A Guide to Building Trust and Loyalty in Food Service Business
Cultivating trust and loyalty among customers, particularly those with food allergies, is indispensable in food service settings where dietary preferences and restrictions are as diverse as the dishes served. Establishing a bond built on transparency, safety, and exceptional service goes beyond mere transactions; it's all about fostering relationships that can withstand the test of time. This article delves into the pivotal strategies food service establishments can employ to earn their clientele's trust and inspire unwavering loyalty.
Trust is built over time through consistently delivering exceptional service, and loyalty follows when customers feel understood, respected, and safe.
Building Trust with Customers
Building trust with customers, particularly those with food allergies, involves a consistent commitment to safety, transparency, and excellent service. Here are key strategies to cultivate trust:
Be Transparent and Honest: Be upfront about your menu and the potential allergens in your food. Honesty fosters trust and is particularly crucial for customers with food allergies.
Ensure Safety: Implement rigorous food handling and preparation protocols to avoid cross-contact with allergens. Customers will trust your establishment when they feel their health is prioritized.
Maintain Consistency: Deliver consistent service quality, from the food quality to the attentiveness of the staff. Consistency signals reliability, building trust over time.
Acknowledge Mistakes: If a mistake happens, own up to it, apologize sincerely, and rectify the situation promptly. This demonstrates integrity and can strengthen trust.
A Guide to Fostering Loyalty
Loyal customers are invaluable to the long-term success of your establishment. They not only frequent your business but also recommend it to others. Here's how you can foster loyalty:
Provide Exceptional Service: Always aim to exceed customer expectations. A satisfied customer is likely to return and become a loyal patron.
Personalize the Experience: Remember regular customers, their preferences, and their allergies. Personal touches like these make customers feel valued and enhance their loyalty.
Encourage Feedback: Ask for feedback and show customers you value their input. Make necessary changes based on their suggestions, which can increase their loyalty.
Reward Loyalty: Implement a loyalty program or offer discounts to regular customers. Rewards give customers a tangible reason to return.
When dealing with allergic customers, their safety is the top priority. Their trust in your ability to cater to their dietary needs and prevent cross-contact with allergens is critical. Their loyalty stems from repeated positive experiences where they feel understood, cared for, and safe.
Maintain clear communication, offer allergen-free options, and train your staff adequately to handle food allergies.
In conclusion, ensuring clear and accessible communication regarding allergens in food packaging and labeling is vital. Factors like label design, multilingual labeling, symbols, packaging materials, and integrity are crucial in keeping us safe, especially those with food allergies.
Every detail matters in creating a safer food environment, from ensuring the labels are easy to read to selecting the right packaging materials to prevent cross-contact. These steps aren't just about meeting regulations but looking for each other's well-being. By prioritizing these aspects, we minimize risks and build trust and confidence in the products we consume.
Overall, it's a reminder of the personal impact of allergen awareness and the importance of taking it seriously in our everyday lives.
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Things to pack when you're going to a lolita tea party, buffet style, and you have concerns about their dedication to the promise that there won't be shellfish cross-contact on any of the food:
Benadryl, in case there is
Epi pen, in case it gets really bad really fast
Some emergency food to step out of the venue to scarf so that you don't get hungry enough to test your luck on food that almost certainly has had cross contact, such as a careful re-imagining of the Handwich, Disney's failed 'sandwich of the future', but made out of a soft pretzel and filled with beanie weenies.
(quick reminder to people prepping things and interested in respecting people's food needs: most life-threatening allergic reactions are caused by only 8 foods. It's really nice that you paid attention to gluten and lactose in tolerances, especially because wheat and milk are two of those major allergens, but it would be amazing if you could also keep the other allergens from touching the food that isn't meant to contain them, so that people don't have to worry about literally dying at your event if they eat the food you provided. Though dying in lolita at a tea party is an okay way to go, I guess?)
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Use Video Training For Your Culinary Arts Classes
Always Food Safe can offer you a modern alternative to the ServSafe textbook. Our video training is the perfect way to keep your students engaged and excited to learn more about food safety.
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2 Exam Attempts - If examinees were to fail their first exam attempt, they receive 1 free retake.
Available in English & Spanish -The training and exam are available in English & Spanish.
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Food Handler Certifications
We also offer our ANSI Accredited Food Handler Certifications.
Here are the benefits of using Always Food Safe's Food Handler training:
ANSI Approved Certification--Same as ServSafe
2 Exam Attempts--All examinees will have 2 attempts to pass the exam before they have to pay again
Chapter Quizzes--All training comes with chapter-end quizzes to make sure you are ready for the final exam
Video Training--We are the only company in the industry to offer video-based learning
Available in English & Spanish--The training & exam is available in English & Spanish
Find Out More
Allergen Awareness Certifications
We also offer our ANSI Accredited Allergen Awareness Certifications.
Here are the benefits of using Always Food Safe's Food Handler training:
ANSI Approved Certification--Same as ServSafe
2 Exam Attempts--All examinees will have 2 attempts to pass the exam before they have to pay again
Chapter Quizzes--All training comes with chapter-end quizzes to make sure you are ready for the final exam
Video Training--We are the only company in the industry to offer video-based learning
Available in English & Spanish--The training & exam is available in English & Spanish
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If you are interested, please get in touch today.
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The biggest male privilege I have so far encountered is going to the doctor.
I lived as a woman for 35 years. I have a lifetime of chronic health issues including chronic pain, chronic fatigue, respiratory issues, and neurodivergence (autistic + ADHD). There's so much wrong with my body and brain that I have never dared to make a single list of it to show a doctor because I was so sure I would be sent directly to a psychologist specializing in hypochondria (sorry, "anxiety") without getting a single test done.
And I was right. Anytime I ever tried to bring up even one of my health issues, every doctor's initial reaction was, at best, to look at me with doubt. A raised eyebrow. A seemingly casual, offhand question about whether I'd ever been diagnosed with an anxiety disorder. Even female doctors!
We're not talking about super rare symptoms here either. Joint pain. Chronic joint pain since I was about 19 years old. Back pain. Trouble breathing. Allergy-like reactions to things that aren't typically allergens. Headaches. Brain fog. Severe insomnia. Sensitivity to cold and heat.
There's a lot more going on than that, but those were the things I thought I might be able to at least get some acknowledgement of. Some tests, at least. But 90% of the time I was told to go home, rest, take a few days off work, take some benzos (which they'd throw at me without hesitation), just chill out a bit, you'll be fine. Anxiety can cause all kinds of odd symptoms.
Anyone female-presenting reading this is surely nodding along. Yup, that's just how doctors are.
Except...
I started transitioning about 2.5 years ago. At this point I have a beard, male pattern baldness, a deep voice, and a flat chest. All of my doctors know that I'm trans because I still haven't managed to get all the paperwork legally changed, but when they look at me, even if they knew me as female at first, they see a man.
I knew men didn't face the same hurdles when it came to health care, but I had no idea it was this different.
The last time I saw my GP (a man, fairly young, 30s or so), I mentioned chronic pain, and he was concerned to see that it wasn't represented in my file. Previous doctors hadn't even bothered to write it down. He pushed his next appointment back to spend nearly an hour with me going through my entire body while I described every type of chronic pain I had, how long I'd had it, what causes I was aware of. He asked me if I had any theories as to why I had so much pain and looked at me with concerned expectation, hoping I might have a starting point for him. He immediately drew up referrals for pain specialists (a profession I didn't even know existed till that moment) and physical therapy. He said depending on how it goes, he may need to help me get on some degree of disability assistance from the government, since I obviously shouldn't be trying to work full-time under these circumstances.
Never a glimmer of doubt in his eye. Never did he so much as mention the word "anxiety".
There's also my psychiatrist. He diagnosed me with ADHD last year (meeting me as a man from the start, though he knew I was trans). He never doubted my symptoms or medical history. He also took my pain and sleep issues seriously from the start and has been trying to help me find medications to help both those things while I go through the long process of seeing other specialists. I've had bad reactions to almost everything I've tried, because that's what always happens. Sometimes it seems like I'm allergic to the whole world.
And then, just a few days ago, the most shocking thing happened. I'd been wondering for a while if I might have a mast cell condition like MCAS, having read a lot of informative posts by @thebibliosphere which sounded a little too relatable. Another friend suggested it might explain some of my problems, so I decided to mention it to the psychiatrist, fully prepared to laugh it off. Yeah, a friend thinks I might have it, I'm not convinced though.
His response? That's an interesting theory. It would be difficult to test for especially in this country, but that's no reason not to try treatments and see if they are helpful. He adjusted his medication recommendations immediately based on this suggestion. He's researching an elimination diet to diagnose my food sensitivities.
I casually mentioned MCAS, something routinely dismissed by doctors with female patients, and he instantly took the possibility seriously.
That's it. I've reached peak male privilege. There is nothing else that could happen that could be more insane than that.
I literally keep having to hold myself back from apologizing or hedging or trying to frame my theories as someone else's idea lest I be dismissed as a hypochondriac. I told the doctor I'd like to make a big list of every health issue I have, diagnosed and undiagnosed, every theory I've been given or come up with myself, and every medication I've tried and my reactions to it - something I've never done because I knew for a fact no doctor would take me seriously if they saw such a list all at once. He said it was a good idea and could be very helpful.
Female-presenting people are of course not going to be surprised by any of this, but in my experience, male-presenting people often are. When you've never had a doctor scoff at you, laugh at you, literally say "I won't consider that possibility until you've been cleared by a psychologist" for the most mundane of health problems, it might be hard to imagine just how demoralizing it is. How scary it becomes going to the doctor. How you can internalize the idea that you're just imagining things, making a big deal out of nothing.
Now that I'm visibly a man, all of my doctors are suddenly very concerned about the fact that I've been simply living like this for nearly four decades with no help. And I know how many women will have to go their whole lives never getting that help simply because of sexism in the medical field.
If you know a doctor, show them this story. Even if they are female. Even if they consider themselves leftists and feminists and allies. Ask them to really, truly, deep down, consider whether they really treat their male and female patients the same. Suggest that the next time they hear a valid complaint from a male patient, imagine they were a woman and consider whether you'd take it seriously. The next time they hear a frivolous-sounding complaint from a female patient, imagine they were a man and consider whether it would sound more credible.
It's hard to unlearn these biases. But it simply has to be done. I've lived both sides of this issue. And every doctor insists they treat their male and female patients the same. But some of the doctors astonished that I didn't get better care in the past are the same doctors who dismissed me before.
I'm glad I'm getting the care I need, even if it is several decades late. And I'm angry that it took so long. And I'm furious that most female-presenting people will never have this chance.
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