#delhi bars and clubs

[travelo]

Crystal momos at Tama Brewery in Faridabad

Crystal momos I still remember when I had dumplings for the first time in my life in Delhi. I was in school preparing for my engineering exam. Since then I have tried dumplings a lot of time from different places across the globe. Last night was quite interesting, where I tried these crystal dumplings at @tamabreweryandworldkitchen in Faridabad. These dumplings were top with pomegranate and the…

[underdoggssportsbar]

Searching for the ultimate sports bar experience in Delhi? Look no further than Underdoggs Sports Bar & Grill—the unrivaled destination for sports enthusiasts! Indulge in the thrill of the game while savoring delicious bites and refreshing drinks in a vibrant atmosphere. With multiple screens broadcasting live sports events, every moment is electrifying. Whether you're a fan of cricket, football, or basketball, we've got you covered. Elevate your game day with our signature cocktails, mouthwatering cuisine, and top-notch hospitality. Join us at Underdoggs, where every match becomes an unforgettable celebration. Experience the best sports bar in Delhi, where passion meets perfection!

[bbvlogs]

Welcome to light house ❤️‍🔥😍 #lighthouse #trending #virel #bar #barbershop #cafe #lounge #club #followers #like #likesforlike #instagram #usa #india #canada #delhi (at Lighthouse_jaipur) https://www.instagram.com/p/CpLPMxpylJd/?igshid=NGJjMDIxMWI=

[aaravr902]

"Indulgent Luxury Clubs in South Delhi: Where Elegance Meets Entertainment"

Experience opulent leisure at its best with luxury clubs in South Delhi, right from the comfort of home. Elevate your entertainment quotient in the heart of Delhi as you step into a world where elegance seamlessly merges with excitement. Discover lavish havens where elite services, exquisite ambiances, and top-notch entertainment converge. Unwind, socialize, and revel in the finest offerings of luxury clubs in South Delhi, redefining your evenings in the comfort of your home.

[nextmashup]

The 10 Best Pubs in Delhi to Party Hard

Are you in search of the best pubs in Delhi to party hard with your friends? You are at the right place then. Here you can know about some of the top pubs in Delhi to try! A pub or you can say a public house for locals to hang out. It is a drinking and enjoying establishment fundamental to the culture of countries like Britain, Ireland, Australia, and New Zealand. Most pubs have a vast range of…

[liaisonlobbistindia]

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[octuscle]

Oh thank goodness! Just made it to baggage claim at DEL to grab my bag… hope none of the leather is damaged.

Good news, everything is in perfect condition. You even feel like everything is freshly polished when you open the case. It smells even more intensely of leather than when you packed the case. The bellboy who helps you unpack the suitcase is amazed. You can be sure that in fifteen minutes the entire hotel will know about your special luggage. But you don't care about that. You've already sat at the hotel bar in a full leather outfit in completely different hotels.

Whereby I must show you my respect. To go outside in this humidity and at over 30 degrees Celsius in a full outfit already proves that you are serious about leather, mate! Unfortunately, Delhi has now not so the gay nightlife. And a leather scene is also not necessarily there. But you don't need long to find like-mates in the relevant social networks. There are enough expats in the city. And private parties are obviously the place to be. A pretty horny looking fellow invites you to his boss's party. He sends you a limousine tonight to take you to the party. It all sounds pretty exclusive.

After a few days in the hotel, hardly anyone reacts to your appearance in shiny creaky leather in the lobby. The doorman holds the door open for you and opens the door to the back of the impressive limousine. The driver lowers the divider to you and tells you that you can help yourself to the bar. You may also help yourself to the cigars. According to his knowledge, it should be your favorite brand. And the window whirs back up. That the chauffeur has presented his muscular tits naked, you are no longer surprised. You light a cigar and start to massage your cock in anticipation of a horny party.

It becomes more and more bizarre. The car passes a guarded gate and drives through an illuminated park for what feels like a quarter of an hour. Then the car stops and a completely naked bodybuilder opens the car door for you. Everywhere, people who look like clones of the bodybuilder stand around and hand out drinks and snacks. Or walk around with a tray full of poppers. And in between there are horny fellows. In suits, in latex, in all kinds of gear. Only leather is actually quite rare. Finally you see the guy with whom you had an appointment. He asks you if you want to dance. Not really your thing. But you do him the favor. Mate, it's really hot. You feel like you're sweating through the leather. And you're actually sweating through the leather. The leather gets thinner and thinner. And mischievous with your skin getting darker. The only thing left on your chest is a harness of chain links and leather. No idea where it came from. But it feels better. Nevertheless, beads of sweat glisten on your chest hair. Fuck, you had shaved your chest especially for the party. And why is your dance partner suddenly as tall as you? A moment ago you were a good head taller… No matter, the music gets into your head, the poppers too, you just let yourself go…

The next morning you wake up. This is not your hotel room. It looks more like a darkroom. With a bed covered with leather. And a bathroom next to it, the one with the black light illumination and the pee trough also in a leather club. There's a knock at the door. Your dancing partner from yesterday enters. Your host or rather your new master would like to meet you now. Welcome to Delhi!

[mmatigers2023]

gymnastics-institutes-in-Delhi Gymnastics Tuition Classes and Coaching Centres in Delhi

Gymnastics Gymnastics is the practice of athletic exercises for the development of the body, especially those exercises performed with apparatus such as rings, pommel horses, bars, and balance beams. Although gymnastics was likely practiced in ancient Egyptian and Chinese cultures. All of our classes are designed to train children not only in physical skills, like coordination, strength and flexibility, but to help children grow in self-confidence and social skills as well.

Our Studio, we love to watch children grow. Throughout our 10 years of training Students in gymnastics, we have helped a whole generation grow up strong. As kids progress through our classes and programs, we see their flexibility, body awareness and fitness increase. What’s even more important is that parents are thrilled as they watch their children grow in Self-esteem, Confidence and Character.

Our Studio, We offer instruction (gymnastics) for every age group, from pre-scholars to high-school and adult students. And our nationally-certified, professional staff members work to make sure each student’s gymnastics experience is a fun and rewarding one.

Acrobatic Gymnastics - Acrobatics combines Dance, Gymnastics skills, and Synchronization.

Rhythmic Gymnastics - Are choreographed to music, involving body elements and binned with the handling of small equipment including a rope, hoop, ball, clubs and ribbon.

Balance Exercise - A balance exercise consists of static balance elements intricate pyramids, transitions between balance holds.

Balance Exercise - A balance exercise consists of static balance elements intricate pyramids, transitions between balance holds.

Dynamic Exercise - Dynamic exercise include skills with partner throws and pitches to catches by the base partner(s) or landings on the floor.

The gymnast performs a choreographed routine of Leaps, Acrobatic skills, Somersaults, Turns and Dance elements on a Padded beam. The event requires in Particular, Balance and Flexibility.

[rnsfotography]

🥂🔥🔥🍷🍷♥️ Oct 2022 Pre Diwali Bash Fashion Meets Glamour Fashionable Wednesday DIVA Nights Powered by @sakshi2191 Party Hard @ankit.09 s @clubbw Electrified by @itskjzone @kabirbalii @djskamer Legendary Party Palace Since 2012 Delhi NCRs Most Happening High Vibes Compact ♥️🍷🍷 @raphael__2908 SURYA Hotel NFC South Delhi 🍷♥️♥️♥️♥️ I’m coming up so you better get this party started. Twinkle, Twinkle little star… Point me to the nearest bar. Pop the champagne, she is changing her name. #nightphotography #night #photography #longexposure #photooftheday #ig #nightsky #streetphotography #nature #nightlife #photo #instagood #astrophotography #naturephotography #travel #travelphotography #moon #canon #photographer #landscape #sky #picoftheday #milkyway #instagram #stars #love #shots #landscapephotography #light #city (at Club-BW, Hotel Suryaa) https://www.instagram.com/p/Cj1E1o9oHLc/?igshid=NGJjMDIxMWI=

[lyricsolution-com]

Aryan Khan Stuns As A Dapper 'Man In Black' As He Walks Red Carpet In New Delhi | People News

New Delhi: Bollywood superstar Shah Rukh Khan’s son looked every inch dapper as he walked the red carpet for a bar launch here. Aryan was seen at the Thanks & Beyond club in the Nehru Place area in New Delhi. He made a showstopping entry wearing his luxury streetwear brand D’yavol. He looked handsome in a dark hued hoodie paired with a T-Shirt with the brand’s name written on it with white and…

[sloshout01]

Top 10 Clubs for Party in Delhi: Experience the Best Nightlife | Sloshout

Delhi’s nightlife is nothing short of electrifying, with a wide array of nightclubs catering to partygoers of all tastes. Whether you're in the mood to groove to the latest beats, enjoy live performances, or relax with friends over drinks, the city's clubs offer it all. If you’re on the lookout for the best clubs for party in Delhi, we’ve rounded up the top venues where the fun never stops. From glitzy nightclubs to cozy lounges, here’s your ultimate guide.

Why Delhi’s Nightclubs Stand Out

Delhi’s nightclubs for party are known for their dynamic atmosphere, talented DJs, and diverse music styles. Whether you love EDM, Bollywood beats, or live band performances, there’s a place for everyone in the capital’s thriving party scene. Here is the Top 10 List of Nightclubs for party in Delhi

1. Kitty Su – The Lalit Hotel

A top choice for party lovers, Kitty Su is renowned for its luxe interiors and world-class sound system. It frequently hosts international artists, making it a hotspot for EDM fans.

Entry Fee: ₹2,000–₹5,000 (approx.)

Location: The Lalit, Barakhamba Road

Highlights: International DJs, themed parties, luxury experience

2. Privee – Janpath

Privee is a favorite for Bollywood music lovers. Located in the heart of Delhi, it boasts a huge dance floor and a vibrant crowd, making it one of the best clubs for parties in Delhi.

Entry Fee: ₹3,000 (approx.)

Location: Shangri-La's Eros Hotel, Janpath

Highlights: Bollywood hits, commercial music, VIP experience

3. Toy Room – Aerocity

Toy Room is a global clubbing sensation that has made its mark in Delhi. Known for its plush interiors and exclusive vibe, this club is ideal for those looking to party in style.

Entry Fee: ₹3,000–₹5,000 (approx.)

Location: Aerocity, Delhi

Highlights: Celebrity parties, luxe ambiance, high-end experience

4. Summer House Cafe – Hauz Khas

For a more relaxed yet happening party, Summer House Cafe is the place to be. The rooftop seating and live music create a unique atmosphere, ideal for a casual night out.

Entry Fee: Free (cover charges may apply)

Location: Hauz Khas Village

Highlights: Rooftop bar, live music, chilled-out vibe

5. Ministry of Beer – Connaught Place

Ministry of Beer combines craft brewing with the nightclub experience. With a steampunk-themed interior and great music, this place is perfect for beer lovers who want to party.

Entry Fee: ₹2,000 (approx.)

Location: Connaught Place

Highlights: In-house brews, live DJ, quirky decor

6. Playboy Club – Samrat Hotel

Known for its opulence and exclusivity, Playboy Club is one of the most luxurious nightclubs for party in Delhi. With celebrity DJs and exclusive events, this venue offers a glamorous party experience.

Entry Fee: ₹5,000–₹7,000 (approx.)

Location: Samrat Hotel, Chanakyapuri

Highlights: VIP sections, luxurious setting, high-end parties

7. Keya – Vasant Kunj

Keya is known for its high-energy environment and chic crowd. This club offers a stylish setting, great music, and is perfect for those who love to party late into the night.

Entry Fee: ₹2,000 (approx.)

Location: DLF Promenade Mall, Vasant Kunj

Highlights: Trendy crowd, top DJs, stylish ambiance

8. Lithiyum – Ashoka Hotel

Lithiyum is a one-stop destination for nightlife, offering a lounge, bar, and club in one venue. It’s popular for its electric atmosphere and top-notch service, ideal for upscale partying.

Entry Fee: ₹4,000 (approx.)

Location: The Ashoka Hotel, Chanakyapuri

Highlights: Multi-section venue, excellent service, VIP experience

9. Social Offline – Hauz Khas

Social Offline blends co-working with nightlife. By day it’s a creative workspace, but at night it transforms into one of the most happening party spots in Hauz Khas, offering creative cocktails and upbeat music.

Entry Fee: Free (cover charges may apply)

Location: Hauz Khas Village

Highlights: Signature cocktails, vibrant crowd, unique concept

10. The Electric Room – The Lodhi Hotel

The Electric Room offers an intimate party setting with live music and a sophisticated bar scene. This venue is perfect for those who want to enjoy great cocktails and an energetic night without the overwhelming crowd.

Entry Fee: ₹3,000 (approx.)

Location: The Lodhi Hotel, Lodhi Road

Highlights: Live bands, intimate setting, premium bar

Related Blog: 14 Awesome After Party Restaurants & Clubs In Delhi NCR

What to Expect in Terms of Cost?

The nightclubs for party in Delhi typically charge entry fees ranging from ₹2,000 to ₹7,000, depending on the venue, day of the week, and event. Some clubs also offer VIP tables, bottle service, and exclusive party packages for those looking to elevate their experience.

Book the Best Nightclubs for Party in Delhi with Sloshout

Looking to plan a memorable night out? With Sloshout, booking the perfect party venue is easier than ever. Whether you’re hosting a birthday bash, bachelor party, or corporate event, Sloshout helps you find and book the best clubs for party in Delhi. Offering tailored venue suggestions, the platform ensures you get the perfect spot that fits your needs and budget.

Make your next party unforgettable—book your venue through Sloshout today.

[aaravr902]

Jazz Club In South Delhi

Home-Delhi is an all-in-one most affordable and best club in Delhi. At the heart and soul of the venue, the Supper Club is home to curated live performances within the comfort of its sophisticated cocktail lounge and cozy dining room.We offer the best Japanese food, live music, members lounge, events, dining in ambiance ...

[oppvenuz4456]

Bouncer Services in Delhi: Ensuring Safety and Security at Events

In a bustling city like Delhi, where large-scale events, parties, weddings, and corporate functions are frequent, ensuring the safety and security of guests is a top priority. Bouncer services have become an essential part of event planning to maintain order, manage crowds, and ensure the smooth functioning of any gathering. Professional bouncers are trained to handle various situations, from managing large crowds to addressing security concerns. Here’s a guide to bouncer services in Delhi and why they are important for your event.

For More Info Check https://www.oppvenuz.com/vendors/bouncer/?city=delhi 

Why Hire Bouncer Services?

Hiring bouncer services is crucial for any event where crowd management, security, and safety are priorities. Whether it's a high-profile wedding, a corporate event, a club party, or a product launch, bouncers play a key role in ensuring that everything runs smoothly. Their primary job is to ensure that the event is secure, guests are safe, and any potential risks are mitigated. They also help maintain order, especially in events with large crowds or where alcohol is served. Their presence alone often acts as a deterrent to unruly behavior.

Types of Events That Require Bouncer Services

Bouncer services are essential for a variety of events. For weddings and private parties, especially those with high-profile guests or large numbers of attendees, bouncers help manage entry, keep uninvited guests away, and handle any unforeseen situations. Corporate events also benefit from security services, especially if important clients or dignitaries are attending. Nightclubs, bars, and music events regularly require bouncers to control crowds, prevent disturbances, and ensure compliance with local regulations. Even political rallies, product launches, and promotional events in Delhi often rely on professional bouncers to manage large groups of people safely.

Trained and Professional Bouncers

The bouncer services in Delhi are provided by agencies that hire trained professionals. These bouncers undergo rigorous training in areas like crowd management, first aid, conflict resolution, and handling emergency situations. They are also trained in basic security measures like checking IDs, managing entry points, and ensuring that the event space is secure. In addition to physical training, many agencies in Delhi provide their bouncers with soft skills training, so they can interact politely with guests and manage situations without resorting to force unless absolutely necessary.

Customizable Services for Different Needs

One of the benefits of hiring bouncer services in Delhi is that they can be tailored to the specific needs of your event. You can hire a few bouncers for a small private party or a large team for a major event. Some events might require discreet security to blend into the background, while others may need a more visible security presence. Many agencies offer additional services such as VIP protection, armed security, and CCTV surveillance. Depending on the scale of your event, you can choose services that fit your requirements and budget.

Agencies Offering Bouncer Services in Delhi

Delhi is home to several reputed security agencies that provide bouncer services for various events. Some of the top agencies include G7 Security, known for its reliable and professional bouncers, Security Solutions India, which specializes in both personal and event security, and Fireball Securitas, offering customized security solutions for high-profile events. These agencies are licensed and follow strict protocols to ensure that their staff is well-trained, experienced, and able to handle any security challenges that may arise during an event.

Ensuring Safety and Crowd Control

Bouncers are essential for ensuring that the event remains peaceful and that all guests are safe. They monitor entry points, check guest lists, and ensure that only authorized individuals are allowed into the venue. They also manage the flow of guests, prevent overcrowding, and keep an eye on any suspicious activity. In case of an emergency, bouncers are trained to handle evacuations, provide first aid, and coordinate with local authorities if needed. Their quick response to situations such as fights, theft, or disturbances ensures that the event remains under control.

Working with Event Planners

Most event planners in Delhi coordinate with bouncer service providers to ensure that security is an integral part of the event planning process. Bouncers work closely with event managers, venue staff, and security teams to create a comprehensive safety plan for the event. They ensure that all potential security risks are identified in advance and managed effectively. For larger events, bouncers may also collaborate with local police or emergency services to ensure full coverage and preparedness for any unforeseen incidents.

Importance of Licensing and Background Checks

When hiring bouncers for an event, it’s crucial to work with licensed agencies that perform thorough background checks on their staff. Professional agencies in Delhi ensure that all bouncers have clean records and are physically and mentally fit for the job. This guarantees a higher level of safety and professionalism, reducing the risk of incidents at your event. Always check the credentials of the security agency and inquire about the training and vetting process for their staff.

Cost of Bouncer Services

The cost of bouncer services in Delhi can vary depending on several factors, including the size of the event, the number of bouncers required, and the duration of the event. For smaller private gatherings, hiring one or two bouncers may be relatively affordable. For larger corporate events or weddings, you may need a team of bouncers, which can increase the cost. It’s important to get a detailed quote from the security agency based on your specific needs and ensure that the services offered fit within your budget.Hiring professional bouncer services in Delhi is an essential step in ensuring the success and safety of your event. With trained professionals handling crowd management, security, and emergency situations, you can focus on enjoying the event while ensuring a safe environment for all your guests. Whether you're hosting a large public event or a small private function, bouncer services provide peace of mind and help maintain order.

[lacafe]

Unveil the Charm of Rishikesh at Little Amsterdam OSCENOX: A Culinary and Entertainment Haven

Rishikesh, nestled in the lap of the majestic Himalayas, offers an enchanting blend of spirituality, adventure, and natural beauty. At Little Amsterdam OSCENOX, located at Bypass Road, Near Laxman Jhula, Tapovan, Rishikesh, Uttarakhand 249192, we invite you to experience an unparalleled dining and nightlife adventure that complements the unique allure of Rishikesh.

A Culinary Delight with Scenic Views

As the best non-veg restaurant in Tapovan, Little Amsterdam OSCENOX serves a delectable menu of traditional Delhi dishes and innovative global cuisine. Enjoy your meal while soaking in the best Ganga view from our terrace, where the serene beauty of the Ganga River and surrounding landscapes create a truly memorable dining experience.

Vibrant Nightlife at Oscenox LA

After dining, immerse yourself in the vibrant nightlife at Oscenox LA, our on-site nightclub. Known as a premier party club in Rishikesh, Oscenox LA features dynamic DJ nights and live music, making it a top dance bar in Rishikesh. Our well-stocked bar in Rishikesh complements the lively atmosphere, offering the perfect setting for a night out.

Romantic and Relaxing Atmosphere

For couples seeking a romantic evening, Little Amsterdam OSCENOX provides an intimate setting with stunning river views. The peaceful ambiance is ideal for a memorable night together, set against the backdrop of Rishikesh’s natural beauty.

Activities and Amenities

Enhance your visit with our additional offerings:

River Rafting & Bike Rentals: Add excitement to your stay with thrilling river rafting and bike rentals.

Wellness & Yoga: Rejuvenate with our wellness and yoga sessions.

Pet-Friendly: Enjoy a welcoming environment for you and your furry friends.

Complimentary Wi-Fi & Convenient Parking: Stay connected with our free Wi-Fi and enjoy hassle-free parking.

Explore Rishikesh and Uttarakhand

Tourism in Uttarakhand is a journey through stunning landscapes and rich cultural heritage. Rishikesh, in particular, is celebrated for its spiritual significance, with numerous ashrams and temples, alongside thrilling outdoor activities like white-water rafting and trekking. The serene environment, framed by the Himalayas and the Ganga River, offers a peaceful retreat from the hustle and bustle of city life.

Best Seasons to Visit Rishikesh:

Spring (March to May): Pleasant temperatures and blooming nature make it an ideal time for sightseeing and outdoor activities.

Autumn (September to November): Clear skies and mild weather are perfect for enjoying Rishikesh’s natural beauty and participating in adventure sports.

Rishikesh’s Environment: Known for its lush greenery and tranquil surroundings, Rishikesh offers a refreshing escape into nature. The cool, clean air and picturesque river views provide a rejuvenating atmosphere that enhances any visit.

Little Amsterdam OSCENOX seamlessly blends the charm of Rishikesh’s environment with exceptional dining and entertainment. Whether you’re exploring nearby resorts in Rishikesh or staying at a hotel in Tapovan, our restaurant and bar in Rishikesh is the perfect destination for a complete Rishikesh experience.

Join us today to savor the best of Rishikesh and make your adventure truly unforgettable!

[tradewithraj]

Gurugram has a king of good times. Lakeforest Wines is both liquor monopoly & a renaissance

‘It used to be the monopoly of Ponty Chadha,’ Neeraj Sachdeva, Lakeforest founder, said. After running a wine business in California, Sachdeva now rules Gurugram.

Neeraj Sachdeva, founder of Lakeforest Wines, at his office in Gurugram's Sector 18 | Photo: Sagrika Kissu | ThePrint

Gurugram: Neeraj Sachdeva’s world of affluence is divided into two hemispheres. On weekends, he tees off at Gurugram’s exclusive DLF Golf Club, often sharing the greens with the likes of cricket legends Kapil Dev and Yuvraj Singh. But come Monday, he’s back at his Sector 18 office, steering the growth of his liquor empire, Lakeforest Wines, now virtually a household name across Delhi-NCR.

But 55-year-old Sachdeva is no ordinary booze baron—he’s the first mover behind Gurugram’s transformation into Delhi-NCR’s liquor mecca. Selling everything from Red Label to Chilean reds to Japan’s Suntory Whisky Toki, shiny, mall-like chain outlets have become a symbol of the city’s pride and identity. In Haryana, a state where alcohol was banned between 1996 and 1998 and the market was long confined to dingy shops, Sachdeva returned from the US in 2004 with a vision to reshape how alcohol was sold, seen, and savoured in Gurugram—and pulled it off. Today, he’s not just a local player; he’s one of India’s biggest importers of wine – the quintessential drink of the wealthy.

“I always had confidence in myself that I would make it very big. I always wanted to make a lot of money,” Sachdeva said, seated in his plush office, surrounded by shelves of top-selling wine bottles.

A certified sommelier, Sachdeva ran a successful wine business in California before he decided to return to India 18 years ago, when the liquor market was dominated by barons like Ponty Chadha and Vijay Mallya. At first, Sachdeva had plans to manage the import section of Chadha’s operations, but the deal fell through. That’s when he opened his own upscale liquor store in Gurugram in 2007, located in the buzzing Sahara Mall and with celebrities like Ajay Devgn and Shilpa Shetty adding glamour to the inauguration.

Back then, convincing Sahara Mall’s management to allow a liquor store wasn’t easy, and he ended up with a shop tucked away at the back. But nearly two decades later, Gurugram’s liquor market has exploded, and there’s even a local saying: “There are fewer people and more liquor stores in Gurugram.”

With Haryana’s relatively liberal excise policy, a per capita income that’s topped the national average by about 70 per cent for years, and Gurugram’s cosmopolitan corporate culture, competitors like Discovery Wines and, later, G-Town are also vying for the high-end space now.

Sachdeva, however, had already carved out his advantage by securing the only Imported Foreign Liquor (IFL) licence in the region until 2018, establishing an early monopoly in the sector.

“From 2008 till 2017-2018, Neeraj Sachdeva was the king of imported liquor,” said a senior excise official in Gurugram on condition of anonymity. This dominance was largely due to Sachdeva’s control over the exclusive bottle in licence (BIO) and the L1 BF licence, which allowed him to import and distribute alcohol across Haryana. The official also noted that no one else could afford the steep import license fee until prices dropped from a high of Rs 50 crore in 2018. As a result, Haryana now has 16 L1B license holders.

Even though we now have an L1-BF licence, we still source certain wines from Neeraj because we don’t have the same access to international wine markets. He was ahead of his time and had branded himself in a way that made him stand out

-Abhimanyu Singla, owner of Discovery Wines

“While domestic players like Singlas, Mahalaxmi, and ADS stayed local, Sachdeva supplied top hotels like the Taj, Crowne Plaza, and Oberoi and through this he established relationships with big hoteliers, bars, and HNIs (high net worth individuals), building a strong distribution network,” added the official.

Sachdeva’s taste for luxury is reflected in his wine brand, Niccolo Sanitino, which he claims is the Italian version of his name. His influence reaches far and wide —politicians, cricketers, and Bollywood stars alike buy from him because they “trust the quality” of his liquor, he said.

“I can easily say that right now I am the number one private liquor importer in India. I am the only one with a backward integration channel. I even supply liquor to my competitors, Discovery Wines and G-Town, and big bars and restaurants in Sector 29 of Gurugram,” Sachdeva added. “For me, buying liquor should be akin to a shopping experience, and I have ensured Gurgaon has that. I want the world to learn the Gurugram way.”

Global ambitions

When Neeraj Sachdeva was growing up in Delhi, he had his fair share of brushes with future celebrities—playing cricket with Shah Rukh Khan, his senior at St Columba’s school, partying with fellow Delhi University student Akshay Kumar in Vasant Kunj, and, later, forging a close friendship with Vivek Oberoi.

“As a kid, I admired many people. Now, those people are my fans,” he smiled.

But Sachdeva isn’t content with merely lubricating the parties of India’s rich and famous or running his glitzy retail outlets—20 in Gurugram and a few in West Bengal and Uttar Pradesh.

The two other pillars of his business are import and distribution and that’s where he is smelling the greatest opportunities.

His goal is to become the world’s biggest distributor of liquor, and he is doing everything he can to get there. He already owns a distillery in France and breweries in Chile, Spain and Scotland, where Lakeforest Wines produces its own gin, wine, and tequila. It also imports and sells its wines in India under brands such as Woodbridge, Temalo, and La Fantasia, starting at Rs 900 per bottle.

Currently, Lakeforest Wines owns around 12 liquor brands worldwide and represents one of the world’s largest wine groups, Constellation, in India. They are also launching their own tequila brand, Don Santos.

“Popular brands in the world don’t get entry into India. We partner with them and import those brands under our panels. We have already given people our retail experience. Now, we want to show how distribution is done,” said Sachdeva.

First wine, then beer

As Sachdeva gears up to conquer new realms in the liquor industry, his competitors are taking notes.

“Sachdeva has followed in the footsteps of Amandeep Singh Dhall from the Brindco Group,” said a competitor, asking to remain anonymous. “Dhall began by focusing on the import and distribution of premium wines before later expanding into beer.”

Dhall was a top player in the wine business—until his arrest last year in the Delhi excise policy case for allegedly paying kickbacks to Aam Aadmi Party (AAP) leaders. Other than Brindco, distributors such as Pernod Ricard and IndoSpirits were also named in the case and denied licence renewals in Delhi last year.

With a gap in the market, other players are vying for dominance and Sachdeva is a frontrunner.

“India is developing a taste for wine, with consumption rates on the rise. Sachdeva stands out as one of the largest importers in this growing market,” said a senior official of the International Spirits and Wines Association of India (ISWAI). “The wine market is small and fragmented, but it is the most prestigious segment.”

India’s wine market dipped from Rs 1,900 crore in 2020 to Rs 1,625 crore in 2021 during the pandemic, but high-end wines weathered the storm better, according to an industry report by the consultancy firm Technopak. By 2022, the market was rebounding, with projections to reach Rs 3,795 crore by 2025.

The “premiumisation” of the alcohol industry and the growing social acceptance of wine are key drivers of this growth, with imported wines anticipated to make up 18 percent of the market, the report added.

According to a Forbes report last October, wine consumption in India increased by 29 per cent in 2022, with an estimated 10 million Indians reportedly drinking it regularly.

In 2023-24 alone, Sachdeva imported wine worth over Rs 85 crore. Even his main competitors, Discovery and G-Town (formerly Jagdish Wines), purchase a portion of their imported wine from him.

“Even though we now have an L1-BF licence, we still source certain wines from Neeraj because we don’t have the same access to international wine markets,” said Abhimanyu Singla, owner of Discovery Wines. “He was ahead of his time and had branded himself in a way that made him stand out.”

For Sachdeva, quality is paramount in his premium wine imports—reputation is everything. His import business follows a rigorous process—the company first procures wine samples, tastes them, and then visits the wineries in those countries to ensure consistency before starting the shipment.

“We get most of our shipments in cooler periods because temperature is a constraint and the fluctuation should not be more than 10 degrees. It’s very hot in June and July, so your wine will be cooked, and you are done,” said Sachdeva.

Much like Dhall, Sachdeva is also turning his attention to imported beer. His target is Europe, with a focus on bringing prominent beer brands from Belgium, the Czech Republic, and Germany into the Indian market.

I would go to people’s houses (in the US), teach them about wine, and do tastings with their friends. Soon, the word spread, and instead of going to wineries, people came to my store to taste wine and get it bottled

-Neeraj Sachdeva

These lofty dreams require deep pockets due to India’s prohibitively high tariffs on imported alcohol. Any finished alcoholic product entering India faces a 150 per cent basic duty, according to the ISWAI official—and that’s just the beginning.

“India has very high tariffs. After basic duty, the finished product that comes to India, goes to the states, and then there are additional duties charged on imported products, and that makes the entire process really expensive,” the official added.

But more than tariffs, Sachdeva’s biggest concern is retaining quality and freshness. To overcome this, he’s working on efficient distribution channels.

“Europe is a hub of good beers, but it’s a difficult market to crack because the transit time is too long. We plan to logistically bring the beer to India. The day it is brewed, we will get it here,” said Sachdeva.

The long game

Sachdeva’s life seems straight out of a Bollywood movie: a liquor baron living in the ultra-exclusive Camellias complex, hosting parties twice a week to strengthen his network, and playing golf with the who’s who of Gurugram. At the end of a long day, he enjoys his whiskey and vodka in the comfort of his opulent apartment, where the building even boasts its own movie theatre, cigar bar, and bowling alley.

“I am an out-and-out businessman, and you can call me a social butterfly,” said Sachdeva, whose flamboyant personality matches his bold business strategies.

Despite his straightforward nature and accessibility, Sachdeva draws strict boundaries to protect grand vision. He keeps his inner circle tight, allowing only three childhood friends—who work alongside him and know every detail of his business—into his confidence. He doesn’t like to name them and keeps them out of the public eye.

Sachdeva once learned the hard way about the risks of the liquor business when he opened a store in Faridabad and ended up spending a day in jail, accused of defrauding the administration.

“That store was run by my uncle but was in my name. I closed the unit. Can you imagine, I’ve never even been to Faridabad. You can’t trust anyone in this business. Rich people in India have a lot of money, and they want to pull everyone down,” he said solemnly.

Currently, Sachdeva and his team of three friends-cum-business partners are preparing to launch an Initial Public Offering (IPO) to allow them to offer shares of the company to the general public and institutional investors. It’s a move that would place his private liquor company firmly on the industry map.

My father is very serious about his business. After graduation, he told me he wouldn’t give me any position without first understanding the business and working as a regular employee for a few years

-Riya Sachdeva, head of Lakeforest Wines’ media and public relations

He’s set a three-year target for this goal. His three-floor glass-fronted office is bustling with private equity investors, investment bankers, and auditors, all preparing him for this big step.

“You have to qualify for all the SEBI rules and regulations, get your accounts audited—listing on the stock exchange is seen as a sign of respectability for a liquor baron,” said an employee working at the headquarters of Lakeforest Wines.

At any given time, Sachdeva has multiple projects in the air. He’s even distributing a few brands for Diageo, one of the largest liquor companies in the world.

“I am going to meet Diageo India MD Ashish Parikh at Golf Club,” said Sachdeva, as he rushed out of his office on a busy afternoon in his Range Rover.

Love story with wine

Sachdeva’s is not a rags-to-riches story, but his family has gone through some rough patches.

His mother, Kamlesh, who now lives in The Magnolias—a high-end gated complex next to Camellias—recalled how she had to take charge of the family’s finances after her husband, Sachdeva’s late father, suffered losses in the auto ancillary business he ran in Delhi’s Kashmiri Gate. To make ends meet, she stitched school uniforms, eventually hiring 10 workers as her business grew. But luxuries were few. When wealthier relatives visited and bought Coca-Cola bottles for the kids, Neeraj would never touch them.

“He always felt that the relatives were being arrogant and mocking our financial situation. He would say, ‘Mumma, I will be super rich someday,’” said Kamlesh, smiling.

After finishing his schooling and college in Delhi, Sachdeva moved to the US in 1994, chasing the capitalist dream of becoming a wealthy businessman—not in wine, but in garment trading.

While staying with his uncle, an Intel employee in California, a visit to a vineyard changed everything. Sachdeva shifted his focus to the wine industry, taking jobs at wine stores and earning his certification as a sommelier. His entrepreneurial instincts quickly kicked in.

“While working at a store, it crossed my mind that wine tastes different every year—so what if I open a wine tasting room inside the store?” said Sachdeva.

At the time, he encountered scepticism about whether an Indian could pull off such a venture, but he persisted, and eventually, his wine tasting room became a hit. His concept was simple: pay $5 to taste a flight of 5-6 wines, and if you bought a bottle, the tasting fee would be adjusted.

Whenever I ask (Neeraj) to slow down, he says, ‘Ma, it’s not about me anymore but about the 400 people who work with me. Their lives are dependent on me. They expect an increment every year, and I can’t be selfish

-Kamlesh Sachdeva

“I would go to people’s houses, teach them about wine, and do tastings with their friends. Soon, the word spread, and instead of going to wineries, people came to my store to taste wine and get it bottled,” said Sachdeva.

This is when Sachdeva began networking. He conducted wine tastings with the MD of Intel, the Rockefeller group, and built valuable contacts in the industry. In 1996, he opened his first store in El Dorado Hills, marketing himself by conducting tastings with the city’s elite.

Business was thriving, but in the mid-2000s, his wife Ruchira set India plans in motion. As a homeopathic doctor, she was unable to practice in the US and wanted to return home.

Sachdeva followed her in 2004. Within just two months in Gurugram, it struck him that he could create a wine oasis in the city.

“Back then, stores were dingy, shabby, and had black-coloured grilles as if the alcohol was being supplied from a jail,” recalled Sachdeva. “There was nothing here, and I had all the knowledge of the industry. I was sure I couldn’t fail here.”

A few initial hiccups didn’t deter him.

“It used to be the monopoly of Ponty Chadha back then. So, I met him and asked him to let me handle his import section of the business,” Sachdeva said. When the deal didn’t materialise, he devoted himself to opening his new store. Since then, there’s been no looking back.

A slight hangover

In April 2022, actor Nargis Fakhri inaugurated Lakeforest’s grandest outlet yet—an 11,000-square-foot luxury store, L1 West, in Sector 17/18, complete with a sommelier, a vast selection of high-end brands, and even a wine gallery. Sachdeva, dapper in a cream-coloured suit, was present at the event, mingling with other members of Gurugram’s high society.

Earlier this month, another Lakeforest outlet opened at the Delhi-Gurugram Rajokri border, touted in social media posts as a “woman-friendly store with an immense parking space”.

Puttering around her luxury apartment, however, 75-year-old Kamlesh Sachdeva said she wishes her son would press pause for a while.  She pointed out that he has earned enough to secure the future of their family for generations.

“But whenever I ask him to slow down, he says, ‘Ma, it’s not about me anymore but about the 400 people who work with me. Their lives are dependent on me. They expect an increment every year, and I can’t be selfish,’” she said.

A devout follower of the Brahma Kumaris, a spiritual movement that advocates teetotalism and simple living, Kamlesh fills her days with meditation, kitty parties, and card games with her society friends. But it still gets lonely in her Magnolias apartment, which her son gifted her two years ago, while he shifted to the nearby Camellias.

“Such a big house, and see, I am alone. We got so involved in building our empire that we forgot to enjoy our lives,” she said, pointing to family pictures on the walls.

Sachdeva’s wife, Ruchira, shares similar sentiments.

“As you grow bigger, you’re bound by obligations that must be fulfilled. You see couples enjoying their time together; we don’t have that, and I often complain about it,” said Ruchira, who runs a charitable dispensary in Gurugram.

Ruchira has been urging Sachdeva to take a trip to Europe with her to visit their younger daughter Rima, who’s studying in Spain, but he hasn’t found the time.

“I’m going alone now,” she said. “When I got married in 1994 and went to the US with him, I didn’t know we would become so big.”