#SEO-optimized content
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SEO-Optimized Content: Elevating Your Online Presence
In the competitive digital landscape, SEO-optimized content is the cornerstone of a successful online presence. Search Engine Optimization (SEO) is the practice of enhancing your website's visibility on search engines by creating content that aligns with user intent and search engine algorithms. By prioritizing quality, relevance, and technical precision, businesses can drive organic traffic, improve engagement, and strengthen their brand authority.
SEO-optimized content starts with thorough keyword research. This involves identifying the specific terms and phrases your target audience frequently searches for. These keywords are strategically placed in titles, headers, meta descriptions, and throughout the body text to improve search rankings. However, effective optimization doesn’t mean overloading your content with keywords; it’s about integrating them naturally while delivering valuable information that meets the needs of your readers.
Creating engaging, high-quality content is equally important. Search engines like Google reward material that is informative, well-structured, and provides solutions to user queries. Break up content with headings, bullet points, and concise paragraphs to enhance readability. Visual elements like images, infographics, and videos also improve user engagement but must be optimized with alt text and compressed to maintain fast page speeds.
User experience (UX) is a critical factor in SEO success. Content must be mobile-friendly, easy to navigate, and quick to load to rank higher on search engine results pages (SERPs). Internal linking within your website keeps visitors engaged longer, while external links to authoritative sources boost your content's credibility. Combining technical SEO elements, such as clean URLs, SSL security, and XML sitemaps, ensures your website is easily accessible to both users and search engines.
Consistency is key to building an authoritative online presence. Regularly publishing fresh, relevant content keeps your site active and appealing to both search engines and users. Blogging, creating how-to guides, or publishing case studies are excellent ways to showcase expertise and address audience needs. Additionally, revisiting older content to update information or add new keywords ensures it remains relevant and competitive.
The benefits of SEO-optimized content go beyond improved rankings. It establishes trust with your audience by answering their questions and providing value, positioning your brand as a leader in your industry. This trust leads to higher engagement, increased social sharing, and better conversion rates, ultimately driving business growth.
In a crowded digital market, SEO-optimized content is a long-term strategy for success. By combining strategic keyword usage, engaging material, and an emphasis on user experience, businesses can attract, retain, and convert more visitors. Whether you’re launching a new website or refining an existing platform, an investment in SEO optimization ensures your content delivers measurable results.
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Empowering Engagement Through Seamless Content Generation at humai.in
At humai.in, content generation is not just a process; it's a dynamic strategy. We believe in crafting compelling narratives that resonate with our audience. Our innovative approach ensures that every piece of content, be it textual or visual, reflects the essence of our brand, fostering meaningful connections and sustained engagement.
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24 SEO-Optimized Health Articles to Boost Your Knowledge
Article 1: The Importance of Regular Exercise for a Healthy Lifestyle Regular physical activity is not just a way to stay in shape; it’s a cornerstone of overall health and well-being. Engaging in exercise brings about a multitude of benefits that extend far beyond aesthetics. From improving cardiovascular health and boosting mood to aiding in weight management, exercise plays a pivotal role in…

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#Fitness tips#Health articles#Healthy habits#Holistic health#Lifestyle choices#Mental well-being#Nutrition advice#Positive changes#SEO-optimized content#Wellness insights
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I am a freelance prompt engineer by day. I wanted to experiment with it to see how they would fare with descriptions (specifically looking at the general channel description and video descriptions), and I immediately saw an uptick in views on my Doey and Yarnaby video. I left my iilluminaughtii video's description the same (as my currently most viewed video) and changed the Poppy Playtime video's description so I could have a source of comparison. I specifically wanted to see if the trends captured by the model would help with catching the videos to the algorithm, and it seems to be working.
I understand AI hesitancy however, so I wanted to get thoughts on here before continuing to do so. Would using AI for descriptions and other algorithm-catching elements be understandable in your eyes, or should I continue to make my own descriptions moving forward? I decided to make a poll, so:
#poppy playtime#youtube#poppy playtime chapter four#ai#content creation#iilluminaughtii#doey#yarnaby#prompt engineering#algorithms#search engine optimization#seo
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Business Marketing Tips
Branding with Business Marketing Tips
Tips for Business Marketing
Your Website is Your Brand’s Identity Think of your website as your digital storefront. But without strong SEO (Search Engine Optimization), it’s like putting your store in the middle of nowhere. A well-optimized website continues to bring in inquiries and feedback passively—working for your brand even when you're not.
Digital Marketing is the Lifeline of Your Website A website without digital marketing is like a dead fish in still water. To stay ahead of your competitors, you need a strong online presence—and that’s only possible with consistent and targeted digital marketing strategies.
Social Media Keeps Your Business Visible and Connected Social Media Marketing isn’t just about posts—it’s about building and maintaining relationships. An active network can open doors to new clients and opportunities.
Pickmyurl is a trusted digital marketing agency based in Thane. 📞 Phone: +91 22 4012 2285 📧 Email: [email protected] ���� WhatsApp: +91 98195 95495 🌐 Website: https://pickmyurl.com
#seo-services#social-media-marketing#online-branding#internet-marketing#google-ads#performance-marketing#web-design-and-development#marketing-strategy#digital-growth#marketing-consultant#website-optimization#ecommerce-marketing#lead-generation#search-engine-marketing#email-marketing#b2b-marketing#local-seo#growth-hacking#online-advertising#paid-marketing#influencer-marketing#content-marketing#video-marketing#marketing-agency-india#marketing-trends#branding-solutions#conversion-optimization#marketing-for-startups#digital-business-growth#digital-ads
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#digital marketing#marketing#business#search engine optimization#students#smm#sem#seo#content writting
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You know you've irreversibly turned into an adult while you weren't looking when you realize you have opinions on toilet cleaning agents and get excited over finding a good one.
#no tumblr I will not add tags#either this finds its people or it flops#this is the screaming into the void website not the seo optimized content farm website
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#digital marketing#social media marketing#emailmarketing#seo#search engine optimization#search engine marketing#seo services#i sell custom content#content creator#socialmedia
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30. What piece of yours do you think is underrated
I'm curious!
Honestly? I can’t think of a single drawing that hasn’t gotten more engagement than I ever dreamed of on Tumblr. Many of my posts on Instagram were lucky to reach up to eight likes and comments collectively on a perfect day, and my posts on here that include art usually get around 30 notes at the lowest— and that’s just for the first 24 hours!
If I had to choose one, maybe that canvas full of brainstorming doodles of possible monster designs for a creature catcher I’d like to make someday? Ultimately, though, it’s not my best work and I tried to crank it out really fast— I think it did pretty well for what it is and the number of followers I had at the time of posting it. It also performed a lot better here than it did on Instagram! 17 likes is a lot more than 3, hehe.
Really though, I’m still flabbergasted that any piece I post on here gets more than twelve notes in a month before dying off entirely. The more time I spend here the more I realize Instagram is heck on earth for artists trying to get a business of the ground. You guys are angels 😭
#100% blaming Instagram for my hesitancy to put more effort into re-launching my art business.#posting more often + at good times for activity + using SEO optimized phrases + abiding by trends + creating evergreen content as well---#--- only to be consistently rewarded with less than a third of the usual engagement I'd receive was a slap in the face.#every improvement I made was one step forward and two steps back.#I'm forever grateful that I decided to take the leap and make a tumblr account after feeling prompted to do so.#I love it here :>#ask games#sofie answers asks
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Brandon Cooper Design

Brandon Cooper Design provides marketing and creative services in Stuart, Palm City and across the Treasure Coast — helping small businesses get found, trusted and chosen through strategic branding, website design, content creation, local SEO and video storytelling.
Service Area (In Florida): Stuart, Palm City, Martin County, Port St. Lucie, Hobe Sound 33455, Jensen Beach 34957, Port Salerno 34997, Sewall’s Point 34996
Business Hours: Mon-Fri: 9AM — 5PM EST Payment Methods: Credit Cards, DCH Direct Deposit Contact Name: Brandon Cooper
Contact Info: Brandon Cooper Design Address: Stuart, FL 34996, USA Phone: +1 (772) 210–4318 Mail: [email protected] Website: https://www.brandoncooper.com
Find Online: YouTube: https://www.youtube.com/@BrandonCooperDesign



#Marketing Consultant Stuart#Website Design Stuart#Branding Stuart#Creative Services Stuart#Logo Design Stuart#Marketing & Advertising Stuart#Local SEO Stuart#Search Engine Optimization Stuart#Google Business Profile Optimization Stuart#Marketing Strategy Stuart#Creative Consulting Stuart#Content Creator Stuart#Email Marketing Automation Stuart#Marketing Consultant Palm City#Website Design Palm City#Branding Palm City#Creative Services Palm City#Logo Design Palm City#Marketing & Advertising Palm City#Local SEO Palm City#Search Engine Optimization Palm City#Google Business Profile Optimization Palm City#Marketing Strategy Palm City#Creative Consulting Palm City#Content Creator Palm City#Email Marketing Automation Palm City
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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024
Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.
SEO: GOOGLE & OTHER SEARCH ENGINES
Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK.
The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common. You can read the full study here.
Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped.
New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview.
This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones.
Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google.
Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...
While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from.
Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time.
Missed Google news in February? Here’s your update. And just in case you are really behind, here is January.
Not Google
Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t.
Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia.
SOCIAL MEDIA - All Aspects, By Site
General
A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population.
Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]
Bluesky is now open to everyone - it was previously invite-only.
Facebook (includes relevant general news from Meta)
Meta has introduced several changes to its Ad options, applying to Facebook and Instagram.
Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”
Instagram
An updated post on Instagram's algorithm and how it works.
Instagram is still beta testing longer Reels for some users.
If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)
LinkedIn
Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication.
Pinterest
Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know.
Reddit
Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site.
Google is paying Reddit to scrape its content through the API instead of from the web.
Snapchat
Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go.
Threads
Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works.
TikTok
There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy.
You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“
TikTok may be testing a photo app, which would obviously compete with Instagram.
Twitter
What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked.
Tumblr
Tumblr will be selling data access to AI companies.
YouTube
This is a pretty decent article on YouTube SEO.
(CONTENT) MARKETING (includes blogging, emails, and strategies)
Small and micro-businesses need an email list. An email list is:
portable (unlike most social media followers or marketplace buyers)
is available to almost everyone, as we all need at least one email address if we are online
less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)
I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)
Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through.
Find out how to get people to read all the way to the end of your content.
Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6.
We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”
ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)
Google Ads can now be tracked in Google Analytics 4.
Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023.
STATS, DATA, TRACKING
Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out.
BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers. For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”
According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”
Trend alert: bag charms are back.
IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS
Almost all of these 12 video tools are free, and some can be used on your phone.
MISCELLANEOUS
This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items.
Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.
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🚫 Top YouTube Thumbnail Mistake on iOS (And How to Fix It)
At Betafore, we are passionate about all things digital, from crafting flawless code to creating YouTube thumbnails that compel viewers to pause. Bad thumbnail designs that don't work on phones, especially iPhones, are one of the biggest mistakes that even the best makers make.
If you're losing views or struggling with click-through rates, this post is for you, because the problem might not be your content, but your thumbnail. Thumbnails are the first thing people see when browsing, and if they’re not eye-catching or clear, viewers may scroll right past your video, no matter how great it is. A well-designed thumbnail acts like a billboard for your content, grabbing attention, sparking curiosity, and encouraging clicks. In today’s crowded YouTube space, your thumbnail could be the key difference between getting lost in the feed or standing out and getting watched.
What is a YouTube thumbnail?
YouTube thumbnail is the small preview image that represents a video and helps attract viewers by giving them a quick idea of the content. It's often custom-designed with bold visuals, readable text, and eye-catching colors to stand out in search results and recommendations. A good thumbnail can significantly increase clicks and views by making the video more appealing and clickable.
📱 The #1 YouTube Thumbnail Mistake on iOS
Safe Zone Violation In Design: A safe zone violation is created by placing significant components, such as faces or text, in close proximity to the borders of your thumbnail.
On iOS, YouTube overlays things like:
The length of the video
A "Watch Later" button
Playlist icons
These run exactly on top of your thumbnail corners. So, guess what if you have forced your strong title or face expression into the corner? Readers of iPhones cannot see it. It is either covered or clipped.
Other Common Mistakes to Avoid
The majority of YouTube traffic comes from mobile devices, and if your thumbnails aren’t optimized for small screens, you're likely losing a huge chunk of potential viewers before they even click. Below are common thumbnail mistakes that can cost you views, along with why they matter and how to fix them:
How to Design Better YouTube Thumbnails for Mobile
Here are Betafore’s top tips to make sure your YouTube thumbnail design is optimized for iOS and mobile devices:
Use a safe zone - Keep text and faces away from the outer edges.
Think BIG - Text that is bold and has a lot of contrast always wins..
Check mobile previews - Use YouTube Studio or test thumbnails on your iPhone before uploading.
Put feeling first - Faces with strong expressions always get more clicks.
Design mobile-first - Over 70% of YouTube traffic comes from phones. If it works on iOS, it’ll shine everywhere.
Why Better Thumbnails Matters?
“90% of the best-performing videos have custom thumbnails, according to Google Help.”
A strong YouTube thumbnail isn’t just about looks , it drives clicks, increases engagement, and boosts your content in the algorithm. And with most users on mobile, iOS optimization is non-negotiable.
At Betafore, we help creators, influencers, and brands design content that doesn’t just look good but also performs.
Want Thumbnails That Drive Real Results
From high-performing websites to thumb-stopping visuals, we build digital experiences that drive results. Design. Strategy. Impact - every click counts.
📬 Work with us 🌐 Visit betafore.com 📱 Follow us for more tips: Tumblr | LinkedIn | Instagram
#youtube thumbnail design#youtube tips#mobile optimization#ios design#content strategy#betafore#youtube seo#video marketing#thumbnail fails#creator tips
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How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.
Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.
Problems Solved vs. Products & Services, Features & Benefits
Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.
Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.
The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..
Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.
A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.
Extracting & Promoting Thought Leadership
When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:
TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them
MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem
BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions
OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly
Tip: it’s important to have a good balance of all types of content (except OOFU).
It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.
Lead-Generating Content Begins with Keyword Research
Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.
Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.
Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.
Best Practice: Google Search Console reports the keywords people searched for to find you.
Creating Lead Magnets
When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.
Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.
The Manufacturing Content Creation & Lead Generation Process
Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:
Conduct keyword research and optimize all of your current content for search
Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials
Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems
Syndicate unique versions of this content on high ranking, third-party websites
Launch Google ads and email campaigns to bring more prospects in
Create microsites to promote how you solve specific problems in your top vertical markets
Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended
Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy
This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.
The Case for a Marketing Audit
While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.
An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.
Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).
#manufacturing marketing#industrial marketing#b2b marketing agency#content marketing#search engine optimization (SEO)#brand storytelling
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Free DA PA Checker Tool
One of the most important free SEO tools is the DA PA Checker tool, which can evaluate the Domain Authority (DA) and Page Authority (PA) score of either a website or a single webpage by owners, marketers, and SEO professionals. Moz developed metrics for ascertaining the strength and credibility of a website in terms of ranking potential on search engines like Google.
Key Characteristics of the DA PA Checker Tool Domain Authority (DA): What is DA? Domain Authority refers to a grading scale between 0 and 100, which signifies the general power of a website's domain when concerning the potential of rank-ability in search engines. The higher the DA, the better is the possibility to rank. Why is DA Important? DA depends on the quality and amount of backlinks, the age of the website, the quality of its content, and overall user experience. Generally, more authoritative websites with higher DA scores have better results in search. Page Authority (PA):
What is PA? Page Authority scores the potential for a particular webpage to rank well in search. It's similar to DA but looks at pages, not your overall domain. Why is PA Important? PA becomes really useful when analyzing specific pages that need improvement about their SEO performance. A high PA might signal that it's a page that has strong backlinks and has content aligned closer to what your target audience is looking for. SEO Monitoring:
DA PA Checker has the capability of letting anyone know how any website or page is positioned in terms of its authority, which further guides optimization efforts. Checking DA and PA enables a user to know where his website or page lies in the competitive landscape and lets him decide upon an appropriate SEO strategy: improving content, acquiring backlinks or bettering user experience. Free And Easy To Use
Many DA PA Checker tools are available for free, allowing users to input a URL and get instant insights into the DA and PA metrics without needing advanced SEO knowledge. Some tools may offer additional features such as bulk DA PA checking, which is helpful for analyzing multiple URLs at once. How the DA PA Checker Works Input URL: The DA PA Checker needs a simple to use the URL of the website, or a particular page you'd like to research. Metrics Analysis: Check of DA and PA is carried out with some factors including; Backlink Profile: It outlines the number of high-quality, diverse backlinks that are pointing to the site Content Quality: Relevance and optimization of content on the page or domain. Social Signals: Social media engagement indirectly impacts DA and PA. Internal Linking Structure: The way in which a site links its pages. Display of Results: The tool provides DA and PA score along with other data like spam scores which would help users identify risks and drawbacks. Benefits of Using the DA PA Checker Tool Quick Grading: It allows users to instantly grade the authority of the own website or their competitors' sites, thus making decisions easier on the basis of choosing an SEO campaign.
SEO Tracking of Performance: This tool helps owners track progress against time by checking DA and PA. They can understand how well their SEO efforts are improving.
Competitor Comparison: The tool enables users to compare their site's authority with their competitors' sites, allowing users to uncover strategies in order to surpass those competitors in search rankings.
Develop Backlink Strategy: Because backlinks have major impacts both on DA and PA, this tool is going to highlight opportunities for the link-building strategy to improve both scores.
Limitations of DA PA Metrics Good DA and PA are certainly useful lagging indicators of SEO potential; however, they should be out of the focus of an SEO campaign. These metrics are proprietary to Moz and are not indicative of what happens within the algorithms of other search engines. Moreover, DA and PA scores fluctuate for a multitude of reasons including the factors of algorithm updates and shifts in the backlink profile.
#seo#digital marketing#digital marketing services#search engine optimization#social media marketing#seo services#content marketing
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Dr. Jerry Doby
Dr. Jerry Doby, a respected editor and media maven, has been serving as the Editor-in-Chief at The Hype Magazine for over a decade. With his extensive experience in SEO-optimization research, Dr. Doby has made significant contributions to the entertainment, music, and lifestyle industries. His accomplishments and accolades have solidified his role as an influential figure in the media world,…
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How to Avoid Generative AI In Your Search Browser
I've seen countless people complain about generative AI in their search results. Whether it's google images, a sketchy website using CHATGPT, or a fake artist trying to scam you out of money, generative AI is unfortunately everywhere. Before I reveal my methods of banishing AI to the shadow realm, let's go over the basics.
Not everyone is familiar with tech terminology, or how AI actually functions.
What's the difference between AI and generative AI?
AI has been used for decades in programming, technology, and social media. AI used to be reserved algorithms and code, but now it's being used to generate content (texts, websites, images etc.) That's where the term generative AI comes from.
Why is generative AI bad?
Generative AI collects available data, stores it, and uses all of it to form sentences, a picture, or whatever else you want it to make. The problem is, this user data is taken without consent to train AI models.
A machine heavily references human input, using any combination of it to come out with the final product. AI can and does steal creatives work. It can't come up with anything original on its own.
Businesses, scammers, and reposters use AI-created content to profit off of internet content with NO EFFORT. Feeds hosting AI drive regular people away from seeing and engaging with something a person spent time making. That means that any person creating content on the internet is now losing money due to the AI's widespread acceptance.
The last issue I want to quickly touch on is that AI isn't always right. It does not understand whether the information that it's scalping is even factual. Generative AI interprets prompt keywords, not nuance or conversation. Even if an AI references a source, it may spit out irrelevant info or only highlight a piece of original text, leaving out a bigger picture.
How to Avoid AI:
Method 1: "Enter before:2021" after your search query. This is especially helpful in Google Images.
Method 2: Use "-ai" after you search. This only works for content tagged as AI, or that mentions it's AI generated.
Method 3: Avoid sketchy looking websites filled with lots of ads, buggy articles, and a choppy writing flow. Only read articles, journals, and publications from established websites that are known to hire human writers.
Those are my tried-and-true methods! In my experience, the before: command is the most reliable. I may make a post like this for AI content on social media, including Tumblr, once I figure out how to avoid seeing it on platforms.
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