#Authenticity Transparency

[techsavvy-agcy]

Social Media Trends You Should Be Aware of in 2025

Social Media Trends You Should Be Aware of in 2025

The social media landscape in India is a constantly evolving and dynamic force, driven by a large and digitally savvy user base. As we head into 2025, brands must evolve with the emerging trends to remain relevant, engage meaningfully, and increase conversions. Here are 10 significant social media trends to observe, along with examples from the Indian market:

1. The Dominance of Short-Form Video Content

Platforms for short-form videos, such as Instagram Reels, YouTube Shorts, and TikTok (which is banned in India, yet its influence on content style is still felt), remain at the forefront. Their brief, captivating format is designed to cater to shorter attention spans, offering brands a potent avenue to tell quick stories, highlight products, and connect with their audiences.

Example: Myntra frequently leverages Instagram Reels to showcase new fashion collections, styling tips, and influencer collaborations. Their short, visually appealing videos with trending audio effectively capture the attention of fashion-conscious consumers and drive traffic to their platform. Similarly, Zomato often uses short, humorous videos on Instagram and YouTube Shorts to promote offers, highlight quirky food content, and engage with its audience.

2. The Rise of Social Commerce

Social media platforms have evolved beyond mere discovery; they are now essential sales channels. Social commerce enables users to make purchases directly within the app, simplifying the buying process and enhancing the overall experience. Live commerce, especially, is experiencing considerable growth.

Example: Meesho, a prominent e-commerce platform in India, has heavily invested in live shopping sessions. Sellers on Meesho showcase products in real-time, interact with customers, answer queries, and facilitate direct purchases during live streams. Brands like Nykaa also frequently host live shopping events on Instagram and their platforms, collaborating with beauty influencers to demonstrate products and offer exclusive deals.

3. Hyper-Personalization at Scale with AI

Standard advertising methods are fading; hyper-personalized content is now the focus. Brands are employing AI and real-time data to create highly individualized content, product recommendations, and experiences that align with the specific behaviors and preferences of users.

Example: E-commerce giants like Flipkart and Amazon India utilize AI extensively to personalize user feeds, recommend products, and serve targeted ads based on browser history, past purchases, and demographic data. Beyond e-commerce, content platforms like Hotstar also use AI to personalize recommendations for movies and shows, enhancing user engagement.

4. The Expanding Creator Economy and Authentic Influencer Marketing

India's creator economy is thriving, with digital creators having a significant impact on consumer spending patterns.

Brands are shifting towards establishing long-term relationships with authentic, relatable micro- and nano-influencers who genuinely engage with their niche audiences, rather than relying solely on celebrity endorsements.

Example: Brands like Mama earth have built a strong presence by collaborating with a wide network of parenting and lifestyle influencers who create genuine, user-generated content featuring their products. Similarly, many D2C (Direct-to-Consumer) brands are partnering with creators on platforms like Instagram and YouTube to showcase their products through honest reviews and engaging storytelling.

5. Increased Adoption of Augmented Reality (AR) Experiences

Augmented Reality, or AR, is evolving from a mere curiosity into a vital tool for brands. It's helping them create engaging, interactive experiences for their customers. Cool new features like virtual try-ons, interactive ads, and AR filters are making it easier for people to discover products and are making the overall brand experience more captivating.

Example: Lenskart has successfully implemented AR technology, allowing users to virtually try on spectacles and sunglasses using their phone cameras before making a purchase. Beauty brands like Lakme are also experimenting with AR filters on Instagram, allowing users to try on different makeup looks virtually.

6. The Rise of Private Communities and Niche Platforms

While public social feeds still play a crucial role, users are more and more interested in connecting within smaller, private communities.

Brands are forming exclusive groups on platforms such as WhatsApp, Telegram, or Discord to nurture deeper loyalty, share exclusive content, and engage in more significant conversations.

Example: Many Indian brands, particularly in sectors like fitness, education, and hobbies, are creating private WhatsApp or Telegram groups for their most loyal customers. For instance, a yoga studio might have a private group for its members to share tips, get exclusive content, and interact directly with instructors.

7. Sustainability and Social Responsibility in Brand Storytelling

Consumers, particularly those from Gen Z, are increasingly aware of environmental and social concerns. Brands that authentically integrate sustainability and social responsibility into their fundamental principles and openly share these initiatives on social media will earn trust and loyalty.

Example: Fabindia often highlights its commitment to sustainable sourcing and supporting artisan communities through its social media content. Similarly, brands like Patagonia India (though an international brand, their Indian presence emphasizes this) actively promote environmental causes and their sustainable practices on their social channels, resonating with eco-conscious consumers. The Indian government's "One Nation, One Mission: End Plastic Pollution" campaign for World Environment Day 2025 also highlights how large-scale social media campaigns are being utilized to drive awareness and action on sustainability.

8. Conversational Commerce and AI Chatbots

AI-driven chatbots are evolving in complexity, managing customer inquiries, offering product suggestions, and even enabling purchases directly through messaging platforms. This ensures immediate customer assistance and a smooth shopping experience.

Example: Many e-commerce players and service providers in India are integrating AI chatbots on their websites and social media messaging platforms (like WhatsApp Business). For example, JioMart utilizes chatbots to assist customers with order placement, tracking, and basic queries. Banks and telecom companies also heavily rely on chatbots for initial customer support on platforms like Facebook Messenger and WhatsApp.

9. Gamification and Interactive Content

Brands are getting more creative on social media to fight off audience burnout and grab attention. They're doing this by adding game-like features and interactive stuff to their posts. Things like quizzes, polls, challenges, and even augmented reality games are making people want to interact more and making the whole experience with the brand more enjoyable.

Example: Swiggy and Ola frequently use in-app gamification and social media challenges to engage users and offer discounts or rewards. Brands might run polls on Instagram Stories asking for preferences, or create interactive quizzes related to their products, encouraging participation and data collection.

10. The Exploration of Decentralized Social Media (Web3)

The concept of decentralized social media is gaining traction in India, despite still being in its infancy. This is due to concerns about algorithmic governance, content restriction, and data privacy on traditional platforms. Companies might start looking into these platforms for early adopters and particular communities.

Example (Early Stage/Conceptual): While no major Indian brand has fully transitioned to a decentralized social media strategy yet, the underlying principles of user ownership and transparency could influence future engagement. We might see brands experimenting with NFTs for loyalty programs or engaging with communities on blockchain-based platforms like Lens Protocol (if they gain significant traction in India). The focus here would be on building direct, transparent relationships with highly engaged users who value data privacy and freedom of expression.

Conclusion:

Ultimately, 2025 holds great promise for social media marketing in India. Brands that harness these trends – from the engaging capabilities of short-form video and AR to the customized experiences provided by AI and the genuine connections of the creator economy – will be best equipped to flourish in this vibrant digital landscape.

[hallowlamb]

Could we get some canine Lps pretty please? :3

Of course

One, Two

[in-tenebris-et-in-solitudine]

[one-pump-chump]

t shirt that says ask me about my thoughts on gta v’s overarching theme of real vs fake

[passionseed]

Passion Seed

PassionSeed is not just a platform—it’s a movement. It’s where passion meets purpose, where creators are empowered to make a difference, and where audiences can engage meaningfully with content that inspires and uplifts. Whether you’re an artist, educator, entertainer, or innovator, PassionSeed invites you to join a community built on respect, creativity, and shared growth.

[psychopomp-namine]

I was thinking the other day that man, kokuto neji is such a character and I haven't liked a writer character like this since... shang qinghua?

which naturally led me to this thought: jj fic with svsss-style au where neji transmigrates/gets isekai'd into the world of havenna. as domina, of course.

it's extra fucked up imo because at least when sqh transmigrated in his book, he made up all of those characters and they mostly stayed in the realm of fantasy. like, sure, lbh was kinda based on himself in some ways and mbj was his ideal fantasy, but they still mostly stayed fictional, you know? sqq (sy) had to fix his plots because the characters sqh wrote strayed too far from their original plotlines

but theater makes a fictional world a bit too real and personal, especially when you use real people as inspirations for your writing. with neji, he'd be looking at rukiora and see three different people (mitsuki acting as rukiora; rukiora who was written based on a younger version of neji; rukiora who is her own person in this weirdly real world of havenna). neji would see fugio and to him that is both sou acting as fugio and the fugio who grew up with poison flowers. miguel is both fumi and the guy who ran away from his neshiromi fields. the only constant would probably be chicchi. she is too much like kisa in that... well. neji didn't really have a backstory for chicchi. chicchi is a blank canvas just like kisa is as an actor.

anyway. yeah, very sv-style character arc where neji, much like shen yuan in sv, is forced to humanize the villain. except this villain was his creation and is also tied to a bunch of personal issues for neji that he Doesn't Want To Think About and also he doesn't? really understand the character he wrote tbh?

isn't art supposed to process your emotions for you!! why must he process these himself!!

can you imagine neji, who always casts himself as a seer of some sort (fortune teller, ushinoko) or someone who generally has some control over his future or his "creation" (who is mary if not just another side of neji anyway; she's takihime redux, and takihime is also. neji). imagine this dude being transported inside the play he wrote but he doesn't understand it and he has no control over it and everyone's acting both in character and out of character. he both knows and doesn't know these people. they're fictional but also... real? does he treat them as real people? is domina real? he wanted his actors to imbue parts of themselves into his characters. are these people really just characters from a script? are they his quartz classmates? is he allowed to even hope that that's the case?

it's both THE improv exercise of his dreams and also. a nightmare

[sab-cat]

Feb 17, 2025

Computer programmers quickly claimed that the 150 figure was not evidence of fraud, but rather the result of a weird quirk of the Social Security Administration’s benefits system, which was largely written in COBOL, a 60-year-old programming language that undergirds SSA’s databases as well as systems from many other US government agencies.

COBOL is rarely used today, and as such, Musk’s cadre of young engineers may well be unfamiliar with it.

Because COBOL does not have a date type, some implementations rely instead on a system whereby all dates are coded to a reference point. The most commonly used is May 20, 1875, as this was the date of an international standards-setting conference held in Paris, known as the "Convention du Mètre."

These systems default to the reference point when a birth date is missing or incomplete, meaning all of those entries in 2025 would show an age of 150....

The database Musk took the screenshot from listed almost 400 million people, which is more than five times the number of people receiving benefits in 2024, according to the SSA’s own website. It’s also significantly more than the entire US population.

The fact that the Social Security system contains millions of entries from people who are dead is likely distinct from a potential COBOL-caused error, and also not news. A report written by the SSA’s inspector general in 2023 found that 98 percent of those aged 100 or older in the Social Security databases are not in receipt of any benefits. The report added that the database would not be updated because it would cost too much money to do so.

“DOGE going into all these agencies with largely unfettered access with a wrecking ball and no understanding of the business logic and structure behind the code, database and configured business logic, related payment systems, and integrated decision trees, poses real risks to the privacy and persona-level data of millions of people across all of those records,” Thomas Drake, a former National Security Agency executive-turned-whistleblower, tells WIRED.

[mrmupi]

The Illusion of Vulnerability

Many people believe they are being vulnerable when, in reality, they are not. It’s easy to mistake emotional expression or transparency for vulnerability, but the two are not the same. Transparency means sharing a truth – sometimes even an uncomfortable one – but vulnerability goes deeper. It involves revealing something that could leave us exposed to judgment, rejection, or even personal loss.…

[strategichannah]

The Currency of Trust: Building a Business on Honor and Integrity

Building trust and honor in business isn’t just good ethics—it’s smart strategy. Discover how it impacts sales, marketing, and customer loyalty! Dive into the latest blog to learn more. #CustomerLoyalty #TrustInBusiness #MarketingWithIntegrity

Trust is the currency of business The Currency of Trust: Building a Business on Honor and Integrity Written By that Hannah Jones Read Time 4 minutes Trust is the bedrock of any successful business. In a marketplace crowded with endless options, trust becomes the defining factor that not only drives sales but also cultivates loyalty and builds a brand’s reputation. But trust doesn’t just…

[enrapture]

You attract what you put out. ♻️

[agirlunfilteredsblog]

THINGS I STRUGGLE WITH

Hi girls! In the spirit of transparency, authenticity and accountability, today I’ll be listing different things I have a hard time dealing with. I hope that if you read these and relate to one or some, you’ll feel less alone in your struggles 💕 You are never alone, please always remember that.

1. CONSISTENCY

I struggle SO deeply with having consistency in my life. Especially when it comes to fitness, I’ve had such a hard time with keeping a consistent routine. Something that I’ve realized helps me is doing workouts I genuinely enjoy, such as pilates and dance workouts.

2. BODY IMAGE

Especially in this age of social media, it is SO hard for me to look in the mirror and constantly be happy with what I see. I criticize myself far too harshly on things that are completely out of my control, but as of late, I’m trying to say healthy affirmations to boost my confidence.

3. COMPARAISON TO OTHERS

I won’t lie, I’m extremely harsh on myself, especially when it comes to school. For some reason, I have an unhealthy obsession with being the smartest. It began in high school, where all students were extremely competitive. Slowly, I developed an unhealthy mentality. I know I’m not the smartest person in the room, and I’m starting to see the beauty in it. It means there’s always room to learn more.

4. MENTAL HEALTH

I can’t recall a moment where I was not struggling with mental health. Though it has been much better in recent years, my past is riddled with so much pain it’s sometimes hard for me to forget. However, ever since I was diagnosed with BPD, my quality of life has significantly improved.

5. GUILT

I’ve never been the type of individual to put myself on a pedestal, because I’m definitely not a perfect person. As I mentioned, I struggled deeply with my mental health, and so, I acted in ways I deeply regret. Don’t get me wrong, I was never a bully or ill-intentioned girl. I just wish I could go back and do certain things differently.

Please remember that your flaws/insecurities/past does not define you. You have the opportunity to be the best person NOW, don’t let anything hold you back.

sending love,

a girl unfiltered 💋

[in-tenebris-et-in-solitudine]

Being direct with people is the best decision you could ever make.

[podparadiserd]

Building trust with your brand is essential for attracting and retaining customers.

Building trust with your brand is essential for attracting and retaining customers. Here are some strategies you can use to foster trust: Transparency: Be open and honest about your business practices. This includes admitting when mistakes are made and outlining the steps you’re taking to correct them. Transparency Consistency: Deliver a consistent experience, from the quality of your products…

[tapan4evr]

Tru2Day1672

The most important lesson I’ve learned over this past year is;Don’t let anybody make you cruel.No matter how badly you want to give the world a taste of its own bitter medicine, it is never worth losing yourself.

[open-era]

Top Social Media Trends in 2023: What to Watch For

Stay ahead of the game with top social media trends in 2023! From user-generated content to AI and privacy, unlock the keys to success in the ever-evolving digital landscape. #SocialMediaTrends #2023Trends

The social media landscape is a dynamic and ever-changing space, and as we enter 2023, it is crucial for brands to stay ahead of the curve. With new advancements and shifts in user behaviour, understanding the latest trends will empower brands to leverage social media effectively, connect with their target audiences, and achieve their business goals. In this article, we explore the top social…