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#brand archetypes
paruvlv · 9 months
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Know About Your Archetypes
Recurring patterns or universal symbols known as archetypes are present in the human collective unconscious. They stand for universally understood, historically pervasive human experiences, feelings, and actions. These archetypes provide a framework for mythology, narrative, and the human mind. 
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The Hero is an important archetype. The journey of a protagonist who embarks on a transforming mission and encounters difficulties is represented by the Hero archetype. This archetype stands for the capacity for progress, bravery, and resistance to adversity in people. The Hero's journey frequently includes a summons to action, a mentor figure, a pivotal conflict, and a return with fresh insight or a priceless gift.          The Trickster is another well-known archetype. The figure who disturbs the status quo and defies authority is the Trickster archetype, who is crafty and mischievous. This archetype personifies the disorganized and erratic elements of human nature. The Trickster frequently acts as a catalyst for change and transformation, dismantling established laws and customs to introduce fresh viewpoints and opportunities.
The Wise Old Man/Woman archetype, last but not least, stands for knowledge, wisdom, and direction. Typically, an older, wiser person who possesses profound insight and understanding is shown as this archetype. The protagonist receives guidance and advice from the Wise Old Man/Woman, who also acts as a mentor or counselor. This archetype stands for the value of learning from the past, the pursuit of knowledge, and self-discovery.
Because they appeal to common human emotions and experiences, archetypes are potent storytelling devices that captivate audiences. They offer a conceptual framework for comprehending the complexity of both human nature and the environment. Storytellers and individuals can draw on the rich reservoir of universal understanding and produce narratives that connect with audiences by knowing and utilizing archetypes.
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10 Benefits that you should know about:-
1. Universality: Archetypes are universal symbols and patterns that resonate with people across cultures and periods. They tap into deep, shared human experiences, making them relatable and accessible to a wide range of audiences.
2. Emotional resonance: Archetypes evoke strong emotions and connect with our subconscious. They can trigger deep-seated feelings, desires, and fears, allowing us to engage with stories or concepts profoundly.
3. Psychological insight: Archetypes provide valuable insights into the human psyche. By exploring archetypal patterns, we can better understand ourselves, our motivations, and the behaviors and motivations of others.
4. Narrative structure: Archetypes serve as a blueprint for storytelling. They offer a framework for constructing compelling narratives, creating dynamic characters, and developing coherent plotlines that captivate audiences.
5. Symbolic language: Archetypes operate through symbolism, allowing complex ideas and themes to be conveyed in a concise and impactful manner. They provide a shared symbolic language that transcends linguistic and cultural barriers.
6. Personal growth: Engaging with archetypes can lead to personal growth and self-discovery. By recognizing archetypal patterns within ourselves, we can gain insight into our strengths, weaknesses, and potential for transformation.
7. Collective identity: Archetypes contribute to the formation of collective identity and cultural cohesion. They are embedded in myths, legends, and cultural narratives, shaping our understanding of ourselves and our place in the world.
8. Creative inspiration: Archetypes inspire creativity by offering a rich source of ideas and themes. They can be used as a starting point for generating new stories, characters, and concepts, sparking the imagination and opening up new creative possibilities.
9. Psychological healing: Archetypes have therapeutic value and can be used in various forms of psychotherapy. They provide a framework for exploring and resolving psychological conflicts, facilitating healing and personal growth.
10. Transcending boundaries: Archetypes have the power to transcend boundaries of time, culture, and individual differences. They create a sense of interconnectedness and shared humanity, fostering empathy, understanding, and a sense of belonging.
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iengageonline · 1 year
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putnam-marketing · 1 year
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Let's Talk Brand’s Archetypes Real Life Examples
Let’s talk about brand archetypes in real-life examples A brand archetype represents a brand; its symbolic meanings, values, behaviors, and messages. As a persona, making it more instantly recognizable and relatable to target audiences. The dictionary defines Archetype as a recurrent symbol or motif in literature, art, or mythology. Brand archetypes offer businesses a personality that makes them…
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katieputnam18 · 2 years
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What are Brand Archetypes?
At Putnam Marketing we help brands define their innate gifts to attract more clients & customers online.
A brand archetype is a way of presenting a brand. A brand archetype is a way of presenting a brand – its metaphorical meanings, values, behaviors, and messages – as a persona, making it more instantly recognizable and relatable to target audiences. Brand archetypes offer businesses a personality that makes them approachable and relatable to people that share similar values. Swiss psychiatrist…
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pspladvertising · 2 years
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femmefatalevibe · 1 year
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you talk about archetypes a lot and i’m currently obsessed with the entire concept. what do you know about the feminine archetypes and where did you learn it? xo 🎀
Hi love! I've read about Robert Greene's 9 Seducer Types, the 13 Female Seduction Archetypes (Women Love Power), and the 7 Female Archetypes (quiz). Ultimately, I think that all of these archetypes ultimately measure various degrees and combinations of the following qualities:
Passivity vs. assertiveness
Overt vs. covert self-expression (how they dress, speak, body language, etc.)
Dominance vs. submission in sexual, social, and professional contexts
High vs. low levels of neuroticism
Logical vs. intuitive (go with their head or their gut instinct)
Nuturing vs. leading energy
Tradition-oriented vs. free-spirited
While I think that understanding these pre-constructed archetypes can help you some truths about uncover your needs, inner world, motivations, values, and personality, it is unlikely that any full-fledged person fits perfectly into one of these boxes. I believe that it is best to use these archetypes as a way to understand your core motivations and to help you tap into your "emotional home" (the way you act and think when you feel no desire to perform for others and allow your "true self" to emerge).
Use the archetype models that resonate with you to create your unique-crafted ideal self or "dream girl archetype." by doing an intake of who you are now and the individual you strive to be. Consider your personal values, ideal lifestyle, habits, mannerisms, behavior, and how you generally move throughout the world. Therein lies the key to true self-discovery and mastery.
Hope this helps xx
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ct-multifandom · 1 year
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I don’t usually make posts like this, but I’ve been seeing a lot of anti-intellectual junk lately, and I really think we need to put the word “pretentious” up on a shelf until people learn what it actually means.
It doesn’t describe someone who likes artsy-fartsy deep meaning media. People who are pretentious are fake. They’re posers trying to be sophisticated and unique, not like other girls. They pretend to only like stuff they think will make them sound cool when they talk about it. They want to act like they know something you don’t, and they want attention for it.
By definition, if you genuinely enjoy something, you can’t be pretentious. If it resonates with you, and you analyze it, and you don’t care what people think, that’s the polar opposite, actually. If you love obscure experimental prog music, if you watch underground high concept indie films through English teacher eyes, if you spend hours in a modern art museum reading each piece as a vessel for storytelling, if your backpack’s full of poetry books that inspire you, if you play underrated games that were someone’s passion project, if you have an interest in studying the classics or the masters, you are not pretentious.
Of course, some people just don’t like some stuff, and that’s fine, but that’s not what this is about. Don’t let anti-intellectuals shame you for enjoying things just because your interests are inaccessible to them, because they refuse to be brave and put effort into critical thinking. You’re not stuck up for refusing to overlook the craft of artists.
#anti intellectualism#media#movies#books#music#critical thinking#my friend who primarily listens to one very popular band once said that people who listen to obscure music are annoying and pretentious#which rubbed me the wrong way because 1 she knows that I listen to obscure music and 2 it’s such a cowardly consumerist take. anyone can#make music and hey a lot of the people who do make GOOD music. and this goes for all *obscure* media#this post was mostly inspired by people talking about Barbie and those anti pick me girls like the pick nobody girls who insist thinking is#for boys and having fun with an empty brain is for girls. Greta gerwig is an artist. I haven’t seen the movie yet but I know it has a deeper#message than haha cute pink! I’ve seen the summaries about the true meaning. the pinkness and popularity doesn’t negate the narritive.#though in the notes I saw a lot of tumblristas comunistas shitting on the film for being one big ad that people *fell for* which tbh is#tbh almost as anti-intellectual. don’t get me wrong they milked this film to sell hella shit but I don’t believe kids who play with dolls#are the target audience as these people claim. Barbie is a culturally iconic symbol almost archetypical of societal expectations for women#you say barbie people think unblinking perfect plastic pink girly. reminds me of the poem The Last Mojave Indian Barbie. yeah yeah you all#hate brands but this one carries undeniable significance and makes for a powerful literary device. it’s been used many times before#sorry for writing a tag essay about a film I haven’t even seen but I’m tired of internet people focusing so much on proving others wrong#that they end up oversimplifying everything just as much as the other person. god I saw people doing this to Nimona saying transphobes were#looking too deep into her character and they’re reactionary clowns for making that jump. like for once the transphobes are right. she is#trans. it’s a queer story. and irl the first people who notice queerness are the bigots who can tell you’re different. sick owns telling#them the story’s not that deep is harmful and it’s like they’re ignoring the real message on purpose. okay enough rambling hehe! thanks#barbie#nimona
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*extremely reluctantly, at gunpoint, thru gritted teeth* some of Beethoven's late works are actually pretty good
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mizuhandpics · 3 months
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I love all the artists with ocs to ship with mizu in this community it’s so fun I’d love nothing more than to join the party but every oc I’ve ever created has honestly kind of just been mizu in a different font
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astranauticus · 4 months
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if i ever gain the like... art/character design ability to make fake arknights designs i really wanna draw like. is3 timeline iberia crew alters like... lumen the tidewatcher. irene the last lantern. thorns the wavesplitter. aaauuuugh <- forever insane about is3
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inhcritance · 4 months
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Ooc:
An archetype I haven't written in a long while is the "evil chancellor who is nevertheless loyal to the good monarch and probably also a bit in love with them."
And ngl I still think it's a beautiful dynamic for all it doesn't fit with my current muses.
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Round 2a, Match 6: Orcust vs. Branded!
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Orcustrated Core // Albion the Branded Dragon
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astrxlfinale · 8 months
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"i think numby is quite interested in that weapon you're carrying." topaz smiles with a small chuckle, amused; her little warp trotting companion sniffing around the bat caelus keeps at his side, and periodically squeaking at it. is it sentient, she wonders? "that's quite the unusual weapon to carry around - especially for the hurdles the nameless seem bound to face at every turn. and numby has a nose for shiny things..." and so does she. "so: why the bat? is it special?"
"........" For a change, there was an unnaturally quiet response that edges from the trailblazer. In fact, there was a run of the mill occurrence that he either acts frayed upon the ages, or looks tensed as if someone switched the icing of certain cookies with toothpaste. From anyone's inspection of a momentary venture with this delinquent, it was simply tacked in the realm of bizarre.
Numby as a matter of fact happens to be this very reason. Rather, it's the position of Numby being part of the fragmentum trotters that bustle about in every location that had no business in.
See, this bat happens to carry his sins.
Caelus's eyes squints as he peers listlessly towards the sky, attempting to promote a devil-may-care attitude about the whole matter. "Huh. Lil buzzball of a guy always had a penchant of keeping his eyes on the prize, huh? The ritzy stuff or their favorite human in question." He shoots back in kind. Yet, it doesn't stop the cheery yip that escapes from the trotter who looks blissfully unaware for the most part.
Yet how in the hell could that even be something he believes if their intuition was so damn concrete!? After a moment, those golden eyes would flick towards the energetic space pig as his bat found itself.. humming? Wait, what the hell?
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"No. As a matter of fact it sucks." He counters with a spontaneous share of bite. "This thing loves spending it's time screaming at me, charging on about blowing some obscene sized hole through fate, and what does Numby get here?" Caelus shoots out, making an animated hand gesture above the two of them. "New friends!? This doesn't want to bond with my golden soul, it just wants to greedily suck up every bit of fighting experience I come across!"
This said Nameless would reroute his attention towards Topaz proper, head canted in a way that initially wants to reflect his petty displeasure, but he relents. The reverse survivor's guilt he feels about how many trotters he prompted that bat to slay makes him feel considerably more amiable. So why doesn't this equally slick lady here receive a piece of lore for showing him a new view?
"In short, I was about to get annihilated horribly at the Herta's joint when I first got up. It was the closest thing nearby.. And well, I never really bothered to talk to her about returns, especially when this thing started to stick to me like glue after a showdown. Tried not to think too deep about it since it does its job plenty well."
....There's a momentary pause as the soft view before them was studied, only for his assuming gaze to switch to a side eye back to the IPC professional.
"You're not planning some idea for these two to go on play dates, are ya? With the oh so busy and boundless schedule you carry along?"
@apocryphis
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putnam-marketing · 1 year
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The Ruler - Brand Archetype
Imagine where we would be if there were no structure or order in our life. Despite the ease with which authority, control, and power can be abused, chaos nevertheless needs to be controlled. The brands that deserve the title of Ruler are those that can give the globe the safety and stability we all long for. The RULER PROMISE: Power is what moves the world ESSENTIAL DESIRE: Control GOAL: To…
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pspladvertising · 2 years
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femmefatalevibe · 1 year
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How would you suggest someone build a "signature style" when they like multiple different styles/aesthetics?
How I dress depends largely on my mood. Some days I'm really into bright colors, somedays I really like a dark/gothy vibe, some days I'm into skirts and dresses, some days I'm really into the street punk aesthetic I grew up with. I love all of these styles and I think they all flatter me when I put in the effort (doing my hair, makeup, etc).
But I'm also in my 30's now and I'd like to have My Look. How could I go about creating a signature style that doesn't make me feel like I'm missing out on the fun of switching up my look?
Hi love!
My general advice would be to choose your signature 3-5 colors (including at least 1-2 neutrals in there) that pair well together and a few core "silhouette combos" like A-line skirts with a tee, skinny pants with an oversized shirt/jacket, etc to help you mix & match/waver between these two juxtaposed aesthetics.
Consider mixing textures and different necklines/hemlines/jewelry, etc. to switch up your look while sticking to these core personal brand colors/outfit formulas for cohesive variety & newness.
If you're interested in a more detailed/personal wardrobe curation, feel free to book a one-on-one session with me or request a personalized personal style PDF/inspo board/shopping list suggestions (will be sent with an invoiced link).
Hope this helps xx
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