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#ar in marketing
zylerkade · 1 year
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The Top 7 Digital Marketing Trends to Watch in 2023
In today’s fast-paced digital world, staying ahead of the curve in digital marketing trends is essential for businesses of all sizes. With the ever-evolving landscape of technology and consumer behavior, businesses must constantly adapt and innovate to maintain a competitive edge. In this article, we will explore the top 7 digital marketing trends to watch in 2023, offering insights and…
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mayra-quijotescx · 6 months
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In Ancient Greece and Rome, depictions of genitalia or sexual acts in art, jewelry, and gestures were used to ward against evil (often specifically by blinding the evil eye) and to invite protection to the wearer or gesturer, as evil was thought to be scandalized and repelled by explicit references to sexuality. Fast-forward to today, where advertisers and social media platforms have waged an extensive war against images of nudity and sexuality in order to claim online spaces as 'safe' for advertising products. In this essay I will
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send-me-a-puffalope · 8 months
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i love this stupid dumb little guy. she’s both high and dehydrated. i’m so into it.
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aashiyancha · 9 months
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The main farm
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aurosoulart · 6 months
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very very excited for the new project I’ve been tasked to work on 👁️
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chinmaster · 2 years
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I looked at a bunch of different crafting systems for a thing I was working on and became Inspired
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bonnielunkas · 1 year
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that crazy moment when you're in fazbear entertainment's new mobile game as a marketing scheme to ward off the rumors and all you can do is watch from animatronic hell as you're blatantly mischaracterized!!!
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nickgerlich · 3 months
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And Ye Shall Marvel
Show me an effective digital campaign, and I will show you one that has high levels of user engagement. It’s one thing to pull all the levers and be everywhere, but it is quite another when you invite people into the campaign to reach for a little more.
And that is exactly what Coca-Cola is doing with their new Marvel joint promotion. It brings two powerhouse brands together to coincide with the late-July release of yet another Marvel movie. The promo includes special cans and bottles bearing Marvel super hero images, along with scannable QR codes. Once scanned, users are whisked away to AR content to supplement and support the messaging provided on the packaging.
There’s somewhat conflicting information online about exactly how many characters will appear, and where they will appear. It looks like Coca-Cola Classic and Coke Zero will share center stage, although I did read one story implying there could be more. Also, the number of characters ranges from “more than 30” to as high as 38.
That’s a lot of opportunities for engagement!
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It’s also a page from an old playbook in the beverage industry, minus the QR and AR aspects. Starting back in the 80s, beverage makers started releasing sets of cans to coincide with a cross-promotion of another brand, or to promote something for which the beverage company had an exclusive affiliation, like the Olympics. As a long-time collector of beverage industry memorabilia, I can attest to how intense things can get trying to find every one of the items in a set. Because an incomplete set is just that: Incomplete. No bueno.
The current promotion will be in more than 50 countries, and already eBay is filled with cans from across the globe. Collectors alone will probably ensure the success of the campaign, but once you factor in the casual consumer just scanning the can they happened to get at the local c-store, this has the potential to be massive in impact. Maybe.
The movie doesn’t come out for another 3 1/2 months, and already supermarket shelves are filled with the initial shipments of Classic and Zero. The cardboard 12-pack packaging reinforces the campaign, and stands out nicely on shelves. Visual appeal is high.
The campaign comes at an important time for Coca-Cola, as well as all soft drink manufacturers, because consumption is down. Per capita consumption peaked around 2000, with about 50 gallons apiece. It has dropped steadily ever since, and now sits at just under 43 gallons per person. Stir in the Ozempic craze, and it is possible that food and beverage makers selling less-than-healthy products may continue to see sales declines.
But that decline started long before silver bullet products like Ozempic were ever available, meaning that changes in consumer behavior have been ongoing. I honestly could not tell you the last time I actually sipped a soft drink, although I still buy—and drain—cans I need for my collection. Can the current promotion reverse this downward spiral? That’s a tough call, because the trend line is clear. Coca-Cola needs it. Oh, and Disney, who owns Marvel, could also use a big boost at the box office. Misery loves company perhaps?
There’s another interesting aspect at play here as well. Quick! Show me a product that used a QR code before COVID. I’ll wait. I might be waiting a while, though, because I bet you can’t think of one. But show me a product available today whose packaging doesn’t contain a QR code, and I bet you would be equally hard-pressed. They became ubiquitous during the pandemic, and marketers and consumers alike finally realized their value.
I use the word “finally” because QR codes have actually been in existence since 1994, although they did not get a bump until about 2010. It’s just that there were still too few people with smartphones then to be able to scan them, and they landed with a thud. Worse yet, you had to download a QR-reader app. At least phone manufacturers finally figured out they could build that into their native camera app, and they could be used in myriad applications.
I saw them in China in 2019 as a payment gateway in restaurants. How many of you have paid your tab with a QR code here in the States? It is starting to gain traction, and I love it, if only because I do not have to surrender my card to a total stranger, who disappears with it for five to ten minutes.
As for marketing engagement, they are the best we’ve got these days. Not too many years ago the best we could do was invite people to visit a website. That took too many steps, though. A scannable code makes it easy, and I suspect that both parties to this promo are going to be exclaiming “Marvelous” before it is all over. One can hope.
Dr “Who’s Your Super Hero?” Gerlich
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year3000magazine · 3 months
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LISHA G -  GUCCI BANDANA [@Y3KMAGAZINE EXCLUSIVE]
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curiousmind-world · 3 months
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Hey Connections!
I am looking forward to work with you as you already know my profile and if don't you can check it in my LinkedIn profile.
I am seeking work, collaboration, partnership As you all know V4U is an experiential marketing company and we provide Tech-Hardware based Solutions to meet your requirements.
If you are a Corporate, Event Company, Wedding Planner, Experiential Marketers, Any Industry, Tech is required everywhere.
We offer wide range of tech-hardware based products and services like
AR/VR | Projection Mapping | software solution | LED TVs (both touch and non-touch) | AV systems covering audio to visual needs | touch/non-touch kiosks | digital signages | hologram cubes/fans/displays | flip-books | selfie booths | 360 video booths | mirror booths | 3D AI portal.
Wedding | Exhibitions | Expos | Museum | Corporate Events | Inauguration | Concerts | Virtual Events | Malls | Buildings | Restaurants | Resorts | Halls
Hope to collaborate with you!
Thanks and Regards [email protected] +91-9082930029
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bakedmoonstudios · 4 months
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Unleash Your Brands Creativity with Baked Moon Studio
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Explore the whimsical world of Baked Moon Studio, where creativity knows no bounds. Dive into a universe of enchanting designs, captivating stories, and imaginative artistry that transport you to fantastical realms. Discover unique handcrafted pieces that celebrate the magic of creativity and inspire endless wonder. Join us on a journey beyond the ordinary and embrace the extraordinary at Baked Moon Studio. We're a studio that helps you create human impact, with a focus on innovation. We partner with businesses to help boost consumer interaction and Maximise conversions.
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Current temperature inside of my room right now in the middle of the night whilst about to go to sleep... villain origin story...
#You just get SOOOOO tired of being hot all the time for multiple days straight.. with very little relief ever... hhHHHH#I forget that I literally lose my mind and become evil every summer like clockwork#I don't evenknow what I mean by that because I'm just as calm/monotone as ever lol.. but I just feel more evil.. low level pent up rage#or something. nothing changes on the outside but on the inside it's like hmm.. I'm like 5% more hostile than I usually am#not outwardly expressed still of course. but just.. my bones are made of a little more violence recently..#percentages moving around. My character stats get a temporary modifier all summer where I feel chronically just a LIIIITLE more noticably#unhinged. like I will never do it of course. but I will think about. maybe I'll just throw all the plates at the wall and break every wind#ow with a baseball bat. No. I shant. I would never.. but .. I could. 5% more than I usually could. But I shan't. but let it be known.. I#c o u l d ...i COULD.. if I had to. but I don't.. but still.. keep the notion in the back of the mind.. hmm.. lol#And this is not even during a heat wave at the moment it's just like.. normal summer.. >:')#I think it's also largely the shitty apartment which was not built for coolness. Like older houses will have tall cielings and those window#above the doors and ceiling fans and be built high up from the ground and all these other ways to manage warm weather#naturally. but cheaply constructed dinky city apartments with no ventilation and windows only on one side and blah blah#It retains heat insanely like being trapped in a green house or something#even with all the windows open & fans in the house and stuff it just doesn't really move air well because the space is not made to do that.#Also really testing my anticapitalism/leftism/etc... sitting and thinking 'damn maybe I should play the stock market.. I should sell#some sculptures and overprice them.. howmuch could I charge for these clothes..' < *is desperate to afford a living situation with central#heating and air conditioning*#Haha! Guillotines?? who said anything about those? I LOVE rich people.. haha.. now what's a guy gotta do to instantly get about $50.000 ar#ound here? haha! kidnap someone and sell their organs? okay haha! I love the free market! going to home depot right#now to buy an axe! Don't you just hate taxes? so glad I live in the best country in the world under the best economic system on the planet#USA! USA!! USA!!! *visibly shaking. nose starts bleeding. you notice i am also levitating off the ground slightly*#ANYWAY gfgfgh.... winter......... my sweet child....i miss you so so much.... SUMMER you are my ENEMY#ah well now it's gone down to 80.4 Farenheight. cancel post. thats such an improvemtn surely I'll be able to sleep soundly now /s#what was I ever worried about? it's all good! haha!! *still levitating a little *#In better news - I have finished the Victorian Pharmacy documentary series and am now watching them build a medieval castle! and one of my#goofy joke song snippets suddenly got 6.000 views on youtube which was cool?? though very random? I made kale chips again. and had asparag#us. And saw a duck. carved a lot of things out of avocado pits. Little tidbits to keep me sane..#See a funny little duck outside and go 'hmm... life is okay actually :) I no longer want to break windows :3'#then it gets like 85F inside again and you're liek NEVERMINDaaaaaaahhh!!!!! then you see a duck next morning and calm down :)
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donotdestroy · 6 months
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vimeo
Adobe "Adobe AR" from Brand New School on Vimeo.
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aurosoulart · 6 months
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hi, i was wondering which vr headsets you own!
I don't technically own my headsets since they're the property of the company I work for, BUT I have a:
Quest Pro Quest 3 Magic Leap 2 (AR glasses) and a Tilt Five system! (also AR glasses but it's actually an affordable gaming system that comes with a gameboard and can run off a laptop)
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shinkai-kaiju · 1 year
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there should be no reason i make $100 in sales and only get to keep $20 of that to begin with. there is NOT A SINGLE REASON for me to have to give up $9 of that in fees on top of the $80 i already forfeit.
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advistglobal · 1 year
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Advist Global is a leading Web3 marketing agency specializing in blockchain, cryptocurrency, and decentralized finance. Boost your digital presence with our innovative strategies and expert solutions. Contact us now!
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