I love how on Tumblr, "media literacy" has become "Um, just because someone writes about this doesn't mean they're endorsing this. I hate all these media puritans ruining everything."
I'm sad to inform you that knowing when and whether an author is endorsing something, implying something, saying something, is also part of media literacy. Knowing when they are doing this and when they're not is part of media literacy. Assuming that no author has ever endorsed a bad thing is how you fall for proper gander. It's not media literacy to always assume that nobody ever has agreed with the morally reprehensible ideas in their work.
Sometimes, authors are endorsing something, and you need to be aware when that happens, and you also need to be aware when you're doing it as an author. All media isn't horny dubcon fanfic where you and the author know it's problematic IRL but you get off to it in the privacy of your brain. Sometimes very smart people can convince you of something that'll hurt others in the real world. Sometimes very dumb people will romanticize something without realizing they're doing it and you'll be caught up in it without realizing that you are.
Being aware of this is also media literacy. Being aware of the narrative tools used to affect your thinking is media literacy. Deciding on your own whether you agree with an author or not is media literacy. Enjoying characters doing bad things and allowing authors to create flawed or cruel characters for the sake of a story is perfectly fine, but it is not the same as being media literate. Being smug about how you never think an author has bad intentions tells me you're edgy, not that you're media literate. You can't use one rule to apply to all media. That's not how media literacy works. Sorry! Sorry! Sorry! Aheem heem. Anyway.
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satoru physically withers and crumbles every time you return his belongings. he doesn’t know how to tell you that he can only accidentally on purpose leave his glasses on your nightstand, or his jacket on your couch, or his shirt in your laundry so many times before he loses his mind. every time you don’t take he bait, he folds into himself and wonders why you don’t love him anymore and it costs him $22.50 to hear ieiri tell him to suck it up and use his words because he literally has to buy her company (and drinks).
but when you do take the bait, when you do wear his things, satoru thinks it’s all worth it. he can’t explain why it does what it does to him. it’s a sinister kind of possession he wants to have over you, knowing you’re your own person, free to do as you please, but also knowing you’re caged in him. it’s a lovesick kind of gooeyness that melts his heart seeing you fumble with the sleeves of a sweater that’s too long for you. it’s the vision of you seeing you drowning in him—in his clothes, in his things, in him, in him, in him. he’s selfish, he wants to consume you in as many ways as possible, wants you to drown in him, would die happily knowing you were one tenth as enraptured by him as he is with you. he doesn’t know how or why or when you gained so much power over him, but he doesn’t care, he doesn’t want you to ever stop, so if he has to keep pretending to leave his clothes and bags and glasses around then so be it.
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the tiktokification of ao3
or: some of you fundamentally misunderstand ao3 and it really, really shows
i was talking about this with a friend a few days ago and since then i've seen multiple posts of various sorts that have just made me think about it more, so. here is me breaking down a disconnect i see particularly with younger members of the marauders fandom (i say marauders specifically just bc that's the only one i'm plugged into):
okay, so i've seen many (usually younger) marauders fans either talking online about how they wish ao3 was more like social media (specifically regarding algorithms) OR talking about ao3/fanfiction/fanfic writers as if they are operating under the same etiquette/guidelines/assumptions they would bring into social media platforms. this ranges from being mildly irritating to genuinely harmful, and i want to talk abt why.
first - you have to understand that social media, in this day and age, exists in a profit economy. and when i say social media here, i'm referring to platforms like tiktok, twitter, instagram, etc. all of these platforms exist in a profit economy where content is a product that can be monetized. this leads to a few important distinctions:
people posting on these social media platforms are generally posting with the intent to get their content seen by as many people as possible, as quickly as possible
they post with this intent because once their content is consumed by enough people, it becomes a product that they can monetize
therefore, if that content gets popular enough, these people can become influencers, where content creation is an actual job and their audience are, in a sort of vague and obscured way, similar to consumers purchasing a product
because of the profit economy surrounding social media, there are certain assumptions + forms of interaction that bleed across almost all social media platforms. the ones relevant to this little essay include:
operating under the assumption that anyone posting anything on the internet wants to go viral, ie. be seen by as many people as possible as quickly as possible in order to grow an "audience"
these influencers are creating content for us, their audience, so they should want to please us. they should also be trying to appeal to the broadest possible audience. therefore, if we dislike their content, we have a right to make that very, very clear.
in that same vein, we have a general right to critique content creators, as they are making a profit and we are the consumers purchasing their product--much like you might feel entitled to a certain standard of service in a restaurant where you are paying for the food.
when you carry these assumptions over to a platform like ao3, it creates problems. why? in a nutshell: because ao3 exists outside the profit economy
ao3 is a non-profit. it does not have an algorithm because it is not trying to sell you anything. this means that the writers posting their work on ao3 are not making a profit. we are not influencers. we are not creating monetized content to sell to a consumer-audience. where consuming content on other social media platforms might be comparable to eating at a restaurant, reading fanfiction on ao3 is more like coming over to someone's house and eating cookies that they made for free. you are in their house. the cookies are free, given as a gift. so what happens when those assumptions outlined above start to bleed over from other social media?
assuming that anyone posting fanfiction online wants their work to go viral -- i've seen this with popular fic writers getting questions like, "are you worried x isn't going to be as popular as y?" those questions are usually not ill-intended, but they demonstrate a fundamental lack of understanding about why writers post work on ao3. it's not to go viral. it's not to build any sort of online following. most of us who post on ao3 have jobs or schoolwork or other commitments, and writing fanfiction is something done for fun, out of a love for writing. those sharing their work online might be seeking community, but that is fundamentally different from seeking an audience, and in no way involves internet virality. if someone is posting fanfic on ao3 with the hope that it'll "go viral," then they likely either won't continue writing fanfic for long or will reach a point where they have to re-evalute their motivations, because seeking joy and validation by turning your art into a product for consumption just isn't very sustainable.
influencers are creating content for us, so we have a right to let them know if we don't like it -- nope!! fic writers are not influencers. yes, even the popular ones. no matter how much other people might blow their work up on social media, fic writers are still outside the profit economy. they are not creating content for an audience. they are not creating content for you. they are writing because they love it, and they are generously sharing it. if you don't like it, don't interact with it. you are never entitled to loudly and publicly proclaim how much you dislike a fic. i talk about this more here
we have a general right to critique fic writers, the same way we do with content creators/influencers -- again, no. you should not be treating fic writers the way you would treat an influencer on another social media platform, no matter how popular they may be. this is not to say fic writers are beyond all reproach; rather, it is a call-in to check your entitlement. fic writers are not little jesters entertaining in your court. they are not subject to your whims. they do not have to do things for you. they do not have to write things you like. in that post i linked on point 2, i talk about what etiquette might look like if you're really concerned that a fic writer is doing something harmful, but that is not what i'm talking about here. i am talking about the proliferation of negativity i have seen, especially on twitter and tiktok, where people essentially just talk shit about fics or fic writers as though they are entitled to have those fic writers working to please them. this is gross, and it needs to stop. you wouldn't go over to someone's house, eat the cookies they baked to share, and then spit those cookies back in their face and start shouting about what a shitty baker they are. or maybe you would--in which case, congratulations! you are Not A Good Person.
anyway, at the end of the day, a lot of this can be boiled down to: Because ao3 exists outside the profit economy, fic writers are not influencers, and you should never be treating them as though they are. i think i see this disconnect largely with younger people just because they've maybe only ever really understood social media within this sort of influencer-consumer-culture economy, and genuinely don't understand how to interact differently with the internet. so, consider this post a call-in to reevaluate the way you interact with fic writers and the etiquette you use when it comes to engaging with fanfic on ao3! i promise that ao3 being different from social media is a very, very good thing, and also a very, very rare thing, so let's treasure it and focus on fostering community rather than trying to morph it to fit the mould of influencer-audience dynamics that we see almost everywhere else <3
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