#Hyper Personalization

[techsavvy-agcy]

Social Media Trends You Should Be Aware of in 2025

Social Media Trends You Should Be Aware of in 2025

The social media landscape in India is a constantly evolving and dynamic force, driven by a large and digitally savvy user base. As we head into 2025, brands must evolve with the emerging trends to remain relevant, engage meaningfully, and increase conversions. Here are 10 significant social media trends to observe, along with examples from the Indian market:

1. The Dominance of Short-Form Video Content

Platforms for short-form videos, such as Instagram Reels, YouTube Shorts, and TikTok (which is banned in India, yet its influence on content style is still felt), remain at the forefront. Their brief, captivating format is designed to cater to shorter attention spans, offering brands a potent avenue to tell quick stories, highlight products, and connect with their audiences.

Example: Myntra frequently leverages Instagram Reels to showcase new fashion collections, styling tips, and influencer collaborations. Their short, visually appealing videos with trending audio effectively capture the attention of fashion-conscious consumers and drive traffic to their platform. Similarly, Zomato often uses short, humorous videos on Instagram and YouTube Shorts to promote offers, highlight quirky food content, and engage with its audience.

2. The Rise of Social Commerce

Social media platforms have evolved beyond mere discovery; they are now essential sales channels. Social commerce enables users to make purchases directly within the app, simplifying the buying process and enhancing the overall experience. Live commerce, especially, is experiencing considerable growth.

Example: Meesho, a prominent e-commerce platform in India, has heavily invested in live shopping sessions. Sellers on Meesho showcase products in real-time, interact with customers, answer queries, and facilitate direct purchases during live streams. Brands like Nykaa also frequently host live shopping events on Instagram and their platforms, collaborating with beauty influencers to demonstrate products and offer exclusive deals.

3. Hyper-Personalization at Scale with AI

Standard advertising methods are fading; hyper-personalized content is now the focus. Brands are employing AI and real-time data to create highly individualized content, product recommendations, and experiences that align with the specific behaviors and preferences of users.

Example: E-commerce giants like Flipkart and Amazon India utilize AI extensively to personalize user feeds, recommend products, and serve targeted ads based on browser history, past purchases, and demographic data. Beyond e-commerce, content platforms like Hotstar also use AI to personalize recommendations for movies and shows, enhancing user engagement.

4. The Expanding Creator Economy and Authentic Influencer Marketing

India's creator economy is thriving, with digital creators having a significant impact on consumer spending patterns.

Brands are shifting towards establishing long-term relationships with authentic, relatable micro- and nano-influencers who genuinely engage with their niche audiences, rather than relying solely on celebrity endorsements.

Example: Brands like Mama earth have built a strong presence by collaborating with a wide network of parenting and lifestyle influencers who create genuine, user-generated content featuring their products. Similarly, many D2C (Direct-to-Consumer) brands are partnering with creators on platforms like Instagram and YouTube to showcase their products through honest reviews and engaging storytelling.

5. Increased Adoption of Augmented Reality (AR) Experiences

Augmented Reality, or AR, is evolving from a mere curiosity into a vital tool for brands. It's helping them create engaging, interactive experiences for their customers. Cool new features like virtual try-ons, interactive ads, and AR filters are making it easier for people to discover products and are making the overall brand experience more captivating.

Example: Lenskart has successfully implemented AR technology, allowing users to virtually try on spectacles and sunglasses using their phone cameras before making a purchase. Beauty brands like Lakme are also experimenting with AR filters on Instagram, allowing users to try on different makeup looks virtually.

6. The Rise of Private Communities and Niche Platforms

While public social feeds still play a crucial role, users are more and more interested in connecting within smaller, private communities.

Brands are forming exclusive groups on platforms such as WhatsApp, Telegram, or Discord to nurture deeper loyalty, share exclusive content, and engage in more significant conversations.

Example: Many Indian brands, particularly in sectors like fitness, education, and hobbies, are creating private WhatsApp or Telegram groups for their most loyal customers. For instance, a yoga studio might have a private group for its members to share tips, get exclusive content, and interact directly with instructors.

7. Sustainability and Social Responsibility in Brand Storytelling

Consumers, particularly those from Gen Z, are increasingly aware of environmental and social concerns. Brands that authentically integrate sustainability and social responsibility into their fundamental principles and openly share these initiatives on social media will earn trust and loyalty.

Example: Fabindia often highlights its commitment to sustainable sourcing and supporting artisan communities through its social media content. Similarly, brands like Patagonia India (though an international brand, their Indian presence emphasizes this) actively promote environmental causes and their sustainable practices on their social channels, resonating with eco-conscious consumers. The Indian government's "One Nation, One Mission: End Plastic Pollution" campaign for World Environment Day 2025 also highlights how large-scale social media campaigns are being utilized to drive awareness and action on sustainability.

8. Conversational Commerce and AI Chatbots

AI-driven chatbots are evolving in complexity, managing customer inquiries, offering product suggestions, and even enabling purchases directly through messaging platforms. This ensures immediate customer assistance and a smooth shopping experience.

Example: Many e-commerce players and service providers in India are integrating AI chatbots on their websites and social media messaging platforms (like WhatsApp Business). For example, JioMart utilizes chatbots to assist customers with order placement, tracking, and basic queries. Banks and telecom companies also heavily rely on chatbots for initial customer support on platforms like Facebook Messenger and WhatsApp.

9. Gamification and Interactive Content

Brands are getting more creative on social media to fight off audience burnout and grab attention. They're doing this by adding game-like features and interactive stuff to their posts. Things like quizzes, polls, challenges, and even augmented reality games are making people want to interact more and making the whole experience with the brand more enjoyable.

Example: Swiggy and Ola frequently use in-app gamification and social media challenges to engage users and offer discounts or rewards. Brands might run polls on Instagram Stories asking for preferences, or create interactive quizzes related to their products, encouraging participation and data collection.

10. The Exploration of Decentralized Social Media (Web3)

The concept of decentralized social media is gaining traction in India, despite still being in its infancy. This is due to concerns about algorithmic governance, content restriction, and data privacy on traditional platforms. Companies might start looking into these platforms for early adopters and particular communities.

Example (Early Stage/Conceptual): While no major Indian brand has fully transitioned to a decentralized social media strategy yet, the underlying principles of user ownership and transparency could influence future engagement. We might see brands experimenting with NFTs for loyalty programs or engaging with communities on blockchain-based platforms like Lens Protocol (if they gain significant traction in India). The focus here would be on building direct, transparent relationships with highly engaged users who value data privacy and freedom of expression.

Conclusion:

Ultimately, 2025 holds great promise for social media marketing in India. Brands that harness these trends – from the engaging capabilities of short-form video and AR to the customized experiences provided by AI and the genuine connections of the creator economy – will be best equipped to flourish in this vibrant digital landscape.

[pyrus-salicifolia]

“Normal” test results are not the relief people think they are. When you wake up in pain and continue to be in pain for hours every day and your tests come back normal you don’t stop being in pain.

[newgen-software]

With Newgen, organizations can breathe new life into legacy systems, enhance operational efficiency, and offer personalized, customer-centric services that are future-ready.

[hoshizoralone]

reflection

[cohoai]

Customer Retention Management Software - Coho AI

Customer Retention Management Software (CRMS) is a pivotal tool for businesses aiming to fortify their relationships with existing customers and enhance long-term loyalty. With its comprehensive suite of features, CRMS empowers organizations to analyze, strategize, and execute initiatives geared towards retaining customers and maximizing lifetime value. https://www.coho.ai/

[cymetrixsoftware]

HOW DOES AI POWER PERSONALIZED SHOPPING FOR CUSTOMER EXPERIENCE?

Have you ever wondered how online retailers can offer you the perfect products that match your preferences and needs? The answer lies in the incredible power of Artificial Intelligence. By harnessing the capabilities of AI, personalized shopping experiences have become the norm, revolutionizing the way we shop.

Now, let's take a look at the role of AI in personalized shopping for customer experience:

AI-driven Virtual Assistants for Personalized Experience

Hyper-Personalization: Delivering Relevant Recommendations

Efficient Fulfillment: Streamlining Order Processing and Delivery

Dynamic Pricing: Tailoring Offers to Individual Customers

Inventory Optimization: Anticipating Demand and Reducing Waste

To learn more, continue reading about how AI powers personalized shopping for customer experience.

[ghost-bxrd]

Let’s amp up the “Jason says ow and the batfam thinks he must be gravely injured” headcanon.

Jason calls Bruce or Dick for fun and says nothing but “goodbye” before hanging up (maybe it’s a dare by Roy who TOTALLY suspects the reaction Jay is gonna get).

Ten minutes late the entire Justice League is scouring Gotham, on the hunt for Jason.

[purple-slate]

Coming of Age: How Gen Z is Transforming Insurance

As a generation, Gen Z is different from any that have come before and their life journeys have not followed the traditional path set by older generations. They are digital natives who have grown up in a world of instant gratification and constant change. And when it comes to their insurance needs, they are no different.

The Gen Z population desires a holistic customer experience — where digital offerings bring together products and services to help the customer manage their lives. When insurers can’t deliver that view, a gap arises between customer expectations and what insurers are delivering. Insurers need to prioritize the needs of this generation to establish themselves as trusted insurers to an aging Gen Z in the future.

Changing Insurance Landscape

From new insurance products to evolving customer needs, the insurance landscape is constantly changing. And as the needs of Gen Z customers change, so too will the insurance landscape.

Here are some of the ways that the insurance landscape is changing:

1. New Insurance Products: As customer needs change, so do the products that they demand. insurers are always looking to develop new products that meet the changing needs of their customers. For example, high percentages of Gen Z are single and living with pets. A vast majority of them are looking for products that allow them to insure their pets today and so other products such as family insurance plans are irrelevant to them.

2. Evolving Customer Needs: The needs of Gen Z customers are constantly evolving. As such, insurers must be prepared to adapt their products and services to meet these changing needs. They look for plans that specifically address their individual needs and are also ready to share personal data that support these plans. For example, a Gen Z customer investing in health insurance wants to be able to eliminate coverage they do not need and be able to reduce the cost of their premiums overall.

3. Technology: Technology is playing an increasingly important role in the insurance landscape. From online quoting and policy management to telematics and drones, insurers are using technology to improve their operations and better serve their customers.

What does Gen Z look for in insurance?

As the first generation to grow up with the internet, Gen Z has a different perspective on insurance than their previous generations. Gen Z’s life journeys have not followed the traditional path set by older generations. They have made other significant lifestyle shifts from older generations that result in different risk needs that require different insurance needs.

Gen Z insurance companies to develop in a direction that is favorable to them, aiding them in supporting the challenges of life — both individual and global. Maintaining relevance with this critical consumer group requires insurance companies to deliver comprehensive added value within their policies. Adapting tech-dependent business models is a necessity for insurers if this generation’s desire for digital individuality and flexibility is to be met, particularly during a time when younger people tend to lose interest in insurance.

Here are some of the expectations younger generations have from their insurers:

Digital Experience

As the first generation to grow up with digital technology, Gen Z has high expectations for the digital experiences they have with brands. A study by Accenture found that 78% of Gen Z consumers said they would leave a brand they love after just one bad experience.

This generation expects to be able to purchase insurance online and have 24/7 access to their account information. They also want to be able to contact their insurer through digital channels such as chat, email, or social media.

To meet the needs of this tech-savvy generation, insurers need to provide a seamless, omnichannel customer experience. This means being available across all channels, from social media to chatbots to in-person customer service.

Hyper-personalization

Accenture found that 62% of Gen Zers said they were more likely to buy insurance from a company that offers personalized services and prices. So, in addition to providing a great digital experience, insurers need to ensure they are tailoring their products and services to meet the unique needs of this generation.

One of the many reasons younger generations cite for being uninsured is cost. Traditional policies often include coverage that doesn’t apply to the customer’s personal situation and on top of that, are often costlier.

Hyper-personalization is the process of using data to create highly personalized experiences for customers. With this approach, insurers can personalize all insurance processes from customizing an insurance policy to fit an individual’s needs to provide real-time updates on claims status.

Hyper personalization in insurance is becoming increasingly important, especially for Gen Zers who have grown up with technology. According to a recent study, 78% of Gen Zers say they’re more likely to purchase from a company that offers a personalized experience.

There are a few things insurers can do to provide a more personalized experience for their Gen-Z customers:

1. Use data to understand customer needs: Insurers should analyze data on their customers in order to better understand their needs. This data can be used to develop products and services that meet customer needs and expectations.

2. Personalize Communications: Insurers should use customer data to personalize communications and interactions. For example, if an insurer knows that a customer has recently had a baby, they could send them information on life insurance policies that would benefit their family.

3. Offer real-time updates: Customers appreciate being kept in the loop, especially when it comes to their insurance claims. By offering real-time updates on claim status, insurers can make customers feel like they are part of the insurance journey and ensure transparency.

Self-service with Conversational AI

Conversational AI is revolutionizing the way insurance companies interact with their customers. By providing a self-service option that can handle simple tasks, Conversational AI frees up customer service representatives to handle more complex inquiries. This results in shorter wait times and happier customers.

Insurance companies are able to provide a better customer experience by using Conversational AI to handle routine tasks such as answering FAQs, scheduling appointments, and even processing claims. This allows customer service representatives to focus on more complicated issues, resulting in shorter wait times for customers. In addition, Conversational AI can provide a more personalized experience by engaging with customers in natural, human-like conversations.

By offering a self-service option with Conversational AI in insurance, companies have the opportunity to improve the customer experience while reducing costs. This technology is revolutionizing the way insurance companies interact with their customers and is poised to change the industry for years to come.

Product Knowledge Base

With a product knowledge repository, insurers can allow consumers to make informed decisions about the products they purchase and use. The insurance industry has been notoriously opaque, making it difficult for consumers to comparison-shop and understand what they’re buying. But that’s starting to change, thanks in part to digital tools like an online knowledge base that makes it easier for companies to be transparent about their products.

With the recent advancements in InsurTech, insurers can provide online customer portals that show consumers different coverage options and prices side-by-side and technology that provides customers with real-time insights into their claims history or the status of their policy.

As the insurance industry continues to evolve, product transparency will become increasingly important. Insurers that embrace transparency will be better positioned to win over price-conscious consumers who want to know exactly what they’re getting for their money.

Faster Claims Processing

As the world becomes increasingly digitized, customers are demanding faster claims processing from their insurance providers. And rightfully so — when you’ve been in an accident or your home has been damaged, the last thing you want is to wait for weeks or even months to settle your claim.

Fortunately, many insurance companies are starting to catch on to this customer need and are working to speed up their claims process. For example, by accessing an active customer portal through a mobile app, customers can upload photos and start their claims right from their phones and also help process claims faster with the help of AI and ML models.

Conclusion

Regardless of whether an insurer is traditional or considered InsurTech, those that make Gen Z feel safe in a world of risk will win over the world’s first generation of digital natives. Ultimately, Gen Z will be drawn to companies that evoke transparency and authenticity. This is an exciting time for insurers to build new relationships and it is imperative to exploit these opportunities with the help of smart tools and stay ahead of the competition. Get in touch with our experts at purpleSlate today to evaluate your InsurTech needs and proactively shift with these ever-evolving advancements.

This blog was originally published in: https://www.purpleslate.com/coming-of-age-how-gen-z-is-transforming-insurance/

[paperbackribs]

[unknownhyperial]

I told my friends I'd post this when I wake up and then decided to post this right now anyways

Whats up MeanJokes nationnnn I love gay people too 💥💥💥💥

Funfact about me is that I ship Jax with about any male character in the show (+ Zooble). Queerest man alive in a place with so little men... No wonder hes so pissy 😔

[hypewinter]

A small town in Illinois is suing the American government for discrimination against their race. Desperate to get out of this, the government tasks the Justice League with investigation.

[carm3n-carm3n]

feeling sad bc when i was a kid i had so much potential but i threw it all away bc i just didn’t care

[d3cayingdolly]

"match my freak" match my oversensitivity. match my inability to be calm about very minor problems. feel insane and like you're burning from the inside out over everything.