#Convertables

[mrsmyths-automobilia-1984]

Volvo P1900 Roadster

[xtruss]

Why Americans Stopped Buying Convertibles

We’ve Traded the Open-air Dream For Climate-Controlled Isolation.

— Mark Dent | May 3, 2023

A year after I graduated college, I decided to buy a car. I’d been driving a hand-me-down Hyundai sedan, but I wanted something more reliable for the miles I racked up driving around sprawling Dallas for my job as a reporter.

At first, I narrowed my search to the Mazda 6 — at least it was more fun than a Corolla. But as I saved a few options online, hoping for something in dark green, I said to hell with all that. I could buy a convertible for roughly the same price.

A couple weeks later, a dealer showed me a 2004 Ford Mustang, white with a cream-colored canvas top. He pressed a switch on the center console, and down went the top for my test drive. I’d never ridden in a convertible before. On back roads twisting through farmland, it felt like the sky had been lowered from the atmosphere, settling just a few feet above me, close enough to touch the clouds.

An early 2000s Mustang. Bill Pugliano/Getty Images

I bought the Mustang and drove it back into the city with the top down. Over the next couple years, I drove it like that as often as I could: on cool nights with the heat turned on and windows rolled up, on a summer road trip nearly all the way through Kansas until the sunburn became unbearable.

I never got sick of the convertible. It turned everyday monotony into an adventure, replaced the rigid confinement of sedans and SUVs with freedom and openness. Who wouldn’t want one?

But the year I bought my Mustang, in 2010, US convertible sales were down to ~140K, less than half of what they’d been just a few years earlier. That was during the Great Recession, near the auto industry’s nadir. Still, the decline has continued.

According to S&P Global Mobility, new retail registrations of convertibles totaled ~70K in the 12 months between March 2023 and February 2024, comprising ~0.6% of all vehicle sales. That’s down from ~2% in the mid-2000s.

2023 sales of the Mustang convertible, which celebrates its 60th anniversary this year, were down ~87% compared to 2001. Its rival, the Chevrolet Camaro, has been discontinued.

Convertibles are an endangered species, along with the American ethos they exemplified. When Carvana polled Americans on their dream cars last year, the most coveted was an SUV. The characteristic they sought most in their dream car wasn’t emotional attachment — it was technology.

We’re losing the messy, hair-flowing-in-the-wind version of the American Dream to something climate-controlled and closed off to the world. And we might never get it back.

The Car That ‘Satisfies A Youthful Ambition’

Growing up in the ’90s, I rode countless, boring miles in the passenger seats of my dad’s Toyota Camry sedan and mom’s Plymouth Voyager minivan.

I pined for a more exotic ride just out of my reach. My next-door neighbor had an old European convertible — a midlife crisis purchase if there ever were one — and I remember the college-aged woman across the street pulling into her family’s driveway (and looking far cooler) in a Mazda Miata.

This yearning went back generations, to the time automakers, after painstakingly working to enclose early model cars with roofs, realized they could spark people’s imaginations (and extract more from their wallets) by offering a topless experience.

From Rhett Butler to beachgoers, everybody loved the convertible. Hulton Archive/H. Armstrong Roberts/Classicstock/Tom Kelley/Gary Leonard/Getty Images

Costing anywhere from $2K to $5K in the 1930s, roughly 2x-4x the average family income at the time, convertibles made by Duesenberg, Rolls-Royce, and Packard became status symbols for the prosperous few who could afford them.

“It is possible to follow the careers of stars through their motor cars,” noted a reporter in 1938. “When he or she first reaches the dizzy heights of movie fame, flash, gaudy cars are in order.”

Clark Gable owned a Packard convertible, and actor Wayne Morris preferred a topless ride in his Lincoln Zephyr “in any type of weather.” Marlene Dietrich was chauffeured in a tan Rolls-Royce convertible.

“No doubt,” wrote the reporter, “the gaudy car… satisfies a youthful ambition — and all of us have had it.”

The less starry got to fulfill their desires when Chevy, Lincoln, and Buick introduced roomy, space-aged convertibles in the ’50s and ’60s. My grandparents bought a 1962 seafoam-green Impala.

In 1964, Ford released the Mustang, the brainchild of famed auto developer and executive Lee Iacocca. Priced at ~$2.3K, or about one-third of the median family income, the Mustang was a magnet for middle-class Americans who wanted to inject adventure into their daily lives. It also helped bring annual convertible sales to ~500K in the mid-’60s, around 5% of total vehicle sales in America.

Safety concerns and a weak economy put a kibosh on convertible dreams in the ’70s. Cadillac claimed its ’76 Eldorado would be the last convertible ever designed, and total convertible sales fell to ~43K in 1982. But Iacocca reignited the flame with the release of the Chrysler LeBaron that year, ushering in the expanding convertible landscape I grew up with.

The Hustle

My dream car back then was a Dodge Viper, but I saw more practical convertibles everywhere in the ’90s, the peak era for manufacturers to turn the simplest of car models into adventure machines, equipped with rollover bars or fortified support pillars for safety.

The Pontiac Sunfire, Toyota Paseo, Chevrolet Cavalier, Mercury Capri, Honda Civic del Sol, Ford Probe, and Geo Metro (which could’ve lost to a riding lawn mower in a drag race) all had convertible versions.

The not-so-fast Geo Metro exemplified the wide variety of convertibles available a generation ago. Cars & Bids

Annual convertible sales Climbed to ~170K in the mid-’90s. They increased to ~315K in 2004, about 2% of the entire vehicle market, as automakers perfected the retractable hard top (and, somehow, convinced Americans to buy PT Cruiser convertibles).

Yet, as I failed to save for a Toyota Celica convertible by my 16th birthday — my realistic vision of a gaudy purchase — a tectonic market shift was underway. You could see it reflected in choices made from the Heartland to Hollywood.

After Good Will Hunting catapulted Matt Damon and Ben Affleck onto the A-list, for instance, they splurged on cars just like Gable, Morris, and other young stars before them.

Except they bought Jeep Grand Cherokees. “The really dope new truck at the time,” Affleck later explained to IMDB.

The SUV Loophole

Back in the late ’70s, the legal distinction that helped precipitate the decline of convertibles (and cars in general) seemed insignificant. A loophole the size of a needle eye.

In response to the oil crisis and a burgeoning environmental movement, federal regulations went into effect in 1978 requiring automakers’ passenger car fleets to meet a fuel standard of 18 miles per gallon. But “passenger cars” meant sedans, station wagons, coupes, and convertibles.

It didn’t apply to “light trucks” such as minivans, pickups, and SUVs, the latter two of which were mostly used by farmers, contractors, and laborers who needed the extra space for hauling material. To avoid placing an economic burden on workers, light-truck fleets were subjected to lower standards. While automakers had to shrink cars to hit the fuel standard, light trucks remained spacious.

So began an emphasis on SUVs and trucks (and minivans, at least until an association with soccer moms doomed them). SUV sales increased from ~112K in 1981 to ~800K in 1987.

Most Americans still didn’t need to haul anything, but they were hooked. In 1987, a J.D. Power and Associates survey even found SUV owners felt a sense of adventure while driving them — similar to a convertible.

For automakers, the economics checked out.

“You can sell a Cadillac for a lot more than a Chevy even though the Cadillac only costs marginally more to produce than a Chevy. The same thing goes for those truck-based SUVs because they’re sold as rugged,” says David Lucsko, an Auburn University professor who researches automotive history. “You can sell them at a premium and rake in the profits.”

The Hustle

Later, brands popularized the crossover utility vehicle, giving consumers the space of an SUV with a smoother ride. Crossovers, despite being built on the same frame as a car, are typically classified as light trucks. The takeover was complete: Light trucks outsold cars for the first time in 2002. Their sales now comprise nearly 80% of the vehicle market.

No Cars Means No Convertibles

That shift has filled the roads with increasingly large vehicles, which is hardly an ideal environment for convertibles. But Drew Dorian, managing editor for Car and Driver, says he’s doubtful safety fears have driven their decline, noting that safety-concerned families would be unlikely to buy convertibles anyway.

The Insurance Institute for Highway Safety has found that, while SUVs have lower driver fatality rates than the average vehicle, convertibles aren’t any less safe than enclosed sedans or coupes.

Speaking of sedans and coupes: Many brands don’t even make them anymore. The only Ford car that hasn’t been discontinued in North America, for instance, is the Mustang. No more Taurus or Focus or Fusion. That’s been really bad for convertibles, which are typically derived from cars.

To develop all those ’90s convertibles, automakers just tweaked the design of popular sedans at a low cost. Now, according to Tom Libby, associate director of industry analysis and loyalty solutions at S&P Global Mobility, cars aren’t popular enough to justify turning into convertibles.

“To propose a convertible now, it’s almost impossible to create a proposal that includes a volume that’s big enough to make money,” he says.

The Hustle

Money is also in short supply. Car companies are investing huge sums in the transition to electric vehicles, Libby says, and sales of EVs slowed last year, complicating the calculus of how to emphasize true EVs vs. hybrids.

Just as the purchase of a convertible requires a feeling of relative financial security and a sense of boldness, so does the act of designing one. And right now most automakers lack both.

Opting For Open Air

As with movies and clothing, trends rarely die in the auto industry. They go into hibernation until one successful experiment draws copycats and the trend becomes inescapable.

Just as the success of Iacocca’s Chrysler LeBaron led other brands to turn popular car models into convertibles in the ’80s and ’90s, Libby can imagine brands developing SUV convertibles as they seek niches for consumers demanding greater variation.

This makes sense: There’s increased time for adventure as millennials delay having kids or don’t have them at all. While summers may be excruciatingly hot, especially in the Sunbelt, the other seasons are warmer than ever. And Gen Zers crave experiences.

“The enjoyment of open air,” Libby says, “I don’t think that’s gone away.”

“But based on what happened to Nissan a few years ago,” he adds, “I don’t think [SUV convertibles are] imminent.”

He’s referring to Nissan’s crossover Murano convertible, which failed to gain traction in the 2010s. Land Rover’s Evoque was also swiftly discontinued. Americans spoke with their wallets: They didn’t want the open air.

The Land Rover Evoque. Andy Green/Land Rover via Getty Images

When I’m driving on temperate days, I rarely even see other drivers with their windows down. That might not be a coincidence. Lucsko, the car historian at Auburn, says automakers now design vehicles for consumers to seal themselves in.

“I think the car has become more and more a cocoon where we go to be isolated from the world,” he says.

Driving a convertible means being exposed to the world. It means embracing the elements and putting yourself out there, an ever-harder proposition in our increasingly curated, digital lives.

My own convertible era ended years ago. I had to ditch my Mustang for a move to hilly, snowbound central Pennsylvania. But I haven’t ditched my ambition for the open air, and I hope Americans haven’t either. Whether it’s a classic droptop or a futuristic roofless SUV, it will always feel good to say to hell with all that and buy a convertible.

[lygma-nygma]

Learning that Jason was Red Robin first (during Countdown to Final Crisis) and that Tim actually stole that name and costume has made my entire week. Honest to god Tim Drake is the funniest character of all time. Imagine getting your ass beat for stealing from a guy and then doing it again anyway, top-tier character choice. I think he should take Red Hood next.

[ink-the-artist]

Rabbits

Some bonus art, I initially started making this in a totally different art style but changed my mind about halfway through lmao, here are the parts I finished

[officialspec]

i always roll my eyes a little bit when someone openly looks down on people who are religious/spiritual. ur telling me youve never made a wish before?? never sent a little prayer out into the universe???? get real

[sangled]

pomni: why does the moon call u babygirl

[ohmyglobwhatthefrickamievendoing]

The fact that izzy apparently just hangs out in stede's room doing his own thing is so funny because what's he gonna do when stede&ed start fucking?? they're gonna have to lock him out of the bedroom like the family dog that's yowling at the door

[8pxl]

made more cross stitch patterns ✨ check em out here

[lightasthesun]

Comprehensive Lexicon Guide for First-Time SW Fic Readers:

Flimsi/Flimsiplast = Paper

Flimsiwork/Datawork = Paperwork

Stylus = Pen

Datapad = Tablet

Comlink/Comm = Communication Device/Phone

Binders = Handcuffs

Chronometer = Clock

Spectacles = Eyeglasses

Chrono = Watch

Conservator = Refrigerator

Caf = Coffee

Nerfburger = Hamburger

Blue milk = Milk (literally blue)

Hubba chips = French Fries

Sweet roll = Doughnut

Flatcakes = Pancakes

Tabac = Tobacco

HoloNet = World Wide Web

Holovision/HoloTV = Television

Holodrama/Holovids = Movie/Videos

Holocamera/Holocam = Camera

Holomap = three-dimensional map

Holojournal = Newspaper

Holocube = Picture frame

Holotable = Projector

Holoscanner = X-ray machine

Holojournalist = Reporter

Flatholo/Holograph = Photograph

Sonic Damper = Active Noise Cancellation

Refresher/Fresher= Bathroom

Sonic Bath = Bath

Sanisteam/Sonic shower = Waterless Shower

Hydrospanner = Wrench

Hydro Flask = Water Bottle

Power Cell/Energy Cell = Batteries

Authorization Chip = Decryption key

Datatape = Disk

Datastick = Flash drive

(Personal) Com Code = Phone number

Datachip = SD Card

Synthflesh = Synthetic skin

Glowrod = Flashlight

Sparkstick = Match

Slugthrower = Gun

Slug = Bullet

Vibroblade = a blade that can vibrate at high frequencies, increasing its cutting power and penetrating ability (tactical knife)

Rangefinder = Rifle scope

Turbolaser = Cannon

Ion pike/Vibropike = Spear

Electro Staff = Stun baton

Blaster = Pistol/Rifle

Stun Blaster = similar to a Taser

Landspeeder/Airspeeder/Speeder = Car

Turbolift = Elevator

Slideramp = Escalator

Starfighter = Fighter jet

Rotorcraft = Helicopter

Hoverpack/Jetpack= Jet pack

Speeder Bike = Motorcycle

Skylane = Traffic lane

Railspeeder/Hovertrain = Train

Power Chair/Hoverchair= Wheelchair

Windscreen = Windshield

Podracing = Car racing

Dejarik = Chess

Sabacc = Poker and Blackjack combined

Galactic Rebels = Combat simulator

B'shingh = Dungeons and dragons

Jizz = Jazz music

Wailer = Singer (ie. Jizz Wailer)

Cantina = Bar or Pup

Para Sailing = Paragliding

Aurebesh = Alphabet

Credits = Money

Sleeping Pallet = Bedroll

Naming Day = Birthday

Youngling = Child

Galactic Basic Standard/ Basic = English

Medkit/Medpac = First aid kit

Hypo = Syringe

Medic/Healer = Doctor

Medcenter = Hospital

Bactapatch = Bandaid

Nanoweave = Fabric

Transparisteel = Glass

Plastifoam = Packing material

Durasteel = Steel

Plasteel = Plastic

Duracrete = Concrete

Slicer = Hacker (slicing = hacking)

Identikit = Passport

Minder = Therapist

Synthleather = Vinyl

Viewport = Window

Cooling Unit = Air-conditioning

Honeydarter = Bee

Slythmonger = Drugdealer

Spice = Drugs

Stimpill = Caffeine pill

Power Socket = Plug

Cutters = Scissors

Cycle = Day

Standard Cycle = 24h

Standard Week = 5 days

Standard Month = 35 standard days

Standard Year = approx. ten months

Tenday = literally ten days

Cigarras/Smokes = Cigarettes

Click = Kilometer or 'a moment'

Parsec = a unit of distance

Tweezers/Clanker/tin head/tinnie = Droid

Separatist = Seppie

Promise Ring = Wedding Ring

Body Glove = Jumpsuit

Slicksuit = Wet suit

Civvies = Civilian clothing

Carbonite = a metal alloy used to freeze a person in a state of hibernation

Hyperdrive = device that allows a starship to travel faster than lightspeed

Moisture vaporator = device that can extract water from the air, commonly used on tatooine

Glareshades = Sunglasses

Gasser = Gas Oven

Repulsorlift = technology that can create an anti-gravity field and is used for levitating heavy objects

Heating unit = Heater

Utility Droid = Roomba

Sunbonnet = a Clone trooper helmet

Bad Batcher = a defective Clone Trooper

Banthabrain = birdbrain/ a stupid person

Bantha fodder = waste of space/nonsense

Blast! = word of exclamation

Blasted! = s.o in anger or annoyance

Blaster-brained = dimwitted

Blaster fodder = cannon fodder

Blast off = Piss off

Brainless = Stupid

Bug/Bugger = used to refer to Geonosians

Forceforsaken = godforsaken

Full of Poodoo = full of shit

Poodoo = Shit

Kriff = Fuck

Jedi scum = derogatory term for jedi

Kark = derogatory expletive

Larty = LAAT/i gunship

Laserbrain = insult

Meat droid = derogatory term for Clone Troopers

Redrobes = Palpatines guard

Rookie/Shinie = newly recruited Trooper

Scum = insult to refer to bounty hunters/rebels

Sharpie = Sharp-witted

Sithspawn/Sithspit/Hellspawn! = expletive

Sleemo = Slimeball

Son of a bantha = insult

Wizard! = Cool

Spaced = dead

Hutt-spawn = Bastard

Karabast = exclamation of dismay

Stang = Crap

Buckethead/Bucketbrain = derogatory term for Stormtroopers

Bucket = Helmet

Nat-born = Natural Born

Roger Roger = affirmative/copy that

Droid poppers = EMP grenade

Sitrep = short for situation report

Backwater Planet = any planet that isn't part of the core system

Holocron = device that can project a three-dimensional image of a person/object and is used for communication or entertainment.

Kessel Run = a risky Operation. Commonly used as a metaphor in impossible situations.

Thermal Detonator= device that can create a powerful explosion like a grenade or bomb

Ray Shield/Energy Shield = creates a (protective) barrier

Rebreather = device that allows a person to breathe underwater or in toxic environments

Phrases:

Wild goose chase = wild bantha chase

That's bantha shit = that's bullshit

As slippery as a greased Dug = untrustworthy

Credit for your thoughts = penny for your thoughts

Cut the poodoo = cut the crap

to get your gills in a twist = get upset about something

Holy mother of meteors = holy mother of god

Oh my skies/ Oh my stars = exclamation of surprise

Stars' end! = exclamation of disbelief

What in the blue blazes = exclamation

When Geonosis freezes over/When it snows on tatooine = extremely unlikely

Who pissed in your power supply = who pissed you off

Blast it = damn it

By the maker = exclamation of surprise

Great karking Dragon = expression of disbelief

Lothcat got your tongue = equivalent of 'cat got your tongue?'

Sod it = expression of frustration

[egophiliac]

(almost) four years in, and I finally had time to draw something for the anniversary! woo! 🎉🎉🎉

[bixels]

I just... wanted to be your friend.

[fromgoy2joy]

I sat next to the protest today.

I wrote fan-fiction about two gay jewish dads raising children to the play list of the chant- "No peace on stolen land!" on an American college campus. It isn't a name brand one either, nor does it have any legitimate ties to Israel. The anger is just there- it has rotten these future doctors, nurses, teachers, and members of society.

I don't even know what to call their demonstration- it was a tizzy of a Jew hatred affair. At points, there were empathetic statements about Gazans and their suffering. Then outright support of Hamas and violent resistance against all colonizers. Then this bizarre fixation on antisemitism while explaining the globalists are behind everything.

"Antisemitism doesn't exist. Not in the modern day," A professor gloated over a microphone in front of the library. "It's a weaponized concept, that's prevents us from getting actual places- ignore anyone who tells you otherwise."

"How can we be antisemitic?" A pasty white girl wearing a red Jordanian keffiyeh gloats five minutes later. "Palestinians are the actual semites."

"there is only one solution!" The crowd of over 50 students and faculty cried, over and over.

"Been there, done that," I thought, then added a reference to a mezuza in the fourth paragraph.

Two other Jewish students passed where I was parked out, hunching and trying to be as innocuous as possible. We laughed together at my predicament, where I am willingly hearing this bullshit and feeling so amused by this.

"Am I crazy? For sitting here?" I asked them. My friends shook their heads.

"We did the same last week- it's an amazing experience, isn't it?”

We all cackled hysterically again. They left to study for finals. Two minutes later, I learned from the current speaker that “Zionism” is behind everything bad in this world.

Forty-five minutes in, a boy I recognized joined me on my lonely bench. He came from a very secular Jewish family and had joined Hillel recently to learn more about his culture. His first Seder was two nights ago.

He sat next to me, heavy like the weight of the world was on his shoulders. There was just this despondent look on his face. I couldn’t describe it anyone else, but just sheer hopelessness personified.

“They hate us. I can’t believe how much they hate us.” He said in greeting.

And for the first time all day, I had no snarky response or glib. All I could do was stare out into the crowd, and sigh.

[kandavers]

RadioStatic Week 2024 on Twitter - Day 1 (Rejections)

[redrobin-detective]

I can't stop thinking about how funny it is that Aang had all this secret lore on Zuko because of the Blue Spirit that he just, didn't share with the Gaang. That boy knew that Zuko was capable of fighting extremely well without bending, was excellent with swords and unnaturally good at infiltration and espionage. And then just never brought it up.

Katara's yelling at Zuko on how he thinks he'd be able to find and break into the Sun Warrior Temple while Aang is fidgeting in the background. Sokka starts giving Zuko a hard time about his swords, asking if a spoiled prince would know how to use them. Aang is vibrating unsure of how to explain that Sokka Might Die if he tried to swordfight Zuko unprepared but now its been too long and it'd be super awkward to bring up.