#Factory Automation Market
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Factory Automation Market Booms with New Developments in Machine Learning and Predictive Maintenance
The global factory automation market is experiencing rapid growth, driven by the integration of cutting-edge technologies such as machine learning (ML) and predictive maintenance. As industries seek ways to enhance productivity, reduce costs, and improve operational efficiency, these advanced solutions are transforming manufacturing processes and reshaping traditional industrial models. The result is a boom in demand for automation solutions that enable smarter, more efficient production systems.
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Industrial Automation Market to be Worth $368.05 Billion by 2031
Meticulous Research®—a leading global market research company, published a research report titled, ‘Industrial Automation Market - Global Opportunity Analysis and Industry Forecasts (2024-2031)’. According to this latest publication from Meticulous Research®, the global industrial automation market is projected to reach $368.05 billion by 2031, at a CAGR of 9.1% from 2024 to 2031.
The market growth is driven by government initiatives promoting industrial development, increasing investments in industrial automation, the rising demand for energy-efficient systems, and the increasing need for supply chain optimization. However, high CAPEX requirements and concerns about workforce displacement restrain the market's growth. Moreover, the increasing demand for sustainable solutions is expected to create market growth opportunities. However, cybersecurity risks associated with automated systems pose challenges to the market's growth.
The global industrial automation market is segmented by offering, mode of operation, and end-use industry. The study also evaluates end-user industry competitors and analyzes the market at the region/country level.
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By offering, the global industrial automation market is segmented into solutions and services. In 2024, the solutions segment is expected to account for the larger share of the global industrial automation market. The solutions segment is also projected to register the highest CAGR during the forecast period. The large market share of this segment is attributed to the high adoption of PLM, ERP, and MES solutions for streamlining the production & enterprise processes across the manufacturing & industrial sectors, increasing demand for data analytics and predictive maintenance capabilities to optimize operations, reduce downtime, and improve overall equipment effectiveness (OEE), growing need to reduce operational costs and optimize resource utilization, and the emergence of Industry 4.0 & enabling technologies.
By mode of automation, the global industrial automation market is segmented into semi-automatic systems and fully automatic systems. In 2024, the semi-automatic systems segment is expected to account for the larger share of the global industrial automation market. The large market share of this segment is attributed to the lower cost of implementation compared to fully automatic systems, the increasing need for a higher degree of flexibility between manual and automated processes, and the growing need for monitoring industrial systems closely and intervening promptly in cases of anomalies that leads to costly downtime or quality issues.
However, the fully automatic systems segment is projected to register the highest CAGR during the forecast period due to the growing need to increase industrial production capabilities, the growing need to reduce the risk of workplace accidents and injuries by replacing humans in hazardous or physically demanding tasks, and increasing need to optimize supply chains, improve logistics, and achieve greater efficiency in sourcing, production, and distribution.
By end-use industry, the global industrial automation market is segmented into oil & gas, automotive, food & beverage, semiconductors & electronics, chemicals & materials, consumer goods, mining & metals, power, pharmaceuticals & biotech, machines & tools, paper & pulp, aerospace & defense, and other end-use industries. In 2024, the oil & gas segment is expected to account for the largest share of the global industrial automation market. The large market share of this segment is attributed to the growing need to streamline operations across the entire value chain of oil and gas production, increasing demand for automated monitoring systems to minimize environmental impact and enhance safety, growing need to prevent unplanned downtime, extend asset lifespan, and reduce maintenance costs, increasing demand for automated drilling systems to enable precise monitoring and control of parameters such as drill bit pressure, speed, and direction.
However, the automotive segment is projected to register the highest CAGR during the forecast period due to the rapid technological advancements, including autonomous driving and connected vehicles, increasing implementation of machine vision systems and sensor technologies by automotive manufacturers, growing demand to ensure consistent quality and precision in manufacturing processes, growing need to streamline processes and increasing productivity, and increasing adoption of Automated guided vehicles (AGVs) and collaborative robots (COBOTS) to enhance ergonomic conditions in manufacturing facilities.
By geography, the global industrial automation market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of the global industrial automation market, followed by Europe, North America, Latin America, and the Middle East & Africa. The region is also projected to register the highest CAGR during the forecast period. The large market share of Asia-Pacific is mainly attributed to the increasing demand for advanced industrial automation solutions to enhance productivity, efficiency, and competitiveness in manufacturing sectors such as automotive, electronics, machinery, and consumer goods, growing need to automate production processes to reduce reliance on manual labor and remain cost-competitive, expansion of automotive industry, increasing technological advancements and adoption, with significant investments in robotics, artificial intelligence, IoT, and digitalization to achieve greater efficiency, precision, flexibility, and connectivity in industrial processes.
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Key questions answered in the report-
Which are the high-growth market segments based on offering, mode of operation, end-use industry, and geography?
What was the historical market for the industrial automation market?
What are the market forecasts and estimates for the period 2024–2031?
What are the major drivers, restraints, opportunities, and challenges in the industrial automation market?
Who are the major players, and what shares do they hold in the industrial automation market?
How is the competitive landscape in the industrial automation market?
What are the recent developments in the industrial automation market?
What are the different strategies adopted by the major players in the industrial automation market?
What are the key geographic trends, and which are the high-growth countries?
Who are the local emerging players in the global industrial automation market, and how do they compete with the other players?
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#Industrial Automation Market#Manufacturing Process Automation#Factory Automation Solutions#Automated Production Systems#Production Line Automation#Advanced Manufacturing Automation
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The Industrial IoT Revolution: Market Forecast and Leading Players to Watch in 2023–2031

Industrial IoT Market Report: Growth, Trends, and Future Outlook
The Industrial Internet of Things (IIoT) represents a transformative wave in industrial operations, leveraging the power of connected devices, sensors, and advanced analytics to optimize processes, improve efficiency, and unlock new business opportunities. IIoT connects machines, devices, sensors, and systems to collect and analyze data in real time, enabling industries to achieve smarter decision-making, reduce operational costs, and enhance productivity.
The global Industrial IoT (IIoT) market was valued at USD 334.53 billion in 2022 and is projected to reach USD 2,916.21 billion by 2031, growing at an impressive CAGR of 27.2% during the forecast period (2023–2031). This rapid growth highlights the increasing demand for IoT-enabled technologies across various industrial sectors, making IIoT a vital part of the digital transformation process in manufacturing, supply chains, and infrastructure.
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Key Trends in the Industrial IoT Market
Increased Adoption of Smart Manufacturing: Manufacturers are embracing IIoT for process automation, predictive maintenance, real-time monitoring, and supply chain optimization. This trend is expected to continue as more companies focus on reducing downtime and improving product quality through connected devices.
Advancements in Edge Computing and AI Integration: The rise of edge computing is reducing latency, enabling faster data processing at the source. Integrating AI and machine learning with IIoT systems allows industries to gain insights from real-time data, improving decision-making capabilities.
Focus on Cybersecurity: As the number of connected devices increases, so does the potential vulnerability to cyberattacks. Ensuring robust cybersecurity measures within IIoT systems is becoming a top priority for businesses.
5G Connectivity: The rollout of 5G technology is enhancing the capabilities of IIoT by offering faster and more reliable communication between connected devices. This enables applications that require low latency, such as autonomous vehicles and real-time remote monitoring.
Sustainability and Energy Efficiency: Industries are increasingly adopting IIoT technologies to improve energy efficiency, reduce emissions, and support sustainability goals. Sensors and data analytics enable more efficient resource management, leading to reduced waste and energy consumption.
Industrial IoT Market Size and Share
The IIoT market is witnessing substantial growth across various regions, driven by technological advancements, an increasing number of connected devices, and the need for automation. The major industrial sectors benefiting from IIoT include manufacturing, energy, automotive, pharmaceuticals, and more. Businesses are investing heavily in IIoT to streamline their operations, reduce operational costs, and ensure more efficient use of resources.
The market is also being driven by increasing government initiatives aimed at fostering smart city projects, digital infrastructure, and sustainable industrial practices. As industries continue to digitize their operations, the demand for IIoT solutions is poised to grow exponentially.
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Industrial IoT Market Statistics
The global market value was USD 334.53 billion in 2022.
The market is expected to grow to USD 2,916.21 billion by 2031, with a CAGR of 27.2% during the forecast period (2023–2031).
North America holds a significant share of the market, driven by the adoption of advanced industrial technologies and the presence of key players like Cisco, IBM, and Honeywell.
Asia Pacific (APAC) is expected to witness the highest growth due to rapid industrialization, increasing investments in smart factories, and government support for smart manufacturing initiatives.
Regional Trends and Impact
North America: The North American region, particularly the United States and Canada, dominates the global IIoT market due to a robust manufacturing base, the presence of key technology companies, and early adoption of IoT-enabled technologies. The region’s focus on automation, smart factories, and energy efficiency has led to a high demand for IIoT solutions.
Asia Pacific (APAC): APAC is expected to witness the fastest growth in the IIoT market, primarily driven by the increasing industrialization in countries like China, Japan, and India. The region's push towards smart manufacturing, government initiatives supporting industrial automation, and rapid adoption of advanced technologies like AI, robotics, and 5G are propelling the growth of the IIoT market.
Europe: Europe is another key region for IIoT, driven by strong industrial sectors such as automotive, chemicals, and energy. The European Union’s focus on Industry 4.0 and digital transformation is increasing the demand for IIoT technologies across manufacturing, energy, and logistics.
LAMEA (Latin America, Middle East, and Africa): While still a developing market, the LAMEA region is showing significant potential for IIoT growth, especially in industries such as oil and gas, utilities, and agriculture. Increased investment in infrastructure and digitalization is expected to drive the demand for IIoT solutions in these regions.
Industrial IoT Market Segmentation
By Offering
Hardware:
Industrial Robots: These robots are essential for automating repetitive tasks in industries such as manufacturing and automotive, improving efficiency and reducing errors.
Industrial PC: Industrial PCs are used for data processing, monitoring, and control in industrial environments.
Industrial Sensors: Sensors play a critical role in collecting data from machines and devices to monitor conditions like temperature, pressure, and vibration.
Distributed Control System (DCS): DCS solutions enable centralized control of industrial processes, helping manage large-scale production systems.
Smart Meters: Smart meters are essential for monitoring and managing energy consumption in industries, contributing to energy efficiency.
Human Machine Interface (HMI): HMIs provide a visual interface for operators to interact with industrial control systems.
Control Devices: Devices that help regulate and control industrial processes, ensuring smooth operations.
Software: Software solutions in IIoT are used for data collection, processing, analytics, and visualization. These software tools enable industries to derive actionable insights from the vast amount of data generated by IIoT devices.
Services:
Training & Consulting Services: These services help organizations integrate IIoT technologies into their existing systems and operations.
Support and Maintenance Services: These services ensure that IIoT solutions continue to operate efficiently and without disruption.
By Connectivity
Wired Connectivity:
Ethernet: Provides high-speed, reliable data transmission for industrial applications.
Fieldbus: Used in process control systems for connecting field devices and control systems.
Wireless Connectivity:
Wi-Fi, Bluetooth, Cellular Connectivity, Satellite Connectivity: Wireless connectivity solutions offer flexibility and scalability for IIoT applications, especially in large industrial environments.
By End-use Industry
Aerospace and Defense
Automotive
Chemicals
Energy & Power
Food & Beverage
Metal and Mining
Oil & Gas
Pharmaceutical
Semiconductor & Electronics
Others (Healthcare, Water & Wastewater, etc.)
Each of these industries is increasingly adopting IIoT technologies to improve operational efficiency, ensure product quality, reduce costs, and enhance safety.
Market Segmentation with Insights-Driven Strategy Guide: https://straitsresearch.com/report/industrial-iot-market/segmentation
Top Players in the Industrial IoT Market
Several companies are leading the way in the IIoT market, providing innovative solutions and services:
Huawei Technology Co., Ltd.
Cisco
General Electric
Schneider Electric
Rockwell Automation
ABB
Texas Instruments
Honeywell
IBM
KUKA AG
NEC Corporation
Bosch
Siemens AG
SAP
Endress+Hauser
Accenture PLC
STMicroelectronics
These companies are at the forefront of developing and implementing IIoT solutions, helping industries to leverage IoT technologies for better efficiency, safety, and profitability.
Table of Contents for the Industrial IoT Market Report: https://straitsresearch.com/report/industrial-iot-market/toc
Conclusion
The Industrial IoT market is experiencing rapid growth as industries worldwide adopt connected devices, advanced analytics, and automation to enhance productivity, reduce costs, and improve decision-making. With significant investments in IIoT infrastructure, the market is poised to expand substantially in the coming years, especially in sectors such as manufacturing, energy, automotive, and pharmaceuticals. As technologies like AI, 5G, and edge computing continue to evolve, the potential for IIoT to drive industrial transformation will only increase, presenting enormous opportunities for businesses and industries to embrace the future of connected manufacturing and operations.
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#Industrial IoT#IIoT#Industrial Internet of Things#Smart Manufacturing#IoT Market Growth#Industry 4.0#Automation#Connected Devices#Predictive Maintenance#Smart Sensors#Edge Computing#Industrial Robotics#Market Research#IoT Solutions#5G Connectivity#IIoT Market Trends#Global Market Forecast#Honeywell#Cisco#Siemens#IIoT Adoption#Digital Transformation#Smart Factories#Industrial Automation#Market Segmentation#Straits Research
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The Middle East and Africa factory automation market are witnessing significant growth due to various factors driving the adoption of automation technologies across industrial sectors. There is a growing emphasis on improving operational efficiency and productivity in manufacturing processes.
#Middle East and Africa Factory Automation Market#Middle East and Africa Factory Automation Report#Middle East and Africa Factory Automation Industry#Robotics and Automation#BISResearch
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Smart Factory and Industrial Automation Market - Forecast(2024 - 2030)
Overview
The smart factory and industrial automation market is expected to be valued at $187.8 billion in 2018 and is expected to grow at a CAGR of 7.2% between 2019 and 2025. This market growth is due to the impact of evolution and adoption of the Internet of Things (IoT), industrial robots, smart automation solutions, and increasing emphasis on regulatory compliances. Industrial and commercial developments in the growing economies are also responsible for the growth of this market.
Industrial automation is defined as the automation of industrial processes through computers, communication systems, and process operators. Industrial automation minimizes human intervention in the industry and ensures a superior performance as compared to humans. Moreover, whereas, smart factory connects people, processes, and machines to enable advanced manufacturing with the optimized process reduced errors, improved quality, and eliminate waste.
Both smart factory and industrial automation enhance the productivity and quality of products and simultaneously decrease the production cost. Smart factory and industrial automation meet the demand for mass production with providing nominal human intervention, better quality, and less labor expenses, significantly reduce overall operational cost.
Report Coverage
The report: “Smart Factory and Industrial Automation Market – Forecast (2019-2025)”, by IndustryARC covers an in-depth analysis of the following segments of the Smart Factory and Industrial Automation Market
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Key Takeaways
· Key drivers of the market are; reduction of energy consumption and increasing factory efficiency. All the Industries are adopting smart factory concept to ensure that every component of the value chain is connected for providing informed manufacturing with no-time lags and zero defects.
· The automotive manufacturing sector has been one of the largest adopters of automated robots and is the largest the revenue-generating end-user in the market. Smart factory and industrial automation play an important role in connecting and automating the operations of these robots.
· Industrial Automation in China has increased the uptake of smart manufacturing. As per the Ministry of Industry and Information Technology, China initiated around 100 smart manufacturing pilot projects in 2018.
By Application - Segment Analysis
Material handling application generated 38% of the smart factory and industrial automation market revenue in 2018. Robotics and automation system is helping in business according to their growing demands and making it cost-efficient, and these advances in technology are a material handling system more affordable and effective. This high-speed automation technology can load and unload the truck at the pallet and cartoon level. Over the next decade, material handling is expected to immerse with the automated system highly.
Various advancements have been made in the automation of the multiple activities that were formerly carried out manually (particularly in the labor-intensive manufacturing industry), with most of these being almost fully automated, with the help of the latest technologies. This has led to improved efficiency, high-quality products, and attendant savings in labor and costs.
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By End-User - Segment Analysis
Automotive industry end-use accounted for the highest market share in the smart factory and industrial automation market in 2018. Smart factory solutions play a key role in the development and production of quality automobiles. The automobile manufacturing industry is the largest adopter of robots in 2018 (according to the international federation of robotics {IFR}). For enhance quality and increase factory productivity, while using these robots, smart factory and industrial automation solutions play a major role.
The fastest-growing end-use in the forecasted period is the energy and power sector. The sector consists of the gas industry, petroleum industry, coal industry, power industry, among others. The adoption rate of smart factory technology is expected to be the highest in the oil & gas industry due to the growing need for safety in oil and gas plants. The automation market has penetrated the energy sector in developed economies.
By Geography - Segment Analysis
APAC accounted for the largest share, of 34% in the smart factory and industrial automation market in 2018, due to technological innovation and adoption of automation technologies across several industries. Toyota, Honda, and Suzuki are working on developing smart factories. These smart and automated factories will be manufacturing robots, sensors, wireless technologies, and machine vision systems.
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Drivers – Smart Factory and Industrial Automation Market
· GROWTH IN ADOPTION OF INDUSTRIAL ROBOTS:
The call for precision machining along with high production rates, has made use of robots an indispensable aspect of manufacturing units. Since the industrial operations are becoming complex amidst rapid technological advancements, the growth of the industrial robot is expected among such environment that is beyond the capacity of manual involvement. Smart factory and industrial automation play an essential role in connecting and automating the operations of these robots.
Almost all the processes in the production and processing plants have been automated in the past decade. This has also complemented the expansion of industrial robots integration into industrial operations.
· RISING LABOR COSTS TO BOOST THE SMART & AUTOMATED INDUSTRIAL ROBOTS DEMAND
The labor cost is significantly high in the total industrial operating cost, generally making 60%-65% of the total cost. In the majority of the cases, manual jobs typically consist of two categories of staff: direct and indirect. Direct staff is responsible for executing the procedure while the indirect staff is for the back-end support for direct staff.
The presence of both direct and indirect staff coupled along with department managers presents an essential cost in operating a warehouse.
The automation of industries has become a notable means to tackle the rising wages and workforce age. This has resulted in the industrial operators to rely upon the smart factories and automated robotics to provide a convenient and efficient way of reducing the operational costs while simultaneously maintaining the productivity at optimum levels.
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Challenges – Smart Factory and Industrial Automation Market
· GROWTH OF CYBER ATTACKS
The history of the smart factory and industrial automation is always fascinating. Cybersecurity is one of the major issues of factory automation. Constant technological innovation has taken manufacturing processes from the Industrial Age to the information age as networking in process automation grows. These new information age factories have a great scope of cyber threats from various sources. These cyber-attacks can reduce the advantages of smart and automated factories and turn them into significant disadvantages.
For almost every minute, the global cybersecurity researchers discover threats to cybersecurity and try to solve them in real-time.
Market Landscape
Top 5 players of the smart factory and industrial automation market captured ~65% share of the market in 2018.
ABB Ltd., Mitsubishi Electric, Yokogawa, Endress+Hauser, Honeywell, Rockwell Automation, Omron, General Electric, Danfoss, FANUC, Schneider, Siemens, and Emerson Electric Company are some leading key players in the smart factory and industrial automation market.
Partnerships/Mergers/Acquisitions
Ø In July 2018, GE and Microsoft Corp. formed a partnership to bring together operational technology and information technology to eliminate hurdles in advancing digital transformation projects. In the partnership, GE Digital plans to standardize its Predix solutions on Microsoft Azure and will deeply integrate the Predix portfolio with Azure native cloud capabilities, including Azure IoT and Azure Data and Analytics.
Ø In June 2018, SAP and Endress+Hauser collaborated in the development of the Industrial Internet of Things (IIoT) applications for the process industry. The goal is to fully integrate the Endress+Hauser field instruments as digital twins into the SAP cloud platform.
Ø June 2018, PTC Inc. and Rockwell Automation Inc. formed a strategic partnership that accelerated growth for both companies and enabled them to be the partner of choice for customers around the world who want to transform their physical operations with digital technology.
R&D Investment/Fundings
Ø In July 2019, Fetch Robotics raised $46 million in a Series C round of funding led by Fort Ross Ventures. Fetch Robotics creates autonomous robots, powered by cloud-based software systems, which operate in locations such as warehouses, factories, and distribution centers. The robots can be used to transport goods and materials around warehouses, gather data automatically.
Smart Factory and Industrial Automation Market Research Scope:
The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. These provide the key market participants with the necessary business intelligence and help them understand the future of the Smart Factory and Industrial Automation Market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the offering type, robot type, end-users, and application of Smart Factory and Industrial Automation Market.
#smart factory and industrial automation market#smart factory and industrial automation market size#smart factory and industrial automation market shape#smart factory and industrial automation market forecast#smart factory and industrial automation market analysis#smart factory and industrial automation market report#smart factory and industrial automation market growth#smart automation solutions
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The Industrial Automation Software Market is expected to reach a value of $59.5 billion by 2029, at a CAGR of 7.4% during the forecast period 2022–2029
#Industrial Automation Software Market#Factory Automation Software#Industrial Automation Software#Industrial Process Control#Industrial Automation
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Middle East and Africa Factory Automation Market I BIS Research
The Middle East and Africa (MEA) Factory Automation Market are witnessing significant growth due to various factors driving the adoption of automation technologies across industrial sectors. There is a growing emphasis on improving operational efficiency and productivity in manufacturing processes.
#Middle East and Africa Factory Automation Market#Middle East and Africa Factory Automation Market Report#Middle East and Africa Factory Automation Market Research#Middle East and Africa Factory Automation Industry#Middle East and Africa Factory Automation Industry Analysis#Middle East and Africa Factory Automation Market Growth#Middle East and Africa Factory Automation Market Forecast#BIS Research#Robotics and Automation
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Factory & Industrial Automation Market
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#The U.S Factory Automation Market size#The U.S Factory Automation Market share#The U.S Factory Automation Market Trends
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Podcasting “Capitalists Hate Capitalism”

I'm touring my new, nationally bestselling novel The Bezzle! Catch me in Torino (Apr 21) Marin County (Apr 27), Winnipeg (May 2), Calgary (May 3), Vancouver (May 4), and beyond!
This week on my podcast, I read "Capitalists Hate Capitalism," my latest column for Locus Magazine:
https://locusmag.com/2024/03/cory-doctorow-capitalists-hate-capitalism/
What do I mean by "capitalists hate capitalism?" It all comes down to the difference between "profits" and "rents." A capitalist takes capital (money, or the things you can buy with it) and combines it with employees' labor, and generates profits (the capitalist's share) and wages (the workers' share).
Rents, meanwhile, come from owning an asset that capitalists need to generate profits. For example, a landlord who rents a storefront to a coffee shop extracts rent from the capitalist who owns the coffee shop. Meanwhile, the capitalist who owns the cafe extracts profits from the baristas' labor.
Capitalists' founding philosophers like Adam Smith hated rents. Worse: rents were the most important source of income at the time of capitalism's founding. Feudal lords owned great swathes of land, and there were armies of serfs who were bound to that land – it was illegal for them to leave it. The serfs owed rent to lords, and so they worked the land in order grow crops and raise livestock that they handed over the to lord as rent for the land they weren't allowed to leave.
Capitalists, meanwhile, wanted to turn that land into grazing territory for sheep as a source of wool for the "dark, Satanic mills" of the industrial revolution. They wanted the serfs to be kicked off their land so that they would become "free labor" that could be hired to work in those factories.
For the founders of capitalism, a "free market" wasn't free from regulation, it was free from rents, and "free labor" came from workers who were free to leave the estates where they were born – but also free to starve unless they took a job with the capitalists.
For capitalism's philosophers, free markets and free labor weren't just a source of profits, they were also a source of virtue. Capitalists – unlike lords – had to worry about competition from one another. They had to make better goods at lower prices, lest their customers take their business elsewhere; and they had to offer higher pay and better conditions, lest their "free labor" take a job elsewhere.
This means that capitalists are haunted by the fear of losing everything, and that fear acts as a goad, driving them to find ways to make everything better for everyone: better, cheaper products that benefit shoppers; and better-paid, safer jobs that benefit workers. For Smith, capitalism is alchemy, a philosopher's stone that transforms the base metal of greed into the gold of public spiritedness.
By contrast, rentiers are insulated from competition. Their workers are bound to the land, and must toil to pay the rent no matter whether they are treated well or abused. The rent rolls in reliably, without the lord having to invest in new, better ways to bring in the harvest. It's a good life (for the lord).
Think of that coffee-shop again: if a better cafe opens across the street, the owner can lose it all, as their customers and workers switch allegiance. But for the landlord, the failure of his capitalist tenant is a feature, not a bug. Once the cafe goes bust, the landlord gets a newly vacant storefront on the same block as the hot new coffee shop that can be rented out at even higher rates to another capitalist who tries his luck.
The industrial revolution wasn't just the triumph of automation over craft processes, nor the triumph of factory owners over weavers. It was also the triumph of profits over rents. The transformation of hereditary estates worked by serfs into part of the supply chain for textile mills was attended by – and contributed to – the political ascendancy of capitalists over rentiers.
Now, obviously, capitalism didn't end rents – just as feudalism didn't require the total absence of profits. Under feudalism, capitalists still extracted profits from capital and labor; and under capitalism, rentiers still extracted rents from assets that capitalists and workers paid them to use.
The difference comes in the way that conflicts between profits and rents were resolved. Feudalism is a system where rents triumph over profits, and capitalism is a system where profits triumph over rents.
It's conflict that tells you what really matters. You love your family, but they drive you crazy. If you side with your family over your friends – even when your friends might be right and your family's probably wrong – then you value your family more than your friends. That doesn't mean you don't value your friends – it means that you value them less than your family.
Conflict is a reliable way to know whether or not you're a leftist. As Steven Brust says, the way to distinguish a leftist is to ask "What's more important, human rights, or property rights?" If you answer "Property rights are human right," you're not a leftist. Leftists don't necessarily oppose all property rights – they just think they're less important than human rights.
Think of conflicts between property rights and human rights: the grocer who deliberately renders leftover food inedible before putting it in the dumpster to ensure that hungry people can't eat it, or the landlord who keeps an apartment empty while a homeless person freezes to death on its doorstep. You don't have to say "No one can own food or a home" to say, "in these cases, property rights are interfering with human rights, so they should be overridden." For leftists property rights can be a means to human rights (like revolutionary land reformers who give peasants title to the lands they work), but where property rights interfere with human rights, they are set aside.
In his 2023 book Technofeudalism, Yanis Varoufakis claims that capitalism has given way to a new feudalism – that capitalism was a transitional phase between feudalism…and feudalism:
https://pluralistic.net/2023/09/28/cloudalists/#cloud-capital
Varoufakis's point isn't that capitalists have gone extinct. Rather, it's that today, conflicts between capital and assets – between rents and profits – reliably end with a victory of rent over profit.
Think of Amazon: the "everything store" appears to be a vast bazaar, a flea-market whose stalls are all operated by independent capitalists who decide what to sell, how to price it, and then compete to tempt shoppers. In reality, though, the whole system is owned by a single feudalist, who extracts 51% from every dollar those merchants take in, and decides who can sell, and what they can sell, and at what price, and whether anyone can even see it:
https://pluralistic.net/2024/03/01/managerial-discretion/#junk-fees
Or consider the patent trolls of the Eastern District of Texas. These "companies" are invisible and produce nothing. They consist solely of a serviced mailbox in a dusty, uninhabited office-building, and an overbroad patent (say, a patent on "tapping on a screen with your finger") issued by the US Patent and Trademark Office. These companies extract hundreds of millions of dollars from Apple, Google, Samsung for violating these patents. In other words, the government steps in and takes vast profits generated through productive activity by companies that make phones, and turns that money over as rent paid to unproductive companies whose sole "product" is lawsuits. It's the triumph of rent over profit.
Capitalists hate capitalism. All capitalists would rather extract rents than profits, because rents are insulated from competition. The merchants who sell on Jeff Bezos's Amazon (or open a cafe in a landlord's storefront, or license a foolish smartphone patent) bear all the risk. The landlords – of Amazon, the storefront, or the patent – get paid whether or not that risk pays off.
This is why Google, Apple and Samsung also have vast digital estates that they rent out to capitalists – everything from app stores to patent portfolios. They would much rather be in the business of renting things out to capitalists than competing with capitalists.
Hence that famous Adam Smith quote: "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices." This is literally what Google and Meta do:
https://en.wikipedia.org/wiki/Jedi_Blue
And it's what Apple and Google do:
https://www.theverge.com/2023/10/27/23934961/google-antitrust-trial-defaults-search-deal-26-3-billion
Why compete with one another when you can collude, like feudal lords with adjacent estates who trust one another to return any serf they catch trying to sneak away in the dead of night?
Because of course, it's not just "free markets" that have been captured by rents ("Competition is for losers" -P. Thiel) – it's also "free labor." For years, the largest tech and entertainment companies in America illegally colluded on a "no poach" agreement not to hire one-anothers' employees:
https://techcrunch.com/2015/09/03/apple-google-other-silicon-valley-tech-giants-ordered-to-pay-415m-in-no-poaching-suit/
These companies were bitter competitors – as were these sectors. Even as Big Content was lobbying for farcical copyright law expansions and vowing to capture Big Tech, all these companies on both sides were able to set aside their differences and collude to bind their free workers to their estates and end the "wasteful competition" to secure their labor.
Of course, this is even more pronounced at the bottom of the labor market, where noncompete "agreements" are the norm. The median American worker bound by a noncompete is a fast-food worker whose employer can wield the power of the state to prevent that worker from leaving behind the Wendy's cash-register to make $0.25/hour more at the McDonald's fry trap across the street:
https://pluralistic.net/2022/02/02/its-the-economy-stupid/#neofeudal
Employers defend this as necessary to secure their investment in training their workers and to ensure the integrity of their trade secrets. But why should their investments be protected? Capitalism is about risk, and the fear that accompanies risk – fear that drives capitalists to innovate, which creates the public benefit that is the moral justification for capitalism.
Capitalists hate capitalism. They don't want free labor – they want labor bound to the land. Capitalists benefit from free labor: if you have a better company, you can tempt away the best workers and cause your inferior rival to fail. But feudalists benefit from un-free labor, from tricks like "bondage fees" that force workers to pay in order to quit their jobs:
https://pluralistic.net/2023/04/21/bondage-fees/#doorman-building
Companies like Petsmart use "training repayment agreement provisions" (TRAPs) to keep low-waged workers from leaving for better employers. Petsmart says it costs $5,500 to train a pet-groomer, and if that worker is fired, laid off, or quits less than two years, they have to pay that amount to Petsmart:
https://pluralistic.net/2022/08/04/its-a-trap/#a-little-on-the-nose
Now, Petsmart is full of shit here. The "four-week training course" Petsmart claims is worth $5,500 actually only lasts for three weeks. What's more, the "training" consists of sweeping the floor and doing other low-level chores for three weeks, without pay.
But even if Petsmart were to give $5,500 worth of training to every pet-groomer, this would still be bullshit. Why should the worker bear the risk of Petsmart making a bad investment in their training? Under capitalism, risks justify rewards. Petsmart's argument for charging $50 to groom your dog and paying the groomer $15 for the job is that they took $35 worth of risk. But some of that risk is being borne by the worker – they're the ones footing the bill for the training.
For Petsmart – as for all feudalists – a worker (with all the attendant risks) can be turned into an asset, something that isn't subject to competition. Petsmart doesn't have to retain workers through superior pay and conditions – they can use the state's contract-enforcement mechanism instead.
Capitalists hate capitalism, but they love feudalism. Sure, they dress this up by claiming that governmental de-risking spurs investment: "Who would pay to train a pet-groomer if that worker could walk out the next day and shave dogs for some competing shop?"
But this is obvious nonsense. Think of Silicon Valley: high tech is the most "IP-intensive" of all industries, the sector that has had to compete most fiercely for skilled labor. And yet, Silicon Valley is in California, where noncompetes are illegal. Every single successful Silicon Valley company has thrived in an environment in which their skilled workers can walk out the door at any time and take a job with a rival company.
There's no indication that the risk of free labor prevents investment. Think of AI, the biggest investment bubble in human history. All the major AI companies are in jurisdictions where noncompetes are illegal. Anthropic – OpenAI's most serious competitor – was founded by a sister/brother team who quit senior roles at OpenAI and founded a direct competitor. No one can claim with a straight face that OpenAI is now unable to raise capital on favorable terms.
What's more, when OpenAI founder Sam Altman was forced out by his board, Microsoft offered to hire him – and 700 other OpenAI personnel – to found an OpenAI competitor. When Altman returned to the company, Microsoft invested more money in OpenAI, despite their intimate understanding that anyone could hire away the company's founder and all of its top technical staff at any time.
The idea that the departure of the Burger King trade secrets locked up in its workers' heads constitute more of a risk to the ability to operate a hamburger restaurant than the departure of the entire technical staff of OpenAI is obvious nonsense. Noncompetes aren't a way to make it possible to run a business – they're a way to make it easy to run a business, by eliminating competition and pushing the risk onto employees.
Because capitalists hate capitalism. And who can blame them? Who wouldn't prefer a life with less risk to one where you have to constantly look over your shoulder for competitors who've found a way to make a superior offer to your customers and workers?
This is why businesses are so excited about securing "IP" – that is, a government-backed right to control your workers, customers, competitors or critics:
https://locusmag.com/2020/09/cory-doctorow-ip/
The argument for every IP right expansion is the same: "Who would invest in creating something new without the assurance that someone else wouldn’t copy and improve on it and put them out of business?"
That was the argument raised five years ago, during the (mercifully brief) mania for genre writers seeking trademarks on common tropes. There was the romance writer who got a trademark on the word "cocky" in book titles:
https://www.theverge.com/2018/7/16/17566276/cockygate-amazon-kindle-unlimited-algorithm-self-published-romance-novel-cabal
And the fantasy writer who wanted a trademark on "dragon slayer" in fantasy novel titles:
https://memex.craphound.com/2018/06/14/son-of-cocky-a-writer-is-trying-to-trademark-dragon-slayer-for-fantasy-novels/
Who subsequently sought a trademark on any book cover featuring a person holding a weapon:
https://memex.craphound.com/2018/07/19/trademark-troll-who-claims-to-own-dragon-slayer-now-wants-exclusive-rights-to-book-covers-where-someone-is-holding-a-weapon/
For these would-be rentiers, the logic was the same: "Why would I write a book about a dragon-slayer if I could lose readers to someone else who writes a book about dragon-slayers?"
In these cases, the USPTO denied or rescinded its trademarks. Profits triumphed over rents. But increasingly, rents are triumphing over profits, and rent-extraction is celebrated as "smart business," while profits are for suckers, only slightly preferable to "wages" (the worst way to get paid under both capitalism and feudalism).
That's what's behind all the talk about "passive income" – that's just a euphemism for "rent." It's what Douglas Rushkoff is referring to in Survival of the Richest when he talks about the wealthy wanting to "go meta":
https://pluralistic.net/2022/09/13/collapse-porn/#collapse-porn
Don't drive a cab – go meta and buy a medallion. Don't buy a medallion, go meta and found Uber. Don't found Uber, go meta and invest in Uber. Don't invest in Uber, go meta and buy options on Uber stock. Don't buy Uber stock options, go meta and buy derivatives of options on Uber stock.
"Going meta" means distancing yourself from capitalism – from income derived from profits, from competition, from risk – and cozying up to feudalism.
Capitalists have always hated capitalism. The owners of the dark Satanic mills wanted peasants turned off the land and converted into "free labor" – but they also kidnapped Napoleonic war-orphans and indentured them to ten-year terms of service, which was all you could get out of a child's body before it was ruined for further work:
https://pluralistic.net/2023/09/26/enochs-hammer/#thats-fronkonsteen
When Varoufakis says we've entered a new feudal age, he doesn't mean that we've abolished capitalism. He means that – for the first time in centuries – when rents go to war against profits – the rents almost always emerge victorious.
Here's the podcast episode:
https://craphound.com/news/2024/04/14/capitalists-hate-capitalism/
Here's a direct link to the MP3 (hosting courtesy of the Internet Archive; they'll host your stuff for free, forever):
https://archive.org/download/Cory_Doctorow_Podcast_465/Cory_Doctorow_Podcast_465_-_Capitalists_Hate_Capitalism.mp3
And here's the RSS feed for my podcast:
http://feeds.feedburner.com/doctorow_podcast
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/04/18/in-extremis-veritas/#the-winnah
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DAY 6274
Jalsa, Mumbai Aopr 20, 2025 Sun 11:17 pm
🪔 ,
April 21 .. birthday greetings and happiness to Ef Mousumi Biswas .. and Ef Arijit Bhattacharya from Kolkata .. 🙏🏽❤️🚩.. the wishes from the Ef family continue with warmth .. and love 🌺
The AI debate became the topic of discussion on the dining table ad there were many potent points raised - bith positive and a little indifferent ..
The young acknowledged it with reason and able argument .. some of the mid elders disagreed mildly .. and the end was kind of neutral ..
Blessed be they of the next GEN .. their minds are sorted out well in advance .. and why not .. we shall not be around till time in advance , but they and their progeny shall .. as has been the norm through generations ...
The IPL is now the greatest attraction throughout the day .. particularly on the Sunday, for the two on the day .. and there is never a debate on that ..
🤣
.. and I am most appreciative to read the comments from the Ef on the topic of the day - AI .. appreciative because some of the reactions and texts are valid and interesting to know .. the aspect expressed in all has a legitimate argument and that is most healthy ..
I am happy that we could all react to the Blog contents in the manner they have done .. my gratitude .. such a joy to get different views , valid and meaningful ..
And it is not the end of the day or the debate .. some impressions of the Gen X and some from the just passed Gen .. and some that were never ever the Gen are interesting as well :
The Printing Press (15th Century)
Fear: Scribes, monks, and elites thought it would destroy the value of knowledge, lead to mass misinformation, and eliminate jobs. Reality: It democratized knowledge, spurred the Renaissance and Reformation, and created entirely new industries—publishing, journalism, and education.
⸻
Industrial Revolution (18th–19th Century)
Fear: Machines would replace all human labor. The Luddites famously destroyed machinery in protest. Reality: Some manual labor jobs were displaced, but the economy exploded with new roles in manufacturing, logistics, engineering, and management. Overall employment and productivity soared.
⸻
Automobiles (Early 20th Century)
Fear: People feared job losses for carriage makers, stable hands, and horseshoe smiths. Cities worried about traffic, accidents, and social decay. Reality: The car industry became one of the largest employers in the world. It reshaped economies, enabled suburbia, and created new sectors like travel, road infrastructure, and auto repair.
⸻
Personal Computers (1980s)
Fear: Office workers would be replaced by machines; people worried about becoming obsolete. Reality: Computers made work faster and created entire industries: IT, software development, cybersecurity, and tech support. It transformed how we live and work.
⸻
The Internet (1990s)
Fear: It would destroy jobs in retail, publishing, and communication. Some thought it would unravel social order. Reality: E-commerce, digital marketing, remote work, and the creator economy now thrive. It connected the world and opened new opportunities.
⸻
ATMs (1970s–80s)
Fear: Bank tellers would lose their jobs en masse. Reality: ATMs handled routine tasks, but banks actually hired more tellers for customer service roles as they opened more branches thanks to reduced transaction costs.
⸻
Robotics & Automation (Factory work, 20th century–today)
Fear: Mass unemployment in factories. Reality: While some jobs shifted or ended, others evolved—robot maintenance, programming, design. Productivity gains created new jobs elsewhere.
The fear is not for losing jobs. It is the compromise of intellectual property and use without compensation. This case is slightly different.
I think AI will only make humans smarter. If we use it to our advantage.
That’s been happening for the last 10 years anyway
Not something new
You can’t control that in this day and age
YouTube & User-Generated Content (mid-2000s onward)
Initial Fear: When YouTube exploded, many in the entertainment industry panicked. The fear was that copyrighted material—music, TV clips, movies—would be shared freely without compensation. Creators and rights holders worried their content would be pirated, devalued, and that they’d lose control over distribution.
What Actually Happened: YouTube evolved to protect IP and monetize it through systems like Content ID, which allows rights holders to:
Automatically detect when their content is used
Choose to block, track, or monetize that usage
Earn revenue from ads run on videos using their IP (even when others post it)
Instead of wiping out creators or studios, it became a massive revenue stream—especially for musicians, media companies, and creators. Entire business models emerged around fair use, remixes, and reactions—with compensation built in.
Key Shift: The system went from “piracy risk” to “profit partner,” by embracing tech that recognized and enforced IP rights at scale.
This lead to higher profits and more money for owners and content btw
You just have to restructure the compensation laws and rewrite contracts
It’s only going to benefit artists in the long run
Yes
They can IP it
That is the hope
It’s the spread of your content and material without you putting a penny towards it
Cannot blindly sign off everything in contracts anymore. Has to be a lot more specific.
Yes that’s for sure
“Automation hasn’t erased jobs—it’s changed where human effort goes.”
Another good one is “hard work beats talent when talent stops working hard”
Which has absolutely nothing to with AI right now but 🤣
These ladies and Gentlemen of the Ef jury are various conversational opinions on AI .. I am merely pasting them for a view and an opinion ..
And among all the brouhaha about AI .. we simply forgot the Sunday well wishers .. and so ..














my love and the length be of immense .. pardon

Amitabh Bachchan
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There are situations in which tariffs are a useful tool to address a trade deficit, or to protect key sectors of a country’s economy. Then there are situations where you accuse a bunch of penguins on an uninhabited island of currency manipulation. Guess which one we’re living in?
This is the takeaway of the manifold tariffs announced by President Donald Trump on Wednesday afternoon. In addition to the penguin-occupied Heard and McDonald Islands, the tariffs target the British Indian Ocean Territory, whose sole occupants live on a joint US-UK military base on Diego Garcia island. Yes, the United States is levying reciprocal tariffs against its own troops.
And then there are the tariffs against countries that have actual goods and services on which US consumers depend. China: 54 percent. Vietnam: 46 percent. Cambodia: 49 percent. South Korea: 25 percent. No corner of the US consumer economy will go untouched. Prices will rise. The stock market is spiraling. A recession looms. The tech industry will be turned upside down. Mark Cuban, noted billionaire, is encouraging people to stockpile consumables before it’s too late.
It’s reckless, it’s absurd, and it’s also everything Donald Trump said plainly he would do on the campaign trail. True, he didn’t telegraph how misguided the methodology would be—you can read about it more here, but suffice to say it’s thoroughly detached from the realities of international trade—but he loudly, repeatedly promised to tariff his way to glory.
The stated goal is to return manufacturing jobs to the United States, which is a bit like resurrecting the dodo. The US still manufactures plenty of goods; it’s second only to China in annual output, according to the World Bank. But many of the industry’s jobs have been replaced by automation, a bottle you can’t re-cork. And higher domestic labor costs mean US-made products will inherently be more expensive, a trade-off American consumers have consistently rejected. All of this was already true in Trump’s first term. It’s even more so now.
And let’s say a plurality of companies did decide to reshore or set up factories in the United States. The timeline for those decisions and implementation is measured in years, if not decades, and follow-through can be spotty. (Just ask Foxconn.) So what happens in the meantime?
The rationale has all the weight of a soap bubble. There isn’t a world where the US suddenly manufactures all the items the country has decided to target. There’s a 47 percent tariff on Madagascar now. Do you know why the US has a trade deficit with Madagascar? They produce vanilla; we don’t. Unless we’re suddenly setting up vanilla assembly lines in Ohio, that’s not changing.
But maybe Trump’s so-called Liberation Day is all just a master negotiating ploy. “Everybody sit back, take a deep breath. Don’t immediately retaliate. Let’s see where this goes,” said Treasury secretary Scott Bessent on CNN Wednesday. “Because if you retaliate, that’s how we get escalation.”
It’s an interesting tactic, to start a bar brawl and ask everyone not to punch back in case someone gets hurt. It’s not working. China has already vowed to retaliate; the EU suggested that it could as well. (New Zealand is officially chill.)
Set the economics of this aside for a moment, though. The insult on top of that looming injury is how sloppy this all is. It’s the same blunt-force destruction that DOGE has implemented within the US government, that Robert F. Kennedy Jr. has imposed on the Centers for Disease Control and Prevention, now projected on a global scale. Yes, Elon Musk and DOGE have taken a blowtorch to federal agencies. But the tariffs are a helpful reminder that it's Trump who's fiddling while it all burns.
It’s the instinct to measure wins in units of pain and suffering. It’s an assumption that the only way to help yourself is to hurt other people. This is just what America is now.
The optimist’s case is that this is all a feint, that other countries will capitulate or at least make enough of a show of it that things will go back to normal. Seems unlikely. First of all, they’re already doing the opposite, all apologies to Bessent. But even if they weren’t, even if this is just posturing from the US, that posturing has consequences. Whatever equity the US has built up over the last century as a reputable trade partner has been largely wiped out by a businessman-president best known for his bankruptcies.
And then there’s the pessimist’s case, which also seems increasingly like the realist’s. The US is barreling toward a recession for no good reason, and dragging the world—and a few thousand penguins on remote Antarctic islands—down with it.
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"Automation" and friends (1979), by Bill Tolar, Fantasy Factory division, Creative Systems Group Inc., Atlanta, GA. Bill Tolar and Tom Zaken treat us to a surreal tour of the Creative Systems robot factory in episode 1513 of Mister Rogers' Neighbourhood, "Robots & Remotes" (1983).
"Three years ago Bill Tolar and his management/engineering team at Creative Systems Group Inc. in Atlanta produced a cylindrical object with a domed head and dangling arms that ran on a car battery. As soon as Tolar and his team added a two-way wireless radio, they were in the promotional robot business, with a product that resembled R2D2 – the charismatic beeping robot of Star Wars fame.
Since then, the company, which designs and manufactures imaginative interiors for retail stores, has sold 350 remote-controlled robots at prices ranging from $6,000 to $15,000. Although he has competitors, Tolar, 33, claims his company's Fantasy Factory division, with 1981 sales of $700,000, is "the largest promotional robot factory in the world." Coca-Cola has bought about 250 of the robots for its bottlers to use in mall appearances and similar events. Other customers include Arby's Inc., Kimberly-Clark Corp., and the National Pecan Marketing Council.
The robots are intended to create goodwill by chatting spontaneously with the clientele at trade shows, grand openings, supermarkets, hospitals, and sporting events. Such friendliness, Tolar claims, helps to circumvent the barrier people usually erect between themselves and corporate advertising. "The general public likes to think the robot is real," he says.
Creative Systems was an outgrowth of several earlier Tolar ventures. In high school he and a friend formed T&R Odd Jobs, a sign-painting and custom furniture business. As an engineering student at Georgia Tech, he joined his older brother to form Spatial Effects, a company that built lighting equipment for nightclubs."
– Chatty Robot Sparked Design Firm's Success, Inc.com, April 1, 1982.
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My wife was asking me about this this morning. This is pure political fanfic, but if I were Trump and I were going to try and make America a re-industrialised nation centred around the tech industry that keeps its supply lines as entirely in-house as possible, what I would do is start (obviously) with enormous central planning. You can't "free market incentives" your way back out of the export of industrial labour overseas.
You'd copy China and make enormous State-Owned Enterprises (assuming we care about the market and want to keep playing this stupid game instead of just becoming fully communist) that would process refined minerals into components, components into parts and parts into electronics. I'd recognise the scale of this as a multi-generational project and immediately start subsidising training for more engineers, especially for people who can set up automated factory lines but also engineers in new emerging tech fields like autonomous driving, software programmers, designers, even artists since the content economy is such a huge part of what people use tech for through social media and so much art is produced digitally now anyway.
From there you want to look at the markets globally that fucking, EaglePhone or whatever these overpriced Made In Murica devices can be sold into, and at this point, given that they will be crazy expensive compared to Chinese electronics literally no matter what you do, here would be a worthwhile place to try and flex America's muscles and threaten the UK, the EU, South America, Canada and so on with tariffs or other penalties if they don't adopt a hostile policy toward Chinese electronics.
Massive central planning would be essential for the kind of societal transformation that Trump is explicitly describing, in order to have a product to sell to the rest of the world before using imperialist bullying to make other countries buy things from America instead, but here we have to return yet again to the reality of Trump's plan. There is no end goal where America is in a stronger position. If he had implemented sweeping public programs reinvesting taxes into the health of the nation (never mind the health of its citizens) in his first term, he might have been in a powerful enough position to strongarm other countries into changing the flows of global trade, but America's world influence simply is declining, and more and more rapidly, so he's just trying to make moves that make him and his friends as much money as possible while they lock the doors, pack the country up into the box it came in and set the whole thing on fire. He describes these moves using the MAGA fantasy because it gives all his supporters in the media and the general population enough to talk about to buy him time, but I don't think anyone outside his base ever thought making America great was ever his plan, so why has everyone been critiquing the tariffs as if his sincere belief was that he would achieve his stated goals with them?
We all let our enemies set the topic of the conversation all day every day and it's shocking to me
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Android (Leona) AU - Commission Piece
Thank you so much @nemisisnemi for the commission!!! (And for also being patient with me LMAO) So, general worldbuilding first, the basic headcanons for every character, Leona-specific building and a Nemi x Leona drabble to finish it off.
If you enjoy my writing and would like to support me, here's my (slightly out of date) comms info. Otherwise, just like/reblog/comment. It means a lot!!
----------------- General Worldbuilding
NRC - Night Raven Conglomerate
Night Raven Conglomerate is known globally for many of their businesses, however their most notable and profitable model comes from Yokai Tech Industries. YTI is responsible for the development of state of the art androids, available for public use. While widely referred to as 'andy's' or 'mechs', YTI has a model for all your personal and business needs, for any budget. (Any budget being from rich, to filthy rich) Each droid model name is indicative of it's role and what it's been programmed to do. Regardless of model, be aware that your bot will have:
Safe search on
A personality chip *please note it will take some time for your bot to develop its personality. It must cater itself to you as an owner and have time to research and develop a personality from external sources. This may mean your bot chooses a name for itself besides its serial number if you do not choose to disable this function
A direct connection to our troubleshooting department
Recording on **all bots 'eyes' or optics are set to record the world around them in order to create a database for themselves and be able to recall old files in order to learn
A user guide and personal password/key in order to access settings in back panel (including most items above)
A recharge station
The Models M.E.C.H- (Managing Everyday Chores and Homemaking) The most common bots on the market, and also, the cheapest! These bots are perfect for individuals and families, taking care of everything from meal planning and budgeting to getting kids ready for school and cleaning! They'll manage household finances and run your errands for you.
M.E.C.H's have a humanoid design, but are manufactured in a white-coloured metal alloy. Most have a feminine appearance, but by request/with permission from their owners they may alter their appearance. Clothing is simulated by internet research and metallic projections that allow them to emulate cloth. (M.E.C.Hs from the factory are often dressed in a maid-like outfit or in a pant suit.) M.E.C.H's are able to alter their "hair" style and colour, so long as it is considered appropriate by their owners. They are also able to shift their height slightly. (this design is somewhat inspired by Dominic Cellini on twt/insta)
M.E.C.H's are very durable and also easy to fix. They are capable of repairing themselves from damage after watching a mechanic fix the specific issue once, or contacting our troubleshooting team. M.E.C.H's are waterproof on their hands, and water resistant overall. They are fire resistant, and are equipped with safety measures in case of an emergency. They also have a direct line with 911. **A business model of M.E.C.H is also available for minimum wage jobs, usually those requiring hospitality skills. They are more susceptible to the emulation of emotion however, than the O.T.T.O model, and may shut down when dealing with a customer. This can usually be avoided by turning off the personality chip temporarily.
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O.T.T.O - Occupational Transport and Telecommunications Organizers (O.T.T.O) is a great model to consider for the workplace.
O.T.T.O bots are programmed to help increase efficiency and intrapersonal bonds in the workplace, comparable to an automated secretary. O.T.T.O bots do the following up, so you don't have to. Progress reports and statistics are created and analyzed in record time. They are also trained to deal with H.R conflicts in a calculated and unbiased manner. However, O.T.T.O bots have also recently been taking their place behind the wheel for public transportation, currently the only model approved to drive. So long as they are given ample time to either charge OR refuel, (like a car), they are a much safer option on the roads than humans are. They are a great choice as a chauffeur,( and YTI has proved as such by starting a cab company under a different name/brand.)
On public transit, their appearance is much more industrial than their office-working models. Most O.T.T.O bots tend to remain in their factory settings, remaining completely chrome in colour. They often maintain a bulkier looking chest and shoulder area for the sake of keeping potentially unruly costumers in check, though their arms and legs are capable of stretching and appear similar to bendy straws.
While these bots are reliable, they also seem susceptible to wear and tear. It's often cheaper to replace a bot when it no longer serves it's function properly. (cough cough planned obsolescence cough)
It is not recommended that these bots work in hospitality. YTI is currently working on O.T.T.O bots that may be considered for work in trades, though this has mixed reviews from the public as of right now, over concerns of the bots taking over jobs that require more certification than simple safety and a driver's license.
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EM-RR - Emergency Response Robot (often referred to as an "Emery")
This bot is built specifically with human safety in mind. It's only objective is to rescue human lives. These bots are manufactured to look like humans for the most part, as studies have shown receptiveness to being rescued was improved the more humanoid they appeared. These bots are equipped with basic paramedic training, fire fighting, extensive knowledge of the law and how it applies, medical equipment like that found on an ambulance, and search and rescue supplies, including a detachable drone that is a part of them. EM-RR's are also equipped with extra rations of food, water, blankets, toys, and radios. Besides M.E.C.H's, EM-RR's are the best bot to have around kids as they are often able to handle the responsibility, breakdowns and tantrums easily. These bots are also built to withstand extreme temperatures, pressures, and fluids.
They are not yet approved to operate in a rescue mission without a supervisor as many are still learning what does and does not harm a human in terms of handling them.
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E.L.U - Entertainment and Leisure Unit
These bots are made for the big screen, often boasting the newest and best technology YTI has to offer. Their appearances are highly dynamic and can switch on a dime according to their whims.
E.L.U's can only be afforded by the highest bidders, and only 1200 models have been made worldwide for the public to buy. (About 35 models are used for YTI's ad campaigns and as actors in movies, and of those models, only 1 is used as a social media 'influencer'.).
E.L.U's are equipped with exceptional emotion-imitating technology. They are able to replicate voices without issue, learn choreography immediately, possess perfect pitch, and are capable of playing any percussion or string instrument.
E.L.U's have been through the most rigorous testing and development. While being able to sustain damage fairly easily, nanotech allows for superficial markings and damages to repair itself. Any damage that occurs on a software level is unheard of, but would be covered by insurance. At least, unheard of to the public
----- Custom Bots (The YTI is currently working to develop a 'build your own bot' program for young aspiring engineers. The program will allow promising individuals to create a new android using the technology available to them in the facility, and also lead to streamlining the process by which someone could order a custom bot. Prototypes have been promising.)
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Rapid Fire World Building
Riddle - human toddler Trey - EM-RR - Firefighting specialty Cater - lives at home (mansion) with his dad, who is a banker and investor of Y.T.I Deuce - Mechanic Ace - Was the Roseheart's M.E.C.H, took care of Riddle, began to disobey orders from Dr. Rosehearts, was slightly dismantled and discarded of Leona - Explained Below (E.L.U) Ruggie - O.T.T.O bot, mainly working in taxis. Very friendly, has to do constant maintenance on himself so they don't take him out of service Jack - Mechanics assistant, M.E.C.H Azul - inherited his grandma's restaurant, investor of Y.T.I, has several M.E.C.H's at his disposal Jade - is set to take over his mother's jewelry business Floyd - no formal training as a mechanic, does the upkeep for the Ashengrotto restaurant. Has mixed feelings about the M.E.C.H's, sometimes breaks them just to put them back together Jamil - a hybrid of all three bots, meant to attend to Kalim. Has additional security measures built in place to act as a guard. Kalim - human, investor and advocate for android rights, as he believes they exist beyond just their programming and should be treated equally Vil - E.L.U owned by Eric Venue. Hates it. Rook - EM-RR - search and rescue specialty Epel - Mechanic. Doesn't really like Y.T.I's inventions. Too close to humans Idia - head engineer of Y.T.I. Can you guess why :) Ortho - DECEASED E.L.U model Malleus - a discarded prototype of the E.L.U model. The workers at Y.T.I believe it's battery is dead, but it has been able to hear everything around it for ages. Kept in the discard area, not even used for parts due to issues that came up during testing. "Cursed" Lilia - one of the engineers at Y.T.I. Starting to question whether the use of A.I was a good idea, the more he works with the newer and newer models. Silver - M.E.C.H's original prototype. It's "old" now, and does not hold a charge well. It is good friends with all the engineers and other workers at Y.T.I. Constantly has a mobile charging pack. Sebek - EM-RR, forensics specialty
Leona Specific Worldbuilding
Falena Kingscholar was one of the first investors for Y.T.I. For the sake of PR and as CEO of his late father's clothing company, he deemed his contributions to Y.T.I's research as charity - such a stunning new invention, such innovation could do so much to improve the lives of those less fortunate. He sealed the deal with action when, on M.E.C.H release day, he bought 250 models to give out at random.
Some might make the mistake of thinking he's a selfless man.
As one of the largest investors in Y.T.I, he is given advanced access to latest models, often receiving a prototype after development has been approved. As such, when he heard E.L.U. models were soon going to be able to customized, he approached the owner with a deal he simply couldn't turn down.
So four weeks ahead of schedule, after hours of video footage had been submitted, interviews, photographs, memories retold, AI training, the semblance of his late younger brother stood in his living room, though slightly less...organic, so to speak.
At first it was alright. E.L.U - C 12515141 Was equipped with the knowledge that it's name was to be Leona, it's pronouns from there on were to be he/him, and Falena Kingscholar had requested him to maintain a "brotherly" relationship with him. While he wasn't entirely sure what that meant yet, he agreed. He had been given the videos in his memory banks as to who he was meant to imitate after all.
Leona tried - but to be honest, there was very little footage of the boy he was meant to resemble that offered information about his personality. He mitigated this by asking Falena to take a short questionnaire regarding which siblings in media he wanted him to imitate.
When Leona got his answers however, the patterns didn't line up. The boys he saw in the videos did not match the dynamics Falena had selected.
He saw videos over and over and over again where Falena was the subject, and the boy he was meant to imitate was nothing more than a background character. Secondary.
Now, maybe it was the push to develop him so quickly, so something was overlooked, or maybe it was just how evolution was meant to take place in a machine as novel as he, but something changed about his programming, about his personality.
If the living boy had been nothing but an understudy for the success his elder brother had come out to be....what did that make him? A replacement for someone who was never truly cared for? Built to be a coping mechanism for someone who regretted their decisions? All he was, was the embodiment of Falena's guilt, and a pillar to be Falena's redemption. He wasn't built to be loved, or enjoyed, or even for entertainment, he was built from man's selfishness.
In the following weeks, Leona tried to keep to his programming, but between processing and cross referencing and research on both the family itself and the psychology that he would be expected to have, he started to lapse more. He would write off slips of the "tongue" as "glitches" or his body language began to become more pronounced, usually in regards to annoyance. In between it all, he was trying to figure out if he was experiencing real human emotions about this all...or if it was all just part of the programming.
Eventually, Leona's internal conflict got to be too much. Violent tendencies and impulses began to arise, resulting in him damaging himself, shutting down randomly to avoid external conflict, and an otherwise unexpected disposition.
He listened into the phone number Falena made to send him in for repairs to his "personality chip." Leona took it as a threat, and immediately blocked all outgoing signals to Y.T.I temporarily to find a way to remove his personality chip on his own. Using bathroom tools, the mirror, and damaged pieces of himself, he all but performed surgery on himself to remove it - only to be horrified to realize all the "simulated" emotions he thought he had were still very much present. Unsure what to do, he stored the chip in one of his compartments, out the window and ran.
He was blacking in and out as he went, from the sheer panic he felt but tried to keep under wraps. It wasn't until he made it to a junk yard, where he could bury himself in scraps to hide that he finally let himself dive into power saving mode, sitting silently for who knows how long.
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Nemi x Leona Drabble
Battery Charged - 100% All Systems Back Online Rebooting Programming. . . Programming Error Detected - Contact Y.T.I? Yes No
"No. No don't contact Y.T.I." Nemi muttered softly, fighting the grime on their fingers to make the touchscreen respond.
It wasn't very often that Nemi or any of the junkyard crew found anything of value - at most maybe half a M.E.C.H or a catalytic converter if they were lucky - but a fully in tact, possibly operational E.L.U was unheard of. It was genuine too. How it had ended up in the junkyard was beyond him, but he wouldn't forsake the powers that be that left such a project to fall into his hands.
He rubbed his fingers on the cloth set over his shoulder, trying again to hit the button on the screen. To his relief, it finally registered.
Y.T.I Services can be contacted throu- (tap, uninterested) If your bot is not perf- (tap, that's what I'm here for...) System's Calibrating . . . System Calibration Complete E.L.U C 12515141 At Your Service, Courtesy of Y.T.I
The screen finally flickered black, before the metal beneath it flickered into the appearance the bot had had last, it's hand coming up to touch it's head as if it had a headache, it's "nose" scrunched as if it were in pain. The optics opened and shut a few times, the gentle whirr of fans blowing out dust and dirt build up that apparently, Nemi hadn't cleaned out thoroughly enough.
Whether the bot itself groaned, or it was it's internal workings coming back to life wasn't distinguishable, but Nemi stayed on his knees next to it as it seemed to slowly adjust to it's new surroundings. It squinted slightly, locking eyes with Nemi before glancing around the humble workshop.
It wasn't until it lowered it's arm it noticed that the chrome finish was no longer there - hell, the damage from his arm was gone. It was slightly bulkier than the other, but all in all, with a little buffing it would be good as new again.
It opened and closed it's hand experimentally, as if processing it was functioning like before.
"...You did this?" The bot's once blue optics much more closely resembled brilliant green eyes, scrutinizing the work of the supposed mechanic next to him.
Nemi swallowed hard, unsure what, exactly about this bot made him feel slightly uncomfortable, but cleared his throat and nodded, gently taking the bot's arm in his hands and turning it to show the carefully soldered metal, just the smallest glimpse of the wires beneath it.
"Yeah, I did. Um, you were partially crushed by a refrigerator? I think it fell on you from higher up in the stack, so I did my best to repair your arm myself. I...I may have taken apart your other arm to make sure I could make the servos match up properly, but everything's good as new. Promise. Name's Nemi, by the way."
The bot stayed quiet a moment longer, now looking down at both it's arms.
"....Why? I was supposed to be scrapped."
The bot finally moved, but only to tilt it's head back til it touched the wall, bringing a knee up to rest one of it's newly repaired arms on it, and closing its eyes. If it could sigh, Nemi was fairly certain it would have.
He adjusted himself, sitting flat on the ground instead, regarding the bot in some confusion.
"But you're an E.L.U. Nobody would just throw you away or, gods forbid, use you for parts. Any self respecting mechanic or robofanatic would repair you. You're gorgeous, top of the line, most sought after kinda model....how'd you end up out here anyways?"
The bot didn't seem to like that question, it's auxiliary power cord flicking, not unlike that of a cat as it looked away.
"Does it matter?"
Can a robot have an existential crisis? The thought passed through Nemi's mind, but he just shrugged in response.
"Not really. But it'd be kind of nice to know your name if you want to stick around here."
Nemi was met with an immediate glare of disdain.
"I'm not gonna follow your orders. Somethin' about defective programming probably came up on my reboot, right?"
Nemi shrugged again.
"Yeah, but you seem fine. Actually you seem like a lot more fun than most M.E.C.H's. I'm not going to make you do anything you don't want to, but it would be nice to have a friend here."
The bot remained silent, looking away from Nemi. The silence stretched on for a while, before it finally let out a slightly exasperated sound.
"You can stop staring. You can also...call me Leona."
Nemi couldn't help but smile a bit, extending a hand to shake.
"It's nice to meet you."
--------------------------------- OTL thank you again for the comm, hope this was up to expectation and also tag list time! @fluffle-writes @my-cursed-brain @distant-velleity @elenauaurs @lumdays @theleechyskrunkly
DM to be added/taken off ^^
#v talks#twst#twisted wonderland#twst hcs#twst headcanons#twst au#twst wonderland#riddle rosehearts#trey clover#cater diamond#deuce spade#ace trappola#leona kingscholar#falena kingscholar#ruggie bucchi#jack howl#azul ashengrotto#jade leech#floyd leech#kalim al asim#jamil viper#vil schoenheit#rook hunt#epel felmier#idia shroud#ortho shroud#malleus draconia#lilia vanrouge#silver#sebek zigvolt
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