#cupcake video tutorial

[lisamaliga]

Green Velvet Cupcakes Recipe

By Lisa Maliga, copyright 2017-2025

Get ready for St. Patrick’s Day with these delectable green cupcakes topped with yummy cream cheese frosting.

CUPCAKE INGREDIENTS

2 large eggs [room temperature]

1 cup sunflower oil OR vegetable oil

1 cup buttermilk

1 Tablespoon white vinegar

1 teaspoon pure vanilla

1.5 Tablespoons green gel food coloring

2 1/2 cups all purpose flour

2 cups sugar

1 1/2 Tablespoons cocoa powder

1 teaspoon salt 1 teaspoon baking soda

Makes 24 cupcakes

Oven temperature: 350 Fahrenheit/177 Celsius

CUPCAKE DIRECTIONS:

Preheat oven. In a large bowl, whisk together eggs, oil, buttermilk, vinegar, and vanilla. Then stir in food coloring. In a separate bowl, whisk together flour, sugar, cocoa powder, salt, and baking soda. Slowly whisk in the dry ingredients to the egg mixture until completely combined. Pour batter evenly into cupcake liners. Bake for about 25-30 minutes, or until a toothpick inserted comes out clean. After about 10 minutes, remove from pans and cool completely on a wire rack.

Cream Cheese Frosting

This cream cheese frosting is easy to make and tastes different from vanilla buttercream. As cream cheese is softer than butter, you might want to take it out of the refrigerator a few minutes before making the frosting – especially if the weather and/or your kitchen is quite warm.

FROSTING INGREDIENTS

1/2 cup unsalted butter, room temperature

8 ounces cream cheese, room temperature

2 teaspoons vanilla

2 1/2 cups powdered sugar

Dash of fresh lemon juice

FROSTING DIRECTIONS:

Beat softened butter and cream cheese on medium speed for about 3-4 minutes until completely smooth and creamy. Add the confectioners' sugar, cream, and vanilla with the mixer running. Increase to high speed and beat for 1 minute. Add the lemon juice and beat until thick and creamy.

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[cakemeistro]

It’s here! The full YouTube howto cake recipe tutorial to make the scrumtiously soft and velvety lemon loaf /lemon cake you have ever had! https://youtu.be/ac1e0B3-pAo

[thetoxiccupcakes]

I make little art tip videos !! maybe check them out?

🌟Reblogs are appreciated🌟

[topazreshiram-blog]

How to Draw a Bunny Cupcake 🧁🐰 Cute Dessert

[lyrakanefanatic]

Tig character hcs except this time it’s not their kids and just them!!

- I just KNOW the hawthornes made vines, and then Nash would have to be the one to edit and record them all 💀💀

- max used to make taylor swift music videos and then have her brother record them (yes, she has a brother that’s mentioned like once in the first book 💀💀)

- Avery is taller than libby by like 🤏 much

- Jameson “hates” cats but pets every cat he sees

- Libby used to make baking tutorials when she was 12

- Xander met maxs parents once and then was traumatized by them ever since (he’s scared of them)

- grayson has a 7 step skincare routine

- Xander once tried to surprise tackle nash but accidentally gave him a concussion so he was banned from doing that for a couple months 💀

- avery and Jameson have movie marathons that consists of eating Libby’s desserts and binge watching classics (or horror movies)

- grayson has a light blue skincare fridge

- when xander was little he tried to smuggle candy so he could eat it late at night and then they got maggots living in his room after that 💀

- Tobias was soooo mad

- libby has fed more cupcakes than she would like to admit to tiramisu

- thea used to have “fashion runway shows” in her bedroom, which meant wearing 748248 different pieces of clothes ontop of one another, and somehow managed to convince little xander to do it with her

- he still has the photos to haunt him to this day

- Grayson will NEVER EVER EVERRR admit it, but he likes rom coms. So sometimes, when it’s late at night and everybody else is asleep, he will binge watch a romcom or two. It’s his guilty pleasure and as much as he pretends to hate them and gaslights himself into thinking they’re cringe, he still loves them

- Rebecca never really got much attention from her mother, but sometimes Tobias would spend the day with her and show her cool puzzles. She would always look forward to those days, as it’s the one time she doesn’t have to worry about pleasing Emily (💔)

- Nash definitely had a girlfriend when he was 13 and when they broke up he started wearing all black and turned emo for two weeks. When his little brothers started catching on and asking Tobias what happened, he would just say “nash is going through a phase 😇”

- before Jameson learned Latin, he learned all the bad words and then started saying them to EVERYBODY (Tobias shut it down pretty quickly, but then they had to actually learn Latin so there wasn’t much Tobias could really do about it 💀)

- max almost died once because she decided to go ham on the pills that her parents had on the top cabinets

- Avery watched every single chipmunks movie about a million times because her mom used to think they were HILARIOUS

- when Gigi was little, she was sooo clumsy and would break everything, so it got to a point where even when Savannah would accidentally break a vase or something gigi would still get the blame for it 💀

- Grayson chased Jameson around the house with a knife once

- when they were little the Hawthornes would take April fools sooo seriously, which meant multiple things exploding, whipped cream being thrown in peoples faces, and just so much more chaos

- xander was a slime kid when he was little. He would have sooo much slime and would be constantly making it, and he also tried to do those “making slime without glue” things 💀

- when Avery was born and Libby saw her as a baby, she was so happy and was crying because she’s always wanted a little sister 💖💖:(

- max had a dream one time where Xander cheated on her so she called him crying at 2:54 AM while being half asleep and shouting about how he could do this to her

- she hung up not long after that and went back to sleep, but when she woke up she realized it was a dream (she still gets made fun of for it by xander to this day)

- xander asks libby if she can make him blueberry and lemon scones because they’re “better when she makes it” 🫶🫶

- when Rebecca and Xander were little, they tried storing WILD ANIMALS under xanders bed because they wanted a zoo 💀

- one of the animals ate through the walls, so that’s how Tobias found out

Okay I think that’s all!!! Lmk if u want me to do more, bc it’s actually rlly fun lmao

[tovieplays]

Throwing A Yard Sale today IN THE SIMS!

New Episode of the joy of life challenge is out now on YouTube!

Hazel is throwing a yard sale and is renovating this house finally! Just in time before this baby comes!

FIND THE JOY OF LIFE CHALLENGE HERE X   

FOLLOW ALONG CHECKLIST IS HERE  X

Lots

Rundown Fixer Upper Gallery Id: Mandykay77

Food Mods 

Littlebowbub Grannies Cookbook X 

ONI X 

Somik and Severinka X

A Doughable cupcake maker X 

Mods

UI cheats X

Sim Control Hub X 

Bake Sale X

Relationship & Pregnancy overhaul X 

Ilex's Home Improvement X 

Sim Nom Nom food delivery By Andriz X 

CHECK OUT MORE VIDEOS ON YOUTUBE

THE SIMS 4 MOD REVIEWS

BEST GALLERY LOTS

GSHADE & SUNBLIND TUTORIAL

THE ARTIST DIARIES LET'S PLAY GEN 1 

[noirandchocolate]

Guys I made cupcakes for my girlfriend’s mom’s birthday party today and it was my first time making homemade frosting and using a piping bag to decorate!

I used this recipe by Abeer Rizvi at CakeWhiz for orange buttercream but added just a bit more orange extract for more citrus flavor, and it came out pretty dang tasty. Six drops of orange gel food coloring got it to the exact color I wanted! It is nice and creamy and was easy to decorate with. And I had this tutorial video by Wilton on hand to learn how to set up and use a piping bag. (PS shoutout to @ordinarytalk for gifting me a set of bags and tips along with other baking stuff a whiiiile ago! Couldn't have done it without them!)

I know they don't look like, pro or anything, but I'm pretty pleased with how they came out! With some extra green and yellow sugar on top 'cause we're doing a kinda tropical theme. :D

(Now here's hoping the actual cake tastes good too, but I did the thing where you sub butter for oil and milk for water and add an extra egg to a box mix and that's worked out well before so fingers crossed!)

[lixenn]

Crochet corner

I'm back with my yarn babbling again, this time because I want to distract myself from thesis writing OTL

My current scarf project is still ongoing and I left it at home so I can't show any progress pictures since I'm in my dorm again (and I forgot to take some when I was still at my parents place), so I will talk about my past projects.

And when I say past, I mean past, as in I will go back to my crochet roots. You're getting my fiber artist history hot off the keyboard folks, so strap in and enjoy the ride.

Back to the beginnings

My crochet journey started way back in primary school, where tiny baby Lix made a small square creature in craft class. Basically we crocheted a square (easily done with single crochets, can be achieved by tiny people) folded it in half, sewed together the edges, stuffed it with cotton fluff stuff and sewed it shut. Put on some eyes, a nose and mouth plus fake fur as hair and hurray you made a square creature! I actually kept that thing for years, it was chilling on our radiator like a wonky guardian until it eventually got lost or thrown out (I can't remember which). I remember that the stitches were surpisingly neat for my age, which past Lix apparently couldn't replicate for years. Primary school me had talent... (unfortunately I don't have a picture of the wonky square creature or I would have showed you guys)

Deco for the win

While I did try once or twice to get back into crocheting again it never really worked out until! My mum found this website: Drops-Design. A German (?) website for knitting and crochet patterns (and lots of other stuff). She showed me some cute cupcake and coffe cup coasters and asked if I could make them. Past Lix - like current Lix - was filled with false confidence and answered with: "Yeah, sure I can try." So, my mum ordered the yarn over the website and my crochet adventures started from anew.

Fortunately for my sanity the patterns my mum asked for had video tutorials attached, otherwise I would have been utterly fucked, since I have never read a crochet pattern in my life. With the help of the video, the coasters were relatively easy to make even when I was confronted with unknown stitches and multiple colour changes. The end result didn't look nearly as nice as what the website showed but for my first few tries I was satisfied.

Once again I have no pictures available but if you want to take a look at the pattern it's here. There you can also see the finished product.

From this point onwards I started going nuts with making deco shit. All differnt kind of flowers, stars, snowflakes and bunnies. That site opened the crochet door for me and I was happy as a clam.

Granny square madness

However, times were changing once again, when my dear friend got me some yarn for Christmas.

200 g of yarn.

With colour transition.

I only ever used solid coloured yarn before and was at a loss of what to do with this gift.

And what else to do when lost in the yarn world, then look at youtube for help. Spoiler: Youtube helped tremendously as it introduced me to the glorious invention that is granny squares.

Granny squares are fun shit, they come in all kinds of different patterns and colours and you can make lots of things with them. I watched a simple tutorial on youtube and got hooked. I used my friends gift to make granny squares only to be confronted with another dilemma: What to do with those granny squares? I got max 20 squares out of these 200 g and let me tell you my dudes, that's nothing for a bigger project.

So I simply went absolutely batshit crazy, for I decided to make a patchwork granny square blanket.

Please let me remind you people that before this lapse of judgement I only worked on small projects aka things that I made in one day tops.

Once again I follow my motto: Go big or go home and ohhh boy did I go big. I went gigantic and here is proof:

That badboy is the definition of patchwork because it's made up out of FOUR different types of yarn, since I have run out of yarn SO MANY TIMES IT WAS RIDICULOUS! I needed to rebuy yarn at least five times, I was going insane. This project took me over half a year if not longer and weaving in the ends- *shudders* horrible, dreadful, hated every minute of it.

But I like the finished product, it's now chilling on my coach at my parents place, not really used all that often but still pretty.

I didn't stop with the granny squares after that clusterfuck though. Nooooooo sire~ I made a shitton of other granny square projects since I like to suffer (none of them as big as my blanket however, thank the outer gods).

Well, I certainly rambled enough for one post, I will be back with other projects in the future!

Toodles~

[imaturedebdeb]

I know this is like a shot in the dark but I’m getting desperate and reddit was mean lmao.

So for about 5-6 years now there was a sugar cookie recipe video that i used religiously. Like this was my favorite sugar cookie recipe ever and used it for any occasion i could cram a cookie into.

Valetines day? Bam! Heart shaped sugar cookie. Christmas party? Bam! Festive sugar cookie. Intramurals at school? Bam! Sugar cookie in the color and theme of my grade level.

I loved these cookies so much, but heres the problem. The last time i made theses cookies was back in december of 2019 and since the whole pandemic happened I have not made it. During this time I made my own youtube account leaving my shared account to my brother. So a lot of channels i used to subscribe too didn’t transfer over and my brother obviously unsubscribed from channels he didn’t want to watch. And now this year I want to make sugar cookies for my college friends but I can’t find the fucking video and its driving me mad.

I have tried everything. From endlessly scrolling yt to filtering my google searches via years to downloading an extension to search through my liked playlists and trying to find away to view what channels you unsubscribed from.

So here I am now throwing out a hail mary call into the void in the off chance that someone knows the video or channel im talking about. I am currently scrounging what little bits and pieces of memory that i have to give you the best description i could muster.

The yt channel is a baking personality channel. Think how to cook that, rosanna pansino, or my cupcake addiction, its within that realm. It was a fairly medium-big yt channel. The sugar cookie recipe was a plain vanilla sugar cookie with a vanilla royal icing. It is a no chill roll out dough and the royal icing is made with egg whites. It is a top down shot yt video that mostly shows the hands while baking (think tasty but longer and with narration). I think the video was also giving a tutorial on flooding icing and outline icing(?). I also think the shape of the cookie was the standard round cookie, but i could be wrong.

I know this is a long shot and that I don’t have the best descriptive factors for the video (No need to tell me that, the baking subreddit was already very mean about that so I took my post down cause it was just bullying atp). But in any chance that you do know the video or the yt channel im talking about please dont be afraid to pm me or reply/reblog this post.

I have been searching for this recipe since late October and it has caused me a few tears.

[fmp2onicomartin-hahn]

How to make miniature sweets Part 5:

There weren't any spoken steps to this video unlike other tutorials, those the style used in this tutorial was pretty simple to understand.

Macarons - rounded ball of clay of desired colour, flattened and for texture on the edges they used a needle to make small indents. For the cream they just flattened white clay into a circular shape and placed it in the middle.

Donuts - same technique at the beginning but instead used tan clay and cut a hole in the middle with a straw, and added "icing" by cutting a different colour of clay into the desired shape they wanted and put it on top of the donut.

Swirl cake - Two different colours, one - anything, the other - white. Rolled into a cylinder shape and then flattened, placing the white on top of the other colour, cutting the excess of for sharp edges, then rolling it into the swirl shape and flatten the sides. They then used a toothbrush or something similar to create texture on the sides, and added cream to the top by taking white clay and rolling it into a smaller stick and twisting it for the spiral shape and then did the same when putting it on top of the model.

Cupcakes - the bottom was a tan clay, rolled into a cylinder and the top shaped upwards to look like it is rising up. For the icing, they took another colour shaped it into a ball, flattened the bottom of it making it look like a dome and then stuck it to the tan bottom. For extra detail they used the same cream technique for the swirl cake.

[chobeelabs1]

Cake Baking Courses in Mumbai: A Complete Guide for Beginners & Experts

CHO Bee Labs Pastry & Culinary School is one such institution offering a range of Cake Making Classes in Mumbai.

Why Enroll in Cake Baking Courses?

No matter how much you envisage the bakes of great birthday cakes, whether becoming proficient in cake baking, or having cake baking be therapeutic, Cake Baking Courses in Mumbai will provide you with the skills and knowledge that you require. These workshops offer newcomers a structured starting point for basic baking principles, such as food choice and food mixing, oven control and a few basic/decorative technologies. Technical courses can have some of the following benefits to senior bread bakers in the areas of sugar craft, chocolate work and large cake design. Training in professional cake baking is also a stepping stone on the way to becoming an entrepreneur of the baking business.

Types of Cake Baking Courses in Mumbai

Cake Baking Courses in Mumbai are offered in different modes tailored to the requirements of the students and their time constrictions:

Beginner Cake Baking Classes: These are workshops for baking basics, i.e., containing fundamental recipes, such as, sponge cakes, chocolate cakes and vanilla cakes. These are also some following common operations (e.g., creaming, folding and whipping) which can be used as a reference for the subsequent learning.

Intermediate Cake Baking Classes: But, these courses, but at the same time, they go further the foundations, and include complex recipe, and technical. Pupils develop the ability to use multiple classes of frosting, fillings and decoration, as well as to make appealing and tasty cakes.

Advanced Cake Baking Classes: These classes are for the professional baker, who is hungry to learn the more detailed art of sugar work, chocolate temperature and related cake decoration. They are usually restricted, e.g., to wedding cakes or icing cakes.

Professional Cake Making Classes: These postgrad programmes have been launched in response to student demand for training to qualify for a place in the baking industry. These are just a few examples but not exclusive to recipe development, cake decorating, food safety, and kitchen management. These are also Professional Cake Making Courses since, in this manner, the students are trained to the market.

Short-Term Workshops: These tutorials are restricted to methods or types of cakes such as cupcake decorating or macaron baking or chocolate molding. They are appropriate for students who have an integrated learning approach to learning processes and do not seek to learn over a long time period.

Online Cake Baking Courses: These courses are conducted via the internet and do not require any member from the house to sit for the course. They usually consist of video tips, downloadable recipes, and web chat forums for online counseling.

What You'll Learn in Cake Baking Courses

Cake making courses in Mumbai are varied depending on the course and field of expertise involved. Some common topics include:

Ingredient Knowledge: Acquisition of the nature and role of agents other than e.g., flour, sugar, egg or butter.

Baking Techniques: A very large number of mixing operations, from creaming to folding, whipping to mixing.

Recipe Development: Learning to adapt and create your own cake recipes.

Cake Decorating: Frosting piping techniques training use of fondant and other decorative techniques.

Chocolate Work: Information on chocolate tempering, chocoARTS (chocolate artisanalArts), and chocolate mould processing methods.

Sugar Artistry: Mastering techniques like sugar pulling, blowing, and sculpting.

Food Safety and Hygiene: Training related to the importance of food safety and hygiene at an industrial kitchen.

Choosing the Right Cake Baking Classes in Mumbai

While choosing Cake Baking Courses in Mumbai, the following points need to be taken into account: .

Your Skill Level: Choose the course based on your current level of baking knowledge and proficiency.

Your Baking Goals: You are just baking for fun, or do you dream of being a professional baker? The level of training that you decide is worth having to get you to the place that you want to be will teach you how to get there.

Course Curriculum: Carefully examine the teaching materials as regards which topics are going to be included in the curriculum.

Instructor Experience: Find experienced competent teachers dedicated to baking.

Class Size: Small class sizes can be harnessed to provide students with greater personalised feedback.

Location and Schedule: Pick a course that is easily accessible and hence can be easily fitted in the schedule.

Cost: Compare the fees of various courses and select one course that suits your affordability.

Benefits of Taking Cake Baking Classes

Improved Baking Skills: You will become and learn in order to be a baker.

Increased Confidence: It is through learning and executing new techniques and some great designs on cakes that you'll gain confidence in the kitchen.

Creative Expression: Cake work offers both expression and the personal creativity of design embellishing and decorating.

Networking Opportunities: You'll also be exposed to a community of baking fans and professionals and their network of connections.

Career Opportunities: Career paths in the baking industry can begin by being enrolled in professional cake baking courses.

CHO Bee Labs Pastry & Culinary School is one place to start your search for the perfect cake baking course.

[leerschiff-blog]

Cupcake Cup Cat B Easy Origami Tutorial║貓子蛋糕 B 簡單摺紙 教學║カーカップケーキカップキャット B...

Welcome to visit my YOUTUBE origami channel / 歡迎瀏覽我的YT摺紙頻道

https://www.youtube.com/channel/UClV2_JM4cdbUkTMyYxp3WDw/videos

[oasisupply]

Spooky Delights: 10 Halloween Cupcake Ideas

As the spookiest night of the year approaches, we're excited to share some creative and creepy cupcake ideas to make your Halloween party a howling success. From witches' potions to ghosts and pumpkins, these sweet treats are sure to cast a spell on your guests.

Witches' Brew Cupcakes

Transform your cupcakes into bubbling potions with a swirl of purple and green frosting. Add edible gold glitter and a candy cauldron on top for a spooky touch.

Ghostly Marshmallow Treats

Create ghostly marshmallow treats by dipping marshmallows in white chocolate and adding edible markers for a spooky face. Cake Decorating Websites Attach a black gel icing mouth and eyes for an eerie touch.

Pumpkin Patch Cupcakes

Welcome the fall season with a pumpkin patch-inspired cupcake. Use orange frosting and add edible black seeds and a green stem on top.

Mummy Cupcakes

Wrap your cupcakes in strips of white fondant to create mummy-like treats. Use edible eyes and a black gel icing smile for a spooky touch.

Zombie Cupcakes

Get ready for a zombie apocalypse with these bloody cupcakes. Use red frosting and add edible eyes and teeth for a spooky grin.

Bat Wing Cupcakes

Transform your cupcakes into bat wings with dark chocolate frosting and edible markers. Add a sprinkle of edible gold dust for a touch of elegance.

Spider Web Cupcakes

Create a spider web design on your cupcakes with black frosting and a toothpick. Add a plastic spider on top for a creepy touch.

 Candy Corn Cupcakes

Celebrate the fall season with a candy corn-inspired cupcake. Use yellow and orange frosting and add edible black stripes and a green stem on top.

Skeleton Key Cupcakes

Unlock the secrets of the dead with a skeleton key cupcake. Use dark chocolate frosting and edible markers to create a skeleton key design.

 Graveyard Cupcakes

Welcome your guests to a graveyard with a cupcake inspired by the creepy atmosphere. Use green frosting and add edible tombstones and plastic spiders on top.

Baking Art Supplies

To create these spooky cupcake designs, you'll need some essential baking art supplies. Here are some must-haves:

Piping bags and tips for intricate designs

Fondant and gum paste for 3D decorations

Edible markers and icing pens for details

Candy melts and chocolate for dipping

Sprinkles and edible glitter for added color and sparkle

Edible Accents for Desserts

When it comes to adding that final touch to your Halloween cupcake creations, edible accents are a great way to go. Edible Accents for Desserts Here are some ideas:

Edible gold and silver dust for a touch of luxury

Candy eyes and teeth for creepy grins

Edible markers and icing pens for details

Fondant and gum paste for 3D decorations

Sprinkles and edible glitter for added color and sparkle

Cake Decorating Websites

For more inspiration and tutorials, check out these popular cake decorating websites:

The Spruce Eats: A comprehensive resource for cake decorating tips and tricks

Cake Central: A community-driven website with user-generated content and tutorials

Cake Decorating Tutorials: A website dedicated to step-by-step tutorials and videos

American Cake Decorating: A website featuring cake decorating tips, tutorials, and products

In conclusion, with these 10 Halloween cupcake ideas, baking art supplies, and edible accents, you'll be well on your way to creating spooky delights that will impress your guests. Remember to visit The Spruce Eats, Cake Central, Cake Decorating Tutorials, and American Cake Decorating websites for more inspiration and tutorials to take your cake decorating skills to the next level. Happy baking!

[thebananniediariesbyannie]

Get Ready with Me: My New YouTube Makeup Tutorial Full of Favorites

exciting news—i just dropped a new youtube makeup tutorial, and it’s packed with some of my favorite products, brand partner shoutouts, and a few dream partnerships i’m manifesting. from skincare to final touches, this tutorial is all about achieving a radiant, polished look while sharing a few pro tips along the way.

you can shop many of the products i used directly through links in the video description on youtube or right here throughout this post! some items also have discount codes, so make sure to check for savings. as always, thank you for using my links and discount codes!

PREPPING FOR GLAM

every great makeup look starts with the perfect prep. i started off cozy in the victoria’s secret modal-cotton long robe in pretty blossom stripes (because self-care deserves a little luxury). to keep my hair out of the way, i used the super cute kylie skin hair clips; practical and instagram-worthy!

SKINCARE BASE

a hydrated, smooth canvas is key, so i prepped my skin with:

- higherdose red light face mask: a quick red-light therapy session for that lit-from-within glow.

- cocokind texture smoothing cream and peptide fine line eye gel: these products work wonders for silky, hydrated skin and a refreshed under-eye area.

THE MAKEUP LOOK

here’s the breakdown of the products i used to create the look:

- kylie cosmetics you’re so money eyeshadow palette: affordable yet luxurious, this palette’s shades are perfect for an everyday glam vibe.

- tower 28 sunny days tinted sunscreen in 20 mulholland: a lightweight base with spf that evens out skin tone effortlessly.

- milk makeup contour stick: the easiest way to add natural warmth and definition.

- catrice cosmetics under eye brightener paired with the bare minerals small concealer brush for precise application.

- huda beauty baking powder in cupcake: sets everything in place without looking cakey.

BROWS ON POINT

- twenty/twenty beauty tinted brow gel for a quick fluff-and-fill.

- kylie cosmetics kybrow pomade in soft brown for extra definition.

BLUSH, GLOW, AND MASCARA

- rare beauty blush: a pop of color that blends like a dream.

- nars orgasm blush (used as a highlight) applied with the e.l.f. fan brush for a soft glow.

- sisley paris mascara: lashes that make a simple statement without clumps.

LIPS & FINISHING TOUCHES

- well people optimist lipstick in soul mate topped with ouai x tower 28 lip gloss for the perfect pout.

- urban decay all nighter extra glow setting spray: to lock in the look with a dewy finish.

HAIR CARE

no look is complete without styled hair! i used:

-gold hair care dry shampoo for volume and freshness

-ouai wave spray to enhance my natural texture.

follow along for a daily dose of style, beauty, and wellness wisdom served with a side of humor and a sprinkle of self-love – because life's too short not to be fabulous, and I've got some of the secrets to help bring out your best self

[sonalidigitalmarketer]

Get Your Brand Noticed: Discover the Types of Marketing Channels

In today’s competitive business landscape, the right marketing channels can make all the difference in getting your brand noticed. Whether you are a startup or an established business, understanding and leveraging diverse marketing channels can significantly impact your reach, engagement, and conversions. Let’s dive into the key types of marketing channels that can help your brand stand out.

1. Digital Marketing Channels

Search Engine Optimization (SEO)

SEO involves optimizing your website and content to rank higher on search engine result pages (SERPs). By targeting relevant keywords, creating valuable content, and improving site structure, you can drive organic traffic to your website.

Example: A local bakery optimizing for keywords like "best cupcakes near me."

Social Media Marketing (SMM)

Social media platforms like Instagram, Facebook, LinkedIn, and Twitter are essential for connecting with your audience. These platforms allow for paid ads, organic posts, and user-generated content to build a loyal community.

Pro Tip: Leverage reels and stories to engage with younger audiences on Instagram.

Pay-Per-Click Advertising (PPC)

PPC campaigns, such as Google Ads, ensure that your brand appears in front of potential customers searching for relevant products or services. This channel is great for driving targeted traffic quickly.

Example: A travel agency running ads for “affordable Europe tours.”

2. Traditional Marketing Channels

Television and Radio

These channels remain effective for mass-market products. A well-designed TV commercial or catchy radio jingle can leave a lasting impression on consumers.

Example: National brands like Coca-Cola often use prime-time TV spots to maintain visibility.

Print Advertising

Newspapers, magazines, and brochures still play a significant role in reaching specific audiences, especially in industries like real estate, hospitality, and education.

Pro Tip: Combine print with QR codes to bridge the gap to digital.

3. Content Marketing

Blogs and Articles

Publishing high-quality content on your website not only improves SEO but also positions your brand as an industry expert.

Example: A fitness brand sharing workout tips and nutrition advice.

Video Marketing

Platforms like YouTube, TikTok, and Vimeo are perfect for sharing tutorials, testimonials, and behind-the-scenes content. Video marketing is highly engaging and fosters trust among viewers.

Pro Tip: Use captions to make your videos accessible to a wider audience.

Email Marketing

Email remains one of the most effective channels for nurturing leads and driving repeat purchases. Personalized campaigns and newsletters keep your audience engaged.

Example: An e-commerce store sending exclusive discount codes via email.

4. Experiential Marketing

This involves creating memorable brand experiences for customers, such as pop-up events, live demonstrations, and trade shows. Experiential marketing helps forge emotional connections with your audience.

Example: A tech company hosting a hands-on event for customers to try their latest gadgets.

5. Influencer Marketing

Collaborating with influencers can amplify your brand’s reach and credibility. Influencers bring authenticity and help you tap into niche markets.

Example: A beauty brand partnering with makeup artists on Instagram.

6. Referral and Affiliate Marketing

Encourage your existing customers and affiliates to promote your brand in exchange for rewards. Word-of-mouth and affiliate programs are cost-effective channels to acquire new customers.

Pro Tip: Use tracking tools to measure referral and affiliate performance.

7. Outdoor and Out-of-Home Advertising (OOH)

Billboards, transit ads, and posters ensure your brand gets noticed in high-traffic areas. OOH advertising works well for local businesses and global brands alike.

Example: A fashion retailer using eye-catching visuals on metro station billboards.

Conclusion

Choosing the right marketing channels depends on your target audience, goals, and budget. By combining traditional, digital, and innovative strategies, you can create a multi-channel marketing plan that maximizes brand visibility.

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Retail Media Networks 101: Everything Local Businesses Need to Know

In today’s competitive landscape, local businesses need to wear many hats — product expert, customer service champion, and now, digital marketing whiz. But fear not! There’s a powerful trifecta waiting to be harnessed: retail media networks, video SEO, and local citations. Let’s explore how these strategies can work together to elevate your local business and attract more customers through your doors.

Retail Media Networks: Your Hyper-Targeted Local Ad Weapon

Imagine this: you showcase your bakery’s mouthwatering pastries right next to a recipe blog frequented by local foodies. That’s the magic of retail media networks (RMNs). These platforms allow you to target potential customers already browsing for similar products or services, creating a laser-focused marketing approach.

Benefits of RMNs for Local Businesses:

Targeted Reach: Advertise directly to those actively interested in what you offer, maximizing conversions.

Brand Awareness Boost: Increase local visibility by placing ads on popular websites frequented by your ideal customer.

Measurable Impact: Track campaign performance and refine your strategy for optimal results.

Video SEO: Turn Your Local Business Story into a Search Engine Magnet

Videos are captivating, informative, and perfect for showcasing your unique brand personality. But simply having great videos isn’t enough. You need to optimize them for search engines to ensure potential customers can find them.

Video SEO Tips for Local Businesses:

Keyword Magic: Research relevant terms your target audience uses to search for products or services like yours, and integrate them naturally in the title, description, and tags.

Compelling Content: Create high-quality videos that showcase your products in action, offer helpful tutorials, or tell your brand story in a captivating way.

Localize Your Videos: Include your location in the title, description, and tags to target local searches.

Local citations are online mentions of your business name, address, and phone number (NAP) across various directories and websites. The more consistent and accurate your NAP is across the web, the better your chances are of ranking higher in local search results. Here’s how to manage your citations effectively:

Claim and Verify Your Google My Business Listing: This is crucial for local SEO and allows you to manage your online presence on Google Search and Maps.

Expand Your Reach: Find and claim listings on other relevant directories like industry-specific websites, local business listings, and online review platforms.

Consistency is Key: Ensure your NAP information (business name, address, and phone number) is identical across all listings.

The Trifecta in Action:

Imagine a potential customer searching for “best cupcakes near me.” Your bakery’s video, optimized with local SEO keywords, pops up in the search results. They click on the video, watch your mouthwatering creations come to life, and are instantly enticed. But wait, there’s more! Your bakery also has a targeted ad displayed on a local recipe blog they frequent, featuring a special discount on a cupcake box. This multi-pronged approach increases brand awareness, educates the customer, and ultimately drives them to visit your local store.

By combining the power of retail media networks, video SEO, and local citations, you create a winning strategy for attracting more local customers, increasing brand loyalty, and propelling your local business towards success. Remember, consistency is key! Regularly monitor your online presence, update your information, and adapt your strategies based on results. With dedication and the right tools, this local business marketing trifecta can turn your brick-and-mortar store into a thriving destination.