A Guide to Building Trust and Loyalty in Food Service Business
Cultivating trust and loyalty among customers, particularly those with food allergies, is indispensable in food service settings where dietary preferences and restrictions are as diverse as the dishes served. Establishing a bond built on transparency, safety, and exceptional service goes beyond mere transactions; it's all about fostering relationships that can withstand the test of time. This article delves into the pivotal strategies food service establishments can employ to earn their clientele's trust and inspire unwavering loyalty.
Trust is built over time through consistently delivering exceptional service, and loyalty follows when customers feel understood, respected, and safe.
Building Trust with Customers
Building trust with customers, particularly those with food allergies, involves a consistent commitment to safety, transparency, and excellent service. Here are key strategies to cultivate trust:
Be Transparent and Honest: Be upfront about your menu and the potential allergens in your food. Honesty fosters trust and is particularly crucial for customers with food allergies.
Ensure Safety: Implement rigorous food handling and preparation protocols to avoid cross-contact with allergens. Customers will trust your establishment when they feel their health is prioritized.
Maintain Consistency: Deliver consistent service quality, from the food quality to the attentiveness of the staff. Consistency signals reliability, building trust over time.
Acknowledge Mistakes: If a mistake happens, own up to it, apologize sincerely, and rectify the situation promptly. This demonstrates integrity and can strengthen trust.
A Guide to Fostering Loyalty
Loyal customers are invaluable to the long-term success of your establishment. They not only frequent your business but also recommend it to others. Here's how you can foster loyalty:
Provide Exceptional Service: Always aim to exceed customer expectations. A satisfied customer is likely to return and become a loyal patron.
Personalize the Experience: Remember regular customers, their preferences, and their allergies. Personal touches like these make customers feel valued and enhance their loyalty.
Encourage Feedback: Ask for feedback and show customers you value their input. Make necessary changes based on their suggestions, which can increase their loyalty.
Reward Loyalty: Implement a loyalty program or offer discounts to regular customers. Rewards give customers a tangible reason to return.
When dealing with allergic customers, their safety is the top priority. Their trust in your ability to cater to their dietary needs and prevent cross-contact with allergens is critical. Their loyalty stems from repeated positive experiences where they feel understood, cared for, and safe.
Maintain clear communication, offer allergen-free options, and train your staff adequately to handle food allergies.
In conclusion, ensuring clear and accessible communication regarding allergens in food packaging and labeling is vital. Factors like label design, multilingual labeling, symbols, packaging materials, and integrity are crucial in keeping us safe, especially those with food allergies.
Every detail matters in creating a safer food environment, from ensuring the labels are easy to read to selecting the right packaging materials to prevent cross-contact. These steps aren't just about meeting regulations but looking for each other's well-being. By prioritizing these aspects, we minimize risks and build trust and confidence in the products we consume.
Overall, it's a reminder of the personal impact of allergen awareness and the importance of taking it seriously in our everyday lives.
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Okay I’m going to say this and I’m going to say this once.
I do not like how the relationship with Jamie’s father was handled in season 3.
If they wanted to go the route of forgiveness they absolutely could have. If they wanted to go the route of his dad going to rehab they absolutely could have. Those are not inherently wrong or bad. It’s a show about forgiveness and I get that. It’s a comedy and Jamie is not the main character - I get that too.
My issue is this: the show went out of its way on multiple occasions to show just how violent and abusive James is. Just to give a few examples:
Repeated physical abuse
Repeated verbal abuse
Planning, funding, and likely pressuring the sexual abuse of his 14 year old son (a minor and below the age of consent in both The Netherlands and the UK regardless of the age of the girl in the red light district)
The willingness to beat Coach Beard (basically a stranger to him) with a metal pipe in a 3 to 1 fight in a back alley which could have realistically resulted in his death (and calling Beard “son” right before the final blow)
Jamie literally gave up his dream - a job as a professional footballer on a top hometown team - to leave the country on a trashy reality show just to get away from his father. The show traced a large portion of Jamie’s issues back to his relationship with his father. Not all of course - but that was a big theme of his growth and development.
So even if we entertain the notion that this stint in rehab was successful and James is sober - that’s great. That’s a storyline I wouldn’t mind hearing - IF we had the appropriate time to show it. But the thing is, we didn’t. This season was disjointed and rushed in many ways - and I’m not complaining - I still loved it. But if they’re going to tackle a topic this serious, they need to do it right. They need to be clear that alcohol was not the only problem James had and that sobriety does not absolve you of accountability. As important as it is to portray the message that all human beings can change, including addicts, it is equally as important to show the serious work that addicts in recovery put in to address the hurt that they caused through their addiction. It is not easy work to battle addiction and to mend relationships - sometimes part of recovery is accepting that you can’t mend things with everyone you’ve hurt and that is the right of the victim to decide how they feel.
We were shown none of this. What we got instead was:
A speech from Jamie’s mom about how he is still amazing despite his dad while still somehow crediting Jamie’s talent to his dad’s abuse
Ted telling Jamie to forgive his dad as he’s mid-panic about his safety and his dad’s location
Ted making a point to say the forgiveness was for Jamie’s sake, not for James - which was ALMOST good until they ruined it
Denbo and Bug suddenly supportive despite being just as violent as James in 2x09
James suddenly in rehab for 0.2 seconds
Jamie reaching out to his dad via text despite having no idea his dad is in rehab - something that is realistically compromising his physical and emotional safety
A quick clip of Jamie bonding with his father before the season/series ends for good
The reason I connected with Jamie so intensely from season 1 was the shared experience of abuse from my father. I want to be clear that I know I’m projecting - that’s what fandom is - and I in no way expected the show to end exactly as I wanted. However, this is what I would have liked to see as 1) an abuse survivor 2) a licensed therapist and 3) a person:
The message that you can heal without forgiving those who hurt you OR that you can forgive them and still not allow them back into your life (ESPECIALLY if it compromises your safety)
The message that sometimes people don’t change for the better and you can grieve that relationship while still fostering healthier ones elsewhere.
An emphasis on support systems and chosen family when someone doesn’t have the reality of a parent or partner getting better (we saw this with Bex seeking out Rebecca and Rupert’s assistant)
Instead of Man City suddenly cheering for Jamie, which felt insanely unrealistic, having the cheers of Richmond fans drown out the boos and verbal assaults of the Man City crowd - further emphasizing that despite the pain he has attached to Man City and his father, he has a home with Richmond.
So to wrap up this very long rant, I feel very disheartened by this part of the season. I still love Ted Lasso and always will - there were so many parts of this season I absolutely adored and wouldn’t trade for anything - but I feel that they dropped the ball on this one. Most people don’t get to repair relationships with abusive parents. Is it possible? Of course. Is it important to depict that it can happen? Absolutely. It’s a show about forgiveness. But they didn’t need to do it like this for Jamie’s storyline. They could have kept the speech about forgiving James for Jamie’s sake and deleted all of the rehab/texting afterwards. I still wouldn’t have been thrilled but it would have made more sense to me in context of the show. And it would have meant a lot more to me as someone who’s father is unlikely to ever stop being a risk to my safety.
This just felt bad. Jamie Tartt had one of the best arcs I’ve ever seen in media and he deserved better than that.
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As I scream into the void seeking a Narek RPer to play against, I have finally caved and must explain why I want this Romulan loungelizard to be more popular. (It won't happen, but I can dream.)
Reasons I like Narek as a character that nobody but me gives a shit about:
Let me preface this with a fact about me: I know Romulans.
I've RPed as Nero for almost two straight years in a large game. I've basically learned Rihannsu back to front for the endeavor. The person who played my Ayel and I both dumped countless hours into developing grammar and extrapolating cultural rules. We were dedicated to making them as believeable and accurate to canon as possible.
I have the whole timeline of the destruction of Hobus/Romulus down to memory. I know about all the neat little tidbits and trivia from comics and adjacent materials etc, etc.
This is to say: I have read and written quite a lot about Romulans in my time. I am very familiar with how they work and what data is available to draw from when writing them.
We do meet a few rank and file military Romulans from time to time, however. So we know how the general military operates in direct contrast to the Tal'Shiar. Caution and secrecy is sort of baked into their culture, which makes a lot of sense given that they're constantly at war with basically everyone, but they aren't (generally) unreasonable people.
In canon Trek, Romulans are often a little over the top with the sneaky-backstabbing-untrustworthy-nonsense. They're almost comical with how much scheming they do, but most of the Romulans we meet in canon are Tal'Shiar. The Tal'Shiar are known, pretty explicitly for the depth and breadth of their sneaky-backstabbing-untrustworthy-nonsense. It's kind of their whole deal, apart from mnhei'sahe (literally the ruling passion honor).
Narek, however, was a child when Hobus went supernova. He is from the very last generation that had any living memory of Romulus. (Elnor is also from this generation and they are great foils for each other, but that's another essay.) Narek is from a (presumably) respected family of--if not Tal'Shiar then Military--operatives. His aunt held high rank, his sister did as well, and both were inducted into the Zhat Vash, an organization that worked so quietly and efficiently that even the famously paranoid Tal'Shiar thought they were a myth. They orchestrated catastrophes and manipulated Galactic law to their ends, one of their members was the head of Starfleet Security and Narissa was on a personal basis with her.
Their underlying culture is present, but it isn't explored very deeply in any one canon source. Taken collectively, however, it is just as substantial as Klingon Battle-lust or Ferengi Capitalism.
Nero was a break from the norm, not because he was vengeful, but because he was the first non-military Romulan we'd ever really seen. His designs, the tattoos, the crew of his ship with their very un-Romulan loyalty, the way he talked and sought equivalent exchange of lives (mnhei'sahe), was a wealth of Romulan culture that we hadn't ever seen. He was a regular Joe, had a regular non-Military job, trusted and worked with aliens to try and save lives. His failure (not his fault) was something he absorbed and sought to rectify in the Romulan way.
Nero was super interesting both for how much detail he cast on Romulan culture, and in how he slotted into the Prime Timeline. Nero was a guy desperately clinging to hope, to the last vestiges of his civilian life, but he was cut free by the destruction of Romulus and set adrift. The only anchor he had in the AOS timeline was his honor and the driving need to balance the scales and restore it.
Narek, however privledge his family was, was a washout. He was a failure. We know he wasn't Zhat Vash, and whether he was even Tal'Shiar is up for some serious speculation. He doesn't act like military officers, and only seems to be play-acting as a Tal'Shiar, miming his sister when it suits him.
Narek may have had authority on the Artifact, but it was probably by dint of Oh granting it. We never get any clarification whatsoever about his rank or dayjob, just that he is fully devoted to helping the Zhat Vash. He is analytical, prepared, but he is not good at thinking on his feet and clearly does his planning off screen. He's meticulous but not especially skilled at hiding or regulating his emotional state. He is far less aggressive and stalwart than just about every other Romulan we've seen...except for Nero.
He was literally a placeholder sent to keep tabs on Soji. He didn't even arrive until Narissa had failed to capture Dahj. That Narek managed to get close to Soji, that he discovered her dreams and correctly surmised what they are, was more luck than skill. Before his assessments the Zhat Vash knew that Dahj (and Soji) could be activated out of their cover, but they assumed that they could capture them. They probably assumed they could torture the data out of them, if not dissect them and rip out a harddrive.
Narek found an easy way to get right to the information they needed. His attachment to Romulan culture is his puzzlebox--Before Nero we had never met a Romulan civilian and before Narek we have never met a cultural Romulan who plays with a toy, we had never seen a child's toy like that. Of course, the puzzlebox (Tan Zhekran) was a mechanism to illustrate his thought process, to make the differences between Narissa and him very apparent, but it was also something from his childhood (presumably). It's a weirdly personal affect for a Romulan and he fidgets with it almost constantly. It's a tell, something he shouldn't have, and it makes him accessible on an emotional level.
Narek is a civilian.
He's a civilian in a family of spies and operatives, raised alongside his sister on the same stories, with the same care. There's no way a Zhat Vash didn't have a family home on Romulus. While Elnor is a nice example of the new generation of Romulans, Narek is one of the last examples of what is used to mean to be a Romulan. He saw Romulus and escaped with all his surviving family when it as it was destroyed. Narek was raised on Romulan tradition (private names for family), Romulan stories about the end of the world, and he is haunted by them because he knows they're true, they're real. His sister and aunt have seen it, seen the message that drives people mad, about Ganmadan. His living relatives have dedicated their lives to preventing it and, even if he isn't actually Zhat Vash, he does the same.
Narek is a failure, by his culture's standards, by his family's standards, but he is also the only one of them who lives in the end.
He's a civilian who is trying, desperately, to avert another Romulan apocalypse. He has already lived through one and somehow this next one is even worse. Like Nero he sees the writing on the wall--but instead of doubling down on the traditional sneaky spy shit, he tries something new--unlike Nero, it works! He makes headway where nobody else could.
Unfortunately, it's kinda fucked up, but he then gives up everything in the pursuit of this goal. (Which to him, seems like a noble one.) Narek gives up who he is (by playing at being Tal Shiar), his safety (he has no idea what Soji is capable of or what might set her off, they only have records of Dahj killing a dozen agents before being blown up), and eventually resigns himself to killing the woman he's fallen in love with (the baseline requirement for giving out his real name). He does it all for the greater good, to save people and he doesn't seem to make much of a distinction between Romulan and other organic lives. He has his little plans, tracking La Sirena in a single cloaked ship, hiding his presence to tail them, firing on them despite being wholly outmatched, allying with Sutra however temporarily, trying to sway Soji again, turning to Rios, Raffi, and Elnor for help--he's willing to do anything because he's terrified that everything is about to end and it will be him who failed to prevent it.
The very last shot we see of him, after his plan to detonate the transmitter fails completely, is him on the ground being dragged away by the Coppelius androids. He doesn't posture or threaten, doesn't say ominous shit like the other Romulans we're used to--He begs. He claws at the ground, trying to stay, and he begs. He pleads with Soji, calls her his love, tries that last ditch hail mary because it's all he can do. He fails his task and she's the last person he can reach out to and, in the end, despite the very real threat to her life, Planet, and Picard, Soji smashes the transmitter. The apocalypse is averted.
Narek failed but he also succeeded. His aunt is dead, Oh has been outed as a traitor, and his sister is killed by Seven of Nine. In a cut scene, apparently, Narek was supposed to be arrested by Starfleet. So he's facing (at the very least) retribution from the androids and the ExBorg. Starfleet is very likely to arrest and interrogate him, if not imprison him indefinitely since he has ties to the Zhat Vash and, subsequently, will be on the hook to explain the Utopia Planetia disaster. Soji hates him, for good reason, and his homeworld is long gone. Narek has nothing...but the world was saved.
Narek is singular because he's all about needing and interacting with other people, he has no real authority, nobody he commands. He's a civilian (insofar as any Romulan can be) and is a soft, emotional boy who hangs on to his childhood toys. He's driven in equal parts by fear and a deep sense of failure, like everyone else in the show, and he takes the steps that seem right and necessary to him (also like everyone else on the show).
Narek was a great contrast against Elnor in every possible way--from his evasiveness to his fear of death--and he was a great foil for Soji. On Coppelius, Soji's terror clouds her judgment and she very nearly does terrible things to protect herself. Her actions, her opinions, her hesitation were all driven by fear. The ends seemed to justify the means. She reflects Narek's state for the whole show. Season 1 is about finding safety and meaning.
Narek is afraid for the whole duration of the show and his choices all reflect that same desperate need to find permanent safety, to live. Soji exists on the peripheral of that with the Ex-Borg, and as a synthetic, and then she falls headlong into it after his betrayal. Narek regrets trying to kill her and the symbolism of his losing that box, of him trying to kill her in a room that is so very culturally Romulan, right after telling her his name, makes it very clear that killing her is killing some piece of himself. But the ends justify the means. He can and will give up everything to save the world.
And his last line in the show is desperately pleading with the woman he loves as he's dragged away.
Then we never see him again or get anything resembling closure for Soji or Narek.
Which I will be big mad about forever, because they didn't even get the bare minimum acknowledgement and closure of "moving on and living life is paramount because it is finite and beautiful ". Nope. Nothing. I'm furious forever.
Thank you for coming to my TED talk. I hope if Star Trek Legacy happens we get Narek as a sort of...side character creeper informant ala Garak. I also hope we get Soji on Seven's Enterprise because I love her.
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