#who could probably afford to hire a linguist

[raven-eats-desks]

Okay this is a weirdly specific pet peeve but; I hate it when (professional) authors (who could do better) just cobble together a 'fantasy language' that is clearly just latin/ german/ [insert mainstream non-english european language here] by spelling the words weirdly/ overly phonetically. It's extra annoying when they then- by not doing their due diligence- end up muddling conjugations; and creating false languages with English grammar; mispelled words from [european language]; and somehow, 5 grammatical 'genders' because they've just been borrowing 'default' versions of languages.

The worst part is that I can't even be that pissed because I am equally lazy when it comes to language crafting but if you're not gonna try,, just don't try ;-;. I'd rather have author's notes explaining how "This phrase is actually translated from a made up language and more literally could be translated as this"; than some unhinged attempt at esperanto for your one shot minimal lore romantasy. Like, not every fantasy book needs a language!! Tolkien was just a dedicated nerd!!

[kingcons]

Time tics by, a helluva boss FanFiction (part one of a collection of connected oneshots)

Words: 1,459

Genre: slice of life comedy with mild hurt/comfort.

Ok, this is it, your first day as an assassin.

You can do this.

You can do this.

“Millie, let’s do this.” The imp said excitedly as he swigged the last of his coffee. Millie giggled at her husband’s enthusiasm. “Alright honey, it’ll be good to be a little early I ‘spose. But uh, do we really need to be a whole thirty minutes early?” He glanced at the clock. Shit, she was right. Maybe it was a bit too early?

“You say that, but what if this is a test! What if we arrive on time and he fires us!” Moxxie began pacing back and forth on the kitchen floor tiles. “Even more so, what if we get there and we get into traffic and he’s gone home by then! What then Millie!” He grabbed his wife’s face dramatically. She laughed a little and cupped his face with her own hands. “Sweetheart, if that fucker does any of those things? We can find a new employer. It ain’t that big a deal.” He removed her face from his palms, wringing his hands in worry. “I know that on a logical and realistic level that’s most likely true, but the tiny percentage that you’re wrong really makes me think I’m gonna fuck this up.” He admitted with a sheepish grin. Millie noticed his eye twitching and his fists start to clench. She sighed. “Ok, if it’ll make ya feel better we can be early.” Moxxie calmed down noticeably at that. “Shit, my eye is acting up again.” He complained. “I told you, darlin’, we can afford the doctors?” Millie suggested. He shook his head. “I’ve asked them before actually. They said it’s stress related. I didn’t mention my other involuntary issues, but I kind of just assumed they are too.” Millie nodded. “Well I’m at least glad it ain’t nothin’ serious. Now come on, we got an all new job to go to!”

“Blitz! Get the fucking door already!” A woman’s voice boomed from inside. The two imps shared a concerned look. A crash could be heard on the other side of the door. “Okay, who the FUCK put greenie down on the floor!?” A male voice this time. “Stop complaining about your shitty plastic horses and answer the fucking door!” The woman again. And a gasp. “How dare you loona! I’ll have you know my plastic horses are an essential reason this company runs as well as it does!”

The door swung open, with a tall, long horned imp now facing the couple. “Mah-mah- Moxxie and Millie, Sir? For the mah- job interview?” Moxxie introduced him and his wife. “Oh… and I’m guessing you heard all that back there?” Millie nodded very enthusiastically. “May we come in, Blitzo, was it?” He shook his finger at her. “Nah sweet cheeks, the o is silent.” Furrowing his brow, Moxxie pointed at Blitzo. “Excuse me sir, what did you just call my wife?” Blitzo grinned deviously. “Oh, you two are a thing are you? Nice, how long is his wiener, is it short?”

Millie laughed a little, while the other glared at the taller. “That is totally inappropriate! And for your information, no it’s fucking not!” Moxxie huffed. He hadn’t even realised it yet but he had stormed inside. Millie catching up to him. Beginning to stamp his hoof and flap his hand, millie gave the still one a gently squeeze. Blitzo watched the two of them and smiled. “Hey, you haven’t met my daughter Loonie! Loona get in here!” Millie’s eyes seemed to sparkle. “Oooo! A little girl in the office! That’s fuckin’ adorable!” Blitzo rubbed the back of his neck. “Yeah, close mills, can I call you mills? But no cigar.” After a groan, there was loud stomping as a teenage hellhound busy with her phone flicked through presumably some form of social media showed up. “‘Sup, I’m loona. The receptionist I guess.”

“A pleasure to mah- meet you miss loona. I’m Moxxie, a new assassin here.” Blitzo turned around. “Hey wait a fuckin’ minuet, bitch boy, how do you know I’m hiring you two little ball busters?” Millie grinned. “Because, Blitz, we are your best choice. No one can beat Mox’s sharp shootin’ skills and me when I’m wieldin’ an axe!” She chirruped. The boss stroked his chin. “That so, huh? Welp, can’t argue with that. You’re hired!” Moxxie blinked. “Wait, what?” Blitzo sighed and pinched the bridge of his nose. “I said you’re hired, short stack, what you deaf too? You got two disabilities?” Millie was smiling but gave him a warning look, Blitzo holding up his hands in surrender as a response. “No, I heard you. But really? Just like that? You don’t need to see how we are in the field or anything first?” Blitzo shook his head. “Do you know how hard it is for an imp to start a fucking business? Well, I’ll tell ya. It’s harder than my dick when I imagine it in your ass Moxxie. I mean, we’re all low in terms of hierarchy in hell. And naming it I.M.P was a fucking power move. So what do ya say, you in?” The couple looked at each other. Millie with pleading eyes before Moxxie sighed. “Fine. Mah- we’ll work with you. If you stop imagining your Satan dammed dick in my ass.” He pleaded. The taller chuckled. “No promises Mox!”

After getting a tour of the office, Millie and Loona began chatting while Moxxie and Blitzo discussed hours.

“This all looks good to me, Sir. Friday off too? Suits us both just fine -Mah-“ Moxxie said with a dramatic flinch. The flinching clenched and twisted his face painfully. “Sorry.” Moxxie apologized. “Tends to happen sometimes.” He shrugged. Blitzo simply stared. Then, seemingly out of the blue asked

“Do you have a disability?” Moxxie blinked, and opened his mouth ready to yell out how inappropriate and offensive that comment was. But his new boss held up his left hand indicating him to be quiet. “No, I’m being serious for a sec here. Are you disabled? Cause those,” he pointed at Moxxie’s twitching eye. “Those look an awful lot like tics.” Moxxie raised an eyebrow. “You what?”

Blitz chuckled. “You know, tics, involuntary movements that both are a pain in your ass and cause pain in your ass?” Moxxie sat there, jaw hanging low. “There’s… there’s a name for them?!” He exclaimed. Blitz nodded. “Yep! I got ‘em too! They’ve been calm today but I’ve also been suppressing them which’ll really fuck me over later but eh, it’s whatever.” Moxxie’s eyes began to water. The taller paled. “Oh- um, fuck I’m not good with crying. Did I overstep a line or is this just like- a medical problem you have?” He stammered. Moxxie smiled and wiped his eyes on his sleeve. “The second one, sir. I’ve been struggling with them my whole life. I can’t believe that other people experience them too. It probably seems like nothing to you-“

“No, it’s not that at all,” Blitzo cut him off. “I completely understand, Moxxie. I understand how hard tics are to deal with. They’re hard…” Moxxie nodded.

“Just like my dick in your ass.”

“Refrain, sir! Wait! You said you could suppress them, how do you do that?” Blitzo gritted his teeth. “It’s not that easy, Mox. I can’t teach you it’s just an ability people with tics or tic disorders have. Plus they’re major, major downsides to suppression including dangerous consequences if done, like, too much. Best way I can describe it is like, not scratching a persistent itch for hours. The itch sometimes lessens, sometimes you can’t feel it at all, but it’s always just kind of there. Until after hours and hours you’ve gotta just- scratch? Does that make sense?” Moxxie snickered. “Hey, I never said I was a linguistics expert here!” Moxxie shook his head. “No, no it makes perfect sense. Thank you, sir.” Blitzo nodded.

“Alright, that’s too wholesome and nice for my liking let’s get to planning some kills!” He suddenly exclaimed to Moxxie, grinning. But Moxxie was smiling right with him.

[everydayhybridity]

Ethnic tensions are coming to the fore, but many minorities find solidarity with activists.

Jessie Lau

November 7, 2019, 4:53 PM

A man waves an Indian flag near Chungking Mansions, a popular haunt among minority South Asians and Africans in Hong Kong, as police keep watch at a crosswalk during a pro-democracy rally in Tsim Sha Tsui district on Oct. 27.  Philip Fong/AFP via Getty Images

HONG KONG—For Zab, Hong Kong has always been home. While the 25-year-old has roots in Pakistan, he was born, raised, educated, and now works in the city. This summer, Zab—who gave only his last name out of safety concerns—has been a cautious participant in several Hong Kong protests, standing out as one of the few brown faces among the protesters. After tear gas was fired during one rally, he ran into a police blockade as he attempted to flee. Trapped and struggling to breathe, he was terrified of being interrogated. But the police let him pass—a decision Zab suspects was related to his Pakistani ethnicity. “They probably thought I wasn’t a Hong Kong person,” he said.

This year’s protests are bringing Hong Kong’s ethnic tensions to the fore. After a mob assaulted commuters in Yuen Long train station in July, Nepali men in the neighborhood were abused by locals and accused of attacking civilians. Hong Kong’s railway corporation came under fire for reportedly planning a task force of former Gurkhas to enforce bylaws during the crisis because, in the words of a railway executive, “Nepalese do not understand Cantonese, [and] thus they will be less provoked.” Last month, when an assault on the pro-democracy leader Jimmy Sham left him lying in a pool of his own blood, local media claimed his attackers were South Asian without evidence.

Minority leaders rushed to publicly condemn the violence and support Sham—as well as privately urge community members to lie low in case of retaliations. Most recently, after police doused a mosque using water cannons with blue dye to clear a peaceful protest supporting ethnic minorities, demonstrators helped clean the mess and rallied around the community. In a moving show of solidarity, they organized a Thanksgiving gathering at Chungking Mansions, a local hub for ethnic minority workers and asylum-seekers.

Hong Kong’s identity crisis has been exacerbated in recent years. China’s authoritarian interventions have triggered a localist movement and imagined political community that sees itself as culturally, linguistically, and ideologically separate from mainland China. Since Hong Kong was handed to China by the British in 1997, those who identify as Hong Kongers grew from 35.9 percent to a record 52.9 percent this year, according to statistics from the University of Hong Kong’s Public Opinion Programme. Among locals aged 18 to 29, the percentage jumped from 45.6 percent to 75 percent. The trend holds true for ethnic minority families. Older generations are more conservative and wary of politics, Zab explained. “Our families say we are minorities here and don’t have a say. [But] I consider myself a Hong Konger,” Zab said.

Ethnic minorities such as Zab have historically been either tokenized as a symbol of diversity or demonized as scapegoats for Hong Kong’s social problems. But in the current movement, they have become a powerful marker of inclusion—especially in contrast to an increasingly ethnonationalist China, where minority groups are facing linguistic exclusion and mass detention camps.

In Hong Kong, ethnic minorities are defined by the government as people of non-Chinese ethnicity. Yet only those who do not pass as white or Chinese are considered second-class citizens by mainstream society. In 2016, excluding foreign domestic workers, 263,593 people in Hong Kong—3.6 percent of the population—fell into this group. In contrast to the generally aging population and falling birth rate, between 2006 and 2016, the number of ethnic minorities aged 15 to 24 more than doubled, and those born in Hong Kong increased from 24.5 percent to 30.9 percent.

Hong Kong has always been multicultural—not just English and Chinese but an imperial outpost drawing its population from across the British Empire. The South Asian community can be traced to the 1840s, when it defended Hong Kong as soldiers and worked alongside Eurasians as intermediaries between Chinese and Europeans. More than 1,000 Indian soldiers were killed or injured while protecting Hong Kong in the 1941 Japanese invasion. Star Ferry, Hong Kong’s main passenger ferry service, was founded by an Indian Parsi baker.

The British made heavy use of Gurkha soldiers, who helped suppress the 1900 Boxer Rebellion and established today’s Nepali community. Following World War II, inexpensive laborers from the Philippines and other Southeast Asian countries began migrating to Hong Kong to work as foreign domestic workers, supporting an emerging Chinese middle class. In the 1970s, Vietnamese refugees joined them.

Despite such crucial contributions, ethnic minorities remain systematically marginalized. Entrenched language barriers, racial profiling, and poverty remain barriers to integration. Many have long condemned the government’s failure to teach local languages to non-Chinese speakers. Until 2004, children who lacked Chinese proficiency but could not afford international schools were directed toward government institutions targeting working-class minorities, which came with social stigma. Local media and conservative groups characterized them as criminals during a sweeping anti-refugee campaignblaming asylum-seekers for stretching local resources.

While such students can now apply to other institutions, schools have independent selection criteria and are not required to provide specialized curriculum for language proficiency. A 2016 study found that less than 20 percent of jobs advertised online catered to non-Chinese speakers. Nearly one-fifth of ethnic minorities also live below the poverty line, and the poverty rate rose from 15.8 percent to 19.4 percent between 2011 and 2016.

The protest movement is hardly free of discrimination itself. When the anti-extradition protests first erupted, 29-year-old Yasir Naveed, who proudly identifies as a Hong Konger, was galvanized. Donning a white shirt with the rest of the crowd, he marched in the first rally with his 72-year-old father and 4-year-old nephew—a move to express multigenerational support. “My father is part of the senior citizens who built this city,” said Naveed, who is ethnically Pakistani. “And the future is our nephew.”

Fixing the crisis will be risky—but worthwhile for both sides.

Early on, there were already rumors that ethnic minorities were being hired to attack protesters. One day, Naveed received a message from Han Chinese protesters asking him to check the grammar on an Urdu text. It was an appeal from demonstrators asking ethnic minorities not to “accept bribes” to “beat up” protesters. Naveed was stunned. “I was so offended,” he said. He responded saying the message was grammatically correct but ethically wrong. “Did they think we are sellouts? That we’re so hungry and needy for money that a party can buy us?”

The simultaneous co-option and rejection of minorities also occurred in the 2014 Umbrella Movement and 2012 anti-national education protests. Minorities were celebrated by protesters as proof of local inclusion, but their interests were subsumed during broader political discussions, which were largely publicized and conducted solely through Cantonese, with excursions into Mandarin.

Paul O’Connor of Lingnan University called the treatment of ethnic minorities a missed opportunity. “They hold true opportunity for Hong Kong to redistinguish itself as this ‘one country, two systems’ territory because China doesn’t have the history that Hong Kong has in terms of this multicultural heritage,” O’Connor said. “Instead, their interests are being co-opted by the broader fight about Hong Kong identity and then dropped.”

In fact, Raees Baig, an assistant professor of social work at the Chinese University of Hong Kong, said pro-Beijing parties such as the Democratic Alliance for the Betterment and Progress of Hong Kong have more successfully engaged and advocated for ethnic minorities, through establishing outreach centers and English-language materials about government services.

That has left many community leaders carefully neutral. Adeel Malik, the chairperson of the Muslim Council of Hong Kong, exercised caution at present. He strongly condemned the recent violence by all parties, which he said has caused some to consider leaving Hong Kong. “If any of our community members get involved and anything turns into a riot, sadly it can be easy to stereotype the whole community,” Malik said. Arief Wahyudi, a 49-year-old local of Indonesian descent who has lived in Hong Kong for two decades, echoed his sentiments. “Violence will only fuel violence,” he said. “That’s what we’re very scared of.”

Yet there’s no denying that the current movement has brought solidarity among different Hong Kongers on a previously unseen scale—albeit somewhat accidentally. Unlike other protest movements, it has effectively used creative and grassroots messaging to target a global audience—inadvertently extending accessibility to local non-Chinese speakers, said Puja Kapai of the University of Hong Kong.

Many people have been empowered by expressions of unity and have experienced political awakenings for the first time. Han Chinese locals are also becoming more aware of the ethnic minority communities. A local journalist of Pakistani descent became a protest icon after fiercely cross-examininggovernment officials in fluent Cantonese. Various ethnic minority protesters have also been embraced as Hong Kongers. “There have been blessings in disguise,” Malik said.

Jeffrey Andrews, a local social worker of Indian descent who organized the Thanksgiving gathering at Chungking Mansions, said many of the Han Chinese guests had never mingled with ethnic minorities before. “For the very first time, we’ve taken ownership,” he said. “We’ve taken a crisis and turned it into an opportunity.”

As the protests spiral into their 22nd week, Zab’s family and friends have warned him against becoming more involved in the crisis. But in Zab’s eyes, the movement has already entangled Hong Kong’s ethnic minorities, whether they like it or not. “If we consider ourselves as part of Hong Kong, we should be involved in political affairs,” said Zab, who is thinking of running for district council in the future. “We can’t just stay behind the scenes.”

Jessie Lau is a journalist in Hong Kong.

[queermequeeryou]

chapter four

Mad was feeling like everything was going out of her hands. She was overwhelmed with effects that, like a ricochet, has started to hit her harder than she expected in her deepest nightmares. It was one thing to be self-reflecting, even self-blaming but it was the other one to hear it from other person’s mouth. The mouth she used to kiss with admiration and sympathy. She could really fell in love with this girl but she did not. Her head on the brink of exploding, her mind almost entirely wretched. She did not know if she should be teaching by now. It was all too much. She took the free day at university and went to the doctor which was also her good friend. Well, more of Brooklyn’s best high school colleague anyway, without further explanations he just signed the sick leave for her til the end of the week. Mad wanted to reflect on everything, focus only on book agreement and figure out if she should transfer to different university. She did not want Paris to leave as it was the best one on linguistics in NYC so the most adequate would be for Mad to just go. They both knew that seeing each other almost everyday was out of the consideration. Although, Mad really enjoyed working there and as Paris mentioned that she wants to leave, that was all even harder. What should she do? Where should she go? Mad did not talk to Brooklyn about it. He was focused on his first days living with Blackie again and also Leo was not ready for this talk. She wanted to do this later, though. As always, her brother had to know. He was the most important person in her live and it was a both-sided feeling. Mad woke up around midday and felt not even slightly better but at least she tried to get a better sleep which was more like lying under the sheets and trying her to remain with lids tightly shut. With not much effects. She went into the kitchen to have a coffee and found out that Jackson has already been fed. The water bowl full stood next to the food one as well. There was a note on the table. “Jackson has eaten. I also left some pancakes under the plate for ya. The frozen soya yogurt’s in the fridge. I work til 5, bae til 4. He’s picking me up after. I hope you’re at least fine. Gonna talk later if you’ll be up to it. Later, B.” Mad smiled a little bit. It was really nice of Brooklyn. She petted Jackson and kissed him on the forehead, then took a glance under the plate and decided to have two pancakes with the coffee.  After late breakfast/lunch Mad took Jackson for a walk and she run a bit as well but she did not feel it much today. Anyway, the weather was nice and warm but not too hot so she fancied a longer stroll with her lovely, fat dog. He seemed to enjoy it as usual so she was happy to see him having fun, chasing after birds that were flying nearby and playing with the sticks. It mood her up a tiny bit and when they got back to the apartment it was already 3 pm. She picked one of the volumes with works by Samuel Beckett and opened it on “Waiting for Godot”. She was always coming back to this story with great pleasure. Mad decided to reread it as she got almost for hours to meeting with LaToya and the crew. She was flipping the pages while touching old, smelly paper and floating deeper and deeper into the plot of the play which was both relaxing and clearing feeling. After she finished the text she closed her lids and breathed. It was a wonderful idea to get back to this story now. She stood up to heat some of the leftover tofu with vegetables from yesterday as her dinner which was probably worse idea. It gave her a feeling like it all smelled like Paris’ perfumes. It made the events from the previous day so vivid that she decided to put the food aback and went to have a shower and dress up into her more formal suit and tie. When she fixed it, she lit a cigarette and looked through the window into the widening darkness of the upcoming evening. She put her left hand into the pocket and inhaled the smoke deeply. After that, she took all of her notes and packed them into the case. When she entered the 20th floor where the company was situated the secretary told her to go to the conference room and wait. In few minutes came LaToya with few various people who greeted her politely and they all sat to talk about the book. All of them felt same strong prediction that this volume was going to be really appreciated by the public and they all agreed that she has talent. Actually, it was more of that then telling her what should she change or correct. LaToya introduced her Nazir - the Indian designer who was said to be the author of her book’s cover. He showed her the ideas he had already prepared and most of them were stunning. The work was really the greatest remedy for Leo to got out of the sickening thoughts and focus on what was important for her. After the meeting, they paced fast forward with the process which Leo enjoyed a lot. She was packing back her things to the case still reflecting on the book when LaToya suggested they should have dinner together to celebrate the next huge step. Actually, Leo felt very hungry after refusing to eat dinner before heading to this appointment so she accepted the proposition. They took her Lincoln and Mad drove them to the best Italian restaurant nearby that LaToya chose. Mad was not used to go to fancy places but she thought it is a special day and she can afford it one time so she will not disagree. Moreover, she was an aficionado of Italian cuisine so it was a wonderful idea to go and have a dish there. Like Mad has expected, the place was very sophisticated and elegant. She was probably one of very few people who was up to go there and not feel strange. Very common opinion shared by many was that going to expansive restaurants was the habit of incredibly rich individuals who were actors in their lives and preferred to eat some outstanding, pricey food while doing their businesses with not a bit of honesty or caring. For Mad it was more like the very festive, elegant way of spending time with the others. She was not wealthy enough to let it happen on a regular basis but she did not mind it at all and in times when situation was self-explaining she was always willing to eat some good food in places that got some charm in them. She held the door for LaToya and helped her with the coat. They were seated close to the window and suggested wine for the start. After a little while they were sipping a red drink while looking ahead for the landscape of New York City at night and it was incredibly beautiful. “I’m really glad that I’m the one who’s going to publish your book. Because I’ll take lots of credit for it. It’s a win-win without any doubts.” “Well, I have to say that I share your opinion. Thank you, LaToya. I’m glad for what you’ve been doing.” replied Mad and took a sip of her drink. “You’ve mentioned one time that you were living in Spain. How was that?” this question seemed out of the blue but Leo did not mind to answer that one. “I liked it a lot but I missed by brother and there came a time when I just had to get back where I belong.” “It’s here or in Africa?” her sight was very thrilling and approaching. “For now I can say it’s here but I’ll definitely get back to Africa sometime soon”. LaToya smiled a little. “Get back. May I ask why Africa or does it really not have an answer at all?” “I guess you know as much as I know. That’s just this feeling of freedom, of belonging. I feel this also here in New York but Africa has one more advantage. I feel like when I'm there I am able to enjoy life more. I am more thankful for every second, more in a moment here and right now. I don’t know but there are two places for me that matters. New York City and the African continent and I can’t even explain it properly.” LaToya took her half empty glass and looked into the surface while moving it in the different angle. “You know, my brother was black. He had a huge obsession or passion on Africa as well. He wanted to go there and he was speaking about his origins all the time. I really saw it as a grief. I knew that was the grief he had. I don’t understand why. He was born there but he was always speaking about slavery, about how the States are romanticised by almost every American and European and many more people. I did not understand him but I tried. He got married. His wife really quickly got pregnant and Martin was beyond happy. He wanted this so much and when the daughter was born it turned out it’s not his. The daughter was white. He was disappointed because his wife didn’t tell him she got pregnant with white guy a little before they met. That broke him. He left her but then he got his things together and got back because he really loved her. They managed to get out of this but when their daughter was three, Lula died because she had a car accident. Martin had to put his dreams of getting to Africa aback and focus on rising daughter. He really learnt to love her paying no attention to the genetics. We were living together, supporting each other but I still didn’t understand him a tiny bit. We were not close but I liked his daughter. She was the only child I could manage to accept and even like. The worst thing..” LaToya finished the last sip from the glass and moved her glass towards Mad then gave a look on the bottle so the younger woman poured her more wine. “The word thing was one Martin got cancer. I saw him falling apart entirely. He was not able to accept he’ll never go to Africa. He stopped even caring for his daughter. She just closed himself to everybody and I only heard some tribal music from his room, sometimes sobbing, you know. I knew he’s not going to make it because he was not even fighting. I didn't understand him. I have never managed to do this but strangely enough, I feel like being with you makes me more understanding to him. And even more oddly, you remind me of him. That’s why I hired you. Because all of this made me expect you’ll be the right person. Passionate-driven. You really love Africa. And you write a book about what you love. How could that not be a success?  She smiled again and took another sip of the wine. Mad was quite surprised by her lack of cold today. Maybe, it was too far speaking but definitely she was more personal to her. Leo took her hand on the table and rub it gently. LaToya let her do this. They finished their drinks after food not speaking much after this story. “Would you like to have a smoke at my office?” said LaToya finally when they have already float a little into thoughts. “I would really not mind it at all.” replied Leo and helped her out with the coat. 

* LaToya rolled a joint really quickly and used her tongue to stick the paper together. Leo was impressed as she never learnt how to roll the cigarettes or joints that fast. She normally simply remained with plain package of Marlboro. The businesswoman sat on the table and lit the joint with half closed eyes. Mad stood up and walked towards her. She put her hands on the table having LaToya in between and she opened her mouths with the smoke in her direction. She gave her the joint. Mad took a good inhale and put her hand on LaToya’s waist. She laughed shortly and put the joint to the ashtray for a moment. They shared a glance for a while, Leo put hands on her cheeks and kissed her lips really deeply. LaToya unzipped her pants. They were kissing and Leo found her way to the zip of the older woman’s skirt. This time, under that she was wearing tights with garters and it was mind-blowing how she was looking that good in them. Leo was able to relax but she was not sure if she is really making a progress on not mixing more things but it was good to be not focused on the case with Paris. She moved her hand between LaToya’s legs and let herself melt into this gestures and all the fantasies she has had about the woman from the first moment they have met. Mad really needed that time after all that has happened. LaToya moaned louder and Leo moved her fingers upper. She just did not expect one thing but right now it was not the time she will figure it out. But without a doubt, she will do it soon.

[douchebagbrainwaves]

WHY I'M SMARTER THAN FOUNDERS

We are still very suspect of this idea but will take a meeting as you suggest. Working for a small one, and actually did.1 Understanding growth is what starting a startup: growth makes the successful companies so valuable that all the time, I would have laughed at him. You can't make a mouse by scaling down an elephant.2 Fundamentally the same thing. The culmination of my career as a writer of press releases was one celebrating his graduation, illustrated with a drawing I did of him during a meeting. Other kids' opinions become their definition of right, not just because they so often don't, but because you shouldn't have a fixed amount of deal flow, by encouraging hackers who would have gotten jobs to start their own startups instead. I wanted to start a startup.

Nerds don't realize this.3 We're default dead, but we're not fucking.4 If the founders aren't sure what to focus on your least expensive plan.5 They don't consciously dress to be popular. As jobs become more specialized—more articulated—as they develop, and startups have lots of meetings but isn't progressing toward making you an offer, you automatically focus less on them. One founder said this should be your approach to all programming, not just startups, and in particular that the environment in big companies is toxic to programmers.6 Its length and slope determine how big the company will be a flop and you're wasting your time although they probably won't say this directly. And conditions in our niche are really quite different. When Steve and Alexis auctioned off their old laptops for charity, I bought them for the Y Combinator museum.7 The world seemed cruel and boring, and I'm not sure which was worse. If there are any laws regulating businesses, you can start as soon as the first one is ready to buy.

So the randomness of any one investor's behavior can really affect you. He said he has learned much more in his own image; they're just one species among many, descended not merely from apes, but from microorganisms. When the values of the elite in this country is a policy that would cost practically nothing. When your fundraising options run out, they usually run out in the same area, they had a different goal. I think it needs even more emphasizing.8 It is enormously fun to be at least $50 million. And popularity is not a new idea. One's first thought when looking at them all is to ask if there's a super-pattern, a pattern to the patterns. You should always talk to investors your m.

If you judge by the median rather than the average. And indeed, the growth in the first place. During Y Combinator we get an increasing number of companies that have already raised amounts in the hundreds of thousands. It took me surprisingly long to realize how distracting the Internet had become, because the VCs need them more than they originally intended.9 As you go into a startup, things seem great one moment and hopeless the next. You have to seem confident, and you need to be hackers to do what we do.10 That means closing this investor is the first priority, and you get what you deserve. We do a lot of implications and edge cases. Like any war, it's damaging even to the winners.

If you're designing a chair, that's what you're designing for, and there's no way around it. The reason is that good design requires that one person think of everything.11 That's the key. Why? When I have to say, not at all, because if I'd explained things well enough, nothing should have surprised them. Don't keep sucking on the straw if you're just getting air. Raising $20,000 from a first-time angel investor can be as much work as raising $2 million from a VC fund.

In the US things are more haphazard. Whatever the story is in the form of dividends.12 It's harder to judge startups than most other things, because great startup ideas tend to seem wrong. Tell them that valuation is not even the protagonists: we're just the latest model vehicle our genes have constructed to travel around in. If normal food is so bad for us, why is it so common? The most intriguing thing about this theory, if it's right, is that it has started to be driven mostly by people's identities. This essay is derived from a talk at the 2009 Startup School. Viaweb we were forced to operate like a consulting company you might be able to make himself one. Reward is always proportionate to risk, and very early stage startups and then ruthlessly culling them at the same rate.13 A country that wants startups will probably also have to reproduce whatever makes these clusters form. There are now a few VC firms outside the US, because they don't want random startups pestering them with business plans.14

We had 2 T1s 3 Mb/sec coming into our offices. That difference is why there's a separate word for startups, and why, if they have some other advantage like extraordinary growth numbers or exceptionally formidable founders. And yet, making what works for the user doesn't mean simply making what the user tells you to. But I also mean startups are different by nature, in the sense that all you have to be a police state, and although present rulers seem enlightened compared to the last, even enlightened despotism can probably only get you part way toward being a great economic power. This varies from field to field in the arts could tell you that you might want different mediums for the two situations. Great universities? What weaknesses could you exploit? My stock gradually rose during high school. Which almost always means hiring too many people. It's so important to launch fast is not so bad, the kids adopt an attitude of waiting for college. Some investors will let you email them a business plan, but you weren't held to it; you could work out all the details, and even make major changes, as you finished the painting.

Three months later they're transformed: they have so much more confidence that they seem as if they've grown several inches taller. You can measure how demoralizing it is by the number of new customers, but it wasn't designed for fun, and mostly it wasn't. So when someone commits, get the money you need, so you can say you've already raised some from well-known investors. And this started to happen more and more desirable things. Startups are marginal. You probably didn't have a precise amount in mind; you just want to make it a much more common one. This is especially true for a service that other companies can use, because it requires their developers to do work.15 How can they get off that trajectory? All the scares induced by seeing a new competitor pop up are forgotten weeks later.16

Notes

One source of difficulty here is defined from the end of World War II had become so common that their system can't be hacked, measure the difference between good and bad outcomes have origins in words about luck. This would add a further level of links.

Robert Morris points out that this filter runs on.

From the beginning even they don't want to create a web-based applications greatly to be able to buy stock, the last place in the ordinary variety that anyone wants.

Watt didn't invent the spreadsheet. I bailed because I realized that without the methodological implications. How much better, because to translate this program into C they literally had to for some reason, rather technical sense of getting rich from controlling monopolies, just that if you pack investor meetings as closely as you raise them. When investors ask you to raise more, and mostly in Perl, and power were concentrated in the last they ever need.

The unintended consequence is that the worm might have to do it is still what seemed to someone still implicitly operating on the aspect they see of piracy, which people used to wonder if they stopped causing so much on luck. You owe them such updates on your thesis. If you're the sort of community. There are some whose definition of property is driven mostly by hackers.

The person who wins. One professor friend says that 15-20% of the movie Dawn of the next downtick it will seem dumb in 100 years, it could be adjacent.

I assume we still do things that don't include the prices of new stock. Though in fact they don't know whether this happens it will become as big a cause as it might be a special name for these topics.

But there's a continuum here. Eric Horvitz. The air traffic control system works because planes would crash otherwise.

There is of course there is at fault, since they're an existing investor, than a huge loophole.

They say to the decline in families eating together was due to fixing old bugs, and the reaction of an investor who says he's interested in you, however, you can't dictate the problem is not just that if you have to go out running or sit home and watch TV, music, phone, and that injustice is what you care about may not have gotten where they all sit waiting for the linguist and presumably teacher Daphnis, but hardly any type I. I now have on the group's accumulated knowledge.

But the result is that you'll expend a lot of investors. How many times larger than the don't-be startup founders tend to be a hot startup. But the result is that there are few things worse than Japanese car companies, summer jobs are the only companies smart enough to do wrong and hard to make you feel that you're not even allowed to ask for more than that.

There were a variety called Red Delicious that had other meanings.

Nor do we push founders to have to rely on social ones. Ed. He couldn't even afford a monitor is that the usual way of doing that even this can give an inaccurate picture.

At some point, when they talk about the details.

You could feel like a little worm of its own.

But if you like doing. As Jeremy Siegel points out, First Round excluded their most successful founders still get rich, people who had made Lotus into the subject of wealth for society. According to the home team, I've become a genuine addict. The same goes for companies that an eminent designer is any better than Jessica.

Thanks to several anonymous CS professors, Robert Morris, Jessica Livingston, and Alex Lewin for reading a previous draft.

[intersectionalityessay416]

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[script-a-world]

Worldbuilding Advice

Hello hello! I’d love it if y'all could provide some feedback/advice on a world I’m working on.

So my world is an alternate universe that is effectively set up like a video game in the sense that every person has ‘skill points’. So for example, when someone is born, they all receive a base of 50 skill points which their parents can use to fill various attributes (IQ, EQ, Strength, Appearance, Endurance, etc.).

As people grow up, they receive additional points which they can use to 'flesh out’ their talents and traits. So on their birthday, people receive 10 additional points or when they graduate, they get X number of points. They also unlock new and more specific attributes as they go; Appearance might have subcategories of Height, Weight, or Eye Colour while IQ could splinter off into Mathematical skills vs Writing skills. Skill points effectively become a measurement/requirement tool in the world and each person’s skill points are visible to others. So for example, top-tier schools would give you 30 points upon graduation while lower-tier schools might only give their alumni 15. In order to be a teacher, you’d need at least 35 points attributed to Ethics/Morals while surgeons might need 58 points in Precision, etc. 

People can choose to attempt to work on their skills/personality traits but the points indicate a cap on their potential. So if two people were studying Spanish, the person with 20 points in their Linguistics tree would never be able to master the language to the same degree as a person with 55 points. This provides an incentive for people to focus more on the acquisition of points rather than natural development of their abilities. 

I’ve been brainstorming on how this might affect the way people interact in society. A few would be:

Class levels- The elite are able to afford schools that give out more skill points upon graduation, thus allowing them to get higher paying jobs. The rich are more likely to leave skill points as an inheritance to their children, giving the children a better start in life. 

Trends- You’d have different fashion trends dictating which Appearance subcategories people should invest their points in. Different countries might prefer to spend their points on different categories.

Discrimination- Less focused on race/sex/orientation/etc. (although it still exists) and more on how many skill points a person has. People tend to date within their own point groups and it’s considered controversial if someone with a lot of skill points dates someone with considerably fewer points. Landlords might only rent out to people with certain attributes. 

Jobs- Job requirements are a lot more quantifiable and you’d also have new types of jobs appearing while ones that exist in our world would disappear. For example,“plastic surgeons” in this world are not people who can change your appearance but people who allow you to re-organize the way you’ve currently allocated your skill points.

Values and Ethics- Subcultures and societies that don’t subscribe to the mainstream may choose to leave their points undelegated or allocate them to controversial categories. Families may pressure their children to use their points in certain ways in order to qualify for X job or Y school when they grow up.

What other issues do you think might crop up in a world setting like this? I’m struggling in particular with government-related changes as well as the subtle things that might affect people’s day-to-day routines. Any functional or logic-based suggestions to changes I could make? (Also, sorry for the length and rambliness of this ask).

Submitted by http://quriis.tumblr.com/

_______________________________

Mirintala: Apologies that we’ve taken a while to reply back to this one. The team was taking some time to think about the ideas you’ve presented.

Werew:  Honestly, this is so dystopian as a concept that if I read a book where this is how everything worked and the plot was NOT centered around the negative ramifications of such a society and people overcoming them somehow, I would probably throw the book across the room. I can see there being ENORMOUSLY massive differences in this society and if it looked like a slightly weird version of our own, I would also throw the book. This is not a criticism of the idea itself, I'm just saying that I think there are some things that would need to be present or it would feel strange and forced. If a book in this world didn't include heavy dystopian themes, I would go "what the hell is this society and why is it part of this book?"

I can see there being very heavy prejudice against people with lower skill points. Think of it like this: In today's world, some people see others as lesser based on a lot of things--race, origin, wealth--but pretty much every (decent) person knows that this is a bunch of bollocks. Some things grant greater opportunities to people and can impact what they are able to achieve in life, but it is entirely possible for a person of [inset disadvantaged group here] to completely outstrip someone of a more privileged group. But what are the impacts on society if there actually ARE people who are objectively "lesser" than others? Think about that. Now think about it again from a different angle. This will change so many things about the way that society is.

Obviously, there will be the changes that you described, but I think it will go so much deeper than you have described here. What if jobs don't even bother interviewing people anymore--they just view applicants' skill allocations and hire based on those. What if someone with a total number of skill points less than [number] is automatically disqualified, even if they meet every single other requirement because they were very careful with their limited number of skill points? Are innate aptitudes that don't have to do with skill points even a thing anymore? If two people from two different families grew up and applied no skill points to height, would they come out the same height or different ones? How deep does this go? Are races visually different because of genetics, or because they might choose to put skill points in certain areas?

I think that there will be entire subcultures based on skill point availability. People who are poor and have fewer opportunities to gain skill points will be entirely unable to move up in society. They will be restricted to low-income jobs, and will be completely stuck in the situation they were born in. They are likely to be seen as less than human by richer, more point-endowed people, who are likely to try to take their rights away. And they are likely to succeed. If the government is democratic--or at least "democratic"--nobody is going to vote for someone with low points to represent them. Even if the poorest people started out with the rights to vote, I could easily see them losing them--at least functionally--quickly.

Also, how does this affect mental illness, disability, chronic conditions, etc? Could a person with asthma overcome it by allocating enough points into certain places? Are there point categories for things like mental function? Do these things even still exist? Are the people in this world even still human as we define ourselves?

Synth:  It sounds like an absolutely fascinating world. I'm mostly curious on what "form" these points take. Are they physical things (and can therefore be bartered/stolen), or something less corporeal?

On the whole I agree with what Werew said re: dystopia. Such a world, no matter how good the intentions of the folks in charge may be, is at risk of becoming intensely socially stratified very quickly.

The concept reminds me a little bit of the plot of the movie In Time, where, instead of the "skill points" of your story, people pay/get paid with literal minutes/hours of their lives. The poor live day to day in the most terrible sense of the phrase, while the rich are basically immortal.

http://www.imdb.com/title/tt1637688/

Disclaimer: I have not actually seen this movie; just the trailers, and read a synopsis.

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The 17 Deadly Sins of Outsourcing Link Building for Agencies

For most marketing agencies, link building is a necessary hassle. It’s practically impossible to improve your clients’ SEO rankings, or earn them respectable referral traffic, without an ongoing link building campaign. But without the right staff, the right knowledge, or the right investments, link building can be both time-consuming and fruitless.

That’s where outsourcing comes in; it’s a convenient way to build links that relies on a link building specialist. But as I wrote in The Agency SEO Pro’s Guide to Link Building, if you aren’t careful, even your best link building efforts with an outside agency could wind up hurting you.

The Advantages of Outsourcing Link Building for Agencies

I want to start by clarifying the advantages of outsourcing your link building, because there are many to be had (assuming you’re avoiding the “deadly sins” I’ll be covering in the next section). These are some of the most powerful:

Convenience. When an external agency is handling your link building, you won’t need to hire someone internally to do the work. That can spare you hours of time and effort, which you can then use to improve your client relationships in more productive ways. Expertise. Link building agencies have spent years building their businesses to master the art of link building. It’s only natural that they’d be better at navigating this terrain than most general marketing agencies. As a result, their links tend to be higher-quality, with better results. Accountability. If something ever goes wrong with the campaign, you’ll have someone external to hold accountable. It will be on them to find the mistake, take corrective action, or suggest a new strategy to make up the difference—and they might even lend you special services for free to make it up to you. Affordability. Though you might be reluctant to spend hundreds to thousands of dollars a month on an external service, the reality is, most link building agencies will be far less expensive than trying to do the work yourself. Hiring someone in-house is almost always more expensive, and you might get inferior quality work as well. Outsourcing Link Building for Agencies Gone Wrong

If you want to see these benefits, you’re going to have to avoid these deadly—yet common mistakes:

1. Picking a cheap provider.

Most marketing agencies looking for a new link building provider want to save time and/or money. Accordingly, they act rationally by shopping around for the best price.

But in the link building world, the lowest price isn’t always the best price. In fact, it tends to skew in the opposite direction: you get what you pay for.

By paying less for an agency, you’ll probably get one or more of the following:

Cheaper labor. Writers and editors who get paid less for their work tend to have lower standards, or less experience overall. That means your off-site articles and link building portfolio are going to suffer. I covered this deadly sin in my article at VentureBeat titled Getting a good deal on SEO? Think again! Fewer checks and balances. Reputable agencies tend to cost more because they have more internal positions to account for; they might have a team of writers, a team of editors, a team of reviewers who examine the work before publishing, and a team dedicated to managing publisher relations. If you try to pin all this work on one or two separate teams, the end result will be more mistakes, lower quality work, and less consistent work. Fewer guarantees and assurances. Cheaper agencies aren’t as dependable because they may not have account managers who truly care about your brand. They may also rely on quantity of clients rather than quality, and therefore may be willing to lose your business over a disagreement. Lower-quality publishers. The more authority a publisher has, the more valuable it is. Unfortunately, that authority comes with a cost; it takes more time and effort to establish and build that reputation, and much more work to maintain it. Low-cost agencies can’t possibly afford to maintain these systems, and may instead favor low-authority publishers, which can damage your campaign.

Does this mean you should seek out the most expensive link building agency you can find? No. But you should consider far more than just the price of the agency you’re working with. Get quotes from multiple providers, and figure out exactly what you’re getting for each price point. Treat this as an investment, rather than an expense, and optimize your strategy accordingly.

2. Working with non-native speakers.

Before I get too far in explaining this point, I want to note that it’s entirely possible for non-native English speakers to be competent, or even gifted writers.

However, speaking generally, non-native English speakers tend to write inferior content, when compared to native speakers. They may mistranslate certain phrases, be unable to use slang or idioms in a natural way, or use clunky phrases that make the content seem less fluid. People won’t want to read this content, and top-quality publishers won’t be willing to accept it, which means it’s practically impossible to build a successful campaign on it.

Why would a link building agency work with non-native speakers? There are two main motivations here. First, it’s because they’re cheap. Agencies can get away with paying writers far less in developing countries, which means they can charge their clients lower prices (or, in some cases, pocket a bigger profit). Second, they’re created and managed by people in developing countries, who want a shot at making higher profit margins by working with companies in the United States.

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you’ll have to do some investigating to be sure:

Check their website. Most of the time, agencies that use non-native speakers will also use them when writing their own content. Accordingly, you can check their website for any strange, low-quality content that indicates it was written by a non-native speaker. Examine their past work. Link building agencies often like to show off some of the work they’ve done in the past, so check it out. Ask for samples if you have to. The quality of the writing should indicate the linguistic histories of their writers. Ask them directly. You could also just ask your prospective vendor directly if they use any non-native English speakers. Some agencies may try to hide this fact, but if asked point-blank, they’ll probably give you a straightforward answer.

Make sure you’re working with an agency that employs native speakers exclusively for the services you’re targeting.

3. Shooting for quantity over quality.

Outsourcing links usually means studying packages that are primarily distinguished by the number of links they offer. For example, you might be forced to decide between 12 links per month, 50 links per month, or 500 links per month.

It’s reasonable to consider this as a factor, but it strays into “deadly sin” territory when you start using the number of links as the sole determining factor for your decision, or as the most important factor for comparing two companies’ offers. For example, if company A offers a link package with 12 links for $1,200 per month, and company B offers a link package with 50 links for $1,500 per month, you might lean toward company B. you might also go into the selection process with an idea for a minimum number of links you want to build.

But you have to remember that not all links are created equal. If you put too much attention on the number of links a company can provide you, you’ll neglect factors like how those links are built, and what kind of return you can expect from those links. After all, if a single link can net you 1,500 new monthly visitors, it’s inherently more valuable than 500 links that, together, can only net you 1,000 new monthly visitors. What’s more, if a company is promising you a seemingly-too-good-to-be-true amount of links, then those links are probably of very low, spammy quality, thus subjecting you (or your clients) to the horrors of a manual or algorithmic Google penalty which can be hell to recover from.

Assuming all quality factors are equal, more links do have the potential to give you higher returns. And realistically, quantity and quality should both enter your decision-making process. But if you favor quantity over quality when signing with a new agency, it’s bound to compromise your results.

4. Treating all sites as equal.

Along similar lines, you need to be thinking critically about the sites where your link building agency is going to acquire those inbound links. If a link building provider doesn’t publicly disclose which publication sites they use to build links, it could be a sign that they treat sites indiscriminately. Instead, look for a link building provider with multiple “tiers” of publishers, or at least a wide range of publishers that they let you choose from (***hint*** at AudienceBloom, we let our clients choose their publishers because we value 100% transparency!).

There are several qualities to keep in mind here:

Domain authority. Each site has its own domain authority (DA) value—a rough measure of how authoritative Google determines it to be. Though the methods of calculation here are complex, in general, you can rely on DA as an indicator of how much authority a link will pass to your client’s site. In other words, the higher the DA of the link, the more your client’s DA will rise, and the higher their site’s rankings will climb. Traffic. DA shouldn’t be the only consideration for the discerning agency, however. You should also consider how much traffic the publication gets—after all, links are just as valuable for generating referral traffic as they are for improving rankings. The higher the traffic for a source, the more traffic your client will stand to receive from a high-quality link. Reputation. Though not as objectively measurable, you should also consider each publisher’s overall reputation—especially if your client is getting a brand name mention. A publisher with high journalistic standards and universal acclaim will benefit your clients’ reputations more positively than a site that publishes any material that comes their way.

This doesn’t mean that you should only target sites with the highest possible value in each area; instead, you should have a diversity of different sources pointing to your clients’ sites. Instead, the mistake here comes into play when you fail to differentiate between sources. Spend some time talking to your prospective link building agencies to learn which types of publishers they use, and strategizing to use those diverse sources to your advantage.

5. Allowing link exchanges (or other schemes).

This mistake can be tricky to avoid, since link schemes come in many forms, and no link building agency would make the mistake of publicizing that they utilize schemes.

The disadvantage in using link schemes is clear; Google explicitly forbids the use of link schemes for the purposes of improving a site’s rankings. Link schemes include, but aren’t limited to:

Buying or selling links. Working with a link building agency that uses high-quality content and established relationships to build links on noteworthy sites is perfectly acceptable. In fact, leveraging relationships with the media to acquire coverage for clients is what PR agencies have been doing for over 100 years. Bribing publication sites to include links for the sole purposes of promotion, on the other hand, is not (according to Google, anyway). Excessively exchanging links with a limited number of sources. Link exchanges are one of the most common types of schemes. If an agency seems to use the same few sources to build links pointing to each other, it’s a bad sign. Any automated programs to build links. There aren’t many steps of the link building process that can be effectively automated without risking the integrity of the campaign. If an agency uses bots to publish links across the web, you should probably stay away from them. Low-quality directories and bookmark sites. Link directories and bookmarking sites exist to host links and direct traffic, so Google doesn’t take them seriously. In fact, your clients might get penalized for being featured there. Hidden links. Though not a common practice anymore, embedded links that have been hidden in widgets, comments, or websites are heavily frowned upon. Spammy forum comments. If employed cleverly, forum and blog comments can be used to build high-quality links. But for the most part, comment-based links have no place in a modern campaign.

Since you may not be able to discern whether or not a link building company uses link schemes as part of its services, the best way to evaluate a prospective vendor is to ask them about their practices. Ask them to walk them through their process, and judge it for yourself.

6. Offering no direction.

One of the biggest motivations for seeking the help of a link building agency is to save you time. So shouldn’t you be able to just hand off the reins and stop worrying about your clients’ campaigns?

I get this mentality, but if you pass off your clients’ campaigns without direction, it’s bound to cause chaos. For starters, your link building agency should know what other SEO strategies you’re currently using, and what your history with the client has been like. Only with this information will they be able to work with you to create the right campaign. Though most link building agencies offer different packages with standard features, most expect at least some degree of customization before starting work.

At a minimum, you should be willing to provide the following information:

A description of the brand. A brief understanding of your client’s brand is important for building links properly. The industry, character, and target demographics of the brand should dictate which publishers are used, how links are placed, and a variety of other considerations. The ultimate goals of the campaign. Is your client looking only for increased rankings? Or would they prefer improving referral traffic? What about reputation benefits? Link building agencies work better when they know what your clients’ goals are. Past and present SEO efforts. Link building is just one ingredient in a successful SEO campaign. Knowing what else has been going on—both past and present—is useful for tailoring the specifics of the campaign. Anchor text preferences. Anchor text probably isn’t going to make or break your campaign, and relying on it too heavily can make your links seem spammy. However, targeted anchor text can probably push a keyword or two over the edge. Publisher preferences. As I mentioned earlier, not all publishers are the same. Working with your link building agency can help you ensure the right publishers are used for your clients’ campaigns.

Setting these expectations early can ensure your client gets what they need, and maximize the efficiency of the campaign.

7. Failing to capture your clients’ needs.

Providing direction to your link building agency is good, but only if you have a good understanding of your clients’ goals—and use that understanding to inform your direction.

Too often, marketing agencies make the assumption that they know everything there is to know about their clients, or otherwise treat all their clients the same. In reality, each of your clients will have different needs, goals, and expectations for how their link building campaign is handled.

On one level, it’s important for you to explain to your clients how link building works, why it’s important, and what kind of results they can expect. Setting these expectations early will help you contextualize the results you get later on, and ensure your client relationship isn’t damaged by missed expectations.

On another level, it’s important to convey accurate information to your link building agency. For example, you might be perfectly comfortable allowing a brand mention of your client’s company in a given publisher, but your client may feel it’s a breach of their values (especially if the publisher is controversial in any way).

The most important thing to remember here is the need for transparency and understanding between you and your clients. Without that, no link building agency will be able to ensure you receive adequate services.

8. Making too many demands.

I’ve already mentioned how important it is to provide your link building agency with direction, but the other end of the spectrum can also be problematic. If you make too many demands of your link building agency during the process, things can go very wrong.

For starters, if you’ve chosen a link building agency with a strong reputation and lots of expertise, you should trust that they’ve had more experience than you have—and more authority on the matter. If you set too many standards for how the work should be completed, you may prevent the company from providing you with their own direction and expertise. Make yourself open enough to hear the agency’s recommendations; they’ve done this for many clients in the past, and may have insights or ideas that you haven’t considered.

Excessive demands may also make your working relationship more complicated. If your account representative has to constantly go back and forth with new requests and demands, the total amount of time spent on your campaign will increase. In extreme cases, this may put a strain on your partnership, or even result in the agency charging you more for the extra work.

You should also know that there are some limitations to what can be done from a practical perspective. Demanding that a link be published within 24 hours is not realistic, for example, because of the many stages of the process (including writing, editing, submitting for publication, editorial review, revisions, and final publication). And if you’re publishing with a site not aligned with your client’s industry, you might have to compromise on the way the link is mentioned. Expecting perfection will set you up for disappointment, and may not allow your agency to produce their best work.

9. Escalating too quickly.

Marketing agencies usually seek link building help under one of two circumstances. Either they’ve taken on a new client and want to delegate a portion of the work to an outside firm, or they’re looking for a way to boost a client’s results.

In either scenario, it’s tempting to escalate as quickly as possible. These agencies want their clients to see results, or at least work, as soon as possible, and in their mind, that means publishing as many links as possible in the span of a few weeks to a few months. The problem is, this excessive link building activity can be counterproductive; if Google notices too many links being built too quickly, it may consider them to be unnatural, earning your client a penalty rather than increasing their rankings.

Most link building agencies know this, and set early expectations with their clients that links should be built gradually over time. However, if you pressure them to churn out more work, they may give into your requests, and publish an excessive number of links at a faster pace than they’re used to. And if you’re using multiple link building services, or are building links on your own, your agency may be unwittingly contributing to a link building strategy that’s growing way too quickly.

Patience is a virtue here. Instead of opting for the biggest or boldest campaign a link builder has to offer, consider starting with a smaller campaign, gradually scaling up as you start seeing more results. While you’re at it, keep your link building agency in the loop about any other link building strategies you’re utilizing; that way, you can work together to ensure that your link building campaign scales at an appropriate pace.

10. Treating all your clients the same.

Too many marketing agencies treat link building as part of some massive, uniform assembly line. They get a new client, onboard them, and sign up for the same link building package they’ve used for past clients, with no new instructions, goals, or modifications, expecting to see the same results.

In many cases, you will see similar results; the same number of links, from the same range of sources, across the same time period will almost certainly increase your new client’s DA at the same pace, and earn a similar amount of referral traffic. However, you could be missing out on some serious advantages by making simple modifications to the core link building program.

Even if they come from the same industry or have a similar background, clients can differ in many ways:

Goals. One client may only care about referral traffic, while another would prefer to see an increase in search rankings. One client may want a general rise in DA (and overall rankings), while another might only care about increasing in rankings for a specific search term. You can’t use the same tactics for two different clients and expect to see two different sets of results. Brand character. Different brands tolerate references in different ways; some prefer specific types of publishers, some want to be mentioned specifically, and others would prefer to be mentioned only passively. Current authority. Clients that start with a higher authority will need higher-DA publishers, more intensive action, and (usually) more new links to see results. You can’t use the same package for a well-established industry authority and a newcomer who’s just starting out. Expectations. Client expectations should also play a role in how you shop for link building packages. Though the experts (either you or your link building provider) should be shaping those expectations, a client who expects faster results will need different care than one who’s ready for a slow-burn campaign.

These (and other) differences will, cumulatively, respond to your strategies in different ways. For example, some clients may tolerate a more aggressive link building..

Read more: audiencebloom.com

[pisati]

I think I managed to buy myself at least a year. 

that’s how long the lease is going to be, anyway.

it’s hard for me to look back now. for a number of reasons. firstly because my memory isn’t all that great. secondly because, despite it not being all that long ago, it feels like I’m looking back at a totally different person. 

I noticed... maybe yesterday. after reading some old posts on timehop. I do need to get out of that habit, I know. I guess I feel kind of afraid of forgetting. not that I have much to be proud of remembering. but uh. I was so fucking miserable, lol. I would’ve called a lot of it “just okay” when I was still in the midst of it. not great, not bad. I did well in school. I worked hard. I kept to myself for the most part, and sometimes it got lonely, but I made it work. I learned how to be alone and at the very least not want to die because of that fact. I missed my friends so much it hurt, but what could I do about it? after I moved home, it went straight downhill. I dug myself into a hole I knew I didn’t want to be in. I didn’t see another way out. I guess I learned how to resign myself to it. I was surprised at how much better I felt once I got out of it. I’m surprising myself right now with how much better I feel than even then.

I loved what I was studying in school. I really liked the person I thought I was becoming. but with my health and with my indecisiveness about grad school and industry... it all faltered. I was scared. I’m still scared, if I’m honest.

I see more avenues now, but I don’t really know which one to try. I think I do really need to prioritize supporting myself alone. that’s the way my life seems to be heading. can’t say I’m terribly upset about that fact, but at the same time... I’m starting to wonder if I’m really okay being alone or if it’s a face I put on so I won’t be so hurt. I really don’t think it’s the worst, but.. ya know.

so as far as that’s concerned. I need to make some decisions, and I’m just really not sure what I want. 

I could stick with animal care. right now, I’m actually happy. I mean... I wouldn’t go that far; I’m not thrilled and I’m still nervous about how much there still is to learn. but I haven’t felt this sense of balance in a long time. I don’t dread waking up every single day. at my appointment the other day, my endocrinologist seemed to be really happy that I have the job I have right now, because, as she put it, “it’s really therapeutic for you to be working with animals”. I never thought about it like that, but she’s right. it’s why I love going to the shelter, and why I’ve been going back at least once a week (if I can) for almost 2 years. I know I love animals, and it’s really helped me mentally to have rats these last few years, but it didn’t occur to me that getting to see dogs and cats every day would have such an influence on my mood. even if I don’t get to pet them, even if they’re really nervous, even if my job on tech days is to hold the peanut butter stick or break up treats to let them lick the bits off my fingers so they don’t wiggle during blood draws. I come home and I don’t have to drag myself upstairs; I don’t curl up on my floor (or in bed, if I can make it there) and cry, feeling like I want to jump out the window. I don’t feel like my day is being wasted; I feel like I actually get something done. sometimes it’s hard for me to tell exactly how different I feel; I remember that day when I felt so fucking awful I didn’t know what to do; that day that prompted my first psychiatry appointment. but looking back on it it’s hard to remember how much worse that feels than what I feel now. when I’m in it, it’s hard to remember feeling better. I’ve been depressed for so long, it’s hard to see anything without a shadow over it. 

I don’t think I could do tech for real. I’d need to dedicate a lot of energy to redirecting my entire education, and even if I did that, I wouldn’t get paid enough to live on my own. the techs at my practice know so much, and they can do so many things, and they still barely get paid more than I do. in order to become an LVT you need a licensure course; I know my local community college offers a 2-year program. but 1. it’s expensive, and 2. I just don’t think I could. I watch what our more experienced techs do; they’re assisting on surgeries, doing anesthesia and x-rays, consulting with owners on estimates and surgery aftercare, and they’re pros at blood draws, vaccines, nail trims, and anal gland expressions. I get nervous when dogs twitch away from blood draws, I don’t know if I could handle some of the severely anxious pets I’ve seen. I’m still not really comfortable handling dogs or cats, though I’m okay at faking it. one of the doctors hinted to me today that as part of my vet assistant training I’d maybe learn vaccine administration and anal gland expressions, and that makes me nervous too. and those are the easy ones, so they say. the assistant I was shadowing today (who I’ve easily got at least 6 years on) did a blood draw and anal glands on at least one or two dogs, and it just... it seems like something beyond my abilities. I’m sure it could only help me to learn those things, though, so maybe I’ll just have to learn to be more open to it.

because another option I’ve considered is trying to pursue shelter work again. my shelter is opening their new location next year, as far as I know, and they’ll be looking for new care staff. it’d be a government job, with government benefits. just county government, of course, but it’s still something and it’d still look good on any resume. with medical experience I’d be a much more valuable candidate. I’m sure my shelter would love to hire me since staff already knows me pretty well. 

but even that wouldn’t pay enough. not here.

mom’s not going to support me forever. she’s told me that, I know that, and I don’t expect her to. I know I need to get my feet under me, and thankfully she knows I’m trying. but I’m honestly really scared that I’ll have to force myself into something else that makes me miserable just so I can afford to support myself. I hate that I have to choose. I absolutely fucking hate it. that’s another reason why being alone blows. my friends with significant others can afford shit, even if it’s just the basics, because with their earnings combined it’s doable. I’m not about to force a relationship for financial stability, but I would also like to be happy with my job, and I feel like in order for that to happen I’m going to need more support. right now it’s coming from my mom. I’m grateful for that, truly, but I know I can’t lean on her forever.

so I feel like I have to look at grad school. I just don’t know what degree I want. what kind of career I want, where I want to go from here. a sterile, professional environment just... it feels like something I couldn’t go back to, now that I know what it’s like to get my hands dirty. I’ve always known I’m this kind of person; I feel so stuffy in even business casual clothes, and I’m so out of place in professional settings. I resent the fact that I have a LinkedIn, lmao. I just don’t know what degree I could try to go for that could afford me better opportunities at jobs like the one I have, or more like the ones I could be comfortable in. I feel like there may even be a niche market for some kind of small animal thing (mom suggested I create something like Rover but for small/exotic animal petsitters, and one of the shelter staff said I could probably make a killing making little beds for guinea pigs). I’m not really an entrepreneur, but if I can find something like that and make it work, hell. but do I want to go down the animal path? after all this? after my linguistics degree, all my research and tech experience?

that’s where looking back kind of pains me. I feel like an entirely different person from even two years ago. I can hardly remember my schooling; I feel really detached from the linguistics sphere as a whole, and it was a place I wanted to fit so badly. I don’t know what I want. I don’t really think I knew then either. 

but anyway. I have a year, starting in december. at least a year that I’ll be ‘stuck’ here, but I don’t think I’m too upset about that right now. what I’m worried about is if, a year from now, I still won’t have made any decisions. I had a year-- over a year-- to think about it, after my last job, and I’m still no closer to having a goal. 

well. much to think about

[onlinemarketingcourses]

The 17 Deadly Sins of Outsourcing Link Building for Agencies

The 17 Deadly Sins of Outsourcing Link Building for Agencies

Published 09/27/2018 by Jayson DeMers | 0 Comments

For most marketing agencies, link building is a necessary hassle. It’s practically impossible to improve your clients’ SEO rankings, or earn them respectable referral traffic, without an ongoing link building campaign. But without the right staff, the right knowledge, or the right investments, link building can be both time-consuming and fruitless.

That’s where outsourcing comes in; it’s a convenient way to build links that relies on a link building specialist. But as I wrote in The Agency SEO Pro’s Guide to Link Building, if you aren’t careful, even your best link building efforts with an outside agency could wind up hurting you.

The Advantages of Outsourcing Link Building for Agencies

I want to start by clarifying the advantages of outsourcing your link building, because there are many to be had (assuming you’re avoiding the “deadly sins” I’ll be covering in the next section). These are some of the most powerful:

Convenience. When an external agency is handling your link building, you won’t need to hire someone internally to do the work. That can spare you hours of time and effort, which you can then use to improve your client relationships in more productive ways.

Expertise. Link building agencies have spent years building their businesses to master the art of link building. It’s only natural that they’d be better at navigating this terrain than most general marketing agencies. As a result, their links tend to be higher-quality, with better results.

Accountability. If something ever goes wrong with the campaign, you’ll have someone external to hold accountable. It will be on them to find the mistake, take corrective action, or suggest a new strategy to make up the difference—and they might even lend you special services for free to make it up to you.

Affordability. Though you might be reluctant to spend hundreds to thousands of dollars a month on an external service, the reality is, most link building agencies will be far less expensive than trying to do the work yourself. Hiring someone in-house is almost always more expensive, and you might get inferior quality work as well.

Outsourcing Link Building for Agencies Gone Wrong

If you want to see these benefits, you’re going to have to avoid these deadly—yet common mistakes:

1. Picking a cheap provider.

Most marketing agencies looking for a new link building provider want to save time and/or money. Accordingly, they act rationally by shopping around for the best price.

But in the link building world, the lowest price isn’t always the best price. In fact, it tends to skew in the opposite direction: you get what you pay for.

By paying less for an agency, you’ll probably get one or more of the following:

Cheaper labor. Writers and editors who get paid less for their work tend to have lower standards, or less experience overall. That means your off-site articles and link building portfolio are going to suffer. I covered this deadly sin in my article at VentureBeat titled Getting a good deal on SEO? Think again!

Fewer checks and balances. Reputable agencies tend to cost more because they have more internal positions to account for; they might have a team of writers, a team of editors, a team of reviewers who examine the work before publishing, and a team dedicated to managing publisher relations. If you try to pin all this work on one or two separate teams, the end result will be more mistakes, lower quality work, and less consistent work.

Fewer guarantees and assurances. Cheaper agencies aren’t as dependable because they may not have account managers who truly care about your brand. They may also rely on quantity of clients rather than quality, and therefore may be willing to lose your business over a disagreement.

Lower-quality publishers. The more authority a publisher has, the more valuable it is. Unfortunately, that authority comes with a cost; it takes more time and effort to establish and build that reputation, and much more work to maintain it. Low-cost agencies can’t possibly afford to maintain these systems, and may instead favor low-authority publishers, which can damage your campaign.

Does this mean you should seek out the most expensive link building agency you can find? No. But you should consider far more than just the price of the agency you’re working with. Get quotes from multiple providers, and figure out exactly what you’re getting for each price point. Treat this as an investment, rather than an expense, and optimize your strategy accordingly.

2. Working with non-native speakers.

Before I get too far in explaining this point, I want to note that it’s entirely possible for non-native English speakers to be competent, or even gifted writers.

However, speaking generally, non-native English speakers tend to write inferior content, when compared to native speakers. They may mistranslate certain phrases, be unable to use slang or idioms in a natural way, or use clunky phrases that make the content seem less fluid. People won’t want to read this content, and top-quality publishers won’t be willing to accept it, which means it’s practically impossible to build a successful campaign on it.

Why would a link building agency work with non-native speakers? There are two main motivations here. First, it’s because they’re cheap. Agencies can get away with paying writers far less in developing countries, which means they can charge their clients lower prices (or, in some cases, pocket a bigger profit). Second, they’re created and managed by people in developing countries, who want a shot at making higher profit margins by working with companies in the United States.

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you’ll have to do some investigating to be sure:

Check their website. Most of the time, agencies that use non-native speakers will also use them when writing their own content. Accordingly, you can check their website for any strange, low-quality content that indicates it was written by a non-native speaker.

Examine their past work. Link building agencies often like to show off some of the work they’ve done in the past, so check it out. Ask for samples if you have to. The quality of the writing should indicate the linguistic histories of their writers.

Ask them directly. You could also just ask your prospective vendor directly if they use any non-native English speakers. Some agencies may try to hide this fact, but if asked point-blank, they’ll probably give you a straightforward answer.

Make sure you’re working with an agency that employs native speakers exclusively for the services you’re targeting.

3. Shooting for quantity over quality.

Outsourcing links usually means studying packages that are primarily distinguished by the number of links they offer. For example, you might be forced to decide between 12 links per month, 50 links per month, or 500 links per month.

It’s reasonable to consider this as a factor, but it strays into “deadly sin” territory when you start using the number of links as the sole determining factor for your decision, or as the most important factor for comparing two companies’ offers. For example, if company A offers a link package with 12 links for $1,200 per month, and company B offers a link package with 50 links for $1,500 per month, you might lean toward company B. you might also go into the selection process with an idea for a minimum number of links you want to build.

But you have to remember that not all links are created equal. If you put too much attention on the number of links a company can provide you, you’ll neglect factors like how those links are built, and what kind of return you can expect from those links. After all, if a single link can net you 1,500 new monthly visitors, it’s inherently more valuable than 500 links that, together, can only net you 1,000 new monthly visitors. What’s more, if a company is promising you a seemingly-too-good-to-be-true amount of links, then those links are probably of very low, spammy quality, thus subjecting you (or your clients) to the horrors of a manual or algorithmic Google penalty which can be hell to recover from.

Assuming all quality factors are equal, more links do have the potential to give you higher returns. And realistically, quantity and quality should both enter your decision-making process. But if you favor quantity over quality when signing with a new agency, it’s bound to compromise your results.

4. Treating all sites as equal.

Along similar lines, you need to be thinking critically about the sites where your link building agency is going to acquire those inbound links. If a link building provider doesn’t publicly disclose which publication sites they use to build links, it could be a sign that they treat sites indiscriminately. Instead, look for a link building provider with multiple “tiers” of publishers, or at least a wide range of publishers that they let you choose from (***hint*** at AudienceBloom, we let our clients choose their publishers because we value 100% transparency!).

There are several qualities to keep in mind here:

Domain authority. Each site has its own domain authority (DA) value—a rough measure of how authoritative Google determines it to be. Though the methods of calculation here are complex, in general, you can rely on DA as an indicator of how much authority a link will pass to your client’s site. In other words, the higher the DA of the link, the more your client’s DA will rise, and the higher their site’s rankings will climb.

Traffic. DA shouldn’t be the only consideration for the discerning agency, however. You should also consider how much traffic the publication gets—after all, links are just as valuable for generating referral traffic as they are for improving rankings. The higher the traffic for a source, the more traffic your client will stand to receive from a high-quality link.

Reputation. Though not as objectively measurable, you should also consider each publisher’s overall reputation—especially if your client is getting a brand name mention. A publisher with high journalistic standards and universal acclaim will benefit your clients’ reputations more positively than a site that publishes any material that comes their way.

This doesn’t mean that you should only target sites with the highest possible value in each area; instead, you should have a diversity of different sources pointing to your clients’ sites. Instead, the mistake here comes into play when you fail to differentiate between sources. Spend some time talking to your prospective link building agencies to learn which types of publishers they use, and strategizing to use those diverse sources to your advantage.

5. Allowing link exchanges (or other schemes).

This mistake can be tricky to avoid, since link schemes come in many forms, and no link building agency would make the mistake of publicizing that they utilize schemes.

The disadvantage in using link schemes is clear; Google explicitly forbids the use of link schemes for the purposes of improving a site’s rankings. Link schemes include, but aren’t limited to:

Buying or selling links. Working with a link building agency that uses high-quality content and established relationships to build links on noteworthy sites is perfectly acceptable. In fact, leveraging relationships with the media to acquire coverage for clients is what PR agencies have been doing for over 100 years. Bribing publication sites to include links for the sole purposes of promotion, on the other hand, is not (according to Google, anyway).

Excessively exchanging links with a limited number of sources. Link exchanges are one of the most common types of schemes. If an agency seems to use the same few sources to build links pointing to each other, it’s a bad sign.

Any automated programs to build links. There aren’t many steps of the link building process that can be effectively automated without risking the integrity of the campaign. If an agency uses bots to publish links across the web, you should probably stay away from them.

Low-quality directories and bookmark sites. Link directories and bookmarking sites exist to host links and direct traffic, so Google doesn’t take them seriously. In fact, your clients might get penalized for being featured there.

Hidden links. Though not a common practice anymore, embedded links that have been hidden in widgets, comments, or websites are heavily frowned upon.

Spammy forum comments. If employed cleverly, forum and blog comments can be used to build high-quality links. But for the most part, comment-based links have no place in a modern campaign.

Since you may not be able to discern whether or not a link building company uses link schemes as part of its services, the best way to evaluate a prospective vendor is to ask them about their practices. Ask them to walk them through their process, and judge it for yourself.

6. Offering no direction.

One of the biggest motivations for seeking the help of a link building agency is to save you time. So shouldn’t you be able to just hand off the reins and stop worrying about your clients’ campaigns?

I get this mentality, but if you pass off your clients’ campaigns without direction, it’s bound to cause chaos. For starters, your link building agency should know what other SEO strategies you’re currently using, and what your history with the client has been like. Only with this information will they be able to work with you to create the right campaign. Though most link building agencies offer different packages with standard features, most expect at least some degree of customization before starting work.

At a minimum, you should be willing to provide the following information:

A description of the brand. A brief understanding of your client’s brand is important for building links properly. The industry, character, and target demographics of the brand should dictate which publishers are used, how links are placed, and a variety of other considerations.

The ultimate goals of the campaign. Is your client looking only for increased rankings? Or would they prefer improving referral traffic? What about reputation benefits? Link building agencies work better when they know what your clients’ goals are.

Past and present SEO efforts. Link building is just one ingredient in a successful SEO campaign. Knowing what else has been going on—both past and present—is useful for tailoring the specifics of the campaign.

Anchor text preferences. Anchor text probably isn’t going to make or break your campaign, and relying on it too heavily can make your links seem spammy. However, targeted anchor text can probably push a keyword or two over the edge.

Publisher preferences. As I mentioned earlier, not all publishers are the same. Working with your link building agency can help you ensure the right publishers are used for your clients’ campaigns.

Setting these expectations early can ensure your client gets what they need, and maximize the efficiency of the campaign.

7. Failing to capture your clients’ needs.

Providing direction to your link building agency is good, but only if you have a good understanding of your clients’ goals—and use that understanding to inform your direction.

Too often, marketing agencies make the assumption that they know everything there is to know about their clients, or otherwise treat all their clients the same. In reality, each of your clients will have different needs, goals, and expectations for how their link building campaign is handled.

On one level, it’s important for you to explain to your clients how link building works, why it’s important, and what kind of results they can expect. Setting these expectations early will help you contextualize the results you get later on, and ensure your client relationship isn’t damaged by missed expectations.

On another level, it’s important to convey accurate information to your link building agency. For example, you might be perfectly comfortable allowing a brand mention of your client’s company in a given publisher, but your client may feel it’s a breach of their values (especially if the publisher is controversial in any way).

The most important thing to remember here is the need for transparency and understanding between you and your clients. Without that, no link building agency will be able to ensure you receive adequate services.

8. Making too many demands.

I’ve already mentioned how important it is to provide your link building agency with direction, but the other end of the spectrum can also be problematic. If you make too many demands of your link building agency during the process, things can go very wrong.

For starters, if you’ve chosen a link building agency with a strong reputation and lots of expertise, you should trust that they’ve had more experience than you have—and more authority on the matter. If you set too many standards for how the work should be completed, you may prevent the company from providing you with their own direction and expertise. Make yourself open enough to hear the agency’s recommendations; they’ve done this for many clients in the past, and may have insights or ideas that you haven’t considered.

Excessive demands may also make your working relationship more complicated. If your account representative has to constantly go back and forth with new requests and demands, the total amount of time spent on your campaign will increase. In extreme cases, this may put a strain on your partnership, or even result in the agency charging you more for the extra work.

You should also know that there are some limitations to what can be done from a practical perspective. Demanding that a link be published within 24 hours is not realistic, for example, because of the many stages of the process (including writing, editing, submitting for publication, editorial review, revisions, and final publication). And if you’re publishing with a site not aligned with your client’s industry, you might have to compromise on the way the link is mentioned. Expecting perfection will set you up for disappointment, and may not allow your agency to produce their best work.

9. Escalating too quickly.

Marketing agencies usually seek link building help under one of two circumstances. Either they’ve taken on a new client and want to delegate a portion of the work to an outside firm, or they’re looking for a way to boost a client’s results.

In either scenario, it’s tempting to escalate as quickly as possible. These agencies want their clients to see results, or at least work, as soon as possible, and in their mind, that means publishing as many links as possible in the span of a few weeks to a few months. The problem is, this excessive link building activity can be counterproductive; if Google notices too many links being built too quickly, it may consider them to be unnatural, earning your client a penalty rather than increasing their rankings.

Most link building agencies know this, and set early expectations with their clients that links should be built gradually over time. However, if you pressure them to churn out more work, they may give into your requests, and publish an excessive number of links at a faster pace than they’re used to. And if you’re using multiple link building services, or are building links on your own, your agency may be unwittingly contributing to a link building strategy that’s growing way too quickly.

Patience is a virtue here. Instead of opting for the biggest or boldest campaign a link builder has to offer, consider starting with a smaller campaign, gradually scaling up as you start seeing more results. While you’re at it, keep your link building agency in the loop about any other link building strategies you’re utilizing; that way, you can work together to ensure that your link building campaign scales at an appropriate pace.

10. Treating all your clients the same.

Too many marketing agencies treat link building as part of some massive, uniform assembly line. They get a new client, onboard them, and sign up for the same link building package they’ve used for past clients, with no new instructions, goals, or modifications, expecting to see the same results.

In many cases, you will see similar results; the same number of links, from the same range of sources, across the same time period will almost certainly increase your new client’s DA at the same pace, and earn a similar amount of referral traffic. However, you could be missing out on some serious advantages by making simple modifications to the core link building program.

Even if they come from the same industry or have a similar background, clients can differ in many ways:

Goals. One client may only care about referral traffic, while another would prefer to see an increase in search rankings. One client may want a general rise in DA (and overall rankings), while another might only care about increasing in rankings for a specific search term. You can’t use the same tactics for two different clients and expect to see two different sets of results.

Brand character. Different brands tolerate references in different ways; some prefer specific types of publishers, some want to be mentioned specifically, and others would prefer to be mentioned only passively.

Current authority. Clients that start with a higher authority will need higher-DA publishers, more intensive action, and (usually) more new links to see results. You can’t use the same package for a well-established industry authority and a newcomer who’s just starting out.

Expectations. Client expectations should also play a role in how you shop for link building packages. Though the experts (either you or your link building provider) should be shaping those expectations, a client who expects faster results will need different care than one who’s ready for a slow-burn campaign.

These (and other) differences will, cumulatively, respond to your strategies in different ways. For example, some clients may tolerate a more aggressive link building campaign than others. Some clients may benefit from specific anchor text more than others.

11. Making a transaction instead of building a relationship.

Most link building agencies offer monthly package deals as well as a-la-carte link ordering. This makes it easy to view the link building process as a transactional one; you spend a fixed amount of money, get a fixed number of links, and move onto the rest of your campaign.

However, it’s much more effective to treat your relationship with your link building provider as an actual relationship, and not just a one-time exchange. That means working with the same account rep as long as possible, having occasional meetings, and establishing a precedent for a long-term partnership.

This is advantageous for several reasons:

Better client understanding. The longer you work together, the more your link building agency will get to know your clients’ brands, needs, and expectations. That understanding will lead to more efficient work, and better recommendations for what to do next.

More effective communication. The more time you spend in meetings with your link building agency, and sending material back and forth, the more efficiently you’ll be able to communicate. You’ll pick up on each other’s subtext faster, and will be able to anticipate each other’s needs and concerns.

Discounts and favors. If you stay on good terms, your link building agency may extend special discounts or favors to you, in return for being such a loyal client. This is especially valuable since most link building companies offer peripheral and related services, such as conversion optimization or social media marketing.

Consistency and expectations. Long-term business partnerships also give you more consistency, which is important if you want to set firm standards for what your clients can expect.

If you treat the relationship as too transactional, you’ll end up spending more time and more effort for inferior results.

12. Not negotiating the contract.

Most link building agencies offer a standard contract when you sign up for their services, but you should consider negotiating certain elements of this contract. Consider these factors:

Price. The first thing you’ll probably notice is the bottom-line price. Most agencies charge either a monthly rate or a per-link rate, but you may find some that charge a variable rate, or some that offer different rates for extra services, such as admin fees or research fees. Make sure you know exactly what you’re getting charged for.

Length/volume. It’s also a good idea to examine the length or duration of the contract; for example, if you sign up for a monthly link building service, there may be a minimum contract duration (such as one year), with a fee for early cancelation. Most link builders will disclose these terms proactively, but it doesn’t hurt to check.

Service stipulations. How exactly are these services going to be rendered? Ideally, your contract will state exactly how and when your links will be built, and what recourse you may have if those links aren’t built within the specified parameters.

Other terms and conditions. What other terms and conditions are there? You may be required to sign an NDA, and if you’re utilizing a white-label solution, you should check to make sure the contract specifically defines this relationship.

You may not be able to get a strictly better deal, but you should be able to rebalance the contract to better suit your needs. For example, you might be able to secure yourself a lower per-link price in exchange for extending the terms of the contract. In any case, make sure to review the wording and sections of the contract carefully.

13. Treating link building as the only solution.

Naturally, I’m a major proponent of link building. It’s an invaluable source of referral traffic, domain authority, and reputation benefits. But at the same time, it isn’t a perfect or comprehensive solution for your client’s marketing needs.

Link building is best suited as one of several complementary strategies. It works exceptionally well when paired up with content marketing, on-site SEO, social media marketing, and email marketing, and can take brands even further with a PR campaign or advertising campaign. If your link building agency can provide some of these services, consider providing them. If you can supplement some of these services on your own, consider supplementing them. If all else fails, you can at least set the expectation with your client that they’re going to need more than just link building if they want to grow their presence online.

This is important because it prevents link building from becoming the sole focus of any of your clients. Ultimately, a multifaceted campaign with multiple different strategies working together will offer better results, a higher ROI, and greater risk mitigation should any of those independent strategies fail.

Obviously, utilizing more strategies means investing more time, more money, or both, but those are the costs of a well-orchestrated, interwoven marketing strategy. Don’t put all your clients’ eggs in one basket.

14. Not checking live work.

Once you’ve found a link building agency you trust, it’s natural to assume that the work they produce will match the quality standards you’ve come to expect. They might have glowing reviews, you might have seen some compelling examples of their recent work, and you might have a fantastic relationship with your account representative.

But even so, it’s foolish to assume that a link has been built without checking the live result.

Here’s why:

Trust, but verify. You can usually trust that the work was done effectively, and in accordance with your contract and expectations—but it never hurts to check. You might find that the link was finalized with the wrong publisher, or that the link you were sent was broken. Mistakes like these are usually honest, so catching them early can ensure they’re fixed with haste.

Check for errors. Sometimes, errors can make it through the editorial process and wind up on the finished article. This is your last chance to check for them. Give the finished article a thorough scan for spelling mistakes, inaccurate statements, and broken links. Even the best agencies may slip up from time to time, and it’s far better to catch a mistake on day 1 than day 100.

Get inspired. This is also your chance to view a finished guest post and client link in a live environment. Not only does this put you closer to the process (which can help you manage client expectations in the future), it may also help you brainstorm link building tactics to use in the future, such as a new topic, or different wording or positioning.

Always take a few extra minutes at the end of any order or monthly submission to ensure the work has been completed satisfactorily. It can save you lots of headaches later on.

15. Compromising on data.

Data is the only way to tell if your campaign is working, and the only objective source to tell you what needs to be improved. Your link building company is responsible for proving their results to you (and by proxy, your clients) with objective numbers, and this isn’t up for debate or compromise.

At a minimum, you should know:

The number of links built. This one should be obvious, and might already be in your contract, but it still pays to know. If your link builder is outstanding, they’ll also be able to generate a report for how many total links your client has pointing to them, including ones that weren’t built as part of this contract.

The DA of each link source. Each publisher’s relative domain authority should be public knowledge. That way, you can quantify the value of each link.

Your clients’ DAs. Over time, you should expect your client’s domain authority to grow. If it doesn’t that could be a sign that something’s wrong.

Incoming referral traffic from each source. Referral traffic is another handy measure to gauge the value of each link. The more traffic you get from a single link, the more valuable it is.

If your link builder can’t give you these numbers directly for any reason (such as not having access to your clients’ Google Analytics accounts), they should be able to provide you with the direction and resources necessary to get them. Don’t assume that everything is working—let the numbers show you the way.

16. Failing to calculate ROI.

Most link building agencies provide raw data to their clients, but it’s on you to help your clients understand their ROI from those efforts. If you want to ensure you’re getting adequate results, you need to take things further by calculating your total return on investment (ROI).

There are a few different ways to calculate this as a middleman. You can start by calculating your agency’s own ROI (which is simple). Just take the amount of money your client is paying you (or the portion you’ve allocated for link building) and subtract what you’re paying the link builder. A positive result means you’re making money on this deal.

But perhaps more importantly, you should know whether your client is getting what they’re paying for. Work with your client to figure out the value of the average visitor using metrics like average transaction size, or conversion rates combined with traffic figures. Then, determine how many new visitors are coming from link-related sources (including referral traffic, organic traffic from search engines, and perhaps increased direct traffic from increased passive knowledge of the brand). The goal is to give your client more in value than they’re paying for services.

The only caveat here is that link building is a gradual, long-term process; you might start out with a low ROI that grows over time, so don’t get upset or give up if you aren’t positive in the first few months.

17. Accepting mediocre results.

Even if you’ve had an amicable working relationship, or if you’ve been partners for many years, there’s no reason for your marketing agency to accept mediocre results. You have the data. You have the ROI stats. Now it’s on you to take action if you (and your clients) aren’t seeing the results you want.

If your relationship is in good standing, you can start by having a conversation about your expectations and how they aren’t being met. From there, you can work on a mutual plan to escalate things, and see better results in the future. If your agency is unwilling to make concessions or take extra steps for you and your clients, it may be time to find a new link building partner.

Otherwise, treat this as an ongoing experiment. Work with your link building vendor to make a change, see how it affects your results, then keep the positive changes and reject the negative ones. Once you’ve read and accepted the weaknesses of these critical mistakes, you’ll be ready to start outsourcing your clients’ link building needs.

When you feel confident you’re ready for the next step, make sure to contact us here at AudienceBloom. We have some of the best marketers, writers, publishers, and analysts in the industry, and many of our biggest clients are agencies working with us on white label link building services to get better results for clients of their own. Reach out today, and let’s start a conversation about how we can get you (and your clients) better results through better link building!

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Jayson DeMers

Jayson DeMers is the Founder & CEO of AudienceBloom. You can contact him on LinkedIn, Google+, or Twitter.

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The True Will Shakespeare

by Linda Fetterly Root

A comparison of the three earliest portraits, compiled by Stratford Brice from Public Domain Art- Wikimedia

The faces of William Shakespeare The three earliest portraits of Will Shakespeare are compared above. The first two were likely painted while he lived and the third was used when his first Folio was published. All three portraits are ante-dated by the sculpted image at Shakespeare's burial site in Trinity Church, shown below. A Man of Natural Talent or a Ghostwriter? I realize there are otherwise credible people who deny the Holocaust, the moon landing, the existence of the historical Jesus, and the assassination of JFK by Lee Harvey Oswald. Most of them are motivated by a political point-of-view compatible with their belief structure. I find no such justification for questioning the contribution to world literature by a guy named William Shakespeare. This does not mean other writers might not have contributed to his works. But does anyone claim Jim Henson did not create the Muppets simply because a second inventive genius named Frank Oz was involved? In treating the question, it would be disingenuous of me to claim the insight of the many distinguished thinkers who have raised the point: Freud, Samuel Clemons, and Helen Keller, to name a few, but their acknowledge genius does not make them right. Some of the disclaimers are based on mathematical analysis of word use and structure, others on principles of linguistics or the viewpoints expressed in the plays. Mine is simplistic and based on what we do know about Shakespeare, and what I know about the nature of writers. 

Shakespeare was real

Those disclaiming Shakespeare's authorship of his many plays do not go so far as to claim there was no such person as William Shakespeare, the young man from Stratford-on-Avon. There is no question a merchant named John Shakespeare and his wealthy wife Mary Arden gave birth to a son named William, who was baptized by that name on April 26, 1564, at Trinity Church in Stratford-on-Avon. The custom of the times would suggest the ceremony occurred approximately three days after birth, which is why April 23rd is accepted as Shakespeare's birthday. Below is the record of John Shakespeare's son William's baptism.

While some doubters stress the paucity of information about Shakespeare's early years to question the authenticity of his achievements, that is not the case when one factors in the profile of his father. John Shakespeare was politically active at the rural level, with ties to Midland England's aristocratic families including the Catesbys and probably the Treshams and Vauxes. At one time he was the Bailiff of Stratford—in modern terms, its mayor, a position unlikely to have been awarded to a highly visible recusant.

The restored family home on Henley Street, Stratford-on-Avon

At the time of Shakespeare's birth, his father was probably what was called a closet Catholic—those who gave the outward appearance of embracing Anglicanism, but embraced the auld religion in the privacy of the home. His wife Mary Arden was Protestant and came from a wealthy family. She gave birth to eight children, five of whom survived into adulthood. William Shakespeare probably attended the parish school in Stratford, which kept no surviving records. Some writers presume he was home schooled, but that is unlikely. While there was no compulsory education in early modern England, there were penalties imposed for homeschooling to avoid the curricula of parish churches, and until 1762, it was against the law for Catholics to teach. In addition, the prevailing evidence indicates both of his parents were illiterate. That single fact has been used to attack Shakespeare's authorship of the large body of literature published in his name, but it confuses literacy with intellect. Literate or not, Shakespeare's father was a civic leader. Snitterfield, the village where John Shakespeare grew to adulthood, had no parish school, but Stratford did. In all accounts, John Shakespeare was a successful designer/fabricator of leather gloves and headgear, with more than an average dose of entrepreneurship. He did, however, suffer an economic set-back possibly associated with his association with his Catholic leanings, or because his real estate investments were lucrative, but his other money lending was not, and at one point he had been charged and fined for usury. He became reclusive and ceased attending counsel meetings. Some writers state he was rehabilitated before his death, but by that time, his son William had acquired considerable wealth and influence, and may have been responsible for his father being granted a Coat of Arms which Shakespeare himself later used.

Sketch of the Schoolhouse at Stratford (PD Art)

Shakespeare was influenced by historical and religious events, consistent with themes expressed in his poetry and plays John Shakespeare and William Catesby, father of the leader of the Gunpowder conspirators, were both dignitaries in their separate Midland communities and were friends. On one occasion, both appeared on the same list of those who had been fined by the Protestant church hierarchy for missing mandatory services. Both families had ties to the nascent Jesuit mission to England launched by the priests Edmund Campion and his Jesuit superior, Fr. Robert Persons. Shortly after their arrival, the priests traveled to the Midlands, a hotbed of recusancy and Counter-Reformation sentiment. Father Campion likely stayed in the Catesby home, a mere 18 miles from Stratford-on-Avon. Persons is believed to have stayed with the Shakespeares.[1] There is evidence the two Jesuits distributed copies of a document to the recusants who harbored them. It was designed to be used as a model Spiritual Will and constituted a declaration of its testator's abiding Catholic Faith. A handwritten copy signed by John Shakespeare and believed to be, for the most part, genuine was found in the rafters of one of William Shakespeare's houses in 1757, although the first two provisions were likely forged by the man named Jordan who discovered them. Unfortunately, the entire document was later lost. Only it's translation survives.[2] Some historians use the materials concerning John Shakespeare as proof his famous son William knew the later martyred and Canonized Edmund Campion personally, but while it is possible, it is speculative. Shakespeare would have been a child at the time. What is apparent is Shakespeare's youthful exposure to the English Catholic cause and thought which surely shaped his works. During his career, Shakespeare demonstrated the ability to treat issues in a provocative manner nevertheless inoffensive to his sovereign.

The lack of record does not mean Shakespeare was uneducated

One argument against Shakespeare as the likely author of his plays is a lack of education, a highly Charlatan point of view fed by its companion argument raising the lack of historical record of his youth. Each argument feeds the other, and neither considers what I consider to be a highly salient fact: in Shakespeare's day, a Catholic education was illegal. It is likely that a child born of a recusant family might be overlooked in a rural schoolhouse, but those who advanced to England's few universities were vetted and culled. This does not mean there were no highly educated Elizabethan Catholics, but those who were had been educated abroad. The prime mover of the Gunpowder plot, Robert Catesby, attended nearby Oxford but dropped out rather than sign the Oath of Supremacy demanded of university graduates. Had Shakespeare been sent to Oxford, he would have faced the same obstacle. As stated above, homeschooling was a criminal offense. Also, Shakespeare's parents did not have the expertise to teach, but once the Jesuits appeared in the Midlands during Shakespeare's early adolescence, it would not have been that difficult to place an educated priest or layman tutor in the home under the guise of a footman or a stablemaster. Before his father's financial problems arose, the Shakespeare household could have afforded one. Other Midlanders such as the female recusant Eliza Roper, the Dowager Lady Vaux, held her own when interrogated by men like Lord Robert Cecil and his henchman Coke when suspected of harboring the much-sought-after Hunted Priest [3]John Gerard, and survived to establish a clandestine Jesuit boys' school at the family estate at Great Harrowden .There is evidence the Wizard Earl of Northumberland intended to establish a similar school in the courtyard at Warkworth Castle. We cannot eliminate Will Shakespeare and the author of plays like Lear simply because he did not make his way to Oxford. Nor would he have been ignorant of the dramatic form. Not only were plays written in Latin, a part of the grammar school curriculum at parish schools like the one in Stratford, but during Shakespeare's youth, aldermen issued licenses to more than twenty traveling theatrical companies [4] . And while It is tempting to confuse the terms educated and smart, even in modern times, such assumptions invite mistake. Think of John Steinbeck packing his duffel and leaving Stanford. Ben Franklin was homeschooled, and Ben Affleck dropped out of both the University of Vermont and Occidental College. Ever hear of a guy named Bill Gates? Frank Lloyd Wright? No one accuses self-taught Abraham Lincoln of having hired a ghostwriter to draft the Gettysburg address[5]. Look at your own life and think about gifted people you have encountered and ask yourself how many of them did not acquire their genius in a classroom.

What about William Shakespeare's early history? 

From the china cabinet of Linda Root, photo by the author

To illustrate the weakness of the argument of those who find insufficient evidence of Shakespeare's potential because of the lack of documents from his youth, I entered the name of the most famous of my grammar school classmates into several search engines, and did not find enough information to distinguish him from others of the same name, although he has served as head of a federal financial entity. Next, I tried the same with the most successful graduate of my high school class and was overwhelmed by posting and videos, but none which dated back to his youth and early successes and failures. Why should we demand more of William Shakespeare than we do of Ron Rosenfeld or Dan Spinazzola? With Shakespeare, images of his birthplace, the site of his christening, and the houses of his mother, Mary Arden and his wife, Anne Hathaway can be found in the dinnerware in my credenza. We know William Shakespeare married Anne Hathaway and they raised three children in Stratford-on-Avon, where his family remained when he moved to London. Details as to how he amassed his moderate fortune are sketchy, but hardly to the point to justify labeling his life as a husband and father living in rural England as 'Lost Years.' While there are several plausible stories as to what might have lured Shakespeare into the theater, and thus, to London, all of them are speculative. The fact, however, is he went, and by the time he arrived, he already had a reputation as an actor and fledgling playwright sufficiently widespread for a presumably jealous colleague, successful and prolific author Robert Greene, to call him an 'upstart crow'.[6] ,[7] What Greene did not call him was a plagiarizer. Robert Greene was not a fan of his youthful rival. He wrote his contemporary dramatists and begged them to put the upstart in his place. He may have thought Shakespeare's early works borrowed heavily on extant histories, but he never accused Shakespeare of putting his name to works penned by colleagues. The informative book, The Drama: Its History, Literature and Influence on Civilization, vol 13, ed. Alfred Bates, London, Historical Publishing Company, 1906, pp. 104-107 makes a compelling case for Shakespeare's authorship of his plays by referring to Robert Greene's acerbic criticism, written shortly before Greene's death in 1592 in critiques approaching the polemic. In The Drama, Bates make the following point concerning Shakespeare's productivity during the years prior to the bard's arrival in London only a year before his detractor's death:

'Even in his wrath, however, Greene bears eloquent witness to Shakespeare's diligence, ability and success, both as actor and playwright. Of Shakespeare's amazing industry, and also of his success, there is ample evidence. Within six or seven years he not only produced the brilliant, reflective and descriptive poems of Venus and Adonis and Lucrece but at least fifteen of his dramas, including tragedies, comedies and historical plays'.

In conclusion, an argument I find compelling is based on my experience as a writer and a former prosecutor: Shakespeare's contemporaries most often propounded as the true authors of his plays never raised their claim. Those of us who write or perform are a prideful lot. We also have acquired the gift of access to a public audience: in essence, we have Voice. Would Ben Johnson, Francis Bacon and Christopher Marlowe, all of whom have been nominated as the true Will Shakespeare have remained silent when their colleague from Stratford-on -Avon claimed their masterworks? Never.

Christopher Marloew

Sir Francis Bacon

Ben Johnson

The Stratford Bust, possibly taken from a death mask.

References: [1] Pearce, Joseph, The Quest for Shakespeare, Ignatius Press, 2008. [2] Roth, Steve, Hamlet: The Undiscovered Country, Open House, 2 edition (December 23, 2013)3. [3]Gerard, John. S.J., The Autobiography of a Hunted Priest (Translated from the Latin by Philip Caraman, S.J., Ignatius Press, San Francisco, 1952 [4] Wikipedia, 'Shakespeare's Life: The Lost Years' [5] See https://despicablewonderfulyou.wordpress.com/2013/02/24/brilliant-minds-and-great-people-not-necessarily-with-a-college-degree/ [6] Robert Greene, Wikimedia, Shakespeare's Life: The Lord years, and ` http://www.theatrehistory.com The Drama; Its History, Literature and Influence on Civilization: British drama – Alfred Bates, James Penny Boyd, John Porter Lamberton [7] Bates, et al, Ibid.

~~~~~~~~~~ Linda Fetterly Root is a writer of historical fiction set in Marie Stuart's Scotland and Early Modern Britain. She is a retired major crimes prosecutor living in the Morongo Basin area of the Southern California hi-desert, on the edge of Joshua Tree National Park. She is a member of the Marie Stuart Society, the Historical Novel Society, and the Bars of California and the United States Supreme Court. William Shakespeare appears briefly in her current work-in-progress, The Deliverance of the Lamb, based upon the escape from England of flamboyant Jesuit John Gerard.

Hat Tip To: English Historical Fiction Authors

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