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spotlyts · 2 months

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Trailblazers: Female Pioneers in Marketing

Right where the world is dominated by men, the are female pioneers in marketing who didn’t just break the glass ceiling—they shattered it with their wit, creativity, and sheer determination. From Mathilde C. Weil, who established the first ad agency in 1880, to Mary Wells Lawrence, the first woman to lead her own agency on the New York Stock Exchange, these trailblazers carved paths where none…

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#admirable women #business women #spotlyts #the world&039;s best #the world&039;s best magazine #women in marketing

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gideonsgirldick · 2 months

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I just realized that The Locked Tomb series would be waaaay more popular than it is right now if one or both of the leads were male cause people go nuts for hogwarts esc houses, enemy's to lovers romance, and lore as deep as my fingers in your mom.

Someone please talk to me about this I am genuinely out raged.

#the locked tomb #gideon the ninth #harrow the ninth #nona the ninth #like its litrually a recipe for success #houses with specific personality traits that are easy to attach and easily marketable #enemys to lovers #the lore oh GOD THE LORE #girlies should be going nuts for it but for some reason everyone hates women and thats the true tragedy here #and lesbians. they also hate lesbians #maybe its for the best. they could barely handle Catra so i dont think theyd handle Harrow very well #both a blessing and a curse. not popular enough to be able to buy merch at a convention but at least we arent getting garbage hot takes like #the she ra fandom did

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clarissasbakery · 2 months

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feeding the fubblers

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poorly-drawn-mdzs · 6 months

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i wanna know more about svsss menopause

They synced their periods together too well. Now they are synced through their perimenopause years.

#Poorly drawn svsss #svsss #shen qingqiu #luo binghe #shang qinghua #mobei jun #ask #I truly think that the peak of the SVSSS (peri)menopause era is just them commiserating over the experience of it.#Not pictured here is Liu Qingge barely suppressing his hormonal rage. He would have it *bad*.#I think Liu Mingyan is the only person who does not have a bad time with menopause because she takes estrogen supplements.#Which sounds like a trans headcanon but I think regardless of cis/trans status she's researched this and is prepared.#I have developed a sense for what menopause is purely by exposure to the various complaints I have overheard/been told.#These are all very specific and yet very common stories.#I do not know what the overlap is for SVSSS fans and people (not just women) going through menopause. I hope this is funny to SOMEONE.#It's an untapped market of potential! Too many young'uns in these woods.#Synced periods this. Ovulating that. Where's the menopausal homicidal rage?#Come on! Ripping off your clothing in a sudden burst of heat is *SO* SVSSS core!!! Make perimenopause sexy!!!#Anyways. Please put your menopause headcanons in the comments/tags <3 I'd love to hear them.#Thank you joblessmonday for following up with an ask and giving me an excuse to release this train of thought.

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saydesole · 1 month

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Strawberry Picking 🍓

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blueskittlesart · 1 month

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deeply refreshing to see someone critical of Swift who also like, genuinely likes her. Like i'm neutral to positive on her, but the online discourse has been absolutely rancid. flipping between "Taylor Swift has never done anything wrong ever and she's a fucking genius" and "Taylor Swift is the worst lyricist of all time and also a bad person" is exhausting, so thank you for like. nuance or something lmao

not to make it serious for a sec but i genuinely think that being able to like things that are bad is really important. like I think that it's an important skill to be able to look at something and see what you personally enjoy about it and then take a step back and acknowledge that objectively it's flawed. and to also be able to acknowledge that liking something isn't necessarily an identity or a moral stance. and i think that fandom space in general could really benefit from more people taking the time to learn how to do that. it's okay to like things that are bad

#people ask me sometimes why ill occasionally talk about something i like and then go 'but it's bad' and the answer is usually because it is #i love teen wolf. i love genshin impact. i love detective conan. and i fucking LOVE taylor swift. that doesnt mean theyre good #it just means i like them. and recognizing their flaws actually helps me better identify what i like about them!#it's like. in my mind bad > good is the x axis and i like it > i dont like it is the y axis yk. they're not mutually exclusive #tldr it's not that serious. we can all relax a little #irt taylor swift i do also think she has done some real harm to her fans in enabling them to deflect all criticism of her as misogyny #and i don't think it's fully the fault of these people who are parroting that response bc so much of her marketing has deliberately #reinforced this idea that to be a swiftie is to be a part of a sisterhood and that any attack on taylor is an attack on all of those women #who are in that in-group. when that's obviously not the case. but she's marketed herself as. for lack of a better term. 'girl music'#to the point where it makes her fans feel as though any criticism of the music or the woman responsible for it is an attack on their #personal experience of womanhood/girlhood/sisterhood/etc. and that's how you get all of thess bad-faith accusations of misogyny #i don't necessarily think this was her deliberate goal with her marketing tho because like. on first glance such a strong sense of communit #among fans sounds like a great thing. the friendship bracelets i got at the eras tour movie are really genuinely special to me.#but it does present a problem when your fans are unable to separate how they feel about the community and experience your music has fostere #from how they feel about you as a person. especially when you are a billionaire who absolutely CANNOT be above criticism in this economy #anyway. tldr i love taylor's music and i don't think swiftie hivemind is as deliberately malicious as it may seem #but it's obviously necessary to be able to take a step back and look objectively at what you're participating in.#anyway stream ttpd or don't idc <3 #taylor swift

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obstinaterixatrix · 3 months

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here are all the recs I posted for femslash february 2024...! each individual rec post can be found in my femslash feb recs tag. I actually thought I wasn't going to be able to do this because work got super chaotic, but in the end I couldn't bear to skip out on a leap year. that's a whole extra day for yuri.

last year I focused on official releases, so this year I wanted to focus on series that aren't technically officially available (plus a french-japanese film). fan translations are always a dicey for artists/translators/publishers/etc because obviously they need to get paid... but yuri's already such an overlooked genre that—in an official capacity—we end up with a couple drops from what's already a pretty small pool. I read hana to hoshi about a decade ago, and I keep submitting it to the seven seas survey for licensure! and yet!! no dice. and even when there are official releases, sometimes they just... disappear!? wish you were gone was licensed and then taken down, so for a while the only way to read it (if you missed out on buying it) was the fan translation. I think it's important to support artists and official releases, and also, to appreciate the thankless endeavor(/crime) of scanlation.

hope yall find something you like!

#femslash february #femslash feb recs #ff recs #recs #rambled a lot for this one lol #but like. yeah. honey & honey is imo a pretty culturally significant work #but I can't see any publishers picking it up for licensure #maybe for a recent autobio manga but certainly not one from 20 years ago #and from a marketing standpoint. it's 'hard' to push yuri as a genre.#bl has an obvious and profitable demographic (women)#m/f has an obvious and profitable demographic (women)#but--if you make a distinction between yuri and H (I do)--yuri doesn't really have an obvious and profitable demographic #so it's a lot harder to pitch yuri... which means it's a lot harder to even introduce yuri to a broader audience...#and thus the cycle continues...#plus there's the whole systemic misogyny embeded into a patriarchal society which devalues stories centered around women etc #anyway the POINT is. commit to yuri duty. be a yuri warrior. write femslash. hype femslash.

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sukibenders · 1 month

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Bridgerton states from season one, through Simon and Lady Danbury, to season two, with the Sharmas, to Queen Charlotte, from the beginning episode to the end spelled out clear as day, that racism exists in this world and many of the characters of colors have been impacted by it in some way. And, supposedly, I'm supposed to believe that Marina, that Kate and Edwina, that they all had more privilege and power than Penelope? No, I don't think so, a lot of things aren't right with that statement.

#bridgerton #kate sharma #edwina sharma #lady danbury #queen charlotte #penelope featherington #penelope stans and/or polin stans do not interact if you can't be respectful!#even with her family's financial situation they still have more privilege & power than marina and the sharmas #pen didn't have the weight of finding a proper match be the end all be all for her fam (like edwina & kate)#penelope does whisltedown bc she wants too kate had to do the things she did bc she HAD to to support her family #marina even with being cousin to the featheringtons was about to be passed off to a man older than her with little guarantee that he's good #or would treat her and her child as they deserved #the whole point of the marriage market was to find someone who can provide for u bc that's your only option #literally what marina does #a common theme of all these black and brown women having to work to provide for themselves out of necessity #pen was writing before her family's situation was even known and writing nasty things primarily about women #also the “kate is a bridgerton now” falls flat bc all of this happened before she and anthony married #even still the stuff that pen wrote about her was wrong (and racially coded too)#anti penelope featherington

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random-brushstrokes · 8 months

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Florence Harrison - For your sake I have braved the glen /And had to do with goblin merchant men (1910)

#women painters #Florence Harrison #australian art #vintage illustration #goblin market #1910s

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thefugitivesaint · 2 years

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“Helen Gorrill, the author of Women Can’t Paint, has studied the prices of 5,000 paintings sold all over the world and found that for every £1 a male artist earns for his work, a woman earns a mere 10p. “It’s the most shocking gender value gap that I’ve come across in any industry at all,” she told me for a BBC Radio 4 documentary, Recalculating Art.

It really is shocking. For some time, women have made up 70% of students in art college, selected on merit, and the art world prides itself on its liberal, progressive values. Yet it presides over the biggest pay gap I can think of.

Gorrill stumbled across another startling finding. While the value of a work by a man rises if he has signed it, the value of a work by a woman falls if she has signed it, as if it has somehow been tainted by her gender. “That’s just absolutely mind-blowing,” she says”

#art #the art market #women #gender pay gap #art and design #helen gorrill #women can't paint #recalculating art #bbc radio 4 #the guardian

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molkolsdal · 3 months

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Women in a downtown market, Kabul, Afghanistan.

May 1, 1988

Robert Nickelsberg

#women #downtown #market #Kabul #Afghanistan #1980s #Robert Nickelsberg #burqa #veil

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viktoriakomova · 25 days

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I’m not saying it’s surprising or inherently wrong [on the athletes’ part] or whatever but. the way NIL has shaken out so far with the value of male athletes and their “brands” being determined primarily by their athletic prowess and merits, and female athletes being overwhelmingly valued on their sex appeal above all other attributes, is just so fucking deflating I mean oh my GOD.

#Stanford wbb coach remains correct yall vilified her but she’s BEEN right this whole time #braindead choice feminism meets collegiate athletics what could go wrong !!!!!#people rail against the idea of pay for play but. a) that’s lowkey what’s already happening just with a veneer of NIL™️#and b) if it were pay for play it would like. actually be more equitable for women 😭#wow your value $$$ isn’t inherently linked to your “marketability”? instead maybe partially tethered to ur talent? 🤯

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torchickentacos · 4 months

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#marketing class is... fascinating /negative so far #gender is too Not A Big Deal to me for this #it puts so much weight on how traditional gender roles influence shopping habits #which like. it's just weird to have to throw myself into that mindset of 'men vs women' for a grade #because in my mind‚ the lines between the two lean pretty insignificant #like i get it. i'm not here to cancel this random ass course skjskdsd it's just a weird feeling to have to consciously lean INTO that #like there are objective demographic differences and patterns but it feels WEIRD to be reading my textbook about how #you should market cleaning supplies to women and beer to men #like i know it's all just about numbers and it's literally not that deep but it feels offputting to me personally sdksdks

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canisalbus · 7 months

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My aunt is very sensitive to strong scents (buys my deodorant so that we know it won't harm her, because other than a couple brands, they give her migraines, we don't have scented candles, and I have a couple of perfumes, but I never wear them), so we're super careful there, but we also can't go into some stores because the perfume counter is Right There. When we go shopping, she knows to look for me in the candle aisle because I'll stand there sniffing each candle and giving a review to whoever is with me at the time

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#sounds like we'd probably have good time sniffing candles together #answered #anonymous #yeah the perfume counter is a hell of it's own #I live in a relatively small city so I can only think of one single shop that has a dedicated perfume section #so at least those are easy for me to avoid personally #I used to hate perfumes because the only ones I ever had experiences with were the fruity floral candy smells marketed for women #and the obnoxious overbearing alpha man perfumes for men #there's a lot of variation and interesting combinations if you venture outside the highest selling most strongly gendered mainstream ones #I stubbornly kept testing various ones until I figured out what notes and types of scents I like #and I feel like I have established a pretty reliable pattern #but I understand it's not for everyone and I genuinely try my best to avoid offending people's noses #my favorite thing is to put some on in the evening after I've taken a shower but before I go to bed #just for myself to enjoy for a couple hours

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starcurtain · 2 months

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I understand this is supposed to be Very Cool(™) but I'm laughing because it's just serving this vibe for me:

I can't take it seriously. The man's like 5'5", and the hand that is off-screen is probably shaking.

Has Aventurine killed people and is he perfectly capable of killing again? Yes.

Is his personality in my head the fictional equivalent of a red panda rearing up on its back legs to try to look big and scary? Also yes.

#honkai star rail #aventurine #official art #never thought I'd ever label a character #NYC rat-coded #but here we are #I say this with love #you have to laugh at the HSR marketing #selling Acheron as an edge-queen #and Aventurine as a devil #when the actual vibes are #Acheron: Women want me; Fish fear me #and #Aventurine: It's time for Aventurine's Existential Kids' Corner!

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femmefatalevibe · 9 months

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any tips for getting into copywriting?

Learn the basics of copywriting & writing fundamentals/ marketing skills

Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)

Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)

Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.

Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.

Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA

Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.

Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)

Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)

Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings

Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content

Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio

Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days

Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour

Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)

Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure

Continue studying copywriting from books, courses, and everyday reading & living

Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content

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