#tryeverything

[why-i-am-not-online]

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🐰✨ Judy Hopps in Brick Form! 🧱💙

She’s determined, fearless, and full of great one-liners! 💪 Swipe through for some of Judy’s best quotes from Zootopia! Which one is your favorite? Or do you have another Judy Hopps quote you love? Tell me in the comments! 👇👇

Tag a friend who’s as unstoppable as Judy! 🚓🐰💨

[laurafaritos]

HDMS040: Test, Learn, Evolve — The Science of Not Knowing Everything Yet

Aiaiaiiiii!

You know what’s not a vibe??? Doing comedy for three years that doesn’t feel like you...

When I first started in the Toronto scene, I had this whole voice already forming—personal stories, culture clash chaos, funny-but-true immigrant observations. But every comedy school instructor and fellow comic I met said the same thing: “The gEnErAl AuDiEnCe won’t get that. Just talk about how you’re Brazilian but don’t look or sound Brazilian—THAT’S funny.”

Spoiler: it was not funny. It was deeply unfunny. I didn’t feel like myself on stage, the audience felt it too, and I spiraled into thinking maybe I wasn’t even funny at all... Then I went back to Brazil.

I started telling those “unfunny” stories, like the ones Canadians told me wouldn’t land, and the Brazilians were screaming. They got me. THEY. GOT. ME. THEY GOT ME!!!!!!!!!!!!! DO YOU UNDERSTAND???

One girl even asked if I’d ever tried standup. (I said no. She said yes. Icon behavior.) That moment clicked: The problem was never my material....... it was the WRONG audience!!!

And that, my friends, is the whole point of this module. You don’t know what works until you test it. You think you know. But assumptions, especially untested ones, are cute little liars.

In digital marketing AND in comedy, art, business, life... you’ve gotta experiment!!!! Test the message!!!! Try the channel!!!! Check the vibe!! And yes, that can feel like chaos, especially if you’re neurodivergent and your brain craves clarity before action (hello, I am AuDHD).

But as we’ll see in this module: Testing is how you evolve. It’s not about guessing right—it’s about being willing to be wrong, then choosing better with every iteration. Leeeeeessssssgoooooooo!!!

I. Assumptions = Expensive

Let’s start with some hard truth: assumptions cost time, energy, money, and sometimes, your entire sense of self-worth. Ask me how I know.

In this module, we saw brands like e.l.f. Cosmetics assume that TikTok was just a Gen Z dance floor. Turns out? Grown-ass adults are scrolling, posting, and commenting in full force. And then there's OOFOS, who thought people needed visuals to understand their shoe’s recovery magic—but found major traction through audio, via a Dawn Staley podcast feature.

The lesson? Even massive brands with data teams and consultants still get it wrong sometimes.

But let’s zoom out. The deeper problem isn’t being wrong. It’s believing your assumptions are facts—and never testing them.

That’s what happened to me in comedy school. I took those opinions (“this is what the audience wants”) as gospel. But those were assumptions based on someone else’s comfort zone, not data about my actual potential audience.

And once I started testing my material in the right rooms, I realized: 💡 It wasn’t me that was off. It was the context.

Same goes for your marketing. The “general audience” is a myth. You have to figure out which audience is yours—and that only happens through trial and error. Testing isn’t an optional bonus for perfectionists. It’s the only way to find what works for real.

And yeah, it can be messy... but that’s kind of the point????

II. The Test-and-Learn Mindset

Testing isn’t just a marketing strategy—it’s an entire creative lifestyle. And if you need proof, please meet the six-year odyssey that is my sex ed project.

It started as a 10-minute play called What I Wish I’d Learned. That became a 2,000-word short story, which became a podcast pilot, which turned into a commissioned essay series (12 pieces!) from comedians. Then I flirted with making it a documentary, then a live studio show, then a newsletter, and now... it’s back to being a podcast. Again.

Why? Because every iteration taught me something new. About tone. About format. About audience resonance. Some versions felt too broad. Some didn’t feel personal enough. Some just didn’t land. But every test gave me a sharper sense of what this project actually wants to be—and how people want to receive it.

This is the same mindset Bianca Reed talked about with OOFOS. They shoot for 12 hours and walk away with 60 creative assets. Different cuts, tones, testimonials, hooks. Not because they’re indecisive—but because they’re building a playground for insights. They test. They learn. They evolve.

Think of it like trying a new bit on stage: sometimes it bombs. Sometimes it gets a weird laugh in the wrong place. Sometimes it sings and you immediately know: keep that in. That’s what marketing creatives are doing too—just with different tools and stakes.

And the best part? The next test is always an improvement on the last. Even the “failures” leave clues.

III. Surprise Wins & Strategy Glow-Ups

You’d think that if you’re selling a physical product—especially something people wear—you’d need to show it, right? Like, see the bounce, feel the foam, close-ups of feet walking in slo-mo glory.

NOPE.

OOFOS tested an audio-only placement on Dawn Staley’s podcast, and it crushed. No visuals. No fancy B-roll. Just storytelling, authenticity, and the right voice in the right space. That campaign proved something big: sometimes the best channel isn’t the obvious one. Sometimes it’s the one your audience is already emotionally open to—even if you didn’t expect them to be there.

As Robyn Wysk put it: assumptions are cute until they get in the way of real connection. The audience is not static. People aren’t always where you expect them to be, and they don’t behave how you think they should. Your job isn’t to be psychic—it’s to be curious.

This is why testing isn’t about chasing perfection. It’s about being willing to let go of what used to work and lean into what’s working now. It’s strategy in motion.

Your content, your campaigns, your career—they’re not carved into stone tablets. They’re living Google Docs. Editable. Comment-enabled. Evolving.

So stop asking, “Is this the right way????” Start asking, “What happens if I try it this way????”

TL;DR for Comedians + Creators

Testing isn’t just some corporate buzzword. It’s the artistic process, dressed up in data.

As comedians, we’re already doing it. You try a new bit, watch how it lands, tweak it for the next crowd. You change the pacing, reword the punch, move the tag. You test the same five jokes in five different rooms—and every single time, you learn something.

The same logic applies to marketing. The difference? You’re not testing just the content—you’re testing the context. The platform, the audience, the mood, the format. And every variable matters.

The trick is not to take the flops personally. Harder said than done, I know.

But this module reminded me: a flop is just feedback in disguise.

And for my fellow AuDHD creatives, here’s the bonus section:

Testing can feel like chaos because our brains crave bottom-up clarity. We want to see the full picture before we make a move.

But testing is the picture. You find the clarity by doing.

If you get overwhelmed by options (hi, hello, it’s me), limit your testing variables. Don’t run 12 versions—run 2. Then build.

Create systems that remember for you. Whether it’s a spreadsheet, a Notion board, sticky notes, or yelling at your AI assistant (hey), make it external.

Accommodations are not weaknesses. They’re creative tools. Use them.

The most valuable thing you can do for your art, your brand, your sanity? Stay curious. Stay flexible. Test what’s true—not just what you’ve been told should be.

The moral of the story? You’re not supposed to know everything before you start. You’re supposed to start, see what happens, and adjust as you go.

Whether you’re pitching a campaign, telling a joke, or launching your 17th version of a sex ed project.... testing isn’t a detour!!!!!!!!! It’s the path!!!!!!!!!!!!!!! So go ahead.

Test it. Flop a little. Learn a lot. Then do it better next time.

Curious, messy, bold. That’s the way forward.

I hope this post was as helpful to you as it was to me!!!

Tchau tchau <33

[demonstars]

he said he would have sex with an alien just to try it like he'd surely have sex with a guy to try it out

i support ambiguous and curious men #TryEverything

[officer-judy-moon]

♡ 40 likes

judymoon: 31! Living that 30 flirty thriving life right? There's been a lot of ups and downs in the process of moving countries and adjustments to make. But I don't believe in regret! There's always something positive to be gained from an experience! I'm grateful for the opportunities I've received and for the friends I've been able to make. #birthdaythoughts #tryeverything #30flirtythriving

[ignatia9ch]

i tried a mix, i introduce you Miss Lola Hopps / Bunny

[thvmuse]

The introverted urge to never pull down our masks in public

[corbyortmann]

Day 21: Costumes. What’s the easiest costume you ever did for Halloween? One time I carried around a scooby plush in my typical clothes and everyone recognized me as Shaggy instantly. There’s a little Breaking Bad reference in Zootopia but I could see Nick putting on glasses and removing his pants and calling it a day while Judy scoured stores to put together her Jesse Pinkman ensemble. #walterandjesse #yomrwhite #tryeverything #zootopia #breakingbad #halloweencostumes #nickwilde #judyhopps #digitalpaintingprocess #digitalpaintingpractice #halloweenillustration #quickcostume #easycostume #easycostumes #jessepinkmanbitch #breakingbadmemes #jessepinkman #walterwhite #heisenberg #breakingbadmashup #breakingbadfanart #artstylechallenge #artstylechange #artstyleswitchup #artpractice #zootopiamashup #zootopiafanart #couplescostumes #nickandjudy https://www.instagram.com/p/CkJH_BZrBBk/?igshid=NGJjMDIxMWI=

[beeesworld]

I won't give up. No I won't give in.. 🎶

Till I reach the end..

Then I'll start again..

No, I won't leave, 🎵

I want to try everything.

I want to try even though I could fail 🎶

[pippylo]

[kiwicook]

Youtube version: https://www.youtube.com/watch?v=v1bYIK-3zZI

one part down... like.... ten more to go!

[insidethemood]

FROM A MOVIE: Shakira as Gazelle in “Zootopia”, 2016 || Shakira performing at Super Bowl halftime show, 2020 #shakira #gazelle #zootopia #halftimeshow #superbowl #movieinspiration #peterdundas #insidethemood #waltdisneyanimationstudios #tryeverything #tryeverythingshakira (presso Superbowl LIV Miami Experience) https://www.instagram.com/p/B8HwDt7ofhG/?igshid=q2kusnr70ima

[toastywastelandsblog-blog]

"Try everything"

"Try everything" by Shakira

[xiellra-blog]

Hello!

Hey, I’m Xiellra (or Xie), and I have been playing Guild Wars 2 for about two and a half years. I have decided to start this blog as a way to record my progress, and keep myself on track when working towards a big goal - this is somewhat of a problem for me! I still consider myself to be very noob-ish. There is a lot of the game that I have never experienced, and I am challeging myself to try everything. This challenge has been very heavily inspired by WoodenPotatoes’ Guild Wars 2 Master livestreams; but obviously I have a long way to go, and will be approaching it very differently!

[thinkingoutloudtheblog]

#throwback to this brilliant brunch we had in Goa 🤤😭 . . . Oh my god. Where do I even begin. This plate isn't even a quarter of the entire spread on offer (that's without the desserts by the way; those warrant another post). A lazy Sunday afternoon spent with one's nearest and dearest, with a spread which spans the length and breadth of the country, and the beauty of Goa as the setting; what more can one ask for? . . . I'm not one who really enjoys brunch buffets, but this was an exception. There was a time when buffet spreads were the norm for me; believe me, I'd extract a bang for a buck from each meal! Yet, with time, it has dawned on me (thankfully) that moderation is key. The point of a buffet of choices does not mean you have to consume the maximum quantity humanly possible; on the contrary, it's an opportunity to pique your palate to the different tastes on offer. You don't have to take all the choices; you can try everything, and choose the one you want. I guess this is something we can apply in our daily lives as well, don't you think? . . . It's been raining heavily in Bombay, and I've come to the conclusion that I'm not destined to see summer in 2019 😭 Anyways, I hope you're having a terrific Tuesday! Make the most of your time; don't have to extract every iota out of every moment, but do make sure you try everything. Have a great day ❤️ #thinkingoutloud #writing #blogger #blog #writersofinstagram #writer #brunch #sundaybrunch #goa #chill #tryeverything #piqueyourpalate #vacationvibes #live #love #life #eat #delicious #delectable #mezze #hummus #university #unilife #warwick #universityofwarwick #reflection #pictures #pictureperfect #think  (at ITC Grand Goa) https://www.instagram.com/p/B0izpRBlNvV/?igshid=141qky3f6uyhv

[yumikoyo]

I LIKE TO MOVE IT.MOVE IT💃 I LIKE TO MOVE IT.MOVE IT👯‍♀️ I LIKE TO MOVE IT.MOVE IT👯‍♂️👯‍♂️ WE LIKE TO MOVE IT!!!🙌🏻🙌🏻🙌🏻 . . #movedbymusic #dance #spacecycleshanghai #naomi #love #workout #cardio #happy #justdoit #keepdoing #tryeverything #somuchfun https://www.instagram.com/p/ByLLkPUna_w/?igshid=1fdb1jfohx54p

[hugchi-blog]

Follow us @hugchiworld . . . #success #successquotes #think #idea #try #tryeverything #do #doagain #keepgoing #entrepreneur #entrepreneurship #emprende #emprendedores #habits #hustle #hustlers #goals #achieve #achievers #mindset #business #startup #leader #believe #believeinyourself #trust #workhard #million #millionairemindset #hugchi https://www.instagram.com/p/BwcqDsmHud6/?utm_source=ig_tumblr_share&igshid=cehv512rc7xq