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wndaswife · 3 months

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Wanda Maximoff, A Monster: Character Analysis through Jeffrey Jerome Cohen’s ‘Monster Theory: Reading Culture’

Essay | Word count: 1538

By analysing Wanda Maximoff through Cohen’s Monster Theory, Wanda’s signification as the Other is revealed to be attributable to Marvel as defined by a hypermasculine American culture and its respective signifying values, proving her body to be that of a cultural one — the body of Marvel’s monster.

Cohen’s theory postulates the monster’s body as cultural, whose existence comes into formation once signified by means of the signifier’s cultural value and attitudes. What is pushed to the margins becomes distinguished as the Other and thereby becomes a symbol carrying epistemological significance, embodying everything that is culturally unwanted, foreign, and uncomfortable according to the signifier.

If there are monsters signified, it is because we understand ourselves as not monstrous, but even by distinguishing ourselves from them, they go nowhere for they are distinguished from within the subjective, therefore all monsters and non-monsters reside exactly where they had prior to signification — together. This theory paradoxically exposes that there is nothing that isn’t; there is only existence, and one that is unitary, for to contrast one another is to be signified as one or the other, working from within a system of signification that achieves only distinction but never separation, for all signification occurs subjectively, meaning from within. This is what allows the ‘inside’ and the 'outside’ to be one in the same. It is why we cannot exist without our monsters and vice versa, and why as long as there is an existence of anything, monsters are necessitated.

Monsters are villains whose counterparts are heroes. The image of a traditional superhero is simple — a muscled and capable man driven by the pursuit of justice, who fights and triumphs over evil. Traditional Marvel superheroes are all this but with an additional facet of militant patriotism, with one of their most infamous faces, Captain America, being designed specifically for WWII propaganda targeting American men (Roach & Mangels, 2024). Superhero culture is hypermasculine, calling for men to identify with and feel gratified by viewing idealised hypermasculine culture (McIntosh, 2015), with each of the always-triumphant original male Avengers resembling a significant feature of said culture — Hulk as glorified violence, Captain America as patriotism, Iron Man as financial wealth, Thor as godliness, and Hawkeye as fatherhood, and each with character designs showcasing an ideal male body.

To have a franchise that showcases idealisation appealing to men means that its targeted audience are men that feel the pleasure of ego-gratification through self-identification with what is displayed on screen (Mulvey, 1975), which is, specifically, hypermasculinity that has ideal men front and centre, making this specific audience Marvel’s signifiers while its movies embody their audience’s cultural values and attitudes.

When Marvel’s signifiers are men who are fed pleasure through the ego-constituting hypermasculinity showcased within the movies, it is necessary to question how Marvel depicts its female characters — namely, Natasha Romanoff, the sixth original Avenger.

Natasha is an emotionally-reserved Russian ex-spy who left her foreign associations to join the American superheroes, and who repents for being unable to birth children (School of Politics and International Relations, 2020), going so far as to call herself a monster for being forcefully sterilised (Whedon, 2015, 1:08:26). She is a sexualized object on account of her character’s presentation, used for the audience’s pleasure during scenes like that of her debut, being tied to a chair in a room of powerful men and flirting with them in her mother tongue; her propagandised Russian Otherness contrasting American patriotism is pleasurably-utilised by the male audience, thus this Otherness is categorised and thereby controllable. Her death is used as a plot device for Infinity War and inspires her male comrades to reach their goal of beating the villain — a trope known as ‘fridging,’ allowing for male characters to benefit from the objectification of their female counterparts’ deaths as motivation for their hypermasculinity to further embody the idealised man by achieving their goals. In hypermasculine culture, Natasha Romanoff is Marvel’s ideal female character.

Wanda Maximoff is everything Natasha Romanoff is not. In Avengers: Age of Ultron, Wanda debuts intent upon destroying who she understands to be the American terrorists who bombed her third-world country and killed her parents. She hails from a foreign country, Sokovia, whose Slavic-inspired language is fictional and thus incomprehensible though it carries heavy similarities to Russian; Tony Stark describes her in a scene: “She isn’t a U.S citizen, and they don’t grant visas to weapons of mass destruction” (Russo & Russo, 2015, 1:00:47).

Wanda is a foreigner, not technically legal in America, and dangerous.

She is also characterised by her unstable emotional conflict; she is angry and naive when she is first introduced — hysterical, young, and not an American citizen — who later cannot decide whether she wants to fight alongside the Avengers due to her fear and indecision, and whose powers are connected to her uncontrollable emotional tension.

Wanda Maximoff is everything monstrous to Marvel’s target audience; she is a hysteric foreign young woman who not only hates America’s most patriotic heroes, but who is introduced with the goal of destroying them. Her uncontrollable anger stems from a unique perspective as a victim of war at the hands of America and American billionaire Tony Stark’s weaponry, a man who also happens to be one of if not Marvel’s most beloved face alongside Captain America, who also is not spared her hatred as shown during a scene where his caricature is drawn in graffiti and titled ‘fascist’ in Sokovia.

Interestingly, as if breaking a fourth-wall, the series WandaVision newly introduces Wanda as the typical American housewife, inspired heavily by classic American sitcoms. She loses her foreign accent completely, and plays the role of a mother and a wife as the traditional American Dream would outline.

It is only until she steps out of her illusion that has permitted her to live the American Dream away from reality that she is again faced with being the Other. Angry and hostile in the face of the American military as she had been from her debut, Wanda stubbornly refuses to let down her magical facade that brainwashes and holds captive citizens of Westview within her sitcom setting, a constructed reality in which her family and children exclusively exist. Her foreign accent bleeds vaguely into her angry speech as she denies the American militant man’s demands for her cooperation.

In the scene, Wanda steps out of her constructed American fantasy and into the real world, appearing back into her modern clothing and into her place as the Other, very literally announcing, ‘Your ideal woman is a sham, Marvel, and this is reality.’ What’s more, is that Wanda then transforms the American military sent to control her into circus performers when she absorbs them into her sitcom fantasy — your ideal woman is nothing but a fantasy, and you are fools for fantasising about it.

In the film Avengers: Age of Ultron, Wanda makes it clear that not only does she detest Tony Stark, but considers him a monster. Ultron, the antagonist of the film, is an AI robot created by Tony intent on destroying humanity to achieve world peace. In comparing Tony to the antagonist, Wanda says, “Ultron can’t tell the difference between saving humanity and destroying it. Where do you think he gets that?” (Whedon, 2015, 1:26:57).

To Wanda, Tony Stark is the American ideal man embodied, signified by her as a monster and therefore turned into a symbol whose process of signification can be understood as follows: Originating from a war-torn third-world country whose war victims consist of Wanda’s people and her parents, monstrosity is defined by Wanda as an inability to understand what true justice is within the topic of international and general warfare — a morally-profound understanding that highly-honoured, American, hypermasculinized heroes need not only never concern themselves with, but who are praised in spite of never bothering themselves with wondering about, which is precisely what Tony Stark, the Avengers, and the American military in WandaVision embody.

As such, Wanda Maximoff is a political and cultural body for what she symbolises in the real world’s American warfare involving third-world countries; she is the symbolic embodiment of American warfare and its consequences, a body which is the site of constant contestation due to being signified either as monstrous or not by principle of which political and cultural values the viewer subscribes to. Her signification becomes lucid and subjective to the audience’s values, turning her into a site of contestation itself; because she has been constructed as Marvel’s monster, Marvel’s culture is revealed for what it is — American and hypermasculine.

WandaVision introduces a new discursive practice that is the literal materialisation of what Cohen exposes about monsters, revealing not only Wanda as a monster, but a further truth that due to the very fact that there is an ‘outside,’ the Other must be contra another in order to embody Otherness, and that whoever is opposite the Other becomes the Other’s Other — the monster’s monster.

Both Wanda Maximoff as a character and her role in WandaVision reveals not only the truth of Marvel’s culture, but the larger picture of what is politically and culturally existent and relevant. This epistemological revelation is something revealable only if the analysed subject is a monster, and Marvel ensures she is.

・・・・・

Bibliography

Ashok Jaipuria. (2022, February 14). Avengers : AoU - Steve saw his graffiti | Deleted HD scene [Video]. YouTube. [https://youtu.be/gnkxM1fvNMs?si=OOwFnDcPv1xjLfxB]

Cohen, J. J. (Ed.). (1996). Monster Theory: Reading Culture (NED-New edition). University of Minnesota Press. [http://www.jstor.org/stable/10.5749/j.ctttsq4d]

McIntosh, J. (2015, November 27). Why is the Marvel universe — and the geeks who love it — still obsessed with hypermasculinity? The Independent. [https://www.independent.co.uk/voices/captain-america-civil-war-our-fixation-with-hyper-masculine-films-damages-all-of-us-a6750366.html]

Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen, 16(3), 6–18. [https://doi.org/https://doi.org/10.1093/screen/16.3.6]

Roach, D., & Mangels, A. (2024, May 3). Captain America. Britannica. [https://www.britannica.com/topic/Captain-America]

Russo, R., & Russo. J. (Directors). (2016). Captain America: Civil War [Film]. Walt Disney Studios Motion Pictures

School of Politics and International Relations. (2020, January 10). Superhero(ine) movies: popculture’s struggle with patriarchy. Global Gender Justice. [https://globalgenderjustice.wordpress.com/2020/01/10/superheroine-movies-pop-cultures-struggle-with-patriarchy/]

Whedon, J. (Director). (2015). Avengers: Age of Ultron [Film]. Walt Disney Studios Motion Pictures

#wanda maximoff #wanda maximoff character analysis #character analysis #marvel

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gisellecardoza · 6 days

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#4 Blog Post (9/19)

How do codes affect society?

Codes were made to control society itself, and to have a certain expectation when presented a code. Once a code is placed it is extremely hard to remove the code, and almost impossible to be removed. For example in “Race after Technology” it states that once someone is entered into a gang database they will be flagged for the rest of their life (Benjamin) . They can enter the database simply because of where they live, their names, and who they are friends with. They then have to live in fear because they considered a gang member based on those things. This also can be a determining factor if one gets a job, accepted for a credit/debit card, a loan, and other circumstances.

How does an individual’s name algorithmically shift their experience and mark them as a target for embedded racism?

Names are often simply seen as a form of communication and identification but a name does go deeper than that. A name holds so much significance to one’s culture, race, religion, history, etc. An algorithm can “look” at a name and discriminate against that person based on their name.. There is a lot of information one can get from a name, and the people who created algorithms embedded this information into the code to flag minorities. This is detrimental and can lead to someone being digitally tracked, placed under surveillance, or placed under California’s gang database even though it might just be a baby under the age of one (Benjamin).

Can intersectionality be helpful when discussing women-related issues?

Kimberle Crenshaw describes that intersectionality is the way a system of power interacts with multiple dimensions of identity. Intersectionality can be helpful when discussing women-related issues because since there are many women going through this, they are able to offer their own perspective of their own experience. For example, many women in sports experience intersectionality because specific sports can be more masculine sports, the audience is more male dominated and its not “normal” for women to be athletic. Social media is an outlet that women can incorporate to have more women-based news and to give attention to the issues that go unseen for women of color.

What were the benefits of digital literacy for the African American community when the internet was starting to spread?

The way that the African American community was able to benefit from being digitally literate was that they were able to own and create the first African American newspaper called “Freedom’s Journal” (Everett). This newspaper was used to share stories (in their own perspective) to and from their own community. This then leads to protest and support from one another. They were able to fight for political and social change together as a whole.

Everett, A. (2002). The Revolution Will Be Digitized. Duke University Press.

Benjamin, R. (2019). Race After Technology.

TED. (2016). Kimberle Crenshaw: What is Intersectionality? [Video] Youtube.

#wgst320f24

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vintagegeekculture · 2 years

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How would you go about rebooting/modernizing "Flash Gordon" in a way that minimizes and/or mitigates the yellow peril in its DNA (e.g., Ming) but still keeps it recognizable and palatable to the fans? I always thought it'd be interesting to race-flip it, especially if one were to base Flash on someone like indigenous athlete and Olympian Jim Thorpe.

You know, when I heard about the Sex Archie show, at first, I thought it was a joke trailer from College Humor or something. But now, thinking it over, I realize it was absolutely genius.

The Riverdale approach (grounding something in sexuality) may not necessarily work for everything, but it would absolutely work for Flash Gordon specifically, because Flash Gordon always very much had in its DNA a kind of European sexuality mingled with experimental art direction, something like Barbarella or Heavy Metal comics. The comics always had whipping scenes, dungeons, seraglios, seductions, hypnotic compulsions into service, and arch enemies who pin their foe by pressing their wrists against a wall. It's very interesting to compare it to the far more non-sexual Star Wars movies that it supposedly inspired. If you do an adult version - emphasis on the adult - something like Game of Thrones but pushes it even further, it would absolutely work. Flash Gordon is not an antihero (he's more an audience identification POV character like Ned Stark who is a stand in for the moral values of the audience), but the planet Mongo is surrounded by antiheroes. Are you telling me that Prince Barin, if push came to shove, couldn't kill in cold blood?

The best possible person to helm a reboot of Flash Gordon would be a cokehead lunatic Italian who threatens his actors by pulling out a knife on set while yelling gibberish. You know, the kind of guy who directs all my favorite movies. I'm reminded of the very fascinating costumes and designs that Heavy Metal artist (and lunatic Italian, what a plus!) Milo Manara did for an aborted remake of Barbarella starring Drew Barrymore in the mid-2000s.

A project that absolutely captures the spirit of what I am talking about is Taika Waikiki's Thor: Ragnarok, which merely flirted with 80s Heavy Metal themes and suggested debauchery within the constraints of its' rating.

Or better yet, Steven Sommers, director of the Mummy (you know, the good one from 1999) would do something amazing with this material. The target audience for a Flash Gordon revival would be the people who share memes that say "my sexual orientation is the cast of the Mummy"). God, Tumblr would crack in half and get a new favorite show, which is why it amazes me that they haven't added Tigra to the Marvel movies yet. Incidentally, I think the Masters of the Universe who create our culture are absolutely sleeping on how absolutely essential that movie is to the generation that grew up around the turn of the 20th century (much like how Gen Z views Polar Express as a classic for some reason).

Hey...Lady Gaga loves to act, doesn't she? You know, I bet she would understand this material immediately, and I'm not just saying that because I'm a huge fan. I mean, she already dresses like she came from Ming's Throne Room. She loves art direction and burlesque. She's also of Italian origin (hey, it doesn't hurt). I'm not sure if she's ever read Heavy Metal (I doubt it, as she's not a pot dealer older brother who listens to Primus) but I think she'd get it, because she doesn't think pop "low" culture is a dirty word. Regular people who would sleep on yet another Flash Gordon revival would watch if she was in it somehow, or involved in production.

#flash gordon

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lesbianchemicalplant · 10 months

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the phenomenon of tedious people reacting to any depiction of eroticism between women (even erotic art made by and for wlw) with knee-jerk handwringing about Male Gaze, even at this point being well removed from the academic use and original coining by Mulvey, made me want to look into whether the original concept was similarly homophobic in content, either explicitly hostile toward lesbians and bi women, or at least implicitly homophobic by just writing us off as irrelevant

so far it looks like we're first and foremost written off but otherwise explicitly distrusted for Taking Up Masculine Voyeurism To Consume Women. e.g. as Mulvey is quoted here:

In “Personal Best: Lesbian/Feminist Audience” (1984), Chris Straayer also argues that lesbian spectatorship is misunderstood by many feminist film theorists as an alternative form of the male gaze. He posits: Lesbians have persistently been misassigned a male point of view by straight society. Sexual preference is confused with gender identity. Freudian and Lacanian psychology fosters this misconception by its denial of active female sexuality. Lesbians are a vulnerable target for any theory that terms activity as “phallic”. One conclusion apparent from my survey of lesbian/feminist viewers is that they are not consuming sexist imagery from a male point of view (Straayer, n.p.). In this passage, Straayer theorizes that understanding lesbian desire as a woman’s masculinized disposition in the phallic stage of psychosexual development is wrong since it is heteronormative and reinforces a “denial of female sexuality” (ibid)51. This denial of female sexuality is evident in “Afterthoughts on ‘Visual Pleasure and Narrative Cinema’” (1981), where Mulvey notes that masculinized female spectatorship can only be active if it limits feminine behaviours and takes up a “phallic” gaze (39). As she posits: The masculine identification, in its phallic aspect, reactivates for her a fantasy of ‘action’ that correct femininity demands should be repressed. The fantasy of ‘action’ finds expression through a metaphor of masculinity. Both in the language used by Freud and in the male personifications of desire flanking the female protagonist in the melodrama, this metaphor acts as a straight-jacket, becoming itself an indicator, a litmus paper, of the problems inevitably activated by any attempt to represent the feminine in patriarchal society. The memory of the ‘masculine’ phase has its own romantic attraction, a last-ditch resistance, in which the power of masculinity can be used as postponement against the power of patriarchy (ibid). In this passage, Mulvey theorizes that the only way a female spectator can gain an authoritative “phallic” looking position is to adopt a masculine position to help her situate her spectatorial desires in the “fantasy of action” (ibid). However, as discussed by other theorists the lesbian spectator does not limit or obstruct her looking by suturing her gaze to a masculinized or “phallic” perspective.

idk maybe if I weren't sick of so much of the legacy of Epic Second Wave Feminist Academia I would be more generous but from what I'm seeing the homophobia/misogyny does run through from the original theorization to the modern casual usage of “some of you/us dykes are horny for women which is really male-identified and predatory of you/us”

but if I'm misunderstanding or someone can point me toward clarification about this I'd appreciate anyone letting me know

#my posts #minors dni /#mulvey #homophobia #misogyny #'#\#/#`#feminism

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coochiequeens · 1 year

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A violent man in a dress was recorded insulting and encouraging violence towards women but didn't like it whapen his crap was recorded. Because how can Trans Laydees claim to be the victim when his hatefullness towards women was recorded?

By Genevieve Gluck October 13, 2023

A women’s rights activist was kicked out of a bar in Glasgow last night, reportedly because she “looked like a TERF.” Jenny Watson says she was surrounded by trans activists and forced out of the bar after silently recording a drag queen insulting Harry Potter creator JK Rowling and other women who are critical of gender ideology.

Following the incident, Watson took to her X account to explain that she had been sitting silently and recording a drag performer at the Polo Lounge in Glasgow as he made derogatory remarks about women he classified as “TERFs.” While the acronym means “trans-exclusionary radical feminists,” it has been applied more broadly to any woman critical of gender ideology, and is often used alongside threats of violence.

“For the first time in my life, I have just got chucked out of a gay bar,” Watson said in a series of videos she shared. “There was a drag act… I took a video of him saying that there’s going to be ‘a thousand TERFs’ in Glasgow tomorrow… we hate the TERFs.'”

Watson described how she was swiftly challenged by the crowd when she began filming the drag performer as he made statements against “the TERFs.”

“Everybody surrounded me, and they were [saying], ‘You look like a TERF, you shouldn’t be here. This isn’t the right place for you.’ I was literally just there, sitting with my drink. I was not being rude, doing anything… and they were telling me, ‘You look like a fucking loser.’ Then the bouncers came over.”

In another video clip of the incident Watson shared on X, drag and burlesque performer Tom Harlow can be seen standing on stage naming women’s rights campaigners such as JK Rowling, Julie Bindel, and Member of Parliament Joanna Cherry, all of whom have vocally opposed sex self-identification policies which allow men to be legally designated as “female” without restrictions.

“Joanna Cherry, Julie Bindel, and JK Rowling are all meant to be speaking this weekend,” Harlow says, while audience members react with disgust. Harlow then informs the crowd that Glasgow Trans Rally had organized a counter-protest outside of the venue scheduled for the following day. He adds that he intends to attend the demonstration to “sing show tunes at bigots,” and says, “We fucking hate you, Joanna,” while miming a punch with a clenched fist

Harlow’s statement was a reference to the women’s rights conference known as FiLiA, a two-day event being held over the weekend. FiLiA was launched in 2013 with the purpose of “strengthening the Women’s Liberation Movement” and upholding women’s sex-based rights, including the right to female-only spaces and protection from male violence.

Trans activists had attempted to have the conference shut down in the days leading up to the event. Glasgow Trans Rally encouraged their supporters to target the venue and harass event organizers on social media. Two days before the conference, the venue’s management attempted to cancel FiLiA’s reservation, but backed down after being told they should expect a legal challenge if they followed through.

Watson continued to explain that one of the bouncers who had her removed from Polo Lounge informed her that the staff were taking “extra precautions” due to the FiLiA conference.

“I had no idea who this drag artist was,” she says, incredulous. “Then I got a few messages from people saying, ‘The person you’re recording is unhinged.'”

Watson continued in a statement: “The Polo Glasgow is unsafe for lesbians. If you are a lesbian do not go there, especially alone, you will be put at risk. You will be told that ‘you look like a pathetic loser for going alone.’ You will be surrounded by a mob and then the bouncers will kick you out, simply for having a drink and recording (as one does) part of a drag act.”

Watson explains that she had been approached by groups of people who “recognized” her from social media, and were clearly looking for a hostile exchange.

“I engaged civilly with them, yet still I was the one who was kicked out. I repeat – this establishment is dangerous for lesbians. This is new homophobia and lesbians are at the bottom of the hierarchy.”

Watson has been the target of abuse in the past due to her experience speaking out for the rights of lesbian women to hold single-sex events. Earlier this year, she came under fire after voicing frustration with the trans-identified males claiming to be lesbians who were attending weekly lesbian speed dating evenings she organized in London.

Watson described to journalist Julie Bindel how one trans-identified man pushed himself against a lesbian in the restroom.

Another was seen sporting a visible erection while wearing purple spandex. Several trans activists created a WhatsApp group in order to coordinate their attempts to have her lesbian-only events shut down by urging participants to complain to venue staff. She has also been reported to her London council employers as “transphobic” for insisting that “lesbians don’t have penises.”

As he stated he would, Harlow turned up outside of the FiLiA conference with a small crowd of protesters, where he has been recorded shouting “fuck you” at the women in attendance.

In a brief biography of Harlow provided to Miss Burlesque Scotland, a competition for which he has performed and competed, Harlow is described as “an international and award-winning showboy” known for his “classic stripteases with a male twist, bump & grind as well as his unique vocal blend of showtunes & FILTH!”

Harlow previously drew criticism in July after Glasgow museum The Burrell Collection hosted an all-ages LGBT event where Harlow performed. The museum hit back at critics by stating, “The Burrell Collection is an inclusive, welcoming museum and the Pride event celebrates this. Tom Harlow is performing classic cabaret and giving insight into the art of performance make-up in a set for all ages.”

Harlow’s website features photos and purchasable prints of himself naked. As previously reported by Reduxx, Harlow has performed as a merman in an adult strip show called “The Salty Seaman”. He would later adapt the character to be aimed at children.

Last fall, a cabaret performance by Harlow intended for children under 12 was cancelled following public outcry.

#UK #scotland #glasgow #X #Polo Lounge #Tom Harlow #Glasgow Trans Rally #FiLiA #Jenny Watson is right #Lesbians don't have penises #Of course thus guy wanted to perform in drag for children

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lyncotek · 1 month

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Introduction to Signage The visual representation of a brand is greatly influenced by signage. Branding Signages is seen everywhere, subtly conveying signals to potential clients on storefronts and business interiors. Physical branding through signage is still important in this digital age of online marketing dominance.

Importance of Branding Signages: Enhancing Brand Visibility: The Significance of Branding Though they draw notice and entice potential buyers, branding signage serves as silent salespeople. Foot traffic and brand identification can be greatly increased by carefully placing well-designed signage.

Creating Brand Identity: In order to establish a strong brand identity, branding must be consistent across all channels. A brand’s promises, beliefs, and personality are all tangibly represented by its signage. Customers’ trust is strengthened and brand recall is reinforced.

Types of Branding Signages: Exterior Signages: Outdoor banners, billboards, and storefront signs are examples of exterior signage. The first point of contact between a brand and its audience is these signages. They ought to be eye-catching, educational, and authentically represent the essence of the brand.

Interior Signages: Directional signs, window displays, and wall graphics are examples of interior signage in a store or office. They serve as a customer’s guide, improve the atmosphere, and reaffirm company messaging.

Factors Influencing Signage Effectiveness Design: A signage’s design should elicit the intended emotional response from the viewer while being consistent with the brand’s visual identity. Signage that has an impact is mostly dependent on elements like color, font, and imagery.

Placement: Optimal visibility and exposure are ensured by strategic placement. Whether it’s within a retail establishment or on a busy street, signs should be positioned where the target audience can see them easily.

Visibility: A sign’s efficacy depends on its visibility. Its visibility is influenced by various elements, particularly in busy or poorly light areas. These elements include size, contrast, and illumination.

Apple: Minimalist Storefronts The luxury image of Apple is widely associated with its sleek, backlit Apple logos and minimalist shops. These signs invite onlookers inside by exuding an air of luxury and sophistication.

Measuring Signage Impact Customer Surveys Customer comments on the brand’s signage can give important information about how successful the signage is as well as where it needs to be improved.

Sales Analysis: To gauge the effect of new signage on foot traffic, conversion rates, and overall income, sales data from both before and after implementation should be analyzed.

Future Trends in Signage: It is anticipated that interactive and digital signage will proliferate as technology develops. Customer engagement and brand connection will be further improved by augmented reality (AR) and personalized signage experiences.

Conclusion Finally, it should be noted that branding signage has a big impact on how consumers perceive brands and their success. Businesses may create memorable brand experiences that resonate with their target audience by strategically utilizing design, positioning, and visibility.

FAQs 1. How can I ensure my signage stands out amidst competition? By focusing on unique design elements, bold messaging, and strategic placement, you can make your signage more attention-grabbing.

2. Are there any regulations I need to consider when designing exterior signages? Yes, it’s essential to familiarize yourself with local zoning laws and regulations governing signage size, placement, and illumination.

3. What role does signage play in building brand trust? Signages act as physical representations of a brand’s promises and values, contributing to brand consistency and credibility.

4. How often should I update my branding signages? It’s advisable to periodically refresh your signages to reflect any changes in branding, messaging, or design trends.

5. Can signages help improve customer navigation within a store? Yes, well-designed directional signages can enhance the customer experience by making it easier for them to navigate through your store.

#branding signage #signage #commercial signage #retail signage #outdoor signage #indoor signage #brand visibility #customer engagement #billboard signage #window displays

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elsa16744 · 2 months

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Power of Primary Market Research: Driving Informed Business Decisions

In today’s rapidly evolving business landscape, companies are constantly seeking ways to stay ahead of the competition and make informed decisions that will drive growth and success. One of the most effective strategies for achieving this is through Primary Market Research. By gathering firsthand data directly from target audiences, businesses can gain valuable insights into consumer behavior, market trends, and potential opportunities. This article delves into the significance of Primary Market Research and how it can be a game-changer for businesses across industries.

What is Primary Market Research?

Primary Market Research involves collecting data directly from sources, such as customers, prospects, or industry experts, to understand specific market dynamics. Unlike secondary research, which relies on existing data, primary research provides real-time, customized insights that are directly relevant to the business's needs. This type of research is critical for businesses that want to obtain precise information that is not available through publicly accessible sources.

Primary research can be conducted using various methods, including surveys, interviews, focus groups, and observations. These methods enable businesses to explore customer preferences, identify unmet needs, assess the effectiveness of marketing strategies, and gain a competitive edge.

The Importance of Primary Market Research in Business Strategy

In a world where consumer preferences and market conditions can change overnight, relying solely on secondary data is not sufficient. Primary Market Research empowers businesses with the following key benefits:

1. Tailored Insights

One of the primary advantages of Primary Market Research is that it allows businesses to gather information that is specifically tailored to their objectives. Whether a company is looking to launch a new product, enter a new market, or improve customer satisfaction, primary research provides data that is directly relevant to these goals. This tailored approach ensures that the insights gained are actionable and can be directly applied to strategic decision-making.

2. Real-Time Data

Market conditions and consumer behaviors are constantly evolving. By conducting Primary Market Research, businesses can obtain real-time data that reflects the current state of the market. This is particularly important in industries where trends and consumer preferences can shift rapidly. Real-time data enables businesses to make timely decisions and adapt their strategies to stay relevant and competitive.

3. Enhanced Customer Understanding

Understanding customer needs, preferences, and pain points is essential for any business aiming to build strong customer relationships. Primary Market Research allows companies to delve deep into customer behavior and sentiment. Through surveys, interviews, and focus groups, businesses can uncover valuable insights into what drives customer decisions, what they value most, and what areas require improvement. This understanding is crucial for developing products and services that resonate with the target audience.

4. Identification of Market Opportunities

Primary Market Research plays a pivotal role in identifying new market opportunities. By engaging directly with potential customers and industry experts, businesses can discover unmet needs, emerging trends, and gaps in the market. These insights can lead to the development of innovative products or services that fulfill a specific demand, giving the business a competitive advantage.

5. Risk Mitigation

Launching a new product or entering a new market always involves a certain level of risk. However, Primary Market Research can help mitigate these risks by providing data-driven insights that guide decision-making. By understanding customer expectations, competitive landscapes, and market dynamics, businesses can make informed choices that reduce the likelihood of failure and increase the chances of success.

Methods of Conducting Primary Market Research

There are several methods through which businesses can conduct Primary Market Research, each with its own set of advantages:

1. Surveys

Surveys are one of the most commonly used methods for gathering quantitative data. They involve asking a series of structured questions to a targeted audience. Surveys can be conducted online, over the phone, or in person, and they are particularly useful for collecting data on customer preferences, satisfaction levels, and buying behavior. The key to a successful survey is designing clear and concise questions that elicit meaningful responses.

2. Interviews

Interviews provide an opportunity for in-depth exploration of specific topics. They can be conducted one-on-one or with a group and are often used to gather qualitative data. Interviews allow businesses to ask open-ended questions and gain insights into the motivations and opinions of participants. This method is particularly valuable when exploring complex issues or when seeking to understand the reasoning behind customer decisions.

3. Focus Groups

Focus groups involve gathering a small group of individuals to discuss a specific topic or product. This method is effective for generating a wide range of ideas, opinions, and feedback. Focus groups can provide insights into how a product or service is perceived, what features are most appealing, and what improvements could be made. The interactive nature of focus groups often leads to rich discussions and valuable insights.

4. Observations

Observation involves watching and recording the behavior of individuals in a natural setting. This method is often used in retail environments or during product testing to understand how customers interact with a product or service. Observations can reveal unspoken preferences and behaviors that may not be captured through surveys or interviews. This method is particularly useful for studying consumer behavior in real-life situations.

The Role of SG Analytics in Primary Market Research

As a leader in the field of Primary Market Research, SG Analytics provides businesses with comprehensive research solutions that deliver actionable insights. With a team of experienced researchers and a deep understanding of various industries, SG Analytics is equipped to conduct customized research that meets the specific needs of each client.

SG Analytics offers a range of Primary Market Research services, including:

Consumer Insights: Understanding consumer behavior and preferences.

Competitive Analysis: Identifying key competitors and analyzing their strategies.

Market Entry Strategy: Assessing the feasibility of entering new markets.

Product Development Research: Gaining insights into product features and design.

By leveraging these services, businesses can make data-driven decisions that drive growth and success.

Conclusion

In an increasingly competitive business environment, the ability to make informed decisions is paramount. Primary Market Research offers businesses the opportunity to gain real-time, tailored insights that are directly relevant to their strategic goals. Whether it’s understanding customer behavior, identifying market opportunities, or mitigating risks, Primary Market Research is a powerful tool that can drive success across industries. By partnering with experts like SG Analytics, businesses can unlock the full potential of primary research and stay ahead of the competition.

#Primary Market Research

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dissertationwritinghelpforstds · 2 months

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How to write a good abstract

Writing a compelling and effective abstract is crucial for communicating the essence of your research succinctly and clearly. A well-crafted abstract not only summarizes your study but also emphasizes its significance, thereby attracting the attention of the intended audience, including researchers, practitioners, and policymakers. Below are essential guidelines and a structured approach to writing a high-quality abstract for scientific papers, particularly in the biomedical field, though the principles can be adapted for other disciplines.

Key Elements of a Good Abstract:

Declarative Title:

Your title should be clear and direct, reflecting the main findings of your study. It should convey the primary message accurately, ensuring that even those who only read the title understand the core outcome of your research.

2 .Introduction to the Problem:

Start with a sentence that introduces a significant problem or field of interest. In biomedical sciences, this could involve highlighting a critical health issue. The goal is to establish the relevance of your research by showing the urgency or importance of the problem.

3 . Identification of a Significant Challenge:

Clearly state the specific challenge or barrier that is hindering progress in your field. This sets the stage for your study by pinpointing the precise issue you aim to address without yet delving into your methodology.

4 . Opportunity for Advancement:

Introduce a recent advancement or opportunity that makes addressing the identified challenge feasible. This could be a technological innovation, new data availability, or a novel methodological approach that provides a fresh perspective on the problem.

5 . Description of Your Study:

Summarize the core of your study in 1–2 sentences. Describe what you did and how you leveraged the identified opportunity to tackle the challenge. This should provide a brief but comprehensive overview of your approach.

6 .Key Results:

Highlight the main findings of your study in 2–3 sentences. These results should directly support the conclusions stated in your title and demonstrate the impact of your research.

7. Implications and Broader Impact:

Conclude with a sentence on the potential impact of your findings. Explain how your results could change current practices, inform future research, or have broader implications for the field.

Example of an Abstract Using These Guidelines:

Title: Data-driven Prediction of Drug Effects and Interactions

Abstract: Adverse drug events remain a leading cause of morbidity and mortality worldwide. Many such events are undetected during clinical trials before a drug receives approval for clinical use. Regulatory agencies maintain extensive collections of adverse event reports as part of post marketing surveillance, presenting an opportunity to study drug effects using patient population data. However, confounding factors such as concomitant medications, patient demographics, medical histories, and prescribing reasons are often uncharacterized in spontaneous reporting systems, limiting quantitative signal detection methods. Here, we present an adaptive data-driven approach for correcting these confounding factors in cases with unknown or unmeasured covariates and combine this approach with existing methods to improve drug effect analyses using three test datasets. We also introduce comprehensive databases of drug effects (OffSIDES) and drug-drug interaction side effects (TwoSIDES). To demonstrate the utility of these resources, we identified drug targets, predicted drug indications, and discovered drug class interactions, corroborating 47 (P < 0.0001) interactions using independent electronic medical record analysis. Our findings suggest that combined treatment with selective serotonin reuptake inhibitors and thiazides significantly increases the incidence of prolonged QT intervals. We conclude that controlling for confounding effects in observational clinical data enhances the detection and prediction of adverse drug effects and interactions.

Investing in your academic future with Dissertation Writing Help For Students means choosing a dedicated professional who understands the complexities of dissertation writing and is committed to your success. With a comprehensive range of services, personalized attention, and a proven track record of helping students achieve their academic goals, I am here to support you at every stage of your dissertation journey.

Feel free to reach out to me at [email protected] to commence a collaborative endeavor towards scholarly excellence. Whether you seek guidance in crafting a compelling research proposal, require comprehensive editing to refine your dissertation, or need support in conducting a thorough literature review, I am here to facilitate your journey towards academic success. and discuss how I can assist you in realizing your academic aspirations. Whether you seek guidance in crafting a compelling research proposal, require comprehensive editing to refine your dissertation, or need support in conducting a thorough literature review, I am here to facilitate your journey towards academic success.

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alyceinwonderland777 · 1 year

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If there was an award for the most ignorant comment this user would win it without any effort.

This comment is below a video from the SciShow Psych youtube channel that talks about why so many people love villains.

The video talks about the fact that in some cases certain people are attracted to a certain villain because they possess dark traits similar to that character, but obviously it doesn't apply to everyone.

Research has shown that NON-MORAL factors can drive viewers to like a certain character, even if it's a villain:

This is possible precisely because it's FICTION, so the example this guy gave with candy doesn't make sense at all.

As for facial expressions, such as a mischievous smile, audiences may find them attractive because they are intimidating and denote confidence and intelligence, regardless of context. Moreover, even heroes can instill fear through facial expressions.

As for clothing, according to this guy's reasoning then all the people who like to wear black or dress in a goth style are criminals?

You can be a shitty person even if you dress in bright colors.

Two prime examples of this? The Joker and Dolores Umbridge.

As you can see they wear elegant and colorful clothes. Does that make them good people? Spoilers: No.

Now you are probably wondering "Why is this so important to you?".

When I was 14 me, my best friend and a friend of ours were for months the target of a Christian boy who called us Satanists, wished us several times that we would get cancer and called me and my best friend whores only because at the time we mostly listened to metal music. In particular we were fans of Marilyn Manson.

This user's behavior reminds me a lot of that Christian boy's behavior, because they are on the same level of ignorance.

Educate yourself instead of pointing fingers and judging someone just because they like a certain fictional character.

Anyway here is the SciShow video. It's done very well and the author of the video has raised some very interesting points:

youtube

#Youtube #youtube comments #ignorant comments #villains #fictional villains #Sci show #ignorance

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vidhya777 · 7 months

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Getting Around in the World of Digital Marketing: A Comprehensive Guide

Introduction:

In today's rapidly evolving digital landscape, businesses are increasingly turning to digital marketing strategies to connect with their audience, drive growth, and stay ahead of the competition. This comprehensive guide provides an in-depth exploration of digital marketing, covering its various uses, strategies, and best practices.

Understanding Digital Marketing:

Digital marketing encompasses a broad range of online strategies and tactics aimed at promoting products, services, and brands through digital channels. From search engine optimization (SEO) and social media marketing to email campaigns and content marketing, digital marketing offers businesses diverse avenues to engage with their target audience and achieve their marketing objectives.

Exploring the Uses of Digital Marketing:

Enhanced Brand Visibility: Digital marketing helps businesses boost their online presence and visibility, ensuring that their brand remains prominent and memorable among consumers in a crowded digital space.

Driving Website Traffic: By optimizing their websites for search engines and utilizing paid advertising channels, businesses can attract qualified traffic to their sites, increasing the chances of conversions and sales.

Lead Generation and Conversion: Digital marketing tactics such as email marketing, social media advertising, and content marketing are instrumental in capturing leads and nurturing them through the sales funnel, ultimately driving conversions and revenue.

Building Customer Relationships: Digital marketing allows businesses to engage with their audience on a more personal level, fostering relationships and loyalty through targeted communication and customized messaging.

Measuring Performance: One of the key advantages of digital marketing is the ability to track and measure campaign performance in real-time, enabling businesses to refine their strategies and optimize their marketing efforts for better results.

Deciphering the Mechanics of Digital Marketing:

Digital marketing operates on the principle of leveraging digital channels and technologies to connect with target audiences, deliver tailored messages, and prompt desired actions. Here's a breakdown of how it works:

Objective Identification: Businesses start by defining their marketing objectives and identifying their target audience, including demographics, interests, and preferences.

Strategic Planning: Based on their objectives and audience insights, businesses develop a comprehensive digital marketing strategy that outlines the tactics and channels they will use to achieve their goals.

Content Creation: Content is the cornerstone of digital marketing. Businesses create engaging and relevant content, such as blog posts, social media updates, videos, and infographics, to resonate with their audience and drive action.

Channel Deployment: Businesses deploy a mix of digital channels, including websites, social media platforms, email, search engines, and online advertising networks, to distribute their content and reach their target audience effectively.

Lead Engagement: Through targeted messaging and personalized communication, businesses engage with their audience, nurture leads, and guide them through the sales funnel towards conversion.

Performance Analysis: Digital marketers continuously monitor and analyze campaign performance metrics, such as website traffic, conversion rates, click-through rates, and engagement metrics. Based on these insights, they refine their strategies and optimize their campaigns for better results.

Conclusion:

Digital marketing has emerged as a fundamental component of modern business strategy, offering unparalleled opportunities for growth and engagement in an increasingly digital world. By understanding the various uses, strategies, and mechanics of digital marketing, businesses can harness its power to drive success and stay ahead of the curve in today's competitive marketplace.

#digital marketing #tech #technology #digital marketing training #digital marketing course #digital marketing trends #digital marketing company #education #search engine marketing #seo

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beautyproducts-posts · 9 months

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Revolutionize Your Marketing: ViralDashboard AI v4 — Agency Silver Edition

Introduction: Elevate Your Marketing Strategies to New Heights

Embark on a journey of marketing excellence with the ViralDashboard AI v4 — Agency Silver Edition. This cutting-edge platform is designed to revolutionize your marketing strategies, offering unparalleled tools and features that empower agencies to soar to new heights of success. Discover the transformative capabilities of AI-driven marketing, bringing innovation, efficiency, and effectiveness to the forefront of your campaigns.

AI-Powered Insights: Unleashing Intelligent Marketing Strategies

In the heart of ViralDashboard AI v4 lies its AI-powered insights, a game-changer for agencies seeking to stay ahead in the competitive landscape. Leverage intelligent data analysis, trend identification, and predictive analytics to make informed decisions. Tailor your strategies with precision, ensuring each campaign resonates with your target audience for maximum impact and engagement.

Automated Campaign Management: Effortless Efficiency at Your Fingertips

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Social Media Mastery: Dominate Every Platform with Ease

Dominate the social media landscape effortlessly with ViralDashboard AI v4’s Social Media Mastery tools. From comprehensive analytics to cross-platform posting, this feature ensures your agency maintains a commanding presence on all major social networks. Stay ahead of trends, monitor competitor activity, and engage with your audience seamlessly, fostering brand loyalty and amplifying your reach.

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Enhance client-agency collaborations through ViralDashboard AI v4’s Client Collaboration Hub. This centralized platform facilitates seamless communication, project management, and real-time reporting. Keep clients informed, address queries promptly, and demonstrate the tangible results of your efforts. Strengthen your agency-client partnerships through transparent and collaborative interactions.

Performance Analytics: Data-Driven Decision Making at its Finest

In the age of data, ViralDashboard AI v4’s Performance Analytics takes centre stage. Gain deep insights into campaign performance, audience behaviour, and content engagement. Harness this wealth of data to refine your strategies, allocate resources effectively, and demonstrate the tangible ROI of your campaigns. Elevate your agency’s decision-making process with the power of analytics.

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Conclusion: Empower Your Agency with ViralDashboard AI v4 — Agency Silver

In conclusion, the ViralDashboard AI v4 — Agency Silver Edition is the catalyst your agency needs to thrive in the ever-evolving landscape of digital marketing. Elevate your strategies, streamline your operations, and achieve unparalleled success with the power of AI-driven innovation. Revolutionize your approach and lead your agency into a future where marketing excellence knows no bounds. Affiliate Disclaimer:

We are committed to transparency and providing valuable insights. The ViralDashboard AI v4 — Agency Silver Edition, featured on this site, may contain affiliate links. Should you choose to make a purchase through these links, we may earn a commission at no additional cost to you.

Rest assured, we only recommend products and services that align with our commitment to excellence. The ViralDashboard AI v4 — Agency Silver Edition has been carefully assessed, and we believe it brings exceptional value to marketing professionals and agencies. Your trust is of utmost importance to us, and we maintain the highest standards of integrity in our recommendations. If you have any questions or concerns regarding our affiliate relationships, feel free to reach out. Thank you for choosing us as your source of information, and we look forward to supporting your journey with ViralDashboard AI v4 — Agency Silver Edition

#marketing #usa girls #makeup #100 days of productivity #beauty tips #green eyes #makeup photography #lipstick #poster #makeup inspo

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carolinaaraujo00 · 11 months

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Challenge 2

My dissertation aims to create a digital game in European Portuguese as a means of supporting language therapy for preschool children, both in session and at home. Note that the purpose of this work has been narrowed, from speech and language therapy to language therapy, as a result of further discussions with my advisors, including the therapist.

Speech and language therapy are two separate fields of study, and each subdivides itself into many different areas of intervention, meaning it would not be feasible to aim for a solution that would encompass all areas. According to the American Speech-Language-Hearing Association [1], people with a spoken language disorder (SLD) face challenges in acquiring and using language due to difficulties in comprehension and/or production in any, or multiple, of the 5 domains of language: phonology, morphology, syntax, semantics and pragmatics.

Having little to no prior knowledge about these topics, especially scientifically supported information and data, it is of the utmost importance that preliminary research is conducted about subjects such as:

Spoken language disorders in preschool children;

Different methods used during therapy intervention sessions for preschool children;

Mechanics used in digital games to assist language/speech therapy for preschool children;

Methods used in digital games to best engage preschool children, in order to retain their attention, and enhance the potential for better results;

Methods used in digital games to include the parents of preschool children.

This information will be sourced from scientific literature, such as peer-reviewed studies, and conference papers, but also from conversations with specialists in the field of speech and language therapy for children.

The exploration and understanding of the most relevant studies and theories on these topics, as well as the current context of the problem is, indeed, invaluable. It will be a continuous component of this dissertation, with a heightened focus during the initial stages of the project. This will establish a strong, robust foundation of knowledge, allowing for a deeper understanding of the issues at hand, and, in turn, fuel me with information that can directly be applied to the conceptualization, development, testing and deployment of a possible solution.

The purpose of the game will be to immerse children in a new universe, making therapy not feel like therapy. This will be achieved by delivering intervention exercises as a means of achieving progress in the overall game, for example having to answer correctly to the identification of images to unlock a door and move on to new challenges. There are age-appropriate considerations that need to be taken into account when designing the game, such as the developmental stage of the target audience and how to appeal to them, as explored in Chapter 9 of Digital Storytelling, Tackling Projects for Children [2]. It is, however, yet to be determined if these exercises will encompass all five domains of SLD, or focus on the selection of a few. The Programa de Intervenção em Competências Linguísticas [3] is the only Portuguese-validated program for intervention in the domains of semantics, morphology and syntax, and is currently and habitually used by therapists in sessions. It provides great insight into what types of games and play are employed with preschool children, which will later serve as an inspiration, and moulded to fit a digital game format, used amongst other game mechanics directed towards this age group.

Therefore, this represents an instance of action research, more specifically interactive research, using an interpretive approach. The primary goal is to address a practical issue, specifically the absence of digital game-based resources within the context of Portuguese language therapy for preschool children. This involves taking proactive steps and developing a solution, therefore action research, commencing with a comprehensive and thorough literature review on pertinent subjects to best inform future decision-making for the product. These decisions will be shared with all stakeholders, and their experiences with the product will be assessed, to register, and subsequently analyze, all their input and feedback. If deemed necessary and feasible, adjustments will be made to the product, in order for it to best fit the requirements, perspectives, motivations and expectations of the professional practitioners and the target audience, hence an interpretive approach. This forms a cyclical process, as the product will continually undergo development and improvement phases, thus too, an interactive approach to the development of a solution.

Moreover, considering that the primary objective of this dissertation is not to validate the solution through a case study, but rather to introduce a solution validated by the stakeholders actively engaged in the process, it paves the way for potential future research with an explanatory focus, as other researchers may be interested in assessing the potential impact of my work.

References

[1] Spoken Language Disorders, Publisher: American Speech-Language-Hearing Association. [Online]. Available: https://www.asha.org/practice-portal/clinical-topics/spoken-language-disorders/ (visited on 10/20/2023). [2] C. H. Miller, Digital Storytelling: A Creator’s Guide to Interactive Entertainment. USA: Taylor & Francis, 2004, ISBN: 0-240-80510-0. [3] M. Lousada, M. Ramalho, and C. Marques, Programa de Intervenção em Competências Linguísticas. Universidade de Aveiro, 2015.

#gamedev #software engineering #language therapy #speech therapy #programming

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