#to thai life insurance ads

[lauvwar-r]

raise y_our glass.

sypnosis. despite kaeya's whole... everything, blue is not the first colour that comes to mind when you think of him. in fact, it's quite the opposite.

. . .word count. 608

. . .warnings ⸝⸝ tags. gn!reader, fluff, use of one nickname: "dear", angst, major character death, hurt/no comfort, swearing, descriptive grief, lack of capital letters and correct grammar perhaps ahaha :(

blue is not the colour you think of when you think of kaeya.

you'd think you would (since he's a literal replica of berry & mint burst) but you don't. though, if you were to, you'd think of starsilver moons — the mark of your first kiss.

it's near the end of one of your many dates with the so-called charming and mysterious cavalry captain, you're both at windrise with a perfect view of cerulean, huddled under vanessa's tree only an angel's kiss apart.

you're dating but you're not dating, you know?

he's sent you countless letters wrapped in soft ribbon and calla lilies from starfell lake (you can tell because they smell fresher, lovelier and not like vomit — unlike calla lilies from springvale. ref: draff) that leave you giddy with clenched fists, flushed cheeks and a journal of newly pressed flora. AND you've treated him to enough after-rounds lunches at good hunter to make them routine!

…but you're not dating

… yet

fucking archons, you're absolutely infatuated with him.

regardless, after months of childish pining, he reaches for your hand, caressing it warmly (like it's natural to him???) creating goosebumps that tickle your skin. curse him for being so sly.

"i can hear your heart racing, you know?" he whispers, tracing hearts into your skin. it's one of his favourite hobbies nowadays, he says. you recall him shortening his nails.

"ha!" you bluff, "you're hearing things, captain. it's probably the wind"

"maybe. but they do say i have quite the hearing skills, dear." he replies, a smirk adorning his face. "and if my hearing serves me right - and i'd say it does - i'd deduce that you're in love with me."

lighthearted jesting is typical between you two but you can't stop the way your chest tightens, nerves heighten like a criminal caught red handed with bright red evidence smeared across your face.

"no- captain…" you lie unconvincingly, "i'm most certainly not-"

"well that's a shame then. because i'm most certainly in love with you"

chaos rumbles in your chest, threatening to spill, "…you're joking. kaeya alberich don't you dare joke with me, it's not funny-"

"i'm not." there's sincerity in the stars of his eyes that bleeds with the love in his chest. "i love you, name."

your heart rate increases. his hand drifts from your knuckles… to your arm… and finally-

"more than your favourite wine?"

you feel a mix of cool leather and rough skin on your cheek.

"more than my favourite wine."

and you don't doubt him. not when his lips prevent you from doing so and not when a blue moon means so much more to you now.

but blue is not the colour you think of when you think of kaeya.

you want to so, so bad. because sapphire is the colour of the gem on your finger and the sky on his days off but when you think of kaeya you think of stinging bloodshot eyes and salty tears.

his uniform is no longer blue: it's marred and mangled, tainted with disgusting maroon — a polar opposite to the mocking ivory snow that surrounds him. and you feel vile. angry. fucking pathetic, like a blade that's been sheathed and twisted in your gut to make its stay permanent while you...just let it happen.

your nose is filled with iron, instead of wood and dragonspine has never felt any colder.

so you can't think of blue when you think of kaeya…not when a bloody crimson was the colour of the setting sun that day.

and not when it was the colour of his favourite wine — the same wine you raise a glass of behind mondstadt's cathedral.

masterlist! ⸝⸝ genshin masterlist!

notes. . . get it? cuz his favourite wine is death after noon ahahaha... n e wayz, first written post yipeee!!! blame huh yunjin, keshi and thai life insurance ads for this post :)

[murobrown]

.

[liyazaki]

what do you MEAN this is micro film masterpiece is an ad for Thai life insurance?! pay for my therapy 😭

[irishdcmp]

Unsung Hero

Thai Life Insurance's "Unsung Hero" ad is a heartwarming and emotional story about a kind and selfless man who spends his days doing good things for others without asking for anything in return. The point of the ad is to show that what really matters in life is not what we have or have done but how we improve other people's lives.

The ad is meant for the general public, especially those who value charity and kindness and are interested in buying life insurance. The ad doesn't tell the target audience about any insurance products transparently. But it does hint in an indirect way that if you buy Thai Life Insurance, you can make sure your family is taken care of financially if you die. Whether or not this is good for the people the company is trying to reach relies on their personal situations and financial needs. It doesn't look like the ad is trying to trick people into seeing it. Instead, it uses emotional stories and figures that people can relate to keep people's attention. The ad gets people's attention because it talks about how important it is to be selfless and kind, which are values that everyone can connect to.

Overall, the "Unsung Hero" video does a great job of making people feel something. The ad went popular because it tells an engaging, relatable story and makes people feel something. It has also gotten a lot of praise for its good message and how it teaches people to be kind and not care about themselves. Most importantly, the ad got people's attention and made them feel something, making it a powerful and remembered commercial.

REFERENCES:

Spikes Asia. (2023). Unsung Hero. Spikes Asia Festival of Creativity. https://www2.spikes.asia/winners/2014/film/entry.cfm?entryid=4982&award=4

[tvsmovies]

Watch Free Full 13 Sins

Release Date : 04/18/2014 (US)Category : Horror, ThrillerProduction : Country : USRate : Cast : Mark Webber,Devon Graye,Ron Perlman,Rutina Wesley,Pruitt Taylor Vince,Christopher Berry,Tom Bower,Ritchie Montgomery,John McConnell,Drowning in debt as he's about to get married, a bright but meek salesman receives a mysterious phone call informing him that he's on a hidden-camera game show where he must execute 13 tasks to receive a multi-million dollar cash prize.Drowning in debt as he's about to get married, a bright but meek salesman receives a mysterious phone call informing him that he's on a hidden-camera game show where he must execute 13 tasks to receive a multi-million dollar cash prize.ByNicholas BellNicholas BellDirector Daniel Stamm leaves behind the found footage genre for his third outing as director with 13 Sins, a remake of a 2006 Thai film. While Stamm’s follow-up to his surprisingly well made 2010 film The Last Exorcist was originally slated to be an English language remake of the French juggernaut of torture porn, Martyrs (2008), it is perhaps a stroke of luck to see him working with less controversial material this time around as it gives Stamm a chance to flex his skills with darkly humorous genre. Playing like a blend of Saw meets The Most Dangerous Game in the confines of “The Twilight Zone,” there’s a lot of fun to be had with this blatant metaphor for the capacity (or is it necessity?) of violence in the face of overcoming the trap of economic systems and realities, even though though it inevitably overextends itself with convoluted conspiracy theories and final twists.Elliot Brindle (Mark Webber) is an unassuming and meek social services coordinator. He’s languishing in credit card debt and student loans and is about to marry his pregnant fiancée Shelby (Rutina Wesley) their very next weekend together. Elliot is also responsible for caring for his handicapped younger brother (Devon Graye) and his older, contemptuous father (Tom Bower). Upon being fired from his position due to his inability to needlessly fleece customers, Elliot has lost the insurance he needs to remain caring for his brother at home. As his life heads into a tailspin, he receives a mysterious call on his cell phone informing him that he’s on a hidden camera game show, and if he kills the fly buzzing around in his car, $1,000.00 will be automatically deposited in his bank account. Incredulous, Elliot kills the fly, receiving a text that funds have been added. If he eats the fly, an even greater amount will be deposited. The voice explains that if Elliott executes 13 tasks as ordered, he will receive enough money to be set for life. He can stop playing at any time and face losing all the money he’s earned. But Elliott doesn’t quite seem to comprehend what these tasks will escalate into.Stamm and screenwriter David Birke throw in what must be meant as a few nifty little flourishes in 13 Sins, like Elliot’s surname, Brindle, which happens to mean ‘branded,’ a detail that seems a bit silly during a histrionic finale which tries to tie everything together a bit too conveniently. Of

ter actor Tom Bower are also entertaining (less so Devon Graye as the handicapped brother). Sawing off arms and clothesline decapitating motorcyclists aside, 13 Sins is perversely entertaining enough to keep hold interest, sporting a rather grungy, crumbly New Orleans in Zoltan Honti’s cinematography. With three features under his belt, Daniel Stamm is an interesting genre director to keep tabs on, one who knows how to remain stealthily entertaining even when things fall apart. ★★½/☆☆☆☆☆ Los Angeles based Nicholas Bell is IONCINEMA.com's Chief Film Critic and covers film festivals such as Sundance, Berlin, Cannes and TIFF. He is part of the critic groups on Rotten Tomatoes, The Los Angeles Film Critics Association (LAFCA), the Online Film Critics Society (OFCS) and GALECA. His top 3 for 2021: France (Bruno Dumont), Passing (Rebecca Hall) and Nightmare Alley (Guillermo Del Toro). He was a jury member at the 2019 Cleveland International Film Festival. Watch free movies and tvshows on VidooTv

Watch Free Full 13 Sins

Watch Free Full 13 Sins

course, asking for logical explanations would be a waste of time so trying to figure out where all the hidden cameras are, how he charges his cell phone, and how ‘the game’ might have been played in a less technologically savvy era are all thankless questions in a parable about greed and privilege.It’s when we slip into Ron Perlman’s subplot concerning an investigation into the conspiracy theory of the dreaded and unfathomable power of the 1% as angry gods, so bored with their lives they’ve been reduced to torturing the increasingly fettered blue collars like ants under a magnifying glass, that the film seems especially silly. More successful is the likeable performance from Mark Webber, an ordinary man forced into extremes, which are never quite as shocking (at least by today’s standards) as they’re trying to be. Supporting players like “True Blood” star Rutina Wesley and creepy charac

[adoresomemedia]

How to Create a Viral and Effective Marketing Campaign

The Art of Creating Viral Marketing campaigns What adoresome has anlysed after working on numerous projects is that.

You're all set to unveil your brilliant company to the world now that it has finally been established.

Since you don't have a tonne of money to spend on marketing, you instead heavily advertise on all of your social media platforms.

At first, you observe a favorable reaction, but it is confined to a selected group of your closest friends who have faith in you. Everything fades down after a day or so.

The influence you hoped to have was considerably greater, yet it wasn't as strong as you had anticipated. You're disappointed, believe you failed, and don't want to try again.

Even if what you created could have been excellent, it didn't reach as many people as you had hoped due of the way you disseminated your message.

Adoresome has worked on numerous projects that did very well on social media, we have a team that have expertise in these subjects.

Are People Willing to Share This Content With Their Friends?Whether or not anything becomes popular only depends on how widely it is spread. This is what makes anything become popular and snowball into something enormous.

Start by asking yourself whether anything would make me want to share it if I were to see, read, or hear it for the first time.

”

The information should be compelling enough for you to want to share it with your friends because you believe they would find it useful.

Does Your Marketing Make You Feel Anything?Whether it's a video, sales letter, or audio, your material must first evoke an emotion in the audience in order to reach as many people as possible.

The majority of the feedback on Blind Devotion was from people saying how emotional it was. The love tale was so touching that it gave all of our viewers the "feels."

Are There Any Unexpected Unique Elements in Your Content?

Your brain is activated when something unexpected happens to you. Given the abundance of marketing information available, it's simple to ignore a lot of it since you've seen so many of the same strategies employed.

It sticks out to them and actively engages them in the moment, however, if the audience encounters something novel and novel that either adds some form of shock value or helps educate them.

This will undoubtedly greatly enhance your brand.

The unexpected turn in Blind Devotion's narrative occurred when the focus shifted from the woman to the husband. In the Thai life insurance ad, it was the daughter's realisation of the person responsible for her father's survival.

Most people are unaware of the problem of becoming viral.

You may assume that the fact that your marketing campaign went viral would result in a huge increase in leads, but this is utterly untrue.

I understood that keeping your business viable isn't dependent on how popular your material is online. Loyalty is the most important factor in ensuring the sustainability of your company. And this can only happen if we start establishing a real relationship with our customers. Customers that are loyal to you will buy your goods on a regular basis and follow your business. They are the ones who will continue to purchase from you even if you provide equivalent services and goods at a lower price.

When the competition is fierce, the only way to win is to strengthen your relationships with your clients. not only by making an impression.

How can we use this in our own companies, then?

The ideal strategy for gaining customers is to connect with them more and surprise them less.Clarifying your company's goal, cause, or beliefs in your marketing is one of the best methods to connect with prospectively devoted consumers. People that can relate to it will have a strong connection to your business as a consequence, which will motivate them to act.

Imagine a commercial that doesn't mention how many accolades they've received or why their product is the finest, but instead begins by empathising with you and a significant issue you've been facing.

Your allegiance swings to this business since you believe they share your beliefs and comprehend what you're going through. You feel slightly linked and more understood as a result of this advertisement.

There is a large demand for better businesses in this world that help fulfil a need and address significant problems in our society rather than seeing consumers as a figure on the quarterly report. When marketing is sincere, it can build amazing customer connections.

[sphynxrpmemes]

Family Planning || Pregnancy meme pt. 1

Hey lovely nonny! I honestly have no idea what vibe you're looking for so there are fluffy and angsty options here, and obviously a lot of practical, real life stuff. I will be doing a part 2 & 3 for further along/birth, and a baby rearing soon!

TW: abortion, miscarriage, trying to conceive, vomit, blood

"How would you feel if we stopped using protection?"

"Why haven't you been taking your birth control?"

"What would your response be if I said I wanted a baby?"

"I don't want to try for a baby, necessarily. But if it happens eventually...I would be okay with that."

"Are you feeling okay? You just got pale as a sheet."

"I officially never want Thai food again. I've been sick for two days straight."

"I have to ask you to not wear that scent around me. I don't know why it's bothering me but it is."

"How can you be late? You just got home from work."

"There's options you know, if you're not ready. We don't have to do this right now."

"I feel like I should be happy about having a baby but really I just feel... numb."

"Don't get too excited just yet. My mom had a lot of miscarriages..."

"It could be stress. Or you know, it could be pregnancy. I generally have the timing of a well-wound clock."

"Hey, so...were you going to tell me you needed to buy a pregnancy test, or was I supposed to just find the box in the bathroom?"

"Is the test in the bathroom yours?"

"I'm sure. Babe, I took all three pregnancy tests at once. Do you need to see the box that says '99% accurate'?"

"No. It's just a big, fat negative sign. No baby."

"We weren't even trying. It's fine. We have all the time in the world to have a baby."

"What am I even looking- is this a positive? Are you pregnant?"

"I take it back. I don't want to be pregnant. If I get sick one more time I'm going to scream."

"I'm sorry, you want to put that wand where?"

"Holy crap, that little tadpole is our baby?"

"So the pregnancy glow thing isn't a myth, you look amazing."

"When was someone going to mention nosebleeds are a pregnancy thing?"

"When did you go want to tell your parents?"

"I don't want to tell anyone until I'm further along, until it's more...certain."

"I miss caffeine already."

"No, I can't eat lunch meat. It's not safe."

"You don't need to hold my hair back. Puking is embarrassing enough."

"A name list? Already? We just found out!"

"How does adding a baby to insurance even work?"

"I don't know if this is spotting, or more worrisome, but I want to go get an ultrasound."

[finelinevogue]

We need more Bella and Megan content!!! Insta posts were so cuutee!!! Maybe a blurb abt the relationship between Megan and the family?? It could be interesting… I imagine then being a very open and close knit family u know, where they can talk freely about anything,and yes including sex, and I think it could be interesting to see how maybe bella needs some advice/want to talk to someone about being intimate w her gf and doesn’t know how to bring that up to her family bc she is embarrassed and doesn’t want to make anyone uncomfortable?? I’ve never read a doc like this, or where one of the kid is not straight (only w/ Harry or the reader being bi) and yeah it should be written abt more.

megan and belle are sooo cute yes! ok let’s see where this goes!! hope you have fun reading;

belle - 18

“Will you stop faffing, you look beautiful honey.”

You slapped Belle’s hands from playing with her outfit again. Tonight you and Harry were properly meeting Megan for the first time, by taking them out for a meal at this new Thai restaurant down the road. Belle had been worrying all evening as she was getting ready, coming downstairs multiple times to show off outfits to you so you could give them your honest opinion. It didn’t help her when you said she looked beautiful in all of them. Belle wasn’t into playing “girly” dress-up, but she thought that putting effort in for her girlfriend, tonight, might be a good idea. So she’d finally decided on some denim jeans, a basic top and then one of Harry’s old blazers. She looked amazing.

“Just so nervous.”

“Why? You like them, right?” You asked, adding on a bit of lipstick, whilst you were sat at the table of this fancy restaurant.

“Yeah. Like really like them.” Belle emphasised, shrugging off the blazer as she was becoming too hot with nerves.

“Well then we’ll really like them too. We trust you.” Harry butted in, sitting as close to you as he could whilst sat in these chairs. Before you’d managed to sit down at the table he’d moved your chair along to be closer to his, meaning he could slink his arm around the back of your chair and have his hand in your lap if he wanted to. Even after all these years he still knew how to make you feel especially loved.

Belle’s phone pinged and it made her freak. “Oh god, it’s Meg. They’re here.”

“Okay, B. Calm down and go and get them from outside, we’ll just order some wine or something.” You ordered her softly, trying to put your daughter more at ease. She was more nervous than you imagine Megan would be.

Your daughter stood up from the table, both you and Harry smiling at her. “Okay.” She pushed her chair in behind her and about to walk off, but she quickly turned back to you both, “Remember; Megan Dover, they/them pronouns and don’t mention anything about astrology otherwise we will be dead before we leave this table,okay?”

You both chuckled at her, loving how she was so aware of her girlfriend and the things that were important to them. “Okay love. Now stop fussing and go.” Harry shooed his hand and his daughter away from the table. She turned back around to flash you two thumbs up and you both smiled at her, watching your all-grown-up baby walk away.

“We’ve done well Styles.” You turned to face him, to find he was already admiring you, thinking about the wonder life you’d both created and the wonderful children that had been a product of it.

“Was just thinking the same thing, m’heart.” He smiled and leaned in to kiss you, pressing his lips onto your lipstick-stained ones. He didn’t care if his lips became painted a different colour because of it, he would never miss the opportunity to give his beautiful wife a deserving kiss. He loved you too damn much.

You cupped his chin and he tightened his arm around you, that had been slunk around the back of your chair. He squeezed your thigh three times in signal for saying ‘I love you’ without any words needing to be spoke. You tapped his chin three times in return. Everyone always hated how loved up you two were, but really you just think they’re jealous of how perfect your relationship is. Sure you have your ups and downs, but isn’t that what makes it so perfect? You pulled away and looked into his dreamy eyes, kissing him once more for good luck, before returning your attention to your glass of water for a drink.

“Thirsty?” He asked you, keeping you close.

“Mhm. All that talking I was doing this afternoon on the phone to that bloody insurance company.”

“You did give them a piece of y’mind though, love. You were a lot more civil than I would’ve been.” Harry chuckled, waving his hand to catch one of the waiters attention.

“Seriously though? Nearly charged us an extra £1,000 for a service charge. Bloody fuckers.” You sighed and put your water back on the table after taking a lengthy sip.

“£1,000 isn’t really that mu—” He didn’t finish his sentence though because he caught sight of your stern face and knew exactly what you were thinking. You hated when he talked about money as if it wasn’t a problem, because you didn’t want your kids to grow up with that ideology. “You know what? They’re bastards and i’m proud of you for handling them so well.” He kissed you again and then the waited came over, stopping you from having a go at him for being cheeky. You pinched his leg in respond and he caught your hand, holding it tightly in his as if a warning for you to stop.

“Evening Sir. How can I help?” He asked politely, his serving towel draped over his forearm.

“A bottle of y’cheapest red wine please.”

“Certainly Sir.” And the waited was gone.

“Cheapest?” You asked confused, making Harry turn back towards you.

“Well it’d be a bit hypocritical of us to ask for our favourite bottle of wine, which is £1,000 darling, now wouldn’t it?” He smirked at you, knowing he’d played you just perfectly.

“Such a git.” You scoffed in pretend offence and then kissed him again too make sure that he knew you weren’t mad.

You both sat back and looked in the direction which now you could see Belle walking back over to you from where she’s gone to fetch Megan. Belle was guiding them book, Megan following closely behind her, and they were holding hands. They looked completely adorable and you wanted to just rush your camera out and snap loads of photos of them to remember this moment. Yes, you were that mum who takes a photo of everything and anything when it came to your children. You even had an album on your phone dedicated to your children’s haircuts… You leg started to shake nervously in anticipation.

“Calm down you!” Harry laughed quietly, just incase the two girls could hear you. Harry stood up out of his chair first and held out his hand for you to follow. He made sure your chair didn’t tip back as you stood and kept ahold of your hand as they approached you both.

You caught Belle’s eye and you could how happy she was from the twinkle within.

“Mum, Dad, this is Megan,” Belle introduces you all, Megan still stood slightly behind her, “Meg, this is my mum, Y/N and my dad, Harry.”

Harry was the first one to cross his hand over the table. “Lovely to meet you Megan.”

“And you Mr Styles, but please just call me Meg.” They shook hands together and Harry smiled at them warmly, wanting to make her feel as part of the family as possible. He was good at that.

“Well then then you, please, call me Harry. Makes me feel old otherwise.” His joke made the table laugh and ease any nervousness that had been there before.

“That’s because you are old, dad.” Belle added cheekily.

“Oi watch it you. Don’t think I won’t embarrass you in front of your girlfriend.” He raised his eyebrows teasingly and pointed sternly at his daughter, who did pack quite the punch with her snarky responses sometimes.

“I’m counting on it Harry.” Megan laughed, which made everyone chuckle again. Megan was such an easy girl to get along with and it was clear that they made Belle a very happy person, for that you indebted to them.

“And nice to see you Meg.” You shook your hands with Megan as Harry and Belle continued to banter over the table. You were sat opposite Megan, Harry next to you and Belle diagonally opposite you. You and Megan both sat down before Harry and Belle did.

“Likewise Mrs Styles,” you gave them a look which had them chuckling as they corrected themselves, “Y/N, sorry! Are they usually like this?” They asked you, watching Belle and Harry talk about some absolute rubbish.

“Oh don’t even start! They wind each other up all the time. Drive me up the bloody wall they do!” You laughed and you felt calmer when Megan laughed too. “Wine?” You offered them, having had the bottle delivered whilst you were all being introduced to each other.

“Yes please.” They smiled and held out the glass to help you pour. You poured them a generous glass and then followed by pouring yourself one too.

You weren’t blinded by the beauty of Megan. They had strong-loving brown eyes and blonde hair that seemed to be toned down with brunette roots. They had a simple face with perfectly plucked eyebrows and a fiercely sharp jawline. They were just very naturally pretty, that you could tell. They were wearing similar to Belle actually, which made you think they’d coordinated their outfits - your inner mum was freaking out over the soft thought. You and Harry often liked to coordinate outfits too, like tonight - both of you were wearing navy blue.

“You want wine B?” Meg asked Belle, breaking her away from the pointless conversation with her dad.

“What? Oh, yes, yes please.” Belle responded, shifting closer towards Meg and holding their hand again. They kept their public displays of affection to themselves, a bit like you and Harry had originally been. You filled up your daughters glass, but passed on filling up Harrys glass because he was driving home tonight.

“So what do you plan on studying at university Meg?” You started the conversation with the easiest question you could.

“Marine Biology.” They answered and you could tell they were clearly excited by the tone of happiness in their voice. You didn’t miss the squeeze of pride that Belle gave them either.

“That sounds good! Where abouts are you going to study?”

“Newcastle, actually.” Meg went quiet and you understood why, because Belle was going to the exact same university to study Engineering.

“Oh really?” Harry asked, pretending to be surprised but it definitely came through sarcastically - this earned him a kick under the table from his daughter.

“Oh shut up!” Belle rolled her eyes and Meg smiled at her playfulness with her family, it made them really happy that their girlfriend had such a loving and special family.

You were so not ready to send off your daughter to university, because she was your final baby to leave the safe nest of the Styles home and it was just going to be you and Harry left. You were excited for the time you’d have with him, but you were sad to see you final child leave you. You were even more excited for Belle to be going out and adventuring the world as she wanted to. She was going to do great things and you couldn’t be prouder of her. It eased you to know that at least Meg would be their with her - almost like a home away from home.

“You have any brothers or sisters Meg?” You asked.

“I have a younger sister, but she’s evil.” Meg laughed, before taking a sip of their wine.

“Evil how? ‘Cause my children are the exact same.” Harry spoke sincerely as if one of his children weren’t sat directly in front of him. It earned him another kick to his legs from his daughter. “See? Evil.” Everyone laughed, Belle just sulked.

“Well Ivy just terrorises everyone and anyone. She’s just evil.”

“Belle ain’t much better i’m afraid.”

“Dad! Meg is going to leave me if you keep painting me out to be an arsehole.” Belle rolled her eyes, but was brought out of her strop by Megan who brought her hand up to press their lips on her skin.

“Can’t chase me away that easily Belle.”

And it was that moment that you knew that Belle had found a forever partner in Megan, just as you had found in Harry.

[lets-get-kraken-boys]

FatGum (Taishiro Toyomitsu) X Chubby! Confectioner/Baker! Reader: Sweets and Treats~

(Description: Woo, I’m so excited for my first story on this account! This inspiration came to me after thinking about our one and only, favorite chubby pro hero and me wanting to see some puppy love for you two. Also, the title says Confectioner/Baker, I want to clarify that Reader isn’t truly a baker but I feel like “Confectioner” wouldn’t reach as large of a crowd as “Baker” would, not a big deal but just FYI. I hope my first fic is enjoyed by those who choose to read, thank you for the support.)

~

Fanfiction Lingo

(Y/N) - Your Name

(H/C) - Hair Color

(E/C) - Eye Color

(F/C) - Favorite Color

~

“Normal speech.”

‘Inner thoughts.’

~

Requester: No One!

Reader Gender: Female (She/Her)

Style of Story: Oneshot // Entirely fluff, a pinning love on both ends, and a happy end to boot! There is one little heartbreak moment, but it’s over in a second.

Word Count: 4.5K Words

WARNING(s): None, unless you see adorable, tooth-rotting fluff as a crime!

~

“Morning, Tammy! Lovely day, isn’t it?” you greeted your employee with a bright smile as she stumbled through the door into your bakery.

She huffed, still rubbing the sleep from her eyes, “Sure, but I’ve hardly been up long enough to notice it. How are you always so peppy this early?” She pointed to the mechanical clock ticking from the left wall that read ‘4:04 AM’. You glanced outside and saw hardly anyone walking through the streets, except the occasional drunkard or lonely soul.

You bashfully shrugged your shoulders, “Well, after years of suffering waking up at three in the morning, you kinda get used to the torment! But, hey, so happy we got the shop far away from the center of the city, you can actually see the sunrise from here!” you tried to help her look on the bright side as you handed her one a cup of one of your homemade coffee brews. She took a sip of the drink and let out a content sigh through her nose, a small, but thankful smile on her face.

“You know, for being a confectioner, you make some pretty solid coffee. What is that?” her eyebrows furrowed as she asked, taking another swig to figure out the secret intense flavor.

You giggled, “That’s probably the nutmeg I added. Is it good?”

“More like fantastic, (Y/N). Trying out new recipes again?” she asked over her shoulder, hanging up her light jacket that protected her from the early morning breeze while grabbing her apron. Though, it being July in Japan, she probably wouldn’t need it again for a while.

“Yeah, I think this one will really please the early risers. It gives a special sort of kick to the taste, don’t you think?” you asked while gently sliding open the glass case that held all of the beautifully decorated pastries, grabbing a pair of tongs and a small floral ceramic plate, carefully placing a fresh Apple Strudel onto the plate, and setting it down on the counter.

“Totally. Hey, can I have a--,” Tammy stopped mid-sentence as she turned around to see the delectable treat already waiting for her.

“Your breakfast awaits, m’lady~,” you slurred out in a fake British accent with a cheesy smirk and a dramatic bow.

She scoffed, “You dork. Am I really that predictable?” she asked, scarfing down the pastry in a matter of seconds as she leaned on the counter.

“Yeah, you kinda are,” you joked as she playfully shoved your plush side.

“You know,” she continued, looking down at the gooey food, “It’s a shame you aren’t more popular with the people. You have a great location, an amazing personality and work staff, if I do say so myself, and don’t even get me started on the incredible stuff you make,” she praised.

“Oh, stop it, Tammy. You’re gonna make me blush,” you flushed from her sincere words, “Besides, I’ve only been open for two weeks, it’s going to be slow for awhile. It’ll ramp up eventually.”

“Yeah, I guess, but you can’t deny that your baked goods are better than most of the others in the country! One day, when people get their heads out of their asses, these little gifts of magic are going to make you RICH!” she threw her lanky airs up into the air and around your shoulders. She spun your smaller frame in a circle while the two of you laughed.

“Ha! Yeah yeah, I know! Now, stop your messing around and come help me fill the rest of these Cream Horns.” you concluded while you pat her taller shoulder. She groaned at the request but gave you a tiny nod. Tammy turned around while tying her short, brown hair into a messy bun, readying herself for the busy day ahead. You smiled while she retreated to the kitchen but before you went to follow her you decided to look out the window again.

Shuffling your legs over to the windows, you got a clear view of the rising sun and all its glory, the hints of yellow, orange, pink, red, and even blue from the night's previous dark veil still clung onto the brightening sky. Somehow you had this weird feeling that today something life changing was going to happen. You didn’t know if you should be excited or worried, but you decided to push those thoughts aside and continue on to the back of the shop where you could already hear the clutter and clang of falling pans, no doubt Tammy’s handy work.

Oh, if you only knew how right your hunch was…

~

~ Timeskip to a little later in the day and a P.O.V change to FatGum ~

~

“How much longer do I have for patrol?” I asked myself, pulling out my phone to check the time. The time read ‘9:12 AM’ and I huffed, still a couple more hours to go. Putting the device back in my pocket with a grimace but quickly faked a smile as I continued down the bustling street. The active community, excited civilians, and eager children usually never fails to put a smile on my face, but today everything just felt like a drag. I was sluggish, unfocused, and I couldn’t understand why. I shook my head, get your head in the game, Taishiro. You don’t have time to let your mind wander on duty.

After what seemed like hours, but was more than likely only 15 minutes, I felt my stomach let out a rumbling growl which made me groan. I stopped walking on the sidewalk and took a second to consider the situation, wandering the city for a couple of hours with nothing too exciting to do really works up an appetite, and I do need to keep up my strength. I’m a hero after all, and denying myself is like ignoring my civic duty to protecting the people! At this point, I’ll take any excuse to get out of this pointless shambling. But the REAL question is, what to get? I glanced around the street and noticed a few shops further down the block that looked to be food related. I smirked, perfect.

I wove through the few people occupying the area, past a few excited teenagers who asked for autographs, and eventually made it to the shops. Looking around I saw some insurance shops, an enticing Pad Thai sit down, and few others, but the one that caught my eye was a cutesy, (F/C)-painted bakery named, “Queen of Tarts”. Chuckling at the interesting name choice, I looked inside the establishment through the plexiglass windows.

The inside carried a light, fluffy atmosphere, pastel colored walls combining with the checkered tile floor caused a small smile out of me. A few small tables with delicate iron chairs here and there, but the real prize were the copious amounts of sweets that were displayed in the glass cases. Each were different colors, sizes, but they all looked delicious. Feeling my stomach grumble, I grabbed the door handle, flung it open, and walked into the scrumptious smelling shop. After walking in, the tiny jingle of bells alerting the workers of my presence, I finally saw the most stunning sweet of all.

“Hi, welcome to the Queen of Tarts, how may I help you today?” the gorgeous woman at the counter asked but it didn’t register in my brain because I was already lost in thought. Her adorable (H/C) hair framed her face to show her soft, chubby cheeks, her eyes glistened in the sunlight, and her smile, oh, it completely lit the room with its radiance. Curves in all the right places, I felt my cheeks heat up as I let out a nervous laugh, cursing my inner self for not holding it together. Seriously, I can face the nastiest of villains but throw one pretty lady in front of me and I fall apart? Fantastic. Realizing I wasn’t answering, I quickly stepped forward and cleared my throat.

“Uh, yeah. Hi,” ‘Wow, so smooth, Taishiro,’ I criticized in my head, “I...haven’t seen this store here before, you new?” I offered a smile, which she returned tenfold, making me even more flustered.

“Yes, actually! I set up shop here only a few weeks ago, finally settling in with the hustle and bustle of city life.” she finished, leaning in closer against the marble counter with her arms crossed.

“City life? You didn’t grow up here?” I asked.

“Yeah,” she shrugged, “Grew up on more of the countryside style of life. I love the city though, do you?”

“Yeah, you gotta get used to it when you spend all your time protecting it.” I let a hint of boasting attitude out, hoping she’d realize who I am.

“Ha, I hear ya! I do my own share of ‘protecting’ around here too. Well, if you count making goodies, that is.” she giggled, standing up and walking over to the glass containers. I deflated a little, guess that wasn’t going to work this time. I shuffled over to where she was standing and looked down at the treats they offered.

“So, kind stranger, what is it you’ll be having?” she asked after a minute of me inspecting the pastries. The problem with not being picky about what you eat, means there are tons of more options than that of others, and when all the items look equally as delectable, you get a little overwhelmed. Plus, the fact that a beautiful woman whom I would very much like to not embarrass myself in front of is waiting for my answer doesn’t help.

I gulped, “I don’t know, they all look amazing. What’s your favorite?” I asked, hoping to know a little more about her.

“Oh, gosh, let me think…” she pouted, resting her head on the palm of her hand while looking deep in thought at the treats. The adorable crease of her eyebrows scrunched together, the tip of her tongue poking out in concentration, her lovely, curvalicious body...that’s it, I’m so screwed.

“I think I’d go for the Chocolate Cream Puff,” her answer drawing both me and her out of our distracted states, “My dad taught me years ago this amazing chocolate ganache recipe and I drizzle that all over the tops of homemade pastry puffs and the whipped filling, ugh! It’s to die for, seriously!” she finished, a sparkle in her (E/C) eyes that fueled the fire in my gut. She spoke about food just as passionately as I did! She’s perfect.

Without thinking, I quickly said, “I’ll take ten.”

~

~ (Y/N) P.O.V ~

~

“Alright, there you go, 10 Chocolate Cream Puffs. Have a wonderful day, sir!” I said with a bright smile.

“Please, call me Taishiro. And you are..?” he asked.

I flushed, I’m such a klutz, “(Y/N), pleasure to meet you, Taishiro. I hope you enjoy them and come back to visit m...us! Come visit us again!” I hastily fixed my wording.

As he smiled and waved goodbye, I rolled the tension out of my shoulders and breathed a sigh of relief. It’s okay, he was nice...and cute...and...really handsome. Wow, I am I sweating?

“HOLY CRAP!” I jumped as I heard Tammy squeal out behind me, I spun around to look at her standing in the doorway to the back, watching the leaving guest with an awestruck face.

“What?! Where’s the fire?!” I shouted running up to her, grabbing the edge of my apron.

“(Y/N), look at me,” she grabbed my shoulders and forced me to stare into her hazel eyes, “Do you know who that was?”

I shrugged my shoulders as best as I could under her vice grip, “A customer, right?”

“A custom--ugh, curse you for not keeping up with the media,” she yelled while flinging her arms to the sky in exasperation before shoving them back on my shoulders, “(Y/N), that wasn’t just any old customer! That was the FatGum!”

I blinked, “Uh, who?”

“Aarrghh! The rank 58 Pro Hero in Japan! What did you say to him?!” I paled as her words sunk in. My legs felt like jelly and I wanted to lie on the floor and die of embarrassment as she raved on about my ignorance.

‘Oh, so I’ve fallen for a Pro Hero. Awesome.’

~

~ Timeskip to a few weeks later, same P.O.V ~

~

Who knew meeting a Pro Hero and potentially having a crush on him could be so amazing? After Taishiro, who is apparently a hero named FatGum, left the store, he personally posted on his main platform of media about the shop and how incredible the desserts were! Of course, to get a compliment from a hero who's Quirk is literally based around food, who’s eaten hundreds of thousands of different dishes, for him to specifically point out your’s brought the media swarming. Business went from nearly dead to tons of people coming in at all open hours! It was fantastic, and the handsome gentleman kept his promise of continually coming in and buying heaps of pastries.

You sighed, leaning against the marble counter after helping a few beautiful ladies buy some tarts, watching their desirable, attractive forms leave the shop and walk past the window. Looking around the busy lounge area, all of the customers were stunning, unique, and most of all thin. You glanced down at yourself, insecurities filling your mind about your appearance and unsurprisingly flickering back to the man plaguing your thoughts. You poked the chub, would he? No. He probably already has someone and even if he didn’t, why would he go for you? You’re a no one to him, someone who just sells him baked goods to fuel his Quirk, nothing more.

“Hey, boss man, what’s up?” Asher, a friend and employee of yours, asked while spinning you away from the counter to face him, drawing Tammy’s attention from her place on the stool behind the counter.

“Oh, it’s nothing, Asher. Just distracted is all, I’m fine!” you sighed and faked a smile.

Asher pulled a skeptical look and without looking at Tammy he said, “She’s thinking about him again, isn’t she?”

Tammy, like it was her sixth sense to pick up on gossip, flung herself to Asher’s side with the same skeptical look, “Yep, it’s so obvious.”

“I-It is?!” you yelped, pulling your hands up to your cheeks to hide your growing blush.

“What are we gonna do about them, Tam?” he asked, still not looking at her but instead grabbing your chin and tiling your head from side to side to inspect you.

 “I don’t know what else to do, Ash. He so likes her back but both are too scared to make the first move. Truly a dilemma.” she said, twirling a lock of your (H/C) hair.

“Wait, he does?! How do you know?” you pleaded but they weren’t paying any attention to you anymore, making you puff out your pudgy cheeks in frustration. Opting to ignore them, you listened to the aimless chatter of the seating area. The ambiance of the confectionery made you smile because it was exactly how you’d pictured it as a little girl, the sweet smells, the laughter, it finally felt like home after all these years in the making. All your hard work was paying off in the end. Suddenly, the ringing bells of the door opening drew your attention. Glancing back, you caught a glimpse of a familiar yellow and orange clad figure whose head almost touched the ceiling. You gasped and shoved your friends off of you and to the backroom, spun around, and greeted your favorite customer with a bashful smile.

“Taishiro! How lovely to see you again,” but you quickly noticed it wasn’t just him. Two teenage boys, one with striking red hair and a warm smile and the other trembling and hiding inside of his cloak’s hood, were by FatGum’s side, which made you ask, “And who is this with you?”

“(Y/N), this is Eijirou Kirishima and Tamaki Amajiki, they are training under me for hero internships. I wanted to bring them here so they could try your wicked sweets!” he finished, making you blush even harder.

“Aw, that’s so sweet of you, FatGum! It’s a pleasure to meet you, boys.” you finished, holding out your hand for them to shake.

The red-headed boy, Kirishima, shook your hand with a gentle, but strong grip, “Same here! I’ve heard all about this place because of the news, sorry I couldn’t come sooner!”

“Oh, that’s alright, and it’s wonderful to meet you, Tamaki.” you held out your hand, but all you got from him was a curt nod as he shrunk further into his suit.

“You’ll have to forgive, Amajiki, he’s sort of shy.” Taishiro chuckled, rubbing his hand behind his head.

You pulled your hand back with an understanding smile, “No problem, I totally get social anxiety. Happens to the best of us, I’m afraid.”

“No way,” you suddenly heard Tammy mumble behind you, no doubt to Asher, “He brought his kids to see her. Did not expect that. I respect the flex.”

“Isn’t that a little far for first base material?” Asher whispered back to her. You proceeded to shoot them a terrifying glare and subtly kick both of them in the shins, a symbol for them to scram. They gulped and hobbled off to the back to avoid your wrath while you huffed and whipped your hair out of your face with a smile.

“Anyways, since the three of you are here, what would you boys like? It’s on the house!” you confidently boasted.

Taishiro gasped, “(Y/N), no. I can’t do that to you, we’ll pay.”

“Ah, ah, ah, Taishiro. You are by far the most paying of customers and since you’re my favorite of all I want to give this to you. Call it, uh, thank you present for all the publicity you’ve given my store! I couldn’t have made it this far without you.” you grinned.

He sighed and, though it could have been your imagination, blushed a little, “At least let me pay for my portion. I get considerably more than them.”

“Nope, it’s already been decided! Kirishima, what would you like?” you changed the topic before Taishiro could argue with you again. He rolled his eyes, clear girl.

“Hmm,” Kirishima thought, “Do you have anything with strawberries?”

“I got just the thing for you. How about a Strawberry Turnover?” you directed him over to the case with the pastry. He took one glance and excitedly nodded his head and you smiled, grabbed the sweet with a clean pair of tongs, placed it on a napkin, and handed it over to the young man. He grinned and shoveled the pastry into his mouth without hesitation. 

“Thanks so much, Miss (Y/N)! It’s delicious!” he praised through a mouth full of food, making you giggle at his silliness. Walking back over to the registrar, you saw Tamaki looking at you. When he was caught, he gasped, quickly spun around, and hid himself away from you by pressing into FatGum’s body.

“What would you like, Tamaki?” you patiently asked. Taishiro looked at you with doubt and started saying something but you quickly shushed him and continued to wait for the teen’s answer.

Knowing that you weren’t going to give up, Tamaki quietly mumbled out, “D-D-Do you...have anything with...b-black raspberry? I-If you don’t that’s fine too, I-I didn’t mean to sound too rude or--”

“I believe I do,” you quickly interrupted so he didn’t go into a spiraling haze of self doubt, “Would a Black Raspberry Lychee Cake suffice, Tamaki?”

“Y-Yes, Miss (Y/N)...” he sighed in relief, glancing at you with tears in his eyes. You gave him a reassuring smile and grabbed the treat for him, handing it to FatGum so he could hold on to it for Tamaki.

“And now, what’ll you have, kind stranger?” you grinned as he chuckled.

“I’ll take my usual then, 10 Chocolate Cream Puffs, please.” he concluded while giving a sweet grin.

You snarked, “You always get the same thing every time, Taishiro. Don’t you wanna try anything else? I promise they’re poisoned.” you smirked.

He quirked an eyebrow at you, “Are you sure about that?” he joked.

“Taishiro! What kind of business would I be if I poisoned all my guests?” you laughed at him.

“Okay, okay, I’ll try something different, ma’am. Do you have anything with pineapple?” he asked with curiosity.

“You betcha. How does a Pineapple Poke Cake sound, sir?” you interrogated. You saw stars glisten in his eyes and you giggled at his excitement.

“How many?” you joked.

“I’ll take 12!” he concluded, blissfully staring off into space.

You packaged up his request in a cutesy (F/C) box with your confectionery’s logo and, biting your lip in apprehension, decided that if he wasn’t going to make his move then you would. You quickly wrote down your phone number on top of the box in Sharpie and signed off your name with a small black heart. As you finished the lettering you stared at the box and thought about your previous insecurities. There was still time, still time to take out the pastries, put them in a new box, and forget the whole number thing ever happened.

“Hey, don’t you dare take out those treats and put them in a new box, you hear me, girl?!” you heard a tiny male voice whisper above you. Startled, you looked up to see Tammy and Asher peeking through the window that let the customers see into the back of the bakery to watch the baking happen. You glared at the two, so they had been watching you try and confess your feelings to the fluffy hero in a discreet way.

“What am I supposed to do? What if he doesn’t like me and all the signs I’ve been getting from him are me making up a love story that is never going to happen between us?! What if by doing this I ruin our relationship and he makes sure the business tanks?! This is my life's work and I’m putting it on the line for a stupid chance at love!” you whisper yelled at them, the familiar feeling of fear and pain coursing through your system from previous failed love confessions.

“You really think a sweet man like that is going to make your life’s dream completely fall to pieces?” Tammy questioned and you exhaled, shaking your head ‘no’.

“Then go out there and get yo mans! You have to at least try and snatch that, I have to see my OTP become canon!” she sent a determined glare at you, grabbed the box, shoved it in your hands, spun you around, and pushed your forward. You stumbled and almost tripped onto the floor but caught yourself on the marble counter. Standing up tall, you took a deep breath in and urged your legs to move forward. Getting to the registrar, you smiled at Taishiro and the boys and handed over the box to FatGum after giving a subtle cough.

“Thank you for everything, Taishiro, you’ve helped me in ways you could never imagine. Now, I hope you boys come back sometime!” you spoke to the teens, Kirishima grinning at you with his shark-like teeth.

“Will do, Miss (Y/N)! I couldn’t stay away from this place even if I tried, your desserts are the BOMB!” he laughed, punching his fists together in excitement.

“...Thank you, Miss (Y/N).” Tamaki shyly whispered, giving you half a grin before cowering away once more.

“Don’t mention it, loves! Now, Taishiro, remember that I said this is on the--whoa! Are you okay?” you asked the man. His face was almost as red as his student’s hair, his eyes wide and unfocused as he stared at the top of the box, where your number neatly sat. You gulped, maybe it was the wrong decision after all.

Waving a nervous hand in front of Taishiro’s face, it seemed to break him from his spellbound state as he glanced at your eyes, “Are you...feeling okay, Taishiro?”

He looked at you with a shaken gaze as he laughed off his nerves while saying, “Y-Yeah! Just, um...yeah...you...let’s go, boys! Gotta get back to the patrol! Bye, (Y/N)!” he said while ushering the confused boys away from the counter and to the door. You felt your heart shatter into dozens of pieces as you turned your head down to conceal your sorrowed expression from the rest of the lounge area. You felt your eyes wet with tears but you used the sleeve of your white button down you dry them, you have to stay strong. At least you got it off your chest. Sniffling, you turned your head back up only to see FatGum’s face, only he was suddenly a lot more chiseled in the face and body and wow, did it just get hot in here?

“I forgot one thing.” he said with a flustered smile. You, less heartbroken then before just more confused, shrugged your shoulders in question. He then grasped your shoulders, tilted his head to the side, and planted a loving and firm kiss on your right cheek. You felt your face melt into a puddle of red as he held the kiss for a few seconds longer than anticipated but eventually released your cheek, staring back at you with the same expression as you.

“Did you really think I was going to leave without paying you back, cream puff?” he chuckled with a grin.

“I-I, um…” no longer sorrowed, your brain couldn’t catch up with the fact that he most definitely liked you back.

“Heh, you’re cute when you’re flustered for me. I’ll text you later, okay? Keep on the look out for me!” he said, backing up from the counter, only to grow immensely in size as he returned to the state you had met the hero in. He waved goodbye as he walked back to Kirishima who was practically bouncing off the walls in his excitement.

“Congratulations on the relationship, Miss (Y/N)!” the teen sang out as the three of them left the store to patrol the streets for their hero duties once again.

The entire restaurant was silent as they watched your chubby form turn into a puddle of emotions and ditzy giggles, the only thing that was heard was a loud, “YES! IT’S CANON, BABY!”

~

~

~ The End ~

[suchawut-chill]

Beer Beyond Tastes – Corona and Its Winning Marketing Strategy

“People don’t drink beer; they drink marketing,” as mentioned by Michael Foley, the then president of Heineken USA, after the company continuously lost its sales to Corona, the Mexican beer brand. While Heineken, the leader in the US imported beer industry during the 1980s and 1990s, focused its message to the consumers solely on the quality of its beer, Corona meticulously built a “Fun, Sun, Beach” cachet around its brand. 

With a consistent advertising message, Corona successfully positioned itself in customers' minds, especially the younger ones, as a premium imported beer that represents a fun vacation time on a beach in Mexico. Its simple yet effective ads, such as a picture of a Corona beer bottle on a beach, and the iconic “Corona and Lime” way of drinking are examples of how such cachet is built. On the other hand, Heineken initially failed to realize the importance of “how people feel” towards the brand beyond the quality and taste, and had to pay the price for its arrogance.

Branding is, by and large, about managing how people feel about products ,services, and companies. There are many times that we choose products and services based on how they make us feel and not merely on superior functionality or features. To build such a feeling among customers, brands must be very intentional and consistent in all marketing materials they present to the audiences. We can see examples of ads that focus on telling the stories or values the brands want to embed in customers' minds and touch nothing about the products themselves. In Thailand, a leading life insurance company called Thai Life Insurance is famous for creating heart-touching ads that tell stories about love, sacrifice, and empathy without mentioning anything about the insurance product's details. Yet, the company’s ads are often very impactful and positively change the way people perceive a life insurance product. 

[harkitsinghgill]

This ad represents brand awareness

This is a very famous Thai commercial. This Ad was a insurance company and it basically told a story of a guy doing good things and getting rewarded for it. This ad boosted the companies sales and it even won some awards. By making such a unique story they quickly spread awareness around their product.

[twinklecupcake]

gdi first it was those Thai life insurance advertisements....

now Japan’s got an animated series of commercials for freaking miso soup that get me tearing up!

There’s a lot more, too. One really good one is the “Home Sick Together” ad.

[thereluctantinquisitor]

❝ I’ll pay for your [meal/coffee/groceries/etc] ! ❞ for modern darrus? :))

Okay so I used the prompt for inspiration but didn’t really incorporate the exact quote, so… don’t sue me!

                                                         –

“I, ah… just a second. Hold on.” 

Cyrus could feel his cheeks heating up as he frantically dug through his wallet, checking every card slot for a loose coin. Despite what felt like desperate tunnel-vision on his fumbling hands, he was hyper-aware of the line behind him, other people’s groceries already lined up on the belt, fingers thrumming along the handles of shopping carts. God, this wasn’t happening. This wasn’t fucking happening. He’d find something. He had to have something lying around…

Glancing up at the unimpressed cashier, he swore softly to himself, tossing his wallet on the narrow counter and digging through his pockets. His fingertips brushed paper, and fora second he allowed himself to hope, but he just pulled out an old receipt, crinkled beyond recognition, stained slightly blue from his jeans. He threw that on the counter too, his heart hammering in his chest because he was at the front of the fucking line and he’d been rummaging for over a minute and people were watching.

The cashier cleared his throat. “Sir, do you need to—”

— “No, I don’t.” In truth, Cyrus had no idea what the guy was even planning to suggest. Use his phone to pay? Go to an ATM? Yeah, sorry buddy, neither option was going to make this shit any better. He must have spent the last of his money on gas, and his paycheck wasn’t coming in for another five days.

Fuuuuck.

He glanced at the bag of groceries. It wasn’t even enough that he could pretend he had just got carried away and over-shopped. It was basic shit - water, a couple of cans of spaghetti, alcohol wipes, bread. That sort of thing. Someone coughed behind him in the line and Cyrus felt the last of his resolve waver and crumble to dust.

“Just… forget it,” he muttered, snatching his empty wallet off the counter and shoving it back into his pocket. “I don’t—”

— “Hey, there you are!” 

A loud voice interrupted Cyrus’ living nightmare. He turned to see a tall blond man working his way through the line, smiling sunnily, murmuring ‘excuse me’ and ‘sorry’ as he wove his way towards…

… him.

“Phew, just made it! Thanks for stalling. Forgot which checkout you went to.” He winked at Cyrus and placed a small pack of ibuprofen on the counter. “Don’t you just hate it when you remember something at the last minute?” He seemed to direct the comment to the cashier before turning to commiserate with the person next in line. Apparently the plight was universal, as both laughed quietly and nodded, as though partaking in some kind of inside joke. Still smiling, the blond turned back to the cashier, slipping a bill out of his wallet. “Anyway, really sorry for the hold up. How much?”

The rest of the transaction passed in something of a blur. The stranger paid for… well, everything. All the irritation Cyrus had sensed from the people around him before seemed to give way into a strange kind of exasperated amusement as the blond gave the line a final apologetic wave, scooping up the grocery bag and nodding his head towards the door. “Alright, let’s go.”

“Uh… sure.” In truth, Cyrus had no fucking idea what to do. The guy had his groceries. Well, more like commandeered his groceries. He could just take them, really. They were technically his. As the blond moved towards the automatic doors Cyrus found himself following like a lost puppy, although without the requisite enthusiasm. It was wariness that kept him a few paces behind the man, his attention on the bag swinging absently by his side.

What was he up to?

They paused once they were near the edge of the carpark, near a cafe in the process of recovering from the afternoon rush. The tall man turned, smiled again, then seemed to realise with a start that he was still holding the bag. “Oh! Here - sorry. These are yours.”

Cyrus just stared at the bag, then glanced back up at the blond. “You didn’t have to do that.”

“I know.” He waggled the bag, the paper crackling as it swayed. “But I did, so… you might as well take them.”

Every fiber of Cyrus’ being wanted to tell him to keep them. That he didn’t need them. But the empty pit in his stomach was a constant reminder that he wasn’t in any position to skip another meal. Shit, he’d salivated over canned spaghetti. 

So he took the bag.

“Thanks,” he murmured, then cleared his throat. “Look, I don’t have a lot right now, but I can pay you back. Just… I don’t know. Tell me a place to meet you next week.”

The blond seemed taken aback by the suggestion, paused, then broke into a bright smile. “Hey, I’m more than happy to meet up with you next week, but I don’t want you to pay me back or anything. Just… think of it as a favour.”

Cyrus shook his head. Mostly in disbelief. “A favour?” he repeated. “I don’t even know you.”

“Oh! Right.” The blond immediately held out his hand. “Darren Miller.” 

Feeling like he was constantly on the back foot and racing to catch up, Cyrus shook his hand on instinct. “Uh… Cyrus.”

“Nice to meet you!” His grip was firm. If anything, it lingered a little longer than Cyrus was used to but… not necessarily in a bad way. He wasn’t really sure how to explain it. When Darren did let go, it was with a kind of amused half-smile that did something strange to Cyrus’ chest. “There,” he continued with a satisfied nod. “Now we know each other.”

“Not really…” Letting his hand drop to his side, Cyrus tried to salvage some remnant of his pride. “Listen, I was serious about paying you back. I don’t just take money from people.”

Darren cocked his head, a lock of his blond hair flopping from one side to the other. “You didn’t. I gave it to you.” He shrugged. “Besides, someone paid for mine once. It’s kinda like… ugh, what’s that thing from that movie? With the kid and the assignment…?”

Cyrus quirked a brow at the man. “Pay it forward?”

It was, apparently, the correct answer. Darren’s face lit up and he nodded excitedly. “Yeah! Wow, I haven’t seen that in so long…”

“It was… kind of a downer. From memory.” Cyrus didn’t remember much of it - only that he cried at the end. But he was a kid at the time, which meant there was probably nothing to really cry over.

“Yeah, I cried so hard at the end.” Darren laughed as Cyrus watched him, wondering if the tall man could read his mind somehow. “But then again, I cry in most movies. And some ads. Have you seen that Thai life insurance ad? It’s so…” Something about Cyrus’ expression must have finally registered because Darren trailed off and, for the first time, a pink flush crept up his neck and onto his cheeks. “I’m… rambling, aren’t I?”

Despite himself, Cyrus gave a snort of amusement. “Yeah. A little.” 

Was it weird that a part of him wanted to add ‘but I don’t mind’? 

“Sorry. I do that when I’m nervous. AH, I mean—” For a few seconds, it seemed like Darren was planning to salvage his sentence, but then he just sighed and gave up with a sheepish chuckle. “Just… sorry. I’m not normally this bad.”

Nervous? Why would he be nervous? He’d just sidled through a grocery line like Cyrus’ knight in domestic armour. Shit, Cyrus was going to eat tonight because of him. “No, I… you’re fine. Don’t worry about it.”

Darren favoured him with a grateful look. Then his gaze flicked back down to the small grocery bag and a faint frown creased his brow. “Those… aren’t meant to last you a week, are they?”

Cyrus froze. How did he…?

Right. He said he could pay him back next week. Fuck, why did he even open his big mouth?

“It’s enough,” he said with a shrug. “I don’t need much.”

“Right. Okay then.” Darren was nodding, but there was something about his tone that suggested he didn’t believe the lie. Admittedly, it was a pretty poor one. “Hey, how about instead of meeting up next week, we might up again later tonight?”

Cyrus frowned. “Why?” He already told the guy he wouldn’t have the money until next week. 

Again, Darren’s cheeks reddened, and he reached up, scratching his cheek. “I dunno… might be fun? There’s this bar a few blocks away that does open mic Fridays. You get a mix of things - singers and comedians and stuff. It’s always interesting. If you’re, ah… y’know… interested.”

It took a few solid moments before Cyrus realised what was actually happening. “Are you asking me out?”

Darren chuckled, seeming almost relived that Cyrus had at least understood that much. “Trying to! Although I’m getting the feeling I’m not doing a very good job.” He sighed. “Sorry. I don’t really… do this often. If I’m making you uncomfortable just say the word and I’ll get out of your hair.”

“No, you’re… you’re fine.” In truth, Cyrus wasn’t used to being asked out. Picked up? Sure. He cleared his throat, acutely aware of the bag of groceries in his hand. “Look, I want to go with you, but I don’t exactly have the cash for eating out.”

“That’s okay! My idea, my shout. That’s how it works, right?”

Cyrus supposed that was true. Besides, if all else failed, it was a free meal. One that wasn’t from a can. So, he relaxed, regarding Darren for the first time with something other than skepticism. “You know what? Sure. Why not.”

The grin the blond man shone back at him was dazzling - it was like Cyrus had made his whole year in a few simple words. “Seriously? Great! Here, let me give you my number…”

As Darren rummaged around for his phone, Cyrus couldn’t help but shake his head slightly in disbelief. Of all things he expected to happen today, having his groceries paid for and going on a date was the furthest from likely. 

But hey, maybe sometimes even he got to catch a break. 

[americandykestory-blog]

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