#Automating CMS

[thehubops]

Essential Inbound Marketing Tools for 2024

In the fast-paced world of digital marketing, staying ahead of the curve is crucial. Inbound marketing is all about attracting, engaging, and delighting customers. To do this successfully, you need the right tools.

In 2024, there are important inbound marketing tools available. These tools can help make processes easier, improve content creation, and enhance marketing strategies. If you work in inbound marketing, content creation, or brand strategy, these tools can help you improve your work.

1. CMS Hub Professional

One of the cornerstones of any successful inbound marketing strategy is a robust content management system (CMS). CMS Hub Professional by HubSpot offers a comprehensive solution that integrates seamlessly with other marketing tools. It allows marketers to create, optimize, and analyze their website content efficiently.

Key Features:

Custom Themes: Easily create a visually appealing and functional website without needing extensive coding knowledge.

SEO Recommendations: Built-in SEO tools provide actionable recommendations to improve search engine rankings.

Adaptive Testing: Conduct A/B testing to determine the most effective content and design elements.

Advanced Analytics: Gain insights into user behavior and content performance to make data-driven decisions.

2. Operations Hub Starter

As your marketing operations grow, maintaining data integrity and streamlining workflows become paramount. Operations Hub Starter helps automate and expand marketing efforts by connecting and organizing data from various platforms.

Key Features:

Data Sync: Sync data across various applications to ensure consistency and accuracy.

Automated Workflows: Create workflows to automate repetitive tasks, saving time and reducing errors.

Custom Properties: Tailor data properties to fit your specific business needs.

3. HubSpot Free vs Paid

When considering HubSpot, understanding the differences between HubSpot Free vs Paid plans is crucial. The free version offers essential tools to help you begin. The paid versions offer more advanced features. These features can enhance your marketing efforts.

HubSpot Free:

Email Marketing: Basic email marketing tools with limited customization options.

Forms: Create forms to capture leads and integrate them with your CRM.

Ad Management: Manage ad campaigns and track performance.

HubSpot Paid:

Advanced Analytics: In-depth analytics and reporting tools to measure the effectiveness of your campaigns.

Marketing Automation: Advanced automation features to nurture leads and convert them into customers.

Content Creation Tools: Enhanced tools for creating and managing content across various platforms.

4. HubSpot Website Grader

For businesses looking to evaluate and improve their website performance, the HubSpot Website Grader is an invaluable tool. This free tool analyzes your website and provides a detailed report on its strengths and weaknesses.

Key Metrics Evaluated:

Performance: Assess how quickly your website loads and identify areas for improvement.

Make sure to optimize your site for mobile devices to improve mobile friendliness.

SEO: Evaluate your site's SEO and get recommendations to enhance visibility.

Security: Check for potential security burden and get tips to protect your site.

5. Choosing the Right Inbound Marketing Agency

Partnering with an inbound marketing agency can significantly amplify your marketing efforts. These agencies work on creating strategies to attract more visitors, generate new leads, and convert potential customers into buyers.

Benefits of Working with an Inbound Marketing Agency:

Expertise: Leverage the expertise of professionals who stay updated with the latest marketing trends and technologies.

Efficiency: Save time and resources by outsourcing complex marketing tasks.

Customized Strategies: Get tailored strategies that align with your business goals and target audience.

6. Local Marketing Support: Online Marketing Company Near Me

Finding an online marketing company near me can offer the advantage of local market insights and personalized support. Local agencies understand the unique challenges and opportunities in your area, providing more relevant and effective marketing solutions.

7. Content Creation Agency

Content is king in inbound marketing. A content creation agency can help you develop high-quality, engaging content that resonates with your audience. Agencies can create different types of content like blog posts, articles, videos, and infographics with their expertise.

Services Offered by Content Creation Agencies:

Content Strategy: Develop a comprehensive content strategy that aligns with your business goals.

Content Production: Create a wide range of content formats tailored to your audience.

Content Optimization: Optimize content for search engines and user engagement.

8. Brand Strategy Firms

Establishing a strong brand identity is essential for standing out in a crowded market. Brand strategy firms specialize in developing and refining your brand's image, voice, and messaging to ensure consistency and impact.

Key Services:

Brand Positioning: Define your brand's unique value proposition and market positioning.

Visual Identity: Create cohesive visual elements, including logos, color schemes, and typography.

Messaging: Develop clear and compelling messaging that resonates with your target audience.

9. Inbound Marketing Tools

In addition to the tools mentioned above, several other inbound marketing tools can enhance your strategy. These tools help automate processes, analyze data, and improve engagement with your audience.

Popular Inbound Marketing Tools:

SEMrush: Comprehensive SEO and competitive analyzing tool.

Mailchimp: Email marketing platform with robust automation features.

Hootsuite: Social media management tool for scheduling and analyzing posts.

Google Analytics: In-depth web analytics to track and understand user behavior.

10. Ad Agencies in Cincinnati

Businesses in Cincinnati can benefit from working with local ad agencies for specialized advertising solutions. These agencies provide various services, including both traditional advertising and digital marketing, to help you effectively reach your target audience.

Services Provided by Ad Agencies:

Campaign Development: Create and execute multi-channel advertising campaigns.

Media Buying: Purchase and manage ad placements across various platforms.

Creative Services: Develop compelling ad creatives that capture attention and drive action.

Conclusion

As we venture into 2024, leveraging the right inbound marketing tools is more important than ever. If you are using CMS Hub Professional for your website, Operations Hub Starter can automate processes. Additionally, comparing HubSpot Free vs Paid can help improve your marketing efforts.

These tools have the potential to greatly enhance your marketing strategies.

Partnering with an inbound marketing agency, content creation agency, or brand strategy firms can further amplify your strategy. If you need marketing assistance, consider hiring a local online marketing company or advertising agency in Cincinnati for help. They can provide customized solutions to meet your needs.

Use these tools and partnerships in your marketing plan. They will help you attract, engage, and please your audience. This will lead to growth and success in 2024 and beyond.

[jcmarchi]

Simon Poghosyan, Founder and CEO of GSpeech – Interview Series

New Post has been published on https://thedigitalinsider.com/simon-poghosyan-founder-and-ceo-of-gspeech-interview-series/

Simon Poghosyan, Founder and CEO of GSpeech – Interview Series

Simon Poghosyan is the founder and CEO of GSpeech, a web-based AI platform that helps make online content more accessible by converting text into natural-sounding audio in over 70 languages. With a background in VLSI Design and a strong interest in programming and user experience, Simon created GSpeech to simplify the way websites can offer voice-enabled content.

Today, GSpeech generates around 200 million characters of audio each month and is used across 70+ countries, with its customizable audio players serving over 200,000 plays monthly. Having recently surpassed 1 billion characters of audio generated in total, GSpeech continues to grow rapidly. The platform is designed to be easy to integrate — requiring just a single line of code — and supports creators, educators, and businesses in making their content more inclusive and engaging.

GSpeech is also used on all of our English pages, you can listen to this article and how well GSpeech performs by clicking on the play button.

Your background in VLSI Design (Very Large Scale Integration) and early programming experience laid a strong technical foundation. What inspired your shift from microelectronics to building AI-powered software, and how did that lead to the creation of GSpeech?

My passion for problem-solving began in high school, driven by a love for mathematics and physics. That interest led me to earn a Bachelor’s (2009) and Master’s (2011) in VLSI Design from the State Engineering University of Armenia, in collaboration with Synopsys Armenia. Studying physics trained me in precision and analytical thinking, but it was during my second year that I discovered programming — starting with the Pascal language — and immediately fell in love with it. My friend and I would complete coursework assignments as soon as we received them, even though we had six months to finish. Then, for fun, we started doing the assignments of other students.

This passion led me deeper into software development. I began with website creation, then built my own CMS. After completing several projects in process automation and designing data management architectures, I realized how much I loved building digital solutions for web interfaces.Through the 2GLux project, I collaborated with Edvard Ananyan — creator of the popular GTranslate translation service and a school friend from Quant Gymnasium. He introduced me to the WordPress and Joomla ecosystems, and the concept for GSpeech originated with him. That early work led to the first version of our tool, enabling users to listen to text on a webpage, planting the seed for what would later become a full-featured AI platform. By 2023, I established Smarts Club LLC to scale GSpeech into a global AI audio solution, supporting 70+ languages. The Humanity Union’s praise for GSpeech’s role in enhancing their civic engagement platform’s accessibility reflects my mission to bridge digital divides through AI — a vision rooted in my early programming days.

GSpeech originally began as a tool to support visually impaired users. How did that early mission influence the platform’s evolution into a full-featured AI text-to-speech solution?

The focus on accessibility drove the development of high-quality, real-time AI audio, translation into 70+ languages, and seamless website integration via a simple code snippet. This mission led to features like customizable audio players, language and voice selection panels, context-aware playback, audio downloads, and detailed usage statistics — including country, city, device data, and playback analytics over time — all designed to make content more inclusive and engaging. After writing over 100,000 lines of code, I launched the GSpeech Cloud Console in 2023 — a scalable solution that balances inclusivity with advanced functionality, empowering businesses and creators to make their content accessible, multilingual, and interactive across the web.

What were some of the biggest technical challenges you faced during the development of the GSpeech Cloud Console?

One of the biggest challenges in developing the GSpeech Cloud Console was designing a scalable architecture for real-time, secure, high-quality AI audio generation. This required innovative solutions to fetch relevant content from the web, process audio on our servers, and store it in the cloud for fast, reliable delivery. Implementing robust security measures, like encryption and access controls, was critical to protect dynamic, user-generated content.

Another hurdle was enabling real-time translation using advanced neural engines. We had to ensure low-latency, accurate translations while building an intuitive interface that let users select languages and preferred voice profiles for playback, prioritizing user comfort and personalization. Finally, we developed an audio template creator wizard with multiple customizable player views, allowing users to design unique, visually appealing players tailored to their websites. Balancing flexibility, performance, and ease of use across devices was a rewarding challenge.

With real-time translation in 70+ languages and over 230 natural-sounding voices. How do you ensure voice quality and maintain accuracy across such a diverse language set?

To maintain consistent voice quality, we integrate multiple advanced text-to-speech (TTS) models that are continuously optimized and updated. These multilingual engines handle mixed-language content with high accuracy. We’re also rolling out over 100 new voice vibes to give users even more expressive and natural-sounding options. Every month, GSpeech generates over 200 million characters of audio, serving users in more than 70 countries, with our online players being used over 200,000 times monthly — and growing. This scale ensures ongoing feedback and real-world testing, which directly informs our tuning and quality controls.

Can you walk us through how GSpeech leverages AI and machine learning to deliver lifelike voice synthesis? How do you keep up with the rapid advancements in neural voice technology?

GSpeech uses advanced AI and machine learning, integrating multiple state-of-the-art text-to-speech models to produce lifelike voice synthesis. These models, optimized for naturalness and multilingual support, process text inputs to generate high-quality audio with realistic intonation and rhythm, even for mixed-language content. We enhance user experience by offering customizable voice styles for diverse languages. We’ve also integrated TTS aliases, which allow users to define custom rules for how certain words or phrases are rendered in audio — for example, replacing specific terms to achieve more accurate pronunciation or phrasing. To stay current with neural voice technology, we continuously evaluate and integrate the latest advancements, collaborate with industry leaders, and plan to develop proprietary models in the future, ensuring GSpeech remains at the forefront of voice synthesis innovation.

How important is voice tuning, pitch control, and playback customization to your users—and what’s the use case you’re most proud of where these features really shine?

Voice tuning, pitch control, and playback customization are critical for our users, enabling them to create unique, high-quality voice styles tailored to their specific needs, from news and blog websites to accessible e-learning content. The ongoing integration of over 100 new voice vibes further enhances this, offering users unparalleled flexibility to craft truly distinctive voiceovers. I’m most proud of GSpeech Studio, a new audio editing and generation platform I’m developing. It allows users to create multiple audio channels, mix them with background music, and export polished voiceovers, empowering creators to produce professional-grade audio for diverse applications. A visually impaired student’s letter, thanking GSpeech for enabling independent study through customized audio, touched me deeply. This use case shows how these features make content accessible and transformative, a goal I’ve pursued since my early programming days.

GSpeech offers seamless integrations with WordPress, Shopify, Wix, and more. What’s been your strategy to make the platform plug-and-play for creators and businesses across different ecosystems?

Our strategy for GSpeech’s plug-and-play integrations with platforms like WordPress, Shopify, and Wix focused on simplicity, compatibility, and scalability. We developed lightweight, modular plugins and code snippets that integrate seamlessly, requiring minimal setup—often just a few clicks. This means that thousands of articles and dynamic content blocks can instantly gain voice support — without manual effort. We offer highly flexible, beautifully designed players that adapt across devices, including mobile, tablets, and desktops. Our players are not only customizable but also optimized for accessibility and user engagement. For WordPress, we embedded the GSpeech cloud dashboard directly into the admin panel via our plugin, streamlining management for users. Detailed documentation and intuitive dashboards guide non-technical users through installation and customization. Regular testing ensures consistent performance across diverse ecosystems, empowering creators and businesses to add AI-powered text-to-speech effortlessly.

Looking back on the journey from 2012 to today, what’s been the biggest milestone for you personally or professionally in building GSpeech?

The biggest milestone for GSpeech was generating 1 billion characters of high-quality AI audio, showcasing our global impact on accessibility. Equally meaningful has been the feedback we’ve received from organizations like the Humanity Union, who praised GSpeech for enhancing their social responsibility platform, and from blog owners who called it a “game-changer” for user engagement. Over 110 five-star reviews across platforms like WordPress and AppSumo in recent months reflect this growing trust.

GSpeech is now also actively used by the Namangan regional statistics department in Uzbekistan — a government institution with significant traffic and national-level visibility. Seeing a public body adopt our technology so broadly has been a meaningful milestone and a powerful sign of trust in our solution.

As a Christian and someone who serves in the Armenian church, I also try to support other faith-based initiatives whenever possible. I often offer GSpeech free of charge to Christian websites as a way to help spread their message more effectively and make Scripture more accessible through audio. It’s my small contribution to something greater. At the same time, I’m honored to work with dedicated ministries like The Cord — a Messianic congregation and valued GSpeech client — whose mission and content reflect the power of Scripture in action.

These moments — when technology becomes a bridge for faith, understanding, and inclusion — remind me why we built GSpeech in the first place.

What role do you see GSpeech playing in the future of digital media, particularly as audio content and voice interfaces become more dominant?

I envision GSpeech as a leader in making digital media more accessible and engaging by enabling AI-powered voice access to the web. Our goal is to transform the entire online experience, so that websites become naturally voice-interactive, inclusive, and multilingual by default. With just one line of code, site owners can turn thousands of articles into voiced content. Looking ahead, we’re developing GSpeech Studio into a powerful and unique platform for audio generation and editing, enabling users to create multi-layered voice content with background music, effects, and precise tuning. We want to make the web truly audible, intuitive, and universally accessible.

GSpeech recently launched on AppSumo and has already earned a near-perfect rating from early adopters. What has the response from the AppSumo community meant to you, and how do you plan to build on this momentum moving forward?

The AppSumo launch introduced GSpeech to millions, and its near-perfect rating is incredibly affirming. Users, like those running online courses, praise our intuitive tools and responsive support, echoing feedback from the Humanity Union. A blog owner called our voices “genuinely engaging” and translations “impressive.” Their positive feedback confirms the value of our AI-powered text-to-speech solution and fuels my passion for the project. Supporting clients during the launch also sparked new ideas, particularly for GSpeech Studio, which was inspired by user requests for advanced audio editing and export features. Moving forward, I plan to build on this momentum by actively listening to our community, integrating their feedback, and developing innovative features to enhance accessibility and engagement, ensuring GSpeech continues to evolve as a transformative tool for creators and businesses.

Lastly, what advice would you give to young developers or entrepreneurs who want to build accessible, AI-powered tools in today’s fast-moving tech landscape?

To young developers and entrepreneurs, my advice is to pour your heart into your work and identify a real problem where you can offer a unique, smart solution. Start small, take steady steps forward, and listen closely to customer feedback—they’ll guide your path. Treat your users like trusted friends, give your all, and stay patient. Embrace AI technologies as powerful allies; when used wisely, they amplify your ability to create impactful, accessible tools. Build with passion, persistence, and a commitment to making a difference, and you’ll create solutions that truly matter.

Thank you for the great interview, we chose the GSpeech solution for our website due to the easy integration. To learn more visit GSpeech.

[t-3-planet]

Automating TYPO3 Installation – A Quick and Easy Guide

Introduction

TYPO3 is a powerful content management system, but installing it manually can be complicated and time-consuming. Thankfully, automation tools like Docker and DDEV allow developers to set up TYPO3 projects with just a few commands. This blog will guide you through automating the TYPO3 installation process, making your workflow faster and easier.

Why Automate TYPO3 Installation?

Manual TYPO3 installation involves multiple steps—downloading files, setting up a database, and configuring the environment. Automating this process helps in: ✅ Saving time on repetitive setups ✅ Reducing errors in installation ✅ Quickly switching between TYPO3 versions

What You Need:

Before you start, make sure you have:

Docker installed and running

DDEV, a tool that simplifies local TYPO3 development

A bash script that automates the installation process

How the Automation Works:

The installation script works as follows:

You run the command:bashCopyEditinstall-typo3 12 myproject.com

The script sets up TYPO3 v12 with a working DDEV environment.

It automatically installs phpMyAdmin and cron jobs to handle scheduled tasks.

A local package directory is created for better project management.

The TYPO3 backend login credentials are set up:

Username: admin

Password: Password1%

Removing a TYPO3 Installation:

If you no longer need a TYPO3 project, you can remove it with a simple command: remove-typo3

This will delete the entire TYPO3 installation and free up space.

Final Thoughts

Automating TYPO3 installation with Docker and DDEV makes development faster and easier. Whether you're a TYPO3 beginner or an experienced developer, this method will save you time and allow you to focus on building websites instead of worrying about setup.

[healthinsurancethings]

What Are the Advantages on Medicare Claims Automation and CMS Pricing Transparency?

As the modern healthcare industry is rapidly evolving, and Medicare claims automation and CMS (Centers for Medicare & Medicaid Services) pricing transparency are considered as the two key advancements improving the overall efficiency and greater affordability.

Medicare Claims Automation

Medicare claims automation streamlines the overall billing process by reducing the huge paperwork load and minimizing the chances of human errors. With the automated claims processing, healthcare providers experience faster reimbursements, leading to improved cash flow and better operational efficiency. Additionally, the automation reduces administrative costs by eliminating the need for manual data entry, and also get the chance to focus on the resources for better patient care. Another significant benefit is improved accuracy, as the automated systems reduce coding errors and denials, leading to smoother claim approvals.

CMS Pricing Transparency

CMS pricing transparency mandates require hospitals and insurers to provide clear, accessible pricing information. This empowers patients to compare costs before seeking treatment, promoting informed decision-making. Transparency also fosters competition among providers, potentially leading to lower healthcare costs. Additionally, it reduces unexpected medical bills, as patients can anticipate expenses upfront, enhancing overall patient satisfaction. For policymakers and researchers, pricing data provides valuable insights to develop cost-effective healthcare solutions.

Summary

By integrating claims automation with pricing transparency, Medicare can offer a more efficient, affordable, and patient-friendly system. These advancements not only benefit providers and insurers but also enhance healthcare accessibility and financial predictability for beneficiaries. As technology continues to evolve, further improvements in Medicare efficiency and affordability are expected.

[webdevtips]

🌟 Why Now is the Time to Integrate AI into Your CMS 🌟

AI is transforming the way we manage content! From automating tasks to personalizing user experiences and offering predictive insights, integrating AI into your CMS can boost efficiency and keep you ahead of the curve. 🚀💡

Discover the benefits and how to get started!

🔗 Read more

[hocalwire]

Hocalwire - A Holistic Digital Newsroom CMS

Hocalwire is a world-class CMS for the digital need of a dynamic content platform Our product & tools allow for multidimensional growth.

1) What is Hocalwire?

2) Why Hocalwire?

3) What are the Products & Services Hocalwire provides?

4) Hocalwire New CMS Demo

5) Key Features of Hocalwire

6) Strategic SEO Integration

What is Hocalwire?

Hocalwire is a Digital First Newsroom management system and CMS for managing the Digital properties of a Media House. The products and services on the Hocalwire platform are tuned for regular dynamic content. The focus is to enable our clients to do the heavy lifting with tech and product while they focus on Content. With a global vision to become the gold standard for Newsroom CMS, Hocalwire is already being used by more than 140 Newsrooms and reaching out to more clients.

Hocalwire offers a free demo plan, Schedule for Demo

[vbeyonddigital23]

6 Benefits of Automating CMS With SharePoint & PowerApps

SharePoint and PowerApps are popular cloud-based applications that can be used for automating CMS functions. They have been around for a long time, which means they are mature and stable. These applications have a dedicated developer community as well, which means there is extensive support from vendors and online resources to help you improve your digital experience.

For organizations that use Microsoft Office 365 and SharePoint, an automated CMS setup can be a great way to improve productivity and reduce costs. But it’s also quite simple for businesses not on Microsoft to set up and get a SharePoint-based CMS up and running in no time. Automating CMS is an easy way to boost productivity and efficiency in your business. The ability to quickly create content and make updates with just a few clicks is a huge time saver. With an automated CMS solution built on SharePoint or PowerApps, you can spend less time managing content and more time creating value for the relevant stakeholders.  

This automation also helps you to save time, energy, and money by eliminating the need for manual processes that take up a lot of resources. Like any other process, the same concept applies to the automation of content management systems. It allows computers or software applications to access data from different sources, understand it, and perform tasks automatically without human intervention once they’re set up correctly. 

Why SharePoint for automating CMS ops 

1. Simplify content management with an intuitive platform 

If you’re looking for a more structured approach to content management, SharePoint might be what you need. SharePoint allows you to automate your CMS by using PowerApps as a tool for organizing and presenting data. It has all the capabilities of other CMS platforms, but it also comes with many useful features that can make content management easier than ever before. For example, SharePoint has a built-in search engine that allows you to gather data from across your organization and display it in an easy-to-read format.  

You can use SharePoint to create an internal site for a team for a specific set of people in the organization that’s mobile-friendly and customizable. Using such an intranet site or portal, you can create a content management solution for your team that’s easy to manage and update. You can also create custom dashboards that display the most relevant information for different groups of people within your company. SharePoint makes it easy to manage content on multiple platforms at once without having to worry about security issues or compliance concerns. 

2. Easily Integrate SharePoint CMS with existing systems 

SharePoint and Power Apps are both cloud-based solutions. This means that you don’t have to worry about IT or servers and focus on what matters: serving customers. 

Additionally, SharePoint and PowerApps are built on the same technology platform. This allows for easy integration into your existing systems so they can work together seamlessly and maximize their potential. You can use SharePoint as a hub for all of your content and data. This will let you centralize all of your information into one place, making it easier for everyone in your organization to collaborate. Plus, SharePoint comes with built-in security features that keep sensitive data safe from breaches and unauthorized access. 

Since SharePoint is easy to use and has a low learning curve, it won’t take long before your users will be comfortable with setting up automated content publishing in no time at all! 

3. Improve productivity and reduce costs 

One of the biggest benefits of automating CMS is that it allows you to reduce your operational costs by reducing the number of employees needed to manage content and data. While you may be able to find other solutions that can help you automate your content publishing, none of them are as powerful and easy-to-use as SharePoint. Especially if your organization runs on Microsoft Office 365.  

SharePoint works seamlessly with Office 365 and PowerApps, making it easy for everyone in the organization to access their content from any device or location. You’ll also have access to a wide set of APIs that let you create custom apps or connect with third-party tools for even more functionality. 

Through these functionalities, you can: 

Reduce time-to-market for new content. 

Improve data quality in your DAM. 

Gain insights into how your content performs by building interactive dashboards using Power BI.  

4. Ensure accuracy of data 

When you automate your CMS operations with SharePoint and PowerApps, you can ensure that the data you’re collecting is accurate. Data accuracy is critical for legal and compliance purposes.  

In addition to automated data entry, you can use PowerApps to create forms so employees can fill out information on their devices. For example, if your company has a new benefit plan that needs to be implemented in your employee benefits portal (or any other system), HR can notify them through a SharePoint site for internal communications and solicit any details or consent they may require through a form. This way, employees will enter their responses directly into the system without having to call or email anyone in HR.  

 5. Streamline notifications and escalations 

Automating CMS with SharePoint and PowerApps allows you to streamline notifications and escalations. Notifications can be sent when an issue is opened, assigned to a team member or automatically closed as it’s resolved. Escalations are triggered when a ticket hasn’t been reviewed for too long and will notify the right person at the right time about issues that require attention.  

Notifications can be sent via email, SMS or other channels such as Slack messages or phone calls. It’s easy to personalize them depending on who needs to be notified (for example by filtering based on their role) and you have full control over which channel(s) they’re sent through – so if you don’t want anyone getting notifications through Slack but do want them via email or a Teams message then this that’s possible too.  

  6. Reduce Time-to-Market for New Content 

With SharePoint and PowerApps, you can have a new content item up in minutes. You can create a new content item directly from the PowerApps app canvas or by tapping an existing SharePoint list. This means you can create and publish new content faster, which can help you avoid the risk of accidentally publishing outdated or inaccurate information. When your content is managed in one place, it’s easier to keep its quality high. For instance, you can easily update the title, description, and metadata fields for each item when you create it with SharePoint or PowerApps. 

Conclusion 

SharePoint and PowerApps are platforms from Microsoft that have been around for a long time, which means they are mature and stable. These applications have a dedicated developer community as well, which means there is extensive support available from vendors and online resources to help you improve your digital experience.  

An automated CMS can increase overall productivity, reduce costs and improve time-to-market for new content. By using SharePoint and PowerApps, you can streamline your content management processes and save time. In addition, these applications can improve the efficiency of your organization by automating tasks that are otherwise manual and error-prone. Contact us today to learn more about how we can help you implement these applications in your organization. 

Want to get started with a content management system and streamline your Office 365 usage? Get in touch with our experts today. 

[techinsightweekly]

https://www.zymr.com/software-testing-services/managed-testing-services

We emphasize our QA automation testing and software testing expertise for root cause analysis in collaboration with IT specialists responsible for specific systems like CRM, ERP, and CMS, aiming to tackle data quality issues at their source.

[waywardxrhea]

Heart's Desire - Spencer Reid

part 2 | part 3

pairing: Spencer Reid x BAU!fem!reader (no use of y/n)

word count: 9.58k

When working a serial killer case in Tennessee, you become the bait for a violent unsub whose victims all match your description. When going after the man you collapse and are rushed to the hospital for medical treatment.

a/n: so yes, this is a Reader one shot, but it is super niche so...whoops? this honestly was just a super self-indulgent fic for me to write because i can't say i have ever seen the heart condition i had presented in the media and i really wanted to explore how Spencer may interact with it, so here we are! this is my first time writing for the criminal minds fandom, so shout out to my bestie who helped me out with coming up with case details and smaller plot points that have been incorporated into this little one shot!

content: fluff (oh how i adore the fluff in this one!), multilingual Reader, secret relationship, implied smut (if you squint lol), insecure Reader, Reader fits the victimology, graphic description of canon level violence, Reader is bait for the unsub, protective Spencer, mentions of jealous and possessive Spencer, language, medical emergencies, small medical inaccuracies (no AED on the scene - i had to do it for the drama don't judge), crying Spencer.

(not my gif), CM dividers by @firefly-graphics , EKG dividers by me

“Good morning, beautiful,” you heard Spencer’s sleep ridden voice mumble from behind you as you began to stir awake with the sun that was filtering in through the curtains of Spencer’s bedroom. The two of you had just gotten back from a case the day before and you were utterly exhausted. All you wanted to do was sleep in, and although he had bought blackout curtains for this exact reason, the sun still somehow managed to slip through, which you cursed the manufacturer for every time…

You flipped around in his arms to face him and sent a sleepy smile at him before mumbling, “Bonjour mon amour.” 

“Oh, so it’s a French morning?” Spencer asked with a quiet chuckle as he took your hand in his and kissed your knuckles.

“I was debating between that and Italian, but… French usually gets us to where I would love to spend this free day with you,” you replied with a smirk before leaning up to kiss him.

After a few slow and loving kisses, Spencer pulled away for a brief moment to rest his forehead on yours and say, “You know, since we just got back from a case out of state that took so long to solve, the odds of the team getting called back out are significantly lower than if-”

And then your phones started ringing. 

“What were you saying about the odds being low?” you muttered with a sigh as you turned back over in the bed and grabbed your phone off of the nightstand. You heard the automated voice on the other side tell you that there was a case the BAU was requested to work and that your presence was requested as soon as possible. 

As you sighed and closed your eyes briefly while you tried to sink back into the pillow, Spencer noted, “Well I did say the odds were low, not zero…” You couldn’t help the smile that slipped onto your lips at the comment as you laughed and lightly hit him in the bare chest with a throw pillow. 

“‘Never tell me the odds,’” you told him as you reluctantly began getting out of bed, sitting up on the edge and stretching to wake up your tired muscles. 

Spencer positioned himself to where his legs were on either side of you and wrapped his arms around your torso before kissing your neck and mumbling, “No matter how many times you quote Han Solo at me, it’s not gonna stop me from telling you the odds of things, you know that right?”

“I know, I know…” you told him with a giggle as you toyed with his hands that were clasped in front of your stomach. “How far apart do we have to leave again so they aren’t suspicious?” 

“Well, your apartment is about a thirty minute commute from the office while mine is twenty depending on traffic, so you'll leave ten minutes after me,” he reminded you as you both began to get up and untangle yourselves from each other. “I have an extra go-bag packed for you in the closet as well as a few outfits so you aren’t wearing the same clothes you came home in yesterday.”

“You’re the best, Spence,” you told him quietly as you both made your way into the bathroom to get ready for the day. 

As you jumped into the shower to take advantage of your extra ten minutes, you thought about your relationship with Spencer. You two had started dating about a year after you joined the BAU and out of fear of getting in trouble, like two teenagers you hid the relationship from your teammates. Your transfer from Homeland Security was prompted when your interrogation and hostage negotiation tactics landed you on the BAU’s radar, and you very quickly became fast friends with the whole team. So with the guise of being your usual friendly self, it truthfully hadn’t been too hard to hide the relationship from your friends. And while Spencer was hesitant about hiding a relationship from a group of people like the BAU team, your fear of being let go as the “more inferior” member out of the two of you was what convinced him to keep it a secret. It also prompted him to lecture you on your clear inferiority complex, but that was neither here nor there. 

“I’ll see you there, drive safe,” Spencer told you before kissing your cheek as you wrapped yourself in your towel to dry off while finishing your routine. 

“You too,” you replied, giving him a peck on the lips before he began walking out of the restroom and apartment to head to headquarters. 

When you got to HQ, you yawned as you made a beeline for the kitchenette for some much needed caffeine. When you got inside, you cordially told Spencer and Derek, “Good morning you two,” as you poured your coffee, creamer, and sugar into the mug you always had on your desk. It was your parting gift from your Homeland team that was in the shape of the sun and what prompted your nickname from Derek. 

He laughed as he watched you and Spencer prepare your coffees, telling you, “You know, Sunshine, I think with how much creamer you put in that, you may have Pretty Boy beat on sugar consumption.”

“Ha ha very funny,” you told him with a playful roll of your eyes as you turned to walk into the bullpen. 

As the three of you ambled into the area, Hotch emerged from his office and announced, “Sorry to call you all in so soon after getting back from a case, but this one is something we aren’t taking lightly and needs to be stopped because the unsub is escalating quickly.” So, after a quick briefing on what he knew of the case, Hotch told you all to be prepared for wheels up in thirty. 

When the plane landed in Tennessee later that afternoon and you stood up from your perch, you stumbled a bit when you felt your heart give an irregular stutter in your chest. “You okay, kid?” David asked you with concern in his eyes after seeing the brief moment of panic flit across your features. 

“Yeah, fine, just feeling a bit off after that flight, I guess,” you replied, taking a deep breath and straightening up which seemed to do the trick as your heart began beating in a regular rhythm once more. 

“You know, I wouldn’t say I blame you if you were a bit anxious,” he told you as you both exited the jet and started making your way to the black SUVs awaiting your arrival. “It isn’t every day we get cases as violent as this one, especially when the victims…”

“All look like me?” you supplied quietly when he trailed off at the end of his sentence. It was true that when you began going over the pertinent files on the flight that all of the unsub’s victims shared many of your physical features, and while that did alarm you, you knew that your team would have your back during this case no matter what. You placed a small smile on your lips as you told him, “I’ll rest easier when this guy’s behind bars.”

“That’s the spirit,” he told you with a warm smile as you loaded into the SUV, your bag at your feet and your case file in your lap as you continued to read over what all the unsub had been up to in the last couple of months. 

After you all got to the local police precinct and got settled in and assigned tasks, you made your way to their break room for another cup of coffee, only to be followed in by Spencer a few moments later. As you both made your drinks, you casually turned so you were leaning on the counter and watching over the office as Spencer asked, “Are you okay?”

“You know, Dave asked me the same thing, I’m starting to think you guys are more worried about me than I am,” you told him, your lips covered by your cup in case anyone you couldn't see was watching. 

“I always worry about you,” Spencer told you softly as he stirred his sugary drink. 

“And I, you, but for now we need to work on getting this guy in cuffs, and it won’t happen if either of us get distracted,” you said with a sort of finality in your tone, determined to make sure you conveyed a sense of confidence or else you too may fall victim to worrying about yourself instead of working the case. 

As you walked out to the desk where you were allowed to set up, Penelope ran past you, almost toppling you over as she shouted, “Hotch, I found out how he’s luring the victims!” 

“How?” your unit chief asked as she made his company. The team had barely been here a couple hours and the locals' work was already being combed through and missing clues were being found. 

“Dating apps! On every victim’s phone was a dating app and she had planned a date with a man from there. None of the men’s accounts were the same and none of them had common pictures, but the unsub always used the same lines when chatting the women up!” she told him in a rush as she showed him pages she had printed out while doing her dive into the womens' phones. 

Spencer emerged from the break room with his coffee in hand, saying, “Well, based on that knowledge we can assume that dating apps have a significant meaning to him.” 

From her place nearby, JJ spoke up, saying, “Every victim had her left ring finger severed off, maybe his wife cheated on him using one?”

As Derek walked into the room with David hot on his heels, he added, “And turns out they also had their ovaries taken out by the unsub.”

“As well as their cervix glued shut with industrial sealant before their genitals were mutilated,” David supplied, his head shaking as he handed Hotch the ME reports. 

A scoff huffed out of your chest before you mused, “So he feels slighted by his ex wife and has decided that in order to pacify that anger he does what he wishes he could to her to the victims…” 

“Do we know if any of the victims was the ex wife?” Derek asked. 

“Nope, all the victims are single women who have been on dating apps for quite some time and none of them have an active or otherwise marriage license under their name,” Penelope replied. 

“Good work everyone, let’s get to work finding this guy,” Hotch said. “Find out all you can, I want to give this brief before nightfall.”

“Yes sir,” you all replied before once again splitting off into your assigned tasks. 

Right as the sun began to set that evening, Hotch called everyone together and the team began giving the locals the brief on the unsub. Hotch of course began the brief, informing the locals, “The unsub is a caucasian male in his mid thirties to early forties who we believe to have a medical background in surgery and likely just went through a rough divorce." 

You were the next to speak, announcing, “We believe he was cheated on by his ex wife, which is what triggered the break and the murders. The victims all share common features which we assume are also shared by the ex wife.” As you said this, you clicked the remote in your hand and on the board behind you popped up the faces of the victims. 

With the slightest tremor in his voice, Spencer was the next to piggyback, saying, “The victims have all been found with mutilated genitals as well as their left ring finger cut off. The unsub also took the time to use industrial glue to seal the victim’s cervix shut and to cut out her ovaries.”

Derek was next to speak, adding to Spencer’s statement, “The cause of death in all the victims was prolonged blood loss. This tells us that he's performing these rituals while the victim is still alive.”

“He’s tech savvy, enough so that he is able to create difficult to trace profiles on dating apps on which he seduces victims before murdering them,” Penelope said sadly. 

JJ was next, telling the team, “The only evidence that he’s left behind are the bodies in secluded dump locations and as of right now we do not know where the victims are being killed.”

David was the last to speak, rounding out the brief with, “All of this combined leads us to believe that he is a very calculated and dangerous individual who needs to be found before he strikes again.” When he was done, Hotch dismissed everyone to begin their search with this new information. 

“Hey, chief?” came a voice from the front of the office a few minutes later. Both the local police chief and Hotch looked up at the young man expectantly before he replied, “There’s been another victim…”

“He’s escalating again…” Hotch mumbled as he ran a hand over his chin. “There was a lot less time between victims. We need to work faster.”

“Yes sir,” everyone replied before attempting to double down on their work. 

As they all began working, the gears in your mind began to spin, and when you finally formulated a plan, you approached Hotch and said, “Sir, I think I may have an idea on how to catch him.”

“How?”

“We do a sting. Penelope makes a dating profile for me on one of those apps and we use me as bait,” you told him, never breaking eye contact to convey that you were serious about the idea. “If we can get someone inside then we get our guy as well as possible evidence for half a dozen murders.”

Hotch sighed before saying your name warily. “You know how risky that is.”

“And that risk is something I’m willing to take in order to stop this guy. If we don’t do this then there may be another victim tomorrow, maybe two,” you said. Squaring your shoulders, you added, “I agreed to take this job in order to help people. I fit the victimology. This is how I can help.”

A few moments of silence passed as Hotch seemed to weigh his options before he sighed, pinching the bridge of his nose as he said, “Fine. I’ll think through the details. I want everyone well rested tonight before we start planning tomorrow. You and Garcia share a room at the hotel so she can start making that profile for you.”

“Yes sir,” you replied with a small smile and a nod before heading off to find Penelope so you two could head to the hotel and begin. 

“So, are you on one of these apps normally?” Penelope asked as the two of you sat beside each other on one of the hotel beds, laptop and phones in hand to create this fake profile for yourself. 

“Me? No, I don’t trust them for this exact reason,” you replied, shuddering as you thought about the poor women who thought they were simply going to meet a new man but paid with their lives and dignity. 

“Oh, I see,” Penelope said before instructing you to find a specific type of photo in your camera roll that the unsub may find attractive. “Are you dating at all?”

“Oh, uh, not really,” you said, trying to pace your words so they didn’t seem panicky. “This job takes up a lot of my time and all, so it would be hard to find time for a relationship between cases.”

“You have an excellent point, but you can’t let something like that hold you back! You deserve all the happiness in the world!” she told you cheerfully as she continued typing away at the laptop. “What are your interests?”

Smiling inwardly at how the subject turned from your dating life you told her, “Reading, rom coms, coffee, patisseries, art, the occasional drink.” As you thought for a moment, you added, “Ooh, make sure you put ‘not looking for anything serious.’ I think that’s something that may trigger the unsub into choosing my profile.”

“Smart!” she replied before selecting that option on the profile. “We should do this more often! Maybe when this is all said and done we can make you a real one and I can just do a background check of the person before you go on a date!”

You laughed lightly as you told her, “Let’s make sure I survive this case first then we’ll go from there.”

The next morning came and went as the team tried to track the guy to no avail, so right before lunch, Hotch gathered everyone around and announced, “Okay, this unsub is proving hard to find by other methods, so we’ve decided to pull a sting. We can’t just sit around waiting for our surprisingly extensive list of divorced surgeons to make a move.” He motioned to you and Penelope and said, “These two worked on creating a fake dating profile that the unsub may fall for. The plan is to get him alone and our resident interrogator will pull a confession out of him.”

“Wait, what?” Spencer asked immediately, his eyes wide. “Is it a good idea to send her in when we know the unsub is escalating?”

“It’s the only lead we can get right now,” Hotch told him. “If we don’t do this tonight, then we may risk another woman dying at his hands.”

“Yeah, and it may be her,” Derek said sharply, the idea of sending you into the belly of the beast not sitting right with him either. 

“Not if we’re all on our A-games when it goes down,” David said in an attempt to calm the younger men down. “If you’re so concerned, we can send you into wherever he asks to meet her so we can have eyes on her the entire time." He chuckled before adding, "Derek, not you Spencer, no offense but you do tend to stick out like a sore thumb in certain environments."

“But-” Spencer tried, but was cut off by Hotch. 

“No buts, we’re doing this. Tonight. Garcia, activate the profile.”

“Yes sir,” she replied quietly before opening up her phone and clicking a few buttons. “It’s done.”

“Good.” He turned to you and said your name to get your attention. “Just make sure you reply to any account that may fit the profile. Garcia will run a trace on it to see when it was created since we knew he makes a new account for every victim.”

“Yes sir,” you replied, nodding your head as you pulled out your phone and got to work. While you scrolled through the app and took a seat in one of the secluded offices to eat your lunch, you were startled by another presence entering the room without knocking. “Geez Spence, you scared me!” you scolded him, clutching your chest in a vain attempt to slow your racing heart. 

“And you’re scaring me,” he told you as he shuttered the blinds to prevent any passersby from seeing the two of you in there together. As you sat your phone down on the table, he covered your hand with his and asked sincerely, “Are you okay with this plan?”

You nodded. “It was my idea. We need to get this guy before another innocent woman dies.”

Echoing Derek, he asked, “And what if that turns out to be you?”

You scoffed humorously before deadpanning, “And you really think you’d let that happen?” After he floundered with his words for a few seconds, you kissed him gently before saying, “I trust that if anything goes sideways, you’ll be there to save me. You always are. I just need you to trust me and my judgment on this one. Do you trust me?”

“Of course I trust you, it’s just-” he tried, but you cut him off with another kiss. 

“Just trust me, love,” you told him once you pulled away again. 

After you said this, your phone pinged with a notification that caught your attention. You picked it up and saw that there was a new message in your dating app’s inbox. “‘Hey beautiful, you look like you are in need of some company. How about you meet me at Monroe’s tonight and we see where this goes,’” Spencer read with disdain in his voice. He cringed before saying, “Please say that’s not what I sounded like flirting with you…”

You laughed, telling him, “No, the poetry you quoted at me was much more romantic than that line.” You placed one more quick kiss to his lips before telling him, “I’m gonna have Penny run this profile and we’ll see if it could be our guy.”

Turns out there was a high chance of it being your guy, seeing as the profile was created just hours before and yours was the only account that he interacted with. So after a chat with Hotch about the plan to get this guy to confess, you got dressed in a little black number and silver heels, finishing your look with the most effortful hair and makeup you had done in a while. When you emerged into the precinct, you saw that Spencer was the only one in the immediate area. “Where is everyone?” you asked. 

“Getting the gear ready and briefing the police. I got the distinct honor of greeting you,” he told you with a warm smile as he drank in your appearance. His eyes darted around the room to ensure the two of you were alone before he wrapped you in his arms and kissed the top of your head, mumbling into your hair, “Tu es magnifique.”

“Merci beaucoup,” you replied, feeling a heat rush up your neck and into your cheeks at his words. No matter how long you and Spencer had been together, whenever he flirted with you, especially in any of the different languages you spoke, you still got flustered. 

When Spencer’s arms quickly untangled themselves from your embrace, you rightly assumed that the team was emerging into the offices once more. Hotch called out your name before asking, “Are you ready?”

“As I’ll ever be,” you replied with a nod, smoothing out your dress before joining the team near the door. 

On the way to the bar in the taxi you were assigned to take, Hotch went over the plan once more, detailing to you that Derek was already at the bar to keep an eye on you in case things went sideways, that you are to attempt to get any sort of confession out of the unsub, and if you could get information on where the killings were happening that would be even better. You had a plan in mind to attempt to get inside his head and get him to confess without even realizing it, so as you walked into the bar, you feigned confidence as you walked up and sat on a barstool to wait for the unsub to approach you. 

Derek sat across the room behind you and to your left, near the door, and his soothing voice came through the in-ear you had, saying, “All right, Sunshine, if things go sideways you just say the word and I’m all over this guy.”

“Just trust me,” you told him quietly as you took your first drink from the water glass that the bartender handed you with your drink. 

“I believe I’m supposed to be meeting you here?” came a voice from beside you a few minutes later. 

You turned toward the voice and smiled in greeting. He did fit the profile, strikingly actually. You noticed a tan line on his left ring finger and how his hands were slightly cracked and dry, perhaps from surgical scrubbing at his job. You offered out your hand for him to kiss as well as your name before telling him, “I believe so. And you’re already nearly half a drink behind, so why don’t you catch up, handsome?”

“I think we can make that arrangement,” he said after kissing your knuckles.

"That was smooth, remind me why you're single again?" JJ asked with a quiet laugh through the in-ear.

You kept your facial expression in response to the comment neutral as the unsub ordered his drink from the bartender. When the two of you began talking, the team kept their ends of the coms silent as you worked to get what information you needed from the unsub. 

During the conversation, you almost dragged out what you wanted from him, but he always skirted around it. You knew he was your man though, that was plain as day when he spoke about his ex wife who he told you moved off to California to be with the man she cheated on him with. During the conversation, Penelope informed you quietly that she had found record of the woman as well as IDing the man sitting across from you as Doctor Samuel Costner, who specialized in abdominal surgery.

After another paced drink from you and a couple more for him, he stood behind you and wrapped his arms around you, his hands splaying out over the tops of your thighs as he asked, “How about I take you back to my place and show you a good time?”

Bingo. His place. One of the things the team couldn’t figure out was where the unsub lived, otherwise it would have been much easier to locate him and the possible murder site. With this information in mind, you leaned back into his embrace and told him, “I like the sound of that.”

The silence from the team was broken as Spencer’s voice asked, “Are you sure that’s a good idea?”

“As long as we tail them it should be fine,” you heard JJ tell him. 

“We have his name now though, can’t we just have Garcia dig into where he lives and go from there?” Spencer countered.

“And go in with what suspicion? We need evidence that he’s killing there in order to step onto the property,” JJ replied.

“But this is a controlled scene, if she gets in the car with him, we can’t control what happens in there. What if we lose the truck on the backroads? This is too risky, I’m-”

“Reid, sit down and trust her,” you heard Hotch scold him. “What we need is a location and she’s getting us exactly that. Now sit back and let her work or else I’m pulling you from this case.”

“Yes sir…” Spencer eventually said. 

“Remember the signal,” Derek mumbled as you and the man made your way out of the bar and to his truck. 

A nearly thirty minute drive took you to a farm that had vast amounts of pastures and trails hidden within the woods as well as a large picturesque barn that looked just like they all did in the movies. “So this is where you live huh? It’s beautiful…” you breathed as you looked around, trying to take in any specific details you may need to relay to the team in case they weren’t able to tail you. 

He nodded as he pulled up in front of the barn, putting his hand on your thigh as he said, “Family owned and operated since the 1800s. And while I don’t do much of the labor around here because of work, I am still the proud owner. Maybe you could be too one day.”

“Oh yeah?” you asked in your most alluring voice as you slightly widened the space between your thighs, the gesture making you feel filthy, but if this was how you caught the unsub then so be it. 

The kisses that he gave you started off innocently enough, but soon turned aggressive and you cringed inwardly at the fact that you knew the team was listening to everything from their end of the coms. You didn't even want to think about what was going through Spencer's mind - the man had a reputation of being jealous and possessive sometimes when you two went out and guys flirted with you.

Before you knew it, the unsub was coming over to your side of the truck and opening the door. He pulled you into his arms and asked, “How about we go for a roll in the hay?” You giggled innocently before agreeing, subtly eyeing the black SUVs that had begun to creep onto the outskirts of the property line with their headlights out. They followed you. Good.

So, as he took you deeper into the barn and to an area that was lined with tarps that had seen better days, your eyes began scrutinizing every little thing that could be evidence that he had killed those women here. And you found it as you eyed a corner of another tarp that seemed to have dried blood on it. 

Right as you were about to sneak in your code word to the team to signal you had what you needed, you heard Spencer’s distinct voice shouting, “FBI, hands where I can see them!”

“Shit!” the man shouted before jumping off of you and darting away, the large knife you had somehow not noticed before dropping to the ground as he sprinted off. 

“We’ve got a rabbit!” you shouted, tossing off your heels and beginning to run after him. “I’m taking the back exit, someone go around the side!”

“On it!” JJ called as she began running around the other side of the barn to cut him off. 

When you ran out of the door you saw him leave out of, you were met with a wooden fence that he had jammed in the few moments you were distracted. Not wanting to waste any time, you opted to climb the fence, jumping over and landing awkwardly on your feet. When you did, you felt your heart give an irregular stutter in your chest before starting to beat rapidly. As you stood up, you began to get light headed and it felt like cotton filled your ears as you faintly heard a commotion around the corner of the barn. Heat seemed to fill every part of your body and your vision started to tunnel as you gasped for air, stumbling around to try and steady yourself on the side of the barn before your body gave in and collapsed. 

“Stay down!” JJ sternly told the man as she pinned him to the ground and cuffed him. “Samuel Costner, you’re under arrest for the murder of six women.” 

As JJ recited his rights and escorted him to one of the police cruisers that had emerged on the scene, Spencer looked around and asked where you were. “Didn’t she say she was going out the back?” Derek asked. “I didn’t see her come back around…” 

Panic filled Spencer’s body immediately and he began quickly making his way around the barn with Derek hot on his heels. What if Costner got to you in desperation before JJ arrested him? What if you were bleeding out behind the barn? He had to get to you quickly. 

When he rounded the corner and saw you collapsed on the ground, he shouted your name before sprinting over and feeling for a pulse. After a few seconds and some quick math, he said, “Her heart rate is 238 and she feels clammy… She’s not bleeding that I can see, but she’s hardly breathing. Derek!”

“On it!” he shouted, pulling out his walkie to dispatch an ambulance to the location. “They said it’ll take about twenty minutes to get here.”

“She might not have twenty minutes!” Spencer snapped as he watched your now frail body and how you were losing color quickly. With a strength that Derek didn’t know he had, Spencer lifted you into his arms and began carrying you to one of the SUVs, telling him, “Get one of the officers to give us an escort, we’re taking her!”

“Oh, got it!” Derek stuttered out before barking orders at an officer and getting into the driver’s seat of the SUV. 

“What’s going on?” JJ asked as she quickly jumped into the passenger seat while Spencer got you and himself into the back seat. 

They took off at a rapid speed, Derek intending on cutting the ride to the hospital in half at least as he pushed the pedal into the floor as far as it would go. 

“I don’t know, her heart is racing though, and we found her collapsed,” Spencer told her, his own breath beginning to come in rapidly as he began to panic. 

“Spence, look at me,” JJ told him gently which prompted him to look up at her. “We’re gonna figure it out. She’ll be okay. What do we know?”

As he ran his thumb over your jaw as a way of soothing himself, Spencer rattled off to JJ, “Well, obviously she was in a state of stress during the sting, but even a panic attack wouldn’t cause her heart to beat this fast, panic attacks top out at about 200 beats per minute. She’s usually good at controlling her anxiety anyway, especially under pressure like this… He couldn’t have drugged her at the bar because she got all her drinks directly from the bartender and she was cognizant of what she was doing and saying the whole time. As far as I know, at her last doctor’s appointment she was given a clean bill of health…”

“Well, not being drugged is good, we can work with that,” JJ reassured him. She checked the map on her phone and said, “We’re almost there, just hang in there.”

When you arrived at the hospital, Spencer carried you in and placed you on the stretcher that was waiting at the triage door. “What happened?” a nurse asked as a doctor walked up while the team began placing EKG leads all over your chest. 

“We’re FBI. We were working a case and she was chasing down a perp. I didn’t see her come back from where she said she was going and I found her like this,” Spencer replied as he began following them while they pushed you into a room, JJ and Derek hot on his heels. 

“Any significant medical history?” she asked as they began plugging the wires into machines which immediately began blaring with alarms. 

As Spencer began rattling off your medical history, two of the nurses escorted JJ and Derek into the hall to clear some space for the medical team. After two nurses got IVs started in your left arm, another came running in with some syringes, vials of medication, and a cart. As they began preparing the medication, the doctor looked toward Spencer and told him, “We’re about to give her a medication that’s going to stop her heart.”

“What?!” he shouted, his eyes wide. 

Calmly the doctor continued, saying, “It’s got a super short half-life so it’ll only be for a few moments and then her heart should go back into a normal rhythm. It’s a very routine drug. She may feel sore afterward but that is to be expected.”

And so a pair of nurses worked together to quickly administer the medication. When it hit your system, sure enough, for a few moments he watched the monitor as your heart stopped and Spencer could practically feel his own stop too. The tension in his shoulders eased up slightly as your heart returned to a normal 88 beats per minute, but then alarms started blaring again within seconds as the EKG suddenly looked like a toddler was scribbling on the monitor. Spencer knew that rhythm from a book he read one time and knew that it was deadly if not treated quickly. In a blind rage, he shouted at the doctor, “You said that medication would help! Look what happened! I want a different doctor on her case right now and-”

“Get him out of here! Geneva, get the defibrillation pads on her and deliver 200 joules. If that doesn’t work start CPR!” the doctor called before calling more orders to the rest of the team, two of which began trying to escort Spencer from the room. 

“You can’t just-!” he shouted in frustration before he felt a hand on his shoulder that squeezed gently. 

“Let them work,” came Derek’s voice from behind him. 

When Spencer wrestled himself out of the nurses’ hold and watched them go back into the room, closing the door that now had a blue light above it, both JJ and Derek saw the dangerous look in his eyes. JJ though was the one brave enough to ask, “What the hell was that about Spence? You can’t just yell at the doctor like that! He was trying to help!”

“Him trying to help sent her into v-fib and now her heart isn’t working!” he retaliated, running a hand through his messy hair. He tried to hide the tears in his eyes as he turned away and stalked off down the hall, unsure of what to do with himself at the moment. 

“Spence!” JJ called after him, about to follow him, but was stopped when a gentle hand grabbed her forearm. 

“Let him go,” said David as he too watched Spencer’s retreating form. 

JJ sighed in frustration and said, “I just don’t know what’s gotten into him! Why would he yell at them? Yeah, I’m worried too, but that was a whole other level. I can’t remember the last time I’ve seen him that mad.”

“Just think about it from his perspective,” David told her vaguely before encouraging the two of them to meet the rest of the team in the waiting room. 

Once the pair of them parted ways, David sighed and took off in the direction he saw Spencer going. When he found him a few hallways over staring out a window into nothingness, David cleared his throat and asked, “How long has this been going on?”

“From the time I found her with her heart beating that fast, it’s been twenty-eight minutes and thirty-seven seconds give maybe three minutes from the moment she took off after Costner. It’s been two minutes and forty-eight seconds since that doctor sent her into v-fib and effectively made her heart useless as a pump,” Spencer mumbled.

“That’s not what I meant, kid,” David told him, a small smile playing on the corners of his lips. He leaned his back against the window and said, “I know love when I see it.”

“I-I don’t know what you’re talking about,” Spencer said, his back straightening as it clicked in his mind what he was saying. 

Now David chuckled as he said, “Don’t lie to me, kid. I see the way you two look at each other. The way you joke around together. You’re relaxed around her.” He paused for a moment before adding, “And between you and me, I’ve seen you two sneak off together when you thought no one was looking.”

Spencer cringed at the last bit, but couldn’t help the small smile that graced his lips at the thought of you. “We’ve been together for just over a year,” he said softly, the smile growing wider as he remembered your anniversary a few weeks prior. That smile quickly faltered though when he remembered what was happening in that hospital room a few halls down. 

“She’s going to pull through,” David said gently, his hand landing on Spencer’s back, giving him a gentle pat. 

When he said that, Spencer’s phone started ringing with a call from Hotch, who told him, “She’s stable and resting, they gave her a sedative so she doesn’t overwork herself again. The rest of us need to finish up at the scene. I trust you can get your paperwork done on the jet later. Call with updates, please.”

“Yes sir,” Spencer replied, a tinge of hope in his voice at the words. 

“Well?” David asked expectantly when Spencer hung up.

“She’s stable!” he told him, the tension in his shoulders leaving as he exhaled deeply. 

“Then go to her!” David said, a smile on his face. 

“I-I will!” Spencer said, turning to take off toward the room he left you in. Before he could leave the older gentleman’s presence though, he asked, “David?”

“Yeah?”

“Please don’t tell Hotch.”

“It’s not my secret to tell,” he replied with a nod before he answered his cell, presumably with his own call from their unit chief.

The wait for you to wake up took longer than Spencer would have liked, and by then they already had to move you out of the emergency department and to a cardiac monitoring floor to make room for more emergencies. When your eyes finally fluttered open in the early hours of the morning, you cringed at the bright light coming from the window before orienting yourself to your surroundings. You were in a hospital room that much was clear, and beside you was Spencer, with one hand in yours and the other holding up what looked like a map that you assumed was a medication insert. Only Spencer would be reading up on whatever medications they may have given you for whatever you ended up in here for…

“Spence?” you whispered to get his attention. When his hazel eyes flicked away from the pamphlet and met yours, you could see how they instantly flooded with tears as a smile made its way onto his face. As he gently threw his arms around you, you asked, “What happened?”

“When you ran after the unsub you collapsed and your heart was beating extremely fast. I got you into the SUV and Derek drove you here to get treated,” he replied, his voice muffled by your hair. You could hear this disdain in this voice as he added, “They gave you this medication that stopped your heart and was supposed to put you back into a normal rhythm, but it ended up making things worse. You went into an even deadlier heart rhythm and they had to shock you. No CPR thankfully, but the nurses said that if that first shock didn’t get you back they would have had to…” He pulled you impossibly closer as he whispered, “I was so scared. I thought I lost you…”

“Hey, hey, hey, I’m right here,” you whispered, your voice thick with emotion as you attempted to comfort him by rubbing soothing circles into his back. That was a lot to take in, but you hated seeing Spencer so upset and that was your biggest concern at the moment. 

You cleared your throat, but before you could ask what was on your mind, there was a knock at the door and two people came in: a nurse and a doctor of cardiology. The doctor sent you a warm smile and said, “It’s good to see you awake Miss, you gave the ED team a real scare last night!” 

“It was the doctor down there that caused such a fuss…” Spencer muttered, which earned a squeeze of your hand that warned him to be cordial. 

“Yes, that’s actually what I came up here to talk to you two about, er, you Miss.” He glanced down to your hands and didn’t notice a ring, so he asked, “And what’s your relation may I ask? Are you okay with him being here for this?”

“He’s my boyfriend and yes he’s allowed to be here. If I don’t remember something that big brain in there will,” you said, a quiet laugh leaving your lips. 

“Okay, great!” the doctor said as he clapped his hands together. “So, when you came in, you were in what we call SVT which they treated with a medication called adenosine since you were unresponsive. It’s a fairly routine drug for emergent SVT conversion. When they gave it to you though, it threw your heart into V-fib, which essentially caused your heart muscles to quiver instead of contract. In my years of experience, I’ve only ever seen one condition that would cause that medication to make your heart react like that.” He motioned for the nurse to hand the two of you a piece of paper as he continued, “What I think may be going on is called Wolff Parkinson White Syndrome. It’s a condition in which the conduction system in your heart misfires and sends you into SVT. Luckily enough, it’s easily treated with a heart ablation surgery, but you will have to go through the steps of a formal diagnosis before going through with that as this is just a guess. Do you have any questions for me?”

You looked at the doctor for a moment, your eyes wide as you shook your head no, unsure why you did it, but in your state of shock you didn’t know what else to do. You were sure whatever research Spencer does on the condition would answer any of your later questions anyway. Through the ringing in your ears, you of course heard Spencer’s muffled voice asking the doctor as many questions as he could think of after reading through the education packet, but you paid no attention as you thought of the implications this might have on your job and life as a whole…

What felt like only a few moments passed in the fog of noise and chaos in your brain before you were gently pulled back to reality by Spencer’s soothing voice as he called out your name to get your attention. “What’s going on in that beautiful head of yours?” he asked when your eyes finally met with his concerned ones. 

“Too much… I don’t wanna think about it right now…” you whispered, a tear slipping from your eye as an array of emotions blasted through your body. He pulled you into a hug and rubbed your back, not pushing the topic further for the moment. 

Wanting a change in subject, you cleared your throat and focused on work, asking, “Did we get him? The unsub?”

As Spencer pulled away and tried to discreetly wipe a tear from his cheek, he laughed incredulously before saying, “All thanks to you.”

“Good. At least he’s put away now,” you said, relaxing as much as you could into the stiff hospital bed. 

Spencer looked at you and shook his head in disbelief as he said, “Only you could be told your heart stopped practically twice and that you may need surgery to fix it, and you’re still more concerned about if we caught the unsub or not.” 

“What can I say, I was passionate about putting that one away,” you said, forcing a small smile on your lips. 

Spencer, for the first time in a while, was at a loss of words for what else to say on the subject, so instead he simply whispered, “I love you,” before leaning forward to place a chaste kiss to your lips. 

The two of you quickly broke away from each other when you heard a squeal and something hitting the floor behind Spencer. When you both looked over to identify the sound, you saw your team standing in the room holding various gifts as well as your go-bag and some palatable food for breakfast. “You two! I- We- You-!” Penelope stuttered out as her eyes darted from your face to Spencer’s and back. She quickly crouched down and picked up what turned out to be a pack of makeup removing wipes before asking, “When did this happen?!”

“My man!” Derek said with a sly smile on his face as he went over to clap Spencer on the back.

“I- We can explain!” Spencer said, a bit of desperation in his voice as he watched Hotch place his get well balloon down on the table before walking out of the room. 

Spencer took one look at the returning terrified look on your face before starting to stand up to go after Hotch, but stopped when David placed a hand on his shoulder to stop his movement. “I’ll deal with it in a minute, kid. You stay with her.”

After a few moments of tense silence, you managed to say, “Surprise?” as Spencer once again resumed holding your hand. 

JJ laughed quietly as she sat down on the couch in the room, asking, “Like Garcia said, when did this happen?”

“Just over a year ago,” Spencer replied, squeezing your hand as his smile once again appeared. 

“A year?!” Penelope and JJ asked at the same time, their eyes wide in shock. 

David laughed and shook his head before asking, “And how did anyone else not notice?”

“In my defense, I thought it was an unspoken rule not to profile each other,” JJ mumbled, shaking her head in disbelief. 

“It’s not profiling if it’s obvious,” David said with a chuckle. He leaned over and placed a kiss to the top of your head before telling you, “Rest up and get to feeling better, you scared us all.”

“Yes sir,” you replied, huffing out a laugh as you watched him exit the room followed soon after by the rest of the team who gave you their well wishes too. “Well, I guess that cat’s out of the bag now…” you whispered, pulling your blanket closer to your body as your anxiety began to creep in. 

“Hey, we’ll figure it out,” Spencer reassured you, his eyes flicking up to the heart monitor and noticing that your rate was beginning to climb. He squeezed your hand as he said, “Right now we just need to focus on figuring out if you have that condition the cardiologist mentioned. Dave is talking with Hotch and I’ll talk with him soon too, okay?” 

He gently lifted your chin and mumbled, “Deep breaths, sweetheart…” You simply nodded in response as you closed your eyes and tried to breathe in time with him to calm your racing heart and mind. 

After a few moments, Spencer reached over you and grabbed the pack of makeup wipes and took one out, starting to bring it to your face, which prompted you to ask, “What’re you doing, Spence?”

“I’m helping you take your makeup off,” he replied simply as he began to gently run the wipe over your jawline. “I know you hate when you get acne from your makeup when we're busy with cases…”

“I can do it, love, I’m sure you’ve been up all night and you need rest too,” you told him, gently grabbing his wrist to stop his movement. 

“I don’t mind,” he told you with a small smile on his lips. “This gives me an excuse to admire your beautiful features…”

You could feel yourself blushing as you mumbled, “You’ve had my features memorized intimately since around two months into our relationship.”

“And I’ll never tire of your beauty,” he told you as he coaxed your hand off of his wrist and began gently working the makeup off your face. 

“Je t’aime, Doctor Reid. You always know how to make me feel better,” you whispered a few minutes later when the last makeup wipe was discarded. 

“I love you too, sweetheart,” he replied, placing a gentle kiss on your lips once more. 

When you were cleared to discharge the next morning, the rest of the BAU had already flown back home. Hotch offered to send the jet back to get the two of you, but knowing that they could be called out on a case, Spencer declined, also citing to him, “People with unstable heart disease and arrhythmias have the risk of deadly episodes while in the air due to the pressure changes within the cabin as well as the lower oxygen levels and higher risk of dehydration, not to mention the added stress both physically and emotionally.”

“Is that your way of telling me you’re just renting a car to get back?” Hotch asked, and the pair of you could practically see him pinching the bridge of his nose as he asked this. 

“Yes sir,” Spencer replied shortly. “If anything comes up feel free to call. We’ll both get our paperwork done before coming back to the office.”

“Thank you,” he said simply before hanging up. 

Since he hadn’t wanted to leave your side, Spencer hadn’t gotten the chance to speak with Hotch about your relationship, and over the phone it was hard to tell what the annoyance in his tone was over… As you began to think about those implications, Spencer glanced over at you before taking your hand in his and saying, “You’re working yourself up again…”

“I’m just scared is all…” you mumbled as the pair of you followed the rental car agent to the car you would be taking back to Virginia. 

Once you were both in the car after Spencer inspected it for cleanliness, he took your hand in his and kissed your knuckles, reiterating to you, “We’re going to figure it out. David said he thinks Hotch will come around, and if you’re worried about your heart, we’ve already got your appointment scheduled for when we get back home. Whatever happens we’ll take it on together like we always do.”

“Thank you, Spence,” you whispered, tears welling up in your eyes once more. You felt like you had done more than enough crying in the past few days, even though there had been more than one occasion when Spencer had rattled off some facts about crying being a great form of stress relief. 

Walking into headquarters a few days later, you tugged at your shirt uncomfortably as you and Spencer stepped into the elevator together. You had been to the doctor the day before and they had attached you to a 24-hour heart monitor that they would use to aid in your diagnosis. You’d be lying if you said all the wires didn’t cause you to be filled with an overwhelming feeling of insecurity. 

Taking note of your shifting, Spencer asked quietly, “Would you like to wear my jacket?”

“And give Hotch another reason to let me go?” you rebutted, your voice breaking at the end. 

“That’s not going to happen,” Spencer reassured you as the doors to the elevator opened and you two walked out and toward the BAU offices. 

It definitely felt that way though when the first thing you heard when emerging into the bullpen was Hotch calling both of your last names and saying, “You two, my office.”

Feeling like two teenagers caught in the act, when Spencer closed the door behind him, he immediately started rambling. “Hotch, please I can explain, we-”

“I don’t need an explanation, I need you to sign these forms,” your unit chief said, handing the both of you a packet of papers that you began reading even though the papers shook with the tremors in your hands. 

“If you just give me a second to-” Spencer tried again as he took the packet but didn’t so much as glance at it. 

“Sign the papers,” Hotch said, ignoring Spencer’s pleas for him to listen. 

“But-”

“Spence, read it,” you said a few moments later after you had read the summary of the form on the front page of the packet. 

At your words, Spencer finally looked down at the packet in his hands and within moments had it read, his mouth opening a little in shock as he asked Hotch, “Wait…you’re not mad?”

“Oh, I’m mad. I’m mad that you two would keep such a secret from us, not only because I thought we functioned as a family here, but also because of how much your relationship played a role in that Tennessee case," Hotch told him sternly. "Seeing as even I never noticed before now, and up until that case, it has never interfered with your work, I came up with some forms that should appease the higher-ups if for some reason this relationship were to get out to other teams.”

“So, if we sign these forms then we’re both allowed to stay on the team as long as it doesn’t interfere with our work?” Spencer asked, slightly breathlessly. 

“Correct,” Hotch replied, the corners of his mouth almost tugging up into a smile. “We can’t afford to lose either one of you from this team.”

“Well, that’s a relief…” you mumbled as you grabbed a pen out of the cup sitting on his desk and signed the paper in the appropriate places. 

“No more secrets, okay?” Hotch asked sternly as he eyed the two of you, pointing his own pen at each of you in turn. 

“No more secrets,” you both agreed, giggles flying out of both of your mouths as you looked at each other after saying the same phrase. 

“So, when’s the wedding?” Derek asked with a chuckle as the two of you emerged from the office once everything was filed away. 

“Once we get her heart situation figured out because I know she’ll want to go to Europe for the honeymoon,” Spencer replied as he pulled you close and placed a kiss on your forehead. The statement made your heart leap in your chest and you began to think of excuses to tell the cardiologist about what caused that reading on the monitor. 

So, with your job at the BAU still secure, you took a seat at your desk across from Spencer’s and sipped at the decaf coffee JJ had bought for the kitchenette, completely grateful for the team, but even more so for Spencer. You weren’t sure how you would navigate this crazy and unpredictable life without him.

[disease]

"DAUM MARRIES HER PEDANTIC AUTOMATOR GEORGE IN MAY 1920, JOHN HEARTFIELD IS VERY GLAD OF IT." GEORGE GROSZ // 1920 [watercolor and collage | 42 x 30.2 cm.]

[thehubops]

Step-by-Step Guide to Creating an Effective HubSpot Implementation Plan

Implementing HubSpot can significantly enhance your marketing, sales, and customer service processes. This powerful platform integrates various tools and features designed to streamline workflows, improve customer engagement, and drive growth. However, achieving a seamless transition requires a well-thought-out HubSpot Implementation Plan. Without a detailed plan, the process can become overwhelming, leading to inefficiencies and missed opportunities.

This comprehensive guide will walk you through the necessary steps, ensuring a successful implementation from start to finish. Whether you are new to HubSpot or looking to optimize your current setup, this guide will provide valuable insights and actionable strategies. The blog will cover various aspects of the implementation process, including the essential hubspot implementation checklist that will help you stay organized and on track. Additionally, we will explore the critical role of a hubspot implementation specialist in providing expert guidance and support throughout the journey. Finally, we will delve into leveraging hubspot cms features to maximize your content management capabilities and enhance your marketing efforts.

Step 1: Understanding Your Needs

The first step in creating an effective HubSpot Implementation Plan involves understanding your business needs. This phase requires a thorough assessment of your current processes, identifying areas where HubSpot can provide the most value.

Key Considerations:

Evaluate existing marketing, sales, and customer service workflows.

Identify pain points and inefficiencies.

Define specific goals for implementing HubSpot.

Step 2: Engaging a HubSpot Implementation Specialist

A hubspot implementation specialist can provide invaluable expertise during the setup process. Their experience with hubspot crm implementation and other HubSpot tools ensures that your implementation is both efficient and effective.

Benefits of Hiring a Specialist:

Customized implementation strategies tailored to your business.

Expertise in configuring and optimizing HubSpot tools.

Ongoing support and troubleshooting.

Step 3: Developing a HubSpot Implementation Checklist

A detailed hubspot implementation checklist is crucial for a structured and organized setup process. This checklist should cover all aspects of the implementation, from initial setup to final testing.

Essential Items on the Checklist:

Account and user setup.

Integration with existing tools and systems.

Customization of properties and fields.

Data migration and cleanup.

Setting up workflows and automation.

Step 4: Setting Up Your HubSpot Account

The next step in your HubSpot Implementation Plan is setting up your HubSpot account. This involves configuring your account settings, adding users, and establishing user permissions. To ensure nothing is overlooked, it is essential to refer to your hubspot setup checklist during this process.

Key Actions:

Create your HubSpot account and choose the appropriate subscription plan.

Add team members and assign roles.

Configure account settings, including branding and company information.

Step 5: Integrating HubSpot with Existing Systems

Integration is a critical component of a successful HubSpot implementation. Ensuring that HubSpot works seamlessly with your existing systems will streamline your operations and enhance data flow.

Integration Steps:

Identify systems that need integration (e.g., CRM, email, marketing automation).

Use HubSpot’s native integrations or third-party tools.

Test integrations to ensure data accuracy and functionality.

Step 6: Customizing HubSpot for Your Business

Customizing HubSpot to fit your specific business needs is essential for maximizing its potential. This involves tailoring properties, fields, and workflows to align with your processes.

Customization Actions:

Create custom properties and fields to capture relevant data.

Set up workflows and automation to streamline processes.

Customize dashboards and reports to track key metrics.

Step 7: Migrating Data to HubSpot

Data migration is a critical step in the hubspot implementation process. Ensuring that your data is accurately transferred to HubSpot will provide a solid foundation for your operations.

Data Migration Process:

Clean and prepare your data for migration.

Use HubSpot’s data import tools or engage a specialist for complex migrations.

Validate and test the migrated data to ensure accuracy.

Step 8: Leveraging HubSpot CMS Features

HubSpot offers a robust content management system (CMS) that can significantly enhance your marketing efforts. Utilizing hubspot cms features will enable you to create, manage, and optimize your content effectively.

Key CMS Features:

Drag-and-drop editor for easy content creation.

SEO tools to optimize content for search engines.

Personalization features to tailor content for different audience segments.

Step 9: Training Your Team

Training is a vital component of a successful HubSpot implementation. Ensuring that your team is proficient in using HubSpot will maximize the platform’s benefits. Partnering with a b2b hubspot agency can provide specialized training tailored to your business needs, further enhancing your team’s skills and proficiency.

Training Strategies:

Provide comprehensive training sessions for all users.

Utilize HubSpot’s extensive library of training resources and certifications.

Offer ongoing support and advanced training as needed.

Step 10: Monitoring and Optimizing Your Implementation

The final step in your HubSpot Implementation Plan involves continuous monitoring and optimization. Regularly reviewing your setup and making necessary adjustments will ensure long-term success.

Optimization Techniques:

Regularly review and update workflows and automation.

Monitor key metrics and adjust strategies as needed.

Stay updated with new HubSpot features and best practices.

Conclusion

Creating an effective HubSpot Implementation Plan requires careful planning and execution. By following the steps outlined in this guide, you can ensure a smooth and successful implementation. Engaging a b2b hubspot agency or hubspot implementation services can further enhance your implementation process, providing expert guidance and support.

For businesses looking to optimize their HubSpot setup, leveraging the expertise of a hubspot implementation specialist and utilizing the comprehensive hubspot setup checklist will be crucial. Additionally, fully utilizing hubspot cms features will enable your marketing team to create and manage content efficiently, ultimately driving better results for your business. Engaging hubspot implementation services can further enhance the process, providing expert guidance and support to ensure a smooth and successful implementation.

With a well-executed HubSpot implementation, your business will be well-equipped to streamline operations, enhance customer relationships, and achieve your marketing and sales goals.

[sagalmahamud]

The zone of non-being

45 x 55 cm

Embroidery on cotton

(Text translated from norwegian below)

A series of automated, trustbuilding behaviors

we’re talking about invisible negotiations

this is the theater of everyday life.

A life in the inbetween

of being human and a non-being

And I know

it is a losing strategy.

What does it look like?

When the inner surveillance camera strikes and

you get to breathe out

[healthinsurancethings]

How Both Medicare Claims Automation and CMS Pricing Transparency in Healthcare Are Related to Each Other?

Medicare claims automation and CMS pricing transparency are two critical initiatives reshaping the healthcare landscape, promoting efficiency and accessibility for patients and providers alike. Both are driven by the need to enhance better healthcare affordability and streamline operations, and the how they jointly contribute to informed decision-making and cost management.

Medicare claims automation leverages advanced technologies to process the claims more efficiently. By reducing the manual intervention, this approach minimizes the chances of errors, accelerates reimbursements, and cuts the administrative costs. Automation also enables the real-time processing of claims, allowing patients and providers to access accurate billing details promptly.

CMS pricing transparency complements this by requiring the healthcare providers to disclose the right costs of procedures and services. This initiative also empowers the patients with the clear knowledge to compare prices across providers, bringing competition and encouraging cost reductions.

The relationship between these two efforts becomes evident when considering how automated claims data informs transparency initiatives. Automated systems generate precise, consistent data about service utilization and costs, enabling CMS to monitor and enforce pricing transparency effectively. Additionally, patients can cross-reference claims data with pricing disclosures to verify accuracy, increasing trust in the system.

Summary

Together, Medicare claims automation and CMS pricing transparency streamline healthcare transactions, reduce confusion over costs, and promote accountability. Their ensures patients receive timely, affordable care while helping providers maintain compliance and improve operational efficiency. They are considered vital components of a modern, patient-centric healthcare system.

[regular-gnome]

hey..

at what point do collectors opt to turn things from puppets to scrolls? I feel like turning an entire living creature into [a piece of paper] is very complicated, while turning them into simple puppets is easier because they keep all the same parts, just simplified and wood?

It is! It depends on the person's proficiency and understanding of the mechanism regarding when and how they change the creature. Once someone gets good at it, the creature can be transformed into a lifeless object without it dying in the process, and they will move on to more complex and efficient ways.

The way I see it, archiving is a form of information compression and storage—and there is A LOT of information. When looking at Earth creatures we have everything from single-cell bacteria to whales that range up to 100 quadrillion cells, all with different sizes. The smallest single-cell critter is 0.3 μm, while the largest single cell is an ostrich egg that can get to 18 cm. So it's not just noting "a cell"—there's also a lot of information about the cell content, size, the DNA, current water, and oxygen levels, what protein it contains and how much. Then there are spatial dimensions. (While we can consider there being more, especially in fiction, I’m sticking to three; trying to visualize four fills me with frustration and existential dread xD) Every cell has its place in space in relation to the others, and all the contents' relations are also important. If, suddenly, all histones materialize inside a mitochondria instead of the nucleus, we can have a problem. Additionally, physical and chemical processes gotta be considered. There's electricity powering our brains, hearts, running nerves, air in airways traveling to lungs, chemical signals traveling between synapses that also need to be accounted for. So, you have all the contents in space, their vectors, and building blocks. Thats a ton to save. This information has to be compressed to be preserved in an organized manner while also remaining lossless so that when returned to its original shape, it's as it was. Not even mentioning that in intelligent beings, there are also minds to take care of. Jellyfish might be fine after 100 years in a static void, but a human? Yhhhhh.

I think the mechanism would work by saving information in intangible magic and assigning it to a physical medium—be it a statue, doll, book, or scroll. If it is physical and can carry information, it can be used. We can argue the mind is part of the soul, or it is a biochemical process, but the fact is nobody really knows for sure what it is and Im not a theolog, so for the sake of this universe, I'll say it's something that occupies the same space magic does and is influenced by chemical processes, meeeeaning it can also be tricked by them. And the magic.

The first degree of preservation would be spells that only change the material but keep all shapes and info in place. This wouldn't require much thought while executing and could be "automated" or worse, taught to mortals (if they have enough magic to power the spell), like petrification or changing someone into wood, metal, or any other solid material. It's not perfect, if the structure is damaged, the spatial information is damaged too. Breaking is one thing, but imagine if the statue melts.

The next step would be assigning objects with some compression and change, like toys and dolls. I feel like there would need to be a system like a content library, so not every single atom is saved each time, but chemical structures like nucleotides in DNA (the ATGC thingies) would just have a shortcut. Larger repeating patterns could also be assigned their own id to save data, and it would slowly stack up. While things are written in intangible magic form and anchored to the medium, the medium can be somewhat customized, like the decorations the Collector added to the dolls. The mind, running in controlled magic, can also be affected, as we saw with Collie trying to scare them and Luz’s dream. On the spell keeping the preserved critter stable has a link to what shortcut it uses so with countless diffrent worlds and structres it wouldnt mix up.

Then we go further into compression, reducing size and dimensions until we reach a point where one axis is almost entirely removed, and we end up with a scroll. Then there are other things—creatures saved as amber miniatures, snow globes, scrolls, or drawings, sometimes purely to annoy the sibling that has to deal with the creature in unhandy form. A more permanent binding would be in a book that can contain a bunch of different animals. Rebinding for long-term preservation is the Curator’s job.

Looking at Earth creatures, eucariotic life shares ancestry with some ancient bacteria that decided to rebel and started to cooperate, so we share similarities even with distant organisms in some strutures since they come from each other. So when it comes to preserving whole populations with relations, the library of compression doesn’t have to be separate for every single animal or plant. For each section of the archive, there would be a common library of building blocks, and scrolls being somewhat separate carrying the exact instructions for body arrangement and the soul/mind/the part that makes them alive attached.

Next is unpacking the information. I think this requires the ability to interpret and recreate what was saved that mortals lack. While they couldn't really unpetrify others, a collector could (assuming the mind hadn’t deteriorated into a husk). In the case of an automated spell, I think it would result in a very lossy transmutation—like a jpg losing pixels, the creature might lose like heart funtion. The Collector's spell also looked temporary or incomplete since an influx of other types of magic (like in Amity or Raine’s case) was able to push back on it. That might also be why they were conscious in the form they were in. Not meant for long just enough to take them to archive in normal conditions. When a creature is heavily compressed, it needs external force to rebuild, as it's essentially written fully in magic. That’s what I think happened to the Owl Beast. Lilith released it from the medium, but since it wasn’t fully rebuilt, it being a magic form attached itself to a magic source.

SO YEAH, its a process that takes quite a while for them to master and it comes with experience. But when experience is based on life it often makes it hard to practice so those with less empathetic approach master it faster. Thanks for the ask! I was dying to talk about that for such a long time and that was a perfect thing to organise thoughts

[artpollsblog]

Round One - Set 150

Please click on the images to see the full art.

Left: Life and Death 1884 by Akseli Gallen-Kallela

Description: two paintings in one: a small horizontal rectangle in the middle of the larger veritical rectangle art shows four people next to a boat, 3 women and 1 man, one woman and man look at eachother. The larger background rectangle shows a human skull with a tree with white blossoms growing out of one eye socket, and a cracked pot with a plant in it. The leaves from the tree growing out of the skull overlaps over the image of the people and the boat. At the top of the larger background are two dragonflies mating.

Propaganda: it is such a different composition that really struke me when I saw it.

Life and Death 1884 by Akseli Gallen-Kallela. Oil on panel. The art is 60 x 43 cm. Accessed through Wikipedia Commons (link here)

Right: Mänttä's History of Origin (1937) by Lennart Segerstråle

Description: There is a large, oval-shaped hole in the ceiling of the first story of a museum, and in the short stretch of wall between the ceiling and the floor, lining the entire oval, is a frieze potraying multiple scenes. It is painted in shades of blue, white, black and brown, and tells the origin story of the city of Mänttä.

The first scene of the frieze shows a bearded man, Gustaf Adolf Serlachius, sitting in an apothecary and getting an idea for a groundwood plant.

The next scene shows Serlachius and workmen carrying a long rowboat upstream in rocky rapids.

Next the groundwood plant is being built, while Serlachius catches fish in its waters.

Volunteers clear the rapids of boulders, and then lie on the shore, drunk on the liquor they were given as reward for the hard work.

Workers hang the newly made sheets of wood pulp to dry.

The finish products, covered with a tarp, begin their journey out to the world in a long rowboat.

The bales of sheets are unloaded and moved.

The products are once again covered and on the move. This time they are being pulled by a horse, its warm breath leaving a trail of steam in the biting winter air.

The product has reached its destination. Men and horses are warming up on the outskirts of Saint Petersburg, on the snowy yard of a warehouse.

Propaganda: The frieze in the Gustaf building of the Serlachius museum tells the origin story of the city of Mänttä, which began around a groundwood plant founded by Gustaf Adolf Serlachius. The scenes show everything from Serlachius having the idea, to traveling to the site, to building the plant, making the products, and delivering them all the way to Saint Petersburg. The art is gorgeous especially in the way it potrays water, and the rays of light that shine on the idea of the plant and around the silhouette of Saint Petersburg. There is a lot of art and history to see in the Serlachius museum, but this was easily my favourite part of the experience. For those who know Finnish or have it in themselves to deal with automated translation, the museum's page on the frieze is worth a read for more context:

Finnish page here / english page here.

Mänttä's History of Origin (1937) by Lennart Segerstråle. Stucco lustro. The art is . 80 cm 280 cm. This art is at the Serlachius Gustaf Museum (link here). The art was photographed by Sampo Linkoneva.