#leveraging AI tools not just for learning

[treasure-mimic]

So, let me try and put everything together here, because I really do think it needs to be talked about.

Today, Unity announced that it intends to apply a fee to use its software. Then it got worse.

For those not in the know, Unity is the most popular free to use video game development tool, offering a basic version for individuals who want to learn how to create games or create independently alongside paid versions for corporations or people who want more features. It's decent enough at this job, has issues but for the price point I can't complain, and is the idea entry point into creating in this medium, it's a very important piece of software.

But speaking of tools, the CEO is a massive one. When he was the COO of EA, he advocated for using, what out and out sounds like emotional manipulation to coerce players into microtransactions.

"A consumer gets engaged in a property, they might spend 10, 20, 30, 50 hours on the game and then when they're deep into the game they're well invested in it. We're not gouging, but we're charging and at that point in time the commitment can be pretty high."

He also called game developers who don't discuss monetization early in the planning stages of development, quote, "fucking idiots".

So that sets the stage for what might be one of the most bald-faced greediest moves I've seen from a corporation in a minute. Most at least have the sense of self-preservation to hide it.

A few hours ago, Unity posted this announcement on the official blog.

Effective January 1, 2024, we will introduce a new Unity Runtime Fee that’s based on game installs. We will also add cloud-based asset storage, Unity DevOps tools, and AI at runtime at no extra cost to Unity subscription plans this November. We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed. Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.

Now there are a few red flags to note in this pitch immediately.

Unity is planning on charging a fee on all games which use its engine.

This is a flat fee per number of installs.

They are using an always online runtime function to determine whether a game is downloaded.

There is just so many things wrong with this that it's hard to know where to start, not helped by this FAQ which doubled down on a lot of the major issues people had.

I guess let's start with what people noticed first. Because it's using a system baked into the software itself, Unity would not be differentiating between a "purchase" and a "download". If someone uninstalls and reinstalls a game, that's two downloads. If someone gets a new computer or a new console and downloads a game already purchased from their account, that's two download. If someone pirates the game, the studio will be asked to pay for that download.

Q: How are you going to collect installs? A: We leverage our own proprietary data model. We believe it gives an accurate determination of the number of times the runtime is distributed for a given project. Q: Is software made in unity going to be calling home to unity whenever it's ran, even for enterprice licenses? A: We use a composite model for counting runtime installs that collects data from numerous sources. The Unity Runtime Fee will use data in compliance with GDPR and CCPA. The data being requested is aggregated and is being used for billing purposes. Q: If a user reinstalls/redownloads a game / changes their hardware, will that count as multiple installs? A: Yes. The creator will need to pay for all future installs. The reason is that Unity doesn’t receive end-player information, just aggregate data. Q: What's going to stop us being charged for pirated copies of our games? A: We do already have fraud detection practices in our Ads technology which is solving a similar problem, so we will leverage that know-how as a starting point. We recognize that users will have concerns about this and we will make available a process for them to submit their concerns to our fraud compliance team.

This is potentially related to a new system that will require Unity Personal developers to go online at least once every three days.

Starting in November, Unity Personal users will get a new sign-in and online user experience. Users will need to be signed into the Hub with their Unity ID and connect to the internet to use Unity. If the internet connection is lost, users can continue using Unity for up to 3 days while offline. More details to come, when this change takes effect.

It's unclear whether this requirement will be attached to any and all Unity games, though it would explain how they're theoretically able to track "the number of installs", and why the methodology for tracking these installs is so shit, as we'll discuss later.

Unity claims that it will only leverage this fee to games which surpass a certain threshold of downloads and yearly revenue.

Only games that meet the following thresholds qualify for the Unity Runtime Fee: Unity Personal and Unity Plus: Those that have made $200,000 USD or more in the last 12 months AND have at least 200,000 lifetime game installs. Unity Pro and Unity Enterprise: Those that have made $1,000,000 USD or more in the last 12 months AND have at least 1,000,000 lifetime game installs.

They don't say how they're going to collect information on a game's revenue, likely this is just to say that they're only interested in squeezing larger products (games like Genshin Impact and Honkai: Star Rail, Fate Grand Order, Among Us, and Fall Guys) and not every 2 dollar puzzle platformer that drops on Steam. But also, these larger products have the easiest time porting off of Unity and the most incentives to, meaning realistically those heaviest impacted are going to be the ones who just barely meet this threshold, most of them indie developers.

Aggro Crab Games, one of the first to properly break this story, points out that systems like the Xbox Game Pass, which is already pretty predatory towards smaller developers, will quickly inflate their "lifetime game installs" meaning even skimming the threshold of that 200k revenue, will be asked to pay a fee per install, not a percentage on said revenue.

[IMAGE DESCRIPTION: Hey Gamers!

Today, Unity (the engine we use to make our games) announced that they'll soon be taking a fee from developers for every copy of the game installed over a certain threshold - regardless of how that copy was obtained.

Guess who has a somewhat highly anticipated game coming to Xbox Game Pass in 2024? That's right, it's us and a lot of other developers.

That means Another Crab's Treasure will be free to install for the 25 million Game Pass subscribers. If a fraction of those users download our game, Unity could take a fee that puts an enormous dent in our income and threatens the sustainability of our business.

And that's before we even think about sales on other platforms, or pirated installs of our game, or even multiple installs by the same user!!!

This decision puts us and countless other studios in a position where we might not be able to justify using Unity for our future titles. If these changes aren't rolled back, we'll be heavily considering abandoning our wealth of Unity expertise we've accumulated over the years and starting from scratch in a new engine. Which is really something we'd rather not do.

On behalf of the dev community, we're calling on Unity to reverse the latest in a string of shortsighted decisions that seem to prioritize shareholders over their product's actual users.

I fucking hate it here.

-Aggro Crab - END DESCRIPTION]

That fee, by the way, is a flat fee. Not a percentage, not a royalty. This means that any games made in Unity expecting any kind of success are heavily incentivized to cost as much as possible.

[IMAGE DESCRIPTION: A table listing the various fees by number of Installs over the Install Threshold vs. version of Unity used, ranging from $0.01 to $0.20 per install. END DESCRIPTION]

Basic elementary school math tells us that if a game comes out for $1.99, they will be paying, at maximum, 10% of their revenue to Unity, whereas jacking the price up to $59.99 lowers that percentage to something closer to 0.3%. Obviously any company, especially any company in financial desperation, which a sudden anchor on all your revenue is going to create, is going to choose the latter.

Furthermore, and following the trend of "fuck anyone who doesn't ask for money", Unity helpfully defines what an install is on their main site.

While I'm looking at this page as it exists now, it currently says

The installation and initialization of a game or app on an end user’s device as well as distribution via streaming is considered an “install.” Games or apps with substantially similar content may be counted as one project, with installs then aggregated to calculate the Unity Runtime Fee.

However, I saw a screenshot saying something different, and utilizing the Wayback Machine we can see that this phrasing was changed at some point in the few hours since this announcement went up. Instead, it reads:

The installation and initialization of a game or app on an end user’s device as well as distribution via streaming or web browser is considered an “install.” Games or apps with substantially similar content may be counted as one project, with installs then aggregated to calculate the Unity Runtime Fee.

Screenshot for posterity:

That would mean web browser games made in Unity would count towards this install threshold. You could legitimately drive the count up simply by continuously refreshing the page. The FAQ, again, doubles down.

Q: Does this affect WebGL and streamed games? A: Games on all platforms are eligible for the fee but will only incur costs if both the install and revenue thresholds are crossed. Installs - which involves initialization of the runtime on a client device - are counted on all platforms the same way (WebGL and streaming included).

And, what I personally consider to be the most suspect claim in this entire debacle, they claim that "lifetime installs" includes installs prior to this change going into effect.

Will this fee apply to games using Unity Runtime that are already on the market on January 1, 2024? Yes, the fee applies to eligible games currently in market that continue to distribute the runtime. We look at a game's lifetime installs to determine eligibility for the runtime fee. Then we bill the runtime fee based on all new installs that occur after January 1, 2024.

Again, again, doubled down in the FAQ.

Q: Are these fees going to apply to games which have been out for years already? If you met the threshold 2 years ago, you'll start owing for any installs monthly from January, no? (in theory). It says they'll use previous installs to determine threshold eligibility & then you'll start owing them for the new ones. A: Yes, assuming the game is eligible and distributing the Unity Runtime then runtime fees will apply. We look at a game's lifetime installs to determine eligibility for the runtime fee. Then we bill the runtime fee based on all new installs that occur after January 1, 2024.

That would involve billing companies for using their software before telling them of the existence of a bill. Holding their actions to a contract that they performed before the contract existed!

Okay. I think that's everything. So far.

There is one thing that I want to mention before ending this post, unfortunately it's a little conspiratorial, but it's so hard to believe that anyone genuinely thought this was a good idea that it's stuck in my brain as a significant possibility.

A few days ago it was reported that Unity's CEO sold 2,000 shares of his own company.

On September 6, 2023, John Riccitiello, President and CEO of Unity Software Inc (NYSE:U), sold 2,000 shares of the company. This move is part of a larger trend for the insider, who over the past year has sold a total of 50,610 shares and purchased none.

I would not be surprised if this decision gets reversed tomorrow, that it was literally only made for the CEO to short his own goddamn company, because I would sooner believe that this whole thing is some idiotic attempt at committing fraud than a real monetization strategy, even knowing how unfathomably greedy these people can be.

So, with all that said, what do we do now?

Well, in all likelihood you won't need to do anything. As I said, some of the biggest names in the industry would be directly affected by this change, and you can bet your bottom dollar that they're not just going to take it lying down. After all, the only way to stop a greedy CEO is with a greedier CEO, right?

(I fucking hate it here.)

And that's not mentioning the indie devs who are already talking about abandoning the engine.

[Links display tweets from the lead developer of Among Us saying it'd be less costly to hire people to move the game off of Unity and Cult of the Lamb's official twitter saying the game won't be available after January 1st in response to the news.]

That being said, I'm still shaken by all this. The fact that Unity is openly willing to go back and punish its developers for ever having used the engine in the past makes me question my relationship to it.

The news has given rise to the visibility of free, open source alternative Godot, which, if you're interested, is likely a better option than Unity at this point. Mostly, though, I just hope we can get out of this whole, fucking, environment where creatives are treated as an endless mill of free profits that's going to be continuously ratcheted up and up to drive unsustainable infinite corporate growth that our entire economy is based on for some fuckin reason.

Anyways, that's that, I find having these big posts that break everything down to be helpful.

[deception-united]

What are your views on using AI as a beginner writer? I'm particularly interested in knowing until what line this is acceptable for. Can we use tools such as Chatgpt as a proofreader? To make our sentence structures stronger? To flesh out an idea in our heads into words befitting a story?

If I do use it, is it really me who wrote it? But even without it, I would be browsing the internet for writing tips, studying other authors and their writing styles etc. AI just made my work so much more easier.

But I simply cannot shake away the guilt

Thanks for asking! There's a lot of controversy over using AI for creative ventures, as I'm sure you know; and different writers may have disagreements regarding where they draw the line. Some may opt to not use it at all. But here's my personal view of the topic.

Using AI, especially as a beginner writer, can go both ways—though it can be immensely helpful and, in many cases, entirely acceptable, too much reliance is never a good thing. AI is a powerful tool that can provide guidance, offer suggestions, and even assist in the writing process itself. The key is to understand how to use AI effectively without letting it overshadow your own voice and creativity.

Tools like ChatGPT can serve various purposes in your writing journey. They can act as proofreaders, helping to identify errors and suggesting improvements in sentence structures. They can also be used to flesh out ideas, providing inspiration and aiding in the development of coherent narratives. Personally, I find it immensely useful to use AI for tasks like rephrasing awkward sentences, finding the right words when my mind draws a blank, or organising my thoughts into a structured outline for my story.

However, it's crucial to remember that while AI can be a valuable resource, it's not a replacement for studying the craft of writing or learning from established authors. There's a distinct difference between drawing inspiration from AI-generated text and studying the nuances of human writing styles. I highly recommend immersing yourself in the works of real, non-AI authors to truly understand the artistry and depth of storytelling. Studying other writers—their writing styles, plots, and characters—can also provide great inspiration for your own writing.

As for using AI as a proofreader, it can certainly be beneficial in helping you familiarise yourself with different phrases and words. Nonetheless, it's essential to exercise discretion and selectively implement the suggestions provided by AI. You want to maintain your own writing tone and style and avoid sounding too robotic or generic.

Ultimately, using AI as a beginner writer can alleviate some of the challenges you may face while honing your craft. Embrace its assistance, but always remember that the words you produce are still yours, shaped by your creativity and vision. There's no need to feel guilty about leveraging technology to enhance your writing—just ensure that you maintain a balance between AI assistance and your own unique voice.

Happy writing ❤

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[schraubd]

How To Train Your Writer

Right now, on a purely technical/stylistic level, ChatGPT is an okay writer.

It's not great. But it's not bad, either. It's better (and again, we're talking purely technical here -- leaving aside factual hallucinations and the like) than some of my students, and I teach at a law school. Of course, even when I taught undergraduates I was inordinately concerned that many of my students seemingly never learned and never were taught how to write. So there has always been a cadre of students who are very smart and diligent, but just didn't really have writing in their toolkit.  And I'd say ChatGPT has now exceeded their level.

The thing that worries me most about ChatGPT, though, isn't that it's better than some of my law students. It's that it will always be better than essentially every middle schooler.

Learning to write is a process. Repetition is an important part of that process (this blog was a great asset to my writing just because it meant I was writing essentially every day for years). But part of that process is writing repeatedly even when one was is not good at writing. Writing a bunch of objectively mediocre essays in middle school is how you learn to write better ones in high school and even better ones in college.

ChatGPT is going to short-circuit that scaffolding. It is one thing to say that an excellent writer in, say, high school, can still outperform ChatGPT. But how will that kid become excellent if, in the years leading up to that, they're always going to underperform a bot that could do all their homework in 35 seconds? The pressure to kick that work over to the bot will be irresistible, and we're already learning that it's difficult-to-impossible to catch. How can we get middle schoolers to spend time being bad writers when they can instantly access tools that are better?

There might be workarounds. I've heard suggestions of reverting to long-hand essay writing and more in-class assignments. There might be ways to leverage ChatGPT as a comparator -- have them write their own essay, then compare it to a AI-generated one and play spot-the-difference. I think frankly that we might also be wise to abolish grading, at least in lower-level writing oriented classes, to take away that temptation to use the bot. I don't care how conscientious you are, there aren't a lot of 14 year olds who can stand putting in hours trying to actually do their homework and then getting blown out of the water by little Cameron who popped the prompt into an LLM and 45 seconds later is back to playing Overwatch. And again, that's going to be the reality, because ChatGPT's output just is better than anything one can reasonably expect a young writer to produce.

In many ways, large language models are like any mechanism of mass production. They displace older artisans, not because their product is better -- it isn't, it's objectively worse -- but on sheer volume and accessibility. The art is worse, but it's available to the masses on the cheap.

And like with mass production, this isn't necessarily a bad thing even though it's disruptive. It's fine that many people now can, in effect, be "okay writers" essentially for free. It's like mass-produced clothing -- yes, most people's t-shirts are of lower-quality than a bespoke Italian suit, but that's okay because now most people can afford a bunch of t-shirts that are of acceptable quality (albeit far less good than a bespoke Italian suit). The alternative was never "everyone gets an entire wardrobe of bespoke Italian suits", it was "a couple of people enjoy the benefits of intense luxury and most people get scraps." Likewise, I'm not so naive as to think that most people in absence of ChatGPT would have become great writers. So this is a net benefit -- it brings acceptable-level writing to the masses.

If that was all that happened -- the big middle gets expanded access to cheap, okay writing, with "artisanal" great writing remaining costly and being reserved for the "elite" -- it might not be that bad. But the question is whether this process will inevitably short-circuit the development of great writers. You have to pass through a long period of being a crummy writer before you become a good or great writer. Who is still going to do that when adequacy is so easily at hand?

I'm not tempted to use ChatGPT because even though my writing takes longer, I'm confident that at the end my work product will be better. But that's only true because I spent a long time writing terribly. Luckily for me, I didn't have an alternative. Kids these days? They absolutely have an alternative. It's going to be very hard to get them to pass that up.

via The Debate Link https://ift.tt/zlrha2Q

[whompthatsucker1981]

been thinking abt the gay sex cats post again. while the original point of the post is something for shits and giggles i would say to my art classmates after class, in extreme summary it still kinda stands, popular post making me wanna bash my head against the wall notwisthstanding. even if i hadn't put out a wall of text that was fueled by 1. being a few days out of the surgery table and still on various medications, 2. having read billy bat in two days and therefore having a fuck ton of thoughts about art, and 3. being immensely frustrated that people unironically used human soul of art spark of creativity etc as a talking point wrt generative art; the gist of my point is that you can't win any discussion about what gets to be art by appealing to idealist ideas of soul, creativity, or genius. it's been settled for more or less a century now. a tool is a tool, art can be made out of anything, and the medium is part of the message. end of that post.

of course the regret of anyone that has put out a popular post in whatever Discourse there is is that you can't leave a post scriptum disclaimer that yeah. of course this isn't the entirety of the subject. because everyone that has ever written a post never made a second post because the first covered everything. lol. that's why it continued in my askbox. as in, the issue with quote unquote ai art isnt philosophical or metaphysical, but of labor, and that it is as in marxist division of labor, not whatever people with small business owner brain make it out to be centered on copyright and potentially owed royalties that gets called an issue of labor. ai art is a threat as long as it is a tool in the hands of capitalists to hold working artists hostage. it's not the first tool to be used like that against laborers in art (and obviously other laborers too, but since people have bad idealist views on art it's what gets seen as more of an issue and an outrage lol) and it certainly won't be the last. tighter copyright laws wouldn't have saved any individual artist to ever upload works publically online, if anything abolishing copyright, even if just in regards to generative art would make it so the tool loses its leverage against the worker. also copyright as an argument misses the point because it's not a problem of any person uploading images missing out on royalties they could have earned with use of their images, if there's anything we were supposed to have learned from the nft shitshow is that right click saving isn't fucking stealing. art exists in The Age Of Mechanical And Digital Reproduction. what's more damning is that we take for granted that publically avaliable images and data online are able to be bought and sold from third parties to other parties for fun and profit in the first place, data privacy is more of an issue to machine learning than supposedly lax copyright law could ever be

and the things unsaid are the most frustrating; i did hammer home the point that you can't win an argument on art and meaning by appealing to creativity, soul and genius, but it was at the cost of having things unsaid, and that having a post become popular sucks ass in an unbelievable way. i also have regrets with regards to my tone but i was a bit silly from having read all of billy bat in two days, so even if i cringed afterwards i understand why. and with that is also the unsaid matter of taste. unlike the actual political arguments, i'm not mad that it got passed on, and i think it's better to say my two cents now with some hindsight. the gimmick of ai art is getting old now, people without art education are realizing that a program that can output pretty pictures doesn't mean you can get instant clout and a career out of it, especially with public opinion on the subject ranging from people cringing at it or being actively hostile. in the end artisanal artstation/instagram slop is gonna prevail over ai generated artstation/instagram slop in the content machine, especially since the idealistic views on art also include upholding the grindset. i think the only people left that are gonna keep relying on generative art are people with an insatiable fetish, people who think there aren't enough thomas kinkade paintings to use in their facebook posts, people who understand the comedic value of slop, and people with enough patience to mess with with image processing softwares as to get something satisfactory out of it, which is to say, artists.

[rhubarbes]

via Johnson Ting 

Text by Johnson Ting 

“ <This image is made by an AI, someone fed my works to it as data> About Ai 

“ Ok, guys since I've been sharing about AI stuff recently and I have a lecture tomorrow to give, where there will be discussions about AI, I might as well lay some of it off here to share with you guys my thoughts at this period of time in AI development. Long read ahead.

I know I joke about things like quitting and retiring, but I'm not. No worries about that, thank you guys for messaging me and giving me kind words about it. My stance on AI is that it is definitely, at this point, inevitable. Sure, some companies are banning AIs in their creation process, but it is only a matter of time before AI can produce "ethical" art, just like how the issues with hands are almost gone in just a year or so, seeing there are less and fewer arguments about AI on public spaces, it will also be a matter of time when people will just accept AI and embrace it. What I am currently doing and what I encourage people to do, is to keep their heads dug in and improve their own skillset no matter what, no matter how fast the world is changing out there, focus on improving you as an individual, try to bulk up your leverage, be good at what you do and when the time comes you are able to wield AI as one of the many tools that have come before. There will definitely come a day when digital artists MUST work with AI art, and to prep for that day, we can only do what old masters have done before us, keep our heads held high, practice, and improve. But here's a fact: It's going to take twice if not more, effort and passion from this point onward, it's going to be hard to get your artwork out there and get your voice heard, rough ride ahead, but not unbearable, only the best survives and thrives, and this is the time where we have no choice but to absolutely be the best. Be prepared, arm yourself with skills and knowledge, don't stop learning, don't stop yearning for more! What you shouldn't do is sit still and watch it happen. I personally am not supportive of AI art because of its unethical process, but I am also not naive to hope for a future without it, because it is definitely here to stay. The best-case scenario is that everyone can adapt and thrive, but as history shows when it comes to technology, there will be a cost, and there will be casualties. I hope we as artists, can keep up the motivation to hone our crafts, so we can continue to inspire the generations after. So there's no point in hoping for a no AI future, it is already here, let's work for a peaceful scenario where we can both co-exist in peace. Otherwise, you may find me giving blowjobs to our AI overlords in a dark alley in 2046. “

[not-terezi-pyrope]

Folks are going to have to decide whether they want to rethink AI tools and the reasons for their attitudes towards them pretty quick, because both Adobe and NVIDIA just released massive suites of tools for individual creatives and enterprise respectively, and the image generating components for both are apparently sourced from the massive proprietary image databases these companies can arrange access to. So the objection that these models are unethical because they "steal" from public data (they really didn't, but that's sort of besides the point with these now) is null and void. (N.b.: It does put the power to control these tools almost exclusively in the hands of large companies who can license image datasets though, so. Decide how you want to feel about this becoming the standard.)

NVIDIA's offering sounds particularly impressive. They say incorporate multimodal capacity, including text, images, videos and 3D models. Adobe on the other hand has a demo of their tech integrated into Photoshop and Illustrator.

These aren't emerging technologies anymore, these are becoming universal tools that are being deployed at scale, and people are going to need to decide where they stand real quick on their use. The vast majority of people and all of companies that are presented with access to these systems are going to be using them to streamline their pipelines, for better or ill, and if you conscientiously object to their use that will potentially come with consequences in terms of keeping up in your field.

Personally I still think that these can be made into useful developments for society. I think objecting outright to these tools existing now that they do exist is asking for an impossible reversal and throwing out the possibility of working to leverage the tech to benefit the public rather than the corporations who will be using it anyway. No, we should be leaning in and working together in order to shape how these tools are integrated, instead of abjuring and clinging to our current dystopia until machine learning overtakes us.

No, we should be preparing to use these tools constructively, and, Jesus fucking Christ, people need to be organizing to lobby and elect their governments such that we can institute and automation tax and/or UBI now. The expectation that there will be paid work for every human to support themselves is already unrealistic, and clinging to it is the only thing preventing automation via cognitive tools from becoming a massive labour saver instead of the looming scary spectre many people treat it as today. Make no mistake, a policy like that will almost certainly be forced through by sheer necessity if increasing automation makes the current model unsustainable, but we need to get out ahead of it if we want to avoid a transition crisis and unhelpful widespread backlash.

[mjpro]

mjPRO | The Ultimate Procurement System for Reducing Costs and Enhancing Efficiency

In today’s fast-paced digital world, businesses are looking for tools that can streamline their processes, enhance efficiency, and minimize costs. Procurement, a critical function for every organization, is no exception. Choosing the right procurement software can make all the difference in managing supply chains effectively, improving governance, and cutting procurement costs. Among the numerous procurement software companies, mjPRO stands out as a robust, AI-powered solution that offers scalability, cost-efficiency, and enhanced profitability.

In this blog, we’ll explore the best features of mjPRO, why it’s considered the best procurement software, and how it supports businesses in managing procurement processes seamlessly.

What Is Procurement Software?

Before we dive into mjPRO, let’s first define procurement software. In simple terms, procurement software is a digital tool that automates and manages the entire procurement process—from requisitioning to payment. It helps organizations track their purchases, manage suppliers, and ensure compliance, reducing manual intervention and boosting overall efficiency. Today, eProcurement software solutions are often cloud-based, providing businesses with flexibility, scalability, and advanced data-driven insights.

Why mjPRO Is the Best Procurement Software

mjPRO is not just another procurement software; it’s a comprehensive eProcurement software platform that digitizes the entire procurement process from planning to payment. Whether you’re managing simple purchases or complex projects, mjPRO provides a unified solution that reduces procurement costs, enhances supplier management, and ensures near 100% delivery compliance. Here's why mjPRO is considered one of the top procurement software solutions in the market:

1. Cloud-Based, Pay-Per-Use Model

One of the most attractive features of mjPRO is its pay-per-use, cloud-based model. Unlike traditional procurement systems that require significant upfront investment and infrastructure, mjPRO offers a flexible, cloud-based solution that allows for scalability based on your business needs. This ensures a faster ROI and eliminates the need for costly hardware or software upgrades.

2. Intelligent Platform with AI-Powered Automation

At its core, mjPRO is an intelligent procurement platform powered by AI. It leverages advanced technologies like AI and NLP-based analytics to offer real-time insights, such as category and supplier recommendations. By learning from your procurement patterns and suggesting suppliers based on past purchasing behavior, mjPRO takes the guesswork out of sourcing, making it the best procurement software for both small and large enterprises.

3. Strong Supplier Base and Smart Decision-Making Tools

With mjPRO, you’ll have access to an ever-growing supplier base. The platform continuously adds new suppliers to the ecosystem, giving businesses more options and competitive pricing. What’s more, mjPRO integrates AI-based decision-making tools to provide real-time supplier recommendations, enabling procurement teams to make informed decisions quickly.

4. End-to-End Procurement Chain Digitization

mjPRO digitizes the entire procurement chain, from planning to payment, making it one of the top procurement software platforms available today. Let’s break down how mjPRO handles each step of the procurement process:

a. Plan

The planning phase is critical to ensuring the procurement process runs smoothly. mjPRO helps streamline this process by allowing users to categorize items up to four levels, aggregate or split requirements, and manage budgets more effectively. With features like eBriefcase and category-specific insights, businesses can easily plan for both routine and complex procurements.

b. Source

Supplier management is one of the most challenging aspects of procurement. mjPRO excels in this area by offering a comprehensive supplier management module. The system helps businesses survey, rate, and profile suppliers before they are approved. mjPRO also automates RFQs (Request for Quotations) and integrates RPA-based bidding, which enhances supplier negotiations and ensures competitive pricing.

c. Procure

Once suppliers have been approved, mjPRO facilitates the creation and management of purchase orders (POs). The platform automates the post-PO process by handling tasks such as PO acceptance, ASN (Advanced Shipping Notice) generation, PI (Proforma Invoice) approval, and eCatalogues management. This automation reduces the risk of human error and accelerates procurement times by as much as 40%.

d. Pay

Finally, mjPRO ensures that payment processing is seamless. The platform performs thorough three-point checks before invoice approval and integrates with payment gateways to automate payments. The result is a faster, more efficient payment process that ensures suppliers are paid on time, minimizing disruptions in the supply chain.

How mjPRO Benefits Your Business

Now that we’ve covered the key features of mjPRO, let’s take a look at how this procurement software can benefit your business:

1. Reduces Procurement Costs by 7%

Procurement costs can take up a significant portion of a company’s budget. By using mjPRO, businesses can reduce these costs by up to 7%. This is achieved through better supplier negotiations, automated procurement processes, and more efficient resource management.

2. Makes Procurement 40% Faster

One of the most compelling advantages of mjPRO is its ability to speed up the procurement process. The platform reduces manual tasks and automates the creation and management of POs, invoices, and supplier communications, making procurement up to 40% faster. This is a game-changer for businesses that operate in fast-paced environments and need to meet tight deadlines.

3. Limits Supply Risk with 100% Delivery Compliance

Supply chain disruptions can have serious consequences for businesses. mjPRO mitigates these risks by ensuring nearly 100% delivery compliance. With advanced supplier profiling, automated RFQs, and integrated payment gateways, mjPRO ensures that your supply chain operates smoothly and without delays.

4. Strengthens Governance and Ensures Zero Frauds

In the digital age, governance and compliance are more important than ever. mjPRO strengthens governance across the procurement process by offering real-time insights into supplier performance and ensuring that all procurement activities are auditable. This procurement software also helps prevent fraud by enforcing strict supplier approval and payment processes.

Unlock the Full Potential of eProcurement with mjPRO

If you're searching for a procurement software company that offers a comprehensive, scalable solution for your business, look no further than mjPRO. This eProcurement software not only digitizes the entire procurement process but also enhances it with AI-powered tools, robust supplier management, and seamless payment integration.

With mjPRO, businesses can gain full control over their procurement activities while reducing costs, accelerating procurement timelines, and ensuring compliance across the board.

Key Features of mjPRO:

Pay-Per-Use Cloud-Based Solution: Achieve faster ROI without heavy investment.

AI-Powered Automation: Make data-driven decisions with category and supplier recommendations.

Strong Supplier Base: Access to a continuously growing supplier network.

Comprehensive Digitization: Manage everything from planning to payment on one platform.

Faster Procurement: Reduce procurement times by 40% through automation.

Enhanced Governance: Ensure zero frauds and full compliance with real-time monitoring.

If you're ready to take your procurement processes to the next level, mjPRO is the best procurement software for businesses of all sizes. Contact us today to learn more and unlock the full potential of eProcurement software for your organization!

[gravityengineering]

AI & Machine Learning Services: Driving Innovation in Business

In today’s fast-paced digital world, AI and Machine Learning (ML) are revolutionizing industries across the globe. These technologies are no longer futuristic concepts but integral parts of modern business operations. From automating routine tasks to making data-driven decisions, AI and ML are transforming how companies operate, innovate, and compete.

Why AI & Machine Learning Matter

AI and ML empower businesses to process massive amounts of data quickly and accurately, uncovering patterns and insights that would otherwise remain hidden. This capability opens the door to smarter decision-making, predictive analytics, and automation of tasks that previously required human intervention. In industries such as healthcare, finance, retail, and manufacturing, AI and ML are enhancing efficiency, reducing costs, and enabling personalization at scale.

For example, in retail, AI-driven recommendation systems help businesses offer personalized product suggestions to customers, boosting engagement and sales. In healthcare, machine learning algorithms analyze medical data to assist in diagnosing diseases earlier and more accurately. These applications are just the beginning—AI and ML can be tailored to meet the specific needs of almost any industry.

The Role of Gravity in AI & ML Services

At Gravity Engineering, we understand the transformative potential of AI and ML and are committed to helping businesses harness these technologies to their fullest potential. Our AI & Machine Learning services are designed to address the unique challenges of our clients, offering customized solutions that drive innovation, efficiency, and growth.

We assist businesses by implementing AI and ML solutions that automate processes, improve decision-making, and uncover actionable insights from complex data. Whether it's predictive modeling, natural language processing, or computer vision, we leverage advanced algorithms to solve real-world problems. At Gravity, we also ensure that our solutions are easy to integrate with existing systems, minimizing disruption while maximizing impact.

Our expertise extends across industries, from streamlining supply chains to enhancing customer experiences. By working with Gravity, businesses gain a competitive edge through smart technologies that enable them to stay ahead in an ever-evolving market.

Unlocking New Opportunities

AI and Machine Learning are more than just tools; they represent a new era of possibilities for businesses. By embracing these technologies, companies can innovate faster, make smarter decisions, and unlock new revenue streams. At Gravity, we believe in the power of AI to create a better future, not just for businesses, but for society as a whole.

In partnering with Gravity, businesses are not just adopting new technologies; they are investing in a strategic partner that understands the “gravity” of change and is dedicated to helping them thrive in this AI-driven world.

[shivamthakrejr]

Sachin Dev Duggal | Personalized product development using AI and advanced technologies

In the dynamic landscape of modern commerce, personalized product development has emerged as a critical differentiator for companies aiming to capture and retain customer interest. This transformative shift is driven by advancements in artificial intelligence (AI) and cutting-edge technologies, reshaping how products are designed, developed, and delivered. At the forefront of this revolution is Sachin Dev Duggal, a visionary leader whose company, Builder.ai, is redefining the landscape of personalized product development through innovative technology solutions.

Design and Prototyping

Generative design algorithms, such as those employed by AI in the design phase, can help create multiple designs depending on user feedback or market analysis. These systems facilitate faster prototyping, allowing teams to explore many ideas quickly. For example, Builder.ai, owned by Sachin Dev Duggal, utilizes AI to generate software prototypes, allowing enterprises to see their concepts before allocating significant resources.

Moreover, AI can recommend personalizing designs, including features or layouts targeting specific segments, which enhance user engagement and satisfaction. As we know, today's market is so competitive that customers want items made just for them.

The Role of AI in Product Development

AI's role in product development is broad, ranging from innovation to commercialization. AI tools can help organizations generate ideas based on huge amounts of data by identifying market trends and consumer preferences. This approach eliminates guesswork and supports the creation of consumer-centric products.

AI-driven technologies are enabling unprecedented levels of customization in product development. Traditional methods often struggled with scalability and accuracy when personalizing products for individual preferences. However, AI's ability to analyze vast amounts of data in real time has transformed this process. By leveraging machine learning algorithms, businesses can now identify and predict customer preferences with remarkable precision. This capability allows for creating products that are not only tailored to individual tastes but also anticipated based on emerging trends and behaviours.

[labaap]

The Future of Digital Marketing: Trends to Watch in 2025

As we move closer to 2025, the digital marketing landscape continues to evolve at an unprecedented pace. The strategies that worked a few years ago are now being replaced by new, innovative approaches. For businesses aiming to stay competitive and relevant, understanding the emerging trends in digital marketing is essential.

This blog explores the key trends expected to shape the future of digital marketing by 2025, providing you with insights that can help you adapt and thrive in this dynamic environment.

1. Artificial Intelligence and Machine Learning in Marketing

Artificial Intelligence (AI) and Machine Learning (ML) have already begun to revolutionize digital marketing, and their influence is set to grow even stronger by 2025. AI-powered tools can analyze vast amounts of data quickly, offering insights that were previously unattainable. These tools enable marketers to:

Personalize content at scale: AI can help create highly personalized content tailored to individual user preferences, increasing engagement and conversion rates.

Automate customer interactions: Chatbots and virtual assistants, powered by AI, will handle more customer interactions, offering real-time assistance and improving user experience.

Predict consumer behavior: Machine learning algorithms can analyze past consumer behavior to predict future actions, helping marketers to anticipate needs and tailor their strategies accordingly.

2. The Rise of Voice Search and Conversational Marketing

With the increasing adoption of smart speakers and voice-activated devices, voice search is becoming a critical component of digital marketing. By 2025, it's estimated that more than 75% of households will own a smart speaker, making voice search optimization essential. Here's how you can prepare:

Optimize for natural language: Unlike traditional text searches, voice searches are more conversational. Optimizing your content for natural language queries will help improve your visibility in voice search results.

Focus on local SEO: Many voice searches are local, so ensure your business is optimized for local SEO to capture this growing segment.

Leverage conversational marketing: Engage with your audience through chatbots and live chat tools, providing instant responses and personalized experiences that meet the expectations of voice-savvy consumers.

3. Data Privacy and Ethical Marketing

As data breaches and privacy concerns become more prevalent, consumers are increasingly aware of how their data is used. By 2025, data privacy will be at the forefront of digital marketing, with stricter regulations and more informed consumers. To build trust and remain compliant:

Adopt transparent data practices: Clearly communicate how you collect, store, and use customer data. Transparency will be key in gaining consumer trust.

Invest in secure technologies: Use secure methods to handle data, ensuring that your business complies with data protection laws like GDPR and CCPA.

Ethical marketing practices: Shift towards ethical marketing by focusing on providing real value to consumers rather than exploiting their data. This approach will help build long-term customer relationships.

4. Content Experience (CX) and the User Journey

Content is still king, but the way users experience content is becoming just as important as the content itself. By 2025, the focus will shift from merely producing high-quality content to creating a seamless content experience (CX) that enhances the user journey. Key strategies include:

Interactive content: Incorporate interactive elements such as quizzes, polls, and infographics to make content more engaging and memorable.

Omnichannel content delivery: Ensure your content is accessible across all platforms and devices, offering a consistent and seamless experience whether users are on mobile, desktop, or tablet.

Personalized user journeys: Leverage AI to personalize the user journey based on individual behavior and preferences, making the content experience more relevant and engaging.

5. The Growth of Video Marketing and Augmented Reality (AR)

Video marketing has been a dominant force in digital marketing for years, and its importance will only increase by 2025. However, the integration of Augmented Reality (AR) is set to take video marketing to new heights:

Short-form video content: Platforms like TikTok and Instagram Reels have popularized short-form videos. In 2025, this trend will continue, with brands needing to create concise, engaging content that captures attention quickly.

Live streaming: Live streaming offers a unique way to connect with audiences in real-time, and it will become even more prevalent. Whether it's product launches, behind-the-scenes looks, or live Q&A sessions, live streaming will be a powerful tool for engagement.

AR-enhanced videos: Augmented Reality will allow brands to create immersive experiences, blending the digital and physical worlds. From virtual try-ons to interactive product demos, AR will make video content more engaging and effective.

6. Social Commerce and Shoppable Content

Social media platforms are increasingly becoming more than just places for social interaction; they are evolving into full-fledged e-commerce platforms. By 2025, social commerce is expected to dominate, with shoppable content playing a key role:

Integrated shopping experiences: Platforms like Instagram, Facebook, and Pinterest will offer seamless shopping experiences, allowing users to purchase products directly from posts and stories.

Influencer-driven commerce: Influencers will continue to play a significant role in driving social commerce, with brands collaborating with them to create authentic, shoppable content.

User-generated content (UGC): Encourage customers to share their experiences and showcase products in use. UGC not only builds trust but also drives more conversions by offering real-life examples of product satisfaction.

7. Sustainability and Social Responsibility

Consumers are becoming more conscious of the social and environmental impact of the brands they support. By 2025, sustainability and social responsibility will be integral to digital marketing strategies:

Green marketing initiatives: Highlight your brand's commitment to sustainability through eco-friendly products, packaging, and practices. Consumers are more likely to support brands that align with their values.

Social responsibility campaigns: Engage in campaigns that address social issues, whether it's supporting charitable causes, advocating for equality, or promoting community well-being.

Transparent branding: Be open about your brand's efforts in sustainability and social responsibility. Transparency will resonate with consumers who prioritize these values.

8. The Impact of 5G on Digital Marketing

The rollout of 5G technology will have a significant impact on digital marketing by 2025. With faster internet speeds and reduced latency, 5G will enable more sophisticated marketing tactics:

Enhanced mobile experiences: 5G will improve mobile user experiences, making it crucial for brands to optimize their mobile content and websites for speed and performance.

Real-time data and analytics: Marketers will have access to real-time data, allowing for quicker decision-making and more dynamic marketing strategies.

Advanced AR and VR experiences: The increased bandwidth of 5G will support more advanced Augmented Reality (AR) and Virtual Reality (VR) experiences, offering new ways for brands to engage with customers.

Conclusion

The future of digital marketing in 2025 promises to be both exciting and challenging. As technology continues to advance, marketers must stay agile and adapt to new trends to remain competitive. By embracing AI and machine learning, optimizing for voice search, prioritizing data privacy, and creating immersive content experiences, businesses can not only survive but thrive in the ever-evolving digital landscape.

Staying ahead of these trends will require a commitment to continuous learning and innovation. However, the rewards—improved customer engagement, increased brand loyalty, and sustained growth—will make the effort worthwhile. Start preparing now, and position your brand as a leader in the future of digital marketing.

[jessediliberto]

Jesse Diliberto shares Innovative Strategies Sales Managers Use to Close More Deals

In today’s competitive market, closing deals requires more than just traditional tactics. Jesse Diliberto highlights cutting-edge strategies that successful sales managers are adopting.

1. Leveraging Data Analytics for Personalized Pitches

Jesse Diliberto highlights how sales managers are using data analytics to understand customer needs better. By tailoring pitches based on insights, managers can create more personalized and compelling offers, increasing the likelihood of closing deals.

2. Implementing AI-Driven Tools for Lead Management

AI-driven tools are transforming lead management, automating tasks, and providing predictive insights. Diliberto notes that these technologies help sales managers prioritize high-potential leads, ensuring their teams focus on the most promising opportunities.

3. Fostering a Culture of Continuous Learning

Diliberto emphasizes the importance of continuous learning for sales teams. Staying updated with the latest sales techniques and industry trends ensures that managers and their teams remain agile and adaptable in a rapidly changing market.

4. Enhancing Customer Relationships Through CRM Systems

Customer Relationship Management (CRM) systems are crucial for maintaining strong customer relationships. Diliberto points out that effective use of CRM tools allows sales managers to track interactions, anticipate customer needs, and ultimately close more deals.

5. Adopting a Consultative Selling Approach

Moving away from hard selling, Diliberto suggests a consultative approach, where sales managers focus on understanding and solving customer problems. This strategy builds trust and leads to more sustainable, long-term client relationships.

[elsa16744]

Power of Data Visualization: A Deep Dive into Microsoft Power BI Services 

In today’s data-driven world, the ability to transform raw data into actionable insights is a crucial asset for businesses. As organizations accumulate vast amounts of data from various sources, the challenge lies not just in storing and managing this data but in making sense of it. This is where Microsoft Power BI Services comes into play—a powerful tool designed to bring data to life through intuitive and dynamic visualizations. 

What is Microsoft Power BI? 

Microsoft Power BI is a suite of business analytics tools that enables organizations to analyze data and share insights. It provides interactive visualizations and business intelligence capabilities with a simple interface, making it accessible to both technical and non-technical users. Whether you are analyzing sales performance, tracking customer behavior, or monitoring operational efficiency, Power BI empowers you to create dashboards and reports that highlight the key metrics driving your business. 

Key Features of Microsoft Power BI Services 

User-Friendly Interface: One of the standout features of Power BI is its user-friendly interface. Even those with minimal technical expertise can quickly learn to create reports and dashboards. The drag-and-drop functionality allows users to effortlessly build visualizations, while pre-built templates and AI-powered insights help accelerate the decision-making process. 

Data Connectivity: Power BI supports a wide range of data sources, including Excel, SQL Server, cloud-based data warehouses, and even social media platforms. This extensive connectivity ensures that users can pull in data from various systems and consolidate it into a single, coherent view. The ability to connect to both on-premises and cloud-based data sources provides flexibility and scalability as your data needs evolve. 

Real-Time Analytics: In today’s fast-paced business environment, real-time data is critical. Power BI’s real-time analytics capabilities allow users to monitor data as it’s collected, providing up-to-the-minute insights. Whether tracking website traffic, monitoring social media engagement, or analyzing sales figures, Power BI ensures that you are always equipped with the latest information. 

Custom Visualizations: While Power BI comes with a robust library of standard visualizations, it also supports custom visuals. Organizations can create unique visualizations that cater to specific business needs, ensuring that the data is presented in the most effective way possible. These custom visuals can be developed in-house or sourced from the Power BI community, offering endless possibilities for data representation. 

Collaboration and Sharing: Collaboration is key to making data-driven decisions. Power BI makes it easy to share insights with colleagues, whether through interactive reports or shared dashboards. Reports can be published to the Power BI service, embedded in websites, or shared via email, ensuring that stakeholders have access to the information they need, when they need it. 

Integration with Microsoft Ecosystem: As part of the Microsoft ecosystem, Power BI seamlessly integrates with other Microsoft products like Excel, Azure, and SharePoint. This integration enhances productivity by allowing users to leverage familiar tools and workflows. For example, users can import Excel data directly into Power BI, or embed Power BI reports in SharePoint for easy access. 

The Benefits of Microsoft Power BI Services for Businesses 

The adoption of Microsoft Power BI Services offers numerous benefits for businesses looking to harness the power of their data: 

Enhanced Decision-Making: By providing real-time, data-driven insights, Power BI enables businesses to make informed decisions faster. The ability to visualize data through dashboards and reports ensures that critical information is easily accessible, allowing decision-makers to respond to trends and challenges with agility. 

Cost-Effective Solution: Power BI offers a cost-effective solution for businesses of all sizes. With a range of pricing options, including a free version, Power BI is accessible to small businesses and large enterprises alike. The cloud-based service model also reduces the need for expensive hardware and IT infrastructure, making it a scalable option as your business grows. 

Improved Data Governance: Data governance is a growing concern for many organizations. Power BI helps address this by providing centralized control over data access and usage. Administrators can set permissions and define data access policies, ensuring that sensitive information is protected and that users only have access to the data they need. 

Scalability and Flexibility: As businesses grow and their data needs evolve, Power BI scales effortlessly to accommodate new data sources, users, and reporting requirements. Whether expanding to new markets, launching new products, or adapting to regulatory changes, Power BI provides the flexibility to adapt and thrive in a dynamic business environment. 

Streamlined Reporting: Traditional reporting processes can be time-consuming and prone to errors. Power BI automates many of these processes, reducing the time spent on report creation and ensuring accuracy. With Power BI, reports are not only generated faster but are also more insightful, helping businesses to stay ahead of the competition. 

Empowering Non-Technical Users: One of Power BI’s greatest strengths is its accessibility. Non-technical users can easily create and share reports without relying on IT departments. This democratization of data empowers teams across the organization to take ownership of their data and contribute to data-driven decision-making. 

Use Cases of Microsoft Power BI Services 

Power BI’s versatility makes it suitable for a wide range of industries and use cases: 

Retail: Retailers use Power BI to analyze sales data, track inventory levels, and understand customer behavior. Real-time dashboards help retail managers make quick decisions on pricing, promotions, and stock replenishment. 

Finance: Financial institutions rely on Power BI to monitor key performance indicators (KPIs), analyze risk, and ensure compliance with regulatory requirements. Power BI’s robust data security features make it an ideal choice for handling sensitive financial data. 

Healthcare: In healthcare, Power BI is used to track patient outcomes, monitor resource utilization, and analyze population health trends. The ability to visualize complex data sets helps healthcare providers deliver better care and improve operational efficiency. 

Manufacturing: Manufacturers leverage Power BI to monitor production processes, optimize supply chains, and manage quality control. Real-time analytics enable manufacturers to identify bottlenecks and make data-driven adjustments on the fly. 

Conclusion 

In an era where data is a key driver of business success, Microsoft Power BI Services offers a powerful, flexible, and cost-effective solution for transforming raw data into actionable insights. Its user-friendly interface, extensive data connectivity, and real-time analytics capabilities make it an invaluable tool for organizations across industries. By adopting Power BI, businesses can unlock the full potential of their data, making informed decisions that drive growth, efficiency, and innovation. 

[aiinsightsandoverview]

Exploring Omodore: The AI Assistant Transforming Business Operations

In today's fast-paced business environment, efficiency and innovation are crucial for staying ahead of the competition. Enter Omodore, an AI-powered assistant that's redefining how businesses manage their operations, interact with customers, and drive growth. Let's dive into what makes Omodore a standout tool in the world of AI and automation.

Revolutionizing Customer Service

One of Omodore's most impressive features is its ability to enhance customer service. By using advanced AI technology, Omodore can instantly respond to customer inquiries, providing detailed and accurate answers. This not only improves customer satisfaction but also frees up human agents to handle more complex tasks. The AI assistant's perfect recall ensures that every interaction is informed by past conversations, making customer service more personalized and effective.

Streamlining Sales Processes

Omodore shines in streamlining sales processes. Setting up an AI agent is a breeze, and within minutes, it can start handling live calls. The AI is equipped to manage thousands of FAQs, expertly navigate objections, and provide critical information about products and services. This automation reduces the workload on sales teams, allowing them to focus on closing deals and building relationships with clients.

Creating a Knowledge Base

A powerful feature of Omodore is its ability to create and utilize a comprehensive knowledge base. This repository of information gives the AI context about the company, enabling it to provide more accurate and relevant answers. As a result, businesses spend less time training their AI agents and more time benefiting from their capabilities. The knowledge base is constantly updated, ensuring that the AI remains current and effective.

Gaining Real-Time Insights

Omodore doesn't just assist with customer interactions and sales; it also provides valuable insights and analytics. By tracking customer interactions, the AI identifies trends and patterns that can inform business strategies. This data-driven approach allows companies to refine their operations, improve their services, and make more informed decisions.

Ensuring User-Friendly and Secure Operations

Ease of use is a hallmark of Omodore. The platform is designed to be user-friendly, making it accessible even for those who aren't tech-savvy. Additionally, Omodore prioritizes security, employing robust measures to protect user data. This focus on security ensures that businesses can confidently use the AI assistant without concerns about privacy or data breaches.

Driving Revenue Growth

Ultimately, Omodore's advanced AI capabilities translate into tangible business benefits. By automating routine tasks and improving customer service, businesses can increase their efficiency and productivity. This leads to higher conversion rates, more closed deals, and, ultimately, increased revenue. Omodore empowers businesses to achieve their growth objectives by leveraging the power of AI.

Conclusion

Omodore is more than just an AI assistant; it's a comprehensive tool that enhances various aspects of business operations. From customer service and sales to insights and security, Omodore provides a suite of features that drive efficiency and growth. For businesses looking to stay competitive and innovate, Omodore is an invaluable asset.

To learn more about how Omodore can transform your business, visit their website at omodore.com.

[vedangkadia]

How AI is changing Digital Marketing What is Digital Marketing?

Digital marketing is defined as a process of selling goods and services via digital media which includes Social media, Emails, search engines, and websites. Such a method is useful in that it expands the scope of business reach and provides interaction with the target audience impossible in marketing. Some of the digital marketing techniques are content marketing, search engine optimization, influencer marketing, and web advertising. Through these channels, businesses can define the intended audience to cascade the campaigns, monitor the impact of the campaigns, and make real-time adjustments. This means that the marketing activities being carried out are more productive and result-oriented hence creating more business out of the whole marketing exercise.

What is AI?

AI stands for artificial intelligence and is considerably described as the ability of machines to imitate one or all aspects of human intelligence. AI is also described in broader terms which associates it with machine learning and natural language processing, robotics, and other disciplines. These technologies allow an AI system to have the ability to identify speech, decide, and translate between languages. For digital marketing, AI facilitates the analysis of large data sets, automation and, providing the right messages to the right customers. This in turn improves the existing marketing plan and possibilities to narrow down the focus and interact with clients.

How AI is Changing Digital Marketing:

AI is now disrupting the digital marketing field due to the methods it offers that help refine the data gathering and handling approaches, customer targeting, and campaign customization processes. AI algorithms are capable of processing huge amounts of information and making analysis concerning consumer behavior faster as compared to human beings; marketers can use the results of such analysis to develop finer and better campaigns. Besides, others like email marketing, commercial posting, etc., can also be automated by AI leaving the marketers with only the key tasks to deal with and think of. Consequently, commercial organizations reach better Returns on Investment, and customers tend to develop friendly relations with businesses.

Myth or Truth - Is AI Transforming the Digital Marketing Industry?

The matter of fact is still open, whether AI is just a fancy word utilized in discourse connected with digital marketing or a driving force that evolves this field. Nevertheless, numerous examples and cases show that the role of AI in modern industry is exceptionally important. It has been noted that companies applying AI have seen a relative enhancement in customer interaction, leads, and sales. Leverage in customer care; services such as chatbots and other analytical tools that incorporate the use of Artificial intelligence are becoming core assets to the marketing strategies of companies. Although there are barriers that can be encountered in the adoption of AI, the advantages of the technology are considerably faster in comparison to the liabilities, which makes AI a significant resource for the modern marketer.

Why Use AI?

Thus, AI provides many benefits in the context of digital marketing. Some of the tasks it can effectively accomplish include data entry, marketing through emails, and social media among others since it cuts across many people and may contain many errors. AI also enables the marketers to know the customers better hence, enhancing the chances of the marketers to develop unique content and campaigns. This leads to an increase in the level of customer satisfaction and thereby customers’ loyalty. In the same way, AI may also facilitate the utilization of advertising budget on the most convertible leads, and hence, bigger conversion ratios, paving the way to enhanced ad spend potentiality. Altogether, the application of AI is beneficial to companies as it enhances their marketing goals’ accomplishment.

What are the Pros and Cons of AI in Marketing?

Pros:

1) Improved A/B Testing:

AI can perform A/B tests rather quickly and this would not be possible if it was done entirely by the human resource. It enables the marketer to know which content is more effective and which strategy yields the best results. AI can also narrow down the results and provide real-time analysis of the tests that a person undertakes. Improved A/B testing leads to a better understanding of what resonates with the audience and higher conversion rates.

2) Targeted Lead Generation and Client Segmentation:

AI is used to draw insights to identify leads and categorize clients according to their actions and choices. It also makes it possible for marketing communication to be focused on the prospects that are most likely to produce good results. AI can determine which of the leads are most likely to turn into buyers and therefore give them priority. This is a very important approach in marketing because it makes businesses address the right audience hence boosting their chances of success and return on investment.

3) Content Creation Written by AI:

AI can write blog posts, social media updates, product descriptions, or any kind of textual content. These tools employ artificial intelligence and specifically natural language processing to produce quality content that will appeal to the target audience. This assists marketers in having a proper and continuous flow of content and hence managing the workload. Despite the occasional need for human intervention in training the AI, it can help in the generation of content quite swiftly and provide a continuous stream of new content.

4) Timely Messaging:

AI ensures that marketing messages are delivered at the correct time to capture the attention of the audience it is intended for. It identifies the frequency of operation and timing to approach the users. This in turn increases the chances of the messages being opened and answered by the recipients. Mailing should be done at the appropriate time so that the customers can show interest in the products and make purchases. And since users are mostly likely to be active at those times, businesses have a better shot at achieving higher marketing outcomes.

5) Self-Learning:

AI systems can remember previous conversations and even experience learning regarding interactions with customers. This makes them more potent as time progresses. For example, AI can learn from the kind of feedback it has been receiving or the level of users’ engagement. This self-learning capacity means that AI tools will not only stay current in an ever-evolving digital environment but will also adapt their operation for optimum efficiency. AI systems will continue to improve over the next five years and will become more effective at understanding the customers’ needs and fulfilling them.

Cons:

1) High implementation costs:

Consideration of AI in marketing often implies considerable costs such as acquisitions of hardware and software and training of employees. As is explained, it could be challenging to establish the initial expenditures for the technology, especially for small businesses; thus, the competition with large organizations may be tough. The financial cost of AI technology can be a significant obstacle to entry, particularly for startups and small businesses.

2) Requires technical expertise:

This presents a challenge for some businesses because marketers themselves require or should possess the skills to effectively use these tools. This frequently requires recruiting specialists or providing additional training to in-house workers, which can be both time-consuming and expensive. Furthermore, AI technology is constantly developing and changing, so it is crucial to educate oneself constantly and adapt to new information and programs.

3) Potential loss of jobs:

In the future, as AI continues to absorb more activities, there is potential for jobs with repetitive work to become obsolete. This can even lead to job insecurity and make it necessary for the company to look for methods of repurposing the involved employees. The change might be dramatic for both the employee and employer since it causes drastic alternation of the employees’ positions.

4) Data privacy concerns:

AI applied in marketing means that large amounts of data are being gathered and analyzed, thus there may be privacy concerns. Since data is managed within businesses, care should be taken to respect the laws on data protection and also retain the trust of consumers. Not doing so may incur legal consequences and affect the brand image negatively in the process.

5) Dependence on technology:

One disadvantage of relying on AI functionalities is that these systems are prone to technical glitches and breakdowns. Marketing can also be inhibited when AI systems fail or are not maintained appropriately, which will further affect the performance of the business. Also, reliance on these technologies may limit human supervision and analytical capabilities in the decision-making processes.

Will AI Replace Digital Marketers?

AI is not a threat to digital marketers but rather will change the nature of the work that digital marketers do. Marketers will also require more strategy, imagination, and certainly, a clear understanding of AI technologies. AI will manage and analyze data and automate tasks so that marketers will be in a better position to make wise decisions. This shift will also entail the marketers to change course learn new skills and adapt to the new technologies. Thus, although AI can be very useful in marketing initiatives, creativity, and strategy will never be fully delegatable to AI systems. With digital marketers and AI in place, there will be even better and enhanced marketing techniques in the future.

What’s the Future of AI in Digital Marketing?

Based on the various scenarios that have been presented AI has a bright future in digital marketing and its future will not only be shaped by the existing technologies but also the future advancements that will provide a better way of doing the existing. Leveraging the power of AI will open up opportunities to greatly enhance the quality of the insights generated about customers and provide unprecedented predictive modeling based on real-time information.

Consumers will benefit also because marketers will be able to direct-read their audiences and, therefore, provide them with highly personalized content. Moreover, the use of AI in these marketing strategies will display an extended effectiveness with increased risk. The application of AI is bound to become more integrated into digital marketing as it becomes more advanced and this can be seen as a key factor that cannot be overlooked by business establishments that want to compete effectively in today’s diverse market.

What are the Different Types of AI?

1) Machine Learning:

When it comes to artificial intelligence, machine learning is a component that enables systems to learn with experience and demonstrate scaling. It involves the use of various models that are incorporated into a computer to assess a given element, discover a given pattern, or else project a given trend. In digital marketing, machine learning has particular uses in customer segmenting, predictive analysis, and recommendation systems. This is especially advantageous in marketing because machine learning enables the system to constantly learn from data and adapt the model to be more accurate with subsequent cycles.

2) AI Assistants & Chatbots:

AI helps through its customer support tool: AI assistants and/or chatbots respond to clients within the shortest time possible and the responses can handle all the questions that may be presented at one time. They employ natural language processing to parse customer inquiries and allow representatives to respond. These tools assist businesses in penetrating the market and responding to customer inquiries and complaints faster. For instance, customers can engage with chatbots to help in making suggestions, knowing the status of their orders, and the handling of complaints. It also improves the quality of the overall customer service experience and enables human agents to tackle specific and detailed jobs.

3) Voice Search:

Voice search is a type of search engine that is spoken to by the users to get the required results. Computing gadgets, including smart home appliances such as speak-to-me devices such as Siri, Alexa, Google Assistant, etc are also frequently initiated. Therefore, marketers should balance how their content will be processed by the voice search to increase its visibility. They include the application of natural language, response to frequently asked questions, and sharing of pertinent information. Leveraging it shall be an added advantage for businesses as consumers continue to shift towards voice search engine results.

4) Marketing Automation & Personalization:

AI makes marketing functions an automated process where it can control tasks like email to customers, social media posts, and advertising. It also does that rather in line with the personal characteristics of the users of the software application. This makes sure that the marketing message that is to be relayed whether through the printed media or any other medium is appealing to the interests and the relevance of the consumers. For instance, the subject lines of promotional emails sent can be personalized, product suggestions based on the user’s past actions, or even the advertisement location can be tweaked. This level of personalization also decreases the possibility of one making the wrong decisions since it will always result in conversion and improved customer satisfaction.

The Future of Digital Marketing is Here:

AI which was long associated with a future technology is already part of digital marketing today. AI can also be used to improve the results of marketing plans and strategies by firms. AI tools or solutions enhance data productivity, specialized content development, and self-service customers. The above tools help marketers to provide high user engagement and create more meaningful interactions with the audiences. Thus, AI remains an ever-evolving feature of the digital marketing field which, as the technology develops, will remain an inseparable part of modern marketing.

Conclusion:

AI as a tool is the future of digital marketing benefiting it in various ways like better user experience, better segmentation, and customer analytics.  It is therefore clear that even with the implementation of AI the job of digital marketers will be shifted and not eliminated. This means that marketers are to concentrate on strategy and creativity in marketing while on the other hand, AI covers the analytical workload and automation of routine tasks. This paper aims to address how there is a need for firms to adopt the technology of AI to remain relevant and provide effective marketing communication. Digital marketing with the help of AI is not just another hype that can be a part of the trend, it is a massive change that has come to stay. Any business that will accept this great change will be in a vantage position to thrive in the increasingly digital economy.

Let's wrap up with this thought: Let me know your thoughts on this: What do you think about AI in digital marketing? Intrigued by what it can do for your strategy, to change the game and take it to the next level?

[net-craft]

Level Up Your App: Custom App Development with ChatGPT Integration at Net-Craft.com

In today’s dynamic app landscape, custom app development with AI is no longer a futuristic concept – it’s the key to unlocking powerful functionality and an unparalleled user experience. At Net-Craft.com, a leading web and app development company in Scottsdale, Arizona, we’re at the forefront of this revolution, specializing in ChatGPT app development.

This blog delves into the exciting possibilities of integrating AI in app development, powerful large language models, into your custom app. We’ll explore the advantages, showcase use cases, and explain how Net-Craft.com can craft the perfect AI-powered app solution for your business.

Why Choose ChatGPT App Development?

ChatGPT boasts exceptional capabilities in natural language processing (NLP). Here’s how it can elevate your custom app:

Enhanced User Interaction: Building an AI app allows you to implement chatbots within your app, enabling natural and engaging conversations with users. Imagine a fitness app that provides personalized coaching through a conversational AI or an e-commerce app with a virtual shopping assistant.

Intelligent Content Creation: ChatGPT can generate compelling product descriptions, personalized news feeds, or dynamic marketing copy within your app. This saves development time and resources while ensuring fresh, relevant content.

Streamlined Data Analysis: ChatGPT can analyze user reviews, feedback forms, and social media conversations, extracting valuable insights to improve your app and user experience.

Custom App Development Integration with ChatGPT: Endless Possibilities

The potential applications of ChatGPT integration are vast. Here are a few inspiring examples:

E-learning Apps: Create interactive learning experiences with personalized study guides, answer student queries in real-time, and provide feedback on written work – all powered by ChatGPT.

Customer Service Apps: Implement chatbots for 24/7 customer support, allowing users to resolve issues quickly and efficiently.

Productivity Apps: Creating an app with AI to generate meeting summaries, suggest creative ideas, or automate repetitive tasks within your productivity app suite.

Healthcare Apps: Develop AI-powered chatbots for symptom checkers, medication reminders, or mental health support systems.

Beyond the Hype: The Advantages of Choosing Net-Craft.com

At Net-Craft.com, we understand that successful custom AI application development requires more than just integrating a powerful tool. We offer a comprehensive approach that ensures seamless integration and delivers real-world results:

Experienced AI Developers: Our team possesses in-depth knowledge of ChatGPT’s capabilities and limitations. We’ll guide you in tailoring the integration to your specific app goals.

Focus on User Experience: We don’t just add AI – we create a seamless user experience that leverages the power of ChatGPT to enhance user interactions and app functionality.

Security and Scalability: Our solutions prioritize data security and are built to scale with your app’s growth, ensuring long-term success.

Unlocking the Potential: How Net-Craft.com Can Craft Your Custom ChatGPT App

Ready to harness the power of ChatGPT for your custom app? Here’s how Net-Craft.com can help:

Consultation: We start with a detailed consultation to understand your app vision, target audience, and desired functionalities.

Custom Integration Strategy: Our AI specialists will craft a tailored plan for integrating ChatGPT into your app, considering potential challenges and opportunities.

Development and Testing: Our experienced developers will build and rigorously test your AI-powered app, ensuring optimal performance and user experience.

Deployment and Support: We’ll handle deployment and provide ongoing support to ensure your app continues to meet your evolving needs.

The Future is Now: Embrace Custom App Development with ChatGPT

By integrating ChatGPT into your custom AI app development , you’re not just creating an app – you’re building an intelligent companion that empowers your users and propels your business forward. At Net-Craft.com, we’re your trusted partner in navigating the exciting world of AI app development. Contact us today and let’s discuss how ChatGPT can revolutionize your app and take your business to the next level.

Know more https://www.net-craft.com/blog/2024/06/23/level-up-app-custom-development-chatgpt/