I decided to find out if any progress had been made on the science behind why some ants are attracted to electrical fields. After filtering out exterminators (it's so demoralizing to search for information on creatures you love and find nothing but people who know nothing about them boasting about how they will kill them all) I found what looked like a blog. But, who the heck is "James Brown"? Never heard of the dude. Maybe he could be my new friend if he likes ants enough to blog about them!
As far as I can tell, these people are phantoms. That's cruel on multiple levels. If I was not familiar with this SEO (Search Engine Optimization) trick I'd spend time looking for them both (to politely tell them about the errors in their blog... which I would assume they would care about since they love insects.)
But, I know what this is now. It's probably the exterminators behind all of this. To get their page ranks up they need "legitimate" pages such as personal blogs to link to them. So they make fake versions of the blogs.
They are pretending to be *ME*
We are expected to take this kind of BS as "harmless gaming of the system." but I find it incredibly distrustful and hurtful. It's making it harder for people to find each other by putting all these fake people in the way. It's LIES the pages are full of half-true nonsense. It's making people know less and filling their heads with false facts.
And this kind of page is what you find FIRST in nearly all search engines. You won't find Alex Wild or the formiculture forum.
You find these mendacious SEO ghosts.
These fake pages ought to be blacklisted to oblivion. But, I don't see any search engines taking this seriously at all.
Not really in their interest to do that, is it? We need to make more noise about just how terrible these pages are. Fake experts? Fake people? Fake images? Fake facts?
Information pollution & fragmentation of natural networks of human learning. A rot on the body of human knowledge: any search engine that puts such pages at the top should be ashamed.
We had a very lively conversation about this on the fediverse (join us if you've been looking for a better kind of social media.)