also one real post about this and like, plenty of ink has been spilt on how disconnected watcher entertainment seems to be from its fans but i think the missing piece here is how disconnected watcher is from the rest of youtube. when the catastrophe hit i went to all my terminally online friends, the same way i did after the hbomberguy james somerton video, or after the ned fulmer fiasco, or the creepshowart scandal etc, or every time jenny nicholson dropped a new evermore video, including the ones behind the $2 patreon paywall we all gladly pay for, and for the first time...
no one knew who i was talking about.
these are not insulated people. these are people i can trust to have at least name recognition of almost any youtuber i mention. they know downtherabbithole and strangeaeons and cjthex and kappakaiju and miniminuteman773 and kazrowe and somemorenews etc etc etc
so when i put in the group chat, with no context, 'he wasnt even on cribs' or 'we have no cats kathleen' or 'only humble pagan commune schemes' or whatever, i usually do so with great trust that at least half the group will know what im on about.
this time, crickets.
i backpedaled a little and pulled up the 'ive connected them' meme and the fuzzy blue professor, and i got nothing at all. the only recognition i got was when someone belatedly realized that he had seen the goatman video when it dropped (although he had no idea that they had their own company now), and another person remembered that they had offered to collab with danny gonzalez, a youtuber with twice the subscribers
because she had checked back to see if danny went ghost hunting again, and lost interest because he hadnt.
i also brought it up in my dedicated buzzfeed unsolved group chat but ummmmm i am the only one in that group still watching ever since the shift to watcher oops
the only splash they had made in my again, TERMINALLY ONLINE friend group that watches hours and hours of youtube a day was a buzzfeed video seven years ago, and when they had failed to collab with someone more famous than them. i found myself in the unusual position of having to explain the situation to a bunch of dirty internet gremlins, all of whom heard the whole story and said 'why would they do that'
not 'why would they do that to their fans' but 'why would they do that as youtubers'
even aside from the moneygrubbing, we watcher stans were confused about why they tried to offer us a service we didn't need or want, and i think it obscured the confusion on why they thought it was a good idea at all, when so many other models were available to them. why werent they using their patreon like other youtubers? why weren't they collaborating with other youtubers? why weren't they putting out regular, lower quality content like other youtubers? if they wanted higher quality content, why weren't they partnering with nebula, like lindsay ellis, or netflix, like bo burnham. why didn't they run their ideas past someone like the green brothers, who have jumpstarted scishow and many other similar projects successfully, and are famously good to work with/consult with? why would they try to pull a roosterteeth? don't they know what happened?
and i think the answer is no. i think they just don't know those things. and they didnt bother to check, because they think all those things are beneath them. because they think corporate content is the only worthwhile kind there is.
why else would they think they have to have an office building, keep dozens of people on staff, buy expensive cameras, and build a streaming platform? why do they only collaborate with actors and singers who have corporate entertainment approval? why are they reinventing the wheel on buzzfeed when thousands of youtubers build perfectly stable careers with a mic and a camera, and sometimes hire an editor?
i guess my takeaway from this is that, at least they didnt break my heart as a fan entirely because they fundamentally misunderstood me. they did it, at least in part, because they do not understand how youtube works, or what part they play in it.
they dont understand how people use youtube. it is not a cinematic event worthy of the big tv, it is line goes up playing in the background for the 400th time as i wash my face and put my laundry away.
that is why they spent months and months planning this without ever noticing it was a bad idea, while millions of youtube viewers knew instantly. thats why they didn't start with a more moderate solution, why they never used their patreon properly, why they cared so much about the production value, why they thought a youtube audience, any audience at all, would jump at the chance to leave youtube.
bc youtube as a creator sucks, and we all know that, but youtube as a viewer is extremely comfortable. all i ask of youtube is to be mildly interesting in the background while i do other stuff. it is filler. some of the filler is extremely good, yes, but there is no room or reason in my life to give more of my money and attention to my filler, let alone to get a bigger screen for it.
and honestly, this is why i and others stayed on with the ghoul boys even though their quality dropped. because it's filler. im not even looking at the screen you apparently spent 100k on. im flipping my eggs. im washing my hair. im waiting for the bus with my headphones in and my phone in my pocket. thank you for being my background music. in return i will sit through your ads and push your view counter up by one. i may even hit the like button by accident bc my phone is in my pocket.
this is not to say i dont enjoy my filler. i would absolutely die without it. but it is not and never will be exchanged for the instances when i make popcorn in The Big Bowl and turn on a Real Movie on the Big Screen (my old laptop that is 15 whole inches) with my phone turned over so nothing can distract me.
my filler can't be my movie, and vice versa. nor should it be. but watcher doesnt understand that, apparently. they think youtube is cruelly preventing them from being netflix, and they think we want netflix, and they don't understand that, even with that half-assed apology that they didn't explain their dream correctly and they are jsut so destitute they had to take extreme measures after they went to europe 6 too many times...
there is a fundamental misunderstanding about how people use youtube , both as creators and as consumers. they didn't just misunderstand their fanbase. they continue to misunderstand the entire ecosystem. idk guys. maybe you should have learned something from those youtubers that you apparently think you are too good for.
and as for me, welp. i've booted people from my filler line-up for less. and there are soooooooooooooo many other fish in the sea, and they are not asking me to pay them 27 corporation salaries from my own pocket. they are asking for me to bump their view counter up by one.
goodbye boys. i really hope you find a way to fulfill yourselves artistically or whatever. but you have burned this particular bridge, like. forever. and i don't think i'm the only one who feels that way.
and not because i dont support people getting a living wage, you guilt-tripping vultures, or because i dont believe in following dreams and wishing on stars and whatnot.
but because i prefer to consume content from people who know what they're doing, and i simply no longer trust that includes you.
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what are your thoughts on watcher’s new announcement?
So.
I've been watching the Boys since they started back in 2016 (i think around that era), and honestly I'm very conflicted about the decision. I've read so much stuff in favor and against the announcement and I don't know if my answer will satisfy you.
I have managed a community and I have the blessing and curse of being somewhat of a Name, experiencing the ordeal of being Known, and I can tell you that 1)you can never please everyone 2)people will always rush to crush you the second you do something they don't agree with 3)people will always twist everything you do with the worst faith in mind and 4)fandom forget very quickly that at the end of the day you are just human.
I think they made a calculated risk based on a purely economical viewpoint. I think they considered their loyal fanbase and how willing people have been so far with spending extra cash to support them — The live shows, the exclusive streams (like the Valentine's Too Many Spirits) and Patreon. How much of their fanbase was the "broke students" tumblr claim they are and how much was people with spending money willing to pay extra for them.
I also think that the decision seem stupid if you look at it from the perspective of "why the hell would I pay $6 to watch such little variety of content?" and that's a Correct Assumption, but Observe — they have been very slowly pulling everyone that made Buzzfeed famous and enrolling them in. Very recently they gathered the Worth It boys, the second show that kind of carried Buzzfeed back in the day (apart from the Try Guys). I think they can't talk about it right now, but the goal is to relaunch Buzzfeed but without ads and without making it the soulless content machine it became. I think their dream and goal has always been making what Buzzfeed could have been with better management, kind of like "If I was the Management in this company, things would have been better" dream fulfillment. That's why they made the direct jump to a streaming service instead of the logical steps of Patreon-exclusive content or even jumping to Nebula like other youtubers. It was never meant to stay one single channel, it was supposed to be bigger.
Is the projection of making a "better Buzzfeed" worth risking this step? Time will tell. I don't know. I personally never cared about anyone except Buzzfeed Unsolved. I still watch Unsolved on repeat. Is my comfort show. Maybe they are overestimating how much people care about other shows not hosted by them.
Although they did hint that "we want shows not hosted by us". This tells me that they are settling down, they want to ramp down a little bit, do the hook with Ghost Files aka Unsolved Supernatural Lite for the streaming service, and once people are hooked, launch more shows by the old-school Buzzfeed people. Won't be as big as a show hosted by Shane and Ryan, but it will still make people feel like they are getting their money's worth.
I would forgive all of this if only they didn't use the excuse of "if we want to do Netflix-level productions we need money". I'm sorry but that means nothing to me. We loved them when it was a powerpoint slide show with 2 idiots in a set. We didn't fall in love with the toys or the trips or the high tech. We didn't fall in love with the fancy animations at the beginning of Ghost Files episodes that they are so proud of. That was all their idea.
I've seen this trend of content creators ramping up their creations to an unsustainable point, completely crash and burn and then having to apologize about having to step back. Then making it the moral trap of an argument that they have been doing their best to bring quality content to their audience, and of course making it impossible to argue against. If you speak up and say "well we never asked you to break your back" then you are ungrateful audience. That's exactly what's going on in here with the Watcher announcement — "true fans" criticizing people who point out the fact that they created this money problem on their own. Is not the fanbase responsibility to cater to a company's bad money decisions. Is not our fault that they decide to scale up their operation to a point they "haven't been making a profit for 2 years". It's unfair that the fans are at each other's throats for daring stepping back and saying "I don't want to be part of this".
I don't think Watcher Entertainment is actively wanting to collapse their fandom like this. I don't think this was a calculated move. But I do think that they are a group of adults trying to make a career of something they enjoy doing. I think they made this move with the perspective that fandom is not end all and they can always rebuild it.
— And that they are planning on making a machine that can work without them, and that requires breaking something in the fans, it requires kicking themselves out of the pedestal fans have put them on. They know they won't be allowed to have a normal life until people stop looking at them waiting for them to say their phrase.
In conclusion I think they made a choice that made sense if they are planning on separating Watcher Entertainment from "The Ghoul Boys" fame, and it makes sense if they are aiming at something bigger than what they've been doing now. Money of course is the goal and the reason presented, but there's a lot that they are not saying and we will not know until it happens.
Until then, it does feel like they have just shot their careers in the foot.
Also I'm salty that I can't join the service because I'm outside the US.
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