#linkedin content

[cristianworthington]

325 – Empathetic Leadership in Remote Work [Video]

[productiveandfree]

How to Leverage LinkedIn Content for Better Sales Conversations

Initially, I saw LinkedIn as just another social platform. It felt like a place for job updates, work anniversaries, and the occasional industry article. I never imagined it could help me start sales conversations.

However, my whole approach changed when I understood how powerful LinkedIn content could be for starting and deepening sales conversations.

In this post, I’ll walk you through how I use LinkedIn content for sales conversations and provide tips to help you get started.

7 Ways to Use LinkedIn Content for Sales Conversations

You’ve probably heard the phrase “content is king.” Well, on LinkedIn, content is your conversation starter, credibility builder, and silent sales rep. Here’s how to use LinkedIn content for sales conversations:

1. Use Content to Show, Not Tell

People love to learn, especially from someone with in-depth knowledge of a topic. Instead of pitching your business in every post, here’s how to use your LinkedIn content for sales conversations:

●     Share a client success story

●     Break down a real challenge you solved and how

●     Reflect on a lesson you learned the hard way

The example below shows how you can turn a client success story into a meaningful LinkedIn post:

This kind of content builds trust and naturally sparks curiosity. It gives people a reason to say, “That really resonates with me. Can we talk?” You don’t need to be a professional writer or business coach to create content that connects.

Just share what has worked for you.

2. Create a Content Ecosystem (Not Just Random Posts)

I made a mistake when I started posting regularly—I posted whatever came to mind. Although the engagement showed some promise, it failed to deliver meaningful results due to the lack of a well-defined strategy.

Now, I ensure that every post has a purpose, and every piece connects to my sales process. I use storytelling to create empathy and show my audience I understand their challenges.

Then, I shift to a problem-solving angle to demonstrate how my product or service can help solve those exact issues. While refining my strategy, according to Attrock guide it is helpful for understanding how to create a sales funnel.

When leveraging LinkedIn content for sales conversations, I balance my content to educate, spark dialogue, and encourage two-way conversations.

I use a mix of content types: text, quotes, graphics, and short videos. You can add a lead magnet like a link to a template, industry report, or ebook. Also, include a soft CTA like “Curious how this might work in your organization?”

3. Engage Before and After You Post

Creating LinkedIn content for sales conversations doesn’t stop when you hit “post.” In fact, the real magic happens in the comments when you continue the conversation and stay consistent with your brand voice.

Here’s my daily habit for creating LinkedIn content that drives sales conversations.

Before I even post, I make it a point to engage. I comment on at least five relevant posts from the audience. This boosts visibility and shows I’m here to connect, not just broadcast.

Secondly, I always respond to comments. Each comment is a mini-conversation in the making, and thoughtful replies often lead to deeper conversations in the DMs.

Next, I reach out with context. When someone engages with my content, I might send a DM saying, “ I saw your comment. Are you open to learning more?” These small touchpoints build momentum and gradually turn passive viewers into warm leads.

4. Use Content to Overcome Sales Objections Before They Happen

One of the things I find most effective is creating content that addresses objections before the sales call even happens. Here’s how you can use LinkedIn content for sales conversations.

Start by identifying common objections. These might be “It’s too expensive” or “We’re happy with our current solution.” Then, create a LinkedIn post that addresses those concerns.

For instance, if you’re offering AI sales tools, demonstrate how the solutions can yield measurable ROI. Then, follow up with case studies or testimonials that address and disprove common objections.

When prospects engage with you, they’ve already mentally overcome their hesitations, making your sales conversations more seamless and productive.

5. Recycle and Repurpose for Maximum Impact

Creating LinkedIn content for sales conversations takes effort. It can also be time-consuming when you have to do it from scratch every time. However, you can repurpose one LinkedIn post into multiple sales assets, such as:

●     Turn the post into a short video or graphics for higher engagement

●     Expand it into a newsletter to nurture leads

●     Use snippets from a newsletter you’ve published (e.g., “I recently wrote about [topic]. You may find this helpful.”)

You can also repurpose previous posts that performed well with a fresh hook or updated stats. LinkedIn’s algorithm doesn’t penalize repetition. Instead, it rewards content that stays relevant and continues to engage your audience.

6. Track What Works

Some content performs better than others. So, tracking your content performance is important when using LinkedIn content for sales conversations.

On your LinkedIn profile, you’ll see Analytics. Click on Post Impressions to get a chart like this:

I keep a spreadsheet tracking which posts lead to profile views, comments, DMs, and booked calls. It helps me identify patterns, such as whether people respond more to personal stories or client case studies.

Then, I create more formats and topics that consistently generate results. Doing this makes your content strategy more efficient over time, moving prospects from interest to inquiry.

7. Stay Consistent

You’ll get the best results by showing up daily. I’m not asking you to post content every day. After all, we’re gunning for quality, not quantity.

To leverage LinkedIn content for sales conversations, creating a routine is important. You can create one or two original posts weekly and repost at least two relevant content with your thoughts.

Drop meaningful comments on posts where your ideal customers are engaged, and DM two to three engaged prospects weekly. You’ll notice more meaningful conversations and shorter sales cycles within a few months. 

Final Words

My best sales conversations on LinkedIn didn’t start with a sales pitch. They began with a post, a comment, or a story.

Stop treating the platform as a billboard to advertise your company. I’ve shown you how to use LinkedIn content for sales conversations. Now, it’s your turn.

Post with purpose and engage genuinely. You’ll have better conversations with more qualified leads.

Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

LinkedIn, Twitter

Share in the comments below: Questions go here

[madhukumarc]

Content Ideas for LinkedIn Posts

Get Content Ideas for LinkedIn Posts:

You can get content ideas for your LinkedIn posts by exploring these:

Image Source - LinkedIn Playbook by HubSpot

Do you know? - “Our data shows that videos are the top content format on LinkedIn, with images and carousels coming in a close second” – Buffer

Here's related information that you may also find helpful – What is LinkedIn Learning used for?

[cuties-in-codices]

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[kindahoping4forever]

New updates from Calum on LinkedIn

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[cecoeur]

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[uncontainedhybrid]

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[iamrhyme]

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[residentevil-4]

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[topicteller1122]

Real Estate Agent Salary: How Much Do Real Estate Agents Make?

Real estate can be a lucrative career, but how much do real estate agents actually earn? If you're considering becoming a real estate agent or just curious about the profession, this guide will break down the average salaries, commission structures, and factors that impact earnings.

How Real Estate Agents Make Money

Unlike traditional salaried jobs, most real estate agents earn money through commissions. When an agent helps buy or sell a property, they receive a percentage of the sale price as their payment. This means an agent’s earnings are largely performance-based.

Commission Structure

Real estate commissions typically range from 4% to 6% of the property’s sale price, with the amount split between the buyer’s agent and the seller’s agent. If a home sells for $300,000 at a 6% commission rate, that’s $18,000 in total commission, which is usually divided as follows:

50% to the buyer’s agent ($9,000)

50% to the seller’s agent ($9,000)

Brokers may take a portion of the agent's commission, reducing their take-home earnings.

Average Salary of a Real Estate Agent

The annual salary of a real estate agent varies based on experience, location, and work ethic. According to the U.S. Bureau of Labor Statistics (BLS):

Median Annual Salary (2024): Around $51,220

Top 10% Earners: Over $112,000 per year

Lowest 10% Earners: Under $25,000 per year

New agents often struggle in their first year as they build a client base, while experienced agents with strong networks can earn six figures or more.

Factors Affecting Real Estate Agent Salaries

1. Location

Real estate agents in high-demand markets earn significantly more. For instance, agents in New York City, Los Angeles, and San Francisco tend to make higher commissions due to expensive property values. In contrast, smaller towns and rural areas may offer lower commissions due to lower home prices.

2. Experience Level

Entry-Level Agents (0-2 Years): Typically earn between $30,000 and $50,000.

Mid-Career Agents (3-5 Years): Earn between $50,000 and $80,000.

Experienced Agents (5+ Years): Can earn over $100,000, especially if they have a solid referral base.

3. Number of Sales

A successful real estate agent closes multiple transactions per year. The more deals closed, the higher the earnings. Top-performing agents sell 30+ homes per year, while the average agent sells around 12 homes per year.

4. Brokerage Commission Split

New agents often work under a brokerage that takes a percentage of their earnings. Some common splits include:

50/50 split: Half goes to the agent, half to the brokerage.

70/30 split: Agent keeps 70%, brokerage gets 30%.

100% commission model: Agents pay a flat fee to the brokerage and keep the rest of the commission.

5. Specializations & Certifications

Agents who specialize in luxury homes, commercial properties, or investment properties tend to earn more. Additional certifications like Certified Residential Specialist (CRS) or Accredited Buyer’s Representative (ABR) can also increase credibility and income.

How to Increase Your Salary as a Real Estate Agent

1. Focus on High-Value Properties

Selling higher-priced homes leads to bigger commission checks. Targeting upscale neighborhoods or commercial properties can significantly boost earnings.

2. Build a Strong Network

Referrals and repeat clients are key to a steady income. Building relationships with past clients, mortgage lenders, and local businesses helps generate leads.

3. Leverage Online Marketing

Having a professional website, social media presence, and utilizing SEO-driven real estate blogs can attract buyers and sellers. Investing in digital marketing can help grow your client base.

4. Work With a High-Commission Brokerage

Choosing a brokerage with a better commission split means keeping more of your earnings. Some brokerages allow agents to keep 100% of their commissions in exchange for a monthly fee.

5. Become a Real Estate Broker

Experienced agents can become brokers, allowing them to earn from their own sales and from the agents working under them.

Final Thoughts

A real estate agent’s salary varies widely based on location, experience, and effort. While new agents may struggle in the beginning, those who stay dedicated and build strong networks can earn six figures or more. By specializing in high-value properties, leveraging online marketing, and working with the right brokerage, agents can maximize their earnings in this dynamic industry.

FAQs About Real Estate Agent Salaries

1. Do real estate agents get a base salary? Most agents work on commission, meaning they don’t receive a fixed salary. However, some brokerages offer a base salary plus commission.

2. Can real estate agents make six figures? Yes, top agents who close multiple high-value deals can easily earn over $100,000 per year.

3. How long does it take to start making money as a real estate agent? It can take 3-6 months to close the first deal. New agents often struggle at first but can build momentum with consistent effort.

4. What is the highest-paying real estate job? Luxury real estate agents, commercial real estate brokers, and real estate investors typically make the most money.

By optimizing your career strategy and staying committed, you can make real estate a highly rewarding profession. Are you ready to start your journey as a real estate agent?

[neebifytool]

How to use bard?

Bard is a new AI chatbot from Google which promises to be the source of real-time information and conversational answers to most questions. To deliver coherent, context-aware responses, it relies on Google's Language Model for Dialogue Applications, LaMDA. Bard is fantastic when the topic of interest deals with current events or information that constantly updates-and could answer anything from trivia to facts. It has entered the competitive landscape of AI-driven tools like OpenAI's ChatGPT and Microsoft's Bing AI.

A person can get access to Bard through the Google website and also by searching for "Google Bard" in a browser. After accessing Bard, one can ask questions, make the most of the conversation, receive immediate responses, and share responses for productivity.

On a PC, users access Google Bard via the browser interface. Open Google Chrome, Firefox, or Edge and go to the Google Bard website. Sign in to your Google account to get personalized answers and recall conversation history.

It's pretty easy to start a conversation by starting with Bard, and the users can save the page as a bookmark so as not to visit again.

Bard has gained popularity among students and professionals and curiously inquisitive minds seeking help or information that have quite proved useful.

Google Bard is an AI-powered chatbot that can be accessed directly via a web browser or downloaded from the Google Bard website. To access Bard on the phone, one shall go to the mobile browser and visit the website of Google Bard. Log in using your Google account; type out your question; and activate voice search. To use Bard with Google: Ensure it is available in your location. Please have the latest version of Google Chrome available. Always ensure that you are logged into your Google account. Verification of your privacy settings.

If Bard is not available, some regions have integrated it into Google Search. Open its interface, type your question, try specific queries, ask follow-up questions, and test creative features to ask questions to Bard. Bard can be used for simple routine tasks, challenging questions, and creative work.

Therefore, Google Bard is a friendly and approachable AI chat that tends to make information retrieval as easy as it can be for people. It is decidedly different from any other search engine since it captures real-time data and gives conversational responses. Useful tool for the simplest of tasks or more creative pursuits: Google Bard is an excellent tool in different uses, ranging from mundane day-to-day errands to creative activities, all set for accessing basic tasks or questions that are complex.