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#also all the marketing they did for this album has been so creative and cool and I love how it goes with their whole rebellion concept
petruchio · 4 months
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i was lowkey tumblr stalking asks you’ve answered before (i apologize i just love how in depth u answer) and now i wanna know your tierlist (A/B/C/D/F) for the songs on GUTS. include deluxe pls bc imo the deluxe tracks are better than many main album tracks hehe
well first off you can ALWAYS stalk me and never apologize for it, i love answering stuff and i love that people actually read it HAHA! so please <3 stalk away <3 i love it
i LOVE this question. i was going to make one of those images like the youtubers do for tier lists but then i realized i would have to explain myself anyway so im just going to give each song a letter grade and a little blurb about why i think this... so here goes 🤓
i actually have to put this under a cut because it got so long that i am not going to clog up people's dash with my long and way too detailed thoughts on GUTS but please read this if it is of interest bc i would love to continue discussing haha
so first i'm going to say to me overall guts is like a solid A-/A for a sophomore album. i don't think it's perfect but i think as far as showing growth from the first album, expanding on themes and sounds that were explored in sour, and just maturing while still feeling like a natural progression -- i think it does all of that really nicely while also managing to carve out a unique niche for olivia in the industry. so like. YES! great. (i have been saying that while i see olivia compared to taylor swift a lot, i think it's actually a much better comparison to compare her to avril lavigne in the early 2000s -- avril was originally "discovered" via performing with shania twain (which in some ways we could argue for being a taylor/olivia situation but in the 90s) and a lot of her early work and songwriting is influenced by the country music scene, but, just like olivia, her first album smashed onto the scene and captured the teenage zeitgeist in a really unique and special that was really of the moment it was released and dug into rock inspired hooks and sounds that resonated with the audience of young teens. if "driver's license" is olivia's "complicated," i think we can easily argue that "good 4 u" is her sk8r boi. (and deja vu is her i'm with you, the best single and best song in both of their discographies I SAID WHAT I SAID!) anyway all that is to say i think that GUTS and under my skin ALSO share a lot of parallels both in how they were marketed and the way they dive deeper into darker themes while expanding on a lot of what made the first album great, if perhaps not spawning the level of radio hits as the first album. anyway it's just something i think about that i don't see talked about all that much and i find it really interesting. i could keep going but i know that was an insane digression so let's get to the grades.)
all american bitch - B+ i think this song is a great opener and it has some really great lines in it -- the sarcasm makes it so fun and tongue in cheek and i actually like the scream, my reason for not being able to give it an A is just that i do feel like it's very much "putting on a persona" of being a rock punk chick, which is absolutely cool and is extremely well done, it just doesn't feel 100% authentic to me. like, i like the scream but it feels more like an acting performance than a genuine scream of anguish, but olivia is such an appealing actress that i'm like, yeah girl go off
bad idea right? - A+ this is the deja vu of the album for me. it is SUCH A GOOD SONG and it has the best video by far of any of the singles, it's so clever and creative and i actually really love her vocal delivery, it's bratty and obnoxious but for some reason it DOES feel authentic to me in a way AAB doesn't, i think it takes its influences and manages to reinterpret and transform them into something totally unique and personal to olivia and it's just GREAT. (i think a great example of how good this song is is honestly the kelly clarkson cover she did, it was a really fun cover but you could just tell that olivia's version works better, it's a song that feels like it could only be done by her and i love it for that.)
vampire - B i actually thought i'd rate this lower bc it is my least favorite song on the album but like, okay it's FINE. my issue with vampire is that 1) it feels like the label said "write another ballad that sounds like drivers license and we'll use that as the lead single" which i don't like, and 2) i've written before that my main issue with vampire is that it DOES NOT COMMIT to the genuinely cool metaphor that it attempts. i actually love the line "you only come out at night" because i think it's really clever and creative to extend the "sucking me dry" metaphor of a vampire. i think following that up with "i used to think i was smart but you made me look so naive" is such a let down and so cliche that it annoys me every time i hear the song. like, if the song instead was like "i should have known it was strange, you only come out at night/you said i tasted so sweet til nothing was left in my veins" or something i would think it was a great song. but instead we get that clunky cliche of a line and it irritates me. the song has potential but it just doesn't deliver.
lacy - A- (tw: ed) so i think that this song is about struggling with an ed and i think it is really amazing if you read it through that lens. i don't even really want to say that much more about it because when i saw someone say that on twitter and i listened to the song thinking about that, it hit me really hard and i think it's brilliantly done but it's intense. i think olivia said that it came out of a poem she wrote and i think that lacy is the personification of that really personal struggle and i think it's a beautiful and deeply sad metaphor and the song actually does it really well. i also really love her vocal delivery on the recording and i think it's beautifully produced, the layered vocals at the end are really gorgeous.
ballad of a homeschooled girl - A- honestly i have the same comments as i do about all american bitch except i just think this song is slightly better and feels a little more authentic. i think the lyrics on this one are really clever as well and i love the little production quirks like "how to flirt" and the outro is SO FUN and i love the sort of fourth wall break of "can't think of a third line" and the la la la that just kind of smashes into the end of the song, i think it works so well with the concept of the song so yeah. great.
making the bed - B+ this is a song where i'm like, there's nothing WRONG with it i just don't think it's particularly special, like it's a good song and it has some really great lyrics i just think it's a decent song that accomplishes exactly what it sets out to do. it's good. no real notes. my favorite lyric is "they tell me that they love me like i'm some tourist attraction" -- i love when the pop girls talk about the complexities of fame, and olivia seems strikingly self aware in a lot of her lyrics and that one is really a hard hitter. (it reminds me of billie's getting older song, "the things i once enjoyed just keep me employed now" and "another thing i ruined i used to do for fun" which are both lines that i feel like really do a nice job of exploring how it feels when your art and artistic expression becomes a job and a persona. i think billie and olivia are doing so much cool stuff and they both just seem like such cool and interesting girls. they just give the vibe that it would be so fun to get dinner with them and talk about their experience of teenage fame because they both seem to have some really interesting and complex insights about it.)
logical - B- tbh this song is kinda boring to me. it's fine but i just think it's a theme that is explored better in other songs. the one line i really like is "if rain don't pour and sun don't shine" because i like to imagine that it's a reference to taming of the shrew act iv scene v.
get him back! - A+ SO GOOD COME ON GET HIM BACK IS SO GOOD AHHHHHH i get mad thinking about the music video bc the iphone lens makes it so weird and i think this could've had an even better video without the iphone gimmick but holy cow this song is so good. it's so clever, it's so fun, it ROCKS. (though this is the point on the album where i start to get annoyed by all the production quirks, i think they are fun on a couple songs but we don't need the "is this the song with drums" thing, just play the song. there's only so much studio chatter that makes a song fun before it gets a little grating to listen to every time i want to play the song.) but this is a brilliant song. I WANNA MEET HIS MOM AND TELL HER HER SON SUCKS. has anyone ever more perfectly captured how it feels to be nineteen. ugh this song is so good.
love is embarrassing - A i actually really like this song and i think it's a really nice spiritual closer to sour. it does such a nice job of reflecting but in a funny, tongue-in-cheek, self aware way that i think is so appealing and cute. i love "you found a new version of me and i damn near started world war three" as a callback to "another actress i hate to think that i was just your type" and i LOOOVE the outro with "i'm planning out my wedding with some guy i'm never marrying" which i think is a fantastic line. i love the vocal delivery on the outro as well. (also this is an example for me of a song with no studio chatter or production gimmicks, and it's GOOD bc it's like, it doesn't need that! it's just a fun song! and i like it for that!!)
the grudge - A- honestly a beautiful song that captures a very specific feeling. i love the melody and the way she delivers "how could anybody do the things you did so easily?" the second verse is an absolute gut punch of what it feels like to come away from a toxic love. it has a couple clunkers (i'm not a fan of "trust that you betrayed, confusion that still lingers" which i think is just a bit awkward) but overall it's a lovely song and so raw.
pretty isn't pretty - A again just a really solid work. i love the guitar sound on it. and i think it does a really nice job of capturing another specific teenage emotion. one thing i love on GUTS is that it feels legitimately balanced between songs about heartbreak and songs about personal feelings and this song is one that i think does that second part very well. i really love the second prechorus line "it's in my phone it's in my head it's in the boys i bring to bed" and i think this song is really insightful and personal.
teenage dream - B my issue with this song is my same issue with hope ur ok which is that it just feels so aware of itself as AN ALBUM CLOSER and i find it a bit cloying. i think the theme is interesting and has potential but the song just annoys me because it feels kind of overdone. idk. i just don't love it. i get it and i get why it's there but i think there was a better way of closing the album in a more genuine way.
BONUS TRACKS RANKING LINK (i have to link a new post here since i hit the character limit on this post. geez lol)
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No no go OFF kiran i wanna hear cause i'm also nosy and a very opinionated bitch
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the most recent set of opinions i've got is about their current marketing strategy (or lack of) cus like. they've definitely got the money for some decent marketing and a social media campaign but they're doing nothing. which. is a strategy that hasn't exactly failed them before because they didn't do shit before just pretend went off, but that's a whole different story
take this ost album that just came out. v.a.n. banger song, banger music video, good idea getting poppy on the track etc. etc., and in terms of garnering attention they did those cryptic videos as a kind of "character introduction" and, in the days leading up, they had the guys deactivate their instagram accounts and it was this whole big thing (which, with the timing of it and three from sleep token taking a break due to doxxing was a little unfortunate but i digress) anyway. this all helped and v.a.n was a hit (maybe a slightly unpopular/controversial one, but it made numbers so. a hit)
then there was nothing. for the next month or so. then the drain got leaked and they did the tracklist announcement, which had a bit of fanfare but not much for one of the biggest bands in metalcore. and half of these collaborations were people that hadn't been heard of but hey it's something different, right?
then nothing for months. then they tell us they're cancelling the festival run due to noah's burnout, and a week later is when the album drops, and still there's nothing on the release side, no buildup no nothing. a couple social media posts/reposts from the collaborating artists and not much more from the band members themselves.
so. album drops. it's an experimental concept album, which most people didn't quite get since they were expecting a run-of-the-mill deluxe and not a 26 track release that had not a lot of relation to the previous album. there's a narrative that most people aren't clued in on because the average guy might be following the band on social media but isn't keeping track of every word uttered in the few interviews they do. to put it simply, there's a bit of confusion.
anything > human is the release day single, which i didn't actually know until i looked at their artist page and saw they put it out as a single but that was dropped at the same time as the rest of the album which kinda doesn't make sense and again, not much pzazz aside from using two lines from the verse as captions on instagram but it got it on playlists and on the charts
(which. the three singles all made the (us hard rock) charts, one hit the number 1 spot which is pretty good but other than that a tad underwhelming for a band who are considered to be one of the current biggest) (which also. poppy has a lot of fans and a lot of brand recognition, health are known in their vein of industrial metal and are professional shitposters and erra are known within their niche but have quite a different audience to bad omens and are generally a smaller band compared to poppy and health)
and maybe, maybe they did have some big marketing plan with music videos and just generally a lot more fanfare which got cancelled with noah not being well, but all of it being cancelled in favour of,, nothing? not even downsizing to a smaller social media campaign to get some eyes on them? the most they had were the visualisers (which are pretty cool, i'm not dunking on those) and whatever sumerian's social media guy was doing, which a lot of people block out anyway.
which bad omens are a big band. sumerian are a big-ish label. a concept-oriented album like this requires some level of concept to build off of that isn't contained in the four issues of comic books that the band wrote/published (and i think some people who read them said that they don't tie much into the ost anyway?) and they have a "creative director", who works in comics and worked on the comics and i just think there's a lot more they could have done to (a) clarify exactly what this release was supposed to be (b) highlight the artists they're collaborating with (c) put a bit more fun into it and (d) appeal to the nerds (like for example, how i managed to infodump about the comics and the concept behind the just pretend music video and got a friend so interested into the storyline that she went looking for live tickets and she doesn't even like much heavy music)
they have the resources/budget and some degree of personnel on the creative non-music side of things yet..?
it just seems really weird and lacklustre that they had just the visuals they commissioned and nothing else to put out on this side when release day came, because if you don't have a level of marketing strategy at this point in your career, is your album really ready to be put out?
(it is also kinda. iffy. how the only thing they've consistently been using their social media for is. merch drops left right and centre. which with the lack of anything else comes off as a slight cash grab (not a comment on merch prices, and i do get that it is the main way of making money as a touring band when not on tour) but maybe that's just me)
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zacharyja · 4 months
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Tuesday, May 14th, 2024
Ueno Park and Akihabara
Today began with a bit of a later start, beginning the day with a class meeting at 10, and I was grateful for the extra time to sleep in as we have had a lot of early mornings. The first item on the agenda was heading to Ueno park, which is a famous public park in Tokyo, and was established in 1873. The park is also a very popular spot to see cherry blossoms in full bloom, though we were too late to actually see them as they bloom in march usually, though seeing the cherry trees was still nice as I can still appreciate their beauty without the pink flowers.
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We walked around the park for a while and passed by many cool looking vendors selling things from shaved ice to antique Japanese items, and I would have liked to look around some but we did not really have time, so I may go back on my own at some point. While here we saw the Benzaiten temple which looked very cool and was nice to see adjacent to the massive pagoda that resembled the one seen at Asakusa.
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After this we walked over to the Tokyo National Museum of Art, which had tons of Japanese artwork dating back hundreds of years. It was fascinating to see all the different mediums, styles, and forms of art as they progressed over the years.
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One piece of art that really resonated with me would have to be a piece called the “Album of Insects and Other Creatures: Winter” by Mashiyama Sessai which is pictured below. This resonated with me because I am a fan of this style of small sketches depicted with astonishing realism. The amount of detail and effort that went into these pieces to get them looking as good as a photograph must have taken years to master. I really appreciate this type of effort and am a big fan of the way that these look as if they are dead specimens sitting on a table being viewed. Though I can also appreciate creativity and different approaches to art, I have to give credit where it’s due and enjoy this Japanese style of realism, and when paired with little creatures I am even more of a big fan.
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After the museum we all made our way to Ameyayokocho, which is a street/alley that was once a black market for selling and buying American products after World War 2 (hence the “Ame” part of the name). This area now has many restaurants and shops and is a nice place to walk around for a while. We then broke for lunch and some friends and I went to a restaurant that had some good looking pork bowl pictures on the outside walls so we decided to eat lunch here. We walked in and all ordered the same “Spicy Pork Bowl” which actually when translated is apparently meaning “Numbing” instead of spicy. They say that they put a numbing spice on the pork which will make your mouth tingly, and the waiter did the gesture of injecting novocaine into his mouth so we weren’t too sure what to expect. The pork was actually really tasty and I guess I was immune to the numbing as I didn’t feel any type of mouth sensation, though my friends were saying they felt a bit of a tingle while they were eating it so i’m not sure what that was all about. I also ordered a croquette which I was not super impressed with but it was tasty enough and i enjoyed it.
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After eating we all made our way to Akihabara as a group to visit a few of the historical areas. Professor Smith explained that Akihabara started off as a collection of electronics stores selling things like radios and computer parts, but over time developed into a massive entertainment hub which many would consider the heart of anime and manga in Japan. We have already been to Akihabara many times though because it was close to our hotel so after class was done some friends and I decided to head to Shibuya to go to a few vintage and thrift stores and ended up in Harajuku, which is considered the fashion hub of Tokyo.
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I shopped around for a bit but was disappointed to mostly find American clothes in the thrift stores. Though I suppose this makes sense as Japanese people would want vintage Americans clothes but I was hoping to find cool 90’s Japanese outfits. I was also curious how they get so much of these clothes, as they had things as random as shirt commemorating a Minnesota graduating class of 1989, which I would imagine would be hard to source being in Japan. After this we ate at a famous ramen place called “Ichiran Ramen” which is famous for being an exclusively single person experience. This is an introverts dream as you order from a vending machine which spits out a ticket, where you then walk inside and find an empty seat nestled between two walls separating you from those around you. There is a small gap in between the table and the wall to allow for the employees to serve you food and take your paper slip to know what you ordered, never even seeing the persons face who is serving you. You can also customize the spice level, the type of broth, the noodle hardness, and the garlic levels. Once they bring your food they close the small 10 inch gap and you can eat in peace all alone. The ramen was phenomenal and I left the place feeling full and having my social battery recharged.
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After devouring the ramen we all headed back to the hotel and concluded the night.
Academic Reflection
Today in Akihabara I was able to see a bit about what the readings were talking about when they mentioned the "Otaku" culture. The word Otaku describes people who obsessively consume fictional interests, which most of the time includes anime, manga, video games or movies. These people often take it a step further than most and go the extra mile with their fandom. This, like I learned today can often be attributed to the fact that their interests are completely fictional, so they cannot really find a worldly way to attach themselves to it like many other people can with things like sports. These people then find ways to involve themselves, whether that be with fan art, fan books, or cosplay. These forms of expression often are looked down upon as they can get kind of weird. In Akihabara, amidst the many normal manga stores, there are some down basements that have some collections of more "Risque" works that the normal crowd would not necessarily ever even know exist. This was crazy to me to see that people would openly shop in these places and buy these books and magazines with no shame of other people seeing them do it, let alone the shame of buying it in the first place. Though I think this is just one major cultural difference between Japan and America, it seems that their view of sex is not as taboo as it is in America, which I suppose can be attributed to the lack of any real Christian influences in the east. Nontheless I was shocked to see how much of a hold that Otaku culture took on in Tokyo, and the sheer amount of Anime figurine shops was insane. Though after reading about the Otaku it was interesting to go to a place like Akihabara which seems to be such a direct descendant of this culture.
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javerend · 2 years
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勉強ログ ー 11/21
I was curious to see what the citations were like for Nation's papers that I've been reading, and the one I read yesterday has been cited by 2568 other papers in peer-reviewed journals (at least by google scholar's reckoning.) That's obscene for a linguistics paper. Also had to double check something because that paper is authored by I.S.P. Nation, and other papers he's listed as Paul Nation, but they are in fact the same person.
Inspired by following the Pokemon Scarlet/Violet stuff, I also did a lil quick and dirty twitter work looking at vocabulary for shiny hunting. In japanese, the term is 色違い (variation in color, which is actually a noun, not an adjective). One example: 「色違いのホゲータゲットしました」 Similar usage here: 「色違いのポケモンをゲットしました」, after a quick scroll through the #色違い tag on twitter, this seems to be the most common way to talk about catching shinies. (Also love that the english loan word "get" ゲット is a する verb. Flawless.)
One thing I haven't seen a lot of people talking about with the impending demise of twitter is how much this will hurt the field of linguistics. Twitter is a huge, mostly open access data set (with an easily usable API) of informal written communication that gets used a lot for all sorts of linguistics research. Losing that would be an enormous blow to the field.
Read:
耳をすませば page 32 -> 70 Good Words: 連れて行く 「つれていく」 ー to take someone (to a place) 奥 「おく」 ー inside part 不思議 「ふしぎ」 ー wonderful, marvelous 敏感 「びんかん」 ー susceptible, sensitive ヤナヤツ = いやなやつ ー something like “unpleasant guy”
Unknown Vocabulary Density and Reading Comprehension (Hu, M., & Nation, P.) 2000 - This appears to be the study where the 98% vocabulary comprehension number for comfortable unassisted reading comes from, with some experimental backing. Essentially, they took a story and replaced varying amounts of low frequency word families with nonsense words, gave it to some college students, and then tested comprehension. Importantly, they were only looking at written text and with no assistance for unknown words (no gloss, no visual indicators for context, and a relatively short story without many word repetitions). These pretty severe aspects make the 98% number make a lot more sense, but somehow that nuance has been lost in a lot of the other writing I've seen use this number. Also contains a really good lit review at the beginning, so lots of new papers to look at!
Quit your Band! (Ian Martin) page 91 -> 128 - Discussion of differences in the music industry between the US/Europe region and Japan, and in particular a lot of ways that the industry fails to actually do anything for musicians. Artists are seen as a customer for music service industry rather than a workforce, and are often marketed in an exotic "japan weird" way to people overseas rather than on the merits of the music. Which, from my experience so far with bands like Number Girl, BOaT, Sheena Ringo, Uplift Spice; some vocaloid (wowaka, supercell, reol); and also a heavy dose of internet era J-pop and J-rock (ヨルシカ, yoasobi, ado) is actually just quite good on the whole. There's a thriving diversity of musicians doing some really cool stuff, both on major labels and on indie ones.
Listened:
HOPE LEFT ME (Astrophysics) - A newly released album of original music by the Brazilian vocaloid producer along with an accompanying visual novel. Their cover album earlier this year The First Sound of the Future Past was already in the running for my AOTY, combing synthwave and classic new wave sounds (new wave is like 40 years old, I can call it classic, right?) with english vocaloid to build some extremely creative arrangements. It was already a full few steps above the quality of most vocaloid cover music, and this is another full cut above that with original music to boot. I was very much looking forward to this, and I am not disappointed. It's lush, dark, and lonely; ghostly synths echoing through snowy canyons of empty unlit buildings punctuated by descents into the panic of breakcore. I haven't had a chance to play the VN yet, but the LP cut of the music is truly on another level. Highly recommend, I give it 4/5. If physical media is your thing, you can order it on limited run CD or Cassette (I ordered a CD) Favorite Tracks: you're killing me, lobotomy, embracer, shivers
10 Songs, 10 Cities (Panicsmile) - Ian Martin describes this as a band he had a really hard time getting into, but one that he felt was important to get in to to understand the underground rock scene in Japan in the 2000s (Quit your Band, 93-94). Idk, I rather enjoyed this album. Unpredictable, raw, noisy, often atonal, and almost hypnotic at times. He cites them as a big influence for Number Girl, and I can definitely hear it. 3.5/5 Favorite Tracks: still life, ghost subway, yuuuca
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arkive78 · 2 years
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I can’t just listen to these songs I have to be able to touch them and EAT them!!!
GUERRILLA HAS NO RIGHT TO BE THIS POPPING LIKE DAMN, the build up to the chorus and the bridge is so fucking good
Cyberpunk is literally perfect, exactly what I imagined it’s just so cool
The fact that Sector 1 has been written since Answer era absolutely GUTS me because you’re telling me that masterpiece has been HIDING FROM ME?????
Overall an excellent album and the songs flows together perfectly in their vibe and storytelling, like I wholeheartedly believe these boys are starting a revolution like let’s gO MFS
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iwanthermidnightz · 4 years
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When she was 18, Taylor Swift wrote a song called “Fifteen.” “Back then I swore I was going to marry him someday, but I realized some bigger dreams of mine,” she sang, sounding more like a wizened great-grandmother than a rising senior.
“Fifteen” is evocative, if a little sanitized: Nimble mandolin strums mimic the nervous-excited butterflies of the first day of high school, as Swift sings of wide-eyed hope that “one of those senior boys will wink at you and say, ‘You know I haven’t seen you around before.’”
There was a certain emotional truth to the lyrics — do several years’ age difference ever seem more consequential than when you’re a teenager? — but some older listeners were skeptical. “You applaud her skill,” wrote a critic for the Guardian in a mixed review of Swift’s second album, “Fearless,” “while feeling slightly unsettled by the thought of a teenager pontificating away like Yoda.”
Swift, now 31, sings, “When you are young they assume you know nothing,” on “Folklore,” an LP that is both compositionally mature and braided throughout with references to the specific, oft-denigrated wisdom of teenagers. By the end of that song, “Cardigan,” the narrator has excavated such a heap of florid but emotionally lucid memories that she must conclude, with the force of a sudden revelation, “I knew everything when I was young.”
Though it’s not as flashy a topic as exes, fame or A-list celebrity feuds, age has long been a recurring theme in Swift’s work. A numerology enthusiast with a particular attachment to 13, Swift has also released a handful of songs whose titles refer to specific ages: “Seven,” “Fifteen,” and, of course, “22,” the chatty “Red” hit on which she summed up that particular junction of emerging adulthood as feeling “happy, free, confused and lonely at the same time.” Like her contemporary Adele, Swift seems to enjoy time-stamping her music, sometimes presenting it like a public-facing scrapbook that will always remind her what it felt like to be a certain age — even if, with their millions of fans and armfuls of Grammys, neither of these women is exactly typical.
Swift’s critics have often seemed even more hyper attuned to her age. Perhaps because precocity played such a role in her story from the beginning — at 14, she became the youngest artist to sign a publishing deal with Sony/ATV; at 20, she became the youngest to win the album of the year Grammy — many listeners have been fascinated with how her evolution into adulthood has, or hasn’t, played out in her songs. People comb Swift’s lyrics for allusions to sex, alcohol and profanity as meticulously as MPAA representatives do a borderline-PG movie. Particular attention was paid to her 2017 album “Reputation” and its several mentions of drunkenness and dive bars — even though Swift was 27 when it came out.
The relative puritanism of Swift’s music up until “Reputation” did feel like an intentional decision: Unlike the female pop stars who broadcast their “loss of innocence” as a sudden and irrevocable transformation, Swift seemed acutely conscious that she did not want to repel younger listeners — or lose the approval of their parents. At best, it felt like an acceptance of her status as a role model; at worst, it had the whiff of a marketing strategy.
But the mounting obsession with whether Swift was “acting her age” also reflected a larger societal double standard. Famous or not, women face much more intense scrutiny around age, whether it’s those constant cultural reminders of the biological clock’s supposed ticking or the imperative that women of all ages stay “fresh-faced” or risk their own obsolescence. (“People say I’m controversial,” Madonna said in 2016. “But I think the most controversial thing I have ever done is to stick around.”) And while girlish youth and ingenuity are rewarded in some contexts, they’re also easily dismissed as silly and frivolous as soon as that girl strays too close to the sun — as Swift has experienced time and again.
Despite having once been a teenage girl myself (unlike a lot of music critics), I confess that I am not completely free of these internalized biases. I was initially dismissive of “Miss Americana and the Heartbreak Prince,” a song that appeared on Swift’s 2019 album “Lover.” The first few times I heard it, I wondered what a grown woman on the cusp of 30 was doing still writing about homecoming queens and teenage gossip.
But over time, I’ve come to appreciate the song and its dark vision, which acknowledges cruelty, depression and the threat of sexual violence (“Boys will be boys then, where are the wise men?”) more directly than any of the songs Swift wrote when she was an actual teenager. The senior boys in this song are not the sort who wink and say to freshman girls wholesome things like, “Haven’t seen you around before” — which, unfortunately, makes them feel more authentic. Even the title “Miss Americana” alludes to a larger world outside the high school walls, and the greater systemic forces that keep such patterns repeating well into adulthood.
“Miss Americana and the Heartbreak Prince” now feels like a precursor to some of the richest songs on “Folklore,” which finds Swift returning once again to her school days with the keen, selectively observant eye of an adult. Consider “Seven,” an impressionistic recreation of her perspective at that age. The second verse, charmingly, plays like a first-grader’s breathless sequence of unguarded observations:
“And I’ve been meaning to tell you, I think your house is haunted, your dad is always mad and that must be why/And I think you should come live with me and we can be pirates, then you won’t have to cry.”
But “Seven” is not cutesy so much as poignant, because of the tensions that result when Swift’s adult perspective interjects. “Please, picture me in the trees, before I learned civility,” she sings in a yearning soprano, prompting the listener to wonder what sorts of feral pleasure she — and all of us — have exchanged for the supposed “civility” of adulthood.
Quite a few songs on “Evermore,” Swift’s second release of 2020, also toggle between past and present, conscious of what is lost and gained by the passage of time. The playful “Long Story Short” passes a note to Swift’s younger self (“Past me, I wanna tell you not to get lost in these petty things”), while “Dorothea,” like “Seven,” revisits a fevered childhood friendship from the cool perspective of adulthood.
Most striking is the bonus track “Right Where You Left Me,” a twangy tale of a “girl who got frozen” (“Time went on for everybody else, she won’t know it/She’s still 23, inside her fantasy”). That language echoes something Swift admits in the 2020 Netflix documentary “Miss Americana”: “There’s this thing people say about celebrities, that they’re frozen at the age they got famous. And that’s kind of what happened to me. I had a lot of growing up to do just trying to catch up to 29.”
But Swift’s recent songs, at their best, understand that “growing up” isn’t always a linear progression in the direction of something more valuable. Take the “Folklore” songs “Cardigan” and “Betty,” which use an interconnected set of characters to chronicle teenage drama and celebrate the heightened emotional knowledge of youth. “I’m only 17, I don’t know anything, but I know I miss you,” Swift sings in the voice of James, a high schooler who broke Betty’s heart and has shown up on her doorstep to ask forgiveness. Maybe that is a melodramatic thing to do; maybe it is the sort of thing adults could stand to do more often. Swift’s music helps us to remember that growing up doesn’t automatically mean growing wiser — it can just as easily mean compromise, self-denial and growing numb to emotions we once felt with bracing intensity.
In a gesture to regain control of her songs, Swift is currently rerecording her first six albums (her master recordings were recently sold by Scooter Braun’s Ithaca Holdings to the investment firm Shamrock Capital). Last month she released a note-for-note update of her early hit “Love Story,” and has promised to release an entire new-old version of “Fearless (Taylor’s Version)” later this year. It has been amusing to think of Swift going back and inhabiting the voice of her teenage self: On the face of it, “Fifteen” is particularly surreal to imagine her singing as an adult.
In another way, though, “Fifteen” — with its distant reflections on the youthful folly of expectations — makes more sense and carries more emotional weight being sung by a 30-something than it does an 18-year-old. Perhaps Swift was preparing for such an exercise when she made “Folklore,” an album that shakes off years of scrutiny and finds her reveling in the creative freedom to be as young or as old as she wants to be.
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troutfishinginmusic · 3 years
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Guide: Lesser-known nu metal albums that hold up
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Nu metal is a genre that’s easily derided. It was caricatured as over-the-top angst, baggy jeans and casual misogyny. It was one of the biggest genres when I was first discovering music.
There was plenty of bad music, but to say it was all bad would be inaccurate. It was extremely diverse compared to other metal scenes. It also put issues like child abuse to the forefront, showing survivors they were not alone. Nu metal took a genre that was showing signs of wear and reinvented it. While it soon became saturated by faceless bands (as every popularized genre eventually does), it was important.
As the genre regains popularity, there have been plenty of retrospective lists about bands like Slipknot, Deftones and Korn. There have even been lists detailing some of the lesser known bands. The podcast Roach Koach has done a great job reassessing the genre (It was the catalyst for me making this list). In no order, here are seven nu metal albums you might be less familiar with but are worth your time. These all roughly come from the genre’s original era of popularity.  I’ve also put together a ranking of more established nu metal records at the end.
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I love the first couple of Static-X albums, but Cannibal is truly a high-water mark. It’s catchy, concise and extremely heavy. While it has some more straight-ahead metal flourishes (guitar solos!?!), no one could mistake this for another band. And, if nothing else, Static-X is a definitive nu metal band. Cannibal seems to find Static-X revitalized after kicking out a problematic member. Vocalist Wayne Static (who died in 2014) knows exactly what he wants these songs to do. His barking delivery finds spaces in each of these spartan industrial rippers. It represents all the things I like about the genre.
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Oracle represents somewhat of a break from the more straight-ahead nu metal sound of Spit, so it might not exactly fit on this list. But ultimately Kittie is forever tied to the genre (much like Deftones), even if they’ve branched out in other directions. Oracle doubles down on heaviness by incorporating death metal influences. Morgan Lander’s vocals kneecap a lot of her more melodically inclined nu peers. It also shows the band progressing, despite losing guitarist Fallon Bowman. When people dismiss the nu metal as an outlet for white male whining, though sometimes deserved, they overlook great albums like Oracle.
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Apex Theory’s only album, Topsy-Turvy, is brimming with creativity. Much like System of a Down, which originally featured lead vocalist Ontronik Khachaturianon on drums, the band channels its Armenian heritage. Yet Apex Theory leans into something more melodic, mathy and possibly emo (in more of the At the Drive-In sense). Every aspect of this album feels so precise and thought out. Khachaturianon’s vocals can leap out like a barrage of stream of consciousness yet can just as easily smooth out. It might’ve been a bit too weird for radio but, in a world where SOAD broke, it certainly could’ve happened.
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Apartment 26’s final album might be one of the strangest on this list. It’s apparent that it was made to be more “marketable.” Yet those touches make it even weirder. The production here is very polished, but this is still an album that incorporates swing jazz into metal through programmed horns. It’s that oddness, intentional or not, that benefits Music for the Massive. An added bonus is the great cover of “In Heaven” from David Lynch’s Eraserhead (the band’s name is a reference to the film). Apartment 26 easily surpasses its legacy as Geezer Butler’s son’s band on this album.
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Taproot’s debut struck on something deeply vulnerable that the band has carried through on subsequent albums. What is often missing on those other albums, though, is the heaviness found on Gift. The band’s raw talent is on display here, recalling System of a Down’s debut. Like that album, influences peek through but the band sound fully formed and unique. Stephen Richards’ distinct vocals, while not for everyone, bend around every twist and turn of these knotty songs. The band moved away from the genre, but created some of its best work within it. Oh, and bonus points for instigating this.
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Orgy’s goth-y, processed guitar crunch was often imitated (Deadsy, etc.) but has never exactly been replicated. Candyass in some ways seems like the obvious choice, but there are some awkward growing pains. And really Vapor Transmission is just as good and possibly better. The hooks are bigger, the band commits to the futuristic themes and vocalist Jay Gordon is at the top of his gender-bending industrial crooning game. Orgy remains notable in this era for poking holes in the genre’s inflated macho exterior at every turn. There’s something so transgressive about the way the band operated in nu metal.
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New Killer America’s cover always caught my eye when I was a kid. Album art was and still is a big deal to me. I love how subtly gross this is. At the time it was more affecting than the over-the-top gore common on metal albums. It fits the music. Skrape wallows in heavy post-grunge sludge. As Ulrich Wild did on the Static-X albums, there’s a good balance struck between heaviness and accessibility. Skrape had a mysterious vibe that was missing from similar acts that had a tendency to over-share. Despite some awkward vocals/lyrics that come up, NKA is noteworthy.
Honorable Mention: Coal Chamber-Chamber Music, Powerman 5000-Tonight the Stars Revolt, Nothingface-Violence, Mushroomhead-XX, Sevendust-Animosity
Established Classics Ranking
1. Korn-Korn: This was the album that started the genre. Every element that other bands would copy is here. It also features some of the rawist emotion ever recorded (”Daddy”) and some great singles (”Blind,” “Clown”). Some of the lyrics are definitely dated, but there are few metal albums that are as influence and heavy (well, in terms of subject matter) as this.
2. Deftones-White Pony: This album defied every stereotype the genre had. It seamlessly incorporated trip-hop and post-rock influences without sacrificing any of the heaviness. This is the highpoint for a band that rarely has a misstep.
3. System of a Down-System of a Down: SOAD’s debut is heavy, political and completely left-field. It still sounds like nothing else. All of the band’s records are good to great, yet I love how the death metal influences poke out more on this one. That’s a personal preference I guess, I really could’ve picked any SOAD album.
4. Sepultura-Roots: This album is so unbelievably heavy. It’s such a bummer that Sepultura didn’t make a record with this lineup past this point. It’s political in a way a lot of nu metal wasn’t. It seamlessly incorporates the band’s Brazilin heritage. It up-ends any perception about the genre being light-weight.
5. Slipknot-Iowa: This is really the only album from this era that rivals Roots in terms of heaviness. The band draws from a different well than Sepultura, packing Iowa with horror movie imagery. Much of this was to no doubt channel vocalist Corey Taylor’s troubled childhood. There’s something so frantic and desperate captured on this album, which probably has to do with Ross Robinson producing it (he produced Korn’s debut, as well as a lot of other iconic records).
6. Incubus- S.C.I.E.N.C.E.: Few nu metal records are this legitimately fun. Every part of Incubus is bursting with stoned creativity here. It also channels its influences much better than its peers. Somehow metal riffs and bongos go together here. S.C.I.E.N.C.E. showed a more easygoing side of the genre that still retained all the heaviness.
7. Linkin Park- Meteora: Though Hybrid Theory has a lot of singles, I always preferred this one. I think the band forged a bit more of its identity here. It gets a bit heavier, yet retains all the pop smarts. Definitely worth revisiting if you’ve just re-listened to Hybrid Theory to celebrate its recent anniversary.
NOTE: Yeah, Limp Bizkit is not on this list. The band has some cool songs, but ultimately its albums are pretty scattered. Fred Durst is a lot for me to take. The rest of the band is amazingly talented, especially Wes Borland. If its exclusion is annoying to you, please make your own list.
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kingstylesdaily · 4 years
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Harry Styles’ “Adore You” Is Everything a Music Video Should Be (Including Underappreciated by The VMAs)
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KSD NOTE: there is a mention of suicide in regards to the beginning of Adore You.
On November 18, 2019, a website promoting a mysterious place called Eroda (“No Land Quite Like It”) arrived on the internet. Two days later, the official Twitter account for this fictional frown-shaped island began teasing local seaside attractions. You may have missed it, depending on which corners of the internet you choose to lurk, but not if you were a Harry Styles fan, a group that went into pure overdrive trying to figure out what it all meant.
I, for one, missed it at the time. I was unaware this account was cryptically quote tweeting fans as they tried to piece together what was happening, what it meant, and what it could be connected to (Greek Mythology and Lost were a couple of theories posed in comments, Twitter threads, and Reddit). Meanwhile, the Columbia Records marketing department had been hard at work for months, devising this specific and highly-detailed campaign around the music video for Styles’ second single, “Adore You” from his second solo album, Fine Line, ever since he shot the video in Scotland in August 2019 (Eroda = Adore backwards — clever!).
But it was all leading up to the morning of Friday, December 6 when the video was released, one week before the full-length album arrived. Up until that point, I had never seen an entire Harry Styles music video, but what happened next was inevitable. Somehow, as a self-proclaimed boy band scholar, I had never paid much attention to One Direction. I kept a distant eye on Styles since they disbanded, intrigued by the decisions he was making in his solo career. But I hadn’t yet realized I’d been in the ring all throughout the fall of 2019, fighting to resist the inevitable fascination that awaited. First came the jab of Rob Sheffield’s Rolling Stone profile, followed by the cross of “Lights Up”, a song that cracked my Top 20 most listened to songs of the year despite being released just two months before Spotify so thoughtfully compiled that personalized playlist. Then there was the hook of his SNL hosting stint in November (and bless you Bowen Yang for that Sara Lee sketch), which then leads us to the “Adore You” video, the uppercut and ultimate TKO. I surrendered in what felt like a near instant. I was now a Harry Styles fan. (If we’re following this analogy, I sat up to spit out some blood after seeing that cover of “Juice” before my head quickly hit the mat again with a loud thud).
Maybe it’s not quite remarkable that I took time out of a Friday morning to watch a music video, but that I sat at my desk, in an office, with other people around (back when we did those kinds of things) and proceeded to wipe away a few tiny tears from under my eyes by the end of it, was an experience I had not been through… maybe ever? In a world of lyric videos and TikToks, actual, thoughtful, impactful music videos with a full (and sweet!) story are about as rare as a glowing and growing fish these days.
Ultimately, “Adore You” does everything a music video should do. In nearly eight minutes, this video uses excellent visual effects in a cool and interesting way, tells a compelling and heartfelt story, is anchored by an irresistible leading man and an adorable sidekick, is backed up by the catchiest song you could ever dream of, and culminates with a touching and hopeful ending. It’s a treat for the eyes and the ears and the soul. It’s innovative and the kind of thing that begs you to watch it more than once to catch all the details (and yes, I do tear up every time).
So one would think that an award show with the specific purpose of celebrating this type of creativity would be extra sure to nominate such a charming and effective clip, but alas, “Adore You” was overlooked in the MTV Video Music Awards main categories this year. Of course, some could argue that that fact only adds to the video’s credibility but I’ll do my best to not be that petty as I’m still rooting for it to win in the three technical categories where it picked up nominations: Best Visual Effects by Mathematic, Best Art Direction by Laura Ellis Cricks, and Best Direction by Dave Meyers, who remains one of the most inventive and influential directors of all time and whose videos with artists such as Missy Elliot, Pink, and Kendrick Lamar have been racking up nominations for nearly 20 years now. He also saw four other videos he directed get recognized this year: Normani’s “Motivation” (Best Chorography), Travis Scott’s “Highest in the Room” (Best Hop Hop and Best Visual Effects), Anderson .Paak’s “Lockdown” (Video For Good), and Camila Cabello feat. DaBaby’s “My Oh My” (Best Cinematography).
But I reached out to Meyers to specifically ask about the intricate details of “Adore You” and how it all came to be; how he captured such a vibe with the overcast and dreary weather, mixed so wonderfully with the charming oddities of the people that make up this world of Eroda. In addition to directing the video, he also co-wrote the story with Chris Shafer and said, “It’s the first idea that popped to mind after the first listen to the song, and the first idea I pitched to Harry. It was a story that underscored my understanding of what Harry stood for and felt it was necessary to tell it as a narrative to convey his optimism.”
The extended version of the video starts with a two-and-a-half-minute introduction to the world of Eroda, narrated by Rosalia. This includes the “peculiar” people and their professions on the island, meeting The Boy (Styles) and his glowing smile that most people try to avoid, and the quirky superstitions these people continue to live by. “It all served a purpose,” Meyers said of the details. “The superstitions were a set up for how society generally reacts to different things. They fear change or oddity, even if it’s what’s best for them.”
Meyers, however, did not share in that fear, as much of this video provided for interesting and new opportunities he had yet to experience throughout his decades-long career, which he listed off: ”Compelling narrative, CG character, remote location, Scottish crew (nothing phased them),” also noting that all of the other characters in the video were locals as well. So perhaps they were less fazed by the atmosphere across the four-day shoot in Scotland, but as Meyers recalled, the “weather was nuts. It rained every 20 minutes, then the sun, then cloud over.”
However, it’s likely that Mother Nature is also a Styles fan, as Meyers recalled, “I seem to remember going up on the hill for Harry’s picnic with the fish and being worried that it was so gloomy. By the time we came to shoot, the sun came out. And then the sun went away as soon as the scene was over. Similarly, we had the worst storm when Harry was contemplating suicide at the start. Pouring rain, drenching him. So I guess in that sense it was fun watching how Scotland provided a backdrop for the emotions we were after.”
And hey, at least they had the weather on their side to add to the mood while shooting the video, as one of their main characters, well, didn’t exist. “It was very odd shooting with no fish,” Meyers admitted. “But was quite rewarding later seeing it dropped in and making empathic sense to the story we were after.”
Of course, the main character they did have on hand is an awfully useful and appealing one at that. Fans became enamored with the moment Styles uses the back of his hand to check the temperature of a coffee pot before dumping the fish inside the water so it could stay alive. I asked Meyers about this particular moment and he said, “The problem we had was apparent when Harry ran in and threw the fish in the pot. We all sorta felt — well, what if it was hot? So I believe Harry improvised that as a solution and we felt it was perfect for the character’s sensitivity and consideration for this poor fish.” And that’s not the only nice thing he does for his fish friend — he also serves him a tiny taco! “The taco was a whimsical way to express friendship between Harry and the fish,” Meyers offered. It looked pretty tasty, too.
The entire video serves as a showcase for what Styles does best and what makes him such a unique artist: his music, his acting, and his charisma, which Meyers knew would offer him a lot to work with. “Harry is a leading man. I felt that from my first meeting and wanted to play with his wonderful range of emotions. So finding a story with a real character arc was part of my focus in building this world.” Meyers described working on “Adore You” as an “all-around memorable shoot: awesome location, lovely Harry, compelling story, great effects, and… it worked.”
It did. And it was a risk: a video this complex and detailed (and one has to assume, costly), attached to a marketing campaign that proved to be even more involved, still came with no guarantee that the fans wouldn’t shrug it off. But as Manos Xanthogeorgis, SVP of Digital Marketing & Media at Columbia Records told Billboard last year, “When you have a video and a piece of art at such a level, it’s an incredible challenge for the rest of the team to build a campaign at that same level of artistry and creativity.” Oh, and that was only step one, as the marketing team engaged in “real-time marketing” with fans online, ensuring they would continue to remain engaged by dropping clues and clips in the lead-up to the video premiere and subsequently the album. “This whole campaign was around mystery and sometimes mystery is more powerful than knowledge,” Xanthogeorgis said. The Twitter handle has remained active throughout 2020, used as a continual marketing tool for Styles’ next videos including the Meyers-directed “Falling” and this summer’s hit, “Watermelon Sugar.”
With that kind of fan engagement, “Adore You” seemed like a no-brainer for the fan-voted categories of the VMAs this year, as they surely would’ve turned out to vote just as feverishly for this video as they did when searching for clues (about a made-up island, at that!). But hey, maybe MTV was just not interested in massive fan engagement this year — after all, it’s not like everything Styles does, including growing freakin’ facial hair, has the internet in a tizzy for weeks. Ultimately, as the impact of music videos (and certainly the ceremony celebrating them) continues to lose relevance, the disregard of this specific project simply feels like a missed opportunity to acknowledge a rare achievement in the art form.
While Meyers was sure to describe his inclusion in the VMA nominations this year as “lovely and flattering” (and he better have a moonperson in his possession this time next week, MTV!) it’s still puzzling why “Adore You” wouldn’t be included in the big categories, considering Styles is squarely within their demo, at the very least. That “Adore You” is also a technical and storytelling masterpiece, as well as a full moment that was used as inspiration both for the experience online and in-person at the Fine Line Spotify listening party last December, that also comes packed with one of the most enthusiastic groups of fans around, well, that should have had the entire network drooling.
Of course, some of this can simply be chalked up to a perfect storm. As far as his singles go, “Lights Up” was a nice appetizer, but “Adore You” remains the delicious entree (you already know what’s for dessert). “Adore You” is a perfect pop record if I’ve ever heard one (and I have) and deserved a special video. A Chris Isaak “Wicked Game” sexy vibe wasn’t going to work here. The song tells the story of such passionate, pure, and heartachingly naive and innocent love that it almost had to be directed toward a non-human being. Instead, Styles chose to inject those same carefree, sweaty, sticky, delicious, whimsical beach vibes into the “Watermelon Sugar” clip, which was the right choice, and not just for the summertime season (MTV has since added the Song of Summer category to the VMAs and included “Watermelon Sugar”).
But it’s “Adore You” that has melodies that bring a smile to the faces of babies, get your toes tapping even when you hear it in the dentist’s chair, and likely has my neighbors rolling their eyes when I sing along to it in the shower. The song is so simple it’s deep, a theme reflected in the video, as is the central reminder to help and care for others, a thoroughly 2020 message.
However, not all is lost. Both “Adore You” and “Watermelon Sugar” continue to rack up major spins at radio with the latter hitting number one on the Billboard charts earlier this month. Grammy voting kicks off at the end of September and Academy members should take note. Not only is Fine Line more than worthy of being acknowledged, but having Styles on hand to potentially collect trophies and perform is in your best interest when it comes to viewers and online chatter. Do not wait to take him seriously. This is the album, this is the time. Prove that you aren’t a bunch of stodgy old white men who think he’s just for teen (and um, thirty-something) girls, but that you understand the music he enjoys, is inspired by, and subsequently makes, is the same rock music you appreciate as well. An artist like Styles can be both of those things at the same time, and really, the best of both worlds. Give the album a listen, and then one more to let it all sink in. If you have not yet succumbed to the force that is Harry Styles fandom, I truly can’t recommend it enough — and please know that it will get you eventually.
Source: Decider.com
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hlupdate · 4 years
Link
On November 18, 2019, a website promoting a mysterious place called Eroda (“No Land Quite Like It”) arrived on the internet. Two days later, the official Twitter account for this fictional frown-shaped island began teasing local seaside attractions. You may have missed it, depending on which corners of the internet you choose to lurk, but not if you were a Harry Styles fan, a group that went into pure overdrive trying to figure out what it all meant.
I, for one, missed it at the time. I was unaware this account was cryptically quote tweeting fans as they tried to piece together what was happening, what it meant, and what it could be connected to (Greek Mythology and Lostwere a couple of theories posed in comments, Twitter threads, and Reddit). Meanwhile, the Columbia Records marketing department had been hard at work for months, devising this specific and highly-detailed campaign around the music video for Styles’ second single, “Adore You” from his second solo album, Fine Line, ever since he shot the video in Scotland in August 2019 (Eroda = Adore backwards — clever!).
But it was all leading up to the morning of Friday, December 6 when the video was released, one week before the full-length album arrived. Up until that point, I had never seen an entire Harry Styles music video, but what happened next was inevitable. Somehow, as a self-proclaimed boy band scholar, I had never paid much attention to One Direction. I kept a distant eye on Styles since they disbanded, intrigued by the decisions he was making in his solo career. But I hadn’t yet realized I’d been in the ring all throughout the fall of 2019, fighting to resist the inevitable fascination that awaited. First came the jab of Rob Sheffield’s Rolling Stoneprofile, followed by the cross of “Lights Up”, a song that cracked my Top 20 most listened to songs of the year despite being released just two months before Spotify so thoughtfully compiled that personalized playlist. Then there was the hook of his SNL hosting stint in November (and bless you Bowen Yang for that Sara Lee sketch), which then leads us to the “Adore You” video, the uppercut and ultimate TKO. I surrendered in what felt like a near instant. I was now a Harry Styles fan. (If we’re following this analogy, I sat up to spit out some blood after seeing that cover of “Juice” before my head quickly hit the mat again with a loud thud).
Maybe it’s not quite remarkable that I took time out of a Friday morning to watch a music video, but that I sat at my desk, in an office, with other people around (back when we did those kinds of things) and proceeded to wipe away a few tiny tears from under my eyes by the end of it, was an experience I had not been through… maybe ever? In a world of lyric videos and TikToks, actual, thoughtful, impactful music videos with a full (and sweet!) story are about as rare as a glowing and growing fish these days.
Ultimately, “Adore You” does everything a music video should do. In nearly eight minutes, this video uses excellent visual effects in a cool and interesting way, tells a compelling and heartfelt story, is anchored by an irresistible leading man and an adorable sidekick, is backed up by the catchiest song you could ever dream of, and culminates with a touching and hopeful ending. It’s a treat for the eyes and the ears and the soul. It’s innovative and the kind of thing that begs you to watch it more than once to catch all the details (and yes, I do tear up every time).
So one would think that an award show with the specific purpose of celebrating this type of creativity would be extra sure to nominate such a charming and effective clip, but alas, “Adore You” was overlooked in the MTV Video Music Awards main categories this year. Of course, some could argue that that fact only adds to the video’s credibility but I’ll do my best to not be that petty as I’m still rooting for it to win in the three technical categories where it picked up nominations: Best Visual Effects by Mathematic, Best Art Direction by Laura Ellis Cricks, and Best Direction by Dave Meyers, who remains one of the most inventive and influential directors of all time and whose videos with artists such as Missy Elliot, Pink, and Kendrick Lamar have been racking up nominations for nearly 20 years now. He also saw four other videos he directed get recognized this year: Normani’s “Motivation” (Best Chorography), Travis Scott’s “Highest in the Room” (Best Hop Hop and Best Visual Effects), Anderson .Paak’s “Lockdown” (Video For Good), and Camila Cabello feat. DaBaby’s “My Oh My” (Best Cinematography).
But I reached out to Meyers to specifically ask about the intricate details of “Adore You” and how it all came to be; how he captured such a vibe with the overcast and dreary weather, mixed so wonderfully with the charming oddities of the people that make up this world of Eroda. In addition to directing the video, he also co-wrote the story with Chris Shafer and said, “It’s the first idea that popped to mind after the first listen to the song, and the first idea I pitched to Harry. It was a story that underscored my understanding of what Harry stood for and felt it was necessary to tell it as a narrative to convey his optimism.”
The extended version of the video starts with a two-and-a-half-minute introduction to the world of Eroda, narrated by Rosalia. This includes the “peculiar” people and their professions on the island, meeting The Boy (Styles) and his glowing smile that most people try to avoid, and the quirky superstitions these people continue to live by. “It all served a purpose,” Meyers said of the details. “The superstitions were a set up for how society generally reacts to different things. They fear change or oddity, even if it’s what’s best for them.”
Meyers, however, did not share in that fear, as much of this video provided for interesting and new opportunities he had yet to experience throughout his decades-long career, which he listed off: ”Compelling narrative, CG character, remote location, Scottish crew (nothing fazed them),” also noting that all of the other characters in the video were locals as well. So perhaps they were less fazed by the atmosphere across the four-day shoot in Scotland, but as Meyers recalled, the “weather was nuts. It rained every 20 minutes, then the sun, then cloud over.”
However, it’s likely that Mother Nature is also a Styles fan, as Meyers recalled, “I seem to remember going up on the hill for Harry’s picnic with the fish and being worried that it was so gloomy. By the time we came to shoot, the sun came out. And then the sun went away as soon as the scene was over. Similarly, we had the worst storm when Harry was contemplating suicide at the start. Pouring rain, drenching him. So I guess in that sense it was fun watching how Scotland provided a backdrop for the emotions we were after.”
And hey, at least they had the weather on their side to add to the mood while shooting the video, as one of their main characters, well, didn’t exist. “It was very odd shooting with no fish,” Meyers admitted. “But was quite rewarding later seeing it dropped in and making empathic sense to the story we were after.”
Of course, the main character they did have on hand is an awfully useful and appealing one at that. Fans became enamored with the moment Styles uses the back of his hand to check the temperature of a coffee pot before dumping the fish inside the water so it could stay alive. I asked Meyers about this particular moment and he said, “The problem we had was apparent when Harry ran in and threw the fish in the pot. We all sorta felt — well, what if it was hot? So I believe Harry improvised that as a solution and we felt it was perfect for the character’s sensitivity and consideration for this poor fish.” And that’s not the only nice thing he does for his fish friend — he also serves him a tiny taco! “The taco was a whimsical way to express friendship between Harry and the fish,” Meyers offered. It looked pretty tasty, too.
The entire video serves as a showcase for what Styles does best and what makes him such a unique artist: his music, his acting, and his charisma, which Meyers knew would offer him a lot to work with. “Harry is a leading man. I felt that from my first meeting and wanted to play with his wonderful range of emotions. So finding a story with a real character arc was part of my focus in building this world.” Meyers described working on “Adore You” as an “all-around memorable shoot: awesome location, lovely Harry, compelling story, great effects, and… it worked.”
It did. And it was a risk: a video this complex and detailed (and one has to assume, costly), attached to a marketing campaign that proved to be even more involved, still came with no guarantee that the fans wouldn’t shrug it off. But as Manos Xanthogeorgis, SVP of Digital Marketing & Media at Columbia Records told Billboard last year, “When you have a video and a piece of art at such a level, it’s an incredible challenge for the rest of the team to build a campaign at that same level of artistry and creativity.” Oh, and that was only step one, as the marketing team engaged in “real-time marketing” with fans online, ensuring they would continue to remain engaged by dropping clues and clips in the lead-up to the video premiere and subsequently the album. “This whole campaign was around mystery and sometimes mystery is more powerful than knowledge,” Xanthogeorgis said. The Twitter handle has remained active throughout 2020, used as a continual marketing tool for Styles’ next videos including the Meyers-directed “Falling” and this summer’s hit, “Watermelon Sugar.”
With that kind of fan engagement, “Adore You” seemed like a no-brainer for the fan-voted categories of the VMAs this year, as they surely would’ve turned out to vote just as feverishly for this video as they did when searching for clues (about a made-up island, at that!). But hey, maybe MTV was just not interested in massive fan engagement this year — after all, it’s not like everything Styles does, including growing freakin’ facial hair, has the internet in a tizzy for weeks. Ultimately, as the impact of music videos (and certainly the ceremony celebrating them) continues to lose relevance, the disregard of this specific project simply feels like a missed opportunity to acknowledge a rare achievement in the art form.
While Meyers was sure to describe his inclusion in the VMA nominations this year as “lovely and flattering” (and he better have a moonperson in his possession this time next week, MTV!) it’s still puzzling why “Adore You” wouldn’t be included in the big categories, considering Styles is squarely within their demo, at the very least. That “Adore You” is also a technical and storytelling masterpiece, as well as a full moment that was used as inspiration both for the experience online and in-person at the Fine Line Spotify listening party last December, that also comes packed with one of the most enthusiastic groups of fans around, well, that should have had the entire network drooling.
Of course, some of this can simply be chalked up to a perfect storm. As far as his singles go, “Lights Up” was a nice appetizer, but “Adore You” remains the delicious entree (you already know what’s for dessert). “Adore You” is a perfect pop record if I’ve ever heard one (and I have) and deserved a special video. A Chris Isaak “Wicked Game” sexy vibe wasn’t going to work here. The song tells the story of such passionate, pure, and heartachingly naive and innocent love that it almost had to be directed toward a non-human being. Instead, Styles chose to inject those same carefree, sweaty, sticky, delicious, whimsical beach vibes into the “Watermelon Sugar” clip, which was the right choice, and not just for the summertime season (MTV has since added the Song of Summer category to the VMAs and included “Watermelon Sugar”).
But it’s “Adore You” that has melodies that bring a smile to the faces of babies, get your toes tapping even when you hear it in the dentist’s chair, and likely has my neighbors rolling their eyes when I sing along to it in the shower. The song is so simple it’s deep, a theme reflected in the video, as is the central reminder to help and care for others, a thoroughly 2020 message.
However, not all is lost. Both “Adore You” and “Watermelon Sugar” continue to rack up major spins at radio with the latter hitting number one on the Billboard charts earlier this month. Grammy voting kicks off at the end of September and Academy members should take note. Not only is Fine Line more than worthy of being acknowledged, but having Styles on hand to potentially collect trophies and perform is in your best interest when it comes to viewers and online chatter. Do not wait to take him seriously. This is the album, this is the time. Prove that you aren’t a bunch of stodgy old white men who think he’s just for teen (and um, thirty-something) girls, but that you understand the music he enjoys, is inspired by, and subsequently makes, is the same rock music you appreciate as well. An artist like Styles can be both of those things at the same time, and really, the best of both worlds. Give the album a listen, and then one more to let it all sink in. If you have not yet succumbed to the force that is Harry Styles fandom, I truly can’t recommend it enough — and please know that it will get you eventually.
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stylesnews · 4 years
Link
On November 18, 2019, a website promoting a mysterious place called Eroda (“No Land Quite Like It”) arrived on the internet. Two days later, the official Twitter account for this fictional frown-shaped island began teasing local seaside attractions. You may have missed it, depending on which corners of the internet you choose to lurk, but not if you were a Harry Styles fan, a group that went into pure overdrive trying to figure out what it all meant.
I, for one, missed it at the time. I was unaware this account was cryptically quote tweeting fans as they tried to piece together what was happening, what it meant, and what it could be connected to (Greek Mythology and Lost were a couple of theories posed in comments, Twitter threads, and Reddit). Meanwhile, the Columbia Records marketing department had been hard at work for months, devising this specific and highly-detailed campaign around the music video for Styles’ second single, “Adore You” from his second solo album, Fine Line, ever since he shot the video in Scotland in August 2019 (Eroda = Adore backwards — clever!).
But it was all leading up to the morning of Friday, December 6 when the video was released, one week before the full-length album arrived. Up until that point, I had never seen an entire Harry Styles music video, but what happened next was inevitable. Somehow, as a self-proclaimed boy band scholar, I had never paid much attention to One Direction. I kept a distant eye on Styles since they disbanded, intrigued by the decisions he was making in his solo career. But I hadn’t yet realized I’d been in the ring all throughout the fall of 2019, fighting to resist the inevitable fascination that awaited. First came the jab of Rob Sheffield’s Rolling Stone profile, followed by the cross of “Lights Up”, a song that cracked my Top 20 most listened to songs of the year despite being released just two months before Spotify so thoughtfully compiled that personalized playlist. Then there was the hook of his SNL hosting stint in November (and bless you Bowen Yang for that Sara Lee sketch), which then leads us to the “Adore You” video, the uppercut and ultimate TKO. I surrendered in what felt like a near instant. I was now a Harry Styles fan. (If we’re following this analogy, I sat up to spit out some blood after seeing that cover of “Juice” before my head quickly hit the mat again with a loud thud).
Maybe it’s not quite remarkable that I took time out of a Friday morning to watch a music video, but that I sat at my desk, in an office, with other people around (back when we did those kinds of things) and proceeded to wipe away a few tiny tears from under my eyes by the end of it, was an experience I had not been through… maybe ever? In a world of lyric videos and TikToks, actual, thoughtful, impactful music videos with a full (and sweet!) story are about as rare as a glowing and growing fish these days.
Ultimately, “Adore You” does everything a music video should do. In nearly eight minutes, this video uses excellent visual effects in a cool and interesting way, tells a compelling and heartfelt story, is anchored by an irresistible leading man and an adorable sidekick, is backed up by the catchiest song you could ever dream of, and culminates with a touching and hopeful ending. It’s a treat for the eyes and the ears and the soul. It’s innovative and the kind of thing that begs you to watch it more than once to catch all the details (and yes, I do tear up every time).
So one would think that an award show with the specific purpose of celebrating this type of creativity would be extra sure to nominate such a charming and effective clip, but alas, “Adore You” was overlooked in the MTV Video Music Awards main categories this year. Of course, some could argue that that fact only adds to the video’s credibility but I’ll do my best to not be that petty as I’m still rooting for it to win in the three technical categories where it picked up nominations: Best Visual Effects by Mathematic, Best Art Direction by Laura Ellis Cricks, and Best Direction by Dave Meyers, who remains one of the most inventive and influential directors of all time and whose videos with artists such as Missy Elliot, Pink, and Kendrick Lamar have been racking up nominations for nearly 20 years now. He also saw four other videos he directed get recognized this year: Normani’s “Motivation” (Best Chorography), Travis Scott’s “Highest in the Room” (Best Hop Hop and Best Visual Effects), Anderson .Paak’s “Lockdown” (Video For Good), and Camila Cabello feat. DaBaby’s “My Oh My” (Best Cinematography).
But I reached out to Meyers to specifically ask about the intricate details of “Adore You” and how it all came to be; how he captured such a vibe with the overcast and dreary weather, mixed so wonderfully with the charming oddities of the people that make up this world of Eroda. In addition to directing the video, he also co-wrote the story with Chris Shafer and said, “It’s the first idea that popped to mind after the first listen to the song, and the first idea I pitched to Harry. It was a story that underscored my understanding of what Harry stood for and felt it was necessary to tell it as a narrative to convey his optimism.”
The extended version of the video starts with a two-and-a-half-minute introduction to the world of Eroda, narrated by Rosalia. This includes the “peculiar” people and their professions on the island, meeting The Boy (Styles) and his glowing smile that most people try to avoid, and the quirky superstitions these people continue to live by. “It all served a purpose,” Meyers said of the details. “The superstitions were a set up for how society generally reacts to different things. They fear change or oddity, even if it’s what’s best for them.”
Meyers, however, did not share in that fear, as much of this video provided for interesting and new opportunities he had yet to experience throughout his decades-long career, which he listed off: ”Compelling narrative, CG character, remote location, Scottish crew (nothing fazed them),” also noting that all of the other characters in the video were locals as well. So perhaps they were less fazed by the atmosphere across the four-day shoot in Scotland, but as Meyers recalled, the “weather was nuts. It rained every 20 minutes, then the sun, then cloud over.”
However, it’s likely that Mother Nature is also a Styles fan, as Meyers recalled, “I seem to remember going up on the hill for Harry’s picnic with the fish and being worried that it was so gloomy. By the time we came to shoot, the sun came out. And then the sun went away as soon as the scene was over. Similarly, we had the worst storm when Harry was contemplating suicide at the start. Pouring rain, drenching him. So I guess in that sense it was fun watching how Scotland provided a backdrop for the emotions we were after.”
And hey, at least they had the weather on their side to add to the mood while shooting the video, as one of their main characters, well, didn’t exist. “It was very odd shooting with no fish,” Meyers admitted. “But was quite rewarding later seeing it dropped in and making empathic sense to the story we were after.”
Of course, the main character they did have on hand is an awfully useful and appealing one at that. Fans became enamored with the moment Styles uses the back of his hand to check the temperature of a coffee pot before dumping the fish inside the water so it could stay alive. I asked Meyers about this particular moment and he said, “The problem we had was apparent when Harry ran in and threw the fish in the pot. We all sorta felt — well, what if it was hot? So I believe Harry improvised that as a solution and we felt it was perfect for the character’s sensitivity and consideration for this poor fish.” And that’s not the only nice thing he does for his fish friend — he also serves him a tiny taco! “The taco was a whimsical way to express friendship between Harry and the fish,” Meyers offered. It looked pretty tasty, too.
The entire video serves as a showcase for what Styles does best and what makes him such a unique artist: his music, his acting, and his charisma, which Meyers knew would offer him a lot to work with. “Harry is a leading man. I felt that from my first meeting and wanted to play with his wonderful range of emotions. So finding a story with a real character arc was part of my focus in building this world.” Meyers described working on “Adore You” as an “all-around memorable shoot: awesome location, lovely Harry, compelling story, great effects, and… it worked.”
It did. And it was a risk: a video this complex and detailed (and one has to assume, costly), attached to a marketing campaign that proved to be even more involved, still came with no guarantee that the fans wouldn’t shrug it off. But as Manos Xanthogeorgis, SVP of Digital Marketing & Media at Columbia Records told Billboard last year, “When you have a video and a piece of art at such a level, it’s an incredible challenge for the rest of the team to build a campaign at that same level of artistry and creativity.” Oh, and that was only step one, as the marketing team engaged in “real-time marketing” with fans online, ensuring they would continue to remain engaged by dropping clues and clips in the lead-up to the video premiere and subsequently the album. “This whole campaign was around mystery and sometimes mystery is more powerful than knowledge,” Xanthogeorgis said. The Twitter handle has remained active throughout 2020, used as a continual marketing tool for Styles’ next videos including the Meyers-directed “Falling” and this summer’s hit, “Watermelon Sugar.”
With that kind of fan engagement, “Adore You” seemed like a no-brainer for the fan-voted categories of the VMAs this year, as they surely would’ve turned out to vote just as feverishly for this video as they did when searching for clues (about a made-up island, at that!). But hey, maybe MTV was just not interested in massive fan engagement this year — after all, it’s not like everything Styles does, including growing freakin’ facial hair, has the internet in a tizzy for weeks. Ultimately, as the impact of music videos (and certainly the ceremony celebrating them) continues to lose relevance, the disregard of this specific project simply feels like a missed opportunity to acknowledge a rare achievement in the art form.
While Meyers was sure to describe his inclusion in the VMA nominations this year as “lovely and flattering” (and he better have a moonperson in his possession this time next week, MTV!) it’s still puzzling why “Adore You” wouldn’t be included in the big categories, considering Styles is squarely within their demo, at the very least. That “Adore You” is also a technical and storytelling masterpiece, as well as a full moment that was used as inspiration both for the experience online and in-person at the Fine Line Spotify listening party last December, that also comes packed with one of the most enthusiastic groups of fans around, well, that should have had the entire network drooling.
Of course, some of this can simply be chalked up to a perfect storm. As far as his singles go, “Lights Up” was a nice appetizer, but “Adore You” remains the delicious entree (you already know what’s for dessert). “Adore You” is a perfect pop record if I’ve ever heard one (and I have) and deserved a special video. A Chris Isaak “Wicked Game” sexy vibe wasn’t going to work here. The song tells the story of such passionate, pure, and heartachingly naive and innocent love that it almost had to be directed toward a non-human being. Instead, Styles chose to inject those same carefree, sweaty, sticky, delicious, whimsical beach vibes into the “Watermelon Sugar” clip, which was the right choice, and not just for the summertime season (MTV has since added the Song of Summer category to the VMAs and included “Watermelon Sugar”).
But it’s “Adore You” that has melodies that bring a smile to the faces of babies, get your toes tapping even when you hear it in the dentist’s chair, and likely has my neighbors rolling their eyes when I sing along to it in the shower. The song is so simple it’s deep, a theme reflected in the video, as is the central reminder to help and care for others, a thoroughly 2020 message.
However, not all is lost. Both “Adore You” and “Watermelon Sugar” continue to rack up major spins at radio with the latter hitting number one on the Billboard charts earlier this month. Grammy voting kicks off at the end of September and Academy members should take note. Not only is Fine Line more than worthy of being acknowledged, but having Styles on hand to potentially collect trophies and perform is in your best interest when it comes to viewers and online chatter. Do not wait to take him seriously. This is the album, this is the time. Prove that you aren’t a bunch of stodgy old white men who think he’s just for teen (and um, thirty-something) girls, but that you understand the music he enjoys, is inspired by, and subsequently makes, is the same rock music you appreciate as well. An artist like Styles can be both of those things at the same time, and really, the best of both worlds. Give the album a listen, and then one more to let it all sink in. If you have not yet succumbed to the force that is Harry Styles fandom, I truly can’t recommend it enough — and please know that it will get you eventually. 
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Oasis: Knobworth. Cocaine, Caricature and ‘The Culture Industry’s’ wet dream.
This week sees the release of the documentary film ‘Oasis Knobworth 1996’ which marks 25 years since the Manchester rock band played to over a quarter of a million disciples in a field in Hertfordshire across two nights. Obviously brand Oasis couldn’t miss the opportunity to celebrate its own greatness, in what is now being understood and accepted as some sort of era defining moment in pop cultural history. As a native of Manchester, who whether he likes it or not is psychically entrenched in the cities musical and cultural legacy and who was 15 years old when this event took place, I equally cannot miss the opportunity to challenge this retro fetish overstatement and present my own subjective understanding and experience of watching these caricatures of sex, drugs and rock roll as they rose to prominence. Let's face it ‘the culture industry’ has always needed fodder to sell to a teenage audience who in coming of age are flirting with the mask of social identity which is heavily informed by pop culture, and from late 1995 onwards Oasis, led by the brothers Gallagher were that fodder. The juggernaut of utter nonsense that they were peddling really began with the release of their sophomore effort (What’s the story) Morning Glory on the 2nd of October 1995, which to this day has gone on to sell in excess of 22 million copies worldwide, figures that depressingly highlight the state we are in as a species. Upon hearing the album as a 14 year engrossed in pop music culture I immediately disliked it. Gone were the walls of thick guitars, punkish irreverence and embellishments of baggy Northern Psychedelia that marked the best moments of their debut album, instead the listener was subjected to an overly clean, acoustic, commercial sounding record that was lyrically lazy, pedestrian and trite, to me it was and always will be an artistic car crash. It sounded immediately like a band uninterested in challenging itself or its audience, who instead were solely concerned with mass appeal, shifting units and making money. Whilst it should always be noted that the Gallagher brothers made no attempt to hide their aspirations for commercial success, material wealth and brand ubiquity, I simply find such sole motivations a turn off, that, more often than not result in utter dross, the kind that defines Oasis’ discography. Indeed, any ascent to the summit of pop culture will rarely be the sole result of an absolute desire for honest and uncompromising artistic expression, to just ‘make something’ regardless of economic reward or consideration for the consequences of what that expression communicates, represents or signifies. Indeed, such an approach will often come into direct conflict with the bottom line of the music industry, which is solely concerned with profit, monopolistic market control, the dissemination of ideology and projection of archetypes. And so it is that far from the ‘deviant bad boys of pop’ peddled by the culture industry press from 1995 onward, Oasis were actually a very obedient market vehicle for profit, who promoted nihilistic hedonism, idolatry, narcissism, misplaced masculinity, benign sexism, cocaine, lager and a depressing caricature of working class identity, and last but not least a brand of Beatles infused substance devoid pub rock. The ‘culture industry’ had been peddling this sort of shit from the mid 60’s in pop music and long before in general pop culture and as a result dear reader it was obviously very marketable once again to the mid-nineties teenage generation and to many subsequent generations for that matter. The game doesn't change. Oasis were and remain a wet dream of ‘the culture industry’, all too happy to short change a generation of youth culture with their destructive notions of cool, short sighted egocentric one dimensional outlook, and celebration of pack animal conformity under a banner of ‘rock and roll’ which signals ‘defiance’ ‘deviance’ and ‘hope’ but when unpacked and interrogated actually reveals a concession and obedience to the drudgery, depression and anomie of a top down controlled market culture by both the band and its disciples. They were without doubt a grey cloud of hard materialist understanding and sense pleasure that would leave Saint Francis of Assisi empty inside and reaching for a razor blade. I think it was the idolatry, narcissism and the reductionist mask of masculinity (that were all no doubt in the air at Knobworth, I couldn’t actually say as I wasn’t there, I had seen them on 26/11/1995 at the Manchester Nynex, and although I certainly do have deep seated masochistic tendencies everybody has a limit, and once was enough) that the band and its followers displayed that really didn’t sit well with me when the cultural juggernaut of Oasis and Britpop took off. These traits were for the most part distilled, embodied, displayed and performed by the band's frontman Liam Gallagher, a man whose answer to all of life’s existential conundrums is a pint of Carling. To me, Liam always carried a look of someone who had been asked a question they didn’t understand and was just trying to front it out with a gormless stare in an attempt to display some presence of depth and mystique to his onlooking disciples and celebrity obsessed media. When he did speak his articulations rarely got beyond how he was ‘mad for it’, how he was the ‘best frontman’ in the ‘best band’ and when his adopted mask of self-confidence was ever threatened would often bark ‘fook off’ in deflection and defence. Gallagher became the ‘Archetype’ that the modern-day British working class (and wannabe working class) alpha male identity is built on. Replete with feather cut, stone island jacket, adidas originals and cheap cocaine, ready to perform the identity prison they have adopted until the cows come home. I occasionally ponder as to whether the clinging too and performance of such a symbolically material identity merely masks an innate fear, and serves to deny the unpacking and unmasking of the ‘authentic self’, and how that process would more than likely contradict the projected ‘tower of strength’ that is indefinitely projected and protected by this deflective mask. I mean I thought we were an expression of consciousness with the innate capacity for creativity, who are looking to integrate the inner self into the ‘persona’ so as to not be imprisoned and tormented by the demands of the social mask, the gulf between the two and its insistence for the inauthentic? Who knows, and ultimately who really cares in this day and age. In terms of the idolatry, the fans deification of Liam and his brother Noel, alongside their deification of John Lennon, the two Paul McCartney's, Bozo and Poor Weller also really pissed me off when I was 15 and still doesn’t sit right with me today. It's the rock n roll hierarchy-musical establishment-gotta pay your dues-know the classics-they’re a fucking genius claptrap that really gets me goat. I mean fuck off, they've just made a record aided and abetted by an industry who want to flog them to death for moolah, and i’m expected to sit here and believe they're some sort of god like genius that captured the feelings of a mass populace, nah mate, it was capital backed exceptional marketing and mass gullibility. Limmy would capture working class culture in a 20 second video clip shot on his phone for nothing entitled “She’s turned the weans against us” (https://www.youtube.com/watch?v=I5VaPQflLq0&ab_channel=Limmy) in a far more profound and meaningful way 15 years after Knobworth. Furthermore, music solely informed and inspired by music and music history makes me want piss on my own face. That whole disciple of rock n roll dogmatic cultish crap, we want to be like our hero's motivation is so very depressing. I mean you’re having a unique subjective sensory experience, migrating through your own orbit of experience, and then when you engage with your creative faculties as a singular human being you adopt wholesale the principles and goals of those who’ve gone before you, or equally when simply embodying your identity it’s one built on the fetishization of a vapid celebrity archetype? Really? Really though? You’re not gonna take the opportunity to figure yourself out and project the uniqueness of your experience, reject or accept the external organising principles or merely just ‘mix the fucker up’? Hey who am I to pose such questions I guess, and in the immortal words of Oasis “You have to be yourself, you can’t be no one else”. Ha. I do think that line should now be updated to “you have to be a caricature of yourself because you cannot be anything else” though. Ooooh. Anyway, I shouldn’t really be blaming the current mask of one dimensional male social identity or celebrity deification on Oasis, they’re merely a cog in a machine that reproduces this reproduction over and over. However, that doesn’t detract from the fact that they are Manchester's greatest cultural own goal (shame really cause after the opening 5 or 10 minutes I was thinking we've got a team here), who made and continue to make to this day nonsensical grey groove-less drudgery a viable commodity with posthumous releases and as solo artists. Now that may be easy for me to say, as I was without doubt somewhat spoiled by exposure to the cities compelling history of DIY music from a young age, from the shadowy existential concrete corridors of Joy Division to the sharp witted marriage of high/low brow culture and realism/surrealism presented by The Fall, all the way through to the theological and philosophical street politics of The Stone Roses. Come 1995/96 I maybe expected more, but therein was a lesson for me, never expect, and indeed, always take the art and never the artist, and never ever deify. Musically Oasis were breathtakingly boring, real stodgy laboured stuff, and lyrically, to be brutally honest they were cringeworthy and embarrassing. However, to give them their due they did have conviction, but I’m sure that fellow Northerner Harold Shipman also had conviction in his creative output, but ultimately that doesn’t mean it was any good now does it? To me Oasis sounded like they were sent from the back of a battered cement mixer, or the lounge of the Robin Hood, or from the bottom of an overflowing ashtray on a coffee table in a council flat where shit cocaine is being relentlessly sniffed and Sky Sports News plays indefinitely. Symbolically they may be best defined as a scrunched up and discarded losing betting slip on the floor of a bookmaker’s that is heavy with the air of momentary hope, desperation, and inevitable loss. No thanks. P.S Look, all subjective criticism aside, Oasis spoke to millions and for that I congratulate them, they just never really spoke to me. Initially Liam and Noel were a breath of fresh air with their straight up lads with guitars attitude, riding their obvious desire with endlessly projected self- belief. However, to me there was just nothing after that initial Jab of intent present on Definitely Maybe and in interviews circa 94/95, there was no hook, combination or knock-out punch. Couple that with a general lack of grace, rhythm and finesse in the ring and to me as a spectacle it became boring very quickly, and as the rounds wore on that predictable Jab looked tired and stale, and the self-belief turned to coke fuelled narcissism. The ‘flock identity’ that materialised in the slipstream of their ascent and especially the attitude mimicry that was present then and remains today in the ‘Oasis Fan’ to be truthful is touch tragic. Furthermore, I've always held a deep-seated scepticism of the dynamics and motivations of 'the crowd' at the point of critical mass, especially when corporate power is deeply involved and invested in the relationship between the art and the audience. D'you know what I mean?
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jayznetworth · 3 years
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Jay Z Net Worth
Jay Z Net Worth is assumed to be an incredible $1 billion dollars by 2021, which made him the richest rapper actually, along with the preliminary {BuzRush.com} millionaire inside the rap business. However, Kanye has since end up being the wealthiest, pushing Jay-Z lower to #2.
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Often he brings his family members on a break on $3.half a dozen mil personal Bahamas isle and $61.4 zillion yachts.
Shows
Allow me to share the favorite features of Jay-Z’s profession:
Favored Rap/Cool-Hop Artist, United states Tunes Awards (2004, 2009)
Very best Men Cool-Hop Musician, BET Honors (2001, 2004)
Online video of the year, Guess Honours (Otis, 2012)
Hustler of the period, Guess Cool-Hop Awards (2009,2012 and 2011, 2013)
Lyricist of the season, Guess Trendy-Hop Prizes (2009)
MVP from the year, Wager Cool-Hop Awards (2009)
Performer from the time of year, Billboard Songs Prizes (1999)
Finest Around the world Men Solo Designer, BRIT Honors (2010)
Finest Rap Single Overall performance, Grammy Prizes (99 Issues, 2005)
Preferred Jay-Z Estimates
“I would deal with the area go shopping, the bodega, and just grab a pieces of paper bag or get liquid - something just to acquire a paper bag. And I’d create the terminology round the document stuff and bag these ideas in my budget right up until I obtained back. I Then would move them within the notebook.” - Jay-Z
“I’m not even near being our god, nevertheless i function the lord damn challenging.” - Jay-Z
“I consider connections are destroyed up because of the media.” - Jay-Z
If you haven’t been effective, then you definitely don’t understand how it feels to get rid of everything.” - Jay-Z, “Successful individuals have a larger anxiety about failure than people who’ve never done anything
3 Strategies of Good results from Jay-Z
You’ve now learned about Jay-Z’s web worth, and exactly how he obtained success here work most effectively success instruction to learn from Jay-Z:
1. Creativity Can Attack at any time
You observed the man, he familiar with invest in a package exclusively for the brownish pieces of paper to ensure he could create lower any lyrics or ideas that discovered his brain. If this hit, Inspiration can strike anywhere, and Jay-Z ensured he was ready for. He most likely drank that bottle too, but that’s near the point.
2. Constantly Be Hustling
Jay-Z’s web well worth isn’t similar to this of many other rappers on earth. Need to find out why? he did not check out rapping. He entered entrepreneurship, purchasing dining establishments and clubs. This is the time virtually all his web worthy of originates from.
3. Don’t Hold out Til You Have Everything Required
Jay-Z did not also have the products or cash he’d have loved because he initially started out. However, he earned use what he’d, and began where he could.
This could probably be precisely why many people never get commenced alone dreams. They are declaring they’re waiting right up until they’ve everything they require. Powerful folks learn other techniques for getting commenced without everything jazzy information.
Overview
Jay-Z is among the most efficient hip-hop performers in the world, and he’s additionally a efficient businessman. Everyone knows he or she is the real thing, and also the internet cost of more than $1 billion shows it.
He’s encouraged lots of other performers in the future frontward and commence making.
More Info-
https://www.buzrush.com/jay-z-net-worth/
https://sites.google.com/view/jay-z-net-worth-update/home
Related Searches - 
jay z assets | jay z entrepreneur biography | eli whitney apartments | jay z quotes on success | toni jay | Jay Z Net Worth 2021
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theurbansquared · 3 years
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Guide To Avoiding A Loser Brokerage
by James Hill | theurbansquared
Brokers can be bastards and some even get better at it while other brokers are legitimate life-changing business Sherpas
A broker is supposed to guide you through a career in real estate much like a coach or pimp - offering protection and how to understand a complicated system better and direct it to revenue  without getting your neck broke while playing the game. I created and ran the most well-reviewed, largest full-service brokerage in the fastest-growing city in America.  This gave me access to nearly ever broker and their broker's pay structure and innovations. I also got the agent's version of my same broker buddies brokerages when they eventually joined my brokerage; hovering anywhere from 20–60 agents. Trending insider chatter has blame going to real estate brokers of decades past (and current) and how they’ve managed their agents - - letting unsupervised  agents with no experience run wild on the streets practicing on the public wearing out Realtor love and making a need for all the Mountain Dew-made Zillow-y options that currently exist.
Brokers are out of touch more than ever with today’s current media load, having to understand and use social media platforms for their advertising (since the private Town & Country affair that real estate once was is forever over and the landscape is a bit more like a half Juggalo, half programmer flea market).
Let’s dive into some situations and tenets that most agents don’t consider when choosing a brokerage.
Sales Volume
This is a bit of negotiating psychology and due diligence. Simply ask how much sales they (the brokerage) did last year and how much they’re currently at. If they don’t know these numbers they’re goons. If they don’t give it, you guessed it - they’re hiding something; their lack of revenue. I’ve hired and fired hundreds of agents and in interviews so few ask this question but it’s one of the most important questions you can ask as an agent and you need the information. An agent that doesn’t ask this has already given a tell that they’re not a top producer since they’re not interested in the production capacity of the team they may join. No bueno. Creep the brokerage as well obvi -- reviews, FB & IG engagement and current running ads, and make sure the company Christmas Party isn’t catered by Chic-fil-a at a Burnet Road dive bar.
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Office
40% of your learning and 350% of your work will be done at the office. Those numbers will make sense 90% of the time after a few years in real estate. The rest should be on the streets - your car, properties, driving 75 mph talking and sending out docs, gorging on breath mints. Office, home, tiny homes, motorhomes have all blended into one larger conversation where work/live ethos are all in re-definition.
But, when you do need a more savvy moment in any market when people talk about borrowing or selling something that’s over $100K they don’t want to hear some bullshit too loud pedantic conversation seated right next to them at Starbucks or the local kooky coffee shop. In real estate Murphy’s Law is always in effect. The super important listing sign off that has to go well and they want to hear you pitch again before deciding? There will be someone (at this super ‘caj’ coffee house meeting) there projectile vomiting, or throwing cats, or something else tiresome or bad that takes more calls.
Speech and body language are massive parts of sales so when the entire set is thrown because a barista is running through a whole Sublime album. You want the most inviting cool office you can ever pull off at any given moment in real estate . Was that ever a question? There's a balance  -- you can't afford that year one or three, but it’s called real estate for a reason. Sexy, exciting buildings is what the brochure said when I joined. Also, it’s about style not size.
If you haven’t lost business to coffee house back pressure you really haven’t failed at agency properly.
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Social IQ
Social reach is the only conversation now. Many brokerages won’t make it as the lead generating aspects of the industry aren't powered by a private MLS anyone and the publicly-hated ‘Realtor’ designation have both brokers and agents guessing about tomorrow. Calendars, best practices and free shitty tips & templates are the du jour of the day for anyone trying to get an agent's eyes. You can Google and get all the ‘basic’ social media dance steps, but with everyone at the same happy hunting spot, you’re being covered up, which leaves all your new artistic efforts fruitless and also squandering winning time.
Traffic, leads and engagement are all separate areas that have to be fulfilled properly and even this is in flux with historic corporations and current start ups all on the same advertising playing field. Social reach and engagement is about going to the consumer direct and becoming their friend with soft bribes -- free food, gifts, prizes (trips, events tickets) or industry work tools. The great news is, real estate has always been mostly consumer direct - start up a convoy at the grocery store (bar, church, meetup) and you’re in the car that weekend looking for houses with a new client. While you, your brokerage and the world are figuring out their exact social media mix, you need to make sure a brokerage isn’t lost on social media since many won’t be able to stay in business in the next few short years. Your brokerage needs to have a plan and and at best some presence on social media. Plus, they should be running low-cost performative marketing ad campaigns to get a feel for what and if set user groups are responding to ads. Anyone can post on IG but people engage on IG when they become inspired. A brokerage should have some sort of inspiration and relationship tied in with the local allure of their city --  or heading that direction.
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Mentoring
Much like a neurotic buyer chasing an interest rate for their home mortgage (and then never buying a house) agents too focused on commission may miss the essential career need for mentoring -- for their clients and career. I had a 5 deal minimum for my new agents before they were ever unsupervised and received more commission. I've had new agents with celeb clients in hand and celeb agents with no clients in hand. No one wants to do business with someone with absolutely has no, experience but they do it because they like you as a friend or fam. Your mentor is the person riding shotgun with you at the beginning of your career. On many levels you want to be this person since they embody the position and role. You're literally and figuratively are borrowing experience from them and they deserve to be paid for it. You always have to strengthen your brand outside of your brokerage but if you don’t have any experience your brand doesn’t have ‘strength’ you simply have a logo and a drag & drop website where you're possibly talking about yourself and love of unicorns or football shit but the big boat deals you dream about in bed aren’t gotten this way. Remember, no unicorn could ever throw a football good without a lot of practice and a good mentor.
Support
Support in a brokerage is really communication and solutions for small problems, and systems for managing bigger ones with people. Most of the annoying things in real estate happen outside of the deal - contracts, calls, emails, docs, signatures, more docs. You typically want a super admin, broker, or agent manager that you can call and they pick up the phone. It’s pretty simple. With a mentor, admin, or broker you’re going to have a n 8:30 PM question or deal that’s going down. You’ll need printer help. Real estate always happens now (this was one of the main mantras in my office). Printing, prequal, weekend support and constant post dinner shenanigans.
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Training
Meet Frank Miller, David Mamet, the Sex Pistols, Tony Robbins, Wayne Dyer, Hendrix, Tom Hopkins, The World’s Greatest Detective and Conan The Barbarian. We had a lot of different inspirations for the style and ethos of our urban brokerage. The World’s Greatest Detective is Batman. It was a moniker that became popular in the seventies. We used this example about how important due diligence and proper Fact Finding techniques are for serving and closing deals for clients. (It’s almost essential to be inquisitive in real estate esp about property/development to have success). Training is largely your sales meeting(s). Although I don’t come from a car background I’ve mentored many car guys transferring to real estate (they typically are out of the industry within 2 years and are there only for boom markets). Car guys have meetings every morning 6 days a week and they’re not at 9 or 10 am. They’re already working.
free module: The Burger King Phenomena: Why Agents Do Less Working For Themselves Than If They Were Working At Burger King
Many brokerages have no training/meeting schedule (monthly doesn’t count -- that’s a meet and greet company pump and catch up meeting). If a brokerage doesn’t have training on a schedule then there is no training. You’ll possibly be thrown a 3-ring binder, or given some PDF’s, or links to old bizarre training videos or a soup sandwich of all three and sometimes even a bill for the training. An agent’s training/meetings and their attendance to them are the difference between an agent making it or not when you’re 24 months or less in the role as an agent especially in the fast turbulent waters of the current 2021 market where brokerage and agent purpose and pay are under attack. From my experience, new agents that hide die.
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Media
Having a background as a creative director I’m aware with great detail of agency and brokerage media needs, the cost and time they extract, and the corresponding revenue they’re projected to bring back. Brokerages are looking for their purpose now as simply having a brokerage doesn’t bring in leads like it used to. This is fitting, since the digital dumbass brokers that that didn’t understand the importance of ‘the web’ rickshawed our MLS data and sold the agent/broker centric real estate system for their benefit while current agents are left with an empty greasy enough to-go box to curl up with. Brokerages were never media houses or ad agencies but now that consumer level graphic programs and website builders are ubiquitous and any agent after being licensed for 10 days can drag & drop a website up in 4 hours and make it look like a brokerage that’s been around for years. I know I’m going wide on the subject here but stay with me because this is the crux of where the industry and consumer are renegotiating roles.
A brokerage’s value proposition has changed drastically with the telecommute revolution that was only sped and strengthened by Covid. Also, generational knowledge base gaps in technology are more apparent than ever with technology as younger agents can often be more media savvy than their broker. The market is flooded with self appointed companies or gurus that are taking on the role of the classic ad agency (Mad Men) or media production house. Also beware of real estate coaches with little or no real estate experience offering to guide you in social media. Okay media can’t be used in apex situations (such as the luxury listings you’re after) and doesn’t draw apex listings. Beware of tapioca room temperature tips and general lists from companies that can appear informative but are really boilerplate low grade data to get your attention to ultimately upsell you on a paid service.
As an agent or a brokerage, consumer level graphic and website building programs can be a death ticket to your business as your competitors have the same tools and are cranking out the same type of style of messaging you are now. Now agents, principals, admins and in art class creating flyers. This has been done since the nineties as the valleys of dead agent careers is full of 2-day Microsoft Word (or any of their shitty office offerings) seshes to produce nasty flyers and presentations. These programs are fun and making bad flyers absolutely work related - the kind of work you don’t want’ related to your business because it’s adult crayon coloring. Activity does not equal production. Staying busy doing the wrong things doesn’t make money in real estate. Rather than spending agent winning time staying in the wrong lanes for way too long, get with a team or brokerage that are providing the most exceptional visual media you can find in your market. It used to be cool 2 years ago, now it’s the only thing that matters. Visual content.
free module: Better Agent Media, Less Agent Money (media tips and hacks).
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Access
This is access to your broker. Brokers with families are typically less available. Your best bet as an agent is looking for a grinder broker who sleeps on the couch at their office. This person doesn’t have kids to build into so they’ll build into your career and you’ll get the most out of these brokers. Beware of cheesedick, apathetic, rich boy, bored brokers not around and more concerned with projects like a shitty vanity wine brand that their wife’s forced them to launch since she’s not living her best life anymore as an agent.
Style
What kind of style is your brokerage? Is there an opportunity to bring more style sophistication to the market -- standout in a smaller market? Or, are you in an ultra stylish market currently and butt hurt because you already have a little story about how you’re going to keep it real and be a Dockers wearing slob for eternity? The thing about style in agency is you always need to look like you can list a million dollar house. Oh, is it really that simple? Yes it is. You complicated it. Clients always care about their housing a little bit more than they care about your real estate career. They don’t have time to figure out why you’re wearing shoe styles from 7 years ago. Don’t make it hard for people to do business with you. If you’re ugly, even better. It can be a massive advantage. Everyone on the planet loves when someone who doesn’t fall into our general current ‘attractive’ spectrum doesn’t give af, looks great and puts themselves together in a stylish way that the viewer can understand (can I get away with Teen Wolf?). A great side benefit from this step in the right direction is it’s a great way to make someone who is conventionally attractive insecure.
You want to be in the same style as the people in your area but the secret is you need to lead that style pack if you can -- you always lead and dress apex. Years ago this was anecdotal but after over 100K hours in real estate a good suite (tailored) saved my ass and literally got me business. I listed the largest house in east Austin because of a suit (and got a front page story on the newspaper real estate section for free because the owner saw me walking into the next door neighbor’s house).
Offices, dress, logo, email signature are all elements of you and your brokerage’s style. Style in and of itself isn’t enough to be a top producer in real estate. I’ve had stylish and even celebrity agents that didn't do zilch, but style often is a fingerprint to something more.
Picking the right elements for your agent style is an art because you have to offer something from yourself that’s unique enough as well as something familiar (a bridge to your uniqueness). I have a background as a musician and also as a merchant sailor. Fortunately those are easy convo starters. You could be a philatelist and have some challenges, but regardless it absolutely will take a year or three to develop your own angle and style towards the market as you learn it and the agent role more.
Things that look attractive and familiar puts client’s psychologies at ease. So, if skinny jeans are in you better get in them (that’s like five years old now). You’re on stage. You don’t wear what the worker people behind the camera wear. If you want to wear boring shit get on the other side of the camera. If you want less leads saddle up to a forgettable brokerage. People have hard days. They want you to put an effort into your real estate agency role. Currently it’s a fried role so you’re dealing with that too. People love to be smiled at and sold and especially from someone who smells good. It doesn't ever get old. Don’t make them beg for your charm. Be a nice charming person with a shirt that fits good, it’s a powerful combo.
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Get My Damn Paper
If you’ve never seen a werewolf in daylight mess with an agent’s commission after the deal’s done and funded. Admin? Who is the damn person who does the admin? (accounts payable is the icey pro word if you like). That person that you contact to get your commission check cut? If that person is a weirdo, or there’s an unfriendly or sketchy quality to the office or admin staff, do not go forward (don’t confuse this with new people or industry jitters). Grab some free coffee, leave the smarm and jet to the next brokerage blind date.
Software
CRM is an annoying conversation. Here’s the things with CRM’s - for all the work CRMs curtail, because of their complexity and existence and the work(time) they take to interact with you need to consider how much work you’re putting into operating the CRM software verses how much time it’s saving. Many times brokerages have expensive yearly subscriptions with per agent fees for their CRM which can make the brokerage have a zealot meth thing for the ‘team’ software and promise you can’t have a career without taking a bump too. To understand CRM better before it was a name, Client Relationship Management is what analog Proximity became. Let me explain -  being close to people in Church, bar, school, same building -- all give proximity. This becomes familiarity, then ease, then trust. People do business with people they trust & like. Once people disconnected physically and started using other means more contact attempts have to be made to work for or ‘prove’ worth.
Follow Up is a large component of most CRM’s and there are gobs of money for agents who follow up meticulously. Simply ask the broker what CRM they use and research it. Something to remember - unless you’re extremely busy with your career you don’t need a CRM. You can manage & database your clients & leads ‘by hand’ and strap it to the cloud with G-Suite/Google Sheets.
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Brokerage Name
A small but important aside, if a brokerage have named themselves after a precious metal or a gem, or if it says elite in the name then it’s not elite. If it has the words prestige or worldwide or international it may not be any of those either. I know a handful of exceptions to this rule but this is a great dirty primer to use when choosing a brokerage that’s going to propel your career and have shrimp options at the Christmas Party.
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randomvarious · 4 years
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Moby - “Bodyrock” Crossing All Over! Volume 10 1999 Big Beat
You all know who Moby is. He’s one of the most successful, talented, and eclectic electronic music producers of his generation. He’s the American who made big beat and sample-laden dance tracks achieve popularity in the US at the turn of the century. He’s an electronic music chameleon; he’s techno, he’s downtempo, he’s big beat, he’s ambient, and he’s even punk and alternative rock. He’s had a long, storied career, with plenty of hits and questionable decisions that have resulted in some really high highs and equally really low lows. 
By the time Moby released his fifth album, Play, which ended up becoming considered by many critics to be one of the greatest albums ever recorded in the history of music, he thought it was his final album. Just four years prior, he had released the critically acclaimed Everything Is Wrong, which Spin named its album of the year. He ended up selling a respectable 250,000 copies of the record worldwide, but for the amount of praise it received, and for being on a major label (Elektra), it was a mediocre showing. From jump, that appeared to be Moby’s curse, as it was for most electronic talents: good music, but bad sales; a niche market conquered, but little else beyond that.
Whatever likability Moby had accrued since the UK success of his 1991 techno track, “Go,” which sampled music from Twin Peaks, nearly disintegrated into thin air with the release of his fourth album, 1996′s Animal Rights, which saw him ditching dance music for a blend of alternative rock, hardcore punk, and ambient music. Fans and critics both hated this turn and washed their hands of him almost entirely. It appeared that everyone was just about done with Moby, and that Moby was just about done with himself. Animal Rights turned out to be an album that brought him within an inch of career suicide.
But by 1999, he had decided to go back to dance and electronic music and the result was Play. However, no one seemed to want to give Play any play at all. Moby shopped it to a number of big record labels, but at that point he was regarded as a has-been; a guy who’d run out of good fortune because of his uncompromising strong will and his insufferable need to be an artist. But Richard Branson’s V2 label, which was only three years old at the time, decided to take a chance on it.
From a quote in Rolling Stone:
First show that I did on the tour for Play was in the basement of the Virgin Megastore in Union Square. Literally playing music while people were waiting in line buying CDs. Maybe forty people came.
Most of the critics adored Play and saw it as a work of contemporary creative genius; a real mover-of-the-sticks kind of album. No one, at least no American, had ever made an album quite like it before. It was uptempo, it was downtempo, it had blues samples, it had breakbeats, it was more than danceable, and it was also quite emotional and vulnerable. It was an amalgamation of a lot of different things, and it was a beautiful representative mess of the post-modern, recently-formed digital age, which, at the time, appeared to be bringing the world closer together than it had ever been before, at least from a cultural standpoint. It was music that had a little something for just about everyone. But that was what initially appeared to have ben its fatal flaw, too. See, Play didn’t fit into any pre-defined, carefully crafted, easily marketable categories; It wasn’t rock, it wasn’t pop, it wasn’t hip hop, and it wasn’t R&B. So radio and MTV passed on every song. The album certainly had no home in America, and it didn’t sell all that well in the UK either. 
So Moby decided to sell the album out, literally. He licensed every single song off of Play for commercials, TV, movies, and video games, which were all industries that were more receptive to the varied sounds of the album. People would be exposed to Play through other indirect and less conventional means. And with every track licensed and songs appearing in nearly every medium that had audio, except for radio and MTV, Play, almost a year after its release, started to finally gain some commercial traction.
Here’s an illuminating Moby quote from that same Rolling Stone article:
Almost a year after it came out in 2000 I was opening up for Bush on an MTV Campus Invasion Tour. It was degrading for the most part. Their audience had less than no interest in me. February in 2000, I was in Minnesota, I was depressed and my manager called me to tell me that Play was number one in the UK, and had beat out Santana's Supernatural. I was like, :But the record came out 10 months ago.” That's when I knew, all of a sudden, that things were different. Then it was number one in France, in Australia, in Germany—it just kept piling on. [...] The week Play was released, it sold, worldwide around 6,000 copies. Eleven months after Play was released, it was selling 150,000 copies a week. I was on tour constantly, drunk pretty much the entire time and it was just a blur. And then all of a sudden movie stars started coming to my concerts and I started getting invited to fancy parties and suddenly the journalists who wouldn't return my publicist's calls were talking about doing cover stories. It was a really odd phenomenon.
Play only peaked at #38 on the Billboard 200, but it sold two million copies in the States alone. It was on charts across the world for several fucking years. And it finally brought dance music to the American mainstream.
There were two songs that almost didn’t make it onto Play though: “Porcelain,” which Moby hated, and “Bodyrock,” which Moby’s two managers hated. His managers complained that “Bodyrock” was a total ripoff of Fatboy Slim, which...fair..., and that it was tacky. But Moby wanted to keep it on there. He had sampled a classic hip hop song by Spoonie Gee and the Treacherous Three for it called “Love Rap,” which held sentimental value for him, and is the only vocal sample on the song (”Non-stop y’all, to the beat y’all, the body rock y’all...”). 
At the top of this post, I called Moby an electronic music chameleon, and “Bodyrock” is the song that saw him almost seamlessly morphing into a god of the big beat sound, somehow briefly placing himself among the ranks of The Prodigy, The Chemical Brothers, and of course, the aforementioned Fatboy Slim. And he managed to do it with just one fucking song. For “Bodyrock,” Moby basically took all the things that got those three big beat acts constantly lumped into the same category, as well as all the things that made them stand apart from each other, and then he mortared-and-pestled it all to death, reducing it all into a fine powder that he could re-arrange and re-apply into his own stunning creation.
“Bodyrock” is a song that’s layered wonderfully and fuses sounds from many different instruments and genres to make something that’s intense as hell, especially for a mainstream audience, but still highly enjoyable. It’s a perfect fusion of rock, hip hop, and dance music, all packaged together into one, solidly cranking song. 
Moby starts with the drum-and-vocal sample from Spoonie Gee and The Treacherous Three and then adds two layers of guitars, one with an acidified, throttling, crunchy funkiness, a la Fatboy Slim, that’s inspired by Gang of Four’s 1981 track, “What We All Want,” and one with a thin and whining kind of wah that’s also a bit funky, and which later on becomes an integral part of the chorus. Then Moby infuses the track with some hardness, with heavy drums and bass, as well as hand-claps. Rapper Nikki D, who released an album on Def Jam in 1991, then proceeds to appear out of nowhere for the chorus, pretty clearly trying to sound like MC Lyte’s nearly-forgotten 1996 jam, “Cold Rock a Party”. And along with Ms. D comes the most important piece of the recipe, the bow and ribbon that ties the whole song together, the streaming and high-pitched cinematic strings, which replace the Gang of Four-styled guitar, and are underlaid with a rumbling, motoring, thick bassline that also plays along to the string melody itself. 
Two unique and brief pieces then come later on, one that sounds like a combination of clean and dirty aquatics, with a brief, pleasant keyboard melody that sounds submerged in water, but still near the surface, and a swampy and swishy, mud-in-your-galoshes type of rhythm beneath it. Then, before the song’s final push, the other brief piece appears, which sounds like those frequencies you might hear from a hearing test machine, laced with Nikki D’s vocals, the drum break from Spoonie Gee and The Treacherous Three, and some bounding bass.
To close out the masterpiece, Moby lets the chorus ride, and then adds the “Love Rap” vocal back in. You’d think playing two vocals concurrently would clash and make the song unlistenable at that point, but somehow, they don’t. They happen to work really well, and when played together along with everything else, they yield the most intense and enjoyable part of the song.  
Play ended up having a total of twelve music videos and a quarter of them were for “Bodyrock”. The first two have a similar theme of British guys, all of whom except for one are white, dancing terribly, but also passionately:
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The second one features a car explosion at the end!:
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And the third one, which has a Run-D.M.C. cameo (!), shows Moby donning special sunglasses that allow him to see talented dancers everywhere:
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Even almost a year after Play was released, it appeared that it was going to be Moby’s swan song and the death of his career. But the decision to license changed all of that, and if ever there was some kind of universal music award for “comeback artist of the year,” Moby would have absolutely won that thing. But in the immortal words of LL Cool J, “don’t call it a comeback,” because while the original best hope for Play��was to return to the similar sales and critical appeal of Everything Is Wrong, it managed to far exceed that wishful and shortsighted forecast. Moby was comeback artist of the year and damn near MVP also. It was a wild, totally unexpected, and fantastic turn of events for his career and wellbeing. He almost stopped making music, but now he can’t stop making music. He released an album just this year.
I wholeheartedly agree with the critics who list Play as one of the greatest albums ever made. Not only is it fucking tremendous on its own, but It marked a much-needed turning point for Moby’s career, which undoubtedly kept him going, and still keeps him going today. And one of the many amazing songs on that album that makes Play what it is, is that consummate, brief bit of big beat greatness, that banger of a cut that almost didn’t make it onto the album, the one and only “Bodyrock”; a song that still manages to bop as hard as it did when it originally came out 20-plus years ago.
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sincerelymarinette · 4 years
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A Recorded Life (41/50) - Miraculous Ladybug
Words: 1494 Summary: With only a few days left until the gala and Jagged Stone's new album release, Marinette has to make another video and podcast for the release date. She is stressed, but trying her hardest to keep it together. Author's Note: ahhh we are almost to the gala. only a few more!! i finally got some more tikki in this because the kawmi aspect has been lacking (oops). I love how crazy gossip pages are and I can only imagine the shippers are tearing them apart. also: is it adrienette or adrinette? I use adrientte but I keep seeing adrinette and now my whole life is a lie
Prev / Next / Masterlist
Filming The Podcast
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5 days until the gala
ADRIEN AGRESTE OFF THE MARKET: WHO IS HIS GIRLFRIEND?
TEENAGE HEARTTHROB ADRIEN AGRESTE OFFICIALLY DATING YOUTUBE SENSATION MARINETTE DUPAIN-CHENG
AGRESTE MODEL ADRIEN AGRESTE DATES A FAN?
ADRIEN AGRESTE AND MARINETTE DUPAIN-CHENG ANNOUNCE RELATIONSHIP WITH YOUTUBE VIDEO
POLL: DO YOU THINK ADRIEN AGRESTE AND MARINETTE DUPAIN-CHENG WILL LAST?
Marinette saw all the countless articles come out right after the video went public. She expected it, these gossip sites just wanted to get clicks and would make headlines as wild as they could. She was a little upset with some of them, but she knew her's and Adrien's fans were already tearing them apart for bad headlines.
She had a critical day ahead of her. She and Alya were scheduled to go to meet Jagged Stone at his hotel to record their podcast and video for the album in just a few days. Nino was a little upset he wasn't able to go, but at least it meant he got some bro-time with Adrien for the first time in a while. Not that he doesn't like hanging out with the girls, just sometimes it's nice to be alone.
Marinette was finishing getting ready before Alya was going to meet her. "You look very nice, Marinette," Tikki commented, "But you look worried. What's wrong?"
Marinette shrugged in response. "I don't know, just nervous. Not for Jagged, that will be the easy part, but just the fact that everything is happening so fast. I mean, the gala is later this week, and I just finished my dress. I'm so scared for the night and trying to get into Mr. Agreste's office during the whole thing. It's all circling around my head and just driving me crazy. Plus, Jagged's album comes out that day, so there's going to be a lot going on, that's all," She sighed.
"Well, I know it's all going to turn out fine. You guys will record the video today, have some fun, and then you can relax until the gala," Tikki tried to comfort.
"Yeah, but what if we actually find something that proves Gabriel is...is Hawkmoth? You saw how Adrien reacted when we watched the video. I don't know how we're going to handle it, or take care of him, or what we're going to do. I know if we find something out, I will not be able to just stand there and talk to people for the rest of the night," Marinette explained. "I'd have to do something as soon as I find out."
Tikki shook her head and looked directly at Marinette. "And you know Adrien is the same way. When we look into it, the night could completely change. I mean, I hope Gabriel isn't Hawkmoth, but you should talk to Adrien about what you guys should do in the event that he is."
Marinette nodded. "You're right. I'll talk with him tonight," She said and grabbed her purse so Tikki could sit inside. "Thanks for the talk. Alya will be here any minute, so let's meet her downstairs."
Happily, Tikki sat in Marinette's purse so they could wait for Alya. Of course, as soon as she got there, Tikki did pop out and say hello, and then the three of them were off to the Bourgeois hotel to meet Jagged. They happened to run into Chloé as she was on her way out, and she quickly said her hellos and goodbyes, saying she would catch up with them soon (especially since the gala is coming up!).
"Jagged! Marinette and Alya are here!" Penny called from the front of his suite, and Fang came running up to Marinette.
"Hi, Fang! I've missed you!" She bent down and pet Fang on her head, making Fang even more excited than she already was. Before Alya could even question their relationship, Jagged came around the corner with a big smile.
"Hello, girls!" Jagged greeted. "Come, let's take a seat. I'm so excited to do this!" He said. "I can't wait to talk about our creative process and hear what the fans think of it."
Marinette nodded, but Alya spoke. "This is going to be awesome! Plus, working with you on a video is going to be something added to my resumé."
Jagged laughed. "Ha! It will be! If the video looks amazing, and I'm sure it will, I'll even write you a recommendation letter!"
Alya perked up when she heard that, and her eyes went wide. "Really? That would be amazing."
"Course!" Jagged said and turned back to Marinette. "Oh, by the way, congrats on finally dating Adrien," Jagged said. "Penny and I had a bet as to when it would happen. Penny won."
The girls burst out laughing, and Penny held up the money she won from Jagged to prove the win. As Alya worked on setting up the camera, microphone, and lights, they were having casual conversations about what they were going to say during the video. But, mostly, they were going to wing it.
"Hi, guys! I'm Marinette!" Marinette began the video.
"And I'm Jagged Stone!" He added. "Boy, have we got something fun for you today."
"It's the release day of Jagged's new album, Greener Grass! And we decided to do a listening through and talk about each track. Of course, Jagged will talk about the music, and I will talk about the art for each one," Marinette explained.
Jagged nodded quickly and took over the next part of speaking. "That's right. And I can't wait for you guys to see all her art in person. It's going to be so cool, and all the merch that we have with her art is stunning. Marinette really can do anything."
Marinette shook her head at his compliment. "Thanks, Jagged. Should we start?"
They started playing the finalized music from Jagged's album, which he has already ready. "Ah, the title song! Here we have Greener Grass. Overall, with this album, I had some coming of age vibes on a few songs, and generally just looking on the bright side. We've had some ups and downs in the world, especially in Paris, and we all could use a little happiness."
"I really love this one. Paris really needs a look on the bright side, I should know, and this song reminds me to have hope and keep going. With the art for this one, I had Jagged standing in a field, with an angel and devil on his shoulders, batteling. The angel appears to be winning, because in the song, he talks about hard times and bouncing back, and how the grass is always greener,"  Marinette rambled. She put a lot of thought into these covers, and really resonated with the music Jagged Stone created, and knew the fans would appreciate the art just as much as she does.
Jagged put his arm around Marinette. "She's so talented. Guys, I don't think you know this, but I sent Marinette the demos without any description or guidelines. She listened to the songs and just drew- and was able to come up with these full-on masterpieces! We had a few meetings, but most of them were just for me to approve, she just knows, you know?" Jagged explained.
They went through a few songs more to explain, then ended up on the Marinette favorite. "Ah, the first single released: Lift Up!" Jagged celebrated. "Most people know this song is about Marinette from our release day video. But what they don't know is that I wrote it a long time ago, before the viral video. Marinette didn't even mention Ladybug around me, but I had it all figured out on my own. I guess I just know her too well," Jagged laughed. "But I wrote this because Marinette inspires me. She deals with so many things; I mean, there's school, her family's bakery, her videos, and now we all know she protects Paris on top of that!" Jagged threw his hands up in astonishment.
"Of course, you have Adrien to help you with some of that, but it still amazes me all the work you do. And if you get knocked down, you get right back up with a smile on your face," He continued praising.
Marinette could almost cry. She was flattered that Jagged thought this highly of her and everything she does, and she doesn't get nearly enough credit when due. With all the stress that has been sitting on her shoulders, this was a huge relief to hear, and was happy that someone appreciated it. With tears in her eyes, she hugged Jagged. "Thank you," She said. Wiping her tears away, she moved on to talk about the art for this one, featuring a melting ice cream cone and a balloon mid-pop, with Jagged standing behind with brand new ones.
All this praise from Jagged Stone, her idol and friend, was too much for her heart. How was she going to get through editing this without crying?
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thatmiddle · 4 years
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Top 10 Albums that Shaped my Existence
How do I put this lightly, I believe listening to music matters as much as breathing. I know that is hyperbolic, but I don’t care. It can fuel your soul in a similar way that air fuels your body to move. It brings to life moments, places, and people. That’s probably why if you listen closely music is everywhere. It’s in the steel drums at Union subway station or the clarinet player at Yonge and Dundas Square. It’s is found from a broken guitar with unclipped strings in Kensington Market to a radio blasting out of an open window. It’s heard from the lake on a cool breezy summer night. It’s made by the leaves in the trees and the creatures roaming its branches. Music is inescapable.
Music is also a lot cheaper than therapy and for most, it is incredibly accessible. In saying that I do not mean to conflate therapy to music, but I do think there is a healing power to songs. This form of artistic expression has been with me during my brightest minutes and my darkest hours. I have relied on it like Aladdin did his magic carpet; it lift me up and took me to places I never thought I’d ever go. All I have to do was turn it on, tune in and drop out, as some would say.
During this pandemic I have leaned heavily into music, it is the perfect socially distanced escape. During this time that I have also gone back to old albums and reflected on how they influenced me and shape who I am today.
In Rainbows - Radiohead
If I had owned this album in an analogue form I would have destroyed it by overplaying it in my Discman. Radiohead is a wonderful band that have made wonderful albums but for some reason, this is the particular one I return to. To me, In Rainbows is the music I heard when I realized that I wanted to take my life in a different more creative direction than that of my peers. In Rainbows is the album I heard on carpool rides to Shakespeare Camp as a young girl. In Rainbows is what played in my head the first time I walked into Kensington Market as a young naive suburban girl. The music is so diverse with its sound but creates a distinctly modern tone. I find the music runs like a stream and cascades into fountains of sound I never expected. All the songs are beautiful but my favourite from the album has always been House of Cards.
Brothers - The Black Keys
If In Rainbows was an early marker of my youth, Brothers by The Black Keys established my teenage self and heavily moulded how I carried myself into my early twenties. With the raunchy guitar, hard drums and vocals somewhere between garage rock and blues, this album stimulated every part of my life. It is one of those albums that upon listening to the first fifteen seconds of the opening track Everlasting Light, I am immediately taken back to driving around in Toronto suburbs and getting into trouble. This album started my ongoing obsession with The Black Keys. Fun fact I named my first Tumblr blog off of a misreading a song lyric in the track The Only One, which also happens to be one of my favourite tracks on the album. I’ve tried to see The Black Keys live twice and both times I was unable to attend the concert. One day I will see them.
Revolver - The Beatles
There are a lot of Beatles albums I love and I wouldn’t say this is my favourite of theirs, but it is I would argue its one of their more underrated albums. From what I have gathered about Beatles fans (having been one since I was six years old), this choice isn’t mutually exclusive. It does however seem that established fans love either Rubber Soul or Revolver. For me, I choose the latter. This album is very experimental for the band as they were still coming out of their admired boy band era. I came to this album as a young girl whenever I played with my toys in the living room of my childhood home. I always heard a Beatles album playing in the background and when Revolver came on I was elated. My toys went on new adventures, met new people and told new stories. The Beatles have always brought out the creativity in me and I’m very grateful for that. Check out the song I’m Only Sleeping, it’s so meditative and my most replayed track.
Man on the Moon: The End of Day - Kid Cudi
I wasn’t in a good place when I was fortunate enough to be introduced to this album as being a teenager can be an incredibly difficult experience. Yet upon hearing this album I was pleasantly surprised, I never expected to find that catharsis in a young American rapper named Kid Cudi. I always liked some rap and hip-hip songs (don’t ever get me started on the importance of Sean Paul), but foolishly enough I never gave a full album or artist the chance. Man on the Moon found me at the right moment. This album’s production is so complex and crosses genres in ways I never expected; it leaves me wanting more every time. Kid Cudi hip-hop is different, Kid Cudi hip-hop goes deep and feels it. While Day ‘N’ Nite is one of the most recognizable songs on the album don’t sleep on Heart of a Lion, it’s beautiful.
For Emma, Forever Ago - Bon Iver
Like many teens in the mid-2000s, I made a Tumblr account. It was a great place filled with hormone-induced rage posts, images of skinny girls ripped from the website We Heart It, and boundless creativity. As a previous webpage creator hailing from the Geocities days, site creation was not new to me. I took up a URL and got to work. During this time I leaned deeper into the ‘indie girl’ aesthetic, which is where I found Bon Iver. Bon Iver’s music is soft and melodic and his guitar strums could whisk you away on a cloud. For Emma, Forever Ago was the soundtrack to the version of me who longed for combat boots, a-line skirts from American Apparel, and a cute hipster boyfriend to take me away from all my problems. I never got everything I wanted, but I was always able to sit in deep thought and listen to this album and for that, I’m incredibly grateful. The Wolves (Act I and II) is one of my favourite tracks off the album, I love the crescendo towards the end of the song it makes me want to release any bad feelings I have through some strong movement.
Is this it - The Strokes
I don’t remember when I first heard this album, I just know it was an unofficial anthem to my early twenties. Was it playing at that frat party? Or maybe it was at the live show in that bar one time. Is This It is the perfect album for starting out in a new place with dreams and about $20 to your name. This album is made for people entering young adulthood making mistakes and living for the moment. Garage rock is such an underrated genre, but perhaps that’s the suburban girl in me speaking. I want to dance every time I hear a track of this perfectly crafted experience. I hear those guitar riffs and I am taken back to running through Toronto at midnight with friends. Is This It is unapologetic and an outstanding debut album for The Strokes and cemented their status as indie rock legends, I don’t care what anyone says. There are a lot of amazing songs to recommend but I will try and spice things up. Last Nite and the title track Is This It are obvious choices but the bop you need to listen to is Someday.
Wish you were here - Pink Floyd
Everyone has to listen to Pink Floyd in university otherwise they never went…right? Pink Floyd always felt like a right of passage that I would eventually reach although I did cheat and wear a Dark Side of The Moon cropped t-shirt I got from HMV in high school just to seem cool. It wasn’t until first-year university I fell in love with the song Wish You Were Here. I’m sure I was just feeling nostalgic after moving out of my suburban bubble and into the big city for the first time. Nevertheless, after annoying my new roommates by listening to that song on repeat in my bedroom I decided to give the rest of the album a shot and immediately fell in l love. It is a short ride but an emotional journey. I thought I had felt everything I needed to feel at 21, then I heard Shine On You Crazy Diamond (Pts 1-5). If you were living under a rock and haven’t heard this album I recommend it. And do check out that track.
good kid m.A.A.d city - Kendrick Lamar
Swimming Pools was everywhere in 2012, it was synonymous with the nightlife which was surprising given its lyrics. Good kid MAAD city takes the ideas explored in Swimming Pools and expands them into a full universe. As soon as I turned on the first song I felt like I had been lifted from my cold Canadian home and into the chaotic Compton of Kendrick Lamar’s universe. This concept album has such depth I feel I learnt more than I would have ever expected. I love the way the album weaves recorded scenes with various characters and the music, it creates such a vivid picture as you listen through the whole piece. I felt deep sympathy towards the struggles told on the record in ways I never thought I would. Good kid m.A.A.d city is a great ride from start to finish without ever skipping a single track, but if you had to speed up to a gem I highly recommend the track Money Trees.
channel Orange - Frank Ocean
I was originally introduced to Frank Ocean through his work with Odd Future or as I proudly scribbled everywhere, OFWGKTA. Frank Ocean was always the quiet R&B guy from the group that I never thought I would have known much about but early 2013 rolled around all that changed. An old friend of mine had pointed me in the direction of new work by the musician and I ran towards the sound immediately. Frank’s voice is mesmerizing and he mixes sounds in ways I would never expect. His lyrics are dark and deep. This album got me through a lot of mixed emotions I started to experience as I worked my way through my undergrad. Frank understood what it meant to feel and I connected deeply with that. Pink Matter was the soundtrack to my life, I listened to it on repeat doing just about every task I could imagine.
House of Balloons - The Weeknd
I remember Toronto the year that The Weeknd released his first mixtapes. He was just an enigma floating through the city, no one could pin him down. I am one hundred percent one of the people who got their hands on the YouTube videos early and saved them immediately to my accounts. I wanted more and I didn’t know why. He captured a sound that still exists here today, it was dark and full of mystery. As soon as I got my hands on the first mixtape I popped that baby into my iPod and played it so much practically the full album made it to my ‘Top 25 Playlist’ on the device. I am obsessed with The Weeknd’s voice and as someone from Etobicoke, I am even more obsessed with the fact that he’s from Scarborough. He sounds like home to me and I will never be able to let that go. When I play this album (which is at least once every year I’ll have you know), I feel sure about who I am and where I come from. It’s not an explicit attitude to being from Toronto, but rather a feeling that you can carry throughout everything you do. The Weeknd carries that on a world stage and I am proud to say he is a Toronto native. Every song on the album is amazing and I say listen to them all, but do make sure you pay special attention to Loft Music. Nothing spells nightlife in Toronto more than at least one party in a condo or loft by Lake Ontario. I was actually asked to go to a late-night loft party by a random man at a Chinese restaurant one time so I can vouch for this happening in the city. Clearly, Abel knew what he was talking about.
Music is one of the most important things in my life. It is like a fuel I use to keep my motor moving. I find it anywhere and everywhere. I rely on it so much it has been the godsend I didn’t realize I needed during a pandemic. I think I am starting to understand why movies from the 1930s were so much about escapism; drifting off into another world during a difficult time can feel like magic.
What are 10 albums that shaped who you are? Let me know in the comments.
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