#Full Stack Course with Gen AI

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Full Stack Development Program - Code Frontend to Backend - Evision Technoserve

Evision Technoserve offers a comprehensive Full Stack Development Program designed to make you industry-ready from day one. Covering the most in-demand technologies like HTML, CSS, JavaScript, PHP, MySQL, and React, the program includes hands-on training through real-world projects, expert mentorship, and certification. With 100% placement support, it's ideal for freshers and career switchers alike.

[mycrusadestranger]

🧭 Brand Philosophy: The Free Mind Ethos

At the heart of Free Mind Marketing is an unshakable belief: freedom fuels creativity. This isn't just a brand name — it's a mindset. Free Mind was born from the desire to break away from cookie-cutter campaigns, rigid agency contracts, and outdated thinking. It's built for founders who want more — more growth, more clarity, more control over their destiny.

Core Beliefs:

Growth is strategic, not accidental

Creativity should convert

Agility beats perfection

Collaboration is non-negotiable

Client wins are agency wins

Free Mind isn’t just about delivering KPIs — it’s about building marketing systems that liberate brands, not bind them.

🛫 Onboarding Experience: The First 30 Days

Free Mind’s onboarding process is streamlined, insightful, and structured to get clients moving fast — without chaos.

Week-by-Week Breakdown:

Week 1: Deep Dive Discovery

Brand analysis

Funnel audit

Target audience profiling

Platform access setup

Week 2: Strategy Blueprint

Custom funnel mapping

Growth action plan

Content calendar

Creative briefs

Week 3: Build & Test

Ad creatives

Landing pages

Email sequences

A/B test setup

Week 4: Launch & Optimize

Campaign goes live

Daily data monitoring

Retargeting and scaling

Weekly call with performance report

Every new client is assigned a dedicated growth strategist, backed by a creative pod and ad-buying squad. It’s like plugging into a full-stack marketing department without the overhead.

🏙️ Industries Served

Free Mind doesn’t try to serve everyone — instead, it goes deep in sectors where results matter most. Their vertical expertise includes:

🔸 Health & Aesthetics

Clinics, med spas, dental practices

Patient acquisition funnels

WhatsApp booking integration

Multilingual ad campaigns

🔸 E-Commerce & Retail

Fashion, beauty, tech gadgets

Shopify & WooCommerce systems

Retargeting and cart recovery

Influencer campaigns

🔸 Coaching & Education

Personal brands, course creators

High-ticket funnel building

Webinar and evergreen flows

CRM automation

🔸 Real Estate & Property Development

Buyer and investor funnels

Brochure and landing page design

Video storytelling ads

WhatsApp + Email follow-up systems

🔸 Hospitality & Tourism

Hotels, resorts, luxury travel

Booking optimization

Visual branding

Experience-based storytelling

Each industry has its own challenges — and Free Mind brings the right playbook to win.

⚙️ Tools & Tech Stack

Free Mind’s performance is powered by world-class tools, tailored to every phase of the customer journey: 🚀 Growth Phase🛠️ Tools UsedCRM & AutomationHubSpot, HighLevel, ActiveCampaignAds & Media BuyingMeta Ads, Google Ads, TikTok, Snapchat, LinkedInE-CommerceShopify, WooCommerce, Klaviyo, MailchimpAnalytics & ReportingGoogle Analytics, Looker Studio, Triple WhaleFunnel BuildingClickFunnels, Webflow, WordPress, InstapageDesign & CreativeFigma, Canva Pro, Adobe SuiteCommunicationSlack, Notion, Loom, WhatsApp API

This tech suite enables scalable growth, precision reporting, and lightning-fast execution.

🌱 Ethical & Sustainable Marketing Practices

Free Mind is committed to marketing that respects privacy, promotes inclusivity, and supports sustainable growth.

No black-hat tactics

GDPR-compliant campaigns

Culturally sensitive creatives

Eco-friendly partners supported

Client education at every step

They believe that ethical brands grow better, and their work reflects that in tone, targeting, and strategy.

🔮 Vision for the Future

Free Mind Marketing envisions a world where every business — big or small — can scale without selling its soul to inefficient agencies or bloated budgets.

Their next frontier includes:

Launching a creator growth lab for personal brands

Building AI-integrated marketing flows for e-commerce

Hosting masterclasses and growth summits for founders

Expanding deeper into SaaS and health tech

Opening a Dubai-based growth studio for high-end content creation

This is more than a marketing agency — it’s becoming a hub for next-gen growth thinking.

🏁 Final Words: A Trusted Growth Partner for the Brave

If you're ready to go beyond surface-level tactics… If you crave a growth partner, not a vendor… If you want a team that thinks as boldly as you do…

Then it’s time to work with Free Mind Marketing.

They don’t just run ads. They engineer momentum. They design pathways to profit. They free your mind — and grow your brand.

📞 Contact Free Mind Marketing

🌍 Website: https://freemindmarketing.com

📧 Email: hello@freemindmarketing.com

📱 Instagram: @freemind.marketing

🏙️ Location: Dubai, UAE (serving global clients)

[korshubudemycoursesblog]

Master the Future: Data Science & AI Masters 2025 – From Python to Gen AI!!

Have you ever felt like you're standing at the edge of a digital revolution, unsure of how to take that next step? If you’ve heard about Data Science, Artificial Intelligence, and now Generative AI (Gen AI) buzzing all over LinkedIn, YouTube, and tech meetups, you're not alone. The tech space is evolving faster than ever — and those who evolve with it will be the ones leading the pack.

But how do you start? How do you go from a curious beginner to a confident, job-ready data professional in 2025?

Well, there’s one smart way: Data Science & AI Masters 2025 - From Python To Gen AI!! — an all-in-one learning journey designed to take you from zero to advanced levels in data science and AI.

In this blog, let’s break down what this course is about, why it’s the perfect choice for 2025, and how it can change your career trajectory forever.

Why Data Science and AI Are Still the Kings of Tech

You’ve probably heard it before — "Data is the new oil." But in 2025, it’s not just oil. It’s electricity, water, and oxygen for businesses.

From chatbots and recommendation engines to fraud detection and self-driving cars, AI and data science power it all. Companies across industries — from finance to healthcare — are investing heavily in data-driven solutions. And that means massive demand for skilled professionals.

But here’s the problem: the gap between what companies need and what job-seekers know is wider than ever.

That’s where the Data Science & AI Masters 2025 program comes in — to bridge that gap with skills that matter right now.

Who Is This Program For?

Let’s make this simple. This course is for you if:

You’re a complete beginner wondering what Python is.

You’re a college student trying to decide which career path to follow.

You’re a working professional ready to transition into a more in-demand and higher-paying field.

You’re a freelancer or entrepreneur who wants to integrate AI into your own business ideas.

You’re a tech enthusiast who wants to keep up with Gen AI and the future of automation.

If you checked any of those boxes, you’re in the right place.

What Makes This Course Special?

There are countless courses out there, but here’s why this one stands out:

✅ 1. Covers the Full Stack – From Python to Gen AI

You don’t need multiple courses. This one walks you through:

Python Programming – the universal language of data

Pandas, Numpy, and Matplotlib – the holy trinity of data analysis

Statistics and Probability – the foundations of all machine learning

Machine Learning – using models that predict, classify, and analyze

Deep Learning and Neural Networks – learn how machines think

Natural Language Processing – teach machines to understand human language

Computer Vision – give AI the power to “see”

Generative AI – including ChatGPT, LLMs, and Diffusion Models

From basic syntax to building your own Gen AI tools, it’s all here.

✅ 2. Real Projects for Real Confidence

Theory alone won’t get you hired.

This course includes hands-on projects like:

Predicting housing prices

Sentiment analysis with NLP

Building your own chatbot

Image recognition systems

Gen AI image generation tools

By the end, you’ll have a portfolio ready to impress recruiters and clients.

✅ 3. Learn at Your Own Pace – With Lifetime Access

No pressure. No deadlines. Watch the content anytime, anywhere. You can revisit complex topics as many times as you need.

And the best part? You get lifetime access to future updates, especially important in a fast-moving space like AI.

Why 2025 Is the Best Time to Learn AI and Data Science

You might be thinking: “Isn’t the AI bubble going to burst?”

Not even close. If anything, it’s just beginning.

Here’s why:

Companies are shifting budgets to automation and intelligent systems.

New roles are being created: AI Product Managers, Prompt Engineers, Gen AI Developers, AI Content Strategists, and more.

Tools like ChatGPT, Bard, and Claude are making AI mainstream.

Governments and universities are investing heavily in AI research and education.

In short: the demand for data scientists and AI experts is not going down — it’s exploding.

No Prior Coding Experience? No Problem

Worried because you’ve never written a line of code?

Relax — this program starts with the basics of Python. You’ll learn in a beginner-friendly environment, with lots of examples, visuals, and real-world explanations.

And by the time you get to neural networks and Gen AI, you’ll be surprised how much you’ve grown.

Remember: everyone starts somewhere. This course makes sure you stay on track from start to finish.

The Secret Weapon: Generative AI Skills

Everyone is talking about Gen AI — but very few people actually know how it works or how to build with it.

This program demystifies the magic.

You’ll learn how to:

Build and fine-tune your own LLMs

Use transformers and attention models

Explore text-to-image models like Stable Diffusion

Create AI-powered applications using Gen AI APIs

This is the skillset that will dominate 2025 and beyond — and you’ll already have it.

Certifications That Matter

After completing the course, you’ll receive a certificate of completion that you can add to your:

LinkedIn profile

Resume or CV

Portfolio website

Even better, the knowledge you gain will help you ace interviews and confidently answer real-world AI and data challenges.

Career Paths After Completion

This isn’t just about learning for fun (although it is fun!). It’s about landing high-value roles like:

Data Analyst

Data Scientist

Machine Learning Engineer

AI Developer

Prompt Engineer

Business Intelligence Analyst

Gen AI Strategist

And the best part? These jobs pay well above average salaries and are in global demand.

Testimonials & Student Feedback

“I came from a marketing background and had no idea how to code. Within 6 months of this course, I landed a job as a data analyst!” – Priya S.

“The Gen AI modules are game-changing. I learned how to build tools like ChatGPT clones and image generators. This course gave me a competitive edge.” – Akash P.

“This isn’t just another Udemy course. It’s a career builder.” – Neha R.

Final Thoughts: Your Time Is Now

Let’s be real: 2025 isn’t waiting for anyone. The world is shifting. Technology is advancing. And the skills that got people jobs five years ago just aren’t enough anymore.

But you don’t need a fancy degree. You don’t need to quit your job. You just need the right roadmap and the right mindset.

And that’s exactly what you’ll find in the Data Science & AI Masters 2025 - From Python To Gen AI!! program.

Start learning today. Your future self will thank you.

[techit-rp]

The Rise of AI Co-Creation: How Gen AI Is Empowering a New Generation of Makers and Innovators

We are witnessing a technological evolution unlike any before. Generative AI, an umbrella term for artificial intelligence systems that can create new content, ideas, or designs, is becoming the ultimate collaborator across industries. Whether you're a graphic designer, software engineer, musician, marketer, or entrepreneur, Generative AI is no longer just a tool. It is your creative partner.

Welcome to the era of AI co-creation, where human ingenuity meets machine intelligence. In this new landscape, learning how to collaborate with AI has become a must-have skill. That is why enrolling in an Online Generative AI course is quickly becoming one of the smartest moves professionals can make to future-proof their careers.

What Is AI Co-Creation?

AI co-creation is the process of humans and AI systems working together to produce something new. Rather than replacing human creativity, Generative AI enhances it. It fills in gaps, suggests new perspectives, accelerates production, and democratizes innovation.

Think of it like jazz improvisation. The human brings the melody, and the AI harmonizes in real time. This collaborative dance between man and machine is already revolutionizing how we create music, write stories, design logos, develop code, and even formulate business strategies.

From Idea to Impact: Real-World Applications of AI Co-Creation

Here are a few sectors where AI co-creation is making waves.

1. Design and Visual Arts

Platforms like DALL·E 3, Midjourney, and Adobe Firefly allow artists to generate images from simple text prompts. What once took days can now be sketched in seconds. AI suggests color palettes, compositions, and even styles that push the boundaries of visual storytelling.

Real Story: Indian design startup Fabrik used AI to co-create visual branding for over 50 clients. They reduced turnaround times by 70 percent while maintaining originality and client satisfaction.

2. Music and Sound

Musicians use tools like AIVA and Amper Music to compose original tracks in various genres. AI does more than mimic existing music. It suggests chords, builds harmonies, and can create entire compositions with a given mood or narrative.

In a 2024 global AI music hackathon, over 60 percent of entries were AI-assisted compositions. This highlights how integral Generative AI has become in modern sound design.

3. Content Creation and Marketing

Marketers now use tools like Jasper, Copy.ai, and ChatGPT to brainstorm campaigns, write blogs, and generate ad copy quickly. AI helps scale content while maintaining personalization, which is essential in today’s crowded digital space.

A digital agency in Bengaluru reported a fourfold increase in campaign output after training their staff through an Online Generative AI course designed for content and marketing professionals.

4. Software Development

Tools like GitHub Copilot are transforming how developers write code. AI co-programming not only autocompletes but also helps refactor code, fix bugs, and write new functions. This allows developers to focus more on innovation than on repetitive coding tasks.

A full-stack developer from Hyderabad shared that GitHub Copilot helped reduce his coding time by nearly 40 percent after completing a Generative AI-focused programming course online.

5. Education and E-learning

Educators are using Generative AI to create personalized quizzes, visual aids, lesson plans, and virtual tutors. AI co-creation enhances teaching efficiency while also keeping students engaged with interactive content.

Why AI Co-Creation Matters Now More Than Ever

The democratization of technology means you no longer need to be a programmer or data scientist to use AI effectively. Today, anyone can co-create with AI, provided they learn how to leverage it properly.

The shift is also economic. A 2024 Deloitte report found that companies using Generative AI in product development and design outperformed their competitors by 23 percent in speed to market and 31 percent in customer engagement.

Those who can collaborate with AI are poised to become the creative and strategic leaders of the future.

Upskilling for the Future: Why You Should Take an Online Generative AI Course

As exciting as this all sounds, harnessing Generative AI is not as simple as typing a few words into a prompt box. To truly co-create, you need to understand:

How Generative AI models function

Prompt engineering techniques

Tool-specific workflows for platforms like Midjourney or DALL·E

Ethical considerations and copyright rules

Practical use cases and implementation strategies

This is where an Online Generative AI course becomes essential. Here’s how it helps:

Flexible and Accessible Learning

Online courses allow you to learn at your own pace, from anywhere. Whether you are a student, working professional, or freelancer, you can upgrade your skills without disrupting your daily schedule.

Hands-On Projects

The best courses include real-life projects, such as designing a product brochure with DALL·E or building a chatbot with GPT. These projects provide experience that employers highly value.

Expert-Led Curriculum

Courses designed by AI experts and industry professionals ensure that you learn current and relevant material, not just theoretical concepts.

Ethical Awareness

High-quality courses also cover responsible AI use, which is crucial as we face increasing challenges with deepfakes, misinformation, and data bias.

Aligning with Google’s E-E-A-T Principles

As AI-generated content becomes more common, Google’s E-E-A-T principles—Experience, Expertise, Authoritativeness, and Trustworthiness—have never been more important. When using AI tools to create or co-create, these principles guide quality and integrity.

Experience: Share genuine examples of how you have used Generative AI in your work.

Expertise: Reference credible sources, tools, or results to support your insights.

Authoritativeness: Build a consistent voice and ensure your information is accurate and well-researched.

Trustworthiness: Disclose AI usage where appropriate and maintain transparency.

Many Online Generative AI courses now include modules on ethical content creation, platform policies, and fact-checking, all of which contribute to trust in the digital age.

Final Thoughts: The Future Belongs to AI-Enhanced Creators

We have entered a new era where creativity is no longer limited by access to tools or technical skills. Generative AI has made it possible for anyone with an idea to bring it to life. But imagination alone is not enough.

To thrive in this age of AI co-creation, you need skills, understanding, and ethical awareness. This is why taking an Online Generative AI course is not just a smart move, it is a necessary step to remain relevant and innovative in your field.

[govindhtech]

Why Cybersecurity AI Requires Generative AI Guardrails

Three Strategies to Take Off on the Cybersecurity Flywheel AI Large language models provide security issues that Generative AI guardrails can resolve, including information breaches, access restrictions, and quick injections.

Cybersecurity AI

In a kind of progress flywheel, the commercial changes brought about by generative AI also carry dangers that AI itself may help safeguard. Businesses that adopted the open internet early on, over 20 years ago, were among the first to experience its advantages and develop expertise in contemporary network security.

These days, enterprise AI follows a similar trajectory. Businesses who are following its developments, particularly those with strong generative AI capabilities, are using the lessons learned to improve security.

For those who are just beginning this path, here are three major security vulnerabilities for large language models (LLMs) that industry experts have identified and how to handle them using AI.

Gen AI guardrails

AI Restraints Avoid Sudden Injections

Malicious suggestions that want to sabotage the LLM underlying generative AI systems or get access to its data may attack them.

Generative AI guardrails that are included into or positioned near LLMs are the greatest defense against prompt injections. Generative AI guardrails, like concrete curbs and metal safety barriers, keep LLM applications on course and on topic.

NVIDIA NeMo Guardrails

The industry has produced these solutions and is still working on them. The NVIDIA NeMo Generative AI guardrails program, for instance, enables developers to safeguard the dependability, security, and safety of generative AI services.

AI Recognizes and Preserves Private Information

Sometimes confidential information is revealed by the answers LLMs provide in response to prompts. Credentials are becoming more and more complicated thanks to multifactor authentication and other best practices, expanding the definition of what constitutes sensitive data.

All sensitive material should be properly deleted or concealed from AI training data to prevent leaks. AI algorithms find it simple to assure an efficient data cleansing procedure, while humans find it difficult given the magnitude of datasets utilized in training.

Anything private that was unintentionally left in an LLM’s training data may be protected against by using an AI model trained to identify and conceal sensitive information.

Businesses may use NVIDIA Morpheus, an AI framework for developing cybersecurity apps, to develop AI models and expedited pipelines that locate and safeguard critical data on their networks. AI can now follow and analyze the vast amounts of data flowing across a whole corporate network thanks to Morpheus, something that is not possible for a person using standard rule-based analytics.

AI Could Strengthen Access Control

Lastly, hackers could attempt to get access to an organization’s assets by using LLMs. Thus, companies must make sure their generative AI services don’t go beyond what’s appropriate.

The easiest way to mitigate this risk is to use security-by-design best practices. In particular, give an LLM the fewest rights possible and regularly review those privileges so that it can access just the information and tools required to carry out its specified tasks. In this instance, most users probably just need to adopt this straightforward, typical way.

On the other hand, AI can help with LLM access restrictions. By analyzing an LLM’s outputs, an independent inline model may be trained to identify privilege escalation.

Begin Your Path to AI-Powered Cybersecurity

Security remains to be about developing measures and counters; no one approach is a panacea. Those that employ the newest tools and technology are the most successful on that quest.

Organizations must understand AI in order to protect it, and the best way to accomplish this is by implementing it in relevant use cases. Full-stack AI, cybersecurity, NVIDIA and partners provide AI solutions.

In the future, cybersecurity and AI will be linked in a positive feedback loop. Users will eventually learn to trust it as just another automated process.

Find out more about the applications of NVIDIA’s cybersecurity AI technology. And attend the NVIDIA AI Summit in October to hear presentations on cybersecurity from professionals.

NVIDIA Morpheus

Cut the time and expense it takes to recognize, seize, and respond to threats and irregularities.

NVIDIA Morpheus: What Is It?

NVIDIA Morpheus is an end-to-end AI platform that runs on GPUs that enables corporate developers to create, modify, and grow cybersecurity applications at a reduced cost, wherever they are. The API that powers the analysis of massive amounts of data in real time for quicker detection and enhances human analysts’ skills with generative AI for maximum efficiency is the Morpheus development framework.

Advantages of NVIDIA Morpheus

Complete Data Visibility for Instantaneous Threat Identification

Enterprises can now monitor and analyze all data and traffic throughout the whole network, including data centers, edges, gateways, and centralized computing, thanks to Morpheus GPU acceleration, which offers the best performance at a vast scale.

Increase Productivity Through Generative AI

Morpheus expands the capabilities of security analysts, enables quicker automated detection and reaction, creates synthetic data to train AI models that more precisely identify dangers, and simulates “what-if” scenarios to avert possible attacks by integrating generative AI powered by NVIDIA NeMo.

Increased Efficiency at a Reduced Cost

The first cybersecurity AI framework that uses GPU acceleration and inferencing at a scale up to 600X quicker than CPU-only solutions, cutting detection times from weeks to minutes and significantly decreasing operating expenses.

Complete AI-Powered Cybersecurity Solution

An all-in-one, GPU-accelerated SDK toolset that uses AI to handle different cybersecurity use cases and streamline management. Install security copilots with generative AI capabilities, fight ransomware and phishing assaults, and forecast and identify risks by deploying your own models or using ones that have already been established.

AI at the Enterprise Level

Enterprise-grade AI must be manageable, dependable, and secure. The end-to-end, cloud-native software platform NVIDIA AI Enterprise speeds up data science workflows and simplifies the creation and implementation of production-grade AI applications, such as voice, computer vision, and generative AI.

Applications for Morpheus

AI Workflows: Quicken the Development Process

Users may begin developing AI-based cybersecurity solutions with the assistance of NVIDIA cybersecurity processes. The processes include cloud-native deployment Helm charts, training and inference pipelines for NVIDIA AI frameworks, and instructions on how to configure and train the system for a given use case. The procedures may boost trust in AI results, save development times and cut costs, and enhance accuracy and performance.

AI Framework for Cybersecurity

A platform for doing inference in real-time over enormous volumes of cybersecurity data is offered by Morpheus.

Data agnostic, Morpheus may broadcast and receive telemetry data from several sources, including an NVIDIA BlueField DPU directly. This enables continuous, real-time, and varied feedback, which can be used to modify rules, change policies, tweak sensing, and carry out other tasks.

AI Cybersecurity

Online safety Artificial Intelligence (AI) is the development and implementation of machine learning and accelerated computing applications to identify abnormalities, risks, and vulnerabilities in vast volumes of data more rapidly.

How AI Works in Cybersecurity

Cybersecurity is an issue with language and data. AI can immediately filter, analyze, and classify vast quantities of streaming cybersecurity data to identify and handle cyber threats. Generative AI may improve cybersecurity operations, automate tasks, and speed up threat detection and response.

AI infrastructure may be secured by enterprises via expedited implementation of AI. Platforms for networking and secure computing may use zero-trust security to protect models, data, and infrastructure.

Read more on govindhtech.com

[jcmarchi]

Sustainable Growth Starts With Building the Foundation for Gen AI

New Post has been published on https://thedigitalinsider.com/sustainable-growth-starts-with-building-the-foundation-for-gen-ai/

Sustainable Growth Starts With Building the Foundation for Gen AI

How many times have you talked about generative AI recently? It seems to come up in every single business meeting, irrespective of the agenda or topic of conversation. Given this trend, it’s no surprise that business spend on generative AI technology is following one of the steepest ascents ever. Large global enterprises spent $15 billion on gen AI solutions in 2023, representing about 2% of the global enterprise software market in the technology’s first full year. While that percentage may seem small on the surface, consider the fact that it took four years for SaaS to reach that level. And by 2027, spending on gen AI is expected to soar even higher – as high as $250 billion.

What does this all mean? That enterprises’ attention will be focused heavily – and in some cases maybe even exclusively – on ramping up gen AI in their technology stacks. Is that a good thing? The answer, of course, is complicated.

Yes, experts such as McKinsey & Co. expect gen AI’s impact on overall productivity to add trillions of dollars in value to the global economy. But overinvestment in gen AI, at the expense of building a basic foundation for success, could actually be counterproductive for enterprises that haven’t already built a strong foundation for their technology stacks and business processes.

This happened, to an extent, during the early days of cloud. When the cloud revolution hit hard, back in the late 2000s, business and technology leaders doubled down on transformation. And because of limited budgets, they diverted spending from everyday operations. The result: Companies deployed new and innovative business models on top of underfunded technology tools and underdeveloped processes.

It could happen again with gen AI. While the technology promises to help enterprises write code, create content, research technical solutions, sell more products and train employees, attention needs to be paid to the underlying facets of the business, so their gen AI investments can generate the most bang for their buck.

The most important goal? Enterprises need to prioritize modernization and fix existing technology and process issues to make space for new and exciting innovations like gen AI.

There are six stages enterprises should tackle before – and during – their ramp-up into the world of AI.

First, optimize what you have. The clean-up operation starts here. Assess the strength of the technology stack, examine the organizational structure, and review the basic policies. Identify red flags and try to tweak what you have by applying industry best practices. Pay close attention to your data stack for both structured and unstructured data.  This is foundational for AI, including gen AI.

Second, accelerate the optimization. Once enterprises clean up the initial issues, they can identify opportunities for improvement. Try to standardize and improve processes without ripping them out by the roots. Even high-level review can sharpen processes and improve your competitive advantage.

Third, modernize your resources, but make sure to keep humans in the loop. This is perhaps the most important step. Human creativity, after all, is the principal driver of organizational success. So, look at ways to replatform, improve workflow design and add automation, but keep human beings central to the process. Free up employees to focus on higher-level work, and maintain the irreplaceable value of human intellect in the final product.

Fourth, reimagine the areas where AI can support business strategy. Are there new markets to target? New products to introduce? Better ways to serve customers? Leaders should encourage employees at every level of the business – across operations, finance, marketing, sales, software development – to think about how they can get more done with AI. The possibilities are endless now that you’ve reduced your technology debt and leaned into the power of AI.

Fifth, look at ways to continuously innovate. All transformation needs to be continuous and foolproof. Establishing a baseline and a foundation is important. But projecting success into the future, as AI becomes a bigger part of the everyday business toolset, is critical.

Last, put a premium on skill development. Relying more on gen AI will force organizations to revise and elevate certain job roles. To do this, they need to invest in upskilling and reskilling programs, giving individuals the chance to learn new skills and transition into those emerging roles. This creates a compounding impact on entrepreneurship. While AI enables individuals to innovate, institute new practices and improve on the status quo, the individuals themselves need to develop new skills and take active roles managing the technology itself.

Building an AI-enabled modernization approach is based on the belief that business innovation should be sustainable.

Here’s an example of how a leading technology business prepped for its foray into gen AI. The company had been dominating its market and was content with its position. But it was being challenged by agile, brave, adventurous startups that were ready to embrace gen AI without the burdens of legacy infrastructure.

We worked with the firm to guide the business through the six stages of AI-enabled modernization. We even confronted the company’s fear of new technologies like gen AI by showing how employees could use it to decipher thousands of lines of code from its legacy systems. The more readable code empowered business leaders to identify opportunities for the modernize, reimagine and innovate phases. Today, the company is embarking on its gen AI project, leaving the limitations of the past behind.

Conclusion

Gen AI is here, and it’s promising to revolutionize business strategies going forward. Enterprises should invest, but also learn from some of the mistakes made with cloud strategies in the past. They need to start their clean-up operations – following an AI-enabled modernization mindset – to embed gen AI into the heart of the enterprise and lead sustainable growth for the future.

[rp2kochi]

Take a First Step Towards a Bright Future With Our Rounded Professional Programs

In the ever-evolving landscape of technology, staying competitive requires a versatile skill set that transcends various domains. Whether you want to enhance your education, build new skills, or explore exciting career paths, our rounded professional programs pave the way for personal and professional growth.  At RP2, we recognize the importance of a well-rounded education, so we’re excited to introduce our diverse range of professional programs. Each course is meticulously designed to provide comprehensive expertise in key areas of technology, ensuring our students are specialists and well-rounded professionals ready to tackle the challenges of the modern workforce.

Rounded Data Science with Gen-AI Professional

Rounded Data Science with Gen-Ai Professional Program in Kochi, Kerala  covers the fundamental principles of Data Science with an introduction to innovative realm of Generative Artificial Intelligence (Gen-AI). Dive into the core concepts of data science, covering statistical analysis, machine learning algorithms, and data visualization. Develop a vital foundation that sets the stage for advanced exploration. Explore the realm of Generative Artificial Intelligence (Gen-AI) and understand how it complements and enhances traditional data science methodologies. Gain insights into leveraging Gen-AI for more intelligent and minute decision-making. Acquire skills that align with industry demands. From data preprocessing to model deployment and interpretability, this program ensures you are equipped with the tools needed to excel in a data-centric profession.

Rounded Data Analytics & Business Intelligence (BI) Professional

Gain experience in data fundamentals, databases, SQL, ETL, and BI tools (PowerBI), designing and developing a data model, creating reports and dashboards, and managing datasets and workspaces. This program does not require coding experience. The Rounded Data Analytics & Business Intelligence (BI) Professional program is your gateway to mastering the intricacies of data analytics and leveraging business intelligence for strategic decision-making. Whether you’re a seasoned professional or just starting your journey in data-driven roles, this program equips you with the skills needed to excel in today’s competitive business landscape.

Rounded MERN Stack Professional

Master the art of building interactive user interfaces using React.js, a powerful library for creating dynamic and responsive front-end components. Embark on a journey into the world of web development with our MERN Stack Professional course. Covering MongoDB, Express.js, React, and Node.js, this program equips you with the skills to build robust and scalable web applications using the popular MERN stack. With a curriculum designed to cover every layer of the MERN stack, participants can expect to gain the skills needed to build cutting-edge web applications.

Rounded Data Engineering Professional

Navigate the complex world of data engineering with our Data Engineering Professional program. Learn the intricacies of data pipelines, ETL processes, and data warehousing, ensuring you have the skills to design and implement robust data infrastructure. Apply theoretical knowledge to real-world scenarios through hands-on projects, providing practical insights into solving complex data engineering challenges. The Rounded Data Engineering Professional program at RP2 is your gateway to becoming a proficient data engineer, equipped with the skills and knowledge required to excel in the data-driven landscape. This program provides a holistic and practical approach to mastering the intricacies of data management.

Rounded Full Stack Python Professional

Become a master of the Python programming language with our  Rounded Full Stack Python Professional Program in Kochi, Kerala. This comprehensive course is meticulously designed to equip participants with a holistic understanding of full-stack development using the versatile Python programming language. From mastering the fundamentals of Python to delving into front-end technologies like HTML, CSS, and JavaScript, and seamlessly transitioning to back-end development with frameworks such as Django or Flask, this program ensures a well-rounded skill set. Participants will also gain expertise in database management, version control, and collaborative coding practices, culminating in the development of a real-world, full-stack project.

At RP2, we believe in preparing our students for today’s challenges and the dynamic landscape of tomorrow. Our Rounded Professional Programs are crafted to instill a comprehensive skill set, making you not just proficient in a specific technology but a well-rounded professional capable of adapting to the evolving demands of the tech industry. Join us on this educational journey, enroll in our program today, and redefine what’s possible in the world of professional program.

[bradyoil]

Storymachine Founder/Chief Creative Officer Rob Bagot Streamlines Strategy, Ideation, Production and Post.

Rob Bagot has work for some of the world's greatest advertising agencies and many influential brands, as Chief Creative Director, Group Creative Director, even Global Chief CD. He's collected over 750 national, international and regional awards. At his very heart, Rob is a commercial storyteller, now as CCO of Storymachine Films, he leads a “full-stack” creative agency that writes, directs and delivers award-winning commercial content.

We chat about how we met (he gave my a big Kia job early on), that new AI thing and a brief history of advertising. A great talk, thank you Rob!! Sign up for Rob's newsletter Nextness here.

EVENTSSecond Annual Filmmaker Retreat in Joshau Tree is sold out.

July 19th, 2023 I'll be at University Film & Video Association's conference giving a talk called "Help the Next Gen Filmmakers Direct Commercials." It's at Georgia Southern University, stop by if you're in Savanah. 

LIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

  Amazon Prime!! Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it. Here’s the trailer.

  Thanks,

  Jordan 

  This episode is 54 minutes.

  My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

  Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Check out this episode!

[chaserainbows]

🔥

Send me a “ 🔥 “ for an unpopular opinion.

So to add some context for this one I've dabbled in game design a few years ago and in general been the kind of Pokémon fan that Likes Making Things and looking up fan content pretty much ever since I joined the community, so the conclusion I got from all that is

The typical Pokémon fangame is actually garbage

(Under cut because it'll get long and also because I'm gonna spoil some plot points of Pokémon Reborn and Pokémon Rejuvenation)

First of all, the most common idea behind Pokémon fangames is "the canon games are too easy so I'm gonna make something Harder for The Mature Audience" and you know what? Fair! The difficulty in Pokémon games reached its peak in gen 4 and basically got tossed off a cliff in gen 6, so the idea of a game that actually makes you think is very appealing. However, this causes two main problems:

1) One of the main appeals behind Pokémon games is that you get to choose your own difficulty. Every regional Pokédex has literally over a hundred Pokémon, and while this means you can choose the stronger ones for an easier time and counterpick the main bosses' own teams, it also means you can make many different combinations on the same team and turn each playthrough into a completely different experience.

For example, Pokémon X/Y is typically considered effortless, but it can actually be a pretty tough game if you just... turn off the Exp Share. Likewise, if you think that the game hands you too many overpowered Pokémon too quickly, you can just not use them. There's like 450 Pokémon in Kalos, you don't HAVE to use the starters, the Kanto starters, the gift Lucario, the gift Lapras, an Aegislash or whatever it is if you don't want to. It works for Mega Evolution as well, if you feel like it makes the game trivial you're only forced to use it once. The same is true for literally any other Pokémon game, if you want a bigger challenge you can use traditionally weaker Pokémon, use a monotype team, use unevolved Pokémon, play a Nuzlocke, the possibilities are endless, but if you want a challenge while playing what's basically the game's easy mode then of course you're gonna be bored. And that brings us to our next topic:

2) The average Pokémon fangame dev has no idea how game balance works. Case in point: Pokémon Reborn, which is basically the most famous example of A Pokémon Game For Grown-Ups, With A Grown-Up Plot And A Grown-Up Difficulty, except it's not a hard game, it's an unbalanced one. Most of the challenge comes not from the actual battles requiring a high level of strategy or resources being so scarce that you need to be inventive with them, it comes from the fact that the game is just really inconvenient to play.

I'll prove my point: One of the main aspects from Pokémon Reborn as a game is that Pokémon are hard to find and the really good ones are reserved to the engame, so combined with the fact that the gym leaders and most important bosses have full teams and are fought in terrains that stack the deck against you, you have to get creative if you want to win. This is bullshit, the only thing this restriction really does is that you have to beat the game the way the dev intended (therefore removing the customization aspect of Pokémon altogether) or just find oversights to exploit, like how the Bug-type gym gets bodied by a Vulpix or how the updated version of the Ice-type gym couldn't do anything to a Magnemite, which usually get removed in a future update effectively turning your playthrough illegal. It's not even an impartial process, as Gardevoir trivializes several midgame bosses but never gets pushed back because it's the dev's favorite.

Oh, and you know what I said about terrains? Most of them consist of the bosses' Pokémon getting several buffs just by existing while all their weaknesses get nerfed or outright neutralized, which means two things: There's no real strategy involved, since all it really does is that you have to hit the enemy with neutral moves while getting blasted by attacks with x2.25 multipliers on top of STAB, and also the game gets REALLY easy if you just change the terrain because every important boss other than the first gym leader is completely reliant on it. Seriously, if you have an Ampharos with Electric Terrain you've won.

(though to be completely fair the engine's ai is HORRIBLE so the game can't have good strategies, but that really just proves that the idea is flawed)

The gameplay isn't all, though, there's also the story as one of the main appeal of Pokémon games is that they're more mature and able to handle themes like murder, corruption, mental illness and war.

THAT'S A FUCKING LIE THEY JUST READ LIKE IF MY IMMORTAL HAD A CHILD WITH CALL OF DUTY

Like the idea of a Grown-Up Pokémon League For Adults where the deck is constantly stacked against you and every challenger has to fight the gym leader at a disadvantage is flawed from the beginning no matter how you look at it. Pokémon battles are a sport, and gym leaders are basically professional athletes, meaning that they're subject to rules and most important, public opinion. If all your victories come from the fact that you're in top condition and the competition isn't, then you're gonna lose credibility REALLY fast because could you really win in a fair fight? If you have to issue a handicap against every challenger, aren't you basically admitting that you can't win without it?

And that's before we get into the fact that most of the time the league challenge is FUCKING IMPOSSIBLE for anyone other than the player to complete, even though it's supposed to be something that affects the whole region (oh and since usually those leagues are from 'the strongest trainers all over the world' it's implied that there's a lot of challengers from other regions as well). In Reborn, one of the gym leaders was TRAPPED IN A PARALLEL DIMENSION FOR 15 YEARS and that one is ironically one of the most accessible. Half of the league members were trapped in an orphanage and unable to accept challenges, several of them are part of the evil organization and end up on the run either before or after you defeat them and several of them (including the ones from the orphanage) follow you through the region. Then there's Rejuvenation where one of the gyms is only accessible through a dream world, several of the leaders ditch their gyms either to follow the player or to hide from the police, one of them tries to kill you and ends up frozen alive and you have to repeatedly travel back and forth in time to advance the plot. How is literally anyone other than the player supposed to complete the gym challenge? Even the rivals basically stop talking about getting badges because it makes no sense.

Then there's the evil teams. Despite the fact that they're supposed to be more realistic and gritty than the canon ones, most of the time they're gonna be some sort of cult based on offensive religious stereotypes (with Giratina as satan because OF COURSE), a blatant ripoff of Team Galactic or just a fascist allegory, which I ranted about before because those are the most irresponsible. Their biggest claim to fame is that their higher-ranked members are too strong to defeat because the writer usually won't do enough research about how crime syndicates actually work and makes the league members seem even more incompetent because they're supposed to be the best of the best and yet keep getting clapped by a bunch of thugs for no good reason. They're gonna kill a bunch of people, but conveniently 95% of their victims are gonna be extras that the player has no reason to get attached to. Oh, and the edgelord Gary Oak-esque rival WILL join them for reasons.

In short, they're made using a bunch of popular characteristics without putting much (if any) thought into how they actually work together, and the gameplay is built to be unenjoyable (which doesn't necessarily mean hard) because people play them for bragging rights rather than actually having fun. Most canon games have more mature storylines because mature doesn't mean pointlessly dark, and even though most of them are hyped up by ragging on X and Y, Lysandre is a more compelling character than like 80% of the fangame villains. Oh, and Big Boy Pants unfair leagues are ridiculous

[blancheludis]

Fandom: Marvel, Avengers Gen: Tony Stark & Steve Rogers

Summary: “You call this cooking?” It is all Tony can do not to raise his hands over his head and scream to the heavens. The Italian blood in his veins is shouting for murder. “This is atrocious. I mean -” Tony stops short as his eyes fall on the other pot still sitting almost innocently on the stove. “Are those supposed to be spaghetti?”

Tony looks around in the kitchen, at the unapologetic mess Steve has left behind. Fight or flight, he thinks. He almost regrets that he has never been the kind to back down.

- Steve tries to poison the Avengers by making dinner. Tony saves the day.

Tags: Fluff, Team as Family, Cooking, Friendship Square Fill: Learning to Cook A/N: @iron-man-bingo

Tony opens the door to the kitchen, only to be met by a wall of smoke. The cheerful greeting he had on his lips dies, quickly cut off by a coughing fit. The smoke cloud seems to be made of crushed peppercorns.

“JARVIS,” Tony manages to croak, and blesses the superiority of his own genius over whatever mediocre digital assistants other people have cooked up, for his AI understands him without further words.

The ventilation system turns on immediately, so it takes mere minutes for Tony to be able to see – and breathe – again. Only to burst out laughing. Of all things, he did not expect Captain America, golden boy and all-around quick learner to have turned Tony’s kitchen into a bombed out battlefield.

“This is not funny,” Steve mutters, looking down at the sad remains of whatever he was trying to cook in the pot in his hand.

Tony shakes his head emphatically. “No, you’re right. It’s not.”

When he walks closer, the smell of burnt something becomes almost too much to bear. The pot, that much he can see immediately, is ruined. Not even Dum-E’s boundless enthusiasm will be enough to get the congealed black mass out again.

“What where you trying to do?” Tony asks as he takes the pot from Steve’s hands and dowses the still smoking remains with water before he throws it into the trash.

“It is my turn to cook,” Steve says sheepishly. To make matters worse, he angles towards the trash can as if he contemplates getting the pot back out.

“You call this cooking?” It is all Tony can do not to raise his hands over his head and scream to the heavens. The Italian blood in his veins is shouting for murder. “This is atrocious. I mean -” Tony stops short as his eyes fall on the other pot still sitting almost innocently on the stove. “Are those supposed to be spaghetti?”

Tony’s gut heaves with the urge to either cry or laugh. If they had known about Steve’s horrid cooking skills, they need not have turned him into a supersoldier. They could have simply clad him in an apron and sent him to the Nazis as a cook. The war would have been over before it even began. Battles are not fought well on an empty stomach, and this is outright poison.

“I got distracted making salad,” Steve tries to excuse himself but falls silent when Tony glares at him.

“You get distracted by lifeless greenery and turn your back on the real-life bomb you’ve cooked up yourself?” Tony shakes his head. He wonders how someone with Steve’s metabolism managed to get through life without learning at least the basics of cooking.

Making real spaghetti is an art, Tony will be the first to admit that, but by that he means making them from scratch and with real Italian flavour to it. Every idiot can make noodles. Except for, apparently, their fearless leader.

“I didn’t have much practice,” Steve says, but it sounds so much like a threadbare excuse that Tony clicks his tongue.

“Don’t tell me any nonsense about the Great Depression,” Tony replies flippantly. He takes the second pot from the stove and pushes it right under Steve’s nose. He should face his own shame. “If you didn’t have much food, you should have learned not to waste any.”

Steve narrows his eyes at Tony, then at the ruined spaghetti. “That’s – not how it works,” he protests weakly.

In turn, Tony is occupied with poking at the noodles, grimacing when they blob together, already dissolving, horribly overcooked. Once he deigns them as unsalvageable, they follow Steve’s attempt at a sauce into the trash. The waste hurts, and that despite Tony never having lacked for anything in his life. Nothing material anyway.

He looks around in the kitchen, at the unapologetic mess Steve has left behind. Fight or flight, he thinks. Tony almost regrets that he has never been the kind to back down.

“Well,” he says and shrugs out of his suit jacket, “that’s how it works now.” He has a meeting in half an hour, but surely Pepper will understand that this is more important. They cannot leave Captain America uneducated.

“What are you doing?” Steve asks when, within only a few moments, Tony makes the kitchen his again.

He stacks all the empty packages and bags, brushes the wrangled ruins of cut vegetables remaining on the counters off into the trash can, and wipes the countertops clean before Steve even realizes what is happening.

Picking up two clean cutting boards and knives, Tony sets up two work stations. He is looking into the fridge, getting out fresh – and suitable – food, when he realizes that Steve is still not moving.

“I’m going to show you how to cook,” he says, expecting that to explain everything.

Steve, however, merely stares. “You know how to cook?”

Tony supposes he must make for an unexpected picture, standing in business clothes in front of the open fridge. They have never seen him here other than to get new coffee or sit down for take-out or food someone else has cooked. As a billionaire and constantly busy man, he thinks he should forgive Steve his doubt, but the open scepticism still hurt his pride.

“I’m half-Italian, honey,” Tony counters, rolling his eyes. Having loaded his arms full of ingredients, he pushes the fridge close with his hip. “Of course I can cook.”

While Tony arranges everything he needs around his cutting board, Steve stares. When Tony begins cutting onion and garlic with a speed that is usually reserved for flicking through blueprints, Steve stares. When Tony picks spices without hesitation and smiles at their scent, Steve stares. When Tony haggles two pots and saves Steve’s attempt at a salad at the same time, Steve stares.

To give him credit, Steve also nods at everything Tony says, and manages to cut one zucchini in the time that Tony needs for all the other vegetables. He remembers which box contains the oregano when Tony asks him to add some more to the sauce. And he knows what al dente is supposed to be, if not how to get there.

So, Steve is not hopeless, but throughout all of it he does not stop staring. He is most interested in Tony’s hands and the way he manages to not get stains on his clothes. At the end of it, he looks at Tony with utter awe.

“Here,” Tony says, holding out a spoon with sauce. “I’m not sure if it needs more pepper.”

Steve appears to realize too late that he could have taken the spoon out of Tony’s hand. Instead, he blushes as he bows down and lets Tony feed him. It is adorable enough that Tony refrains from commenting. Especially since Steve’s eyes widen and he hums contentedly.

“This is good,” Steve says once he has straightened again, the colour on his cheeks still lingering.

Tony grins. People usually expect so much from him, while constantly underestimating him. He knows how to do other things than build weapons and suits of armour. The workshop might be his favourite place these days, but that is because real life does not leave him much time to waste it with cooking.

“I don’t know why you’re surprised,” Tony says, just a hint of a challenge in his tone. Then he turns to add some more pepper, just so he does not have to look at Steve when he answers.

“You’re,” Steve begins and trails off. “Well – you.”

Tony’s grin loses some of its humour. He walks over to the cupboard to get out plates and cutlery for their always hungry group.

“When have I ever been bad at anything?” he asks, flippant, and grabs his suit jacket, putting it on like armour.

“People,” Steve answers without hesitation, but he sounds apologetic.

The thing with Steve is, Tony has resented him for far longer than he has loved him, for far longer than he has known him too. There is always friction where the two of them are involved. Their opinions on certain topics will always differ. On the other hand, they simply click. When Steve looks at him like that, Tony cannot stay put out.

“I beg to differ,” Tony drawls but does so with his face open again. From Steve’s small relieved sigh, he knows it is understood that everything is well between them. “I’m fantastic with people.”

Fighting against a smile, Steve straightens. “I mean, do you remember when you –”

“Listen to that,” Tony cuts him off, half-laughing. Everybody has a dozen examples of when Tony was less than able to solve a situation diplomatically. There is a logic to that, of course, because no one leaves nice people alone. No one buys weapons from a man without bite either. “Captain America eats my food while he’s trying to insult me.”

This sounds dangerously close to how Howard used to say, As long as you live under my roof. Laughter bursts from Steve’s lips, though, short but honest, so Tony relaxes his shoulders that have instinctively straightened.

“I’ll do the dishes?” Steve offers, still smiling.

“Not good enough,” Tony says as he pushes a stack of plates into Steve’s hands to distribute on the table. “That’s your part anyway. The cook doesn’t have to clean.”

Steve gets to setting the table without complaint and they work well together. Once everything is done, Tony asks JARVIS to inform the rest of the Avengers that dinner is ready. He turns toward the giant pots of spaghetti and sauce, ready to begin piling food on the plates, when Steve stops him with a hand on his arm.

“Thank you.”

Tony rolls his eyes but is secretly glad. People do not often thank him. “I couldn’t have let you starve,” he says but does not manage to make it sound as dismissing as he aimed for. Perhaps some honesty will not hurt him this time. “Then again, don’t thank me yet. When’s the next time you’re up to cook for the team?”

Steve frowns. “Why? Do you want to make sure you’re not home?” he asks cautiously, not exactly like he thinks that Tony regrets wasting his past hour, but also not like he understands that Tony has had fun.

“I’m going to clear my schedule, silly.” Since Steve is looking at him utterly dumbfounded, Tony elaborates. “Let’s say your Thursday evenings are mine from now on.”

“What?” Steve asks. He obviously does not get where this is going.

“Clearly you need more lessons,” Tony says, pointing at the trashcan with a mischievous grin. “I’m not going to throw you out any time soon, but I couldn’t live myself if you starved to death or poisoned yourself just because you can boil water. So lessons. On Thursdays.”

Tony thinks that the way Steve’s expression brightens is a good sign. Maybe they are really going to make this team thing work.

“I’d like that,” Steve admits quietly but the frown is not yet completely gone. “But only if you really have time.”

“Of course I do.” Tony does not. He never has, but that does not matter. “Go ahead and pick the recipe you want to try next.”

[miloscat]

[Review] Doom Eternal (PS5)

Highs and lows.

I said in my Doom 4 review that its game elements were well balanced. The followup, Doom Eternal, is the opposite: it swings like a toppled gyroscope, exceeding its predecessor or looping around and falling flat.

Let’s start with an upside. Combat is more frantic, with aggressively swarming enemies frequently keeping you on the knife edge of being overwhelmed. Significantly smaller ammo reserves keep you cycling through weapons and improvising, and a few new tools reinforce the loop of expending resources and then replenishing (the now recharging chainsaw restores ammo, flamethrower grants armour, the blood punch gives you some space and is refilled with glory kills, etc.). On top of new enemy types there’s also new ways to interact with enemies, with certain weapons and mods having advantages like lobbing a grenade into a Cacodemon’s mouth. It all makes the fights more exciting and active.

The increased complexity can be a leaden lining, though. Doomguy feels overloaded with tools, between the dash, fiddly ice grenades, blood punch, the late-game sword, the DLC’s hammer, etc. When you slip off the edge during an intense fight in an arena and permanently lose your extra lives (an odd new feature that will instantly revive you if you find these hidden pickups) it’s frustrating. Thankfully you can change difficulty at any time and there’s a wealth of other accessibility options, but no setting can ever make the tedious, prescriptive boss fights fun. And the “new” enemies (mostly reskins) in the DLC that are invincible until they briefly expose their weakpoint, or force you into using the one weapon/mod they’re vulnerable to, only undermine the otherwise experimental feeling of combat.

The game’s so pretty. There’s more colour this time around, and a variety of settings from an Earth city under siege by demons, to a Castlevania Lords of Shadow 2-style techno-gothic base, back to a biome-diverse hell, to Doomguy’s orbital castle hub, to other fantastical realms of the multiverse: the lush, medieval Sentinel world, or the art deco majesty of Urdak. All full of secrets and upgrades to discover, of course. The vast detailed backdrops really made me feel I was playing a next-gen game, whatever that means.

Eternal goes hard on its story, which ends up becoming a weakness as it becomes stuck too far up its own mythology. Doom 4 made its events feel momentous while keeping a light touch and the occasional irreverent moment, but here we’re skipping willy-nilly between dimensions, while treating everything with dour self-seriousness. Doomguy himself is now suddenly at least four different flavours of Chosen One, being a gladiator hero / interdimensional mystic knight / superhero via divine intervention / saviour figure... who never speaks, by choice, because he’s such a macho badass. It’s a bit much. The cosmology is also convoluted. This is a Diablo-style universe where the evil of hell is present and potent, while God is absent and other gods and angels are corrupt and antagonistic. Then there’s a cascade of “turns out” moments where the angels were in league with hell, your robot boss is actually the archangel, God became an AI and died, oh but actually the devil was God all along(??). These revelations vary between “tossed off” and “nonsensical”. More is not better in this case.

I was happy to see what had evolved from the Doom 4 foundation, but equally happy to be done as the campaign’s long long levels started to drag on. It’s worth noting that this instalment is heavier on the “games as a service” side, with seasons of rolling achievements with minor rewards, stacks of cosmetic microtransactions, and a push towards the multiplayer which I didn’t touch. I briefly tried the horde mode, but bounced off when the game judged me for not being fast enough and dying reset my progress. I’ll say it again, when Eternal is at its best it shines brighter than the first game, but its low points make it not as consistently satisfying. Still good though.

[milescpareview]

So You Don’t Want to be a Programmer After All

Being a programmer is not always about sitting on your comfy chairs, wearing your rock-on headphones, and working on a top-notch tech set-up! Is it? Let us tell you what being a programmer actually means and what importance it holds in the market especially for the techpreneurs!

Let us first understand what a programmer means after all!

Talking about programmers, there are those who handle the backend programming and there are those who take care of the front-end. In simple language, the front-end developer does the font, text, content, etc and a backend programmer responsibility is to do all the data, modelling and the backend of the website.

Now, when we talk about full-stack developers, let’s say they are all-rounders! Full-stack developers are software experts, they have this enormous knowledge of front-end and back-end that made them the star of their company. From handling the website to talking to your clients about your new project.

Have a look at the perks these folks hold being a programmer!

Full-stack developers are in demand:

The rise in globalization has made the importance of digitization quite obvious, this transformation has led budding entrepreneurs to take into consideration the necessity of hiring a full stack developer. With the expanding interest in practical applications of machine learning, big data, or AI, believe it or not, demand for full-stack developers will keep mounting. It won’t be long before a full-stack developer is called a linchpin. In addition to that, they are considered as a jack of all trades!.

You can be an integral part of world-changing projects:

There are chances you become a part of projects that create history:

No matter what company you are working for, be it a full-fledged established running organization or some start-up, there is always a chance for you to become a part of projects that change the history of technology. Your compelling set of skills help you stand tall in a bunch of people.

You earn a set of cogent skills:

It’s an age-old axiom that states “words speak louder than words”, in the same manner, your skills and work will set a bar for others. It will speak for you and your capabilities. Being a full-stack developer does take your time, but it pays you back!

Well, these were some of the good sides, but there are more on the plate. We seriously encourage you to think once again about becoming a programmer, and if at all you change your mind, don’t forget to give us a ring.

Boost the prospects as a new-age developer today by joining the PG Certification Program in Full-stack Development offered by IIT Mandi and Wiley. An immersive program designed for next-gen developers to build end-to-end full-stack solutions based on industry standards and customers.

Here Miles Education is the official channel partner for the course, helping to upskill professionals into pro-Full-stack Web developers using Cloud and DevOps.

To earn a PG Certification from IIT Mandi and Wiley, check out — Miles Education.

[daynamartinez22]

Weekly SEO Q&A – Hump Day Hangouts – Episode 306

Click on the video above to watch Episode 306 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Hey everybody, we are now live. Welcome to Hump Day Hangouts. This is Episode 306. Today is the 23rd of September 2020. And this is the last Hump Day Hangout before we live 2020. So if you have not got your ticket yet, head over to cope with live.com, we still got some open seats left, the VIP tickets are gone, there is one VIP plus ticket left. And we got again, some extras for the main tickets where you can still get access to all of the presentations to the case studies. And then you can pick up the executive summaries and you’ll get access to the recordings. So again, if you haven’t yet and you didn’t see the emails that we keep stacking some pretty good bonuses and then this last one, I don’t want to give it away if you’re not on the email list, you need to hop on the list first. That’s the only way you’re gonna get it but we’ve got a free consultation going with one of the presenters who’s doing work as a digital marketing and SEO agency with fortune 500 companies so Enough said that���s just a little teaser because everyone on the email list is getting a shot at that. So before we dive into questions and talk some more about POFU Live and what I was going to they’re gonna say hi to everyone real quick so start at the bottom and work my way up. We got her on Hernan wearing a nice sweater today you look kind of nice.

Ah Oh, man. I’m excited about POFU, man makes black buffalo is coming bro Where the fuck is your ticket? Go to pofulive.com and get your ticket.

All right, I’m not sure whether to be scared or excited but either way, I get what Hernan is throwing down. So I think what are you trying to say that people should come to join us? That should go to footballlab.com I went live on the Facebook group. I think today talking about my topic for Saturday is gonna be pretty awesome. So I’m excited about I’m excited to see what you guys have to share. But I’m excited about what I have to share as well. So it’s gonna be pretty cool. Definitely. I am looking forward to all of them. So let’s, let’s move up here Marco, how are you doing today?

Got you looking a little different. You kind of look dressed up to you got a call? You know, it’s Look, I had to break up my vintage search shirts. somebody commented on it from a previous something. Someone said, Hey, man, nice shirt, like your shirt, whatever. So I said, Hey, you know, I got other vintage shirts. Let me stop breaking them out. And I got a place that I order from also where they have like a whole stack of shirts men from I don’t know, Hawaiian and all these different shirts. So there you go. And

Need I say more. Yeah, POFU. It’s Groundhog Day, man. But this is my POFU, right? We define it as doing what you want to do, instead of what you have to do in whatever it is right.

And even when you have to do something, it’s because it’s what you want to be doing. Think about that. It sounds like an oxymoron having to do something that you want to do or want to do something that you have to do. But it is how we do it is going to be shared on Saturday. Well, this week, not that this Friday, but Friday is going to be a drink off Bradley against anybody who comes up. So there you go. I’m putting my money on the breath.

That is awesome. Yeah, I think we just had one of the VIP attendees ought to go and check if he posted his picture yet. He said he got his beer delivered. It’s in the fridge and ready to go. So looking forward to that on Friday. I am not gonna challenge, Bradley. I’ve learned my lessons and meeting up with you guys that we all trying to say is good. I’m not. I’m just saying I feel it after we get together. Man. We have a good time. But I got a detox after we meet up so it’s not just you, man. It’s not just you, man.

All right, well, Marco is going to be kicking off Sunday at POFU Live so he has got the first talk after we get things going on Sunday. So looking forward to hearing what you’re going to be throwing down Marco. Yeah, I shared see but my mini mastermind gets most of my stuff man mo I’m not gonna say all because I got to keep one in the chamber man just in case. People can turn on your you got to be able to pop them off. So just in case, I keep on back, but they get most of it. So they got a little taste of what I’ll be doing during my presentation. And you know how I toggle my presentation, right? Like, last year? Of course, it was it’s all in your fucking head. And that’s what I went with now this year is going to find out on Sunday.

Outstanding Well, speaking of Sunday, discussions, and presentations Chris, how are you doing today? Doing super well here. I’m still somewhat here surprisingly. So yeah.

And I still have a little bit of work to do for my presentation. So like a bit of fine-tuning. But what I got so far, super exciting, so be excited as well. Cool. Cool. All right. And we were just everyone who’s watching before we right before we went live, I think Bradley, you said you’re, you’re doing a bunch of work on what you’re going to be talking about. Right? You said you were just cranking out some lead gen prospecting stuff. Yeah, I’m still working on the prospecting machine that I’ve set up. It’s, it’s working really well, I just started, I had done it before with some different applications and such, and I’m using a new app. Now that kind of combined everything all into one. And it’s working really, really well. I’ve been prospecting pretty heavy this week. And I’ve got several appointments for lead buyers for Tree Service guys to buy leads from my own assets. But yeah, it’s working really well. And I keep adding to the prospecting machine to make additional automation. So like, even more, follow-ups get added to it all the time. So it’s a work in progress, even what I’m going to be teaching about is that this weekend for POFU Live, but it’s not done, it’s not complete in that I keep adding to it. So over the course of the next couple of months, POFU Live attendees, we have a membership area. And so I’m going to continue to add to that, just like we did last year and the year before so that we can add, you know, I can, I can continue to refine it, make it better, and provide that to the post live attendees. And once it’s finalized, to where I’ve got it to where it’s not a whole lot of tweaking left to do, then that’s when I’ll end up sharing it through in the mastermind as well. So that’s usually within you know, six, eight weeks after the live event, I usually end up sharing what I shared a few live in the mastermind, you know, bits and pieces of it anyways. So I think it’s gonna be pretty valuable. It’s working really well for me. And I just hope that other people can put it to use for them as well. Outstanding. All right, and just before we got on here, I just updated the POFU Live page. We’ve been going back and forth with our last potential speaker, as well as he’s going to be presenting a case study. So I’m really happy about this Jeremy Gottesman and owner of press advantage is going to be joining us so on Sunday afternoon, he’s got a case study lined up going to drive about driving traffic with mass content syndication. He also might be pulling back the what I call it, the pulling back the curtains on a project he’s working on so we’ll see about that but really excited to have Jeremy join us. Of course, we’re going to have Jordan Fowler, Jeffrey Smith, Brian Caddo, and all of us you’re seeing here are all going to be giving presentations on top of that. Rob Beal alright guy running MGYB dedhia. If you have ever been on a PO foo live, you probably heard one of us mentioned dedhia is going to be there talking about the link building wizardry given some insights there for that everyone can put to use. So like I said, head over to POFU Live.com. We are going to shut down ticket sales at midnight on Friday so that everyone has a chance to get the info they need and be there sharp and early at 9am this Saturday, and you’re going to get to look at Hernan dancing in a sunglasses the whole week. No, just kidding. If you want we’ll make him not do that. So anyway, regardless, we’re looking forward to seeing you there. If you have any questions, either leave them on the page here or just shoot an email to support at Semantic mastery.com and we will get you sorted out as quickly as we can. One more thing that I need to comment on because you mentioned Jordan, like people you are presenters, like our rock stars, Jeffrey always brings the heat beyond all of our people. But Jordan, his presentation is what is going to focus on content, how to get your content razor-sharp, and we talk about this is our mini mastermind, this is what takes place we talked about how to get that content razor-sharp for the AI right for the artificial intelligence so that you focus right on the body presenting your entity the right way correctly. So he’s showing how content how you can focus your content to activate this bot so you can tell the bot exactly what your website is about because if you leave the bot to guess I don’t give a shit how good that AI is. It’s going to screw it all up now on top of that he’s going to show us fortunate enough to attend how to monetize it. So you’re gonna make your money back, you know how many times like how can you put a price on someone teaching you how to monetize the content that is razor sharp already to produce results. So think about this so and the guy’s a master you guys know what he’s doing out in his neck of the woods in a what roughly 20 million people metropolitan area Metroplex. So, you know, he’s killing it. He’s killing it. Brian is out there, in his neck of the woods doing the thing he does people in my mini mastermind with somebody who’s going to be lucky enough to be able to join my mastermind. So you get access to all of this. And they’re just like if you’re not hyper-focused on getting to pole for how to get the pole.

How to get in razor-sharp for that process, then we’ll help you along the way. I mean, it doesn’t get any better than that. And I don’t know what that’s worth, I can’t tell you to let my guys tell you what it’s worth being that mini mastermind. That’s awesome. Yeah, I should have definitely talked about those a little bit more. But I’m glad you brought that up Marco because that is going to be some powerful stuff. So I know a little bit about what Jordans been doing some of the success he’s had. So that’s just, I mean, I’m looking forward to all of these, but that’s another one I’m looking forward to it, I can see some great opportunities where I can put it to use for not only myself but potential clients not even do SEO for clients anymore. But there’s some great stuff here that you know, could be their add on services, or again, doing it for my own projects or ourselves. So really looking forward to that. Thanks for adding that.

Alright guys, anything else before we dive into questions?

Nope. All right, Bradley. Let’s do it. Grab the screen.

Firstly, make sure I’ve got all my sensitive tabs. Closed or hidden week. Yeah.

Call it what you want.

Alright, let’s do this.

You got to see my screen correct.

out now we can. Okay.

All right. So let’s see. Where do we start? Also, how about this man when it rains, It pours. We have got the questions today. Geez. Oh, man. Yeah, see that? Yeah.

What WordPress Plugin Do You Recommend For Adding Schema To A Blog?

That’s awesome. Thanks, everybody. For all the questions. Yeah. Let’s, uh, I guess let’s dive into this.

Uh, okay, cool. Let’s start here. Three days of cats are from seven days ago, I believe this was right at the end of the webinar or the hump day hanging out last time, but we’ll answer now Is there a WordPress plugin for adding schema to a blog that you recommend? The only one that I use for adding schema that has like schema? Like a schema generator in it is Seo ultimate pro?

There are other plugins out there that do it. But I don’t know. I’ve not used any of them. So I the only one that I recommend is Seo Ultimate Pro. Do we have a link for that guys? Or no? Yeah, let me grab that. Anybody else has a comment on that? SEO Ultimate Pro, absolutely. The header inserter. Hmm. The way you can insert custom code, as I’ll go and I because I like doing my own coding my own schema. But the inserter code allows me to control it, where it goes by post, by page. What goes where so I really like that function, man. Because you can get down into the nitty-gritty. I’ve also coded my own plugin, which if you’re, of course, one of our paying members, I’ll probably give you access to that where you can dynamically insert schema. This is especially for e-commerce is I’ve been doing some e-commerce lately. So if you need to insert schema, custom schema, and there are things that change, because you have products, then I’ve developed a plugin that will dynamically insert that schema. So it’s pretty good. It works pretty well. Yeah, to be clear.

If you already have schema code that you just want to add to different pages, there’s a number of plugins that will do that, like so go add header, the footer is one of them, there’s a number of plugins that you can do for that. But if you’re looking for a plugin that will generate schema code or structured data, that’s why I mentioned SEO Ultimate Pro, because it actually has both of those functionalities in it. One is on every page or post, it has a schema code generator at the bottom so that you can mark up that the content or the elements of that page or post. But then also there’s the code inserter module and the code inserter plus module and SEO Ultimate Pro, so that you can add code to different pages or posts or, you know, media files or whatever it is that you want to do, you can add to those as well. So it actually does both of those things that will generate structured data, as well as it will allow you to insert code via the code inserter module into you know, various pages and posts and get very granular. So there’s a lot of control available in that plugin suite.

Does Any of Network Empire’s Old WebRing Videos Still And Can It Be Used Together With Semantic Mastery’s Drive Stacking?

Okay, moving on. The next one is Olga says hi SM. I watched your recent Hump Day hangout video and Bradley mentioned he followed the Network Empire when he got started. Yes, I did. Are there any old webring videos? Is any of their old webring videos still relevant? If so, can it be used together with drive stacks as taught by Semantic Mastery? Thanks. Yeah, there’s no doubt though, they’re still relevant. So you know, it’s interesting but the syndication networks that I built I was building before I even knew about network Empire, excuse me network Empire. I didn’t get introduced to Network Empire think until 2013 I believe. When I went to Nashville for what was it OMG live in Nashville. That’s when I got introduced to Network Empire. So I was already doing what network Empire considers what they call webring one right. So are ones which is building branded properties syndicating content to what a republishing to those, but I was doing that already with syndication networks and IFTTT, and so. But yes, when I went, that’s why I was so attracted to Network Empire because when I got introduced to them at the OMG live event in 2013, they started talking about w r1. And web 2.0s and all this stuff. And I was just like, that’s exactly what I’ve been doing with syndication networks and I, at that time, I didn’t fully understand why syndication networks worked so well. But that’s where Network Empire came in is they really took that idea that I was already using, and kind of expanded on that for me, so that I got much more knowledge as to why that worked. And again, that was really the beginning of the Semantic Web. And that’s why when we formed our company, we caught it semantic mastery is because it was about developing those semantic relationships between all those properties, increasing your brand footprint online. All of that is still absolutely relevant today. Some of the methods may have changed slightly, but as far as the the the theory behind it, it absolutely is, is applicable to even projects today. So there’s a wealth of information that you can get from them as well. There’s no question about it. I’ve got nothing bad to say about Network Empire at all. So anybody wants to comment on that?

No, I don’t know enough about what they’re doing now, to be able to comment. I mean, what they were doing? Yes, a lot of it, I would say it’s isn’t even necessarily going out any further than tier one. The way that we do it is through link building. And I guess you could call them kind of, like rings kind of like, but it’s different the way that our approach is a little bit different now. But yeah, totally their branded ring, and they’re what they call their golden frame. And all that’s still relevant, how they do it and where they do it. Like I can’t say, I can’t say I can only comment about what we’re doing now and how we approach the Semantic Web.

So see, the follow-up question on that was if so can it be used together with drive stacking is taught by Semantic Mastery? Absolutely. That’s what I mean. Again, that’s kind of what Marco was just saying was, you know, the way that they teach building out, they teach something similar in that the WR ones and WR twos are almost like SEO shields, right, which is what we do with drive stacks, except we just use Google properties to create that SEO shield and why because Marco always calls it or says it’s where, you know, we’re in the belly of the beast. And we’re basically using Google’s own narcissism against itself to benefit our own properties. So but yes, again, Network Empire training, works very well in conjunction with our training. And even today, I know that they still use you know, drive stacks and such a lot of their members actually buy drive stacks from us. So I don’t know why you buy them anywhere else to be honest with you.

What Do You Mean By Jumplinks In The Drive Stack Strategy?

Alon is up next she says, I guys, just wondering why you use the Google slash URL question mark q equals in front of your web 2.0 and links in your G stack properties. Marco, do you want to? Do you want to reveal why we do that?

No, it’s not something that out that I’ll get into in a free group. We get into the why in heavy hitter club, we get into the why. And always Academy reloaded them the Semantic Mastery mastermind otherwise, not something I’ll talk about. Yeah. So yeah. And that’s why I asked Marco because there’s a specific reason why we do that. But it is something that we talked about in the paid group. So I didn’t want to reveal that here. Unfortunately, Alona let’s just say it’s beneficial to do it that way. So that’s why we do that. But far beyond that. The next question is, and by the way, if you know if the heavy hitter or excuse me, if semantic mastery mastermind is too much for you, as far as a monthly commitment, or, you know, several grand on RYS Academy is too much for you then join heavy hitter club, right. And that’s technical SEO stuff where so a lot of the stuff that’s covered in heavy hitter club is also covered in the mastermind, but the mastermind also covers about business building management, outsourcing prospecting client, you know, getting all that kind of stuff. So there are different levels for reasons, right if you just need technical SEO advice, heavy hitter clubs, your best bet.

So I would encourage you to go check that out.

Is this what you mean by jump links are a type of redirect. Well, that’s a redirect that’s a type of redirect specific to Google, but it’s not a jump link and jump link is when you have an anchor link. And I don’t mean anchor text link, I mean, an anchor link. So you can just go to Google and search what is an anchor link, right. And if you’ll look probably w three schools will come up and you can read about what an anchor link is. But that’s essentially like a table of contents on a page. Do you know what I’m saying? So like, for example, if if you can create a link, like an in-page link so that when you click on that link, it jumps to a specific spot on that page. It’s very easy to set up again, go to W three

Or just go to Google and search anchor links, create anchor links, what is an anchor link, and you’ll read about it. And it’s a very, very simple code to create anchor links. And those are very, very powerful, because you can link to specific parts of a page doesn’t have to just be an in-page link, what I’m saying is, you create the anchor link, but you can link to that specific part of a page or post, externally, right, so you can, you can use the link directly to that. So that’s what a jump link is. They’re very, very powerful. Use them very strategically. And you can get really good results from that. Does anybody want to comment on that? All of this, as you said, is readily available if you search Google, and you’ll know what a redirect is, and what a jump link is, how we use them. And how we strategically place these to get the maximum effect is, again, something that we only deal with, in the paid groups. And if I see you, as a matter of fact, commenting about my shit, and other groups, especially in the free groups, I get very upset. And I’ll call you out on it because I don’t want that.

This is what’s ridiculous to me, man. So you pay a whole lot of money to come in and learn from us to come and get a strategic advantage over everyone else. Then you go to a free group and try to look good. By thinking that you’re looking like like, like a pro, like an expert, Ninja fucked or whatever the fuck it is that you’re trying to look like. And you’re giving away the shit that you’re paying for? It is that come on there. Come on, I think I see. And I see you. I see when you go and do it. You think that I don’t know, someone will come and say, Hey, Marco, someone’s sharing your shit. And then sure enough, there I go. And then I’ll reach out to you privately and you’re not gonna like that. Just so you know. So to clarify, or to be clear was that wasn’t directed at olana? Was it? Not something that cuz he’s not one of our members. Okay. That’s a general comment. I’m just saying in general, coming to people who are paying us and then going and sharing. Now, I only share the good stuff in the paid groups, or once it’s become general knowledge as to why and how, but the why and how to keep that unfair advantage to yourself. So Ilana, if you go and you invest your time, your hard-earned money and time into learning all these things? Would you then go and give it away? Absolutely not cheap, your advantage, your time that you spend coming to here and asking us questions, and going into Google and researching cost you money. So don’t give that away. Go go and go in and apply the shit that you learn. And like totally rock here, your providers will or the sorry that that person do that you’re doing SEO for rock his world rock her world? And then trash more money, but don’t go give it away? Because then what value do you have to offer that somebody else can’t, and they’ll undercut you? They’ll find out who you’re who it is that you’re doing work for.

And they’ll come in at a lower price with the shit that you gave away? Yeah, it’s on you.

When Would You Start Using Paid Traffic To Give Google A Heads Up About Your Business?

Okay, so she’s got a few more questions here. A while we got a lot to go through today, so I’ll try to run through this very quickly. Few paid traffic questions. You’ve mentioned using paid traffic at the start of your SEO campaign to give Google a heads up about you. When would you start using it straight away? Or once you have all your stack citations and everything set up? Um, you know, it just depends. Typically, it depends on what the project is, for me, I’m generally I will run inexpensive traffic, which can be achieved through YouTube, but more likely for clicks directly to web assets, whether it’s a money site or Google properties, display ads work really, really well for that, because the thing about YouTube which might answer the default.

The next question, YouTube ads are more about views to the video, right? Don’t get me wrong, if it’s a good video, if there’s a compelling offer, then you will receive some clicks from the video to whatever destination or target that you want to drive the traffic to. But YouTube is more about I use YouTube ads or Google ads for video, specifically more for helping the video to rank or also for branding purposes, right. So I use YouTube ads to help the video rank if I’m trying to have a video rank. But I really don’t care about a video ranking so much anymore. I really just don’t oftentimes it will rank because of relevant traffic coming to it. But the engagement signals that you’re buying from Google, but I honestly don’t really care much about ranking videos anymore, because I get all the traffic I want from using Google ads and it’s inexpensive, so there’s really no reason for me to go through the trouble ranking videos. a byproduct of relevant engagement relevant views to a video is that it will often rank if the video is optimized to rank. So besides that, use YouTube ads to create branding more or less branding campaigns to constantly expose the brand to potential customers, right. So it’s not so much about driving traffic from the video to the destination. Although I always put a call to action, right, there’s always a call to action to click. But it’s, I don’t get a whole lot of clicks from that I do get clicks, don’t get me wrong, but I don’t get a whole lot of them. It’s more about views. So that said, Display Network ads through Google Display Network ads, when somebody clicks one of those ads, it goes directly to the destination. Right. So it’s not the same as watching a video. It’s remembering what the YouTube badge it’s it’s a two-step process. The first is to get the video seen. The second is to get somebody to click from within the video to the destination, which is where you want them to go. But with a display network ad, it’s the click, it’s a one-step process, that click goes directly to your destination. So I like to use Google Display Network ads for the kind of activating SEO work that I’ve done. And for that, I’ll drive it directly to usually the money site sometimes, if it’s a local project, to the GMB website, or to the Google Map, because both of those are good signals as well. Um, but so usually, I just wait until the money site is ready to for some traffic, and I have the GMB set up the Google My Business profile set up, I don’t usually have to wait, I don’t Excuse me, I don’t usually wait until like I have all this syndication network and drive stack and everything else done because I don’t typically drive traffic to any of those properties you can. But I just usually drive clicks to the money site, the GMB website, or the GMB map. And those are the three things that I typically drive to traffic to. And with that, again, as I said, it’s most of the time I use Google Display Network ads because they’re very, very inexpensive, you can get really, really granular with your audience targeting. So it’s a relevant audience, your geographic targeting, you can get granular with that as well. So you can get highly relevant clicks from specific geographic areas, especially if it’s for local, from known audiences that are in the market or are, you know, interested in by Google knows that they’re in the market or highly likely to be interested in whatever the product or service it is that I’m promoting? Does that make sense? So hopefully, that was clear cleared that up.

You mentioned using YouTube to drive traffic, are you creating videos around your niche? Sorry, sorry to interrupt you. Um, I was, I want to say that. This also applies if you want to do some Facebook traffic or Facebook ads, I’ve started working with a client that, you know, they had, like, I don’t know, three years worth of content, but their SEO wasn’t as good. So I started working with them and the SEO side of things. And what happened is that I started running some Facebook ads for their, you know, for the sad demographic, and also for relevant, you know, locations and whatnot. And that started moving the needle without doing anything else. Because I think that that also comes from you know, you have a digital persona, and you have a digital footprint. So of course, Google Drive, it would be better, but, you know, Facebook traffic, especially traffic to a blog post that they had actually started pushing the blog posts a little bit up better, just because of the fact that we were getting real traffic, real interaction, real signals, you know, people were staying in the side, they were visiting several websites and whatnot. So I think that could be also an alternative. And it’s also cheap traffic, you know, so that’s also uncertainty. So if you drop like Facebook traffic on the zip codes that your potential customer or client wants to, you know, serve, I think that that could help as well. Kickstarting your SEO for sure.

Yeah, absolutely. We call it the art of art, right? activity, relevance, trust, and authority, how you get the activity in there is essential. I mean, you don’t have the three pillars unless you can achieve that.

Adds for branding, especially are crucial. We’re in the Semantic Web, we have to make our entity clear, we have to make everything about our entity clear. And they’re calling it things, not strings, but it’s still keywords. I don’t care what they call it still work. And it’s still a sequence of numbers. At the end of the day. It’s all math, right. But we have to still present that to Google in such a way that it makes a difference from any other visitor who’s not really interacting with your website. I mean, think of the billions of people who access the web. And how many of those people will come to your website and actually interact with whatever it is that you’re presenting really makes a difference. And so sometimes we achieve that without any paid traffic. Yes, using paid traffic. I mean, we can and I often do, but using paid traffic strategically to reinforce the brand and to get people to notice the brand and to give people signals about the brand because they’ll often go and search more about the brand. So while you can’t see this from the ad, necessarily, or they’ll tell someone about the website that they saw all of these things coming together, total that activity, then that there’s a relevant cinched in there. And then there’s the trust and authority coming in. Because Google sees that people are giving you the information that you’re looking for they taking the action that you’re looking for on the website, all of this coming together is what we call the art of art. You can’t have it without one of the three pillars missing. So if you’re looking at your project, and you’re trying to determine what’s wrong, it’s generally one of those three things. And the process, our process takes care of all three. If it’s sick in one way, we know exactly what part of our process takes care of the activity, the relevance, and the trust and authority.

Do You Create Videos On A Specific Niche And Run Ads To Them?

There you go.

So the next say, you mentioned using YouTube to drive traffic, you creating videos around your niche and running traffic to them, or buying ad space on audiences you want to target. Yeah, I mean, again, it’s about I like to try to use in-market audiences or life event audiences, which are predefined audiences, however, you can create custom audiences. There used to be custom intent audiences. And then there was what’s called affinity audiences to which was already defined audiences. Custom intent is where you submit the criteria to Google ads to define an audience. And I’ve talked about that extensively in some of our training again, Adam, I know I asked this all the time. But do we have a link to the YouTube ads for local? Course? I don’t, yeah, let me grab that. Okay, because that’s a course that will help you out a lot. It’s a YouTube ad for local, you can apply that even if it’s not for local, you can still apply the same strategies to a national campaign or whatever. But I go on very specifically on how to create custom intent audiences. And now they’re called custom audiences Google over just like the past week or so has actually merged affinity audiences and custom intent audiences. But the point that I’m trying to make is I always try to buy traffic from relevant audiences both topically, right, which would be like an in-market audience or life event audience or custom audience, that I define what the criteria or the parameters are. And also geographic if it’s for local, which everything I do is for local. So if it’s for geographic, or local projects, I always said geographic targeting as well. So yes, I’m specifically buying engagement signals from a specific audience, right. Last is if you do produce videos, say you have a local roofer, what sort of content would you produce q&a type of stuff, no, I don’t produce videos at all I stopped doing that years ago, other than the stuff that I do for semantic mastery. And a lot of client videos like in other words, like, you know, videos, for prospecting, and that kind of stuff, I don’t produce, like lead gen videos and things, I just don’t do it anymore. I go to Fiverr. And I buy him there. And I’ve got some providers in Fiverr that I use regularly to create commercial like type videos, right? I provide maybe some images or perhaps some images with some short video clips that then they incorporate into the video that they make. And then I add, usually, I provide a script and they either provide the voiceover or I will either record the voiceover myself and submit the voiceover to be added to the video when they render the video. or hire a voiceover from Fiverr voiceover talent to record the voiceover. A lot of times I just record the voiceover myself because I write the script. So I just record the audio file and then send that one I ordered the gig from Fiverr and they produce the video and there are some pretty good providers in there for you know, 50 bucks, you can get a really nice video created with a voiceover track background music and everything, you know, 30 to 62nd video for around 50 bucks, some are more expensive, but you can find decent providers on Fiverr that’s what I do. You know, again, it’s more about the branding for YouTube ads than it is about providing producing traffic although you will get some relevant traffic if you’ve got your targeting right.

Okay.

Have You Used Reddit Ads For Local Campaigns?

Have I used Reddit for ads for local? No, I’ve never been a fan of Reddit. I’ve always hated Reddit, just because I just always hated it. So no, I’ve never done anything with Reddit whatsoever. And anytime I years ago, when I tried to do any SEO stuff in Reddit, my reddits would always get deleted or my accounts would get suspended. So I just I don’t do anything in Reddit at all. Does anybody want to comment on Reddit? No, I can’t comment on it because it’s on Reddit because it’s a foreign beast and I yeah, I don’t understand it. I don’t understand people in Reddit because the same people in Reddit will have one opinion there. And another opinion like in Twitter or in Facebook so well What just happened? You were just disagreeing you’re … we lost your mic.

Still nothing.

How about now. Don’t think Yeah, I don’t know what happened. It just got a hold your head just right, apparently.

All right. Next is uh, yeah, by the way, Reddit, those people in there are brutal. Right now let’s hear from someone who actually uses Reddit. So I think it’s interesting. The only thing I actually have to add to this is just to check and see if they can do local target localized targeting. I’m sure that they can. But the one time I tried it was years ago, and I don’t think they had a very sophisticated targeting system. I think that’s changed now that they’ve taken on investors. So I’m sure that they have, but just make sure before you spend a lot of time looking into this that they can do actually what you want to do in terms of our Yeah, yeah. Remember, I remember Adam, when you, you attempted that for us for Semantic Mastery. And that was right after Reddit opened up their advertising platform. Yeah. Yeah. So that was, it had to be pretty crude at that point, I’m sure.

What Do You Recommend For Video Syndication Software Similar To Tubemogul?

Okay, next is Chris says, Hey, guys, wondering if you have any recommendations for video syndication software back in the day I used tubemogul. I used tubemogul too. I remember that. Before I got bought by Adobe, is there anything good you guys use like that is like IFTTT, but to help spread videos across different websites? No, but you know, I looked at some of them, I don’t know, six months a year ago, somewhere around there, all I would do is just go look for like video distribution software or something like that. And just go search and start doing some,

you know, look at some of the different types of potential district video distribution, the software’s out there, maybe try different keywords, video syndication applications, you know, something like that, do a couple of Google searches and just start researching what you find is different products and find something that looks like it will fit for you. I know there’s some out there I because I’d actually looked at doing that a few months. I don’t know, six months a year ago, I just never never never pulled the trigger on it. But I do understand the point. So take a look at it. Does anybody want to comment on that?

Well, okay, moving. I didn’t know if maybe Adam or Hernan had any ideas?

Do You Suggest Copying And Pasting The Schema Markup From The SEO Shield ID Page To The Money Site?

Okay, next is Ed says, do you suggest copying and pasting the schema markup from the ID page to my SEO shield? Or the ID page of my SEO shield on to my money site to mirror best for implementation? Good idea, bad idea. Any better ideas? Or should the ID page stay standalone? Don’t want to F the money? Don’t want to eff up the money site. Thanks, ed. Yeah, I mean, that the structured data code on your ID page should be the same as what’s on your money site. Except for perhaps, at least the way that I do it except for perhaps the URL for it from the schema code. So for example, the schema code that goes on the money site, the URL field points to the money site, right, and then there’s the ad ID page and all that other stuff. And that all points to where it’s supposed to point to. But then on the ID page, I always put the URL is the ID page. And then the ad ID page is also the same. But it’s the same code essentially. And the difference is the same as in the same as schema, I always put the sameas attribute in the on the money site points to, even though there’s an ID an ad ID designation. I also point the same as to the ID page, like I put a sameas attribute to the ID page. And then likewise, on the idx page, I have the same as attribute the points to the money site. Marco, correct me if I’m wrong, but that’s, I don’t think the structured data should be any different on either one of them really, besides No, no, because you’re mirroring your entity, except for the fact that of that URL change, it’s the same as changes, because now the schema page is the same as the money site, but the money site would then have the schema page.

Same as, right, so you need to flip those. And that’s the only difference that you should have. Because it’s basically the same thing, your distribute, it’s an entity stack. It’s your entity stuck. That’s all it is. And so everywhere that you can replicate the entity, the information should go there.

Yeah, and it should be the same because you don’t want to be the same. Yeah, you don’t want to have different entity info on different assets. Because again, that can start causing ambiguation or confusion to Google’s algorithm. So definitely keep it the same that goes to the press advantage page to your organization page. The same thing, I do the same thing there. It’s the same schema code. It goes into if you have an account, you can add your own structured data to the organization page, do the same thing there, the URL points to the organization page. And then the same and the same as attributes it points to the money site and as well to the ID page, and all of that. So it’s the same code and all three locations, the only thing you do is swap out those couple targets to make it appropriate for the asset that it resides on if that makes sense.

How Do You Get The PUblic URL Of The Amazon S3 Folder Where Uploaded Press Release PDFs Are Located?

Mr. Nashville, Tennessee. All right, he says, When creating PR stacks and uploading the press release PDFs to Amazon s3. How do we get the URL for the folder to build links to I created a public folder and loaded it up with PDFs, the PDFs can be accessed publicly. But when I go back a level to the folder, it just tries to download a zero bytes file without showing anything. You know, I don’t know, because I’ve never done that. Mark might be able to answer that I’ve never tried to power up an entire folder. I’ve only powered up individual file URLs within s3. So I don’t know if you can do that or not Marco, do you know, can you make a folder public in s3, you should be able to but I’ve never tried. That’s what I use it for.

And so I can’t help with this. Unless I go look, if you’re in the heavy hitter club, by all means, come in, and we’ll check it out for you. But I can’t say anything about it without testing.

Yeah, and I’m just wondering, Yeah, that’d be something interesting to test because even if you’ve got a folder, the folder URL, but when you visit the folder URL, it’s prompting a download. I understand that. But what I’m saying is, could you still pass juice to that URL? Even if it’s not like a destination that will render in a browser? In other words, if it’s, it might prompt it as long as they’re public? But yeah, can you still push juice link equity into that folder? to that URL, regardless is what I’m saying? I would say absolutely. As long as it’s public. Yeah, that’s what I would think as well but I haven’t tested it so that’s interesting. Now that would be an interesting test put that on your list for heavy-hitter club Marco.

  Do You Know A Good Banner Widget For WordPress?

The list just keeps growing and growing. Yeah. George’s up says hi guys started this off-topic was wondering if you knew of a good banner widget for WordPress?

No, unfortunately, I don’t I would just google the best banner widget for WordPress or best banner plugin for WordPress and then just go again just go start looking through them and try to try to find one that meets your criteria and your price range and all that kind of stuff. There are probably some free ones out there Honest to God that I’m rarely using other than some basic free plugins almost every time I have the opportunity to purchase the pro version of a plugin I do because they’re usually rather inexpensive and you get a lot more functionality out of them and usually better support if needed and all that kind of stuff. But yeah, just I don’t I can’t help you with that. Unfortunately. There’s one that I used but it wasn’t based on location like the one he wants, but it was like banner rotator It was like yeah, banner rotator I think that’s the one that’s how he was called it was banner rotator. So we rotated banners. And we’ll tell you the best-performing ones in terms of CTR something along those lines. So binary rotator plugin, I think it was pretty clear for us, but you know, like, yeah, there you go. But advertising that I think that was the one advocate, but I’m not entirely sure if that Well, yeah, that was the one advertised. But I’m not entirely sure if that will do what he wants, which is, um, you know, show different banners based on location and stuff that that one should still rotate back, I guess his ad rotate professional. Mike Lee has that. That’s what I was talking about, guys. Yeah, maybe, you know, a lot of the times the pro versions of a plugin will have so much more functionality that will I don’t know, I haven’t researched this. But that looks like that might be one also the fact that it was updated just three days ago. Excuse me, right there. It says three days ago. That’s really important, too. That’s also part of the reason why I like to go with plugins that have a paid upgrade version, because those plugins, typically, even the free versions of them, as long as they have a paid upgrade version of them are supported and constantly updated. If you go with strictly free plugins, a lot of times, that’s not always the case. But what I’m saying is a lot of times those plugins don’t get updated as often. Because they don’t have the revenue to support it. That makes sense. So anyway, check out that that might be one that works for you. Otherwise, just do some Google searching. Use Winter logic isn’t updated. But you can get widgets to control these other plugins that will control widgets so that you can display the banners where you want. Yeah, another one I use is a widget context. I like to use that one a lot. I’ve got that in multiple sites right now, actually. All right. Well, this one did logic isn’t updated, but it still works. Yeah. Um, okay. So why use? I read through this, and I appreciate you pointing. I’m not going to read this out loud, because it’s really just kind of an opinion that you have not necessarily questioned. And I appreciate that anybody that’s watching this webinar can read through this if they’d like.

As far as basically saying, using Microsoft, OneDrive, as opposed to just strictly Google Drive. And the end he points out several reasons why he says that might be wise. And that’s cool, and I appreciate that. Those are all good points. And I do like how you thought that out with the new Windows installation, Windows 10s installations, and force, you know, or by default, it’s using the Microsoft Edge browser and all that kind of stuff. So there are some really valid points that you make in your comments here. And I appreciate that. And I’m sure I have no doubt in my mind that Marco and Rob, who are resident SEO testers, and you know, godfathers of SEO as Marco is called, I’m sure they’ll test this if it gets to that point where we need to. So I appreciate that. Yeah, I would just add that it’s the 8020 rule, where most of my traffic coming from if I can get the bulk of my traffic, I don’t want to learn another, although it’s like, we basically know the algorithm because we know algorithms. It’s just, yeah, I read the comments also, and I appreciate it. And we have a time said, it depends on your niche. Because if you if you’re targeting older people, then, of course, it makes sense to go to Bing. But if you know your audience, and you know that most of your audience is coming from Google, why would you go anywhere else? Yeah, that doesn’t and doesn’t make sense. I always tell people, how much time are you going to spend on it? How much is it going to cost? And is that going than to make sense? How much are you going then going to have to charge your client? And is that going to make sense to the client? All of these things have to come together? Yeah, I understand perfectly. It’s older people. I’ve said that before, that it is older people in business, but in AOL, especially how much financial sense doesn’t make to dedicate that much time to target those people in Bing, when you’ve got your client maxed out, like when you can’t do anything else for that client, in Google, by all means, go elsewhere. Until then, there’s just so much money to be made manipulating Google, that I don’t need to go anywhere else.

Yeah, and that’s kind of like I do a lot of Google Ad stuff. For tree services now. And you know, I’m doing a lot of Google Ad stuff, and I could, I could run Bing Ads, too. But there’s such a small percentage of traffic there. It’s not worth my time to do it. So like Marco said, 8020 to 80% of my traffic comes from, you know, Google alone, like, why would I bother with the other 20%? Which would be big, you know? So again, I’m not saying you can’t, I’m just saying I don’t do that. Just because again, it’s you know, I get a lot more bang for my buck, so to speak, by just working directly within Google.

Does It Matter If You Have A Backlink From HTTP Rather HTTPS?

Okay. Yep. I’m sorry. Go ahead. No, no. Yeah, absolutely. I agree. 100. All right. Here’s BB. What’s up, baby, we wondered where you are. I did anyway, hi, guys, doesn’t matter if you have a backlink from HTTP rather, rather than HTTPS site? No, it shouldn’t matter. As far as I know, it doesn’t matter at all. Marco, does it?

It doesn’t, it doesn’t really matter. What matters is the activity, trust, and authority of the site activity relevant just authority of the website that’s linking to you. Not HTTP or HTTPS, so it shouldn’t matter. Yeah, as far as I know, it doesn’t matter. I could be wrong about that. But, you know, Marco says it as well. I agree. I’ve never really cared about that. Never, never looked into it much either, though. So anyway, why is the mgyb.co? What’s the RDS? I d? str? I don’t know if the domain score domain rank, I think, but okay. Which, which is a third party metric. Yeah, but which one? I can’t keep track. I don’t know. I don’t know if that’s Ahref or I don’t know. That might be SEMRush, it doesn’t matter, BB makes no difference Dr. Ds or whatever the fuck relevance is what matters, activity, relevance, trust, and authority. The relevance especially has to be there. Unless the trust and authority are such that it makes no difference that the link is it has no relevance. And there are those websites where if you can get a link from Google, no matter where you can get it, it’s good.

The next question is why is the mgyb.co more powerful than the raw URL as anchor straight to the money site back? Like, I’m not sure I fully understand that question. Except, do you know, okay, um, yeah, I’m not sure what you’re asking there. Maybe. If you don’t want to clarify number two, I’ll try to answer it later if we have time, which I don’t think we will today.

Is It Better To Create Multiple Articles With One Link To The Money Site Instead Of 2-3 Backlinks In It?

But number three, you say the power of a backlink gets divided between multiple backlinks from the same article created for backlink purposes, such as a press release. So is it better to create multiple articles with which have one link to the money site instead of an article that has two to three backlinks to the money site? And how does it fall within PR stacking? Yes, I mean, so here’s the thing, you know, you have a certain amount of PageRank or link equity, whatever you want to call it flowing into a page, right? So let’s say a press release, for example. Then if you’ve got one link within the content of that press release, then all of that PageRank is going to flow through that one link, or there’s some slight loss through the asset itself, the page itself, but it’s small, it’s nominal. But if you have three links, then it’s going to be split by three. So each link gets 33%. Does that make sense? So yes, if you want to focus more, then you can do that with one link. I typically, like I’ve said through like our PR stacking webinar, and everything else, the way that I typically do it is I do three links. Usually, it’s going to be one link to a blog post. If that’s what I’m highlighting, which is primarily the method that we that I use, then there’s going to be a link to a previous press release within that same PR stack, that silo stack, right, press release silo stack. And then there was usually a third link that goes to one of the branded assets, tier-one assets. But it doesn’t always have to be that way. If you’re trying to push on a specific keyword or to push more power to a specific destination, then you could just do one link to that destination that you want to push to just keep in mind that if you want to keep that kind of daisy chain linking of the silos using press the press release silo, then you’re going to want to link back to the previous press release in that same silo. So there would be two links with that. But so what I’m saying is, if you’re wanting to use PR silo stacking, then you would limit and you want to push more power to your target URL, um, you know, other than the previous press release in that same silo, then just you’d have two links in that press release. I typically, as I said, I just do three links, I do one to the dark target URL that I’m trying to push relevancy to, one to the previous press release in the same silo, and in one to one of the tier one entity assets for that brand. That’s just, that’s just the way that I develop my processes. And that’s how my VA is or my bloggers or to the press releases. So but you can, you can change it up. Remember guys, we give you guidelines or like kind of best practices, but we encourage you to test other things as well. Okay, any comments on that?

Yeah, I only use to target the initial, the initial press release gets one link to the target page, and then one link elsewhere it usually GMB to start it off, then as you know, we linked we daisy chain, those press releases, and then one other link will go elsewhere. But I’m pushing all of that juice from one press release to the other. And that final press release is going to the page. And then I do some other shit that I won’t share here that has some fantastic. So let me get ridiculous to clarify because I’m, I’m confused a little bit. So every subsequent press release and your pre our silos only link to the previous press release not to and then one other and then one other, like okay, tier one property. So two links per property. Never any more than that, too. Right?

kay, so tu tu tu tu, one of those will be two up to a previous press release, of course, in that in that same stack, yeah. And then wherever I want to push additional power, that will still end up and I’m giving away too much. But it all goes and works really well and flows really well. And right about Presley’s four or five, sometimes three, you’re going to start seeing that power push and it pushes more than when you build links into that when it’s all set up. And you’re pushing the team into your GMB and that set up correctly. And you’re pushing into the drive stack and G site and that’s put together correctly and that’s pushing over to that page. That’s when the magic happens man.

How Do You Deal With IFTTT’s Paid Service In Order For The Networks To Work?

Okay, we’re almost out of time. I’d like to run through at least three or four more really quickly, guys. So let’s go through like a lightning round if possible question from Paul F. He actually reached out to me via email with this question, and I said I’d address it today on Hump Day Hangouts. This question has come up multiple times. Guys, please understand that IFTTT has is going to pay but read what they say about the different plan levels, right, there’s the free account and it says you’re only allowed to create three applets you can turn on as many applets in your account as you as your heart desires, but you can only create three applets then you can go to a pro-level, which you can pay like 299 a month or whatever the hell it is. It’s very inexpensive. And there you can create applets um, you can create unlimited applets So my point is the free IFTTT accounts, you can still have all of the syndication applets in that account, and you can turn them all on you can only create three applets within a free account. Okay, the paid account will allow you to create as many applets as you want. That’s the only difference. So the point is if you buy networks from us, you’re still to get the network the IFTTT account set up with all the applets in there that we need for our syndication networks to work, okay, you just can’t go in and create any more than three. And if you already have applets in that account that are all turned on, then I don’t know, you might be able to create them in there if you if you’re not created, the ones that we provide. So my point is just read what it says very carefully. And it specifically states that you can turn on as many as you want. With the free account, you can only create three and a free account though you have to go to a paid account before you can create additional applets. Comment. Nope, perfect.

How Do You Prepare For The Time When Google Turns Off The Old GSites?

Oh laughs next, how do we get prepared for Google turning off the old g sites? Do we know if the links will be redirected, go into Google your old g site, log into that the sites google.com click to the classic sites, when you pull up and when you go to Edit whatever sites are in there, right? So click the site, it’ll prompt you to switch it or convert it to the new site. And then it went through that prompt process. It’ll ask you to if you want to keep the same URL or the old URL, check to keep the same URL otherwise all of the old link building and everything else, I don’t know if an automatic redirect is set up or not. Because I’ve just always said keep the same URL and convert to the new sites. But at some point, Google is going to convert the old sites to the new sites on its own if you didn’t go in and initiate that ahead of time before that deadline, comments.

How Do You Use The Excel Report in MGYB’s Keyword Research Service?

Now, moving on. Jason Gerald says I have purchased the keyword research but would like a better understanding of how to use the Excel report. Do you have a video or something that can review this with me?

I can’t remember if we did a video, but it tells you right in right in the legend. When you get the spreadsheet delivered there, there’s a legend on there that tells you exactly what the H H tab is and what it’s for. If you need more information than that, then like I’m not sure that we don’t have enough time here. But I think we did a keyword research video. I’ve done it before where I’ve explained the link building game and what to do because the three categories that you get are free, it’s all suggestions for you to follow, but you know your niche better than we do, and how those keywords that we give you in that niche apply to whatever it is that you’re doing all we can give you suggested keywords, questions, answers, everything that we found relevant in your niche sometimes we do provide you some irrelevant results but I mean that that’s a small percentage of the overall thousands and thousands sometimes hundreds of thousands of keywords that you get use the categories that we that suggested categories, use them as silos, start your silos there and then use the supporting keywords that we give.

Should You Use Full Text Or Summary Of The Feed In The Syndication Network?

Or you go man is a lot of good questions. I wish I had more time guys I’d stay and answer some more. I’m sorry, I’m not gonna be able to get to all these. Uh, next is called purchases syndication network wanted to know if feeds need to be full text or if summary will do also any advice for optimizing the efficiency of syndication networks. Okay, I always prefer full text. The reason why is because summaries when you go into WordPress settings reading, then you can select whether your RSS feed shows a summary or full text of the posts in the feed. I like to select Full Text because first of all summary posts will look kind of spammy on the blog accounts within the syndication network. So word blogger, Tumblr, WordPress, they can look rather spammy because they’re just short snippets as opposed to the full-text post is not full context there. Also, I like the fact that when you have the full text, they in any internal links from your post body with that you publish to your blog, right with an internal link to the pages that you want to rank, silo architecture, internal linking strategy, all of that those links will be present in the post that gets published on the blog accounts especially but also in like the drive, Google Docs. So like the Drive folder, and all that all of that full text means full text, including the links will be included in wherever it gets syndicated to where the full text is published some of those like bookmarking sites, it won’t do that. But for the blogs and like WordPress and one or excuse me, a drive and one OneDrive and all of that. It will post create those links as well. Okay, so I prefer that.

What Form Creator Do You Recommend For GSites?

The last question is five o'clock we probably need to go really quick fit says drop the link to the charity Marco, would you ever do? Okay. I’ve also dropped some links to YouTube videos that we have on syndication networks that we did April of last year and then the webinar that we did for mgyb.co for syndication networks also for the one who was wondering about syndication. Yeah. Um, he asked me

Do I recommend a good form creator that would work for G sites? Well, I’m using an app called lead simplify for lead generation. It helps to distribute leads to buyers and that kind of stuff. And it, I’ve got a form creator in there. That’s awesome. And I use that in G sites. But I think any sort of like Form Builder plugin for WordPress, it a lot of the times if you upgrade to a paid version like I know, there’s alike, I think one that I just recently tried was formidable, is what is called, but a lot of those form plugins. WordPress form plugins will have a pro version I just talked about that earlier, which will give you the ability to create, like embed codes out of the forms, and that kind of stuff. So I would recommend that anybody here have any comments on that? No, no, same as you Yeah, just find one that works and make sure it can embed. Okay, and the last, the last part of this and then I’ve got to wrap it up, guys is uh, he asks, If you’re running a link building gig, and instead of the hundred links that have asked for you only run to five or six is that good strategy? Yeah, fits, you don’t have to submit 100 target URLs, we just say that’s the maximum that you can submit. So yeah, if you’ve got, you know, if you’ve got very specific targets that you’re trying to power up, then you don’t need to submit any more than just those specific URLs. That’s just we just provide that as a maximum so that when somebody gets like their syndication, their SEO shield back, and they’ve got their syndication, network properties, all their drive stack files and folders, and all of that, you can put those all in one link building gig, up to 100, your target URLs, and then submit all of that so that everything starts to get powered up. But I all the time. There’s a lot of times I’ll buy a link building gig, specifically to just one URL, like So literally, like even a Nitro kit link building gig to go to one page on the G site if I’m really trying to push power to that one page for some reason. So yeah, it’s just a guideline. Okay. Okay. Well, thanks, everybody for being here. Don’t forget POFU Live this weekend again. Got your ticket yet go to pofulive.com. We’ll see you guys there. Thanks, everybody. Bye, everyone, everyone.

Weekly SEO Q&A – Hump Day Hangouts – Episode 306 published first on your-t1-blog-url

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Weekly SEO Q&A – Hump Day Hangouts – Episode 306

Click on the video above to watch Episode 306 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

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Announcement

Hey everybody, we are now live. Welcome to Hump Day Hangouts. This is Episode 306. Today is the 23rd of September 2020. And this is the last Hump Day Hangout before we live 2020. So if you have not got your ticket yet, head over to cope with live.com, we still got some open seats left, the VIP tickets are gone, there is one VIP plus ticket left. And we got again, some extras for the main tickets where you can still get access to all of the presentations to the case studies. And then you can pick up the executive summaries and you’ll get access to the recordings. So again, if you haven’t yet and you didn’t see the emails that we keep stacking some pretty good bonuses and then this last one, I don’t want to give it away if you’re not on the email list, you need to hop on the list first. That’s the only way you’re gonna get it but we’ve got a free consultation going with one of the presenters who’s doing work as a digital marketing and SEO agency with fortune 500 companies so Enough said that’s just a little teaser because everyone on the email list is getting a shot at that. So before we dive into questions and talk some more about POFU Live and what I was going to they’re gonna say hi to everyone real quick so start at the bottom and work my way up. We got her on Hernan wearing a nice sweater today you look kind of nice.

Ah Oh, man. I’m excited about POFU, man makes black buffalo is coming bro Where the fuck is your ticket? Go to pofulive.com and get your ticket.

All right, I’m not sure whether to be scared or excited but either way, I get what Hernan is throwing down. So I think what are you trying to say that people should come to join us? That should go to footballlab.com I went live on the Facebook group. I think today talking about my topic for Saturday is gonna be pretty awesome. So I’m excited about I’m excited to see what you guys have to share. But I’m excited about what I have to share as well. So it’s gonna be pretty cool. Definitely. I am looking forward to all of them. So let’s, let’s move up here Marco, how are you doing today?

Got you looking a little different. You kind of look dressed up to you got a call? You know, it’s Look, I had to break up my vintage search shirts. somebody commented on it from a previous something. Someone said, Hey, man, nice shirt, like your shirt, whatever. So I said, Hey, you know, I got other vintage shirts. Let me stop breaking them out. And I got a place that I order from also where they have like a whole stack of shirts men from I don’t know, Hawaiian and all these different shirts. So there you go. And

Need I say more. Yeah, POFU. It’s Groundhog Day, man. But this is my POFU, right? We define it as doing what you want to do, instead of what you have to do in whatever it is right.

And even when you have to do something, it’s because it’s what you want to be doing. Think about that. It sounds like an oxymoron having to do something that you want to do or want to do something that you have to do. But it is how we do it is going to be shared on Saturday. Well, this week, not that this Friday, but Friday is going to be a drink off Bradley against anybody who comes up. So there you go. I’m putting my money on the breath.

That is awesome. Yeah, I think we just had one of the VIP attendees ought to go and check if he posted his picture yet. He said he got his beer delivered. It’s in the fridge and ready to go. So looking forward to that on Friday. I am not gonna challenge, Bradley. I’ve learned my lessons and meeting up with you guys that we all trying to say is good. I’m not. I’m just saying I feel it after we get together. Man. We have a good time. But I got a detox after we meet up so it’s not just you, man. It’s not just you, man.

All right, well, Marco is going to be kicking off Sunday at POFU Live so he has got the first talk after we get things going on Sunday. So looking forward to hearing what you’re going to be throwing down Marco. Yeah, I shared see but my mini mastermind gets most of my stuff man mo I’m not gonna say all because I got to keep one in the chamber man just in case. People can turn on your you got to be able to pop them off. So just in case, I keep on back, but they get most of it. So they got a little taste of what I’ll be doing during my presentation. And you know how I toggle my presentation, right? Like, last year? Of course, it was it’s all in your fucking head. And that’s what I went with now this year is going to find out on Sunday.

Outstanding Well, speaking of Sunday, discussions, and presentations Chris, how are you doing today? Doing super well here. I’m still somewhat here surprisingly. So yeah.

And I still have a little bit of work to do for my presentation. So like a bit of fine-tuning. But what I got so far, super exciting, so be excited as well. Cool. Cool. All right. And we were just everyone who’s watching before we right before we went live, I think Bradley, you said you’re, you’re doing a bunch of work on what you’re going to be talking about. Right? You said you were just cranking out some lead gen prospecting stuff. Yeah, I’m still working on the prospecting machine that I’ve set up. It’s, it’s working really well, I just started, I had done it before with some different applications and such, and I’m using a new app. Now that kind of combined everything all into one. And it’s working really, really well. I’ve been prospecting pretty heavy this week. And I’ve got several appointments for lead buyers for Tree Service guys to buy leads from my own assets. But yeah, it’s working really well. And I keep adding to the prospecting machine to make additional automation. So like, even more, follow-ups get added to it all the time. So it’s a work in progress, even what I’m going to be teaching about is that this weekend for POFU Live, but it’s not done, it’s not complete in that I keep adding to it. So over the course of the next couple of months, POFU Live attendees, we have a membership area. And so I’m going to continue to add to that, just like we did last year and the year before so that we can add, you know, I can, I can continue to refine it, make it better, and provide that to the post live attendees. And once it’s finalized, to where I’ve got it to where it’s not a whole lot of tweaking left to do, then that’s when I’ll end up sharing it through in the mastermind as well. So that’s usually within you know, six, eight weeks after the live event, I usually end up sharing what I shared a few live in the mastermind, you know, bits and pieces of it anyways. So I think it’s gonna be pretty valuable. It’s working really well for me. And I just hope that other people can put it to use for them as well. Outstanding. All right, and just before we got on here, I just updated the POFU Live page. We’ve been going back and forth with our last potential speaker, as well as he’s going to be presenting a case study. So I’m really happy about this Jeremy Gottesman and owner of press advantage is going to be joining us so on Sunday afternoon, he’s got a case study lined up going to drive about driving traffic with mass content syndication. He also might be pulling back the what I call it, the pulling back the curtains on a project he’s working on so we’ll see about that but really excited to have Jeremy join us. Of course, we’re going to have Jordan Fowler, Jeffrey Smith, Brian Caddo, and all of us you’re seeing here are all going to be giving presentations on top of that. Rob Beal alright guy running MGYB dedhia. If you have ever been on a PO foo live, you probably heard one of us mentioned dedhia is going to be there talking about the link building wizardry given some insights there for that everyone can put to use. So like I said, head over to POFU Live.com. We are going to shut down ticket sales at midnight on Friday so that everyone has a chance to get the info they need and be there sharp and early at 9am this Saturday, and you’re going to get to look at Hernan dancing in a sunglasses the whole week. No, just kidding. If you want we’ll make him not do that. So anyway, regardless, we’re looking forward to seeing you there. If you have any questions, either leave them on the page here or just shoot an email to support at Semantic mastery.com and we will get you sorted out as quickly as we can. One more thing that I need to comment on because you mentioned Jordan, like people you are presenters, like our rock stars, Jeffrey always brings the heat beyond all of our people. But Jordan, his presentation is what is going to focus on content, how to get your content razor-sharp, and we talk about this is our mini mastermind, this is what takes place we talked about how to get that content razor-sharp for the AI right for the artificial intelligence so that you focus right on the body presenting your entity the right way correctly. So he’s showing how content how you can focus your content to activate this bot so you can tell the bot exactly what your website is about because if you leave the bot to guess I don’t give a shit how good that AI is. It’s going to screw it all up now on top of that he’s going to show us fortunate enough to attend how to monetize it. So you’re gonna make your money back, you know how many times like how can you put a price on someone teaching you how to monetize the content that is razor sharp already to produce results. So think about this so and the guy’s a master you guys know what he’s doing out in his neck of the woods in a what roughly 20 million people metropolitan area Metroplex. So, you know, he’s killing it. He’s killing it. Brian is out there, in his neck of the woods doing the thing he does people in my mini mastermind with somebody who’s going to be lucky enough to be able to join my mastermind. So you get access to all of this. And they’re just like if you’re not hyper-focused on getting to pole for how to get the pole.

How to get in razor-sharp for that process, then we’ll help you along the way. I mean, it doesn’t get any better than that. And I don’t know what that’s worth, I can’t tell you to let my guys tell you what it’s worth being that mini mastermind. That’s awesome. Yeah, I should have definitely talked about those a little bit more. But I’m glad you brought that up Marco because that is going to be some powerful stuff. So I know a little bit about what Jordans been doing some of the success he’s had. So that’s just, I mean, I’m looking forward to all of these, but that’s another one I’m looking forward to it, I can see some great opportunities where I can put it to use for not only myself but potential clients not even do SEO for clients anymore. But there’s some great stuff here that you know, could be their add on services, or again, doing it for my own projects or ourselves. So really looking forward to that. Thanks for adding that.

Alright guys, anything else before we dive into questions?

Nope. All right, Bradley. Let’s do it. Grab the screen.

Firstly, make sure I’ve got all my sensitive tabs. Closed or hidden week. Yeah.

Call it what you want.

Alright, let’s do this.

You got to see my screen correct.

out now we can. Okay.

All right. So let’s see. Where do we start? Also, how about this man when it rains, It pours. We have got the questions today. Geez. Oh, man. Yeah, see that? Yeah.

What WordPress Plugin Do You Recommend For Adding Schema To A Blog?

That’s awesome. Thanks, everybody. For all the questions. Yeah. Let’s, uh, I guess let’s dive into this.

Uh, okay, cool. Let’s start here. Three days of cats are from seven days ago, I believe this was right at the end of the webinar or the hump day hanging out last time, but we’ll answer now Is there a WordPress plugin for adding schema to a blog that you recommend? The only one that I use for adding schema that has like schema? Like a schema generator in it is Seo ultimate pro?

There are other plugins out there that do it. But I don’t know. I’ve not used any of them. So I the only one that I recommend is Seo Ultimate Pro. Do we have a link for that guys? Or no? Yeah, let me grab that. Anybody else has a comment on that? SEO Ultimate Pro, absolutely. The header inserter. Hmm. The way you can insert custom code, as I’ll go and I because I like doing my own coding my own schema. But the inserter code allows me to control it, where it goes by post, by page. What goes where so I really like that function, man. Because you can get down into the nitty-gritty. I’ve also coded my own plugin, which if you’re, of course, one of our paying members, I’ll probably give you access to that where you can dynamically insert schema. This is especially for e-commerce is I’ve been doing some e-commerce lately. So if you need to insert schema, custom schema, and there are things that change, because you have products, then I’ve developed a plugin that will dynamically insert that schema. So it’s pretty good. It works pretty well. Yeah, to be clear.

If you already have schema code that you just want to add to different pages, there’s a number of plugins that will do that, like so go add header, the footer is one of them, there’s a number of plugins that you can do for that. But if you’re looking for a plugin that will generate schema code or structured data, that’s why I mentioned SEO Ultimate Pro, because it actually has both of those functionalities in it. One is on every page or post, it has a schema code generator at the bottom so that you can mark up that the content or the elements of that page or post. But then also there’s the code inserter module and the code inserter plus module and SEO Ultimate Pro, so that you can add code to different pages or posts or, you know, media files or whatever it is that you want to do, you can add to those as well. So it actually does both of those things that will generate structured data, as well as it will allow you to insert code via the code inserter module into you know, various pages and posts and get very granular. So there’s a lot of control available in that plugin suite.

Does Any of Network Empire’s Old WebRing Videos Still And Can It Be Used Together With Semantic Mastery’s Drive Stacking?

Okay, moving on. The next one is Olga says hi SM. I watched your recent Hump Day hangout video and Bradley mentioned he followed the Network Empire when he got started. Yes, I did. Are there any old webring videos? Is any of their old webring videos still relevant? If so, can it be used together with drive stacks as taught by Semantic Mastery? Thanks. Yeah, there’s no doubt though, they’re still relevant. So you know, it’s interesting but the syndication networks that I built I was building before I even knew about network Empire, excuse me network Empire. I didn’t get introduced to Network Empire think until 2013 I believe. When I went to Nashville for what was it OMG live in Nashville. That’s when I got introduced to Network Empire. So I was already doing what network Empire considers what they call webring one right. So are ones which is building branded properties syndicating content to what a republishing to those, but I was doing that already with syndication networks and IFTTT, and so. But yes, when I went, that’s why I was so attracted to Network Empire because when I got introduced to them at the OMG live event in 2013, they started talking about w r1. And web 2.0s and all this stuff. And I was just like, that’s exactly what I’ve been doing with syndication networks and I, at that time, I didn’t fully understand why syndication networks worked so well. But that’s where Network Empire came in is they really took that idea that I was already using, and kind of expanded on that for me, so that I got much more knowledge as to why that worked. And again, that was really the beginning of the Semantic Web. And that’s why when we formed our company, we caught it semantic mastery is because it was about developing those semantic relationships between all those properties, increasing your brand footprint online. All of that is still absolutely relevant today. Some of the methods may have changed slightly, but as far as the the the theory behind it, it absolutely is, is applicable to even projects today. So there’s a wealth of information that you can get from them as well. There’s no question about it. I’ve got nothing bad to say about Network Empire at all. So anybody wants to comment on that?

No, I don’t know enough about what they’re doing now, to be able to comment. I mean, what they were doing? Yes, a lot of it, I would say it’s isn’t even necessarily going out any further than tier one. The way that we do it is through link building. And I guess you could call them kind of, like rings kind of like, but it’s different the way that our approach is a little bit different now. But yeah, totally their branded ring, and they’re what they call their golden frame. And all that’s still relevant, how they do it and where they do it. Like I can’t say, I can’t say I can only comment about what we’re doing now and how we approach the Semantic Web.

So see, the follow-up question on that was if so can it be used together with drive stacking is taught by Semantic Mastery? Absolutely. That’s what I mean. Again, that’s kind of what Marco was just saying was, you know, the way that they teach building out, they teach something similar in that the WR ones and WR twos are almost like SEO shields, right, which is what we do with drive stacks, except we just use Google properties to create that SEO shield and why because Marco always calls it or says it’s where, you know, we’re in the belly of the beast. And we’re basically using Google’s own narcissism against itself to benefit our own properties. So but yes, again, Network Empire training, works very well in conjunction with our training. And even today, I know that they still use you know, drive stacks and such a lot of their members actually buy drive stacks from us. So I don’t know why you buy them anywhere else to be honest with you.

What Do You Mean By Jumplinks In The Drive Stack Strategy?

Alon is up next she says, I guys, just wondering why you use the Google slash URL question mark q equals in front of your web 2.0 and links in your G stack properties. Marco, do you want to? Do you want to reveal why we do that?

No, it’s not something that out that I’ll get into in a free group. We get into the why in heavy hitter club, we get into the why. And always Academy reloaded them the Semantic Mastery mastermind otherwise, not something I’ll talk about. Yeah. So yeah. And that’s why I asked Marco because there’s a specific reason why we do that. But it is something that we talked about in the paid group. So I didn’t want to reveal that here. Unfortunately, Alona let’s just say it’s beneficial to do it that way. So that’s why we do that. But far beyond that. The next question is, and by the way, if you know if the heavy hitter or excuse me, if semantic mastery mastermind is too much for you, as far as a monthly commitment, or, you know, several grand on RYS Academy is too much for you then join heavy hitter club, right. And that’s technical SEO stuff where so a lot of the stuff that’s covered in heavy hitter club is also covered in the mastermind, but the mastermind also covers about business building management, outsourcing prospecting client, you know, getting all that kind of stuff. So there are different levels for reasons, right if you just need technical SEO advice, heavy hitter clubs, your best bet.

So I would encourage you to go check that out.

Is this what you mean by jump links are a type of redirect. Well, that’s a redirect that’s a type of redirect specific to Google, but it’s not a jump link and jump link is when you have an anchor link. And I don’t mean anchor text link, I mean, an anchor link. So you can just go to Google and search what is an anchor link, right. And if you’ll look probably w three schools will come up and you can read about what an anchor link is. But that’s essentially like a table of contents on a page. Do you know what I’m saying? So like, for example, if if you can create a link, like an in-page link so that when you click on that link, it jumps to a specific spot on that page. It’s very easy to set up again, go to W three

Or just go to Google and search anchor links, create anchor links, what is an anchor link, and you’ll read about it. And it’s a very, very simple code to create anchor links. And those are very, very powerful, because you can link to specific parts of a page doesn’t have to just be an in-page link, what I’m saying is, you create the anchor link, but you can link to that specific part of a page or post, externally, right, so you can, you can use the link directly to that. So that’s what a jump link is. They’re very, very powerful. Use them very strategically. And you can get really good results from that. Does anybody want to comment on that? All of this, as you said, is readily available if you search Google, and you’ll know what a redirect is, and what a jump link is, how we use them. And how we strategically place these to get the maximum effect is, again, something that we only deal with, in the paid groups. And if I see you, as a matter of fact, commenting about my shit, and other groups, especially in the free groups, I get very upset. And I’ll call you out on it because I don’t want that.

This is what’s ridiculous to me, man. So you pay a whole lot of money to come in and learn from us to come and get a strategic advantage over everyone else. Then you go to a free group and try to look good. By thinking that you’re looking like like, like a pro, like an expert, Ninja fucked or whatever the fuck it is that you’re trying to look like. And you’re giving away the shit that you’re paying for? It is that come on there. Come on, I think I see. And I see you. I see when you go and do it. You think that I don’t know, someone will come and say, Hey, Marco, someone’s sharing your shit. And then sure enough, there I go. And then I’ll reach out to you privately and you’re not gonna like that. Just so you know. So to clarify, or to be clear was that wasn’t directed at olana? Was it? Not something that cuz he’s not one of our members. Okay. That’s a general comment. I’m just saying in general, coming to people who are paying us and then going and sharing. Now, I only share the good stuff in the paid groups, or once it’s become general knowledge as to why and how, but the why and how to keep that unfair advantage to yourself. So Ilana, if you go and you invest your time, your hard-earned money and time into learning all these things? Would you then go and give it away? Absolutely not cheap, your advantage, your time that you spend coming to here and asking us questions, and going into Google and researching cost you money. So don’t give that away. Go go and go in and apply the shit that you learn. And like totally rock here, your providers will or the sorry that that person do that you’re doing SEO for rock his world rock her world? And then trash more money, but don’t go give it away? Because then what value do you have to offer that somebody else can’t, and they’ll undercut you? They’ll find out who you’re who it is that you’re doing work for.

And they’ll come in at a lower price with the shit that you gave away? Yeah, it’s on you.

When Would You Start Using Paid Traffic To Give Google A Heads Up About Your Business?

Okay, so she’s got a few more questions here. A while we got a lot to go through today, so I’ll try to run through this very quickly. Few paid traffic questions. You’ve mentioned using paid traffic at the start of your SEO campaign to give Google a heads up about you. When would you start using it straight away? Or once you have all your stack citations and everything set up? Um, you know, it just depends. Typically, it depends on what the project is, for me, I’m generally I will run inexpensive traffic, which can be achieved through YouTube, but more likely for clicks directly to web assets, whether it’s a money site or Google properties, display ads work really, really well for that, because the thing about YouTube which might answer the default.

The next question, YouTube ads are more about views to the video, right? Don’t get me wrong, if it’s a good video, if there’s a compelling offer, then you will receive some clicks from the video to whatever destination or target that you want to drive the traffic to. But YouTube is more about I use YouTube ads or Google ads for video, specifically more for helping the video to rank or also for branding purposes, right. So I use YouTube ads to help the video rank if I’m trying to have a video rank. But I really don’t care about a video ranking so much anymore. I really just don’t oftentimes it will rank because of relevant traffic coming to it. But the engagement signals that you’re buying from Google, but I honestly don’t really care much about ranking videos anymore, because I get all the traffic I want from using Google ads and it’s inexpensive, so there’s really no reason for me to go through the trouble ranking videos. a byproduct of relevant engagement relevant views to a video is that it will often rank if the video is optimized to rank. So besides that, use YouTube ads to create branding more or less branding campaigns to constantly expose the brand to potential customers, right. So it’s not so much about driving traffic from the video to the destination. Although I always put a call to action, right, there’s always a call to action to click. But it’s, I don’t get a whole lot of clicks from that I do get clicks, don’t get me wrong, but I don’t get a whole lot of them. It’s more about views. So that said, Display Network ads through Google Display Network ads, when somebody clicks one of those ads, it goes directly to the destination. Right. So it’s not the same as watching a video. It’s remembering what the YouTube badge it’s it’s a two-step process. The first is to get the video seen. The second is to get somebody to click from within the video to the destination, which is where you want them to go. But with a display network ad, it’s the click, it’s a one-step process, that click goes directly to your destination. So I like to use Google Display Network ads for the kind of activating SEO work that I’ve done. And for that, I’ll drive it directly to usually the money site sometimes, if it’s a local project, to the GMB website, or to the Google Map, because both of those are good signals as well. Um, but so usually, I just wait until the money site is ready to for some traffic, and I have the GMB set up the Google My Business profile set up, I don’t usually have to wait, I don’t Excuse me, I don’t usually wait until like I have all this syndication network and drive stack and everything else done because I don’t typically drive traffic to any of those properties you can. But I just usually drive clicks to the money site, the GMB website, or the GMB map. And those are the three things that I typically drive to traffic to. And with that, again, as I said, it’s most of the time I use Google Display Network ads because they’re very, very inexpensive, you can get really, really granular with your audience targeting. So it’s a relevant audience, your geographic targeting, you can get granular with that as well. So you can get highly relevant clicks from specific geographic areas, especially if it’s for local, from known audiences that are in the market or are, you know, interested in by Google knows that they’re in the market or highly likely to be interested in whatever the product or service it is that I’m promoting? Does that make sense? So hopefully, that was clear cleared that up.

You mentioned using YouTube to drive traffic, are you creating videos around your niche? Sorry, sorry to interrupt you. Um, I was, I want to say that. This also applies if you want to do some Facebook traffic or Facebook ads, I’ve started working with a client that, you know, they had, like, I don’t know, three years worth of content, but their SEO wasn’t as good. So I started working with them and the SEO side of things. And what happened is that I started running some Facebook ads for their, you know, for the sad demographic, and also for relevant, you know, locations and whatnot. And that started moving the needle without doing anything else. Because I think that that also comes from you know, you have a digital persona, and you have a digital footprint. So of course, Google Drive, it would be better, but, you know, Facebook traffic, especially traffic to a blog post that they had actually started pushing the blog posts a little bit up better, just because of the fact that we were getting real traffic, real interaction, real signals, you know, people were staying in the side, they were visiting several websites and whatnot. So I think that could be also an alternative. And it’s also cheap traffic, you know, so that’s also uncertainty. So if you drop like Facebook traffic on the zip codes that your potential customer or client wants to, you know, serve, I think that that could help as well. Kickstarting your SEO for sure.

Yeah, absolutely. We call it the art of art, right? activity, relevance, trust, and authority, how you get the activity in there is essential. I mean, you don’t have the three pillars unless you can achieve that.

Adds for branding, especially are crucial. We’re in the Semantic Web, we have to make our entity clear, we have to make everything about our entity clear. And they’re calling it things, not strings, but it’s still keywords. I don’t care what they call it still work. And it’s still a sequence of numbers. At the end of the day. It’s all math, right. But we have to still present that to Google in such a way that it makes a difference from any other visitor who’s not really interacting with your website. I mean, think of the billions of people who access the web. And how many of those people will come to your website and actually interact with whatever it is that you’re presenting really makes a difference. And so sometimes we achieve that without any paid traffic. Yes, using paid traffic. I mean, we can and I often do, but using paid traffic strategically to reinforce the brand and to get people to notice the brand and to give people signals about the brand because they’ll often go and search more about the brand. So while you can’t see this from the ad, necessarily, or they’ll tell someone about the website that they saw all of these things coming together, total that activity, then that there’s a relevant cinched in there. And then there’s the trust and authority coming in. Because Google sees that people are giving you the information that you’re looking for they taking the action that you’re looking for on the website, all of this coming together is what we call the art of art. You can’t have it without one of the three pillars missing. So if you’re looking at your project, and you’re trying to determine what’s wrong, it’s generally one of those three things. And the process, our process takes care of all three. If it’s sick in one way, we know exactly what part of our process takes care of the activity, the relevance, and the trust and authority.

Do You Create Videos On A Specific Niche And Run Ads To Them?

There you go.

So the next say, you mentioned using YouTube to drive traffic, you creating videos around your niche and running traffic to them, or buying ad space on audiences you want to target. Yeah, I mean, again, it’s about I like to try to use in-market audiences or life event audiences, which are predefined audiences, however, you can create custom audiences. There used to be custom intent audiences. And then there was what’s called affinity audiences to which was already defined audiences. Custom intent is where you submit the criteria to Google ads to define an audience. And I’ve talked about that extensively in some of our training again, Adam, I know I asked this all the time. But do we have a link to the YouTube ads for local? Course? I don’t, yeah, let me grab that. Okay, because that’s a course that will help you out a lot. It’s a YouTube ad for local, you can apply that even if it’s not for local, you can still apply the same strategies to a national campaign or whatever. But I go on very specifically on how to create custom intent audiences. And now they’re called custom audiences Google over just like the past week or so has actually merged affinity audiences and custom intent audiences. But the point that I’m trying to make is I always try to buy traffic from relevant audiences both topically, right, which would be like an in-market audience or life event audience or custom audience, that I define what the criteria or the parameters are. And also geographic if it’s for local, which everything I do is for local. So if it’s for geographic, or local projects, I always said geographic targeting as well. So yes, I’m specifically buying engagement signals from a specific audience, right. Last is if you do produce videos, say you have a local roofer, what sort of content would you produce q&a type of stuff, no, I don’t produce videos at all I stopped doing that years ago, other than the stuff that I do for semantic mastery. And a lot of client videos like in other words, like, you know, videos, for prospecting, and that kind of stuff, I don’t produce, like lead gen videos and things, I just don’t do it anymore. I go to Fiverr. And I buy him there. And I’ve got some providers in Fiverr that I use regularly to create commercial like type videos, right? I provide maybe some images or perhaps some images with some short video clips that then they incorporate into the video that they make. And then I add, usually, I provide a script and they either provide the voiceover or I will either record the voiceover myself and submit the voiceover to be added to the video when they render the video. or hire a voiceover from Fiverr voiceover talent to record the voiceover. A lot of times I just record the voiceover myself because I write the script. So I just record the audio file and then send that one I ordered the gig from Fiverr and they produce the video and there are some pretty good providers in there for you know, 50 bucks, you can get a really nice video created with a voiceover track background music and everything, you know, 30 to 62nd video for around 50 bucks, some are more expensive, but you can find decent providers on Fiverr that’s what I do. You know, again, it’s more about the branding for YouTube ads than it is about providing producing traffic although you will get some relevant traffic if you’ve got your targeting right.

Okay.

Have You Used Reddit Ads For Local Campaigns?

Have I used Reddit for ads for local? No, I’ve never been a fan of Reddit. I’ve always hated Reddit, just because I just always hated it. So no, I’ve never done anything with Reddit whatsoever. And anytime I years ago, when I tried to do any SEO stuff in Reddit, my reddits would always get deleted or my accounts would get suspended. So I just I don’t do anything in Reddit at all. Does anybody want to comment on Reddit? No, I can’t comment on it because it’s on Reddit because it’s a foreign beast and I yeah, I don’t understand it. I don’t understand people in Reddit because the same people in Reddit will have one opinion there. And another opinion like in Twitter or in Facebook so well What just happened? You were just disagreeing you’re … we lost your mic.

Still nothing.

How about now. Don’t think Yeah, I don’t know what happened. It just got a hold your head just right, apparently.

All right. Next is uh, yeah, by the way, Reddit, those people in there are brutal. Right now let’s hear from someone who actually uses Reddit. So I think it’s interesting. The only thing I actually have to add to this is just to check and see if they can do local target localized targeting. I’m sure that they can. But the one time I tried it was years ago, and I don’t think they had a very sophisticated targeting system. I think that’s changed now that they’ve taken on investors. So I’m sure that they have, but just make sure before you spend a lot of time looking into this that they can do actually what you want to do in terms of our Yeah, yeah. Remember, I remember Adam, when you, you attempted that for us for Semantic Mastery. And that was right after Reddit opened up their advertising platform. Yeah. Yeah. So that was, it had to be pretty crude at that point, I’m sure.

What Do You Recommend For Video Syndication Software Similar To Tubemogul?

Okay, next is Chris says, Hey, guys, wondering if you have any recommendations for video syndication software back in the day I used tubemogul. I used tubemogul too. I remember that. Before I got bought by Adobe, is there anything good you guys use like that is like IFTTT, but to help spread videos across different websites? No, but you know, I looked at some of them, I don’t know, six months a year ago, somewhere around there, all I would do is just go look for like video distribution software or something like that. And just go search and start doing some,

you know, look at some of the different types of potential district video distribution, the software’s out there, maybe try different keywords, video syndication applications, you know, something like that, do a couple of Google searches and just start researching what you find is different products and find something that looks like it will fit for you. I know there’s some out there I because I’d actually looked at doing that a few months. I don’t know, six months a year ago, I just never never never pulled the trigger on it. But I do understand the point. So take a look at it. Does anybody want to comment on that?

Well, okay, moving. I didn’t know if maybe Adam or Hernan had any ideas?

Do You Suggest Copying And Pasting The Schema Markup From The SEO Shield ID Page To The Money Site?

Okay, next is Ed says, do you suggest copying and pasting the schema markup from the ID page to my SEO shield? Or the ID page of my SEO shield on to my money site to mirror best for implementation? Good idea, bad idea. Any better ideas? Or should the ID page stay standalone? Don’t want to F the money? Don’t want to eff up the money site. Thanks, ed. Yeah, I mean, that the structured data code on your ID page should be the same as what’s on your money site. Except for perhaps, at least the way that I do it except for perhaps the URL for it from the schema code. So for example, the schema code that goes on the money site, the URL field points to the money site, right, and then there’s the ad ID page and all that other stuff. And that all points to where it’s supposed to point to. But then on the ID page, I always put the URL is the ID page. And then the ad ID page is also the same. But it’s the same code essentially. And the difference is the same as in the same as schema, I always put the sameas attribute in the on the money site points to, even though there’s an ID an ad ID designation. I also point the same as to the ID page, like I put a sameas attribute to the ID page. And then likewise, on the idx page, I have the same as attribute the points to the money site. Marco, correct me if I’m wrong, but that’s, I don’t think the structured data should be any different on either one of them really, besides No, no, because you’re mirroring your entity, except for the fact that of that URL change, it’s the same as changes, because now the schema page is the same as the money site, but the money site would then have the schema page.

Same as, right, so you need to flip those. And that’s the only difference that you should have. Because it’s basically the same thing, your distribute, it’s an entity stack. It’s your entity stuck. That’s all it is. And so everywhere that you can replicate the entity, the information should go there.

Yeah, and it should be the same because you don’t want to be the same. Yeah, you don’t want to have different entity info on different assets. Because again, that can start causing ambiguation or confusion to Google’s algorithm. So definitely keep it the same that goes to the press advantage page to your organization page. The same thing, I do the same thing there. It’s the same schema code. It goes into if you have an account, you can add your own structured data to the organization page, do the same thing there, the URL points to the organization page. And then the same and the same as attributes it points to the money site and as well to the ID page, and all of that. So it’s the same code and all three locations, the only thing you do is swap out those couple targets to make it appropriate for the asset that it resides on if that makes sense.

How Do You Get The PUblic URL Of The Amazon S3 Folder Where Uploaded Press Release PDFs Are Located?

Mr. Nashville, Tennessee. All right, he says, When creating PR stacks and uploading the press release PDFs to Amazon s3. How do we get the URL for the folder to build links to I created a public folder and loaded it up with PDFs, the PDFs can be accessed publicly. But when I go back a level to the folder, it just tries to download a zero bytes file without showing anything. You know, I don’t know, because I’ve never done that. Mark might be able to answer that I’ve never tried to power up an entire folder. I’ve only powered up individual file URLs within s3. So I don’t know if you can do that or not Marco, do you know, can you make a folder public in s3, you should be able to but I’ve never tried. That’s what I use it for.

And so I can’t help with this. Unless I go look, if you’re in the heavy hitter club, by all means, come in, and we’ll check it out for you. But I can’t say anything about it without testing.

Yeah, and I’m just wondering, Yeah, that’d be something interesting to test because even if you’ve got a folder, the folder URL, but when you visit the folder URL, it’s prompting a download. I understand that. But what I’m saying is, could you still pass juice to that URL? Even if it’s not like a destination that will render in a browser? In other words, if it’s, it might prompt it as long as they’re public? But yeah, can you still push juice link equity into that folder? to that URL, regardless is what I’m saying? I would say absolutely. As long as it’s public. Yeah, that’s what I would think as well but I haven’t tested it so that’s interesting. Now that would be an interesting test put that on your list for heavy-hitter club Marco.

  Do You Know A Good Banner Widget For WordPress?

The list just keeps growing and growing. Yeah. George’s up says hi guys started this off-topic was wondering if you knew of a good banner widget for WordPress?

No, unfortunately, I don’t I would just google the best banner widget for WordPress or best banner plugin for WordPress and then just go again just go start looking through them and try to try to find one that meets your criteria and your price range and all that kind of stuff. There are probably some free ones out there Honest to God that I’m rarely using other than some basic free plugins almost every time I have the opportunity to purchase the pro version of a plugin I do because they’re usually rather inexpensive and you get a lot more functionality out of them and usually better support if needed and all that kind of stuff. But yeah, just I don’t I can’t help you with that. Unfortunately. There’s one that I used but it wasn’t based on location like the one he wants, but it was like banner rotator It was like yeah, banner rotator I think that’s the one that’s how he was called it was banner rotator. So we rotated banners. And we’ll tell you the best-performing ones in terms of CTR something along those lines. So binary rotator plugin, I think it was pretty clear for us, but you know, like, yeah, there you go. But advertising that I think that was the one advocate, but I’m not entirely sure if that Well, yeah, that was the one advertised. But I’m not entirely sure if that will do what he wants, which is, um, you know, show different banners based on location and stuff that that one should still rotate back, I guess his ad rotate professional. Mike Lee has that. That’s what I was talking about, guys. Yeah, maybe, you know, a lot of the times the pro versions of a plugin will have so much more functionality that will I don’t know, I haven’t researched this. But that looks like that might be one also the fact that it was updated just three days ago. Excuse me, right there. It says three days ago. That’s really important, too. That’s also part of the reason why I like to go with plugins that have a paid upgrade version, because those plugins, typically, even the free versions of them, as long as they have a paid upgrade version of them are supported and constantly updated. If you go with strictly free plugins, a lot of times, that’s not always the case. But what I’m saying is a lot of times those plugins don’t get updated as often. Because they don’t have the revenue to support it. That makes sense. So anyway, check out that that might be one that works for you. Otherwise, just do some Google searching. Use Winter logic isn’t updated. But you can get widgets to control these other plugins that will control widgets so that you can display the banners where you want. Yeah, another one I use is a widget context. I like to use that one a lot. I’ve got that in multiple sites right now, actually. All right. Well, this one did logic isn’t updated, but it still works. Yeah. Um, okay. So why use? I read through this, and I appreciate you pointing. I’m not going to read this out loud, because it’s really just kind of an opinion that you have not necessarily questioned. And I appreciate that anybody that’s watching this webinar can read through this if they’d like.

As far as basically saying, using Microsoft, OneDrive, as opposed to just strictly Google Drive. And the end he points out several reasons why he says that might be wise. And that’s cool, and I appreciate that. Those are all good points. And I do like how you thought that out with the new Windows installation, Windows 10s installations, and force, you know, or by default, it’s using the Microsoft Edge browser and all that kind of stuff. So there are some really valid points that you make in your comments here. And I appreciate that. And I’m sure I have no doubt in my mind that Marco and Rob, who are resident SEO testers, and you know, godfathers of SEO as Marco is called, I’m sure they’ll test this if it gets to that point where we need to. So I appreciate that. Yeah, I would just add that it’s the 8020 rule, where most of my traffic coming from if I can get the bulk of my traffic, I don’t want to learn another, although it’s like, we basically know the algorithm because we know algorithms. It’s just, yeah, I read the comments also, and I appreciate it. And we have a time said, it depends on your niche. Because if you if you’re targeting older people, then, of course, it makes sense to go to Bing. But if you know your audience, and you know that most of your audience is coming from Google, why would you go anywhere else? Yeah, that doesn’t and doesn’t make sense. I always tell people, how much time are you going to spend on it? How much is it going to cost? And is that going than to make sense? How much are you going then going to have to charge your client? And is that going to make sense to the client? All of these things have to come together? Yeah, I understand perfectly. It’s older people. I’ve said that before, that it is older people in business, but in AOL, especially how much financial sense doesn’t make to dedicate that much time to target those people in Bing, when you’ve got your client maxed out, like when you can’t do anything else for that client, in Google, by all means, go elsewhere. Until then, there’s just so much money to be made manipulating Google, that I don’t need to go anywhere else.

Yeah, and that’s kind of like I do a lot of Google Ad stuff. For tree services now. And you know, I’m doing a lot of Google Ad stuff, and I could, I could run Bing Ads, too. But there’s such a small percentage of traffic there. It’s not worth my time to do it. So like Marco said, 8020 to 80% of my traffic comes from, you know, Google alone, like, why would I bother with the other 20%? Which would be big, you know? So again, I’m not saying you can’t, I’m just saying I don’t do that. Just because again, it’s you know, I get a lot more bang for my buck, so to speak, by just working directly within Google.

Does It Matter If You Have A Backlink From HTTP Rather HTTPS?

Okay. Yep. I’m sorry. Go ahead. No, no. Yeah, absolutely. I agree. 100. All right. Here’s BB. What’s up, baby, we wondered where you are. I did anyway, hi, guys, doesn’t matter if you have a backlink from HTTP rather, rather than HTTPS site? No, it shouldn’t matter. As far as I know, it doesn’t matter at all. Marco, does it?

It doesn’t, it doesn’t really matter. What matters is the activity, trust, and authority of the site activity relevant just authority of the website that’s linking to you. Not HTTP or HTTPS, so it shouldn’t matter. Yeah, as far as I know, it doesn’t matter. I could be wrong about that. But, you know, Marco says it as well. I agree. I’ve never really cared about that. Never, never looked into it much either, though. So anyway, why is the mgyb.co? What’s the RDS? I d? str? I don’t know if the domain score domain rank, I think, but okay. Which, which is a third party metric. Yeah, but which one? I can’t keep track. I don’t know. I don’t know if that’s Ahref or I don’t know. That might be SEMRush, it doesn’t matter, BB makes no difference Dr. Ds or whatever the fuck relevance is what matters, activity, relevance, trust, and authority. The relevance especially has to be there. Unless the trust and authority are such that it makes no difference that the link is it has no relevance. And there are those websites where if you can get a link from Google, no matter where you can get it, it’s good.

The next question is why is the mgyb.co more powerful than the raw URL as anchor straight to the money site back? Like, I’m not sure I fully understand that question. Except, do you know, okay, um, yeah, I’m not sure what you’re asking there. Maybe. If you don’t want to clarify number two, I’ll try to answer it later if we have time, which I don’t think we will today.

Is It Better To Create Multiple Articles With One Link To The Money Site Instead Of 2-3 Backlinks In It?

But number three, you say the power of a backlink gets divided between multiple backlinks from the same article created for backlink purposes, such as a press release. So is it better to create multiple articles with which have one link to the money site instead of an article that has two to three backlinks to the money site? And how does it fall within PR stacking? Yes, I mean, so here’s the thing, you know, you have a certain amount of PageRank or link equity, whatever you want to call it flowing into a page, right? So let’s say a press release, for example. Then if you’ve got one link within the content of that press release, then all of that PageRank is going to flow through that one link, or there’s some slight loss through the asset itself, the page itself, but it’s small, it’s nominal. But if you have three links, then it’s going to be split by three. So each link gets 33%. Does that make sense? So yes, if you want to focus more, then you can do that with one link. I typically, like I’ve said through like our PR stacking webinar, and everything else, the way that I typically do it is I do three links. Usually, it’s going to be one link to a blog post. If that’s what I’m highlighting, which is primarily the method that we that I use, then there’s going to be a link to a previous press release within that same PR stack, that silo stack, right, press release silo stack. And then there was usually a third link that goes to one of the branded assets, tier-one assets. But it doesn’t always have to be that way. If you’re trying to push on a specific keyword or to push more power to a specific destination, then you could just do one link to that destination that you want to push to just keep in mind that if you want to keep that kind of daisy chain linking of the silos using press the press release silo, then you’re going to want to link back to the previous press release in that same silo. So there would be two links with that. But so what I’m saying is, if you’re wanting to use PR silo stacking, then you would limit and you want to push more power to your target URL, um, you know, other than the previous press release in that same silo, then just you’d have two links in that press release. I typically, as I said, I just do three links, I do one to the dark target URL that I’m trying to push relevancy to, one to the previous press release in the same silo, and in one to one of the tier one entity assets for that brand. That’s just, that’s just the way that I develop my processes. And that’s how my VA is or my bloggers or to the press releases. So but you can, you can change it up. Remember guys, we give you guidelines or like kind of best practices, but we encourage you to test other things as well. Okay, any comments on that?

Yeah, I only use to target the initial, the initial press release gets one link to the target page, and then one link elsewhere it usually GMB to start it off, then as you know, we linked we daisy chain, those press releases, and then one other link will go elsewhere. But I’m pushing all of that juice from one press release to the other. And that final press release is going to the page. And then I do some other shit that I won’t share here that has some fantastic. So let me get ridiculous to clarify because I’m, I’m confused a little bit. So every subsequent press release and your pre our silos only link to the previous press release not to and then one other and then one other, like okay, tier one property. So two links per property. Never any more than that, too. Right?

kay, so tu tu tu tu, one of those will be two up to a previous press release, of course, in that in that same stack, yeah. And then wherever I want to push additional power, that will still end up and I’m giving away too much. But it all goes and works really well and flows really well. And right about Presley’s four or five, sometimes three, you’re going to start seeing that power push and it pushes more than when you build links into that when it’s all set up. And you’re pushing the team into your GMB and that set up correctly. And you’re pushing into the drive stack and G site and that’s put together correctly and that’s pushing over to that page. That’s when the magic happens man.

How Do You Deal With IFTTT’s Paid Service In Order For The Networks To Work?

Okay, we’re almost out of time. I’d like to run through at least three or four more really quickly, guys. So let’s go through like a lightning round if possible question from Paul F. He actually reached out to me via email with this question, and I said I’d address it today on Hump Day Hangouts. This question has come up multiple times. Guys, please understand that IFTTT has is going to pay but read what they say about the different plan levels, right, there’s the free account and it says you’re only allowed to create three applets you can turn on as many applets in your account as you as your heart desires, but you can only create three applets then you can go to a pro-level, which you can pay like 299 a month or whatever the hell it is. It’s very inexpensive. And there you can create applets um, you can create unlimited applets So my point is the free IFTTT accounts, you can still have all of the syndication applets in that account, and you can turn them all on you can only create three applets within a free account. Okay, the paid account will allow you to create as many applets as you want. That’s the only difference. So the point is if you buy networks from us, you’re still to get the network the IFTTT account set up with all the applets in there that we need for our syndication networks to work, okay, you just can’t go in and create any more than three. And if you already have applets in that account that are all turned on, then I don’t know, you might be able to create them in there if you if you’re not created, the ones that we provide. So my point is just read what it says very carefully. And it specifically states that you can turn on as many as you want. With the free account, you can only create three and a free account though you have to go to a paid account before you can create additional applets. Comment. Nope, perfect.

How Do You Prepare For The Time When Google Turns Off The Old GSites?

Oh laughs next, how do we get prepared for Google turning off the old g sites? Do we know if the links will be redirected, go into Google your old g site, log into that the sites google.com click to the classic sites, when you pull up and when you go to Edit whatever sites are in there, right? So click the site, it’ll prompt you to switch it or convert it to the new site. And then it went through that prompt process. It’ll ask you to if you want to keep the same URL or the old URL, check to keep the same URL otherwise all of the old link building and everything else, I don’t know if an automatic redirect is set up or not. Because I’ve just always said keep the same URL and convert to the new sites. But at some point, Google is going to convert the old sites to the new sites on its own if you didn’t go in and initiate that ahead of time before that deadline, comments.

How Do You Use The Excel Report in MGYB’s Keyword Research Service?

Now, moving on. Jason Gerald says I have purchased the keyword research but would like a better understanding of how to use the Excel report. Do you have a video or something that can review this with me?

I can’t remember if we did a video, but it tells you right in right in the legend. When you get the spreadsheet delivered there, there’s a legend on there that tells you exactly what the H H tab is and what it’s for. If you need more information than that, then like I’m not sure that we don’t have enough time here. But I think we did a keyword research video. I’ve done it before where I’ve explained the link building game and what to do because the three categories that you get are free, it’s all suggestions for you to follow, but you know your niche better than we do, and how those keywords that we give you in that niche apply to whatever it is that you’re doing all we can give you suggested keywords, questions, answers, everything that we found relevant in your niche sometimes we do provide you some irrelevant results but I mean that that’s a small percentage of the overall thousands and thousands sometimes hundreds of thousands of keywords that you get use the categories that we that suggested categories, use them as silos, start your silos there and then use the supporting keywords that we give.

Should You Use Full Text Or Summary Of The Feed In The Syndication Network?

Or you go man is a lot of good questions. I wish I had more time guys I’d stay and answer some more. I’m sorry, I’m not gonna be able to get to all these. Uh, next is called purchases syndication network wanted to know if feeds need to be full text or if summary will do also any advice for optimizing the efficiency of syndication networks. Okay, I always prefer full text. The reason why is because summaries when you go into WordPress settings reading, then you can select whether your RSS feed shows a summary or full text of the posts in the feed. I like to select Full Text because first of all summary posts will look kind of spammy on the blog accounts within the syndication network. So word blogger, Tumblr, WordPress, they can look rather spammy because they’re just short snippets as opposed to the full-text post is not full context there. Also, I like the fact that when you have the full text, they in any internal links from your post body with that you publish to your blog, right with an internal link to the pages that you want to rank, silo architecture, internal linking strategy, all of that those links will be present in the post that gets published on the blog accounts especially but also in like the drive, Google Docs. So like the Drive folder, and all that all of that full text means full text, including the links will be included in wherever it gets syndicated to where the full text is published some of those like bookmarking sites, it won’t do that. But for the blogs and like WordPress and one or excuse me, a drive and one OneDrive and all of that. It will post create those links as well. Okay, so I prefer that.

What Form Creator Do You Recommend For GSites?

The last question is five o'clock we probably need to go really quick fit says drop the link to the charity Marco, would you ever do? Okay. I’ve also dropped some links to YouTube videos that we have on syndication networks that we did April of last year and then the webinar that we did for mgyb.co for syndication networks also for the one who was wondering about syndication. Yeah. Um, he asked me

Do I recommend a good form creator that would work for G sites? Well, I’m using an app called lead simplify for lead generation. It helps to distribute leads to buyers and that kind of stuff. And it, I’ve got a form creator in there. That’s awesome. And I use that in G sites. But I think any sort of like Form Builder plugin for WordPress, it a lot of the times if you upgrade to a paid version like I know, there’s alike, I think one that I just recently tried was formidable, is what is called, but a lot of those form plugins. WordPress form plugins will have a pro version I just talked about that earlier, which will give you the ability to create, like embed codes out of the forms, and that kind of stuff. So I would recommend that anybody here have any comments on that? No, no, same as you Yeah, just find one that works and make sure it can embed. Okay, and the last, the last part of this and then I’ve got to wrap it up, guys is uh, he asks, If you’re running a link building gig, and instead of the hundred links that have asked for you only run to five or six is that good strategy? Yeah, fits, you don’t have to submit 100 target URLs, we just say that’s the maximum that you can submit. So yeah, if you’ve got, you know, if you’ve got very specific targets that you’re trying to power up, then you don’t need to submit any more than just those specific URLs. That’s just we just provide that as a maximum so that when somebody gets like their syndication, their SEO shield back, and they’ve got their syndication, network properties, all their drive stack files and folders, and all of that, you can put those all in one link building gig, up to 100, your target URLs, and then submit all of that so that everything starts to get powered up. But I all the time. There’s a lot of times I’ll buy a link building gig, specifically to just one URL, like So literally, like even a Nitro kit link building gig to go to one page on the G site if I’m really trying to push power to that one page for some reason. So yeah, it’s just a guideline. Okay. Okay. Well, thanks, everybody for being here. Don’t forget POFU Live this weekend again. Got your ticket yet go to pofulive.com. We’ll see you guys there. Thanks, everybody. Bye, everyone, everyone.

Weekly SEO Q&A – Hump Day Hangouts – Episode 306 published first on your-t1-blog-url

[milescpareview]

3 Ground Challenges in Assessing Hires for Full-stack Development

Full-stack developers are not one-size-fits-all; they are diverse and require distinct distributions of expertise and talent based on the particular role. This makes assessing full-stack developers significantly hard. Employers often view full-stack assessments from a worm’s eye of assessing only full-stack developers — those who work across the backend and frontend.

Developers usually have specialized capabilities on the front or backend coupled with an understanding of the other aspects of creating an application. This spells out the need for devising tailored assessments for the same full-stack developer role based on the candidate’s skillsets and the company’s specific parameters.

Keeping this complexity in mind, read on to know 3 major challenges that come with assessing the hires for full-stack development:

Disparities in Expectations

As full-stack developers are not one-size-fits-all; so, using a universal approach to onboarding will only end in talent disparity. Several technology stacks, including MERN, MEAN, and LAMP, demand specific tech expertise or understanding of particular aspects — some more than the others.

If organizations keep on recruiting general full-stack developers, it will flood their workforce with talent that is not geared toward the actual job responsibilities.

On the flip side, if they look for developers with only a limited set of skills, they will end up staving off competent candidates who may not have comprehensive knowledge of non-essential technologies. So, it is crucial to identify the exact skills essential for a role to design specific assessments and interview questionnaires.

Tracking Full-Stack Assessments

Full-stack development inherently entails the entire spectrum of software development — from the back-end to the front-end. To demonstrate the full-stack expertise, hiring managers often ask candidates to develop an entire application as part of their assessment procedure. Reasonably then, a full-stack task can keep on for hours, days, and (sometimes) even weeks, making it considerably challenging for manual tracking.

Manual tracking woes have compelled several employers to turn to lesser-suited ways of assessments. But ongoing developments in AI-driven recruiting solutions have made it increasingly feasible to track such time-pressing assignments virtually.

Customizing Accurate Assessments

All companies have their unique tech stacks, and so are the full-stack assessments they devise for onboarding.

Case in point, the role of full-stack Python developer might require Flask + PostgreSQL, Django + MySQL, or Django + MongoDB, as per the particular database and framework a company utilizes. Hence, an extensive full-stack assessment must support various mixes of technologies.

Even experts have to tie their code to other components of software development. Hence, companies should customize full-stack assessments to analyze both front-end and back-end developers by providing them a mission statement with a half-completed code and asking them to develop an integrated solution.

Designing these customized assessments is tough, and as such, several companies go with more generalized approaches to screening. Full-stack development is a fast-paced field, requiring candidates to continuously upskill with new programming languages, frameworks, and tech stacks.

As such, generalized approaches of measuring a candidate’s experience through their CVs or generic assessments are not workable. Rather, companies should focus on assessing a customized blend of up-to-date technical capabilities to examine a candidate’s expertise.

The Bottom Line

The need for full-stack developers is apparent, so are the gaps in the recruiting process. Many have discussed the doom of full-stack development or how the 2020 tech stack will fill in for it.

But let us face it — the full-stack will not go anywhere. As such, companies should truly look into how they are analyzing candidates for this role and whether their existing methods are enough to pull in the top talent.

As businesses embrace trends such as mixed reality (MR) or low-code or look to increase offshore tech talent onboarding, customized assessments will have a principal role to play toward making these a reality.

Boost the prospects as a new-age developer today by joining the PG Certification Program in Full-stack Development offered by IIT Mandi and Wiley. An immersive program designed for next-gen developers to build end-to-end full-stack solutions based on industry standards and customers.

Here Miles Education is the official channel partner for the course, helping to upskill professionals into pro-Full-stack Web developers using Cloud and DevOps.

To earn a PG Certification from IIT Mandi and Wiley, check out — Miles Education.