#UI UX Case study

[gersoncabrera]

Rando Loops: Optimized Experience & Animations Update

[dearcrushsblog]

Imagine being an HCP, working in a high-pressure environment where time is of the essence. You’re responsible for ensuring your patients have access to life-saving vaccines, yet the process for ordering them remains stuck in the past. Paper orders, phone calls, and face-to-face interactions were still the norm — methods that, while familiar, were time-consuming and inefficient. GSK had developed an app meant to modernize this process. But when HCPs first began using it, the feedback was overwhelmingly clear: the app was clunky, unintuitive, and difficult to navigate. Out of 11,000 potential users, only 3,000 HCPs gave it a try, and even they quickly reverted to their old habits. The app, intended to simplify the process, was actually creating more barriers. As a result, vaccine sales plummeted by 70%, severely affecting accessibility. My role was to reimagine the experience from the ground up, with the HCP’s needs at the core. I had to understand their daily challenges — fast-paced environments, limited time, and the need for a seamless workflow. By diving deep into user feedback and studying their pain points, I began reshaping the app into a tool that would fit effortlessly into their workday, rather than disrupt it. The goal was simple: make the app as intuitive and accessible as possible, ensuring that HCPs could easily order vaccines with minimal effort. By focusing on usability and streamlining the interface, we aimed to increase engagement, sales, and, most importantly, vaccine accessibility. This project was not just about fixing an app — it was about empowering healthcare professionals to better serve their patients by giving them the tools they needed to do their jobs more efficiently. And in doing so, we were able to turn things around, increasing both sales and usage, and ultimately improving the availability of essential vaccines.

[cardfate]

Case Study : Redesigning Kingdom Hearts for Mobile Gamers

Context

Video games should be a universal experience, but increasingly, older gamers find themselves isolated from it due to games' lack of accessibility.

Kingdom Hearts is an action role-playing game developed by Square Enix and released on the PlayStation 2 in 2002. The game features an action-oriented battle system, a role-playing leveling system, and a few smaller mini-game sections between worlds. For the redesign, the plot will not be affected by any changes. However, it would be made more for users to play on the go for a quick burst or while sitting and relaxing at home for a longer more, “system-like” play.

Objective

Redesign the UI of a nonmobile game, Kingdom Hearts, into a mobile gaming experience accessible to elders.

Implementation

Menus

| Pause Menu

| Redesigned Pause Menu

Menus would be streamlined in the gaming process so that the elder player can spend more playtime in-game rather than in menus. Many of the previous menu options are now automatically added to the player (upgrades and abilities) or are not needed anymore (status and customize).

Exploration

| Kingdom Hearts: Chain of Memories Isometric Camera

| Redesign UI camera and main UI

Originally, Kingdom Hearts used a 3rd Person camera that is known to be very floaty, difficult to control, and overall unresponsive. For the redesign, the camera would be isometric and follow the character as it moves. For an older player, I wouldn’t want them to have to think about the camera in any way or move it. This type of camera was only used one other time in the series for the title Kingdom Hearts: Chain of Memories for the Gameboy.

The player character, Sora, has a glowing green dot under him for visual contrast and so he is more noticeable to elder players especially if other characters or enemies are on screen. Enemies in the game have a red spot under them and they stand in one spot, unmoving, unlike the original game.

Within exploring the game world, there would be a color system for doors. If a door leads to another accessible area it would glow: Red for boss areas and gold for normal areas. This change was because the original game has a lot of painted on doors for textures and I wanted the player to be clear on where they can go.

A mini-map would be added to the game, to assist navigation. Though the first game lacks one, this was later corrected in newer entries. Some areas of Kingdom Hearts are known to be hard to navigate and I believe this quality-of-life change will help a lot with navigation. On the mini map, doors are marked either gold or red just like in the overworld. The player is also marked with a green dot. The mini-map will also be stagnant and not move.

World Map and Gummi Ship Minigame

| World Map

| Gummi Ship Mini Game

| Redesigned world map

For these two sections, there are no major changes because they are already simple and straightforward.

For the world map, I only changed the way the battle level is displayed, I used numbers out of 10 instead of the star system because I believe it’s easier to understand. The only change I would give gummi sections is making them shorter, making the HP and MP bars like the new battle ones (introduced below), and giving the ship automatic upgrades instead of having to build and add them yourself because, in the original game, this system is confusing and unfun.

Battle System, Magic, and Item Change

| Standard battles in Kingdom Hearts

| Redesigned Battles (showing Health Points)

| Redesigned Battle (showing Magic Points)

To make Kingdom Hearts more accessible and easier on a mobile format, I decided to change from an action battle system to a turn-based battle system. Action games require quick reflexes and timing, two things that decrease as a person ages, however; for a turn-based game, the player will not have to worry about reaction times or reflexes, they may take as long as they like to go through battles. The camera during this section would not change, only the characters would move.

Health Points (HP) and Magic Points (MP) would be displayed differently. Instead of the radial style used in the original, I opted for using bars for a simpler look. HP will display directly under the player character in most menus, only when clicking the "Magic" menu will the bar change to show the player's MP. This change is to help with managing the different point systems so the battle UI is not cluttered. Number percentages would be added to both bars to help with understanding the number of points left. For enemies, the HP bar will always be shown under the enemy and will not need to be unlocked like in the original game. Under the enemy that’s being targeted, a blue circle will be shown.  For each battle, HP and MP will replenish back to 100% for the player.

To adapt to a mobile format,  made changes to the command menu that Kingdom Hearts uses for battles. Instead of having to scroll through and select, the player can simply tap the button for attacking, blocking, magic and items. Within this I also made a change to items used in battles, only three would be available to players: Potion (for healing HP), Ether (for healing MP), and Antidote for status effects. All status effects would be able to heal with Antidote instead of having different items for statues, this makes item management much simpler for an elderly player.

The magic system now lists all the magic available and automatically upgrades to the stronger version of the spell instead of having to equip it, taking away the need to prep outside of battles and streamlines the playing experience.

The party system would work similarly to other games with the party member characters attacking/healing/blocking on their own however I would like the party members to be programed to heal the player character’s health or magic more often than themselves so that it’s less that an elderly player would have to worry about, and they can focus on attacking the enemies.

| Redesigned Item Menu

[craft-motors-zambia]

The ROI of Great Web Design: How a Smart Website Boosts Your Business

There's a secret weapon for boosting your online success... and it's not what you think! Discover the power of exceptional web design in our new eBook.

In today’s digital age, your website is your storefront to the world. But is it a thriving marketplace or a dusty forgotten corner? This ebook, written by Mwenya Chongo, CEO of Mukwood Digital Web Design Studio (registered in Zambia), dives deep into the power of well-crafted web design and how it directly impacts your business’s bottom line. Uncover the hidden potential of your website and…

[russellwebbdesign]

Portfolio case studies describing design, my UX process, and the business impact. 

From boosting user adoption in fintech, to improving trust with responsible gambling through to retaining Millennials in the world of digital lotteries UX to leveraging key USPs for mobile healthcare.

More Case Studies | Quick-Look PDF

[uiuxstevemathews]

Designing the Future: A Designer’s Insight into the Role of UI Case Studies

As designers, we're not just creating websites but crafting experiences. In this journey, UI case studies aren't just helpful; they're essential. They are our guides, our inspiration, and our lessons learned, helping us bridge the gap between aesthetic appeal and functional brilliance.

The Evolution of Web Design and UI

Remember the days of simplistic, text-only websites? We've come a long way since then. Today, UI isn't just a part of web design; it's the heart of it. It's where art meets user needs, where every pixel can make a difference in the user experience.

Understanding UI Case Studies

For us designers, UI case studies are like stories with a moral. They detail the journey of a UI project, from the first sketch to the final user interaction. These narratives are a goldmine of information, showing us the 'why' behind every design decision.

Why UI Case Studies are Crucial Today

Learning from Successes and Failures: They’re like a seasoned mentor, showing us what works and warning us about what doesn’t.

User-Centric Design: These studies remind us to keep our designs focused on the user, making sure our creations are as intuitive as they are beautiful.

Innovative Solutions: They’re our muse, offering creative solutions to the unique challenges we face in our design endeavors.

Benchmarking and Standards: They help us gauge our work against the best in the industry, pushing us to aim higher.

Impact on Business and Branding

A well-executed UI is a silent ambassador for the brand. It’s more than just a pretty face; it’s a tool that can elevate user engagement and conversion, directly impacting the business’s bottom line.

Integrating UI Case Studies into the Design Process

Incorporating lessons from these case studies is like adding secret ingredients to our design recipe. It involves iterative improvements guided by real-world feedback and data, ensuring our designs are always evolving and improving.

Future of UI Design and Case Studies

Looking ahead, UI design is set to become more personalized and more intuitive. As AI and immersive technologies weave into our design canvas, the role of case studies will also evolve, offering new insights into these uncharted territories.

For us designers, UI case studies are more than just a reference point; they are a source of inspiration and learning. As we navigate the intricacies of crafting digital experiences, these studies provide invaluable insights, helping us create designs that look great and resonate deeply with users.

I explored some of the case study references from one of the leading UI/UX agencies in the USA- Pepper Square, and I've mentioned it above.

Please add more in the comments if you find more.

[thefinchdesignagency]

Digital Innovation at Its Best: The Finch Design's UI UX Overhaul for Hindu Yuva

Explore The Finch Design's radical revamp of the Hindu Yuva website, a non-profit organization for Hindu youth in the United States. Our UI/UX overhaul improved aesthetics, navigability, and brand communication, enhancing user experience and fostering increased engagement. Discover how our design decisions resonated with the tech-savvy youth, conveying Hindu Yuva's core ethos with clarity and visual appeal.

[trashiis]

Ok this is a bit of a wordy post but bear with me. I've been reading up on the tech literacy discourse and I thought I'd add my two cents, and how it connects to piracy. LONG post under the cut!

I was born in the year 2000, which puts me on the border of being a digital native. I was brought up on tech, but only in my later childhood and teens. I've always considered myself "tech literate," but no more than the usual kid my age.

The first time I ever truly experienced tech illiteracy with my peers was when I was 23, when in one of my college classes a MacOS update rendered the software we used for said class unusable. After a few days a temporary patch was released, which by that point an assignment that utilized the software was due the next day. I followed the patch instructions, which involved navigating to the software files and substituting a designated file with the provided patch. A bit more complicated than a simple update, but the instructions were clear and intuitive enough to easily understand where the file went. The next day, during a class study session, I overheard multiple people come up to the professor complaining that the software wasn't working. After the second person complained with the professor being clueless, I asked the student what MacOS version they were on. Sure enough they were on the latest version, which as we already know is incompatible with the software. I then walked the student through the patching process step-by-step, with them needing to essentially be hand held through the entire process (almost to the point of me doing everything for them). After the patch was implemented, the student thanked me and said "Wow! How did you figure all of this out?" and to me that question was stupid- I just googled "[software] [version] MacOS [version] fix", went to the first result (which was the company website), downloaded the patch zip file, and followed the instructions on the README.txt file. It was so easy, and I couldn't comprehend that this was somehow complicated for other people, especially those my age. I mean we literally grew up using computers. It wasn't until I started learning about tech literacy and learned helplessness that I finally started connecting the dots.

Tech in general is becoming extremely user friendly, almost to a fault. UI and UX simplicity is taking away any critical thinking needed to use any sort of tech. My peers are so used to one-click and/or automatic updates, so the fact that this required slightly more effort than a simple update triggered their learned helplessness. The professor was no help in this case either, since he just extended the due date for those affected with no penalty. I actually ended up making a very detailed (and I mean idiot proof detailed) step by step picture guide with screenshots on how to install the patch for the software for the class. Anyways, back to the main point- How can I blame my peers for not knowing how to install a "complicated" update when they're so used to being spoon-fed simplicity?

But hang on- how was I the exception? I'm just as used to tech simplicity as anyone else, it's not like I'm using anything differently or making things harder for myself on purpose (I'm looking at you, linux users). So why was I the only one who knew how to install this update? It wasn't until I had a discussion many months later with my mom about this tech illiteracy epidemic that I finally thought it through. I acquired problem solving skills through piracy. To start off: not piracy but adjacent- learning to install mods in Minecraft when I was 11 taught me file navigation and what a README.txt file was, as well as the importance of version specificity/compatibility. Figuring out how to play Pokemon roms on the family computer and my iPod touch when I was 12? That's piracy, and it also taught me how to work with different platforms and the art of jailbreaking. Installing custom firmware on my 3ds so I could pirate games when I was 16 taught me how to follow written tech instructions without any visual guidance. Pirating Adobe software on my MacBook in high school taught me about patching files on MacOS. All of this knowledge and inherent googling that came with it made installing the patch for my class software look like a tiny drop in the bucket in terms of complexity.

So why am I saying all of this? Am I suggesting people learn to pirate to become tech literate?

yes.

With everything becoming pay-walled, subscription services running rampant, the proliferation of closed-source "ecosystems" *cough* Apple *cough*, and (arguably) most importantly media preservation, piracy is a skill that will serve you well in the long term. It will teach you critical thinking in the tech sphere, and if enough people learn then we can solve this ever growing epidemic of tech illiteracy. I'm not really sure how to end this post, so if anyone has anything else they'd like to add please feel free to.

Thank you for coming to my ted talk.

[colbyparson]

My portfolio was selected as portfolio of the day on this site. That's the second this year. I feel honored. Thank you.

[antisepticz]

about me / sobre mim

[about me] [br/eng]

˚✧ antiseptic ݁ ੭

ela/dela I she/her🥀 19y 🖤 goth!~

eu sou a danielle, mas podem me chamar de moon, lilith, antiseptic, como preferirem! tenho 18 anos e estudo design ux/ui e figma, pretendo cursar uma faculdade de design grafico e quero ingressar na area mais cedo possivel. criei um blog pra postar meus processos criativos e conseguir alguns freelancers~

meu maior objetivo com esse blog é divulgar meus processos criativos com websites, quero me desenvolver com críticas e sugestões e colocar meus conhecimentos em prática, adquirindo todos os estilos e extensões de mundo e conhecer essa área incrível ♥︎ almejo conseguir alguns freelancers e pequenos trabalhos relacionados a:

website;

layouts;

cardápios digitais;

cartões de visita;

interfaces gerais;

interações com o usuário.

tudo o que possa haver com design, resumindo...

mas não quero usar esse blog como uma área profissional, quero compartilhar meus designs mas interagir de forma pessoal e não usarei de forma alguma como empresarial! (apenas quero alguns trabalhos, hihi)

✩ ︵ sou uma designer iniciante e sempre fui apaixonada pela teoria e estética desse mundo, ingressei ano passado na área e tenho feito grandes progressos com meus estudos. atualmente estudo ingles e alemao, amo gatos (sou mãe de quatro doidos) sou amante de café e jogo lol e genshin impact, caso queiram interagir sobre isso <3 (arlecchino e raiden shogun supremacy) ﹕

minhas ask's estão sempre abertas, então se sintam a vontade para me fazer perguntas ou conversar comigo ♥︎

alguns links que possam ser uteis:

te enganei :D nao tem nada! (em breve)⠀ 𓈒⠀ ‎ ‎‎ ‎ ‎⠀✧

IN ENGLISH, PLEASE!?

i'm danielle, but you can call me moon, lilith, antiseptic, whatever you prefer! I'm 18y and study UX/UI design and figma, planning to attend a graphic design college and aiming to enter the field as soon as possible. I've created a blog to share my creative processes and to find some freelancers~

my biggest goal with this blog is to showcase my creative processes with websites. i want to develop myself with critiques and suggestions and put my knowledge into practice, acquiring all styles and extensions of the world and getting to know this amazing field ♥︎ I aim to get some freelancers and small jobs related to:

websites;

layouts;

digital menus;

business cards;

general interfaces;

user interactions.

anything and everything related to design, in short...

i don't intend to use this blog as a professional platform; rather, I want to share my designs while interacting on a personal level. i won't use it in any way for business purposes! (just looking for some fun projects, hihi)

✩ ︵ i'm a beginner designer and have always been passionate about the theory and aesthetics of this world. i entered the field last year and have made great progress with my studies. currently, i'm studying english and german, i love cats (i'm a mother of four crazy ones), i'm a coffee lover, and I play lol and genshin impact, in case you want to interact about that <3 (arlecchino and raiden shogun supremacy) ﹕

my asks are always open, so feel free to ask me questions or chat with me ♥︎

some useful links:

i got you :D there's nothing here! (coming soon)⠀ 𓈒⠀ ‎ ‎‎ ‎ ‎⠀✧

[mac-mcdonald]

yall i'm conducting user research for my ux/ui class and i need people to take this survey if you can! i'm doing a case study for a website for people to get easy access to farm fresh foods

it should only take ~5-10 minutes i would really appreciate it if you checked it out thanks ❤️❤️❤️

[andacademy]

UX Design Strategies for Improving Conversion Rates

In the competitive landscape of digital products and services, achieving high conversion rates is crucial for success. Whether it's driving sales, capturing leads, or encouraging user engagement, optimizing the user experience (UX) is essential for improving conversion rates. In this article, we'll explore effective UX design strategies that can help boost conversion rates and drive business growth.

1. Understand Your Users:

One of the foundational principles of UX design is understanding your target audience. Conduct user research to gain insights into your users' needs, preferences, and behaviors. Identify key user personas and create user journeys to map out the steps users take to complete desired actions. By understanding your users' motivations and pain points, you can design experiences that resonate with them and encourage conversion.

2. Simplify the User Journey:

Streamline the user journey to reduce friction and make it easy for users to complete desired actions. Remove unnecessary steps, simplify forms and checkout processes, and guide users through clear and intuitive pathways. Minimize distractions and design with clarity and simplicity in mind to keep users focused on the task at hand. By simplifying the user journey, you can reduce barriers to conversion and increase completion rates.

3. Optimize Page Speed and Performance:

Page speed and performance have a significant impact on user experience and conversion rates. Slow-loading pages can frustrate users and lead to high bounce rates and abandoned sessions. Optimize your website or app for speed by optimizing images, minifying code, leveraging browser caching, and using content delivery networks (CDNs). Monitor performance metrics regularly and make improvements to ensure fast and seamless experiences for users.

4. Implement Clear Calls-to-Action (CTAs):

Effective calls-to-action (CTAs) are essential for guiding users towards conversion. Use clear and compelling language to communicate the value proposition of your CTAs and encourage users to take action. Place CTAs prominently on relevant pages and design them to stand out visually. Use contrasting colors, whitespace, and directional cues to draw attention to CTAs and make them easy to find and click. Test different variations to identify which CTAs resonate best with your audience.

5. Leverage Social Proof and Trust Signals:

Social proof and trust signals can help alleviate user concerns and build credibility, ultimately leading to higher conversion rates. Incorporate testimonials, reviews, ratings, and trust badges strategically throughout your website or app to reassure users and validate their decision to convert. Highlight customer success stories, case studies, and endorsements to demonstrate the value of your products or services and inspire confidence in potential customers.

6. Continuously Test and Iterate:

Optimization is an ongoing process in UX design. Continuously test different design elements, layouts, and messaging to identify what resonates best with your audience and drives conversions. Conduct A/B tests, multivariate tests, and user testing to gather data and insights into user behavior and preferences. Use this data to inform iterative design improvements and optimizations that lead to incremental gains in conversion rates over time.

Conclusion:

Improving conversion rates requires a holistic approach to UX design that focuses on understanding user needs, simplifying the user journey, optimizing performance, and leveraging persuasive design elements. Enrolling in a UI course can equip designers with the skills and knowledge needed to implement effective user interface design strategies that complement UX efforts and further enhance conversion rates.

[devoqdesignagency]

UI/UX Design Agency in the USA : Enhancing Digital Experiences

In today's digital age, user experience (UX) and user interface (UI) design play a critical role in the success of online businesses. As more companies realize the importance of providing intuitive and engaging digital experiences to their users, the demand for skilled UI/UX design agencies is on the rise. In the USA, particularly in California, a hub of technological innovation, UI/UX design agencies are helping businesses elevate their online presence and drive growth.

Importance of UI/UX Design for Businesses

UI/UX design is not just about making a website or app visually appealing; it's about creating an experience that delights and engages users. A well-designed user interface ensures that users can easily navigate a website or app and find the information they need. On the other hand, a good user experience design focuses on the emotional aspect of the interaction, ensuring that users have a positive impression of the brand.

What is a UI/UX Design Agency?

A UI/UX design agency is a company that specializes in creating user-friendly interfaces and experiences for websites, mobile apps, and other digital products. These agencies employ a team of designers, developers, and user experience experts who work together to create compelling digital experiences that meet the needs of both businesses and their users.

UI/UX Design Agency Services

UI/UX design agencies offer a range of services to help businesses improve their digital presence. These services may include user research, wireframing, prototyping, and usability testing. By employing a holistic approach to design, these agencies can create seamless and intuitive experiences that drive user engagement and satisfaction.

How to Choose the Right UI/UX Design Agency

Choosing the right UI/UX design agency is crucial for the success of your project. When selecting an agency, consider factors such as their portfolio, expertise, and client reviews. It's also important to ensure that the agency understands your business goals and can tailor their services to meet your specific needs.

Top UI/UX Design Agencies in the USA

The USA is home to many top-tier UI/UX design agencies that have earned a reputation for excellence in the field. Some of the leading agencies include IDEO, Frog Design, and us two. These agencies have worked with some of the biggest brands in the world and have a proven track record of delivering exceptional design solutions.

UI/UX Design Agency in California

California, with its vibrant tech scene, is a hotbed for UI/UX design agencies. Companies in California benefit from the state's innovative spirit and access to top talent. Some of the notable UI/UX design agencies in California include RNO1, Ramotion, and Clay. These agencies are known for their creative approach to design and their ability to deliver results that exceed client expectations.

Case Studies of Successful UI/UX Design Projects

To illustrate the impact of UI/UX design, we can look at some real-world examples of successful projects. For instance, Airbnb's redesign of its website and app led to a significant increase in user engagement and bookings. Similarly, the redesign of the Starbucks app resulted in a 40% increase in mobile orders. These case studies highlight the importance of investing in good design for business success.

Trends in UI/UX Design

UI/UX design is a constantly evolving field, with new trends and technologies emerging all the time. Some of the current trends in UI/UX design include dark mode, 3D elements, and micro-interactions. By staying abreast of these trends, UI/UX design agencies can create designs that feel fresh and modern.

Future of UI/UX Design

Looking ahead, the future of UI/UX design looks promising. As technology continues to advance, we can expect to see more immersive and interactive digital experiences. AI and machine learning are also likely to play a bigger role in UI/UX design, helping to personalize the user experience and streamline design processes.

Conclusion

In conclusion, UI/UX design is a critical aspect of modern business success. By investing in good design and working with a reputable UI/UX design agency, businesses can create digital experiences that delight users and drive growth. Whether you're in the USA or California, there are plenty of top-tier agencies ready to help you elevate your digital presence.

FAQs

What is the difference between UI and UX design? User interface (UI) design focuses on the visual elements of a digital product, such as layout, colors, and typography. User experience (UX) design, on the other hand, is concerned with the overall feel of the product and how users interact with it. How can UI/UX design benefit my business? UI/UX design can benefit your business by improving user satisfaction, increasing user engagement, and driving conversions. A well-designed digital product can also help enhance your brand image and credibility. How much does it cost to hire a UI/UX design agency? The cost of hiring a UI/UX design agency can vary depending on the scope of your project and the agency's expertise. It's best to get quotes from several agencies and compare their services and pricing before making a decision. What should I look for in a UI/UX design agency? When choosing a UI/UX design agency, look for a company with a strong portfolio, relevant experience, and positive client reviews. It's also important to ensure that the agency understands your business goals and can deliver results that align with your vision. How can I stay updated on the latest UI/UX design trends? To stay updated on the latest UI/UX design trends, consider following industry blogs, attending design conferences, and networking with other professionals in the field. Additionally, subscribing to design newsletters and joining online communities can help you stay informed.

[riyakakria]

Digital marketing online course in Mohali and Chandigarh | Param digital marketing

Digital Marketing Course – Learn Online and Save Money

Below is an outline of an online digital marketing course content. This content is a general guideline and can be adapted and expanded based on the specific needs of the course and the level of expertise of the learners. Learn Advanced Digital Marketing with DKI and DSA Ads only in 29999/– now – Join Now

Digital marketing online course in Mohali and Chandigarh.

Understanding digital marketing and its importance

Evolution of digital marketing

Digital marketing vs. traditional marketing

Key concepts and terminology

Book Class Now

Module 2: Website Planning and Development

Importance of a website in digital marketing

Domain registration and hosting

Website design principles and best practices

User experience (UX) and user interface (UI)

Mobile responsiveness and optimization

Introduction to Content Management Systems (CMS) like WordPress

Module 3: Search Engine Optimization (SEO)

Want to join click here

Understanding search engines and how they work

On-page SEO: Keyword research, Density and Proximity, meta tags and Description, headings, content and image optimization

Off-page SEO: Link building, backlinks, and domain authority, DA/PA Checking

Technical SEO: Website speed, site structure, and crawlability, Mobile Friendly, Security

Local SEO and Google My Business Page Optimization

Module 4: Content Marketing

Importance of quality content writing in the digital landscape

Creating a content writing strategy

Types of content: blog posts, articles, infographics, videos, etc.

Content promotion and distribution

Content analytics and measuring success

Module 5: Social Media Marketing

Overview of major social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr etc.)

Creating a social media strategy

Social media advertising and sponsored posts, Event Creating

Building and engaging with an online community

Social media analytics and performance tracking

Module 6: Email Marketing

Building an email marketing list

Creating effective email campaigns

Email marketing tools and platforms

Personalization and segmentation

Analyzing email marketing performance

Module 7: Pay-Per-Click (PPC) Advertising

Introduction to PPC Advertising and Google Ads

Creating PPC campaigns and ad groups

Keyword research and selection

Ad copywriting and A/B testing

Bid strategies and budget management

Module 8: Display and Banner Advertising

Understanding display advertising and its formats

Display advertising platforms (Google Display Network, etc.)

Targeting options for display ads

Designing effective banner ads

Display ad performance tracking and optimization

Module 9: Video Marketing

The rise of video content in digital marketing

Creating engaging video content

Video SEO and optimizing for platforms like YouTube

Video advertising and sponsored content

Analyzing video marketing metrics

Module 10: Analytics and Data-driven Marketing

Introduction to marketing analytics

Setting up Google Analytics and understanding key metrics

Data analysis for decision-making

A/B testing and conversion rate optimization (CRO)

Customer journey and attribution modeling

Module 11: Mobile Marketing

Mobile marketing trends and opportunities

Mobile app marketing and optimization

SMS marketing and push notifications

Mobile advertising and location-based marketing

Mobile analytics and tracking

Module 12: Digital Marketing Strategy and Planning

Developing a comprehensive digital marketing strategy

Integrating various digital marketing channels

Budget allocation and resource planning

Measuring ROI and KPIs for digital campaigns

Case studies and real-world examples

Module 13: Legal and Ethical Considerations

Privacy and data protection laws (e.g., GDPR)

Ethical practices in digital marketing

Dealing with online reviews and reputation management

Handling customer data responsibly

Module 14: Emerging Trends in Digital Marketing

Artificial Intelligence (AI) and machine learning in marketing

Voice search and voice-activated devices

Augmented Reality (AR) and Virtual Reality (VR) marketing

Influencer marketing and social media trends

Future outlook and staying ahead in the digital marketing landscape

Module 15: Final Project and Certification

Capstone project applying concepts learned throughout the course

Presentations and feedback sessions

Issuance of course completion certificates

Remember that this is just a general outline, and the content and depth of each module can be adjusted to suit the course’s duration, audience level, and objectives. Additionally, including practical exercises, case studies, and hands-on projects will enhance the learning experience. We provide 100% Job Placement after completion of Course.

Digital marketing online course in Mohali and Chandigarh.