How Julius Malema's Springboks Comments Miss The Mark
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Not everyone has been thrilled by the Boks recent World Cup victory, and while I myself have reveled in it, there is one particular local politician, who is taking this as a chance to stir up some shit.
The above video is of Julius Malema, Leader of the Economic Freedom Fighter and Malema's point is that the Sprinboks are a racist symbol that was endorsed by the old Apartheid regime and based on that, the current team cannot be celebrated as a symbol of the country.
I have to say that I disagree.
From what I know, the biggest symbol of the old government was the orange South African Republic flag, and while you may still see it, it is not associated with the government, or any of our national team's anymore. Largely only seen in the few Whites-only towns that still exist in the country, and not very different to how Americans view the Confederate flag.
The Springbok as an emblem, or as an animal, doesn't really conjur much of anything racial, especially because the Boks have made the pronounciation of the team's name somewhat of a marketing gimmick/ joke. You call the Boks, what you call them based on what your mother tounge is. It's a South African thing.
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Julius Malema's school of politics is one that has garnered him a big voting base, but if he were serious about governing South Africa, these are the types of opportunities he would honestly expoit.
This isn't the first time Malema has tarnished the Springboks after thier victory and he and his party did the same back in 2019 after the Boks first World Cup victory.
The issue here ,is a man so arrogant and whose ego is too big to acknowledge that some of what his predecessors did, was very effective.
Nelson Mandela's 1995 Rugby World Cup Final appearance is basic public relations today, but at the time, it was a symbol transformation, and did signal an attempt to intergrate rather than divide, and most importantly, it worked.
Had Julius Malema embraced the Springboks in 2019 and now in 2023, he would likely have added some new white voters to the party, and all it would have took was a gracious smile and a photograph with a few of the team's players.
I don't want to sound cynical, but good politicians take the easy, low hanging fruit when they can, and Malema has missed the trick here big time.
I am often at odds with Julius.
I like a lot of his policies. I believe South African should have free health care, education and the likes but, in all honestly, socialist politics need to be represented by a more mature, less divisive type of politician.
There is no need for the red scare/Communist symbols, because in all honestly socialist programs make a lot of sense and don't need this kind of fear mongering to go with it.
I believe you can sell people on socialist policies, especially in South Africa, even more effectively if you focus on policy.
That's just me, I think everyone's needs are the same at the end of the day, and I actually believe that a South African government and economy, free of graft, theft, greed, corruption and cronysim, can sustain a health care infastructure for all South Africans to have free health care and free education.
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