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thebearer · 10 months

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follow me |carmen berzatto x reader|

prompt: the bear needs a social media rebrand. sydney hired you, and carmen gets more than just followers after meeting you.

an: bad descript i'm sorry lol. basically you're a social media manager and carmen likes you lol or how you and carmen meet <3 also thinking this will be a part 1???? lmk if you want a part 2!!!

contains: reader is a social media manager. language. carmen denying himself happiness ofc. mentions of mikey. fluff, fluff, fluff!!!

“What the hell is this?” Sydney’s voice raised, brow raised even higher to heighten her suspicions. Maybe her disgust.

After Carmen looked at the snarl on her face, he decided it was definitely disgust.

“What?” Carmen shrugged, looking at the screen in front of him. “It’s the, uh, The Beef’s old Instagram.”

“Right.” Sydney said slowly, blinking at Carmen obviously. “The Beef, and we are not that anymore. We are The Bear.” She scrolled for a moment. “They also haven’t posted since twenty-twenty, which is-”

“-Well, Mikey ran it, alright?” Carmen huffed, glaring at Sydney with annoyance. “I just found the fuckin’ password on a fucking gum wrapper in a folder labeled ‘important shit’ so I don’t know what to tell you.”

Sydney nodded slowly, looking back at the phone, before sighing deeply. “I know what you should do.” She said, typing on her phone. Carmen grunted, still looking at the piles of order forms for produce in front of him. “You need a social media manager, because Carm, this? It's not gonna work.”

“Social media what?” Carmen’s brows creased, shaking his head. “I don’t- no, I don’t need to do that. I’ll just, I’ll get Gary or fuckin’ Sweeps or Fak to run-”

“No, no, Carmen, seriously? Look at this. There’s- oh my God- there’s a thing here that says bring your own plate and you’ll get a free drink, Carmen… What the fuck?” Sydney sighed, shaking her head at him.

Carmen nodded, running a hand through his hair. “Yeah, I-I’m thinking that was a, uh, a Mikey special.” He muttered, pinching his eyes shut. “I can’t afford to hire someone on the payroll for that long, ok? Not when I could hire another hostess or-or a runner.”

“They only come in to revamp and get it started. Just a little kick start for now. To get us started.” Sydney explained, clicking on her screen. “Look, I have a mutual friend with this girl who’s really fuckin’ good, ok? She did Lobo’s that pizza place? Got them from two hundred to eighteen thousand followers in like two or three months.”

Carmen’s eyes flashed, looking at Sydney with a raised brow. “Seriously? Fuck…” Carmen looked at the screen, the crisp photos, videos, fun and trendy- vibrant and alluring. He hated to admit it, but it was good.

“Look, Carm, it’s free advertising, ok? You catch the influencers if it goes viral. Could really put this place out there.” Sydney countered. “It’d be a lot cheaper than paying for some shitty advertisement on the news that no one watches anyways. Could bring in a lot of business and attention.”

Carmen’s fingers drummed against the counter, sighing sharply. “Fine, whatever, see if you can get her in and just… Just tell me how much I need to put aside, alright? I’ll push the new glasses until then.”

Sydney smiled triumphantly, nodding at Carmen. “Yes, Chef.” She saluted, walking out of the office.

Three days later, you were standing outside of The Bear, newly opened, freshly renovated, and steady but not booming. “Uh, excuse me?” You waved through the window at the man in the beanie, looking at you carefully.

“Hey, we’re closed until dinner, alright? But you can-”

“Oh, no. I, uh, I’m not here for eating.” You cringed, shaking your head. “I’m looking for Sydney? Or Carmen? I’m the new social media person?”

“Social media?” The man repeated, pushing the door open further. “Oh, shit! You’re the girl who does the, uh, Lobo and Avec!”

“Yeah, I am.” You blushed, walking into the restaurant.

“I love watching those reels of the asmr cutting the bread. Ugh, I watch it every night before going to bed.” The guy laughed, locking the door behind you. “Oh, I’m Marcus by the way.”

You took his extended hand, introducing yourself, while you took in the fixtures on the wall, the art, the overall ambiance. “I am going to get Carmen, but you can stay right here if you want.” Marcus grinned, pushing the sliding doors open.

You set your things down, pulling out your notebook, and looking around the restaurant. You knew that this was once The Beef, Sydney had sent you a few things about Carmen’s credentials and you looked up the rest. Impressed was an understatement, a guy your age that had ran the best restaurant in the world? Quite possibly was the best chef in the world or at least Chicago and needed your help? You were nervous, to say the least.

Marcus called your name, making you jump slightly as you turned around. “Uh, so this is Carmen. He’s the owner, the head chef.”

“Hi,” You were met with piercing blue eyes, hidden under a stray blonde lock of hair. Carmen’s hand reached for yours. “Nice to meet you. Sydney, uh, she couldn’t stop tellin’ me about your work. Thank you for helpin’ us out.”

“No, no, thank you.” You reached for his hand, strong, a little rough, trying not to stare at his inked fingers. “It’s a pleasure to work with you. She told me a little about you, about the restaurant. It’s very impressive. Surprised you needed me.” You grinned.

Carmen bit back a smile, looking down to hide his blush. Fuck, Sydney said you were good at your job, she failed to mention that you were so fuckin’ pretty too. Carmen could feel his heart fluttering in his chest, taking flight like he was a middle schooler again with a school yard crush.

“So, if you have time, I want to go over some goals with you?” You say, gripping your notebook tightly.

“Goals. Right, uh,” Carmen looked through the back doors. “Sydney is on her break, and-and my sister, Sugar- well, her name is Natalie, she’s like our manager. Richie too, uh, shit- I’m sorry that’s a lot of people, I know.” Carmen shook his head, an anxious laugh pealing out from his lips. “Those are the people you need to talk to, basically. I can grab them, just-”

“-But you’re the owner, right?” You asked, lifting a brow gently.

“No, I mean, yeah, I am.” Carmen stuttered.

“Then I need to talk to you, too.” You gave him a small smile. “I mean, you know this place better than anyone, right? All the ins and outs? And from what Sydney told me, you redid this entire place. Right?”

“Yeah, I did.” Carmen nodded. Fuck, he kept staring at your lips, he didn’t mean to, he was just… he was distracted.

“So, we can all meet if you want, or I can do it one at a time.” You pulled your pen out of your notebook, looking at him with a gentle smile. It had Carmen’s heart racing. “I just have a few questions about the vision.”

“The vision?” Carmen repeated, swallowing around the growing lump in his throat.

“Yeah, the vision.” You smiled. “Just… tell me about this place. Tell me about you.” You slid into the chair across from him.

Carmen wiped his hands on his pants, turning to look at the doors, hoping someone would come to his rescue. He wasn’t good at talking, especially not to pretty girls, especially about himself. Still, he couldn’t leave you sitting there. He’d hired you after all, and you were here to help him. So he sat down across from you, hoping you didn’t see the way his knee bounced under the table, hoping you couldn’t hear how his heart pounded.

“So, Carmen Berzatto,” You grinned, every syllable of his name rolling off your tongue so sweetly, Carmen was sure he was going to faint. “Tell me about The Bear. Why did you start it?”

“Well, it was The Beef before. And-And my parents owned it, then my brother Mikey did…” Carmen started, watching the way you scribbled, eyes flickering to him with a small smile.

“Hello!” You called, pushing through the back door. They’d given you the code a week ago, so you didn’t have to wait or pound on the front door until someone took mercy and let you in. “It’s content day!” You sang, cheery and bright.

Carmen could hear the pretty trill of your voice, trickling down the hall and into the kitchen. Tina smirked, watching the way he stopped, turning to look at you, blush rising under his white shirt. “Hey, Jeff,” Tina smirked, his head snapping to her. “Your girl’s here.”

The staff had been teasing Carmen relentlessly about how smitten he was with you. Something he’d been so reluctant to do, he now looked forward to. Carmen swore it was because of your work. You had taken them from the measly six hundred followers they’d had since they started the account in twenty-eleven to six thousand, strategic posts and tags and tagging a few buzz accounts that were Chicago foodies. Business had gone up, reservations filling slowly. Followers poured in from TikTok, from the reels, from the posts. One tag from a micro Chicago influencer had brought in a good chunk and was still, all because of a photo with the pretty light features and the dessert.

“Where’s the Bear?” You grinned, passing Sydney, camera in hand, bag slung over your shoulder. You pushed open Carmen’s office, dropping your bag in there. He’d told you that you could keep your things in there, since you didn’t have a locker, of course- and not at all because that meant he’d see you before you left.

“He’s in here, baby!” Tina called, smirking at Carmen.

“C’mon,” Carmen shook his head, a deep breath to keep him from looking so flushed. It worked for a moment, of course, until you rounded the corner. All bright smiles and fuck, you smelled so good. Camren wanted to drown himself in your perfume. “Good morning, Bear.” You beamed.

Carmen grinned, cheeks heating with every step you took forward. “Mornin’.” He muttered, looking at the clock.

“It’s content day.” You grinned, shaking your camera lightly. “Tell me you got something good for me, Chef. What's the special this week?”

“A lamb tenderloin with a gorgonzola sauce served over pasta- house made, of course.” Carmen answered.

“Of course.” You repeated with a tiny grin. You turned on your camera, taking a test shot, before you looked at Carmen carefully. “Ready whenever you are, Chef.”

Carmen bit back his own grin, clearing his throat lightly. “How do I start it? The same as last time?”

“Yep.” You nodded, pressing the camera to your eyes. “Tell me your name, name of the restaurant, and then just this week's special.”

“On your mark.” Carmen nodded, picking up his clean utensil.

“On yours.” You laughed. “I’m already recording.”

Carmen spoke to the camera easily, trying to stay trained on the lens and not at you. How you’d grin and nod encouragingly at him, zooming in closer as he chopped, seasoned, pulled the already prepared and finished product out of the oven.

Richie crossed his arms, leaning against the wall next to Sugar, lips pursed knowingly. “I know you’re thinkin’ the same shit as me.”

Sugar hummed. “That Carmen’s into her?”

“Way fuckin’ into her.” Richie grinned, watching as Carmen blushed, grinning back at you, genuine and a little shy at your compliment.

“Fifty bucks says he doesn’t make a move.” Sugar looked at Richie.

Richie snorted, scoffing with a shake of his head. “Alright. I’ll take your bet. I say he does.”

“Get ready to be out of fifty dollars, Cousin.” Sugar said smugly. “This is Carmy we’re talking about. Not Mikey. Carmen’s not gonna make a move on her.”

“Eh, not so quick, my dear, Natalie. Carmen’s changed a little since this place.” Since the horrendous freezer incident with Claire. “He really likes her too, look at ‘em.” Richie nodded, watching as Carmen held the spoon out for you, blushing when your hand touched his to take it, groaning before smothering him in compliments. Tina looked at Richie, amused and grinning from across the room.

“Carmen will seal the deal. It’ll be last fuckin’ minute and it will be a mess, because it’s fuckin’ Carmen, but… I believe in him.” Richie nodded.

Natalie snorted. “I genuinely hope you’re right, Cousin.” She looked at Carmen with a small smile, watching the way he looked at you, eyes cutting like he was being so cool about keeping his feelings underwraps. “I really do.”

That night, Carmen lied in bed, scrolling through his footage from the day, seeing the video pop up from @/thebearchicago. Set to classical music, snobby and dramatic, the cuts, Carmen’s voice laid over describing the meal for the week, and a particularly good close up of his hands cutting the onions fiercely. Carmen was shocked to see the number of likes… the number of comments flooding in.

“the cameraman knew exactly what they were doing lmao”

“New necklace available!!!”

“I will give you my vital organs and let you chop them up like that if you let me watch chef please”

“What the fuck?” Carmen snorted lightly, shaking his head, scrolling through the comments. He clicked to the main page of the restaurant, seeing you were just a few away from ten thousand followers. Fuck… Sydney was fucking right. You were good.

Carmen’s face fell, mind racing and screaming with the reminder that you were only there for a few more days. He’d only hired your for two months- two glorious fucking months. You seemed… permanent now. Like he couldn’t imagine you not coming in on Tuesdays and Thursdays and after three on Fridays. You were a staple there. The staff loved you, you were good, and-

And Carmen really liked you. Liked having you around. Looked forward to talking to you. To get the chance to lean over your shoulder as an excuse to touch you when you showed him a preview of a post. Or when you’d send him cute text messages, a funny comment attached, your text reading: “you’re a hit, bear! they love you!”

It was like you could read his mind, your contact flashing across the screen at him.

To: Carmen

‘told you this would be a good one! the fans love you berzatto!!!’

Carmen grinned, the faint twinge of a blush on his face. He could feel his heart racing, fingers dancing over the keyboard, and worst of all- he could hear Mikey’s fucking voice in the back of his head. A nagging tone repeating over and over and over, “Let it rip, Bear! Don’t be such a pussy! Ask her out!”

Carmen looked at his screen, fingers typing out the message, a short, less than smooth invite to make you a special thank you dinner and his place- a date. He hoped you picked up on it. Heat hammering in his chest, he could feel his chest tighten, ribs knitting together uncomfortably, stomach twisting in the worst way.

So, Carmen did what he always did.

From: Carmen

‘Never doubted you. Thank you. The video was great.’

He watched as the blue sent, the delivered turning into seen, and followed by your thumbs up over the text. Carmen put his phone on the table, lying back on his pillow, but he couldn’t sleep. His stomach still turned, unsettled with regret.

“Oh! Marcus stop!” You gasped, Carmen’s head turning at the sound of your voice. “You didn’t need to do all of this!”

“Yeah, I did.” Marcus beamed. Carmen turned the corner, seeing a beautifully piped cake there, candles and icing cursive that read “thank you!” in the middle of the buttercream. “You’re cool and you got us on the map, girl. Plus, we’re gonna miss you.”

“Yeah,” Sydney nodded, holding a small balloon that said that exact phrase on it. “We will miss you.”

“I’ll miss you guys.” You grinned, hugging them both tightly. “This has been my favorite job so far. You guys have been so nice. Way nicer than a lot of these assholes around here.” You grinned.

Richie stood on the wall, foot tapping, eyes darting back from you to Carmen. He could see his cousin’s stuttering movements, hesitant and careful, before retreating back into himself. C’mon, Carm, fuckin’ do it, Richie thought, shaking his head. Carmen wouldn’t though, wouldn’t let himself be happy. Richie took a deep breath, head shaking with annoyance.

“Goddammit, Berzatto,” Richie muttered, pushing off the wall. “You know, sweetheart, it’s been so great having you. Seriously, you blew us all away.” Richie said, walking towards you.

You smiled. “Thanks, Richie. I really appreciate it.”

“And you know what, we want to really show how much we appreciate you.” Richie’s eyes cut to Natalie, a silent plea to help him out. “I had a cancellation for this evening, and I would love for you to come instead. Let us really cook for you, give you the whole experience. No bill, of course. All on the house, for you, my dear.”

“Oh, I-I couldn’t let you guys do that.” You shook your head politely, eyes cutting to Carmen’s.

“No-No, please.” Carmen nodded, finally speaking. Richie sighed silently in relief. “It would be great actually. Please?”

You felt your heart melt, nodding softly. Before you could even reply, Richie was stepping up again. “And you know what? You gotta do one last post for us, right? The big chef spotlight one. The, uh, c’mon, Sydney what am I lookin’ for here?”

“Oh, the one about the staff spotlights?” Sydney asked.

“That’s the one. See, that’s it. And you’ve done everyone except the big boss.” Richie pointed at Carmen, ignoring the way the younger man’s face fell.

“I didn’t get one-” Fak started, Richie shoving him out of the way.

“You gotta end with Carmy, and it's funny because it’s gonna be real slow tonight anyways. Wednesday, ya know? And I think what better way to experience the night, really craft that staff spotlight thing, than with Carmen. The two of you, have dinner and get to talk.” Richie knew it was rocky, not at all smooth, but it was the best he could do.

“What? Cousin, what are you-”

“-No, you’re right, Richie.” Sugar added, stepping towards Carmen, and cutting him off. “And Carm, you were saying you wanted to see everything in action for yourself. You do the customer experience so you make sure everything’s good, and we’ll serve you both dinner. All the stops.”

“How’s that sound?” Richie clapped his hands together, nodding at Tina, who grinned.

“Jeff, it would be really nice to make sure we can work without your instructions. A good night for it too.” Tina added.

“Yeah, and Sydney’s got it.” Richie nudged the girl beside him.

“Totally, Carm- uh, Chef. I’ve got it.” Sydney nodded, catching on to Richie’s glare at her.

Carmen felt like he could melt into the floor, face red and palms sweaty. His ears were ringing, tongue swelled thick in his mouth. You looked over at him with a small smile. “I mean, that does sound really nice. If-If it’s ok with you guys, you don’t have to-”

“-Oh no,” Richie shook his head, walking over to Carmen to clap him on the shoulders. “We insist, don’t we, cousin?” Richie laughed, leaning down to Carmen. “Don’t fuckin’ stand there like a jagoff, say somethin’.” He whispered.

“Yeah.” Carmen said, swallowing thickly around the lump in his throat. “It’s, uh, yeah. That-That sounds great.”

“Wonderful.” Richie beamed. “Six o’clock sounds good for you kids? Give you enough time to get it together.” Richie looked from you to Carmen. “Maybe for some of us to take a shower.”

Carmen could feel the heat rise from his neck to his cheeks, covering him in a furious blush. You giggled. “Definitely gives me time to get a blow out.” You laugh. “See you at six then?”

“It’s a date.” Natalie added, practically bouncing on her toes behind Carmen.

Carmen glared at her, before turning back to you. “Yeah, I-I’ll see you then.”

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