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ameliasoulturner · 1 month ago

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Kickstart Your Earnings with Content Writing: A Beginner’s Friendly Roadmap

If you’ve ever wondered how ordinary people turn their words into cash, content writing might be your sweet spot. You don’t need a fancy degree or decades of experience to get started. With some guidance, dedication, and a dash of creativity, you can start earning from content writing sooner than you think. This guide walks you through each step in a friendly, down‑to‑earth way so you’ll feel confident launching your freelance writing journey.

Why Content Writing Is a Great Starting Point Content writing covers everything from blog posts and web pages to social media captions and product descriptions. Businesses of all sizes need fresh, engaging words to connect with their audience, rank higher in search engines, and boost sales. As companies continue to invest in digital marketing, demand for quality content writers stays strong. Plus, you can work from anywhere, set your own hours, and choose projects that spark your interest.

Understanding the Basics of Earning from Content Writing At its core, earning from content writing means providing value through written words. Clients pay for:

Research that saves them time

SEO‑friendly copy that boosts visibility

Clear, engaging storytelling that connects with readers

Consistent output that maintains an active online presence

Your job is to become the go‑to person who delivers those benefits reliably.

Step 1: Identify Your Niche and Strengths While generalists can find work, specializing helps you stand out. Consider topics you enjoy or know well—travel, personal finance, health and wellness, tech, lifestyle, parenting, gaming, or education. Having a niche makes it easier to showcase your expertise and justify higher rates. If you’re a fitness buff who loves writing, focus on blogs and articles in that sphere. If you have a background in software, aim for tech how‑to guides.

Step 2: Build a Portfolio That Shows Your Skills Clients want proof you can write well. Even if you haven’t been paid yet, you can create sample pieces:

Start a personal blog or Medium page and publish 3 to 5 high‑quality articles in your niche.

Guest post on small blogs that accept submissions.

Rewrite or summarize existing news stories in your voice (clearly marked as samples).

Draft mock project pieces for imaginary clients—product descriptions, newsletters, or landing pages.

Organize these in a simple online portfolio. You can use free tools like Google Sites, Wix, or WordPress. Make sure each sample highlights your SEO skills by including relevant keywords naturally in titles and subheadings.

Step 3: Optimize Your Online Profiles for Visibility Next, set up profiles on freelance platforms and job boards. Popular destinations include Upwork, Fiverr, Freelancer, ProBlogger, Contena, and LinkedIn. When crafting your profile:

Write an engaging headline that includes “content writer” or “freelance writer.”

Summarize your background, niche focus, and any standout achievements.

List your portfolio samples or link directly to your site.

Add relevant skills: SEO, WordPress, SEMrush, Mailchimp, social media management, etc.

Request testimonials from friends or colleagues who can vouch for your work ethic or writing ability.

A well‑optimized profile boosts your chances of appearing in client searches and winning invitations.

Step 4: Find Your First Paid Gigs Landing that first paid project often takes persistence. Strategies that work:

Pitch directly to small businesses or local startups. Send personalized emails offering a free trial article or website audit.

Apply to relevant listings daily on freelance boards. Tailor each proposal to the client’s needs—mention specifics from their job post.

Explore niche‑specific boards like BloggingPro or JournalismJobs for targeted opportunities.

Network on LinkedIn by sharing helpful writing tips, engaging with posts in your niche, and connecting with marketing professionals.

Early on, you might accept lower‑priced gigs to build credibility, but avoid underpricing yourself. Aim for a rate you can increase once you’ve racked up 5 to 10 positive reviews.

Step 5: Master SEO and Content Strategy SEO savvy writers command better fees. Search Engine Optimization involves understanding how keywords, user intent, and readability affect rankings. To shine:

Use free keyword research tools like Google Keyword Planner or Ubersuggest to identify target phrases.

Incorporate primary keywords in titles, opening paragraphs, subheadings, and naturally throughout the text.

Keep sentences concise, break up text with subheadings, and add bullet lists or numbered steps for scannability.

Learn basic on‑page SEO: meta descriptions, internal linking, image alt text, and proper URL structure.

Businesses pay for measurable results. If your copy ranks higher and drives traffic, you become more valuable.

Step 6: Set Competitive Rates and Payment Terms Knowing how much to charge can feel tricky. Common approaches include:

Per‑word rate: New freelance writers often start at five to ten cents per word, moving up to twenty cents or more with experience.

Per‑hour rate: Beginners might charge twenty to thirty dollars per hour, progressing to fifty and beyond as skills sharpen.

Per‑project fee: Flat rates for complete blog posts or web pages, factoring in research, revisions, and strategy.

Always agree on payment milestones. A 50/50 split works—half up front, half on completion. Use contracts to outline deliverables, deadlines, and revision policies. This keeps both sides on the same page.

Step 7: Deliver Quality and Build Long‑Term Relationships Repeat clients are freelancing gold. To keep clients coming back:

Meet deadlines without reminders.

Communicate clearly—let them know if you hit a roadblock and propose solutions.

Offer a revision round to refine the piece to their liking.

Suggest topic ideas for future posts based on emerging trends in their industry.

When clients see you consistently add value, they’ll hire you again and refer you to others.

Step 8: Leverage Tools and Continuous Learning Stay competitive by embracing helpful platforms:

Grammarly or ProWritingAid to polish grammar and tone.

Yoast or Rank Math (for WordPress) to fine‑tune on‑page SEO.

Trello or Asana for managing multiple projects smoothly.

Google Analytics basics to understand content performance.

Invest time in online courses or webinars on SEO, storytelling, and copywriting. The more you learn, the more you can charge.

Step 9: Scale Your Earnings Over Time Once you’ve established a steady stream of projects, scaling becomes the name of the game. Options include:

Raising your rates for new clients while maintaining current engagements.

Packaging content services—offer blog writing plus email newsletters or social media management as a bundle.

Outsourcing parts of the work, like research or editing, to junior writers, allowing you to focus on strategy and client relations.

Creating digital products, such as eBooks or courses on content writing, to earn passive income.

Diversifying revenue streams helps insulate your income from slow periods.

Putting It All Together Earning from content writing is an achievable goal, even if you’re starting from scratch. By identifying your niche, building an impressive portfolio, mastering SEO, and delivering top‑notch work, you’ll attract clients eager to pay for your expertise. Remember that patience and persistence pay off. Treat every project as a chance to improve your craft and delight a client. Before you know it, you’ll have a thriving freelance writing business that fits your lifestyle and fuels your creative passions.

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mariacallous · 2 months ago

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On paper, the first candidate looked perfect. Thomas was from rural Tennessee and had studied computer science at the University of Missouri. His résumé said he’d been a professional programmer for eight years, and he’d breezed through a preliminary coding test. All of this was excellent news for Thomas’ prospective boss, Simon Wijckmans, founder of the web security startup C.Side. The 27-year-old Belgian was based in London but was looking for ambitious, fully remote coders.

Thomas had an Anglo-Saxon surname, so Wijckmans was surprised when he clicked into his Google Meet and found himself speaking with a heavily accented young man of Asian origin. Thomas had set a generic image of an office as his background. His internet connection was laggy—odd for a professional coder—and his end of the call was noisy. To Wijckmans, Thomas sounded like he was sitting in a large, crowded space, maybe a dorm or a call center.

Wijckmans fired off his interview questions, and Thomas’ responses were solid enough. But Wijckmans noticed that Thomas seemed most interested in asking about his salary. He didn’t come across as curious about the actual work or about how the company operated or even about benefits like startup stock or health coverage. Odd, thought Wijckmans. The conversation came to a close, and he got ready for the next interview in his queue.

Once again, the applicant said they were based in the US, had an Anglo name, and appeared to be a young Asian man with a thick, non-American accent. He used a basic virtual background, was on a terrible internet connection, and had a single-minded focus on salary. This candidate, though, was wearing glasses. In the lenses, Wijckmans spotted the reflection of multiple screens, and he could make out a white chatbox with messages scrolling by. “He was clearly either chatting with somebody or on some AI tool,” Wijckmans remembers.

On high alert, Wijckmans grabbed screenshots and took notes. After the call ended, he went back over the job applications. He found that his company’s listings were being flooded with applicants just like these: an opening for a full-stack developer got more than 500 applications in a day, far more than usual. And when he looked more deeply into the applicants’ coding tests, he saw that many candidates appeared to have used a virtual private network, or VPN, which allows you to mask your computer’s true location.

Wijckmans didn’t know it yet, but he’d stumbled onto the edges of an audacious, global cybercrime operation. He’d unwittingly made contact with an army of seemingly unassuming IT workers, deployed to work remotely for American and European companies under false identities, all to bankroll the government of North Korea.

With a little help from some friends on the ground, of course.

christina chapman was living in a trailer in Brook Park, Minnesota, a hamlet north of Minneapolis, when she got a note from a recruiter that changed her life. A bubbly 44-year-old with curly red hair and glasses, she loved her dogs and her mom and posting social justice content on TikTok. In her spare time she listened to K-pop, enjoyed Renaissance fairs, and got into cosplay. Chapman was also, according to her sparse online résumé, learning to code online.

It was March 2020 when she clicked on the message in her LinkedIn account. A foreign company was looking for somebody to “be the US face” of the business. The company needed help finding remote employment for overseas workers. Chapman signed on. It’s unclear how fast her workload grew, but by October 2022 she could afford a move from chilly Minnesota to a low-slung, four-bedroom house in Litchfield Park, Arizona. It wasn’t fancy—a suburban corner lot with a few thin trees—but it was a big upgrade over the trailer.

Chapman then started documenting more of her life on TikTok and YouTube, mostly talking about her diet, fitness, or mental health. In one chatty video, shared in June 2023, she described grabbing breakfast on the go—an açaí bowl and a smoothie— because work was so busy. “My clients are going crazy!” she complained. In the background, the camera caught a glimpse of metal racks holding at least a dozen open laptops covered in sticky notes. A few months later, federal investigators raided Chapman’s home, seized the laptops, and eventually filed charges alleging that she had spent three years aiding the “illicit revenue generation efforts” of the government of North Korea.

For maybe a decade, North Korean intelligence services have been training young IT workers and sending them abroad in teams, often to China or Russia. From these bases, they scour the web for job listings all over, usually in software engineering, and usually with Western companies. They favor roles that are fully remote, with solid wages, good access to data and systems, and few responsibilities. Over time they began applying for these jobs using stolen or fake identities and relying on members of their criminal teams to provide fictional references; some have even started using AI to pass coding tests, video interviews, and background checks.

But if an applicant lands a job offer, the syndicate needs somebody on the ground in the country the applicant claims to live in. A fake employee, after all, can’t use the addresses or bank accounts linked to their stolen IDs, and they can’t dial in to a company’s networks from overseas without instantly triggering suspicion. That’s where someone like Christina Chapman comes in.

As the “facilitator” for hundreds of North Korea–linked jobs, Chapman signed fraudulent documents and handled some of the fake workers’ salaries. She would often receive their paychecks in one of her bank accounts, take a cut, and wire the rest overseas: Federal prosecutors say Chapman was promised as much as 30 percent of the money that passed through her hands.

Her most important job, though, was tending the “laptop farm.” After being hired, a fake worker will typically ask for their company computer to be sent to a different address than the one on record—usually with some tale about a last-minute move or needing to stay with a sick relative. The new address, of course, belongs to the facilitator, in this case Chapman. Sometimes the facilitator forwards the laptop to an address overseas, but more commonly that person holds onto it and installs software that allows it to be controlled remotely. Then the fake employee can connect to their machine from anywhere in the world while appearing to be in the US. (“You know how to install Anydesk?” one North Korean operative asked Chapman in 2022. “I do it practically EVERYDAY!” she replied.)

In messages with her handlers, Chapman discussed sending government forms like the I-9, which attests that a person is legally able to work in the US. (“I did my best to copy your signature,” she wrote. “Haha. Thank you,” came the response.) She also did basic tech troubleshooting and dialed into meetings on a worker’s behalf, sometimes on short notice, as in this conversation from November 2023:

Worker: We are going to have laptop setup meeting in 20 mins. Can you join Teams meeting and follow what IT guy say? Because it will require to restart laptop multiple times and I can not handle that. You can mute and just follow what they say ...

Chapman: Who do I say I am?

Worker: You don’t have to say, I will be joining there too.

Chapman: I just typed in the name Daniel. If they ask WHY you are using two devices, just say the microphone on your laptop doesn’t work right ... Most IT people are fine with that explanation.

Sometimes, she got jumpy. “I hope you guys can find other people to do your physical I9s,” she wrote to her bosses in 2023, according to court documents. “I will SEND them for you, but have someone else do the paperwork. I can go to FEDERAL PRISON for falsifying federal documents.” Michael Barnhart, an investigator at cybersecurity company DTEX and a leading expert on the North Korean IT worker threat, says Chapman’s involvement followed a standard pattern—from an innocuous initial contact on LinkedIn to escalating requests. “Little by little, the asks get bigger and bigger,” he says. “Then by the end of the day, you’re asking the facilitator to go to a government facility to pick up an actual government ID.”

By the time investigators raided Chapman’s home, she was housing several dozen laptops, each with a sticky note indicating the fake worker’s identity and employer. Some of the North Korean operatives worked multiple jobs; some had been toiling quietly for years. Prosecutors said at least 300 employers had been pulled into this single scheme, including “a top-five national television network and media company, a premier Silicon Valley technology company, an aerospace and defense manufacturer, an iconic American car manufacturer, a high-end retail store, and one of the most recognizable media and entertainment companies in the world.” Chapman, they alleged, had helped pass along at least $17 million. She pleaded guilty in February 2025 to charges relating to wire fraud, identity theft, and money laundering and is awaiting sentencing.

Chapman’s case is just one of several North Korean fake-worker prosecutions making their way through US courts. A Ukrainian named Oleksandr Didenko has been accused of setting up a freelancing website to connect fake IT workers with stolen identities. Prosecutors say at least one worker was linked to Chapman’s laptop farm and that Didenko also has ties to operations in San Diego and Virginia. Didenko was arrested in Poland last year and was extradited to the United States. In Tennessee, 38-year-old Matthew Knoot is due to stand trial for his alleged role in a scheme that investigators say sent hundreds of thousands of dollars to accounts linked to North Korea via his laptop farm in Nashville. (Knoot has pleaded not guilty.) And in January 2025, Florida prosecutors filed charges against two American citizens, Erick Ntekereze Prince and Emanuel Ashtor, as well as a Mexican accomplice and two North Koreans. (None of the defendants’ lawyers in these cases responded to requests for comment.) The indictments claim that Prince and Ashtor had spent six years running a string of fake staffing companies that placed North Koreans in at least 64 businesses.

before the hermit kingdom had its laptop farms, it had a single confirmed internet connection, at least as far as the outside world could tell. As recently as 2010, that one link to the web was reserved for use by high-ranking officials. Then, in 2011, 27-year-old Kim Jong Un succeeded his father as the country’s dictator. Secretly educated in Switzerland and said to be an avid gamer, the younger Kim made IT a national priority. In 2012, he urged some schools to “pay special attention to intensifying their computer education” to create new possibilities for the government and military. Computer science is now on some high school curricula, while college students can take courses on information security, robotics, and engineering.

The most promising students are taught hacking techniques and foreign languages that can make them more effective operatives. Staff from government agencies including the Reconnaissance General Bureau— the nation’s clandestine intelligence service—recruit the highest-scoring graduates of top schools like Kim Chaek University of Technology (described by many as “the MIT of North Korea”) or the prestigious University of Sciences in Pyongsong. They are promised good wages and unfettered access to the internet—the real internet, not the intranet available to well-off North Koreans, which consists of a mere handful of heavily censored North Korean websites.

The earliest cyberattacks launched by Pyongyang were simple affairs: defacing websites with political messages or launching denial-of-service attacks to shut down US websites. They soon grew more audacious. In 2014, North Korean hackers famously stole and leaked confidential information from Sony’s film studio. Then they targeted financial institutions: Fraudulent trades pulled more than $81 million from the Bank of Bangladesh’s accounts at the New York Federal Reserve. After that, North Korean hackers moved into ransomware—the WannaCry attack in 2017 locked hundreds of thousands of Windows computers in 150 countries and demanded payments in bitcoin. While the amount of revenue the attack generated is up for debate—some say it earned just $140,000 in payouts—it wreaked much wider damage as companies worked to upgrade their systems and security, costing as much as $4 billion, according to one estimate.

Governments responded with more sanctions and stronger security measures, and the regime pivoted, dialing back on ransomware in favor of quieter schemes. It turns out these are also more lucrative: Today, the most valuable tool in North Korea’s cybercrime armory is cryptocurrency theft. In 2022, hackers stole more than $600 million worth of the cryptocurrency ether by attacking the blockchain game Axie Infinity; in February of this year, they robbed the Dubai-based crypto exchange Bybit of $1.5 billion worth of digital currency. The IT pretender scam, meanwhile, seems to have been growing slowly until the pandemic dramatically expanded the number of remote jobs, and Pyongyang saw the perfect opportunity.

In 2024, according to a recent report from South Korea’s National Intelligence Service, the number of people working in North Korea’s cyber divisions—which includes pretenders, crypto thieves, and military hackers—stood at 8,400, up from 6,800 two years earlier. Some of these workers are based in the country, but many are stationed overseas in China, Russia, Pakistan, or elsewhere. They are relatively well compensated, but their posting is hardly cushy.

Teams of 10 to 20 young men live and work out of a single apartment, sleeping four or five to a room and grinding up to 14 hours a day at weird hours to correspond with their remote job’s time zone. They have quotas of illicit earnings they are expected to meet. Their movements are tightly controlled, as are those of their relatives, who are effectively held hostage to prevent defections. “You don’t have any freedom,” says Hyun-Seung Lee, a North Korean defector who lives in Washington, DC, and says some of his old friends were part of such operations. “You’re not allowed to leave the apartment unless you need to purchase something, like grocery shopping, and that is arranged by the team leader. Two or three people must go together so there’s no opportunity for them to explore.”

The US government estimates that a typical team of pretenders can earn up to $3 million each year for Pyongyang. Experts say the money is pumped into everything from Kim Jong Un’s personal slush fund to the country’s nuclear weapons program. A few million dollars may seem small next to the flashy crypto heists— but with so many teams operating in obscurity, the fraud is effective precisely because it is so mundane.

in the summer of 2022, a major multinational company hired a remote engineer to work on website development. “He would dial in to meetings, he would participate in discussions,” an executive at the company told me on condition of anonymity. “His manager said he was considered the most productive member of the team.”

One day, his coworkers organized a surprise to celebrate his birthday. Colleagues gathered on a video call to congratulate him, only to be startled by his response—but it’s not my birthday. After nearly a year at the company, the worker had apparently forgotten the birth date listed in his records. It was enough to spark suspicion, and soon afterward the security team discovered that he was running remote access tools on his work computer, and he was let go. It was only later, when federal investigators discovered one of his pay stubs at Christina Chapman’s laptop farm in Arizona, that the company connected the dots and realized it had employed a foreign agent for nearly a year.

For many pretenders, the goal is simply to earn a good salary to send back to Pyongyang, not so much to steal money or data. “We’ve seen long-tail operations where they were going 10, 12, 18 months working in some of these organizations,” says Adam Meyers, a senior vice president for counter adversary operations at the security company CrowdStrike. Sometimes, though, North Korean operatives last just a few days— enough time to download huge amounts of company data or plant malicious software in a company’s systems before abruptly quitting. That code could alter financial data or manipulate security information. Or these seeds could lay dormant for months, even years.

“The potential risk from even one minute of access to systems is almost unlimited for an individual company,” says Declan Cummings, the head of engineering at software company Cinder. Experts say that attacks are ramping up not just in the US but also in Germany, France, Britain, Japan and other countries. They urge companies to do rigorous due diligence: speak directly to references, watch for candidates making sudden changes of address, use reputable online screening tools, and conduct a physical interview or in-person ID verification.

But none of these methods are foolproof, and AI tools are constantly weakening them. ChatGPT and the like give almost anyone the capacity to answer esoteric questions in real time with unearned confidence, and their fluency with coding threatens to make programming tests irrelevant. AI video filters and deepfakes can also add to the subterfuge.

At an onboarding call, for instance, many HR representatives now ask new employees to hold their ID up to the camera for closer inspection. “But the fraudsters have a neat trick there,” says Donal Greene, a biometrics expert at the online background check provider Certn. They take a green-colored card the exact shape and size of an identity card—a mini green screen—and, using deepfake technology, project the image of an ID onto it. “They can actually move it and show the reflection,” says Greene. “It’s very sophisticated.” North Korean agents have even been known to send look-alikes to pick up a physical ID card from an office or to take a drug test required by prospective employers.

Even security experts can be fooled. In July 2024, Knowbe4, a Florida-based company that offers security training, discovered that a new hire known as “Kyle” was actually a foreign agent. “He interviewed great,” says Brian Jack, KnowBe4’s chief information security officer. “He was on camera, his résumé was right, his background check cleared, his ID cleared verification. We didn’t have any reason to suspect this wasn’t a valid candidate.” But when his facilitator—the US-based individual giving him cover—tried to install malware on Kyle’s company computer, the security team caught on and shut him out.

Back in london, Simon Wijckmans couldn’t let go of the idea that somebody had tried to fool him. He’d just read about the Knowbe4 case, which deepened his suspicions. He conducted background checks and discovered that some of his candidates were definitely using stolen identities. And, he found, some of them were linked to known North Korean operations. So Wijckmans decided to wage a little counter exercise of his own, and he invited me to observe.

I dial in to Google Meet at 3 am Pacific time, tired and bleary. We deliberately picked this offensively early hour because it’s 6 am in Miami, where the candidate, “Harry,” claims to be.

Harry joins the call, looking pretty fresh-faced. He’s maybe in his late twenties, with short, straight, black hair. Everything about him seems deliberately nonspecific: He wears a plain black crewneck sweater and speaks into an off-brand headset. “I just woke up early today for this interview, no problem,” he says. “I know that working with UK hours is kind of a requirement, so I can get my working hours to yours, so no problem with it.”

So far, everything matches the hallmarks of a fake worker. Harry’s virtual background is one of the default options provided by Google Meet, and his connection is a touch slow. His English is good but heavily accented, even though he tells us he was born in New York and grew up in Brooklyn. Wijckmans starts with some typical interview questions, and Harry keeps glancing off to his right as he responds. He talks about various coding languages and name-drops the frameworks he’s familiar with. Wijckmans starts asking some deeper technical questions. Harry pauses. He looks confused. “Can I rejoin the meeting?” he asks. “I have a problem with my microphone.” Wijckman nods, and Harry disappears.

A couple of minutes pass, and I start to fret that we’ve scared him away, but then he pops back into the meeting. His connection isn’t much better, but his answers are clearer. Maybe he restarted his chatbot, or got a coworker to coach him. The call runs a few more minutes and we say goodbye.

Our next applicant calls himself “Nic.” On his résumé he’s got a link to a personal website, but this guy doesn’t look much like the profile photo on the site. This is his second interview with Wijckmans, and we are certain that he’s faking it: He’s one of the applicants who failed the background check after his first call, although he doesn’t know that.

Nic’s English is worse than Harry’s: When he’s asked what time it is, he tells us it’s “six and past” before correcting himself and saying “quarter to seven.” Where does he live? “I’m in Ohio for now,” he beams, like a kid who got something right in a pop quiz.

Several minutes in, though, his answers become nonsensical. Simon asks him a question about web security. “Political leaders ... government officials or the agencies responsible for border security,” Nic says. “They’re responsible for monitoring and also securing the borders, so we can employ the personnel to patrol the borders and also check the documents and enforce the immigration laws.”

I’m swapping messages with Wijckmans on the back channel we’ve set up when it dawns on us: Whatever AI bot Nic seems to be using must have misinterpreted a mention of “Border Gateway Protocol”—a system for sending traffic across the internet—with national borders, and started spewing verbiage about immigration enforcement. “What a waste of time,” Wijckmans messages me. We wrap up the conversation abruptly.

I try to put myself in the seat of a hiring manager or screener who’s under pressure. The fraudsters’ words may not have always made sense, but their test scores and résumés looked solid, and their technical-sounding guff might be enough to fool an uninformed recruiter. I suspect at least one of them could have made it to the next step in some unsuspecting company’s hiring process.

Wijckmans tells me he has a plan if he comes across another pretender. He has created a web page that looks like a standard coding assessment, which he’ll send to fake candidates. As soon as they hit the button to start the test, their browser will spawn dozens of pop-up pages that bounce around the screen, all of them featuring information on how to defect from North Korea. Then loud music plays—a rickroll, “The Star-Spangled Banner”—before the computer starts downloading random files and emits an ear-splitting beep. “Just a little payback,” he says.

Wijckman’s stunt is not going to stop the pretenders, of course. But maybe it will irritate them for a moment. Then they’ll get back to work, signing on from some hacking sweatshop in China or through a laptop farm in the US, and join the next team meeting—a quiet, camera-off chat with coworkers just like me or you.

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duskmachine · 8 months ago

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"Time is money." is a phrase that has eaten away at me for a really long time. Presently, this is a really interesting metaphor. With the deplorable job market and the emergence of "I should've made a linkedin account and gotten an internship while in the womb" memes, "Time is money." begins to take shape in a profound way.

We are expected, from the start, to invest in a future we assume to be still. Businesses promise us they are legacies who will last the test of time. Coco-cola airs its ads focusing on families and the idea that the gift of Cola will be passed down from generation to generation. Brands are identities that we take on; to like Coco-cola is a separate identity from liking Pepsi. You are not A, therefore you are B. Essentially, we believe our lives to be as stable as the market. Which, under the rules of capitalism, will continue to rise and rise and rise. Our jobs, the money we have under our name, is a tool to help us invest in products that add to our identity that grows and grows and grows.

Money becomes something that gives you the right to be human. It gives you the privilege of earning an identity. These are subsets of culture. If you cannot buy your way into culture then you are simply not a part of it. Culture is then created by those who can afford it; that is the future. The future is molded by a culture created by a small sum of people who hold large amounts of a tool (money) that gives them the "right" to be human and be part of "society". That is the security we were sold. Consumerism is such a huge deal because it is a part of culture. Consuming is our future: stocks will rise and rise and rise and we will continue feeding into the market to make it grow and grow and grow.

Our future is only as stable as these stocks, as these legacy brands. If we choose to separate ourselves from the premise of capitalism, we then sever our human identity that we have "earned" through our job, our title, our money. "Time is money." teaches us that time is something we must invest in. It is a trust we must fund. While at the same time, we must spend time to earn that money. Time becomes a tower built by blocks of identities. You were a student. You used to work at that store. You used to really like that product.

Each moment you choose not to invest in your future is time lost. You must procure the time to spend by earning the funds to "buy time". Think about the ideology of: if you live a hard life now, you'll live an easier life later. For the majority of our lives, we will spend it attempting to earn a better future despite our present.

Well, but what if brands fail? What if the future they sell is founded on bad research and baseless lies? Coca-cola sells us a life in an idyllic nuclear family that has its roots in American imperialism. Fossil fuel companies have been paying researchers to stay quiet and to publish data that convinces the public that their production is something that we can rely on since it will never harm our future. For lack of better terms: The future they sell is complete fucking bullshit.

The white picket fence surrounding a beautiful house and lawn is not a future most can afford anymore. That is a culture that is essentially lost because it is hoarded by previous generations. This is wealth that is holed up in dying identities and traditions that do not exist to serve anyone, but the person practicing it. Temperatures rise, our over reliance on oil reveals to us a culture unwilling to change for the benefit of a genuine future: one where the planet is habitable. This future, as previously stated, is created by only a handful of people. It is a product sold and handed to people running out of a future to live meanwhile young people without generational wealth stand on bidding time.

"Time is money." is a saying from Benjamin Franklin. The face of the $100 bill. His legacy, our tool to buy an ungrounded future where the rich live in the stars, abandoning the Earth they set aflame. Not ever acknowledging they chose to treat our future as the fuel for theirs. A sacrifice that was never necessary.

#petroculture #environmentalism #ecocriticism #fossil fuels #anti capitalism

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elementramarketing · 5 days ago

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✅ Cost-Effective – No upfront lump sums; pay only for outcomes ✅ Trackable & Transparent – Live dashboards show real-time performance ✅ Highly Targeted – Reach only your ideal audience with pinpoint accuracy ✅ Scalable – Start small, test, and grow based on results ✅ Optimized for ROI – Every ad is backed by metrics that matter

From startups to big brands, everyone wants results—and this strategy delivers.

📈 Lead Generation: The Lifeline of Sales

No leads = no business. Performance marketing supercharges your sales funnel with high-quality, intent-driven leads across platforms:

Google Search & Display Network

Meta (Facebook/Instagram) Ads

LinkedIn for B2B targeting

YouTube & OTT for awareness-based targeting

Landing pages with integrated lead capture forms

By using tools like A/B testing, heatmaps, and behavioral tracking, marketers ensure that visitors convert—not just click.

🔧 Tools & Techniques that Drive Results

The magic lies in optimization. A great campaign uses:

Advanced analytics (Google Analytics, Meta Pixel, UTM tracking)

Retargeting to re-engage bounced traffic

Conversion Rate Optimization (CRO) for better lead quality

Funnel building with precise customer journeys

AI and automation for budget control and ad performance

When campaigns are backed by smart data, results are not left to chance.

🧠 Who Should Use Performance Marketing?

E-commerce brands looking to scale sales

Startups wanting fast market penetration

Service-based businesses aiming for qualified leads

Real estate, education, fintech, and healthcare sectors for niche targeting

Agencies managing multiple client portfolios

🌟 Final Word: Measure More. Waste Less.

Marketing budgets are shrinking, but expectations are growing. Performance marketing strikes the perfect balance by focusing only on what works. It’s not about shouting louder—it’s about reaching smarter.

🔗 Ready to generate real leads and real growth?

Start your performance marketing journey today!

👉 [Click Here] to explore high-ROI digital strategies!

#digital marketing

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whyyourkochi-basedbusinessis · 21 days ago

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Why Hiring a Social Media Marketing Agency in Kochi is Crucial for Your Brand’s Growth

In today’s ever-evolving digital space, social media isn’t just a platform for conversations—it’s a powerful tool for business visibility, customer engagement, and revenue generation. Whether you're a startup or an established brand, partnering with a professional social media marketing agency in Kochi can be the game-changing move your business needs.

With social platforms like Facebook, Instagram, LinkedIn, and YouTube driving customer behavior, businesses that fail to leverage these channels risk falling behind. That’s where local expertise meets strategy—delivered by Kochi’s leading digital professionals.

Understanding the Role of a Social Media Marketing Agency in Kochi

A social media marketing agency in Kochi provides comprehensive solutions to help brands build and maintain a dynamic presence online. These agencies are equipped with skilled strategists, content creators, ad specialists, and designers who work together to craft results-driven campaigns tailored to your target audience.

Key services include:

Strategy development and competitor analysis

Organic and paid campaign management

Content creation (videos, carousels, reels, infographics)

Influencer collaborations

Analytics and performance tracking

Unlike DIY or in-house methods, professional agencies deliver a data-backed, creative, and consistent approach across platforms.

Why Choose a Kochi-Based Social Media Marketing Agency

Hiring a social media marketing agency in Kochi provides significant advantages, especially if your business caters to the local or regional market.

1. Local Market Insights

Agencies based in Kochi understand:

The local culture, dialect, and preferences

Region-specific events and buying trends

Effective messaging in both Malayalam and English

Geo-targeting tactics for better ad relevance

This local understanding translates into more personalized and engaging content, which builds deeper customer relationships.

2. Creative and Strategic Expertise

Top agencies in Kochi don’t just post content—they tell stories. They understand what your audience wants to see, when to post, and how to craft messages that convert. From festive campaigns to influencer partnerships, they use creativity backed by data to build meaningful engagement.

Results You Can Expect from the Right Agency

A trusted social media marketing agency in Kochi will help your business achieve the following goals:

Increased Brand Awareness: Reach thousands of potential customers daily through organic and paid efforts.

Better Engagement: Interact with your audience, respond to queries, and build brand loyalty.

Lead Generation: Run targeted ad campaigns that convert viewers into inquiries and sales.

Consistent Growth: Monthly content calendars and optimized ad spends ensure stable progress.

Improved Customer Trust: Well-designed content and customer feedback highlight your professionalism and reliability.

Industries Benefiting from Social Media in Kochi

From tourism and hospitality to healthcare and education, almost every industry in Kochi benefits from powerful social media strategies.

Restaurants and Cafes: Use visually appealing posts and reviews to attract foodies.

Boutiques and Fashion Stores: Showcase collections with trending reels and influencer tie-ups.

Hospitals and Clinics: Build credibility with educational content and patient testimonials.

Real Estate and Builders: Generate leads with walkthrough videos, virtual tours, and promotions.

Education and Coaching Centers: Promote results, facilities, and admission campaigns effectively.

Choosing the Right Social Media Marketing Agency in Kochi

Before selecting an agency, consider the following:

Portfolio of past clients and industries served

Style and quality of content across platforms

Client reviews and retention rate

Pricing and flexibility of service packages

Transparency in performance reports and KPIs

A good agency doesn’t just deliver services—they become a partner in your brand journey.

Conclusion

If you're aiming to elevate your brand’s online presence and connect meaningfully with your audience, partnering with a reliable social media marketing agency in Kochi is the smart move. With regional insights, creative flair, and strategic execution, these agencies help brands grow, engage, and thrive in the digital age.

Don’t let your competitors outshine you on social platforms. Make the shift now and watch your digital story unfold with purpose and impact.

#smm agency #smm #smm services #smmagency #smm marketing

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luisloper958 · 4 months ago

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Before you buy LinkedIn accounts in 2025, read this [It may …

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webpromix01 · 1 month ago

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Unlock Business Growth with Expert PPC Advertising – Webpromix Solutions That Deliver Results

In the fast-moving digital landscape, businesses need smart, strategic marketing solutions to stay competitive and grow rapidly. One of the most effective methods to drive immediate traffic and measurable ROI is through PPC advertising. At Webpromix, we specialize in delivering high-performing pay per click PPC advertising campaigns tailored to your business goals.

What is PPC Advertising?

PPC advertising, or pay per click advertising, is a model of internet marketing where advertisers pay a fee each time their ad is clicked. It’s a powerful way to buy visits to your website, rather than earning them organically through SEO alone.

When done right, PPC ads can bring in qualified traffic, generate high-converting leads, and significantly boost your sales. From Google Ads to social media platforms, PPC advertising helps you target the right audience at the right time.

Why Choose PPC Advertising for Your Business?

Businesses of all sizes benefit from pay per click advertising due to its ability to deliver instant results. Here’s why PPC ads are essential:

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At Webpromix, we leverage all these benefits to build data-driven PPC campaigns that fuel sustainable business growth.

Our Approach to PPC Advertising at Webpromix

Creating a successful PPC advertising strategy requires more than just launching a few ads. At Webpromix, we follow a structured approach that ensures your investment delivers real, measurable results.

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We identify the most profitable keywords and audience segments relevant to your business. This ensures your pay per click ads are shown to users most likely to convert.

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We ensure that every visitor who clicks on your ad is directed to a highly optimized landing page that increases the chances of conversion.

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We manage your bids effectively to get maximum exposure at the lowest cost possible. This includes A/B testing and real-time adjustments to your PPC campaign.

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Platforms We Support for PPC Advertising

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asdmdigitallab · 2 years ago

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Organizations need a strong online presence to stay aware of the undeniably focused market. LinkedIn is an extremely ground-breaking stage to enable you to boost your presence.

LinkedIn business is the most beneficial way to grow your business. LinkedIn is a huge social network platform where working professionals make connections. Almost all the big or small business today is on LinkedIn to make connections with other business professionals.

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Read More On asdm.co.in

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adnanqadir452 · 1 month ago

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Digital Advertising Companies: Transforming Business Growth Online

In an increasingly digital world, businesses must have a robust online presence to stay competitive. From startups to global enterprises, brands are relying on digital advertising companies to reach their audiences, generate leads, and increase conversions. These companies play a vital role in helping businesses navigate the complex landscape of online marketing using data-driven strategies and targeted campaigns.

What Are Digital Advertising Companies?

Digital advertising companies are specialized agencies that use online platforms and tools to promote brands, products, or services. Their goal is to increase brand visibility, drive website traffic, and ultimately improve sales and ROI. They leverage platforms such as Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, and more.

These companies don’t just run ads—they research, plan, test, and optimize campaigns to ensure maximum performance based on business objectives.

Services Offered by Digital Advertising Companies

Search Engine Marketing (SEM)

Paid advertising on search engines (like Google and Bing) to show your ads when potential customers are actively searching for your services.

Social Media Advertising

Targeted ads on platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter), ideal for building brand awareness and engaging specific demographics.

Display & Banner Advertising

Visual ads placed on relevant websites across the web to increase brand recall and attract new visitors.

Video Advertising

Running ads on video platforms such as YouTube to connect with audiences through engaging video content.

Retargeting/Remarketing

Re-engaging users who have previously visited your website by showing them personalized ads across different platforms.

Programmatic Advertising

Using automated technology and AI to buy and place digital ads in real time for optimized performance and reach.

Benefits of Hiring a Digital Advertising Company

Expert Strategy Development: They understand which platforms, ad types, and formats work best for your goals.

Time & Cost Efficiency: Avoid trial-and-error by letting experts manage and optimize campaigns.

Access to Advanced Tools: They use premium tools for tracking, analytics, and audience insights.

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At Logelite Pvt. Ltd., we specialize in crafting high-performance digital ad campaigns that align with your brand goals. Our certified advertising experts help businesses grow through:

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We focus on results—whether it’s lead generation, website traffic, or brand engagement. Our data-driven approach ensures every ad spend delivers maximum impact.

Conclusion

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#digital marketing #advertising #marketing #seo #online marketing #google ads

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digitaldetoxworld · 4 months ago

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Influencer Outreach: A Comprehensive Guide to Building Successful Partnerships

In these days’s digital panorama, influencer advertising has grow to be a powerful approach for manufacturers looking to extend their attain, enhance credibility, and drive conversions. By taking part with influencers who've a dedicated following, businesses can faucet into engaged audiences that believe and value the guidelines of their favourite content creators. However, a hit influencer outreach calls for a nicely-notion-out technique. This guide will take you through the key steps to identifying, accomplishing out to, and participating with influencers efficaciously.

Best strategies for influencer outreach in 2025

Understanding Influencer Outreach

Influencer outreach is the technique of setting up connections with influencers to create jointly beneficial partnerships. The aim is to leverage their target audience to boom emblem recognition, generate leads, or enhance sales. Unlike conventional advertising and marketing, influencer advertising is built on authenticity and personal connections, which makes it more appealing to modern clients.

Step 1: Define Your Objectives

Before accomplishing out to influencers, it's miles essential to outline your desires. Ask yourself:

Are you seeking to boom emblem cognizance?

Do you want to drive traffic in your website?

Are you targeted on generating income?

Do you want to construct long-term partnerships with influencers?

Having a clean know-how of your objectives will help you pick out the right influencers and degree the achievement of your campaign.

Step 2: Identify the Right Influencers

Not all influencers can be a good fit to your brand. To locate the right ones, recollect the subsequent factors:

Relevance: Ensure the influencer’s content aligns along with your emblem’s values and target market.

Engagement Rate: High follower counts do no longer usually translate to excessive engagement. Look at likes, feedback, and shares to decide how engaged their target market is.

Authenticity: Followers can sense whilst an influencer is actually captivated with a logo versus whilst they're merely selling for a paycheck. Authenticity is key to a success influencer marketing.

Platform Suitability: Different influencers dominate distinctive platforms. For example, Instagram and TikTok are fantastic for lifestyle and beauty manufacturers, while LinkedIn is extra suited for B2B collaborations.

Step three: Research and Shortlist Influencers

Use equipment like BuzzSumo, Upfluence, or Heepsy to discover potential influencers for your niche. Once you have got a list, examine their content, target market demographics, and beyond collaborations to decide their suitability.

Step 4: Craft a Personalized Outreach Message

Influencers acquire numerous collaboration requests each day, so your outreach message needs to face out. Personalization is fundamental. Here’s a way to craft an powerful message:

Start with a Genuine Compliment: Show which you have engaged with their content.

Introduce Your Brand Briefly: Keep it concise and compelling.

Explain Why You Chose Them: Mention what you recognize about their content and why you trust they are a fantastic in shape.

Present the Collaboration Opportunity: Clearly define what you're providing and the way it benefits them.

Call to Action: Ask in the event that they could be interested and how they would really like to continue.

Step 5: Follow Up Professionally

If you don’t receive a response, observe up after a few days. Influencers are often busy, and a polite follow-up can remind them approximately your offer. However, avoid being too chronic as it can come off as pushy.

Step 6: Negotiate Terms and Set Expectations

Once an influencer expresses interest, talk the phrases of the collaboration. Key points to cowl include:

Deliverables: Define the kind and variety of posts, movies, or tales.

Timeline: Agree on deadlines for content advent and posting.

Compensation: Decide whether the collaboration is paid, barter-based, or associate-primarily based.

Content Guidelines: Provide any vital logo recommendations while permitting creative freedom.

Performance Tracking: Determine how fulfillment will be measured (e.G., engagement, website traffic, conversions).

Step 7: Build Long-Term Relationships

Instead of one-off collaborations, remember building long-term relationships with influencers. When influencers emerge as brand advocates, their promotions experience extra proper and credible. To foster sturdy relationships:

Engage with Their Content: Like, comment, and percentage their posts even while you’re not walking a campaign.

Provide Creative Freedom: Trust their expertise in content material introduction.

Offer Exclusive Perks: Provide early get right of entry to to merchandise or invite them to special events.

Step 8: Monitor and Measure Results

Tracking the fulfillment of your influencer marketing campaign is important to know-how its effect. Use tools like Google Analytics, UTM monitoring, and social media insights to measure key overall performance indicators (KPIs) consisting of:

Engagement Rate: Likes, feedback, shares, and saves.

Reach and Impressions: Number of those who saw the content.

Click-Through Rate (CTR): Percentage of users who clicked on the provided links.

Conversion Rate: Number of individuals who completed the favored motion (e.G., purchase, signal-up).

Step 9: Optimize Your Strategy

Once you have got analyzed the outcomes, refine your approach for destiny campaigns. Identify what worked well and areas for improvement. Consider:

Testing unique sorts of content material codecs (videos, carousel posts, reels).

Experimenting with numerous messaging styles.

Collaborating with influencers in one-of-a-kind niches.

Common Mistakes to Avoid

Focusing Only on Follower Count: A smaller influencer with a devoted audience can regularly yield higher results than a celebrity influencer with a disengaged following.

Ignoring Audience Demographics: Ensure the influencer’s target market aligns along with your goal market.

Being Too Controlling: Influencers know their audience fine; provide them innovative freedom.

Not Disclosing Sponsored Content: Compliance with FTC hints is crucial for transparency and accept as true with.

Neglecting Relationship Building: Strong relationships cause greater true and effective campaigns.

#Best strategies for influencer outreach in 2025 #influencer marketing #digital marketing #social media optimization

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learntodigital11 · 2 months ago

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PPC Training Course: Become a Certified Pay-Per-Click Advertising Expert

Course Overview

In today’s competitive digital marketplace, Pay-Per-Click (PPC) advertising has emerged as one of the most powerful ways to attract highly targeted traffic, generate quality leads, and drive conversions. Whether you are managing a small business campaign or running large-scale enterprise ads, mastering PPC can significantly improve your marketing ROI.

Our Comprehensive PPC Training Course is designed to equip marketers, entrepreneurs, students, and professionals with in-depth knowledge and hands-on experience in paid advertising across leading platforms like Google Ads, Bing Ads, Facebook Ads, and more. This course will help you learn how to craft effective ad campaigns, optimize performance, manage budgets, analyze results, and scale your advertising for maximum profitability.

From keyword selection and bidding strategies to ad copywriting, A/B testing, and conversion tracking, this course covers every essential aspect of PPC advertising in a practical, easy-to-understand format.

Learning Objectives

By the end of this course, participants will be able to:

Understand PPC fundamentals, auction systems, and ad networks.

Create, manage, and optimize campaigns on platforms like Google Ads and Facebook Ads.

Conduct in-depth keyword research and match types selection.

Write compelling ad copy that converts.

Set budgets and bidding strategies effectively.

Track conversions and measure campaign ROI.

Perform A/B testing to optimize ads and landing pages.

Understand Google Ads policies and avoid common mistakes.

Use advanced tools and analytics to make data-driven decisions.

Who Should Take This Course?

This PPC course is ideal for:

Digital marketers looking to master paid advertising

Business owners and entrepreneurs who want to drive more leads and sales

Marketing students and job seekers aiming to build strong PPC expertise

Freelancers and consultants offering PPC services

Content creators, affiliate marketers, and eCommerce sellers

Anyone looking to pass Google Ads certifications or boost their resume

Whether you are a complete beginner or have some experience in online advertising, this course is structured to take you from foundational concepts to advanced techniques.

Course Duration & Format

Total Duration: 4 to 6 Weeks

Mode: Live Online Classes | Self-Paced Videos | In-Person (in select cities)

Class Schedule: 2–3 sessions per week (1.5–2 hours per session)

Assignments & Projects: Weekly exercises and a final live campaign project

Certification: Industry-recognized Certificate of Completion

Participants also receive lifetime access to course materials, templates, and recordings.

Course Modules

Module 1: Introduction to PPC Advertising

What is PPC? How it works

PPC vs. SEO: Key differences and benefits

Understanding ad auctions, quality score, and ad rank

Overview of major platforms: Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads

Module 2: Google Ads – Search Network

Account structure: Campaigns, ad groups, and ads

Keyword research tools and techniques (Google Keyword Planner, Ubersuggest, SEMrush)

Match types: Broad, Phrase, Exact, and Negative Keywords

Creating text ads and responsive search ads

Setting up campaigns, budgets, and bidding strategies

Understanding Quality Score and Ad Rank

Best practices for search ad optimization

Module 3: Google Ads – Display & Remarketing

Display Network basics and visual ad formats

Targeting options: audience, contextual, placements

Creating banner ads and HTML5 ads

Setting up remarketing audiences

Display campaign creation and optimization

Retargeting strategies to bring back lost visitors

Module 4: Google Ads – Shopping & YouTube Ads

Google Merchant Center and product feeds

Setting up Smart Shopping and Performance Max campaigns

Introduction to YouTube Ads (TrueView, bumper ads)

Video ad creation and targeting

Budgeting and video ad performance tracking

Module 5: Facebook and Instagram Ads

Setting up a Business Manager and Ad Account

Creating audiences: custom, lookalike, saved audiences

Ad formats: image, carousel, video, story, collection

Campaign objectives: awareness, consideration, conversion

Pixel installation and event tracking

A/B testing and campaign optimization

Budgeting, bidding, and scaling strategies

Module 6: Landing Pages and Conversion Optimization

Importance of a high-converting landing page

Key elements: headline, CTA, visuals, trust signals

Tools for building and testing landing pages (e.g., Unbounce, Leadpages)

A/B testing for ads and landing pages

Reducing bounce rate and improving user experience

Module 7: Analytics, Tracking & Reporting

Conversion tracking setup (Google Ads, GA4, Meta Pixel)

UTM parameters and campaign tagging

Google Analytics integration and goal tracking

Reading reports: impressions, CTR, CPC, CPA, ROAS

Creating custom dashboards and performance reports

Identifying underperforming ads and campaigns

Module 8: Budgeting, Bidding, and Scaling

Manual vs. automated bidding strategies

CPC, CPM, CPA, and ROAS models

Campaign budgeting and forecasting

Scaling campaigns profitably

Avoiding overspending and improving ad efficiency

Module 9: Advanced Strategies and Common Pitfalls

Smart bidding and machine learning in PPC

Audience layering and segmentation

Seasonality and campaign planning

Common mistakes in PPC and how to avoid them

Google Ads policies, ad disapprovals, and account suspensions

Module 10: Capstone Project & Certification

Create a live campaign for a real or mock business

Set up and optimize ads across at least two platforms

Present strategy, results, and learnings

Receive instructor feedback and final assessment

Certificate of Completion + Google Ads exam preparation (optional)

Course Features

Hands-on Practice: Live campaign setup and real-time platform navigation

Industry Tools Covered: Google Ads, Meta Ads Manager, Google Keyword Planner, SEMrush, Canva, Google Analytics 4 (GA4), and more

Templates & Resources: Ad copy templates, budget calculators, performance trackers

Access to PPC Experts: Live Q&A sessions and mentor feedback

Career Guidance: Resume building tips, portfolio development, and job assistance

Certification

All participants who complete the course and pass the final project will receive an Industry-Recognized Certificate. You will also be guided on how to clear the Google Ads Certifications, such as:

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Shopping Ads Certification

These certifications are valuable for building credibility as a digital marketing professional or freelancer.

Why Choose Our PPC Training Course?

✅ Up-to-date Curriculum aligned with current ad platform features ✅ Practical & Real-World Focus with live account walkthroughs ✅ Expert Faculty with years of campaign management experience ✅ Free Access to Tools & Templates used by top advertisers ✅ Supportive Community of learners, marketers, and business owners ✅ Flexibility to learn at your own pace or through live instruction

Benefits of PPC Skills in 2025 and Beyond

High demand for PPC specialists across industries

Essential for digital marketing agencies, eCommerce, SaaS, local businesses, and consultants

Control over marketing costs with measurable ROI

Quick visibility and traffic generation compared to organic methods

Adds a high-paying skill to your resume or freelance profile

#best ppc training #ppc course

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anydata · 2 months ago

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SMS Marketing South Africa - Any Data

Reach target markets promptly with easy access to Any Data's SMS distribution network and get an immediate response to your promotional message. SMS messaging is an extremely effective marketing medium to reach out to customers. Mobile devices are always on hand and messages are instantly received, with 98% of messages opened immediately.

Benefits of SMS Marketing

SMS provides direct marketing access to consumers and business contacts in South Africa. With Any Data's SMS platform, you can:

Send promotional messages

Request a call back

Direct recipients to a landing page or website

Discover the power of SMS marketing in South Africa with Any Data's reliable and efficient online SMS platform.

Boost your business's visibility, engagement and conversions with targeted SMS campaigns.

Call: 036 352 6891

Email: [email protected]

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Facebook: www.facebook.com/anydatasa1/

Instagram: www.instagram.com/anydatasa/

LinkedIn: https://www.linkedin.com/company/any-data-database-marketing-solutions/

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asteeriinfotechseo · 3 months ago

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Is the Internet marketing company beneficial for businesses?

In today’s fast-paced digital world, businesses must adapt to new marketing trends and methods to stay competitive. The Internet has become the dominant platform for customers to discover products, services, and brands.

As a result, a solid online presence is no longer optional—it's essential for growth, profitability, and long-term sustainability. One way to ensure that your business stands out in the crowded digital marketplace is by partnering with a top internet marketing company.

For businesses that want to thrive in the digital space, working with a professional agency like Asteeri Infotech can provide a competitive advantage. By leveraging their expertise, you can tap into the full potential of digital marketing and see significant improvements in brand visibility, customer engagement, and sales performance.

Let’s explore why a top internet marketing company is beneficial for your business and how Asteeri Infotech can play a crucial role in your business's success.

1. Access to Expertise and Cutting-Edge Strategies

One of the most significant advantages of partnering with a top internet marketing company like Asteeri Infotech is gaining access to a team of experts who are skilled in the latest digital marketing techniques. The world of online marketing is constantly evolving, and staying on top of the newest trends and tools is crucial for success.

A professional internet marketing company has the expertise to design and implement strategies that are tailored to your specific business needs. Whether it's improving your search engine rankings, developing an effective social media presence, or crafting high-converting email campaigns, their team has the knowledge to handle it all.

Their deep understanding of industry best practices and emerging trends ensures that your business is using the most effective marketing strategies to reach its target audience.

2. Comprehensive Digital Marketing Solutions

A top internet marketing company offers a wide range of services that can benefit your business across various channels. For instance, Asteeri Infotech provides a comprehensive suite of services such as:

Search Engine Optimization (SEO): SEO is a crucial element of digital marketing, as it helps improve your website's ranking on search engines like Google. A higher ranking means greater visibility, which can result in more traffic and higher conversion rates.

The SEO experts at Asteeri Infotech will analyze your website and implement strategies to improve your organic rankings, such as keyword optimization, content creation, and link-building techniques.

a. Social Media Marketing:

Social media platforms are a powerful tool for engaging with customers and building brand loyalty. With the help of a top internet marketing company, you can develop a strong social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Social media marketing strategies can include content creation, paid advertising, and audience targeting to increase brand awareness and foster customer relationships.

b. Pay-Per-Click (PPC) Advertising:

Pay-per-click advertising is an effective way to generate immediate traffic to your website. A top internet marketing company will help you create and manage PPC campaigns that target the right keywords and demographics.

By carefully optimizing your ads, you can see a significant return on investment (ROI) through increased website traffic and conversions.

c. Content Marketing:

Content marketing is essential for establishing authority in your industry and building trust with your audience. A top internet marketing company like Asteeri Infotech can help you create valuable, engaging, and informative content that resonates with your target audience.

Blog posts, videos, infographics, and case studies can be used to educate your customers and drive traffic to your website.

d. Email Marketing:

Email marketing is still one of the most cost-effective methods for nurturing leads and converting prospects into customers. With the expertise of a professional marketing team, you can create personalized email campaigns that engage your audience, promote special offers, and build customer loyalty.

e. Web Design and Development:

A professional, user-friendly website is the cornerstone of any successful online marketing strategy. Asteeri Infotech offers web design and development services that ensure your website is not only visually appealing but also optimized for performance, speed, and SEO.

By working with Asteeri Infotech, you gain access to all these essential marketing services under one roof, allowing for seamless integration and a unified marketing approach.

3. Improved Efficiency and Cost-Effectiveness

Hiring an in-house marketing team can be expensive, especially for small and medium-sized businesses. By choosing to work with a top internet marketing company, you can reduce operational costs while still benefiting from expert-level marketing services.

Agencies like Asteeri Infotech have established processes, tools, and technologies that allow them to execute marketing strategies more efficiently than an in-house team. Additionally, outsourcing your marketing efforts can save you time.

Instead of spending valuable time trying to learn and execute digital marketing strategies on your own, you can leave it to the experts at Asteeri Infotech. Their experienced team can quickly identify opportunities, implement strategies, and track results, allowing you to focus on other aspects of your business.

4. Scalability and Flexibility

One of the key benefits of working with a top internet marketing company is the scalability and flexibility they offer. As your business grows, your marketing needs will evolve, and a professional agency can adjust its strategies to align with your changing objectives.

Whether you're looking to expand into new markets, launch a new product, or increase your customer base, Asteeri Infotech has the expertise and resources to scale your marketing campaigns accordingly.

Their team can handle marketing efforts for businesses of all sizes, from startups to large enterprises, and provide customized solutions that fit your unique needs.

5. Data-Driven Decisions and Measurable Results

Another key advantage of working with a top internet marketing company like Asteeri Infotech is the ability to make data-driven decisions. Effective marketing relies on data to measure performance and optimize campaigns for maximum impact.

With tools like Google Analytics, social media insights, and PPC dashboards, Asteeri Infotech’s team can track the success of your marketing campaigns and provide you with detailed reports on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI.

By using this data, they can continually refine and improve your marketing strategies to ensure that you get the best possible results.

6. Better Brand Visibility and Increased Reach

In today’s crowded digital marketplace, it can be challenging for businesses to stand out. However, a top internet marketing company has the resources to increase your brand visibility and reach a broader audience.

Asteeri Infotech excels at creating targeted marketing campaigns that ensure your business is visible to the right people at the right time. Whether through SEO, social media marketing, or paid advertising, the company can help you reach customers who are actively searching for your products or services.

The result is not only increased website traffic but also improved brand recognition and credibility. As your online presence grows, your brand will become more visible to potential customers, creating a greater opportunity for conversions and long-term customer loyalty.

7. Staying Ahead of the Competition

In today’s competitive business environment, staying ahead of the competition is crucial for success. By partnering with a top internet marketing company like Asteeri Infotech, you gain a competitive edge. Their team stays up-to-date with the latest industry trends, algorithms, and marketing technologies, ensuring that your business is always one step ahead.

From optimizing your website for voice search to leveraging AI-powered tools, Asteeri Infotech can help you implement cutting-edge strategies that give your business a significant advantage over competitors who are not utilizing the same advanced techniques.

8. Building Long-Term Relationships with Customers

Effective internet marketing goes beyond making a sale—it’s about building lasting relationships with customers. By leveraging content marketing, email campaigns, and social media, Asteeri Infotech can help you engage with your audience on a deeper level, fostering loyalty and trust over time.

Their strategies focus not only on acquiring new customers but also on retaining existing ones. Through ongoing engagement, personalized communication, and targeted offers, you can turn one-time buyers into lifelong customers who will continue to support your business for years to come.

9. Targeted Marketing to Reach the Right Audience

One of the key challenges businesses face is ensuring they are reaching the right audience with their marketing efforts. A top internet marketing company like Asteeri Infotech specializes in creating targeted marketing campaigns that focus on attracting the right demographic, whether it's by age, location, interests, or behavior.

This level of precision ensures that your marketing dollars are spent effectively and that your message reaches the people who are most likely to engage with your brand. Asteeri Infotech uses advanced tools and techniques like audience segmentation, behavior tracking, and data analytics to create highly targeted marketing campaigns.

With a clear understanding of your audience's needs and preferences, they can craft messages that resonate, improving customer engagement and conversion rates. As a result, you not only save money on ineffective advertising but also increase the chances of turning leads into loyal customers.

10. Enhanced Customer Experience and Engagement

In today's competitive business environment, providing a positive customer experience is crucial for long-term success. A top internet marketing company like Asteeri Infotech understands that marketing is not just about selling products or services—it's about creating a meaningful, personalized experience for your customers.

By focusing on customer engagement, they can help you build stronger relationships with your audience. Through strategies such as email personalization, dynamic content creation, and interactive social media campaigns, Asteeri Infotech enhances the overall customer experience.

Engaged customers are more likely to share your content, refer friends, and make repeat purchases, contributing to increased lifetime value. Furthermore, by consistently improving the customer journey, you foster brand loyalty, which is vital for long-term business growth.

Conclusion

Choosing a top internet marketing company like Asteeri Infotech is one of the best decisions you can make for your business. From access to expert knowledge and comprehensive marketing solutions to improved efficiency and measurable results, the benefits are undeniable.

By working with professionals who are dedicated to your success, you can elevate your brand, increase visibility, and drive revenue growth in ways that might be impossible to achieve on your own.

Whether you’re a small business looking to gain traction or an established company aiming for greater success, Asteeri Infotech provides the tools, strategies, and expertise you need to take your business to the next level. With their help, you can build a powerful online presence that will stand out, attract customers, and keep your business competitive in the ever-evolving digital landscape.

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