Boylan, eyed, eyed. Oaken.
Oftentimes.
Ottoman.
Ostensibly, Oublin was on the verge of being arrested for a major drug crime, but on the night of Feb. 1, 1972, at a party in the area of 16th and South Franklin, Oublin didn't take drugs.
Some of you may remember me mentioning my quest to get black cherry soda and several shipments ending in tragic bottle breakage. I have been seriously craving this soda for nearly a month now.
I contacted Boylan and accused them of shoddy shipping.
They very politely informed me it was not their shoddy shipping store on Amazon.
After some additional Amazon analysis, I felt foolish about my inaccurate accusations.
They informed me there were no local distributors of Boylan brand bottled black cherry beverages. They said they had no control over Amazon shipments and recommended I order directly from them. That would make this already pretty pricey pop about $15 more expensive after shipping and tax.
I had nearly given up.
After the $220 pizza and the $250 battery replacement and an almost assured account overdraw in my future, I'd have to wait at least until next month to satisfy my soda craving.
But when I went to my local Schnucks grocery store last night I decided to check the soda aisle to see if there were any alternatives.
My first find was Schnucks' own generic brand black cherry soda.
I have to say, that is a cute label for a generic store brand product.
After some research, I discovered this is a rebrand of a classic Vess soda. I like Vess soda! They make a wonderful cream soda concoction that my grandma used to buy whenever I would visit on the weekends. And I specifically told my mom never to buy cream soda for home because then it wouldn't be special when I had it at my grandma's house.
Sadly, I was unaware it was Vess-in-disguise and I was not trusting of a generic store-branded soda. Sometimes these low-cost rebranded items can be good, but it is always a crapshoot. I mean, their generic peas are 70 cents cheaper than Green Giant, but they are also mushy as heck. So based on my previous peas experience, there was a good chance it would taste more like black cherry cough syrup than soda.
I didn't know it was Vess, okay?
REMEMBER THE PEAS, PLEASE!
I fell into a soda research rabbit hole. Vess was acquired by a company called Cott Beverages in 1994. And Cott was then acquired by a company called Refresco in 2018. And Refresco partnered with Coca-Cola and is now their main manufacturer in the United States.
So I guess it is actually a Refresco Cott Vess Schnucks brand black cherry soda in partnership with Coca-Cola.
Capitalism is fucking weird, dude.
So the possible cough syrup RefresCoVesScnhucks was in my cart. I was considering taking the risk.
But then I noticed... the Fitz's section.
A locally owned and operated boutique soda bottler.
*heavenly music*
And do you know who owns Fitz's?
Mr. Alfred J. Fitz!
(I don't actually know his first name or middle initial.)
Who founded Fitz's in 1947 as a drive-in restaurant based around his popular secret root beer recipe.
That's right. Fitz's was not enveloped by an incestuous line of conglomerates successively eating each other.
And because of that, they went out of business in 1976. The soda biz is rough if you don't have a multinational manufacturing and distribution network.
But then Fitz's was revived in 1993 by two plucky entrepreneurs who were determined to rebuild the brand using the original secret root beer recipe from Mr. Alfred J. Fitz.
Small business wins the day!
And then they sold out to The Westgate Group in late 1999.
Which then sold it again to Clayton Capital Partners in 2003.
Will capitalism please stop fucking with soda?
But then one of those plucky entrepreneurs thought the brand was being damaged by soulless investment firms and bought back Fitz's. He restored it to glory and I'm sure he will never sell it again*. He is intent on maintaining the Fitz's tradition and image as a beloved St. Louis small business that culturally enriches our famed Delmar Loop with vintage soda bottling techniques customers can watch when they visit the Fitz's restaurant. Neat!
*Unless RefresCoVesScnhucks offers him a bunch of money.
I can't believe I forgot about Fitz's. I used their root beer as a subject for one of my favorite product photos.
To make a long story as long as humanly possible my god why are you even still reading this...
...wouldn't you know it, Fitz's makes black cherry soda!
For fans of Donna Tartt and Megan Abbott, a novel about a woman whose family and identity are threatened by the secrets of her past, from the New York Times bestselling author of She's Not There
On a warm August night in 1980, six college students sneak into the dilapidated ruins of Philadelphia’s Eastern State Penitentiary, looking for a thrill. With a pianist, a painter and a teacher among them, the friends are full of potential. But it’s not long before they realize they are locked in—and not alone. When the friends get lost and separated, the terrifying night ends in tragedy, and the unexpected, far-reaching consequences reverberate through the survivors’ lives. As they go their separate ways, trying to move on, it becomes clear that their dark night in the prison has changed them all. Decades later, new evidence is found, and the dogged detective investigating the cold case charges one of them—celebrity chef Jon Casey— with murder. Only Casey’s old friend Judith Carrigan can testify to his innocence.
But Judith is protecting long-held secrets of her own – secrets that, if brought to light, could destroy her career as a travel writer and tear her away from her fireman husband and teenage son. If she chooses to help Casey, she risks losing the life she has fought to build and the woman she has struggled to become. In any life that contains a “before” and an “after,” how is it possible to live one life, not two?
Weaving deftly between 1980 and the present day, and told in an unforgettable voice, Long Black Veil is an intensely atmospheric thriller that explores the meaning of identity, loyalty, and love. Readers will hail this as Boylan’s triumphant return to fiction.