Leading the Charge with BSA Co-CEOs Richard Bartley and Arno Becker on Australia's EV Future
The electric vehicle market in Australia continues to boom – last year we saw a 161% increase in EV sales compared from 2022. Growth has continued this year, with EVs comprising 10% of all car sales, compared to 8% last year. As demand grows, questions surrounding the readiness of the country’s charging infrastructure have arisen, and while the Government invests in more infrastructure this year,…
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16th ELECTRIC VEHICLES EXPO IN INDIA
VISIT : Yellowstone EV Power Private Limited
Entry free for visitors.
Please click on the link for free visitor registration - https://bit.ly/3sWvqLB
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Tell me about the red dress campaign!
I got into Anastasia in 2021 :( there's barely any fandom left and even those who write fanfiction for it don't even talk about it anymore!
Tell me everything!!!
okay so. to talk about the year two marketing campaign, we need to talk about year one first.
the year one campaign focused more on the ~journey~ aspect of the show. anya wears her iconic maroon traveling coat, facing away from the audience and generally faceless, very mysterious. who is she? where is she going? what is she looking for? it inspired questions actually relevant to the themes of the show. and, as good marketing does, it gives us just enough info to capture our attention while also leaving us wanting more.
this coat is what she wears on the posters, playbill covers, everywhere on the marquee. it's the same structure that carried onto every other production's marketing strategy. and it makes sense! because she's traveling! of course she wears a traveling coat. for her Journey.
was it a perfect strategy? no. do i get chills every time i read "rumor, legend mystery" on the marquee over our beautiful broadhurst?? absolutely.
now. year two. derek leaves in april 2018, and in may they film a new ad with the current cast.
but the whole marketing strategy completely changes as well. it now consists of basically just the Red Dress™ and digitally airbrushed christy smirking at the camera and otherwise provides very little information about what the show is actually about.
this is an aside, but i feel like i should mention that when they shot and filmed this campaign, they styled christy's actual hair. she's not wearing a wig! slay!!!!! she went live that day and zadkins did a takeover on the anastasiabway account, i remember she looked absolutely stunning and was excited as she always is.
but still. the success of your marketing strategy (or the whole show for that matter 💀) should not rest on this woman's shoulders, as lovely as she is.
so here's my beef with the Red Dress campaign: it's such a shallow interpretation of the show. even though the red dress is iconic and linda cho deserves the praise for it, i don't think it represents who anya is or what she's looking for at all. the stage version of anastasia isn't a rags to riches story, nor a princess story, not really. it's about a girl looking for who she was. home love family etc etc etc. the red dress represents a life she ultimately chose to abandon in the end! so by limiting the imagery to just this dress she wears only in the last few minutes of the show, casual audience members may interpret this show as Just Another Princess Story competing with frozen that had just opened literally across the street, and choose to not see it. which is exactly what happened.
@asecretshekept has written a lot about this and understands marketing more than i do, so feel free to browse her blog too for more detailed posts.
not to mention like,,,, the silly financial decisions behind this?? they spent so much money to replace the marquee and stage door with the faces of people who left the show like six months later?? and then they replaced the stage door AGAIN when cody arrived january 2019. so silly. they could've stuck with the generally faceless campaign of year one to avoid this issue, but. i'm not in charge.
but yeah. going from this
to this?????
downgrade of the decade fr. booooo 1/5 stars (one star for christy) 👎
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Tested some tiny sea creatures with stands tonight to see if they work as nicely at a smaller size as they do at full.
The answer is yes! I’ll have to pick up some sandy filament and make some for the office.
The models are by 3D_Flexseeds, they offer free versions of these fellas on Printables, too, if you want to play with them for personal use!
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🙤Shuffle Tag🙧
Rules: Shuffle music library, list 10 songs, tag people, woo!
Tagged by none else than @demandthedoodles (thank you!).
And since I'm a control freak for writing and apparently also for my Spotify library, I reunited all songs from tags in one playlist... Listing the one of this batch below, but they're from number 11 to 20!
Do you want to - Franz Ferdinand
The Final Countdown - Europe
Fire Meet Gasoline - Sia
Weep for Manetheren - Hildegard von Blingin'
Rose Tattoo - Dropkick Murphys
Kill this Love - BLACKPINK
Pou na Vro Mia na Sou Miazo - Maraveyas
Pirate Medley - Peter Hollens
A New Hope and End Credits - John Williams
Гей, соколи! - Eileen
Tagging: @shivunin @daggerbean @salsedine and @coloricioso and whomever is there who wants to do this! (really, I'm shy in tagging and I forget people, pop by and tell me you'd like to be tagged!)
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hey loves. i know this isn't ideal, but any future icon borders will start having a minimum price on ko-fi. i love creating things and coming up with designs, but i need to also focus on breaking even with the costs of my licenses, and perhaps stop making a loss financially with this. it's my hobby, yes, but i also view it as a side project & a pocket money style income stream. prices won't be expensive, but expect the minimum to be between £0.50 and £1.50 from hereon out.
free borders and dividers will still be shared, as well as psds when i come to making them. paid dividers will be due to their levels of customisation.
with all this being said — the rules remain the same regardless if they are paid or free: all content must be credited appropriately, failure to do so will result in blacklisting, if it happens on a consistent basis then that will result in all downloads being made private & through IM only, with evidence of crediting being provided. if you buy a product that allows you to input your url, that does not mean you can claim you made it yourself. credit me.
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