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shipmistress9 · 5 years

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FTLOAP: Chapter 45: The Time Will Come When You'll Have To Rise

Fandom: HTTYD

Theme: Hiccstrid - Medieval-style AU - Romance - Angst/Hurt/Comfort

Summary: Reduced to little more than a stable boy, Hiccup, despite his noble birth, has few prospects for more in life. But when he meets a girl who came to look at the horses, being a stable boy might not be enough anymore. Together, they have tough choices to make and great risks to navigate if they want to survive and be together.

Rating: Explicit

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Discord-server for discussions and questions

Part 1: Prologue; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11;

Part 2: Chapter 12; Chapter 13; Chapter 14; Interlude 1; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26; Interlude 2; Chapter 27: Chapter 28 ; Chapter 29 ; Chapter 30; Chapter 31; Chapter 32; Interlude 3; Bonus 1; Chapter 33

Part 3: Chapter 34; Chapter 35; Chapter 36; Interlude 4; Chapter 37; Chapter 38; Chapter 39; Chapter 40; Interlude 5; Chapter 41; Chapter 42; Chapter 43; Chapter 44

Alpha/Co-author: @athingofvikings

tagging @drchee5e @hey-its-laura-again @thepixiedustfactory

. – * – _ . o O o . _ – * – .

AN: Woohoo! I actually managed another chapter, hard to believe, I know...

I think at this point, it would be more sensible to remove any scheduled updates, and I just post the next chapter when it's done. Fair warning though: November is fast approaching now and with it NaNoWriMo. I'm not going to participate in that this year, but my alpha-reader does. So I don't know how much time he'll have for editing and helping. And after NaNo, I'm very close to my delivery date already, so no promises about updates then, either. However, I solidly plan to at least post one more chapter before that! Afterwards, I don't know how quickly I will get back to writing. If you have questions though, you can always contact me through PM here or through the ATOV Discord server. And without a regular update schedule, I now have a tagging list here, so if you want to get included there, just tell me. 😊

I feel positive about this other update because a good part of it is already written as I'd originally planned to have that scene in this chapter. But as it is, the chapter got pretty long already so I split it again. This time, the ending feels much more solid than the last time I had to do that, and I hope it feels that way for you, too.

This week's title comes from the song Warriors again by Imagine Dragons. After splitting the chapter, I again had to come up with a new title, and after a bit of thinking, this one felt exceedingly fitting. 😇

. o O o .

Throughout the following few days, Astrid kept pondering over it all; Eret’s accident and everything that had happened afterwards. It wasn’t entirely by choice; she much rather would have thought about Hiccup and how they could be together instead. But she was at a loss there, only having Hiccup’s renewed optimism to hold on to, and repeatedly going through the same pointless plans wasn’t exactly productive. Thinking about other problems instead wasn’t necessarily more pleasant, but it was still… easier.

And thinking about those incidents certainly had a grounding effect. The more she mentally reviewed the attempted stab in the back against Eret, the more certain she was about one thing – from the fierceness and aim of his attack, the now-dead nobleman had intended for it to be a killing blow. It was a hot topic of gossip among the nobles, with many supporting her opinion – without her ever having stated it openly – and being outraged on her and her future husband’s behalf, aided by more witnesses speaking up about their view of the man’s dishonourable attack. Tournament or not, melee or not, stabbing a man in the back was seen as low and cowardly. Some had even called for action against the man’s family, such as fines or other punishments. But as he was already dead, the King had dismissed the idea, saying that they’d been punished enough. However, the entire topic, with the number of witnesses essentially corroborating Astrid’s opinion, was enough that even Eret and Dagur had to admit that it probably hadn’t been an accident at all.

At first, accepting that fact had made especially Dagur’s anger at Snotlout grow even hotter, though not for long. Snot hadn’t gotten through that fight unscathed either, despite initial impressions. The hit against his head had caused a mild concussion, and the kick to his side had cracked a rib. If he’d lost on purpose somehow, then he’d made an incredibly bad bargain.

Both Eret and Snot had been confined to bed rest on the healers’ orders for the following few days, making Astrid anxious for both of her brothers. No matter how irritating Snot’s behaviour lately had been, she still cared for him. But now, two days later, Master Mulch had been willing to state that he was relatively certain that both ducal heirs would fully recover. Eret had even insisted on riding out for today’s hunt again; not to actually participate, but at least to show that he was recovering, that he was still there and the place at her side not vacant again.

And no matter how much Astrid – and practically everybody else – had scolded him for this unnecessary show of bravado, she was also grateful for it. Eret could be pretty foolhardy, she knew that perfectly well. But she also knew that he wouldn’t risk his health and life for something as superficial as this. No, she trusted in him, in his assurance that he was doing fine, and let it soothe her enough not to worry about his injury too much. His safety was another matter altogether, but there was little she could do about that. Right now, he was out in the forest, accompanied by Hiccup and Dagur, and probably with a few of her father’s guards keeping a close eye on him, too. That would have to be enough.

Sighing, she turned the next corner. For once, she had nothing to do; with her suitors being out on that hunt and with her governess being done lecturing her for today, she was at loose ends, for a little while at least. But as there wasn’t enough time to go anywhere, she’d opted for a stroll through the castle instead, with Timothy walking a couple of steps behind her.

Well, there was one place she could go, and if things were different, she would have gone to visit Fishlegs as soon as her governess had let her leave. But of course, that wasn’t an option these days. Just thinking about Heather made a bunch of twisted emotions rise inside Astrid. There was the fear that she might expose them, despite her declaration that she would keep their secret. She’d made it clear, after all: she didn’t feel any fealty to them, not when their actions might threaten her own little family. And no matter how much Astrid tried to avoid that thought; she was acutely aware of the fact that, if Hiccup wasn’t a consideration, she probably would have married Eret without question – and thus make Dagur more inclined to focus on his role as ducal heir as well.

But beneath that fear, she could also relate to Heather. The threat of having the future she’d been so sure of ripped away from her, of losing those she loved, and being ready to do everything to keep them… yes, she could sympathise with that all too well. She just hoped that it wouldn’t come to that, that Heather wouldn’t feel threatened enough to take actions against her relationship with Hiccup. Because Astrid wasn’t sure what she’d do then, was even afraid of how far she might be willing to go.

If only they would be able to come up with something of a plan, some way to achieve their goal without tearing anyone else down with them. She just wanted to be with Hiccup, to be able to love him in peace and spend her life with him. Was that really too much to ask for?

To soothe her anxiety at least a little, she pressed her hand to her chest, focusing on and basking in the warm glow of Hiccup’s soul. They would find a way! Somehow… Maybe running away really wasn’t an option, but that didn’t mean that there couldn’t be other ways.

With her hand still resting over her heart, she paused at one of the high windows and gazed out over the land around the castle. It was beautiful, with the lake to her left, the edges of the forest in the distance, and grassland in-between, littered with solitary trees and shrubs here and there. It was still early in the year, but it was obvious that spring was coming quickly now, trees and bushes showing first signs of green and some early flowers growing everywhere.

Yes, it was beautiful… But that didn’t change that it was nothing but a cage, binding and suffocating her.

She was about to turn away when a bit of movement caught her eye. There, on a meadow to the right, a handful of horses pranced over the grass and chased each other around. Some grooms were there, too, watching over the animals, all clearly enjoying the sunlight.

The sight gave Astrid a painful sting. Usually, visiting the stables on a day like this would be an option too, but… but not yet. Someday, she certainly would have the strength to enter the stables again. She was even looking forward to riding and generally being around horses again. But for now, the pain of losing Markor was still too strong. It had all happened so fast. In one moment, everything had been as usual and in the next, he’d just been… gone. She missed him with a dull ache in her chest, one that only worsened when she remembered how she hadn’t even been able to say goodbye in any way and had no way of remembering or mourning him.

Except… that wasn’t really true, was it? she mused with something of a grimace. She still had the statue Hiccup had given her as a Midwinter gift. As a reminder, he’d said... Her lips twitched into a sad smile as she contemplated the irony. He’d meant that it would be a reminder of him for when he couldn’t be with her, and not of the horse it depicted. But somehow, she felt like this was the perfect way to remember Markor: frozen yet so alive in this tiny figurine – as if he was about to turn and run around at any moment. The thought made a lump rise in her throat, but she managed to keep any tears at bay. She would miss him, would always remember him. But no matter how pointless his death had been, endlessly crying over his fate wouldn’t revive him, either.

Tearing her thoughts away from that path, they inevitably landed where she hadn’t wanted them instead. It wasn’t even farfetched, her mind quickly drawing the connection between Markor and Hiccup, of him giving her that figurine, of the nights she’d spend in the stables, so comfortable and optimistic about their future. She still trusted in the Gods, or whatever force had woven their fates together, but even that didn’t really help when faced with the hopelessness brought by rejecting one impossible idea after the other.

Maybe Dagur and Eret had been right after all and approaching Daniel with a request for help might work. But even though he certainly had been fond enough of Hiccup during the winter, Astrid wasn’t sure whether she could rely on just that flimsy hope, especially as he wasn’t to return for at least another week anyway. That would be hitting awfully close to when it would be too late…

She also was aware of a certain piece of parchment that was still safely stored away in her new treasure box. She was ready to use her father’s boon for this; they would probably need every bit of help they could get. But without a plan, she was afraid of revealing her feelings to the King. She just couldn’t predict how he would react. All she knew was that simply ‘requesting to marry Hiccup’ wouldn’t work. The King had made it clear that his announcement of her marrying one of the eligible noblemen currently courting her wasn’t something he could or would take back. And ‘giving Hiccup land and title’ was equally hopeless. Because Hiccup had been right, there was no land even the King could easily give away just like that.

It all seemed overwhelmingly hopeless, but she had to have faith, had to trust that they would find a way. Eventually…

Later, Astrid would be sure that what happened next had to have been the Gods who guided her steps. Meeting the Grand Dukes Oswald and Eret II in the vast labyrinth that was the castle’s corridors couldn’t have been just a coincidence – the timing was too perfect.

At first, she only heard a familiar voice from around a corner, one that made her feel a little more at ease in an instant, thanks to her mind associating it with enjoyable vacations in the South and days spent at Southshore’s sunny beaches. The voice spoke quietly, but as soon as she focused, the words became easily understandable.

“...just received a letter from Lord Gregson. Apparently, it is as I feared.”

“That’s unfortunate,” came Eret II’s muttered reply. “What exactly did he– Oh, hello Astrid,” he interrupted himself as she stepped into view, a fond smile spreading across his weathered face at her sight. “How are you, lass? Are you bored to death by all these tournaments and suitors yet?”

Astrid’s face twisted, unsure how to react to that. Of course, Uncle Eret knew her well enough to know that she didn’t exactly enjoy all this fuss, just like she in return knew that he wasn’t any better when it came to overly formal events. But on the other hand, he’d been in on this plan, so it felt a little two-faced for him to complain about them now. Either way, she couldn’t ignore the fatherly smile on his face and not the usual sense of ease it gave her either. And it again reminded her of how, under different circumstances, she’d be about to join his House, his family, and do so happily.

“You know me too well,” she played along, plastering an indulgent smile on her lips. “I’m just glad it’ll all be over soon.”

“Aye, it certainly will be,” Oswald agreed with a light snort. Beneath his own smile, he seemed troubled though, making Astrid wonder what the men had been talking about before she’d interrupted them.

Cocking her head, she tried to look as innocent as possible. “But enough of that. What was it you were talking about just now? It seems to bother you, is anything the matter?” She wasn’t even sure what kind of answer she expected. But asking couldn’t hurt, right?

“Oh, that,” Oswald waved her off with a forced smile. “That’s just politics. Believe me, you wouldn’t be interested in this, lass. If you really think tournaments are boring, be glad that it’s not on you to deal with such things, too.”

Astrid had to bite back any comment on that. It was so typical that the men wouldn’t tell her anything.

Eret II grunted in agreement and shook his head. “Yeah, this really is nothing you need to be concerned about. But it’s good that we met here. I wanted to ask whether my son is already settled in his new rooms. I hardly get the chance to talk to him these days, he’s always so busy.” He chuckled and winked at her.

Because of… reasons, Eret had been made to relocate into other rooms, reasons that made her have to hide a smirk. “As far as I know, he’s relocating today,” she replied as calmly as she could. “A group of servants should be transferring his belongings to the new room as we speak. At least I’m supposed to meet him there for a private dinner later – with a whole entourage of chaperons, of course.” She forced something of an amused grimace onto her face, hoping that it was an appropriate reaction. Deep down, she was glad over this development, though. With having made her unofficial choice at the ball came a few privileges that certainly were to her liking. Like being allowed to spend time with her future husband in a more private setting, with only her warder or maidservant and Sir Eret’s squire as chaperons.

Apparently, her reaction had been what the men had expected from her as they both chuckled fondly at her comment. Even Timothy behind her couldn’t stay completely quiet, covering up his laughter as coughing. Of course, his amusement had an altogether different reason, but that was something the Grand Dukes didn’t need to know about.

“That sounds about right,” Eret II eventually commented, sobering up again. “Then we better not delay you, wherever you were heading to. See you soon.”

The men nodded at her with something of an insinuated bow – more of a polite nod with a bit of a bend at the waist – which Astrid dutifully returned with a curtsy of her own before she took the obvious dismissal and continued on her way. The fact that she’d again been excluded from any political knowledge bugged her though, so when she reached another junction only a few steps further down the corridor, she went there, giving the Grand Dukes a last friendly smile as she turned around the corner. As soon as she was out of sight though, she made a step to the side to hide in a doorway, indicating Tuff to be quiet and follow her lead. Maybe, just maybe, she could learn something about the political situation of the Kingdom after all.

And for once, she couldn’t believe her luck.

“So, what was it Lord Gregson wrote to you in that letter?” Eret II said, picking up their conversation.

There was a low, unamused snort from Oswald. “Basically, that he’s giving up. He used so many fancy words that I think he asked one of Frigga’s Gythias to help him compose it. All of these wonderful, florid turns-of-phrase, on and on. About how honoured he felt that we put such trust into him and how he’d wanted to give his best to live up to these expectations and so forth.”

“Aye, I know the type of report,” Eret II said. “I think I’ve even written a few in my time, back when we were younger.”

“I know. I helped, remember? But you were drunk at the time, so I’m not surprised that you don’t,” Oswald said tartly but fondly. The pair of them walked past the doorway, and Astrid gave Tuff a look of dire threat if he so much as blinked loudly. Outside, Oswald continued. “But it all boils down to the fact that he doesn’t feel up to the task of rebuilding County Ravenledge. And at this point, it doesn’t even matter whether it’s because he feels as if the people there deserve better after all they’ve been through or whether he just realised how much work that would be and is too lazy to stand his ground under such circumstances. At least he’s honest enough to admit that he doesn’t feel up to the challenge. But that means that we have to find someone else to take it on, and I fear that the reasons for Lord Gregson’s pull-out will become publicly known sooner rather than later. Which also means that in a week or two, it’ll become increasingly difficult to find a replacement. Everyone is hungry for titles, yes, but that’s because they’re all spoiled brats who want to live like, well, nobles, not have to work with me looking over their shoulder.”

"Yes, I see your problem," came Eret II’s reply, his voice getting lower and lower as the distance between Astrid and the Grand Dukes grew. "I wish we could spare Osmond this problem in addition to everything else, but he has to know about it."

"No doubts about that. But maybe, this can even come in handy." Oswald laughed harshly. "Although, while it would make for a great white elephant, it’s getting the poor sap to accept it that’ll be the tricky part. We…"

The voices grew too low for Astrid to understand more, but she felt as if she'd heard enough anyway. Stunned, she stood in her doorway and stared at Tuff, unsure whether she was ready to believe what she'd just heard. But in his eyes, she spotted the same excited gleam that was buzzing in her mind as well, and tentatively, she let hope take roots inside her.

County Ravenledge… the name alone was enough to make her cringe at the reminder of Harold, of his foul breath on her skin and his filthy hands on her body. But he was the past and that wasn't what truly was on her mind anyway.

The man her father and the Grand Dukes had instituted as new Count Ravenledge had resigned his office. And now, it was back in the hands of the Crown, free to be distributed to whoever was deemed fit or worthy of the job.

Astrid's heart was pounding rapidly against her ribs and she was incredibly glad for the hard wood in her back keeping her upright. This was it! This was what they'd been looking for, the solution to their problem, the way out. If Hiccup became the new Count Ravenledge, then he definitely would be of a high-enough rank for her to marry him. Nobody would dare to object to such a choice.

"I assume you want to meet with Eret as soon as possible?" Tuff needlessly asked, emphasising the name to let her know that he knew who she really wanted to see. Astrid could only nod, her mind whirling with countless possibilities. "Then I suggest we return to your rooms and Ruff and I see whether we can help to get his new rooms ready. The sooner you all can talk this through the better.”

. o O o .

The reason why Eret had to move into other rooms was the source of a wide range of emotions to Astrid. It had all started with some whispered mutterings on the morning after the ball, whispers Astrid herself hadn’t learned about until a day later. Apparently, some people thought it was inappropriate for Eret, the soon-to-be-but-not-yet-husband of the Princess, to spend his nights in such close proximity to her. After all, he inhabited an entire suite of rooms in the family wing of the castle, only separated from his future wife by three corridors. Why, behind two sets of thick oak doors, all sorts of... things could happen in his bedroom!

Yesterday, when Astrid finally had heard them from Eret, she’d initially laughed before another thought had struck her, making her irritation smoulder. Apparently, people were serious about the insinuations against Eret’s character. Eret had slept in that suite for months now, ever since he’d arrived in the capital last fall. And back then, people had already believed them to be a ‘couple’, and had for years. But now it was a problem? Just when things were heating up to the point that Eret was surviving attempts on his life?

It was an obvious smear campaign, and her fury had started to kindle–

–Only to vanish like smoke in a high wind when Tuff had burst out laughing at her indignation and Ruff had, after fighting her own mirth, explained that she and her brother had started the whispers. But even this confusion – and granted, Eret’s and Dagur’s as well – hadn’t lasted long.

The rumours and public demands for decency had apparently all been part of their plan; a few comments down in the kitchens and washer-rooms and elsewhere had spread like a wildfire on open grasslands. With the castle still being unusually packed from the celebrations, there weren’t exactly many other places for Eret – and Hiccup – to move to. House Jag’r’s townhouse certainly was an option, but with Eret still healing and having to participate in the events again as soon as he was recovered, it was more sensible for him to stay at the castle. So, after some discussions – discussions in which the twins were included, in their positions as Eret’s apparent-betrothed’s personal servants – it was decided that Eret would relocate to the so-called haunted rooms.

At that, Eret had merely raised an eyebrow, and Dagur had made an encouraging gesture, all of them waiting for Ruff to continue in her explanation.

“The ‘haunted rooms’ are what the staff call the Greatpine Suite,” Ruff explained. “Two floors down from Astrid’s suite and on the other end of the building. Everyone thinks that they’re haunted because there’s this eerie whistling that everyone who stays there hears.” She met Eret’s eyes with a smirk. “So you’ll trade with the men currently barracked there; they’ll be happy to get out, even though your current suite is smaller. But surely a brave knight like Sir Eret of House Jag’r won’t mind, right?”

Laid out in his sickbed, Eret gave her a dubious look that made the twins burst out in even more laughter. Slapping her knee, Ruff gasped, “Don’t worry, there’s no draugr buried under the floorboards or anything else that people say about the rooms.”

“In fact, be honoured that we’re telling you,” Tuff snickered. “Because it’s a secret.”

“What is?” Astrid demanded.

“Why, the secret passage, of course!” Ruff said innocently.

Astrid blinked. “Secret passage?”

“Yup. The one that ends behind that particularly warty painting around the corner from your rooms, Princess,” Tuff said cheerfully. “It was probably meant to be an easy escape route in case of an attack, but hardly anyone knows about them by now.”

Astrid gave another blink as Eret protested. “But you two can’t be the only ones that know about them. Secret or no secret, it’s really hard to hide a whole passageway, even in a building this big. Someone else will make the connection and complain – and it’s too big a risk to use them, if the servants use them, too!”

“But the servants don’t use them,” Ruff emphasised.

“Present company excepted,” Tuff corrected, grinning. “They’re too small,” he mimed a space only a bit wider than his shoulders and lower than his head, “and filled with cobwebs and... gunk.”

Astrid rolled her eyes. “And you use them for prank getaways?”

“Milady!” Ruff exclaimed, faux-scandalized. “Such accusations!” She smirked and said, “Besides, even the ones that do know...” She shrugged and looked at Astrid and Eret. “They’re all caught up in the romance of it all. I know at least one cook gave me a wink when I made the suggestion.” Spreading her hands out helplessly, she looked between the two of them. “They know what’s up and are rooting for you two.”

“Greaaat,” Hiccup drawled.

“It is, because it means that we can smuggle you in without a problem,” Tuff said, crossing his arms. “So say ‘thank you.’”

They had thanked the twins for their work. And now, two days later, all Astrid felt was a deep sense of gratitude and a good amount of anticipation, giddiness, and nervousness. If everything went as planned, Hiccup would spend this night with her again, and in her bed no less! Oh, if only it was that late already! She couldn’t wait to feel his hands on her body again, to kiss him and to lose herself in his touch.

But it was only mid-afternoon, with Astrid sitting at her decorated tea table, drinking tea, and nibbling at some light pastries as she waited for the hunting parties to return and for her private dinner with Eret to begin. And before she could enjoy feeling Hiccup’s closeness again, there was something else she had to do anyway.

Aside from making sure that they’d all made it back unharmed and wanting to be close to Hiccup again, she also couldn’t wait to tell them about the conversation she’d overheard. A part of her warned her to be cautious, to not get too excited yet. The idea of Hiccup becoming a full Count in only a few days, of him legally joining those participating in the tournaments and hunts to court her… it felt too good to be true.

Nervously tapping her fingers against the porcelain cup between her hands, she tried to imagine the reactions to her officially and openly changing her mind and choosing Hiccup instead of Eret. Would it be possible for her to ask her father to excuse Hiccup from participating in any fights, just to keep him safe? After what had happened to Eret, that certainly wasn’t an unreasonable concern, right? But would the King even support such a request? Would he support her choice at all? Or would it be better if she only made her choice public at the very last moment, not giving anyone even the slightest chance to take action against Hiccup?

For hours, her mind circled around those same thoughts, over and over, until a knock on her door drew her attention. Astrid heard a servant girl delivering a message to Ruff and it made her heartbeat quicken almost unbearably.

“Are they back?” she asked as soon as Ruff approached her and got up from her seat, unable to sit still any longer.

Her maidservant smirked. “Yes, they’re all back, unharmed, and Sir Eret awaits you for your dinner in about half an hour,” she replied in a ridiculously formal voice. Astrid’s lips twitched but she didn’t say anything and simply let Ruff dress her for the occasion, waiting impatiently for her to be done.

Walking along the corridors and down the stairs to Eret’s new rooms seemed to take forever. She knew that this distance served a purpose, one she supported wholeheartedly, but right now, the prolonged walk was driving her insane in her impatience. Eventually, Tuff halted in his strides though and turned to knock on a door to their right. As Eret’s only servant, it was Hiccup who opened them, the sight of him enough to somewhat calm Astrid’s unquiet mind. He was clearly happy to see them, his eyes nearly flowing over with love as they met her own. But there also was a certain tension in them, in his every movement, and after he’d closed the door behind them again, it became clear that Eret and Dagur were just as tense as he was, the atmosphere overall enough to make her forget everything else.

“What happened?” she asked anxiously, looking around from one man to the other. In a corner, she spotted a table set for two even though it was laden with enough food to last at least twice as many people. But where before she’d been looking forward to this informal meal with her brothers and Hiccup, she now couldn’t even think about eating anything.

“Nothing, really,” Eret eventually mumbled, looking up from where he sat on his bed’s edge. Astrid wanted to scoff at this obvious lie, but he lifted his hand to directly ward off her protest. “Nothing that changes anything, at least. It’s just been… let’s say, it’s been a rough day.”

Astrid still wasn’t inclined to let the topic drop, but before she could demand a more thorough explanation, Dagur already jumped in.

He was sitting backwards on a chair, his arms crossed over the backrest, but she suspected that he was still ready to jump in case Eret needed help. “A new rumour was spreading like wildfire during the hunt,” he grumbled, shaking his head in annoyance. “The rumour that… well, that Eret and I are more than just close friends since our childhood and that the whole betrothal is nothing but a charade to cover for us.”

Astrid could do little more than gape, her eyes wandering from Dagur to Eret and back again. They both looked heartbroken, hunched over and with their arms defensively crossed in front of them.

“Okay, but why’s that a problem?” Tuff commented after a few more uncomfortable seconds had passed. “I mean… it’s true? And it’s not as if that’s unheard-of; we have Freyr’s male Ástir for a reason, after all.”

With a heavy sigh, Eret raised his head to look at Tuff. “You’re right, it shouldn’t be much of a problem. But that didn’t make this day any easier. Every time we encountered some of the other men in the woods, they made comments about how I should be ashamed of myself for leading the Princess on like that. That I should openly stand to my preferences and tell her the truth, decline her choice, and leave her to someone who can truly satisfy her.”

“That’s a nice way to describe their insults,” Dagur scoffed angrily, but Eret just shrugged.

“It’s what it all boiled down to,” he replied, sounding tired. “And they’re right. I mean... Aside from Hiccup and this charade of a betrothal not being real anyway… It could have become real. And they would’ve been right; you’d deserve better than that, Swanja. Better than me.”

With the lump forming in her throat making it hard to say anything, Astrid made the few steps to cross the distance between them and sat down next to Eret on his bed. She wasn’t sure whether she was even capable of comforting him right now, but she at least had to try.

“Hey, don’t say that,” she said softly, reaching to squeeze his hand. “I… When I agreed to marry you, I knew about all this, remember? So whatever they said, it’s nothing but bullshit. And no matter how things are now… I rather would have spent my life with you, as my partner and best friend, than with any of those idiots who only see me as a trophy to be added to their glory.” Imagining a life where Hiccup didn’t exist felt weird. Wrong! But she also knew that what she’d just said was true. If it wasn’t for Hiccup, she would have gladly married Eret.

She wasn’t sure whether her words were able to help him though, or whether they would only make it worse instead. But after a short pause, Eret squeezed her back. “Thanks,” he muttered with a weak smile. “I just… well, I just hope that whoever Father might eventually pick as my wife will think the same. So maybe it’s even good that this cat is out of the bag now. It means whoever it might be will know what to expect right from the beginning.”

To that, Astrid wasn’t able to say anything. It was because of her that this was something to worry about again, and there was nothing she could do to help him there. But instead of letting the awkward silence linger, Eret shook his head and put on an almost scarily dark expression.

“But that’s not really the problem here,” he went on in a far graver voice than before. “The question is who started this ‘rumour’. And why now?” He motioned for her to sit down at the set table, gladly accepting her help to get up himself without straining his bound chest too much.

“Could it have been Heather?” she asked as she sat down on her seat, her worries over the other woman and how much harm she could do resurfacing again.

But Dagur vehemently shook his head. “That wouldn’t make any sense. That was a secret she would have wanted to keep, in her own interest. With everyone now knowing that I’m not interested in women, me producing an heir to get her and her child off the hook became just that much more complicated.” He sighed. “And I have no idea who else could be behind this, either. I mean… we tried to not let anyone know but it certainly wasn’t an ironclad secret either. Everyone could’ve found out.”

Astrid wasn’t entirely convinced though. “Are you sure? There were quite a few people who knew, after all. Could anyone–”

“Maybe,” Eret interrupted her, though directly contradicted himself by shaking his head. “But I don’t think anyone here started that rumour, and I can’t see why Cami would do so, either.” He paused, taking a deep breath, before he continued in a darker tone. “And I don’t want to suspect Snot. He’s acting weird, but… we still know him, right? And I don’t see why he’d do it anyway. Certainly not to separate us; he knows that you know, after all. No, I don’t think he would go behind our backs like that. Especially not with him still being not allowed to get up anyway. He didn’t even have the chance to spread such a rumour without it being too easy to trace it back to him. Anyway,” he went on, noticeably aiming to change the topic and mood to something more cheerful. “People know, and we’ll have to deal with it from now on. Which doesn’t really change anything; it’s just annoying.”

Dagur huffed. “Yeah. Just as annoying as your grandfather making the effort to come and meet you this morning only to yell at you two. I’m just glad this circulating rumour hadn’t reached him yet. But who knows? Maybe he’ll have a heart attack once they do. That would make so many lives easier.”

At the mentioning of his grandfather, Eret winced and threw an apprehensive and apologetic look to the side – or, more precisely, to where Hiccup was leaning against the wall next to her. Astrid turned too, and easily spotted the pained grimace that crossed Hiccup’s face. Their grandfather… As far as Astrid knew, this had to have been the first time Hiccup even met the old goat with the old man also knowing who Hiccup was. And judging by his reaction, it hadn’t been a pleasant meeting.

Without even thinking about it, she reached for his hand, letting her thumb glide across his knuckles in a way to comfort him. “What did he want?”

Hiccup seemed to appreciate the gesture, squeezed her hand in his and even let something of a weak smile tug at his lips before he said anything. “He scolded Eret for choosing what had to be the worst squire in history,” he said in a low, but clear and almost emotionless voice. “‘It obviously was the fault of that failure that your armour wasn’t in a good-enough state to deflect the blow like good chainmail should. That idiot might as well have tried to kill you himself and he should get executed for his sloppy mistakes.’” he quoted, and let out a harsh laugh. “He didn’t even deign to look at me or to talk to me directly.”

“And just like the old pigheaded asshole he’s always been, he didn’t even listen when I explained that that had only been my decorative armour anyway,” Eret grunted bitterly. “In opposition to all these noblemen who came here because your Father invited them and who knew about the upcoming tournaments, I didn’t bring my heavy battle armour from Eastervale when we came here last fall. That piece of ceremonial chainmail I was wearing was never meant to withstand such a blow, and we didn’t expect… Oh, whatever. He didn’t even want to listen to any of that anyway.”

“Yeah. You said that it wasn’t your good chainmail, and his response was ‘And whose fault is that!?’” Hiccup added, sounding pained.

“My father’s,” Astrid murmured.

Eret shrugged. “Yes and no. It’s not like we should have expected the armoury here to have chain in my size.” He flexed sarcastically, showing off his physique, and Astrid had to agree with the point; Eret was taller and broader in the chest than most men. “But let’s be honest here. This wasn’t about me,” he continued. “This was about him being upset that all of his dynastic game moves almost got wasted because his last playing piece got a dent. He wasn’t doing it to listen to anybody, just to vent his frustration that we’re not doing what he wants us to do, like good pawns.”

“Well, he never listens, does he?” Tuff threw in, mirth saturating his voice. “Although I’d love to make him listen, especially if someone told him about you and Dagur. Loki, I’d love to see his face.” He shared a dark grin with his sister, but quickly turned serious again, his gaze shifting to Astrid again.

“Anyway,” he went on, the changed tone of his voice and expression on his face showing that he was about to start an entirely different topic. “Wasn’t there something you wanted to tell the others, Astrid?”

For a heartbeat or three, she just blinked at him in puzzlement. But then, her mood brightened. “Right! There’s something I have to tell you,” she exclaimed at the reminder. The dark atmosphere had distracted her when she’d arrived, had made her focus on her friends’ – no, her family’s – problems instead of what lay ahead of them. But now, it was all back at the forefront of her mind.

Eagerly, she turned to look at the others again, her hand still holding Hiccup’s squeezing him. “I was lucky this morning,” she began, cheeks heating with excitement. “Tuff and I overheard a conversation between your fathers,” she nodded at Eret and Dagur. “Something about Ravenledge – the county, not the man. Apparently, the man who was supposed to become the new Count resigned – because it was too difficult a job for him, or something – and now, it’s back in the hands of Uncle Oswald and my father. If we can convince them to install Hiccup in that position, then that would be the solution, wouldn’t it?”

At first, all three men just gaped at her. They seemed to need a few moments to wrap their heads around this news, but Astrid couldn’t blame them; she was hardly able to believe in this simple solution either. And that was after she’d already had hours to think about it all.

“That… that could actually work,” Eret eventually muttered after a seemingly endless pause, something like cautious optimism swinging in his voice. “If Hiccup becomes a count, he automatically should become eligible for you, too. The only question is how we can convince them to–”

“I can use my boon for that,” Astrid interrupted him. Her gaze darted up to Hiccup, eyes filled with excitement. He knew that she was more than willing to use her father's promise in his favour. This was the solution they’d been searching for!

Hiccup was looking at her in return as well, but with a somewhat wavering expression instead of the hope she’d expected to see. As if he wanted to let that hope take over but didn’t quite dare to accept it.

Dagur seemed more confused though. “Uh, what boon?”

It took her some effort to tear her eyes away from Hiccup, from assuring him that this could work, and look at Dagur instead. “After… after Harold’s execution, my father granted me a wish,” she explained, grimacing at the renewed reminder. “A royal boon. He said I just need to name what I want and as long as it’s within his power, he’ll grant it to me. And I don’t see why naming Hiccup the new Count Ravenledge would not be in his power. Odin, from how it sounded, they even expected to have trouble finding someone who’d be willing to take this position.”

Eret nodded at her explanation, thoughtfully turning his attention to Hiccup. “What do you think?”

Hiccup’s eyes wandered from one waiting face to the other across the room. He still seemed hesitant though, reluctant even, and Astrid could read his thoughts as if he was saying them out loud. This is too good to be true!

She got up from her chair and turned toward him, heart singing when his hands glided around her waist practically on reflex. Capturing and holding his gaze, she tried to assure him that this was real. There wasn’t much to be misunderstood from the conversation she’d overheard, after all.

For an endless moment, they gazed at each other, silently communicating. Astrid didn’t need words to know what Hiccup was thinking and feeling, his love for her and the growing hope crystal clear in his eyes. He nodded ever so slightly, probably only visible to her, and his expression softened, his lips stretching into a cautious smile. “There was a time where I wouldn’t have felt comfortable with this solution,” he murmured, voice rough with emotions. Swallowing, he glanced past her to where Eret and Dagur had to be watching them. “I openly admit that I’d hoped to gain this title back when it was vacant a few months back. If… if things had been different that night, if I’d known you’d distribute the county right away, then I’d probably come up with some reason to stay. I would have tried to recommend myself as best I could, hoping…” He trailed off, his eyes gliding back to Astrid as he lifted one hand to caress her cheek.

She remembered that night, the first night she’d sneaked out to meet him at the stables. Missing out on those hours they’d spent together that night would have felt devastating back then… but if it had meant that he’d had that title already, it would have been worth it.

“But unrelated to that, I also wanted to gain this title, or any other, with my own means,” he continued in a low voice, his eyes back on her now. “ I wanted to prove myself worthy of you. But now, I know how stupid that was. Now, I won’t turn down such an opportunity. So yes, I’m okay with this idea. More than okay. I’d do anything to be with you, no matter whether it includes gaining a title without my doing or accepting any difficult circumstances that might follow.” He gave her a loving smile. “Because it will be worth it.”

From one moment to the other, Astrid felt as if every bit of space between them was too much, every thought about decency unimportant. Before she could think about it, she’d stretched, her mouth pressed to his and her hands on his back and in his hair pulling him even closer. This was it! They’d found their solution, the way to be together. This was really happening.

And it seemed as if Hiccup had accepted this truth now, too. He was kissing her back with equal eagerness, holding her close with one arm around her back and the free hand at the nape of her neck – still reflexively mindful of her hair as it seemed, but also unwilling to part from her anytime soon. From behind her, Astrid thought she could hear noises of amusement, chuckling and low voices talking, but she wasn’t in the mood to pay the others any mind. All she wanted to focus on was Hiccup, his body pressed so tightly against hers and his tongue dancing along her own, playful, teasing, joyous.

But it seemed as if at least one of those assembled in this room wasn’t quite as optimistic as the rest.

“When you listened in on my father and Uncle Eret,” Dagur asked, apprehensively but in a voice loud enough that it drew even her and Hiccup’s attention, “did they say anything about why exactly Lord Gregson resigned?”

Reluctantly, Astrid parted from Hiccup, though just enough to turn in his arms and give Dagur a thoughtful look. “I… don’t think so,” she said, her forehead wrinkled as she scoured her memories. “Just that there apparently were some reasons to it, but not what those were. Oh, and they said something about an… an elephant, but I don’t know what that was supposed to mean. Elephants are these weird animals in the Southlands, right? Big, with ridiculously large ears and noses?” She threw Hiccup a look and spotted his lips twitching. Clearly, he remembered how they’d looked at that book together, too. Especially the last pages.

“An elephant?” Dagur inquired, his brows furrowed. “That... Was that all they said?”

Astrid shrugged. “I… think so?”

But Tuff shook his head, drawing everyone’s attention when he pushed himself off the wall he’d been leaning against. “No, that wasn’t all,” he said with a thoughtful expression. “I remember because it sounded so odd, as if it meant something completely different. So I memorised it to find out later. Lord Berserker said that ‘while it would make for a great white elephant, it’s getting the poor sap to accept it that’ll be the tricky part’.”

Dagur’s face darkened. “That’s what I feared,” he grumbled.

Eret cocked his head, clearly intrigued by his lover’s reaction. “What is it, Dag? Does that mean anything to you?”

Dagur nodded, lips pressed into a thin line. “A ‘White Elephant’ is something of an idiom we took over from the people of the Southlands,” he explained in a pressed voice. “It means it’s a… a trap, you can say. As in, they give the county to some rival they want to get rid off, knowing that the effort of rebuilding it will ruin them.”

From one moment to the other, Astrid’s good mood fell, her stomach feeling as if it was dropping down to her knees, not helped by Tuff nodding and mumbling something like, “When something looks too perfect, it probably sucks."

“So… so it’s not a sensible solution after all?” she asked meekly. All this had sounded too good to be true… did that mean it had been nothing but wishful thinking after all?

But Dagur shook his head, albeit reluctantly. “I… didn’t say that. I mean, let’s be honest, it’s not as if you have much to lose anyway. It’s not as if Hiccup would put some major fortune into this county or risk his high reputation if he wasn’t able to succeed.” He gave a harsh snort. “But I’ve read a few of the reports that came in from Ravenledge over the past weeks. The county really is in a horrible state. You’d have to rebuild the entire main city, along with some smaller ones, and that’s not even counting the long-term damage from the old count’s rule.” He started ticking off on his fingers. “You’d have to do all that without having the craftsmen nearby because they have no place to live or to work yet. And without being able to organise the work, because you don’t have any administration. Not even the Orders can be of any help with organising or manpower, because there are no central temples anymore. And in addition to all that, the people won’t easily trust yet another nobleman who comes to rule over them, especially not after Lord Gregson now gave up.” He shook his head. “I’m not saying it’s impossible, but...” He shrugged, looking grim.

Astrid felt the weight of Dagur’s words pressing down on them, noticeably dampening the good mood from only moments before. But before she could work through them and try to come up with reasonable objections, Ruff beat her to it. “Not trying to downplay the problems you just mentioned,” she said dryly. “But I think Hiccup and Astrid have an advantage your Lord Gregson didn’t have.”

Dagur cocked his head at her, puzzled. “And that would be what exactly?”

Ruff gave a snort. “Astrid is the Princess! It’s not just any other nobleman who comes to these people but the daughter of the King herself. That alone should give the people there a little hope, the trust that, this time, their problems get taken seriously. And I’d be surprised if the King wouldn’t send some more serious help in the form of goods and men and money when it comes down to ensuring his daughter’s future.”

“She’s right,” Eret threw in before anyone else could say anything, a grin on his face now as his eyes met Astrid’s. “And that’s not the only advantage you might have.” He took a moment to look from one to the other, his grin widening. “Remember what we talked about the other night? We might not be able to get Hiccup a title… But once he has one, we’re definitely in a position to support him. We’d still have to talk to our fathers, but I don’t think they’d be against drawing up trade contracts and assurances of support in advance. Hiccup might not have much to offer all on his own, but he sure as Hel has friends in powerful positions.”

Slowly, Dagur nodded. “That would make a difference, indeed,” he agreed, his face brightening. “It still won’t be easy, though. It’ll probably take years before something like normalcy or routine would come back to your life. Are you sure you’re feeling up to such a task and the responsibility?” he asked, his eyes firmly on Hiccup.

Hiccup nodded, though a little tense. “I’m prepared to take that kind of responsibility.” His eyes dropped to her, his lips forming a soft smile. “So yes. I’ll do whatever it takes.”

. o O o .

Oh, wow! Looks like there's an easy solution after all. 😇

Or... is there? *evil laughter in Author*

Next chapter

#FTLOAP #For The Love Of A Princess #Hiccstrid #hiccstrid fanfiction #fanfiction #httyd #httyd fanfiction #medieval au #Hiccstrid Medieval AU #royalty au #hiccstrid royal au #fluff #romance

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bagelbite · 5 years

Text

so my thoughts on endgame

yes this does contain spoilers and yes, i will continue to tag any of my spoilers as “endgame”

did i hate the movie? no. it had many very good moments that i will list before i list the problems i had with it

i LOVED all of the humor like they did that so well. like when steve was fighting his younger self and young steve says “i can do this all day” and now steve goes “yeah i know” in this just tired voice. and americas ass. and all of the jokes about rocket being a raccoon. and hulk taking pictures with the kids and then when rocket and hulk were sitting in the back of the truck. when tony threatened to sell all of morgans toys. korg playing fortnite. the whole scott coming back the wrong age bit. hulk having to walk down the stairs. when tony told steve that if he dropped the shield one more time he was gonna keep it. like there were so many parts that were just so funny and i loved it.

i loved all the tender moments. that little moment of friendship between nat and steve where she calls the avengers her family. i was SOBBING when tonys daughter was revealed and at literally every interaction between them. the fact that tony wasnt even going to build the time machine until he saw peters picture and thw fact that he had peters picture at all. tony telling nebula “you won” and her freezing bc shes probably never heard that before. the fact that both nat and clint refused to let the other one die (which was the truest form of love i have ever seen, not romantic but just genuine platonic love. also not that bullshit thanos called love for the very same stone). the moment when clint was looking around for his family and couldnt find them so he was just running back and forth not knowing what to do. im not even going to mention tony and peter’s reunion or goodbye because i was sobbing like a child the entire time. quill thinking for a second that gamora was back. when pepper told tony “we’re going to be okay” and you think she means the world and humanity but she really means her and morgan. the entire interaction between tony and his dad. there were so so many parts that just hit me so hard.

i loved all the heroic parts. carol showing up outside the ship with tony and nebula. steve standing up with his shredded sheild, still fighting on. the fact that steve can fUCKING WEILD THORS HAMMER LIKE BRUH. also that sick combo he did with the sheild and the hammer. the hail hydra moment because steve is so incredibly smart and knows how to work a situation. all of those bad ass women gathering to fucking destroy thanos. the circle opening up and revealing tchalla and shuri and okoye walking out, silhoutted by the light and the wakandan battle cry. the fact that the canons recognized that carol was the largest threat around and firing at the atmosphere to try and stop her and she just fucking rips through them like nothing. carol beating the shit out of thanos and him having to literally hold the power stone in his hand to beat her. that moment where you see all of the heros lined up ready to fight. “i am iron man”.

obviously there are more of every moment, and i loved all of them.

but.

that doesnt mean that i liked the movie. and heres why:

1) thor’s literal character assassination. i reblogged a few posts (that you can find in my endgame tag) that explain this better than i will be able to but bruh. the russo brothers did thor so fucking dirty and it makes me pissed. they made him fat purely for the laughs (which someone pointed out an emphasis on the fact that they literally edited his weight out of the trailers because they wanted to use it as a gag in the movies). also, they blatently ignored and made fun of the fact that thor OBVIOUSLY was grieving and blamed himself for how things had turned out. he has lost literally everything in his life: his home, his father and mother, his brother, his best friend - and now the man who wiped out half of the human population taunted him with his mistake of not going for the head. also, thor literally just went through the whole process of realizing his true power and sacrifing his home in order to protect his people and youre going to tell me that he just decides “mmm imma go to space and leave you all here youre fine without me” like no. also please read this post it makes me so mad its so true.

2) the whole time travel plot. to me it didnt seem well thought out and it leaves so many plot holes. like if removing a stone can create another timeline, i dont think putting the stone back fixes anything. you have still technically created another time line. and like what happened to loki we saw him disappear wouldnt that be another time line??? and like if 2012 or 2014 or whatever thanos came to the present, then wouldnt that create another time line?????? and if steve stayed behind, then thats a whole other time line. like it just doesnt make sense there are so many things that do. not. work. (sidenote: thanos said the infinity stones were reduced to atoms. wouldnt that be reversable by scott and shrinking down into the quantum realm??? this is just an idea)

3) it was predictable. there were SO many times that i was able to tell what was going to happen before it did. like clints family vanishing. and scott finding an older cassie. and scott being turned into a bunch of different ages. and tony saying no and then saying yes. even tony weilding the gauntlet was predictable (i just refused to think about it bc i didnt want to see tony die).

4) steve staying in the past. now im going to preface this saying that im not trying to say that steve didnt deserve it. he did and im happy for him (since this is what the russo brothers have decided to make permanent). steve did deserve happiness and i will even say that he deserved peggy. but. that doesnt mean thats what he should have done. it was out of character for steve (not as bad as thor but still out of character). he would have recognized that the world needed him in the now and he wouldnt have been able to just stay in the past. like steve’s biggest character flaw is that he cant just sit by and do nothing, he always has to act. so now out of no where he just decides that hes gonna screw over everyone in the present and stay behind. like he knows they just lost tony AND nat, two of the og avengers, and hes just gonna decide to leave them hanging without another person???? and hes just going to sit by knowing that bucky is out there being tortured??? ALSO i am absolutely not saying that any part of his talk with sam was unnecessary. i even love the fact that he gave the sheild to sam (black captain america is my shIT HELL YES I AM HERE FOR IT). but. there is no way that steve “even when there was nothing i had bucky” rogers wouldnt say anything to bucky. and i saw someone saying “well they obviously talked off screen” bitch i dont care there are probably thousands of off screen things that happen and thats why we have fanfiction. but the on screen stuff matters and steve just ignores bucky entirely?????? no he fucking doesnt the russo brothers are just afraid to encourage any more interaction between steve and bucky because they fear stucky fans. and im not even saying this as a stucky fan im literally saying it as a marvel fan who knows the smallest amount of steve’s character.

5) tony creating his worst nightmare. tony has said multiple times that he blamed his dad for leaving him and it only makes sense that he would fear having a kid and then leaving them alone. and the russo brothers did just that. they gave tony the life he always wanted and then ripped him from it, creating tonys nightmare at the same time. he has now subjected morgan to live a life like he did, without a father. now personally i dont think tony should have died. did i predict that he was since infinity war (bc of rdj’s contract ending and also it will be very difficult to continue the “next generation” with these huge figures still around), yes. and i know that its unrealistic for everyone to survive in war but so is fucking time travel and they pulled that card. idk i just dont like how they did it.

so overall, i think i loved a lot of the overall moments on film, its just that i didnt like the themes, messages, and character delieveries shown in the movie. im just gonna go watch winter soldier and ragnarok and homecoming and captain marvel and black panther and all the other Actually Good marvel movies.

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digitalfrontiers · 6 years

Note

Does it ever seem thankless to produce such amazing images for a small amount of notes?

While i can totally see how you might think that, the shorter answer is not at all. Maybe like a year and a half ago, Tumblr made some changes (without telling anyone) to where if you had links to certain other websites in your posts (like i did where i uploaded the high res versions of screenshots to image hosting sites), they would completely remove that post from their search results. Well pretty much all of my 10,000 posts up to that point had links in them, so they were all removed. And since around half of the people that interacted with my posts/blog came from searching, the notes, views, etc. took a big hit. While the numbers rebounded somewhat over time, they never recovered completely. But for quite a few years, most of the posts got a decent amount of notes and stuff. However, those note numbers only tell part of the story. I’ve always been fortunate enough to have a steady flow of new followers and probably within the next year, i’ll have had over a million unique visits to my blog. While that’s not anything like what super popular blogs/youtubers might get, it’s still way more visits than i ever thought my little blog dedicated to game screenshots would get. So even though most people might not like/reblog a post, the screenshots are still able to be seen (and hopefully enjoyed!) by quite a few people.Now for the much longer, unnecessary answer. I’m not very good at condensing my thoughts (obviously lol), so apologies up front!

When i started this blog around 7 years ago, i figured a few people might be into Bioshock screenshots (like some of the people were on the official forums, where i had posted screenshots the previous couple of years). I never thought i’d get more than a couple of followers, notes, or reblogs. And that was perfectly okay, because i just loved taking screenshots for myself. So anyone else that liked them, even just one person, was icing on the cake. But the response i’ve gotten over the years, and i don’t just mean to me personally, but how people responded to the actual screenshots/posts, has always completely blown me away. Over the years, i’ve read so many wonderful comments and tags on posts where people really connected with a certain game, or character, or feeling they had while playing something, that those strong connections became a driving force to keep posting. High note numbers are always nice, since it can indicate lots of people really like a certain shot (or it can just mean you got lucky and the right person reblogged your post and all their followers saw it), more importantly though, it’s the quality of the notes, if that makes sense. Here’s an example. When a new popular game comes out, if you post screenshots of that game right around the launch, you’ll usually get tons of notes. So that’s a quick and easy way to get pure numbers. But lets take an older game, like Mario Galaxy. I loved it for its gameplay and music, and screenshot wise, i loved it for its unique and colorful visuals. So i spent the time getting it up and running on the Dolphin emulator (finding the right build of Dolphin, messing with the settings making sure there weren’t glitches everywhere, configuring the controller), and then spent the extra time making sure it looked the best graphically (resolution, anti-aliasing, editing/removing the Hud textures). Then i had to play through most of it with awkward, non-wiimote controls, to unlock all the different levels as well as test out tons of different cheat codes (ones that would help screenshot wise). Once it comes to actually taking screenshots, it’s yet another time consuming affair because the camera isn’t very user friendly. Finally you take a bunch of shots, go through them all, pick the best ones and then make a post on tumblr. And it gets like 5 notes. So that might seem like a waste, right? But one of those 5 notes had a comment or tag from someone that said they used to play Galaxy with their dad, who had sadly passed away sometime back. But after seeing the screenshot, it brought back all kinds of fond memories and feelings of their time together. So just a simple screenshot, not even a popular one, was able to make their day a bit better, and in such a meaningful way. That comment alone would have made my entire blog, and all the time dedicated to it, completely worth it. Now multiply that kind of thing, whether it’s someone getting some long lost childhood nostalgia again, or maybe seeing a screenshot that took their mind off their anxiety for a moment, or just getting motivated to play their favorite game again, hundreds or even thousands of times. On top of that though, are two more things that have made all the time and effort worth it. First are all the great people i’ve met and talked to. That’s been the most rewarding thing to come from all this. There are people who have been around since i started, and they visit or interact with the posts pretty much everyday. Their support has just been amazing and i will be forever thankful for it. But even people who are new to the blog, or stop by once in a while, or take the time to send a kind message (like you!), make my day. All of that is more than enough push to keep going, regardless of the actual number of notes a screenshot might get.

And last, but definitely not least, are the relationships i’ve built over the years with developers, publishers and even PR people. Whether i’ve reached out to them, or they’ve reached out to me, this blog and the all the screenshots have played a big part in giving me the incredible chance to talk and work directly with them. It’s a huge honor that they’d let me represent their games to the wider public, whether it’s on social media, in magazines or even by doing their official marketing screenshots. So after you put all these things together, what might seem thankless, is really just the opposite!I truly couldn’t ask for anything more.

#comments #long post

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westywrites · 6 years

Text

OC Tag Game

Thank you @nightskywriter for the tag! I did this for Sophia from my Story with Gods here, so I’ll do this for Katherine from A Mind of Static this time around!

List five basic facts for your OC:

Most important thing about Katherine is that she cannot remember anything from before the moment she woke up in a field and was found by Kaedan

Except Lindsey, she could never forget the girl she loves

Katherine is super bisexual

She’s also a badass who knows how to fight and knows a bunch about technology though she has absolutely no idea how she knows these things

She was given the name Katherine by Kaedan and doesn’t know what her name was before (I’ll let you know though that it was definitely not Katherine)

If your OC could have any superpower, which would it be and why?

She would love to... actually I don’t know. I’ve been sitting here for like 5 minutes trying to think of this. Honestly, she would rather just be normal and have a peaceful life.

Post a pic / gif that describes your OC:

Haha, this is me poking fun at her, but she really is just super tired and feels like life is just dragging her along for a fair portion of the story. (It’s not and she does more than she realizes)

Summarize your WIP in 10 words or less:

Girl with no memories discovers the world is at war

Do you have any villains in your story?

Certainly. Xavier and Narina are a terrifyingly amoral power couple.

What’s easier for you to write, dialogue or description?

Dialogue. My default is usually just talking and talking and talking some more. When editing I always have to go and remove unnecessary conversations and add in description. This is especially true with A Mind of Static because Katherine and Kaedan have such a wonderful dynamic. Though I’m trying really hard as I writed this to balance it out

Do you have a favorite writing-related quote?

Do it for joy and you can do it forever. I think that’s from Stephen King. It really is how I write, I just write whatever brings me joy to write and I don’t plan on ever stopping.

If you could assign your story one song, what would it be?

Trouble by Cage the Elephant. Both of these poor MCs have been facing trouble almost all their lives. Also the idea of doing it for love fits some big themes. Actually, now that I’m listening to the song through the lens of this story I could pin almost every lyric to some part of the story.

Where do you get inspiration from?

Dreams. Honest to goodness I have never read nor watched anything that would give the inspiration for this story, it just popped up out of nowhere in a dream and I frantically made notes when I woke up. If the notes weren’t spoilers I’d post them here because they are amusing.

Do you tend to overwrite or underwrite in your first draft?

I swing wildly back and forth between the two to be honest. Certain scenes strike me in just the right way that I end up overwriting them severely. Others I just write the dialogue and have to go back and add the description. Keep in mind though that everything I post on this blog is unedited, so that’s what my first drafts look like

If you’d be interested, I invite @dreamwishing and @starlitesymphony to do one of these too!

#west answers #tag meme #writeblr #A Mind of Static #Katherine #she's hard to talk about because everything is spoilers #I love her though #and that's what matters

4 notes · View notes

lakelandseo · 3 years

Text

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic.

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies.

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. There are 21 of these. These are going to go fast. We're trying to do 10 to 12 minutes, so we don't get to spend a lot of time on each one. But don't fret. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in?

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher, because that's one of the great things about SEO. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings.

1. Favicon optimization

First, favicon optimization.

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that.

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup. Ideally, it would match your URL structure, but that isn't always necessary. So a great breadcrumb optimization audit.

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out.

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It's not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right.

Content/on-page SEO

Let's move on to some content and on-page tips.

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021.

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what's getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven't explored. So let's talk about a couple easy ways to do that without having too much work.

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you're going back and updating your old content with those new links.

So you're looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. So make sure, when you publish new content, you're updating your old content with those new links.

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It's not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don't. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that's your website.

That's what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they're missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity.

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential.

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content.

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021.

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs.

Now to be clear, I don't believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it's out of tabs, and maybe some of those signals help those pages to rank a little better.

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It's a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It's very low cost, it's easy to implement, and it's a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It's kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what's being indexed and what's not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to.

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I'm not that great at link building, but I still am able to build a lot of links.

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don't have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time.

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we've known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they're linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve.

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

0 notes

epackingvietnam · 3 years

Text

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies.

Increasing clicks

1. Favicon optimization

First, favicon optimization.

2. Breadcrumb optimization

3. Meta descriptions

4. Numbers in titles

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out.

6. FAQ and how-to schema

Content/on-page SEO

Let's move on to some content and on-page tips.

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

So do a relaunch audit in 2021.

8. Increase internal linking

9. Update old content with new links

10. Remove unnecessary links

11. Mobile link parity audit

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity.

12. Invest in long-form content

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content.

14. Leverage topic clusters

15. Bring content out of tabs

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

17. Limit sitemaps to 10,000

18. Leverage dynamic sitemaps

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

20. Page-level link intersect

21. Be the last click

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

0 notes

bfxenon · 3 years

Text

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies.

Increasing clicks

1. Favicon optimization

First, favicon optimization.

2. Breadcrumb optimization

3. Meta descriptions

4. Numbers in titles

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out.

6. FAQ and how-to schema

Content/on-page SEO

Let's move on to some content and on-page tips.

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

So do a relaunch audit in 2021.

8. Increase internal linking

9. Update old content with new links

10. Remove unnecessary links

11. Mobile link parity audit

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity.

12. Invest in long-form content

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content.

14. Leverage topic clusters

15. Bring content out of tabs

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

17. Limit sitemaps to 10,000

18. Leverage dynamic sitemaps

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

20. Page-level link intersect

21. Be the last click

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

0 notes

nutrifami · 3 years

Text

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies.

Increasing clicks

1. Favicon optimization

First, favicon optimization.

2. Breadcrumb optimization

3. Meta descriptions

4. Numbers in titles

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out.

6. FAQ and how-to schema

Content/on-page SEO

Let's move on to some content and on-page tips.

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

So do a relaunch audit in 2021.

8. Increase internal linking

9. Update old content with new links

10. Remove unnecessary links

11. Mobile link parity audit

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity.

12. Invest in long-form content

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content.

14. Leverage topic clusters

15. Bring content out of tabs

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

17. Limit sitemaps to 10,000

18. Leverage dynamic sitemaps

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

20. Page-level link intersect

21. Be the last click

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

0 notes

xaydungtruonggia · 3 years

Text

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies.

Increasing clicks

1. Favicon optimization

First, favicon optimization.

2. Breadcrumb optimization

3. Meta descriptions

4. Numbers in titles

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out.

6. FAQ and how-to schema

Content/on-page SEO

Let's move on to some content and on-page tips.

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

So do a relaunch audit in 2021.

8. Increase internal linking

9. Update old content with new links

10. Remove unnecessary links

11. Mobile link parity audit

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity.

12. Invest in long-form content

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content.

14. Leverage topic clusters

15. Bring content out of tabs

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

17. Limit sitemaps to 10,000

18. Leverage dynamic sitemaps

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

20. Page-level link intersect

21. Be the last click

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com

0 notes

ductrungnguyen87 · 3 years

Text

21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard

Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.

Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies.

Increasing clicks

1. Favicon optimization

First, favicon optimization.

2. Breadcrumb optimization

3. Meta descriptions

4. Numbers in titles

Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What's boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

Sometimes it's not going to. Sometimes you need that boilerplate. But do the test to find out.

6. FAQ and how-to schema

Content/on-page SEO

Let's move on to some content and on-page tips.

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

So do a relaunch audit in 2021.

8. Increase internal linking

9. Update old content with new links

10. Remove unnecessary links

11. Mobile link parity audit

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you're not losing that equity.

12. Invest in long-form content

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

So make sure you're breaking up your content with header tags. It adds a little contextual relevance. It's a great way to add some ranking potential to your content.

14. Leverage topic clusters

15. Bring content out of tabs

Technical SEO

All right. Just a very few technical SEO tips. We're going fast.

16. Core Web Vitals

17. Limit sitemaps to 10,000

18. Leverage dynamic sitemaps

Link building

Let's quickly talk about link building tips for 2021, because everybody loves link building.

19. Passive link acquisition

One way that I'm able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

20. Page-level link intersect

21. Be the last click

All right, those are 21 tips. That's your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

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