#euphoria clothes

[reasonsforhope]

"Shopping for clothes is already intimidating. There are so many options and styles to consider, as well as factors like sustainability and ethics.

But for people in fat, disabled, or queer and gender-nonconforming bodies, it’s even more arduous.

Nico Herzetty, Emma K. Clark, and Paul Herzetty wondered: What if there was a way people could shop — not necessarily by color or size — but by measurements, materials, and ethics?

So they set off to create their website: Phoria. 

Here, shoppers can set up a free profile, add their body measurements (and “typical fit challenges”) and peruse over 270 brands. Once these data points are entered, users can personalize their pages with “saved,” “recommended,” or “hidden” brands. 

Pages can be totally private, or shared with the community to connect over styles and brands.

Aside from fit, brands in the Phoria database (which claims to be “the largest database of plus-friendly brands”) can also be filtered as “gender-neutral,” “woman-run,” “small business,” or “natural fibers.” Users can also filter for price, preferred styles, and more.

Pictured: A screenshot of the "Fit Challenges" feature on a Phoria user's profile.

Some brands include popular names like Athleta, Levi’s, and Patagonia. Others are small businesses, like Beefcake Swimwear, or Hey Peach.

“For so many people, it feels too damn hard to find and keep clothing that fits in all the ways that really matter. So we’re doing something about it,” the Phoria website reads.

“Unlike most online shopping experiences, we center the needs of plus-size women, nonbinary, and trans people, and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.” ...

That team — made up of Clark, and Nico and Paul Herzetty — calls themselves “fat, disabled, and very, very queer.” 

“These are some of the main ways we identify, and they’re qualities that have directly impacted our ability to get dressed every day in a way that feels good,” the Phoria team introduces themselves on the website.

Pictured: A screenshot of Phoria's plus-size clothing brand database.

In addition to catering the user experience to women, non-binary, and trans people, Phoria is also a benefit corporation, or a B corp.

“We’ve legally required ourselves to consider the interests of all our stakeholders — customers, employees, the planet, and our shareholders,” the Phoria website explains.

“Our specific public benefit purpose is to reduce people’s dependence on buying mass-produced items made in unsustainable ways and to use human-centered business models to boldly challenge economic systems of inequity.” 

Right now, in the early stages of the company’s business, it doesn’t make any money.

“We’re focused on building something that genuinely solves plus-size people’s challenges around clothes shopping and supports smaller and more sustainable brands,” Phoria’s website states.

So, spreading the word seems to be of utmost importance...

Additionally, TikTok creators @couplagoofs (a queer couple named Morgan and Phoebe), recently shared a video in which they discovered Phoria. They met the website’s creators at a fat liberation event in their city and were introduced to the tool.

Quickly, commenters responded with gratitude and excitement.

“It is so disappointing to sort through pages of plus size clothes that aren’t even plus size,” a TikTok user commented. “This is gonna be such a good tool!” 

Some even shared emotional responses, speaking to the need at the heart of Phoria’s mission. 

“I’m… gonna cry,” another commenter wrote. “I’ve needed this my whole life.”"

-via Goodgoodgood, November 20, 2023

[53v3nfrn5]

Hunter Schafer at Paris Fashion Week wearing Schiaparelli Haute Couture Spring/Summer 2024

[wiha-jun]

ELIAS KACAVAS

by PETER MELLEKAS for 360 MAGAZINE (May 2023)

[lost-my-soup]

I think my parents bullied ne out of the euforia of wearing fem cloths.

It just doesnt feel the same anymore and i barely do it.

[agrebel18]

the original poster of this was a TERF so I'm gonna say that if you see a woman having short hair or isn't wearing any makeup or is wearing comfortable or baggy clothing and you immediately assume she’s Not a Woman or "less than", you’re regressive as hell, by the way. same thing applies if you see a man or anyone else that's some form of genderqueer having long hair, wearing makeup or dresses/skirts and immediately assuming that they Must be a woman or that they're "less than." people can present and do whatever they want forever.

[queen-beefcake-sqx]

I posted this and like immediately deleted it because I’m self conscious as hell but not before @jiserus-blog spotted it and drew this ABSOLUTELY INCREDIBLE rendition. I am in love with this, thank you so much, everyone else please admire.

[eldritchpeach]

I have got to dress weirder and express my gender in ways cis people can't comprehend

[cyberfemboyfungusprince]

Outfit check! Going out to what may be a... pretty lame party...actually >-< lol

but since i had some free time to day i decided to put some love into my outfit, i really like the outcome, I'm feeling like a prince!

[lunarcat982]

Okokok wtff

Okk so like went to my gorgeous bf’s house (@auggies-dreamworld )

And like he let me wear some of their skirts and I was d y i n g

Blocked out my face 4 privacy and im ugly asf

Also also context 4 last pic (I’m the one on left) we put tissue in his old bras 4 me, sry Ik it’s stupid but honestly it felt rly nice

Aaa I love him sm

[non-un-topo]

Thoughts at the bar this Friday. I also started reading Pageboy, and although it sometimes hits close to home, it's giving me some good gender-affirming feelings. Elliot Page and I have a roughly 2-inch height difference.

[ne0nwithazero]

Every time someone he/hims Host, they get more femme

How many more feminine terms do I need to give them until people get that this TV is transgender /lh 💕😭📺

[quietwingsinthesky]

transmasc rose who comes out earlier while traveling with nine and jack, and has a good one-two month period where he’s figuring out his own wardrobe and sense of style again, and in the meantime, he just steals jack and the doctor’s clothes.

[transenbyconfessions]

I’m amazed at how much of a difference the right clothes can make. I’m a trans woman, and I’ve always felt that men had fewer fashion choices that they could wear without getting weird looks or made fun of. Which is a shame, because when I wear women’s clothes—even when I look more masculine—I feel so much better about how I look. There’s plenty of things about my body that give me dysphoria, but my shoulders don’t look too broad when I’m wearing the right bra. My hips don’t look too narrow when I’m wearing high-waisted skinny jeans. I can even ignore my facial stubble when I’m wearing a pretty outfit. It’s so simple and so effective, so why are people stigmatized for wearing the clothes they like? People should be free to wear whatever feels good. Maybe from the outside trans people look like freaks to transphobes, but with even just a little empathy they could understand how much better we look to ourselves when we’re wearing the right clothes.

Submitted April 20, 2023

[kalidior144]

spring xxx

alexa demie for “leopard limo”

[phoquess]

Another Katsucon highlight: finishing my waistcoat to be able to put together an entire Regency menswear look. I also made a cravat; I may not have a coat or hat to go with this but I can at least look put-together with what I do have.

Outfit made by me (featuring the ankle brace of the eternal ankle injury)

Waistcoat pattern Laughing Moon (cotton fabric from StyleMakerFabrics)

Shirt pattern Kannik’s Korner (linen fabric from Fabrics-Store.com) - the shirt is completely sewn by hand

Fall-front breeches pattern Black Snail (wool fabric from Burnley and Trowbridge)

[woolydemon]

THATS A WOMAN GHATS A WOMAN 🥚🥚🥚🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️ ARE YOU LISTENING TO ME IS ANYONE LISTENING TO ME PLEASE IM BEGGING YOU