#screen reader software needs alt text to read words to the user

[deanwax]

guys you can post your writing as images if you want but if you do not also put that same text as alt text for that image, then people who cannot see the image also cannot read your writing.

[dailydosetech]

Top Accessibility Features in Microsoft Word You Didn’t Know About

Microsoft Word is one of the most widely used equipment for developing documents. But did you know that it additionally has various accessibility features designed to assist humans with exclusive wishes? Whether you're visually impaired, have motor problems, or want assist with reading and writing, Microsoft Word has integrated tools which could make your enjoy smoother and greater productive. In this blog, we’ll discover some of the top accessibility functions in Microsoft Word that you won't know approximately.

1. Read Aloud

The Read Aloud function would be one of the most useful accessibility features in Word. This tool reads your document out loud, and can really come in handy for people who can’t see as well (or for anyone that might just hate reading).

You can locate this option beneath the Review tab, inside the Speech section. Once activated, Word will take a look at the text, and you could manipulate the charge and voice of the narration. This feature is superb for proofreading, because it enables you capture mistakes you'll in all likelihood miss while analyzing.

2. Immersive Reader

The Immersive Reader is every other effective feature designed to assist humans with studying difficulties. It simplifies the document format and offers alternatives to trade the text period, spacing, and background color, making it easier to observe.

It’s under the View tab. In addition to text-to-speech options and the ability even to highlight verbs, nouns and other parts of speech, we get learning or understanding complex content.

3. Keyboard Shortcuts

For people who've motor problems or opt to use a keyboard as opposed to a mouse, Microsoft Word offers lots of keyboard shortcuts. These shortcuts can speed up your paintings and make navigating the software program lots simpler.

For instance, Ctrl+ C to copy and Ctrl+ V to paste are common, but there are a lot of others, which can do things from formatting text to saving documents, and even going through different parts of your document.

4. Dictation

If you find it difficult to type, Word has a Dictation function that permits you to speak your mind and have them typed out for you. This function uses speech recognition to transcribe your phrases at once into the record.

To use it, go to the Home tab and click at the Dictate button. You can talk evidently, and Word will convert your speech into textual content, making it less complex to create files without using the keyboard.

5. High Contrast Mode

For human beings with visual impairments, especially people with low imaginative and prescient, Word’s High Contrast Mode may be a lifesaver. It adjustments the color scheme of the report to make the textual content stand out more simply in opposition to the background.

High Contrast mode can be invoked from File > Options > Ease of Access. It helps lessen eye strain and makes paperwork a little easier, since you don’t need to hunt through ink-stained paper.

6. Alt Text for Images

For people who use screen readers, it’s important to add Alt text (alternative text) to your images and graphics in your document. Visually impaired users needing help in understanding the content of images build on this by screen readers to read Alt Text.

If you want to add Alt Text, find an image or graphic in your document and right click then select Edit Alt Text, describe the image with a few words but it should be accurate. By doing this you’re also letting anyone who might need to read the content, like anyone who is using a screen reader, have access to the whole information of your document.

7. Text Spacing and Fonts

Microsoft Word gives numerous gears to help humans with dyslexia or different analyzing worrying conditions. The Text Spacing and Font settings can assist make the record more readable.

You can adjust the road spacing via selecting Layout > Spacing, and changing the spacing to at least one.5 or double for easier reading. Additionally, positive fonts like Calibri, Arial, or Comic Sans are less complicated to examine for human beings with dyslexia, and Word allows you to exchange the font fashion as wanted.

8. Speech Recognition and Commands

The application also works with Word integration for Windows Speech Recognition, so you can use your voice to control it. You can open, close, save, format text and much more with voice commands.

For people unable or unable to use a mouse or keyboard, this is especially helpful. To set up speech recognition, go to Settings > Ease of Access > Speech, and turn speech recognition ‘ON’.

9. Accessibility Checker

There’s an Accessibility Checker built into Microsoft Word that checks your document and suggests improvements so it will be more accessible for everyone. It also checks for things like no Alt Text on image, wrong heading structure and more like these.

When reviewing let’s Click here to check Accessibility. It will point out problems that one might encounter and advice on how to solve them so that your document is available to a bigger audience.

10. Zoom and Magnification

The Zoom feature of Word can make it easier to read text and images — if you have low vision. You can zoom in and out by clicking and dragging your Ctrl + mouse wheel or by using the zoom slider at the bottom right of the screen.

The Magnifier tool in Windows also helps you get a magnified view of parts of your screen. Maybe this is especially helpful when you’re dealing with documents with smaller text or detailed images.

11. Easy Navigation with Headings

Headings and underlining also help to structure your writing, meaning that they make it easier for screen reader users to navigate your document. Using appropriate heading styles (Heading 1, Heading 2, etc.), screen readers can just skip from one section to another, without reading everything.

On the Home tab in the Styles section you can apply headings. Making your document more accessible for people with visual impairments or who use screen readers is as simple as this.

Final Thoughts

Among its accessibility features, Microsoft Word allows us to make your documents more inclusive and more accessible to everyone. These tools can add further reading, writing, and software orientation help, and make documents accessible to all.

With features such as Read Aloud, Immersive Reader and the Accessibility Checker you can make sure those that rely on text can read your posts and that your content will reach a wider audience. Accessibility in the future of Microsoft Word is the ability for everyone to create, read, interact with documents with ease, no matter their abilities.

[makemywebsite1]

6 Assistive Technologies For Websites

Easy internet access isn't universal. Millions with disabilities face online hurdles daily. Web accessibility bridges this gap, enabling all to navigate digital spaces. However, the question is if we are doing enough. Screen readers and voice search mark progress, but challenges persist.

So, we need to take a deeper look and see how we can make web design welcoming for all users. Imagine a web where everyone participates fully, regardless of ability — That’s what we’re aiming for! Our increasingly online world demands inclusive design. 

Let’s explore web accessibility!

What is Web Accessibility?

Web accessibility includes principles that ensure websites accommodate the needs of all users, regardless of their abilities. They aim to remove barriers for over 1.3 billion people living with disabilities, making it easier for everyone to use and contribute to the web without assistance—and it improves the web experience for all users.

Your website accessibility checklist includes the following:

- Web Pages

- Navigation

- Video & Media

- And More!

The main goal here is to make as many elements as possible accessible for all users. This automatically will improve your website metrics, drawing in more people and rankings.

What is Assistive Technology?

Assistive technology refers to products or systems that help people with disabilities, impairments, or mobility challenges overcome difficulties. These solutions range from simple tools like pencil grips to advanced hardware and software systems, helping individuals perform everyday tasks such as walking or typing.

In the context of web browsing, assistive technology helps minimise or eliminate barriers posed by disabilities.

While assistive technology helps make the Internet accessible to everyone, its uptake remains lower among Americans with disabilities.

6 Assistive Technologies to Make Your Site Accessible

If you're looking to make your web design more inclusive, here are six assistive technologies worth trying.

1. Screen Readers

Screen readers convert the text on your website into speech, transforming visual content into auditory input. They can also convert text into braille, allowing blind users to explore your website with their fingers.

Incorporating screen readers enables people with blindness, low vision, and learning difficulties to consume your content independently.

Some popular recommendations include:

- Proper HTML structuring.

- Using ARIA roles.

- Writing descriptive headings and sentences.

- Using alt texts for images.

2. Screen Magnifiers

Screen magnifiers digitally enlarge onscreen content—text and images—helping users with poor vision or partial sight access your content without the usual eye strain. You can track the magnifier around the screen to create a smooth reading experience.

In a nutshell, a site optimised for screen magnifiers offers high-contrast text that is well-spaced and easy to enlarge.

3. Text Readers

Text readers use a synthesized voice to read website text aloud, often highlighting words as they are read. Unlike screen readers, they typically focus on body text and may not interpret non-textual elements. Reducing non-textual elements in your content body makes it more accessible to text readers.

4. High-Contrast Design

High-contrast web design allows users to customise element contrast to suit their visual needs, helping people with impairments like low vision or colour blindness. Varying the contrast between text, images, and background improves readability, allowing users to distinguish between web elements.

5. Voice Assistants

Voice assistants allow users to interact with websites through voice commands. They can open menus, search for information, or engage with customer service.

Optimising your content for voice search ensures accessibility for people with disabilities. This involves using a conversational tone, long-tail keywords, addressing FAQs, and optimizing for mobile.

Example of a site optimized for voice assistants:

When you ask, "How do you make choco chip cookies?" it provides a step-by-step recipe answer—a great tool when you're hands-deep in baking. This also helps people who have trouble using fingers for typing.

6. Alternative Input Devices

The last type of assistive technology you should consider for your website is alternative input devices. Many Americans require alternative input devices such as joysticks, trackballs, or head pointers, reducing the reliance on traditional computing methods like keyboards and mice. So, prioritising keyboard navigation in your website’s design helps accommodate these devices. This makes it easy to explore using just the keyboard.

Final Word:

What’s the use of web accessibility? Short answer: Web accessibility improves the browsing experience. You might be pleasantly surprised by the convenience of using voice search and screen readers when browsing. These technologies greatly enhance the experience, especially for those living with restricted mobility or disabilities. Plus, it also elevates your website’s SEO, or Search Engine Optimisation.

If you'd like to learn more about making your website inclusive, you can contact a professional web design company. We recommend Make My Website, a top-rated company for web design and SEO Melbourne. Check out their official website and schedule a consultation if you want to know more about them. We’re sure you’ll appreciate their expertise in reaching your goals. Like it

[therogueheart]

[Image description in Alt Text.] [ID: Red, block text on a transparent background. The text reads: ‘Fanfic Author PSA’. The dark red Archive of Our Own logo is depicted on either side of the lettering. End ID.]

Many people who read fanfiction also require the assistance of text-to-speech or audio description software. Blind and visually impaired people are very much present in the fanfiction and fandom communities, but are so frequently disregarded or forgotten about.

If you are writing a work and like to utilise paragraph breaks, please do not use combinations such as the following:

[Image description in Alt Text. I have used an image to avoid what I will describe below.] [ID: Four examples of punctuation and icons that are disruptive when used as line breakers. The first line is a series of O letters. The second is a series of asterisks. The third is a series of dots, circles and stars. The last is a series of tildes. End ID.]

The software will read these combinations out loud letter for letter or symbol for symbol. For example; it would read to the user the word 'asterisk' six times in a row, or the word ‘tilde’ five times in a row.

This is unpleasant, confusing and often irritating for blind or visually impaired readers. If you would like a similar sample of what it would sound like, enter one of the above combinations into Google Translate and use the audio button.

Here is a post by @ao3commentoftheday​ that also details this difficulty and provides links to downloadable audio transcribers and fanfiction audio readers. These are also helpful for if you simply wish to listen to fanfiction but can’t find a podfic of the work.

Screen Reader Friendly and Screen Reader Compatible are AO3 tags that help visually impaired readers track and access fanfiction that is consciously created with their needs in mind. Please consider adding these tags to your works in order to expand the range of works that visually impaired readers can safely and confidently access.

Alternatives to these are:

Utilise HTML or embedded line break functions where possible, such as the feature on the Archive’s editing functions. Most screen readers should be equipped to understand these.

[Line breaker] can also be read by most screen readers. While not as aesthetic, it’s still functional.

Use an image divider/breaker and utilise the Alt Text or [ ] descriptor functions to label it as a line breaker.

[ineffablefool]

How to center and nice-size an image in an AO3 fic using a work skin

Maybe someone can use this?  In my fic for the DIWS Good Omens Mini Bang, I embedded some images from my wonderful illustrator.  The centered images will never be wider than the text, no matter the screen size, but they also are never stretched larger than their native size (I resized ‘em to 800px wide in my trusty paint program for faster downloading). Here’s how one looks on my giant monitor and on my phone screen:

If you have never done AO3 skins before then I promise they are not actually scary!  You have the option of doing relatively complicated things with them, but this thing is simple.

Anyway this is how I center my images.

Step one: make a skin.

In your AO3 dashboard, click “Skins” in the menu (left or top of page, depending on if you’re on a big or small screen).  This takes you to the Site Skins page, which are for if you want to make all of AO3 look different to just you.  You want a Work Skin, though, which makes your fic look different to everyone, so click My Work Skins.

Click Create Work Skin in the top right and you’ll get an editor that’s similar to when you’re posting a fic!  You only need to set two things.  One, give it a title that makes sense to you (the title won’t be visible to people reading your fic).  Two, paste some stuff into the big “CSS” box.

This is the stuff to paste:

.centered {  margin-left: auto;  margin-right: auto;  text-align: center; }

.centered img {  max-width: 100% !important; }

That was the stuff to paste!  Just toss both of those two blobs in the big editor and click Submit.  Now you have a skin!

Step two: use the skin in your work.

Open up the work you want to do this in.  Find the Select Work Skin box (just under the Choose A Language box) and select the skin you just made.  Yay!  Sorry, the Homestuck and Undertale ones are just there for everyone and that’s how it is.  (Nothing against Homestuck or Undertale.  I just don’t like unneeded entries in lists.)

Step three: center your image.

This is the most complicated bit, only because I can’t give you an exact thing to copy-paste.  But I can give you a basic template!  Don’t try to paste this into Word or a similar word processing program.  The quote marks could get turned into “smart quotes” (like the ones I typed there, just now -- see how the opening and closing quotes are different from each other?).  If you need to save it off for later, Notepad or another very simple plain-text editor will be perfect, because it will keep the quotes as not smart quotes.

Find the spot in your AO3 work where you want the centered image to be.  It would be between two blocks of text which are wrapped with <p> tags, so something like this...

Into that space, you’re gonna hit Enter a couple of times (which I’ve already done in the screenshot) and then paste this block:

<p class="centered">  <img src="BANANA" alt="ORANGE" /> </p>

That was the block to paste.  Before you’re done, you need to change two things!

BANANA goes away.  Inside the quote marks where BANANA used to be, you need to put the URL of your image.  This URL must start with http or https (preferably https), or else it won’t work.  I can’t give specific instructions on how to get this, because it depends on where the image is hosted!  If it’s only on your computer, or attached to an email, it can’t be embedded.  It has to have been put somewhere on the web, like Flickr, Photobucket, or Google Drive.  It will work to embed from Tumblr, but I don’t trust Tumblr not to change everything up and bork all the old image URLs, thus breaking your embedded images on an arbitrary date in the future.  (Any image host could theoretically do this, but -- well.  We’re all familiar with Tumblr, right?)

ORANGE also goes away.  Inside the quote marks where ORANGE used to be, you optionally can (I recommend you do!) put a brief (200 characters or fewer) description of the image.  This is text which is invisible when viewing your fic in a normal browser -- it’s there for screen reader technologies, used by people who are blind or otherwise have trouble seeing a screen.  Their screen reader software will literally read out to them, so that they can hear it with their human ears, the description you put here.  Don’t start it with “image of” or “picture of”, because the screen reader tells the human that it’s an image already.  Here is a pretty user-friendly guide on how to write alt text!  If you’re more technically-inclined, the W3C has more involved docs.  Remember, the screen reader is going to say out loud whatever you put here, so don’t make it super long, or else you’ll force people who are using screen readers to wait through the long description for your story to continue. 

A finished version of the banana/orange block might look like this:

<p class="centered">  <img src="https://www.my-nifty-example-website.com/prettypicture.jpg" alt="Two dogs having a tea party wearing fancy hats" /> </p>

Step four: do it again if needed.

If you have more images to center in the same work, just repeat step 3 for each!  Step 2 has to be done once per work.  Step 1 might be done once ever (and then you just keep pulling that same skin into many works), or you might do it multiple times (if you want other changes in the skin that are special to only this one work).  I do a different skin every time I have a fic that needs a skin, but that’s because I do extra fancy things that are different for each fic.

You never have to do either step 1 or step 2 more than once per work, even if it’s multi-chapter.  In future chapters of the same fic, just do step 3 again.

Step five: preview and/or temporary draft is your friend

I am an IT professional with a (technically expired but work with me here) Microsoft certification in HTML5/CSS and seven years of writing this stuff for pay under my belt.  Even I don’t post without previewing.  Preview and saving as a draft without publishing are both your friends.

Some fun(?) notes

What you are doing here is using cascading style sheets.  The AO3 skin is a very simple stylesheet, which is a series of rules that your readers’ browsers will use to apply to text in your story.  There are standards that all your normal sort of browsers (Firefox, Chrome, Safari, Edge, Opera...) are supposed to follow when they see these rules, so that no matter which browser someone uses, a webpage will look as similar as possible.

A skin created from the above steps defines a class named “centered” and tells the browser how “centered” should look.  Then, in your fic, if you apply the class named “centered” to something in the big editor -- like, say, the <p>aragraph tag that wraps around your image -- then the style from your skin will be applied. 

The magic of cascading style sheets is that you can define your class exactly once and then use it many times.  If you decide you want to change all the places you used it -- maybe you want every centered image in your 87-chapters-long heavily-illustrated fic to have a green border? -- you have to change exactly one place: your skin.  The change will bubble down to every single place you used it.

Skins do not allow all the features of true CSS (no media queries; I am sad), and you can’t put comments in your skin (the editor strips them out).  Browser-specific overrides also do not work (if you don’t know what this means, that’s okay, you have to go to extra work to try to use them in the first place).  But they’re still pretty cool.

A lot of people will just put <center> tags around their thing, and use width=“100%” or some other number, but that is technically not standard HTML, hasn’t been for a very long time, and sooner or later Chrome is going to get clever and stop respecting it.  (Google’s developers like to make Chrome very clever and change how it does things just because they feel like it.  It makes my day job rather more difficult.  Ask me about SameSite cookies!! Actually, don’t.  Never ask me about that thing.)

For portrait-oriented illustrations -- taller than they are wide -- I like to float the image to the right of the text and have it take up no more than 50% of the width of the screen (as seen near the end of this chapter).  But that is a more complicated thing than this one, and I am keeping it simple today.  Maybe I’ll show how to do the nice floaty at some point.

For any-oriented illustrations, you could have a small resized version which links out to a larger version as a click-to-zoom thing.  That is also a little more complicated, so it isn’t in this post.

Questions and clarifications welcome.

That is how to center and nice-size an image in an AO3 fic using a work skin!  I hope you are having a good day.

[bananain]

How to add footnote in word 2016 shortcut

#HOW TO ADD FOOTNOTE IN WORD 2016 SHORTCUT SOFTWARE#

Note that it is also important to come up with an implementation that works both for the Word object model and UIA. I've also received requests from some people who have demand for this. Subject: Re: Keyboard shortcut to report text of footnotes in ms Word documents ( #5909) Hi,footnotes are referenced as links, and you should jump to these normally. What do you think? Any chance of making this part of NVDA 2018.4? Show comments, footnotes, endnotes, or revisions in virtual viewer Windows+Semicolon.Īlong the same lines, I also wish we could show comments, footnotes, endnotes, or revisions in the virtual buffer via the press of a hot key, or at least list footnotes/endnotes as we press NVDA+F7. List reviewers' comments Control+Shift+apostropheĪnnounce the footnote or endnote referenced at the cursor location Alt+Shift+eĪnnounce the revision referenced at the cursor location Control+JAWSKey+R However - and according to a friend of mine who is a JAWS user, it provides the following hot keys for these tasks: I don't know how JAWS handles this situation with Office 2016 as I no longer use that screen reader. With JAWS and an older release of Office I used to be able to achieve this task few years ago. I'm currently using MS Office 2016, and without this feature using MS Word with NVDA is a blow to my productivity especially when it comes to handling/reading footnotes/endnotes efficiently. May I renew the request to make NVDA capable of reporting the text of the current footnote, and also the current endnote, via a hot key? Reply to this email directly or view it on GitHub You are receiving this because you are subscribed to this thread. The concept is the same asįor comments - you press the shortcut and NVDA will speak the content One user from Slovak community suggested keyboard shortcut for readingĬontent of footnotes in MS word documents. To: nvaccess/nvda Keyboard shortcut to report text of footnotes Thanks.įrom: ondrosik [mailto: Thursday, Ap5:33 AM I’m tempted toĪssign Alt+NVDA+F or recycle Alt+NVDA+C to read footnotes as well. Running out of them (especially with add-ons involved). We need to weigh keystroke requests carefully these days, as we’re Hi, hmmm, if only we can find a good justification for this… Note that Keystrokes, and let users change them if need be. For add-ons, I would say let the authors decide on Has millions of addons and inherently some of them clash with

#HOW TO ADD FOOTNOTE IN WORD 2016 SHORTCUT SOFTWARE#

Many pieces of software have clashing keystrokes.

[digitalmuku]

On-Page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP (search engine results pages). This includes optimizing a page’s HTML, internal links, and meta data (meta title, meta description, and keyword density) along with posting high-quality, relevant content and images. We have control over these stuff and can change on our own website. Here are the biggest factors: 🍧 TITLE TAGS Put targeted keywords in the title tag of each page on site. There are many best practices that go into writing an effective title tag. 🍧 HEADINGS (H1) Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than other page copy. It is a good idea to work our target keywords into the headings of each web page, but make sure accurately reflect our page content. 🍧 URL STRUCTURE Put keywords into URLs if possible. Do not go changing all of current URLs just so they have keywords in them. We shouldn't change old URLs unless plan on redirecting our old ones to our new ones. 🍧 ALT TEXT FOR IMAGES Any content management system should allow to add something called "alt text" to all images on our website. This text isn't visible to the average visitor - alt text is in fact used by screen reader software to help blind internet users understand the content of our images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand page's content. 🍧 PAGE LOAD SPEED Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. Therefore, optimizing pages to load faster helps site rank higher in the search results. 🍧 PAGE CONTENT The content on our pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they're looking for. It needs to be easy to read and provide value to the end user. Google has various ways to measure if content is useful. 🍧 INTERNAL LINKING (at Dwarka, Delhi) https://www.instagram.com/p/Cd3LpPulKqA/?igshid=NGJjMDIxMWI=

[sun-technologies]

Master The Art Of Accessibility Testing in 2021

We’re all living within our own Digital Era when smartphones and apps on the internet influence every aspect of our lives in some way. How much time do we spend playing with our phones or laptops every day? It has increased dramatically over the last few years.

You have to recognize that not all people can use the latest mobile or online apps in the same way. There are people with disabilities that stop them from using certain types of programs.

 A program should be developed with a range of users in mind. Nearly one billion people which is 15% of the global population have disabilities in some form.

 It is our main responsibility as an organization to prioritize accessibility testing prior to we release any apps for our customers.

In the below section, we will discover the accessibility process, some of the disabilities which need to be taken into consideration prior to releasing software applications to the users who will use them.

In case, if you’re the one who is in search of finding a top-notch Accessibility Testing service provider then, try Sun Technologies’ to transform your global businesses by reducing external risks, and costs at the same time. We follow a three-layered security approach to test and validate any type of web application.

Read our case study about how we re-engineered an automated clearing house PowerBuilder application by clicking here. 

What is Accessibility testing?

Accessibility testing is the extent to which a piece of equipment or system is usable by those with the greatest variety of capabilities and characteristics to meet a particular purpose within a defined setting.It is the method that allows an application for use by the largest variety of users. Accessibility is also seen as a way of providing equal treatment for all and the same opportunities to everyone regardless of abilities and conditions.

 Types of accessibility testing

Automated testing

Automated testing is a crucial beginning point to evaluate your site's current levels of accessibility. It allows you to monitor the most important pages as well as to conduct a broad assessment of your entire site without the need to examine each page separately. For retailers with several hundred or more templates for product pages automated testing is a great method to start without being overwhelmed.

Here's a list of factors to take into consideration when selecting an automated testing tool:

 ·  It evaluates your entire site including the login page and shopping carts, users' journeys, user-generated content as well as other pages that have dynamic content or functions.

· It offers an analysis of your accessibility status, with actual information to support it.

· The results are easily understood by everyone in your group, which includes developers, project managers, QA testers, marketers as well as members of your legal staff.

· It is easy to integrate with your existing technology stack.

Reviewing Manual Code

Automated testing acts as a crucial element of accessibility on the web, it's not enough to cover all WCAG requirements. No matter if it's commercial or free the tools will only get you to a certain point. A large portion of the success criteria requires manual inspection. For instance, an automated tool will detect alt text, but it isn't able to tell you if the alt text is appropriate to accessibility.  If your staff doesn't have the expertise in-house to carry out a manual code inspection then you'll have to think about using an outside company to complete this task.

UX Review

In the course of reviewing user experience, it is important to think about accessibility. While accessibility is often confused with usability, these two terms are very distinct:

Accessibility is generally a reference to the conformity to the standards, like WCAG in the creation of an app, website, or other documents. This could include anything from text and color to multimedia and images.

Usability refers to the actual experience that users have when using the website and includes user interface design.

The benefit is that accessibility improvements could increase the accessibility for everyone regardless of their disabilities. One of the differences between them is the fact that testing for usability may be based on input from real individuals, not robots. This is where user testing is the key.

User Testing

Testing of users should involve people who are usability experts as well as those who make use of the latest technologies in their daily lives. Businesses across the world recognize that automated software doesn't always detect all WCAG problems and are responding to the growing demands from the disabled community for accessibility testing. Furthermore, testing users makes an excellent business decision.

 Best Accessibility Testing Automation Tools

·   Dragon

·   AChecker

·   Jaws

·   Wave

·   Axe

·   Dynomapper

·   SortSite

·   Accessibility valet

·   EvalAccess 2.0

 Benefits of Accessibility Testing 

Avoiding Legal Issues - A lot of states have come up with the requirement that websites be able to meet the accessibility standards before going live. Testing for accessibility must be conducted to comply with legal requirements.

Potential Growth Opportunities in the Organization - One in five individuals living with a disability, making up 19 percent of the British population. If the application is developed following accessibility guidelines, it will reach those with disabilities too and could lead to an increase in revenue for your business.

Get Accurate Search Results - When the website was designed taking accessibility into consideration it will be able to display rich text that will allow search engines to locate websites faster because search engines will search for words when searching the contents.

Improved User Experience - When digital material is made accessible, it could benefit users who use the application in the way you intended. Because accessibility is a key factor in making the app's navigability, clarity of text appearance, as well as many other aspects more attractive and user-friendly.

Best Practices of Accessibility Testing

Smaller Sample Sizes 

This is why we do not recommend finding 50 or more participants with a specific disability. It will be a huge expense and inefficient. Thirdly even with the assistance of a specialist panel partner, there could not be that many individuals who meet your requirements.

Two-Person Team

 We discovered that having a team of two increases efficiency and productivity. We typically recommend one person to act as the moderator, whose primary responsibility is to concentrate the attention of the participant. The other person will serve as tech support. This should be someone who comprehends how to supervise, monitor and support the technology that is used throughout the session.

Utilize Fewer Tasks

Keep the focus on a handful of key tasks. This is because those who depend on assistive technology for example, such as screen readers, usually require a longer time to finish the tasks.

Take care to define your target audience Be Specific about Your Audience: The personas or user profiles that you design to test individuals who are not disabled also apply to those with disabilities. But, you have to be aware of the kinds of disabilities you'll need to test.

Find Help Recruiting

As we've mentioned before we strongly recommend you find an agency that is specialized in the recruitment of disabled individuals. Always trying to locate participants using your usual channels may not be time-consuming and unproductive.

Set Aside Time for Two Meetings

This is one of the most important things you may not consider in case you've never completed an accessibility test in the past. Plan your budget and the timeline for the project to include two distinct sessions with the participants: 

1)Tech Check 

 2)) Testing Session. 

This will decrease the possibility that major technical issues could arise during the principal test session.

 Conclusion

Accessibility testing is an approach that gives in-depth insights on how easily one can navigate, access, and understand web/mobile applications/content. It is crucial to be aware that accessibility isn't just for those with disabilities but can be beneficial for everyone, including children, older adults or people with a left hand, and many more. Like any other test accessibility tests, accessibility can also be evaluated using manual or automated techniques, adhering to Web Content Accessibility Guideline standards. 

 Contact us today for the best Accessibility Testing Services. 

[productestate]

Most Complete Aiwa Review & Bonus!

>> Aiwa review

Aiwa bonus: Are you searching for more understanding about AIWA? Please read out my truthful evaluation about It before picking, to assess the weak points and strengths of it.

Can it worth for your time and money?AIWA or Artificial Intelligence Site Assistant is an AI powered site contractor that assists you build smart, super streamlined, simple and professional websites in less than one minute. You do not have to be a tech genius to merely drag and drop features to create your successful website.

Simply pick the block and drag to tailor and include onto your website instantly!AI Site Assistant is so simple because it is powered by our instinctive innovation that knows your preferences and easily builds the website on your behalf.

Now you can make big profits with no effort. AIWA websites are extensive and make you a caring leader! All the functions of the website are ADA (Americans with Special needs Act) certified. The wise functions include screen readers that read the text out for those with visual disabilities. The colors are also enhanced for those with small disabilities. The sizes of font styles have been thoroughly picked to make them understandable to all age groups. Images can have unique captions using "ALT Tag" that allows images to be described by the text reader to those who are not able to see it. Not to forget, this keeps you far from any legal troubles and helps you concentrate on growing your business.

AIWA sites have been created to top the charts and make you # 1. This can only happen when your website ranks within the leading 3 on Google each time one searches.

All our material is optimized to make you rank greater and make more earnings. Guideline search engines without paying an extra dollar to external agencies! Now you don't need to buy a membership to any external website with stock graphics. We have you covered with our endless images and videos.

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It lets you improve, crop and resize images to perfection and utilize them within your website immediately. You can develop as numerous websites as you like beginning now.

Single pages or sub-pages can be constructed immediately without any limitations. AIWA differs from any other site structure tool.

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This means you can grow and increase your client-base without a doubt. You do not have to constantly pay more to earn more.

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Worry not if you don't have a domain name yet! You can also search for it utilize our in-built features. The world is your play ground with AIWA.

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Accuracy is key, and so we use Google translation services to assist you reach out to international audiences through your website.

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All card transactions are protected with HTTPS protocols utilized by banks nationwide.

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You can incorporate a blog site within your site that allows you to develop and keep a relationship with your consumer base.

This is a sure-shot approach to increase brand name awareness and rank greater across search engines! You can tailor them to consist of any information that you may wish to collect from your consumers. AIWA works perfectly with top auto-responders and can be embedded onto your site utilizing short code. Your sites, any variety of them are hosted on our rock-solid cloud servers! You can broaden your web of websites with no issues and at no extra expense!

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[socioxpert-blog]

On-Page SEO: What you need to know

The Search Engine Optimisation (SEO) strategy as well are commonly aware of is usually divided into two categories:

On page SEO

Off page SEO

Both these strategies are very crucial for the success of your SEO campaign but they both play extremely different roles in order to improve your SEO rankings. So, let us discuss on page SEO in details:

An on page SEO, also commonly referred as on site SEO is basically the strategy of optimising various different parts of your website which can affect your search engine rankings. It includes the aspects of your website that you can control and change on your own. Here are some of the biggest aspects of on page SEO and tips to get the best out of them:

Title tags

Insert your targeted keywords in the title tag of every page of your websites. Create your title tags effectively and make them as creative as you can.

Headings (H1)

Headings are the largest words on your page most of the times. And hence, they get a little more weightage on search engines than any other part of your page. It is hence a good idea to insert your target keywords in the headings of every page but at the same time you must ensure that the heading reflects the content of your page.

URL Structure

If you can, insert keywords in your page URL. But it is also important that you do not go about changing all your current URLs in order to put keywords in them. So, this means that you change your old URLs only when you are planning to redirect them into new ones. It is important that you give the job in the hands of a professional to get it right.

Alt text for images

A content management system in your website allows you to add “alt text” to all your images that are there on your website. While the text is not visible to your average visitors, it is actually used by a screen reader software to help the internet users who are blind to understand the content of your images. Search engines use a similar way of putting images, by inserting some relevant keywords that describe the images helps the search engine understand what content your page has.

Fast-loading pages or page load speed

Google wants to create the best user experience and hence wants its users to find what they are looking for as quickly as possible. So, optimising your pages so that they load faster is a good way to ensure that your page ranks high in search engines.

Page content

This is by far the most important aspect of on page SEO. The content that your page has needs to be useful for people. If the user searches for something specific and finds your page, it is also important that they are able to find what you are looking for. The content should also be easy to read and understand and should be able to provide value to the end user. Google has a myriad of ways to measure whether the content is useful or not.

Internal linking

Internally linking to other pages on your website is often useful for both – visitors as well as search engines.

Creating User Friendly 404 Pages

A 404 page implies page not found” but the average internet user does not know what 404 means and what they should do about it. For them, it is another error messages from the computer. Hence, it is important that you create 404 pages that are user friendly.

Source: https://socioxpertcom.quora.com/On-Page-SEO-What-you-need-to-know

[aishasimone247]

An Ultimate Guide for Search Engine Optimization

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. Traditional marketing policies had limited customer reachability and scope of driving customers' buying behavior.

Picture Courtesy-Infiflex

Search Engine Optimization (SEO)

In this digital era, search engines have become the gateway for a business’ identity. Search Engine Optimization of a website helps in achieving better brand exposure, traffic flow, lead generation and sales conversion as well. So do you desire to rank high in the search engine result pages?

Let’s explore the methods and techniques of SEO-

Basically, there are two

On-page SEO looks at what your site (or your page) is about

Off-page SEO looks at how authoritative and popular your site is

On Page Seo

Title Tags

Put your title tag in the targeted keywords in the title tag of each page on your site. It includes various things such as

Headings

Headings are ususally the largest words the largest wordson the page, and for that reason, search engines give them a little more weight than your other page copy. It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page content.

URL structure

Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this.

Alt text for images

Any content management system should allow you to add something called “alt text” to all images on your website. This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.

Fast-loading pages, or page load speed

Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.

Page content

The content on your pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they’re looking for. It needs to be easy to read and provide value to the end user. Google has various ways to measure if your content is useful.

Internal Linking

Linking internally to other pages on your website is useful to visitors and it is also useful to search engines.

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.

What is Off-Page SEO?

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top. This is how a site like Wikipedia ranks for pretty much everything under the sun. It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites. You can type your domain name into here to see your score.

[enterinit]

Windows 10 Insider Preview Build 18323 is now available

Windows 10 Insider Preview Build 18323 is now available Improved RAW image format support Do you like taking pictures in Raw image formats and wish that the Raw files from your camera were natively supported by Windows? Good news! Targeting 19H1, we’ve been working hard to release a new store-delivered Raw codec package that dramatically improves native raw file format support in Windows. By downloading the new Raw Image Extension (Beta) package from the store, you can now view image thumbnails, previews, and camera metadata of previously unsupported raw files right in File Explorer. You can also view your raw images – at full resolution – in apps such as Photos or any other Windows app that uses Windows Imaging Component framework to decode raw images. How to test Please note – to install the package, 19H1 Build 18323 or later is required. Open the following link in Edge to install the current beta package: https://www.microsoft.com/store/apps/9NCTDW2W1BH8. We have also created a 19H1 Bug Bash quest for directions. Known issues Exposing camera properties stored as EXIF/XMP metadata is not currently working for some raw image formats. File Explorer hangs when the view state is changed to “Details Pane” and a raw file that activates the new raw codec package is selected. Opening some raw images in Photos app using the new store-delivered raw codec pack gets stuck at low resolution thumbnail image. Improving Light Theme We introduced the new Light Theme in Windows 10 with Build 18282 and today’s build has some improvements to Light Theme worth taking note of based on your feedback: We fixed an issue where the text in the battery flyout might become unreadable in light theme due to it being white. We fixed an issue where the scrollbar in the network flyout wasn’t visible in light theme. We fixed an issue where the autoplay icon in the systray wasn’t visible in light theme. We fixed an issue where impacting the network and volume icons in the notification area where after switching to light theme they wouldn’t update from white to black until explorer restarted. We fixed a similar issue where not all supported app icons in the taskbar would switch colors on the taskbar when switching between light and dark theme (particularly on the secondary monitor). We’ve made some adjustments to address issues where when using light theme white icons in notifications weren’t readable. We’re updating the Settings icon to now be dark grey in the taskbar when light theme is enabled rather than black. General changes, improvements, and fixes REMINDER: The new tamper protection setting in the Windows Security app protects your device by helping to prevent bad actors from tampering with the most important security settings. You may see a new recommendation in the Windows Security app suggesting you turn this setting on. We fixed an issue causing Update Orchestrator Service to stop working periodically. As a result of this issue, you might have seen an error on Windows Update Settings saying that the update failed to restart. This issue also resulted in restart using Update and Restart to sometimes just restart you back into the base OS. We fixed an issue where clicking your account in Cortana Permissions didn’t bring up the UI to sign out from Cortana (if you were already signed in). This issue also impacted the Change My Name button. We fixed an issue resulting in night light not working recently. We fixed an issue where the quick actions section of Action Center would be missing sometimes recently. We fixed an issue where closing an open Excel window from the taskbar might cause Excel to go non-responsive. We fixed an issue an issue where the WIN + Ctrl + hotkey wasn’t working. When using your accent color on the taskbar has been enabled, the taskbar and start jump lists will now also be accent-themed. For the time being we’re returning the Volume Mixer link in the volume button context menu to its October 2018 behavior while we look at improving the experience based on feedback. We fixed an issue where themes and Microsoft Edge extensions downloaded from Microsoft Store wouldn’t appear in their respective locations after the download finished. We fixed an issue impacting Action Center reliability in recent builds. We fixed an issue where you might see multiple Focus Assist notifications in the Action Center at a particular time. We’re adding Nearby Sharing to the list of default Focus Assist exceptions. We fixed a recent issue where if you used the screen snip quick action in the Action Center then the resulting screenshot would have the Action Center in it. We fixed a recent issue that could result in not being able to launch UWP apps from the Start menu sometimes. We fixed a recent regression resulting in File Explorer sometimes hanging when interacting with MP4s and folders that had MP4s in them. We fixed an issue where Cortana would close immediately if opened from the Start screen when using tablet mode. We fixed an issue impacting Snipping Tool reliability. We fixed an issue resulting in Ctrl + P not activating the Print command in Snip & Sketch in recent flights. We fixed an issue resulting in Snip & Sketch potentially crashing when closing many Snip & Sketch windows in a row. We fixed an issue where rebooting would set Nearby Sharing back to an off state if it had been turned on. We fixed an issue where the lock screen preview in Lock Screen Settings wasn’t showing in recent builds. We fixed an issue where the scrollbar in Settings was overlapping the text fields when manually configuring your IP address. We fixed a rare issue that could result in the screen locking up when using the Surface Dial. We fixed an issue where the tooltips in the Emoji Panel were truncated on the bottom. We fixed an issue where the Windows feature update might fail but would still be listed as a successful update in Windows Update history page. We fixed an issue where you might see a Windows Update icon in the notification area saying there was an update when no update was available. We fixed an issue where you couldn’t type on the touch keyboard when “Turn on Activate a window by hovering over it with the mouse” since focus would move away from the text field and set to the keyboard itself. We fixed an issue on certain devices that could sometimes result in the screen staying black on boot until CTRL + Alt + Del was pressed. We fixed an issue resulting in certain devices experience increased battery drain on the last few flights when in Disconnected Standby Mode. We fixed an issue for devices with multiple monitors resulting in Task View (WIN + Tab) sometimes showing UWP app thumbnails on the primary monitor rather than the monitor where the app was open. We fixed an issue where some key labels were cut off in Armenian full touch keyboard layout. We fixed an issue when using the full touch keyboard layout in Korean where pressing the FN key unexpectedly highlighted the IME ON/OFF key. We also fixed an issue for this language where tapping the tab key wouldn’t insert a tab. Thanks everyone who shared feedback about the new Japanese Microsoft IME we’ve been working on. With today’s build the IME and settings pages are returning to the ones that we shipped with the October 2018 Update, while we take your feedback into consideration. We fixed an issue where Narrator sometimes did not say anything when reopening Action Center after it was dismissed using the Esc key. We fixed an issue where Narrator did not speak the volume level value when using the hardware volume button to change the volume setting. We fixed an issue where Narrator command read from current location did not work when on a heading in Wikipedia. We fixed an issue where Narrator announced read-only at the end for links. We fixed an issue where Narrator continuous reading command read the last word of a sentence twice on a web page in Microsoft Edge. We fixed an issue impacting a small number of users enrolled in Microsoft Intune where they might not receive policies. We fixed an issue where signing out from inside Windows Sandbox resulted in a blank white window. We fixed an issue resulting in running c:\windows\syswow64\regedit.exe not launching regedit in recent builds. Settings header rollout update: This is now available across most regions for Insiders in Fast using Home edition and Pro editions of Windows that are not domain joined. Small app update: Thanks everyone who reached out about the grid alignment issue in the Calculator – this has been fixed with the 1812 version of the app. Known issues While with Build 18323 we fixed the recent spike in Update Orchestrator Service crashes, if you’re on a base OS that’s impacted by the crash, you will still see the symptoms described above until you’re on 18323. The Windows Security app may show an unknown status for the Virus & threat protection area, or not refresh properly. This may occur after upgrade, restart, or settings changes. Launching games that use anti-cheat software may trigger a bugcheck (GSOD). Creative X-Fi sound cards are not functioning properly. We are partnering with Creative to resolve this issue. While night light functionality is back up and running, you may still find issues with other blue light reduction software not working. When performing Reset this PC and selecting Keep my files on a device that has Reserved Storage enabled the user will need to initiate an extra reboot to ensure Reserved Storage is working again properly. Some Realtek SD card readers are not functioning properly. We are investigating the issue. USB devices, including mice and keyboards, may no longer work after updating. Possible workarounds are to change which USB port it is plugged into or connect the device through a USB hub. You may consistently see black screens when using Remote Desktop, DisplayLink, or Miracast if you are on an AMD or Nvidia driver. We’re working on a fix, but in the meantime, you can work around this issue by running the following command: reg add HKLM\Software\Microsoft\Windows\Dwm /v EnableFrontBufferRenderChecks /t REG_DWORD /d 0 /f. (Updated – thanks Rafael for the recommendation.) The value in Narrator Settings “Change the level of detail Narrator provides about text and control” might be empty.  To work around this issue, use the Narrator command Narrator key + v to change the verbosity level, then close and reopen Settings app again. After upgrade, there might be two Narrator voices talking at the same time.  Reboot the machine once, this issue will go away. Windows Sandbox may launch to a black screen for some users. The Insider Program Settings pages currently have a bug preventing Narrator and Screen Reader programs from properly reading the page. A fix will be available in an upcoming build. Taskbar icons may stop loading and appear blank. Desktop Window Manager will crash if multiple Office and/or video playback applications are running on the same screen on devices that have Multiplane Overlay Support. Known issues for Developers If you install any of the recent builds from the Fast ring and switch to the Slow ring – optional content such as enabling developer mode will fail. You will have to remain in the Fast ring to add/install/enable optional content. This is because optional content will only install on builds approved for specific rings. Read the full article

[simplemlmsponsoring]

New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/list-building/will-your-current-email-newsletter-be-successful-in-2019/

Will Your Current Email Newsletter Be Successful in 2019?

Given the ongoing success of online advertising and social media, no one could blame you for thinking newsletters are outdated—but don’t fall into that trap! Even with all the different avenues available to generate business, email marketing still remains one of the most effective ways to increase revenue. And neglecting your email newsletter will most certainly be bad for business.

So whether you’re in charge of the company newsletter, or you’re trying to convince your boss to include one, this article can help. Read on to learn what will make the best email newsletters in 2019.

Why send an email newsletter?

If you’re not already prioritizing email newsletters as part of your marketing mix, it’s time to consider them. Why?

These monthly, weekly, bi-weekly, or even daily emails are a powerful tool that allow you to engage your audience. Whether it be company-related updates or helpful tips and advice, they’re a fantastic way to boost brand advocacy, increase audience engagement, and drive more sales.

According to the produced by the Nielsen Norman Group, recipients feel emotionally attached to newsletters.

Newsletters are something your readers can expect regularly, and they help you develop an ongoing relationship with subscribers. This helps you establish a bond that goes far beyond a website alone.

Image Source: Really Good Emails

How to craft your most successful email newsletter 1. Figure out a strategy for your newsletter

Before you start putting together your content, consider what you want to achieve through this newsletter. This will help you tailor all aspects of the email so it focuses on your end goal.

For example, you may want to:

Drive more traffic to your website Get customers to sign up for a new event Increase your email click-through or open rates Improve the number of times something is downloaded Get customers to interact with you on social media channels

You may then decide a one-off newsletter is the way to go, giving you the opportunity to showcase your latest product but without committing yourself to sending out regular newsletters.

Or, if you have lots of information to share with your email recipients, you may feel a subscription newsletter is ideal. This will allow you to send out a steady stream of useful content to customers who are interested in keeping up-to-date with you.

2. Find the best email newsletter design

Pre-made and customizable email templates are an advantageous aspect of using email marketing software. (You can find our email templates here.) Templates take much of the hard work out of designing your newsletter, while still allowing you to add those all-important, on-brand touches.

Try to:

Ensure your newsletter is mobile-friendly: Consider different screen sizes when developing your newsletter, using bullet points, short sentences, and headers to break up large chunks of text.

Use photos: Photos are valuable but don’t go overboard. Some pictures may not load very quickly or they might not load at all. Always make sure your message is clear within your text and that any images have descriptive alt text—just in case they fail to load.

Make sure your template is supported by the majority of email providers: Outlook is renowned for its rendering issues, so always double- and triple-check your emails. You want to ensure they’ll display correctly across different platforms.

Place your logo at the top of your email: This will build brand loyalty and make ensure your recipients immediately associate the newsletter with you and your company.

Try to keep things minimal. Newsletters can easily look cluttered and chaotic. While it would be ideal for recipients to read each word of a newsletter, . Ultimately, you want readers to carry out an action (like a purchase or click-through), so be sure to get to the point.

3. Produce some attention-grabbing content

According to the Nielsen Norman Group study mentioned above, readers found the following items to be most valuable in a newsletter: company-related news, items about hobbies and personal interests, items about deadlines, dates, events, and reports on sales or prices.

Therefore, you could choose to include any of the following in your newsletter:

Blog posts How-tos, tips, and tutorials Events Industry news Resources Competitions Photos and/or videos Reviews Company news Interesting facts Testimonials Webinars Recipes Customer photos

However, after a few months, even the most interesting information can become tiresome, which is why you need to keep things dynamic and unique to your company.

For example, this email by DPDK boasts a funky design, integrated videos, and human touches.

Image Source: Really Good Emails

4. Be creative with your subject line

Even with the most beautifully-designed, expertly written email, you still need readers to open it.

That’s why you need a thoroughly engaging, intriguing, and informative subject line.

Questions, answers, single words, sentences, and personalization are all fantastic approaches to your subject lines. You may also find that consistency is key to your newsletters, so customers can differentiate these from your usual emails—but be careful these don’t get boring and predictable.

One way to continually check whether your subject lines are performing as they should be is to use A/B testing. This allows you to put two subject lines up against each other to see which does best.

As a general rule of thumb, you’ll need to keep your subject line under 50 characters. You should also try to make it as engaging as possible, since engagement levels are a prominent indicator of spam.

5. Get the right balance between information and promotion

While the goal of your email may be to increase conversions, this shouldn’t be the sole focus of your email.

Newsletters are there to inform and educate, so it’s crucial they don’t feel “salesy.” Some A/B testing may be required to start off with, but if you aim for 9 parts information to 1 part promotion, you should create the right balance for your newsletter.

Ultimately, unless you have an exciting product/service announcement or event, try to steer clear of promotions. And when you do mention your promotions, try to do so in an approachable way (like a friend might).

6. Choose a standout call-to-action

You may have several calls-to-action (CTAs) within your email, but choose one that’s going to stand out and be your prominent focus (one relating to the key strategy of your newsletter).

This CTA may be to join you on a social media channel, share with a friend, or read more of a blog post.

For example, this email from Lily Lines places prominence on sharing CTAs by placing them at the top of all the content.

Image Source: Campaign Monitor

7. Make sure your email is legally compliant

When creating an email, it’s essential you’re complying with all of the necessary laws—especially with the recent emphasis on GDPR laws in Europe.

To ensure you’re adhering to all the rules and regulations you should, check out our resource on Understanding Email Laws and Regulations.

8. Ensure readers can easily unsubscribe

Despite wanting your readers to engage with you, you also need to make sure they can easily unsubscribe from your newsletters. An easy-to-use “unsubscribe” button makes users less likely to mark your email as spam. Plus, you’re legally required to allow users to unsubscribe.

In turn, this will help protect your sender reputation and will keep your click-through and open rates high.

9. Integrate social media

As we’ve seen, newsletters are perfect for getting readers to engage with you in numerous ways. So make sure it’s easy for them to continue the conversation by adding social media icons to your emails.

You may choose to add these to the top, side, or bottom of your newsletter. Or, like Handy, you may want to make one newsletter about your social media channels so readers can see where they need to follow you to access the information they’re looking for.

Image Source: Pinterest

10. Measure, measure, and measure your success

All emails are subject to a little trial and error, and what works for one company may not work for another. That’s why it’s imperative you measure the success of your emails so you know what is and isn’t working. This will allow you to tweak your emails, tailoring them to your unique audience.

Key metrics include:

Open Rates: What subject lines are getting your emails opened and read? Click-Through Rates: Which CTAs in your emails are getting the most hits? Unsubscribe Rates: What content is really turning your recipients off? Shares: What content are your readers sharing with their friends and family?

Social Sign Ups: What information is getting people to join you on social media?

Wrap up

While crafting a unique email newsletter may seem daunting, it doesn’t have to be. Rather, by breaking it down into the points listed above, you can create something that stands out from the crowd. You can establish ongoing communication with your customers that resonates well with them, building trust with your audience.

This, in turn, will drive forward your email marketing campaigns, increasing your revenue in the process.

To start crafting your own email newsletters, why not sign up with us for free?

The post Will Your Current Email Newsletter Be Successful in 2019? appeared first on Campaign Monitor.

Read more: campaignmonitor.com

[digitalmuku]

#OnPageSeo ➖➖➖➖➖ On-page SEO is the act of optimising different parts of our website that affect our search engine rankings. It's stuff that we have control over and can change on your own website. Here are the biggest factors : ➖➡️ ✍️ TITLE TAGS Put targeted keywords in the title tag of each page on site. There are many best practices that go into writing an effective title tag. ✍️ HEADINGS (H1) Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than other page copy. It is a good idea to work our target keywords into the headings of each web page, but make sure accurately reflect our page content. ✍️ URL STRUCTURE Put keywords into URLs if possible. Do not go changing all of current URLs just so they have keywords in them. We shouldn't change old URLs unless plan on redirecting our old ones to our new ones. ✍️ ALT TEXT FOR IMAGES Any content management system should allow to add something called "alt text" to all images on our website. This text isn't visible to the average visitor - alt text is in fact used by screen reader software to help blind internet users understand the content of our images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand page's content. ✍️ PAGE LOAD SPEED Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. Therefore, optimising pages to load faster helps site rank higher in the search results. ✍️ PAGE CONTENT The content on our pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they're looking for. It needs to be easy to read and provide value to the end user. Google has various ways to measure if content is useful. ✍️ INTERNAL LINKING Linking internally to other pages on website is useful to visitors and it is also useful to search engines. 🏆 Conclusion : ➖➖➡️ On-page SEO ensures that site can be read by both potential customers and search engine robots. (at Bangalore, India) https://www.instagram.com/p/CQDBii9H-5M/?utm_medium=tumblr

[sdfsystems-blog]

2 Main Categories Of SEO: On-Page & Off-Page SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are important to the success of an SEO campaign, but they’re on completely different sides when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.

There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.

On-page SEO

Off-page SEO

Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.

On-Page SEO

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included.

Title Tags

Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing an effective title tag.

Headings (H1)

Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy.  It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page content.

URL structure

Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this.

Alt text for images

Any content management system should allow you to add something called “alt text” to all images on your website.  This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.

Fast-loading pages, or page load speed

Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.

Page content

The content on your pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they’re looking for.  It needs to be easy to read and provide value to the end-user. Google has various ways to measure if your content is useful.

Internal Linking

Linking internally to other pages on your website is useful to visitors and it is also useful to search engines. Here’s an internal link to another blog post on our site that talks more about internal linking. Very meta.

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.

Off-Page SEO

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.  A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top.  This is how a site like Wikipedia ranks for pretty much everything under the sun.  It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites.  You can type your domain name into here to see your score.

The biggest off-page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your website are:

Creating awesome content that people want to link to because it is valuable.

Social media shares of your content that ultimately generate links.

Outreach e-mails to influencers in your industry that ultimately link to you.

Guest blogging on sites related to yours.  These guest posts will have links back to your site.

While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. How many links do you need for good off-page SEO? That is a tough question and it’s going to be based on the domain authority of your competitors, as you want to make sure you’re playing in the same sandbox. SEOs also used to believe that buying links was a valid way of link building; however, Google will now penalize you for buying links in an attempt to manipulate page rank. You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain authority. Again, quality wins out over quantity when it comes to link building.

On-Page vs Off-Page SEO – Which is more important?

It’s not about choosing between on-page and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion; however, SEOs generally advise getting your on-page SEO ducks in a row before focusing too much on off-page SEO. Just like building a house, you want to set the foundation first before building the rest of the house.  Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve.

WANT TO KNOW MORE ABOUT SEARCH ENGINE OPTIMIZATION CONTACT US NOW.

[knowandask]

A brief about On-Page SEO

On-page SEO also known as “on-site” SEO is the process of optimizing various parts of a website so that the search engine rankings of that website can be improved. 

Some of the main factors influencing On-page SEO are as follows :

Title Tags 

Title tag plays an important role in optimization. Target keywords need to be inserted into your site. Many best practices work when it comes to writing an effective title tag.

Headings (H1)

Headings being the largest words on the page is given a little extra priority by the search engines than that of the other page copy. Thus, target keywords when inserted into the headings of a web page it helps in the ranking. However, the target keywords must have a relation with the content of the webpage.

 URL structure

Insertion of keywords into the URL is effective. However, it is not at all recommended for you to keep on changing all the current URLs just because they don’t contain keywords in them. You must not change old URLs until and unless you are looking to redirect old ones to new ones. Before doing any changes you must connect to a professional.

Alt text for images

Content management system generally allows the insertion of something called “alt text” to every image on the website. General visitors can’t see this text. This text is read by screen reader software for helping internet users to understand the image content. Search engines also look for images in the same manner thus if some relevant keywords can be inserted in describing the image accurately then search engines will soon understand your page and will rank you higher.

Page loading speed

If your pages remain optimized then your site’s loading speed will be fast and it will rank high in the search results.

Page content

There’s a proverb prevalent “content is the king” it is true. Content needs to be useful to the people. If they search for something specific and find your page then they will read your page thinking that they will be able to receive the information they are looking for. Thus, content needs to be easy to read and provide value to the users.

Internal Linking

Visitors find it useful when your website is linked to other pages on the search engines.

On the page, SEO looks after the onsite readability of your page. Whether your search page can be read by search engine robots and potential customers, it looks after that. reach the best SEO company in Bangalore | best SEO agency in Bangalore