The Way to His Heart [10]
Pairing: general!Seonghwa x wife!reader
AU: arranged marriage au (Joseon era)
Word Count: 4.5k
Trigger Warnings: graphic violence/torture, gore, implied mutilation
Summary: Life has been hell ever since your mother's passing many years ago. Despite being from a prominent family, you've never received the privileges associated with it. It only got worse with the arrival of your stepmother and her daughters. When the intimidating General Park was in search of a wife, your father seized the opportunity to dispose of you, simultaneously securing a connection with the powerful general—killing two birds with one stone.
Part 9 | Fic Masterlist | Part 11
"You wanted to see me, sir?" Wooyoung called out, entering the general's study with Jongho following closely behind, having been summoned to the estate.
Seonghwa looked up from his desk, "Ah yes, I heard you turned down the bonus incentive we offered. Why is that? Is there something else that you wish to have?"
Having encountered few who would refuse extra money, your husband found it hard to comprehend the private investigator's decision. Most people around him were usually drawn by the allure of his wealth or other associated benefits, which left him curious about Wooyoung's motives for declining the bonus. Surely, there was something specific he desired.
The younger man beamed, "My lord, I wasn't working so willingly for you because I wanted something more from you. Honestly, nothing makes me happier than being recognised by you! I just... okay, maybe there is one thing I really want."
Raising his brow, the general was not surprised by the sudden admission, "Go on, name it then."
With a cheeky grin, the investigator replied, "It's that you allow me to help you with whatever problems you have now!"
Your husband rubbed the back of his neck sheepishly, "What do you mean? I have no problems now; the worst is over."
"Really? Is that why you're here sulking alone instead of being with Lady Park? You clearly want to be near her, and yet, here you are, staying away from her because you haven't a clue how to face her after the traumatising ordeal you put her through yesterday."
That finally piqued Seonghwa's attention, prompting him to sit up straighter, though he attempted to maintain a nonchalant demeanour, "H-how did you figure that out?"
Without waiting for Wooyoung's response, he shook his head, "No, wait, actually, I don't want to know that. Just tell me... what should I do? I realise I haven't considered well enough what she went through, but I... I've never had to care for someone like this before, and I'm not really sure how to..."
The investigator offered an understanding smile, "My lord, the key to any relationship is communication. You need to talk to Lady Park. Ask her how she's feeling, and tell her you're sorry for what she went through. Avoiding each other won't solve anything; it will only create more distance between you two. You're her pillar of support now, and she needs to feel that you're there for her. You both deserve happiness, but it starts with open and honest communication."
Absorbing the advice, the general nodded thoughtfully, "You're right, Wooyoung. I appreciate your straightforwardness. I'll go talk to her and make things right."
Without hesitating, he sprang from his chair and made his way out of the study. The assistant and his friend couldn't contain their laughter, covering their mouths with their hands, but quickly composed themselves when Seonghwa glanced back at them, "Oh, and please, accept the bonus. You deserve it, especially after this."
Before Wooyoung could object, he had already exited the room and was rushing down the path toward the House of Lotus, his heart pounding at the thought of seeing his wife again.
He remembered how quiet you had been during the entire journey back home the day before, your gaze fixed on the passing scenery outside the window. While you weren't overtly distant or cold to him, you seemed lost in thought throughout dinner. You excused yourself early, retiring to your quarters. The atmosphere carried an unspoken tension, making him hesitant to say anything for fear of your potential reaction.
Reflecting on it, he realised he should have assured you that things would be better from that point forward. Rather than maintaining a facade of normalcy, he regretted not breaking the silence and being there for you in that moment of unease.
His steps hesitated, and his breath deepened as you finally appeared in his line of sight, seated alone in the pavilion outside your room. Your lady etiquette books lay open beside you, but the faraway look in your eyes remained glued to the horizon beyond the lotus pond. For a moment, he stood there, appreciating your beauty, suddenly feeling thankful you looked nothing like your father.
However, as soon as you turned your head slightly and noticed him standing by the entrance, he blinked rapidly, feeling flustered. Gathering his courage, he took a deep breath and approached you.
Just go talk to her, you fool.
Seeing him approach, you closed the books and made room for him to sit in the small pavilion. He offered a warm smile, "Hey, I hope I'm not bothering you or anything."
Shaking your head, you returned a small smile, "No, not at all. I tried to study, but I just... I couldn't."
As he settled down beside you, reaching for your hand, you didn't flinch or pull away. He released a relieved breath and moved closer, "It's alright, you don't have to force yourself. I know you're probably upset with me. I... I'm sorry, my dear."
Lifting your head to meet his eyes, you furrowed your brows, "What? Why would I be upset with you?"
He winced, wondering if you were intentionally testing him to see if he knew what he did wrong. But then again, he knew you would never do anything like that. Sighing, he admitted, "Look, I know I should've thought things through better yesterday. I was so focused on wanting to punish your family for what they did, I forgot about how horrible it must have been for you to go back there and sit through all of that."
"I acknowledge it was a mistake. My intention was to give you a chance to confront your family by taking you to your old room. I didn't think it would affect you so badly. I realise now that it was a misguided decision, and I regret taking you back to that place. I'm a goddamned idiot."
His admission tugged at your heart, and you responded by placing a comforting hand over his.
"Seonghwa, you're not an idiot. I'm not upset with you," You assured him, "I've been quiet since the visit because I'm still processing the fact that my own father killed my mother. All this time, I believed she died from sickness. Now, I can't help but wonder how different my life would have been if only she were still alive. He took her away from me just like that, and for what? All for his own selfish reasons..."
"I just... I feel so—" Tears welled up in your eyes, and your voice broke, "I-I'm sorry..." You pulled your hands away from him, attempting to wipe your eyes, but he gently grasped your shoulders and turned you to face him.
"No, you need to stop apologising. You have every right to be sad, and I'm here to tell you that you never have to endure any more of the pain you're going through alone. I'm here for you, okay? From now on, I want you to lean on me whenever things get too unbearable. Can you do that?"
Feeling the genuine warmth in Seonghwa's tone and seeing the unmistakable care in his eyes, you finally broke down. The weight of the revelations, the pain of your father's actions, and the years of emotional torment spilt over, and you couldn't hold back your tears any longer. He pulled you close, cradling you in his arms as you sobbed against his shoulder.
Whispering comforting words into your ear, he pressed gentle kisses onto the top of your head. His touch was a soothing balm, providing the comfort and support you desperately needed in that moment. As you let out your emotions, he held you tighter.
The sound of your heart-wrenching cries only caused an uncomfortable squeeze in his heart. The general had never experienced this kind of ache before. Throughout his life, he had always believed that no one had a tougher life than he did. But then you came along, with your fragile form, managing to shake his entire world and alter his perspectives on life. All of a sudden, the notion of having someone to protect and care for didn't seem so repulsive, especially when it was you.
You slowly pulled back, staring up at him through your wet lashes, and offered a grateful smile, "Seonghwa, I want to thank you for doing all this for me. I never imagined someone caring enough to go through all that trouble. I promise, in return, I'll try my hardest to be a worthy wife for you."
He wiped away your tears tenderly and gazed into your eyes, "You don't need to prove anything, my love. You're already perfect, just as you are."
Your heart raced, and your eyes widened as you stuttered, "W-wait, what... what did you just call me?"
He stilled, realising the words that had slipped from his mouth before he softened. Leaning close, he pressed his forehead against yours, "My love."
Seonghwa's presence became almost intoxicating. Feeling him so close, as if with a mind of its own, your eyes slowly fluttered closed. He took that as permission to lean in further, and after what felt like an eternity, his lips touched yours in a soft and tentative kiss. When you didn't push him away, he bravely angled his head before pressing his lips firmly against yours.
Finally, our first kiss.
Pulling away after a while to catch your breath, you bit your lip shyly, "I-I'm sorry if I wasn't—"
He shook his head, "Don't worry, it's my first time kissing someone too," He admitted, struggling to take his eyes off your swollen lips. A soft smile played on his lips as he caressed your cheek with his thumb, "Can I..." He asked with half-lidded eyes, and you nodded breathlessly.
Without wasting another moment, he captured your lips in another loving kiss. The world seemed to fade away, leaving only the warmth of each other's presence. His touch was gentle yet filled with a depth of emotion. As the kiss deepened, you felt a rush of emotions, a mix of vulnerability and passion.
Feeling the need for air, he pulled back slightly, his forehead resting against yours. Your eyes met, and you could see the affection and sincerity in his gaze, "You're perfect." He whispered, his voice filled with tenderness, realising that kissing you might just be his new favourite thing to do from now onwards. The moment lingered, the air charged with newfound emotions. It was a beginning, a sweet promise of the love that had blossomed between you.
"Your Majesty, please—"
The King slammed his fists against the handle of his throne, causing the minister to gasp and lower his head. He shook like a leaf, awaiting his impending doom as the ruler declared, "I don't want to hear another word from you, Jang. You're a bloody disappointment. Actually, you're worse than that, you monster."
Kneeling beside your father were your stepmother and stepsisters, equally trembling. Pathetic tears rolled down their cheeks as they attempted to put on a pity show, hoping to move His Majesty's heart. However, their efforts did little to appease his rage. He scoffed in disbelief at their audacity to cry, considering all the despicable things they had done to you and your mother.
This marked the first time the four women had set foot in the palace, and little did they anticipate it would be under such circumstances. The visit might also be their only time here, as the imminent judgement from the King would decide their fate.
Seonghwa stood in the corner, arms crossed over his chest, an amused expression on his face. He left home that morning after a lingering kiss on your lips, feeling rejuvenated and determined. Choosing not to burden you with the details of today's assembly, he shielded you from further thoughts about your family.
Don't worry, my love. I'll make sure they suffer a punishment worse than death.
"I can't stand to look at you imbeciles for another moment longer. Let's get this over with already. Royal Secretary Choi, would you be so kind as to enlighten us with all of Minister Jang's crimes and his punishments?" said the King.
Stepping forward from his corner next to the throne, San bowed, "As you wish, Your Majesty," Tugging open the scroll in his hands, he began reading out loud, "Minister Jang has committed a total of five crimes. First, he committed adultery voluntarily, and for that, he will be whipped with eighty lashes. Second, he committed the crime of official document forgery, and for that, he will be whipped an additional twenty lashes."
Dread filled the minister as he gulped, anxiously listening to the secretary move on to the next section, "Third, for the confinement, continuous abuse, and mistreatment of his own daughter, an innocent citizen, he will be flogged thirty times. Next, for violating the code of ethics as a minister, which is to be a law-abiding citizen, he will be stripped of his title and flogged another twenty times."
As your father's hands trembled, he attempted to hold himself up by pressing his sweaty palms against the floor, breathing heavily as he awaited the final and most severe punishment. San continued, "And finally, for the murder of his first wife, an innocent citizen, he will be sentenced to permanent exile."
That's... it?
Feeling a sliver of hope, the old man let out a small sigh of relief. At least it wasn't death by beheading or arsenic poisoning as he had feared. Banishment seemed acceptable; he supposed he could still live a quiet life somewhere away from here. Bowing deeply, he cried, "Thank you, Your Majesty! Your grace is immeasurable!"
All the ministers and officials present quickly stole glances at Seonghwa, wondering if he would throw a fit and object to the punishment that was yet to be the heaviest one. However, they failed to discern his feelings, as there was only an unreadable smirk on his handsome face.
Lady Jang and her daughters trembled as they awaited their turn. With a nod from the King, the secretary continued, "Moving on, Lady Jang has committed a total of four crimes. First, she voluntarily committed adultery, and for that, she will be whipped eighty lashes. Second, she committed the crime of official document forgery, and for that, she will be whipped an additional twenty lashes."
She nodded to herself, seemingly already accepting her fate, as she listened, "Third, for the confinement, continuous abuse, and mistreatment of the minister's eldest daughter, an innocent citizen, she will be flogged thirty times. And finally, for being an accomplice to the murder of the first Lady Jang, she will be sentenced to penal servitude for life."
Her eyes shot up immediately, finding it hard to accept that she would be separated from her husband. She had believed she, too, would be exiled along with him. But she quickly lowered her gaze as soon as she saw the glare the King had directed at her, as if daring her to complain about it.
Oh god, my life is over...
Noticing the King's patience wearing thin, San quickly concluded with the final sentencing, "Lastly, for the confinement, continuous abuse, and mistreatment of the minister's eldest daughter, an innocent citizen, the three young misses of the Jang family will be flogged thirty times each and sentenced to penal servitude for a total of thirty years."
All three of the sisters' jaws fell slack at their punishment. After living luxurious lives like spoiled brats for so long, they were now expected to be servants, performing hard labour for three decades. All their dreams of getting married and leading comfortable lives were shattered. The prospect of finding suitors after serving their sentences seemed bleak. Their lives were forever ruined, and things would never be the same.
"Now that that's settled, remove these individuals from my sight, and see to it that they receive their physical punishments by today. I don't want their presence contaminating my palace walls any longer than necessary. Moving on to the next agenda, let us discuss who will stand in as the interim Minister of Military Affairs until we elect a new one." The ruler grumbled, waving his hands dismissively.
Seonghwa grinned smugly, relishing the way your father's face fell as he absorbed His Majesty's words. The King fully intended to drive the point home, reminding him that, no matter how much he believed he contributed to the nation, he, too, was just as disposable. Consider it emotional torment for further punishment, if you will.
As the members of the Jang family were forcefully pulled to their feet and guided toward the palace torture chamber where all punishments for criminals were administered, the general bowed deeply, "Your Majesty, forgive this humble subject for not feeling too well. Would it be possible for me to excuse myself from the remainder of today's assembly?"
With a knowing glint in his eyes, the King nodded, "Of course, my boy. Nothing matters more than your well-being. I'll have Royal Secretary Choi send you the minutes of today's meeting later on."
All eyes were fixed on your husband as he confidently exited the hall, wearing an excessively pleased expression, looking a little too content to be feeling unwell as he had claimed. It became evident to everyone that he was plotting something, a scheme that even His Majesty was privy to and had tacitly approved.
"P-please, have mercy!"
Screams reverberated within the dim and eerie confines of the torture chamber, a place the general once frequented during his duties of interrogating spies, war criminals, and suspicious individuals to maintain peace within the nation.
The familiar sounds of your family's agonising cries filled his ears, and he couldn't suppress the chuckle that escaped his lips as he entered, "Ah yes, music to my ears."
Upon his arrival, all the royal guards present swiftly bowed deeply and greeted Seonghwa with respect, "Good day, General Park!" They dared not continue until he gave them a nod, "Go on, don't let me stop you. I'm only here to enjoy the show."
"Yes, sir!" They chanted in unison. To many young soldiers and palace guards, he was akin to a god, an embodiment of success they aspired to achieve one day. Therefore, his mere presence motivated them to perform their duties with increased ruthlessness and precision.
Taking a seat in the centre of the room, your husband bit his lip with a smug expression, locking eyes with your father whose gaze reflected anguish. The elderly man lay face down on a wooden table, enduring lash after lash on his already bloody and battered back. His painful ordeal was far from over.
Whimpering, your father pleaded, "S-Seonghwa, I'm s-still your father-in-law! Please, at least show a little mercy to your wife's father!" Beside him, his wife nodded pathetically, sharing the same painful fate. Meanwhile, the three daughters stood frozen in a corner, wrists cuffed, awaiting their turn to face their beatings.
A devilish laughter escaped the general as he shot a menacing glare at the former minister, "Oh, I'm sorry, was that supposed to make things any better? I would show you mercy if only you had shown my wife any. You shouldn't have said anything, you fool," Turning to the guard in charge of whipping your father, your husband ordered, "Not hard enough, soldier. I want to see his skin tear."
"Yes, sir!" Striking with increased force, the lashes landed on the old man's back, inflicting wounds that would take months to heal. The continuous shrieks of pain only served to widen the smile on Seonghwa's face, "And to think you were thanking His Majesty for his grace; you've underestimated the severity of being whipped, haven't you? Did you really think you were going to walk out of here with a small bruise? Dream on."
"Oh, I can't wait for all of you to experience the wonders of flogging! It will be delightful, a punishment perfectly suited for your kind." The general sang, eyeing the three girls slyly.
They cowered under his intense gaze, suddenly regretting every action they took on the day of your visit. Perhaps if they hadn't attempted any of those, they might have gotten away with a lighter sentence. But there was no point dwelling on such thoughts now.
"Father! Mother!" The girls cried, witnessing their parents only now completing the first half of their punishment. Before they could continue their wailing, guards approached them, saying, "Quiet down! Worry about yourselves instead; it's your turn."
The former minister and his wife looked practically lifeless by the time the guards were finished with their hundred lashes each. The skin on their backs was completely torn open, blood gushing out relentlessly. They were nearly unconscious by the time the guards moved them to separate poles, where they would be beaten with a heavy stick all over their bodies.
Letting out a small yawn, Seonghwa signalled for them to prepare for the flogging. This would be entertaining to witness; most criminals barely survived this punishment by the time it concluded. He would relish the idea of them being left in critical conditions.
"Enjoy yourselves! Thirty times each for what you've all done to my wife – just the perfect amount to leave you halfway to hell. Don't worry; you'll wish you were dead by the end of this. But rest assured, we will keep you alive," Your husband exclaimed with a clap of his hands, "Now, I want you to think of all the things you've done to my wife as you endure this. Can we all do that?"
In the ensuing silence, the guards approached each family member, forcefully striking them with the heavy sticks in their hands. With just one hit, all of them began howling in pain, "Answer the general! Can you all do as you are told?!"
"Y-yes! Yes!" All five of them sobbed miserably, and the general beamed, "Fantastic! Now, let the official flogging begin! The first one does not count, alright? Consider it warm up!"
The insanity in his eyes was genuinely terrifying, and your family was once again reminded of his reputation. Suddenly, it all made sense. This was how it felt to be a victim of his cruelty. They never should have sent you to him; that was their biggest mistake, and nothing they do or say could ever change that now.
"Yes, sir!"
And so it began, the screams that now filled the room were even more piercing than the ones during the first round of whipping.
Approaching each family member one by one, Seonghwa smirked, "Remember all the times you starved her?" Jinjoo nodded in between shrieks, "Good. And you, recall all the times you insulted her and made her feel small?" Jinhee repeated her sister's actions, nodding furiously, "Very good. And you, remember all the times you did something wrong and blamed it on her so that she would take your punishments for you?"
Jinah cried, tears and snot running down her sweaty face, "I'm sorry!" He shook his head, "Will saying a useless sorry change anything? Nope. Hit her harder, soldier," With a grin of approval, he moved on to your stepmother, "And you, recall all the times you kept her locked up in that prison cell you call her room?" Not wanting to suffer like her eldest, she nodded aggressively, "Good."
Finally stopping in front of your father, he crossed his arms over his chest, "And you, remember all the times you laid your hands on her? Your own daughter?" The former minister nodded quickly but was not spared, "Good, hit him even harder so he never forgets how it feels."
"Twenty-nine, thirty." The beatings stopped for the four women, and they collapsed one by one onto the floor like rag dolls. Blood trickled from their noses and the corners of their lips, their bodies covered in countless bruises and open wounds, soaking their clothes red. And that is only what can be seen on the outside; who knew what fatal internal injuries they could be suffering from.
With his hands propped on his hips, Seonghwa took in the sight with satisfaction, "Very well, some of these scars should last you for life. Now, you look as bad as the way you'd left my wife. Actually, worse. But that's good. I'm very happy with the outcome. Guards, take them away and make sure to send them to places where they're known to treat their servants poorly."
The girls sobbed upon hearing that, "General, please, have mercy! We've already suffered enough!" Your husband scoffed, "Mercy? Have you not been paying attention this entire time? I'm not known for that. Get them out of my sight."
As the guards dragged the wailing women out, they cried for their husband and father. The former minister yelled, still taking his twenty additional beatings as he watched his wife and daughters go, "W-will you not at least let me say my final goodbyes to them?"
"Minister, please don't make me laugh. Did you also allow my wife and her poor mother a final goodbye?" The old man had nothing to say at that, grunts of pain escaping his lips as he tried to endure the remainder of his punishment despite feeling like all of his insides had been beaten to mush at this point. He didn't have to look down to know that he was soaked in blood; he could feel the sting on his wounds whenever the slightest bit of wind blew past.
Just a bit more, and I'm free.
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"Forty-nine, fifty." Your father sighed in relief when the punishment finally ceased. Collapsing to the ground upon being untied, he stared blankly ahead, feeling pain throughout his entire body. Slowly but surely, he slipped into unconsciousness due to the loss of blood.
Unfortunately, his respite was short-lived. A bucket of dirty water was abruptly dumped over him, causing him to scream in agony as the injuries on his body stung intensely, bringing tears to his eyes.
"Did you think it was over?" His blood ran cold as he noticed he was now tied to a chair, unable to move. With most of the guards gone, only him and Seonghwa remained.
"What do you think you're doing, general? I've completed all my physical punishments; you're supposed to banish me now!" The old man croaked, his eyes widening in fear as he noticed the dagger in your husband's hand.
The general burst into laughter, "Oh, minister, you can be quite slow at times. Did you genuinely believe that His Majesty's decision not to sentence you to death was an act of kindness? Who do you think requested your exile?"
"Y-you—"
Seonghwa smirked, "Indeed, it was me. Killing you would have been too merciful. No, I want you to endure a life so filled with pain that you wish for death every single day. Now, after seeing how skilled you were at begging all day, I believe you'd make a very talented beggar. Do you know what would make you a successful beggar?"
Tears streaming down his face, your father shook his head hopelessly as your husband traced the blade against his skin before whispering, "One without limbs."
That was the most violence I have ever written HAHA I had to channel my inner Joker for Seonghwa's character. Anyway, I hope that was satisfying enough!
As always, thank you for reading and let me know your thoughts! <3
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No, “convenience” isn’t the problem
I'm touring my new, nationally bestselling novel The Bezzle! Catch me in CHICAGO (Apr 17), Torino (Apr 21) Marin County (Apr 27), Winnipeg (May 2), Calgary (May 3), Vancouver (May 4), and beyond!
Using Amazon, or Twitter, or Facebook, or Google, or Doordash, or Uber doesn't make you lazy. Platform capitalism isn't enshittifying because you made the wrong shopping choices.
Remember, the reason these corporations were able to capture such substantial market-share is that the capital markets saw them as a bet that they could lose money for years, drive out competition, capture their markets, and then raise prices and abuse their workers and suppliers without fear of reprisal. Investors were chasing monopoly power, that is, companies that are too big to fail, too big to jail, and too big to care:
https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi
The tactics that let a few startups into Big Tech are illegal under existing antitrust laws. It's illegal for large corporations to buy up smaller ones before they can grow to challenge their dominance. It's illegal for dominant companies to merge with each other. "Predatory pricing" (selling goods or services below cost to prevent competitors from entering the market, or to drive out existing competitors) is also illegal. It's illegal for a big business to use its power to bargain for preferential discounts from its suppliers. Large companies aren't allowed to collude to fix prices or payments.
But under successive administrations, from Jimmy Carter through to Donald Trump, corporations routinely broke these laws. They explicitly and implicitly colluded to keep those laws from being enforced, driving smaller businesses into the ground. Now, sociopaths are just as capable of starting small companies as they are of running monopolies, but that one store that's run by a colossal asshole isn't the threat to your wellbeing that, say, Walmart or Amazon is.
All of this took place against a backdrop of stagnating wages and skyrocketing housing, health, and education costs. In other words, even as the cost of operating a small business was going up (when Amazon gets a preferential discount from a key supplier, that supplier needs to make up the difference by gouging smaller, weaker retailers), Americans' disposable income was falling.
So long as the capital markets were willing to continue funding loss-making future monopolists, your neighbors were going to make the choice to shop "the wrong way." As small, local businesses lost those customers, the costs they had to charge to make up the difference would go up, making it harder and harder for you to afford to shop "the right way."
In other words: by allowing corporations to flout antimonopoly laws, we set the stage for monopolies. The fault lay with regulators and the corporate leaders and finance barons who captured them – not with "consumers" who made the wrong choices. What's more, as the biggest businesses' monopoly power grew, your ability to choose grew ever narrower: once every mom-and-pop restaurant in your area fires their delivery drivers and switches to Doordash, your choice to order delivery from a place that payrolls its drivers goes away.
Monopolists don't just have the advantage of nearly unlimited access to the capital markets – they also enjoy the easy coordination that comes from participating in a cartel. It's easy for five giant corporations to form conspiracies because five CEOs can fit around a single table, which means that some day, they will:
https://pluralistic.net/2023/04/18/cursed-are-the-sausagemakers/#how-the-parties-get-to-yes
By contrast, "consumers" are atomized – there are millions of us, we don't know each other, and we struggle to agree on a course of action and stick to it. For "consumers" to make a difference, we have to form institutions, like co-ops or buying clubs, or embark on coordinated campaigns, like boycotts. Both of these tactics have their place, but they are weak when compared to monopoly power.
Luckily, we're not just "consumers." We're also citizens who can exercise political power. That's hard work – but so is organizing a co-op or a boycott. The difference is, when we dog enforcers who wield the power of the state, and line up behind them when they start to do their jobs, we can make deep structural differences that go far beyond anything we can make happen as consumers:
https://pluralistic.net/2022/10/18/administrative-competence/#i-know-stuff
We're not just "consumers" or "citizens" – we're also workers, and when workers come together in unions, they, too, can concentrate the diffuse, atomized power of the individual into a single, powerful entity that can hold the forces of capital in check:
https://pluralistic.net/2024/04/10/an-injury-to-one/#is-an-injury-to-all
And all of these things work together; when regulators do their jobs, they protect workers who are unionizing:
https://pluralistic.net/2023/09/06/goons-ginks-and-company-finks/#if-blood-be-the-price-of-your-cursed-wealth
And strong labor power can force cartels to abandon their plans to rig the market so that every consumer choice makes them more powerful:
https://pluralistic.net/2023/10/01/how-the-writers-guild-sunk-ais-ship/
And when consumers can choose better, local, more ethical businesses at competitive rates, those choices can make a difference:
https://pluralistic.net/2022/07/10/view-a-sku/
Antimonopoly policy is the foundation for all forms of people-power. The very instant corporations become too big to fail, jail or care is the instant that "voting with your wallet" becomes a waste of time.
Sure, choose that small local grocery, but everything on their shelves is going to come from the consumer packaged-goods duopoly of Procter and Gamble and Unilever. Sure, hunt down that local brand of potato chips that you love instead of P&G or Unilever's brand, but if they become successful, either P&G or Unilever will buy them out, and issue a press release trumpeting the purchase, saying "We bought out this beloved independent brand and added it to our portfolio because we know that consumers value choice."
If you're going to devote yourself to solving the collective action problem to make people-power work against corporations, spend your precious time wisely. As Zephyr Teachout writes in Break 'Em Up, don't miss the protest march outside the Amazon warehouse because you spent two hours driving around looking for an independent stationery so you could buy the markers and cardboard to make your anti-Amazon sign without shopping on Amazon:
https://pluralistic.net/2020/07/29/break-em-up/#break-em-up
When blame corporate power on "laziness," we buy into the corporations' own story about how they came to dominate our lives: we just prefer them. This is how Google explains away its 90% market-share in search: we just chose Google. But we didn't, not really – Google spends tens of billions of dollars every single year buying up the search-box on every website, phone, and operating system:
https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task
Blaming "laziness" for corporate dominance also buys into the monopolists' claim that the only way to have convenient, easy-to-use services is to cede power to them. Facebook claims it's literally impossible for you to carry on social relations with the people that matter to you without also letting them spy on you. When we criticize people for wanting to hang out online with the people they love, we send the message that they need to choose loneliness and isolation, or they will be complicit in monopoly.
The problem with Google isn't that it lets you find things. The problem with Facebook isn't that it lets you talk to your friends. The problem with Uber isn't that it gets you from one place to another without having to stand on a corner waving your arm in the air. The problem with Amazon isn't that it makes it easy to locate a wide variety of products. We should stop telling people that they're wrong to want these things, because a) these things are good; and b) these things can be separated from the monopoly power of these corporate bullies:
https://pluralistic.net/2022/11/08/divisibility/#technognosticism
Remember the Napster Wars? The music labels had screwed over musicians and fans. 80 percent of all recorded music wasn't offered for sale, and the labels cooked the books to make it effectively impossible for musicians to earn out their advances. Napster didn't solve all of that (though they did offer $15/user/month to the labels for a license to their catalogs), but there were many ways in which it was vastly superior to the system it replaced.
The record labels responded by suing tens of thousands of people, mostly kids, but also dead people and babies and lots of other people. They demanded an end to online anonymity and a system of universal surveillance. They wanted every online space to algorithmically monitor everything a user posted and delete anything that might be a copyright infringement.
These were the problems with the music cartel: they suppressed the availability of music, screwed over musicians, carried on a campaign of indiscriminate legal terror, and lobbied effectively for a system of ubiquitous, far-reaching digital surveillance and control:
https://pluralistic.net/2023/02/02/nonbinary-families/#red-envelopes
You know what wasn't a problem with the record labels? The music. The music was fine. Great, even.
But some of the people who were outraged with the labels' outrageous actions decided the problem was the music. Their answer wasn't to merely demand better copyright laws or fairer treatment for musicians, but to demand that music fans stop listening to music from the labels. Somehow, they thought they could build a popular movement that you could only join by swearing off popular music.
That didn't work. It can't work. A popular movement that you can only join by boycotting popular music will always be unpopular. It's bad tactics.
When we blame "laziness" for tech monopolies, we send the message that our friends have to choose between life's joys and comforts, and a fair economic system that doesn't corrupt our politics, screw over workers, and destroy small, local businesses. This isn't true. It's a lie that monopolists tell to justify their abuse. When we repeat it, we do monopolists' work for them – and we chase away the people we need to recruit for the meaningful struggles to build worker power and political power.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/04/12/give-me-convenience/#or-give-me-death
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Cryteria (modified)
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