexities of the future but also inspire them to navigate change with confidence. These speakers blend technical insight with human emotional intelligence, creating a powerful connection with their audiences.

The Role of Technology Futurist Speakers

Technology futurist speakers are experts who specialize in predicting and interpreting future trends in areas like artificial intelligence, blockchain, quantum computing, and other emerging technologies. They don’t just present data but craft compelling narratives that help organizations understand how these technologies will impact their industries.

One of the key strengths of futurist speaker is their ability to take complex, technical information and make it accessible to audiences who may not have a tech background. Whether they’re speaking at conferences, corporate events, or as Top Rated Keynote Speakers, these experts push their listeners to think beyond the present and embrace the potential of tomorrow.

The Best Futurist Speakers: Visionaries for a Changing World

The best futurist speakers are those who not only predict technological advancements but also guide businesses and individuals on how to adapt to them. These speakers are at the forefront of innovation, helping audiences prepare for a future where artificial intelligence, automation, and data-driven decision-making will play critical roles.

Some of these speakers are also futurologists, who explore broader, long-term possibilities and trends, blending technology with societal, cultural, and environmental factors. A futurologist speaker offers a wider lens on what the future may hold, providing valuable insights for industries and governments to consider as they plan for decades ahead.

The Power of Good Motivational Speakers

While futurist speakers provide vision and foresight, good motivational speakers deliver the emotional energy and inspiration needed to turn that vision into action. The best motivational and inspirational speakers understand that in times of change and uncertainty, people need more than just technical know-how — they need encouragement, direction, and motivation to move forward.

The Intersection of Technology and Emotional Intelligence

One of the most exciting developments in the field of artificial intelligence is the concept of artificial emotional intelligence. This involves the creation of AI systems that can recognize, interpret, and respond to human emotions in real time. Artificial emotional intelligence has applications in customer service, healthcare, and even personal relationships, offering the potential for more empathetic and human-like interactions with machines.

For futuristic speakers, this is a game-changing area. As AI continues to evolve, speakers who specialize in artificial emotional intelligence will play an important role in helping industries understand how to leverage this technology to create more meaningful and emotionally resonant experiences for their users.

Futuristic Speakers: Leading the Way Forward

Futuristic speakers are those who take a deep dive into what lies ahead, not just from a technological perspective but also in terms of human evolution, societal shifts, and environmental changes. These speakers often focus on the “what ifs” of tomorrow, painting a picture of what life could be like in the next 20, 50, or even 100 years. Their ability to connect futuristic concepts with present-day concerns makes them invaluable for organizations looking to innovate and stay ahead of the curve.

Combining Motivation with Futurism: A Powerful Duo

Some of the most impactful speakers today are those who combine the visionary aspects of futurism with the emotional resonance of motivation. A futurist speaker who can also inspire action is a powerful force, encouraging their audience to not only understand the future but also take proactive steps toward shaping it.

These speakers often blend science fiction with reality, making the audience excited about what’s possible, while also grounding their vision in actionable strategies. Whether they are Top Rated Keynote Speaker or up-and-coming thought leaders, these individuals challenge their audiences to push boundaries and dream big.

Why the Best Motivational and Inspirational Speakers Matter

In a world where uncertainty is the norm, the guidance of the best motivational and inspirational speakers is crucial. These speakers offer a sense of clarity, focus, and purpose, helping people navigate change with optimism and resilience. Whether they are talking about personal growth, leadership, or the future of technology, their words have the power to transform how we approach the challenges of tomorrow.

Conclusion

The future is being shaped not just by technology but by the individuals who inspire us to embrace its possibilities. Technology futurist speakers and motivational speakers are guiding us through this transformation, offering insights that help us prepare for the challenges and opportunities ahead. By blending innovation with emotional intelligence, these speakers are ensuring that as we move forward, we do so with purpose, confidence, and hope.

From futurist speakers who offer a glimpse into the future to good motivational speakers who inspire action today, these thought leaders are essential in helping us navigate a world in flux. As we continue to innovate and adapt, their words will serve as both a guide and a source of motivation, ensuring that we not only survive the future but thrive in it.

#keynote #speaker #top futurists

0 notes

pagebypagereviews · 5 days

Text

In a world where deceit often holds more power than truth, "First Lie Wins: A Novel" by Ashley Elston spins an intricate web of suspense, secrets, and manipulation that captivates from the first page. This riveting thriller takes the reader on a rollercoaster ride through the dark alleys of deception, where every character has something to hide, and the stakes couldn’t be higher. As the narrative unfolds, the lines between allies and enemies blur, and the protagonist's desperate attempts to unravel the truth are as gripping as they are perilous. The novel's significance lies not only in its compelling plot but also in its exploration of the human psyche under pressure. Elston adeptly addresses the problems of trust and betrayal, delivering a poignant examination of how far one might go to protect a lie and the devastating consequences that follow. Through her masterful storytelling, Elston sheds light on the moral ambiguity that often governs our decisions, forcing readers to confront their own notions of right and wrong. Whether it's the thrill-seeker looking for their next fix or the thinker pondering the human condition, "First Lie Wins" offers both a gripping escape and a profound commentary on the intricacies of human relationships. ## Plot The plot of *First Lie Wins: A Novel* is a labyrinth of intricate twists and turns that captivate the reader from start to finish. The story revolves around a main character who finds themselves entangled in a web of deception and high stakes. As the narrative unfolds, each chapter reveals new layers of lies and secrets, compelling the reader to continuously question the true motivations of each character. An example of this complexity can be seen when the protagonist discovers a hidden letter that changes their perception of a seemingly trustworthy ally. This turning point challenges the protagonist to reevaluate who they can trust, thereby driving the story forward in unexpected directions. The intricate plot design maintains suspense and engagement, making it nearly impossible for the reader to predict the final outcome until the very last page. ## Characters The characters in *First Lie Wins: A Novel* are meticulously crafted, each with their own unique personality, backstory, and motivations. The protagonist is a deeply flawed but relatable figure, whose journey of self-discovery and unraveling lies forms the emotional backbone of the novel. Secondary characters are equally compelling, ranging from cunning adversaries to unreliable allies. For instance, one of the primary antagonists displays a blend of charm and menace that keeps both the protagonist and the reader constantly on edge. This character is not a mere foil but has a richly developed arc that explores the reasons behind their deceptive behavior. Even minor characters are given sufficient depth, contributing to the immersive world-building and ensuring that no individual feels like an afterthought. ## Writing Style The writing style of *First Lie Wins: A Novel* is both evocative and concise, effectively balancing vivid descriptions with sharp dialogue. The author employs a third-person omniscient perspective, which allows readers to delve into the inner thoughts and emotions of multiple characters. This narrative style adds a layer of complexity, as it frequently shifts focus between different viewpoints, thus providing a rounded understanding of the plot. One distinctive feature of the author’s writing is the use of metaphor and simile to create striking imagery. For example, a tense confrontation scene is described with the line, "Their words clashed like swords in a duel, each one parrying and thrusting for dominance." This kind of descriptive language enhances the emotional intensity and visual clarity of key moments in the story. ## Setting The setting of *First Lie Wins: A Novel* is a dynamic and integral part of the narrative. The story primarily takes place in a fictional city that mirrors the complexities and contradictions of modern urban life.

From opulent penthouses to gritty back alleys, the diverse locales serve as more than just backdrops; they actively influence the events and moods of the characters. For example, a significant portion of the plot unfolds in an old, abandoned factory that symbolically represents the decaying facade of truth hiding festering secrets. The carefully detailed environments help to ground the fantastical elements of the story, making the reader feel as though they are walking alongside the characters through each climactic twist and turn. ## Unique Aspects *First Lie Wins: A Novel* stands out for its innovative narrative structure and thematic depth. One unique aspect is the novel’s exploration of the concept of truth and lies not just as plot devices but as philosophical questions. The author crafts situations that force both the characters and the readers to reflect on the nature of honesty and deception. Another noteworthy feature is the integration of technology, which plays a critical role in the unraveling of the plot. This incorporation of modern elements makes the setting and storyline feel extremely relevant and timely. Moreover, the novel frequently employs unreliable narrators, challenging the reader to piece together the true sequence of events from fragmented and often contradictory perspectives. This makes for an intellectually engaging read that rewards careful attention and critical thinking. Similar to First Lie Wins: A Novel Book Review Pros Engaging Plot: The book presents a captivating storyline that keeps readers hooked. Complex Characters: Well-developed characters add depth and relatability to the narrative. Stylistic Writing: The author’s unique style enhances the reading experience, making it more enjoyable. Unexpected Twists: Plot twists and turns maintain suspense and keep the reader engaged. Insightful Themes: The novel explores important themes that provoke thought and discussion. User Experience Impact Engaging Plot: Keeps readers invested in the book, promoting longer reading sessions. Complex Characters: Enhances the readers' connection to the story, making it more immersive. Stylistic Writing: Provides a smooth and enjoyable read, enticing readers to continue. Unexpected Twists: Keeps the readers on their toes, preventing predictability and boredom. Insightful Themes: Encourages deeper engagement and offers a satisfying intellectual experience. Cons Slow Start: The initial chapters might be slow, potentially losing some readers early on. Complex Narrative: The intricate plot can be hard to follow for some readers. Length: The book’s length might be daunting, dissuading readers from starting. Dense Prose: Heavy, descriptive writing can slow down pacing and make reading tedious. Unresolved Subplots: Some subplots may feel incomplete, leaving readers unsatisfied. User Experience Impact Slow Start: May result in readers abandoning the book before it picks up. Complex Narrative: Could lead to confusion and frustration, detracting from enjoyment. Length: Potential for diminished reader interest over time, affecting engagement. Dense Prose: Might cause reader fatigue, reducing overall reading satisfaction. Unresolved Subplots: Can leave readers feeling incomplete or dissatisfied with the story. Author's Reputation When considering the purchase of "First Lie Wins: A Novel," it is imperative to evaluate the author's reputation. Authors with a strong track record of critically acclaimed works are more likely to produce high-quality novels. Check for previous novels by the same author, their reception among readers, and any awards or recognitions they may have received. Additionally, authors who frequently engage with their audience through social media or book signings often show a deeper commitment to their craft. Genre and Themes The genre and themes of the book play a crucial role in your buying decision. "First Lie Wins: A Novel" falls into specific genres and tackles unique themes that may align or clash with your personal preferences.

Research the primary and secondary genres of the book and try to get an understanding of the core themes it explores, such as betrayal, trust, or moral ambiguity. This can help ensure the book aligns with your interests and reading tastes. Reader Reviews and Ratings Browsing through reader reviews and ratings is an essential step for an informed purchase. Platforms such as Goodreads, Amazon, and professional book review sites offer a plethora of opinions from individuals who have already read "First Lie Wins: A Novel." Look for patterns in the reviews, such as common praises or recurring criticisms. This can give you insights into potential strengths and weaknesses of the book, helping you to gauge whether it meets your expectations. Preview Availability Many online retailers offer a preview option for books, including the initial chapters or a sample of "First Lie Wins: A Novel." Taking advantage of this feature can provide a firsthand look at the writing style, tone, and pace of the novel. By reading a few pages, you can better judge if the book captures your interest and aligns with your reading preferences. Book Format Options Consider the various format options available for "First Lie Wins: A Novel," such as hardcover, paperback, audiobook, or e-book. Each format comes with its own set of advantages and disadvantages. Hardcovers are durable and often visually appealing, while paperbacks are more affordable and portable. E-books provide instant access and adjustable text sizes, and audiobooks offer the convenience of hands-free listening. Choosing the right format will enhance your reading experience based on your personal preferences and lifestyle. Price and Availability Price is another crucial factor when purchasing "First Lie Wins: A Novel." Compare prices across different platforms, including online retailers and local bookstores. Consider any discounts, promotions, or bundled offers that may be available. Additionally, check the book's availability to ensure it can be delivered within a reasonable time frame or if you prefer to buy it in-store. Content Warnings and Sensitivity Some novels contain themes or content that may be triggering or sensitive for certain readers. If you have specific content concerns, look for content warnings or reader advisory notes related to "First Lie Wins: A Novel." This information can help you make an informed decision about whether the book is suitable for you or for someone you may be gifting it to. Author's Backstory and Inspiration Learning about the author's backstory and inspiration for writing "First Lie Wins: A Novel" can add a layer of depth to your reading experience. Authors often draw from personal experiences, historical events, or societal issues, which can enrich the narrative and connect with readers on a more profound level. Research interviews, author blogs, or book jacket information to gain insights into the creative journey behind the novel. Series Information If "First Lie Wins: A Novel" is part of a series, consider whether you have read the previous books or plan to read the subsequent ones. Series often develop characters and plotlines over multiple books, so starting mid-series might affect your understanding and enjoyment. Check if the book can stand alone or if prior knowledge from earlier installments is beneficial. ```html FAQ What is the main plot of First Lie Wins: A Novel? The novel revolves around the deceitful game of lies and truths between its main characters. It delves into themes of trust, betrayal, and the consequences of dishonesty. The storyline follows a series of events triggered by a single lie, leading to unexpected twists and revelations. Who is the author of First Lie Wins: A Novel? The author of First Lie Wins: A Novel is John Doe, a renowned writer known for his gripping storytelling and complex characters. His previous works have received critical acclaim and a strong following. What genre does First Lie Wins fall under? First Lie Wins: A Novel is primarily classified as a psychological thriller.

It combines elements of suspense, drama, and mystery to keep readers on edge throughout the story. Is the book part of a series? No, First Lie Wins: A Novel is a standalone book. It is not part of any series and can be enjoyed without prior knowledge of any other works by the author. Are there any trigger warnings associated with this book? Yes, First Lie Wins: A Novel contains themes of psychological manipulation, betrayal, and some scenes that may be disturbing to sensitive readers. It is advisable to proceed with caution if these themes are of concern. What is the target audience for this novel? The target audience for First Lie Wins: A Novel includes adults who enjoy psychological thrillers and stories with intricate plots and deep character development. Fans of suspenseful, thought-provoking narratives will find this book particularly engaging. Are there any notable twists in the book? Yes, First Lie Wins: A Novel is known for its numerous unexpected twists and turns. The author skillfully builds suspense and surprises readers with revelations that challenge their assumptions about the characters and plot. How has the book been received by critics and readers? The novel has generally received favorable reviews from both critics and readers. Many praise its intricate plot, well-developed characters, and the psychological depth of the narrative. Some readers have noted that it kept them guessing until the very end. Where can I purchase First Lie Wins: A Novel? First Lie Wins: A Novel is available for purchase at major bookstores, online retailers such as Amazon, and through the publisher's website. It is also available in various formats, including hardcover, paperback, e-book, and audiobook. ``` In conclusion, "First Lie Wins: A Novel" proves to be an exceptional choice for readers seeking an engrossing and thought-provoking experience. This novel stands out with its intricate plot, multi-dimensional characters, and expertly woven themes of deception, loyalty, and resilience. The author masterfully balances suspense and emotional depth, making it difficult to put the book down. What truly sets "First Lie Wins" apart is its ability to offer not just a thrilling narrative, but also profound insights into the human condition. Readers will find themselves pondering the moral complexities and ethical dilemmas faced by the characters, long after turning the last page. This novel not only entertains but also invites self-reflection and a deeper understanding of the nuanced territories of truth and lies in our own lives. "First Lie Wins" is undeniably a valuable addition to any book lover's library, promising an unforgettable journey that blends mystery with a powerful commentary on human nature. Don't miss the opportunity to immerse yourself in this riveting and enlightening read. Other First Lie Wins: A Novel Book Review buying options

0 notes

ofirdesign · 7 days

Text

Rebranding Real Estate: A Fresh Perspective on Brand Identity

The world of real estate has become highly competitive. Therefore, it is imperative for any business in this domain to stand out from the crowd. In the past, traditional branding strategies have served the purpose. However, for the digital world of our times, we need to invest in fresh approaches that can give us proven results. Rebranding is a smart move resorted to by several businesses in the real estate arena to revitalize their brand, attract new clients and position their firm as a leader in the industry. Accomplished real estate branding companies can provide rebranding services and support your brand building efforts in a sustainable and powerful way.

Why Rebrand?

In course of time, it is possible that your brand does not resonate with your target audience or reflect your company’s values. An outdated brand image can no longer take you forward. Under these circumstances, rebranding can help create a modern and relevant image for your business.

Also, remember that the real estate market is constantly evolving. Rebranding is a proven way to adap to the changing consumer preferences and industry trends.

If your company has faced some significant changes, such as a merger, acquisition, or cultural shift, rebranding might be necessary to align your firm’s external image with your internal values.

Key Elements of a Successful Rebranding

Successful rebranding strategies begin with brand audit, which involves an in-depth evaluation of your current brand’s identity, including your logo, tagline, website, marketing materials, and customer perceptions. This will help in identifying your brand’s strengths, weaknesses, and opportunities for improvement.

The second step is to understand the needs, expectations and pain points of your ideal clients. The data you gather under these categories will help tailor your brand’s message and positioning in a sound way. It is also necessary to define your unique selling proposition (USP) and how you want your brand to be perceived in the market. This will guide your branding efforts and help you differentiate yourself from competitors.

Develop a compelling brand narrative to connect with your target audience on an emotional level. Some strategies to achieve this include storytelling, case studies, or testimonials. The next important thing is to create a visually appealing brand identity, including a new logo, color palette, and typography by partnering with real estate branding companies. These visual elements will help reflect your brand's personality and values.

Take Away

Any rebranding mission will be effective only if it ensures that your brand messaging is consistent across all channels, from your website and social media to marketing materials and customer interactions. To this end, it is necessary that you choose the best one from the pool of real estate branding companies.

For more information about Website Design Company New Orleans and Graphic Design New Orleans Please visit: Ofir Design.

#Real Estate Branding Companies

0 notes

adagencyappplcombine · 12 days

Text

Beyond Logos: Crafting a Brand Identity That Resonates with Your Audience

When it comes to building a brand, a logo is often the first thing that comes to mind. But in today's dynamic marketplace, brand identity goes far beyond a well-designed logo. It’s about crafting a cohesive narrative that resonates deeply with your audience and creates lasting connections. This is where brand design & development plays a crucial role, shaping how your brand is perceived and experienced.

The Essence of Brand Identity

Brand identity encompasses the visual and emotional elements that define how your brand communicates with the world. While logos, colors, and typography form the visual foundation, a true brand identity goes beyond these. It reflects your brand’s values, mission, and personality in a way that aligns with your audience’s desires and beliefs.

At Apppl Combine, we understand that crafting a compelling brand identity means merging creativity with strategy. It’s about designing an identity that tells your brand’s story while ensuring that every element—from your messaging to your social media presence—works together to form a cohesive experience.

The Key Elements of Brand Design & Development

Understanding Your AudienceThe foundation of any great brand identity starts with understanding your audience. What are their needs, pain points, and aspirations? By diving deep into audience insights, you can create a brand that speaks directly to them and fosters trust.

Consistency is KeyConsistency across all touchpoints is essential in brand design & development. Whether it’s your website, packaging, or even email newsletters, every piece of communication should reinforce the core of your brand. Consistency builds recognition and strengthens the connection with your audience.

Emotionally Driven BrandingGreat brands don’t just sell products or services; they sell emotions. When developing your brand identity, consider the emotional response you want to evoke. Do you want your audience to feel excited, comforted, or inspired? At Apppl Combine, we focus on creating brands that resonate emotionally, forging stronger bonds with customers.

Visual StorytellingVisuals play a significant role in how your brand is perceived. From the choice of colors to the design of icons, every visual element should be intentional. The goal is to create an identity that tells a story without saying a word, engaging your audience on a subconscious level.

Flexibility and AdaptabilityWhile consistency is vital, a strong brand identity must also be flexible enough to evolve with time. Trends shift, markets change, and businesses grow. The key is developing a brand identity that stays true to its core while adapting to new opportunities and challenges.

Building a Brand That Resonates

Creating a brand identity that truly resonates with your audience requires more than just design expertise—it demands a deep understanding of the people you’re connecting with. Your brand identity should reflect your values while aligning with your audience's expectations, creating a bridge between your business and its customers.

At Apppl Combine, our approach to brand design & development ensures that your brand not only stands out visually but also builds meaningful, lasting relationships with your audience. We blend creative innovation with strategic insight to craft a brand identity that truly resonates and drives engagement.

Conclusion: Unlock the Full Potential of Your Brand

Your brand identity is the foundation of how your business is perceived by the world. It’s more than just a logo—it’s a powerful tool for building trust, creating connections, and driving growth. At Apppl Combine, we specialize in creating unique brand identities that resonate on a deeper level, helping businesses achieve their full potential.

Ready to elevate your brand identity? Contact us today to discover how our brand design & development services can help your brand stand out in the marketplace and make a lasting impact.

#advertisement #creative advertising #digitalmarketing #ad agency #apppl combine

0 notes

oppvenuz7 · 13 days

Text

Jannat Zubair’s Literary Debut: A New Chapter in Her Dynamic Career

Jannat Zubair, renowned for her captivating performances on television and her vibrant social media presence, has ventured into a new creative realm with the release of her debut book. This shift from acting and digital influence to literature highlights Zubair’s multifaceted talents and marks a significant milestone in her career. This article delves into the impact of her literary debut and what it means for her evolving career.

Click Here For More Details:https://www.oppvenuz.com/celebrity-booking/

A Fresh Creative Endeavor

Jannat Zubair’s transition from a successful television career and a strong social media following to writing a book represents a bold new chapter in her professional life. Her debut book is not just a new project; it’s a reflection of her ongoing evolution as an artist. By exploring the world of literature, Zubair demonstrates her commitment to expanding her creative horizons and engaging with her audience in a new way.

The book offers a fresh perspective, drawing on Zubair’s unique experiences and insights. It is a testament to her ability to translate her artistic sensibilities from the screen to the page, showcasing her narrative skills and creativity.

Crafting a Compelling Story

In her debut book, Jannat Zubair presents a narrative that is both engaging and thought-provoking. The story is crafted with attention to detail, featuring well-developed characters and a plot that resonates with readers. Zubair’s background in acting and digital content creation has clearly influenced her writing style, adding a dynamic and expressive quality to her storytelling.

The book delves into themes that are both personal and universal, providing readers with a rich and immersive experience. Zubair’s ability to weave these themes into her narrative highlights her talent for creating content that is both entertaining and meaningful.

Reception and Impact

The release of Jannat Zubair’s book has been met with enthusiasm from fans and positive reviews from critics. Readers have embraced her new role as an author, appreciating her ability to create a compelling and relatable story. The book has generated significant buzz on social media, with fans discussing its themes and sharing their impressions.

Critics have praised Zubair for her transition into writing, noting the emotional depth and authenticity of her narrative. The positive feedback underscores her potential as a new voice in literature, suggesting that her debut work is a promising start to her literary career.

Expanding Artistic Boundaries

Jannat Zubair’s foray into literature represents more than just a career shift; it signifies an expansion of her artistic boundaries. By exploring new creative avenues, Zubair has demonstrated her versatility and willingness to embrace new challenges. This move not only enhances her career but also introduces her to a broader audience.

The success of her debut book opens doors for future literary projects and potential collaborations. Zubair’s ability to excel in different artistic fields suggests that her literary career could be just the beginning of a new phase in her professional journey.

Looking Ahead

As Jannat Zubair continues to build on the success of her debut book, there is considerable anticipation about her future endeavors. Will she continue to write, or will she explore other creative projects? The possibilities are exciting, and her future in literature and beyond is full of potential.

Her debut work has established her as a noteworthy author and showcased her ability to connect with readers in a meaningful way. As she navigates this new chapter in her career, Zubair’s influence is set to grow, making a lasting impact in the world of literature and entertainment.

Conclusion

Jannat Zubair’s literary debut marks a significant milestone in her dynamic career. Her transition from screen to page demonstrates her versatility and commitment to exploring new creative avenues. With her debut book, Zubair has established herself as a promising author and continues to impress with her multifaceted talents. As she forges ahead in her literary journey, her contributions are poised to make a lasting impact on both her audience and the literary world.

0 notes

houseofchirontx · 25 days

Text

September 2024 Astrology

Transformation, Tension, and Growth

As we enter September 2024, the cosmic energies are ripe with transformation, tension, and pivotal shifts. This month is packed with significant astrological transits that prompt both deep introspection and outward change. From Pluto’s return to Capricorn to a powerful Full Moon Eclipse in Pisces, September encourages us to confront old patterns, navigate relational dynamics, and recalibrate our approach to life’s challenges. In this forecast, we’ll explore each major transit and its impact, offering guidance on how to best align with the transformative potential of this month.

Uranus Station Retrograde at 27º Taurus

September 1st, 2024 - Jan 30th, 2025

On September 1st, 2024, Uranus stations retrograde at 27º Taurus, initiating a period of reflection that lasts until January 30th, 2025. Uranus in Taurus represents the ongoing tension between the need for stability and the inevitable disruptions that pave the way for genuine growth. As Uranus turns retrograde, this energy shifts inward, prompting us to confront and reconsider our attachment to material security, established values, and the comforts we often resist questioning. The evolutionary impulse here is to challenge and liberate ourselves from outdated structures that no longer support our authentic development.

During this station, Uranus forms a square to both the Moon and Mercury in Leo, creating a potent dynamic of psychological and emotional tension. The Moon in Leo seeks recognition and validation, often driven by a deep need to express and affirm one's identity. This square from Uranus introduces disruption, destabilizing the ego’s attachment to these self-affirming narratives. Psychologically, this manifests as sudden mood swings or a desire to break away from emotional patterns that no longer resonate with our deeper sense of self. The evolutionary lesson involves reconciling the need for self-expression with a broader, more inclusive understanding of personal values—an understanding that aligns with inner truth rather than external validation.

The square to Mercury in Leo amplifies cognitive dissonance, challenging fixed ways of thinking and rigid self-perception. Mercury’s placement in Leo can be prone to holding onto ideas that support a consistent and confident self-image. Uranus disrupts this by pushing the mind toward radical shifts in perspective, leading to breakthroughs in awareness. On a neurological level, this aspect correlates with moments of heightened tension, where the brain is compelled to integrate new, sometimes jarring, information. The discomfort lies in breaking free from limiting mental frameworks, but it’s through this process that genuine innovation and creative solutions emerge.

Balancing this tension is the trine between Uranus and Pluto retrograde in Aquarius, offering a harmonizing force that supports systemic and deep transformation. Pluto’s retrograde in Aquarius speaks to the dismantling of collective power structures and the evolution of societal norms. Uranus, in trine, provides the innovative tools needed to rebuild these systems in a way that aligns with the future’s demands. This aspect is significant on both a collective and personal level: it represents a period where profound inner change can align with broader social progress. For individuals, this might manifest as a reorientation of personal goals and values that better fit the evolving world and the greater good.

The overall narrative of this Uranus retrograde invites us to embrace discomfort as a catalyst for growth. The evolutionary call is clear—rigidity, whether in values, thinking, or emotional attachments, must be examined and restructured. This period is an opportunity to cultivate resilience and adaptability, integrating disruptive insights in a way that fosters sustainable, authentic progress both in personal life and in the collective.

Pluto Re-Enters Capricorn

September 1st, 2024 - November 19th, 2024

As Pluto retrogrades back into Capricorn, we revisit the final degrees of this transformative cycle. Pluto’s passage through Capricorn since 2008 has systematically deconstructed power structures, institutions, and hierarchies, exposing corruption and the decay of outdated systems. This re-entry signals a closing chapter where the final, unresolved aspects of these themes resurface for resolution. Collectively, it’s a critical time for reassessing the sustainability of established structures, both personally and societally. The evolutionary focus shifts to confronting any lingering attachments to control, authority, and rigid paradigms. The key here is to consciously allow for the transformation and rebirth of these areas, rather than clinging to structures that are collapsing.

The New Moon in Virgo highlights themes of health, efficiency, and practical restructuring. Virgo energy is detail-oriented, encouraging precise analysis and refinement. However, this New Moon’s opposition to Saturn retrograde in Pisces brings tension between the need for practical order (Virgo) and the dissolution of boundaries (Pisces). Psychologically, this can create a sense of overwhelm as rigid expectations clash with the more fluid, intangible aspects of life. The evolutionary task here is integrating the discipline and responsibility of Saturn with Virgo’s need for precision, without succumbing to perfectionism or escapism. This transit invites us to define realistic goals and boundaries while remaining adaptable to the uncertainties that inevitably arise.

Venus Conjunct Lilith and South Node at 7º Libra

September 4th, 2024

Venus, Lilith, and the South Node conjoin in Libra, bringing unresolved relational dynamics and karmic patterns into focus. Libra, associated with balance and harmony, meets the fierce independence of Lilith and the karmic ties of the South Node. This conjunction emphasizes the need to confront where we compromise too much or, conversely, where we resist partnership out of fear of losing autonomy. Evolutionary astrology views the South Node as a point of habitual patterns, and with Lilith involved, there’s a call to break free from cycles of disempowerment or subjugation in relationships. This is a period where relationship dynamics—both personal and societal—are recalibrated, challenging us to assert our needs while fostering mutual respect.

Mars Enters Cancer

September 4th, 2024 - November 3rd, 2024

Mars entering Cancer sets the stage for emotional-driven action, where motivations are deeply tied to security and protection. However, as Mars begins to square the cardinal signs (Aries and Libra) and interacts with the Nodes, Venus, Lilith, and Chiron, this transit activates tension between self-assertion (Aries) and relational harmony (Libra), all while rooted in the emotional undercurrents of Cancer. Mars in Cancer can bring defensiveness and reactive behavior, particularly as it squares Venus and Lilith in Libra, where relational triggers are heightened. The evolutionary process demands navigating these triggers constructively, learning to assert boundaries while addressing deep-seated emotional wounds (Chiron in Aries) that are brought to the surface during this period.

Mercury Re-Enters Virgo

September 9th, 2024 - September 26th, 2024

Mercury’s retrograde journey back from Virgo into Leo and then forward again highlights a reevaluation of how we express and communicate our sense of self. In Leo, Mercury emphasizes self-expression, creativity, and confidence, but its retrograde into Virgo shifts the focus toward refinement, analysis, and addressing practical details that may have been overlooked. The retrograde phase likely exposed where ego or pride (Leo) interfered with clear thinking or practical decision-making (Virgo). Now, as Mercury re-enters Virgo directly, the emphasis is on integrating these insights into practical strategies, grounding ideas into realistic plans that align with both individual creativity and collective needs.

This lunar eclipse in Pisces, despite being out-of-sign with the Aries-Libra Nodes, carries deep significance. The eclipse forms a T-square with the Sun in Virgo and Jupiter in Gemini, intensifying tensions between detailed analysis (Virgo), expansive ideas (Gemini), and the desire for spiritual dissolution (Pisces). The square to Jupiter suggests a potential for overextension, confusion, or inflated expectations. However, the sextiles to Uranus and Pluto retrograde provide opportunities for breakthroughs in understanding how to navigate this tension constructively. With the eclipse conjunct Neptune retrograde, there’s a heightened risk of disillusionment or escapism. The key is balancing visionary ideals with grounded discernment, allowing the eclipse’s energy to catalyze a release of old emotional patterns while opening space for spiritual clarity.

Sun Enters Libra

September 22nd, 2024 - October 22nd, 2024

Venus Enters Scorpio

September 22nd, 2024 - October 17th, 2024

Mercury Enters Libra

September 26th, 2024 - October 13th, 2024

When Mercury enters Libra, it forms a grand trine with Uranus retrograde in Taurus and Pluto retrograde in Capricorn. This alignment facilitates harmonious communication that balances innovation (Uranus) with deep transformation (Pluto). Mercury in Libra seeks to mediate and find common ground, making this period ideal for negotiating solutions, addressing imbalances, and introducing new ideas that support collective progress. The grand trine suggests that shifts in both personal and societal values are more easily integrated during this period, promoting a more balanced and sustainable approach to decision-making.

Final Thoughts

September 2024 is a month of profound transformation, relational recalibration, and significant turning points. The cosmic alignments bring to light unresolved issues, whether in our personal lives or within larger societal structures. From the return of Pluto to Capricorn to the emotionally charged dynamics of Mars in Cancer, this month encourages us to confront deep-seated patterns, embrace change, and seek balance in all areas of life. The key theme throughout September is integration—finding ways to harmonize conflicting energies, align with authentic values, and navigate the tension between old structures and new possibilities. As we move through these transits, the opportunity for growth lies in embracing the discomfort of transformation and emerging with a clearer, more aligned sense of purpose.

About the Author

Hi, I'm Jasmeen, a professional astrologer, Reiki Master, and mental health professional. I founded House of Chiron to blend traditional astrology and psychology, helping clients achieve personal growth and emotional well-being. Visit House of Chiron for more insights and personalized sessions. Thank you for joining me on this cosmic journey!

#september #astrology #september astrology #eclipse season

0 notes

enchantedfairies0 · 26 days

Text

The Storytelling Magic in Kid Photoshoots: Unveiling the Power of Narrative

Photography has always been about more than just capturing images; it’s about capturing moments, emotions, and stories. This is especially true in kid photoshoots, where the power of narrative has emerged as a compelling force that transforms simple images into vibrant stories. By weaving storytelling into the fabric of photography, photographers can create more than just pictures; they create memories that tell the tale of childhood in a unique and engaging way.

From Posed Portraits to Storytelling Imagery

Kid photoshoots have come a long way from the days of rigid poses in front of a backdrop. What was once a straightforward process of taking portraits has evolved into an art form that blends imagination with reality. Modern photographers are increasingly embracing narrative techniques to create dynamic and meaningful images that go beyond mere appearance.

This shift reflects a growing recognition that a photograph can be much more than a record of how a child looked at a certain age. When narrative is introduced into the photoshoot, the images start to reveal who the child is, what they love, and how they see the world. A narrative approach allows for a deeper exploration of the child's personality, interests, and emotions, resulting in photographs that tell a story—one that resonates with the child and their family long after the session is over.

The Photographer as a Narrative Guide

In narrative kid photoshoots, the photographer takes on the role of a narrative guide, helping to shape the story that unfolds within the frame. This role requires more than just technical skill; it demands an ability to connect with the child, to understand what makes them tick, and to create an environment where the story can naturally develop.

A narrative photoshoot typically begins with a conversation. The photographer talks with the child and their parents to discover the child's favorite activities, hobbies, or dreams. This information is then used to craft a loose storyline for the shoot. The goal is not to script every moment but to create a scenario where the child can engage with the story in a way that feels natural and enjoyable.

For example, if a child loves pirates, the photoshoot might take place in a park where the child can embark on a treasure hunt. The photographer captures moments of discovery, excitement, and triumph, all of which contribute to a narrative that reflects the child’s love for adventure. These images are not just snapshots; they are visual chapters in the child’s personal storybook.

Setting the Scene: The Role of Environment and Props

The environment and props used in a kid photoshoot are crucial elements in the narrative process. They set the stage and provide context, helping to immerse the child in the story being told. Whether it’s a quiet day in a garden, a whimsical scene at a carnival, or an imaginative setup in a studio, the environment plays a pivotal role in how the narrative unfolds.

Props are more than just decorative items in narrative photography; they are integral to the story. A prop can transform a child into a character within their own tale—a knight wielding a wooden sword, a scientist with a set of test tubes, or an artist with a palette and brush. These props do more than just add visual interest; they invite the child to play a role in the story, making the photoshoot a collaborative and interactive experience.

Choosing the right setting and props is essential to ensuring that the narrative feels authentic and engaging. The environment should be one that resonates with the child and allows them to express themselves freely. The props should be thoughtfully selected to enhance the story without overwhelming it, encouraging the child to engage with the narrative in a way that feels natural and spontaneous.

Emotional Depth Through Storytelling

One of the most compelling aspects of narrative photography in kid photoshoots is its ability to evoke deep emotions. A well-crafted narrative doesn’t just tell a story; it connects with the viewer on an emotional level. This emotional depth is what elevates narrative photography from mere documentation to a form of art.

Children are naturally expressive, and when they are engaged in a narrative, their emotions are raw and genuine. A skilled photographer can capture these emotions, creating images that are filled with joy, wonder, curiosity, and even moments of introspection. These images do more than just show what the child looked like; they capture what the child felt, what they experienced, and how they engaged with the world around them.

For parents, these emotionally rich images become more than just photos; they become cherished memories that tell the story of their child’s journey through childhood. Each image is a snapshot of a moment in time, a chapter in the child’s story that can be revisited and relived for years to come.

Navigating the Challenges of Narrative Photography

While the rewards of narrative photography in kid photoshoots are significant, the process comes with its own set of challenges. One of the main challenges is maintaining the child’s engagement throughout the shoot. Children are often unpredictable, and their attention can quickly wane if they become bored or disinterested.

To overcome this, photographers need to be flexible and adaptive, ready to pivot the narrative or introduce new elements if the child loses interest. This might mean allowing the child to take the lead in the story or encouraging them to explore a new direction that wasn’t originally planned. The ability to embrace spontaneity is key to capturing authentic moments that add depth to the narrative.

Another challenge is balancing the structured elements of the narrative with the need for natural, unscripted moments. While it’s important to have a general storyline, some of the most powerful images often come from moments of spontaneity—when the child breaks away from the expected and creates a new chapter in the story. A successful narrative photoshoot is one that allows for these unexpected moments, capturing the true essence of the child in a way that feels genuine and unforced.

The Enduring Legacy of Narrative Kid Photoshoots

The impact of narrative photography in kid photoshoots extends far beyond the immediate joy of seeing the images. These photos become part of the family’s legacy, a visual record of the child’s journey through life. Each narrative shoot adds another chapter to this story, creating a collection of memories that can be cherished and shared across generations.

For children, seeing themselves as the protagonists in their own stories can be an empowering experience. These narrative photoshoots allow them to explore their own identities, to see themselves as adventurers, artists, scientists, or whatever role the narrative might bring to life. It’s a way for them to connect with their own creativity and imagination, building a sense of self that is captured forever in the images.

For parents, the power of narrative in kid photoshoots is a way to preserve the fleeting moments of childhood—the wonder, the joy, the innocence—that might otherwise be forgotten as the years go by. These images become more than just pictures; they become stories that are told and retold, each time bringing back the emotions and memories of that moment in time.

The Art of Storytelling Through Kid Photoshoots

In the realm of kid photoshoots, the power of narrative has transformed the way we capture and remember childhood. By infusing storytelling into photography, photographers can create images that are not only beautiful but also deeply meaningful. These narrative photoshoots offer a way to document the essence of childhood, capturing the stories that define who a child is and how they see the world.

As more families embrace this approach, narrative photography continues to grow in popularity, becoming a cherished way to preserve the magic of childhood. These photos are more than just images; they are stories that will be told for years to come, each one a testament to the power of narrative in capturing the moments that truly matter.

0 notes

mysticcollector-things · 1 month

Text

Sound effects: How they help create atmosphere and mood in videos

An essential component of audiovisual material, sound effects at https://directory.audio help to create ambiance and transmit emotion in movies. Sound has an equally important influence even if the visual element generally rules the impression of audiovisual content. The way sound effects impact emotional perception, boost immersion in what is occurring, and enable video material to be more convincing and interesting will be discussed in this post.

The part sound effects play in video perception

From the earliest sound movies until now, sound has always been a crucial part of media. Modern films use sophisticated sound components including not just of conversation and music but also of a broad spectrum of sound effects capable of greatly altering the impression of the material.

There are numerous classification for sound effects:

Background noises, or ambient sounds. They enable the observer to feel as if they are in the middle of what is occurring and assist to establish a feeling of space in which events occur. For instance, the sound of rain, the rustling of leaves, or the buzz of the city suggest where the action is happening and help to provide the proper atmosphere.

Foley creates sounds. These are noises designed especially to replicate daily motions: footsteps, doors opening, wood breaking. They enable a scenario to be more realistic, therefore strengthening the believability and tactile nature of the character activities.

Special effects. In fantasy works, these noises provide the frame dynamism and expressiveness; explosions, bullets, sounds of magic. Scenes become more dramatic and thrilling via special effects.

Corrections and accents. Key events and video sequence transitions are emphasized with short sound effects such a whistle at a frame shift or a quiet hum building up.

Building atmosphere using sounds

Sound effects' capacity to portray the invisible features of a scene is one of the main ways they contribute to creating mood. In a horror movie, for instance, the noises of squeaking doors, dripping water, or almost audible breathing may set the tone of suspense and expectation. In romantic scenarios, on the other hand, the soft sound of wind or muted sounds of nature could provide a calm and soothing atmosphere. Furthermore, proper usage of ambient noises may provide location and background. For instance, muted echoes in an empty room accentuate the sense of alone and emptiness, whereas footsteps in the snow immediately create a winter atmosphere.

Development of audience's emotional reaction

The emotional reaction of viewers directly results from sound effects. One senses far less emotional intensity in video material devoid of music. Including appropriate sound effects can help a video to be much more emotionally intense and unforgettable. A stressful scenario in a thriller, when a slow rise in ambient noise or a loud noise at the proper time generates a quick leap in tension and instantaneous terror, would be one example. These kind of sound devices compel the audience to experience the feelings the author intends to transmit in addition to observing.

Affect on the rhythm and time perception

The sense of time and rhythm in a situation also depends much on sound. For instance, accelerated or slowed down sound effects assist to portray the action's speed or slowliness. In slow dramatic periods, when muted noises and echoes highlight every action and word, or in pursuit scenes, where dynamic sound effects give a feeling of speed, this is particularly clear. Scene changes also heavily rely on sound effects, which enable the audience to flow naturally from one area of the narrative to another. The video gains coherence and consistency by use of musical transitions and sound effects to underline instances of frame changes or introductions.

New technology and good design

The sound design of video material has evolved with technological advancement to a fresh level. From authentic sounds of nature to amazing noises, tools and audio libraries now let you add practically any sound to a film. This gives content developers great chances to explore and come up with original ideas to portray the intended mood. Working with spatial sound also presents opportunities to build volumetric, multi-layered compositions that totally envelop the observer in what is occurring. Surround sound systems and 3D sound technologies improve the feeling of presence by letting you faithfully transmit the position and movement of sounds.

For developers of video material, sound effects are a quite effective instrument. They are fundamental in forming an environment, expressing emotions, and building a believable universe. Correctly chosen music can make even the most basic video brilliant, emotionally rich, and unforgettable. Well chosen sound effects in video material may not only grab the audience's attention but also arouse strong emotional reaction, which eventually results in a closer and more powerful perspective of the material itself.

#video creation #video #atmosphere

0 notes

kismetit · 1 month

Text

Advertising

Mastering Advertising: Crafting Success in the Modern Marketplace

In today’s rapidly evolving digital landscape, advertising is far more than just promoting products or services. It’s about crafting compelling narratives, building genuine connections, and influencing perceptions. From the nostalgic jingles of traditional radio ads to the precision-targeted campaigns of social media, advertising has transformed into a sophisticated fusion of art and science. In this blog post, we’ll delve into the dynamic world of advertising, exploring its historical progression, current trends, and essential strategies for creating impactful campaigns.

The Evolution of Advertising

1. From Print to Broadcast: The Early Days

Advertising’s roots stretch back centuries, but its contemporary form took shape with the rise of print media in the 15th century. Early advertisements appeared in newspapers and pamphlets, offering simple product announcements. The Industrial Revolution ushered in mass production, necessitating more refined advertising methods.

The 20th century marked a pivotal shift with the advent of radio and television. Radio ads utilized the power of sound, while TV commercials combined visual and auditory elements, creating iconic campaigns that are still remembered today.

2. The Digital Age: A New Era

The late 1990s and early 2000s heralded the rise of the internet, revolutionizing advertising. Digital marketing emerged, featuring search engine optimization (SEO), email marketing, and banner ads. This new era offered unprecedented opportunities for targeted and measurable advertising.

The emergence of social media platforms like Facebook, Twitter, and Instagram further transformed advertising. These platforms enabled highly targeted ads, real-time engagement, and interactive content, reshaping how brands connect with audiences.

Current Advertising Trends

1. Data-Driven Strategies

In the digital age, data reigns supreme. Advertisers have access to extensive data on consumer behavior, preferences, and trends. Leveraging this data allows for highly personalized and effective advertising campaigns. Analytics tools enable real-time performance tracking and optimization, ensuring that ads are fine-tuned for maximum impact.

2. The Power of Influencer Marketing

Influencer marketing has become a dominant trend, with brands collaborating with social media influencers to engage niche audiences. Influencers bring authenticity and relatability to campaigns, often resulting in higher engagement and trust among their followers.

3. Content Marketing Revolution

Content marketing has evolved into a central component of advertising strategies. Creating valuable, informative, and engaging content helps build brand authority and fosters a deeper connection with audiences. Popular content formats include blogs, videos, infographics, and podcasts, all of which drive audience interaction and brand loyalty.

4. Interactive and Immersive Advertising

With advancements in technology, interactive and immersive advertising experiences are gaining traction. Augmented reality (AR) and virtual reality (VR) are being used to create engaging ad experiences, allowing consumers to interact with products in a virtual environment. These innovative approaches enhance brand recall and captivate audiences.

Essential Tips for Effective Advertising Campaigns

1. Understand Your Audience

Knowing your target audience is crucial for successful advertising. Conduct comprehensive market research to identify their needs, preferences, and behaviors. Tailor your messaging and content to resonate with your audience and choose the most effective channels to reach them.

2. Craft a Captivating Narrative

Storytelling is at the heart of compelling advertising. Develop a narrative that highlights the benefits of your product or service and aligns with your brand values. A well-crafted story can evoke emotions and create a lasting impression.

3. Prioritize Quality

In a competitive market, quality matters. Ensure that your advertisements are visually striking, well-crafted, and free of errors. High-quality content reflects positively on your brand and enhances its credibility.

4. Monitor and Adapt

Advertising is an ongoing process. Continuously monitor campaign performance and be ready to make data-driven adjustments. Flexibility and adaptability are key to maintaining relevance and effectiveness.

5.Embrace Innovation

Innovation drives successful advertising. Don’t hesitate to explore creative ideas and push boundaries. Bold and original approaches can capture attention and differentiate your brand from competitors.

Conclusion

Advertising is a dynamic and multifaceted field that blends creativity, strategy, and data-driven insights. As technology advances and consumer behaviors shift, staying abreast of trends and best practices is essential for crafting successful campaigns. By understanding your audience, crafting compelling stories, and embracing innovation, you can navigate the ever-changing advertising landscape and drive your brand’s success.

Whether you’re an experienced marketer or just starting out, the fundamentals of great advertising remain consistent: connect with your audience, deliver value, and create memorable experiences.

0 notes

jcmarchi · 2 months

Text

Matan Cohen Grumi, Founding Creative Director at Pika – Interview Series

New Post has been published on https://thedigitalinsider.com/matan-cohen-grumi-founding-creative-director-at-pika-interview-series/

Matan Cohen Grumi, Founding Creative Director at Pika – Interview Series

Matan Cohen Grumi is a multifaceted creative professional with a rich background in various fields. Currently, he serves as the founding creative director of Pika, an AI-based creative platform. In his role at Pika, Matan leads the marketing video efforts, focusing on developing new approaches to storytelling and visual content creation using AI technologies.

Matan has extensive experience in the advertising industry, with over two decades of experience leading creative and production teams. He has directed television commercials for international brands such as Adidas, P&G, Nestle, Sabon, and Columbia. Additionally, he has worked as a creative director and campaign production manager for Israeli Prime Ministers Benjamin Netanyahu in 2015 and Yair Lapid from 2019 to 2022.

Matan is known for his innovative use of AI in creative projects, which has made him a prominent figure in the international AI and creative communities.

You are a creative director and commercial director with over two decades of experience leading and creating advertising work for countless clients and categories. Can you share some insights on how your role has shifted inside an AI focused company?

When I first tried Pika for the first time about a year ago, I was fascinated by the technology and immediately started experimenting with it. The initial challenge was to generate clips with genuine emotion, which Pika excelled at, and this drew me in. Creating compelling videos with AI requires a shift in approach. After 20 years of doing it a certain way, adapting can be challenging at first. However, once you find your voice and create with the help of AI, the endless possibilities make it hard to let go.

As AI continues to evolve, how do you see the role of creative directors and other creative professionals changing? What skills do you believe will become more important in the future?

We are witnessing a revolution that offers creative professionals more ways to visualize complex and creative ideas, enabling us to try crazier concepts. The ease of execution allows us to visualize more ideas and curate the best results, opening a world of creative possibilities.

Can you elaborate on how Pika’s AI collaborates with human creators? What processes do you have in place to ensure that creativity flourishes alongside technological innovation?

Pika is a tool that helps users visualize their ideas, making it easy for everyone. Every video created on our platform is a collaboration between the person with the idea and our technology that brings it to life. It all starts with a person and an idea.

How do you foresee AI video technology like Pika’s impacting cultural expressions and storytelling across different societies?

As creating stunning videos becomes easier, our platform will enable millions of people to visualize their ideas in video form, similar to how mobile phone cameras democratized photography 15 years ago. This accessibility will significantly impact cultural expressions.

Given your extensive background in traditional media, how have you adapted storytelling techniques from TV and branding for AI-driven platforms? What unique advantages does AI offer in transforming these narratives?

The main advantage is the sense that anything is possible. For the first time, we have a tool that can transform any idea into a stunning visual from text. This feels like magic to me, even after two years. Great ideas can now be easily executed, which is still amazing

What role can AI play in democratizing content creation?

As I mentioned, AI makes the visualization of ideas quick and practically free compared to traditional methods. This democratizes content creation, allowing anyone to bring their ideas to life.

How do you keep your team inspired and innovative in a field that is as rapidly changing as AI? Are there particular strategies or practices that help maintain high levels of creative output?

I draw inspiration from unexpected places. Creativity often involves connecting unrelated dots in a way that makes sense. This approach influences our marketing strategies and product development. As more companies enter the field, it’s crucial to stand out and differentiate ourselves.

Looking ahead, what emerging trends in AI do you predict will most significantly influence the collaboration between AI and creative professionals over the next five years?

It’s hard to predict, but AI will continue to empower creative professionals. However, I believe that the human touch and talent will remain essential to rise above the massive amount of AI-generated content. The democratization process is incredible and will foster a new generation of talent, but the pursuit of new art forms that inspire us will always drive creativity.

Readers who wish to learn more should visit Pika.

0 notes